Fresh Vine Wine, Inc. (VINE): Business Model Canvas [Dec-2025 Updated]

You're looking at a company that made a massive pivot in March 2025, shifting from just selling wine to running a creator-economy platform, and honestly, mapping out that hybrid business model is key to understanding its next move. Fresh Vine Wine, Inc. is now balancing two worlds: selling premium, low-carb wine-retailing between $14.99 - $24.99 per bottle-while trying to monetize a network of over 14 million creators through its Amaze platform. It's a bold strategy, but the Q2 2025 net loss of $5.1 million shows the near-term execution risk is real. So, let's break down exactly how Fresh Vine Wine, Inc. plans to make this complex structure work across all nine building blocks-you'll want to see the revenue streams they are banking on below.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Key Partnerships

You're looking at the partnerships that define the combined entity's strategy as of late 2025, which is now largely driven by the Amaze Software acquisition. This structure shows how the legacy wine business connects with the massive creator platform.

The core of the Key Partnerships block centers on the integration with the creator commerce platform, which now underpins the distribution and brand extension for Fresh Vine Wine, Inc.'s offerings.

• The platform technology partner supports over 14 million creators, entrepreneurs, and businesses of all sizes for platform monetization.
• The wine production relies on winemaking teams in Napa, California, for all varietals, including the limited Reserve Napa Cabernet.
• Global supply chain and logistics providers now include fulfillment centers established in India and Mexico to support global merchandise fulfillment.
• Strategic technology partners include Adobe Express for platform integration capabilities.
• A specific partnership with Jedari was announced to bring integrated e-commerce experiences to musicians.

Here's a quick look at the scale and financial impact related to these partnerships and the combined entity as of mid-to-late 2025:

The integration of Amaze's technology contributed approximately $78 million in additional paid-in capital from the transaction. This structure allows the wine segment to tap into the creator economy's distribution power.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Key Activities

You're looking at the core actions of the business following the March 2025 acquisition of Amaze Software, Inc., which fundamentally shifted the focus from wine production to a creator-powered digital commerce platform. The company is now officially Amaze Holdings, Inc. (AMZE), but these activities reflect the combined entity's operational focus as of late 2025.

Developing and maintaining the Amaze digital commerce platform

The primary activity is the operation and enhancement of the Amaze digital commerce platform. This involves continuous development to support creator monetization. A key recent development is the launch of the Amaze Moments AI engine in Q4 2025, which targets a cost reduction of approximately $215,000 monthly. The platform facilitates sales across a growing product catalog.

The platform's early performance is measured by Gross Merchandise Value (GMV), which reached $3.8 million for the E-commerce segment in Q2 2025. This platform is the engine driving the majority of the company's reported revenue.

Onboarding and managing the 14M+ creator base

A critical activity is managing the massive user base inherited from the Amaze Software merger. The platform supports over 14 million creators and brands. This management involves providing the necessary tools for these creators to build and scale their businesses.

The platform's offerings, which creators use to generate revenue, are continually expanded. As of late 2024, Amaze had already launched over 20+ Digital Product Categories and 180+ Physical Products.

Sourcing, production, and distribution of premium low-carb wine

While the focus has pivoted, the legacy wine business remains a segment, though dedicated wine operations reportedly ceased by the end of 2023. The company still offers its premium, low-carb wines, which include seven proprietary varietals. The sourcing and production leverage an asset-light model using third-party partners in Napa, California.

Distribution activities for the wine segment include wholesale, retail, and direct-to-consumer channels. The core brand lineup is positioned with retail pricing between $18.99 and $24.99 per bottle. The wine segment's contribution to the overall financial picture is shrinking relative to the e-commerce platform.

Managing global e-commerce and subscription services

Managing the e-commerce operations involves overseeing both the creator platform transactions and the subscription services. The company reported total net revenue of approximately $930,000 for the first half of 2025. For Q3 2025 specifically, net revenue was reported at $1.25 million.

Global management extends to logistics, which was enhanced by adding key fulfillment centers in India and Mexico during 2024 to support creators accessing high-growth markets.

