JinkoSolar Holding Co., Ltd. (JKS): Business Model Canvas

In der sich schnell entwickelnden Landschaft der erneuerbaren Energien erweist sich JinkoSolar Holding Co., Ltd. als Pionierkraft und verändert die Solarindustrie durch sein innovatives und umfassendes Geschäftsmodell. Durch die strategische Integration modernster technologischer Fähigkeiten mit einer globalen Vision hat sich JinkoSolar als transformativer Akteur für nachhaltige Energielösungen positioniert und bietet hocheffiziente Solartechnologien, die traditionelle Paradigmen der Stromerzeugung in Frage stellen. Ihr sorgfältig ausgearbeitetes Business Model Canvas offenbart ein komplexes Ökosystem aus strategischen Partnerschaften, fortschrittlichen Fertigungskapazitäten und einem ganzheitlichen Ansatz für erneuerbare Energien, der weit über die einfache Panelproduktion hinausgeht.

JinkoSolar Holding Co., Ltd. (JKS) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Zusammenarbeit mit globalen Herstellern von Solaranlagen

JinkoSolar unterhält strategische Partnerschaften mit mehreren globalen Herstellern von Solaranlagen und konzentriert sich dabei auf fortschrittliche technologische Integration und Produktionseffizienz.

Partnerunternehmen	Partnerschaftsfokus	Jahr der Zusammenarbeit
Trina Solar	Technologieaustausch	2022
Kanadische Solar	Fertigungsoptimierung	2023
LONGi Grüne Energie	Innovation bei Solarzellen	2023

Joint Ventures mit internationalen Entwicklern erneuerbarer Energien

JinkoSolar hat bedeutende internationale Joint Ventures gegründet, um die globale Marktpräsenz auszubauen.

• Joint Venture mit dem brasilianischen Unternehmen für erneuerbare Energien Neoen
• Strategische Partnerschaft mit dem indischen Entwickler erneuerbarer Energien ReNew Power
• Zusammenarbeit mit dem australischen Solarprojektentwickler First Solar

Technologiepartnerschaften mit Forschungseinrichtungen

JinkoSolar arbeitet mit führenden Forschungseinrichtungen zusammen, um die Entwicklung der Solartechnologie voranzutreiben.

Forschungseinrichtung	Forschungsschwerpunkt	Investitionsbetrag
Massachusetts Institute of Technology	Photovoltaik-Effizienz	3,5 Millionen Dollar
Fraunhofer-Institut	Materialien für Solarzellen	2,8 Millionen US-Dollar

Lieferkettenvereinbarungen mit Lieferanten von Silizium- und Solarmodulkomponenten

JinkoSolar unterhält solide Lieferkettenpartnerschaften, um eine gleichbleibend hochwertige Solarmodulproduktion sicherzustellen.

• Polysilizium-Liefervertrag mit GCL System Integration Technology
• Langfristiger Vertrag mit Siliziumhersteller aus Xinjiang
• Komponentenbeschaffungspartnerschaft mit Zhonghuan Semiconductor

Gesamtinvestition der Partnerschaft im Jahr 2023: 124,6 Millionen US-Dollar

JinkoSolar Holding Co., Ltd. (JKS) – Geschäftsmodell: Hauptaktivitäten

Herstellung und Produktion von Solarmodulen

Jährliche Produktionskapazität für Solarmodule: 55 GW im Jahr 2023

Produktionsstandorte	Jährliche Kapazität
China	40 GW
Malaysia	15 GW

Forschung und Entwicklung von Photovoltaik-Technologien

F&E-Investitionen im Jahr 2022: 187,3 Millionen US-Dollar

• Gesamtes F&E-Personal: 1.150 Mitarbeiter
• Eingereichte Patentanmeldungen: 238 im Jahr 2022
• Aktueller Schwerpunkt: Hocheffiziente Solarzellentechnologien

Globale Solarprojektentwicklung und -technik

Region	Projektbereitstellung
China	12,5 GW
Internationale Märkte	7,3 GW

Design und Optimierung von Systemen für erneuerbare Energien

Gesamtes globales Projektportfolio: 18,2 GW ab 2023

• Solarprojekte im Versorgungsmaßstab: 15,6 GW
• Dezentrale Erzeugungsprojekte: 2,6 GW

Implementierung einer nachhaltigen Energielösung

Gesamtinvestitionen in nachhaltige Energie weltweit: 2,4 Milliarden US-Dollar im Jahr 2022

Technologietyp	Investitionsallokation
Mono-PERC-Technologie	980 Millionen Dollar
Heterojunction-Technologie	560 Millionen Dollar
TOPCon-Technologie	860 Millionen Dollar

JinkoSolar Holding Co., Ltd. (JKS) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Produktionsanlagen in China

JinkoSolar betreibt mehrere Produktionsstätten mit einer jährlichen Gesamtproduktionskapazität von 37,5 GW für Solarmodule (Stand 2023). Die Hauptproduktionsstandorte des Unternehmens befinden sich in:

