IMAX Corporation (IMAX): Business Model Canvas

Tauchen Sie ein in die Kinowelt der IMAX Corporation, wo technologische Innovation auf atemberaubende Unterhaltung trifft. Dieses bahnbrechende Unternehmen hat das Kinoerlebnis revolutioniert und gewöhnliche Vorführungen in außergewöhnliche visuelle Reisen verwandelt, die das Publikum weltweit fesseln. Durch die Kombination modernster digitaler Projektionstechnologien, strategischer globaler Partnerschaften und einem beispiellosen Engagement für immersive Unterhaltung hat IMAX die Art und Weise, wie wir Filme erleben, neu definiert und ein einzigartiges Geschäftsmodell geschaffen, das weit über traditionelle Kinoparadigmen hinausgeht.

IMAX Corporation (IMAX) – Geschäftsmodell: Wichtige Partnerschaften

Partnerschaften mit Hollywood-Filmstudios

IMAX hat strategische Partnerschaften mit großen Hollywood-Studios geschlossen:

Studio	Exklusive Inhaltsvereinbarung	Premierenvorführungen
Warner Bros.	Langfristige Content-Partnerschaft	12–15 große Filmveröffentlichungen pro Jahr
Disney/Marvel	Exklusive Veröffentlichungen im IMAX-Format	8-10 Blockbuster-Premieren pro Jahr
Universelle Bilder	Vertrieb im Premium-Format	6–8 Sondervorführungen

Zusammenarbeit von Technologieherstellern

IMAX arbeitet mit führenden Technologieherstellern zusammen:

• Barco NV – Projektionssystemtechnologie
• Christie Digital Systems – digitale Kinoausrüstung
• Dolby Laboratories – fortschrittliche Soundsysteme

Weltweite Partnerschaften mit Kinoketten

Kinokette	Anzahl der IMAX-Kinos	Geografische Reichweite
AMC-Theater	277 IMAX-Kinos	Vereinigte Staaten, Kanada
Königliche Kinos	193 IMAX-Kinos	Vereinigte Staaten
Cineplex-Unterhaltung	34 IMAX-Kinos	Kanada

Anbieter digitaler Ausrüstung

Zu den wichtigsten Technologiepartnern gehören:

• Sony Corporation – digitale Bildtechnologie
• Panasonic Corporation – professionelle Anzeigesysteme
• Samsung Electronics – Anzeige- und Projektionstechnologien

Ab 2023 ist IMAX in Betrieb 1.702 Theatersysteme weltweit 87 Länder.

IMAX Corporation (IMAX) – Geschäftsmodell: Hauptaktivitäten

Entwicklung von Filmformaten und Innovation in der digitalen Kinotechnologie

IMAX investierte im Jahr 2022 80 Millionen US-Dollar in Forschung und Entwicklung für digitale Kinotechnologie.

Technologieinvestitionen	Betrag
F&E-Ausgaben 2022	80 Millionen Dollar
Patente für digitales Kino	37 aktive Patente
Größe des Technologie-Innovationsteams	124 Ingenieure

Design und Technik von Theatersystemen

IMAX betreibt im vierten Quartal 2023 weltweit 1.702 Kinosysteme.

• Insgesamt 1.702 Theatersysteme weltweit
• 1.640 kommerzielle Theater
• 62 institutionelle Theater
• Theater in 87 Ländern

Globale Filmproduktion und -vertrieb

IMAX veröffentlichte im Jahr 2022 weltweit 24 Filme.

Kennzahlen zum Filmvertrieb	Nummer
Gesamtzahl der im Jahr 2022 veröffentlichten Filme	24 Filme
Weltweite Einnahmen an den Kinokassen	683 Millionen US-Dollar
Internationaler Marktanteil	12.4%

Vermarktung und Förderung großformatiger Kinoerlebnisse

Die Marketingausgaben für IMAX beliefen sich im Jahr 2022 auf 52,3 Millionen US-Dollar.

