Baidu, Inc. (BIDU): Business Model Canvas

In der dynamischen Landschaft der chinesischen Technologie entwickelt sich Baidu, Inc. zu einem digitalen Kraftpaket, das durch sein hochentwickeltes KI-gesteuertes Ökosystem die Art und Weise verändert, wie Millionen Menschen mit Technologie interagieren. Über eine bloße Suchmaschine hinaus stellt Baidu einen vielseitigen Technologieriesen dar, der künstliche Intelligenz, Cloud Computing und innovative digitale Lösungen nahtlos in verschiedene Sektoren integriert und sich als zentraler Akteur auf dem sich schnell entwickelnden Weg der digitalen Transformation Chinas positioniert. Von der Forschung zum autonomen Fahren bis hin zu personalisierten Sucherlebnissen offenbart Baidus Geschäftsmodell-Canvas einen strategischen Ansatz, der weit über traditionelle Internetplattformen hinausgeht und eine überzeugende Darstellung technologischer Innovation und Marktanpassung bietet.

Baidu, Inc. (BIDU) – Geschäftsmodell: Wichtige Partnerschaften

Zusammenarbeit mit Automobilherstellern für autonome Fahrtechnologie

Baidu hat für seine Apollo-Plattform für autonomes Fahren strategische Partnerschaften mit mehreren Automobilherstellern geschlossen:

Partner	Einzelheiten zur Partnerschaft	Gründungsjahr
Geely Automobil	Gemeinsame Entwicklung des autonomen Fahrens	2018
FAW-Gruppe	Zusammenarbeit bei der intelligenten Fahrzeugtechnologie	2019
BAIC-Gruppe	Integration der Apollo-Plattform für autonomes Fahren	2020

Strategische Partnerschaften mit globalen Technologieunternehmen

Baidu hat wichtige Technologiepartnerschaften mit globalen Technologieführern geschlossen:

• Intel Corporation: Zusammenarbeit bei der Entwicklung von KI-Chips
• Microsoft: Cloud-Computing- und KI-Forschungspartnerschaft
• Nvidia: Kooperation zwischen GPU und autonomer Fahrtechnologie

Joint Ventures mit chinesischen Regierungsstellen

Regierungsbehörde	Fokusbereich	Investitionsbetrag
Stadtregierung von Peking	KI und Technologieinnovation	3,2 Milliarden Yen
Chinesische Akademie der Wissenschaften	Forschung und Entwicklung	1,5 Milliarden Yen

Partnerschaften mit Smartphone-Herstellern

Baidu hat KI- und Suchtechnologien mit Smartphone-Herstellern integriert:

• Xiaomi: Integration des DuerOS-Sprachassistenten
• Huawei: Zusammenarbeit bei Such- und KI-Diensten
• OPPO: Partnerschaft zwischen mobiler Suche und KI-Ökosystem

Ökosystempartnerschaften

Partnerkategorie	Anzahl der Partner	Jährlicher Kooperationswert
Cloud-Service-Anbieter	12	450 Millionen Dollar
Inhaltsersteller	500+	220 Millionen Dollar

Baidu, Inc. (BIDU) – Geschäftsmodell: Hauptaktivitäten

Forschung und Entwicklung zu künstlicher Intelligenz und maschinellem Lernen

Baidu investierte im Jahr 2022 4,3 Milliarden US-Dollar in F&E-Ausgaben. Die KI-Forschung konzentriert sich auf:

• Verarbeitung natürlicher Sprache
• Computer Vision
• Deep-Learning-Algorithmen

KI-Forschungsgebiet	Investition (2022)
Maschinelles Lernen	1,7 Milliarden US-Dollar
Entwicklung einer KI-Plattform	1,2 Milliarden US-Dollar
Rekrutierung von KI-Talenten	420 Millionen Dollar

Suchmaschinen- und Internetplattformmanagement

Baidu verwaltet täglich über 1,1 Milliarden Suchanfragen mit 628 Millionen aktiven Nutzern pro Monat.

• Marktanteil von Suchmaschinen in China: 74,7 %
• Jährlicher Suchverkehr: 395 Milliarden Suchanfragen

Entwicklung von Cloud-Computing-Diensten

Der Umsatz von Baidu Cloud erreichte im Jahr 2022 4,6 Milliarden US-Dollar.

Cloud-Service-Segment	Umsatzbeitrag
Cloud-Lösungen für Unternehmen	2,3 Milliarden US-Dollar
KI-Cloud-Dienste	1,5 Milliarden US-Dollar
Öffentliche Cloud-Infrastruktur	800 Millionen Dollar

Optimierung der Online-Werbeplattform

Online-Werbung generierte für Baidu im Jahr 2022 einen Umsatz von 16,4 Milliarden US-Dollar.

• Einnahmen aus mobiler Werbung: 9,2 Milliarden US-Dollar
• Reichweite der Performance-Marketing-Plattform: 85 % der chinesischen Internetnutzer

Innovation der autonomen Fahrtechnologie

Die autonome Fahrplattform Baidu Apollo investierte im Jahr 2022 1,9 Milliarden US-Dollar.

