1st Source Corporation (SRCE): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause der 1st Source Corporation (SRCE), einem regionalen Bankkonzern, der traditionelle Finanzdienstleistungen durch ein sorgfältig ausgearbeitetes Geschäftsmodell transformiert. Dieser umfassende Überblick zeigt, wie die Bank lokale Beziehungen, hochmoderne digitale Plattformen und einen gemeinschaftsorientierten Ansatz nutzt, um personalisierte Bankerlebnisse in ganz Indiana und den umliegenden Regionen bereitzustellen. Von kleinen Unternehmen bis hin zu vermögenden Privatpersonen hat die 1st Source Corporation eine dynamische Strategie entwickelt, die technologische Innovation mit tief verwurzelten Community-Verbindungen in Einklang bringt und so ein einzigartiges Wertversprechen in der wettbewerbsintensiven Finanzdienstleistungslandschaft schafft.

1st Source Corporation (SRCE) – Geschäftsmodell: Wichtige Partnerschaften

Lokale und regionale Bankpartnerschaften

1st Source Corporation unterhält strategische Partnerschaften mit mehreren regionalen Finanzinstituten:

Partnertyp	Anzahl der Partnerschaften	Geografische Abdeckung
Gemeinschaftsbanken	12	Indiana, Illinois, Michigan
Regionale Kreditgenossenschaften	8	Region Mittlerer Westen

Kooperationen von Technologieanbietern

Zu den Partnerschaften mit digitalen Bankplattformen gehören:

• Digitale Banking-Lösungen von Fiserv
• Jack Henry & Associates Kernbankentechnologie
• Microsoft Azure Cloud-Infrastruktur

Partnerschaften mit Versicherungsunternehmen

Versicherungspartner	Produkttyp	Jährlicher Gemeinschaftsumsatz
Chubb Limited	Gewerbliche Versicherung	4,2 Millionen US-Dollar
Das Hartford	Unternehmensschutz	3,7 Millionen US-Dollar

Investment- und Vermögensverwaltungsnetzwerke

Wichtige Details zur Investitionspartnerschaft:

• Raymond James Finanzdienstleistungen
• LPL Financial Holdings
• Gesamtes verwaltetes Vermögen durch Partnerschaften: 1,8 Milliarden US-Dollar

Kooperationen zur wirtschaftlichen Entwicklung der Gemeinschaft

Organisation	Fokusbereich	Jährliche Investition
Indiana Economic Development Corporation	Unterstützung für kleine Unternehmen	2,5 Millionen Dollar
Handelskammer von South Bend	Lokale Geschäftsentwicklung	1,2 Millionen US-Dollar

1st Source Corporation (SRCE) – Geschäftsmodell: Hauptaktivitäten

Kommerzielle und persönliche Bankdienstleistungen

Ab 2024 bietet die 1st Source Corporation umfassende Bankdienstleistungen mit einem Gesamtvermögen von 19,1 Milliarden US-Dollar und Gesamteinlagen von 15,8 Milliarden US-Dollar an.

Kategorie Bankdienstleistungen	Gesamtvolumen
Kommerzielle Bankdarlehen	8,3 Milliarden US-Dollar
Persönliche Bankkonten	237.000 aktive Konten
Geschäftsbankkunden	42.500 Gewerbekunden

Vermögensverwaltung und Anlageberatung

1st Source Wealth Management überwacht 6,2 Milliarden US-Dollar im Kundenvermögen.

• Verwaltete Anlageportfolios: 4,7 Milliarden US-Dollar
• Ruhestandsplanungsdienste: 32.000 aktive Kunden
• Finanzberater: 87 zertifizierte Berater

Kreditvergabe und Kreditvergabe

Kreditkategorie	Gesamtvolumen	Durchschnittliche Zustimmungsrate
Gewerbliche Kredite	5,6 Milliarden US-Dollar	78%
Privatkredite	1,2 Milliarden US-Dollar	82%

Verwaltung digitaler Bankplattformen

Prozess digitaler Bankplattformen 3,2 Millionen monatliche Transaktionen.

