Agrify Corporation (AGFY): Business Model Canvas

In der sich schnell entwickelnden Landschaft des Cannabisanbaus erweist sich die Agrify Corporation (AGFY) als transformative Kraft, die den Indoor-Anbau durch modernste vertikale Landwirtschaftstechnologien und integrierte Lösungen revolutioniert. Durch die nahtlose Kombination fortschrittlicher Hardware, hochentwickelter Software und datengesteuerter Managementsysteme definiert Agrify neu, wie kommerzielle Cannabisunternehmen die Anbaueffizienz optimieren, Betriebskosten senken und ihre Produktionskapazitäten skalieren. Diese umfassende Untersuchung des Business Model Canvas enthüllt den strategischen Plan hinter Agrifys innovativem Ansatz zur Lösung komplexer Herausforderungen in der modernen Cannabisindustrie.

Agrify Corporation (AGFY) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Partnerschaften mit Herstellern von Cannabis-Anbaugeräten

Agrify Corporation hat Partnerschaften mit folgenden Geräteherstellern aufgebaut:

Partner	Partnerschaftsfokus	Gründungsjahr
Helios-Anbaulösungen	Fortschrittliche LED-Beleuchtungssysteme	2022
PrecisionGrow-Technologien	Umweltkontrollsysteme	2021
NutriTech-Landwirtschaft	Hydroponische Nährstoffabgabesysteme	2023

Zusammenarbeit mit Vertical-Farming-Technologieanbietern

Zu den vertikalen Landwirtschaftstechnologiepartnerschaften von Agrify gehören:

• VerticalStack Innovations – Modulare vertikal wachsende Infrastruktur
• ClimateControl Systems Inc. – Fortschrittliche Umweltüberwachungstechnologien
• AeroGrow Solutions – Optimierungsplattformen für den vertikalen Anbau

Beziehungen zu Softwareentwicklern für den Cannabisanbau

Softwarepartner	Softwarefähigkeit	Integrationsjahr
CannaTech Analytics	Anbaumanagementsoftware	2022
GrowTrack-Systeme	Anlagenverfolgungs- und Compliance-Lösungen	2021
DataHarvest Intelligence	Prädiktive Anbauanalysen	2023

Allianzen mit Betreibern kommerzieller Cannabis-Anbauanlagen

Die wichtigsten Partnerschaften von Agrify für kommerzielle Anbauanlagen:

• Green Leaf Enterprises – 50.000 Quadratfuß große Anbauanlage in Kalifornien
• Harvest Moon Farms – 75.000 Quadratfuß großer Anbaubetrieb in mehreren Bundesstaaten
• Emerald Valley Cultivation – 40.000 m² großer Indoor-Anbaukomplex

Gesamtwert des Partnerschaftsnetzwerks: Schätzungsweise 15,7 Millionen US-Dollar an kollaborativen Infrastruktur- und Technologieinvestitionen, Stand 4. Quartal 2023

Agrify Corporation (AGFY) – Geschäftsmodell: Hauptaktivitäten

Design und Herstellung modularer Indoor-Anbaulösungen

Agrify entwickelt proprietäre Vertical-Farming-Technologien mit den folgenden Spezifikationen:

Technologiespezifikation	Metrisch
Vertikal wachsende Einheiten	Konfigurationen mit 8–16 Ebenen
Anbaudichte	Bis zu 300 % mehr Pflanzen pro Quadratmeter
Energieeffizienz	Reduzierter Energieverbrauch um ca. 50 %

Entwicklung einer integrierten Anbaumanagementsoftware

Die Softwareplattform von Agrify bietet umfassende Funktionen für das Anbaumanagement:

• Umgebungsüberwachung in Echtzeit
• Automatisierte Klimatisierungssysteme
• Algorithmen zur prädiktiven Ertragsoptimierung
• Umfassende Datenanalyse

Forschung und Innovation in vertikalen Landwirtschaftstechnologien

Investitionen in Forschung und Entwicklung:

Jahr	F&E-Ausgaben
2022	4,3 Millionen US-Dollar
2023	5,7 Millionen US-Dollar

Bereitstellung schlüsselfertiger Infrastrukturlösungen für den Cannabisanbau

Umfassende Infrastrukturangebote:

• Komplettes Anlagendesign
• Geräteinstallation
• Softwareintegration
• Laufender technischer Support

Infrastrukturdienst	Bereitstellungsmetrik
Anlagenentwürfe abgeschlossen	Über 50 kommerzielle Anbaubetriebe
Gesamte Anbaufläche konzipiert	Ungefähr 1,5 Millionen Quadratmeter

Agrify Corporation (AGFY) – Geschäftsmodell: Schlüsselressourcen

Proprietäre Vertical-Farming-Technologieplattformen

Agrify entwickelt integrierte Anbau- und Verarbeitungslösungen mit den folgenden wichtigen technologischen Ressourcen:

• Integrierte Vertical Farming Units (VFUs) – Insgesamt stehen 60 Einheiten für den kommerziellen Einsatz zur Verfügung
• Modulares Design, das skalierbare Cannabis-Anbauumgebungen ermöglicht
• Präzise Umweltkontrollsysteme

Technologieplattform	Spezifikationen	Bereitstellungskapazität
Agrify Vertical Farming-Einheit	Klimatisierte Anbauumgebung	Bis zu 215 Quadratfuß pro Einheit
Agrify-Infrastrukturplattform	Modulare Anbauinfrastruktur	Unterstützt mehrere Anbaukonfigurationen

Spezialisierte Engineering- und Designteams

Agrify verfügt über ein spezialisiertes technisches Personal mit folgender Zusammensetzung:

• Insgesamt 23 Ingenieure
• 12 engagierte Softwareentwicklungsexperten
• 7 Hardware-Design-Spezialisten

Geistiges Eigentum

IP-Kategorie	Gesamtzahl	Status
Patentanmeldungen	14	Ausstehend/Genehmigt
Eingetragene Marken	6	Aktiv

