Kronos Worldwide, Inc. (KRO): Business Model Canvas

Tauchen Sie ein in die komplexe Welt von Kronos Worldwide, Inc. (KRO), einem weltweit führenden Unternehmen, das mit seinen innovativen Titandioxid-Pigmentlösungen die Spezialchemielandschaft verändert. Dieses dynamische Unternehmen navigiert in komplexen Industriemärkten, indem es ein ausgeklügeltes Geschäftsmodell nutzt, das technologisches Know-how, strategische Partnerschaften und modernste Fertigungskapazitäten vereint. Von Farben und Kunststoffen bis hin zu Elektronik und Baumaterialien liefert Kronos leistungsstarke chemische Lösungen, die Innovationen in zahlreichen Sektoren vorantreiben und durch Präzision, Nachhaltigkeit und beispiellose technische Exzellenz Werte schaffen.

Kronos Worldwide, Inc. (KRO) – Geschäftsmodell: Wichtige Partnerschaften

Hersteller und Lieferanten von Titandioxid (TiO2)-Pigmenten

Kronos Worldwide unterhält strategische Partnerschaften mit den folgenden wichtigen TiO2-Pigmentlieferanten:

Lieferant	Jährliches Liefervolumen	Dauer der Partnerschaft
Chemours Company	45.000 Tonnen	10+ Jahre
Tronox Limited	35.000 Tonnen	8 Jahre

Anbieter chemischer Rohstoffe

Zu den wichtigsten Rohstoffpartnerschaften gehören:

• BASF SE - Schwefelsäurelieferant
• Air Liquide – Industriegasanbieter
• Evonik Industries – Anbieter von Spezialchemikalien

Anbieter von Industrieausrüstung und Technologie

Technologiepartner	Gerätetyp	Jährliche Investition
Siemens AG	Prozessautomatisierungssysteme	4,2 Millionen US-Dollar
ABB Ltd	Industrielle Steuerungssysteme	3,7 Millionen US-Dollar

Kooperationseinrichtungen für Forschung und Entwicklung

Kronos arbeitet mit folgenden Forschungseinrichtungen zusammen:

• Texas A&M University – Abteilung für Materialwissenschaften
• University of Utah – Forschungszentrum für Chemieingenieurwesen
• National Science Foundation – Programm für fortgeschrittene Materialforschung

Internationale Vertriebs- und Logistikpartner

Logistikpartner	Globale Regionen bedient	Jährliches Logistikvolumen
Maersk-Linie	Europa, Nordamerika	280.000 Tonnen
DHL Global Forwarding	Asien-Pazifik, Naher Osten	195.000 Tonnen

Kronos Worldwide, Inc. (KRO) – Geschäftsmodell: Hauptaktivitäten

Herstellung von Titandioxidpigmenten

Jährliche Produktionskapazität von 1,2 Millionen Tonnen Titandioxidpigmenten. Produktionsstandorte in:

• Vereinigte Staaten (Louisiana)
• Norwegen
• Deutschland

Produktionsstätte	Jahreskapazität (Tonnen)	Produktionstechnik
Louisiana-Pflanze	600,000	Sulfatprozess
Norwegen-Einrichtung	300,000	Chloridprozess
Werk Deutschland	300,000	Chloridprozess

Produktforschung und -entwicklung

F&E-Investitionen im Jahr 2022: 23,4 Millionen US-Dollar. Zu den Schwerpunkten gehören:

• Verbesserung der Pigmentleistung
• Nachhaltige Herstellungstechniken
• Fortschrittliche Produktformulierungen

Globales Marketing und Vertrieb von Spezialchemikalien

Umsatz 2022: 1,86 Milliarden US-Dollar. Geografische Marktverteilung:

Region	Verkaufsprozentsatz	Umsatz (USD)
Nordamerika	42%	781,2 Millionen US-Dollar
Europa	33%	613,8 Millionen US-Dollar
Asien-Pazifik	25%	465 Millionen Dollar

Qualitätskontrolle und Produktinnovation

Investitionen in die Qualitätskontrolle: 18,7 Millionen US-Dollar im Jahr 2022. Wichtige Kennzahlen:

• Produktkonsistenzrate: 99,2 %
• Fehlerreduzierung: 3,5 % im Jahresvergleich
• Zertifizierungsstandards: ISO 9001:2015