Autonome Fahrmetriken	Daten für 2022
Gesamte Testmeilen	4,2 Millionen Kilometer
Partner für autonome Fahrzeuge	210 Automobilhersteller
F&E-Investitionen	1,9 Milliarden US-Dollar

Baidu, Inc. (BIDU) – Geschäftsmodell: Schlüsselressourcen

Umfangreiche Forschungskapazitäten im Bereich KI und maschinelles Lernen

Baidu Research beschäftigt ab 2023 mehr als 1.300 KI-Forscher und Wissenschaftler. Das Unternehmen investierte im Jahr 2022 3,55 Milliarden US-Dollar in Forschung und Entwicklung. Wichtige KI-Forschungszentren befinden sich in Peking, Silicon Valley und Shenzhen.

KI-Forschungsmetrik	Daten für 2023
Insgesamt KI-Forscher	1,300+
Jährliche F&E-Investitionen	3,55 Milliarden US-Dollar
Forschungszentren	3 (Peking, Silicon Valley, Shenzhen)

Riesige Benutzerdaten- und Suchmaschinen-Infrastruktur

Baidu verarbeitet täglich über 6,3 Milliarden Suchanfragen. Die Gesamtzahl der monatlich aktiven Nutzer erreichte im vierten Quartal 2023 648 Millionen.

• Suchmarktanteil in China: 78,2 %
• Tägliche Suchanfragen: 6,3 Milliarden
• Monatlich aktive Nutzer: 648 Millionen

Erweiterter technologischer Talentpool

Baidu beschäftigt insgesamt mehr als 45.000 Mitarbeiter, von denen 35 % über einen höheren technischen Abschluss verfügen. Die Belegschaft im Ingenieurwesen umfasst 28.000 Fachkräfte.

Talentmetrik	Daten für 2023
Gesamtzahl der Mitarbeiter	45,000+
Mitarbeiter mit höheren Abschlüssen	35%
Technische Arbeitskräfte	28,000

Bedeutendes Portfolio an geistigem Eigentum

Baidu hält im Jahr 2023 24.817 gültige Patente, davon 18.392 in den Bereichen künstliche Intelligenz und maschinelles Lernen.

• Insgesamt gültige Patente: 24.817
• KI- und ML-Patente: 18.392
• Patentanmelderate: 3.600+ pro Jahr

Robuste Cloud-Computing- und Rechenzentrumsressourcen

Baidu Cloud bietet 356 verfügbare Zonen in 23 Regionen. Der Gesamtumsatz mit Cloud-Diensten erreichte im Jahr 2022 5,8 Milliarden US-Dollar.

Cloud-Infrastruktur-Metrik	Daten für 2023
Verfügbare Zonen	356
Geografische Regionen	23
Cloud-Service-Umsatz (2022)	5,8 Milliarden US-Dollar

Baidu, Inc. (BIDU) – Geschäftsmodell: Wertversprechen

Umfassende Suchmaschinenplattform in chinesischer Sprache

Marktanteil im chinesischen Suchmaschinenmarkt: 76,6 % im vierten Quartal 2023

Suchabfragevolumen	Tagesdurchschnitt
Gesamtzahl der Suchanfragen	5,3 Milliarden pro Tag
Mobile Suchanfragen	4,1 Milliarden pro Tag

Fortschrittliche KI- und maschinelle Lernlösungen

Investitionen in KI-Forschung und -Entwicklung: 3,2 Milliarden US-Dollar im Jahr 2023

• KI-gestützte Funktionen zur Verarbeitung natürlicher Sprache
• Entwicklung autonomer Fahrtechnologien
• Innovationen bei Deep-Learning-Algorithmen

Integriertes digitales Ökosystem für chinesische Benutzer

Digitale Plattform	Monatlich aktive Benutzer
Baidu-App	622 Millionen
Baidu-Karten	490 Millionen
Baidu Tieba	300 Millionen

Innovative technologische Dienstleistungen in mehreren Sektoren

Umsatzaufteilung nach Sektoren im Jahr 2023:

Sektor	Einnahmen
Kernsuche	12,3 Milliarden US-Dollar
KI-Dienste	4,7 Milliarden US-Dollar
Cloud-Dienste	2,9 Milliarden US-Dollar

Lokalisierte digitale Produkte, die auf die Bedürfnisse des chinesischen Marktes zugeschnitten sind

Lokalisierungsinvestition: 1,6 Milliarden US-Dollar im Jahr 2023

• Regionsspezifische Inhaltsempfehlungsalgorithmen
• Kulturell angepasste Benutzeroberflächen
• Integrierte Zahlungs- und Social-Media-Funktionen

Baidu, Inc. (BIDU) – Geschäftsmodell: Kundenbeziehungen

Personalisierte Benutzererfahrung durch KI-Empfehlungen

Das KI-gesteuerte Empfehlungssystem von Baidu verarbeitet täglich 4,3 Milliarden Suchanfragen mit einer Genauigkeit von 99,7 %. Die Plattform nutzt Algorithmen des maschinellen Lernens, um Inhalte für 669 Millionen monatlich aktive Benutzer in ihrem gesamten Ökosystem zu personalisieren.

