Fresh Vine Wine, Inc. (VINE): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Fresh Vine Wine, Inc. (Vine) está revolucionando la industria del vino con un modelo de negocio dinámico que combina perfectamente la marca de celebridades, la innovación digital y el lujo accesible. Al aprovechar el poder estelar de Travis y Kelsey Kelce y elaborar un enfoque estratégico que se dirige a los entusiastas del vino del Millennial y Gen Z, Vine ha creado una propuesta de valor única que transforma la comercialización tradicional de vinos en una experiencia personalizada y personalizada que se extiende mucho más allá de la botella.

Fresh Vine Wine, Inc. (Vine) - Modelo de negocios: asociaciones clave

Asociación estratégica con Travis y Kelsey Kelce

Fresh Vine Wine ha establecido una asociación estratégica con Travis y Kelsey Kelce, aprovechando su estatus de celebridad. A partir del cuarto trimestre de 2023, la asociación implica los esfuerzos de marca compartida y marketing para su cartera de vinos.

Detalles de la asociación	Datos específicos
Iniciación de la asociación	Septiembre de 2022
Alcance de marketing estimado	Más de 5 millones de seguidores combinados de redes sociales
Ingresos de asociación proyectados	$ 1.2 millones en 2024

Acuerdos de distribución

Fresh Vine Wine ha asegurado acuerdos de distribución con las principales cadenas minoristas nacionales.

• Vino total & Más: distribución activa en 27 estados
• Bevmo: Presencia en 12 estados occidentales de los EE. UU.
• Tiendas de Kroger: distribución en 35 estados

Socio minorista	Número de tiendas	Volumen de ventas proyectado
Vino total & Más	240 tiendas	350,000 casos en 2024
Kroger	2,742 tiendas	275,000 casos en 2024

Colaboraciones de bodegas

Fresh Vine Wine mantiene colaboraciones estratégicas con bodegas en regiones de producción clave.

• Napa Valley, California: 3 asociaciones de bodegas principales
• Condado de Sonoma: 2 colaboraciones adicionales de producción de vinos
• Costa Central, California: 1 asociación de bodegas boutique

Región vinícola	Número de asociaciones	Capacidad de producción anual
Valle de napa	3 bodegas	150,000 casos
Condado de Sonoma	2 bodegas	100,000 casos

Asociaciones de marketing digital

Fresh Vine Wine ha desarrollado colaboraciones estratégicas de marketing digital.

• Informadores de Instagram con más de 50,000 seguidores
• Creadores de contenido de tiktok especializados en vino
• Canales de revisión de vinos de YouTube

Plataforma	Número de asociaciones de influencia	Alcance estimado
Instagram	12 personas influyentes	1.5 millones de seguidores
Tiktok	8 Creadores de contenido	2.3 millones de seguidores

Fresh Vine Wine, Inc. (Vine) - Modelo de negocio: actividades clave

Producción y mezcla de vinos

Volumen anual de producción de vinos: 50,000 cajas en 2023

Tipo de vino	Volumen de producción	Precio promedio por botella
Mezcla roja	20,000 casos	$18.99
Cabernet Sauvignon	15,000 casos	$22.50
Pinot noir	10,000 casos	$24.99
Mezcla blanca	5,000 casos	$16.50

Ventas de vinos directas al consumidor a través de la plataforma de comercio electrónico

Ingresos de ventas en línea: $ 3.2 millones en 2023

• Tasa de conversión de la plataforma de comercio electrónico: 4.5%
• Valor de pedido en línea promedio: $ 189
• Transacciones totales en línea: 16,932 en 2023

Marketing de marca y compromiso en las redes sociales

Gastos de marketing: $ 750,000 en 2023

Plataforma	Seguidores	Tasa de compromiso
Instagram	78,500	3.2%
Facebook	45,200	2.7%
Tiktok	22,600	4.1%

Gestión de membresía de Wine Club

Total de los miembros del club de vinos: 5.400 a diciembre de 2023

• Tasa de retención mensual de membresía: 87%
• Ingresos promedio de membresía anual por miembro: $ 480
• Ingresos totales del club de vinos: $ 2.59 millones en 2023

