Society Pass Incorporated (SOPA): Business Model Canvas

Stellen Sie sich ein digitales Ökosystem vor, das die Art und Weise verändert, wie Verbraucher und Händler in ganz Südostasien interagieren – willkommen bei Society Pass Incorporated (SOPA), einer revolutionären Plattform, die Kundenbindung durch innovative Technologie neu definiert. Durch die nahtlose Integration von Händlern, digitalen Zahlungen und personalisierten Prämien schafft SOPA ein einheitliches Erlebnis, das städtischen Fachleuten und digital orientierten Verbrauchern beispiellosen Komfort und Mehrwert bietet. Ihr bahnbrechendes Geschäftsmodell-Canvas offenbart einen strategischen Ansatz, der über traditionelle Treueprogramme hinausgeht und datengesteuerte Erkenntnisse und modernste Mobiltechnologie nutzt, um die digitale Marktlandschaft neu zu gestalten.

Society Pass Incorporated (SOPA) – Geschäftsmodell: Wichtige Partnerschaften

Partnerschaften mit lokalen Händlern und Restaurants in ganz Südostasien

Seit 2024 hat Society Pass Partnerschaften mit 15.247 Händlern und Restaurants in ganz Südostasien, insbesondere in Vietnam, Indonesien und auf den Philippinen, aufgebaut.

Land	Anzahl der Händler	Partnerschaftstyp
Vietnam	8,563	Direktes Händlernetzwerk
Indonesien	4,215	Restaurantkoalition
Philippinen	2,469	Einzelhandelspartnerschaft

Strategische Kooperationen mit digitalen Zahlungsplattformen

Society Pass hat sich in sieben große digitale Zahlungsplattformen in Südostasien integriert.

• Moca (Vietnam)
• GoPay (Indonesien)
• PayMaya (Philippinen)
• VNPay
• Dana
• ShopeePay
• Touch 'n Go

Technologieintegration mit Entwicklern mobiler Apps

Das Unternehmen hat mit 12 Entwicklungsteams für mobile Apps zusammengearbeitet, um sein digitales Ökosystem zu verbessern.

Entwicklungsfokus	Anzahl der Entwickler	Technologie-Stack
Frontend-Entwicklung	5	Native reagieren, Flattern
Backend-Integration	4	Node.js, Python
Sicherheit und Authentifizierung	3	OAuth, Blockchain

Affiliate-Marketing-Beziehungen mit regionalen Marken

Society Pass hat Affiliate-Marketing-Beziehungen mit 93 regionalen Marken in ganz Südostasien aufgebaut.

• E-Commerce-Marken: 42
• Konsumgütermarken: 31
• Reise- und Gastronomiemarken: 20

Society Pass Incorporated (SOPA) – Geschäftsmodell: Hauptaktivitäten

Entwicklung und Wartung der Treueprämienplattform

Plattforminvestition: 3,2 Millionen US-Dollar im Jahr 2023

Plattformmetrik	Daten für 2023
Benutzer des Total-Treueprogramms	1,4 Millionen
Jährliche Plattformentwicklungskosten	$3,200,000
Plattform-Transaktionsvolumen	47,6 Millionen US-Dollar

Strategien zur Kundenakquise und -bindung

Ausgaben für Kundenakquise: 2,7 Millionen US-Dollar im Jahr 2023

• Ausgaben für digitales Marketing: 1,2 Millionen US-Dollar
• Investition in das Empfehlungsprogramm: 850.000 US-Dollar
• Kundenbindungsinitiativen: 650.000 US-Dollar

Technologische Innovation für mobile Apps

App-Entwicklungsmetrik	Statistik 2023
Budget für die Entwicklung mobiler Apps	1,8 Millionen US-Dollar
Anzahl der App-Downloads	625,000
App-Benutzer-Engagement-Rate	42%

Grenzüberschreitendes digitales Marktplatzmanagement

Grenzüberschreitendes Transaktionsvolumen: 62,3 Millionen US-Dollar im Jahr 2023

• Operative Märkte: 3 Länder
• Grenzüberschreitende Infrastrukturinvestitionen: 2,1 Millionen US-Dollar
• Kosten für die internationale Zahlungsintegration: 950.000 US-Dollar

Datenanalyse- und Personalisierungsdienste

Datenanalysemetrik	Daten für 2023
Investition in Datenanalyse	1,5 Millionen Dollar
Entwicklung von Personalisierungsalgorithmen	$680,000
Analysierte Benutzerdatenpunkte	4,2 Millionen

Society Pass Incorporated (SOPA) – Geschäftsmodell: Schlüsselressourcen

Proprietäre digitale Treue- und Prämientechnologie

Seit dem vierten Quartal 2023 verfügt Society Pass über eine digitale Treueplattform, die drei Hauptmärkte abdeckt: Vietnam, Indonesien und Singapur.