Here's a quick look at the recent revenue performance, which is now dominated by the e-commerce segment:

Executing strategic acquisitions, like The Food Channel, to expand creator verticals

A major ongoing activity is executing strategic moves to broaden the platform's offerings beyond the initial product set. The merger with Amaze Software itself, which completed in March 2025, involved a $75 million equity exchange. This acquisition was key to pivoting the business model.

Furthermore, the company is actively looking to expand into new verticals. As of late 2025, Amaze announced a letter of intent to acquire all assets of The Food Channel, which directly supports expanding the culinary creator network.

The key activities supporting the new business structure include:

• Driving sales through the $3.8 million Q2 2025 GMV.
• Integrating new AI technology targeting $215,000 monthly cost savings.
• Managing the platform supporting over 14 million creators.
• Expanding product catalog with 20+ new digital categories.
• Executing strategic M&A, such as the LOI for The Food Channel.

Finance: draft 13-week cash view by Friday.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Key Resources

You're looking at the core assets underpinning the combined entity, which, as of late 2025, operates as Amaze Holdings, Inc. following the March 24, 2025 ticker change from VINE to AMZE. These resources are what make the new creator-commerce platform function.

The technology backbone is the proprietary Amaze e-commerce software and technology platform. This platform, which includes Amaze Studio, Spring by Amaze, and Teespring Marketplace, is designed to empower creators to 'sell anything, anywhere,' with seamless integrations into global supply chains supporting North America, Europe, Australia, and India.

A massive part of this resource is the scale of the user base. You have access to a large network of over 14 million active creators, entrepreneurs, and businesses of all sizes who use the commerce solutions. This network is a key distribution channel for all product offerings, including the wine segment.

The original anchor asset, the 'Fresh Vine' premium low-carb, low-calorie wine brand, remains a distinct resource. This brand positions its core lineup as an affordable luxury, retailing between $14.99 and $24.99 per bottle. The varietals produced and bottled in Napa, California, include:

• Cabernet Sauvignon
• Chardonnay
• Pinot Noir
• Rosé
• Sauvignon Blanc
• Sparkling Rosé
• Limited Reserve Napa Cabernet Sauvignon

Financially, liquidity is tight, but tangible figures exist. You must note the cash of approximately $311,000 as of June 30, 2025. This figure sits against a working capital deficit of approximately $27 million at that same date.

Finally, the intangible value from the acquisition is significant. The intellectual property and licensing agreements for digital content and products are represented by the balance sheet impact of the merger. The business combination contributed approximately $98 million in goodwill and intangibles, which is expected to enhance the position for future growth. The platform also has established licensing integrations with partners like Adobe Express.

Here's a quick look at some of the key metrics defining these resources as of mid-2025:

Honestly, the IP and the creator network are the most scalable assets here, but the current cash position dictates immediate action on financing. Finance: draft 13-week cash view by Friday.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Value Propositions

For Creators: The value proposition centers on an end-to-end commerce solution designed to monetize audiences. Following the March 2025 reverse merger, the platform now supports over 14 million creators. This ecosystem facilitates launching custom products, with early platform performance showing a Gross Merchandise Value (GMV) of $3.8 million for the quarter ended June 30, 2025. The new digital commerce segment is showing high operational leverage, evidenced by a Q3 2025 Gross Margin of 93.6% on net revenue of $1.25 million.

For Consumers: You gain access to exclusive, creator-branded merchandise, which now includes premium wine offerings. The platform enables the sale of custom product lines alongside apparel and accessories. The wine segment, while secondary to the platform, offers varietals like Cabernet Sauvignon, Chardonnay, Pinot Noir, Rosé, Sauvignon Blanc, Sparkling Rosé, and a limited Reserve Napa Cabernet Sauvignon.

For Wine Buyers: The core wine offering remains a premium, lower-carb, lower-calorie wine, produced and bottled in Napa, California. This product line is positioned as an affordable luxury, retailing between $18.99 - $24.99 per bottle as of early 2025 reports. For example, the Cabernet varietal is noted with 0.4g sugar, 3.9 carbs, and 103 calories per serving.