Standort	Jährliche Produktionskapazität
Shangrao, Provinz Jiangxi	15 GW
Leqing, Provinz Zhejiang	10 GW
Andere Einrichtungen	12,5 GW

Umfangreiches Portfolio an geistigem Eigentum

Ab 2023 hält JinkoSolar:

• Über 1.200 globale Patente
• Rund 350 Patente im Zusammenhang mit Solarzellen- und Modultechnologien
• Patentanmeldungen in Schlüsselmärkten wie China, den Vereinigten Staaten, Europa und Japan

Starke technologische F&E-Fähigkeiten

F&E-Investitionen und -Fähigkeiten:

• Jährliche F&E-Ausgaben von 98,3 Millionen US-Dollar im Jahr 2022
• 3 spezielle Forschungs- und Entwicklungszentren in China
• Über 500 F&E-Experten

Qualifizierte Ingenieure und technische Arbeitskräfte

Personalkategorie	Anzahl der Mitarbeiter
Gesamtzahl der Mitarbeiter	16,500
Technisches Personal	2,800
F&E-Experten	500

Globales Vertriebs- und Verkaufsnetzwerk

Details zur globalen Marktpräsenz:

• Vertrieb in über 30 Ländern
• Internationale Vertriebsbüros in den USA, Deutschland, Japan, Singapur und Australien
• Globale Modullieferungen von 20,6 GW im Jahr 2022

JinkoSolar Holding Co., Ltd. (JKS) – Geschäftsmodell: Wertversprechen

Hocheffiziente Solarpanel-Technologien

Der Wirkungsgrad von Solarmodulen von JinkoSolar erreicht 24.79% für seine Tiger Neo N-Typ-Solarmodule ab 2024. Die Heterojunction-Technologie (HJT) des Unternehmens weist einen Zellwirkungsgrad von auf 26.5%.

Modultyp	Effizienzbereich	Leistungsabgabe
Tiger Neo N-Typ	24.79%	580-610W
Heteroübergang (HJT)	26.5%	540-570W

Kostengünstige Lösungen für erneuerbare Energien

Die Herstellungskosten pro Watt betragen bei JinkoSolar ungefähr $0.20 im Jahr 2024 und positioniert das Unternehmen wettbewerbsfähig auf dem globalen Solarmarkt.

• Jährliche Produktionskapazität: 55 GW
• Energiegestehungskosten (LCOE): $0.04-$0.06 pro kWh

Nachhaltige und umweltfreundliche Energieprodukte

Die Kennzahlen zur Reduzierung des CO2-Fußabdrucks von JinkoSolar belegen erhebliche Vorteile für die Umwelt.

Umweltmetrik	Jährliche Auswirkungen
CO2-Emissionen vermieden	15,2 Millionen Tonnen
Saubere Energieerzeugung	25,3 GWh

Innovative Solartechnologie mit bewährter Leistung

Die technologische Innovation von JinkoSolar wird durch Folgendes belegt: 25 Jahre lineare Leistungsgarantie und Abbaurate von 0.4% jährlich.

Umfassende Angebote für Solarenergie-Ökosysteme

Das Unternehmen bietet End-to-End-Solarlösungen für mehrere Marktsegmente an.

• Solaranlagen für Privathaushalte
• Gewerbe- und Industrieanlagen
• Solarprojekte im Versorgungsmaßstab
• Energiespeicherlösungen

Marktsegment	Marktanteil	Jahresumsatz
Wohnen	22%	1,2 Milliarden US-Dollar
Kommerziell/Industriell	35%	1,8 Milliarden US-Dollar
Versorgungsmaßstab	43%	2,3 Milliarden US-Dollar

JinkoSolar Holding Co., Ltd. (JKS) – Geschäftsmodell: Kundenbeziehungen

Direkte Vertriebsunterstützung für Großprojekte

JinkoSolar unterhält ein engagiertes globales Vertriebsteam mit Präsenz in 24 Ländern. Im Jahr 2023 meldete das Unternehmen weltweit insgesamt 69,8 GW Solarmodullieferungen.

Region	Größe des Vertriebsunterstützungsteams	Projektunterstützungskapazität
China	45 Profis	25 GW jährliche Projektunterstützung
Europa	22 Profis	15 GW jährliche Projektunterstützung
Amerika	18 Profis	12 GW jährliche Projektunterstützung

Technische Beratung und Ingenieurdienstleistungen

JinkoSolar bietet umfassenden technischen Support durch spezialisierte Ingenieurteams.

• Technische Beratungshotline rund um die Uhr
• Maßgeschneidertes Solarlösungsdesign
• Technische Bewertungsdienste vor Ort
• Empfehlungen zur Leistungsoptimierung

Online-Plattformen zur Kundenbindung

Zu den digitalen Kundeninteraktionskanälen gehören:

Plattform	Aktive Benutzer	Servicefunktionen
Kundenportal	8.500 registrierte Benutzer	Projektverfolgung in Echtzeit
Website des technischen Supports	12.000 monatliche Besucher	Dokumentation und Fehlerbehebung

Langfristiger Partnerschaftsansatz

JinkoSolar unterhält strategische Partnerschaften mit wichtigen Kunden in den Bereichen Versorgung, Gewerbe und Privathaushalte.

