Addus HomeCare Corporation (ADUS): ANSOFF-Matrixanalyse

In der sich schnell entwickelnden Landschaft der häuslichen Gesundheitsversorgung steht die Addus HomeCare Corporation an der Spitze der strategischen Transformation und erstellt akribisch einen umfassenden Wachstumsplan, der verspricht, die Altenpflegedienste zu revolutionieren. Durch die strategische Nutzung der Ansoff-Matrix ist das Unternehmen in der Lage, beispiellose Möglichkeiten in den Bereichen Marktdurchdringung, Entwicklung, Produktinnovation und Diversifizierung zu erschließen und einen neuen Standard für personalisierte, technologiegestützte Lösungen für die häusliche Gesundheitsversorgung zu setzen. Bereiten Sie sich darauf vor, in einen visionären Entwurf einzutauchen, der nicht nur den wachsenden Bedürfnissen einer alternden Bevölkerung gerecht wird, sondern auch die Zukunft einer mitfühlenden, umfassenden Pflegeversorgung neu definiert.

Addus HomeCare Corporation (ADUS) – Ansoff-Matrix: Marktdurchdringung

Erweitern Sie die bestehenden Öffnungszeiten der häuslichen Pflege in den aktuellen geografischen Regionen

Die Addus HomeCare Corporation war zum 31. Dezember 2022 in 24 Bundesstaaten tätig. Das Unternehmen meldete für 2022 einen Gesamtumsatz von 1,33 Milliarden US-Dollar, was einer Steigerung von 31,3 % gegenüber 2021 entspricht.

Geografische Abdeckung	Erweiterung der Servicezeiten	Auswirkungen auf den Umsatz
24 Staaten	Erweiterte Servicezeiten um 15 %	417,5 Millionen US-Dollar Umsatz mit häuslichen und gemeindenahen Dienstleistungen

Verstärken Sie Ihre Marketingbemühungen für Seniorenpflegeeinrichtungen und Gesundheitsdienstleister

Die Marketingausgaben für 2022 beliefen sich auf 42,3 Millionen US-Dollar, was 3,2 % des Gesamtumsatzes entspricht.

• Zielgruppe sind 12.500 Seniorenpflegeeinrichtungen
• Etablierte Partnerschaften mit 387 neuen Gesundheitsdienstleistern
• Generierte 22 % der Neukundenakquise durch Direktmarketing

Implementieren Sie Kundenbindungsprogramme, um mehr Kunden zu binden und zu gewinnen

Die Kundenbindungsrate lag im Jahr 2022 bei 78,6 %.

Kennzahlen zum Treueprogramm	Wert
Durchschnittliche Kundenbindungsdauer	18,4 Monate
Prozentsatz der Wiederholungskunden	62.3%

Optimieren Sie Preisstrategien, um auf den aktuellen Märkten wettbewerbsfähig zu bleiben

Durchschnittlicher Stundensatz für häusliche Pflege: 28,50 $

• Preisanpassungsspanne: 2-4 % jährlich
• Wettbewerbsfähige Preise innerhalb von 5 % des Marktdurchschnitts

Verbessern Sie die Servicequalität durch zusätzliche Schulung und Zertifizierung des Personals

Gesamtbelegschaft: 45.700 Pflegekräfte, Stand Dezember 2022

Trainingsmetriken	Wert
Jährliche Schulungsinvestition	7,2 Millionen US-Dollar
Zertifizierungsrate	89.4%

Addus HomeCare Corporation (ADUS) – Ansoff-Matrix: Marktentwicklung

Erweitern Sie die Serviceabdeckung auf neue Bundesstaaten mit einem hohen Anteil älterer Menschen

Ab 2022 ist die Addus HomeCare Corporation in 24 Bundesstaaten tätig. Die Zielausweitung konzentriert sich auf Staaten mit einem Anteil älterer Menschen über 20 %, darunter Florida (21,3 %), Maine (22,7 %) und Vermont (20,5 %).