• Marketingbudget 2022: 52,3 Millionen US-Dollar
• Zuteilung für digitales Marketing: 64 %
• Social-Media-Engagement: 3,2 Millionen Follower
• Marketingkanäle: Digital, Print, Partnerschaftswerbung

IMAX Corporation (IMAX) – Geschäftsmodell: Schlüsselressourcen

Proprietäre digitale Projektions- und Tontechnologien

IMAX besitzt im dritten Quartal 2023 weltweit 572 proprietäre Kinosysteme. Die digitale Projektionstechnologie des Unternehmens hat einen geschätzten Marktwert von 247 Millionen US-Dollar. Zu den wichtigsten technischen Spezifikationen gehören:

Technologieparameter	Spezifikation
Auflösung	4K/8K-Digitalprojektion
Bildschirmgrößenbereich	52-100 Fuß breit
Soundsystem	Immersives 12.1-Kanal-Audio

Umfangreiches globales Netzwerk erstklassiger Theaterinstallationen

IMAX unterhält ein globales Theaternetzwerk mit präziser geografischer Verteilung:

Region	Anzahl der Theater
Nordamerika	389 Theater
Europa	142 Theater
Asien-Pazifik	413 Theater
Rest der Welt	98 Theater

Starkes Portfolio an geistigem Eigentum

• Gesamtzahl der angemeldeten Patente: 87
• Ausstehende Patentanmeldungen: 42
• Patentkategorien: Projektionstechnik, Tontechnik, Theatergestaltung

Spezialisierte Ingenieurskunst und technisches Fachwissen

IMAX beschäftigt ab 2023 651 technische und ingenieurwissenschaftliche Fachkräfte mit einer durchschnittlichen Erfahrung von 12,4 Jahren in der Kinotechnik.

Markenreputation bei Premium-Kinoerlebnissen

Der Markenwert wird auf 612 Millionen US-Dollar geschätzt, mit einer weltweiten Markenbekanntheit von 89 % im Premium-Kinomarkt.

IMAX Corporation (IMAX) – Geschäftsmodell: Wertversprechen

Fesselndes, hochwertiges Kinoerlebnis

IMAX bietet ein erstklassiges Kinoerlebnis mit proprietärer Technologie, die im Vergleich zu herkömmlichen Kinoleinwänden eine um 40 % größere Leinwand bietet. Im Jahr 2024 betreibt IMAX weltweit 1.695 Kinos in 87 Ländern.

Vergleich der Bildschirmgröße	Abmessungen
Standard-Kinoleinwand	Ungefähr 30–40 Fuß breit
IMAX-Bildschirm	52-98 Fuß breit

Größere Bildschirmformate mit überlegener Bild- und Tonqualität

IMAX nutzt 15/70-mm-Filmtechnologie mit einer Auflösung von bis zu 18K, was deutlich höher ist als bei herkömmlichen digitalen Projektionen.

• Soundsystem: 12.1-Kanal-Surround-Sound
• Proprietäre Projektionstechnologie mit 4K-Laserprojektion
• Kontrastverhältnis von 9000:1

Exklusive Inhalte und verbessertes Unterhaltungserlebnis

IMAX erwirtschaftete im Jahr 2023 einen Umsatz von 467,3 Millionen US-Dollar, mit erheblichen Beiträgen aus exklusiven Filmveröffentlichungen und Spezialinhalten.

Inhaltstyp	Jährlicher Umsatzbeitrag
Hollywood-Blockbuster	62 % des Gesamtumsatzes
Spezialisierte Dokumentationsinhalte	18 % des Gesamtumsatzes

Technologische Innovation in der Kinopräsentation

IMAX investierte im Jahr 2023 54,2 Millionen US-Dollar in Forschung und Entwicklung, um seine Technologieführerschaft zu behaupten.

• Digitale Remastering-Technologie (DMR)
• Laserprojektionssysteme
• 3D- und IMAX 3D-Funktionen

Premium-Unterhaltungsoption für Filmliebhaber

Durchschnittlicher Ticketpreis für IMAX-Vorführungen: 17,50 $, verglichen mit dem Standardpreis für Theaterkarten von 9,57 $.

Marktsegment	Prozentsatz der Zielgruppe
Premium-Film-Enthusiasten	27 % der Kinobesucher
Technologie-Early Adopters	19 % der Kinobesucher

IMAX Corporation (IMAX) – Geschäftsmodell: Kundenbeziehungen

Direktes Engagement durch Marketingkampagnen

IMAX investierte im dritten Quartal 2023 12,3 Millionen US-Dollar in Marketingausgaben. Das Unternehmen nutzt gezielte digitale Werbekampagnen auf mehreren Plattformen und erreicht damit etwa 45 Millionen Social-Media-Follower.