KI-Empfehlungsmetriken	Daten für 2024
Tägliche Suchanfragen	4,3 Milliarden
Monatlich aktive Benutzer	669 Millionen
Empfehlungsgenauigkeit	99.7%

Digitale Self-Service-Plattformen

Baidu bietet umfassende Self-Service-Optionen auf mehreren digitalen Plattformen, darunter:

• Baidu-Suche
• Baidu Tieba
• Baidu-Karten
• DuerOS KI-Assistent

Community-gesteuerte Interaktion

Die Community-Plattform Baidu Tieba beherbergt 1,27 Milliarden registrierte Benutzer mit 300 Millionen aktiven Community-Interaktionen pro Tag.

Kennzahlen zum Community-Engagement	Statistik 2024
Registrierte Benutzer	1,27 Milliarden
Tägliche aktive Community-Interaktionen	300 Millionen

Dedizierte Kundensupportkanäle

Baidu bietet einen Multi-Channel-Kundensupport mit Serviceverfügbarkeit rund um die Uhr durch:

• Online-Chat-Unterstützung
• Telefonischer Support
• E-Mail-Unterstützung
• Hilfe zum Community-Forum

Kontinuierliche Produktverbesserung

Baidu investiert jährlich 4,2 Milliarden US-Dollar in Forschung und Entwicklung und beschäftigt 45.000 Mitarbeiter, die sich der Produktverbesserung und Optimierung des Benutzererlebnisses widmen.

F&E-Investitionen	2024 Details
Jährliche F&E-Ausgaben	4,2 Milliarden US-Dollar
F&E-Personal	45.000 Mitarbeiter

Baidu, Inc. (BIDU) – Geschäftsmodell: Kanäle

Mobile Anwendungen

Baidu betreibt ab 2024 48 mobile Anwendungen in verschiedenen Servicekategorien. Zu den wichtigsten mobilen Plattformen gehören:

Baidu-App	778 Millionen monatlich aktive Nutzer
Baidu-Karten	682 Millionen monatlich aktive Nutzer
Baidu Tieba	411 Millionen monatlich aktive Nutzer

Webbasierte Plattformen

Baidu unterhält mehrere Webplattformen mit erheblichem Benutzerengagement:

• Suchmaschine Baidu.com: 1,1 Milliarden tägliche Suchanfragen
• Baidu-Enzyklopädie: 17 Millionen Artikel
• Baidu Knows Q&A-Plattform: 680 Millionen registrierte Benutzer

App-Stores von Drittanbietern

Zu den Vertriebskanälen gehören:

Huawei App Store	Vertriebsreichweite von 270 Millionen Geräten
Xiaomi App Store	Vertriebsreichweite von 240 Millionen Geräten
Oppo App Store	Vertriebsreichweite von 180 Millionen Geräten

Direktvertriebsteams

Die Direktvertriebsstruktur von Baidu umfasst:

• 3.200 engagierte Vertriebsmitarbeiter für Unternehmen
• Durchschnittlicher Umsatz des Vertriebsteams pro Vertreter: 1,2 Millionen US-Dollar pro Jahr
• Konzentriert sich auf KI, Cloud Computing und Werbedienste

Strategische Partnervertriebsnetzwerke

Zu den Vertriebskanälen der Partner gehören:

Telekommunikationspartnerschaften	China Mobile, China Telecom, China Unicom
Technologiepartnerschaften	Intel, Nvidia, Qualcomm
Cloud-Service-Partnerschaften	Alibaba Cloud, Tencent Cloud

Baidu, Inc. (BIDU) – Geschäftsmodell: Kundensegmente

Chinesische Internetnutzer

Im vierten Quartal 2023 verzeichnete Baidu auf seinen Plattformen monatlich 1,47 Milliarden aktive Nutzer. Die demografische Aufschlüsselung umfasst:

Altersgruppe	Prozentsatz
18-35 Jahre	52.3%
36-50 Jahre	31.7%
51+ Jahre	16%

Unternehmenstechnologiekunden

Baidu betreut im Jahr 2023 478.000 Unternehmenskunden mit der folgenden Branchenverteilung:

• Technologiesektor: 34 %
• Finanzdienstleistungen: 22 %
• E-Commerce: 18 %
• Herstellung: 15 %
• Gesundheitswesen: 11 %

Forscher für künstliche Intelligenz

Das KI-Forschungsökosystem von Baidu umfasst:

Metrisch	Nummer
KI-Forscher	5,600
KI-Patente angemeldet	8,721
Forschungskooperationen	127 Universitäten

Profis für digitale Werbung

Die digitale Werbeplattform von Baidu dient:

• Werbekunden insgesamt: 1,2 Millionen
• Durchschnittliche Werbeausgaben pro Kunde: 14.500 $ jährlich
• Werbeeinnahmen: 16,7 Milliarden US-Dollar im Jahr 2023

Technologieaffine Verbraucher

Kennzahlen für das Segment Verbrauchertechnologie:

Produkt	Aktive Benutzer
Baidu-App	654 Millionen
DuerOS KI-Assistent	311 Millionen
Apollo-Plattform für autonomes Fahren	210 Nutzfahrzeugpartnerschaften

Baidu, Inc. (BIDU) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungskosten

Im Geschäftsjahr 2022 beliefen sich die Forschungs- und Entwicklungskosten von Baidu auf insgesamt 43,4 Milliarden chinesische Yuan (ca. 6,3 Milliarden US-Dollar).

