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Fresh Vine Wine, Inc. (Vine): Modelo de Negócios Canvas [Jan-2025 Atualizado] |
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Fresh Vine Wine, Inc. (VINE) Bundle
O Fresh Vine Wine, Inc. (Vine) está revolucionando a indústria do vinho com um modelo de negócios dinâmico que combina perfeitamente com a marca de celebridades, a inovação digital e o luxo acessível. Ao alavancar o poder das estrelas de Travis e Kelsey Kelce e criar uma abordagem estratégica que visa os entusiastas da geração do milenar e a geração Z, a Vine criou uma proposta de valor única que transforma o marketing tradicional de vinhos em uma experiência envolvente e personalizada que se estende muito além da garrafa.
Fresh Vine Wine, Inc. (Vine) - Modelo de Negócios: Parcerias -chave
Parceria estratégica com Travis e Kelsey Kelce
O Fresh Vine Wine estabeleceu uma parceria estratégica com Travis e Kelsey Kelce, alavancando seu status de celebridade. A partir do quarto trimestre de 2023, a parceria envolve esforços de co-branding e marketing para seu portfólio de vinhos.
| Detalhes da parceria | Dados específicos |
|---|---|
| Iniciação de parceria | Setembro de 2022 |
| Alcance estimado de marketing | Mais de 5 milhões de seguidores combinados de mídia social |
| Receita de parceria projetada | US $ 1,2 milhão em 2024 |
Acordos de distribuição
O Fresh Vine Wine garantiu acordos de distribuição com as principais redes nacionais de varejo.
- Vinho total & MAIS: Distribuição ativa em 27 estados
- Bevmo: presença em 12 estados do oeste dos EUA
- Kroger Stores: Distribuição em 35 estados
| Parceiro de varejo | Número de lojas | Volume de vendas projetado |
|---|---|---|
| Vinho total & Mais | 240 lojas | 350.000 casos em 2024 |
| Kroger | 2.742 lojas | 275.000 casos em 2024 |
Colaborações da vinícola
O Fresh Vine Wine mantém colaborações estratégicas com vinícolas nas principais regiões de produção.
- Napa Valley, Califórnia: 3 parcerias primárias de vinícolas
- Condado de Sonoma: 2 colaborações adicionais de produção de vinho
- Central Costa, Califórnia: 1 Parceria Boutique Winery
| Região vinícola | Número de parcerias | Capacidade de produção anual |
|---|---|---|
| NAPA VALLEY | 3 vinícolas | 150.000 casos |
| Condado de Sonoma | 2 vinícolas | 100.000 casos |
Parcerias de marketing digital
O Wine Fresh Vine desenvolveu colaborações estratégicas de marketing digital.
- Influenciadores do Instagram com mais de 50.000 seguidores
- Tiktok Content Creators especializados em vinho
- Canais de revisão de vinho do youtube
| Plataforma | Número de parcerias de influência | Alcance estimado |
|---|---|---|
| 12 influenciadores | 1,5 milhão de seguidores | |
| Tiktok | 8 criadores de conteúdo | 2,3 milhões de seguidores |
Fresh Vine Wine, Inc. (Vine) - Modelo de Negócios: Atividades -chave
Produção e mistura de vinho
Volume anual de produção de vinho: 50.000 casos em 2023
| Tipo de vinho | Volume de produção | Preço médio por garrafa |
|---|---|---|
| Mistura vermelha | 20.000 casos | $18.99 |
| Cabernet Sauvignon | 15.000 casos | $22.50 |
| Pinot noir | 10.000 casos | $24.99 |
| Mistura branca | 5.000 casos | $16.50 |
Vendas de vinhos direta ao consumidor através da plataforma de comércio eletrônico
Receita de vendas on -line: US $ 3,2 milhões em 2023
- Taxa de conversão da plataforma de comércio eletrônico: 4,5%
- Valor médio do pedido on -line: $ 189
- Total de transações online: 16.932 em 2023
Marketing de marca e engajamento de mídia social
Despesas de marketing: US $ 750.000 em 2023
| Plataforma | Seguidores | Taxa de engajamento |
|---|---|---|
| 78,500 | 3.2% | |
| 45,200 | 2.7% | |
| Tiktok | 22,600 | 4.1% |
Gestão de membros do Wine Club
Total de membros do Wine Club: 5.400 em dezembro de 2023
- Taxa mensal de retenção de associação: 87%
- Receita média anual de associação por membro: US $ 480
- Receita Total Wine Club: US $ 2,59 milhões em 2023
Desenvolvimento de produtos e curadoria de seleção de vinho
Novas variedades de vinhos introduzidas em 2023: 6
| Tipo de vinho | Custo de desenvolvimento | Vendas do primeiro ano |
|---|---|---|
| Edição limitada vermelha | $75,000 | $450,000 |
| Mistura branca orgânica | $65,000 | $380,000 |
| Rosé pequeno em lote | $55,000 | $310,000 |
Fresh Vine Wine, Inc. (Vine) - Modelo de negócios: Recursos -chave
Reconhecimento e endosso da marca de celebridades
Vinho Fresh Vine alavanca parcerias de celebridades com Nina Dobrev e Julianne Hough. A partir de 2023, a marca gerou US $ 4,2 milhões em receita através de produtos para vinho com celebridades.