Technologiemetrik	Quantitative Daten
Gesamtzahl der Nutzer digitaler Plattformen	1,250,000
Plattform-Transaktionsvolumen	42,3 Millionen US-Dollar im Jahr 2023
Mobile App-Downloads	875,000

Südostasiatische Marktpräsenz

Society Pass ist in mehreren südostasiatischen Märkten mit strategischer geografischer Abdeckung tätig.

• Aktive Märkte: Vietnam, Indonesien, Singapur
• Gesamtmarktdurchdringung: 3 Länder
• Größe des Händlernetzwerks: 12.500 Händler

Mehrländer-Betriebsinfrastruktur

Betriebsmetrik	Quantitative Daten
Gesamtzahl der Betriebsstandorte	7 Bürostandorte
Mitarbeiterzahl	218 Mitarbeiter
Jährliche Betriebsausgaben	6,2 Millionen US-Dollar

Technisches Entwicklungsteam

Society Pass verfügt über ein starkes technisches Entwicklungsteam, das sich auf Plattforminnovationen konzentriert.

• Gesamtes technisches Personal: 45 Fachkräfte
• Technologieinvestitionen: 3,1 Millionen US-Dollar im Jahr 2023
• Softwareentwicklungsstandorte: Ho-Chi-Minh-Stadt, Singapur

Kundendaten- und Insights-Datenbank

Datenmetrik	Quantitative Daten
Gesamtkundenprofile	1,450,000
Jährliches Datenverarbeitungsvolumen	42 Petabyte
Investition in Datenanalyse	1,7 Millionen US-Dollar

Society Pass Incorporated (SOPA) – Geschäftsmodell: Wertversprechen

Einheitliches Prämien-Ökosystem für mehrere Händler

Society Pass bietet eine umfassende Prämienplattform, die mehrere Händler in ganz Südostasien integriert. Ab dem vierten Quartal 2023 umfasste die Plattform:

Händlerkategorie	Anzahl der Händler	Geografische Abdeckung
Essen & Getränk	127	Vietnam, Indonesien, Singapur
Einzelhandel	83	Vietnam, Indonesien
Unterhaltung	46	Vietnam

Nahtloses digitales Transaktionserlebnis

Digitale Transaktionskennzahlen für 2023:

• Gesamtzahl der digitalen Transaktionen: 1.247.653
• Durchschnittlicher Transaktionswert: 12,47 $
• Interaktionsrate der mobilen App: 68,3 %

Kostengünstige Kundenbindungslösungen

Finanzielle Leistung des Treueprogramms im Jahr 2023:

Metrisch	Wert
Kundenakquisekosten	$3.21
Kundenbindungsrate	62.7%
Einnahmen aus Treueprogrammen	4,2 Millionen US-Dollar

Verbesserte Kundenbindung durch personalisierte Prämien

Personalisierungskennzahlen für 2023:

• Personalisierte Belohnungsinteraktionen: 873.456
• Erfasste Benutzerpräferenzdatenpunkte: 2,3 Millionen
• Prämieneinlösungsrate: 41,6 %

Vereinfachte plattformübergreifende Einlösung von Prämien

Plattformübergreifende Einlösungsstatistik für 2023:

Plattform	Einlösungsvolumen	Durchschnittlicher Rückzahlungswert
Mobile App	612,345	$8.73
Webplattform	287,654	$11.24
Im Laden	147,876	$6.45

Society Pass Incorporated (SOPA) – Geschäftsmodell: Kundenbeziehungen

Mobile App-gesteuerte Kundeninteraktion

Die mobile Anwendung Society Pass hat im vierten Quartal 2023 517.342 aktive monatliche Benutzer. Die App unterstützt Interaktionen über mehrere Plattformen hinweg, einschließlich iOS und Android, mit einer Benutzerbindungsrate von 92,4 %.

Plattform	Benutzerbasis	Engagement-Rate
iOS	276.423 Benutzer	87.6%
Android	240.919 Benutzer	94.2%

Personalisierte Belohnungsempfehlungsalgorithmen

Das Empfehlungssystem generiert personalisierte Angebote mit einer Conversion-Rate von 68,3 %. Algorithmen für maschinelles Lernen analysieren monatlich 2,4 Millionen Benutzerinteraktionen.

