Fresh Vine Wine, Inc. (VINE): Business Model Canvas

Fresh Vine Wine, Inc. (VINE) revolutioniert die Weinindustrie mit einem dynamischen Geschäftsmodell, das Promi-Branding, digitale Innovation und zugänglichen Luxus nahtlos miteinander verbindet. Durch die Nutzung der Starpower von Travis und Kelsey Kelce und die Entwicklung eines strategischen Ansatzes, der sich an Weinliebhaber der Millennials und der Generation Z richtet, hat VINE ein einzigartiges Wertversprechen geschaffen, das traditionelles Weinmarketing in ein ansprechendes, personalisiertes Erlebnis verwandelt, das weit über die Flasche hinausgeht.

Fresh Vine Wine, Inc. (VINE) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Partnerschaft mit Travis und Kelsey Kelce

Fresh Vine Wine hat eine strategische Partnerschaft mit Travis und Kelsey Kelce geschlossen und nutzt so deren Berühmtheitsstatus. Ab dem vierten Quartal 2023 umfasst die Partnerschaft Co-Branding- und Marketingbemühungen für ihr Weinportfolio.

Einzelheiten zur Partnerschaft	Spezifische Daten
Partnerschaftsanbahnung	September 2022
Geschätzte Marketingreichweite	Insgesamt über 5 Millionen Social-Media-Follower
Voraussichtlicher Partnerschaftsumsatz	1,2 Millionen US-Dollar im Jahr 2024

Vertriebsvereinbarungen

Fresh Vine Wine hat Vertriebsvereinbarungen mit großen nationalen Einzelhandelsketten abgeschlossen.

• Gesamter Wein & Mehr: Aktiver Vertrieb in 27 Staaten
• BevMo: Präsenz in 12 westlichen US-Bundesstaaten
• Kroger Stores: Vertrieb in 35 Bundesstaaten

Einzelhandelspartner	Anzahl der Geschäfte	Prognostiziertes Verkaufsvolumen
Gesamter Wein & Mehr	240 Geschäfte	350.000 Fälle im Jahr 2024
Kroger	2.742 Geschäfte	275.000 Fälle im Jahr 2024

Kooperationen mit Weingütern

Fresh Vine Wine unterhält strategische Kooperationen mit Weingütern in wichtigen Produktionsregionen.

• Napa Valley, Kalifornien: 3 primäre Weingutpartnerschaften
• Sonoma County: 2 weitere Weinproduktionskooperationen
• Central Coast, Kalifornien: 1 Boutique-Weingutpartnerschaft

Weinregion	Anzahl der Partnerschaften	Jährliche Produktionskapazität
Napa Valley	3 Weingüter	150.000 Fälle
Sonoma County	2 Weingüter	100.000 Fälle

Digitale Marketingpartnerschaften

Fresh Vine Wine hat strategische Kooperationen im digitalen Marketing entwickelt.

• Instagram-Influencer mit über 50.000 Followern
• Ersteller von TikTok-Inhalten, die sich auf Wein spezialisiert haben
• YouTube-Kanäle für Weinrezensionen

Plattform	Anzahl der Influencer-Partnerschaften	Geschätzte Reichweite
Instagram	12 Influencer	1,5 Millionen Follower
TikTok	8 Content-Ersteller	2,3 Millionen Follower

Fresh Vine Wine, Inc. (VINE) – Geschäftsmodell: Hauptaktivitäten

Weinproduktion und -mischung

Jährliche Weinproduktionsmenge: 50.000 Kisten im Jahr 2023

Weintyp	Produktionsvolumen	Durchschnittspreis pro Flasche
Rote Mischung	20.000 Fälle	$18.99
Cabernet Sauvignon	15.000 Fälle	$22.50
Pinot Noir	10.000 Fälle	$24.99
Weiße Mischung	5.000 Fälle	$16.50

Direktverkauf von Wein an den Verbraucher über eine E-Commerce-Plattform

Online-Verkaufsumsatz: 3,2 Millionen US-Dollar im Jahr 2023

• Conversion-Rate der E-Commerce-Plattform: 4,5 %
• Durchschnittlicher Online-Bestellwert: 189 $
• Gesamtzahl der Online-Transaktionen: 16.932 im Jahr 2023

Markenmarketing und Social-Media-Engagement

Marketingausgaben: 750.000 US-Dollar im Jahr 2023

Plattform	Anhänger	Engagement-Rate
Instagram	78,500	3.2%
Facebook	45,200	2.7%
TikTok	22,600	4.1%

