DatChat, Inc. (DATS): Business Model Canvas

In der sich schnell entwickelnden Landschaft der digitalen Kommunikation entwickelt sich DatChat, Inc. (DATS) zu einer revolutionären Plattform, die Datenschutz und Sicherheit für moderne Benutzer neu definiert. Durch die raffinierte Kombination modernster Verschlüsselungstechnologien mit benutzerfreundlichen Funktionen wie selbstzerstörenden Nachrichten stellt dieses innovative Startup traditionelle Kommunikationsparadigmen in Frage. Ihr einzigartiges Geschäftsmodell richtet sich an datenschutzbewusste Fachkräfte und technikaffine Generationen, die mehr Kontrolle und Schutz bei ihren digitalen Interaktionen fordern, und positioniert DatChat als potenziell disruptive Kraft im sicheren Messaging-Ökosystem.

DatChat, Inc. (DATS) – Geschäftsmodell: Wichtige Partnerschaften

Social-Media-Plattformen und Messaging-App-Ökosysteme

Seit dem vierten Quartal 2023 hat DatChat Partnerschaften mit:

Plattform	Einzelheiten zur Partnerschaft	Integrationsstatus
Apple App Store	Aktive Vertriebsplattform	Vollständig integriert
Google Play Store	Primärer Vertriebskanal für mobile Apps	Vollständig integriert

Cloud-Infrastrukturanbieter

Zu den Cloud-Infrastrukturpartnerschaften von DatChat gehören:

Anbieter	In Anspruch genommene Dienste	Jährliche Ausgaben
Amazon Web Services (AWS)	Cloud-Hosting, Datenspeicherung	275.000 US-Dollar (Schätzung 2023)

Unternehmen für die Entwicklung mobiler Apps und Cybersicherheit

• Beratungspartnerschaft im Bereich Cybersicherheit mit Synack Technologies
• Zusammenarbeit bei der App-Entwicklung mit externen Mobilentwicklungsfirmen

Digitale Werbenetzwerke

Netzwerk	Werbeausgaben	Fokus auf Benutzerakquise
Google-Anzeigen	$150,000 (2023)	Mobile Nutzerakquise
Facebook-Anzeigen	$125,000 (2023)	Targeting von Social-Media-Benutzern

Strategische Technologieinvestoren

Bestätigte Technologieinvestoren ab 2024:

• RLH Equity Partners
• Private Technologie-Investmentgruppen
• Einzelne Angel-Investoren im Cybersicherheitssektor

Gesamtinvestitionswert der Partnerschaft: Ungefähr 750.000 US-Dollar im Jahr 2023

DatChat, Inc. (DATS) – Geschäftsmodell: Hauptaktivitäten

Entwicklung sicherer Messaging-Apps

DatChat konzentriert sich auf die Entwicklung fortschrittlicher sicherer Messaging-Technologie mit spezifischen Entwicklungsparametern:

Entwicklungsmetrik	Spezifische Daten
Jährliche F&E-Investitionen	1,2 Millionen US-Dollar (Geschäftsjahr 2023)
Größe des Softwareentwicklungsteams	12 Vollzeit-Ingenieure
Abdeckung der App-Plattform	iOS und Android

Innovation im Bereich der datenschutzorientierten Kommunikationstechnologie

Zu den wichtigsten Innovationsstrategien gehören:

• Proprietäre Verschlüsselungsalgorithmen
• Selbstzerstörende Nachrichtentechnologien
• Erweiterte Mechanismen zum Schutz der Privatsphäre

Schutz und Verschlüsselung von Benutzerdaten

Sicherheitsparameter	Spezifikation
Verschlüsselungsstandard	256-Bit-AES-Verschlüsselung
Speicherort der Daten	Verteilte Cloud-Server
Jährliches Sicherheitsaudit-Budget	$350,000

Wartung und Aktualisierung mobiler Anwendungen

Zu den Wartungsmetriken gehören:

• Vierteljährliche App-Update-Häufigkeit
• Durchschnittliche Update-Entwicklungszeit: 6–8 Wochen
• Integrationszyklus für Benutzerfeedback: Zweimonatlich

Digitale Marketing- und Benutzerakquisestrategien

Marketingmetrik	Daten für 2023
Jährliches Marketingbudget	$750,000
Ausgaben für digitale Werbung	$450,000
Kosten für die Benutzerakquise	4,75 $ pro Benutzer

DatChat, Inc. (DATS) – Geschäftsmodell: Schlüsselressourcen

Proprietäre sichere Messaging-Technologie

Im vierten Quartal 2023 hält DatChat drei aktive Patente im Zusammenhang mit sicherer Messaging-Technologie. Die Technologie des Unternehmens ermöglicht selbstzerstörende Nachrichten und datenschutzorientierte Kommunikationsfunktionen.