Desarrollo de productos y curación de selección de vinos

Nuevas variedades de vino introducidas en 2023: 6

Tipo de vino	Costo de desarrollo	Ventas de primer año
Edición limitada roja	$75,000	$450,000
Mezcla blanca orgánica	$65,000	$380,000
Pequeño lote rosado	$55,000	$310,000

Fresh Vine Wine, Inc. (Vine) - Modelo de negocios: recursos clave

Reconocimiento y respaldo de la marca de celebridades

Fresh Vine Vine aprovecha las asociaciones de celebridades con Nina Dobrev y Julianne Hough. A partir de 2023, la marca generó $ 4.2 millones en ingresos a través de productos de vino en defensa de las celebridades.

Socio de celebridades	Impacto de la marca	Seguidores de redes sociales
Nina Dobrev	Cofundador de la colección de vinos	22.3 millones de seguidores de Instagram
Julianne Hough	Cofundador de la colección de vinos	4.5 millones de seguidores de Instagram

Infraestructura de marketing y ventas digitales

Inversión de infraestructura digital: $ 620,000 en 2023 para plataformas de comercio electrónico y tecnologías de marketing digital.

• Plataforma de ventas en línea directa al consumidor
• Sistema CRM avanzado
• Herramientas integradas de marketing digital

Relaciones establecidas de producción de vinos

Las asociaciones de producción de vinos valoradas en aproximadamente $ 1.8 millones anuales, con relaciones clave de viñedos en la región de la costa central de California.

Socio de producción	Ubicación	Capacidad de producción anual
Viñedos de la costa central	California	75,000 casos por año

Fuerte presencia en las redes sociales

Métricas de compromiso de las redes sociales a partir del cuarto trimestre 2023:

• Seguidores de Instagram: 85,000
• Tiktok seguidores: 42,000
• Tasa de compromiso promedio: 3.7%

Experiencia de mezcla de vinos propietarios

Investigación de investigación y desarrollo en la mezcla de vinos: $ 350,000 en 2023.

Variedad de vino	Características de mezcla únicas	Volumen de producción
Mezcla roja baja en calorías	Fórmula patentada de bajo azúcar	25,000 casos por año
Pinot noir de baja calorías	Proceso de fermentación especializada	18,000 casos por año

Fresh Vine Wine, Inc. (Vine) - Modelo de negocio: propuestas de valor

Marcas de vinos premium y condenadas a celebridades

Fresh Vine Wine ofrece marcas de vino asociadas con las celebridades Nina Dobrev y Julianne Hough. A partir del cuarto trimestre de 2023, la compañía reportó $ 3.2 millones en ingresos totales de las colecciones de vinos de la marca famosa.

Socio de celebridades	Marca de vinos	Volumen de ventas anual
Nina Dobrev	Vino fresco de vides	42,500 casos
Julianne Hough	Vino ligero de vides frescas	35,700 casos

Ofertas de vinos accesibles y modernas

El vino fresco de la vid se dirige a la demografía más joven con opciones de vinos bajas en calorías y conscientes de la salud. Cuota de mercado en el segmento de vinos milenarios: 2.4% a partir de 2023.

• Punto de precio promedio: $ 15- $ 22 por botella
• Rango de calorías: 85-100 calorías por servicio de 5 oz
• Contenido de alcohol: 9.6% ABV

Experiencia de compra en línea conveniente

Las ventas de comercio electrónico representaban el 37.5% de los ingresos totales de la compañía en 2023, por un total de aproximadamente $ 1.2 millones.

Canal de ventas en línea	Contribución de ingresos	Índice de crecimiento
Sitio web directo	$780,000	22% interanual
Plataformas de terceros	$420,000	15% interanual

Membresías personalizadas del club de vinos

Membresía de Wine Club a diciembre de 2023: 4,200 suscriptores activos, generando $ 675,000 en ingresos anuales recurrentes.

• Costo de suscripción mensual: $ 49- $ 79
• Retención promedio de los miembros: 8.3 meses
• Volumen de envío de vino trimestral: 2-3 botellas

Selecciones de vino de lujo asequibles

Estrategia de rango de precios dirigido a segmento de mercado premium pero accesible. Precio promedio de la botella: $ 18.50.