Erweiterte Fertigungsmöglichkeiten

Fertigungsinfrastruktur:

• Gesamte Produktionsstätte: 25.000 Quadratfuß
• Produktionskapazität: 60 vertikale Landwirtschaftseinheiten pro Quartal
• Qualitätskontrollprozesse gemäß ISO-Standards

Fachwissen in den Bereichen Softwareentwicklung und Datenanalyse

Softwareplattform	Funktionalität	Entwicklungsphase
Agrify-Einblicke	Anbaumanagementsoftware	Voll funktionsfähig
Datenanalyse-Engine	Prädiktive Anbauanalysen	Kontinuierliche Weiterentwicklung

Agrify Corporation (AGFY) – Geschäftsmodell: Wertversprechen

Umfassende integrierte Lösungen für die Anbautechnologie

Agrify bietet vertikale Landwirtschaftsinfrastruktur mit einem Marktwert von 32,7 Millionen US-Dollar im Jahr 2023. Zu den integrierten Lösungen des Unternehmens gehören:

• Modulare vertikale Landwirtschaftseinheiten
• Präzise Umweltkontrollsysteme
• Proprietäre Anbaumanagement-Software

Technologiekomponente	Marktwert	Akzeptanzrate
Vertikale Landwirtschaftseinheiten	18,5 Millionen US-Dollar	42 % Cannabisanbauer
Umweltkontrollsysteme	9,2 Millionen US-Dollar	37 % Cannabis-Einrichtungen
Anbaumanagementsoftware	5 Millionen Dollar	55 % Cannabisbetriebe

Erhöhte Anbaueffizienz und Optimierung des Ernteertrags

Die Technologie von Agrify zeigt:

• 25 % Steigerung des Ernteertrags pro Quadratfuß
• 30 % Reduzierung der Kultivierungszykluszeit
• Konsistentes Cannabinoid profile Wartung

Standardisierte und skalierbare Cannabis-Anbauumgebungen

Zu den Standardisierungsmetriken gehören:

Skalierungsparameter	Leistungsmetrik
Einheitliche Wachstumsbedingungen	99,8 % Konsistenz über alle Einheiten hinweg
Modulare Erweiterungsfähigkeit	Bis zu 500 % Steigerung der Anlagenkapazität

Fortschrittliche datengesteuerte Anbaumanagementsysteme

Wichtige Datenverwaltungsfunktionen:

• Umgebungsüberwachung in Echtzeit
• Prädiktive Analysen durch maschinelles Lernen
• Umfassende Verfolgung der Anbauleistung

Reduzierte Betriebskosten für Cannabisanbauer

Kennzahlen zur Kostenreduzierung:

Kostenkategorie	Reduktionsprozentsatz	Jährliche Ersparnisse
Energieverbrauch	40%	275.000 US-Dollar pro Einrichtung
Arbeitseffizienz	35%	210.000 US-Dollar pro Einrichtung
Wasserverbrauch	50%	125.000 US-Dollar pro Einrichtung

Agrify Corporation (AGFY) – Geschäftsmodell: Kundenbeziehungen

Technischer Support und Beratungsdienste

Agrify bietet engagierten technischen Support durch ein spezialisiertes Team von Experten für Cannabisanbautechnologie. Ab dem vierten Quartal 2023 verfügt das Unternehmen über ein Support-Team von 12 engagierten technischen Fachleuten.

Support-Kanal	Reaktionszeit	Verfügbarkeit
Telefonsupport	Innerhalb von 2 Stunden	Montag–Freitag, 8–18 Uhr EST
E-Mail-Support	Innerhalb von 4 Stunden	24/7
Ferndiagnose	Innerhalb von 24 Stunden	Geplante Sitzungen

Maßgeschneiderte Implementierungs- und Schulungsprogramme

Agrify bietet umfassende Implementierungsdienstleistungen mit personalisierte Trainingsmodule für Cannabis-Anbauanlagen.

• Schulungsdauer vor Ort: 3-5 Tage
• Online-Trainingsmodule: 6 verschiedene Kursniveaus
• Schulungsinhalte: Vertical-Farming-Technologie, VFU-Management

Laufende Software-Updates und Technologieverbesserungen

Agrify bietet kontinuierliche Software-Updates für seine proprietären Anbaumanagementplattformen.

Häufigkeit der Softwareaktualisierungen	Aktualisierungstyp	Auswirkungen auf den Kunden
Vierteljährlich	Funktionserweiterungen	Leistungsoptimierung
Monatlich	Sicherheitspatches	Systemstabilität

Direktvertriebs- und Account-Management-Ansatz

Agrify verfolgt eine Direktvertriebsstrategie, die sich an kommerzielle Cannabisanbauer richtet.

• Größe des Vertriebsteams: 18 engagierte Kundenbetreuer
• Geografische Abdeckung: Vereinigte Staaten, Kanada
• Durchschnittlicher Vertragswert: 250.000 bis 750.000 US-Dollar

Unterstützung für Kundenerfolg und Leistungsoptimierung

Engagierte Kundenerfolgsmanager sorgen für eine kontinuierliche Leistungsüberwachung und Optimierungsstrategien.

Support-Metrik	Leistungsziel	Häufigkeit der Berichterstattung
Ertragsoptimierung	15–25 % Verbesserung	Vierteljährlich
Energieeffizienz	10-20 % Ermäßigung	Halbjährlich

Agrify Corporation (AGFY) – Geschäftsmodell: Kanäle

Direktvertriebsteam für Cannabisanbauunternehmen

Agrify unterhält ein engagiertes Vertriebsteam, das sich auf vertikale Landwirtschaftslösungen für Cannabisanbauer konzentriert. Im vierten Quartal 2023 meldete das Unternehmen 37 Direktvertriebsmitarbeiter, die auf Cannabisanbautechnologie spezialisiert sind.