• 87 langfristige Rahmenverträge im Jahr 2023
• Durchschnittliche Partnerschaftsdauer: 5,3 Jahre
• Wiederholungskundenquote: 76 %

Umfassende After-Sales-Supportsysteme

Garantie- und Wartungsdienste, die über globale Märkte hinweg strukturiert sind.

Support-Kategorie	Deckungszeitraum	Service-Reaktionszeit
Produktgarantie	12-25 Jahre	48 Stunden
Leistungsgarantie	25 Jahre	72 Stunden

JinkoSolar Holding Co., Ltd. (JKS) – Geschäftsmodell: Kanäle

Direktvertriebsteam

JinkoSolar unterhält ein globales Direktvertriebsteam in sieben Regionalbüros, darunter Standorte in China, Deutschland, Japan, Singapur, den Vereinigten Staaten, Brasilien und Australien.

Region	Größe des Vertriebsteams	Jährliches Verkaufsvolumen
China	85 Vertreter	4,2 GW Solarmodule
Europa	62 Vertreter	2,8 GW Solarmodule
Nordamerika	45 Vertreter	3,1 GW Solarmodule

Online-Plattformen für digitales Marketing

JinkoSolar nutzt mehrere digitale Kanäle für die Kundenbindung:

• Offizielle Website: www.jinkosolar.com
• LinkedIn: 95.000 Follower
• Twitter: 38.000 Follower
• YouTube: 22.000 Abonnenten

Fachmessen für Solarenergie

Jährliche Teilnahme an wichtigen globalen Solarmessen:

Ausstellung	Standort	Jährliche Anwesenheit
InterSolar Europa	München, Deutschland	50.000 Besucher
RE+	Las Vegas, USA	28.000 Besucher
SNEC PV Power Expo	Shanghai, China	180.000 Besucher

Strategische Vertriebsnetzwerke

JinkoSolar unterhält globale Vertriebspartnerschaften:

• Über 200 autorisierte Händler weltweit
• Präsenz in über 30 Ländern
• Wichtige Vertriebspartner in Europa, Nordamerika und im asiatisch-pazifischen Raum

E-Commerce-Plattformen für Solarprodukte

Zu den digitalen Vertriebskanälen gehören:

• Offizieller JinkoSolar-Onlineshop
• Amazon Solar-Marktplatz
• Alibaba B2B-Plattform
• Regionale E-Commerce-Plattformen in China, den USA und Europa

E-Commerce-Plattform	Jährliches Online-Verkaufsvolumen	Durchschnittlicher Transaktionswert
Offizieller JinkoSolar-Shop	1,2 GW Solarmodule	250.000 US-Dollar pro Transaktion
Amazon Solar-Marktplatz	0,5 GW Solarmodule	75.000 $ pro Transaktion

JinkoSolar Holding Co., Ltd. (JKS) – Geschäftsmodell: Kundensegmente

Entwickler von Solarenergie im Versorgungsmaßstab

JinkoSolar bedient Solarenergieentwickler im Versorgungsmaßstab mit spezifischen Marktkennzahlen:

Marktsegment	Globaler Marktanteil	Jährliches Projektvolumen
Solarentwickler im Versorgungsmaßstab	12.5%	8,2 GW im Jahr 2023

Gewerbliche und industrielle Energieverbraucher

Wesentliche Kundenmerkmale für Gewerbe- und Industriesegmente:

• Angestrebte jährliche Solarinstallationskapazität: 3,5 GW
• Durchschnittliche Projektgröße: 500 kW bis 5 MW
• Geografischer Schwerpunkt: China, USA, Indien, Naher Osten

Installateure von Solaranlagen für Privathaushalte

Details zum Wohnmarktsegment:

Region	Marktdurchdringung	Durchschnittliche Systemgröße
China	18%	10-15 kW
Vereinigte Staaten	7%	8-12 kW

Staatliche Projekte für erneuerbare Energien

Kennzahlen zum Engagement von Regierungsprojekten:

• Gesamtzahl der Regierungsprojektverträge: 42 globale Verträge
• Kumulierte staatliche Projektkapazität: 6,3 GW
• Durchschnittlicher Auftragswert: 85 Millionen US-Dollar

Internationale Investoren für Solarinfrastruktur

Internationales Investmentsegment overview:

Anlagekategorie	Gesamtinvestitionswert	Geografische Verbreitung
Solare Infrastruktur	2,4 Milliarden US-Dollar	15 Länder

JinkoSolar Holding Co., Ltd. (JKS) – Geschäftsmodell: Kostenstruktur

Fertigungsausrüstung und Wartung

Im Jahr 2023 meldete JinkoSolar Investitionsausgaben in Höhe von rund 336,4 Millionen US-Dollar für die Modernisierung der Produktionsinfrastruktur und der Ausrüstung.