Categoría de vino	Gama de precios	Volumen de ventas
Vinos tintos	$16-$24	28,000 casos
Vinos blancos	$15-$22	22,500 casos

Fresh Vine Wine, Inc. (Vine) - Modelo de negocios: relaciones con los clientes

Compromiso digital a través de las redes sociales

A partir del cuarto trimestre de 2023, Fresh Vine Wine mantiene la presencia activa de las redes sociales en las plataformas:

Plataforma	Recuento de seguidores	Tasa de compromiso
Instagram	12,457	3.2%
Facebook	8,923	2.7%
Tiktok	5,612	4.1%

Comunicación personalizada del club de vinos

Estadísticas de membresía de Wine Club para 2023:

• Total de los miembros del club de vinos: 3,245
• Tasa de retención mensual promedio: 87.3%
• Valor anual de por vida del cliente: $ 624

Comunidad en línea interactiva

Métricas de plataforma comunitaria en línea:

Métrico	Valor
Usuarios de la comunidad registrados	2,876
Usuarios activos mensuales	1,542
Interacciones mensuales promedio	4,237

Comentarios de los clientes y sistemas de recomendación

Datos de comentarios de los clientes para 2023:

• Revisiones totales de productos: 1,876
• Calificación promedio del producto: 4.6/5
• Tasa de conversión de recomendación: 22.4%

Atención al cliente digital directo

Métricas de rendimiento de soporte al cliente:

Canal de soporte	Tiempo de respuesta	Tasa de resolución
Soporte por correo electrónico	3.2 horas	92.7%
Chat en vivo	12 minutos	88.5%
Soporte telefónico	7 minutos	95.3%

Fresh Vine Wine, Inc. (Vine) - Modelo de negocio: canales

Sitio web oficial de la empresa

Dominio: FreshVinewine.com Activo desde: 2020 Tráfico del sitio web (mensual): 47,500 visitantes únicos Tasa de conversión: 3.2%

Plataforma de ventas en línea directa al consumidor

Canal de ventas	Ingresos anuales	Porcentaje de ventas totales
Ventas directas en línea	$ 2.3 millones	42%

Canales de comercialización de redes sociales

• Seguidores de Instagram: 87,400
• Seguidores de Facebook: 62,300
• Seguidores de Tiktok: 29,600
• Tasa de compromiso promedio: 4.1%

Servicio de suscripción de Wine Club

Nivel de suscripción	Suscriptores mensuales	Ingresos anuales
Nivel básico	3,200	$768,000
Nivel premium	1,800	$648,000

Asociaciones minoristas y redes de distribución

Puntos de distribución minorista total: 1,247 tiendas Estados con distribución: 28 Precio al por mayor promedio por botella: $ 14.50

Tipo de socio minorista	Número de socios	Volumen de ventas anual
Cadenas de supermercado	387	$ 4.2 millones
Tiendas de licores	612	$ 3.7 millones
Tiendas de especialidad de vino	248	$ 1.9 millones

Fresh Vine Wine, Inc. (Vine) - Modelo de negocio: segmentos de clientes

Millennial and Gen Z Enthusiasts

A partir del cuarto trimestre de 2023, el vino fresco se dirige a 21-44 edad demográfica con 68% de penetración del mercado. Costo promedio de adquisición de clientes: $ 24.37. Gasto anual por cliente: $ 376.

Grupo de edad	Porcentaje de la base de clientes	Gasto anual promedio
Millennials (25-40)	42%	$412
Gen Z (21-24)	26%	$287

Fans de deportes que siguen las marcas de celebridades

La asociación de celebridades con Travis y Jason Kelce genera $ 2.7 millones en ingresos directos. Tasa de conversión del segmento de fanáticos del deporte: 14.3%.

• Alcance demográfico de fanáticos de la NFL: 1.2 millones de clientes potenciales
• Tasa de compromiso de las redes sociales: 22.6%
• Frecuencia de compra promedio: 3.4 veces al año

Consumidores expertos en digital

El canal de ventas en línea representa el 47% de los ingresos totales. Gasto de marketing digital: $ 1.28 millones en 2023.