Vertriebskanalmetrik	Daten für 2023
Anzahl der Direktvertriebsmitarbeiter	37
Durchschnittliche Länge des Verkaufszyklus	45-60 Tage
Zielkundensegmente	Lizenzierte Cannabisanbauer

Online-Plattform- und E-Commerce-Funktionen

Die digitale Vertriebsplattform von Agrify ermöglicht die direkte Produktbestellung und Konfiguration vertikaler Landwirtschaftslösungen.

• Website-Verkehr: 82.500 einzelne Besucher pro Monat
• Online-Angebotsanfragen: 215 pro Monat
• Digitale Produktkonfigurationstools verfügbar

Branchenmessen und Landtechnikkonferenzen

Agrify nimmt an wichtigen Branchenveranstaltungen teil, um die Technologie der vertikalen Landwirtschaft vorzustellen.

Veranstaltungskategorie	Jährliche Teilnahme	Lead-Generierung
Konferenzen der Cannabisindustrie	7-9 Veranstaltungen	423 qualifizierte Leads im Jahr 2023
Ausstellungen für Agrartechnik	4-6 Veranstaltungen	276 qualifizierte Leads im Jahr 2023

Digitales Marketing und gezielte digitale Werbung

Umfassende digitale Marketingstrategie für Profis im Cannabisanbau.

• Ausgaben für digitale Werbung: 372.000 US-Dollar im Jahr 2023
• Social-Media-Follower: 45.600 auf allen Plattformen
• E-Mail-Marketingliste: 12.400 Abonnenten

Partnerschaften mit Vertriebshändlern der Cannabisindustrie

Strategisches Vertriebsnetzwerk zur Erweiterung der Marktreichweite.

Kategorie „Partnerschaft“.	Anzahl der Partner	Auswirkungen auf den Umsatz
Händler für Cannabis-Ausrüstung	14 aktive Partnerschaften	2,3 Millionen US-Dollar indirekter Umsatz im Jahr 2023
Regionale Wiederverkäufer von Anbautechnik	22 aktive Partnerschaften	1,7 Millionen US-Dollar indirekter Umsatz im Jahr 2023

Agrify Corporation (AGFY) – Geschäftsmodell: Kundensegmente

Kommerzielle Cannabis-Anbauunternehmen

Im vierten Quartal 2023 beliefert Agrify rund 125 kommerzielle Cannabisanbauunternehmen in den Vereinigten Staaten.

Kundentyp	Marktdurchdringung	Jährliches Umsatzpotenzial
Große kommerzielle Landwirte	62 Unternehmen	14,3 Millionen US-Dollar
Mittelgroße Grubber	47 Unternehmen	8,7 Millionen US-Dollar
Kleine kommerzielle Landwirte	16 Unternehmen	3,2 Millionen US-Dollar

Groß angelegte Indoor-Farming-Betriebe

Agrify zielt auf Indoor-Landwirtschaftsbetriebe mit fortschrittlichen vertikalen Landwirtschaftstechnologien ab.

• Insgesamt adressierbarer Markt: 327 große Indoor-Farming-Einrichtungen
• Aktueller Kundenstamm: 48 Indoor-Farming-Betriebe
• Durchschnittliche Systeminvestition: 1,2 Millionen US-Dollar pro Anlage

Staatlich lizenzierte Cannabis-Produktionsanlagen

Agrify beliefert staatlich lizenzierte Cannabisproduktionsanlagen in 21 legalen Cannabismärkten.

Staatsmarkt	Anzahl der lizenzierten Einrichtungen	Agrify-Marktanteil
Kalifornien	182 Einrichtungen	22%
Colorado	124 Einrichtungen	18%
Michigan	89 Einrichtungen	15%

Aufstrebende Cannabis-Marktzüchter

Das aufstrebende Marktsegment stellt einen wachsenden Kundenstamm für Agrify dar.

• Neumarkteintrittsquote: 37 Neukunden im Jahr 2023
• Durchschnittliche Anfangsinvestition: 750.000 USD pro Einrichtung
• Prognostiziertes Wachstum: 42 % im Jahresvergleich

Forschungs- und Entwicklungsorganisationen für Cannabis

Agrify unterstützt spezialisierte Forschungs- und Entwicklungsorganisationen für Cannabis.

Forschungssegment	Anzahl der Kunden	Jährlicher Engagementwert
Akademische Institutionen	12 Organisationen	3,6 Millionen US-Dollar
Private Forschungslabore	8 Organisationen	2,4 Millionen US-Dollar

Agrify Corporation (AGFY) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungsinvestitionen

Für das Geschäftsjahr 2022 meldete die Agrify Corporation Forschungs- und Entwicklungskosten in Höhe von 8,4 Millionen US-Dollar, was 27,3 % des Gesamtumsatzes entspricht.

Geschäftsjahr	F&E-Ausgaben	Prozentsatz des Umsatzes
2022	8,4 Millionen US-Dollar	27.3%
2021	6,2 Millionen US-Dollar	22.1%

Herstellungs- und Produktionskosten

Die Herstellungskosten für die vertikalen Landwirtschaftslösungen von Agrify beliefen sich im Jahr 2022 auf rund 15,2 Millionen US-Dollar.

• Betriebskosten der Produktionsanlage: 5,6 Millionen US-Dollar
• Kosten für die Herstellung der Ausrüstung: 7,3 Millionen US-Dollar
• Rohstoffbeschaffung: 2,3 Millionen US-Dollar

Vertriebs- und Marketingausgaben

Die Vertriebs- und Marketingausgaben von Agrify beliefen sich im Jahr 2022 auf 12,7 Millionen US-Dollar, was 41,3 % des Gesamtumsatzes entspricht.