Jahr	F&E-Ausgaben (Milliarden CNY)	Prozentsatz des Umsatzes
2022	43.4	21.3%
2021	37.8	19.5%

Marketing- und Vertriebsinvestitionen

Die Marketing- und Vertriebsausgaben von Baidu beliefen sich im Jahr 2022 auf 22,1 Milliarden chinesische Yuan (ca. 3,2 Milliarden US-Dollar).

• Auf digitale Plattformen verteilte Marketingausgaben
• Vergütung und Anreize für das Vertriebsteam
• Werbe- und Verkaufsförderungskampagnen

Wartung von Infrastruktur und Technologie

Die jährlichen Kosten für die Technologieinfrastruktur für Baidu beliefen sich im Jahr 2022 auf etwa 18,6 Milliarden chinesische Yuan (2,7 Milliarden US-Dollar).

Infrastrukturkomponente	Geschätzte jährliche Kosten (Milliarden CNY)
Rechenzentrumsbetrieb	8.5
Netzwerkinfrastruktur	6.2
Hardwarewartung	3.9

Talentakquise und -bindung

Die gesamten mitarbeiterbezogenen Ausgaben beliefen sich im Jahr 2022 auf 61,2 Milliarden chinesische Yuan (ca. 8,9 Milliarden US-Dollar).

• Gesamtzahl der Mitarbeiter: 45.788 Stand Dezember 2022
• Durchschnittliche Jahresvergütung pro Mitarbeiter: 1,34 Millionen chinesische Yuan
• Aktienbasierte Vergütung: 4,6 Milliarden chinesische Yuan

Cloud-Computing- und Server-Betriebskosten

Die Ausgaben für die Cloud-Computing-Infrastruktur von Baidu beliefen sich im Jahr 2022 auf etwa 15,3 Milliarden chinesische Yuan (2,2 Milliarden US-Dollar).

Cloud-Service-Kategorie	Jährliche Kosten (Milliarden CNY)
Server-Hosting	7.6
Cloud-Speicher	4.2
Netzwerkbandbreite	3.5

Baidu, Inc. (BIDU) – Geschäftsmodell: Einnahmequellen

Online-Werbeeinnahmen

Im vierten Quartal 2023 erreichten die Online-Werbeeinnahmen von Baidu 20,4 Milliarden chinesische Yuan. Mobile Suchmaschinenwerbung trug 14,6 Milliarden Yuan bei, was 71,6 % des gesamten Werbeumsatzes entspricht.

Umsatzkategorie	Betrag (Chinesischer Yuan)	Prozentsatz
Mobile Suchmaschinenwerbung	14,6 Milliarden	71.6%
Desktop-Suchwerbung	5,8 Milliarden	28.4%

Gebühren für Cloud-Computing-Dienste

Baidu Cloud erwirtschaftete im Gesamtjahr 2023 einen Umsatz von 11,3 Milliarden Yuan, was einem Wachstum von 7,3 % gegenüber dem Vorjahr entspricht.

• Umsatz mit Cloud-Diensten für Unternehmen: 6,2 Milliarden Yuan
• KI-Cloud-Lösungen: 3,1 Milliarden Yuan
• Infrastruktur-Cloud-Dienste: 2 Milliarden Yuan

Lizenzierung von KI-Technologie

Die Lizenzierung von KI-Technologie erwirtschaftete im Jahr 2023 2,5 Milliarden Yuan, zu den Schlüsselsektoren gehören:

Lizenzsektor	Umsatz (Chinesischer Yuan)
Autonomes Fahren	1,2 Milliarden
KI-Lösungen für Unternehmen	0,8 Milliarden
KI im Gesundheitswesen	0,5 Milliarden

Monetarisierung mobiler Ökosysteme

Das mobile Ökosystem von Baidu erwirtschaftete im Jahr 2023 8,7 Milliarden Yuan mit diversifizierten Einnahmequellen:

• App-Store-Transaktionen: 3,2 Milliarden Yuan
• Mobile Zahlungsdienste: 2,5 Milliarden Yuan
• In-App-Käufe: 3 Milliarden Yuan

Unternehmenssoftware und Servicelösungen

Der Umsatz mit Unternehmenslösungen erreichte im Jahr 2023 5,6 Milliarden Yuan und teilte sich wie folgt auf:

Lösungskategorie	Umsatz (Chinesischer Yuan)
KI-Software für Unternehmen	2,8 Milliarden
Digitale Transformationsdienste	1,6 Milliarden
Cybersicherheitslösungen	1,2 Milliarden

Baidu, Inc. (BIDU) - Canvas Business Model: Value Propositions

You're looking at the core value Baidu, Inc. (BIDU) is delivering to its customers as of late 2025. It's clear the company is aggressively pivoting its offerings around its AI foundation, which is showing up in some very specific, high-growth numbers, even as the legacy business faces headwinds. Here's the quick math on what they are offering right now.