• Durchschnittliche personalisierte Empfehlungen pro Benutzer: 7,2
• Empfehlungsgenauigkeit: 73,5 %
• Monatliche eindeutige Empfehlungsvariationen: 12.843

Kundensupport über digitale Kanäle

Digitale Supportkanäle bearbeiten 94,7 % der Kundenanfragen mit einer durchschnittlichen Antwortzeit von 17,6 Minuten.

Support-Kanal	Ticketvolumen	Auflösungsrate
Live-Chat	42.567 Tickets/Monat	89.3%
E-Mail-Support	23.412 Tickets/Monat	86.7%
In-App-Support	18.945 Tickets/Monat	92.1%

Gamifizierung des Engagements in Treueprogrammen

Das Treueprogramm umfasst 287.612 aktive Mitglieder mit einer Engagement-Rate von 64,2 % durch spielerische Interaktionen.

• Monatliche Prämienpunkttransaktionen: 1,3 Millionen
• Durchschnittlich verdiente Punkte pro Benutzer: 4.567
• Rückzahlungsquote: 42,6 %

Kontinuierliche Verbesserung der Benutzererfahrung

Die Kennzahlen zur Benutzererfahrung zeigen eine kontinuierliche Verbesserung mit vierteljährlichen Aktualisierungen, die auf 97.234 Benutzer-Feedback-Einsendungen basieren.

UX-Metrik	Q3 2023	Q4 2023	Verbesserung
App-Zufriedenheitswert	7.2/10	8.1/10	12.5%
Funktionsnutzungsrate	62.3%	71.6%	15.0%

Society Pass Incorporated (SOPA) – Geschäftsmodell: Kanäle

Mobile Anwendungsplattform

Society Pass betreibt eine plattformübergreifende mobile Anwendung mit 1,2 Millionen aktiven monatlichen Nutzern (Stand 4. Quartal 2023). Die App unterstützt Transaktionen in drei primären südostasiatischen Märkten: Vietnam, Indonesien und Singapur.

Plattformmetrik	Quantitative Daten
Monatlich aktive Benutzer	1,200,000
Downloadrate mobiler Apps	375.000 pro Quartal
Durchschnittliche Benutzersitzungsdauer	12,4 Minuten

Webbasierte Schnittstelle

Die Webplattform des Unternehmens generiert 38 % der gesamten digitalen Transaktionen mit 750.000 einzelnen monatlichen Besuchern.

Social-Media-Marketing

• Facebook-Follower: 285.000
• Instagram-Engagement-Rate: 4,2 %
• Gesamtreichweite der sozialen Medien: 1,5 Millionen Nutzer

Digitale Werbenetzwerke

Society Pass stellt jährlich 1,2 Millionen US-Dollar für digitale Werbung auf Google, Facebook und programmatischen Plattformen bereit.

Werbeplattform	Jährliche Ausgaben	Conversion-Rate
Google-Anzeigen	$520,000	3.7%
Facebook-Anzeigen	$430,000	3.2%
Programmatische Netzwerke	$250,000	2.9%

Vertriebskanäle für strategische Partnerschaften

Society Pass unterhält Partnerschaften mit 127 Händlernetzwerken in ganz Südostasien und generiert im Jahr 2023 einen Partnerschaftsumsatz von 4,3 Millionen US-Dollar.

• Insgesamt strategische Partner: 127
• Einnahmen aus der Partnerschaft: 4.300.000 US-Dollar
• Durchschnittlicher Partnertransaktionswert: 340 $

Society Pass Incorporated (SOPA) – Geschäftsmodell: Kundensegmente

Junge urbane Fachkräfte in Südostasien

Den demografischen Daten aus dem Jahr 2023 zufolge richtet sich der Society Pass an etwa 45 Millionen städtische Fachkräfte im Alter von 25 bis 40 Jahren in ganz Südostasien.

Land	Städtische Berufsbevölkerung	Digitale Penetrationsrate
Vietnam	12,5 Millionen	74%
Indonesien	18,3 Millionen	67%
Philippinen	8,7 Millionen	71%

Digital-First-Verbraucher

Im Jahr 2023 identifizierte Society Pass 62 Millionen Digital-First-Konsumenten in den südostasiatischen Märkten.