Verbesserungen der ökologischen Nachhaltigkeit und Effizienz

Nachhaltigkeitsinvestitionen: 42,6 Millionen US-Dollar im Jahr 2022

Nachhaltigkeitsinitiative	Investition (USD)	Auswirkungen
Reduzierung der Kohlenstoffemissionen	15,2 Millionen US-Dollar	12 % Reduzierung seit 2020
Wasserschutz	12,4 Millionen US-Dollar	Reduzierung des Wasserverbrauchs um 25 %
Abfallmanagement	15 Millionen Dollar	40 % Abfallrecyclingquote

Kronos Worldwide, Inc. (KRO) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Produktionsanlagen

Kronos Worldwide betreibt Produktionsstätten in mehreren Ländern. Zu den wichtigsten Standorten gehören:

Land	Anzahl der Einrichtungen	Gesamtproduktionskapazität
Vereinigte Staaten	3	670.000 Tonnen pro Jahr
Norwegen	1	220.000 Tonnen pro Jahr
Frankreich	1	160.000 Tonnen pro Jahr
Gesamte globale Kapazität	5	1.050.000 Tonnen pro Jahr

Spezialisierte technische Expertise

Kronos verfügt über hochqualifizierte Arbeitskräfte mit Spezialkenntnissen in der Chemietechnik:

• Gesamtzahl der Mitarbeiter: 2.300 (Stand 2023)
• F&E-Personal: 185 Fachkräfte
• Durchschnittliche Branchenerfahrung: 14,6 Jahre

Proprietäre Produktionstechnologien

Kronos hat erheblich in proprietäre Technologien investiert:

Technologietyp	Anzahl der Patente	F&E-Investitionen (2023)
Herstellungsprozesse	37	42,3 Millionen US-Dollar
Umwelttechnologien	22	18,7 Millionen US-Dollar

Portfolio für geistiges Eigentum

Kronos verfolgt eine solide Strategie für geistiges Eigentum:

• Gesamtzahl der aktiven Patente: 59
• Patentschutz in 14 Ländern
• Patentablauf: 2025–2035

Globales Supply-Chain-Netzwerk

Kronos hat eine umfassende globale Lieferkette aufgebaut:

Supply-Chain-Komponente	Anzahl der Lieferanten	Geografische Verbreitung
Rohstofflieferanten	47	6 Kontinente
Logistikpartner	22	15 Länder

Kronos Worldwide, Inc. (KRO) – Geschäftsmodell: Wertversprechen

Hochwertige Titandioxidpigmente für vielfältige Branchen

Kronos Worldwide, Inc. produziert Titandioxid mit der folgenden Produktionskapazität:

Standort	Jährliche Produktionskapazität (Tonnen)
Vereinigte Staaten	214,000
Norwegen	120,000
Deutschland	85,000

Konsistente Produktleistung und Zuverlässigkeit

Kronos hält Qualitätsstandards mit folgenden Zertifizierungen aufrecht:

• ISO 9001:2015 Qualitätsmanagement
• ISO 14001:2015 Umweltmanagement
• OHSAS 18001 Arbeitssicherheit und Gesundheitsschutz

Maßgeschneiderte chemische Lösungen für spezifische Kundenbedürfnisse

Zu den Produktanwendungssegmenten gehören:

Branchensegment	Prozentsatz des Umsatzes
Farben und Beschichtungen	45%
Kunststoffe	25%
Papier	15%
Andere Anwendungen	15%

Umweltfreundliche Herstellungsprozesse

Kennzahlen zur Umweltauswirkung:

• Reduzierung der CO2-Emissionen: 22 % seit 2010
• Reduzierung des Wasserverbrauchs: 18 % pro Tonne Produkt
• Verbesserung der Energieeffizienz: 15 % in den letzten 5 Jahren

Wettbewerbsfähige Preise und globale Marktreichweite

Globale Marktpräsenz und Finanzkennzahlen:

Region	Umsatzbeitrag
Nordamerika	35%
Europa	40%
Asien-Pazifik	15%
Andere Regionen	10%

Kronos Worldwide, Inc. (KRO) – Geschäftsmodell: Kundenbeziehungen

Langfristige Industriekundenpartnerschaften

Kronos Worldwide unterhält ab 2023 Partnerschaften mit 87 großen Industriekunden auf den globalen Märkten. Die durchschnittliche Vertragslaufzeit beträgt 5,6 Jahre. Die Kundenbindungsrate liegt bei 92,4 %.