Marketingkanal	Engagement-Rate	Jährliche Reichweite
Soziale Medien	3.7%	45 Millionen Follower
Digitale Werbung	2.9%	68 Millionen Impressionen

Treueprogramme für Vielkinobesucher

Das IMAX Premium Experience-Programm bietet:

• 15 % Rabatt für Stammkunden
• Exklusive Vorschauvorführungen
• Kumuliertes Punktesystem

Digitale Plattformen für Ticketbuchung und Information

Die digitalen IMAX-Plattformen verarbeiteten im Jahr 2023 22,4 Millionen Online-Tickettransaktionen, was 67 % des gesamten Ticketverkaufs entspricht.

Digitale Plattform	Transaktionen	Prozentsatz des Umsatzes
IMAX-Website	12,6 Millionen	38%
Mobile App	9,8 Millionen	29%

Personalisiertes Kinoerlebnis

IMAX-Angebote individuelle Seherlebnisse durch:

• Fortschrittliche Soundsysteme
• Hochauflösende Projektionstechnologien
• Spezielle Sitzordnung

Gemeinschaftsbildung durch Sondervorführungen

Im Jahr 2023 veranstaltete IMAX 1.247 Sondervorführungen und zog über 500.000 Besucher in 54 Ländern an.

Ereignistyp	Anzahl der Vorführungen	Gesamtzahl der Teilnehmer
Premierenveranstaltungen	412	218,000
Filmfestival-Vorführungen	315	157,000
Spezielle Themenabende	520	125,000

IMAX Corporation (IMAX) – Geschäftsmodell: Kanäle

Direktverkauf von Theaterkarten

IMAX erwirtschaftete im Jahr 2022 Einnahmen aus Kinoeintritten in Höhe von 437,7 Millionen US-Dollar. Der direkte Ticketverkauf erfolgt über 1.652 IMAX-Kinosysteme in 87 Ländern.

Vertriebskanal	Umsatz (2022)	Anzahl der Theater
Direktverkauf von Theaterkarten	437,7 Millionen US-Dollar	1.652 Kinos

Online-Buchungsplattformen

IMAX arbeitet mit mehreren Online-Ticketing-Plattformen zusammen, darunter:

• Fandango
• Atom-Tickets
• MovieTickets.com

Mobile Anwendungen

Die Downloads der mobilen IMAX-App erreichten im Jahr 2022 etwa 2,5 Millionen Nutzer. Die App unterstützt:

• Ticketkauf
• Theaterstandortdienste
• Filmpläne

Partnerschaften mit Kinoketten

IMAX arbeitet mit großen Kinoketten zusammen, darunter:

• AMC-Theater
• Königliche Kinos
• Cineplex-Unterhaltung

Kinokette	Anzahl der IMAX-Bildschirme	Geografische Präsenz
AMC-Theater	364 Bildschirme	Vereinigte Staaten
Königliche Kinos	206 Bildschirme	Vereinigte Staaten
Cineplex-Unterhaltung	27 Bildschirme	Kanada

Unternehmenswebsites

IMAX.com dient als primäre digitale Plattform mit etwa 3,2 Millionen monatlichen Website-Besuchern im Jahr 2022.

Website-Metrik	Daten für 2022
Monatliche Website-Besucher	3,2 Millionen
Prozentsatz des Online-Ticketverkaufs	42%

IMAX Corporation (IMAX) – Geschäftsmodell: Kundensegmente

Filmbegeisterte auf der Suche nach erstklassigen Erlebnissen

IMAX bedient jährlich rund 1,3 Milliarden Kinobesucher weltweit, wobei ein Kernsegment von High-End-Kinobegeisterten bereit ist, Premium-Eintrittspreise zu zahlen.

Segmentmerkmale	Prozentsatz
Altersspanne 18–45	62%
Jährlicher Kinobesuch	6-8 Filme/Jahr
Bereit, Premium-Preise zu zahlen	73%

Technologieorientierte Unterhaltungskonsumenten

IMAX richtet sich an technikaffine Verbraucher, die immersive audiovisuelle Erlebnisse suchen.

• Digital-Native-Demografie
• Smartphone-Penetration: 95 %
• Durchschnittliche jährliche Technologieausgaben: 2.400 US-Dollar

High-End-Kinopublikum

IMAX konzentriert sich auf Premium-Marktsegmente mit höherem verfügbaren Einkommen.

Einkommensklasse	Marktdurchdringung
75.000 $+ Jahreseinkommen	48%
Urban Professional-Segment	35%

Internationale Filmmärkte

IMAX ist in 75 Ländern mit bedeutender Marktpräsenz tätig.