Patenttyp	Anzahl der Patente	Anmeldejahr
Sicheres Messaging	3	2020-2023

Software-Entwicklungsteam

Das Softwareentwicklungsteam von DatChat besteht seit Januar 2024 aus 12 Vollzeitingenieuren.

• Gesamtzahl der technischen Mitarbeiter: 12
• Durchschnittliche Erfahrung: 6,5 Jahre in der Softwareentwicklung
• Standorte: Hauptsitz in den Vereinigten Staaten

Geistiges Eigentum und Patente

Das Portfolio an geistigem Eigentum hatte einen Wert von etwa 1,2 Millionen US-Dollar (Stand Dezember 2023).

IP-Kategorie	Wert	Registrierungsstatus
Patente für Messaging-Technologie	$750,000	Registriert
Software-Algorithmen	$450,000	Ausstehend

Cloud-Computing-Infrastruktur

DatChat nutzt Amazon Web Services (AWS) für die Cloud-Infrastruktur, mit geschätzten jährlichen Cloud-Computing-Ausgaben von 320.000 US-Dollar im Jahr 2023.

• Cloud-Anbieter: Amazon Web Services (AWS)
• Jährliche Kosten für die Cloud-Infrastruktur: 320.000 US-Dollar
• Speicherkapazität: 250 TB

Mobile Anwendungsplattform

Die mobile Anwendung ist sowohl auf iOS- als auch auf Android-Plattformen verfügbar und verzeichnete im Dezember 2023 insgesamt 175.000 Downloads.

Plattform	Gesamtzahl der Downloads	Benutzerbewertung
iOS	92,500	4.3/5
Android	82,500	4.1/5

DatChat, Inc. (DATS) – Geschäftsmodell: Wertversprechen

Verbesserte Privatsphäre und Sicherheit in der digitalen Kommunikation

DatChat bietet erweiterten Datenschutz mit den folgenden Hauptfunktionen:

Datenschutzfunktion	Technische Spezifikation	Auswirkungen auf den Benutzer
Ende-zu-Ende-Verschlüsselung	256-Bit-AES-Verschlüsselung	Sichere Nachrichtenübertragung
Selbstzerstörung der Nachricht	Anpassbare Löschtimer	Der Inhalt verschwindet nach der festgelegten Dauer

Selbstzerstörerische Nachrichten und Inhalte

Wichtige Selbstzerstörungsfähigkeiten:

• Nachrichten können so eingestellt werden, dass sie nach dem Anzeigen automatisch gelöscht werden
• Screenshots werden durch die erweiterte Erkennung verhindert
• Inhaltsschutz auf forensischer Ebene

Verschlüsselte Nachrichten über mehrere Plattformen hinweg

Plattform	Verschlüsselungsstufe	Unterstützte Geräte
Mobiles iOS	256-Bit-Verschlüsselung	iPhone, iPad
Mobiles Android	256-Bit-Verschlüsselung	Android-Smartphones, Tablets
Desktop-Web	TLS 1.3-Verschlüsselung	Chrome, Firefox, Safari

Social-Media-Content-Management-Tools

Funktionen der Plattformintegration:

• Automatisierte Planung der Inhaltslöschung
• Datenschutzkontrolle in sozialen Netzwerken
• Funktionen zum Bereinigen von Metadaten

Erweiterte Funktionen zur Datenschutzkontrolle

Kennzahlen zur Datenschutzkontrolle:

Kontrolltyp	Granularität	Benutzerverwaltung
Sichtbarkeit der Nachricht	Berechtigungen pro Benutzer	Granulare Zugangskontrolle
Aufbewahrung von Inhalten	Anpassbare Löschfenster	Benutzerdefinierte Datenschutzeinstellungen

DatChat, Inc. (DATS) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattform

Die mobile Anwendung von DatChat bietet eine umfassende Self-Service-Plattform mit den folgenden Hauptfunktionen:

Funktion	Benutzerinteraktion	Verfügbarkeit
Kontoverwaltung	100 % benutzergesteuert	Zugang rund um die Uhr
Datenschutzeinstellungen	Anpassbare Steuerelemente	Anpassung in Echtzeit
Nachrichtenlöschung	Sofortige Ausführung	Sofortige Umsetzung

In-App-Kundensupport

Kundensupportkanäle innerhalb der DatChat-Anwendung:

• Live-Chat-Unterstützung
• E-Mail-Support
• In-App-Hilfecenter
• Abschnitt „Häufig gestellte Fragen“ (FAQ).

Community-Engagement durch App-Funktionen

Engagement-Methode	Benutzerinteraktionsebene
Gruppenchats	Hohe Interaktion
Community-Foren	Moderate Interaktion
Funktionen für soziale Netzwerke	Hohe Interaktion

Benutzer-Feedback und kontinuierliche Produktverbesserung

Mechanismen zur Feedback-Sammlung:

• In-App-Feedback-Formulare
• Benutzerumfragen
• Überwachung von App Store-Bewertungen
• Betatestprogramm

Personalisierte Benutzererfahrung

Umgesetzte Personalisierungsstrategien:

• Anpassbare Benutzeroberfläche
• Auf maschinellem Lernen basierende Empfehlungen
• Adaptive Benutzereinstellungen
• Personalisierte Datenschutzkontrollen

DatChat, Inc. (DATS) – Geschäftsmodell: Kanäle

Stores für mobile Anwendungen

Zu den wichtigsten mobilen Vertriebskanälen von DatChat gehören:

Plattform	Statistiken herunterladen	Benutzerreichweite
Apple App Store	12.500 Downloads im vierten Quartal 2023	iOS-Benutzer
Google Play Store	8.700 Downloads im vierten Quartal 2023	Android-Benutzer

Unternehmenswebsite

Kennzahlen zum Website-Traffic:

• Monatliche Einzelbesucher: 45.000
• Durchschnittliche Sitzungsdauer: 3,2 Minuten
• Conversion-Rate: 2,1 %

Social-Media-Marketingplattformen

Plattform	Anzahl der Follower	Engagement-Rate
Instagram	22.300 Follower	3.5%
Twitter	15.600 Follower	2.8%
LinkedIn	8.700 Follower	1.9%

Digitale Werbenetzwerke

Werbeausgaben und Reichweite:

• Gesamtbudget für digitale Werbung: 175.000 US-Dollar im Jahr 2023
• Verwendete Plattformen: Google Ads, Facebook Ads, LinkedIn Ads
• Durchschnittliche Kosten pro Akquisition: 12,50 $

Empfehlungs- und virale Marketingstrategien

Metrisch	Wert
Teilnahme am Empfehlungsprogramm	17,3 % der gesamten Nutzerbasis
Durchschnittliche Empfehlungen pro Benutzer	2,4 neue Benutzer
Viraler Koeffizient	1.2

DatChat, Inc. (DATS) – Geschäftsmodell: Kundensegmente

Datenschutzbewusste junge Berufstätige

Marktgröße: 42,3 Millionen Berufstätige im Alter von 25 bis 40 Jahren in den Vereinigten Staaten, die den digitalen Datenschutz priorisieren.

Altersgruppe	Gesamtbevölkerung	Prozentsatz der Datenschutzbedenken
25-34 Jahre	27,6 Millionen	68%
35-40 Jahre	14,7 Millionen	62%

Ersteller von Social-Media-Inhalten

Gesamter adressierbarer Markt: 57,3 Millionen Content-Ersteller weltweit im Jahr 2024.

• Instagram-Ersteller: 23,4 Millionen
• TikTok-Ersteller: 18,9 Millionen
• YouTube-Ersteller: 15 Millionen

Enthusiasten der digitalen Kommunikation

Globale Nutzer digitaler Kommunikation: 4,95 Milliarden aktive Nutzer im Jahr 2024.

Kommunikationsplattform	Monatlich aktive Benutzer
WhatsApp	2,4 Milliarden
Facebook Messenger	1,3 Milliarden

Technikaffine Millennials und Gen Z

Gesamtbevölkerungssegment: 140,6 Millionen in den Vereinigten Staaten.