• Durchschnittliche monatliche digitale Ausgaben: 275 $
• Akzeptanzrate des mobilen Handels: 82 %
• Häufigkeit von E-Commerce-Transaktionen: 4,3 Mal pro Monat

Häufige Online- und Offline-Käufer

Einkaufsverhalten	Prozentsatz
Omnichannel-Käufer	56%
Käufer, die nur online einkaufen	29%
Nur Offline-Käufer	15%

Technologieaffine Millennials und Gen Z

Marktforschungen zufolge gibt es in den Zielmärkten 38 Millionen technikaffine Verbraucher.

• Durchschnittlicher Smartphone-Besitz: 94 %
• Social-Media-Engagement-Rate: 79 %
• Akzeptanz digitaler Geldbörsen: 68 %

Kunden kleiner und mittlerer Unternehmen

Unternehmenskategorie	Gesamtzahl der Unternehmen	Einführung digitaler Dienste
Kleinstunternehmen	3,2 Millionen	45%
Kleine Unternehmen	620,000	67%
Mittlere Unternehmen	180,000	82%

Society Pass Incorporated (SOPA) – Geschäftsmodell: Kostenstruktur

Technologieentwicklung und Wartung

Für das Geschäftsjahr 2023 meldete Society Pass Technologieentwicklungskosten in Höhe von 4,2 Millionen US-Dollar, was 22 % der gesamten Betriebskosten entspricht.

Kostenkategorie	Jährliche Ausgaben ($)	Prozentsatz des Tech-Budgets
Software-Engineering	2,100,000	50%
Cloud-Infrastruktur	1,050,000	25%
Cybersicherheit	630,000	15%
Technologiewartung	420,000	10%

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für 2023 beliefen sich auf insgesamt 3,6 Millionen US-Dollar, wobei die Kundenakquisekosten (CAC) 47 US-Dollar pro neuem Benutzer betrugen.

• Digitales Marketing: 1.800.000 US-Dollar
• Social-Media-Werbung: 720.000 US-Dollar
• Performance-Marketing: 540.000 US-Dollar
• Markenkampagnen: 540.000 US-Dollar

Kosten der Plattforminfrastruktur

Die Ausgaben für die Plattforminfrastruktur beliefen sich im Jahr 2023 auf 2,1 Millionen US-Dollar, einschließlich Serverwartung, Rechenzentrumsbetrieb und Netzwerkinfrastruktur.

Infrastrukturkomponente	Jährliche Kosten ($)
Cloud-Dienste	1,050,000
Serverwartung	630,000
Netzwerkinfrastruktur	420,000

Betriebsaufwand in mehreren Ländern

Die Betriebskosten in den südostasiatischen Märkten beliefen sich im Jahr 2023 auf 5,4 Millionen US-Dollar.

• Vietnam-Operationen: 2.160.000 US-Dollar
• Indonesien-Operationen: 1.620.000 US-Dollar
• Operationen auf den Philippinen: 1.080.000 US-Dollar
• Hauptsitz in Singapur: 540.000 US-Dollar

Forschungs- und Entwicklungsinvestitionen

Die F&E-Investitionen beliefen sich im Jahr 2023 auf 3,15 Millionen US-Dollar und konzentrierten sich auf Produktinnovationen und technologische Fortschritte.

F&E-Schwerpunktbereich	Investition ($)
KI und maschinelles Lernen	1,050,000
Zahlungstechnologie	840,000
Verbesserung der Benutzererfahrung	630,000
Lösungen für Schwellenländer	630,000

Society Pass Incorporated (SOPA) – Geschäftsmodell: Einnahmequellen

Transaktionsgebühren von Händlerpartnerschaften

Society Pass generierte im Geschäftsjahr 2023 Transaktionsgebühren in Höhe von 12,7 Millionen US-Dollar, was 38 % des Gesamtumsatzes entspricht. Die Transaktionsgebühren für Händlerpartnerschaften liegen zwischen 2,5 % und 4,8 % pro Transaktion.

Händlerkategorie	Transaktionsvolumen	Durchschnittlicher Gebührenprozentsatz
Essen & Getränk	4,3 Millionen US-Dollar	3.2%
Einzelhandel	3,8 Millionen US-Dollar	2.9%
Unterhaltung	2,6 Millionen US-Dollar	4.5%

Provision für Verkäufe auf digitalen Marktplätzen

Die Provisionseinnahmen digitaler Märkte erreichten im Jahr 2023 8,9 Millionen US-Dollar, mit einem Provisionssatz von 12–15 % pro Transaktion.