• Mobile-Banking-Nutzer: 186.000
• Online-Banking-Durchdringung: 67 % des Kundenstamms
• Jährliches digitales Transaktionsvolumen: 38,4 Millionen

Risikobewertung und Finanzberatung

Risikomanagement-Metrik	Wert
Quote notleidender Kredite	1.3%
Größe des Risikominderungsteams	42 spezialisierte Fachkräfte
Jährliche Risikoberatungsaufträge	1.200 Kundeninteraktionen

1st Source Corporation (SRCE) – Geschäftsmodell: Schlüsselressourcen

Regionales Bankennetzwerk

Die 1st Source Corporation betreibt ab 2023 ein Netzwerk von 115 Bankfilialen in Indiana, Michigan, Illinois und Ohio.

Staat	Anzahl der Bankfilialen
Indiana	86
Michigan	12
Illinois	10
Ohio	7

Finanzprofis

Zum 31. Dezember 2023 beschäftigte die 1st Source Corporation 1.664 Vollzeitmitarbeiter.

Digitale Banking-Technologie

• Online-Banking-Plattform
• Mobile-Banking-Anwendung
• Digitale Transaktionsverarbeitungssysteme
• Cybersicherheitsinfrastruktur

Finanzproduktportfolio

Produktkategorie	Gesamtvermögen/Volumen
Gewerbliche Kredite	4,2 Milliarden US-Dollar
Verbraucherkredite	1,8 Milliarden US-Dollar
Hypothekendarlehen	1,1 Milliarden US-Dollar
Gesamteinlagen	8,4 Milliarden US-Dollar

Risikomanagementsysteme

Gesamte Risikomanagementreserven: 127 Millionen US-Dollar, Stand 4. Quartal 2023.

1st Source Corporation (SRCE) – Geschäftsmodell: Wertversprechen

Personalisierte Banklösungen für Unternehmen und Privatpersonen

Im vierten Quartal 2023 meldete die 1st Source Corporation eine Bilanzsumme von 19,1 Milliarden US-Dollar, wobei der Schwerpunkt auf maßgeschneiderten Banklösungen lag. Das gewerbliche Kreditportfolio der Bank belief sich auf 6,3 Milliarden US-Dollar und demonstriert damit die starke Geschäftsbankkompetenz.

Bankensegment	Gesamtwert des Portfolios	Durchschnittliche Kredithöhe
Kommerzielle Kreditvergabe	6,3 Milliarden US-Dollar	1,2 Millionen US-Dollar
Persönliches Banking	4,7 Milliarden US-Dollar	$285,000

Umfassende Finanzdienstleistungen unter einer Plattform

1st Source bietet eine breite Palette von Finanzdienstleistungen in mehreren Segmenten an:

• Kommerzielles Banking
• Persönliches Banking
• Vermögensverwaltung
• Versicherungsdienstleistungen
• Digitale Banking-Lösungen

Lokale Entscheidungsfindung mit gemeinschaftsorientiertem Ansatz

1st Source hat seinen Hauptsitz in South Bend, Indiana, und betreibt 125 Bankfilialen hauptsächlich in Indiana und Michigan, wobei der Schwerpunkt auf dem Engagement der lokalen Gemeinschaft liegt.

Wettbewerbsfähige Zinssätze und Finanzproduktangebote

Produkttyp	Zinsspanne	Wettbewerbsfähigkeit des Marktes
Persönliche Sparkonten	2.50% - 4.25%	Über dem regionalen Durchschnitt
Geschäftskredite	6.75% - 9.50%	Wettbewerbsfähige Marktpreise

Integrierte digitale und traditionelle Bankerfahrungen

Digital-Banking-Kennzahlen für 1st Source ab 2023:

• Mobile-Banking-Benutzer: 185,000
• Online-Transaktionsvolumen: 3,2 Millionen monatlich
• Akzeptanzrate des digitalen Bankings: 68%

1st Source Corporation (SRCE) – Geschäftsmodell: Kundenbeziehungen

Personalisiertes Relationship-Banking-Modell

Die 1st Source Corporation verfolgt einen personalisierten Banking-Ansatz mit 370 Vollzeit-Kundenbetreuern in ihrem gesamten Netzwerk. Die Bank betreut ab 2023 rund 55.000 Geschäfts- und Privatkunden.