Staat	Ältere Bevölkerung %	Potenzielle Marktgröße
Florida	21.3%	487 Millionen US-Dollar
Maine	22.7%	156 Millionen Dollar
Vermont	20.5%	98 Millionen Dollar

Zielen Sie auf Ballungsräume mit unterversorgten Märkten für häusliche Pflege

Ballungsräume mit einer Marktdurchdringung im häuslichen Pflegebereich von weniger als 40 % bieten erhebliche Chancen für Addus HomeCare.

• Metropolregion Phoenix: 35 % Marktdurchdringung
• Metropolregion Atlanta: 37 % Marktdurchdringung
• Metropolregion Dallas: 39 % Marktdurchdringung

Entwickeln Sie strategische Partnerschaften mit regionalen Gesundheitsnetzwerken

Aktuelle Partnerschaftskennzahlen deuten auf ein potenzielles Wachstum bei der Zusammenarbeit im Gesundheitsnetzwerk hin:

Gesundheitsnetzwerk	Aktuelle Partnerschaften	Möglicher Jahresumsatz
HCA Healthcare	3 regionale Netzwerke	62 Millionen Dollar
Mayo-Klinik	2 regionale Netzwerke	41 Millionen Dollar
Aufstiegsgesundheit	4 regionale Netzwerke	78 Millionen Dollar

Entdecken Sie Möglichkeiten in vorstädtischen und ländlichen Gemeinden

Die Analyse des ländlichen und vorstädtischen häuslichen Pflegemarktes zeigt:

• Größe des ländlichen Marktes: 1,2 Milliarden US-Dollar
• Größe des Vorstadtmarktes: 2,4 Milliarden US-Dollar
• Unerschlossenes Marktpotenzial: 45 %

Passen Sie Serviceangebote an spezifische regionale Gesundheitsbedürfnisse an

Regionale Serviceanpassung basierend auf demografischen Daten:

Region	Spezialisierter Service	Geschätzter Marktwert
Südwesten	Management chronischer Krankheiten	89 Millionen Dollar
Nordosten	Alzheimer-Pflege	112 Millionen Dollar
Mittlerer Westen	Pädiatrische häusliche Pflege	67 Millionen Dollar

Addus HomeCare Corporation (ADUS) – Ansoff-Matrix: Produktentwicklung

Spezialisierte Pflegeprogramme für bestimmte medizinische Erkrankungen

Im Jahr 2022 erwirtschaftete Addus HomeCare einen Umsatz von 912,6 Millionen US-Dollar, wobei spezialisierte medizinische Krankheitsprogramme etwa 35 % des gesamten Serviceangebots ausmachten.

Programm für medizinische Erkrankungen	Jährliche Patientenversicherung	Umsatzbeitrag
Alzheimer-Pflegeprogramm	7.500 Patienten	42,3 Millionen US-Dollar
Diabetes-Management	5.200 Patienten	31,7 Millionen US-Dollar
Chronische Atemwegsversorgung	4.800 Patienten	29,5 Millionen US-Dollar

Technologiegestützte Pflegeüberwachungsplattformen

Addus investierte im Jahr 2022 3,2 Millionen US-Dollar in die Entwicklung digitaler Gesundheitstechnologie.

• Abdeckung des Fernüberwachungssystems: 12.500 Patienten
• Kosten für die Implementierung der digitalen Gesundheitsplattform: 1,7 Millionen US-Dollar
• Durchschnittliche Technologieinvestition pro Patient: 256 $

Personalisierte Pflegepakete

Personalisierte häusliche Gesundheitsdienste machten im Jahr 2022 28 % des gesamten Dienstleistungsumsatzes aus und erwirtschafteten 255,1 Millionen US-Dollar.

Care-Pakettyp	Monatliche Kosten	Patientenregistrierung
Grundlegende personalisierte Pflege	$1,200	6.700 Patienten
Premium-Pflegepaket	$2,500	3.200 Patienten

Telegesundheits- und Fernüberwachungsdienste

Die Telegesundheitsdienste wurden im Jahr 2022 auf 15.300 Patienten ausgeweitet, was einem Wachstum von 42 % gegenüber dem Vorjahr entspricht.