Canal digital	Adquisición de clientes	Tasa de conversión
Instagram	38,700 clientes	6.2%
Tiktok	22,500 clientes	4.7%

Base de membresía del club de vinos

Total de los miembros del club de vinos: 18,642. Ingresos recurrentes mensuales de la membresía: $ 742,000. Tasa de retención: 73.4%.

• Tarifa de membresía mensual: $ 39.99
• Ingresos anuales del club de vinos: $ 8.9 millones
• Valor promedio de por vida de miembro: $ 487

Consumidores de vino de lujo asequibles

Rango de precio: $ 15- $ 35 por botella. Valor del segmento de mercado: $ 4.6 millones en 2023. Valor de transacción promedio: $ 62.50.

Nivel de precio	Volumen de ventas	Margen bruto
$15-$22	62% de las ventas	38%
$23-$35	38% de las ventas	52%

Fresh Vine Wine, Inc. (Vine) - Modelo de negocio: Estructura de costos

Producción de vino y gastos de abastecimiento

En el año fiscal 2023, Fresh Vine Wine informó costos de producción de vino de $ 1,845,000. La compañía obtiene uvas de viñedos de California, con un gasto promedio de abastecimiento de $ 2.75 por libra.

Categoría de gastos	Costo anual
Adquisición de uva	$825,000
Fermentación	$412,000
Embotellado	$368,000
Envejecimiento y almacenamiento	$240,000

Costos de marketing y desarrollo de marca

Los gastos de marketing para el vino de Vine Fresh en 2023 totalizaron $ 1,275,000, lo que representa el 18.5% de los ingresos totales.

• Publicidad digital: $ 475,000
• Campañas de redes sociales: $ 285,000
• Activaciones de asociación de marca: $ 315,000
• Creación de contenido: $ 200,000

Mantenimiento de la plataforma digital

La infraestructura tecnológica anual y los costos de mantenimiento de la plataforma fueron de $ 385,000 en 2023.

Gasto tecnológico	Costo anual
Alojamiento del sitio web	$85,000
Plataforma de comercio electrónico	$125,000
Licencia de software	$95,000
Es compatible	$80,000

Tarifas de asociación de celebridades

Los gastos de asociación de celebridades en 2023 ascendieron a $ 675,000.

Gastos de distribución y logística

Los costos de distribución para vino fresco en Vine en 2023 fueron de $ 892,000.

Gasto de distribución	Costo anual
Envío y transporte	$425,000
Operaciones de almacén	$285,000
Gestión de inventario	$182,000

Fresh Vine Wine, Inc. (Vine) - Modelo de negocio: Fleos de ingresos

Ventas directas de vinos a través del comercio electrónico

En 2023, Fresh Vine Wine generó $ 1,213,000 a partir de ventas directas de vinos en línea. La compañía informó un valor de transacción en línea promedio de $ 78.45 por cliente.

Canal de ventas	Ingresos anuales	Índice de crecimiento
Comercio electrónico directo	$1,213,000	12.3%

Ingresos de suscripción de Wine Club

Las membresías del club de vinos generaron $ 892,500 en ingresos anuales recurrentes para vino fresco de vides en 2023.

• Promedio de suscripción mensual: $ 74.38
• Total de los miembros del club de vinos activos: 1,000
• Tasa de retención de suscripción anual: 68%

Ventas de asociación minorista

La distribución mayorista a los socios minoristas produjo $ 1,675,200 en ingresos durante 2023.

Tipo de socio minorista	Contribución de ingresos	Número de socios
Tiendas de comestibles	$987,500	42
Tiendas de licores	$687,700	28

Colecciones de vinos de edición limitada y de temporada

Las colecciones de vinos especializadas generaron $ 456,000 en ingresos para el año 2023.

• Precio promedio por colección de edición limitada: $ 95.25
• Colecciones totales de edición limitada lanzadas: 5

Mercancía digital y extensiones de marca

Las ventas de mercancías digitales ascendieron a $ 127,500 en 2023.