Value Proposition Area	Key Metric	Data Point
AI-Native Marketing	Q3 2025 YoY Revenue Growth	262%
AI Cloud Infrastructure	Q3 2025 AI Accelerator Subscription YoY Growth	128%
Search & Content Platform	China Search Market Share (All Platforms, Jul 2025)	56.23%
Robotaxi Services (Apollo Go)	Q3 2025 Fully Driverless Rides	3.1 million
Subscription AI Applications	Q3 2025 Revenue	RMB 2.6 billion

The AI-native marketing services are definitely the current growth engine beyond the core. In the third quarter of 2025, revenue from these AI-native online marketing products and services, which include agents and digital humans, reached RMB 2.8 billion. That represents a robust year-over-year increase of 262%.

For enterprise customers, Baidu, Inc. is pushing its full-stack AI Cloud solutions to drive digital transformation. The AI Cloud Infra segment, covering AI infrastructure and platform services, saw its revenue hit RMB 4.2 billion in Q3 2025, marking a 33% increase year-over-year. What's more telling is the subscription-based revenue from AI accelerator infrastructure, which grew by 128% year-over-year in that same quarter.

You can't ignore the foundational strength of the dominant Chinese language search and content platform. As of July 2025, Baidu, Inc. held a market share of 56.23% across all search engine platforms in China. On mobile devices specifically, that dominance was even clearer, with a market share of 71.91% in July 2025.

The autonomous driving unit, Apollo Go, is delivering safe, affordable, fully driverless robotaxi services at scale. In Q3 2025 alone, Apollo Go provided over 3.1 million fully driverless operational rides, a 212% surge year-over-year. By November 2025, the cumulative rides provided to the public surpassed 17 million. The sixth-generation driverless vehicle, the RT6, has a cost of less than 204,600 yuan.

Subscription-based AI applications are also a key value component, with many of these products being based on sticky subscription models. In Q3 2025, revenue from these AI Applications reached RMB 2.6 billion, showing a 6% year-over-year increase. For context on user engagement with these services, the Monthly Active Users for AI-enabled features on Baidu Wenku reached 94 million in December 2024.

The value propositions can be summarized by the following key offerings:

• AI-native marketing services with 262% YoY revenue growth in Q3 2025.
• Full-stack AI Cloud solutions for enterprise digital transformation.
• Dominant Chinese language search platform with 56.23% market share (All Platforms, Jul 2025).
• Safe, affordable, fully driverless robotaxi services (Apollo Go).
• Subscription-based AI applications generating RMB 2.6 billion in Q3 2025.

Baidu, Inc. (BIDU) - Canvas Business Model: Customer Relationships

You're looking at how Baidu, Inc. manages its diverse customer base, which spans from individual search users to massive enterprise cloud clients. It's a mix of high-touch service for big contracts and automated scale for the masses.

Automated self-service for search advertisers and SMEs.

For the core search advertising business, the relationship is heavily automated, though the shift to AI is changing the monetization structure. The self-service platform handles a massive volume of small and medium-sized enterprise (SME) advertisers. The move to AI-native marketing services is a key relationship shift here, as advertisers seek performance-driven AI solutions.

The integration of AI into search results directly impacts the advertising customer experience. By the end of June 2025, over 50% of mobile search result pages contained AI-generated content. For the online marketing revenue, the Managed Page offering, which is an automated/self-service component, accounted for 50% of Baidu Core's online marketing revenue in the second quarter of 2025. This is up from 47% in the first quarter of 2025.

Dedicated enterprise sales and support for Baidu AI Cloud.

Enterprise relationships for Baidu AI Cloud are clearly high-touch, involving dedicated sales and support, which is driving significant growth in infrastructure and platform services. The company noted broadening enterprise adoption of its AI products and solutions as a key driver for its cloud momentum.

Here's a look at the financial results tied to these enterprise cloud relationships for the third quarter of 2025:

Metric	Amount (RMB)	Year-over-Year Change
AI Cloud Revenue (Total)	6.2 billion	Up 21%
AI Cloud Infra Revenue	4.2 billion	Up 33%
AI Applications Revenue	2.6 billion	Up 6%
AI-native Marketing Services Revenue	2.8 billion	Up 262%

The non-online marketing revenue, powered mostly by cloud offerings, grew 34% year-over-year to RMB 10.0 billion in the second quarter of 2025.

Subscription models for AI-powered software products.

The stickiness of the customer relationship for many AI-powered software products, which fall under AI Applications, is secured through subscription models. This focus is on delivering high-quality, recurring revenue streams.

The most significant growth in recurring revenue is seen in the infrastructure layer supporting these applications. Subscription-based revenue from AI accelerator infrastructure within AI Cloud Infra surged by 128% year-over-year in the third quarter of 2025, making it the primary driver of AI Cloud expansion. This reflects a structural shift toward a more recurring revenue mix for Baidu, Inc.

Co-development and strategic engagement with large partners (e.g., Uber).

For autonomous mobility, the relationship with large partners and local governments is critical for scaling operations. This involves co-development and securing operational permits.

• Apollo Go, Baidu, Inc.'s autonomous ride-hailing service, provided 3.1 million fully driverless operational rides in the third quarter of 2025.
• Cumulative rides provided to the public by Apollo Go surpassed 17 million as of November 2025.
• As of October 2025, Apollo Go's global footprint covered 22 cities.
• The service established a strategic partnership with PostBus, the leading public transport operator in Switzerland.
• Apollo Go expanded local partnerships and received permits for fully driverless commercial operations in Abu Dhabi.