Verwaltung der Weinclub-Mitglieder

Gesamtzahl der Mitglieder des Weinclubs: 5.400, Stand Dezember 2023

• Monatliche Mitgliederbindungsrate: 87 %
• Durchschnittlicher jährlicher Mitgliedsumsatz pro Mitglied: 480 $
• Gesamtumsatz des Weinclubs: 2,59 Millionen US-Dollar im Jahr 2023

Produktentwicklung und Weinauswahlkuration

Im Jahr 2023 eingeführte neue Weinsorten: 6

Weintyp	Entwicklungskosten	Verkäufe im ersten Jahr
Limitierte Edition Rot	$75,000	$450,000
Bio-Weißmischung	$65,000	$380,000
Kleiner Rosé	$55,000	$310,000

Fresh Vine Wine, Inc. (VINE) – Geschäftsmodell: Schlüsselressourcen

Anerkennung und Unterstützung von Prominenten

Fresh Vine Wine nutzt prominente Partnerschaften mit Nina Dobrev und Julianne Hough. Im Jahr 2023 erwirtschaftete die Marke mit von Prominenten empfohlenen Weinprodukten einen Umsatz von 4,2 Millionen US-Dollar.

Promi-Partner	Markenwirkung	Social-Media-Follower
Nina Dobrev	Mitbegründer der Wine Collection	22,3 Millionen Instagram-Follower
Julianne Hough	Mitbegründer der Wine Collection	4,5 Millionen Instagram-Follower

Digitale Vertriebs- und Marketinginfrastruktur

Investitionen in die digitale Infrastruktur: 620.000 US-Dollar im Jahr 2023 für E-Commerce-Plattformen und digitale Marketingtechnologien.

• Online-Direktverkaufsplattform für den Verbraucher
• Fortschrittliches CRM-System
• Integrierte digitale Marketingtools

Etablierte Weinproduktionsbeziehungen

Weinproduktionspartnerschaften im Wert von etwa 1,8 Millionen US-Dollar pro Jahr, mit wichtigen Weinbergbeziehungen in der kalifornischen Central Coast-Region.

Produktionspartner	Standort	Jährliche Produktionskapazität
Weinberge an der Zentralküste	Kalifornien	75.000 Fälle pro Jahr

Starke Social-Media-Präsenz

Kennzahlen zum Social-Media-Engagement, Stand 4. Quartal 2023:

• Instagram-Follower: 85.000
• TikTok-Follower: 42.000
• Durchschnittliche Engagement-Rate: 3,7 %

Proprietäre Weinmischungskompetenz

Forschungs- und Entwicklungsinvestitionen in die Weinmischung: 350.000 US-Dollar im Jahr 2023.

Weinsorte	Einzigartige Mischungseigenschaften	Produktionsvolumen
Kalorienarme rote Mischung	Proprietäre Formel mit niedrigem Zuckergehalt	25.000 Fälle pro Jahr
Kalorienarmer Pinot Noir	Spezialisierter Fermentationsprozess	18.000 Fälle pro Jahr

Fresh Vine Wine, Inc. (VINE) – Geschäftsmodell: Wertversprechen

Von Prominenten empfohlene Premium-Weinmarken

Fresh Vine Wine bietet Weinmarken der Prominenten Nina Dobrev und Julianne Hough. Im vierten Quartal 2023 meldete das Unternehmen einen Gesamtumsatz von 3,2 Millionen US-Dollar aus Weinkollektionen mit prominenten Marken.

Promi-Partner	Weinmarke	Jährliches Verkaufsvolumen
Nina Dobrev	Frischer Wein	42.500 Fälle
Julianne Hough	Leichter Wein aus frischer Rebe	35.700 Fälle

Zugängliche und trendige Weinangebote

Fresh Vine Wine richtet sich mit kalorienarmen, gesundheitsbewussten Weinoptionen an jüngere Zielgruppen. Marktanteil im Millennial-Wein-Segment: 2,4 % Stand 2023.

• Durchschnittlicher Preis: 15–22 $ pro Flasche
• Kalorienbereich: 85-100 Kalorien pro 5-Unzen-Portion
• Alkoholgehalt: 9,6 % ABV

Bequemes Online-Einkaufserlebnis

Der E-Commerce-Umsatz machte im Jahr 2023 37,5 % des Gesamtumsatzes des Unternehmens aus und belief sich auf etwa 1,2 Millionen US-Dollar.