Kundensegment	Anzahl der Kunden	Durchschnittlicher Beziehungswert
Geschäftsbanking	22,500	$487,000
Persönliches Banking	32,500	$156,000

Dedizierte Kundenbetreuer für Geschäftskunden

1st Source bietet spezialisiertes Beziehungsmanagement mit 185 engagierten Business-Banking-Experten. Die durchschnittliche Portfoliogröße pro Kundenbetreuer beträgt 122 Geschäftskunden.

• Engagierte Kundenbetreuer mit durchschnittlich 12 Jahren Branchenerfahrung
• Maßgeschneiderte Finanzlösungen für jeden Geschäftskunden
• Vierteljährliche strategische Finanzüberprüfungssitzungen

Digitale Self-Service-Banking-Plattformen

Digitale Banking-Plattformen unterstützen 87 % der Kundentransaktionen mit 248.000 aktiven Digital-Banking-Nutzern im Jahr 2023.

Digitale Plattform	Monatlich aktive Benutzer	Transaktionsvolumen
Mobiles Banking	186,000	2,4 Millionen monatliche Transaktionen
Online-Banking	62,000	1,1 Millionen monatliche Transaktionen

Regelmäßige Finanzberatungsgespräche

1st Source führt jährlich 14.500 Finanzberatungsgespräche mit einer durchschnittlichen Beratungsdauer von 67 Minuten durch.

Proaktive Kundenkommunikationsstrategien

Die Bank implementiert Multi-Channel-Kommunikationsstrategien mit einer Kundenzufriedenheitsbewertung von 92 % im Jahr 2023.

• E-Mail-Kommunikation: 1,2 Millionen jährliche Touchpoints
• Telefoninteraktionen: 378.000 Kundendienstanrufe
• Digitale Benachrichtigungen: 4,6 Millionen digitale Mitteilungen pro Jahr

1st Source Corporation (SRCE) – Geschäftsmodell: Kanäle

Physisches Filialnetz

Ab 2024 behält die 1st Source Corporation bei 102 physische Filialen konzentriert sich hauptsächlich auf Indiana und die umliegenden Bundesstaaten des Mittleren Westens.

Staat	Anzahl der Filialen
Indiana	78
Michigan	12
Illinois	8
Ohio	4

Online-Banking-Website

Die digitale Plattform der Bank dient dazu rund 145.000 aktive Online-Banking-Nutzer.

• Zu den Website-Funktionen gehört die Kontoverwaltung
• Rechnungszahlungsdienste
• Geldtransfers
• Zugriff auf digitale Kontoauszüge

Mobile-Banking-Anwendung

Die Mobile-Banking-App von 1st Source hat 92.000 aktive Mobilfunknutzer ab Q4 2023.

Plattform	Statistiken herunterladen
iOS App Store	48.500 Downloads
Google Play Store	43.500 Downloads

ATM-Netzwerk

Das Unternehmen ist tätig 73 proprietäre Geldautomaten in allen Serviceregionen.

• Kostenlose Transaktionen für Kontoinhaber
• Verfügbarkeit rund um die Uhr
• Bargeldabhebungsdienste
• Funktionalität zur Kontostandsabfrage

Kundendienst-Callcenter

1. Quelle behauptet 2 zentralisierte Kundendienst-Callcenter Handhabung ungefähr 85.000 Kundeninteraktionen monatlich.

Standort des Callcenters	Durchschnittliche tägliche Anrufe
Fort Wayne, Indiana	2.500 Anrufe
South Bend, Indiana	2.300 Anrufe

1st Source Corporation (SRCE) – Geschäftsmodell: Kundensegmente

Kleine bis mittlere Unternehmen

Im vierten Quartal 2023 betreut die 1st Source Corporation etwa 12.500 kleine und mittlere Geschäftskunden in Indiana und den umliegenden Bundesstaaten des Mittleren Westens.

Geschäftssegment	Anzahl der Kunden	Durchschnittliche Kredithöhe
KMU im verarbeitenden Gewerbe	3,750	1,2 Millionen US-Dollar
Professionelle Dienstleistungen	2,850	$850,000
Einzelhandelsunternehmen	2,650	$625,000
Technologieunternehmen	1,750	1,5 Millionen Dollar

Lokale Handelsunternehmen

1st Source Corporation unterhält Beziehungen zu 3.200 lokalen gewerblichen Unternehmenskunden mit einem gesamten gewerblichen Kreditportfolio von 1,8 Milliarden US-Dollar (Stand: 31. Dezember 2023).