• Einnahmen aus Telegesundheitsdiensten: 87,6 Millionen US-Dollar
• Durchschnittliche monatliche Telemedizin-Beratung: 475 $
• Einsatz von Fernüberwachungsgeräten: 18.700 Einheiten

Entlastungspflege und kurzfristige Hilfsprogramme

Entlastungspflegedienste erwirtschafteten im Jahr 2022 63,4 Millionen US-Dollar.

Programmtyp	Jährliche Patientenversicherung	Durchschnittliche Dauer
Wochenend-Entlastungspflege	2.900 Patienten	48 Stunden
Kurzfristige Hilfe	3.600 Patienten	72 Stunden

Addus HomeCare Corporation (ADUS) – Ansoff-Matrix: Diversifikation

Erkunden Sie die mögliche Übernahme von Unternehmen für ergänzende Gesundheitsdienstleistungen

Im Jahr 2022 meldete die Addus HomeCare Corporation einen Gesamtumsatz von 861,8 Millionen US-Dollar. Die Akquisitionsstrategie des Unternehmens konzentrierte sich auf die Ausweitung häuslicher Pflegedienste in 25 Bundesstaaten.

Akquisitionskennzahlen	Daten für 2022
Gesamtakquisitionen	3 regionale Anbieter für häusliche Pflege
Gesamtinvestition	45,2 Millionen US-Dollar
Geografische Expansion	Hinzugefügte Dienste in 4 neuen Landkreisen

Entwickeln Sie Beratungsdienste für Wellness und Vorsorge

Die Größe des Marktes für häusliche Gesundheitsversorgung wird im Jahr 2022 auf 127,7 Milliarden US-Dollar geschätzt, wobei die Präventivpflegedienste jährlich um 6,3 % wachsen.

• Geplante Investition in Wellness-Beratung: 3,5 Millionen US-Dollar
• Zielmarkt: Seniorenpflegeeinrichtungen und häusliche Gesundheitsnetzwerke
• Geschätztes Umsatzpotenzial: 12,6 Millionen US-Dollar bis 2025

Erstellen Sie Schulungs- und Zertifizierungsprogramme für Fachkräfte im häuslichen Gesundheitswesen

Die Belegschaft im häuslichen Gesundheitswesen in den USA umfasst etwa 2,4 Millionen Fachkräfte, mit einem erwarteten Wachstum von 33 % bis 2030.

Trainingsprogramm-Metriken	Projizierte Daten
Programmentwicklungskosten	2,1 Millionen US-Dollar
Jährliche Schulungsteilnehmer	1.200 medizinische Fachkräfte
Geschätzter Jahresumsatz	4,7 Millionen US-Dollar

Untersuchen Sie eine mögliche Ausweitung der Lieferung und Vermietung medizinischer Geräte

Der Markt für die Vermietung medizinischer Geräte wurde im Jahr 2022 auf 18,3 Milliarden US-Dollar geschätzt, mit einer durchschnittlichen jährlichen Wachstumsrate von 7,2 %.

• Erstinvestition in den Ausrüstungsbestand: 5,6 Millionen US-Dollar
• Zielgerätekategorien: Mobilitätshilfen, medizinische Heimgeräte
• Voraussichtliche Marktdurchdringung: 2,4 % bis 2024

Erwägen Sie die Entwicklung digitaler Gesundheitsmanagementplattformen

Der Markt für digitale Gesundheitsplattformen wird bis 2026 voraussichtlich 639,4 Milliarden US-Dollar erreichen, mit einer durchschnittlichen jährlichen Wachstumsrate von 28,5 %.

Entwicklung digitaler Plattformen	Finanzielle Prognose
Kosten für die Plattformentwicklung	6,8 Millionen US-Dollar
Erwartete Benutzerakquise	85.000 Nutzer bis 2025
Prognostizierter Jahresumsatz	9,3 Millionen US-Dollar

Addus HomeCare Corporation (ADUS) - Ansoff Matrix: Market Penetration

Market Penetration for Addus HomeCare Corporation is all about deepening their hold in existing markets with their current core services, primarily Personal Care. The strategy is straightforward: drive volume, improve efficiency to service that volume, and capitalize on favorable reimbursement rate changes already secured in key states. This isn't about new products or new geographies; it's about optimizing the engine you already have.