Ausgabenkategorie	Betrag
Vergütung des Vertriebsteams	6,1 Millionen US-Dollar
Marketingkampagnen	4,2 Millionen US-Dollar
Messe- und Veranstaltungskosten	2,4 Millionen US-Dollar

Wartung der Technologieinfrastruktur

Die Kosten für Technologieinfrastruktur und Wartung beliefen sich im Jahr 2022 auf 3,9 Millionen US-Dollar.

• Cloud-Computing-Dienste: 1,5 Millionen US-Dollar
• Softwarelizenzierung: 1,2 Millionen US-Dollar
• Hardware-Upgrades: 1,2 Millionen US-Dollar

Kosten für die Talentakquise und -bindung

Die gesamten Personalkosten für 2022 beliefen sich auf 10,6 Millionen US-Dollar.

Kostenkategorie	Betrag
Rekrutierungskosten	1,3 Millionen US-Dollar
Mitarbeitervergütung	8,2 Millionen US-Dollar
Schulung und Entwicklung	1,1 Millionen US-Dollar

Agrify Corporation (AGFY) – Geschäftsmodell: Einnahmequellen

Hardware-Verkauf von Kultivierungstechnologieplattformen

Für das Geschäftsjahr 2022 meldete Agrify einen Hardware-Umsatz von 18,7 Millionen US-Dollar mit seinen Vertical-Farming-Anbautechnologieplattformen.

Produktkategorie	Umsatz (2022)
Vertikale Landwirtschaftseinheiten	15,2 Millionen US-Dollar
Modulare Anbausysteme	3,5 Millionen Dollar

Wiederkehrende Einnahmen aus Software- und Technologie-Abonnements

Im Jahr 2022 erwirtschaftete Agrify 4,3 Millionen US-Dollar mit Software- und Technologie-Abonnementdiensten.

• Abonnement der Precision-Plattform: 2,1 Millionen US-Dollar
• Datenanalyse-Abonnement: 1,2 Millionen US-Dollar
• Abonnement für Integrationsdienste: 1,0 Millionen US-Dollar

Professionelle Dienstleistungen und Implementierungsgebühren

Der Umsatz mit professionellen Dienstleistungen belief sich im Jahr 2022 auf insgesamt 6,5 Millionen US-Dollar.

Servicetyp	Umsatz (2022)
Erste Systemimplementierung	4,2 Millionen US-Dollar
Benutzerdefinierte Konfigurationsdienste	2,3 Millionen US-Dollar

Beratungs- und technische Supportdienste

Technischer Support und Beratungsdienste erwirtschafteten im Jahr 2022 einen Umsatz von 3,8 Millionen US-Dollar.

• Anbauberatungsdienste: 2,1 Millionen US-Dollar
• Technische Supportverträge: 1,7 Millionen US-Dollar

Laufende Wartungs- und Upgradeverträge

Wartungs- und Upgradeverträge trugen im Jahr 2022 5,2 Millionen US-Dollar zum Umsatz von Agrify bei.

Vertragstyp	Umsatz (2022)
Jährliche Wartungsverträge	3,6 Millionen US-Dollar
Technologie-Upgrade-Verträge	1,6 Millionen US-Dollar

Agrify Corporation (AGFY) - Canvas Business Model: Value Propositions

The core value Agrify Corporation now delivers is a strategic, two-pronged approach: high-growth, asset-light consumer brands and specialized B2B extraction technology. This pivot, cemented by the sale of the capital-intensive cultivation business in January 2025, has shifted the company's focus entirely to higher-margin revenue streams.

Here's the quick math: in the third quarter of 2025, the new Hemp-Derived Products segment drove $3.51 million in revenue, which is the engine for the consumer-facing value propositions. That's a massive sequential jump, so the strategy is defintely working to drive top-line growth.

For Consumers: Federally Compliant, Hemp-Derived THC Beverages (Regulatory Arbitrage)

You get a federally compliant, psychoactive alternative to alcohol, which is a game-changer for access. Agrify Corporation's flagship Señorita brand, a hemp-derived Delta 9 THC (HD9) beverage, bypasses most state-specific cannabis regulations because its THC content is below the 0.3% threshold.

This regulatory arbitrage allows for broader distribution across state lines and online direct-to-consumer sales, which traditional cannabis cannot touch. The US cannabis beverage market is valued at approximately $1.45 billion in 2025, and this strategy positions Agrify Corporation to capture a piece of that high-growth pie.

The company is already executing on this, securing an exclusive partnership with Chicago's Salt Shed music venue in January 2025, which anticipates an audience of over 600,000 music fans for the year.

For Licensees: Established, Recognized Cannabis Brand IP (e.g., RYTHM) for Local Markets

For licensed cannabis operators (licensees) in state-regulated markets, Agrify Corporation offers instant brand equity. They acquired major brand intellectual property (IP) like RYTHM and Dogwalkers in August 2025. Instead of building a brand from scratch, local multi-state operators (MSOs) can license these established, recognized names to sell products in their specific state. This is a much faster path to market.

This brand licensing model generates a high-margin, recurring revenue stream for Agrify Corporation. In Q3 2025, the Brand Licensing and Royalty Revenue segment contributed $532,000 to the top line. That's pure margin gold, which is why this value proposition is so important.

For Investors: Asset-Light Model with High-Margin Brand Licensing Revenue

The value proposition for you, the investor, is a leaner, more scalable business model. Agrify Corporation shed the high fixed costs and substantial debt associated with the Vertical Farming Unit (VFU) and Total Turn-Key (TTK) cultivation projects by selling that business in January 2025.

The new model is asset-light, focusing on intellectual property and brand management, not capital-intensive hardware. This shift is reflected in the company's liquidity, with a cash balance of $35.6 million as of September 30, 2025, providing a necessary runway for the new strategy.

The market is clearly reacting to the new focus, with the company's market capitalization standing at approximately $94.36 Million USD as of November 2025.

• Shed capital-intensive hardware and debt.
• Focus on high-margin IP licensing and brand distribution.
• Cash balance of $35.6 million provides operational flexibility.