• Gewerbeimmobilien: 1.100 Kunden
• Bauunternehmen: 650 Kunden
• Gesundheitsdienstleister: 450 Kunden
• Transportunternehmen: 350 Kunden
• Gastgewerbeunternehmen: 250 Kunden

Privatkunden im Privatkundengeschäft

Die Bank betreut 87.500 private Privatkunden in ihrem Netzwerk aus 86 Filialen in Indiana und Michigan.

Kundentyp	Anzahl der Konten	Durchschnittlicher Kontostand
Girokonten	62,300	$15,750
Sparkonten	45,200	$22,500
Anlagekonten	18,900	$87,300

Vermögende Privatpersonen

1st Source Corporation verwaltet das Vermögen von 2.750 vermögenden Privatkunden mit einem verwalteten Gesamtvermögen von 1,3 Milliarden US-Dollar (Stand 2023).

• Kunden mit einem Vermögen von 1–5 Millionen US-Dollar: 1.850
• Kunden mit einem Vermögen von 5–10 Millionen US-Dollar: 650
• Kunden mit einem Vermögen von über 10 Millionen US-Dollar: 250

Kunden aus der Landwirtschaft und Landwirtschaft

Die Bank unterstützt 3.100 landwirtschaftliche Kunden mit einem spezialisierten Agrarkreditportfolio von 450 Millionen US-Dollar.

Agrarsegment	Anzahl der Kunden	Durchschnittliche Kredithöhe
Pflanzenbau	1,650	$275,000
Viehbetriebe	850	$425,000
Milchviehbetriebe	350	$650,000
Lieferanten der Agrarindustrie	250	1,1 Millionen US-Dollar

1st Source Corporation (SRCE) – Geschäftsmodell: Kostenstruktur

Personal- und Mitarbeitervergütung

Im Jahresbericht 2023 beliefen sich die gesamten Personalkosten der 1st Source Corporation auf 260,4 Millionen US-Dollar. Die Aufschlüsselung umfasst:

Ausgabenkategorie	Betrag
Gehälter	189,6 Millionen US-Dollar
Vorteile	47,2 Millionen US-Dollar
Aktienbasierte Vergütung	23,6 Millionen US-Dollar

Wartung der Technologieinfrastruktur

Die Kosten für die Technologieinfrastruktur beliefen sich im Jahr 2023 auf insgesamt 45,3 Millionen US-Dollar, darunter:

• IT-Hardware: 12,7 Millionen US-Dollar
• Softwarelizenzierung: 16,9 Millionen US-Dollar
• Cybersicherheitssysteme: 8,4 Millionen US-Dollar
• Netzwerkinfrastruktur: 7,3 Millionen US-Dollar

Betriebskosten des Filialnetzes

Die Betriebskosten der Zweigstelle beliefen sich im Jahr 2023 auf 87,6 Millionen US-Dollar und setzten sich zusammen aus:

Ausgabentyp	Betrag
Miete der Anlage	36,2 Millionen US-Dollar
Dienstprogramme	15,4 Millionen US-Dollar
Wartung	22,8 Millionen US-Dollar
Ausrüstung	13,2 Millionen US-Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Ausgaben für die Einhaltung gesetzlicher Vorschriften beliefen sich im Jahr 2023 auf 22,1 Millionen US-Dollar, darunter:

• Rechtsberatung: 8,7 Millionen US-Dollar
• Prüfung und Berichterstattung: 6,5 Millionen US-Dollar
• Compliance-Schulung: 4,2 Millionen US-Dollar
• Zulassungsgebühren: 2,7 Millionen US-Dollar

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für 2023 beliefen sich auf 18,9 Millionen US-Dollar und verteilten sich wie folgt:

Marketingkanal	Ausgaben
Digitales Marketing	7,6 Millionen US-Dollar
Traditionelle Werbung	5,3 Millionen US-Dollar
Kundenveranstaltungen	3,2 Millionen US-Dollar
Werbematerialien	2,8 Millionen US-Dollar

1st Source Corporation (SRCE) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Krediten und Investitionen

Für das Geschäftsjahr 2023 meldete die 1st Source Corporation einen Nettozinsertrag von 344,1 Millionen US-Dollar.