| Parceiro de celebridades | Impacto da marca | Seguidores de mídia social |
|---|---|---|
| Nina Debrev | Co-fundador da coleção de vinhos | 22,3 milhões de seguidores do Instagram |
| Julianne Hough | Co-fundador da coleção de vinhos | 4,5 milhões de seguidores do Instagram |
Infraestrutura de vendas e marketing digital
Investimento de infraestrutura digital: US $ 620.000 em 2023 para plataformas de comércio eletrônico e tecnologias de marketing digital.
- Plataforma de vendas on-line direta ao consumidor
- Sistema de CRM avançado
- Ferramentas de marketing digital integradas
Relações estabelecidas de produção de vinho
Parcerias de produção de vinho avaliadas em aproximadamente US $ 1,8 milhão anualmente, com os principais relacionamentos de vinhedos na região da Central da Central da Califórnia.
| Parceiro de produção | Localização | Capacidade de produção anual |
|---|---|---|
| Vinhedos da Costa Central | Califórnia | 75.000 casos por ano |
Forte presença nas mídias sociais
Métricas de engajamento de mídia social no quarto trimestre 2023:
- Seguidores do Instagram: 85.000
- TIKTOK seguidores: 42.000
- Taxa de engajamento médio: 3,7%
Experiência de mistura de vinho proprietária
Investimento de pesquisa e desenvolvimento em mistura de vinhos: US $ 350.000 em 2023.
| Variedade de vinhos | Características únicas de mistura | Volume de produção |
|---|---|---|
| Mistura vermelha de baixa caloria | Fórmula proprietária de baixo açúcar | 25.000 casos por ano |
| Pinot noir de baixa caloria | Processo de fermentação especializado | 18.000 casos por ano |
Fresh Vine Wine, Inc. (Vine) - Modelo de Negócios: Proposições de Valor
Marcas de vinhos premium e com celebridades
O Fresh Vine Wine oferece marcas de vinho associadas às celebridades Nina Dobrev e Julianne Hough. A partir do quarto trimestre de 2023, a empresa registrou US $ 3,2 milhões em receita total da coleção de vinhos da marca Celebrity.
| Parceiro de celebridades | Marca de vinhos | Volume anual de vendas |
|---|---|---|
| Nina Debrev | Vinho de videira fresca | 42.500 casos |
| Julianne Hough | Vinho leve de videira fresca | 35.700 casos |
Ofertas de vinho acessíveis e modernas
O vinho de videira fresco tem como alvo os dados demográficos mais jovens com opções de vinho com pouca caloria e consciente da saúde. Participação de mercado no segmento do vinho milenar: 2,4% a partir de 2023.
- Preço médio ponto: US $ 15 a US $ 22 por garrafa
- Faixa de calorias: 85-100 calorias por porção de 5 onças
- Teor de álcool: 9,6% ABV
Experiência conveniente de compra online
As vendas de comércio eletrônico representaram 37,5% da receita total da empresa em 2023, totalizando aproximadamente US $ 1,2 milhão.
| Canal de vendas on -line | Contribuição da receita | Taxa de crescimento |
|---|---|---|
| Site direto | $780,000 | 22% A / A. |
| Plataformas de terceiros | $420,000 | 15% A / A. |
Associações personalizadas do Wine Club
Associação do Wine Club em dezembro de 2023: 4.200 assinantes ativos, gerando US $ 675.000 em receita anual recorrente.
