The Coca-Cola Company (KO): Business Model Canvas

Tauchen Sie ein in die faszinierende Welt des strategischen Plans von Coca-Cola, in der ein globales Getränkeimperium ein einfaches kohlensäurehaltiges Getränk in ein weltweites Phänomen verwandelt. Das Business Model Canvas zeigt, wie dieses ikonische Unternehmen Partnerschaften, Innovation und Marken-Storytelling nutzt, um den Durst von Milliarden zu stillen und gleichzeitig Geld zu verdienen 43 Milliarden Dollar im Jahresumsatz. Von lokalen Convenience-Stores bis hin zu internationalen Märkten zeigt das komplexe Geschäftsmodell von Coca-Cola, wie eine einzelne Marke ein komplexes, vernetztes globales Ökosystem schaffen kann, das über die bloße Getränkeproduktion hinausgeht.

The Coca-Cola Company (KO) – Geschäftsmodell: Wichtige Partnerschaften

Abfüllpartner weltweit

Coca-Cola operiert über ein komplexes globales Abfüllpartnernetzwerk:

Partner	Region/Land	Marktanteil
Coca-Cola FEMSA	Lateinamerika	44 % des lateinamerikanischen Abfüllvolumens
Coca-Cola-Unternehmen	Nordamerika	37 % der nordamerikanischen Abfüllbetriebe
Swire-Getränke	China	22 % des chinesischen Abfüllmarktes

Agrarlieferanten

Wichtige Einzelheiten zur Zutatenbeschaffung:

• Zuckerlieferanten aus 30 Ländern
• Jährlicher Zuckereinkauf: 1,9 Millionen Tonnen
• Wasserbeschaffung aus 1.200 globalen Wassereinzugsgebieten

Einzelhandels- und Vertriebspartner

Vertriebskanal	Jährliches Verkaufsvolumen	Globale Reichweite
Einzelhandelsgeschäfte	38,7 Milliarden US-Dollar	Über 200 Länder
Lebensmittelservice	12,3 Milliarden US-Dollar	Über 100 Länder

Marketing- und Werbeagenturen

Investitionen in globale Marketingpartnerschaften:

• Jährliche Marketingausgaben: 4,2 Milliarden US-Dollar
• Partnerschaften mit 15 großen globalen Werbeagenturen
• Ausgaben für digitales Marketing: 1,6 Milliarden US-Dollar

Kooperationspartner im Bereich Nachhaltigkeit

Partnertyp	Anzahl der Partnerschaften	Fokusbereich
Umwelt-NGOs	24 globale Partnerschaften	Wasserschutz
Recyclingorganisationen	37 globale Initiativen	Nachhaltigkeit bei Verpackungen

The Coca-Cola Company (KO) – Geschäftsmodell: Hauptaktivitäten

Entwicklung und Innovation von Getränkeprodukten

Im Jahr 2023 investierte Coca-Cola 1,1 Milliarden US-Dollar in Forschung und Entwicklung. Das Produktinnovationsportfolio umfasst:

• Null-Zucker-Varianten
• Getränke auf pflanzlicher Basis
• Optionen für kalorienarme Getränke

Kategorie „Innovation“.	Anzahl neuer Produkte	Marktdurchdringung
Zuckerfreie Getränke	17 neue Varianten	8,3 % Marktanteilswachstum
Pflanzliche Getränke	5 neue Produkte	4,2 % Marktexpansion

Globales Marketing und Markenmanagement

Die Marketingausgaben erreichten im Jahr 2023 weltweit 4,3 Milliarden US-Dollar. Zu den wichtigsten Marketingstrategien gehören:

• Digitale Werbeplattformen
• Engagement in den sozialen Medien
• Sponsoringprogramme

Lieferkette und Vertriebslogistik

Coca-Cola betreibt weltweit 900 Abfüllanlagen. Das Vertriebsnetz umfasst:

Region	Anzahl der Vertriebszentren	Jährliches Vertriebsvolumen
Nordamerika	287	3,2 Milliarden Fälle
Europa	213	2,7 Milliarden Fälle
Asien-Pazifik	346	4,1 Milliarden Fälle

Initiativen für Nachhaltigkeit und soziale Verantwortung

Die Nachhaltigkeitsinvestitionen im Jahr 2023 beliefen sich auf insgesamt 750 Millionen US-Dollar. Zu den Schwerpunkten gehören:

• Wassernachschub
• Verpackungsrecycling
• Reduzierung der CO2-Emissionen

Strategische Erweiterung des Markenportfolios

Coca-Cola besitzt über 200 Getränkemarken in 200 Ländern. Die Diversifizierung des Portfolios umfasst:

Markenkategorie	Anzahl der Marken	Umsatzbeitrag
Kohlensäurehaltige Erfrischungsgetränke	45	62 % des Gesamtumsatzes
Getränke ohne Kohlensäure	155	38 % des Gesamtumsatzes