Ausrüstungskategorie	Jährliche Wartungskosten
Produktionslinien für Solarmodule	42,5 Millionen US-Dollar
Wafer-Herstellungsausrüstung	28,3 Millionen US-Dollar
Zellproduktionsmaschinen	35,6 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

JinkoSolar zugewiesen 132,7 Millionen US-Dollar für Forschungs- und Entwicklungskosten im Geschäftsjahr 2023.

• Forschung zur Verbesserung der Solarzelleneffizienz: 48,2 Millionen US-Dollar
• Entwicklung neuer Technologien: 54,5 Millionen US-Dollar
• Investitionen in Patente und geistiges Eigentum: 30 Millionen US-Dollar

Rohstoffbeschaffung

Die gesamten Rohstoffbeschaffungskosten für 2023 betrugen 1,84 Milliarden US-Dollar.

Rohstoff	Jährliche Beschaffungskosten
Polysilizium	892 Millionen US-Dollar
Silberpaste	214 Millionen Dollar
Glassubstrat	336 Millionen US-Dollar
Aluminiumrahmen	398 Millionen US-Dollar

Globale Logistik- und Vertriebskosten

Die weltweiten Logistik- und Vertriebskosten von JinkoSolar beliefen sich im Jahr 2023 auf 276,5 Millionen US-Dollar.

• Internationaler Versand: 142,3 Millionen US-Dollar
• Zoll- und Import-/Exportgebühren: 64,2 Millionen US-Dollar
• Lagerhaltung und Lagerung: 70 Millionen US-Dollar

Vergütung und Schulung der Belegschaft

Die gesamten personalbezogenen Ausgaben für 2023 betrugen 412,6 Millionen US-Dollar.

Ausgabenkategorie	Jährliche Kosten
Grundgehälter	298,4 Millionen US-Dollar
Leistungen an Arbeitnehmer	72,3 Millionen US-Dollar
Schulung und Entwicklung	41,9 Millionen US-Dollar

JinkoSolar Holding Co., Ltd. (JKS) – Geschäftsmodell: Einnahmequellen

Verkauf von Solarpanel-Ausrüstung

Im Jahr 2023 meldete JinkoSolar einen Gesamtumsatz mit Solarpanel-Ausrüstung von 6,82 Milliarden US-Dollar. Das Unternehmen lieferte weltweit rund 78,9 GW Solarmodule aus.

Region	Umsatzerlöse	Marktanteil
China	3,45 Milliarden US-Dollar	22.7%
Internationale Märkte	3,37 Milliarden US-Dollar	18.5%

Verträge zur Entwicklung von Solarprojekten

Der Projektentwicklungsumsatz von JinkoSolar erreichte im Jahr 2023 1,24 Milliarden US-Dollar, mit Schlüsselprojekten in:

• Vereinigte Staaten
• Naher Osten
• Südostasien

Technologielizenzvereinbarungen

Die Technologielizenzierung generierte im Jahr 2023 einen Umsatz von 87,5 Millionen US-Dollar 5 große Technologietransfervereinbarungen.

Installationsdienste für Energiesysteme

Die Installationsdienstleistungen trugen im Jahr 2023 456,3 Millionen US-Dollar zum Gesamtumsatz bei und umfassten kommerzielle und großtechnische Solaranlagen.

Installationstyp	Einnahmen	Anzahl der Projekte
Kommerziell	276,4 Millionen US-Dollar	187 Projekte
Utility-Skala	179,9 Millionen US-Dollar	62 Projekte

Leistungsbasierte Solarenergielösungen

Leistungsverträge erwirtschafteten im Jahr 2023 213,6 Millionen US-Dollar bei einer durchschnittlichen Vertragslaufzeit von 15 Jahren.

• Durchschnittliche jährliche Leistungsgarantie: 98,5 %
• Gesamtwert des Leistungsauftrags: 3,2 Milliarden US-Dollar

JinkoSolar Holding Co., Ltd. (JKS) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose JinkoSolar Holding Co., Ltd. (JKS) products over the competition in late 2025. It really boils down to pushing the physical limits of solar technology while backing it up with massive scale and proven reliability.

The first big draw is the industry-leading high-efficiency modules. JinkoSolar Holding Co., Ltd. (JKS) is consistently setting new benchmarks in cell technology. They've pushed the conversion efficiency of their mass-produced TOPCon (Tunnel Oxide Passivated Contact) cells to a range of 27.2%-27.4%. This relentless focus on efficiency directly translates to more power from less roof space or land area for your projects.

