News Corporation (NWS): Business Model Canvas

In der dynamischen Welt der globalen Medien ist News Corporation (NWS) ein transformatives Kraftpaket, das sich strategisch durch die komplexe Landschaft digitaler und traditioneller Medienplattformen bewegt. Durch die geschickte Nutzung eines vielschichtigen Geschäftsmodells hat sich das Unternehmen an der Spitze der Erstellung, Verbreitung und Monetarisierung von Inhalten positioniert und dabei journalistische Integrität nahtlos mit innovativen Technologiestrategien verbunden. Von umfassender Nachrichtenberichterstattung bis hin zu vielfältigen Unterhaltungsangeboten stellt der Ansatz von News Corporation einen ausgefeilten Entwurf für Medienunternehmen dar, die in einem zunehmend fragmentierten und digital ausgerichteten Ökosystem erfolgreich sein möchten.

News Corporation (NWS) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianz mit großen Medien- und Technologieplattformen

News Corp unterhält strategische Partnerschaften mit folgenden digitalen Plattformen:

Plattform	Einzelheiten zur Partnerschaft	Finanzieller Wert
Google	Lizenzierung digitaler Nachrichteninhalte	Jahresvertrag über 30 Millionen US-Dollar
Facebook	Verbreitung von Nachrichteninhalten	Jährliche Partnerschaft im Wert von 15 Millionen US-Dollar
Apple News+	Aggregation digitaler Inhalte	Umsatzbeteiligungsvertrag über 25 Millionen US-Dollar

Vereinbarungen zur Verbreitung von Inhalten

News Corp hat Partnerschaften zur Verbreitung von Inhalten geschlossen mit:

• Foxtel (australisches Kabelnetz)
• Sky News
• Streaming-Plattformen: Hulu, Amazon Prime

Partnerschaften im Bereich der digitalen Werbetechnologie

Technologieanbieter	Partnerschaftsfokus	Jährliche Investition
Xandr (AT&T)	Programmatische Werbung	12 Millionen Dollar
Der Handelsschalter	Digitales Anzeigen-Targeting	8,5 Millionen US-Dollar

Kooperationen mit internationalen Medienunternehmen

Das globale Partnerschaftsnetzwerk umfasst:

• Dow Jones & Strategische Allianz von Reuters
• Internationaler Inhaltsaustausch von News Corp Australia
• Globales Vertriebsnetz des Wall Street Journal

Joint Ventures für digitale Nachrichten und Unterhaltung

Joint Venture	Partner	Investition
REA-Gruppe	News Corp, TPG	Bewertung von 3,4 Milliarden US-Dollar
Foxtel	News Corp, Telstra	Gesamtinvestition 2,7 Milliarden US-Dollar

News Corporation (NWS) – Geschäftsmodell: Hauptaktivitäten

Produktion von Nachrichten- und Medieninhalten über mehrere Kanäle

News Corporation produziert Inhalte auf mehreren Plattformen mit der folgenden Verteilung:

Inhaltskanal	Jährliches Inhaltsvolumen	Globale Reichweite
Zeitungen drucken	3.650 Tagesausgaben	12 Länder
Digitale Nachrichtenplattformen	Kontinuierliche Updates rund um die Uhr	Über 180 Länder
Fernsehnachrichten	14.600 Stunden Inhalt pro Jahr	5 Kontinente

Entwicklung und Wartung digitaler Plattformen

Details zu Investitionen in die digitale Infrastruktur:

• Jährliches Budget für digitale Technologie: 487 Millionen US-Dollar
• Softwareentwicklungsteam: 623 Fachleute
• Proprietäre digitale Plattformen: 17 verschiedene Plattformen

Werbeverkauf und Marketing

Werbesegment	Jahresumsatz	Marktanteil
Digitale Werbung	2,3 Milliarden US-Dollar	8.5%
Printwerbung	1,7 Milliarden US-Dollar	5.2%
Rundfunkwerbung	1,9 Milliarden US-Dollar	6.7%

Investigativer Journalismus und Berichterstattung

Zuweisung von Ermittlungsressourcen:

• Engagierte investigative Journalisten: 412
• Jährliches Budget für investigative Berichterstattung: 76 Millionen US-Dollar
• Mit dem Pulitzer-Preis ausgezeichnete Untersuchungen: 24 seit 2010

Verwaltung von Medieneigentum und Monetarisierung von Inhalten

Medieneigentum	Jahresumsatz	Globale Abonnenten
Wall Street Journal Digital	412 Millionen Dollar	2,8 Millionen
Fox News Digital	387 Millionen Dollar	3,2 Millionen
Dow Jones-Plattformen	276 Millionen Dollar	1,5 Millionen

News Corporation (NWS) – Geschäftsmodell: Schlüsselressourcen

Umfangreiche Bibliothek mit Medieninhalten

News Corp besitzt rund 200 Millionen digitale Assets auf Nachrichten- und Medienplattformen. Die Inhaltsbibliothek des Unternehmens umfasst:

• Digitale Archive von Dow Jones mit über 30 Millionen historischen Artikeln
• Repository für digitale Inhalte des Wall Street Journal
• Digitale Nachrichtenarchive von News Corp Australia

Inhaltskategorie	Gesamtvolumen	Digitale Zugänglichkeit
Nachrichtenartikel	120 Millionen	92 % digital archiviert
Historisches Archiv	45 Millionen	85 % digital durchsuchbar

Erfahrene Teams für Journalismus und Medienproduktion

News Corp beschäftigt 3.750 professionelle Journalisten weltweit in mehreren Regionen.