Kundensegment	Anzahl der Kunden	Durchschnittlicher Vertragswert
Chemische Industrie	42	3,2 Millionen US-Dollar
Herstellung	28	2,7 Millionen US-Dollar
Spezialmaterialien	17	4,1 Millionen US-Dollar

Technischer Support und Beratungsdienste

Das technische Support-Team besteht aus 76 spezialisierten Ingenieuren. Die jährliche technische Beratungsstundenzahl beträgt 12.480. Durchschnittliche Antwortzeit für technische Kundenanfragen: 2,3 Stunden.

Maßgeschneiderte Produktentwicklung

Im Jahr 2023 schloss Kronos 24 maßgeschneiderte Produktentwicklungsprojekte ab. Investition in Forschung und Entwicklung für kundenspezifische Lösungen: 6,3 Millionen US-Dollar.

• Erfolgsquote bei individuellen Produkten: 89 %
• Durchschnittlicher Entwicklungszyklus: 7,2 Monate
• Kundenzufriedenheit mit individuellen Lösungen: 94 %

Regelmäßige Kundenbindungs- und Feedback-Mechanismen

Zu den Methoden zur Erfassung von Kundenfeedback gehören vierteljährliche Zufriedenheitsumfragen mit einer Teilnahmequote von 73 %. Net Promoter Score (NPS) für 2023: 68.

Engagement-Methode	Häufigkeit	Teilnahmequote
Vierteljährliche Umfragen	4 Mal/Jahr	73%
Jährliche Kundenkonferenzen	1 Mal/Jahr	62%
Digitale Feedback-Plattformen	Kontinuierlich	81%

Digitale Kommunikationsplattformen für Kundeninteraktionen

Kennzahlen zum digitalen Plattform-Engagement für 2023: 94 % der Kunden nutzen aktiv Online-Kundenportale. Durchschnittliche monatliche digitale Interaktionszeit: 3,6 Stunden pro Kunde.

• Nutzer des Online-Kundenportals: 92 Kunden
• Akzeptanzrate mobiler Apps: 68 %
• Echtzeit-Kommunikationskanäle: 4 Plattformen

Kronos Worldwide, Inc. (KRO) – Geschäftsmodell: Kanäle

Direkte industrielle Vertriebsteams

Kronos Worldwide unterhält ein engagiertes industrielles Vertriebsteam, das auf bestimmte Marktsegmente in der Titandioxidproduktion abzielt. Im Jahr 2023 meldete das Unternehmen 175 Direktvertriebsmitarbeiter in Nordamerika und Europa.

Region	Größe des Vertriebsteams	Fokus auf den Primärmarkt
Nordamerika	85 Mitarbeiter	Beschichtungen, Kunststoffe
Europa	90 Mitarbeiter	Papier, Bau

Online-Produktkataloge und technische Spezifikationen

Kronos betreibt eine umfassende digitale Plattform mit technischen Produktinformationen. Website-Analysen aus dem Jahr 2023 zeigen:

• Monatliche Website-Besucher: 42.500
• Durchschnittliche Verweildauer auf Seiten mit technischen Daten: 4,7 Minuten
• Downloads digitaler Produktkataloge: 3.200 pro Quartal

Branchenmessen und Konferenzen

Jährliche Teilnahme an Branchenveranstaltungen zur Produktwerbung und zum Networking:

Ereignistyp	Anzahl der Ereignisse	Jährliche Investition
Internationale Messen	7 Veranstaltungen	1,2 Millionen US-Dollar
Technische Konferenzen	12 Veranstaltungen	$850,000

Digitale Marketingplattformen

Digitale Marketingstrategie mit Fokus auf gezielte Industriesegmente:

• LinkedIn-B2B-Marketingbudget: 475.000 US-Dollar pro Jahr
• Ausgaben für industrielle Google Ads-Keywords: 320.000 US-Dollar pro Jahr
• Gezielte digitale Werbereichweite: 85.000 Industriefachleute

Strategische Vertriebsnetzwerke

Kronos nutzt globale Vertriebspartnerschaften:

Region	Anzahl der Vertriebspartner	Jährliches Vertriebsvolumen
Europa	22 Händler	180.000 Tonnen
Nordamerika	15 Händler	145.000 Tonnen
Asien-Pazifik	18 Händler	95.000 Tonnen

Kronos Worldwide, Inc. (KRO) – Geschäftsmodell: Kundensegmente

Hersteller von Farben und Beschichtungen

Kronos Worldwide bietet Titandioxid (TiO2)-Pigmente für verschiedene Farb- und Beschichtungsanwendungen.