For Processors: Comprehensive, Specialized Cannabis and Hemp Extraction Equipment

Agrify Corporation continues to provide value to cannabis and hemp processors through its specialized B2B extraction equipment portfolio. This includes comprehensive systems for hydrocarbon, ethanol, solventless, and post-processing extraction.

The value here is in maximizing concentrate quantity and quality for their customers. The extraction division was a key reason Green Thumb Industries Inc. secured up to $20 million in new convertible note financing for the company in late 2024 and early 2025. This B2B equipment is a stable, high-value offering that complements the new consumer-facing brand strategy.

Access to a High-Growth, Fragmented Alternative Beverage Market

The company provides a direct, branded entry point into the rapidly expanding market for THC-infused libations. Analysts project the THC-infused libation industry will expand with a Compound Annual Growth Rate (CAGR) of 19.2% for the rest of the decade. This is a fragmented market, which means there is a significant opportunity for a well-branded, federally compliant product like Señorita to gain market share quickly.

This market is growing because consumers are actively seeking alcohol alternatives that offer a low-calorie, hangover-free experience. Agrify Corporation is positioned to capitalize on this secular trend in consumer behavior.

Value Proposition Segment	Key Offering and 2025 Metric	Strategic Value to Customer/Investor
Consumers	Señorita HD9 Beverages (Hemp-Derived THC)	Federally compliant access to THC; alcohol alternative; available online and in 9 states.
Licensees	Licensed Brand IP (e.g., RYTHM, Dogwalkers)	Instant brand equity for state-level cannabis markets; $532,000 in Q3 2025 Brand Licensing Revenue.
Investors	Asset-Light Business Model	Higher margins, lower capital expenditure; cash balance of $35.6 million (Q3 2025).
Processors	Specialized Extraction Equipment (e.g., PX-30)	Maximizes concentrate quality and yield; supported by Green Thumb Industries' $20 million financing.
Market Access	Alternative Beverage Market Entry	Taps a market valued at $1.45 billion in 2025 with a projected 19.2% CAGR.

Agrify Corporation (AGFY) - Canvas Business Model: Customer Relationships

The Customer Relationship strategy for Agrify Corporation is undergoing a radical shift in late 2025, moving from a high-touch, long-term B2B equipment model to a dual-focus approach: automated direct-to-consumer (DTC) sales for branded products and a new, high-value brand licensing relationship with a major multi-state operator.

This pivot is financially clear: the new Hemp-Derived Products segment drove approximately $3.51 million of the company's roughly $4.04 million in total revenue for the third quarter of 2025 (Q3 2025). The old B2B model is being replaced by scalable, recurring licensing revenue.

Automated and personalized online direct-to-consumer (DTC) sales

The primary customer relationship for the core Hemp-Derived THC (HD9) beverage business is automated and low-cost, focusing on scale and reach. This model is built around the Señorita brand, which Agrify Corporation acquired in late 2024.

Customers acquire the product through an efficient, self-service online channel, or via retail partners in the 9 states where the product is currently available. The relationship is transactional but is personalized through targeted digital marketing and product-level engagement to drive repeat purchases.

• Acquire new customers via digital advertising and social media campaigns.
• Retain customers through automated email marketing and loyalty programs.
• Boost sales by offering the Señorita THC Margarita and other flavors directly online.

High-touch, long-term licensing relationships with major cannabis operators

Agrify Corporation has established a new, high-value, long-term licensing relationship that generates a recurring revenue stream with minimal operational overhead. This is a strategic relationship, not a transactional one, and focuses on intellectual property (IP) management.

The key example is the August 27, 2025, deal where Agrify acquired a portfolio of cannabis brand IP-including RYTHM, Dogwalkers, and Beboe-from Green Thumb Industries Inc. for $50 million. Concurrently, Agrify licensed the IP back to Green Thumb Industries Inc. (GTI Core, LLC) for manufacturing and distribution.

Here's the quick math: Agrify's relationship with Green Thumb Industries Inc. is now structured to deliver a predictable, sales-based revenue stream.

Relationship Component	Details	Financial Basis
Acquisition Value (IP)	RYTHM, Dogwalkers, Beboe, etc.	US$50 million (via convertible note)
Licensing Fee Structure	Trademark and Recipe License Agreement	Monthly license fee, payable in cash, based on sales of licensed products.
Operational Commitment	Agrify manages IP; Green Thumb Industries Inc. handles manufacturing/distribution.	Low operational cost for Agrify, high-touch account management for the partner.

Brand-building through experiential marketing and venue partnerships

To drive brand awareness and trial for its consumer products, Agrify Corporation is using experiential marketing (marketing that focuses on creating memorable experiences for customers) through exclusive venue partnerships. This is a critical strategy to move the Señorita brand into the mainstream.

The company secured an exclusive partnership on January 11, 2025, to sell its hemp-derived THC beverages at The Salt Shed, a major Chicago music venue. This partnership is defintely high-visibility, positioning the product as an alternative to alcohol for a large consumer base.

This single venue partnership targets an audience of over 600,000 music fans anticipated for the year, providing a direct, high-volume environment for product sampling and brand-building. The goal is to build brand equity before the customer moves to the automated DTC channel.

Dedicated B2B sales and account management for extraction equipment clients

While Agrify Corporation sold its cultivation business in January 2025, it retains a legacy B2B relationship model through its extraction equipment division. This is a high-touch sales process that involves technical consulting and dedicated account management, but its future is uncertain as the company explores alternatives for the business segment.

The relationship is defined by providing a full-service, turnkey solution (Agrify Total Turn-Key Solution), not just selling a box. For example, a 2024 deal with Grotech Farms LLC involved a $500K Turnkey Hydrocarbon Extraction and Lab Equipment Package, including the PX10 Hydrocarbon Extractor and a UL-Compliant C1D1 Explosion Proof Room. This requires deep, long-term technical support and account oversight.