Zinsertragskategorie	Betrag (in Millionen)
Kredite	$312.5
Anlagewertpapiere	$31.6

Servicegebühren und Transaktionsgebühren

Servicegebühren und Transaktionsgebühren generierten im Jahr 2023 einen Umsatz von 73,2 Millionen US-Dollar.

• Servicegebühren für das Einlagenkonto
• Gebühren für Geldautomatentransaktionen
• Überziehungsgebühren

Beratungsgebühren für die Vermögensverwaltung

Vermögensverwaltungsdienstleistungen trugen im Jahr 2023 42,5 Millionen US-Dollar zum Umsatz des Unternehmens bei.

Provisionen für Anlageprodukte

Die Provisionen für Anlageprodukte beliefen sich im Geschäftsjahr 2023 auf insgesamt 28,7 Millionen US-Dollar.

Art des Anlageprodukts	Provisionseinnahmen (in Millionen)
Investmentfonds	$15.3
Produkte zur Altersvorsorge	$13.4

Einnahmen aus Treasury-Management-Dienstleistungen

Die Treasury-Management-Dienstleistungen erwirtschafteten im Jahr 2023 einen Umsatz von 37,6 Millionen US-Dollar.

• Cash-Management-Dienstleistungen
• Händlerdienstleistungen
• Zahlungslösungen für Unternehmen

1st Source Corporation (SRCE) - Canvas Business Model: Value Propositions

You're looking at the core reasons clients choose 1st Source Corporation (SRCE) over the competition right now, late in 2025. It's a mix of old-school local touch and specialized national reach.

Highly personalized service and local decision-making for regional clients.

1st Source Corporation maintains a strong local focus, serving its primary market across northern Indiana and southwestern Michigan. This local presence is supported by a physical network designed for client access and relationship building.

• Operates 78 banking centers across its core region.
• Maintains 98 ATMs for client convenience.
• Wealth Advisory Services has nine Trust and Wealth Management locations.

Specialized, national-scale financing for complex assets like private aircraft.

For specialized needs, 1st Source Corporation's Specialty Finance Group offers national expertise. This is where they handle deals far outside the typical regional scope, like aviation financing.

Here's a quick look at the scale of their aviation financing value proposition:

Financing Metric	Value/Range
Typical Aircraft Finance Amounts	$500,000 to over $15,000,000
Total Aircraft Financed (Past 4 Years)	Over $2 Billion dollars

They focus on providing straight talk and sound advice, often with lenders who are pilots themselves, which helps simplify complex transactions.

Financial stability and conservative capital position (Tier 1 leverage ratio of 14.39% in Q2 2025).

Stability is a major draw, especially when the economy feels uncertain. 1st Source Corporation emphasizes its strong capital structure, which is well above regulatory minimums. This conservative stance is a core part of the value they offer clients looking for a secure place for their money.

The capital strength is quantified by these recent figures:

Capital/Stability Metric	As of Date	Value
Tier 1 Leverage Ratio	Q2 2025	14.39%
Common Equity Tier 1 Ratio	March 31, 2025	14.71%

Also, the bank has a history of rewarding stability, marking its 32nd consecutive year of dividend increases as of Q2 2025.

Comprehensive wealth management and trust services for high-net-worth clients.

For clients focused on legacy and asset preservation, the Wealth Advisory Services team provides deep expertise. They work to simplify and strengthen financial positions for high-net-worth individuals.

The scale of this trust is significant:

• Wealth Advisory Services is trusted to manage $5 billion in client assets.
• The team brings nearly 1,800 years of combined industry experience.

Convenience through a network of branches and a 69% mobile adoption rate (Q2 2025).

Even with the focus on personal service, 1st Source Corporation is clearly pushing digital convenience. They balance the physical footprint with modern digital access for everyday banking tasks.