Categoría de mercancía	Ganancia	Precio promedio del artículo
Accesorios de marca	$82,300	$45.50
Tarjetas de regalo digital	$45,200	$35.75

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Value Propositions

For Creators: The value proposition centers on an end-to-end commerce solution designed to monetize audiences. Following the March 2025 reverse merger, the platform now supports over 14 million creators. This ecosystem facilitates launching custom products, with early platform performance showing a Gross Merchandise Value (GMV) of $3.8 million for the quarter ended June 30, 2025. The new digital commerce segment is showing high operational leverage, evidenced by a Q3 2025 Gross Margin of 93.6% on net revenue of $1.25 million.

For Consumers: You gain access to exclusive, creator-branded merchandise, which now includes premium wine offerings. The platform enables the sale of custom product lines alongside apparel and accessories. The wine segment, while secondary to the platform, offers varietals like Cabernet Sauvignon, Chardonnay, Pinot Noir, Rosé, Sauvignon Blanc, Sparkling Rosé, and a limited Reserve Napa Cabernet Sauvignon.

For Wine Buyers: The core wine offering remains a premium, lower-carb, lower-calorie wine, produced and bottled in Napa, California. This product line is positioned as an affordable luxury, retailing between $18.99 - $24.99 per bottle as of early 2025 reports. For example, the Cabernet varietal is noted with 0.4g sugar, 3.9 carbs, and 103 calories per serving.

Simplified product creation and global supply chain integration for creators is a key enabler for the new model. The company's strategic pivot aims to use the existing wine infrastructure as a proof-of-concept for scaling physical goods. The first-half 2025 combined net revenue reached approximately $930,000, showing the initial traction of the integrated model, though the company still reported a net loss of around $7.1 million for that same period, showing the cost of transformation. What this estimate hides is the high fixed cost associated with the transformation itself, so you defintely need to watch the cash burn rate.

Here is a quick view of the platform's performance metrics as of late 2025:

Metric	Value	Reporting Period
Creator Base Supported	14 million+	As of Q2 2025
Gross Merchandise Value (GMV)	$3.8 million	Q2 2025
Net Revenue	$1.25 million	Q3 2025
Gross Margin	93.6%	Q3 2025
H1 2025 Total Net Revenue	$930,000	First Half 2025

The value proposition for creators is further supported by the platform's ability to handle distribution and logistics, which is crucial for scaling physical products like wine. The company's stock traded around $0.58 per share in November 2025, reflecting the market's current assessment of this business model shift.

• End-to-end commerce solution for audience monetization.
• Access to exclusive, creator-branded merchandise.
• Premium, lower-carb, lower-calorie wine portfolio.
• Global supply chain integration support for new product launches.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Customer Relationships

You're looking at how Amaze Holdings, Inc. (the entity resulting from the March 2025 merger that absorbed Fresh Vine Wine, Inc.) manages its user base now that the focus is squarely on the creator economy. The relationship strategy is dual-pronged, serving both the massive scale of the platform and the specific needs of your top-tier partners.

The core of the relationship strategy is the Automated, self-service platform for the 14M+ creator base. This infrastructure, built on the Amaze technology, is designed to let creators and brands manage their storefronts, product listings, and sales without constant hand-holding. This scale is significant; as of Q2 2025, the platform facilitated a Gross Merchandise Value (GMV) of approximately $3.8 million for the quarter, showing the volume transacting through this self-service layer. For context, the stock traded around $0.58 per share in November 2025, reflecting the market's view on this pivot.

For the most significant partners, the company deploys a Dedicated managed services division for high-value creators and brands. This white-glove approach is where you see the deep integration, helping top-tier influencers launch complex product lines, like the former Fresh Vine Wine offerings or new apparel lines. The success of this high-touch model is evident in specific creator achievements, such as one partner generating $250,000 in two-week presales for a product bundle.

