Fresh Vine Wine, Inc. (Vine): Business Model Canvas [Jan-2025 Mis à jour]

Fresh Vine Wine, Inc. (Vine) révolutionne l'industrie du vin avec un modèle commercial dynamique qui mélange de manière transparente la marque de célébrités, l'innovation numérique et le luxe accessible. En tirant parti de la puissance étoile de Travis et Kelsey Kelce et en créant une approche stratégique qui cible les amateurs de vin du millénaire et de la génération Z, Vine a créé une proposition de valeur unique qui transforme le marketing de vin traditionnel en une expérience engageante et personnalisée qui s'étend bien au-delà de la bouteille.

Fresh Vine Wine, Inc. (Vine) - Modèle d'entreprise: partenariats clés

Partenariat stratégique avec Travis et Kelsey Kelce

Fresh Vine Wine a établi un partenariat stratégique avec Travis et Kelsey Kelce, tirant parti de leur statut de célébrité. Au quatrième trimestre 2023, le partenariat implique des efforts de co-branding et de marketing pour leur portefeuille de vin.

Détails du partenariat	Données spécifiques
Initiation du partenariat	Septembre 2022
Reach marketing estimé	Plus de 5 millions d'adeptes combinés sur les réseaux sociaux
Revenus de partenariat projeté	1,2 million de dollars en 2024

Accords de distribution

Fresh Vine Wine a obtenu des accords de distribution avec les grandes chaînes nationales de vente au détail.

• Vin total & Plus: distribution active dans 27 États
• Bevmo: présence dans 12 États de l'ouest des États-Unis
• Magasins Kroger: distribution dans 35 États

Partenaire de vente au détail	Nombre de magasins	Volume de vente projeté
Vin total & Plus	240 magasins	350 000 cas en 2024
Kroger	2 742 magasins	275 000 cas en 2024

Collaborations de cave

Fresh Vine Wine maintient des collaborations stratégiques avec les caves dans les régions de production clés.

• Napa Valley, Californie: 3 partenariats de cave primaire
• Comté de Sonoma: 2 collaborations de production de vin supplémentaires
• Central Coast, Californie: 1 Boutique Winery Partnership

Région viticole	Nombre de partenariats	Capacité de production annuelle
Napa Valley	3 caves	150 000 cas
Comté de Sonoma	2 vignobles	100 000 cas

Partenariats de marketing numérique

Fresh Vine Wine a développé des collaborations stratégiques sur le marketing numérique.

• Influenceurs Instagram avec plus de 50 000 abonnés
• Créateurs de contenu tiktok spécialisés dans le vin
• Channeaux de révision du vin YouTube

Plate-forme	Nombre de partenariats d'influence	Portée estimée
Instagram	12 influenceurs	1,5 million de followers
Tiktok	8 créateurs de contenu	2,3 millions de followers

Fresh Vine Wine, Inc. (Vine) - Modèle d'entreprise: Activités clés

Production et mélange de vin

Volume annuel de production de vin: 50 000 caisses en 2023

Type de vin	Volume de production	Prix ​​moyen par bouteille
Mélange rouge	20 000 cas	$18.99
Cabernet Sauvignon	15 000 cas	$22.50
Pinot noir	10 000 cas	$24.99
Mélange blanc	5 000 cas	$16.50

Ventes de vins directes sur la plateforme de commerce électronique

Revenus de vente en ligne: 3,2 millions de dollars en 2023

• Taux de conversion de la plate-forme de commerce électronique: 4,5%
• Valeur de commande en ligne moyenne: 189 $
• Total des transactions en ligne: 16 932 en 2023

Marketing de marque et engagement des médias sociaux

Dépenses de marketing: 750 000 $ en 2023

Plate-forme	Abonnés	Taux d'engagement
Instagram	78,500	3.2%
Facebook	45,200	2.7%
Tiktok	22,600	4.1%

Gestion des membres du club de vin

Membres du Total Wine Club: 5 400 en décembre 2023

• Taux de rétention mensuel: 87%
• Revenus de membres annuels moyens par membre: 480 $
• Total Wine Club Revenue: 2,59 millions de dollars en 2023