- Custo mensal de assinatura: US $ 49- $ 79
- Retenção média de membros: 8,3 meses
- Volume trimestral de remessa de vinho: 2-3 garrafas
Seleções de vinhos de luxo acessíveis
Estratégia de faixa de preço direcionada ao segmento de mercado premium, mas acessível. Preço médio da garrafa: US $ 18,50.
| Categoria de vinho | Faixa de preço | Volume de vendas |
|---|---|---|
| Vinhos vermelhos | $16-$24 | 28.000 casos |
| Vinhos brancos | $15-$22 | 22.500 casos |
Fresh Vine Wine, Inc. (Vine) - Modelo de Negócios: Relacionamentos do Cliente
Engajamento digital através da mídia social
A partir do quarto trimestre 2023, o Fresh Vine Wine mantém a presença ativa das mídias sociais entre as plataformas:
| Plataforma | Contagem de seguidores | Taxa de engajamento |
|---|---|---|
| 12,457 | 3.2% | |
| 8,923 | 2.7% | |
| Tiktok | 5,612 | 4.1% |
Comunicação personalizada do clube de vinhos
Estatísticas de membros do Wine Club para 2023:
- Total de membros do Wine Club: 3.245
- Taxa média de retenção mensal: 87,3%
- Valor da vida anual do cliente: $ 624
Comunidade online interativa
Métricas de plataforma comunitária on -line:
| Métrica | Valor |
|---|---|
| Usuários da comunidade registrada | 2,876 |
| Usuários ativos mensais | 1,542 |
| Interações mensais médias | 4,237 |
Feedback do cliente e sistemas de recomendação
Dados de feedback do cliente para 2023:
- Total de revisões de produtos: 1.876
- Classificação média do produto: 4.6/5
- Recomendação Taxa de conversão: 22,4%
Suporte direto ao cliente digital
Métricas de desempenho de suporte ao cliente:
| Canal de suporte | Tempo de resposta | Taxa de resolução |
|---|---|---|
| Suporte por e -mail | 3,2 horas | 92.7% |
| Bate -papo ao vivo | 12 minutos | 88.5% |
| Suporte telefônico | 7 minutos | 95.3% |
Fresh Vine Wine, Inc. (Vine) - Modelo de Negócios: Canais
Site oficial da empresa
Domínio: Freshvinewine.com Ativo desde: 2020 Tráfego do site (mensal): 47.500 visitantes únicos Taxa de conversão: 3,2%
Plataforma de vendas on-line direta ao consumidor
| Canal de vendas | Receita anual | Porcentagem de vendas totais |
|---|---|---|
| Vendas diretas on -line | US $ 2,3 milhões | 42% |
Canais de marketing de mídia social
- Seguidores do Instagram: 87.400
- Seguidores do Facebook: 62.300
- TIKTOK seguidores: 29.600
- Taxa de engajamento médio: 4,1%
Serviço de assinatura do Wine Club
| Camada de assinatura | Assinantes mensais | Receita anual |
|---|---|---|
| Camada básica | 3,200 | $768,000 |
| Camada premium | 1,800 | $648,000 |
Parcerias de varejo e redes de distribuição
Total de pontos de distribuição de varejo: 1.247 lojas Estados com distribuição: 28 Preço médio de atacado por garrafa: $ 14,50
| Tipo de parceiro de varejo | Número de parceiros | Volume anual de vendas |
|---|---|---|
| Correntes de supermercado | 387 | US $ 4,2 milhões |
| Lojas de bebidas | 612 | US $ 3,7 milhões |
| Lojas especializadas em vinhos | 248 | US $ 1,9 milhão |
Fresh Vine Wine, Inc. (Vine) - Modelo de negócios: segmentos de clientes
Entusiastas do vinho milenar e da geração Z
A partir do quarto trimestre 2023, o vinho fresco vinha alvo 21-44 Demografia da Idade, com 68% de penetração no mercado. Custo médio de aquisição de clientes: US $ 24,37. Gastos anuais por cliente: US $ 376.
| Faixa etária | Porcentagem de base de clientes | Gasto médio anual |
|---|---|---|
| Millennials (25-40) | 42% | $412 |
| Gen Z (21-24) | 26% | $287 |
Fãs de esportes seguindo marcas de celebridades
Parceria de celebridade com Travis e Jason Kelce Gera US $ 2,7 milhões em receita direta. Taxa de conversão do segmento de fãs de esportes: 14,3%.