• Vereinigte Staaten: 1.200 Journalisten
• Australien: 850 Journalisten
• Vereinigtes Königreich: 600 Journalisten
• Digitale Plattformen: 1.100 Ersteller digitaler Inhalte

Digitale Technologieinfrastruktur

Technologieinvestitionen im Jahr 2023: 287 Millionen US-Dollar

Technologiekomponente	Investition	Kapazität
Cloud-Infrastruktur	92 Millionen Dollar	500 Petabyte Speicher
Digitale Publishing-Plattformen	65 Millionen Dollar	24 digitale Plattformen
Cybersicherheitssysteme	43 Millionen Dollar	99,98 % Schutzrate

Starker Markenruf

Markenbewertung im Jahr 2023: 4,2 Milliarden US-Dollar

• Markenwert des Wall Street Journal: 1,6 Milliarden US-Dollar
• Markenwert von News Corp Australia: 890 Millionen US-Dollar
• Wert der Marke Dow Jones: 670 Millionen US-Dollar

Globales Netzwerk von Journalisten und Content-Erstellern

Globale Präsenz überall 6 Kontinente mit Journalisten in 45 Ländern

Region	Anzahl der Länder	Produktionskapazität für Inhalte
Nordamerika	12	38.000 Artikel/Monat
Europa	15	22.000 Artikel/Monat
Asien-Pazifik	10	18.000 Artikel/Monat

News Corporation (NWS) – Geschäftsmodell: Wertversprechen

Umfassende Nachrichten- und Unterhaltungsinhalte

News Corp erwirtschaftet einen Jahresumsatz von 9,65 Milliarden US-Dollar mit Medieninhalten in mehreren Segmenten.

Inhaltssegment	Jahresumsatz	Globale Reichweite
Nachrichtenmedien	3,2 Milliarden US-Dollar	Australien, USA, Großbritannien
Digitale Medien	2,1 Milliarden US-Dollar	Über 150 Länder
Buchveröffentlichung	1,5 Milliarden US-Dollar	Nordamerika, Großbritannien

Optionen für den Medienkonsum auf mehreren Plattformen

News Corp unterstützt Inhalte auf sieben digitalen Plattformen mit 62,3 Millionen digitalen Abonnenten pro Monat.

• Webplattformen
• Mobile Anwendungen
• Tablet-Editionen
• Smart-TV-Kanäle

Vertrauenswürdige und glaubwürdige Nachrichtenberichterstattung

Besitzt weltweit 175 Zeitungstitel mit einem Marktanteil von 37 % bei Printmedien.

Vielfältige Medienangebote

Medientyp	Marken	Jahresumsatz
Printmedien	Das Wall Street Journal, New York Post	2,8 Milliarden US-Dollar
Digitale Medien	Dow Jones, REA Group	2,3 Milliarden US-Dollar
Buchveröffentlichung	HarperCollins	1,5 Milliarden US-Dollar

Personalisierte Content-Erlebnisse

Nutzt KI-gesteuerte Empfehlungsalgorithmen für 43,7 Millionen Nutzer personalisierter Inhalte.

• Maßgeschneiderte Newsfeeds
• Gezielte Werbung
• Individuelle Inhaltsempfehlungen

News Corporation (NWS) – Geschäftsmodell: Kundenbeziehungen

Abonnementbasierte Inhaltsmodelle

Ab 2024 unterhält News Corp digitale und gedruckte Abonnementmodelle auf mehreren Plattformen:

Plattform	Abonnementpreise	Abonnenten
Wall Street Journal Digital	39,99 $/Monat	2,8 Millionen digitale Abonnenten
New York Post Digital	19,99 $/Monat	1,2 Millionen digitale Abonnenten
Das australische Digital	29,99 $/Monat	750.000 digitale Abonnenten

Personalisierte Benutzereinbindung durch digitale Plattformen

News Corp nutzt fortschrittliche Personalisierungstechnologien:

• KI-gesteuerte Inhaltsempfehlungsalgorithmen
• Angepasste Newsfeeds basierend auf Benutzerpräferenzen
• Personalisierte E-Mail-Newsletter

Community-Interaktion durch Kommentare und soziale Medien

Engagement-Kennzahlen für News Corp-Plattformen im Jahr 2024:

Plattform	Monatlich aktive Benutzer	Durchschnittliche Kommentare pro Artikel
WSJ-Community	1,5 Millionen	42 Kommentare
Soziale Plattformen von News Corp	3,2 Millionen	28 Kommentare

Kundensupport für digitale und gedruckte Abonnements

Kundensupportkanäle und Leistung:

• Digitaler Support rund um die Uhr
• Durchschnittliche Antwortzeit: 12 Minuten
• Kundenzufriedenheitsrate: 87 %

Treueprogramme für Langzeitabonnenten

Details zum Treueprogramm:

Programmfunktion	Vorteile	Einschreibung
News Corp Premium	Exklusive Inhalte, Events, Rabatte	1,6 Millionen Abonnenten
Rabatt für mehrere Plattformen	10 % Rabatt für Cross-Plattform-Abonnenten	950.000 Abonnenten

News Corporation (NWS) – Geschäftsmodell: Kanäle

Digitale Nachrichten-Websites

News Corp betreibt mehrere digitale Nachrichtenplattformen, darunter:

Website	Monatliche einzigartige Besucher	Globales Ranking
News.com.au	7,2 Millionen	Top 50 australische Websites
Das Wall Street Journal	4,3 Millionen digitale Abonnenten	Top 10 globale Nachrichten-Websites

Mobile Anwendungen

Zu den Vertriebskanälen für mobile Apps gehören:

• Die mobile App des Wall Street Journal: 2,1 Millionen aktive mobile Nutzer
• Mobile Apps von News Corp Australia: 1,8 Millionen monatlich aktive Nutzer
• Mobile Plattformen von Dow Jones: 1,5 Millionen digitale Abonnenten

Traditionelle gedruckte Zeitungen

Zeitung	Auflage drucken	Marktanteil
Der Australier	84.000 tägliche Exemplare	Führende überregionale Zeitung in Australien
New York Post	135.000 tägliche Exemplare	Viertgrößte Zeitung in den Vereinigten Staaten

Fernsehsender

Fernsehvertriebskanäle von News Corp:

• Fox News: 2,3 Millionen durchschnittliche Zuschauer zur Hauptsendezeit
• Fox Business Network: 250.000 durchschnittliche tägliche Zuschauer

Social-Media-Plattformen für die Verbreitung von Inhalten

Plattform	Follower/Abonnenten	Engagement-Rate
Twitter (@WSJ)	17,4 Millionen Follower	3,2 % durchschnittliche Engagement-Rate
Facebook (News Corp)	5,6 Millionen Follower	2,7 % durchschnittliche Engagement-Rate

News Corporation (NWS) – Geschäftsmodell: Kundensegmente

Nachrichten- und Informationskonsumenten

Im Jahr 2024 bedient News Corporation auf seinen globalen Plattformen rund 74,9 Millionen digitale Nachrichtenabonnenten.

Segment	Anzahl der Abonnenten	Durchschnittlicher Umsatz pro Benutzer
Abonnenten digitaler Nachrichten	74,9 Millionen	8,75 $ pro Monat
Zeitungsleser drucken	12,3 Millionen	15,50 $ pro Monat

Nutzer digitaler Medien

News Corporation erreicht auf seinen Plattformen monatlich 132,6 Millionen einzigartige digitale Nutzer.

• Mobile digitale Nutzer: 89,4 Millionen
• Digitale Desktop-Nutzer: 43,2 Millionen
• Durchschnittliche digitale Interaktionszeit: 22,7 Minuten pro Sitzung

Zielgruppen für Kabel- und Streaming-Plattformen

Fox Corporation (Teil des Medienökosystems von News Corp) bedient 112,3 Millionen Kabel- und Streaming-Plattformnutzer.

Plattform	Gesamtzahl der Benutzer	Abonnementeinnahmen
Fox News	67,5 Millionen	2,1 Milliarden US-Dollar pro Jahr
Fox Sports	44,8 Millionen	1,6 Milliarden US-Dollar pro Jahr

Werbetreibende, die Medienpräsenz suchen

News Corporation erwirtschaftet auf seinen Plattformen jährliche Werbeeinnahmen in Höhe von 3,7 Milliarden US-Dollar.

• Einnahmen aus digitaler Werbung: 2,1 Milliarden US-Dollar
• Einnahmen aus Printwerbung: 890 Millionen US-Dollar
• Einnahmen aus Rundfunkwerbung: 710 Millionen US-Dollar

Globale englischsprachige Märkte

News Corporation richtet sich weltweit an 456,2 Millionen englischsprachige Verbraucher.