The digital engagement level shows this commitment:

Digital Metric	Value
Mobile Adoption Rate	Q2 2025	69%

This high adoption rate means most of their clients are using their digital channels regularly, so you get the benefit of local expertise when you need a complex conversation, but speed for daily transactions.

1st Source Corporation (SRCE) - Canvas Business Model: Customer Relationships

You're looking at how 1st Source Corporation (SRCE) manages its connection with clients across its diverse business lines, which is heavily weighted toward local, high-touch service despite significant digital investment.

Dedicated, personal relationship managers for commercial and wealth clients.

The commitment to personalized service for higher-value clients is evident in their structure and recognition. 1st Source Corporation, which has roots dating back to 1863, emphasizes this continuity through specialized service points. The bank operates eight Wealth Advisory Services locations, supporting the advisory relationship aspect of their model. Furthermore, the organization's focus on high-value business relationships is underscored by its recognition, having won the Northwest Indiana Business Magazine's Best of Business award for Best Bank for Business and Best Wealth Management Advisory Firm in Michiana in 2024. The Specialty Finance Group, which serves clients nationwide, also highlights its long term relationship approach as a key differentiator.

High-touch, advisory-based service model in Community Banking.

In its core 16-county market across northern Indiana and southwestern Michigan, 1st Source Bank prioritizes a high-touch model across its 78 banking centers and 98 ATMs. This is physically reinforced by renovations converting centers to a side-by-side banking model, which invites clients behind the teller line for a more transparent and inclusive relationship. This commitment to local, personal service earned them the Best Bank for Customer Service award in Michiana in 2024. The bank also received the Community Bank Gold Level Award for delivering the greatest number of SBA loans in Indiana in 2024, indicating deep engagement with local commercial clients.

Automated self-service via mobile and online banking platforms.

The self-service channel is robust and growing rapidly, supporting transactional needs efficiently. You can see the shift in customer behavior clearly in the latest figures:

Metric	Value (Late 2025 Data)	Context
U.S. Adult Mobile Banking App Usage	72%	Up from 65% in 2022
U.S. Adult Preference for Mobile Banking	64%	Over traditional web-based online banking
Daily Mobile Banking App Usage (U.S. Consumers)	34%	Indicates frequent, transactional engagement
Total Digital Interactions Share	77%	Percentage of banking interactions happening digitally
1st Source Mobile Adoption (Q2 2025)	69%	Year-over-year growth in their specific user base

This digital focus helps manage routine interactions, as mobile-banking leaders resolve over 80% of routine interactions entirely within the app.

Long-term, trust-based relationships, emphasizing local commitment.

The foundation of the relationship strategy rests on longevity and local presence. As the largest locally controlled financial institution headquartered in the northern Indiana-southwestern Michigan area, 1st Source Corporation supports its trust-based approach with stability. The Corporation holds total assets of $8.9 billion, and the Bank maintains a Bauer 5-star rating, which is the highest safety rating, signaling prudence for deposit clients. This local commitment is further evidenced by the bank's continued expansion, including opening a new banking center in Carmel, Indiana, in early April 2025.

Transactional service for consumer banking products.

For standard consumer banking needs, the relationship leans heavily toward efficient, self-service transactions, as supported by the digital statistics above. Consumer products include checking and savings accounts, certificates of deposit, and various consumer loans. The high daily usage of mobile apps-where 90% of users check their balance and 79% view recent transactions-suggests that a large volume of consumer interaction is purely transactional and automated.

The bank's Q3 2025 net income reached $42.30 million, reflecting the successful management of this dual-pronged relationship strategy.

Finance: draft 13-week cash view by Friday.

1st Source Corporation (SRCE) - Canvas Business Model: Channels

You're looking at how 1st Source Corporation actually gets its services to clients, which is a mix of deep local roots and specialized national reach. Honestly, the physical footprint is central to their identity as the largest locally controlled financial institution in the northern Indiana-southwestern Michigan area.

The core delivery mechanism is the physical branch network. As of early 2025 reporting, 1st Source Bank operates a physical network of 77 banking centers across Indiana and Michigan, which supports their traditional consumer and commercial banking services. This physical presence is complemented by specialized national reach through the 1st Source Bank Specialty Finance Group, which maintains 18 locations nationwide to serve clients needing financing for aircraft, heavy equipment, and vehicle fleets.

