Townsquare Media, Inc. (TSQ): Business Model Canvas

In der dynamischen Landschaft der lokalen Medien und Werbung entwickelt sich Townsquare Media, Inc. (TSQ) zu einem Kraftpaket für hyperlokale Inhalte und zielgerichtete Marketinglösungen. Durch die nahtlose Verbindung traditioneller Radiosendungen mit hochmodernen digitalen Plattformen verändert dieses innovative Unternehmen die Art und Weise, wie lokale Gemeinschaften Unterhaltung konsumieren, auf Informationen zugreifen und mit Unternehmen in Kontakt treten. Ihr einzigartiges Geschäftsmodell offenbart einen strategischen Ansatz, der die Medienverteilung auf mehreren Plattformen, eine Community-orientierte Programmierung und ausgefeilte Techniken zur Einbindung des Publikums nutzt, die sie auf dem wettbewerbsintensiven Medienmarkt hervorheben.

Townsquare Media, Inc. (TSQ) – Geschäftsmodell: Wichtige Partnerschaften

Besitzer und Betreiber lokaler Radiosender

Im Jahr 2024 besitzt und betreibt Townsquare Media 321 lokale Radiosender in 67 Märkten in den Vereinigten Staaten.

Marktkategorie	Anzahl der Stationen	Geografische Abdeckung
Kleine bis mittelgroße Märkte	321	67 US-Märkte

Anbieter digitaler Werbetechnologie

Townsquare Media arbeitet mit digitalen Werbeplattformen zusammen, um die Einnahmequellen zu steigern.

• Google Ad Manager
• Der Handelsschalter
• Xandr (Microsoft Advertising)

Lokale Veranstaltungs- und Unterhaltungsorte

Im Jahr 2023 arbeitete Townsquare Media mit rund 250 lokalen Unterhaltungsstätten für Event-Promotion und Sponsoring zusammen.

Partnerschaftstyp	Anzahl der Veranstaltungsorte	Auswirkungen auf den Umsatz
Event-Sponsoring	250	4,2 Millionen US-Dollar

Regionale Marketing- und Vertriebsagenturen

Townsquare Media unterhält strategische Partnerschaften mit regionalen Marketingagenturen, um die Werbereichweite zu erweitern.

• Lokale Unternehmen für digitales Marketing
• Regionale Werbenetzwerke
• Programmatische Werbeplattformen

Musik- und Content-Produktionsunternehmen

Das Unternehmen arbeitet mit mehreren Musik- und Content-Produktionsunternehmen zusammen, um vielfältige Programme zu erstellen.

Kategorie „Partnerschaft“.	Anzahl der Partner	Inhaltstypen
Musikproduktion	37	Radio, Streaming, Podcast

Townsquare Media, Inc. (TSQ) – Geschäftsmodell: Hauptaktivitäten

Lokaler Rundfunk

Townsquare Media betreibt ab 2023 322 Radiosender in 67 Märkten in den Vereinigten Staaten. Das Unternehmen besitzt Sender in verschiedenen Formaten, darunter:

Kategorie formatieren	Anzahl der Stationen
Land	89 Stationen
Nachrichten/Talk	45 Stationen
Erwachsener Zeitgenosse	62 Stationen
Top 40/CHR	56 Stationen

Verkauf digitaler Werbung

Im Jahr 2022 erreichten die digitalen Werbeeinnahmen von Townsquare Media 123,4 Millionen US-Dollar, was 34,2 % des Gesamtumsatzes des Unternehmens entspricht. Zu den wichtigsten digitalen Werbeplattformen gehören:

• Lokale Markt-Websites
• Digitale Display-Werbung
• Programmatische Werbenetzwerke
• Werbelösungen für soziale Medien

Produktion und Management von Live-Events

Townsquare Media produziert jährlich etwa 1.200 Live-Events in seinen Märkten und erwirtschaftet im Jahr 2022 veranstaltungsbezogene Einnahmen in Höhe von 42,6 Millionen US-Dollar. Zu den Veranstaltungskategorien gehören:

Ereignistyp	Jährliche Veranstaltungen
Musikfestivals	87 Veranstaltungen
Gemeinschaftsfeiern	215 Veranstaltungen
Lokale Konzerte	436 Veranstaltungen
Gesponserte Community-Events	462 Veranstaltungen

Erstellung digitaler Inhalte

Das Unternehmen generiert digitale Inhalte auf mehreren Plattformen und erreicht monatlich 58,3 Millionen einzelne digitale Nutzer. Zu den Content-Vertikalen gehören:

• Lokale Nachrichten-Websites
• Musik- und Unterhaltungsinhalte
• Sportberichterstattung
• Community-orientierte digitale Veröffentlichungen

Medienverteilung auf mehreren Plattformen

Townsquare Media vertreibt Inhalte über:

• Radiosender
• Digitale Websites
• Mobile Anwendungen
• Streaming-Plattformen
• Social-Media-Kanäle

Verteilungskennzahlen für 2022:

Plattform	Monatliche Reichweite
Radiohörer	7,5 Millionen
Digitale Benutzer	58,3 Millionen
Benutzer mobiler Apps	2,1 Millionen

Townsquare Media, Inc. (TSQ) – Geschäftsmodell: Schlüsselressourcen

Lizenzen und Frequenzen von Radiosendern

Im Jahr 2023 besitzt und betreibt Townsquare Media 344 Radiosender in 79 Märkten in den Vereinigten Staaten. Aufschlüsselung des Lizenzportfolios der Radiosender:

Stationstyp	Anzahl der Stationen	Marktabdeckung
UKW-Sender	236	Mehrere Märkte
AM-Sender	108	Gezielte lokale Märkte

Digitale Medienplattformen

Zur digitalen Infrastruktur gehören:

• 344 digitale Websites
• 79 digitale Plattformen für den lokalen Markt
• Mehrere mobile Anwendungen
• Plattformübergreifende Streaming-Funktionen

Lokale Marktexpertise

Townsquare Media beschäftigt 1.400 lokale Marktprofis mit Spezialkenntnissen in regionalen Medienlandschaften.

Vertriebs- und Marketingteams

Teamsegment	Anzahl der Fachkräfte
Lokale Vertriebsmitarbeiter	275
Spezialisten für digitales Marketing	127
Nationales Vertriebsteam	53

Content-Produktionsinfrastruktur

Möglichkeiten zur Inhaltsproduktion:

• 79 lokale Marktstudios
• Produktionszentren für digitale Inhalte in 12 großen Märkten
• Fortschrittliche Audio- und Videoproduktionsausrüstung
• Infrastruktur für Live-Streaming-Technologie

Townsquare Media, Inc. (TSQ) – Geschäftsmodell: Wertversprechen

Hyperlokale Medien- und Werbelösungen

Im vierten Quartal 2023 betreibt Townsquare Media 344 Radiosender in 79 Märkten in den Vereinigten Staaten. Das Unternehmen erwirtschaftet mit lokalen Werbelösungen einen Jahresumsatz von rund 428,7 Millionen US-Dollar.

Marktsegment	Anzahl der Stationen	Jahresumsatz
Lokale Radiomärkte	344	428,7 Millionen US-Dollar
Digitale Werbeplattformen	79	152,3 Millionen US-Dollar

Gezielte Zielgruppenansprache

Townsquare Media erreicht monatlich rund 75 Millionen Unique User über digitale und Radioplattformen.

• Monatliche Einzelbesucher der digitalen Plattform: 48,6 Millionen
• Reichweite Radio: 26,4 Millionen Hörer
• Durchschnittliche digitale Interaktionszeit: 12,3 Minuten pro Benutzer

Vielfältige Inhalte auf Radio- und digitalen Plattformen

Das Unternehmen betreibt 344 Radiosender mit mehreren Formattypen und digitalen Websites, die eine erhebliche Interaktion mit dem Publikum ermöglichen.

Inhaltskategorie	Anzahl der Plattformen	Monatliche Impressionen
Radioformate	344	1,2 Milliarden
Digitale Websites	79	582 Millionen

Community-orientierte Unterhaltung und Information

Townsquare Media generiert lokale Inhalte über mehrere Kanäle, wobei sich schätzungsweise 65 % der Inhalte auf gemeinschaftsspezifische Informationen und Unterhaltung konzentrieren.

Kostengünstige lokale Marketingmöglichkeiten

Das Unternehmen bietet Werbelösungen mit einem durchschnittlichen Preis pro tausend Impressionen (CPM) von 12,50 US-Dollar auf digitalen und Radioplattformen an.

• Durchschnittlicher CPM für digitale Werbung: 14,20 $
• Durchschnittlicher CPM für Radiowerbung: 10,80 $
• Gesamtes Werbeinventar: 2,1 Milliarden monatliche Impressionen

Townsquare Media, Inc. (TSQ) – Geschäftsmodell: Kundenbeziehungen

Direkte Interaktion mit dem Publikum durch Live-Events

Townsquare Media betreibt 324 Radiosender in 67 Märkten in den Vereinigten Staaten. Im Jahr 2022 veranstaltete das Unternehmen rund 1.200 Live-Events und generierte 22,4 Millionen US-Dollar an veranstaltungsbezogenen Einnahmen.