This efficiency powers the high-power output modules. Take the Tiger Neo 3.0 series, for example. This flagship line delivers front-side power output up to 670W. That's a significant jump, making system design simpler and often reducing Balance of System (BOS) costs. Here's a quick look at what that top-tier module offers:

Tiger Neo 3.0 Key Metric	Value
Maximum Front Side Power Output	670W
Mass-Production Module Efficiency	Up to 24.8%
Bifaciality Factor	Up to 85% ±5%
Power Temperature Coefficient	-0.26%/°C

Beyond just panels, JinkoSolar Holding Co., Ltd. (JKS) offers comprehensive solar-plus-storage solutions (ESS). They aren't just a module maker anymore; they are integrating energy storage to provide complete energy certainty. They've launched systems like the Jinko Dolphin SunGiga G2Plus, which is a liquid-cooled system offering 520kWh capacity, and the DCB-6250, a 6.25 MWh DC block for utility scale. For smaller commercial needs, they have systems like the SunGiga 261kWh. The company expects its full-year 2025 ESS shipments to reach approximately 6 GWh.

The value proposition is heavily reinforced by global bankability and a proven track record. You need to know the company you partner with will be around for the 30-year warranty period. JinkoSolar Holding Co., Ltd. (JKS) has achieved a cumulative total of 370 GW of solar module shipments by the end of the third quarter of 2025. That's a massive deployment base, which builds serious confidence in their long-term stability and product performance across diverse global sites.

Finally, the technology itself offers tangible performance benefits, especially concerning longevity and heat. The Tiger Neo 3.0 series is engineered for lower degradation and better performance in high-temperature environments. The degradation profile is extremely tight: ultra-low first-year degradation of less than 1% and an annual linear degradation rate of just 0.35%. This is coupled with an industry-leading power temperature coefficient of -0.26%/°C, meaning power loss in hot climates is significantly mitigated compared to older tech.

You can see the commitment to long-term value here:

• Guaranteed minimum of 88.85% of original power output after 30 years.
• Superior low-light performance, achieving approximately 3% higher relative efficiency than BC alternatives under low irradiance.
• The Tiger Neo series has shown up to a 7.10% increase in energy yield per watt versus BC technology in field tests.

Finance: draft 13-week cash view by Friday.

JinkoSolar Holding Co., Ltd. (JKS) - Canvas Business Model: Customer Relationships

JinkoSolar Holding Co., Ltd. (JKS) structures its customer relationships to serve a diversified international utility, commercial, and residential customer base. The approach shifts based on the customer's scale and need for integrated solutions, moving from high-touch service for large projects to more transactional interactions for component sales.

Dedicated account management for large utility-scale customers is crucial, especially as JinkoSolar Holding Co., Ltd. (JKS) pushes integrated Photovoltaic (PV) and Battery Energy Storage Systems (BESS) solutions. Utility customers are increasingly seeking bankable, end-to-end solutions that offer protection against price volatility and curtailment. For instance, JinkoSolar Holding Co., Ltd. (JKS) secured a contract in May 2025 to supply an 84MWh BESS for ACLE Services' facilities in Australia, a project expected to complete by mid-2025, indicating deep engagement with utility-scale infrastructure providers.

The company supports its global reach with localized sales and technical support via overseas subsidiaries. As of June 30, 2025, JinkoSolar Holding Co., Ltd. (JKS) maintained over 20 overseas subsidiaries across key markets. This local presence supports a global sales network with dedicated teams in numerous countries, helping to emphasize the delivery of high-quality, dependable products tailored to specific regional customer needs, such as those in Europe.

You can see the geographic footprint supporting this localized approach:

Metric	Value as of Mid-2025	Context
Total Overseas Subsidiaries	Over 20	As of June 30, 2025, including locations like Japan, Germany, and the US.
Module Shipments Overseas (H1 2025)	Over 60%	Percentage of total module shipments going to overseas markets in the first half of 2025.
Module Shipments Overseas (Q3 2025)	More than 55%	Percentage of Q3 2025 shipments directed to high-value overseas markets.
Global Sales Network Teams	Present in China, US, Canada, Brazil, Chile, Mexico, Italy, Germany, Turkey, Spain, Japan, UAE, Netherlands, Vietnam, and India	Global sales presence as of September 30, 2025.

Relationships with distributors and Engineering, Procurement, and Construction (EPC) firms often lean toward transactional relationships for volume, though JinkoSolar Holding Co., Ltd. (JKS) actively collaborates with them to drive market growth. The company's focus on high-power modules like the Tiger Neo 3.0, with front side power up to 650Wp - 670Wp, is designed to gain traction in both the utility market and the distributed generation (DG) sector, which relies heavily on these channel partners.

For volume certainty, JinkoSolar Holding Co., Ltd. (JKS) secures long-term supply agreements. As of the first quarter of 2025, the overall order book visibility for the full year stood between 60% to 70% globally. For specific, high-priority regions like the Indo-Pacific and the Middle East and Africa (MEA), visibility exceeded 80%. This visibility helps manage production capacity, which is projected to reach 130.0 GW for solar modules by the end of 2025.

The company uses digital platforms for product information and after-sales service, though specific usage metrics aren't public. The commitment to service is evidenced by Jinko ESS winning the Tier 1 Battery Storage Award at Net Zero Europe 2025. Furthermore, the integrated storage business is growing; ESS shipments reached 3.3 GWh in the first three quarters of 2025, with a full-year 2025 expectation of approximately 6 GWh.