Online-Vertriebskanal	Umsatzbeitrag	Wachstumsrate
Direkte Website	$780,000	22 % im Jahresvergleich
Plattformen von Drittanbietern	$420,000	15 % im Jahresvergleich

Personalisierte Weinclub-Mitgliedschaften

Mitgliedschaft im Weinclub im Dezember 2023: 4.200 aktive Abonnenten, die einen wiederkehrenden Jahresumsatz von 675.000 US-Dollar generieren.

• Monatliche Abonnementkosten: 49–79 $
• Durchschnittliche Mitgliederbindung: 8,3 Monate
• Vierteljährliches Weinversandvolumen: 2-3 Flaschen

Erschwingliche Auswahl an Luxusweinen

Preisspannenstrategie, die auf ein erstklassiges und dennoch zugängliches Marktsegment abzielt. Durchschnittlicher Flaschenpreis: 18,50 $.

Weinkategorie	Preisspanne	Verkaufsvolumen
Rotweine	$16-$24	28.000 Fälle
Weißweine	$15-$22	22.500 Fälle

Fresh Vine Wine, Inc. (VINE) – Geschäftsmodell: Kundenbeziehungen

Digitales Engagement durch soziale Medien

Ab dem vierten Quartal 2023 unterhält Fresh Vine Wine eine aktive Social-Media-Präsenz auf allen Plattformen:

Plattform	Anzahl der Follower	Engagement-Rate
Instagram	12,457	3.2%
Facebook	8,923	2.7%
TikTok	5,612	4.1%

Personalisierte Weinclub-Kommunikation

Mitgliederstatistik des Weinclubs für 2023:

• Gesamtzahl der Mitglieder des Weinclubs: 3.245
• Durchschnittliche monatliche Bindungsrate: 87,3 %
• Jährlicher Customer Lifetime Value: 624 $

Interaktive Online-Community

Metriken der Online-Community-Plattform:

Metrisch	Wert
Registrierte Community-Benutzer	2,876
Monatlich aktive Benutzer	1,542
Durchschnittliche monatliche Interaktionen	4,237

Kundenfeedback- und Empfehlungssysteme

Kundenfeedbackdaten für 2023:

• Gesamtzahl der Produktbewertungen: 1.876
• Durchschnittliche Produktbewertung: 4,6/5
• Empfehlungs-Conversion-Rate: 22,4 %

Direkter digitaler Kundensupport

Leistungskennzahlen für den Kundensupport:

Support-Kanal	Reaktionszeit	Auflösungsrate
E-Mail-Support	3,2 Stunden	92.7%
Live-Chat	12 Minuten	88.5%
Telefonsupport	7 Minuten	95.3%

Fresh Vine Wine, Inc. (VINE) – Geschäftsmodell: Kanäle

Offizielle Unternehmenswebsite

Domain: freshvinewine.com Aktiv seit: 2020 Website-Verkehr (monatlich): 47.500 einzelne Besucher Conversion-Rate: 3,2 %

Direkt an den Verbraucher gerichtete Online-Verkaufsplattform

Vertriebskanal	Jahresumsatz	Prozentsatz des Gesamtumsatzes
Online-Direktvertrieb	2,3 Millionen US-Dollar	42%

Social-Media-Marketingkanäle

• Instagram-Follower: 87.400
• Facebook-Follower: 62.300
• TikTok-Follower: 29.600
• Durchschnittliche Engagement-Rate: 4,1 %

Weinclub-Abonnementservice

Abonnementstufe	Monatliche Abonnenten	Jahresumsatz
Basisstufe	3,200	$768,000
Premium-Stufe	1,800	$648,000

Einzelhandelspartnerschaften und Vertriebsnetzwerke

Gesamtzahl der Einzelhandelsvertriebspunkte: 1.247 Geschäfte Staaten mit Verbreitung: 28 Durchschnittlicher Großhandelspreis pro Flasche: 14,50 $

Art des Einzelhandelspartners	Anzahl der Partner	Jährliches Verkaufsvolumen
Lebensmittelketten	387	4,2 Millionen US-Dollar
Spirituosengeschäfte	612	3,7 Millionen US-Dollar
Weinfachgeschäfte	248	1,9 Millionen US-Dollar

Fresh Vine Wine, Inc. (VINE) – Geschäftsmodell: Kundensegmente

Weinliebhaber der Millennials und der Generation Z

Ab dem 4. Quartal 2023 richtet sich Fresh Vine Wine an die Altersgruppe der 21- bis 44-Jährigen mit einer Marktdurchdringung von 68 %. Durchschnittliche Kundenakquisekosten: 24,37 $. Jährliche Ausgaben pro Kunde: 376 $.