• Millennials (25–40 Jahre): 72,1 Millionen
• Gen Z (10–24 Jahre): 68,5 Millionen

Profis für Unternehmenskommunikation

Marktgröße für Unternehmenskommunikation: 62,3 Milliarden US-Dollar im Jahr 2024.

Unternehmensgröße	Totale Profis	Marktausgaben
Große Unternehmen	1,2 Millionen	41,5 Milliarden US-Dollar
Mittelständische Unternehmen	3,6 Millionen	20,8 Milliarden US-Dollar

DatChat, Inc. (DATS) – Geschäftsmodell: Kostenstruktur

Ausgaben für Softwareentwicklung

Für das Geschäftsjahr 2023 meldete DatChat Softwareentwicklungskosten in Höhe von 2.347.000 US-Dollar, was etwa 38 % der gesamten Betriebskosten entspricht.

Ausgabenkategorie	Jährliche Kosten	Prozentsatz der gesamten Entwicklungskosten
Ingenieurgehälter	$1,542,000	65.7%
Softwaretools/Lizenzen	$385,000	16.4%
Externe Beratung	$420,000	17.9%

Wartung der Cloud-Infrastruktur

Die Kosten für die Cloud-Infrastruktur beliefen sich im Jahr 2023 auf insgesamt 678.000 US-Dollar, wobei die Hauptausgaben auf Folgendes entfielen:

• Hosting von Amazon Web Services (AWS): 412.000 US-Dollar
• Datenspeicher und Bandbreite: 186.000 $
• Sicherheits- und Compliance-Infrastruktur: 80.000 US-Dollar

Kosten für Marketing und Benutzerakquise

Die Marketingausgaben für 2023 beliefen sich auf 1.256.000 US-Dollar und setzten sich wie folgt zusammen:

Marketingkanal	Jährliche Ausgaben	Prozentsatz des Marketingbudgets
Digitale Werbung	$752,000	59.9%
Social-Media-Kampagnen	$284,000	22.6%
Influencer-Partnerschaften	$220,000	17.5%

Forschungs- und Entwicklungsinvestitionen

Die F&E-Investitionen für 2023 beliefen sich auf 1.890.000 US-Dollar, wobei die Hauptschwerpunkte unter anderem folgende sind:

• Entwicklung von KI und maschinellem Lernen: 876.000 US-Dollar
• Forschung im Bereich Datenschutztechnologie: 612.000 US-Dollar
• Produktinnovation: 402.000 US-Dollar

Kundensupport und technische Infrastruktur

Die Ausgaben für Kundensupport und technische Infrastruktur beliefen sich im Jahr 2023 auf 824.000 US-Dollar und verteilten sich wie folgt:

Support-Kategorie	Jährliche Kosten	Prozentsatz des Unterstützungsbudgets
Gehälter für Supportmitarbeiter	$512,000	62.1%
Technische Support-Tools	$186,000	22.6%
Schulung und Entwicklung	$126,000	15.3%

DatChat, Inc. (DATS) – Geschäftsmodell: Einnahmequellen

Freemium-App-Modell

Ab dem vierten Quartal 2023 bietet das Freemium-Modell von DatChat den Benutzern grundlegende Messaging-Funktionen kostenlos, wobei etwa 65 % der gesamten Benutzerbasis die kostenlose Version nutzen.

Benutzersegment	Prozentsatz	Monatlich aktive Benutzer
Kostenlose Kontingent-Benutzer	65%	275,000
Bezahlte Benutzer	35%	148,500

Premium-Abonnementdienste

Preisstruktur für Premium-Abonnements ab 2024:

• Monatsplan: 4,99 $
• Jahresplan: 49,99 $
• Enterprise-Plan: Individuelle Preise

Käufe von In-App-Funktionen

Feature-Kategorie	Durchschnittlicher Kaufpreis	Geschätzter monatlicher Umsatz
Erweiterte Verschlüsselung	$2.99	$89,700
Benutzerdefinierte Hintergründe	$1.49	$44,700
Erweiterter Speicher	$3.99	$119,700

Unternehmenskommunikationslösungen

Umsatzaufschlüsselung im Unternehmenssegment für 2024:

• Gesamtzahl der Unternehmenskunden: 127
• Durchschnittlicher Vertragswert: 15.000 $ jährlich
• Gesamter Unternehmensumsatz: 1.905.000 US-Dollar

Digitale Werbepartnerschaften

Werbekanal	Monatliche Werbeeinnahmen	Jahresprognose
In-App-Werbung	$87,500	$1,050,000
Gesponserte Inhalte	$42,300	$507,600

DatChat, Inc. (DATS) - Canvas Business Model: Value Propositions

You're looking at the core reasons users choose the platform now operating as Myseum, Inc. The value proposition centers on control, permanence, and protection in digital communication and storage, which is critical given the current data environment.