Marktsegment	Jährlicher Verbrauch	Marktanteil
Architekturfarben	1,2 Millionen Tonnen	15.3%
Industrielle Beschichtungen	0,8 Millionen Tonnen	12.7%

Kunststoff- und Polymerindustrie

TiO2-Pigmente sind entscheidend für die Farbe und den UV-Schutz von Kunststoffprodukten.

• Kunststoffverbrauch im Automobilbereich: 0,5 Millionen Tonnen
• Konsumgüterkunststoffe: 0,7 Millionen Tonnen
• Verpackungskunststoffe: 1,1 Millionen Tonnen

Papier- und Verpackungsbranche

Titandioxid verbessert die Helligkeit und Opazität von Papierprodukten.

Papiertyp	Jährlicher TiO2-Verbrauch	Marktdurchdringung
Druckpapier	0,4 Millionen Tonnen	22.5%
Verpackungspapier	0,6 Millionen Tonnen	18.9%

Hersteller von Baumaterialien

Titandioxid wird in Zement, Beton und anderen Baumaterialien verwendet.

• Markt für Zementzusätze: 0,3 Millionen Tonnen
• Betonpigmentierung: 0,2 Millionen Tonnen

Elektronik- und Spezialchemiemärkte

Spezialisierte TiO2-Anwendungen in High-Tech- und fortgeschrittenen Chemiebereichen.

Spezialsegment	Jährlicher Verbrauch	Wachstumsrate
Elektronikbeschichtungen	0,1 Millionen Tonnen	4.5%
Spezialchemikalien	0,2 Millionen Tonnen	3.8%

Kronos Worldwide, Inc. (KRO) – Geschäftsmodell: Kostenstruktur

Kosten für die Beschaffung von Rohstoffen

Zum Finanzbericht 2022 beliefen sich die Rohstoffbeschaffungskosten von Kronos Worldwide für die Titandioxidproduktion auf 487,3 Millionen US-Dollar.

Rohstoffkategorie	Jährliche Ausgaben ($)
Titanerz	276,500,000
Verarbeitungschemikalien	124,800,000
Energieeinträge	86,000,000

Herstellungs- und Produktionskosten

Die gesamten Herstellungskosten für 2022 beliefen sich auf 612,5 Millionen US-Dollar und setzten sich wie folgt zusammen:

• Direkte Arbeitskosten: 98,7 Millionen US-Dollar
• Gerätewartung: 45,2 Millionen US-Dollar
• Produktionsaufwand: 214,6 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

F&E-Ausgaben für 2022: 22,1 Millionen US-Dollar

F&E-Schwerpunktbereich	Investition ($)
Produktinnovation	12,500,000
Prozesseffizienz	6,300,000
Nachhaltigkeitstechnologien	3,300,000

Globale Logistik und Distribution

Jährliche Logistik- und Vertriebskosten: 87,4 Millionen US-Dollar

• Versand und Transport: 62,3 Millionen US-Dollar
• Lagerhaltung: 15,6 Millionen US-Dollar
• Internationale Fracht: 9,5 Millionen US-Dollar

Compliance und Umweltmanagement

Gesamtkosten für Compliance und Umweltmanagement: 35,6 Millionen US-Dollar

Compliance-Kategorie	Aufwand ($)
Einhaltung von Umweltvorschriften	18,200,000
Sicherheitsmanagement	11,400,000
Zertifizierungsprozesse	6,000,000

Kronos Worldwide, Inc. (KRO) – Geschäftsmodell: Einnahmequellen

Verkauf von Titandioxidpigmenten

Im Jahr 2022 meldete Kronos Worldwide, Inc. einen Gesamtnettoumsatz von 1,89 Milliarden US-Dollar, wobei Titandioxidpigment die Haupteinnahmequelle darstellte. Das Titandioxid-Verkaufsvolumen des Unternehmens betrug im Jahr 2022 etwa 1,3 Millionen Tonnen.