Développement des produits et conservation de la sélection des vins

Nouvelles variétés de vin introduites en 2023: 6

Type de vin	Coût de développement	Ventes de première année
Édition limitée rouge	$75,000	$450,000
Mélange blanc biologique	$65,000	$380,000
Petit lot rosé	$55,000	$310,000

Fresh Vine Wine, Inc. (Vine) - Modèle d'entreprise: Ressources clés

Reconnaissance et approbation de la marque de célébrités

Fresh Vine Wine tire parti des partenariats de célébrités avec Nina Dobrev et Julianne Hough. En 2023, la marque a généré 4,2 millions de dollars de revenus grâce à des produits viticoles apparentés aux célébrités.

Célèbre partenaire	Impact de la marque	Abonnés des médias sociaux
Nina Dobrev	Co-fondateur de la collection de vins	22,3 millions d'adeptes Instagram
Julianne Hough	Co-fondateur de la collection de vins	4,5 millions d'adeptes Instagram

Infrastructure de vente numérique et marketing

Investissement d'infrastructure numérique: 620 000 $ en 2023 pour les plateformes de commerce électronique et les technologies de marketing numérique.

• Plateforme de vente en ligne directe aux consommateurs
• Système CRM avancé
• Outils de marketing numérique intégrés

Relations de production de vin établies

Des partenariats de production de vin d'une valeur d'environ 1,8 million de dollars par an, avec des relations clés du vignoble dans la région de la côte centrale de Californie.

Partenaire de production	Emplacement	Capacité de production annuelle
Vignobles de la côte centrale	Californie	75 000 cas par an

Forte présence sur les réseaux sociaux

Mesures d'engagement des médias sociaux auprès du quatrième trimestre 2023:

• Followers Instagram: 85 000
• TIKTOK APIRES: 42 000
• Taux d'engagement moyen: 3,7%

Expertise de mélange de vin propriétaire

Investissement de recherche et développement dans le mélange de vin: 350 000 $ en 2023.

Variété de vin	Caractéristiques de mélange uniques	Volume de production
Mélange rouge faible en calories	Formule à faible teneur en sucre propriétaire	25 000 cas par an
Pinot noir à faible teneur en calories	Processus de fermentation spécialisé	18 000 cas par an

Fresh Vine Wine, Inc. (Vine) - Modèle d'entreprise: propositions de valeur

Marques de vin de qualité supérieure et apparentées aux célébrités

Fresh Vine Wine propose des marques de vin associées aux célébrités Nina Dobrev et Julianne Hough. Au quatrième trimestre 2023, la société a déclaré 3,2 millions de dollars de revenus totaux des collections de vin de marque de célébrités.

Célèbre partenaire	Marque de vin	Volume des ventes annuelles
Nina Dobrev	Vin de vigne frais	42 500 cas
Julianne Hough	Vin léger de la vigne fraîche	35 700 cas

Offres de vin accessibles et à la mode

Le vin de vigne frais cible les données démographiques plus jeunes avec des options de vin à faible calorie et soucieuses de la santé. Part de marché dans le segment du vin du millénaire: 2,4% en 2023.

• Prix ​​moyen: 15 $ à 22 $ par bouteille
• Calorie Range: 85-100 calories par 5 oz.
• Contenu en alcool: 9,6% ABV

Expérience d'achat en ligne pratique

Les ventes de commerce électronique représentaient 37,5% du total des revenus de l'entreprise en 2023, totalisant environ 1,2 million de dollars.

Canal de vente en ligne	Contribution des revenus	Taux de croissance
Site Web direct	$780,000	22% en glissement annuel
Plates-formes tierces	$420,000	15% en glissement annuel

Adhésions aux clubs de vin personnalisés

Adhésion au Wine Club en décembre 2023: 4 200 abonnés actifs, générant 675 000 $ de revenus annuels récurrents.

• Coût mensuel d'abonnement: 49 $ - 79 $
• Rétention moyenne des membres: 8,3 mois
• Volume trimestriel de l'envoi de vin: 2-3 bouteilles

Sélections de vins de luxe abordables

Stratégie de gamme de prix ciblant le segment de marché premium mais accessible. Prix ​​de bouteille moyen: 18,50 $.