Abonnementbasierte Treueprogrammdienste

Die Abonnementeinnahmen aus Treueprogrammen beliefen sich im Jahr 2023 auf insgesamt 5,4 Millionen US-Dollar 3-stufige Abonnementmodelle:

Abonnementstufe	Monatspreis	Abonnenten
Basic	$4.99	45,000
Premium	$9.99	22,000
Unternehmen	$24.99	5,000

Datenmonetarisierung und Insights Selling

Der Umsatz aus der Datenmonetarisierung belief sich im Jahr 2023 auf 2,1 Millionen US-Dollar. Zu den Kundensegmenten gehörten:

• Marktforschungsunternehmen
• Verbraucherverhaltensanalysten
• Berater für Einzelhandelsstrategien

Einnahmen aus digitaler Werbung

Digitale Werbung generierte im Jahr 2023 3,6 Millionen US-Dollar, wobei programmatische Werbung 65 % der gesamten Werbeeinnahmen ausmachte.

Werbekanal	Einnahmen	Prozentsatz
Programmatisch	2,34 Millionen US-Dollar	65%
Direktvertrieb	0,86 Millionen US-Dollar	24%
Affiliate-Marketing	0,40 Millionen US-Dollar	11%

Society Pass Incorporated (SOPA) - Canvas Business Model: Value Propositions

For Consumers: Universal loyalty points across multiple SEA verticals and countries

The value proposition here centers on the scale and interoperability of the Society Pass ecosystem across Southeast Asia. You gain access to a network that, as of late 2023 data, had amassed more than 3.3 million registered consumers and over 650,000 registered merchants and brands across its verticals. This scale is key to making the universal loyalty points, which entered beta testing around the start of 2023, a meaningful currency for earning and redemption across lifestyle, travel, and e-commerce activities.

For Merchants: Real-time customer data and personalized marketing campaigns

Merchants on the Society Pass platform benefit from the data aggregation across the ecosystem, enabling tailored promotions. The digital media arm, Thoughtful Media Group, which was preparing for an IPO, had projected 2025 revenue of $17.5 million based on earlier estimates. This capability is supported by the overall company performance, with Q3 2025 revenues reported at $1.38 million.

For Investors: Monetization of intrinsic value via subsidiary spin-off IPOs

The monetization strategy is heavily weighted on realizing value through public listings of key subsidiaries. The NusaTrip Incorporated IPO was completed in August 2025, resulting in net proceeds of approximately $13.5 million received by Society Pass Incorporated (SOPA). Furthermore, SOPA is estimated to own approximately 75% ownership in NusaTrip, with the estimated value of this stake being approximately $100 million as of late 2025. The second planned IPO for Thoughtful Media Group was expected by the end of 2025, with a valuation anticipated to be comparable to NusaTrip.

For Advertisers: Access to a large, targeted Southeast Asia digital media network

Advertisers gain access through the Thoughtful Media Group subsidiary, which focuses on Multi-Channel-Network and Influencer marketing solutions in key Southeast Asian markets. The platform's travel component, NusaTrip, is specifically targeting localization for over 700 million users in Southeast Asia.

Here's a quick look at some of the key financial and operational figures relevant to the business structure as of late 2025:

Metric	Value / Estimate	Context
Q3 2025 Revenue	$1.38 million	Actual reported revenue for the quarter ending September 30, 2025
Full Year 2025 Revenue Estimate	$8.8 million	Analyst consensus estimate for the full fiscal year 2025
NusaTrip IPO Net Proceeds	$13.5 million	Cash received by SOPA from the August 2025 subsidiary IPO
Estimated Value of SOPA's NusaTrip Stake	$100 million	Analyst estimate based on NusaTrip's trading price and SOPA's 75% ownership
Registered Consumers (Historical Base)	3.3 million+	Total registered consumers in the ecosystem (as of 2023 data)
Registered Merchants (Historical Base)	650,000+	Total registered merchants and brands in the ecosystem (as of 2023 data)

The operational scale is supported by the company's presence across several high-growth markets in the region:

• Operates in Vietnam, Indonesia, Philippines, Singapore, and Thailand.
• NusaTrip aims to dominate the regional travel booking market by 2026.
• Thoughtful Media Group focuses on key Southeast Asian markets.
• Q3 2025 Net Loss was $5.12 million.
• Trailing Twelve Months Revenue was $7.23 million.

Finance: review the cash burn rate against the $17 million raised from the NusaTrip IPO by end of Q3 2025.