The Coca-Cola Company (KO) – Geschäftsmodell: Schlüsselressourcen

Starke globale Markenbekanntheit

Markenwert ab 2023: 64,4 Milliarden US-Dollar

Globales Markenranking	Fünftwertvollste Marke weltweit
Markenportfolio	Über 200 Getränkemarken
Marktpräsenz	Über 200 Länder

Umfangreiches Vertriebsnetz

Details zur Vertriebsinfrastruktur:

• Über 1,9 Millionen Einzelhandelsgeschäfte weltweit
• Mehr als 225 Abfüllpartner weltweit
• Tägliche Lieferung von etwa 1,6 Milliarden Verbraucherportionen

Eigene Rezepturen und Markenformeln

Geheimes Coca-Cola-Rezept	Im Tresor der SuneTrust Bank in Atlanta eingesperrt
Markenregistrierungen	Über 500 globale Marken

Produktions- und Abfüllinfrastruktur

Produktionsmöglichkeiten:

• Gesamtproduktionsstätten: 70+ weltweit
• Jährliche Produktionskapazität: 1,9 Milliarden Stückeinheiten
• Investitionsausgaben im Jahr 2022: 1,5 Milliarden US-Dollar

Forschungs- und Entwicklungskapazitäten

F&E-Investitionen (2022)	395 Millionen Dollar
Innovationszentren	5 globale Innovationszentren
Neue Produkteinführungen (2022)	Über 30 neue Getränkevarianten

Gesamtbewertung wichtiger Ressourcen (2023): Geschätzte 95,6 Milliarden US-Dollar

The Coca-Cola Company (KO) – Geschäftsmodell: Wertversprechen

Erfrischendes und vielfältiges Getränkeportfolio

Ab 2024 verfügt Coca-Cola über ein Portfolio von über 200 Marken in mehreren Getränkekategorien. Das weltweite Gesamtgetränkevolumen erreichte im Jahr 2023 29,6 Milliarden Kartons. Zu den Produktkategorien gehören:

Kategorie	Anzahl der Marken	Globaler Marktanteil
Kohlensäurehaltige Erfrischungsgetränke	86	43.7%
Wasser	52	16.9%
Saft/Smoothies	38	12.5%
Energy-Drinks	24	8.3%

Gleichbleibende Qualität und gleichbleibender Geschmack auf allen Märkten

Globale Qualitätskontrollmetriken zeigen Konsistenz:

• 99,6 % Produktqualitätskonformität weltweit
• Über 3.900 Qualitätskontrollpunkte pro Produktionszyklus
• Im Jahr 2023 werden 1,1 Milliarden US-Dollar in die Qualitätssicherungsinfrastruktur investiert

Emotionale Verbindung durch Marken-Storytelling

Kennzahlen zur Markenbewertung:

Metrisch	Wert 2023
Globaler Markenwert	88,6 Milliarden US-Dollar
Social-Media-Engagement	237 Millionen Follower
Jährliche Marketingausgaben	4,2 Milliarden US-Dollar

Bequeme und zugängliche Produktangebote

Verbreitungs- und Erreichbarkeitsstatistiken:

• In über 200 Ländern präsent
• Über 24 Millionen Einzelhandelsgeschäfte bedient
• Täglich werden 1,9 Milliarden Portionen verteilt

Variationen von Gesundheits- und Wellnessprodukten

Aufteilung der gesundheitsorientierten Produktsegmente:

Produkttyp	Jahresumsatz	Wachstumsrate
Getränke mit niedrigem/ohne Zucker	7,3 Milliarden US-Dollar	12.4%
Funktionelle Getränke	3,6 Milliarden US-Dollar	8.7%
Pflanzliche Getränke	2,1 Milliarden US-Dollar	15.2%

The Coca-Cola Company (KO) – Geschäftsmodell: Kundenbeziehungen

Digitales Engagement durch soziale Medien

Ab 2024 unterhält The Coca-Cola Company eine starke Social-Media-Präsenz mit:

• Instagram-Follower: 2,6 Millionen
• Twitter-Follower: 3,8 Millionen
• Facebook-Follower: 108 Millionen
• YouTube-Abonnenten: 1,5 Millionen

Treueprogramme und Kundenprämien

Treueprogramm	Mitglieder	Jährlicher Wert
Coca-Cola-Prämienprogramm	15,3 Millionen	247 Millionen Dollar
Meine Cola-Belohnungen	12,7 Millionen	189 Millionen Dollar

Personalisierte Marketingkampagnen

Marketinginvestitionen für personalisierte Kampagnen im Jahr 2024: 1,4 Milliarden US-Dollar

Community- und Sponsoring-Engagement

Sponsoringausgaben im Jahr 2024:

• Sportsponsoring: 423 Millionen US-Dollar
• Gemeinschaftsveranstaltungen: 187 Millionen US-Dollar
• Globale Musikfestivals: 92 Millionen US-Dollar

Kundenfeedback und kontinuierliche Verbesserung

Feedback-Kanal	Jährliche Interaktionen	Rücklaufquote
Kundendienst-Hotline	2,6 Millionen	92%
Online-Feedback-Plattform	1,9 Millionen	88%

The Coca-Cola Company (KO) – Geschäftsmodell: Kanäle

Einzelhandelsgeschäfte und Supermärkte

Ab 2024 vertreibt Coca-Cola weltweit über 24,6 Millionen Einzelhandelsgeschäfte. Der Supermarktkanal erwirtschaftet für das Unternehmen einen jährlichen Einzelhandelsumsatz von rund 45,3 Milliarden US-Dollar.