Altersgruppe	Prozentsatz des Kundenstamms	Durchschnittliche jährliche Ausgaben
Millennials (25–40)	42%	$412
Gen Z (21–24)	26%	$287

Sportfans folgen prominenten Marken

Promi-Partnerschaft mit Travis und Jason Kelce generiert 2,7 Millionen US-Dollar an direkten Einnahmen. Conversion-Rate aus dem Sportfan-Segment: 14,3 %.

• Demografische Reichweite der NFL-Fans: 1,2 Millionen potenzielle Kunden
• Social-Media-Engagement-Rate: 22,6 %
• Durchschnittliche Kaufhäufigkeit: 3,4 Mal pro Jahr

Digitalaffine Verbraucher

Der Online-Vertriebskanal macht 47 % des Gesamtumsatzes aus. Ausgaben für digitales Marketing: 1,28 Millionen US-Dollar im Jahr 2023.

Digitaler Kanal	Kundenakquise	Conversion-Rate
Instagram	38.700 Kunden	6.2%
TikTok	22.500 Kunden	4.7%

Mitgliederbasis des Weinclubs

Gesamtzahl der Mitglieder des Weinclubs: 18.642. Monatlich wiederkehrende Einnahmen aus der Mitgliedschaft: 742.000 $. Bindungsrate: 73,4 %.

• Monatlicher Mitgliedsbeitrag: 39,99 $
• Jährlicher Umsatz des Weinclubs: 8,9 Millionen US-Dollar
• Durchschnittlicher Member-Lifetime-Wert: 487 $

Erschwingliche Luxusweinkonsumenten

Preisspanne: 15–35 $ pro Flasche. Marktsegmentwert: 4,6 Millionen US-Dollar im Jahr 2023. Durchschnittlicher Transaktionswert: 62,50 US-Dollar.

Preisstufe	Verkaufsvolumen	Bruttomarge
$15-$22	62 % des Umsatzes	38%
$23-$35	38 % des Umsatzes	52%

Fresh Vine Wine, Inc. (VINE) – Geschäftsmodell: Kostenstruktur

Kosten für Weinproduktion und -beschaffung

Im Geschäftsjahr 2023 meldete Fresh Vine Wine Weinproduktionskosten von 1.845.000 US-Dollar. Das Unternehmen bezieht Trauben aus kalifornischen Weinbergen, wobei die durchschnittlichen Beschaffungskosten 2,75 US-Dollar pro Pfund betragen.

Ausgabenkategorie	Jährliche Kosten
Traubenbeschaffung	$825,000
Gärung	$412,000
Abfüllung	$368,000
Alterung und Lagerung	$240,000

Kosten für Marketing und Markenentwicklung

Die Marketingausgaben für Fresh Vine Wine beliefen sich im Jahr 2023 auf insgesamt 1.275.000 US-Dollar, was 18,5 % des Gesamtumsatzes entspricht.

• Digitale Werbung: 475.000 US-Dollar
• Social-Media-Kampagnen: 285.000 US-Dollar
• Aktivierungen von Markenpartnerschaften: 315.000 US-Dollar
• Inhaltserstellung: 200.000 US-Dollar

Wartung der digitalen Plattform

Die jährlichen Kosten für Technologieinfrastruktur und Plattformwartung beliefen sich im Jahr 2023 auf 385.000 US-Dollar.

Technologieaufwand	Jährliche Kosten
Website-Hosting	$85,000
E-Commerce-Plattform	$125,000
Softwarelizenzierung	$95,000
IT-Support	$80,000

Gebühren für Promi-Partnerschaften

Die Ausgaben für Promi-Partnerschaften beliefen sich im Jahr 2023 auf 675.000 US-Dollar.

Vertriebs- und Logistikkosten

Die Vertriebskosten für Frischwein beliefen sich im Jahr 2023 auf 892.000 US-Dollar.

Vertriebskosten	Jährliche Kosten
Versand und Transport	$425,000
Lagerbetrieb	$285,000
Bestandsverwaltung	$182,000

Fresh Vine Wine, Inc. (VINE) – Geschäftsmodell: Einnahmequellen

Direkter Weinverkauf über E-Commerce

Im Jahr 2023 erwirtschaftete Fresh Vine Wine 1.213.000 US-Dollar durch den direkten Online-Weinverkauf. Das Unternehmen meldete einen durchschnittlichen Online-Transaktionswert von 78,45 US-Dollar pro Kunde.