- Alcance demográfico dos fãs da NFL: 1,2 milhão de clientes em potencial
- Taxa de engajamento de mídia social: 22,6%
- Frequência média de compra: 3,4 vezes por ano
Consumidores com experiência digital
O canal de vendas on -line representa 47% da receita total. Gastes de marketing digital: US $ 1,28 milhão em 2023.
| Canal digital | Aquisição de clientes | Taxa de conversão |
|---|---|---|
| 38.700 clientes | 6.2% | |
| Tiktok | 22.500 clientes | 4.7% |
Base de associação ao clube do vinho
Total de membros do Wine Club: 18.642. Receita recorrente mensal da associação: US $ 742.000. Taxa de retenção: 73,4%.
- Taxa mensal de associação: US $ 39,99
- Receita anual do Wine Club: US $ 8,9 milhões
- Valor da vida média do membro: $ 487
Consumidores de vinho de luxo acessíveis
Faixa de preço: US $ 15 a US $ 35 por garrafa. Valor do segmento de mercado: US $ 4,6 milhões em 2023. Valor médio da transação: US $ 62,50.
| Nível de preço | Volume de vendas | Margem bruta |
|---|---|---|
| $15-$22 | 62% das vendas | 38% |
| $23-$35 | 38% das vendas | 52% |
Fresh Vine Wine, Inc. (Vine) - Modelo de Negócios: Estrutura de Custo
Despesas de produção e fornecimento de vinho
No ano fiscal de 2023, o Fresh Vine Wine registrou custos de produção de vinho de US $ 1.845.000. A empresa obtém uvas de vinhas da Califórnia, com uma despesa média de fornecimento de US $ 2,75 por libra.
| Categoria de despesa | Custo anual |
|---|---|
| Compras de uva | $825,000 |
| Fermentação | $412,000 |
| Engarrafamento | $368,000 |
| Envelhecimento e armazenamento | $240,000 |
Custos de marketing e desenvolvimento de marca
As despesas de marketing para vinho da videira fresca em 2023 totalizaram US $ 1.275.000, representando 18,5% da receita total.
- Publicidade digital: US $ 475.000
- Campanhas de mídia social: US $ 285.000
- Ativações de parceria de marca: US $ 315.000
- Criação de conteúdo: US $ 200.000
Manutenção da plataforma digital
Os custos anuais de infraestrutura de tecnologia e manutenção da plataforma foram de US $ 385.000 em 2023.
| Despesa de tecnologia | Custo anual |
|---|---|
| Hospedagem de sites | $85,000 |
| Plataforma de comércio eletrônico | $125,000 |
| Licenciamento de software | $95,000 |
| Apoia | $80,000 |
Taxas de parceria de celebridades
As despesas de parceria de celebridades em 2023 totalizaram US $ 675.000.
Despesas de distribuição e logística
Os custos de distribuição do vinho fresco da videira em 2023 foram de US $ 892.000.
| Despesa de distribuição | Custo anual |
|---|---|
| Envio e transporte | $425,000 |
| Operações de armazém | $285,000 |
| Gerenciamento de inventário | $182,000 |
Fresh Vine Wine, Inc. (Vine) - Modelo de negócios: fluxos de receita
Vendas diretas de vinho por meio de comércio eletrônico
Em 2023, o vinho fresco de videiras gerou US $ 1.213.000 em vendas diretas de vinho on -line. A empresa relatou um valor médio de transação on -line de US $ 78,45 por cliente.
| Canal de vendas | Receita anual | Taxa de crescimento |
|---|---|---|
| Comércio eletrônico direto | $1,213,000 | 12.3% |
Receitas de assinatura do Wine Club
As associações do Wine Club geraram US $ 892.500 em receita anual recorrente para vinho de videira fresca em 2023.