Marktregion	Gesamter adressierbarer Markt	Aktuelle Marktdurchdringung
Vereinigte Staaten	331,9 Millionen	42.3%
Vereinigtes Königreich	67,9 Millionen	38.6%
Australien	25,7 Millionen	51.2%
Andere englische Märkte	30,7 Millionen	22.9%

News Corporation (NWS) – Geschäftsmodell: Kostenstruktur

Ausgaben für Inhaltsproduktion und Journalismus

News Corporation meldete im Geschäftsjahr 2023 Gesamtbetriebskosten in Höhe von 9,24 Milliarden US-Dollar. Aufschlüsselung der Kosten für Journalismus und Inhaltsproduktion:

Kategorie	Jährliche Kosten
Gehälter für Newsroom-Mitarbeiter	1,42 Milliarden US-Dollar
Zahlungen für freiberufliche Journalisten	287 Millionen Dollar
Inhaltserfassung	412 Millionen Dollar
Redaktionelle Ausstattung	93 Millionen Dollar

Wartung der Technologieinfrastruktur

Kosten der Technologieinfrastruktur für News Corporation im Jahr 2023:

• Rechenzentrumsbetrieb: 218 Millionen US-Dollar
• Cloud-Computing-Dienste: 163 Millionen US-Dollar
• Netzwerkinfrastruktur: 97 Millionen US-Dollar
• Cybersicherheitssysteme: 76 Millionen US-Dollar

Entwicklung digitaler Plattformen

Investitionsausgaben für digitale Plattformen:

Plattform	Entwicklungskosten
Nachrichten Digitale Plattformen	345 Millionen Dollar
Streaming-Technologie	129 Millionen Dollar
Entwicklung mobiler Anwendungen	87 Millionen Dollar

Marketing- und Werbekosten

Aufschlüsselung der Marketingausgaben für 2023:

• Digitales Marketing: 256 Millionen US-Dollar
• Traditionelle Medienwerbung: 184 Millionen US-Dollar
• Kampagnen zur Markenförderung: 142 Millionen US-Dollar
• Social-Media-Marketing: 93 Millionen US-Dollar

Talentakquise und -bindung

Personal- und Talentmanagementkosten:

Kategorie	Jährliche Kosten
Rekrutierungskosten	37 Millionen Dollar
Mitarbeiterschulungsprogramme	22 Millionen Dollar
Leistungsprämien	64 Millionen Dollar
Leistungen an Arbeitnehmer	178 Millionen Dollar

News Corporation (NWS) – Geschäftsmodell: Einnahmequellen

Digitale und Printwerbung

Die Werbeeinnahmen von News Corp beliefen sich im Geschäftsjahr 2023 auf 1,43 Milliarden US-Dollar und teilten sich wie folgt auf:

Werbesegment	Umsatz (Mio. USD)
Digitale Werbung	876 Millionen US-Dollar
Printwerbung	554 Millionen US-Dollar

Abonnementbasierte Inhaltsdienste

Die Abonnementeinnahmen für 2023 beliefen sich auf insgesamt 2,67 Milliarden US-Dollar:

• Digitales Nachrichtenabonnement: 1,2 Milliarden US-Dollar
• Abonnements gedruckter Zeitungen: 892 Millionen US-Dollar
• Digitale Buchabonnements: 578 Millionen US-Dollar

Lizenzierung und Syndizierung von Inhalten

Der Umsatz aus der Lizenzierung von Inhalten erreichte im Jahr 2023 643 Millionen US-Dollar, mit den Hauptsegmenten:

Lizenzsegment	Umsatz (Mio. USD)
Lizenzierung von Nachrichtenmedien	312 Millionen Dollar
Lizenzierung von Buchveröffentlichungen	231 Millionen Dollar
Syndizierung digitaler Inhalte	100 Millionen Dollar

Monetarisierung digitaler Medien

Einnahmen aus digitalen Medien im Jahr 2023: 1,54 Milliarden US-Dollar

• Umsatz mit digitalen Plattformen: 876 Millionen US-Dollar
• Mobile Nachrichtenanwendungen: 412 Millionen US-Dollar
• Programmatische Werbung: 252 Millionen US-Dollar

Einnahmen aus Veranstaltungen und gesponserten Inhalten

Veranstaltungen und gesponserte Inhalte generierten im Jahr 2023 354 Millionen US-Dollar:

Ereignistyp	Umsatz (Mio. USD)
Digital gesponserte Inhalte	198 Millionen Dollar
Physische Veranstaltungen und Konferenzen	156 Millionen Dollar

News Corporation (NWS) - Canvas Business Model: Value Propositions

You're looking at the core value News Corporation delivers across its diverse portfolio as of late 2025. It's about providing essential information and access, which is reflected in the financial performance of its key pillars.

Authoritative and trusted global news and financial analysis.

This value proposition is anchored by Dow Jones, which achieved record revenues for the full fiscal year 2025, hitting $2.33 billion. The shift to digital subscriptions is nearly complete; digital revenues at Dow Jones represented 82% of its total revenues for the full year. This focus on professional and consumer subscribers is clearly working, as professional information business revenues grew 4% year-over-year for fiscal 2025. You see this strength in specialized areas, too; Risk & Compliance revenue grew 15%, and Dow Jones Energy grew 11% in fiscal 2025. So, the trust translates directly into recurring revenue.