Simplified product creation and global supply chain integration for creators is a key enabler for the new model. The company's strategic pivot aims to use the existing wine infrastructure as a proof-of-concept for scaling physical goods. The first-half 2025 combined net revenue reached approximately $930,000, showing the initial traction of the integrated model, though the company still reported a net loss of around $7.1 million for that same period, showing the cost of transformation. What this estimate hides is the high fixed cost associated with the transformation itself, so you defintely need to watch the cash burn rate.

Here is a quick view of the platform's performance metrics as of late 2025:

The value proposition for creators is further supported by the platform's ability to handle distribution and logistics, which is crucial for scaling physical products like wine. The company's stock traded around $0.58 per share in November 2025, reflecting the market's current assessment of this business model shift.

• End-to-end commerce solution for audience monetization.
• Access to exclusive, creator-branded merchandise.
• Premium, lower-carb, lower-calorie wine portfolio.
• Global supply chain integration support for new product launches.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Customer Relationships

You're looking at how Amaze Holdings, Inc. (the entity resulting from the March 2025 merger that absorbed Fresh Vine Wine, Inc.) manages its user base now that the focus is squarely on the creator economy. The relationship strategy is dual-pronged, serving both the massive scale of the platform and the specific needs of your top-tier partners.

The core of the relationship strategy is the Automated, self-service platform for the 14M+ creator base. This infrastructure, built on the Amaze technology, is designed to let creators and brands manage their storefronts, product listings, and sales without constant hand-holding. This scale is significant; as of Q2 2025, the platform facilitated a Gross Merchandise Value (GMV) of approximately $3.8 million for the quarter, showing the volume transacting through this self-service layer. For context, the stock traded around $0.58 per share in November 2025, reflecting the market's view on this pivot.

For the most significant partners, the company deploys a Dedicated managed services division for high-value creators and brands. This white-glove approach is where you see the deep integration, helping top-tier influencers launch complex product lines, like the former Fresh Vine Wine offerings or new apparel lines. The success of this high-touch model is evident in specific creator achievements, such as one partner generating $250,000 in two-week presales for a product bundle.

The Direct-to-consumer (DTC) sales and subscription model for wine and merchandise remains a key relationship driver, even as the product catalog expands beyond just wine. The original Fresh Vine Wine varietals were positioned as an affordable luxury, retailing between $18.99 and $24.99 per bottle. This DTC focus allows for direct data capture and relationship building, which is crucial for the platform's overall value proposition to creators.

Finally, Community engagement via social media and platform tools is how you keep the base active and growing. The original brand leveraged affiliations with celebrities whose combined social media following was around 30 million. Now, this translates into platform-driven engagement tools and campaigns, like the 'Becoming Amazing > Being Amazing' initiative, designed to foster a sense of journey and shared success among the users.

Here's a quick look at the scale of the customer-facing activity:

You need to keep an eye on the cash position, though. With only about $311,000 in cash and restricted cash as of June 30, 2025, the success of converting platform activity (like that $3.8 million GMV) into actual, retained revenue is an operational imperative. The managed services division must prove its worth in securing high-margin contracts to offset the transformation costs.

• Platform tools include Amaze Studio, Spring by Amaze, and Teespring Marketplace.
• Global supply chain integrations support creators across North America, Europe, Australia, and India.
• The platform expanded to include 20+ new digital product categories in late 2024.
• The company is focused on helping creators obtain sustainable revenue streams.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Channels

You're looking at the distribution strategy for Fresh Vine Wine, Inc. following its March 2025 merger with Amaze Software, Inc., which has fundamentally shifted the company's focus. The channels now reflect a dual approach: leveraging the legacy wine brand credibility while aggressively scaling the creator-powered e-commerce platform.

Amaze Studio, Spring by Amaze, and Teespring Marketplace platforms

The core of the new distribution strategy is the Amaze platform, which integrates several commerce tools. Amaze Studio acts as a business-to-business offering, letting agencies quickly build selling pages that integrate right into social media. The Spring by Amaze platform is where creators build their storefronts, now enhanced with tools like Store Drop for seamless website integration and a new partnership with Adobe Express for on-platform design.