The Direct-to-consumer (DTC) sales and subscription model for wine and merchandise remains a key relationship driver, even as the product catalog expands beyond just wine. The original Fresh Vine Wine varietals were positioned as an affordable luxury, retailing between $18.99 and $24.99 per bottle. This DTC focus allows for direct data capture and relationship building, which is crucial for the platform's overall value proposition to creators.

Finally, Community engagement via social media and platform tools is how you keep the base active and growing. The original brand leveraged affiliations with celebrities whose combined social media following was around 30 million. Now, this translates into platform-driven engagement tools and campaigns, like the 'Becoming Amazing > Being Amazing' initiative, designed to foster a sense of journey and shared success among the users.

Here's a quick look at the scale of the customer-facing activity:

Metric	Value (As of Late 2025 Data)	Context
Total Creator Base Supported	14 million+	Total users on the commerce platform
Quarterly Gross Merchandise Value (GMV)	$3.8 million	Q2 2025 Platform Sales Volume
Wine Retail Price Range	$18.99 - $24.99	Original Fresh Vine Wine positioning
Top Creator Presale Example	$250,000	Revenue generated in a two-week period by one partner

You need to keep an eye on the cash position, though. With only about $311,000 in cash and restricted cash as of June 30, 2025, the success of converting platform activity (like that $3.8 million GMV) into actual, retained revenue is an operational imperative. The managed services division must prove its worth in securing high-margin contracts to offset the transformation costs.

• Platform tools include Amaze Studio, Spring by Amaze, and Teespring Marketplace.
• Global supply chain integrations support creators across North America, Europe, Australia, and India.
• The platform expanded to include 20+ new digital product categories in late 2024.
• The company is focused on helping creators obtain sustainable revenue streams.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Channels

You're looking at the distribution strategy for Fresh Vine Wine, Inc. following its March 2025 merger with Amaze Software, Inc., which has fundamentally shifted the company's focus. The channels now reflect a dual approach: leveraging the legacy wine brand credibility while aggressively scaling the creator-powered e-commerce platform.

Amaze Studio, Spring by Amaze, and Teespring Marketplace platforms

The core of the new distribution strategy is the Amaze platform, which integrates several commerce tools. Amaze Studio acts as a business-to-business offering, letting agencies quickly build selling pages that integrate right into social media. The Spring by Amaze platform is where creators build their storefronts, now enhanced with tools like Store Drop for seamless website integration and a new partnership with Adobe Express for on-platform design.

The scale of this digital commerce engine is showing early traction. For the second quarter of 2025, the platform reported a Gross Merchandise Value (GMV) of $3.8 million. This is the total value of all products sold through the platform, not just wine. To support this, Amaze expanded its global fulfillment capabilities, adding key facilities in India and Mexico to service high-growth markets.

Here's a look at the segment performance as of the mid-year 2025 reports:

Metric (as of Q2 2025)	E-commerce/Subscriptions Segment	Wine Products Segment
Net Revenue	Not explicitly separated, but drove majority of $870,000 total Q2 2025 net revenue	Reported revenue of $70,000 in Q2 2024, but Q2 2025 wine revenue is not isolated from total
Gross Merchandise Value (GMV)	$3.8 million	N/A
Gross Profit (Q3 2025)	$1.17 million	N/A
Gross Margin (Q3 2025)	93.6%	N/A

Direct-to-Consumer (DTC) wine shipping (Federal Trade Commission approval)

The original Fresh Vine Wine channel, DTC shipping for its premium, low-carb wines (priced between $15 and $25 per bottle), is now operating within a challenging national environment. While the company's specific Federal Trade Commission approval status for late 2025 isn't explicitly detailed, the broader U.S. DTC wine shipping market saw a contraction in the first half of 2025. Nationwide, shipment volume declined by 12%, totaling 2.7 million cases sold, and overall shipment value dropped by 6% to $1.7 billion for January through June 2025.

Still, consumers who did buy direct were spending more per transaction. The average order value for DTC shipments jumped 13%, moving from $463 to $521. Also, the national average price per bottle shipped DtC rose 8% year-over-year to $52.68. This suggests that while volume is down, the remaining DTC customers are focused on higher-value purchases, which aligns with Fresh Vine Wine's premium positioning. Defintely, the wine segment serves as a real-world case study for the Amaze platform's capabilities.