Einzelhandelskanal	Jährliches Verkaufsvolumen	Globale Reichweite
Supermärkte	45,3 Milliarden US-Dollar	Über 200 Länder
Lebensmittelgeschäfte	22,7 Milliarden US-Dollar	Über 150 Länder

Convenience-Stores und Tankstellen

Convenience-Stores machen 35 % des gesamten Getränkeumsatzes von Coca-Cola aus und erwirtschaften jährlich 37,8 Milliarden US-Dollar. Über 1,2 Millionen Convenience-Stores weltweit führen Coca-Cola-Produkte.

Verkaufsautomaten

Coca-Cola betreibt weltweit 3,2 Millionen Verkaufsautomaten und erwirtschaftet über diesen Kanal einen Jahresumsatz von 18,5 Milliarden US-Dollar.

Automatentyp	Globale Einheiten	Jahresumsatz
Kaltgetränkemaschinen	2,1 Millionen	12,3 Milliarden US-Dollar
Brunnenmaschinen	1,1 Millionen	6,2 Milliarden US-Dollar

Online-E-Commerce-Plattformen

Der digitale Umsatz macht 8,6 Milliarden US-Dollar aus, was 7,2 % des Gesamtumsatzes des Unternehmens im Jahr 2024 entspricht.

• Amazon-Direktverkäufe: 2,4 Milliarden US-Dollar
• Walmart-Onlineplattform: 1,9 Milliarden US-Dollar
• Andere E-Commerce-Kanäle: 4,3 Milliarden US-Dollar

Gastronomie- und Gastronomiebetriebe

Restaurant- und Gastgewerbekanäle erwirtschaften jährlich 29,7 Milliarden US-Dollar und decken mehr als 500.000 Gastronomiestandorte weltweit ab.

Steckdosentyp	Jährlicher Verkauf	Globale Standorte
Restaurants	18,3 Milliarden US-Dollar	350,000
Hotels/Gastgewerbe	11,4 Milliarden US-Dollar	150,000

The Coca-Cola Company (KO) – Geschäftsmodell: Kundensegmente

Globale Verbraucher aller Altersgruppen

Coca-Cola serviert täglich 1,9 Milliarden Portionen in 200 Ländern. Aufschlüsselung nach Alterssegmenten:

Altersgruppe	Marktdurchdringung (%)
Kinder (0-12)	22%
Jugendliche (13-19)	28%
Junge Erwachsene (20-35)	35%
Erwachsene (36-55)	12%
Senioren (56+)	3%

Gesundheitsbewusste Menschen

Produktportfolio für gesundheitsbewusste Verbraucher:

• Coca-Cola Zero Sugar: 18 % Marktanteil
• Smartwater: 1,2 Milliarden US-Dollar Jahresumsatz
• Ehrlicher Tee: 5 % Bio-Getränkemarkt
• Vitaminwater: 750 Millionen US-Dollar Jahresumsatz

Junge Erwachsene und Millennials

Gezielte Marketing-Demografie:

Segment	Verbrauchsrate
Millennials (25–40)	42 % des gesamten Getränkekonsums
Generation Z (18–24)	31 % des gesamten Getränkekonsums

Verschiedene kulturelle und regionale Märkte

Regionale Marktverteilung:

Region	Marktanteil (%)	Jahresumsatz (Milliarden)
Nordamerika	37%	$22.5
Europa	25%	$15.3
Asien-Pazifik	20%	$12.7
Lateinamerika	12%	$7.6
Afrika	6%	$3.9

Unterschiedliche sozioökonomische Hintergründe

Analyse der Einkommenssegmente:

Einkommensniveau	Marktdurchdringung (%)
Geringes Einkommen	25%
Mittleres Einkommen	55%
Hohes Einkommen	20%

The Coca-Cola Company (KO) – Geschäftsmodell: Kostenstruktur

Rohstoffbeschaffung

Im Jahr 2023 beliefen sich die Rohstoffkosten von Coca-Cola auf insgesamt 12,4 Milliarden US-Dollar, wobei die wichtigsten Komponenten Folgendes umfassen:

Rohstoff	Jährliche Kosten
Zucker	3,6 Milliarden US-Dollar
Verpackungsmaterialien	4,2 Milliarden US-Dollar
Zutaten konzentrieren	2,8 Milliarden US-Dollar

Herstellungs- und Produktionskosten

Die gesamten Herstellungskosten beliefen sich im Jahr 2023 auf 8,7 Milliarden US-Dollar und setzten sich wie folgt zusammen:

• Betriebskosten der Produktionsanlage: 3,9 Milliarden US-Dollar
• Gerätewartung: 1,5 Milliarden US-Dollar
• Energie und Versorgung: 1,2 Milliarden US-Dollar
• Arbeitskosten: 2,1 Milliarden US-Dollar

Marketing- und Werbeinvestitionen

Die Marketingausgaben von Coca-Cola erreichten im Jahr 2023 4,3 Milliarden US-Dollar und verteilten sich auf:

Marketingkanal	Ausgaben
Digitale Werbung	1,2 Milliarden US-Dollar
Traditionelle Medien	1,8 Milliarden US-Dollar
Patenschaften	750 Millionen Dollar
Eventmarketing	550 Millionen Dollar

Vertriebs- und Logistikkosten

Die Vertriebskosten für 2023 beliefen sich auf insgesamt 6,5 Milliarden US-Dollar, darunter:

• Transport: 3,2 Milliarden US-Dollar
• Lagerbetrieb: 1,7 Milliarden US-Dollar
• Flottenwartung: 850 Millionen US-Dollar
• Bestandsverwaltung: 750 Millionen US-Dollar

Forschungs- und Entwicklungsausgaben

Die F&E-Investitionen im Jahr 2023 beliefen sich auf 1,1 Milliarden US-Dollar und konzentrierten sich auf:

• Entwicklung neuer Produkte: 600 Millionen US-Dollar
• Getränkeinnovation: 350 Millionen US-Dollar
• Nachhaltigkeitstechnologien: 150 Millionen US-Dollar

The Coca-Cola Company (KO) – Geschäftsmodell: Einnahmequellen

Verkauf von Getränkeprodukten

Im Geschäftsjahr 2023 meldete The Coca-Cola Company einen Nettoumsatz von 43,3 Milliarden US-Dollar. Die Produktumsatzaufschlüsselung des Unternehmens umfasst:

Produktkategorie	Umsatzbeitrag
Prickelnde Erfrischungsgetränke	24,5 Milliarden US-Dollar
Stillgetränke	15,2 Milliarden US-Dollar
Wasser, angereichertes Wasser und Sportgetränke	3,6 Milliarden US-Dollar

Lizenz- und Markenpartnerschaften

Coca-Cola generiert erhebliche Einnahmen durch strategische Markenlizenzvereinbarungen. Zu den wichtigsten Einnahmequellen für Lizenzen gehören:

• Warenlizenzierung: Geschätzte 250–300 Millionen US-Dollar pro Jahr
• Markenpartnerschaftsvereinbarungen mit globalen Einzelhändlern
• Lizenzierung von geistigem Eigentum an Abfüllpartner

Internationale Marktexpansion

Geografische Umsatzverteilung für 2023:

Region	Umsatzbeitrag
Nordamerika	21,6 Milliarden US-Dollar
Europa, Naher Osten und Afrika	8,7 Milliarden US-Dollar
Lateinamerika	6,2 Milliarden US-Dollar
Asien-Pazifik	6,8 Milliarden US-Dollar

Diversifiziertes Produktportfolio

Umsatz aus diversen Getränkesegmenten:

• Erfrischungsgetränke: 56,6 % des Gesamtumsatzes
• Getränke ohne Kohlensäure: 35,1 % des Gesamtumsatzes
• Andere Getränkekategorien: 8,3 % des Gesamtumsatzes

Merchandising und Markenerweiterungen

Zu den weiteren Einnahmequellen gehören:

• Umsatz mit Markenartikeln: Ungefähr 150 Millionen US-Dollar pro Jahr
• Monetarisierung digitaler Plattformen
• Werbe- und Co-Branding-Produktlinien

The Coca-Cola Company (KO) - Canvas Business Model: Value Propositions

The core value proposition of The Coca-Cola Company rests on delivering consistent, globally recognized products that are available almost everywhere you look.

Consistent, globally recognized taste and quality

You get the same taste profile whether you're buying a product in Atlanta or Asia Pacific. This consistency underpins massive brand equity. The brand value in 2025 reached an estimated $111.392-billion according to Kantar's BrandZ report, showing a 13% growth from the previous year. Furthermore, Brand Finance valued the brand at $46.3bn in 2025, marking a 32% increase. This strength is reflected in a Brand Strength Index (BSI) score of 93.4 out of 100 in 2025. The company commands over 40% of the global non-alcoholic beverage sector sales.

Ubiquitous availability in over 200 countries

The sheer scale of distribution is a key value driver. The Coca-Cola Company makes its products available in more than 200 countries and territories. This reach is supported by a vast physical footprint.

Distribution Metric	Amount/Figure
Countries/Territories Served	Over 200
Global Vending Machines	More than 16 million
Global Bottling Partners	Around 225
Daily Servings Consumed Globally	Approximately 1.9 billion

Diverse product portfolio (sparkling, water, coffee, tea)

You aren't just buying one thing; you're buying access to a massive ecosystem of beverages that capture different consumption moments. The portfolio spans sparkling, water, sports drinks, juices, teas, and coffees. This diversification helps stabilize revenue, as seen with the 5% organic revenue growth in Q2 2025, even when global unit case volume declined by 1%.