The scale of this digital commerce engine is showing early traction. For the second quarter of 2025, the platform reported a Gross Merchandise Value (GMV) of $3.8 million. This is the total value of all products sold through the platform, not just wine. To support this, Amaze expanded its global fulfillment capabilities, adding key facilities in India and Mexico to service high-growth markets.

Here's a look at the segment performance as of the mid-year 2025 reports:

Direct-to-Consumer (DTC) wine shipping (Federal Trade Commission approval)

The original Fresh Vine Wine channel, DTC shipping for its premium, low-carb wines (priced between $15 and $25 per bottle), is now operating within a challenging national environment. While the company's specific Federal Trade Commission approval status for late 2025 isn't explicitly detailed, the broader U.S. DTC wine shipping market saw a contraction in the first half of 2025. Nationwide, shipment volume declined by 12%, totaling 2.7 million cases sold, and overall shipment value dropped by 6% to $1.7 billion for January through June 2025.

Still, consumers who did buy direct were spending more per transaction. The average order value for DTC shipments jumped 13%, moving from $463 to $521. Also, the national average price per bottle shipped DtC rose 8% year-over-year to $52.68. This suggests that while volume is down, the remaining DTC customers are focused on higher-value purchases, which aligns with Fresh Vine Wine's premium positioning. Defintely, the wine segment serves as a real-world case study for the Amaze platform's capabilities.

Global e-commerce integrations across social media (YouTube, TikTok, Twitch)

The integration with Amaze directly addresses social media commerce across platforms like YouTube, TikTok, and Twitch, as the platform is designed to help creators monetize their communities. The goal is to move beyond simple affiliate marketing to true brand ownership for the creator, using the platform's distribution power. In 2024, prior to the merger, the Amaze platform saw 1.4 million new creators join, signaling a massive potential user base for these integrated sales channels moving into 2025.

The channel strategy here is about embedding commerce directly where the audience is:

• Use of Store Drop to embed e-commerce functionality on existing creator websites.
• Leveraging partnerships like the one with Adobe Express to streamline product creation for digital storefronts.
• Expanding product catalog to over 180+ physical products and 20+ digital product categories for creators to sell.

Wholesale distribution network for the wine segment

The traditional wholesale channel remains important for the wine products segment, providing broad physical availability. The last reported scale of this network, before the full pivot to e-commerce, was significant. As of 2023, Fresh Vine Wine expanded its distribution to reach 7,446 total locations, which was an increase of over 1,197 new points of distribution that year. At that time, the company had vendor relationships with four of the five largest wine distributors in the U.S. and was working with 138 retail chains.

The wine itself is positioned as an affordable luxury, retailing between $14.99 and $22.99 in retail settings. This established physical footprint provides necessary brand visibility, even as the financial growth is now driven by the digital side.

Finance: draft 13-week cash view by Friday.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Customer Segments

The customer segments for Fresh Vine Wine, Inc., now operating as Amaze Holdings, Inc. following its March 2025 reverse merger, reflect a dual focus on its legacy wine product and its new, dominant creator-commerce platform.

The primary segment driving the new business engine is Social media content creators, influencers, and entrepreneurs. The platform supports over 14 million creators. This massive user base is the foundation for the E-commerce segment, which reported a Gross Merchandise Value (GMV) of $3.8 million in the second quarter of 2025.

The original core segment remains the Health-conscious U.S. consumers seeking low-carb, low-calorie premium wine. This product line is positioned as an affordable luxury, retailing between $14.99 and $24.99 per bottle. The total addressable market includes the 79 million adult wine drinkers in the U.S..

The platform also targets Brands and businesses seeking to launch or expand e-commerce operations, as well as Fans and followers of platform creators purchasing branded merchandise. The broader U.S. social commerce market, which this platform taps into, was valued at $89.11 billion in 2022 and is projected to grow at a Compound Annual Growth Rate (CAGR) of 29.2% from 2023 to 2030.