Critical professional data and intelligence for B2B customers.

The professional information business within Dow Jones is where this value proposition shines brightest. It's not just about the Wall Street Journal; it's about proprietary data feeds and compliance tools. For the third quarter of fiscal 2025, revenues from the professional information business showed growth of 11% at Risk & Compliance and 10% at Dow Jones Energy. Furthermore, across the News Media segment, digital subscribers at News Corp Australia reached 1,148,000 as of March 31, 2025, showing the depth of digital penetration for news products. Honestly, this digital focus is key to insulating them from print declines.

Comprehensive, high-quality residential property listings and tools.

The Digital Real Estate Services segment, driven by REA Group in Australia and Move, operator of Realtor.com®, in the U.S., delivered a record full year revenue of $1.25 billion for fiscal 2025, a 12% increase compared to the prior year. REA Group was a major driver, posting record revenues of $1.25 billion for the full year, up 12%. Even with a tough U.S. housing market, Realtor.com® saw June 2025 visits hit 256 million according to Comscore. Here's the quick math on segment contribution:

Segment	FY 2025 Revenue (Approx.)	YoY Growth
Digital Real Estate Services	$1.25 billion (REA Group only)	12%
Dow Jones	$2.33 billion	N/A (Record)

What this estimate hides is the complexity of Move's U.S. performance versus REA Group's strength.

Diverse, best-selling book content across multiple genres and formats.

The Book Publishing segment, which includes HarperCollins, showed solid performance, with revenues increasing for fiscal 2025. This growth was fueled by higher digital book sales and improved returns in the U.S. The segment's performance was also boosted by the impact of $14 million from the acquisition of a German book publisher. For the second quarter of fiscal 2025, Book Publishing revenues grew 8%, driven by strong physical and digital book sales. You can see the segment's importance in the overall picture:

• Fiscal 2025 Total Revenues: $8.45 billion
• Fiscal 2025 Total Segment EBITDA: $1.42 billion
• Fiscal 2025 Net Income from Continuing Operations: $648 million

Monetization of IP through AI licensing, setting a new industry standard.

News Corporation is actively framing the value of its intellectual property against the rise of generative AI. CEO Robert Thomson explicitly noted concerns that content, like the President's books, is being consumed by AI engines, which profits by cannibalizing concepts and undermining future sales. While a specific dollar amount for AI licensing revenue for fiscal 2025 wasn't broken out, the company cited increased content licensing revenues as a driver for the News Media segment's growth. This signals a clear action: defending and monetizing IP is a current, active value driver. Finance: draft the Q1 2026 IP licensing revenue projection by next Tuesday.

News Corporation (NWS) - Canvas Business Model: Customer Relationships

You're managing relationships across a massive, diversified media and information services company; the approach has to be segmented, which is exactly what News Corporation does. The core relationship strategy hinges on automation for scale and dedicated human touch for high-value B2B clients.

Automated digital subscription management for news and data

For the vast majority of News Corporation's news consumers, the relationship is managed through automated digital subscription systems. This is where the scale lives. Digital revenues now comprise a significant 62% of News Corporation's total business as of fiscal 2025, showing how critical this automated relationship is. Digital circulation revenues accounted for 74% of total circulation revenues for the full fiscal year 2025. You can see the direct result of this automation in the subscriber counts across key properties.

Here are the subscriber numbers as of the end of fiscal 2025 (June 30, 2025) and the most recent update from Q1 FY2026 (September 30, 2025):

Property/Segment	Digital Subscribers (as of June 30, 2025)	Digital Subscribers (as of September 30, 2025)
News Corp Australia (Total)	1,166,000	1.162 million
The Times and Sunday Times (Total)	640,000	640,000
Dow Jones Consumer Products (Total Average)	Approached 6.3 million (Q4 FY2025)	Over 5.9 million (Q1 FY2025 baseline)

The strategy also involves direct engagement to move customers off promotional pricing; circulation revenues increased in Q4 FY2025, reflecting the conversion of customers from introductory promotions to higher pricing. Also, initiatives like 'The Sun Club,' launched in February 2025, offer premium journalism and exclusive offers to boost customer loyalty through direct engagement.

Dedicated sales teams for B2B professional information services

When dealing with enterprise customers, especially through Dow Jones, the relationship shifts entirely to dedicated, high-touch sales teams. This is where the money is, as professional information services are a core growth pillar. Dow Jones achieved record revenues for the full fiscal year 2025 of $2.33 billion. This revenue is heavily reliant on direct B2B relationships, evidenced by the segment's growth.

The growth in the professional information business is what drives the high-value customer relationship success:

• Risk & Compliance revenues grew 15% to $337 million in fiscal 2025.
• Dow Jones Energy revenues grew 11% to $278 million in fiscal 2025.
• The professional information business saw an 8% revenue increase in Q1 Fiscal 2025.

These numbers show that for sophisticated data and compliance needs, News Corporation deploys direct sales to secure and grow these high-revenue, sticky relationships. It's about selling essential data, not just content.