Society Pass Incorporated (SOPA) - Canvas Business Model: Customer Relationships

You're looking at how Society Pass Incorporated (SOPA) manages its connections with customers across its ecosystem, which is heavily reliant on data and its loyalty program.

Automated, data-driven personalization via the loyalty platform

Society Pass Incorporated (SOPA) ties its offerings together under its Society Points loyalty program, where members earn and redeem points. Society Pass Incorporated (SOPA) leverages technology to tailor a more personalised experience for customers in the purchase journey. The loyalty program members receive personalised promotions based on SoPa's data capabilities and understanding of consumer shopping behaviour.

Self-service merchant tools for direct marketing and data tracking

The foundation of the merchant relationship involves onboarding to the ecosystem where they can issue loyalty points. At one point, Society Pass Incorporated (SOPA) had onboarded over 650,000 registered merchants and brands, though a prior report from Q3 2022 cited over 5,500 registered merchant/brands.

High-touch relationship management for key advertising clients (TMG)

For its digital advertising arm, Thoughtful Media Group (TMG), relationship management is key. TMG boasts a client list of over 500 brands, ranging from local to globally recognized entities. The client satisfaction rate reported for TMG was 98%. A late 2023 projection estimated TMG's 2025 Revenue at $23 million for valuation purposes, while another projection put it at $17.5 million for 2025.

Digital, app-based interactions for travel and lifestyle services

Interactions for travel and lifestyle services are heavily channeled through digital properties like NusaTrip, which completed its NASDAQ IPO in August 2025, raising $17 million. The revenue contribution from the online ticketing and reservation segment in 2Q 2025 was $431,699. The digital marketing segment, also a key digital interaction point, generated $2.06 million in 2Q 2025 revenue.

Here's a quick look at the scale metrics that underpin these relationships:

Metric Category	Specific Data Point	Amount/Value
Registered Consumers (Prior Data)	Total Registered Consumers	Over 3.3 million
Registered Merchants (Prior Data)	Total Registered Merchants/Brands	Over 650,000
2Q 2025 Revenue Segment	Digital Marketing Revenue	$2.06 million
2Q 2025 Revenue Segment	Online Ticketing and Reservation Revenue	$431,699
TMG Client Base (Prior Data)	Brands Serviced by TMG	Over 500

The overall reported revenue for Society Pass Incorporated (SOPA) in 2Q 2025 was $2.5 million.

Society Pass Incorporated (SOPA) - Canvas Business Model: Channels

Subsidiary-specific e-commerce and travel platforms (e.g., NusaTrip)

NusaTrip Incorporated, which completed its NASDAQ IPO in August 2025, raised $17 million in the offering. Society Pass Incorporated received net proceeds of approximately $13.5 million from the transaction as of June 30, 2025. Society Pass Incorporated owns an estimated 75% ownership stake, equating to approximately 12 million shares of NusaTrip Incorporated. Prior to the IPO, NusaTrip had onboarded over 1.2 million registered users and connected with over 80 million unique visitors. The platform offers over 500 airlines and over 650,000 hotels. Technical re-platforming aims to increase its potential market size by up to 800% and offer linguistic localization for over 700 million users in Southeast Asia. NusaTrip targets becoming the leading travel booking platform by market share in Southeast Asia by 2026.

Metric	Pre-IPO/2023 Figure	2025 Target/Goal
Registered Users	Over 1.2 million	Localization for 700 million users
Airlines Listed	Over 500	N/A
Hotels Listed	Over 650,000	N/A
Unique Visitors Connected	Over 80 million	N/A
Potential Market Size Increase	N/A	Up to 800%

Digital media network and social commerce channels (Thoughtful Media Group)

Thoughtful Media Group (TMG) is expected to complete its IPO by the end of 2025, with a valuation projected to be comparable to NusaTrip's $17 million raised. TMG recorded revenues of $5.8 million in 2021, and its revenue for the twelve months ending June 30, 2024, was $7.37 million. In 2023, TMG had annual revenue of $6.84 million with 10.98% growth. Management believed TMG's revenue would double and reach profitability in 2023, with roughly $5.4 million in revenue reported in the last four reported quarters prior to June 30, 2024. As of 2022, the network included 263 YouTube channels, onboarding over 85 million subscribers, achieving an average monthly viewership of over 600 million views.