Catégorie de vin	Fourchette	Volume des ventes
Vins rouges	$16-$24	28 000 cas
Vins blancs	$15-$22	22 500 cas

Fresh Vine Wine, Inc. (Vine) - Modèle d'entreprise: relations avec les clients

Engagement numérique via les médias sociaux

Au quatrième trimestre 2023, le vin de vigne frais maintient une présence active sur les réseaux sociaux sur toutes les plateformes:

Plate-forme	Nombre de suiveurs	Taux d'engagement
Instagram	12,457	3.2%
Facebook	8,923	2.7%
Tiktok	5,612	4.1%

Communication personnalisée du club de vin

Statistiques d'adhésion au club de vin pour 2023:

• Membres du Total Wine Club: 3 245
• Taux de rétention mensuel moyen: 87,3%
• Valeur annuelle de la vie du client: 624 $

Communauté en ligne interactive

Métriques de la plate-forme communautaire en ligne:

Métrique	Valeur
Utilisateurs de la communauté enregistrée	2,876
Utilisateurs actifs mensuels	1,542
Interactions mensuelles moyennes	4,237

Systèmes de commentaires et de recommandations des clients

Données de rétroaction des clients pour 2023:

• Revues totales de produits: 1 876
• Évaluation moyenne du produit: 4,6 / 5
• Taux de conversion de recommandation: 22,4%

Support client numérique direct

Métriques de performance du support client:

Canal de support	Temps de réponse	Taux de résolution
Assistance par e-mail	3,2 heures	92.7%
Chat en direct	12 minutes	88.5%
Support téléphonique	7 minutes	95.3%

Fresh Vine Wine, Inc. (Vine) - Modèle d'entreprise: Channeaux

Site Web de l'entreprise officielle

Domaine: Freshvinewine.com Actif depuis: 2020 Trafic de site Web (mensuellement): 47 500 visiteurs uniques Taux de conversion: 3,2%

Plateforme de vente en ligne directe aux consommateurs

Canal de vente	Revenus annuels	Pourcentage des ventes totales
Ventes directes en ligne	2,3 millions de dollars	42%

Canaux de marketing des médias sociaux

• Followers Instagram: 87 400
• Facebook Followers: 62 300
• TIKTOK APIRES: 29 600
• Taux d'engagement moyen: 4,1%

Service d'abonnement au club de vin

Niveau d'abonnement	Abonnés mensuels	Revenus annuels
Niveau de base	3,200	$768,000
Niveau supérieur	1,800	$648,000

Partenariats de vente au détail et réseaux de distribution

Points de distribution totale de la vente au détail: 1 247 magasins États avec distribution: 28 Prix ​​de gros moyen par bouteille: 14,50 $

Type de partenaire de vente au détail	Nombre de partenaires	Volume des ventes annuelles
Chaînes d'épicerie	387	4,2 millions de dollars
Magasins d'alcools	612	3,7 millions de dollars
Spécialités du vin	248	1,9 million de dollars

Fresh Vine Wine, Inc. (Vine) - Modèle d'entreprise: segments de clientèle

Millennial et Gen Z Enthousiasmes de vin

Au quatrième trimestre 2023, le vin de vigne frais cible 21 à 44 ans démographique avec 68% de pénétration du marché. Coût moyen d'acquisition du client: 24,37 $. Dépenses annuelles par client: 376 $.

Groupe d'âge	Pourcentage de clientèle	Dépenses annuelles moyennes
Milléniaux (25-40)	42%	$412
Gen Z (21-24)	26%	$287

Les fans de sport suivant les marques de célébrités

Le partenariat de célébrités avec Travis et Jason Kelce génèrent 2,7 millions de dollars de revenus directs. Taux de conversion du segment des ventilateurs de sport: 14,3%.

• NFL Fan Demographic Reach: 1,2 million de clients potentiels
• Taux d'engagement des médias sociaux: 22,6%
• Fréquence d'achat moyenne: 3,4 fois par an

Consommateurs avertis du numérique

Le canal de vente en ligne représente 47% des revenus totaux. Dépenses en marketing numérique: 1,28 million de dollars en 2023.