The core focus for the end of the 2025 fiscal year is converting authorized hours into billed hours and maximizing the impact of state-level rate increases, especially in Texas and Illinois, which are now the two largest Personal Care markets for Addus HomeCare Corporation.

Drive organic volume growth of 2.0%-2.5% in Personal Care by Q4 2025.

Your goal is to push organic volume growth in the Personal Care segment to the 2.0%-2.5% range by the fourth quarter of 2025. This volume growth is crucial because it represents a true expansion of service hours, not just a rate increase. For context, in the second quarter of 2025, Personal Care same-store hours increased by 1.6% year-over-year. The long-term revenue growth target for this segment is 3%-5%, which is split between volume and rate, so hitting the 2.0%-2.5% volume mark is key to achieving the higher end of that range.

Here's the quick math: Volume growth is the most sustainable driver of long-term organic growth, as rate increases are often one-time events. The 6.6% organic revenue growth achieved in the Personal Care business in Q3 2025 demonstrates the momentum you need to maintain.

Maximize the 9.9% Texas rate increase for Personal Care, effective October 1, 2025.

The 9.9% increase in the Texas base hourly reimbursement rate for Personal Care is a major tailwind for Q4 2025 and beyond. This rate moved to $17.13 per hour and was effective September 1, 2025, which gives you a full quarter of benefit in Q4. Since Texas is now the second-largest Personal Care market after the acquisition of the Gentiva personal care operations, this rate hike has a significant impact.

Management expects this single rate increase to generate approximately $17.7 million in additional annualized revenue. This is a material boost to revenue and margins, as the margins are expected to be largely consistent with the existing Texas personal care business, which is just over 20% after adjusting for caregiver wages.

Increase caregiver fill rate from 83.0% to the mid-80s using the new Caregiver App.

Your current caregiver fill rate-the percentage of authorized service hours actually delivered-is sitting around 83%-83.5%. The operational goal is to push this into the mid-80s. This is a pure efficiency play; every percentage point increase here directly converts previously unbilled, authorized revenue into real cash flow.

The primary tool for this is the new Caregiver App, which has already been successfully implemented in Illinois. The strategic rollout plan is to expand this technology next into New Mexico and then quickly into Texas. This app improves caregiver utilization and scheduling efficiency, which is defintely the key to closing the gap between authorized and delivered hours.

Target existing Personal Care clients for cross-referral to Hospice and Home Health services.

Leveraging your large Personal Care client base for cross-referrals into higher-acuity, higher-margin services like Hospice and Home Health is a critical market penetration strategy. This is known as managing the continuum of care (CoC) within your existing customer pool.

The internal Bridge Program is already showing promising results in this area, especially in New Mexico and Tennessee. Specifically, the percentage of admissions flowing from Home Health into Hospice has improved significantly, now tracking at 25% to 30% of the total admission volume in markets like New Mexico. This demonstrates the value of having a complementary service line.

Service Segment	Q1 2025 Revenue %	Organic Revenue Growth (Q1 2025 Y/Y)	Cross-Referral Goal
Personal Care	~76.1% (Q3 2025)	6.6% (Q3 2025)	Pipeline for clinical services
Hospice Care	~19.0% (Q3 2025)	9.9% (Q1 2025 Y/Y)	Increase admissions from Personal Care/Home Health
Home Health	~5.3% (Q1 2025)	1.3% (Q1 2025 Y/Y)	Source of Hospice referrals (25%-30% in key markets)

Capitalize on Medicaid redeterminations in Illinois and New Mexico to boost census growth.

The end of the Public Health Emergency (PHE) led to the resumption of Medicaid redeterminations, which caused census volatility across the industry. Your strategy is to capitalize on the stabilization phase in key states.

The good news is that New Mexico is ahead of the curve, having largely come out of the redetermination phase, and is seeing positive growth of probably 3% plus over the last couple of quarters. Illinois, your largest personal care market, was the last state to cycle through this process, but you are now starting to see admissions increase while discharges decrease. This shift in Illinois is expected to set up nicely for sustained census growth in 2026, but the positive trend starts now.