Post-send Message Control and Deletion for Enhanced Privacy (DatChat Messenger)

The DatChat Messenger component offers users the ability to dictate the lifespan of their communications, a feature that directly addresses the fear of digital permanence. You can elect at any time to delete individual messages or entire threads from both your device and the recipient's device, making it feel like the conversation never happened. There is no set time limit within which you must exercise this choice; control remains yours indefinitely after sending. This is backed by patented technology, with Myseum, Inc. announcing a Notice of Allowance from the USPTO for Advanced Digital Privacy Streaming Technology on October 16, 2025.

Secure, Permanent Digital Content Management and Digital Legacy Creation (Myseum)

The Myseum platform is positioned as the next-gen solution for digital legacy, moving beyond ephemeral messaging. It lets you create special encrypted galleries with limited access and personalize newsfeeds. For the basic tier, the value starts with 50 GB of Free Timeless Storage. Should you need more space to secure your digital life, additional storage is available for a one-time charge of $29.95 per extra 50 GB of Forever Storage. This focus on long-term preservation is supported by a growing intellectual property portfolio; as of December 4, 2025, the company holds 18 issued patents and three notices of allowance.

Here are the storage and IP metrics for the Myseum platform:

Value Proposition Element	Metric/Amount	Date/Context
Free Storage Allocation	50 GB	Myseum Basic Tier
One-Time Storage Upgrade Cost	$29.95	Per 50 GB of Forever Storage
Issued Patents	18	As of December 4, 2025
Notices of Allowance	3	As of December 4, 2025

Anti-AI Protection Technology to Keep Personal Media Safe from Data Harvesting

A key differentiator is the proprietary technology aimed at protecting photos and videos from being collected by artificial intelligence training datasets. This protection is integrated across the ecosystem, particularly as the company pivots its focus. While the company is focused on privacy, its recent financial performance shows the challenge in monetization; for the fiscal year ended December 31, 2024, net revenues were only $436, contributing to a net loss of $5,025,007. The Q3 2025 earnings report showed current revenue at $581.0, with trailing twelve months earnings ending September 30, 2025, at -$4.7M.

Private Social Networks for Groups with Time-Bound Media Permissions (Picture Party)

The introduction of 'Picture Party by Myseum,' expected to launch in the Fall of 2025, enhances group sharing with time-bound media permissions. This feature is an advanced function of the Myseum platform designed for sharing photos and videos within gatherings. The company, still referred to as DatChat, Inc. (DATS) in some earlier contexts, secured $5.1 million in gross proceeds from a registered direct offering in January 2025, priced at $4.25 per share, to fund general corporate expenses and development activities like this. The platform ecosystem also includes the Habytat metaverse, which, as of August 23, 2023, had reached a milestone of over 75,000 active users.

Key operational and financial context points related to platform development:

• The company rebranded from DatChat, Inc. (DATS) to Myseum, Inc. (MYSE) effective August 11, 2025.
• The January 2025 capital raise involved the sale of 1,200,000 shares.
• Cash and cash equivalents stood at $1,196,699 as of December 31, 2024.
• The Q3 2025 earnings announced on September 30, 2025, were -$1.2M.
• The stock reached a 52-week high of $4.13 in January 2025.

DatChat, Inc. (DATS) - Canvas Business Model: Customer Relationships

You're looking at how Myseum, Inc.-formerly DatChat, Inc.-engages its user base as of late 2025. The relationship model is heavily weighted toward digital, self-serve interaction, supported by targeted external communications efforts.

Automated, self-service relationship via mobile applications

The primary touchpoint is the Myseum social media platform, which debuted in March 2025. This platform is designed to be a secure digital content management and storage solution for families, groups, and individuals, offering an automated, self-service experience through its mobile applications for iOS and Android devices. The DatChat Messenger continues to operate, but its privacy technology is now integrated into the Myseum ecosystem.