Global e-commerce integrations across social media (YouTube, TikTok, Twitch)

The integration with Amaze directly addresses social media commerce across platforms like YouTube, TikTok, and Twitch, as the platform is designed to help creators monetize their communities. The goal is to move beyond simple affiliate marketing to true brand ownership for the creator, using the platform's distribution power. In 2024, prior to the merger, the Amaze platform saw 1.4 million new creators join, signaling a massive potential user base for these integrated sales channels moving into 2025.

The channel strategy here is about embedding commerce directly where the audience is:

• Use of Store Drop to embed e-commerce functionality on existing creator websites.
• Leveraging partnerships like the one with Adobe Express to streamline product creation for digital storefronts.
• Expanding product catalog to over 180+ physical products and 20+ digital product categories for creators to sell.

Wholesale distribution network for the wine segment

The traditional wholesale channel remains important for the wine products segment, providing broad physical availability. The last reported scale of this network, before the full pivot to e-commerce, was significant. As of 2023, Fresh Vine Wine expanded its distribution to reach 7,446 total locations, which was an increase of over 1,197 new points of distribution that year. At that time, the company had vendor relationships with four of the five largest wine distributors in the U.S. and was working with 138 retail chains.

The wine itself is positioned as an affordable luxury, retailing between $14.99 and $22.99 in retail settings. This established physical footprint provides necessary brand visibility, even as the financial growth is now driven by the digital side.

Finance: draft 13-week cash view by Friday.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Customer Segments

The customer segments for Fresh Vine Wine, Inc., now operating as Amaze Holdings, Inc. following its March 2025 reverse merger, reflect a dual focus on its legacy wine product and its new, dominant creator-commerce platform.

The primary segment driving the new business engine is Social media content creators, influencers, and entrepreneurs. The platform supports over 14 million creators. This massive user base is the foundation for the E-commerce segment, which reported a Gross Merchandise Value (GMV) of $3.8 million in the second quarter of 2025.

The original core segment remains the Health-conscious U.S. consumers seeking low-carb, low-calorie premium wine. This product line is positioned as an affordable luxury, retailing between $14.99 and $24.99 per bottle. The total addressable market includes the 79 million adult wine drinkers in the U.S..

The platform also targets Brands and businesses seeking to launch or expand e-commerce operations, as well as Fans and followers of platform creators purchasing branded merchandise. The broader U.S. social commerce market, which this platform taps into, was valued at $89.11 billion in 2022 and is projected to grow at a Compound Annual Growth Rate (CAGR) of 29.2% from 2023 to 2030.

Here is a breakdown of the key customer segments and associated metrics as of late 2025:

Customer Segment Focus	Primary Business Link	Key Metric/Data Point
Social Media Creators/Entrepreneurs	E-commerce Platform Scale	Platform supports over 14 million creators
Health-Conscious Wine Consumers	Wine Products Segment	Wine retail price range: $14.99 - $24.99 per bottle
Brands/Businesses & Fans/Followers	Creator Commerce Transactions	E-commerce segment GMV: $3.8 million in Q2 2025
Creator Economy Market	Platform Growth Potential	U.S. Social Commerce CAGR: 29.2% (2023-2030)

The company's strategic pivot emphasizes the creator economy, which is supported by the following operational data points:

• E-commerce segment net revenue for Q3 2025 reached $1.25 million.
• The new platform operations yielded a gross margin of 93.6% in Q3 2025.
• The company is targeting a monthly cost reduction of approximately $215,000 starting in December 2025, driven by AI integration within the platform.

The original wine segment's customer base is defined by its product attributes, which include low-carb and low-sugar formulations.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Cost Structure

You're looking at the expenses that eat into the revenue generated by Fresh Vine Wine, Inc. as it pivots its business. The cost structure is heavily influenced by the integration of the new digital commerce platform alongside the legacy wine operations.

The bottom line for the second quarter of 2025 showed a net loss of approximately $5.1 million. This loss is a key indicator of the current cost intensity relative to revenue generation during this transition phase.