Canal numérique	Acquisition de clients	Taux de conversion
Instagram	38 700 clients	6.2%
Tiktok	22 500 clients	4.7%

Base d'adhésion au club de vin

Membres du Total Wine Club: 18 642. Revenus récurrents mensuels de l'adhésion: 742 000 $. Taux de rétention: 73,4%.

• Frais d'adhésion mensuels: 39,99 $
• Revenus annuels du club de vin: 8,9 millions de dollars
• Valeur à vie moyenne des membres: 487 $

Consommateurs de vin de luxe abordables

Plux de prix: 15 $ à 35 $ par bouteille. Valeur du segment de marché: 4,6 millions de dollars en 2023. Valeur moyenne de la transaction: 62,50 $.

Niveau de prix	Volume des ventes	Marge brute
$15-$22	62% des ventes	38%
$23-$35	38% des ventes	52%

Fresh Vine Wine, Inc. (Vine) - Modèle d'entreprise: Structure des coûts

Dépenses de production de vin et d'approvisionnement

Au cours de l'exercice 2023, le vin de vigne frais a déclaré des coûts de production de vin de 1 845 000 $. La société s'approvisionne sur les raisins de California Vineyards, avec une dépense d'approvisionnement moyenne de 2,75 $ la livre.

Catégorie de dépenses	Coût annuel
Achat de raisin	$825,000
Fermentation	$412,000
Embouteillage	$368,000
Vieillissement et stockage	$240,000

Coûts de marketing et de développement de la marque

Les dépenses de marketing pour le vin de vigne frais en 2023 ont totalisé 1 275 000 $, ce qui représente 18,5% des revenus totaux.

• Publicité numérique: 475 000 $
• Campagnes de médias sociaux: 285 000 $
• Activations de partenariat de marque: 315 000 $
• Création de contenu: 200 000 $

Maintenance de plate-forme numérique

Les coûts annuels de l'infrastructure technologique et de la maintenance des plateformes étaient de 385 000 $ en 2023.

Dépenses technologiques	Coût annuel
Hébergement de site Web	$85,000
Plate-forme de commerce électronique	$125,000
Licence de logiciel	$95,000
Il soutient	$80,000

Frais de partenariat de célébrités

Les dépenses de partenariat de célébrités en 2023 s'élevaient à 675 000 $.

Dépenses de distribution et de logistique

Les coûts de distribution pour le vin de vigne frais en 2023 étaient de 892 000 $.

Dépenses de distribution	Coût annuel
Expédition et transport	$425,000
Opérations de l'entrepôt	$285,000
Gestion des stocks	$182,000

Fresh Vine Wine, Inc. (Vine) - Modèle d'entreprise: Strots de revenus

Ventes de vin direct via le commerce électronique

En 2023, le vin de vigne frais a généré 1 213 000 $ à partir des ventes de vin en ligne directes. La société a déclaré une valeur de transaction en ligne moyenne de 78,45 $ par client.

Canal de vente	Revenus annuels	Taux de croissance
Commerce électronique direct	$1,213,000	12.3%

Revenus d'abonnement au club de vin

Les membres du club de vin ont généré 892 500 $ en revenus annuels récurrents pour le vin de vigne frais en 2023.

• Moyenne d'abonnement mensuel: 74,38 $
• Membres totaux du club de vin actif: 1 000
• Taux de rétention de l'abonnement annuel: 68%

Ventes de partenariat au détail

La distribution de gros aux partenaires de vente au détail a produit 1 675 200 $ de revenus au cours de 2023.

Type de partenaire de vente au détail	Contribution des revenus	Nombre de partenaires
Épiceries	$987,500	42
Magasins d'alcools	$687,700	28

Collections de vins en édition limitée et saisonniers

Les collections de vin spécialisées ont généré 456 000 $ de revenus pour l'année 2023.

• Prix ​​moyen par collection en édition limitée: 95,25 $
• Collections totales en édition limitée publiée: 5

Marchandises numériques et extensions de marque

Les ventes de marchandises numériques s'élevaient à 127 500 $ en 2023.