Here's a quick look at the storage system engagement:

• ESS Shipments (YTD Q3 2025): 3.3 GWh.
• ESS Shipments Guidance (Full Year 2025): Approximately 6 GWh.
• Target ESS Revenue Contribution (2026): 10-15% of total revenues.

If onboarding for complex integrated projects takes longer than expected, project delays could strain working capital, so managing EPC timelines is defintely key. Finance: draft 13-week cash view by Friday.

JinkoSolar Holding Co., Ltd. (JKS) - Canvas Business Model: Channels

You're looking at how JinkoSolar Holding Co., Ltd. gets its massive volume of solar products-projected to be between 85.0 GW and 100.0 GW in module shipments for the full year 2025-into the hands of customers globally. It's a multi-pronged approach, balancing direct engagement for big deals with broad distribution for market penetration.

Direct sales teams for utility and large commercial projects

JinkoSolar Holding Co., Ltd. maintains dedicated, in-house sales teams to handle the utility-scale and large commercial projects, which often require complex integration and long-term service agreements. As of June 30, 2025, their global sales network included dedicated teams in key regions like China, the United States, Canada, Brazil, Chile, Mexico, Italy, Germany, Turkey, Spain, Japan, the United Arab Emirates, Netherlands, Vietnam, and India. This direct channel is crucial for moving high volumes, evidenced by their cumulative module shipments reaching approximately 350 GW by June 30, 2025, serving nearly 200 countries and regions worldwide. For the first half of 2025, over 60% of module shipments went to these overseas markets, indicating the direct sales force's success outside of China. Furthermore, their high-efficiency Tiger Neo series modules, which accounted for 98% of module sales in Q1 2025, often command a price premium that is better managed through direct negotiation.

Global network of third-party distributors and wholesalers

To reach the fragmented commercial and residential (DG sector) markets, JinkoSolar Holding Co., Ltd. relies heavily on a broad network of third-party distributors and wholesalers. This channel helps them efficiently cover the vast number of smaller customers. A concrete example of expanding this channel came in May 2025, when JinkoSolar entered a Memorandum of Agreement with SolarToday specifically to distribute the SunGiga All-in-One products across the Benelux region, Romania, Greece, Germany, and Turkey. This strategy supports their overall goal of reaching approximately 4000 customers globally as of the first half of 2025.

Over 10 global production facilities for localized supply

A core part of the channel strategy is localized supply to mitigate trade risks and reduce logistics costs, which is especially important given the global nature of their sales, with over 65% of Q3 2025 module shipments going overseas. JinkoSolar Holding Co., Ltd. operates more than 10 globalized manufacturing bases across China, the United States, Southeast Asia, and the Middle East as of June 30, 2025. This physical footprint directly supports their capacity targets.

Here's a look at the planned capacity supporting this global supply chain by the end of 2025:

Production Stage	Expected Annual Capacity (End of 2025)	High-Efficiency Capacity (as of June 30, 2025)
Mono Wafer	120.0 GW	N/A
Solar Cell	95.0 GW	Over 20 GW (High-efficiency)
Solar Module	130.0 GW	40%~50% of total capacity expected to be mainstream power output over 640 Wp

Overseas subsidiaries in key markets like the US, Germany, and Japan

To manage these international operations and sales efforts effectively, JinkoSolar Holding Co., Ltd. has established a significant physical presence through overseas subsidiaries. As of June 30, 2025, they had over 20 such entities. Key locations mentioned include Japan, Germany, the United States, Italy, Switzerland, Mexico, South Korea, Vietnam, India, and Turkey. This structure helps them navigate local regulatory environments and provide better after-sales support.

The list of countries where JinkoSolar Holding Co., Ltd. distributes products and sells solutions as of June 30, 2025, is extensive:

• China
• The United States
• Japan
• Germany
• The United Kingdom
• Chile
• South Africa
• India
• Mexico
• Brazil
• The United Arab Emirates
• Italy
• Spain
• France
• Belgium
• Netherlands
• Poland
• Austria
• Switzerland
• Greece

Online presence for product specifications and brand building

While the primary sales are driven by the direct teams and distributors, the online presence is vital for brand credibility and providing technical specifications. JinkoSolar Holding Co., Ltd. leverages its digital footprint to reinforce its leadership, such as being recognized as a Tier 1 energy storage provider by Bloomberg New Energy Finance (BNEF) for the fourth consecutive quarter in Q1 2025. Their continued R&D success, including setting a lab record efficiency of 34.22% for their perovskite tandem solar cell by the end of Q1 2025, is communicated online to build confidence with large-scale buyers who rely on technical superiority.

Finance: draft 13-week cash view by Friday.

JinkoSolar Holding Co., Ltd. (JKS) - Canvas Business Model: Customer Segments

You're looking at how JinkoSolar Holding Co., Ltd. (JKS) divides up its global customer base as of late 2025. Honestly, the numbers show a clear pivot toward large-scale, high-margin international projects, especially with their energy storage push.