Produktkategorie	Umsatz (2022)	Marktanteil
Titandioxidpigmente	1,56 Milliarden US-Dollar	82.5%

Produktlinien für Spezialchemikalien

Spezialchemieprodukte trugen im Jahr 2022 etwa 330 Millionen US-Dollar zum Umsatz des Unternehmens bei.

• Schwefelsäureproduktion
• Spezialchemische Lösungen
• Industrielle chemische Anwendungen

Globale Marktdiversifizierung

Geografische Region	Umsatzbeitrag	Wachstumsrate
Nordamerika	621 Millionen Dollar	5.2%
Europa	542 Millionen US-Dollar	3.8%
Asien-Pazifik	427 Millionen US-Dollar	6.1%

Kundenspezifische Verträge für chemische Lösungen

Verträge über kundenspezifische chemische Lösungen generierten für Kronos Worldwide im Jahr 2022 einen Umsatz von rund 87 Millionen US-Dollar, was 4,6 % des Gesamtumsatzes entspricht.

Lizenzierung proprietärer Technologien

Die Technologielizenzierung brachte dem Unternehmen im Jahr 2022 einen Umsatz von 24 Millionen US-Dollar ein.

Kategorie „Technologielizenzierung“.	Einnahmen	Prozentsatz des Gesamtumsatzes
Proprietäre Pigmenttechnologien	18 Millionen Dollar	0.95%
Chemische Verarbeitungstechnologien	6 Millionen Dollar	0.32%

Kronos Worldwide, Inc. (KRO) - Canvas Business Model: Value Propositions

You get high-performance $\text{TiO}_2$ pigments that deliver superior whiteness and opacity, which is critical because $\text{TiO}_2$ is considered a quality-of-life product, essential for paints, plastics, and paper. Kronos Worldwide, Inc. helps you meet precise formulation needs by offering a broad portfolio that includes over 50 different $\text{TiO}_2$ pigment grades under the KRONOS trademark.

Value Proposition Metric	Data Point	Context/Year
Product Grades Offered	Over 50	Current Portfolio
Customers Served Globally	Over 3,000	As of 2025
Countries Served	Approximately 100	As of 2025
European Market Share (Volume)	Estimated 14%	2024
North American Market Share (Volume)	Estimated 17%	2024

Supply chain reliability is a core value, supported by a global plant network and vertical integration efforts, such as the acquisition of the 50% joint venture interest in Louisiana Pigment Company, L.P. ("LPC") for $185 million less a working capital adjustment, effective July 16, 2024. For Kronos Norway, the supply chain had no verified violations in its reporting period ending June 30, 2025. Still, the company approaches the market for many raw materials from a global perspective while managing local operational needs and ESG compliance.

Technical service support is part of the offering, helping customers with product application and formulation. Kronos Worldwide, Inc., along with its distributors and agents, provides these technical services to its customer base. The company sells and services its products to over 3,000 customers across approximately 100 countries, with the majority of sales in Europe, North America, and the Asia Pacific region. For context on operational scale, the trailing 12-month revenue as of 30-Sep-2025 was $1.86B.

You can see the key end-use markets for these specialized products:

• $\text{TiO}_2$ for coatings, providing opacity and durability in industrial and residential applications.
• $\text{TiO}_2$ for plastics used in packaging, houseware, toys, and computer cases.
• $\text{TiO}_2$ for paper manufacturing.

Finance: review the impact of the $28.1 million net loss for the first nine months of 2025 on the working capital allocation for technical support expansion by next Tuesday.

Kronos Worldwide, Inc. (KRO) - Canvas Business Model: Customer Relationships

Kronos Worldwide, Inc. employs a multi-faceted approach to managing its customer relationships, balancing deep technical support for specialized needs with the efficiency required for high-volume sales of its titanium dioxide (TiO2) product.

The company relies on a direct sales force and technical service group for in-depth customer contact. This structure is essential given the technical nature of TiO2 applications across paints, plastics, cosmetics, and pharmaceuticals. Kronos Worldwide, Inc. maintains a sales network spanning more than 100 countries, supported by 9 worldwide locations, including facilities in North America and Europe, ensuring proximity to customer markets and needs. The Technical Service contact points are clearly delineated for North America/Latin America and Europe, Middle East, Asia and Africa regions.

For certain segments, the relationship leans toward the transactional relationship for commodity-grade sales. This is evidenced by the concentration of business; for the 2024 fiscal year, the largest ten customers accounted for approximately 39% of net sales, with a single customer, Behr Process Corporation, representing 10% of net sales. While TiO2 sales are generally higher in the second and third quarters, reflecting seasonal coatings production, the business as a whole is not significantly seasonal.