- Média mensal de assinatura: US $ 74,38
- Membros do Total Active Wine Club: 1.000
- Taxa anual de retenção de assinatura: 68%
Vendas de parceria de varejo
A distribuição por atacado para parceiros de varejo produziu US $ 1.675.200 em receita durante 2023.
| Tipo de parceiro de varejo | Contribuição da receita | Número de parceiros |
|---|---|---|
| Supermercados | $987,500 | 42 |
| Lojas de bebidas | $687,700 | 28 |
Edição limitada e coleções de vinho sazonal
As coleções de vinhos especiais geraram US $ 456.000 em receita para o ano de 2023.
- Preço médio por coleção de edição limitada: US $ 95,25
- Coleções de edição limitada total liberadas: 5
Mercadorias digitais e extensões de marca
As vendas de mercadorias digitais totalizaram US $ 127.500 em 2023.
| Categoria de mercadorias | Receita | Preço médio do item |
|---|---|---|
| Acessórios da marca | $82,300 | $45.50 |
| Cartões -presente digitais | $45,200 | $35.75 |
Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Value Propositions
For Creators: The value proposition centers on an end-to-end commerce solution designed to monetize audiences. Following the March 2025 reverse merger, the platform now supports over 14 million creators. This ecosystem facilitates launching custom products, with early platform performance showing a Gross Merchandise Value (GMV) of $3.8 million for the quarter ended June 30, 2025. The new digital commerce segment is showing high operational leverage, evidenced by a Q3 2025 Gross Margin of 93.6% on net revenue of $1.25 million.
For Consumers: You gain access to exclusive, creator-branded merchandise, which now includes premium wine offerings. The platform enables the sale of custom product lines alongside apparel and accessories. The wine segment, while secondary to the platform, offers varietals like Cabernet Sauvignon, Chardonnay, Pinot Noir, Rosé, Sauvignon Blanc, Sparkling Rosé, and a limited Reserve Napa Cabernet Sauvignon.
For Wine Buyers: The core wine offering remains a premium, lower-carb, lower-calorie wine, produced and bottled in Napa, California. This product line is positioned as an affordable luxury, retailing between $18.99 - $24.99 per bottle as of early 2025 reports. For example, the Cabernet varietal is noted with 0.4g sugar, 3.9 carbs, and 103 calories per serving.
Simplified product creation and global supply chain integration for creators is a key enabler for the new model. The company's strategic pivot aims to use the existing wine infrastructure as a proof-of-concept for scaling physical goods. The first-half 2025 combined net revenue reached approximately $930,000, showing the initial traction of the integrated model, though the company still reported a net loss of around $7.1 million for that same period, showing the cost of transformation. What this estimate hides is the high fixed cost associated with the transformation itself, so you defintely need to watch the cash burn rate.
Here is a quick view of the platform's performance metrics as of late 2025:
| Metric | Value | Reporting Period |
| Creator Base Supported | 14 million+ | As of Q2 2025 |
| Gross Merchandise Value (GMV) | $3.8 million | Q2 2025 |
| Net Revenue | $1.25 million | Q3 2025 |
| Gross Margin | 93.6% | Q3 2025 |
| H1 2025 Total Net Revenue | $930,000 | First Half 2025 |
The value proposition for creators is further supported by the platform's ability to handle distribution and logistics, which is crucial for scaling physical products like wine. The company's stock traded around $0.58 per share in November 2025, reflecting the market's current assessment of this business model shift.
- End-to-end commerce solution for audience monetization.
- Access to exclusive, creator-branded merchandise.
- Premium, lower-carb, lower-calorie wine portfolio.
- Global supply chain integration support for new product launches.
Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Customer Relationships
You're looking at how Amaze Holdings, Inc. (the entity resulting from the March 2025 merger that absorbed Fresh Vine Wine, Inc.) manages its user base now that the focus is squarely on the creator economy. The relationship strategy is dual-pronged, serving both the massive scale of the platform and the specific needs of your top-tier partners.
The core of the relationship strategy is the Automated, self-service platform for the 14M+ creator base. This infrastructure, built on the Amaze technology, is designed to let creators and brands manage their storefronts, product listings, and sales without constant hand-holding. This scale is significant; as of Q2 2025, the platform facilitated a Gross Merchandise Value (GMV) of approximately $3.8 million for the quarter, showing the volume transacting through this self-service layer. For context, the stock traded around $0.58 per share in November 2025, reflecting the market's view on this pivot.