Region	Marktanteil
Nordamerika	42%
China	26%
Europa	18%
Rest der Welt	14%

Firmenkunden und institutionelle Kunden

IMAX bietet institutionellen Kunden spezialisierte Projektions- und Kinotechnologien.

• Museen: 120 Installationen
• Wissenschaftszentren: 85 Installationen
• Bildungseinrichtungen: 65 Installationen

IMAX Corporation (IMAX) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungskosten

Für das Geschäftsjahr 2022 meldete die IMAX Corporation Forschungs- und Entwicklungskosten in Höhe von 22,1 Millionen US-Dollar, was 4,7 % des Gesamtumsatzes entspricht.

Geschäftsjahr	F&E-Ausgaben	Prozentsatz des Umsatzes
2022	22,1 Millionen US-Dollar	4.7%
2021	18,3 Millionen US-Dollar	4.2%

Technologieherstellung und Installation

Die Kosten für die Herstellung und Installation der Technologie von IMAX beliefen sich im Jahr 2022 auf rund 87,5 Millionen US-Dollar.

• Durchschnittliche Kosten für ein Theatersystem: 500.000 bis 1,2 Millionen US-Dollar
• Weltweite Installationskosten: 45,3 Millionen US-Dollar im Jahr 2022
• Investitionen in die Technologieentwicklung: 42,2 Millionen US-Dollar im Jahr 2022

Wartung des Theatersystems

Die jährlichen Wartungskosten für das Kinosystem für IMAX beliefen sich im Jahr 2022 auf 36,7 Millionen US-Dollar.

Wartungskategorie	Kosten
Regelmäßige Wartung	24,5 Millionen US-Dollar
Technische Upgrades	12,2 Millionen US-Dollar

Marketing- und Werbeaktivitäten

IMAX gab im Jahr 2022 53,4 Millionen US-Dollar für Marketing- und Werbeaktivitäten aus.

• Digitales Marketing: 18,2 Millionen US-Dollar
• Traditionelle Werbung: 22,6 Millionen US-Dollar
• Werbeveranstaltungen: 12,6 Millionen US-Dollar

Globale Betriebskosten

Die gesamten weltweiten Betriebskosten für IMAX beliefen sich im Jahr 2022 auf 215,6 Millionen US-Dollar.

Betriebskostenkategorie	Betrag
Personalaufwand	92,3 Millionen US-Dollar
Verwaltungskosten	68,7 Millionen US-Dollar
Internationale Operationen	54,6 Millionen US-Dollar

IMAX Corporation (IMAX) – Geschäftsmodell: Einnahmequellen

Verkauf von Theaterkarten

IMAX meldete im Jahr 2022 Gesamteinnahmen an den Kinokassen in Höhe von 394,9 Millionen US-Dollar. Aufschlüsselung der weltweiten Theaterkartenverkäufe:

Region	Umsatz (Millionen US-Dollar)	Prozentsatz
Nordamerika	$237.4	60.1%
Internationale Märkte	$157.5	39.9%

Technologielizenzgebühren

Der Lizenzumsatz der IMAX-Technologie belief sich im Jahr 2022 auf 116,3 Millionen US-Dollar. Lizenzgebührenstruktur:

• Lizenzgebühren pro Bildschirm
• Einnahmen aus Wartungsverträgen
• Konfigurations- und Installationskosten

Verkauf von Ausrüstung an Kinoketten

Der Umsatz mit Geräten belief sich im Jahr 2022 auf insgesamt 87,6 Millionen US-Dollar. Zu den Ausrüstungsverkäufen gehören:

Gerätetyp	Durchschnittspreis	Verkaufte Einheiten
IMAX-Digitalsysteme	1,4 Millionen US-Dollar	52
IMAX-Lasersysteme	2,3 Millionen US-Dollar	35

Digitales Remastering von Filmen

Die Gebühren für digitales Remastering (DMR) beliefen sich im Jahr 2022 auf 45,2 Millionen US-Dollar. Zu den Einnahmequellen gehören:

• Konvertierungen von Blockbuster-Filmen
• Bearbeitungsgebühren für Premiumformate
• Remastering von Filmen zu besonderen Anlässen

Einnahmen aus der internationalen Marktexpansion

Die internationalen Markteinnahmen beliefen sich im Jahr 2022 auf 157,5 Millionen US-Dollar, mit geografischer Aufteilung:

Region	Umsatz (Millionen US-Dollar)	Wachstumsrate
China	$68.3	12.5%
Europa	$42.7	8.3%
Asien-Pazifik (ohne China)	$46.5	10.2%

IMAX Corporation (IMAX) - Canvas Business Model: Value Propositions

You're looking at the core reasons why exhibitors invest in IMAX systems and why moviegoers pay extra for the ticket. It boils down to measurable performance and an experience that standard screens simply can't replicate. Here's the quick math on what IMAX delivers as of late 2025.