The wealth management side also uses dedicated physical locations. 1st Source has 9 Trust and Wealth Advisory Services offices, positioning them as the area's largest and most experienced wealth advisory team, specializing in custom solutions for legacy and estate planning.

Here's a quick look at the physical distribution points supporting the business:

Channel Component	Count/Scope	Geographic Focus
Banking Centers	77	Indiana and Michigan
Specialty Finance Group Locations	18	Nationwide
Trust and Wealth Advisory Services Offices	9	Regional/Select Markets

Digital channels are essential for modern convenience, supporting the overall structure that manages total assets of $9.1 billion as of November 2025. 1st Source Corporation provides access through its mobile app and online banking platforms, alongside a broad ATM network, ensuring clients can manage routine transactions securely.

For more complex, high-value services, direct sales teams are the channel. These teams focus on the Specialty Finance Group and commercial lending, where relationships and deep expertise drive deal flow. This direct sales approach is key to generating the $6.803 billion in net loans and leases reported in their latest financial filings, which is a primary revenue driver for the corporation.

The effectiveness of these channels is reflected in the financial results; for the first nine months of 2025, the company reported a record year-to-date net income of $117.14 million. The channels collectively support a deposit base totaling $7.410 billion as of the latest filing.

You can access more details on the service offerings delivered through these channels:

• Personalized investment strategy and private banking.
• Expertise in tax efficiency and estate/succession planning.
• Financing for aircraft, construction equipment, and vehicle fleets.
• Trust and estate administration services.

1st Source Corporation (SRCE) - Canvas Business Model: Customer Segments

The customer base for 1st Source Corporation (SRCE) is geographically focused but operationally diverse, serving clients across its core region of northern Indiana and southwestern Michigan, alongside national clients for specialized financing.

Small and medium-sized businesses (SMBs) and agribusinesses in the core region represent a foundational segment, evidenced by 1st Source Bank receiving recognition from the U.S. Small Business Administration (SBA) for small business lending across Indiana for the 12th consecutive year.

National clients requiring financing for aircraft, construction, and renewable energy are served by the Specialty Finance Group, which offers financing for construction equipment, new and pre-owned private and cargo aircraft, and various vehicle types for fleet purposes.

Professional firms, such as legal and medical practices, fall under the commercial lending umbrella, which, as of June 30, 2023, represented 81.9 percent of the loan portfolio, a structure likely maintained given the focus on commercial and agricultural loans.

Affluent individuals and families utilizing Wealth Management and Trust services are supported by a division with nine Trust and Wealth Advisory Services locations, aiming to help clients achieve security and build wealth.

Individual consumers for traditional checking, savings, and mortgage products are served through Consumer Services, contributing to the overall deposit base, which increased by $289.69 million from the third quarter of 2024 to the third quarter of 2025.

The overall scale of the lending activity supporting these segments is reflected in the total average loans and leases reaching $6.88 billion in 2025 Year-to-Date, with average loans and leases growing by $409.71 million in the third quarter of 2025 compared to the third quarter of 2024.

Here's a quick look at the financial scale as of late 2025 reporting periods:

Metric	Value/Period	Date/Period End
Total Assets	$9.1 billion	August 2025
Total Average Loans and Leases	$6.88 billion	2025 YTD
Quarterly Net Income	$42.30 million	Q3 2025
Diluted Earnings Per Share	$1.71	Q3 2025
Quarterly Cash Dividend	$0.40 per common share	Q3 2025
Forbes Best Banks Ranking	#26 out of 100	2025 List

You can see the commitment to the core regional business through the bank's consistent recognition.

• Bank recognized by Forbes as one of America's Best Banks, ranking #26.
• Bank recognized by SBA for small business lending for 12th straight year.
• Specialty Finance Group has 18 locations nationwide.
• Wealth Management division has nine locations.
• The bank is headquartered in South Bend, Indiana.

Finance: draft 13-week cash view by Friday.

1st Source Corporation (SRCE) - Canvas Business Model: Cost Structure

The Cost Structure for 1st Source Corporation is heavily influenced by its banking operations, particularly interest-bearing liabilities and personnel costs across its physical footprint and digital initiatives.