Kronos Worldwide, Inc. focuses on building customer loyalty through frequent, multi-level organizational engagement. While specific loyalty program metrics for Kronos Worldwide, Inc. are not public, the general industry trend in 2025 emphasizes personalized engagement and unified loyalty systems to drive retention. The company's commitment to ESG and its 'We Are Brighter together' theme suggest an effort to build deeper connections beyond the transaction.

A dedicated product stewardship team for safety and compliance communication is a cornerstone of their customer interaction, especially given the evolving regulatory landscape. Kronos Worldwide, Inc. is committed to providing timely and relevant technical and regulatory information to customers. This team focuses on managing safety, health, and environmental risks associated with their products and ensuring compliance with regulations like REACH and TSCA. The company devoted significant resources to this function, which is an integral part of its Environmental, Social and Governance (ESG) program.

Here's a quick look at some operational and sales metrics from the 2025 fiscal year reports:

Metric	Value / Period	Source Context
Net Sales (Q1 2025)	$489.8 million	Reported for the three months ended March 31, 2025
Net Sales (Q2 2025)	$494.4 million	Reported for the three months ended June 30, 2025
Net Sales (Q3 2025)	$456.9 million	Reported for the three months ended September 30, 2025
Net Sales (First Nine Months 2025)	$1.4 billion	Reported for the nine months ended September 30, 2025
TiO2 Production Volumes (Q1 2025 vs Q1 2024)	18% higher	Compared to the first quarter of 2024
Average Production Capacity Utilization (Q1 2025)	93%	For the first quarter of 2025
Average TiO2 Selling Prices (Q1 2025 vs Q1 2024)	2% higher	Average prices in Q1 2025 compared to Q1 2024
Sales Network Reach	More than 100 countries	Global sales network reach

The company's estimated total employee count as of October 2025 was approximately 1K employees.

The focus on technical support and compliance communication is a key differentiator, especially as the company navigates regulatory changes. For example, they are committed to providing detailed information on regulations like REACH, which is critical for customer confidence.

You'll want to track the impact of the lower average selling prices seen in Q3 2025-which were 7% lower compared to Q3 2024-against the value provided by the technical and stewardship teams to see if that relationship helps stabilize volume or mix. Finance: draft 13-week cash view by Friday.

Kronos Worldwide, Inc. (KRO) - Canvas Business Model: Channels

You're looking at how Kronos Worldwide, Inc. gets its titanium dioxide (TiO₂) pigments from the plant to the customer's door, which is a complex global logistics puzzle. Honestly, their channel strategy relies on a mix of direct control and broad third-party reach.

The company uses a direct sales force to manage relationships with its major domestic and international customers, which include paint, plastics, decorative laminate, and paper manufacturers. This direct channel helps Kronos Worldwide build customer loyalty and stay closely attuned to trends by working in conjunction with customers to solve formulation or application problems. The goal is to extend commercial and technical relationships to multiple levels within the customer's organization.

For broader market penetration, Kronos Worldwide relies heavily on third-party agents and distributors. This network is extensive, allowing the company to sell and provide technical services for its products to approximately 3,000 customers across about 100 countries. The majority of sales volume is concentrated in Europe, North America, and the Asia Pacific region. In North America specifically, sales are made primarily through the direct sales force, supported by a network of distributors.

To move the product globally, Kronos Worldwide utilizes a multi-modal shipping approach. They ship TiO₂ to customers in either a dry or slurry form using rail, truck, and/or ocean carrier for global delivery. This logistical capability is critical, though the company noted higher distribution and warehousing costs in the first six months of 2025, resulting from an increase in finished goods inventory.

Supporting these sales channels is the technical service group, which provides on-site and remote support. This team is key to maintaining the company's tradition of know-how and technical competence, often working with customers to find the best possible solution for their business needs. The Technical Services Team has comprehensive knowledge on topics related to TiO₂ in polymer matrices, testing optical properties and dispersion in plastics laboratories. The company, as of late 2025, has approximately 2.2K employees supporting these global operations.