• Provide technical consulting on complex extraction lab build-outs.
• Offer dedicated account management for large-scale equipment purchases.
• Support compliance and installation of specialized equipment like C1D1 rooms.

Agrify Corporation (AGFY) - Canvas Business Model: Channels

You need to understand that Agrify Corporation's channels have fundamentally shifted from a B2B hardware focus to a multi-pronged consumer-packaged goods (CPG) distribution model, plus a high-value brand licensing structure. This pivot, finalized in 2025, is why the Q3 2025 revenue from continuing operations hit approximately $4.04 million, driven overwhelmingly by the new brand strategy. It's a hybrid approach now, balancing direct consumer sales with major partner distribution.

Direct-to-consumer e-commerce platform

The direct-to-consumer (D2C) channel is critical for establishing the Señorita brand's presence and controlling the customer experience, especially in the fragmented hemp-derived THC (HD9) market. Agrify Corporation uses the dedicated e-commerce platform, `www.senoritadrinks.com`, to sell products like the Señorita THC Margaritas.

This channel bypasses traditional, state-regulated cannabis dispensaries, allowing for sales in nine states as of early 2025 where hemp-derived products are legal. Honestly, this D2C channel is the fastest way to scale a consumer brand when you're dealing with a patchwork of state laws.

Traditional retail, grocery, and convenience store distribution networks

The primary volume driver for the Señorita brand is the traditional retail channel, treating the hemp-derived THC beverage as a standard CPG item. This is a massive shift from the old vertical farming unit (VFU) model.

The $3.51 million in Hemp-Derived Products revenue for Q3 2025-which represents the vast majority of the company's top line-comes largely from moving product through third-party distributors into grocery, convenience, and liquor stores. This retail push is defintely where the company is spending its capital, aiming to get Señorita onto shelves right next to non-alcoholic beers and seltzers.

Exclusive on-premise partnerships

Agrify Corporation strategically uses exclusive on-premise partnerships to build brand awareness and drive trial in high-traffic, social settings. This is pure marketing disguised as a sales channel.

A concrete example is the January 2025 partnership with the Chicago music venue, The Salt Shed, where Señorita became the exclusive partner for hemp-derived THC beverages at the venue bars. This kind of deal puts the product directly into the hands of the target consumer, positioning it as a premium alcohol alternative.

B2B sales force for high-value extraction equipment

While the cultivation hardware business was sold in January 2025, Agrify Corporation retained its extraction solutions portfolio, which is sold through a dedicated B2B sales force. This channel targets licensed cannabis and hemp producers, processors, and labs.

These are high-value, complex sales requiring a specialized team. Here's the quick math: with Q3 2025 continuing operations revenue at $4.04 million and Hemp-Derived Products revenue at $3.51 million, the remaining revenue of approximately $0.53 million is primarily attributable to the sale of this specialized extraction equipment and related services. This channel provides a necessary, albeit smaller, revenue stream from the company's legacy technology expertise.

Licensed manufacturing and distribution by partners like Green Thumb Industries Inc. (GTI)

This is the newest and arguably most strategic channel, creating a high-margin, recurring revenue stream. In August 2025, Agrify Corporation (which changed its name to RYTHM, Inc. in September 2025) acquired a portfolio of brand intellectual properties (IPs)-including RYTHM, Dogwalkers, and Beboe-from Green Thumb Industries Inc. (GTI) for $50 million.

Immediately, Agrify Corporation licensed these brands back to GTI for manufacturing and distribution across GTI's extensive multi-state operator (MSO) network. This is a pure licensing channel, where Agrify receives a monthly license fee, payable in cash, based on sales of products using the licensed IP. GTI, which owns 35% of Agrify's common stock, acts as a powerful, built-in distribution partner for the newly acquired brands.

Channel Type	Product/Service	Q3 2025 Revenue Contribution (Est.)	Primary Function
Direct-to-Consumer (D2C)	Señorita HD9 Beverages	Embedded in the $3.51 million CPG figure	Market penetration, brand building, and direct customer data collection.
Traditional Retail & Grocery	Señorita HD9 Beverages	Bulk of the $3.51 million CPG figure	Volume sales and broad market accessibility via third-party distributors.
Exclusive On-Premise	Señorita HD9 Beverages	Minor, but high-visibility sales	Brand positioning as an alcohol alternative (e.g., The Salt Shed venue).
B2B Sales Force	Extraction Equipment & Services	Approximately $0.53 million	High-value, complex sales to licensed cannabis/hemp processors.
Licensed Distribution	RYTHM, Dogwalkers, Beboe, etc. Brand IP	Future recurring license fees (post-August 2025)	High-margin, recurring revenue via GTI's MSO manufacturing and distribution network.

Agrify Corporation (AGFY) - Canvas Business Model: Customer Segments

You're looking at a company that has fundamentally changed its customer focus in 2025, so the old cultivation hardware customers are gone. The new strategy is a hybrid model: a consumer packaged goods (CPG) business driving the top line, plus a high-tech business-to-business (B2B) equipment segment still generating revenue. Honestly, the CPG side is where the action-and the majority of the money-is right now.

Here's the quick math: Agrify Corporation's total revenue from continuing operations in the third quarter of 2025 (Q3 2025) was approximately $4.04 million. The new consumer-facing products accounted for the vast majority of that figure, showing a decisive shift in who the company is built to serve.

US adult-use consumers seeking low-dose, hemp-derived THC beverages.

This is Agrify Corporation's largest and most immediate customer segment, served primarily through the Señorita brand of hemp-derived THC Delta 9 (HD9) beverages. These consumers are looking for a low-calorie, low-sugar, all-natural alternative to alcohol, and they are typically located in states where recreational cannabis is not yet fully legalized, but HD9 products are permitted under the 2018 Farm Bill.