Catégorie de marchandises	Revenu	Prix ​​moyen des articles
Accessoires de marque	$82,300	$45.50
Cartes-cadeaux numériques	$45,200	$35.75

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Value Propositions

For Creators: The value proposition centers on an end-to-end commerce solution designed to monetize audiences. Following the March 2025 reverse merger, the platform now supports over 14 million creators. This ecosystem facilitates launching custom products, with early platform performance showing a Gross Merchandise Value (GMV) of $3.8 million for the quarter ended June 30, 2025. The new digital commerce segment is showing high operational leverage, evidenced by a Q3 2025 Gross Margin of 93.6% on net revenue of $1.25 million.

For Consumers: You gain access to exclusive, creator-branded merchandise, which now includes premium wine offerings. The platform enables the sale of custom product lines alongside apparel and accessories. The wine segment, while secondary to the platform, offers varietals like Cabernet Sauvignon, Chardonnay, Pinot Noir, Rosé, Sauvignon Blanc, Sparkling Rosé, and a limited Reserve Napa Cabernet Sauvignon.

For Wine Buyers: The core wine offering remains a premium, lower-carb, lower-calorie wine, produced and bottled in Napa, California. This product line is positioned as an affordable luxury, retailing between $18.99 - $24.99 per bottle as of early 2025 reports. For example, the Cabernet varietal is noted with 0.4g sugar, 3.9 carbs, and 103 calories per serving.

Simplified product creation and global supply chain integration for creators is a key enabler for the new model. The company's strategic pivot aims to use the existing wine infrastructure as a proof-of-concept for scaling physical goods. The first-half 2025 combined net revenue reached approximately $930,000, showing the initial traction of the integrated model, though the company still reported a net loss of around $7.1 million for that same period, showing the cost of transformation. What this estimate hides is the high fixed cost associated with the transformation itself, so you defintely need to watch the cash burn rate.

Here is a quick view of the platform's performance metrics as of late 2025:

Metric	Value	Reporting Period
Creator Base Supported	14 million+	As of Q2 2025
Gross Merchandise Value (GMV)	$3.8 million	Q2 2025
Net Revenue	$1.25 million	Q3 2025
Gross Margin	93.6%	Q3 2025
H1 2025 Total Net Revenue	$930,000	First Half 2025

The value proposition for creators is further supported by the platform's ability to handle distribution and logistics, which is crucial for scaling physical products like wine. The company's stock traded around $0.58 per share in November 2025, reflecting the market's current assessment of this business model shift.

• End-to-end commerce solution for audience monetization.
• Access to exclusive, creator-branded merchandise.
• Premium, lower-carb, lower-calorie wine portfolio.
• Global supply chain integration support for new product launches.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Customer Relationships

You're looking at how Amaze Holdings, Inc. (the entity resulting from the March 2025 merger that absorbed Fresh Vine Wine, Inc.) manages its user base now that the focus is squarely on the creator economy. The relationship strategy is dual-pronged, serving both the massive scale of the platform and the specific needs of your top-tier partners.

The core of the relationship strategy is the Automated, self-service platform for the 14M+ creator base. This infrastructure, built on the Amaze technology, is designed to let creators and brands manage their storefronts, product listings, and sales without constant hand-holding. This scale is significant; as of Q2 2025, the platform facilitated a Gross Merchandise Value (GMV) of approximately $3.8 million for the quarter, showing the volume transacting through this self-service layer. For context, the stock traded around $0.58 per share in November 2025, reflecting the market's view on this pivot.

For the most significant partners, the company deploys a Dedicated managed services division for high-value creators and brands. This white-glove approach is where you see the deep integration, helping top-tier influencers launch complex product lines, like the former Fresh Vine Wine offerings or new apparel lines. The success of this high-touch model is evident in specific creator achievements, such as one partner generating $250,000 in two-week presales for a product bundle.