Here's a look at recent volume performance across key categories:

• Water, sports drinks, coffee and tea volume grew 3% in Q3 2025.
• Sparkling flavors grew 2% in Q4 2024.
• Juice, value-added dairy, and plant-based beverages rose 1% (Q3 2024 data).
• The company acquired Costa Coffee in 2019 for $4.9 billion, signaling commitment to the coffee segment.

Health-conscious options like Coca-Cola Zero Sugar

Meeting the shift toward lower-sugar options is a clear value driver, evidenced by strong volume gains in key zero-sugar and light variants. This focus helps offset softness in other areas. For instance, in Q3 2025, Coca-Cola Zero Sugar volume increased by 14% across all geographic operating segments.

Performance of key low/no-sugar and related brands:

• Coca-Cola Zero Sugar volume growth: 14% (Q3 2025).
• Diet Coke/Coca-Cola Light volume growth: 2% (Q3 2025).
• Diet Coke achieved its fourth consecutive quarter of volume growth in North America (Q2 2025).

Emotional connection and nostalgia through brand storytelling

The brand leverages deep-seated emotional ties, which translates directly into pricing power and consumer preference. The company continued to drive consumer engagement in 2025 by globally relaunching the iconic "Share a Coke" campaign. This emotional resonance allows the company to drive price/mix growth, which was 6% in Q2 2025. The overall TTM revenue as of September 30, 2025, stood at $47.663B.

The Coca-Cola Company (KO) - Canvas Business Model: Customer Relationships

The Coca-Cola Company focuses its customer relationships on massive emotional resonance, increasingly layered with data-driven digital precision.

Mass-market emotional branding and advertising

The foundation remains broad, cultural storytelling designed to evoke feelings of happiness and togetherness. This strategy has delivered tangible value, with Trademark Coca-Cola adding $40 billion in retail value over the past three years, as of mid-2025. The company is channeling significant investment into localized campaigns and digital storytelling to maintain this relevance. For instance, the relaunch of the iconic "Share a Coke" campaign in Q2 2025 activated on more than 10 billion bottles and cans across over 120 countries, featuring over 30,000 tailored names. The company still expects organic revenue growth for the full year 2025 to be in the range of 5% to 6%, supported by this marketing resilience. The Coca-Cola Company gained value share in total nonalcoholic ready-to-drink ("NARTD") beverages in Q2 2025.

Key Promotional and Brand Metrics (2025 Data)

Metric	Value/Range	Context
Trademark Coca-Cola Retail Value Added (Past 3 Years)	$40 billion	As of mid-2025, reflecting brand equity growth.
'Share a Coke' Relaunch Countries	120+	Q2 2025 activation scope.
'Share a Coke' Personalized Names	30,000+	Q2 2025 local market tailoring.
Expected Full Year 2025 Organic Revenue Growth	5% to 6%	Company guidance reflecting market performance.
Coca-Cola Zero Sugar Volume Growth (Consecutive Quarters)	Double-digit	Reported for the fourth consecutive quarter in Q2 2025.

Data-driven personalization via digital channels

The Coca-Cola Company is moving toward a refreshed marketing model that blends digital, live, and in-store touchpoints. Studio X, its in-house content engine, enables the rapid creation of data-driven, personalized marketing content. This strategy is crucial for engaging younger demographics like Millennial and Gen Z consumers through social media and influencer collaborations. The company leverages AI and predictive analytics to ensure campaigns feel personal and relevant. This focus on digital engagement is supported by industry trends, where 91% of consumers are more likely to engage with brands that personalize content and offers based on their preferences. Furthermore, members who redeem personalized rewards in general loyalty programs spend 4.3 times more than those redeeming non-personalized rewards.

Loyalty programs and direct consumer engagement

The Coca-Cola Company is actively redefining its direct consumer engagement through a revamped loyalty program, shifting focus to digital platforms to make participation easier and more fun. This overhaul moves away from older methods requiring manual entry of codes found under bottle caps. The goal is to secure deeper user data for insights, which aligns with the broader industry finding that 80% of customers say the experience a company provides is just as important as its products or services. The company is prioritizing relationship-building over pure transactions. General loyalty statistics show that 85% of customers say loyalty rewards make them more likely to shop with brands, and members of free programs buy more frequently and spend more, with 76% saying they spend more.

The shift to digital engagement is critical because:

• The revamped program aims for easier reward redemption.
• It ensures brands have a deep set of user data for mining insights.
• It follows the trend where over 70% of loyalty program members prefer to engage via mobile app.