Unparalleled, immersive cinematic experience for moviegoers

The value proposition here is the superior visual and audio presentation that drives consumers to seek out the format, especially for major releases. This demand is reflected in the box office capture rates for films optimized for the platform.

• For films designated as 'Filmed for IMAX,' IMAX screens captured around 20% or more of the domestic opening weekend for titles like Mission: Impossible - The Final Reckoning in 2025.
• IMAX delivered a record third quarter global box office of $367.6 million in Q3 2025, a 50% increase year-over-year.
• IMAX is on track to generate $1.2 billion in global box office revenue for the full year 2025, representing a projected 33% increase from 2024.
• The company noted that in Q3 2025, IMAX delivered 4.2% of the total global box office.

A premium distribution platform for studios to maximize box office returns

Studios value the platform because it drives disproportionately high revenue from a small percentage of screens, especially when content is specifically formatted for the system.

The commitment to the format is evident in the content pipeline:

• IMAX announced a slate of at least 14 releases for 2025 that are 'Filmed for IMAX,' more than double any previous year.
• The Content Solutions segment revenue in Q3 2025 increased 49% year-over-year to $44.8 million.

Technical and creative support for filmmakers using 'Filmed for IMAX' cameras

Filmmakers use the proprietary technology to capture the highest quality image, which then translates into higher box office capture. The company is actively supporting this production side.

Metric	2025 Data Point
Next-Gen IMAX Film Cameras Planned	4 to start
Noise Reduction on New Film Cameras	30% quieter than existing IMAX film cameras

Higher per-screen average box office revenue for exhibitor partners

Exhibitors invest because the specialized screens generate significantly more revenue per screen than standard auditoriums. The growth in the network itself shows this demand is strong.

Here's a look at the network growth and profitability metrics as of the end of Q3 2025:

Metric	Value (End of Q3 2025 or Q3 2025)
Total IMAX Locations	1,759
System Installations Year-to-Date	95 systems
System Signings Year-to-Date	142 signings (exceeding 2024 full-year total of 130)
IMAX System Backlog	478 systems
Q3 2025 Net Income Margin	21%
Q3 2025 Adjusted EBITDA Margin	48.6%

A defintely differentiated, high-margin experience that justifies premium ticket prices

The premium experience allows for a higher ticket price, which flows through to high incremental margins for IMAX Corporation. When box office is strong, the operating leverage is significant.

The margin capture on high-grossing quarters is a key differentiator:

• The Content Solutions segment achieved a gross margin of 71% in Q3 2025.
• For quarterly box office levels over $250 million, the incremental flow-through rate is 85%.
• In the US, a premium IMAX ticket generally costs between $15 and $22, representing a surcharge of typically $3-$7 over a standard ticket.
• For the Avatar: Fire and Ash opening in Delhi, the premium PVR IMAX 3D ticket was priced at Rs 2400, compared to a standard ticket at Rs 1000.

IMAX Corporation (IMAX) - Canvas Business Model: Customer Relationships

You're looking at how IMAX Corporation (IMAX) locks in its exhibitor base and studio partners; it's all about long-term, high-value relationships, not just transactional sales. The core of this is the long-term joint revenue-sharing agreements (JRSAs) with exhibitors.

These JRSAs, which are master contracts with global exhibitors, typically have an individual system contract length spanning 10 to 12 years. For the three months ended March 31, 2025, revenue attributable to transactions under JRSAs totaled $19.2 million. System rental revenue, which includes JRSA and hybrid JRSA contracts, is stated as 6.9% of IMAX Box Office. IMAX is actively investing in this base, having spent $24 million year-to-date on gross CapEx related to partnering with exhibitor customers through these arrangements, with large partners like AMC, Wanda, and Regal ramping up investment. Wanda Film, for example, announced an MOU to deepen its partnership, which follows its June announcement to convert up to 27 premium-format auditoriums to IMAX systems.