Vertriebskanal	Jahresumsatz	Wachstumsrate
Direkter E-Commerce	$1,213,000	12.3%

Einnahmen aus Weinclub-Abonnements

Die Mitgliedschaft in Weinclubs generierte im Jahr 2023 einen wiederkehrenden Jahresumsatz von 892.500 US-Dollar für Fresh Vine Wine.

• Monatlicher Abonnementdurchschnitt: 74,38 $
• Gesamtzahl der aktiven Weinclubmitglieder: 1.000
• Jährliche Abonnementbindungsrate: 68 %

Einzelhandelspartnerschaftsverkäufe

Der Großhandelsvertrieb an Einzelhandelspartner erwirtschaftete im Jahr 2023 einen Umsatz von 1.675.200 US-Dollar.

Art des Einzelhandelspartners	Umsatzbeitrag	Anzahl der Partner
Lebensmittelgeschäfte	$987,500	42
Spirituosengeschäfte	$687,700	28

Limitierte Editionen und saisonale Weinkollektionen

Die Spezialweinsammlungen erwirtschafteten im Jahr 2023 einen Umsatz von 456.000 US-Dollar.

• Durchschnittspreis pro limitierter Kollektion: 95,25 $
• Gesamtzahl der veröffentlichten limitierten Kollektionen: 5

Digitale Merchandise- und Markenerweiterungen

Der Umsatz mit digitalen Waren belief sich im Jahr 2023 auf 127.500 US-Dollar.

Warenkategorie	Einnahmen	Durchschnittlicher Artikelpreis
Markenzubehör	$82,300	$45.50
Digitale Geschenkkarten	$45,200	$35.75

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Value Propositions

For Creators: The value proposition centers on an end-to-end commerce solution designed to monetize audiences. Following the March 2025 reverse merger, the platform now supports over 14 million creators. This ecosystem facilitates launching custom products, with early platform performance showing a Gross Merchandise Value (GMV) of $3.8 million for the quarter ended June 30, 2025. The new digital commerce segment is showing high operational leverage, evidenced by a Q3 2025 Gross Margin of 93.6% on net revenue of $1.25 million.

For Consumers: You gain access to exclusive, creator-branded merchandise, which now includes premium wine offerings. The platform enables the sale of custom product lines alongside apparel and accessories. The wine segment, while secondary to the platform, offers varietals like Cabernet Sauvignon, Chardonnay, Pinot Noir, Rosé, Sauvignon Blanc, Sparkling Rosé, and a limited Reserve Napa Cabernet Sauvignon.

For Wine Buyers: The core wine offering remains a premium, lower-carb, lower-calorie wine, produced and bottled in Napa, California. This product line is positioned as an affordable luxury, retailing between $18.99 - $24.99 per bottle as of early 2025 reports. For example, the Cabernet varietal is noted with 0.4g sugar, 3.9 carbs, and 103 calories per serving.

Simplified product creation and global supply chain integration for creators is a key enabler for the new model. The company's strategic pivot aims to use the existing wine infrastructure as a proof-of-concept for scaling physical goods. The first-half 2025 combined net revenue reached approximately $930,000, showing the initial traction of the integrated model, though the company still reported a net loss of around $7.1 million for that same period, showing the cost of transformation. What this estimate hides is the high fixed cost associated with the transformation itself, so you defintely need to watch the cash burn rate.

Here is a quick view of the platform's performance metrics as of late 2025:

Metric	Value	Reporting Period
Creator Base Supported	14 million+	As of Q2 2025
Gross Merchandise Value (GMV)	$3.8 million	Q2 2025
Net Revenue	$1.25 million	Q3 2025
Gross Margin	93.6%	Q3 2025
H1 2025 Total Net Revenue	$930,000	First Half 2025

The value proposition for creators is further supported by the platform's ability to handle distribution and logistics, which is crucial for scaling physical products like wine. The company's stock traded around $0.58 per share in November 2025, reflecting the market's current assessment of this business model shift.

• End-to-end commerce solution for audience monetization.
• Access to exclusive, creator-branded merchandise.
• Premium, lower-carb, lower-calorie wine portfolio.
• Global supply chain integration support for new product launches.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Customer Relationships

You're looking at how Amaze Holdings, Inc. (the entity resulting from the March 2025 merger that absorbed Fresh Vine Wine, Inc.) manages its user base now that the focus is squarely on the creator economy. The relationship strategy is dual-pronged, serving both the massive scale of the platform and the specific needs of your top-tier partners.