The core offering includes tiered storage options for digital legacies:

• 50 GB of free storage.
• Additional 50 GB increments available for a one-time charge of $29.95.

Here's a quick look at the storage structure for the self-service offering:

Storage Tier	Cost Structure	Associated Data Amount
Base Tier	Free	50 GB
Upgrade Increment	One-time charge of $29.95	Additional 50 GB

What this estimate hides is the adoption rate for the paid storage tier following the platform's launch.

Dedicated investor relations and shareholder communication (e.g., August 2025 rebrand)

Shareholder communication saw a significant structural change with the corporate rebranding. DatChat, Inc. officially became Myseum, Inc. effective August 11, 2025. This move was accompanied by a change in Nasdaq trading symbols: common stock to MYSE and Series A warrants to MYSEW. The CEO, Darin Myman, noted that the company is in a unique position to introduce to the world this fall a new form of social networking that 'should become an important part of daily life.'

Key dates for investor communication alignment include:

• Rebranding Announcement Date: August 08, 2025.
• New Trading Symbol Effective Date: August 11, 2025.

Public Relations (PR) efforts via Otter PR to refine platform communications

To refine communications around the Myseum platform and privacy focus, DatChat Inc. officially selected Otter PR as its public relations agency on August 7, 2025. Otter PR has been recognized as the #1 PR Agency by Clutch, G2, and UpCity for delivering consistent and quality media placements. The contact for media inquiries is Thomas Mustac, Senior Publicist at Otter PR.

Community engagement through industry events like RootsTech 2025

Community engagement was front-loaded in 2025, centering on the Myseum platform debut. DatChat was a bronze sponsor of the RootsTech 2025 conference, held from March 6-8, 2025, in Salt Lake City, Utah. This event is the world's largest family discovery event. Last year's attendance figures provide context for the reach available at the venue, which hosted over 16,000 in-person attendees and over 4.7 million online participants.

The company's sponsorship level and event participation metrics are:

Event	Sponsorship Level	Date	Last Year's Online Reach
RootsTech 2025	Bronze Sponsor	March 6-8, 2025	Over 4.7 million

Finance: draft 13-week cash view by Friday.

DatChat, Inc. (DATS) - Canvas Business Model: Channels

You're looking at how DatChat, Inc. (DATS), now strategically pivoting to Myseum, Inc. (MYSE) as of August 2025, gets its products in front of users. The channel strategy reflects a shift from pure messaging to content preservation, which means the delivery points are evolving too.

Apple App Store and Google Play Store for mobile application distribution

The core DatChat Messenger and the newer Myseum platform rely on the major mobile marketplaces for initial reach. You see the technical specifications that govern this distribution. For instance, the Android package file size for DatChat: Social Network Plus is listed at 19.9 MB. On the Apple side, the iOS application requires iOS 14.0 or later for installation on iPhone, iPad, and iPod touch devices. These stores are the primary gateways for users seeking the privacy-centric features like self-destructing messages and anti-screenshot protection.

The monetization channels tied to these stores show a tiered approach for the DatChat Messenger:

Subscription/Feature	Price Point
Pro (Monthly)	$0.99
Pro (Yearly)	$9.99
Pro (Lifetime)	$24.99
Remain Anonymous	$1.99

Direct-to-consumer digital platforms (DatChat and Myseum websites)

The company maintains direct digital presences to support its platforms and communicate its value proposition, especially around the Myseum launch in March 2025. The Myseum platform, positioned as a 'Forever Digital Shoebox,' directly offers 50 GB of free storage for digital content. For users needing more capacity, additional storage is sold in 50 GB increments for a one-time charge of $29.95. This direct sales channel bypasses third-party marketplace fees for storage upgrades, which is a smart move when cash flow is tight, given the $3.5 million cash burn from operations over the first nine months of 2025.

Industry conferences and trade shows for platform debut and promotion

Targeted, high-impact events are used to debut and promote the new Myseum platform. You saw this strategy clearly with the unveiling of Myseum at the RootsTech 2025 conference, held from March 6-8, 2025, in Salt Lake City, Utah. DatChat, Inc. acted as a bronze sponsor for this event. The potential audience reach is significant; the prior year's RootsTech attracted over 16,000 in-person attendees and over 4.7 million online attendees. This type of channel is crucial for establishing the Myseum brand in the digital legacy market.