Dedicated B2B sales support for retailers and restaurants

Customer relationship management extends beyond the end consumer to the vast network of retailers and distributors. The Coca-Cola Company drives loyalty with its distributors by creating a 360-degree view of their operations and tracking their purchases. This B2B focus is essential for maintaining shelf presence and securing placement in restaurants and retail outlets. Partnerships with fast-food chains, often involving value meal deals, demonstrate leveraging this vast distribution network to buoy sales in key markets like the U.S. The company's Q1 2025 unit case volume growth of 2% was led by markets including India, China, and Brazil, showing the effectiveness of this deep channel engagement.

The Coca-Cola Company (KO) - Canvas Business Model: Channels

You're looking at how The Coca-Cola Company gets its product into the hands of the nearly 1.9 billion people who enjoy its beverages daily across more than 200 countries. The channel strategy is heavily reliant on its franchise system.

Independent and company-owned bottling partners

The Coca-Cola Company operates through a complex franchise model, selling beverage concentrate to bottling partners who then produce, package, and distribute the finished product. In 2024, the concentrate division accounted for 59% of group revenue, while the finished-product business, which includes company-owned bottling, was 41% of revenue.

As of late 2024, The Coca-Cola Company had 81 owned or leased bottling locations globally. The Bottling Investments operating segment showed unit case volume growth of 2% in the first quarter of 2025.

Bottling Partner Metric	Value/Percentage
Concentrate Division Revenue Share (2024)	59%
Finished-Product Division Revenue Share (2024)	41%
Owned/Leased Bottling Locations (End of 2024)	81
Bottling Investments Segment Volume Growth (Q1 2025)	2%

The largest bottler by volume is Coca-Cola FEMSA, operating in various Latin American countries and the Philippines. Coca-Cola Consolidated, the largest bottler in the United States, serves approximately 60 million consumers across 14 states and the District of Columbia.

Physical retail: supermarkets, convenience stores, gas stations

This segment captures the vast majority of at-home consumption. For Coca-Cola Consolidated in the third quarter of 2025, net sales for the Sparkling category increased 4.7%, driven by multi-pack, take-home packages sold within its large store, club and value channels. Still category net sales for the same bottler rose 9.9% in Q3 2025, primarily from sales in large retail and convenience stores.

Globally, The Coca-Cola Company's overall unit case volume grew 1% in the third quarter of 2025. Within this, Coca-Cola Zero Sugar was a standout, with unit case volumes up 14% globally in Q3 2025.

Food service outlets: restaurants, cinemas, vending machines

The away-from-home channel is critical for immediate consumption. While direct channel revenue splits aren't explicitly provided for this segment, transaction data gives a view into channel activity. In the juice drinks category, the company added more than 130 million transactions year-to-date (as of Q2 2025) by focusing on lower-cost single-serve offerings in markets like Latin America and India.

The company's products are enjoyed 1.9 billion times daily across the globe.

• Global Unit Case Volume growth (Q3 2025): 1%.
• Water, sports, coffee and tea case volumes rose 3% in Q3 2025 (one segment report).
• Trademark Coca-Cola unit case volumes grew 1% globally in Q3 2025.

E-commerce platforms and mobile ordering apps

Digital commerce is an area of strategic focus, often integrated through retailer partnerships. In a specific market analysis for India in late 2025, quick commerce platforms contributed nearly two-thirds of all online grocery orders, with adoption accelerating at 8-9% annually in smaller cities. In that context, The Coca-Cola Company leveraged retailer-linked data to optimize its sugar-free portfolio, achieving a 39% improvement in Return on Ad Spend (ROAS) and 40% lower acquisition costs in the high-intent shopper segment.

Smart vending machines for personalized experiences

Specific financial or unit numbers for smart vending machines are not publicly detailed in the latest reports. The focus remains on leveraging data through partners to create more transactions at the point of sale, as seen in the 130 million transaction increase mentioned earlier in specific categories.

The Coca-Cola Company (KO) - Canvas Business Model: Customer Segments

You're looking at the core groups The Coca-Cola Company targets to keep its global engine running. This isn't just about selling soda; it's about segmenting the entire planet's thirst into manageable, profitable buckets. The sheer scale is hard to grasp-The Coca-Cola Company beverages are available in over 200 countries and territories, with approximately 1.9 billion servings consumed daily across its 500+ brands.

The segmentation strategy recognizes that a teenager in Tokyo has different needs than a family shopper in Chicago or a price-sensitive consumer in Lagos. The company's 2024 annual revenue hit $47.1 Billion, and Q3 2025 net revenues were $12.5 billion, showing the massive financial scale supported by these customer groups.

Here's a breakdown of the primary customer segments The Coca-Cola Company focuses on:

• Global mass market consumers of all demographics: This is the foundation, targeting teens and young adults who drive volume for flagship sparkling beverages.
• B2B partners: The essential network of bottlers, retailers, wholesalers, and foodservice operators.
• Health-conscious individuals: A strategic growth priority demanding low/no-sugar and functional options.
• Emerging market consumers: Young, expanding populations seeking affordable indulgence and value.