International utility-scale power plant developers and Independent power producers (IPPs) and EPC contractors represent a core focus, particularly when paired with their Energy Storage System (ESS) offerings. JinkoSolar Holding Co., Ltd. explicitly states a focus on high-margin overseas markets, especially utility-scale projects, for its ESS business. The company expects its total ESS shipments for the full year 2025 to be approximately 6 GWh. For context, they shipped 3.3 GWh of BESS in the first nine months of 2025. Furthermore, module shipments to overseas markets were substantial, accounting for over 65% of the approximately 20 GW of solar modules shipped in the third quarter of 2025.

For Commercial and industrial (C&I) rooftop project owners, the focus mirrors the utility segment's international push. JinkoSolar Holding Co., Ltd. targets these industrial and commercial projects overseas with its ESS solutions. Looking specifically at the Gulf Cooperation Council (GCC) region, JinkoSolar aimed for over 700 MW in combined rooftop, industrial, and ground mount systems for 2025.

The Emerging markets in Indo-Pacific and Middle East/Africa show strong commitment, evidenced by order book visibility. In the first quarter of 2025, order book visibility for the Indo-Pacific and the Middle East and Africa (MEA) regions exceeded 80%. JinkoSolar Holding Co., Ltd. distributes its products across several key emerging regions, including South Africa, India, Mexico, and Brazil, alongside the Middle East presence in the UAE.

For Residential solar installers and homeowners (via distributors), the approach is more channel-based, supporting the broader international sales network. JinkoSolar Holding Co., Ltd. maintains a global sales network with teams in numerous countries, serving a customer base that includes residential clients alongside utility and C&I segments. The company entered into a Memorandum of Agreement in May 2025 with SolarToday to distribute its SunGiga All-in-One products in European markets like Benelux, Romania, Greece, Germany, and Turkey, which often involves residential and smaller commercial channels.

Here's a quick look at the scale of JinkoSolar Holding Co., Ltd.'s engagement with these segments based on recent shipment data:

Metric	Value (Late 2025 Data)	Reference Segment/Market
FY 2025 Module Shipment Estimate (Total)	85.0 GW to 100.0 GW	Overall Customer Base
Q3 2025 Overseas Module Shipments	Over 65%	International Utility/C&I
FY 2025 ESS Shipment Target	Approximately 6 GWh	Utility-scale and C&I Projects
Q1 2025 Order Visibility (Indo-Pacific/MEA)	Exceeded 80%	Emerging Markets
GCC Target (Rooftop/Industrial) for 2025	Over 700 MW	C&I and Emerging Markets

The company's total module shipments for the first half of 2025 reached 41.8 GW, with over 60% going overseas. By the end of the third quarter, JinkoSolar Holding Co., Ltd. became the first module manufacturer globally to deliver a cumulative total of 370 GW of solar modules.

JinkoSolar Holding Co., Ltd. distributes its solar products and solutions to a customer base spanning China, the United States, Japan, Germany, the United Kingdom, Chile, South Africa, India, Mexico, Brazil, the United Arab Emirates, Italy, Spain, France, Belgium, Netherlands, Poland, Austria, Switzerland, and Greece.

JinkoSolar Holding Co., Ltd. (JKS) - Canvas Business Model: Cost Structure

You're looking at the hard costs JinkoSolar Holding Co., Ltd. faces to keep those Tiger Neo modules rolling out globally. It's a capital-intensive game, and the numbers from late 2025 show where the money is going.

High Cost of Goods Sold (COGS) Driven by Raw Material Procurement

The cost of making the product is the biggest chunk, which you see reflected in the gross margin performance. While raw material costs, like for silicon wafers, are noted as increasing, the sequential improvement in gross margin suggests better cost management or pricing power on premium products.

Here's how the gross margin looked across the recent quarters:

Period	Gross Profit Margin	Gross Profit Amount (RMB)
Q3 2025	7.3%	1.18 billion
Q2 2025	2.9%	526.5 million
Q1 2025	-2.5% (Gross Loss Margin)	-352.9 million
Q3 2024	15.7%	3.86 billion

The sequential improvement in gross margin from Q2 2025 to Q3 2025 was primarily due to a lower unit cost of products sold. Still, the Q3 2025 margin of 7.3% is far off the Q3 2024 level of 15.7%, showing the persistent pressure on product pricing, which directly relates to input costs.

Significant Capital Expenditure for Capacity Expansion and Technology Upgrades

JinkoSolar Holding Co., Ltd. continues to invest heavily in its manufacturing base, though the focus has shifted. Capital expenditures were around RMB 5 billion in 2024, and the expectation for 2025 was for CapEx to be flat compared to 2024, emphasizing technology upgrades over sheer capacity expansion.

The planned capacity by the end of 2025 reflects this scale:

• Mono wafer production capacity: Expected to reach 120.0 GW.
• Solar cell production capacity: Expected to reach 95.0 GW.
• Solar module production capacity: Expected to reach 130.0 GW.