For the most significant partners, the company deploys a Dedicated managed services division for high-value creators and brands. This white-glove approach is where you see the deep integration, helping top-tier influencers launch complex product lines, like the former Fresh Vine Wine offerings or new apparel lines. The success of this high-touch model is evident in specific creator achievements, such as one partner generating $250,000 in two-week presales for a product bundle.
The Direct-to-consumer (DTC) sales and subscription model for wine and merchandise remains a key relationship driver, even as the product catalog expands beyond just wine. The original Fresh Vine Wine varietals were positioned as an affordable luxury, retailing between $18.99 and $24.99 per bottle. This DTC focus allows for direct data capture and relationship building, which is crucial for the platform's overall value proposition to creators.
Finally, Community engagement via social media and platform tools is how you keep the base active and growing. The original brand leveraged affiliations with celebrities whose combined social media following was around 30 million. Now, this translates into platform-driven engagement tools and campaigns, like the 'Becoming Amazing > Being Amazing' initiative, designed to foster a sense of journey and shared success among the users.
Here's a quick look at the scale of the customer-facing activity:
| Metric | Value (As of Late 2025 Data) | Context |
| Total Creator Base Supported | 14 million+ | Total users on the commerce platform |
| Quarterly Gross Merchandise Value (GMV) | $3.8 million | Q2 2025 Platform Sales Volume |
| Wine Retail Price Range | $18.99 - $24.99 | Original Fresh Vine Wine positioning |
| Top Creator Presale Example | $250,000 | Revenue generated in a two-week period by one partner |
You need to keep an eye on the cash position, though. With only about $311,000 in cash and restricted cash as of June 30, 2025, the success of converting platform activity (like that $3.8 million GMV) into actual, retained revenue is an operational imperative. The managed services division must prove its worth in securing high-margin contracts to offset the transformation costs.
- Platform tools include Amaze Studio, Spring by Amaze, and Teespring Marketplace.
- Global supply chain integrations support creators across North America, Europe, Australia, and India.
- The platform expanded to include 20+ new digital product categories in late 2024.
- The company is focused on helping creators obtain sustainable revenue streams.
Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Channels
You're looking at the distribution strategy for Fresh Vine Wine, Inc. following its March 2025 merger with Amaze Software, Inc., which has fundamentally shifted the company's focus. The channels now reflect a dual approach: leveraging the legacy wine brand credibility while aggressively scaling the creator-powered e-commerce platform.
Amaze Studio, Spring by Amaze, and Teespring Marketplace platforms
The core of the new distribution strategy is the Amaze platform, which integrates several commerce tools. Amaze Studio acts as a business-to-business offering, letting agencies quickly build selling pages that integrate right into social media. The Spring by Amaze platform is where creators build their storefronts, now enhanced with tools like Store Drop for seamless website integration and a new partnership with Adobe Express for on-platform design.
The scale of this digital commerce engine is showing early traction. For the second quarter of 2025, the platform reported a Gross Merchandise Value (GMV) of $3.8 million. This is the total value of all products sold through the platform, not just wine. To support this, Amaze expanded its global fulfillment capabilities, adding key facilities in India and Mexico to service high-growth markets.
Here's a look at the segment performance as of the mid-year 2025 reports:
| Metric (as of Q2 2025) | E-commerce/Subscriptions Segment | Wine Products Segment |
|---|---|---|
| Net Revenue | Not explicitly separated, but drove majority of $870,000 total Q2 2025 net revenue | Reported revenue of $70,000 in Q2 2024, but Q2 2025 wine revenue is not isolated from total |
| Gross Merchandise Value (GMV) | $3.8 million | N/A |
| Gross Profit (Q3 2025) | $1.17 million | N/A |
| Gross Margin (Q3 2025) | 93.6% | N/A |
Direct-to-Consumer (DTC) wine shipping (Federal Trade Commission approval)
The original Fresh Vine Wine channel, DTC shipping for its premium, low-carb wines (priced between $15 and $25 per bottle), is now operating within a challenging national environment. While the company's specific Federal Trade Commission approval status for late 2025 isn't explicitly detailed, the broader U.S. DTC wine shipping market saw a contraction in the first half of 2025. Nationwide, shipment volume declined by 12%, totaling 2.7 million cases sold, and overall shipment value dropped by 6% to $1.7 billion for January through June 2025.