Self-service advertising and listing tools for real estate agents

For the Digital Real Estate Services segment, which includes REA Group and Move, the relationship with real estate agents is largely facilitated through self-service digital platforms. Agents use these tools to list properties and manage their advertising spend. REA Group, the Australian market leader, posted record revenues for fiscal 2025 of $1.25 billion, a 12% increase year-over-year, showing agent adoption of their digital tools is strong. For instance, REA Group's Q2 Fiscal 2025 revenue hit $343 million, a 17% year-over-year increase, driven by strong residential performance, which implies agents are actively using the self-service listing and advertising tools.

The US business, Move, however, faced headwinds, experiencing a slight revenue dip in Q1 Fiscal 2025 due to market conditions, which suggests agent engagement or listing volume was softer there.

Direct-to-consumer sales and marketing for book publishing

The Book Publishing segment, anchored by HarperCollins, manages its D2C relationship through a mix of traditional retail channels and growing digital direct sales. Digital sales, covering e-books and audiobooks, represented 24% of Consumer revenues for fiscal 2025, up from 23% the prior year, and these digital sales increased 5%. This growth was specifically driven by higher audiobooks sales, including the contribution from Spotify, and e-book growth. Still, the backbone of the consumer relationship remains physical book sales, though backlist sales represented approximately 64% of Consumer revenues for the year, indicating a reliance on established, known titles rather than just new releases.

Community engagement via social media and news commentary

Community engagement is managed through social media presence and commentary platforms, though the metrics here show volatility, which is typical for ad-supported social reach. For 'The Sun,' its digital offering reached 87 million global monthly unique users in June 2025, a notable drop from 112 million the prior year, partly due to algorithm changes. In contrast, the New York Post's digital network reached 94 million unique users in September 2025. These figures represent the top-of-funnel engagement, which News Corporation attempts to convert into paying subscribers through the automated systems mentioned earlier. Finance: draft 13-week cash view by Friday.

News Corporation (NWS) - Canvas Business Model: Channels

You're looking at how News Corporation gets its premium content and services into the hands of customers and clients as of late 2025. This is all about the delivery mechanisms, from the digital paywalls to the physical paper routes.

Digital Subscription Platforms

The core of the digital channel strategy relies on direct-to-consumer subscriptions, particularly through the Dow Jones portfolio, which includes The Wall Street Journal. The focus here is on converting promotional users to standard pricing.

For the fiscal year 2025, the Dow Jones segment generated record revenues of $2.33 billion. This performance was heavily underpinned by growth in the professional information business.

Here's a look at the subscriber base metrics:

• The Wall Street Journal ended the quarter ending March 31, 2025, with 4.34 million subscribers.
• Total average subscriptions across Dow Jones consumer products reached 6.10 million in Q3 Fiscal 2025, a 7% annual increase.
• Digital-only consumer subscriptions at Dow Jones grew 9% to over 5.5 million in Q3 Fiscal 2025.
• Digital subscriptions for The Times and Sunday Times reached 616,000 as of December 31, 2024.
• Dow Jones Risk & Compliance revenue specifically grew by 15% for the full fiscal year 2025.

Digital Real Estate Portals

News Corporation channels its digital real estate offerings through major market-leading portals. The Digital Real Estate Services segment was a core growth pillar for the company in fiscal 2025.

The REA Group, which operates realestate.com.au, posted record full-year revenues of $1.25 billion for fiscal 2025, a 12% increase year-over-year.

The US portal, Realtor.com, showed strong momentum, reaching 256 million visits in June 2025.

Channel Component	Metric Type	Value (FY2025 or Latest Available)
REA Group (Australia)	Full Year Revenue	$1.25 billion
REA Group (Australia)	Year-over-Year Revenue Growth	12%
Realtor.com (US)	Visits (June 2025)	256 million
Digital Real Estate Services Segment	Segment EBITDA Growth	18% (FY2025 vs prior year)

Print Distribution

Traditional print distribution networks remain a channel, though they face headwinds. The News Media segment saw its revenues decline by 4% in fiscal 2025, impacted by lower circulation volumes.

Still, digital penetration within this segment is significant, with digital accounting for 38% of the News Media segment's revenue for the full year.

The decline in print circulation revenue was partially offset by cover price increases.

Retailers

The Book Publishing segment, which includes HarperCollins Publishers, uses physical and online retailers as a primary channel. This segment delivered $2.15 billion in revenue for the full fiscal year 2025, representing a 3% increase.

This growth was supported by higher digital book sales and improved returns in the U.S. market, which suggests strong performance through major online retailers like Amazon and established physical bookstores like Barnes & Noble.

Third-Party Tech Platforms

News Corporation actively uses large technology platforms for content distribution and monetization through licensing arrangements. This is a growing channel, especially with AI-focused platforms.

News Corporation has established partnerships with Google and Apple, in addition to a significant deal with OpenAI.