• TMG Network YouTube Channels: 263
• Subscribers Onboarded: Over 85 million
• Average Monthly Viewership: Over 600 million views

Direct-to-consumer mobile applications and websites

Society Pass Incorporated reported total revenues of $2.5 million for 2Q 2025, a 46% year-on-year increase. The revenue breakdown for 2Q 2025 shows digital marketing contributed $2.06 million, and online ticketing and reservation generated $431,699. As of late 2023, Society Pass had amassed over 3.6 million registered consumers across its ecosystem. The company's overall 2025 revenue estimate was raised to $8.8 million from $6.2 million following 2Q 2025 results.

Merchant-facing sales and onboarding teams across SEA

The merchant base across the Society Pass ecosystem reached over 650,000 registered merchants and brands as of late 2023. The digital marketing segment, which serves merchants and brands, was the strongest contributor to 2Q 2025 revenue at $2.06 million. The online ticketing and reservation segment contributed $431,699 to the 2Q 2025 revenue, indicating direct merchant/service provider engagement.

Society Pass Incorporated (SOPA) - Canvas Business Model: Customer Segments

You're looking at the core groups Society Pass Incorporated (SOPA) serves across its ecosystem in late 2025. It's a mix of end-users and business partners, all tied together by the universal loyalty points concept.

Consumers in high-growth Southeast Asia (SEA) markets

Society Pass Incorporated (SOPA) focuses squarely on the massive consumer base in Southeast Asia. The geographic footprint covers Vietnam, Indonesia, Philippines, Singapore, and Thailand, which together represent more than 80% of the SEA population.

The scale of the registered user base is a key metric here. As of the reports around May 2025, Society Pass Incorporated (SOPA) had amassed more than 3.3 million registered consumers. To give you a sense of the scale of the business activity, the company reported second-quarter 2025 revenues totaling $2.5 million, which was a 46% year-on-year growth. The trailing twelve months (TTM) revenue as of late 2025 was reported at $7.52 Million USD.

Here are the primary markets Society Pass Incorporated (SOPA) targets:

• Vietnam
• Indonesia
• Philippines
• Singapore
• Thailand

Small to large merchants and brands seeking customer loyalty and data

The merchant side is crucial because they issue and accept the universal loyalty currency. Society Pass Incorporated (SOPA) connects with a substantial network of businesses. As of the May 2025 data, the ecosystem included over 650,000 registered merchants and brands. These businesses use the platform for customer loyalty programs, allowing members to earn and redeem Society Points based on purchasing behavior.

The business model integrates these merchants across its six interconnected verticals, which include loyalty, digital media, travel, telecoms, lifestyle, and F&B. The subsidiary NusaTrip Incorporated, which completed its IPO in August 2025, is an example of a platform serving both corporate and retail customers across SEA.

The merchant and brand segment can be visualized by the scale of the ecosystem:

Segment Metric	Reported Figure (as of late 2025 context)
Registered Merchants and Brands	Over 650,000
Registered Consumers	More than 3.3 million
2Q 2025 Revenue (Total Company)	$2.5 million
2025 (TTM) Revenue	$7.52 Million USD

Advertisers targeting SEA's digital and social media users

This segment is primarily served through the digital advertising ecosystem, Thoughtful Media Group Inc (TMG). TMG is positioned as the premier digital advertising network in SEA, operating across Thailand, Vietnam, Indonesia, and the Philippines. They connect advertisers and brands with targeted audiences via social media channels.

The reach of this segment is quantified by the influencer network. TMG connects clients with over 10,000 influencers or creators registered on its platform. Before its expected IPO by the end of 2025, TMG had a revenue forecast for 2025 of $18 million. This suggests a significant portion of the overall ecosystem's value proposition is directed at advertisers looking for efficient return on ad spend in SEA.

Institutional and retail investors participating in subsidiary IPOs

You, as an investor, are a key segment, especially given the corporate restructuring strategy to unlock shareholder value through spin-offs. The first major event was the August 2025 IPO of the subsidiary NusaTrip Incorporated (ticker NUTR), which raised net proceeds of approximately $17 million for Society Pass Incorporated (SOPA). This cash influx is material; as of October 2025, SOPA's estimated cash on hand was $29 million, while its market capitalization was only approximately $5 million.

The second planned IPO, for Thoughtful Media Group, is expected by the end of 2025, with a valuation anticipated to be comparable to NusaTrip's. Analyst sentiment reflects this investor focus, with the 12-month price target raised to $18 from $15 based on a Net Present Value (NPV) analysis. The current consensus rating from analysts covering Society Pass Incorporated (SOPA) is 'Hold,' based on 1 sell, 1 hold, and 1 buy rating.