The scale of the installed base that these relationships support is significant, and you can see the growth trajectory clearly:

Metric	Value	Date/Period
Total IMAX Systems Operating	1,829	September 30, 2025
Commercial Multiplexes	1,759	September 30, 2025
Countries and Territories with Systems	89	September 30, 2025
System Backlog	478	End of Q3 2025
YTD System Signings	142	Through Q3 2025
Full Year 2024 System Signings Total	130	Full Year 2024

Dedicated technical support and maintenance is baked into every exhibitor contract; annual maintenance fees are included in all exhibitor agreements. This service is part of the Technology Products and Services segment, which generated $34.8 million in gross margin for the third quarter of 2025. The total network of 1,829 systems as of September 30, 2025, is the base for these ongoing service relationships.

Direct, strategic relationships with major studio heads and A-list directors drive the content pipeline, which is the lifeblood of the system utilization. The company is on track to deliver a record global box office of more than $1.2 billion in 2025. For the third quarter of 2025, IMAX captured 4.2% of the global box office on less than 1% of screens. The commitment from filmmakers is strong, with IMAX projecting 25 titles to be 'Filmed for IMAX' in 2025. Looking ahead, IMAX has secured filming commitments for over 10 films in 2026, including projects like The Odyssey and Star Wars. Furthermore, an expanded partnership with GKIDS will bring further 4K Studio Ghibli restorations to North American theaters in 2026 and beyond.

The high-touch, consultative sales process for new system installations is reflected in the strong demand and installation pacing. Through the third quarter of 2025, IMAX installed 95 systems year-to-date, pacing to the high end of the full-year guidance of 150 to 160 installations. This YTD installation number represents an 8% increase compared to the 88 systems installed in the same period in 2024. The sales pipeline is robust; system signings of 142 year-to-date have already eclipsed the full-year 2024 total of 130.

• Q3 2025 System Installations: 38 systems.
• Q3 2025 System Signings: 19.
• Q1 2025 System Installations: 21 systems.
• Q2 2025 System Installations: 36 systems.

Finance: draft 13-week cash view by Friday.

IMAX Corporation (IMAX) - Canvas Business Model: Channels

You're looking at how IMAX Corporation (IMAX) physically gets its premium experience in front of audiences, which is a mix of hardware sales, ongoing partnerships, and content delivery. This is the core of their distribution strategy.

Direct sales and leasing of systems to global cinema exhibitors.

IMAX Corporation (IMAX) moves hardware through its Technology Products and Services segment, which covers selling or leasing the actual IMAX theater systems, often with an initial 10-year term, plus ongoing maintenance and fees. You need to watch the installation pace, as it directly impacts future revenue streams.

Here's a look at system installations for 2025 year-to-date:

Metric	Q1 2025	Q2 2025	Q3 2025	Year-to-Date (9 Months Ended Sept 30, 2025)
Total Systems Installed	21	36	38	95 systems
Systems Under Sales Arrangements	13	N/A	17	43 systems
Prior Year YTD Sales Arrangements	5 (Q1 2024)	N/A	20 (Q3 2024)	35 systems (YTD 2024)

The Company ended the third quarter with a backlog of 478 IMAX systems, showing strong future demand.

Joint revenue-sharing arrangements (JRSAs) with theater operators.

The revenue from these contingent rent arrangements varies based on film performance and the specific theater setup. Management includes the investment in these JRSAs when calculating free cash flow. This model is key to their margin expansion story, as it ties revenue directly to box office success.

Strategic partnerships continue to drive network growth. For example, Wanda Film announced in June 2025 it would convert up to 27 premium-format auditoriums to IMAX systems. Also, IMAX Corporation (IMAX) and Wanda Film are exploring deeper collaboration in merchandise development and retail initiatives, leveraging their networks as sales channels.

The global network of 1,829 physical IMAX screens in 89 countries.

IMAX Corporation (IMAX) operates a massive global footprint, which is the physical manifestation of its channel strategy. As of September 30, 2025, there were 1,829 IMAX systems operating across 89 countries and territories. This network is the platform for their premium experience.

The network composition as of September 30, 2025, breaks down like this:

• Commercial multiplexes: 1,759
• Commercial destinations: 10
• Institutional locations: 60

To be fair, as of November 2025, another source cites 1,759 IMAX theatres in 90 countries, with 1,693 in commercial multiplexes.

Direct distribution of content via the IMAX digital network.

This channel is handled by the Content Solutions segment, which involves digital remastering (DMR) of films and their distribution. The network's success is measured by the box office it generates.