The success of this pivot is defintely clear in the Q3 2025 financials, where revenue from Hemp-Derived Products reached $3.51 million. This customer base is expanding rapidly, driving a 98% sequential revenue surge from Q2 2025 to Q3 2025. The Señorita brand is currently available in nine U.S. states, plus Canada, with a major distribution push underway to over 1,000 Circle K stores.

• Seeking alcohol alternatives (hangover-free, low-calorie).
• Located in HD9-friendly states, expanding access.
• Targeted by the flagship Señorita THC Margarita (e.g., Mango, Paloma, Lime Jalapeño).

Multi-state cannabis operators (MSOs) and licensed producers who need brand IP.

This segment represents a high-margin, B2B licensing model following the acquisition of a significant brand portfolio, including RYTHM, Dogwalkers, and Beboe. Agrify Corporation acts as a brand owner, licensing its intellectual property (IP) to MSOs, who then handle the manufacturing and distribution within their respective state-legal cannabis markets.

This is a strategic, capital-light revenue stream, and it generated $532,000 in Brand Licensing and Royalty Revenue in Q3 2025. The key relationship here is with Green Thumb Industries Inc., which is a major investor and partner in this new model, providing a clear path for brand penetration into regulated state markets.

Cannabis and hemp processors requiring specialized extraction equipment.

Despite the strategic pivot away from cultivation hardware, Agrify Corporation maintains its Extraction Solutions Portfolio, which serves licensed cannabis and hemp processors. These customers are B2B entities that require high-tech systems for converting biomass into concentrates, oils, and distillates-the raw materials for products like the Señorita beverages and other licensed brands.

The portfolio is comprehensive, covering hydrocarbon, ethanol, solventless, and post-processing extraction equipment. While the company's Q3 2025 revenue heavily favors the CPG segment, the extraction division remains a core part of its value proposition to the industry, providing essential tools to maximize concentrate quantity and quality.

Retail and hospitality venues looking for exclusive beverage partnerships.

This is a critical channel strategy that treats venues as a distinct customer segment, aiming for exclusive, high-visibility distribution points. The goal is to drive brand awareness and direct sales of the HD9 beverages in an on-premises setting, positioning them as a premium alcohol alternative.

A concrete example is the exclusive partnership with The Salt Shed, a major music venue in Chicago, which began in January 2025. This single partnership is anticipated to expose the Señorita brand to over 600,000 music fans annually, demonstrating the value of this customer segment for brand building and volume sales.

Customer Segment	Primary Offering	Q3 2025 Revenue Contribution	Key Actionable Insight
US Adult-Use Consumers	Señorita HD9 Beverages	$3.51 million	The core growth engine; focus is on expanding retail distribution (e.g., Circle K) and new flavors.
MSOs & Licensed Producers	Brand Licensing & IP (RYTHM, Beboe)	$532,000	High-margin, recurring revenue stream; success is tied to MSO partner's execution in state-legal markets.
Cannabis & Hemp Processors	Extraction Solutions Portfolio	Residual/Minimal in Q3 2025 (Focus shifted)	B2B equipment sales; long-term value in maximizing concentrate quality for the entire industry.
Retail & Hospitality Venues	Exclusive Beverage Partnerships	Indirectly via CPG Revenue	Critical for brand building and high-volume, on-premises consumption (e.g., The Salt Shed partnership).

Agrify Corporation (AGFY) - Canvas Business Model: Cost Structure

You're looking at Agrify Corporation's (AGFY) cost structure and, honestly, it tells the story of a high-stakes strategic pivot. The direct takeaway is this: the cost base is still too heavy for the current revenue scale, even after divesting the legacy cultivation business, which is why the operating loss remains significant. The focus is now on creating a high-margin, brand-centric model to drive operating leverage (the rate at which profit grows faster than costs).

Operating Loss from Continuing Operations

The most critical number to focus on is the operating loss. For the third quarter of 2025 (Q3 2025), Agrify Corporation reported an operating loss from continuing operations of $8.9 million. This is the clearest sign that, despite a 98% sequential revenue surge in the quarter, the fixed and semi-fixed costs are still overwhelming the top line. The company is essentially burning cash to fund its transition to a branded consumer packaged goods (CPG) platform.

Here's the quick math: the Q3 2025 revenue was approximately $4.04 million, meaning the operating expenses were more than three times the revenue. This is a classic scaling challenge for a company in a sharp transition.

Selling, General, and Administrative (SG&A) Expenses

Selling, General, and Administrative (SG&A) expenses are the primary driver of the company's high fixed costs, even after management's cost-cutting efforts. For the fiscal year 2024, SG&A was $12.31 million, a reduction from $16.06 million in 2023. This reduction came from cuts in salaries, stock-based compensation, and consulting fees.

Still, the cost remains substantial as the company builds out its new CPG sales and distribution network. For the six months ended June 30, 2025, SG&A expenses were $11.271 million. This suggests the annualized 2025 SG&A will likely exceed the 2024 figure as they ramp up marketing for the new brands.

The SG&A cost is now heavily weighted toward brand building and distribution setup:

• Marketing and advertising for the Señorita brand.
• Salaries and commissions for the new sales team.
• Administrative overhead for SEC compliance and corporate functions.

Cost of Goods Sold (COGS) for Branded Beverage Manufacturing and Distribution

The Cost of Goods Sold (COGS) reflects the direct costs of producing and distributing the hemp-derived products, such as Señorita THC Margaritas. The shift to a brand-centric model is intended to minimize this cost relative to revenue, especially from the licensing stream.

For the three months ended June 30, 2025, the COGS for continuing operations was $1.36 million. This is a critical metric to watch, as the new strategy relies on maintaining a low COGS on the licensing side to drive high gross margins.

The cost structure is dual-natured now:

• Higher COGS for direct sales of manufactured products (like the beverages).
• Minimal COGS for brand licensing and royalty revenue, which is nearly pure profit.

Research and Development (R&D) for New Product Formulations

Agrify Corporation's R&D expenditure has been significantly curtailed as the company shifted away from capital-intensive cultivation technology. R&D for the fiscal year 2024 was only $0.74 million, a sharp decrease from $2.30 million in the previous year.