The company's success hinges on tailoring its 500+ brands to these distinct groups. For instance, in Q3 2025, Trademark Coca-Cola volume grew 1%, while Coca-Cola Zero Sugar volume jumped 14% globally, showing the dual focus on core and health-oriented segments.

Customer Segment Focus	Key Characteristic/Driver	Representative Data Point (Late 2025)
Global Mass Market (Teens/Young Adults)	High-sugar, high-caffeine consumption occasions	Trademark Coca-Cola volume grew 1% in Q3 2025.
Families (Retail Channel)	Multi-pack purchases for diverse hydration/juice needs	The Coca-Cola brand is valued at roughly $80 billion.
Health-Conscious Adults	Demand for low/no-sugar and functional beverages	Coca-Cola Zero Sugar unit case volumes grew 14% globally in Q3 2025.
Emerging Market Consumers	Rising disposable incomes, demand for affordability	Coca-Cola HBC AG's Emerging markets segment saw 17.4% organic revenue growth in Q2 2025.

B2B partners: retailers, wholesalers, and food service operators

This segment is the backbone of distribution and visibility. The Coca-Cola Company doesn't just sell to consumers; it sells to the entire ecosystem that gets the product into the consumer's hand. You're talking about a massive, established network. The company collaborates with a network of around 225 bottling partners globally. This franchise model is vital for market penetration.

For foodservice, the global fountain syrup division is key, maintaining long-term visibility contracts, such as the primary soft drink supplier relationship with McDonald's since 1955. Retailers and wholesalers are targeted with specific packaging strategies to meet varied income levels across geographies.

Health-conscious individuals seeking low/no-sugar options

This group drives the portfolio diversification away from traditional sparkling. The shift is clear in the numbers: Coca-Cola Zero Sugar is a major success story, achieving double-digit growth recently. In Q3 2025, Coca-Cola Zero Sugar unit case volumes were up 14% across all geographic operating segments. Furthermore, Diet Coke/Coca-Cola Light saw growth of 2% in the same quarter.

The commitment here is portfolio-wide; for example, Water, sports, coffee, and tea categories grew 3% in Q3 2025. In Europe, the company specifically introduced 'Coca-Cola Stevia No Sugar,' which now accounts for 10% of Coke zero-sugar volume in that region. This segment is not a niche; it's a core driver of growth, evidenced by Coca-Cola Zero Sugar holding a market share exceeding 50% in several key markets like the U.S. and Europe.

Emerging market consumers seeking affordable indulgence

Emerging markets-Latin America, Africa, the Middle East, Eastern Europe, and emerging Asia-Pacific-are where volume expansion is most pronounced. The Coca-Cola HBC AG segment, covering Africa, Central, and Eastern Europe, was a standout performer in Q2 2025, delivering 17.4% organic revenue growth. India, China, and Brazil are specifically noted as volume growth leaders.

The strategy here is explicitly about affordability to capture price-sensitive consumers. This means leveraging localized packaging like 1.25-liter PET bottles in Nigeria. This focus on value helps balance softer sentiment in developed markets where North America saw unit case volume decline by 3% in Q1 2025. The ability to offer value packaging is what keeps the consumer base engaged in these high-potential regions. Finance: draft 13-week cash view by Friday.

The Coca-Cola Company (KO) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive The Coca-Cola Company's operations as of late 2025. These are the major drains on cash that the company must manage to keep its global beverage empire running profitably. It's a mix of physical commodities, massive brand spending, and complex logistics.

High cost of raw materials (sweeteners, aluminum, water)

Input costs remain a persistent pressure point. Aluminum, critical for can production, saw significant volatility, with prices spiking nearly 20% in the first quarter of 2025 compared to the first quarter of 2023. While PET plastic prices have been more stable, other manufacturing costs, like electricity and labor, have seen increases around 8%. The company's total Cost of Goods Sold for the twelve months ending September 30, 2025, was reported at $18.287B. Water stewardship is a major operational focus, with the Coca-Cola system's water use ratio in 2024 being 1.78 liters of water used per liter of beverage, an improvement from the 2015 baseline of 1.98.

The primary cost components for The Coca-Cola Company (KO) are summarized below:

Cost Component Category	Financial Metric/Amount (Latest Available)	Year/Period
Cost of Goods Sold (Total)	$18.324B	Fiscal Year 2024
Selling, General, and Administrative (SG&A)	$14.37B	TTM ending September 30, 2025
Advertising Expense (Peak)	$5.146 billion	Fiscal Year 2024
Average Annual Advertising Expense	$4.231 billion	FY 2020 - FY 2024
Capital Expenditures (Total)	$2.1 billion	Full Year 2024

Significant marketing and advertising expenditure

Marketing is a massive, non-negotiable cost, acting as the motor for top-line growth. The advertising expense for fiscal year 2024 reached a peak of $5.146 billion. The company continues to pivot its spending aggressively toward digital channels, with digital comprising 60% of its total spend, up from 30% in 2019. This investment is designed to reinforce brand values and foster emotional connections.