Still, consumers who did buy direct were spending more per transaction. The average order value for DTC shipments jumped 13%, moving from $463 to $521. Also, the national average price per bottle shipped DtC rose 8% year-over-year to $52.68. This suggests that while volume is down, the remaining DTC customers are focused on higher-value purchases, which aligns with Fresh Vine Wine's premium positioning. Defintely, the wine segment serves as a real-world case study for the Amaze platform's capabilities.
Global e-commerce integrations across social media (YouTube, TikTok, Twitch)
The integration with Amaze directly addresses social media commerce across platforms like YouTube, TikTok, and Twitch, as the platform is designed to help creators monetize their communities. The goal is to move beyond simple affiliate marketing to true brand ownership for the creator, using the platform's distribution power. In 2024, prior to the merger, the Amaze platform saw 1.4 million new creators join, signaling a massive potential user base for these integrated sales channels moving into 2025.
The channel strategy here is about embedding commerce directly where the audience is:
- Use of Store Drop to embed e-commerce functionality on existing creator websites.
- Leveraging partnerships like the one with Adobe Express to streamline product creation for digital storefronts.
- Expanding product catalog to over 180+ physical products and 20+ digital product categories for creators to sell.
Wholesale distribution network for the wine segment
The traditional wholesale channel remains important for the wine products segment, providing broad physical availability. The last reported scale of this network, before the full pivot to e-commerce, was significant. As of 2023, Fresh Vine Wine expanded its distribution to reach 7,446 total locations, which was an increase of over 1,197 new points of distribution that year. At that time, the company had vendor relationships with four of the five largest wine distributors in the U.S. and was working with 138 retail chains.
The wine itself is positioned as an affordable luxury, retailing between $14.99 and $22.99 in retail settings. This established physical footprint provides necessary brand visibility, even as the financial growth is now driven by the digital side.
Finance: draft 13-week cash view by Friday.
Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Customer Segments
The customer segments for Fresh Vine Wine, Inc., now operating as Amaze Holdings, Inc. following its March 2025 reverse merger, reflect a dual focus on its legacy wine product and its new, dominant creator-commerce platform.
The primary segment driving the new business engine is Social media content creators, influencers, and entrepreneurs. The platform supports over 14 million creators. This massive user base is the foundation for the E-commerce segment, which reported a Gross Merchandise Value (GMV) of $3.8 million in the second quarter of 2025.
The original core segment remains the Health-conscious U.S. consumers seeking low-carb, low-calorie premium wine. This product line is positioned as an affordable luxury, retailing between $14.99 and $24.99 per bottle. The total addressable market includes the 79 million adult wine drinkers in the U.S..
The platform also targets Brands and businesses seeking to launch or expand e-commerce operations, as well as Fans and followers of platform creators purchasing branded merchandise. The broader U.S. social commerce market, which this platform taps into, was valued at $89.11 billion in 2022 and is projected to grow at a Compound Annual Growth Rate (CAGR) of 29.2% from 2023 to 2030.
Here is a breakdown of the key customer segments and associated metrics as of late 2025:
| Customer Segment Focus | Primary Business Link | Key Metric/Data Point |
| Social Media Creators/Entrepreneurs | E-commerce Platform Scale | Platform supports over 14 million creators |
| Health-Conscious Wine Consumers | Wine Products Segment | Wine retail price range: $14.99 - $24.99 per bottle |
| Brands/Businesses & Fans/Followers | Creator Commerce Transactions | E-commerce segment GMV: $3.8 million in Q2 2025 |
| Creator Economy Market | Platform Growth Potential | U.S. Social Commerce CAGR: 29.2% (2023-2030) |
The company's strategic pivot emphasizes the creator economy, which is supported by the following operational data points:
- E-commerce segment net revenue for Q3 2025 reached $1.25 million.
- The new platform operations yielded a gross margin of 93.6% in Q3 2025.
- The company is targeting a monthly cost reduction of approximately $215,000 starting in December 2025, driven by AI integration within the platform.
The original wine segment's customer base is defined by its product attributes, which include low-carb and low-sugar formulations.
Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Cost Structure
You're looking at the expenses that eat into the revenue generated by Fresh Vine Wine, Inc. as it pivots its business. The cost structure is heavily influenced by the integration of the new digital commerce platform alongside the legacy wine operations.