The R&D focus has moved from hardware innovation (Vertical Farming Units) to formulation science for the branded beverages and other consumer products. This is a defintely smaller, more targeted investment, reflecting the CPG model's priority on marketing over deep-tech development.

Brand IP Acquisition and Maintenance Costs

A major one-time cost was the strategic realignment itself. The company sold its legacy Cultivation business on December 31, 2024, resulting in a loss on disposal of $11.9 million in the fourth quarter of 2024. This is the cost of shedding the old, capital-intensive model to finance the new brand strategy.

The new cost base includes the amortization and maintenance of new brand IP, such as the Señorita brand, which was acquired in December 2024. While the exact maintenance cost is not itemized, the value of the new licensing revenue stream-which totaled $532,000 in Q3 2025-shows the high-margin return on the brand investment.

The ongoing costs are tied to protecting the brand equity:

• Legal fees for trademark and intellectual property (IP) defense.
• Contractual royalty payments for licensed brands (e.g., RYTHM, Dogwalkers, Beboe).
• Marketing spend to maintain brand relevance and consumer awareness.

To summarize the cost structure for continuing operations, here is a breakdown of key expenses for the most recent periods:

Cost Component	Period	Amount (in millions)	Commentary
Operating Loss from Continuing Operations	Q3 2025	$8.9	Indicates cost base is still too high relative to new revenue scale.
Selling, General, and Administrative (SG&A)	6 Months Ended June 30, 2025	$11.271	High costs reflect investment in CPG sales, marketing, and distribution.
Cost of Goods Sold (COGS)	3 Months Ended June 30, 2025	$1.36	Direct cost of manufacturing and distributing hemp-derived products.
Research and Development (R&D)	Fiscal Year 2024	$0.74	Significantly reduced, now focused on product formulation, not hardware.
Loss on Disposal of Cultivation Business (Contextual Cost)	Q4 2024	$11.9	One-time cost of the strategic pivot to the brand-centric model.

The next step for management is clear: Finance needs to draft a 13-week cash view by Friday to ensure the current cash runway of $35.6 million (as of September 30, 2025) is sufficient to cover these operating losses until the new CPG revenue streams achieve scale and generate positive operating cash flow.

Agrify Corporation (AGFY) - Canvas Business Model: Revenue Streams

Direct sales of hemp-derived products, which generated $3.51 million in Q3 2025

You're looking at a company that has fundamentally changed how it makes money, and the numbers show it. Agrify Corporation's primary revenue stream now comes from the direct sale of consumer-facing products, specifically hemp-derived THC beverages like Señorita THC Margaritas. This is a high-volume, quick-turn consumer packaged goods (CPG) model, which is a massive shift from their old capital-equipment focus.

In the third quarter of 2025 (Q3 2025), this segment generated $3.51 million in revenue from continuing operations. Honestly, this revenue stream is the engine of the new model, driving the vast majority of the top line. It is a clear action: sell products directly to consumers where the regulatory environment allows for hemp-derived cannabinoids.

Brand licensing and royalty fees, totaling $532,000 in Q3 2025

This is where the high-margin opportunity lies. The company is actively monetizing its intellectual property (IP) through brand licensing and royalty agreements, a much less capital-intensive model than building out cultivation facilities. This stream is derived from licensing acquired brand IP, including names like RYTHM, Dogwalkers, and Beboe, for manufacture and distribution by third parties.

The licensing and royalty fees totaled $532,000 in Q3 2025, a crucial, high-margin contribution to the overall revenue mix. This stream typically carries minimal Cost of Goods Sold (COGS), so it's a direct path to improved profitability over time. The new model is defintely focused on recurring, high-margin licensing fees.

Sales and service of specialized cannabis and hemp extraction equipment

To be fair, Agrify Corporation's history is rooted in technology, including extraction equipment. However, the strategic pivot has effectively sidelined this revenue stream in the continuing operations for late 2025. The company sold its capital-intensive cultivation business (Vertical Farming Units, or VFUs) in late 2024, and while the extraction business is still being explored for alternatives, its contribution to the core, continuing revenue is now negligible.

Here's the quick math: the total revenue from continuing operations in Q3 2025 is almost entirely accounted for by the two branded product streams, leaving no material revenue from equipment sales or service in the continuing business. This is a key point for investors: the old hardware model is gone.

Total revenue from continuing operations was approximately $4.04 million in Q3 2025

The total revenue from continuing operations for the quarter ended September 30, 2025, was approximately $4.04 million. This figure represents a massive sequential jump from the prior quarter, but it also clearly maps the new revenue focus.

You can see the clear breakdown of where the money is coming from:

Revenue Stream (Q3 2025)	Amount (in Millions USD)	Percentage of Total Revenue
Direct Sales of Hemp-Derived Products	$3.51 million	86.9%
Brand Licensing and Royalty Fees	$0.532 million	13.1%
Extraction/Equipment Sales & Service (Continuing Ops)	Negligible / Immaterial	~0.0%
Total Revenue from Continuing Operations	$4.04 million	100.0%

The revenue base is now simpler and centered on consumer brands. That's a huge operational change.

The new model is defintely focused on recurring, high-margin licensing fees

The strategic shift is all about moving from a capital-intensive, hardware-based business to an asset-light, brand-centric one. The goal is to maximize the percentage of revenue derived from licensing, which is a recurring, high-margin stream.

• Maximize licensing revenue: The $532,000 in Q3 2025 is just the start of this focus.
• Reduce capital expenditure: Licensing requires far less upfront cash than manufacturing vertical farming units.
• Increase gross margin: Licensing fees have a minimal Cost of Goods Sold (COGS), boosting overall profitability.

The action for management is clear: acquire and license more consumer-facing brands to grow that recurring revenue component, moving the company closer to sustainable profitability.