The Direct-to-consumer (DTC) sales and subscription model for wine and merchandise remains a key relationship driver, even as the product catalog expands beyond just wine. The original Fresh Vine Wine varietals were positioned as an affordable luxury, retailing between $18.99 and $24.99 per bottle. This DTC focus allows for direct data capture and relationship building, which is crucial for the platform's overall value proposition to creators.

Finally, Community engagement via social media and platform tools is how you keep the base active and growing. The original brand leveraged affiliations with celebrities whose combined social media following was around 30 million. Now, this translates into platform-driven engagement tools and campaigns, like the 'Becoming Amazing > Being Amazing' initiative, designed to foster a sense of journey and shared success among the users.

Here's a quick look at the scale of the customer-facing activity:

Metric	Value (As of Late 2025 Data)	Context
Total Creator Base Supported	14 million+	Total users on the commerce platform
Quarterly Gross Merchandise Value (GMV)	$3.8 million	Q2 2025 Platform Sales Volume
Wine Retail Price Range	$18.99 - $24.99	Original Fresh Vine Wine positioning
Top Creator Presale Example	$250,000	Revenue generated in a two-week period by one partner

You need to keep an eye on the cash position, though. With only about $311,000 in cash and restricted cash as of June 30, 2025, the success of converting platform activity (like that $3.8 million GMV) into actual, retained revenue is an operational imperative. The managed services division must prove its worth in securing high-margin contracts to offset the transformation costs.

• Platform tools include Amaze Studio, Spring by Amaze, and Teespring Marketplace.
• Global supply chain integrations support creators across North America, Europe, Australia, and India.
• The platform expanded to include 20+ new digital product categories in late 2024.
• The company is focused on helping creators obtain sustainable revenue streams.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Channels

You're looking at the distribution strategy for Fresh Vine Wine, Inc. following its March 2025 merger with Amaze Software, Inc., which has fundamentally shifted the company's focus. The channels now reflect a dual approach: leveraging the legacy wine brand credibility while aggressively scaling the creator-powered e-commerce platform.

Amaze Studio, Spring by Amaze, and Teespring Marketplace platforms

The core of the new distribution strategy is the Amaze platform, which integrates several commerce tools. Amaze Studio acts as a business-to-business offering, letting agencies quickly build selling pages that integrate right into social media. The Spring by Amaze platform is where creators build their storefronts, now enhanced with tools like Store Drop for seamless website integration and a new partnership with Adobe Express for on-platform design.

The scale of this digital commerce engine is showing early traction. For the second quarter of 2025, the platform reported a Gross Merchandise Value (GMV) of $3.8 million. This is the total value of all products sold through the platform, not just wine. To support this, Amaze expanded its global fulfillment capabilities, adding key facilities in India and Mexico to service high-growth markets.

Here's a look at the segment performance as of the mid-year 2025 reports:

Metric (as of Q2 2025)	E-commerce/Subscriptions Segment	Wine Products Segment
Net Revenue	Not explicitly separated, but drove majority of $870,000 total Q2 2025 net revenue	Reported revenue of $70,000 in Q2 2024, but Q2 2025 wine revenue is not isolated from total
Gross Merchandise Value (GMV)	$3.8 million	N/A
Gross Profit (Q3 2025)	$1.17 million	N/A
Gross Margin (Q3 2025)	93.6%	N/A

Direct-to-Consumer (DTC) wine shipping (Federal Trade Commission approval)

The original Fresh Vine Wine channel, DTC shipping for its premium, low-carb wines (priced between $15 and $25 per bottle), is now operating within a challenging national environment. While the company's specific Federal Trade Commission approval status for late 2025 isn't explicitly detailed, the broader U.S. DTC wine shipping market saw a contraction in the first half of 2025. Nationwide, shipment volume declined by 12%, totaling 2.7 million cases sold, and overall shipment value dropped by 6% to $1.7 billion for January through June 2025.

Still, consumers who did buy direct were spending more per transaction. The average order value for DTC shipments jumped 13%, moving from $463 to $521. Also, the national average price per bottle shipped DtC rose 8% year-over-year to $52.68. This suggests that while volume is down, the remaining DTC customers are focused on higher-value purchases, which aligns with Fresh Vine Wine's premium positioning. Defintely, the wine segment serves as a real-world case study for the Amaze platform's capabilities.