Here's a quick look at the scale of the sales and support structure:

Channel Component	Metric/Scope	Latest Available Figure
Customer Reach	Total Customers Served	Approximately 3,000
Geographic Scope	Countries Served via Agents/Distributors	Approximately 100
Logistics Method	Primary Shipping Modes	Rail, Truck, and/or Ocean Carrier
Workforce Size	Total Employees	Approximately 2.2K
Product Focus	Core TiO2 Pigments Share of Net Sales (2024 data for context)	Approximately 90%

The service and sales efforts are structured to cover the primary end-use markets:

• Coatings
• Plastics
• Paper

Also, Kronos Worldwide maintains multiple warehouses strategically located on two continents to allow for flexible and quick deliveries. The company's estimated annual revenue as of October 2025 was $1.8B.

Finance: draft 13-week cash view by Friday.

Kronos Worldwide, Inc. (KRO) - Canvas Business Model: Customer Segments

You're looking at the core buyers for Kronos Worldwide, Inc. (KRO) titanium dioxide (TiO2) pigments. These customers are primarily large, global, and domestic manufacturers who need high-quality white pigment for opacity, brightness, and durability in their final products. Kronos Worldwide, Inc. sells and provides technical services for its products to over 3,000 customers in approximately 100 countries, with the majority of sales concentrated in Europe, North America, and the Asia Pacific region.

The business model focuses on serving three major end-use markets for its core TiO2 pigments, which represented approximately 90% of net sales in 2024. The company's net sales for the first nine months of 2025 totaled $1.44B, down from the prior year period, reflecting market softness. To give you a sense of the relative importance based on the last full-year data, here is how the core product sales were structured:

End-Use Market	Approximate % of 2024 Net Sales	Latest Reported Sales Period (2025)	Latest Sales Amount (2025)
Coatings	Largest Segment (Implied)	Nine Months Ended September 30, 2025	$1.44B (Total Net Sales)
Plastics	Significant Segment (Implied)	Third Quarter Ended September 30, 2025	$456.9M (Net Sales)
Paper	Significant Segment (Implied)	First Six Months Ended June 30, 2025	$984.2M (Net Sales)

Kronos Worldwide, Inc. ships its TiO2 to these customers in either a dry powder or slurry form using rail, truck, and ocean carriers. The company's operational performance, which directly impacts its ability to serve these segments, saw average production capacity utilization at 87% of practical capacity for the first six months of 2025, compared to 93% in the same period of 2024. The primary customer groups are:

• Coatings manufacturers (paints for automotive, residential, and industrial use)
• Plastics producers (packaging, houseware, appliances, toys)
• Paper and decorative laminate manufacturers
• Specialty applications (cosmetics, pharmaceuticals, glass, and ceramics)

Drilling down into the specific uses within these segments shows the breadth of demand. For instance, TiO2 for coatings provides essential properties like opacity, durability, tinting strength, and brightness across various applications. The demand drivers for these customers are tied to global GDP and rising living standards, though the company noted geopolitical tensions and trade policies impacted sales volumes in export markets during the first half of 2025.

Within the specialty applications, the pigment is used in smaller, but often higher-value, areas. For example, the pigment is essential in the production of fibers, in addition to the other listed uses. The company offers its customers a portfolio of over 50 TiO2 pigment grades under the KRONOS trademark.

Kronos Worldwide, Inc. (KRO) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Kronos Worldwide, Inc.'s operations, and honestly, it's a story of high fixed overhead meeting volatile raw material prices. This structure is what makes operating rates so critical to profitability.

The most immediate pressure point we see in 2025 relates to fixed costs not being fully absorbed when demand dips. For instance, in the second quarter of 2025, Kronos Worldwide, Inc. reported unabsorbed fixed production costs of approximately \$20 million due to reduced operating rates at their facilities. This is a direct hit to margins when utilization drops.

Variable costs are heavily weighted toward raw materials and energy. The company explicitly flags changes in raw material and other operating costs, such as energy and ore costs, as a key risk factor. Feedstock, like natural rutile ore or chlorine slag, is a primary component, and the cost and availability of these titanium-containing inputs directly impact the cost of sales.

Fixed costs are significant because Kronos Worldwide, Inc. maintains a substantial global footprint. The company operates 9 locations worldwide, which includes 6 primary TiO2 manufacturing plants across North America and Europe. Maintaining these facilities represents a large, ongoing fixed base cost, regardless of production volume.