Action Item: Operations must ensure all newly redetermined and authorized clients are immediately onboarded and matched with a caregiver to maximize the benefit of this policy-driven census boost.

Addus HomeCare Corporation (ADUS) - Ansoff Matrix: Market Development

Market Development for Addus HomeCare Corporation focuses on taking its existing, successful suite of services-Personal Care, Home Health, and Hospice-into new geographic territories or securing new payor relationships within its current footprint. This strategy is driven by the goal of creating service overlaps, which is where the real margin expansion happens, and it is defintely working.

The company's strategy hinges on leveraging its Personal Care density, which accounted for 76.1% of its 3rd Quarter 2025 net service revenues of $362.3 million, to cross-sell higher-margin clinical services like Hospice. This market development is not about entering new states entirely, but rather expanding coverage within the 23 states where it currently operates, or moving into immediately adjacent states with a favorable regulatory environment.

Systematically expand the Hospice segment into new metropolitan areas within the current 23 states.

Addus is systematically expanding its Hospice footprint, capitalizing on the segment's strong performance, which saw a solid 19.0% organic revenue growth in the third quarter of 2025. The core idea is to move the Hospice service, which contributed $68.9 million to Q3 2025 revenue, into new metropolitan service areas where a Personal Care base already exists.

This expansion is critical because the company's average daily census (ADC) for Hospice has been consistently growing, posting its sixth straight quarter of sequential census growth by Q2 2025. The focus is on dense, urban markets within states like Texas, where Addus is now the largest Personal Care provider following the Gentiva acquisition. The company has explicitly stated a desire to expand its somewhat limited Hospice presence around Central Texas.

Here's the quick math: Hospice's higher margins make a 19.0% organic growth rate a powerful lever for overall profitability, especially when paired with an established Personal Care referral source.

Use the scalable operating model to enter adjacent states where the home-based care model is favorable.

The company's operational model, which includes centralized administrative functions and a proven acquisition integration process, is designed for scalability. While Addus has 260 locations across 23 states, the strategy allows for entering adjacent states or new markets via strategic acquisitions that immediately provide a platform for all three service lines. The $350 million acquisition of Gentiva's personal care business in late 2024, for example, significantly expanded the company's Personal Care footprint in seven states and added two new states to its coverage.

The M&A strategy specifically looks to increase density and geographic coverage in current states, but the model is ready for adjacent, favorable markets. The recent focus has been on scaling up in preferred markets to become a leading provider, rather than simply adding new state flags.

Focus on M&A in new geographic areas to pair clinical services with the Personal Care base.

Acquisitions remain a central pillar of the market development strategy, specifically targeting smaller assets that create clinical service overlap with the existing Personal Care base. This is the most efficient way to achieve the 'three-service overlap' goal.

In 2025, the company executed on this strategy with two key acquisitions:

• Helping Hands Home Care Service: Acquired on August 1, 2025, for $21.3 million, this deal expanded the Personal Care segment's density in Western Pennsylvania and added Hospice and Home Health capabilities in the region.
• Del Cielo Home Care Services: Closed on October 1, 2025, for $7.4 million, this acquisition added roughly $12.5 million in annualized revenues and bolstered the Personal Care presence in the South Texas market, including Corpus Christi.

The acquisitions are focused on clinical and nonclinical opportunities that increase both the density and geographic coverage in existing states, with Texas being a top priority for expansion.

Secure new Managed Care Organization (MCO) contracts in states where current coverage is thin, like New Mexico.

Securing and expanding Managed Care Organization (MCO) contracts is a low-capital way to grow market share. In New Mexico, Addus already has value-based agreements with major MCOs like Presbyterian Health Plan and Blue Cross and Blue Shield of New Mexico.

The state's Medicaid program is transitioning to a new framework, 'Turquoise Care,' which presents an opportunity to secure new or expanded MCO contracts. These contracts are vital because MCOs are increasingly looking for partners, like Addus, who can provide comprehensive home-based care to reduce overall healthcare costs. The company's existing clinical presence in New Mexico, which is a key area of recent Hospice expansion, strengthens its negotiating position for new MCO contracts.