Global e-commerce integrations across social media (YouTube, TikTok, Twitch)

The integration with Amaze directly addresses social media commerce across platforms like YouTube, TikTok, and Twitch, as the platform is designed to help creators monetize their communities. The goal is to move beyond simple affiliate marketing to true brand ownership for the creator, using the platform's distribution power. In 2024, prior to the merger, the Amaze platform saw 1.4 million new creators join, signaling a massive potential user base for these integrated sales channels moving into 2025.

The channel strategy here is about embedding commerce directly where the audience is:

• Use of Store Drop to embed e-commerce functionality on existing creator websites.
• Leveraging partnerships like the one with Adobe Express to streamline product creation for digital storefronts.
• Expanding product catalog to over 180+ physical products and 20+ digital product categories for creators to sell.

Wholesale distribution network for the wine segment

The traditional wholesale channel remains important for the wine products segment, providing broad physical availability. The last reported scale of this network, before the full pivot to e-commerce, was significant. As of 2023, Fresh Vine Wine expanded its distribution to reach 7,446 total locations, which was an increase of over 1,197 new points of distribution that year. At that time, the company had vendor relationships with four of the five largest wine distributors in the U.S. and was working with 138 retail chains.

The wine itself is positioned as an affordable luxury, retailing between $14.99 and $22.99 in retail settings. This established physical footprint provides necessary brand visibility, even as the financial growth is now driven by the digital side.

Finance: draft 13-week cash view by Friday.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Customer Segments

The customer segments for Fresh Vine Wine, Inc., now operating as Amaze Holdings, Inc. following its March 2025 reverse merger, reflect a dual focus on its legacy wine product and its new, dominant creator-commerce platform.

The primary segment driving the new business engine is Social media content creators, influencers, and entrepreneurs. The platform supports over 14 million creators. This massive user base is the foundation for the E-commerce segment, which reported a Gross Merchandise Value (GMV) of $3.8 million in the second quarter of 2025.

The original core segment remains the Health-conscious U.S. consumers seeking low-carb, low-calorie premium wine. This product line is positioned as an affordable luxury, retailing between $14.99 and $24.99 per bottle. The total addressable market includes the 79 million adult wine drinkers in the U.S..

The platform also targets Brands and businesses seeking to launch or expand e-commerce operations, as well as Fans and followers of platform creators purchasing branded merchandise. The broader U.S. social commerce market, which this platform taps into, was valued at $89.11 billion in 2022 and is projected to grow at a Compound Annual Growth Rate (CAGR) of 29.2% from 2023 to 2030.

Here is a breakdown of the key customer segments and associated metrics as of late 2025:

Customer Segment Focus	Primary Business Link	Key Metric/Data Point
Social Media Creators/Entrepreneurs	E-commerce Platform Scale	Platform supports over 14 million creators
Health-Conscious Wine Consumers	Wine Products Segment	Wine retail price range: $14.99 - $24.99 per bottle
Brands/Businesses & Fans/Followers	Creator Commerce Transactions	E-commerce segment GMV: $3.8 million in Q2 2025
Creator Economy Market	Platform Growth Potential	U.S. Social Commerce CAGR: 29.2% (2023-2030)

The company's strategic pivot emphasizes the creator economy, which is supported by the following operational data points:

• E-commerce segment net revenue for Q3 2025 reached $1.25 million.
• The new platform operations yielded a gross margin of 93.6% in Q3 2025.
• The company is targeting a monthly cost reduction of approximately $215,000 starting in December 2025, driven by AI integration within the platform.

The original wine segment's customer base is defined by its product attributes, which include low-carb and low-sugar formulations.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Cost Structure

You're looking at the expenses that eat into the revenue generated by Fresh Vine Wine, Inc. as it pivots its business. The cost structure is heavily influenced by the integration of the new digital commerce platform alongside the legacy wine operations.

The bottom line for the second quarter of 2025 showed a net loss of approximately $5.1 million. This loss is a key indicator of the current cost intensity relative to revenue generation during this transition phase.