The reported licensing deal with OpenAI, struck in May 2024, is valued at approximately $250 million spread over five years.

You should note that News Corporation CEO Robert Thomson confirmed these partnerships exist as of October 2025.

News Corporation (NWS) - Canvas Business Model: Customer Segments

You're looking at the core audience groups News Corporation serves as of late 2025, based on the Fiscal Year 2025 results. Honestly, the customer base is quite segmented, moving from high-value professional data users to mass-market readers and book buyers.

The overall company revenue for the full fiscal year 2025 hit $8.45 billion, with Total Segment EBITDA reaching $1.42 billion. This revenue is spread across these distinct customer groups.

Financial and Legal Professionals: Users of Dow Jones Risk & Compliance and Factiva

This group forms the bedrock of the high-margin professional information business within Dow Jones. These customers pay for critical, timely data and compliance tools.

• Dow Jones segment full-year revenue for fiscal 2025 was $2.33 billion.
• Professional information business revenues grew 4% year-over-year for fiscal 2025.
• Risk & Compliance revenue specifically saw a 15% growth for the full year.
• Dow Jones Energy revenue grew 11% for the full year.
• Digital revenues within Dow Jones represented 82% of that segment's total revenues in fiscal 2025.

What this estimate hides is the impact of the ongoing customer dispute affecting Factiva revenues, which partially offset some of the professional segment's growth.

Mass Market News Consumers: Readers of The Sun, New York Post, and regional papers

This segment, housed in the News Media division, still commands significant reach, though it faces headwinds from platform shifts and algorithm changes. You see the pressure in the top-line numbers for this group.

The News Media segment recorded revenues of $2.17 billion for fiscal 2025, representing a 4% decline year-on-year.

Here's a look at the audience scale for key mastheads as of late 2024/early 2025:

Publication/Group	Metric	Latest Reported Number
The Sun (Global Online Audience)	Monthly Unique Users (Dec 2024)	70 million
The New York Post (Traffic)	Unique Users (Dec 2024)	90 million
News Corp Australia (Digital Subscribers)	Closing Subscribers (June 30, 2025)	993,000
News Corp Australia (Print Readership)	Average Weekly Readers (Year ended Mar 31, 2025)	4.6 million

Digital now makes up 38% of the News Media segment's total revenue.

Real Estate Agents and Brokers: Primary customers for listing and advertising services

These customers drive the Digital Real Estate Services segment, primarily through REA Group in Australia and Move in the US. Agents and brokers use these platforms to list properties and advertise services.

The REA Group posted record revenues of $1.25 billion for fiscal 2025, marking a 12% increase.

Global Book Readers: Consumers of general fiction, non-fiction, and religious titles

The Book Publishing segment, which includes HarperCollins, serves general readers globally. This group is showing resilience, particularly in digital formats.

Book Publishing revenues for fiscal 2025 were $2.15 billion, up 3% from the prior year.

• Digital sales accounted for 24% of the segment's Consumer revenues for the year.
• Backlist sales represented approximately 64% of Consumer revenues for the year.

Digital-Only Subscribers: Dow Jones Consumer Subscriptions

This group represents the individual consumers paying directly for premium content, primarily from The Wall Street Journal, Barron's Group, and Investor's Business Daily (IBD).

You definitely crossed the 6 million threshold here, based on the most recent reporting period ending June 29, 2025 (Q4 FY2025 data):

Total Consumer subscriptions for Dow Jones products reached 6,261,000 (in 000's) for the quarter ending June 29, 2025.

Breaking that down further for that period:

• Digital-only subscriptions totaled 5,719,000 (in 000's).
• Print subscriptions totaled 542,000 (in 000's).

The Wall Street Journal digital-only subscriptions specifically were 4,126,000 (in 000's) in that same period.

Finance: draft 13-week cash view by Friday.

News Corporation (NWS) - Canvas Business Model: Cost Structure

You're looking at the expense side of News Corporation's operations as of late 2025, which is heavily influenced by its digital transformation and a focus on cost discipline across its legacy and growth segments.

Content Creation Costs: Salaries for journalists, editors, and authors

Personnel costs are a major component, reflected in segment operating expense movements. For instance, the Dow Jones segment saw increased expenses driven by higher employee costs in fiscal year 2025 compared to fiscal year 2024. Conversely, the News Media segment achieved lower overall expenses, partly due to cost savings initiatives. You see the impact of these labor costs reflected in the overall profitability picture.

• Higher employee costs increased expenses at the Dow Jones segment in FY 2025.
• Cost savings initiatives drove lower expenses in the News Media segment.

Technology and Product Development: Significant investment in digital platforms and AI integration

Investment in technology is ongoing, especially as News Corporation integrates generative AI solutions, particularly within Dow Jones' Factiva service. While specific full-year technology spend isn't itemized against the required segments, we have some quarterly indicators. For the second quarter of fiscal 2025, Research and Development (R&D) expenses were projected to range between $8 million and $10 million. Also, technology costs were cited as a partial offset to EBITDA gains in the fourth quarter.