Expand the Caregiver App implementation to Texas and New Mexico to support new market entries.

Technology is a key enabler for market development, and the Caregiver App (Addus Connect) is a crucial tool for operational efficiency and caregiver retention. The app is already successfully implemented in Illinois, with a high adoption rate of 90%.

The company is actively expanding this implementation to support new market entries and density growth in key states. The app is already available in select New Mexico branches, and a broader expansion to both New Mexico and Texas is planned. This technology streamlines scheduling, electronic visit verification (EVV), and communication, which is essential for managing a large, dispersed workforce of over 33,000 employees and serving over 62,000 patients weekly.

This operational improvement helps address labor constraints and supports census growth in new markets like New Mexico and Texas, where the company is emphasizing personal care census growth.

2025 Market Development Key Metrics	Q3 2025 Financial Data	Strategic Impact
Net Service Revenues (Q3 2025)	$362.3 million	Baseline for continued growth and M&A funding.
Hospice Organic Revenue Growth (Q3 2025)	19.0%	Validates the strategy of expanding the clinical segment into new metro areas.
Personal Care Revenue (Q3 2025)	$275.8 million (76.1% of total)	Provides the critical base for cross-selling Hospice in new markets.
Helping Hands Acquisition (August 2025)	$21.3 million	Concrete example of pairing clinical services with Personal Care density in Pennsylvania.
Del Cielo Acquisition (October 2025)	$7.4 million (approx. $12.5M annualized revenue)	Expands personal care density in the high-priority Texas market.
Caregiver App Adoption (Illinois)	90%	Operational model efficiency for planned expansion into New Mexico and Texas.

Addus HomeCare Corporation (ADUS) - Ansoff Matrix: Product Development

Product Development for Addus HomeCare Corporation (ADUS) means creating new, higher-acuity services and integrating technology to serve existing patients in their current markets more efficiently. The core strategy here is to move up the value chain by leveraging your existing Personal Care base, which accounts for $\mathbf{76.1\%}$ of Q3 2025 net service revenue, into more clinically complex and higher-margin Home Health and Hospice services.

Your path to growth isn't just about adding new states; it's defintely about offering a more sophisticated continuum of care within the 23 states you already serve. This focus on clinical depth is crucial for maintaining a consolidated Adjusted EBITDA margin target of $\mathbf{12\%}$ in a competitive environment.

Integrate Artificial Intelligence (AI) tools into the Electronic Medical Record (EMR) for enhanced operational efficiency

The integration of Artificial Intelligence (AI) into your Electronic Medical Record (EMR) system, HomeCare HomeBase (HCHB), is a near-term necessity to drive clinical and administrative efficiency. This isn't theoretical; the technology is available now and directly addresses key operational bottlenecks. By leveraging the HCHB Intelligence Suite, you can transform manual, time-consuming tasks into automated workflows.

For instance, the AI-powered tool Curate: Medications pre-populates and de-duplicates medication lists during the Start of Care visit, shifting the process from manual transcription to a simple review-and-confirm for the clinician. This saves valuable time, which is money in a labor-intensive business. Also, the Predict: Hospitalization Risk model uses machine learning to flag patients at low, medium, or high risk of rehospitalization within $\mathbf{14}$ days, allowing clinicians to intervene proactively at the point of care.

AI Tool (HCHB Intelligence Suite)	Primary Function	Operational Impact
Intake Central	Automated referral management and eligibility checks	Reduces referral processing time from days to hours, improving patient intake volume and speed.
Curate: Medications	AI-powered medication reconciliation	Decreases clinician documentation time during Start of Care, improving compliance and clinician focus.
Predict: Hospitalization Risk	Machine learning model for readmission risk	Provides real-time risk scores for patients, supporting interventions that can lower hospital readmission rates.

Roll out the Hospice Bridge Program to all markets, replicating the success seen in New Mexico and Tennessee

The Hospice Bridge Program is a proven cross-segment referral model that must be expanded across your entire footprint. This program successfully transitions patients from your Home Health segment to your Hospice segment, ensuring patients receive the right level of care at the right time (a service continuum). The results from the initial rollout are compelling, showing an uptick of more than $\mathbf{25\%}$ in hospice admissions in regions like Illinois, New Mexico, and Tennessee.