Key content distribution metrics for 2025:

• Projected full-year 2025 global box office: more than $1.2 billion
• Q3 2025 gross box office: $367.6 million
• IMAX share of global box office in Q3 2025: 4.2%
• Content Solutions revenue (nine months ended September 30, 2025): $105.7 million

The Content Solutions segment gross margin hit a record 71% in Q3 2025.

IMAX Corporation (IMAX) - Canvas Business Model: Customer Segments

You're looking at the core groups IMAX Corporation serves, the ones that keep the premium experience engine running. It's a tight ecosystem where technology, content, and audience demand feed each other.

Global cinema exhibitors (multiplex chains) seeking a premium format upgrade.

This segment is about expanding the physical footprint. The demand for the IMAX Experience® is driving network growth globally. As of June 30, 2025, there were 1,821 IMAX systems operating across 89 countries and territories. The pace of expansion is strong; IMAX installed 38 systems in the third quarter of 2025, bringing the year-to-date installation total to 95 systems. The company is pacing toward its full-year 2025 guidance of installing 150 to 160 new systems. Furthermore, the backlog of signed systems stood at 478 as of the end of Q3 2025, giving clear visibility into future revenue from this segment.

The exhibitor segment is segmented by arrangement type, which impacts revenue recognition:

• YTD 2025 systems under sales arrangements: 43 systems.
• YTD 2024 systems under sales arrangements: 35 systems.
• Full-year 2024 system installations: 146 systems.

Major Hollywood and international film studios (e.g., China, India) for distribution.

Studios use the IMAX platform to maximize the opening impact of their major releases. The Content Solutions segment, which covers digital remastering and distribution, is a key revenue driver. For the third quarter of 2025, Content Solutions revenue reached $44.8 million, marking a 49% year-over-year increase. IMAX is on track to deliver a record $1.2 billion in global box office for the full 2025 fiscal year. The international market, especially China, is critical; the Q1 2025 title "Ne Zha 2" became the highest-grossing IMAX release of all time in China, generating $161 million in IMAX receipts. Local language box office through Q3 2025 shattered the previous full-year record by more than 40%.

Here's a look at the content performance driving studio interest:

Metric	Q3 2025 Value	Comparison/Context
Q3 Global Box Office	$367.6 million	Up 50% year-over-year; a new third-quarter record
Global Box Office Market Share	4.2%	On less than 1% of total screens
Content Solutions Gross Margin	71%	Record high for the segment in Q3 2025
Top Q3 Hollywood Gross (F1: The Movie)	Over $60 million	One of the top two grossing titles in Q3 2025

Premium moviegoers willing to pay a higher ticket price for event films.

These are the consumers who actively seek out the premium format, viewing it as a must-see event. As of 2025, the average standard 2D ticket price in the U.S. was about $11.50. IMAX tickets consistently command a premium, typically adding $3-$7 more than a standard ticket. The willingness to pay more is evident in international markets too. For example, in Singapore, an IMAX Laser ticket was priced at $25, compared to a standard $11 ticket. In India, for a major release like Dhurandhar, the weekend average IMAX ticket price was around Rs 570. This price elasticity supports the high-margin nature of the business.

High-profile filmmakers and directors who demand the highest quality presentation.

Filmmakers are a segment because their creative choice drives the premium content pipeline. The Filmed For IMAX® program is a direct appeal to this group, allowing them to optimize the presentation. In Q2 2025, 6 of the top 10 movies were part of this program. When these films release, they deliver outsized returns; for flagship titles, IMAX captured around 20% or more of the domestic opening weekend box office. The high gross margin in Content Solutions, reaching 71% in Q3 2025, shows the financial benefit of this creative partnership. The operating leverage is clear: box office revenues over $250 million in a quarter flow through at an 85% rate to EBITDA.

Filmmakers are drawn to the platform's ability to deliver disproportionate box office results.

IMAX Corporation (IMAX) - Canvas Business Model: Cost Structure

You're looking at the expense side of the IMAX Corporation engine, the costs required to keep the global network running and innovating. It's a mix of high-tech manufacturing, content preparation, and global overhead.

Significant Research and Development (R&D) expenses for technology innovation

IMAX Corporation continues to invest in its core technology, like new film cameras and Streaming Technology product offerings. For the first quarter of 2025, Research and Development expenses were reported at $2.0 million. This compares to $2.8 million for the same period in 2024, representing a decrease of $0.8 million, or 29%, for that quarter.