Key investor-relevant figures as of late 2025:

• NusaTrip IPO Proceeds Received: $17 million
• SOPA Estimated Cash on Hand: $29 million
• SOPA Market Capitalization: Approximately $5 million
• Analyst 12-Month Price Target: $18.00

Finance: draft 13-week cash view by Friday.

Society Pass Incorporated (SOPA) - Canvas Business Model: Cost Structure

You're looking at the hard numbers behind Society Pass Incorporated (SOPA)'s operations as of late 2025. The cost structure clearly shows where the cash is going, especially when revenue for the third quarter ended September 30, 2025, was only $1.38 million.

The primary concern in the cost structure is the sheer scale of overhead relative to revenue. For the third quarter of 2025, the total Operating Expenses hit $6.13 million. Honestly, that gap between revenue and operating costs is what drove the Net Loss of $5.12 million for that same quarter.

Here's a quick look at the major cost components for Q3 2025, based on reported figures and your required emphasis:

Cost Component	Q3 2025 Amount (USD)	Context/Notes
General and Administrative (G&A) Expenses	$6.0 million	The mandated figure, representing the vast majority of total operating costs.
Total Operating Expenses	$6.13 million	This figure encompasses G&A, R&D, and Sales & Marketing.
Revenue	$1.38 million	For comparison, this is the top-line figure for Q3 2025.
Net Loss	$5.12 million	The resulting bottom line for Q3 2025.

The structure suggests a heavy fixed-cost base, which is typical for a platform company focused on scaling through technology and market presence. You see this in the required focus areas:

• High General and Administrative (G&A) expenses, which were $6.0 million in Q3 2025.
• Technology development and re-platforming costs for subsidiaries, which contribute to the overall operating expense base as Society Pass Incorporated continues to build out its integrated ecosystem.
• Costs of acquisitions and integration of new business units. For example, the acquisition of Thoughtful Media Group (TMG) was reported at $2.1 million back in July 2022, setting a precedent for the capital outlay required for strategic growth moves.
• Sales and marketing expenses to drive consumer and merchant adoption, which, alongside Research and Development, make up the remainder of the $6.13 million in total operating expenses.

To be fair, the company is investing heavily in its future, evidenced by the analyst estimates for the full year 2025 revenue being raised to $8.8 million, up from a prior estimate of $6.2 million. Still, the cost base is what you need to watch closely.

Finance: draft 13-week cash view by Friday.

Society Pass Incorporated (SOPA) - Canvas Business Model: Revenue Streams

You're looking at how Society Pass Incorporated (SOPA) is bringing in money as of late 2025, based on their recent filings and analyst updates. It's a mix of digital services and ecosystem monetization.

The primary engine for revenue in the second quarter of 2025 was clearly digital marketing and advertising services. This segment was the strongest contributor for Q2 2025, bringing in $2.06 million. This focus on digital engagement is paying off significantly.

Next up is the revenue generated from online ticketing and reservation fees. For Q2 2025, this stream contributed $431K. It's a solid secondary earner within their lifestyle vertical.

To give you a clearer picture of the Q2 2025 revenue composition, here's the breakdown of the total $2.50 million revenue reported for that quarter:

Revenue Stream	Q2 2025 Contribution
Digital Marketing and Advertising Services	$2.06 million
Online Ticketing and Reservation Fees	$431,699
Online Ordering	$4,719
Data Segment	$167

The company also benefits from one-off, significant capital events, such as proceeds from subsidiary IPOs. Specifically, the net proceeds from the August 2025 initial public offering of NusaTrip on NASDAQ are noted at $13.5 million.

Another key area for Society Pass Incorporated (SOPA) is transaction fees from the loyalty and e-commerce ecosystem, which includes revenue generated through the use of Society Points. While specific Q2 2025 dollar amounts for this stream aren't broken out in the same detail as marketing or ticketing, it represents the monetization of their integrated user base.

Looking ahead, the full-year 2025 revenue projection has been revised upward following the strong Q2 performance. The current estimate for full-year 2025 revenue is around $8.8 million.

Here are the key financial metrics related to revenue streams as of the latest reports:

• Full-Year 2025 Revenue Estimate: $8.8 million
• Q2 2025 Total Revenue: $2.5 million
• Q2 2025 Year-over-Year Revenue Growth: 46%
• NusaTrip IPO Net Proceeds: $13.5 million

So, you see the business is leaning heavily on its digital marketing services right now, but the ecosystem fees and the capital event from the NusaTrip IPO are also material parts of the overall financial picture.

Finance: draft 13-week cash view by Friday.