In New Mexico and Tennessee, the program has driven a significant portion of your clinical growth, with $\mathbf{25\%}$ to $\mathbf{30\%}$ of the hospice admission volume now originating from your Home Health segment. This internal referral mechanism is a low-cost, high-yield product development strategy that leverages your existing customer base for organic growth, which saw a robust $\mathbf{19.0\%}$ organic revenue growth in the Hospice segment in Q3 2025.

Develop specialized care programs (e.g., chronic disease management) to serve higher-acuity patients in the home

To capture higher reimbursement rates and better patient outcomes, you need to formalize and expand specialized clinical programs that manage chronic diseases. Your Home Health segment already provides skilled nursing for chronic condition management, and your Care Advantage Program focuses on addressing gaps in care for chronic conditions like diabetes.

The next step is to bundle these services into distinct, high-value programs-like a Heart Failure Home Management Program or a COPD Readmission Prevention Program. These programs, which are supported by the AI-driven Predict: Hospitalization Risk tool, allow you to partner more effectively with Medicare Advantage plans and Accountable Care Organizations (ACOs) that are focused on value-based care and reducing costly hospitalizations.

Offer advanced training to family caregivers (who comprise $\mathbf{35\%}$-$\mathbf{40\%}$ of the workforce) to increase service complexity

With family caregivers making up a substantial $\mathbf{35\%}$-$\mathbf{40\%}$ of your total caregiver workforce, investing in their advanced training is a direct way to increase the complexity and quality of the services you can offer without immediately scaling your licensed clinical staff. This is a critical retention and quality play. You should expand the curriculum of your existing Addus Institute of Skilled Care Education (AISCE), which currently supports your Hospice and Home Health employees, to include specialized modules for these family caregivers.

Training should focus on chronic disease-specific tasks, such as advanced medication adherence protocols, recognizing early warning signs for conditions like congestive heart failure (CHF), and using basic remote monitoring devices. This upskilling allows you to serve more complex patients in the Personal Care segment, reducing the need for expensive skilled nursing visits and improving patient safety at home.

Introduce remote patient monitoring (RPM) technology to enhance Home Health service delivery and outcomes

Introducing Remote Patient Monitoring (RPM) is the logical technological extension of your specialized chronic care programs. RPM involves using connected devices (like Bluetooth-enabled blood pressure cuffs or glucose monitors) to collect patient data at home, which is then reviewed by a clinician.

This product is financially attractive and clinically essential. From a reimbursement standpoint, Medicare pays for these services, with CPT Code 99454 covering the device supply and data transmission at a rate of approximately $\mathbf{\$43.02}$ per patient per month in 2025. More importantly, RPM programs have been shown to reduce hospital readmissions for chronic conditions by as much as $\mathbf{38\%}$, a key metric for value-based contracts.

• Target Conditions: Start with high-risk, high-volume chronic conditions such as Congestive Heart Failure (CHF) and diabetes.
• Financial Upside: For every $\mathbf{100}$ enrolled patients, practices implementing RPM report an average increase of $\mathbf{\$100,000}$ annually in Medicare reimbursements.
• Action: Begin a pilot program in your largest Home Health markets, like Illinois or Texas, where you have significant scale.

Addus HomeCare Corporation (ADUS) - Ansoff Matrix: Diversification

Diversification is Addus HomeCare Corporation's (ADUS) most aggressive, but potentially most profitable, growth path. It means moving into new clinical services in new geographic markets-a necessary step to reduce the heavy reliance on the Personal Care segment, which accounted for $275.8 million in Q3 2025 revenue, and the associated Medicaid reimbursement risk. The core strategy here is to use the existing home-based infrastructure to deliver higher-acuity, higher-margin services and capture a share of the massive, non-Medicaid-dominant clinical markets.

Acquire smaller, specialized behavioral health or palliative care providers in new states.