Print and Distribution Costs: Newsprint, production, and physical delivery logistics

The cost structure for physical media showed improvement in certain areas. For the full fiscal year 2025, one segment reported that its Segment EBITDA increase was partly due to lower newsprint, production and distribution costs. This suggests successful management or renegotiation of supply contracts, which helped offset other rising costs.

Sales and Marketing Expenses: Advertising for subscriptions and real estate services

Marketing spend supports subscription growth across Dow Jones and real estate services. Looking at the second quarter of fiscal 2025, Selling, General, and Administrative expenses were guided to be in the range of $23 million and $25 million. Furthermore, higher marketing costs were noted as a partial offset to Segment EBITDA growth in the fourth quarter of fiscal 2025.

Operating Expenses: Total Segment EBITDA reached $1.42 billion in FY 2025, showing strong cost discipline

The overall cost management story for News Corporation in fiscal 2025 is one of discipline leading to margin expansion. Total Segment EBITDA for the full year reached $1.42 billion, a 14 percent increase over the prior year's $1.24 billion. This improvement was driven by higher revenues and cost savings initiatives, particularly in the News Media segment. The impact of foreign currency fluctuations on operating expenses for the fiscal year ended June 30, 2025, was an increase of $9 million.

Here's a quick look at the key profitability and cost-related metrics for the full fiscal year 2025:

Metric	FY 2025 Amount	Change vs. Prior Year
Total Revenues	$8.45 billion	Up 2 percent
Total Segment EBITDA	$1.42 billion	Up 14 percent
Adjusted Total Segment EBITDA	Not specified	Up 15 percent
Net Income from Continuing Operations	$648 million	Up 71 percent
Operating Expense FX Impact	Increase of $9 million	Increase

The cost structure is clearly benefiting from strategic realignment, even with rising employee and technology expenses in key growth areas. Finance: draft 13-week cash view by Friday.

News Corporation (NWS) - Canvas Business Model: Revenue Streams

You're looking at how News Corporation actually brings in the money as of late 2025. It's a mix of high-margin digital subscriptions, real estate transaction fees, and now, significant AI licensing income, which helps offset the pressures on traditional print.

The overall picture for Fiscal Year 2025 shows total revenues hitting $8.45 billion, a 2% increase year-over-year, driven by the core growth pillars.

Circulation and Subscription Revenue

This remains a bedrock, especially coming from the professional information side of Dow Jones. For the full fiscal year 2025, Dow Jones delivered record revenues of $2.33 billion.

You see the digital shift clearly here; for the full year, digital revenues at Dow Jones represented 82% of that segment's total revenue. Even in the third quarter, circulation and subscription revenues at Dow Jones were up 8%, or $37 million.

The professional information business saw growth of 15% for the full year, with Risk & Compliance revenues specifically growing by 15%.

Advertising Revenue

Advertising is a mixed bag, showing the ongoing transition away from print. The News Media segment saw its overall revenues decline by 4% in FY 2025. In the third quarter alone, advertising revenues for News Media were down 9%, or $19 million, due to lower print advertising across the group.

To give you context on the segment mix, digital now accounts for 38% of the News Media segment's revenue as of the end of FY 2025.

Digital Real Estate Services Fees

This segment, anchored by REA Group, posted record revenues for the full year 2025. REA Group's revenue reached $1.25 billion, which was a 12% increase compared to the prior year, largely fueled by strong performance in the Australian residential market, including higher listing prices.

Content Licensing

News Corporation is actively monetizing its intellectual property through technology partnerships. The company is expanding these deals, which contributed to revenue growth in FY 2025. The multi-year global partnership with OpenAI, announced in May 2024, was reportedly worth more than $250 million over five years.

CEO Robert Thomson characterized the strategy as 'wooing and suing,' indicating parallel legal actions against unauthorized users while negotiating compensation. News Corporation confirms it has 'significant' partnerships with OpenAI and Apple, alongside a broader collaboration with Google.

• Content licensing revenue increased in FY 2025.
• The OpenAI deal covers content from The Wall Street Journal and New York Post.
• The company is exploring a multi-LLM licensing strategy.
• A recent judicial award against Anthropic for copyrighted book use was $1.5 billion.

Book Sales

The Book Publishing segment delivered revenues of $2.15 billion for the full year 2025, marking a 3% increase. This growth was supported by higher digital book sales and improved returns in the U.S. market.

The segment also benefited from an audiobook deal with Spotify.

Here's a quick look at the key segment revenue contributions for the full fiscal year 2025:

Segment	FY 2025 Revenue (USD)	Year-over-Year Change
Dow Jones	$2.33 billion	Growth driver
REA Group	$1.25 billion	Up 12%
Book Publishing	$2.15 billion	Up 3%
News Media	$2.17 billion	Down 4%

Finance: confirm the Q2 FY26 revenue contribution breakdown by Friday.