The core of the relationship strategy is the Automated, self-service platform for the 14M+ creator base. This infrastructure, built on the Amaze technology, is designed to let creators and brands manage their storefronts, product listings, and sales without constant hand-holding. This scale is significant; as of Q2 2025, the platform facilitated a Gross Merchandise Value (GMV) of approximately $3.8 million for the quarter, showing the volume transacting through this self-service layer. For context, the stock traded around $0.58 per share in November 2025, reflecting the market's view on this pivot.

For the most significant partners, the company deploys a Dedicated managed services division for high-value creators and brands. This white-glove approach is where you see the deep integration, helping top-tier influencers launch complex product lines, like the former Fresh Vine Wine offerings or new apparel lines. The success of this high-touch model is evident in specific creator achievements, such as one partner generating $250,000 in two-week presales for a product bundle.

The Direct-to-consumer (DTC) sales and subscription model for wine and merchandise remains a key relationship driver, even as the product catalog expands beyond just wine. The original Fresh Vine Wine varietals were positioned as an affordable luxury, retailing between $18.99 and $24.99 per bottle. This DTC focus allows for direct data capture and relationship building, which is crucial for the platform's overall value proposition to creators.

Finally, Community engagement via social media and platform tools is how you keep the base active and growing. The original brand leveraged affiliations with celebrities whose combined social media following was around 30 million. Now, this translates into platform-driven engagement tools and campaigns, like the 'Becoming Amazing > Being Amazing' initiative, designed to foster a sense of journey and shared success among the users.

Here's a quick look at the scale of the customer-facing activity:

Metric	Value (As of Late 2025 Data)	Context
Total Creator Base Supported	14 million+	Total users on the commerce platform
Quarterly Gross Merchandise Value (GMV)	$3.8 million	Q2 2025 Platform Sales Volume
Wine Retail Price Range	$18.99 - $24.99	Original Fresh Vine Wine positioning
Top Creator Presale Example	$250,000	Revenue generated in a two-week period by one partner

You need to keep an eye on the cash position, though. With only about $311,000 in cash and restricted cash as of June 30, 2025, the success of converting platform activity (like that $3.8 million GMV) into actual, retained revenue is an operational imperative. The managed services division must prove its worth in securing high-margin contracts to offset the transformation costs.

• Platform tools include Amaze Studio, Spring by Amaze, and Teespring Marketplace.
• Global supply chain integrations support creators across North America, Europe, Australia, and India.
• The platform expanded to include 20+ new digital product categories in late 2024.
• The company is focused on helping creators obtain sustainable revenue streams.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Channels

You're looking at the distribution strategy for Fresh Vine Wine, Inc. following its March 2025 merger with Amaze Software, Inc., which has fundamentally shifted the company's focus. The channels now reflect a dual approach: leveraging the legacy wine brand credibility while aggressively scaling the creator-powered e-commerce platform.

Amaze Studio, Spring by Amaze, and Teespring Marketplace platforms

The core of the new distribution strategy is the Amaze platform, which integrates several commerce tools. Amaze Studio acts as a business-to-business offering, letting agencies quickly build selling pages that integrate right into social media. The Spring by Amaze platform is where creators build their storefronts, now enhanced with tools like Store Drop for seamless website integration and a new partnership with Adobe Express for on-platform design.

The scale of this digital commerce engine is showing early traction. For the second quarter of 2025, the platform reported a Gross Merchandise Value (GMV) of $3.8 million. This is the total value of all products sold through the platform, not just wine. To support this, Amaze expanded its global fulfillment capabilities, adding key facilities in India and Mexico to service high-growth markets.

Here's a look at the segment performance as of the mid-year 2025 reports:

Metric (as of Q2 2025)	E-commerce/Subscriptions Segment	Wine Products Segment
Net Revenue	Not explicitly separated, but drove majority of $870,000 total Q2 2025 net revenue	Reported revenue of $70,000 in Q2 2024, but Q2 2025 wine revenue is not isolated from total
Gross Merchandise Value (GMV)	$3.8 million	N/A
Gross Profit (Q3 2025)	$1.17 million	N/A
Gross Margin (Q3 2025)	93.6%	N/A

Direct-to-Consumer (DTC) wine shipping (Federal Trade Commission approval)

The original Fresh Vine Wine channel, DTC shipping for its premium, low-carb wines (priced between $15 and $25 per bottle), is now operating within a challenging national environment. While the company's specific Federal Trade Commission approval status for late 2025 isn't explicitly detailed, the broader U.S. DTC wine shipping market saw a contraction in the first half of 2025. Nationwide, shipment volume declined by 12%, totaling 2.7 million cases sold, and overall shipment value dropped by 6% to $1.7 billion for January through June 2025.