Community engagement for AI developers using open-source models.

Baidu, Inc. actively engages the developer community to build out its AI ecosystem, often through open-sourcing models and incentivizing application development. This builds a base of future enterprise and application customers.

Engagement metrics and incentives include:

• Baidu, Inc. offered RMB 70 million ($9.6 million) in prize money for its AI app competition at the Create 2025 conference.
• The open-sourcing of the ERNIE 4.5 series and integration of third-party models strengthen appeal to developers.
• As of March 2025, the Baidu App's Monthly Active Users (MAUs) stood at 724 million, up 7% year over year, showing the scale of the consumer base that developers can potentially reach.
• The Baidu App MAU reached 735 million in June 2025.
• As of November 2024, the Ernie Bot handled around 1.5 billion API calls per day.

Finance: draft 13-week cash view by Friday.

Baidu, Inc. (BIDU) - Canvas Business Model: Channels

Baidu App and its family of mobile applications serve as a primary distribution channel for Baidu, Inc.'s services.

• Baidu App Mobile Monthly Active Users (MAU) in September 2025: 708 million.
• Baidu App MAUs in March 2025: 724 million.
• Daily average time per user on the Baidu App increased 2.3% year-over-year in Q3 2025.
• Total users across the entire family of apps: Over 1.1 billion.
• Daily internet searches handled on average: Around 6 billion.

Baidu AI Cloud utilizes a direct sales force complemented by a partner ecosystem for enterprise and public sector distribution.

AI Cloud Metric (Q3 2025)	Value	Year-over-Year Change
AI Cloud Infra Revenue	RMB 4.2 billion	33% increase
AI Applications Revenue	RMB 2.6 billion	6% increase
AI-native Marketing Services Revenue	RMB 2.8 billion	262% increase
Total AI-powered Businesses Revenue	Roughly RMB 10 billion	Over 50% increase
AI Accelerator Infrastructure Subscription Revenue Growth	128%	Year-over-year

The Qianfan platform ecosystem supports channel reach through developers and enterprises.

• Mainstream AI models hosted on Qianfan: Over 100.
• AI agents enabled by Qianfan: 33,000.
• Developers attracted to Qianfan: 50,000.
• Enterprises using Qianfan: 10,000.
• Inference cost reduction (ERNIE 4.5 Turbo): 80%.

Apollo Go ride-hailing app and third-party platforms like Uber form the distribution for autonomous mobility.

As of October 2025, Apollo Go's global footprint covered 22 cities, up from 16 cities worldwide as of August 2025.

• Cumulative public rides as of November 2025: More than 17 million.
• Fully driverless operational rides in Q3 2025: 3.1 million.
• Fully driverless operational rides in Q3 2025 year-on-year growth: 212%.
• Fully driverless orders fulfilled weekly (as of Nov 2025): Over 250,000.
• Total autonomous driving kilometers covered: More than 200 million kilometers.
• The sixth-generation autonomous vehicle RT6 manufacturing cost: Less than 30,000 USD.
• Apollo Go achieved 10.14 million kilometers of operation before a single airbag deployment.

iQIYI video streaming platform uses direct subscription and advertising channels.

iQIYI Q3 2025 Metric (RMB)	Amount	Sequential Change
Total Revenue	6.7 billion	Up 1%
Membership Services Revenue	4.2 billion	Up 3%
Online Advertising Revenue	1.2 billion	Down 2%
Content Distribution Revenue	644.5 million	Up 48%
Other Revenues	585 million	Down 29%

iQIYI overseas operations show growth through its membership channel.

• Overseas membership revenue annual growth: Exceeded 40%.
• iQIYI Q3 2025 Total Revenue (USD): $938.7 million.
• iQIYI Q3 2025 Net Loss: $35.0 million.

Hardware sales channels for AI accelerator infrastructure are driven by the Kunlunxin chip unit.

• Kunlunxin AI chip unit valuation after fresh funding: Roughly 21 billion yuan (about $3 billion USD).
• The unit designs AI accelerators for Baidu's data centers and external customers.

Baidu, Inc. (BIDU) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Baidu, Inc. as of late 2025, which clearly shows a pivot from traditional advertising reliance toward high-growth AI services. The customer segments are quite distinct, spanning from individual consumers to large public sector entities.

Small and Medium-sized Enterprises (SMEs) for online marketing

This segment historically formed the backbone of Baidu Core's revenue, primarily through its online marketing services, which include the Managed Page service. However, this group is showing near-term pressure as advertiser spend shifts. In the third quarter of 2025, Baidu Core's total online marketing revenue was RMB 15.3 billion, representing an 18% year-over-year decrease. This softness is a key factor in the overall Baidu Core revenue decline for the quarter.

Still, a subset of these businesses is adopting newer, AI-driven tools. The revenue from AI-native Marketing Services, which includes agents and digital humans, reached RMB 2.8 billion in Q3 2025, marking a massive 262% year-over-year increase. This AI-native portion accounted for 18% of the total Baidu Core online marketing revenue in Q3 2025. To give you context on the legacy side, Managed Page accounted for 47% of online marketing revenue in Q1 2025 and 50% in Q2 2025.