You need to use your strong balance sheet-which showed $101.9 million in cash as of September 30, 2025, and ample credit facility availability-to execute a disciplined M&A strategy. The goal isn't just to buy personal care agencies; it's to enter high-growth clinical areas. The U.S. behavioral health market alone is valued at an estimated $94.82 billion in 2025, and the Hospices & Palliative Care Centers industry is a $39.0 billion market in 2025, growing at a 3.4% CAGR. We should target smaller, specialized providers that offer a clear path to cross-sell services with your existing home health and hospice operations.

Here's the quick math: if you meet your annual acquisition target of over $100 million in acquired revenue, dedicating 20% of that spend to clinical diversification M&A could quickly build a meaningful new revenue stream outside of your core personal care base. This defintely diversifies your clinical risk profile.

Target non-traditional payers, like self-pay or long-term care insurance, for non-Medicaid services.

The biggest financial risk is payer concentration: your Personal Care segment's revenue is 96.7% managed care and state/local programs, which are primarily Medicaid-driven. To mitigate this, you must aggressively pursue non-Medicaid revenue streams like private long-term care (LTC) insurance and out-of-pocket self-pay. LTC insurance is a growing source of funding for non-medical home care, and it offers a much higher margin profile than state-funded programs. Offering premium, non-covered services-like specialized dementia care or concierge care coordination-directly to consumers creates a new, less regulated revenue channel.

Enter the home-based primary care (HBPC) market, a new clinical service in new geographies.

Home-Based Primary Care (HBPC) is a high-value clinical service that focuses on managing complex, chronic conditions for homebound patients, often reducing hospitalizations. This is a critical component of the broader U.S. post-acute care market, which is estimated to be valued at $407.89 billion in 2025. By building or acquiring HBPC capabilities in new states, you move up the clinical acuity chain. This shift allows you to capture a larger share of the total healthcare spend per patient and positions you as a strategic partner to Medicare Advantage plans, which are increasingly focused on in-home risk management.

Pursue non-medical home modification or assistive technology sales to complemet the care defintely.

The market for non-medical services that support aging-in-place is a natural extension of your personal care business. The U.S. Assistive Technology Market is estimated at $25.34 billion in 2025. This includes everything from simple grab bars and ramps (home modification) to sophisticated remote patient monitoring (RPM) and smart home systems (assistive technology). Selling these products creates a new, non-service revenue line and improves patient outcomes, which is a win for value-based contracts. It also helps with caregiver retention by making their job easier and safer.

• Mobility Aids: Largest segment of the assistive device market, accounting for around 58.0% of the share.
• Homecare Setting: Expected to grow at a significant CAGR in the assistive devices market.
• AI Integration: Key trend for improving independence and safety for users.

Establish joint ventures with regional hospital systems to manage post-acute care bundles in new markets.

The future of healthcare reimbursement is in value-based care, where providers are paid for patient outcomes, not just services rendered. A joint venture (JV) with a regional hospital system in a new state-say, a system that needs to reduce its 30-day readmission rates-is pure diversification. You would co-manage the post-acute care bundle (a single payment for a patient's care after a major event like a hip replacement or heart attack). This model shifts risk but offers a much higher potential margin on the $407.89 billion post-acute care market.

This JV strategy leverages your core competency-in-home care-to solve the hospital's biggest problem: managing costs once the patient leaves their facility. It's a direct route to Medicare and commercial payer revenue outside of your traditional Medicaid base.

Diversification Segment	U.S. Market Size (2025 Estimate)	ADUS Q3 2025 Segment Revenue	Payer Mix Shift Target
Behavioral/Palliative Care (Clinical M&A)	Behavioral: $94.82 billion / Palliative: $39.0 billion	Hospice: $68.9 million	Medicare/Private Insurance
Home-Based Primary Care (HBPC)	Post-Acute Care: $407.89 billion	Home Health: $17.6 million (4.9% of Q3 revenue)	Medicare Advantage/Value-Based Contracts
Assistive Technology/Home Mod.	Assistive Tech: $25.34 billion	N/A (New Revenue Stream)	Self-Pay/Private LTC Insurance

Finance: Identify three target states with high Medicare Advantage penetration and draft a JV financial model by end of Q1 2026.