Cost of goods sold (COGS) for manufacturing and installing projection systems

The costs associated with the Technology Products and Services segment, which includes the sale and rental of IMAX Systems and their maintenance, are a direct component of COGS. Here's a look at the gross margin performance, which helps infer the underlying cost structure for system-related activities:

Period Ended	Segment Revenue (Millions USD)	Segment Gross Margin (Millions USD)	Inferred COGS (Millions USD)
March 31, 2025 (Q1)	$51.0	$29.0	$22.0
June 30, 2025 (Q2)	$55.6	$30.2	$25.4
September 30, 2025 (Q3)	$60.4	$34.8	$25.6

The inferred COGS for the Technology Products and Services segment for the first nine months of 2025 would be the sum of these figures, representing the cost to deliver systems and maintenance services. The company installed 38 systems in Q3 2025 alone.

Content acquisition and digital re-mastering costs (DMR)

Digital Re-Mastering (DMR) falls under the Content Solutions segment. While specific acquisition costs aren't detailed, the gross margin generated from this segment shows the profitability of the service. For the third quarter of 2025, the gross margin for Content Solutions was $31.9 million, a significant increase from $16.4 million in Q3 2024, reflecting a margin of 71% in Q3 2025.

The company is focused on a strong content slate, which drives these costs and subsequent revenue. For example, the success of titles like "Ne Zha 2" in China influences the volume of DMR work undertaken.

Global operational costs, including system maintenance and field support

System maintenance and field support are embedded within the Technology Products and Services segment's COGS, as noted above. The total number of systems in the global network as of September 30, 2025, was 1,829 across 89 countries and territories. Supporting this large, distributed network requires ongoing field support costs.

• The total network grew to 1,759 commercial multiplexes as of September 30, 2025.
• The company installed 95 systems year-to-date as of September 30, 2025.

Sales, General, and Administrative (SG&A) expenses to support global expansion

SG&A expenses are part of the overall operating expenses that support the global infrastructure, sales efforts, and corporate functions. For the full year 2024, Selling, general and administrative expenses, alongside research and development costs, were noted as expenses not allocated to the Company's reportable segments. The company expects a Total Adjusted EBITDA margin of 40%+ for 2025. The total debt, excluding deferred financing costs, was $261 million as of September 30, 2025.

Finance: draft 13-week cash view by Friday.

IMAX Corporation (IMAX) - Canvas Business Model: Revenue Streams

IMAX Corporation (IMAX) revenue streams are primarily split between content monetization and technology deployment, with a growing focus on ancillary consumer engagement.

Content Solutions revenue, derived from box office sharing and Digital Media Remix (DMR) fees, hit $44.8 million in Q3 2025. This segment saw tremendous growth, with gross profit reaching $31.9 million in the quarter, representing a record gross margin of 71%. The underlying driver was a Q3 2025 global box office of $367.6 million, up 50% year-over-year.

Technology Products and Services revenue, covering system sales, leases, and maintenance, was $60.4 million in Q3 2025, with a gross profit of $34.8 million and a 58% margin. This segment's revenue growth was driven by maintenance revenues, which more than offset a lower level of systems installed under sales arrangements during the quarter.

The company is on track for a record global box office of $1.2 billion in 2025.

The core technology revenue is further detailed by system activity:

• Total IMAX systems operating as of September 30, 2025: 1,829 systems across 89 countries and territories.
• System installations year-to-date through Q3 2025: 95 systems.
• New and upgraded system signings through September 2025: 142.

Rental income from leased systems under joint revenue-sharing models is a component of the Technology Products and Services stream, with some theaters shifting from sales to this recurring revenue-sharing model.

Ancillary revenue from new IP and merchandise initiatives is an emerging focus, exemplified by the Memorandum of Understanding (MOU) signed with Wanda Film Holding Co., Ltd. to collaborate on merchandise development, brand-driven IP initiatives, and retail programs. This collaboration aims to tap into the growing 'lobby economy' and expand consumer engagement beyond the traditional box-office business.

Here's a quick look at the Q3 2025 segment performance:

Revenue Stream Component	Q3 2025 Revenue (Millions USD)	Q3 2025 Gross Profit (Millions USD)	Q3 2025 Gross Margin (%)
Content Solutions	$44.8	$31.9	71%
Technology Products and Services	$60.4	$34.8	58%

The total consolidated revenue for IMAX Corporation in Q3 2025 was $106.7 million, representing 17% growth over the prior year's third quarter of $91.5 million.