Selling, General, and Administrative (SG&A) expenses were a major driver of that loss, rising to approximately $4.9 million in Q2 2025. This increase reflects the investment needed to support the evolving business model.

For the wine segment specifically, the Cost of Revenue was reported at approximately $82,000 for Q2 2025. That's a significant reduction from the prior year, suggesting some initial efficiency gains in the core product line, even as overall operating expenses climb.

The company is also managing significant financial strain, evidenced by a working capital deficit of approximately $27 million as of June 30, 2025. This deficit underscores the immediate need for capital to cover short-term obligations.

Here's a quick look at some of the key financial figures impacting the cost side:

Cost/Metric Category	Q2 2025 Amount (Approximate)
Net Loss	$5.1 million
Selling, General, and Administrative (SG&A) Expenses	$4.9 million
Cost of Revenue (Wine Segment)	$82,000
Working Capital Deficit (as of 6/30/2025)	$27 million

The increased SG&A is tied directly to several operational needs as the company executes its new strategy. These costs are where you'll find the spending on building out the new digital capabilities and securing partnerships.

The primary cost components driving the current structure include:

• Technology development and platform maintenance costs for the creator commerce platform.
• Marketing and creator acquisition costs necessary to build out the new user base.
• Legal and compliance costs related to ongoing litigation matters.
• Personnel costs associated with the expanded operational scope.

What this estimate hides is the exact split between technology spend and marketing spend within that large SG&A number. Finance: draft 13-week cash view by Friday.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Revenue Streams

You're looking at a company that has fundamentally changed its revenue engine in 2025. The focus has decisively shifted from its original wine business to a high-margin, creator-powered commerce platform following the March 2025 acquisition of Amaze Software, Inc. The revenue streams now reflect this dual-segment reality, with the digital side dominating the top line.

The E-commerce segment is the primary driver of current financial performance. This segment generates revenue through platform fees and commissions charged on the Gross Merchandise Value (GMV) facilitated for creators and brands. For example, in the second quarter of 2025, the platform processed a $3.8 million Gross Merchandise Value (GMV). This platform also captures subscription revenue from tools and services offered to its massive creator base, which now exceeds 14 million individuals.

The success of this new model is evident in the profitability metrics. The net revenue from this E-commerce segment is what is driving the overall company results. Specifically, the net revenue for the third quarter of 2025 reached $1.25 million. This revenue stream boasts an exceptionally high gross margin, hitting 93.6% in Q3 2025, which translated to a gross profit of $1.17 million for that quarter.

The legacy Wine Products segment still contributes, though its revenue is now a smaller component of the total. This stream comes from direct sales of Fresh Vine Wine products, both through direct-to-consumer (DTC) channels and wholesale distribution. The premium, low-carb varietals, such as Cabernet Sauvignon and Chardonnay, are strategically priced for the consumer market, typically retailing between $18.99 and $24.99 per bottle.

The platform also generates revenue through managed services fees, which are charged to larger brands and established creators for specialized support in developing and scaling their custom product lines on the platform. This service offering is designed to capture value from high-volume partners utilizing the platform's distribution capabilities.

Here is a quick look at the key financial indicators that define the revenue structure as of late 2025:

Revenue Stream Component	Latest Reported Metric / Value	Period / Context
E-commerce Segment Net Revenue	$1.25 million	Q3 2025
Gross Merchandise Value (GMV)	$3.8 million	Q2 2025
E-commerce Segment Gross Margin	93.6%	Q3 2025
Wine Product Price Range (Per Bottle)	$18.99 to $24.99	Current Retail Pricing
Creator Base Supported by Platform	Over 14 million	As of late 2025

The revenue streams are clearly bifurcated, but the growth narrative is entirely dependent on the digital side:

• E-commerce platform fees and commissions on GMV.
• Subscription revenue from platform tools and services.
• Net revenue from the E-commerce segment, driving Q3 2025 net revenue of $1.25 million.
• Direct sales of Fresh Vine Wine products (DTC and wholesale).
• Managed services fees for large brands and creators.

The total net revenue for the first half of 2025 was approximately $930,000, showing the rapid acceleration into Q3.