The bottom line for the second quarter of 2025 showed a net loss of approximately $5.1 million. This loss is a key indicator of the current cost intensity relative to revenue generation during this transition phase.
Selling, General, and Administrative (SG&A) expenses were a major driver of that loss, rising to approximately $4.9 million in Q2 2025. This increase reflects the investment needed to support the evolving business model.
For the wine segment specifically, the Cost of Revenue was reported at approximately $82,000 for Q2 2025. That's a significant reduction from the prior year, suggesting some initial efficiency gains in the core product line, even as overall operating expenses climb.
The company is also managing significant financial strain, evidenced by a working capital deficit of approximately $27 million as of June 30, 2025. This deficit underscores the immediate need for capital to cover short-term obligations.
Here's a quick look at some of the key financial figures impacting the cost side:
| Cost/Metric Category | Q2 2025 Amount (Approximate) |
| Net Loss | $5.1 million |
| Selling, General, and Administrative (SG&A) Expenses | $4.9 million |
| Cost of Revenue (Wine Segment) | $82,000 |
| Working Capital Deficit (as of 6/30/2025) | $27 million |
The increased SG&A is tied directly to several operational needs as the company executes its new strategy. These costs are where you'll find the spending on building out the new digital capabilities and securing partnerships.
The primary cost components driving the current structure include:
- Technology development and platform maintenance costs for the creator commerce platform.
- Marketing and creator acquisition costs necessary to build out the new user base.
- Legal and compliance costs related to ongoing litigation matters.
- Personnel costs associated with the expanded operational scope.
What this estimate hides is the exact split between technology spend and marketing spend within that large SG&A number. Finance: draft 13-week cash view by Friday.
Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Revenue Streams
You're looking at a company that has fundamentally changed its revenue engine in 2025. The focus has decisively shifted from its original wine business to a high-margin, creator-powered commerce platform following the March 2025 acquisition of Amaze Software, Inc. The revenue streams now reflect this dual-segment reality, with the digital side dominating the top line.
The E-commerce segment is the primary driver of current financial performance. This segment generates revenue through platform fees and commissions charged on the Gross Merchandise Value (GMV) facilitated for creators and brands. For example, in the second quarter of 2025, the platform processed a $3.8 million Gross Merchandise Value (GMV). This platform also captures subscription revenue from tools and services offered to its massive creator base, which now exceeds 14 million individuals.
The success of this new model is evident in the profitability metrics. The net revenue from this E-commerce segment is what is driving the overall company results. Specifically, the net revenue for the third quarter of 2025 reached $1.25 million. This revenue stream boasts an exceptionally high gross margin, hitting 93.6% in Q3 2025, which translated to a gross profit of $1.17 million for that quarter.
The legacy Wine Products segment still contributes, though its revenue is now a smaller component of the total. This stream comes from direct sales of Fresh Vine Wine products, both through direct-to-consumer (DTC) channels and wholesale distribution. The premium, low-carb varietals, such as Cabernet Sauvignon and Chardonnay, are strategically priced for the consumer market, typically retailing between $18.99 and $24.99 per bottle.
The platform also generates revenue through managed services fees, which are charged to larger brands and established creators for specialized support in developing and scaling their custom product lines on the platform. This service offering is designed to capture value from high-volume partners utilizing the platform's distribution capabilities.
Here is a quick look at the key financial indicators that define the revenue structure as of late 2025:
| Revenue Stream Component | Latest Reported Metric / Value | Period / Context |
| E-commerce Segment Net Revenue | $1.25 million | Q3 2025 |
| Gross Merchandise Value (GMV) | $3.8 million | Q2 2025 |
| E-commerce Segment Gross Margin | 93.6% | Q3 2025 |
| Wine Product Price Range (Per Bottle) | $18.99 to $24.99 | Current Retail Pricing |
| Creator Base Supported by Platform | Over 14 million | As of late 2025 |
The revenue streams are clearly bifurcated, but the growth narrative is entirely dependent on the digital side:
- E-commerce platform fees and commissions on GMV.
- Subscription revenue from platform tools and services.
- Net revenue from the E-commerce segment, driving Q3 2025 net revenue of $1.25 million.
- Direct sales of Fresh Vine Wine products (DTC and wholesale).
- Managed services fees for large brands and creators.
The total net revenue for the first half of 2025 was approximately $930,000, showing the rapid acceleration into Q3.
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