Large enterprise and public sector clients for AI Cloud services

This is where Baidu, Inc. is seeing its most reliable growth momentum outside of consumer-facing AI adoption. The AI Cloud business is a major driver of Baidu Core's non-online marketing revenue, which was up 21% year-over-year to RMB 9.3 billion in Q3 2025. Baidu AI Cloud was named the No. 1 AI cloud provider for the sixth consecutive year, according to an IDC report issued in July 2025.

The infrastructure layer, which directly serves these large enterprises and public sector clients needing compute power, is growing even faster. Revenue from AI Cloud Infra hit RMB 4.2 billion in Q3 2025, a 33% year-over-year jump. The subscription-based revenue from AI accelerator infrastructure within this segment was a standout, surging 128% year-over-year in Q3 2025. This shows that large organizations are definitely buying into the underlying AI hardware and platform services.

Mass Chinese internet users (consumer search and mobile ecosystem)

The consumer base remains vast, though growth in the core search product is moderating. The Baidu App is a primary touchpoint for this segment. As of September 2025, the Baidu App Mobile MAU (Monthly Active Users) stood at 708 million, up 1% year-over-year. Looking at earlier in the year, MAUs hit 735 million in June 2025. Overall, Baidu serves over 1 billion devices monthly, mostly in China.

The search engine itself maintains a commanding lead in its home market. As of July 2025, Baidu held a 56.23% share of China's search engine market, with its mobile share being even higher at 67.76% in April 2025. The integration of AI into search is deep; by July 2025, 64% of mobile search result pages contained AI-generated content.

Here's a quick look at the scale of the consumer ecosystem:

Product/Metric	Latest Reported Figure (2025)	Context
Baidu App MAU (September 2025)	708 million	Up 1% year-over-year
Search Engine Monthly Active Users (China)	Estimated 600 million	Core search user base
Baidu Maps Installation Rate	Over 70% of smartphones in China	Indicates broad utility adoption
DuerOS Installations	Over 400 million devices	AI voice assistant footprint

AI developers and researchers utilizing foundation models

This segment is crucial as it drives the adoption and ecosystem growth for Baidu's large language models, primarily the ERNIE series. Baidu is actively courting this group by promoting open access and platform services. The company announced the open-sourcing of the ERNIE 4.5 series through its MaaS (Model-as-a-Service) platform, Qianfan.

The scale of developer engagement is significant:

• Over 5 million developers globally are using Baidu AI open platform tools.
• The company's update frequency for its large models is rapid, averaging 3.8 days per update in Q3 2025, outpacing several competitors.
• Revenue from AI Applications, which includes subscription-based software products for individuals and enterprises, reached RMB 2.6 billion in Q3 2025, up 6% year-over-year.

Autonomous ride-hailing users in China and international markets

Users of the Apollo Go service represent a rapidly expanding, high-visibility customer segment. The service is scaling aggressively in both domestic and international markets, including Switzerland, Dubai, and Abu Dhabi, alongside major Chinese cities.

The operational metrics show explosive growth in this user base:

• Apollo Go provided 3.1 million fully driverless operational rides in Q3 2025, a 212% year-over-year surge.
• Cumulative rides provided to the public surpassed 17 million as of November 2025.
• The global footprint expanded to 22 cities as of October 2025.
• In Q2 2025 alone, the service completed over 2.2 million fully driverless rides, up 148% year-on-year.

To be fair, the growth in rides is impressive, but the cost structure is still under intense focus, with management projecting profitability by 2025. Finance: review the Q4 2025 capital expenditure forecast for Apollo Go by next Tuesday.

Baidu, Inc. (BIDU) - Canvas Business Model: Cost Structure

You're looking at the major outflows for Baidu, Inc. as it aggressively pivots to an AI-first structure. The cost side is showing clear signs of this transition-heavy investment in the future clashing with write-downs on the past.

The commitment to Research and Development (R&D) remains a top-line cost driver, especially for foundational AI models and infrastructure. For the second quarter of 2025, Baidu reported total Research and Development expenses of RMB 5.1 billion.

Digging into the segments, Baidu Core's R&D specifically was RMB 4.7 billion in Q2 2025, representing 18% of Baidu Core's revenue for that quarter, down from 20% in the same period last year. This decrease in R&D spend year-over-year, a 14% drop for Baidu Core, was explicitly attributed to a decrease in personnel-related expenses, which ties directly into the restructuring efforts.

The Cost of Revenues reflects the operational expense of running the AI Cloud business and content delivery. In Q2 2025, the Cost of Revenues was RMB 18.4 billion, marking a 12% increase year-over-year. Management pointed to increased costs related to the AI Cloud business and general content costs as the primary reasons for this rise. This is a critical trade-off: higher revenue growth in AI Cloud (up 27% year-over-year for Baidu AI Cloud in Q2 2025) is coming with a proportionally higher cost base.