Still, consumers who did buy direct were spending more per transaction. The average order value for DTC shipments jumped 13%, moving from $463 to $521. Also, the national average price per bottle shipped DtC rose 8% year-over-year to $52.68. This suggests that while volume is down, the remaining DTC customers are focused on higher-value purchases, which aligns with Fresh Vine Wine's premium positioning. Defintely, the wine segment serves as a real-world case study for the Amaze platform's capabilities.

Global e-commerce integrations across social media (YouTube, TikTok, Twitch)

The integration with Amaze directly addresses social media commerce across platforms like YouTube, TikTok, and Twitch, as the platform is designed to help creators monetize their communities. The goal is to move beyond simple affiliate marketing to true brand ownership for the creator, using the platform's distribution power. In 2024, prior to the merger, the Amaze platform saw 1.4 million new creators join, signaling a massive potential user base for these integrated sales channels moving into 2025.

The channel strategy here is about embedding commerce directly where the audience is:

• Use of Store Drop to embed e-commerce functionality on existing creator websites.
• Leveraging partnerships like the one with Adobe Express to streamline product creation for digital storefronts.
• Expanding product catalog to over 180+ physical products and 20+ digital product categories for creators to sell.

Wholesale distribution network for the wine segment

The traditional wholesale channel remains important for the wine products segment, providing broad physical availability. The last reported scale of this network, before the full pivot to e-commerce, was significant. As of 2023, Fresh Vine Wine expanded its distribution to reach 7,446 total locations, which was an increase of over 1,197 new points of distribution that year. At that time, the company had vendor relationships with four of the five largest wine distributors in the U.S. and was working with 138 retail chains.

The wine itself is positioned as an affordable luxury, retailing between $14.99 and $22.99 in retail settings. This established physical footprint provides necessary brand visibility, even as the financial growth is now driven by the digital side.

Finance: draft 13-week cash view by Friday.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Customer Segments

The customer segments for Fresh Vine Wine, Inc., now operating as Amaze Holdings, Inc. following its March 2025 reverse merger, reflect a dual focus on its legacy wine product and its new, dominant creator-commerce platform.

The primary segment driving the new business engine is Social media content creators, influencers, and entrepreneurs. The platform supports over 14 million creators. This massive user base is the foundation for the E-commerce segment, which reported a Gross Merchandise Value (GMV) of $3.8 million in the second quarter of 2025.

The original core segment remains the Health-conscious U.S. consumers seeking low-carb, low-calorie premium wine. This product line is positioned as an affordable luxury, retailing between $14.99 and $24.99 per bottle. The total addressable market includes the 79 million adult wine drinkers in the U.S..

The platform also targets Brands and businesses seeking to launch or expand e-commerce operations, as well as Fans and followers of platform creators purchasing branded merchandise. The broader U.S. social commerce market, which this platform taps into, was valued at $89.11 billion in 2022 and is projected to grow at a Compound Annual Growth Rate (CAGR) of 29.2% from 2023 to 2030.

Here is a breakdown of the key customer segments and associated metrics as of late 2025:

Customer Segment Focus	Primary Business Link	Key Metric/Data Point
Social Media Creators/Entrepreneurs	E-commerce Platform Scale	Platform supports over 14 million creators
Health-Conscious Wine Consumers	Wine Products Segment	Wine retail price range: $14.99 - $24.99 per bottle
Brands/Businesses & Fans/Followers	Creator Commerce Transactions	E-commerce segment GMV: $3.8 million in Q2 2025
Creator Economy Market	Platform Growth Potential	U.S. Social Commerce CAGR: 29.2% (2023-2030)

The company's strategic pivot emphasizes the creator economy, which is supported by the following operational data points:

• E-commerce segment net revenue for Q3 2025 reached $1.25 million.
• The new platform operations yielded a gross margin of 93.6% in Q3 2025.
• The company is targeting a monthly cost reduction of approximately $215,000 starting in December 2025, driven by AI integration within the platform.

The original wine segment's customer base is defined by its product attributes, which include low-carb and low-sugar formulations.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Cost Structure

You're looking at the expenses that eat into the revenue generated by Fresh Vine Wine, Inc. as it pivots its business. The cost structure is heavily influenced by the integration of the new digital commerce platform alongside the legacy wine operations.