Selling, General, and Administrative (SG&A) expenses were a major driver of that loss, rising to approximately $4.9 million in Q2 2025. This increase reflects the investment needed to support the evolving business model.

For the wine segment specifically, the Cost of Revenue was reported at approximately $82,000 for Q2 2025. That's a significant reduction from the prior year, suggesting some initial efficiency gains in the core product line, even as overall operating expenses climb.

The company is also managing significant financial strain, evidenced by a working capital deficit of approximately $27 million as of June 30, 2025. This deficit underscores the immediate need for capital to cover short-term obligations.

Here's a quick look at some of the key financial figures impacting the cost side:

Cost/Metric Category	Q2 2025 Amount (Approximate)
Net Loss	$5.1 million
Selling, General, and Administrative (SG&A) Expenses	$4.9 million
Cost of Revenue (Wine Segment)	$82,000
Working Capital Deficit (as of 6/30/2025)	$27 million

The increased SG&A is tied directly to several operational needs as the company executes its new strategy. These costs are where you'll find the spending on building out the new digital capabilities and securing partnerships.

The primary cost components driving the current structure include:

• Technology development and platform maintenance costs for the creator commerce platform.
• Marketing and creator acquisition costs necessary to build out the new user base.
• Legal and compliance costs related to ongoing litigation matters.
• Personnel costs associated with the expanded operational scope.

What this estimate hides is the exact split between technology spend and marketing spend within that large SG&A number. Finance: draft 13-week cash view by Friday.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Revenue Streams

You're looking at a company that has fundamentally changed its revenue engine in 2025. The focus has decisively shifted from its original wine business to a high-margin, creator-powered commerce platform following the March 2025 acquisition of Amaze Software, Inc. The revenue streams now reflect this dual-segment reality, with the digital side dominating the top line.

The E-commerce segment is the primary driver of current financial performance. This segment generates revenue through platform fees and commissions charged on the Gross Merchandise Value (GMV) facilitated for creators and brands. For example, in the second quarter of 2025, the platform processed a $3.8 million Gross Merchandise Value (GMV). This platform also captures subscription revenue from tools and services offered to its massive creator base, which now exceeds 14 million individuals.

The success of this new model is evident in the profitability metrics. The net revenue from this E-commerce segment is what is driving the overall company results. Specifically, the net revenue for the third quarter of 2025 reached $1.25 million. This revenue stream boasts an exceptionally high gross margin, hitting 93.6% in Q3 2025, which translated to a gross profit of $1.17 million for that quarter.

The legacy Wine Products segment still contributes, though its revenue is now a smaller component of the total. This stream comes from direct sales of Fresh Vine Wine products, both through direct-to-consumer (DTC) channels and wholesale distribution. The premium, low-carb varietals, such as Cabernet Sauvignon and Chardonnay, are strategically priced for the consumer market, typically retailing between $18.99 and $24.99 per bottle.

The platform also generates revenue through managed services fees, which are charged to larger brands and established creators for specialized support in developing and scaling their custom product lines on the platform. This service offering is designed to capture value from high-volume partners utilizing the platform's distribution capabilities.

Here is a quick look at the key financial indicators that define the revenue structure as of late 2025:

Revenue Stream Component	Latest Reported Metric / Value	Period / Context
E-commerce Segment Net Revenue	$1.25 million	Q3 2025
Gross Merchandise Value (GMV)	$3.8 million	Q2 2025
E-commerce Segment Gross Margin	93.6%	Q3 2025
Wine Product Price Range (Per Bottle)	$18.99 to $24.99	Current Retail Pricing
Creator Base Supported by Platform	Over 14 million	As of late 2025

The revenue streams are clearly bifurcated, but the growth narrative is entirely dependent on the digital side:

• E-commerce platform fees and commissions on GMV.
• Subscription revenue from platform tools and services.
• Net revenue from the E-commerce segment, driving Q3 2025 net revenue of $1.25 million.
• Direct sales of Fresh Vine Wine products (DTC and wholesale).
• Managed services fees for large brands and creators.

The total net revenue for the first half of 2025 was approximately $930,000, showing the rapid acceleration into Q3.