Costs associated with bottling and distribution logistics

While The Coca-Cola Company focuses on concentrate sales, the costs associated with its system partners, including logistics and distribution, are significant. For the consolidated bottler, Coca-Cola Consolidated, Selling, Delivery and Administrative (SD&A) expenses in the first quarter of 2025 were $12.1 million higher than the prior year, representing 27.7% of net sales. For the parent company, KO's SG&A expenses for the Trailing Twelve Months (TTM) ending September 30, 2025, stood at $14.37B.

The structure of these selling and administrative costs involves several key areas:

• Labor costs related to annual wage adjustments.
• Inflationary pressures across various expense categories.
• Costs associated with managing the global supply chain and distribution network.

Operating expenses for company-owned bottling investments

The ongoing strategy of refranchising bottling operations directly impacts the reported operating expenses and income structure. For The Coca-Cola Company (KO), the unit case volume for its Bottling Investments segment declined 26% in the fourth quarter of 2024, largely due to these refranchising activities. This refranchising impact was a key driver in the expansion of the comparable operating margin for the core business in the fourth quarter of 2024. The comparable currency neutral operating income for the Bottling Investments segment declined 3% in that same quarter.

R&D and sustainability investment costs

Investment in sustainability is becoming a quantified cost center. For Coca-Cola HBC in 2024, investments supporting carbon reduction included €340 million in Operating Expenditure (Opex), primarily for rPET (recycled PET) support, and €65 million in Capital Expenditure (Capex) for energy and logistics technologies. Separately, Coca-Cola HBC reported €131.1 million in Capex in 2024 specifically for projects aimed at reducing emissions. Research and Development expenses for The Coca-Cola Company were reported as $0B for the full year 2024, with the TTM ending September 30, 2025, reported at $0M, according to one data source.

The Coca-Cola Company (KO) - Canvas Business Model: Revenue Streams

You're looking at how The Coca-Cola Company actually books its sales, which is a mix of high-margin concentrate sales and direct sales from its company-owned bottling operations. Honestly, understanding this split tells you a lot about their operating leverage.

The company is projecting a total net revenue of $48.15 billion for FY2025. That's the top-line number we're working with for the full fiscal year. On the growth front, management reiterated expectations for organic revenue growth to land between 5% to 6% in 2025, which shows they are still driving pricing power and volume, even with currency headwinds.

The revenue streams are fundamentally split between the core concentrate/franchise model and the direct-to-consumer sales from the Bottling Investments Group. The franchise model, where they sell the secret sauce (concentrates and syrups), is the engine for high-margin, predictable revenue. The Bottling Investments Group handles the capital-intensive side-manufacturing, packaging, and distributing finished products in certain territories.

Here's a look at the latest available segment revenue data, which closely maps to these revenue sources, based on the Trailing Twelve Months ending September 30, 2025:

Revenue Source Proxy (Segment)	TTM Revenue (Ending Sep 30, 2025)	Primary Revenue Type
Operating Segments (Concentrate/Franchise)	$37.93 Billion	Sale of concentrates and syrups to bottling partners; Licensing and franchise fees
Bottling Investments Group	$5.77 Billion	Sale of finished products
Global Ventures	$3.13 Billion	Concentrate/Finished Goods Mix (Newer/Strategic Brands)
Corporate	$121.00 Million	Other/Intercompany
Intersegment Eliminations	-$1.02 Billion	Non-operating Adjustment

The sale of concentrates and syrups to bottling partners remains the backbone. This revenue stream is generated across the major geographic operating segments. For instance, in Q3 2025, concentrate sales were reported as even with unit case volume, indicating that the 6% organic revenue growth came from price/mix actions, which is a key indicator of pricing power in the concentrate business.

The sale of finished products from the Bottling Investments Group is a smaller, but still significant, portion of the total. For the three months ending September 26, 2025, this segment saw unit case volume grow 2%, driven by Africa and India, though impacted by ongoing refranchising efforts. This segment's revenue is more capital-intensive, so you watch its margins closely.

Licensing and franchise fees from bottlers are inherently tied to the concentrate sales model. When you see growth in concentrate sales volume or price/mix in the operating segments, that directly reflects stronger underlying franchise performance and fee collection. For example, in Q1 2025, organic revenue growth of 6% included a 1% increase in concentrate sales, showing this stream is still expanding.

You can see the geographic concentration of the concentrate/franchise revenue stream here:

• North America (Concentrate/Franchise Proxy): $19.32 Billion TTM Sep 30, 2025
• Europe, Middle East, and Africa (Concentrate/Franchise Proxy): $10.62 Billion TTM Sep 30, 2025
• Latin America (Concentrate/Franchise Proxy): $6.28 Billion TTM Sep 30, 2025
• Asia Pacific (Concentrate/Franchise Proxy): $5.72 Billion TTM Sep 30, 2025

The company's focus on price/mix is critical to this revenue model, as seen in Q3 2025 where price/mix grew 6% while concentrate sales were even, meaning they extracted more value from each unit sold through the franchise network.

Finance: draft 13-week cash view by Friday.