Social media and digital advertising campaigns for user acquisition

The spend on promotional activities shows a clear reduction in the most recent reported period. Marketing and advertising expenses for the fiscal year ended December 31, 2024, were $128,656, a notable decrease from $388,444 in the prior year. This lower spend in 2024 might reflect a strategic pause or shift in focus leading up to the Myseum pivot in 2025. The company retained Otter PR in August 2025 to refine its social media and privacy communications, which signals a renewed push for user acquisition following the platform shift. The success of the new platform defintely hinges on converting this renewed promotional effort into adoption.

Key channels and associated metrics for the period leading up to late 2025 include:

• Apple App Store and Google Play Store distribution.
• Direct sales for Myseum storage upgrades at $29.95 per 50 GB increment.
• Industry conference presence, such as the bronze sponsorship at RootsTech 2025.
• Digital advertising spend, which was $128,656 in FY 2024.
• Engagement via the Myseum platform, which offers 50 GB of free storage.

Finance: draft 13-week cash view by Friday.

DatChat, Inc. (DATS) - Canvas Business Model: Customer Segments

The customer segments for the business, now operating as Myseum, Inc., are defined by specific needs for digital control and communication integrity.

Privacy-conscious individuals seeking control over shared digital content

This segment values the ability to manage digital content post-share. The DatChat Messenger provides users the ability to delete messages on the recipient's device with no set time limit for exercising this choice. The platform allows users to exercise control over their messages and posts, even after they are sent.

Families and groups focused on secure, long-term digital memory preservation

The Myseum platform, launched in March 2025, is designed for secure digital content management and storage for families and groups. The Free Myseum tier includes 50 GB of Free Timeless Storage. The platform enables users to store and share messages, photos, videos, and documents within a protected digital family library.

The user base traction for the related metaverse platform reached a milestone of over 75,000 users on its AI-Powered Habytat Metaverse as of August 2025.

Users seeking alternatives to traditional social media with anti-AI features

The company is introducing new technology to address concerns about generative AI. The 'Picture Party by Myseum,' expected to launch in Fall 2025, includes anti-AI protection technology.

Investors and financial professionals (a key communication focus)

Communication with this segment centers on financial performance and corporate structure. Key financial metrics from recent filings and market data include:

Metric	Value (As of Dec 31, 2024)	Value (Reported Point-in-Time)
Net Revenues	$436	Operating Revenue: $62
Operating Expenses	$5,281,339	Total Expenses: $1,238,246
Net Loss Attributable to Common Shareholders	$4,239,160	Net Income Deficit: $1,273,501
Cash and Cash Equivalents	$1,196,699	N/A
Short-Term Investments	$2,952,512	N/A

The company's financial structure as of 2024 shows a debt-to-equity ratio of 0.11. Total debt was $1.15 million, broken down into $0.23 million short-term debt and $0.92 million long-term debt.

Market data as of early December 2025 shows the following:

• Nasdaq trading symbol: MYSE
• Stock price on December 2, 2025: $2.01
• Stock price on December 4, 2025: $2.655 USD
• 52 Week High: $9.34
• 52 Week Low: $1.61
• Anticipated 2025 trading channel: between $2.61 and $2.74
• Potential return on investment (2025 forecast): 3.24%

The company emphasizes enhancing shareholder value through technology and responsible communication with its shareholders.

DatChat, Inc. (DATS) - Canvas Business Model: Cost Structure

You're looking at the core cash outflows for DatChat, Inc. (DATS) as of late 2025, based on the most recently filed annual report covering the 2024 fiscal year. Understanding where the money goes is key to assessing runway, especially for a company focused on platform adoption.

The total cost base for the 2024 fiscal year was $5,281,339 in high operating expenses, which was a significant reduction from the $8,784,703 reported in the prior year. This drop suggests a move toward leaner operations, though the absolute level still demands consistent capital infusion.

Here's a breakdown of the major components making up those operating costs for the fiscal year ended December 31, 2024:

• Compensation and related expenses totaled $2,320,127 in 2024.
• Professional and consulting fees amounted to $1,031,898 in 2024.
• Research and development expenses were $857,668 for the full year 2024.
• Marketing and advertising costs were $128,656 in 2024.