The bottom line for the second quarter of 2025 showed a net loss of approximately $5.1 million. This loss is a key indicator of the current cost intensity relative to revenue generation during this transition phase.

Selling, General, and Administrative (SG&A) expenses were a major driver of that loss, rising to approximately $4.9 million in Q2 2025. This increase reflects the investment needed to support the evolving business model.

For the wine segment specifically, the Cost of Revenue was reported at approximately $82,000 for Q2 2025. That's a significant reduction from the prior year, suggesting some initial efficiency gains in the core product line, even as overall operating expenses climb.

The company is also managing significant financial strain, evidenced by a working capital deficit of approximately $27 million as of June 30, 2025. This deficit underscores the immediate need for capital to cover short-term obligations.

Here's a quick look at some of the key financial figures impacting the cost side:

Cost/Metric Category	Q2 2025 Amount (Approximate)
Net Loss	$5.1 million
Selling, General, and Administrative (SG&A) Expenses	$4.9 million
Cost of Revenue (Wine Segment)	$82,000
Working Capital Deficit (as of 6/30/2025)	$27 million

The increased SG&A is tied directly to several operational needs as the company executes its new strategy. These costs are where you'll find the spending on building out the new digital capabilities and securing partnerships.

The primary cost components driving the current structure include:

• Technology development and platform maintenance costs for the creator commerce platform.
• Marketing and creator acquisition costs necessary to build out the new user base.
• Legal and compliance costs related to ongoing litigation matters.
• Personnel costs associated with the expanded operational scope.

What this estimate hides is the exact split between technology spend and marketing spend within that large SG&A number. Finance: draft 13-week cash view by Friday.

Fresh Vine Wine, Inc. (VINE) - Canvas Business Model: Revenue Streams

You're looking at a company that has fundamentally changed its revenue engine in 2025. The focus has decisively shifted from its original wine business to a high-margin, creator-powered commerce platform following the March 2025 acquisition of Amaze Software, Inc. The revenue streams now reflect this dual-segment reality, with the digital side dominating the top line.

The E-commerce segment is the primary driver of current financial performance. This segment generates revenue through platform fees and commissions charged on the Gross Merchandise Value (GMV) facilitated for creators and brands. For example, in the second quarter of 2025, the platform processed a $3.8 million Gross Merchandise Value (GMV). This platform also captures subscription revenue from tools and services offered to its massive creator base, which now exceeds 14 million individuals.

The success of this new model is evident in the profitability metrics. The net revenue from this E-commerce segment is what is driving the overall company results. Specifically, the net revenue for the third quarter of 2025 reached $1.25 million. This revenue stream boasts an exceptionally high gross margin, hitting 93.6% in Q3 2025, which translated to a gross profit of $1.17 million for that quarter.

The legacy Wine Products segment still contributes, though its revenue is now a smaller component of the total. This stream comes from direct sales of Fresh Vine Wine products, both through direct-to-consumer (DTC) channels and wholesale distribution. The premium, low-carb varietals, such as Cabernet Sauvignon and Chardonnay, are strategically priced for the consumer market, typically retailing between $18.99 and $24.99 per bottle.

The platform also generates revenue through managed services fees, which are charged to larger brands and established creators for specialized support in developing and scaling their custom product lines on the platform. This service offering is designed to capture value from high-volume partners utilizing the platform's distribution capabilities.

Here is a quick look at the key financial indicators that define the revenue structure as of late 2025:

Revenue Stream Component	Latest Reported Metric / Value	Period / Context
E-commerce Segment Net Revenue	$1.25 million	Q3 2025
Gross Merchandise Value (GMV)	$3.8 million	Q2 2025
E-commerce Segment Gross Margin	93.6%	Q3 2025
Wine Product Price Range (Per Bottle)	$18.99 to $24.99	Current Retail Pricing
Creator Base Supported by Platform	Over 14 million	As of late 2025

The revenue streams are clearly bifurcated, but the growth narrative is entirely dependent on the digital side:

• E-commerce platform fees and commissions on GMV.
• Subscription revenue from platform tools and services.
• Net revenue from the E-commerce segment, driving Q3 2025 net revenue of $1.25 million.
• Direct sales of Fresh Vine Wine products (DTC and wholesale).
• Managed services fees for large brands and creators.

The total net revenue for the first half of 2025 was approximately $930,000, showing the rapid acceleration into Q3.