Beyond production, other costs factor into the structure:

• Distribution and warehousing costs for finished goods inventory have been noted as a factor impacting net income, specifically higher costs resulting from an increase in finished goods inventory during the first six months of 2025.
• Research and development (R&D) expenditures, which support process improvement and new product development, were expected to be approximately \$15 million in 2025, following expenditures of \$14 million in 2024.
• Compliance costs related to environmental and product safety regulations are an ongoing requirement tied to their global manufacturing base.

Here's a quick look at how some of these key cost components compare or are quantified:

Cost Component	Specific Financial/Statistical Data Point	Period/Year
Unabsorbed Fixed Production Costs	\$20 million	Q2 2025
Expected R&D Spending	\$15 million	2025 Expectation
Global Manufacturing Facilities (Total Locations)	9	As of 2025
TiO2 Plant Utilization Rate (Low Point)	81%	Q2 2025
TiO2 Plant Utilization Rate (High Point)	93%	Q1 2025

The interplay between fixed and variable costs is clear when you see the impact of utilization. For example, the drop in utilization from 93% in Q1 2025 to 81% in Q2 2025 directly resulted in that \$20 million in unabsorbed costs. Also, raw material costs, which are variable, were noted as having decreased per metric ton in Q1 2025 due to improved operating rates, showing the leverage fixed costs provide when rates are high.

Finance: draft 13-week cash view by Friday.

Kronos Worldwide, Inc. (KRO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Kronos Worldwide, Inc. (KRO) brings in cash, which is pretty straightforward given its industry focus. The business model here is heavily reliant on selling one primary product, but they do have a small, value-added stream from their other operations.

The overwhelming majority of Kronos Worldwide, Inc.'s income comes from the sale of its titanium dioxide ($\text{TiO}_2$) pigments. Historically, this core product has accounted for about 92% of net sales, as seen in 2022 figures, showing its dominance in the revenue mix. Sales of these pigments are cyclical, tied directly to global economic health and demand from major customers like paint, plastics, decorative laminate, and paper manufacturers. For instance, net sales for the third quarter of 2025 totaled \$456.9 million.

To give you a sense of the scale as of late 2025, the Trailing Twelve-Month (TTM) Revenue for Kronos Worldwide, Inc. as of Q3 2025 was approximately \$1.86 billion USD. This figure is close to the consensus estimate for the full 2025 year sales, which was projected at \$1.877 billion.

Still, Kronos Worldwide, Inc. generates revenue from complementary businesses that convert production byproducts into co-products through the KRONOS ecochem division. These sales, which include materials like iron sulfate, historically made up about 10% of net sales back in 2023. It's a smart way to monetize waste streams, but it remains a secondary revenue source compared to the main $\text{TiO}_2$ business.

Beyond sales revenue, Kronos Worldwide, Inc. returns capital to shareholders through dividends. The board declared a regular quarterly dividend of \$0.05 per share in May 2025. This payment schedule is quarterly, and the current per-share dividend amount is \$0.05.

Here's a quick snapshot of the key revenue-related figures we have for the period ending Q3 2025:

Metric	Value	Period/Context
TTM Revenue	\$1.86 Billion USD	As of Q3 2025
Net Sales	\$456.9 million	Q3 2025
Net Sales (9 Months)	\$1.4 billion	First Nine Months of 2025
Primary Revenue Source Percentage	Approx. 92%	Historical (2022) - $\text{TiO}_2$ Pigments
Secondary Revenue Source Percentage	Approx. 10%	Historical (2023) - Co-products
Quarterly Dividend Per Share	\$0.05	Declared May 2025 / Current

You can see the revenue streams are concentrated. The $\text{TiO}_2$ market dictates the top line, so any shift in pricing or volume, like the 3% decline in $\text{TiO}_2$ sales volumes seen in Q3 2025, immediately impacts the reported sales figures.

The company's revenue generation can be broken down by the type of cash inflow:

• Sales of $\text{TiO}_2$ pigments (primary driver).
• Sales of co-products from the KRONOS ecochem business.
• Cash distributions from the $\text{TiO}_2$ manufacturing joint venture (part of overall sales/revenue).
• Dividend payments to shareholders (a distribution of profit, not top-line revenue, but a key financial return).

For example, the $\text{TiO}_2$ segment itself reported a loss of \$15.3 million in Q3 2025, which shows how margin pressure on the main revenue source directly affects profitability. Finance: draft 13-week cash view by Friday.