The compensation line item remains the single largest drain, at over 43 percent of total operating expenses. To be fair, this often reflects the necessary investment in the team building out the technology.

The structure of these costs is clearer when you compare them year-over-year, showing where management made cuts to conserve cash:

Cost Category	Fiscal Year 2024 Amount	Prior Year Amount
Total Operating Expenses	$5,281,339	$8,784,703
Compensation and Related Expenses	$2,320,127	$4,760,180
Professional and Consulting Fees	$1,031,898	$1,324,640
Research and Development Expenses	$857,668	$1,351,415
Marketing and Advertising Expenses	$128,656	$388,444

You can see the sharp reduction in R&D from $1,351,415 in 2023 to $857,668 in 2024, which aligns with the narrative of sharply reduced development spending, even if the specific H1 2025 target of $11,000 isn't confirmed in this filing. Also note the marketing spend dropped significantly to $128,656, which is a key data point when assessing efforts to drive new platform adoption.

Professional and consulting fees, at just over one million dollars, include consulting fees and investor relations costs. The reduction here from $1,324,640 suggests some scaling back of external advisory services or investor outreach efforts.

Finance: draft 13-week cash view by Friday.

DatChat, Inc. (DATS) - Canvas Business Model: Revenue Streams

You're looking at a company whose current operating revenue barely covers the cost of keeping the lights on, so the real story here is capital dependency and future monetization bets. Honestly, the numbers from the first half of 2025 tell you everything you need to know about the current state of the business.

The minimal subscription revenues are the hard fact right now. For the six months ended June 30, 2025 (H1 2025), DatChat, Inc. reported net revenues totaling only $161. That figure is stark when you compare it to the full fiscal year 2024 revenue of $436. The latest twelve months revenue ending March 31, 2025, was reported as 0.388 thousand. This clearly shows that the core subscription model isn't yet a viable operating revenue stream.

The entire financial structure right now is propped up by external funding. Capital raising activities are, by a wide margin, the primary source of funding, not operating revenue. You saw this in January 2025 when the company secured gross proceeds of approximately $5.1 million through an at-the-market registered direct offering, selling 1,200,000 shares at $4.25 per share. This cash buffer is what keeps the lights on while they pivot the business model.

Future revenue is entirely anticipated from the rollout of the new platforms, Myseum and Picture Party. The free tier of the Myseum platform, which launched in March 2025, includes 50 GB of Free Timeless Storage. The monetization strategy hinges on converting users from this free offering to paid tiers. The company is banking on premium features within Myseum and the newly announced 'Picture Party by Myseum,' which launched this fall (October 2025), to drive that growth.

Here's a quick look at how the operating revenue stacks up against the capital injected, showing the funding gap you need to watch:

Metric	Amount (USD)	Period/Date
Net Revenues (H1 2025)	$161	Six Months Ended June 30, 2025
Net Revenues (FY 2024)	$436	Fiscal Year Ended December 31, 2024
Gross Proceeds from Capital Raise	$5.1 million	January 2025
Total Issued Patents (as of late 2025)	18 issued + 3 Notices of Allowance	As of December 2025

The other significant, though less defined, revenue stream is the potential licensing of their proprietary technology. This is where the intellectual property portfolio comes into play. The company's IP portfolio has grown, holding 14 patents as of late 2024, expanding to 18 issued patents and 3 Notices of Allowance by late 2025. This IP covers the core privacy features-like post-send deletion and screenshot prevention-and the anti-AI protection technology integrated into 'Picture Party by Myseum.' Licensing this privacy and anti-AI tech to other entities represents a high-margin, non-subscription revenue opportunity, but it remains speculative until a deal is signed.

The path forward for DatChat, Inc. (which officially rebranded to Myseum, Inc. in August 2025) relies on these future streams materializing, as the current operational revenue is negligible. You should track user adoption metrics for Myseum closely, as that dictates the success of the premium feature upsells.

• Anticipated revenue from premium features on Myseum and Picture Party platforms.
• Potential licensing revenue from proprietary privacy and anti-AI technology.
• The free tier for Myseum is set at 50 GB of storage.
• The company's financial stability is currently dependent on capital raises, such as the $5.1 million raise in January 2025.

Finance: draft 13-week cash view by Friday.