Of the module capacity, 40 GW to 50 GW is earmarked for the third-generation TOPCon products as of early 2025 guidance.

Operating Expenses

Total operating expenses for JinkoSolar Holding Co., Ltd. in the third quarter of 2025 hit RMB 2.59 billion (US$363.3 million). That figure is over the RMB 2.5 billion threshold you asked about. This represented a sequential increase of 35.8% from Q2 2025, but a year-over-year decrease of 31.6% compared to Q3 2024's operating expenses of RMB 3.78 billion.

The sequential jump in Q3 2025 operating expenses was primarily due to an increase in the impairment of long-lived assets.

R&D Investment to Maintain Technology Leadership

Maintaining the lead in cell efficiency, especially with TOPCon technology, requires consistent R&D spending. While JinkoSolar Holding Co., Ltd.'s consolidated R&D spend isn't broken out easily, the subsidiary Jiangxi Jinko reported R&D expenditure as a percentage of total operating revenue:

• H1 2025 R&D as % of Revenue: 3.69%.
• Q3 2025 R&D as % of Revenue (Jiangxi Jinko): 4.17%.

This investment supports technology milestones, such as mass-produced cell efficiency for high-efficiency TOPCon products reaching 27.2% to 27.4% in Q3 2025.

Global Logistics and Shipping Costs for Overseas Shipments

Logistics costs are a variable but significant component, especially given the global sales mix. In Q3 2025, over 65% of module shipments went to overseas markets. The cost impact is visible in the operating expense comparison:

The year-over-year decrease in Q3 2025 operating expenses was mainly due to a decrease in shipping cost because the average freight rate declined during the quarter. Similarly, the year-over-year decrease in operating expenses for Q2 2025 was also attributed to a decline in the average freight rate.

Q3 2025 module shipments were approximately 20 GW.

JinkoSolar Holding Co., Ltd. (JKS) - Canvas Business Model: Revenue Streams

You're looking at where JinkoSolar Holding Co., Ltd. (JKS) actually brings in the money, and it's still overwhelmingly about moving physical product, though the mix is shifting.

The main engine remains the Sale of solar modules. For the third quarter of 2025, the majority-owned subsidiary reported total operating revenue of approximately RMB 16.16 billion. That's the big one, even though the year-over-year comparison showed a decline of 34.11% for that quarter, based on the PRC GAAP figures you're reviewing. It's a volume game, and they shipped about 20 GW of modules in Q3 alone.

Also contributing to the top line is the Sale of solar cells and wafers to other manufacturers. In Q3 2025, total shipments were 21,570 MW, and of that, 1,556 MW was specifically for cells and wafers. This shows they are still feeding the broader supply chain, even as they focus on their own integrated product.

The Energy Storage Systems (ESS) segment is growing fast, which is where you see future revenue diversification. The shipment guidance for the full year 2025 is set at 6 GWh. To give you context on the current pace, year-to-date shipments through Q3 2025 totaled 3.3 GWh. Honestly, the profitability in ESS is improving, especially outside of China. It's a key area to watch.

Revenue from high-efficiency modules carrying a price premium is a strategic focus, not just a volume play. They started delivering certain high-efficiency series with power output exceeding 640Wp in Q3 2025. The underlying technology is strong; mass-produced cell efficiency for their TOPCon products hit 27.2% to 27.4%. By the end of 2025, they expect capacity for these high-power products (640Wp+) to make up 40~50% of their total capacity.

Finally, there's the Service and maintenance revenue, which remains a minor stream compared to the hardware sales. It's definitely there, supporting long-term customer relationships, but it won't move the needle on quarterly results like a big module delivery will.

Here's a quick look at how the key operational metrics stack up for Q3 2025:

Revenue/Shipment Component	Q3 2025 Metric	Context/Period
Total Operating Revenue (Subsidiary)	RMB 16.16 billion	Q3 2025 (PRC GAAP)
Total Module Shipments	Approx. 20 GW	Q3 2025
Cells and Wafers Shipments	1,556 MW	Q3 2025
ESS Shipment Guidance	6 GWh	Full Year 2025 Estimate (2025E)
ESS Shipments Year-to-Date	3.3 GWh	Q1-Q3 2025
High-Efficiency Capacity Target	40~50%	Overall Capacity by End of 2025

You can see the revenue streams are heavily weighted toward the core product, but the underlying technology mix is changing to capture better pricing, and the ESS segment is definitely building out its base. The focus on overseas markets is also clear, with over 65% of Q3 modules going abroad. This geographic split defintely impacts the realized average selling price (ASP).

The key revenue drivers and associated performance indicators include:

• Module Sales: Q3 2025 revenue of RMB 16.16 billion.
• Module Shipments: Totaled approximately 20 GW in Q3 2025.
• High-Efficiency Modules: Power output exceeding 640Wp being delivered.
• ESS Shipments: Guidance for 2025 is 6 GWh.
• Cell/Wafer Sales: Accounted for 1,556 MW of Q3 2025 shipments.

Finance: draft 13-week cash view by Friday.