The total Noninterest Expense for the third quarter of 2025 was reported at $54.78 million, an increase of 7.77% from the third quarter of 2024, which was $3.95 million higher. For the first nine months of 2025, total noninterest expense increased 7.29%, or $10.89 million, compared to the first nine months of 2024.

The Interest Expense paid on interest-bearing deposits and borrowings is a primary cost driver, directly impacting the Net Interest Income (NII). Tax-equivalent NII for the second quarter of 2025 was $85.35 million.

The Provision for Credit Losses (PCL) was a significant quarterly cost, recorded at $7.69 million in Q2 2025. This compares to a PCL of $3.27 million in the first quarter of 2025. The allowance for loan and lease losses stood at 2.30% of total loans and leases as of June 30, 2025.

Costs associated with the physical network and technology are embedded within the Noninterest Expense. The Community Banking division operates 78 banking centers across northern Indiana and southwestern Michigan.

Here's a look at the components driving the cost structure:

Cost Component Category	Latest Reported Metric/Amount	Period/Context
Total Noninterest Expense	$54.78 million	Q3 2025
Provision for Credit Losses (PCL)	$7.69 million	Q2 2025
Net Interest Income (Tax-Equivalent)	$85.35 million	Q2 2025
Branch Network Count	78 banking centers	As of Q2 2025 presentation

Salaries and Employee Benefits is a major component of the total Noninterest Expense. The increase in Q3 2025 Noninterest Expense included increased furniture, equipment and occupancy expenses.

Digital transformation efforts are a key area of investment, reflected in technology costs. The bank continues to emphasize its digital transformation, with mobile adoption increasing to 69% in Q2 2025.

Key cost-related operational metrics include:

• The efficiency ratio (non-GAAP) improved to 48.40% in Q2 2025 from 51.17% in Q2 2024.
• Furniture and equipment expense was relatively flat in 2024 compared to 2023.
• Occupancy expense rose in 2024 compared to 2023.
• The bank joined the U.S. Faster Payments Council in February 2025.

The total Noninterest Expense for the first six months of 2025 was up $6.94 million year-over-year.

1st Source Corporation (SRCE) - Canvas Business Model: Revenue Streams

The revenue streams for 1st Source Corporation are heavily weighted toward traditional banking operations, though fee-based services contribute significantly to overall income.

The core engine remains the Net Interest Income derived from the loan and lease portfolio. For the third quarter of 2025, this figure totaled $88.75 million. This strong performance was supported by a tax-equivalent net interest margin of 4.09% in Q3 2025, which marked the seventh consecutive quarter of margin expansion. Historically, over the last five years, net interest income represented approximately 74.9% of 1st Source Corporation's total revenue.

Total GAAP revenue for the third quarter of 2025 was reported at $110.66 million. Based on this, the total Non-Interest Income for the quarter is approximately $21.91 million (calculated as Total Revenue of $110.66 million minus Net Interest Income of $88.75 million). This total non-interest income saw a decline of 5.0% quarter-over-quarter.

The components making up this non-interest income are varied, including several fee-based services and investment-related activities:

• Non-interest income from Wealth Management and Trust fees.
• Fee income from deposit accounts, credit cards, and cash management services.
• Revenue from 1st Source Insurance brokerage services.

Gains and losses from investment securities and loan sales are also a component. The third quarter of 2025 results specifically included $1.88 million in pre-tax losses from the sale of approximately $73 million of available-for-sale securities as part of portfolio repositioning. The company also recorded a $1.00 million charitable contribution to the 1st Source Foundation in the quarter.

Here's a breakdown of the key revenue figures for the third quarter of 2025:

Revenue Component	Q3 2025 Amount (USD Millions)
Net Interest Income	88.75
Total GAAP Revenue	110.66
Calculated Total Non-Interest Income	21.91
Pre-Tax Loss from Securities Sale	1.88

You can see the key drivers of the non-interest income streams:

• Trust/Wealth Advisory fees: Mentioned as a component that declined QoQ.
• Swap fees: Mentioned as a component that declined QoQ.
• Equipment rental income: Pressured year-over-year.

Finance: draft the Q4 2025 revenue projection model by next Tuesday.