Here is a breakdown of the key customer segments and associated metrics as of late 2025:

The company's strategic pivot emphasizes the creator economy, which is supported by the following operational data points:

• E-commerce segment net revenue for Q3 2025 reached $1.25 million.
• The new platform operations yielded a gross margin of 93.6% in Q3 2025.
• The company is targeting a monthly cost reduction of approximately $215,000 starting in December 2025, driven by AI integration within the platform.

The original wine segment's customer base is defined by its product attributes, which include low-carb and low-sugar formulations.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Cost Structure

You're looking at the expenses that eat into the revenue generated by Fresh Vine Wine, Inc. as it pivots its business. The cost structure is heavily influenced by the integration of the new digital commerce platform alongside the legacy wine operations.

The bottom line for the second quarter of 2025 showed a net loss of approximately $5.1 million. This loss is a key indicator of the current cost intensity relative to revenue generation during this transition phase.

Selling, General, and Administrative (SG&A) expenses were a major driver of that loss, rising to approximately $4.9 million in Q2 2025. This increase reflects the investment needed to support the evolving business model.

For the wine segment specifically, the Cost of Revenue was reported at approximately $82,000 for Q2 2025. That's a significant reduction from the prior year, suggesting some initial efficiency gains in the core product line, even as overall operating expenses climb.

The company is also managing significant financial strain, evidenced by a working capital deficit of approximately $27 million as of June 30, 2025. This deficit underscores the immediate need for capital to cover short-term obligations.

Here's a quick look at some of the key financial figures impacting the cost side:

The increased SG&A is tied directly to several operational needs as the company executes its new strategy. These costs are where you'll find the spending on building out the new digital capabilities and securing partnerships.

The primary cost components driving the current structure include:

• Technology development and platform maintenance costs for the creator commerce platform.
• Marketing and creator acquisition costs necessary to build out the new user base.
• Legal and compliance costs related to ongoing litigation matters.
• Personnel costs associated with the expanded operational scope.

What this estimate hides is the exact split between technology spend and marketing spend within that large SG&A number. Finance: draft 13-week cash view by Friday.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Revenue Streams

You're looking at a company that has fundamentally changed its revenue engine in 2025. The focus has decisively shifted from its original wine business to a high-margin, creator-powered commerce platform following the March 2025 acquisition of Amaze Software, Inc. The revenue streams now reflect this dual-segment reality, with the digital side dominating the top line.

The E-commerce segment is the primary driver of current financial performance. This segment generates revenue through platform fees and commissions charged on the Gross Merchandise Value (GMV) facilitated for creators and brands. For example, in the second quarter of 2025, the platform processed a $3.8 million Gross Merchandise Value (GMV). This platform also captures subscription revenue from tools and services offered to its massive creator base, which now exceeds 14 million individuals.

The success of this new model is evident in the profitability metrics. The net revenue from this E-commerce segment is what is driving the overall company results. Specifically, the net revenue for the third quarter of 2025 reached $1.25 million. This revenue stream boasts an exceptionally high gross margin, hitting 93.6% in Q3 2025, which translated to a gross profit of $1.17 million for that quarter.

The legacy Wine Products segment still contributes, though its revenue is now a smaller component of the total. This stream comes from direct sales of Fresh Vine Wine products, both through direct-to-consumer (DTC) channels and wholesale distribution. The premium, low-carb varietals, such as Cabernet Sauvignon and Chardonnay, are strategically priced for the consumer market, typically retailing between $18.99 and $24.99 per bottle.

The platform also generates revenue through managed services fees, which are charged to larger brands and established creators for specialized support in developing and scaling their custom product lines on the platform. This service offering is designed to capture value from high-volume partners utilizing the platform's distribution capabilities.

Here is a quick look at the key financial indicators that define the revenue structure as of late 2025:

The revenue streams are clearly bifurcated, but the growth narrative is entirely dependent on the digital side:

• E-commerce platform fees and commissions on GMV.
• Subscription revenue from platform tools and services.
• Net revenue from the E-commerce segment, driving Q3 2025 net revenue of $1.25 million.
• Direct sales of Fresh Vine Wine products (DTC and wholesale).
• Managed services fees for large brands and creators.

The total net revenue for the first half of 2025 was approximately $930,000, showing the rapid acceleration into Q3.