The most significant single charge impacting profitability in late 2025 was the asset impairment. In the third quarter of 2025, Baidu recorded a RMB 16.2 billion impairment of long-lived assets. This massive write-down was attributed to a review showing that some existing infrastructure no longer met current computing efficiency standards required for modern AI workloads. This charge resulted in a reported net loss attributable to Baidu of RMB 11.23 billion for Q3 2025.

Capital expenditure (CapEx) is the physical manifestation of the AI strategy. Baidu is pouring capital into the necessary physical backbone. For instance, in Q2 2025, capital expenditures rose to USD 3.8 billion, a significant jump of more than 80% from USD 2.1 billion a year earlier, directly supporting the expansion of AI accelerator infrastructure and data centers. Overall, management noted that total capital expenditures in AI have exceeded well above RMB 100 billion since March 2023.

Personnel costs are a complex area given the simultaneous investment in AI talent and cuts in legacy areas. The company had 35,900 employees as of the end of 2024, down from 39,800 in 2023. The recent cost-cutting measures have been severe, with layoffs beginning in late 2025 across several groups, including the legacy Mobile Ecosystem Group (MEG), where some teams saw cuts as high as 40% of their workforce. Still, roles tied to AI and cloud computing were largely protected, with more resources directed to those areas.

Here's a quick look at the key cost-related metrics from the recent quarters:

Cost Component	Period	Amount (RMB)	Change/Context
Total R&D Expenses	Q2 2025	5.1 billion	Decreased 13% year-over-year
Baidu Core R&D Expenses	Q2 2025	4.7 billion	18% of Baidu Core Revenue
Cost of Revenues	Q2 2025	18.4 billion	Increased 12% year-over-year (AI Cloud/Content)
Asset Impairment Charge	Q3 2025	16.2 billion	Long-lived assets deemed obsolete
Capital Expenditure (CapEx)	Q2 2025	USD 3.8 billion	Up more than 80% year-over-year
Personnel Headcount	End of 2024	35,900	Down from 39,800 in 2023

The cost structure is clearly bifurcated. You see the shrinking costs in legacy areas, evidenced by the decrease in personnel-related expenses contributing to lower operating expenses in Q2 2025, but this is being overwhelmed by the massive, necessary spending on AI infrastructure and the resulting asset obsolescence charges.

The key cost pressures you need to track are:

• AI Cloud infrastructure build-out costs, driving up Cost of Revenues.
• The need for continued high CapEx, exceeding USD 3.8 billion in a single quarter.
• The risk of future impairments if AI hardware refresh cycles continue to accelerate.
• Severance and restructuring costs associated with the layoffs in legacy groups.

Finance: draft 13-week cash view by Friday.

Baidu, Inc. (BIDU) - Canvas Business Model: Revenue Streams

You're looking at the revenue side of Baidu, Inc.'s Business Model Canvas as of late 2025, focusing on the hard numbers from the latest reported quarter, Q3 2025. The picture is clearly one of transition, where legacy revenue is softening, but the AI bets are starting to show real scale, even if profitability is pressured by those very investments.

The core revenue streams are segmented, showing the shift in focus for Baidu, Inc. Here is a breakdown of the key components based on the Q3 2025 figures:

Revenue Stream Component	Q3 2025 Revenue (RMB)	Year-over-Year Change
Online Marketing Services	15.3 billion	down 18%
Non-Online Marketing Revenue	9.3 billion	up 21%
AI Cloud Revenue (Total)	6.2 billion	up 21%
iQIYI Subscription and Advertising Revenue	6.7 billion	down 8%

Total revenues for Baidu, Inc. in Q3 2025 were reported at RMB 31.2 billion, which represented a 7% decrease year-over-year. The Baidu Core segment brought in RMB 24.7 billion.

The growth story is heavily concentrated in the AI-powered businesses, which collectively generated roughly RMB 10 billion in revenue in Q3 2025, marking an over 50% increase year-over-year. This segment is where the future revenue quality is being established, often through recurring models.

The AI Cloud segment itself is a major driver, with its total revenue reaching RMB 6.2 billion, growing 21% year-over-year. This is further detailed by the infrastructure layer:

• AI Cloud Infra revenue: RMB 4.2 billion, up 33% year-over-year.
• Subscription-based AI accelerator infrastructure revenue: Grew 128% year-over-year.

The AI Applications revenue stream, which directly relates to your point on premium features, is also growing, albeit at a slower pace than the infrastructure side:

• Revenue from AI Applications: RMB 2.6 billion, increasing 6% year-over-year.
• Revenue from AI-native Marketing Services (agents and digital humans): RMB 2.8 billion, increasing 262% year-over-year.

The revenue from Subscription fees for AI applications and premium Ernie Bot features is embedded within the AI Applications figure of RMB 2.6 billion, as most of Baidu, Inc.'s AI applications are based on sticky subscription models, delivering high-quality revenue. The pressure on the legacy Online Marketing Revenue, which fell 18% year-over-year to RMB 15.3 billion, is being cushioned by the growth in the Non-Online Marketing Revenue, which rose 21% to RMB 9.3 billion, largely due to the boost from the AI Cloud business.

For iQIYI, the revenue stream from subscription and advertising was RMB 6.7 billion in Q3 2025, down 8% compared to the same period last year. Finance: draft 13-week cash view by Friday.