Ereignistyp	Anzahl der Ereignisse	Generierter Umsatz
Musikfestivals	45	6,7 Millionen US-Dollar
Gemeinschaftskonzerte	210	5,3 Millionen US-Dollar
Lokale Sponsor-Events	965	10,4 Millionen US-Dollar

Social-Media-Engagement

Im vierten Quartal 2023 erreichten die digitalen Plattformen von Townsquare Media:

• 2,8 Millionen monatliche digitale Unique Visitors
• 47,3 Millionen Aufrufe digitaler Inhalte pro Monat
• 1,6 Millionen Social-Media-Follower auf allen Plattformen

Personalisierte Bereitstellung lokaler Inhalte

Die digitale Plattform des Unternehmens liefert lokalisierte Inhalte für:

• 67 lokale Marktwebsites
• 324 digitale Radiosender
• Spezialisierte Plattformen für vertikale Inhalte

Community-gesteuerte Programmierung

Im Jahr 2022 investierte Townsquare Media 3,2 Millionen US-Dollar in lokale Community-Programminitiativen, darunter:

Programmkategorie	Investition	Reichweite
Lokale Berichterstattung	1,1 Millionen US-Dollar	42 Märkte
Community-Unterstützungsprogramme	1,5 Millionen Dollar	67 Märkte
Lokale Talententwicklung	$600,000	57 Märkte

Kundenfeedback- und Interaktionskanäle

Townsquare Media nutzt mehrere Interaktionskanäle:

• Digitale Feedback-Plattformen: 312.000 monatliche Interaktionen
• Call-in-Programme von Radiosendern: 78.000 monatliche Anruferinteraktionen
• Rücklaufquote in den sozialen Medien: 92 % innerhalb von 24 Stunden

Townsquare Media, Inc. (TSQ) – Geschäftsmodell: Kanäle

Lokale Radiosendungen

Townsquare Media betreibt ab 2023 321 Radiosender in 67 Märkten. Aufschlüsselung der Radiosender:

Markttyp	Anzahl der Stationen
Kleine/mittlere Märkte	321
Gesamtabdeckung der Radiosender	67 US-Märkte

Digitale Streaming-Plattformen

Statistiken zu den Einnahmen aus digitalem Streaming:

Digitale Plattform	Monatlich aktive Benutzer	Umsatz (2023)
Interaktives Townsquare-Streaming	1,2 Millionen	18,3 Millionen US-Dollar

Mobile Anwendungen

Leistungskennzahlen für mobile Apps:

• Gesamtzahl der Downloads mobiler Apps: 2,4 Millionen
• Durchschnittliche monatlich aktive Benutzer: 750.000
• App-Plattformen: iOS und Android

Soziale Netzwerke

Plattform	Anzahl der Follower	Engagement-Rate
Facebook	1,5 Millionen	4.2%
Instagram	875,000	3.8%
Twitter	450,000	2.9%

Live-Veranstaltungsorte

Statistiken zum Live-Event-Kanal:

Veranstaltungskategorie	Jährliche Veranstaltungen	Gesamtzahl der Teilnehmer
Lokale Musikfestivals	42	350,000
Gemeinschaftsveranstaltungen	98	275,000

Townsquare Media, Inc. (TSQ) – Geschäftsmodell: Kundensegmente

Lokale Radiohörer

Im Jahr 2023 betreibt Townsquare Media 325 Radiosender in 67 Märkten in den Vereinigten Staaten. Das Unternehmen zielt auf etwa 16,4 Millionen wöchentliche Hörer in mehreren demografischen Segmenten ab.

Zuhörerdemografie	Prozentsatz
Altersgruppe 18–34	38%
Altersgruppe 35–54	42%
Altersgruppe 55+	20%

Regionale Werbetreibende

Townsquare Media bedient in seinen Märkten rund 7.500 aktive regionale Werbetreibende. Die Werbeeinnahmen des Unternehmens beliefen sich im Jahr 2022 auf 416,3 Millionen US-Dollar.

• Lokale Autohändler
• Regionale Einzelhandelsunternehmen
• Lokale Dienstleister
• Regionale Unterhaltungsmöglichkeiten

Kleine bis mittlere Unternehmen

Das Unternehmen richtet sich über seine Plattform für digitale Marketinglösungen, Townsquare Interactive, an rund 3.200 kleine und mittlere Unternehmen.

Geschäftssegment	Anzahl der Kunden
Lokale Einzelhändler	1,250
Dienstleistungsunternehmen	1,100
Professionelle Dienstleistungen	850

Lokale Unterhaltungssuchende

Townsquare Media erreicht über seine lokalen Unterhaltungs- und Veranstaltungsplattformen monatlich etwa 2,6 Millionen einzigartige digitale Nutzer.

• Konzert- und Veranstaltungsinformationen
• Lokale Nachtlebenführer
• Community-Veranstaltungskalender

Community-orientierte Verbraucher

Das Unternehmen bedient Gemeinden in 67 Märkten, wobei der Schwerpunkt auf lokalen Nachrichten- und Informationsplattformen liegt. Digitale Immobilien generieren monatlich 23,4 Millionen Seitenaufrufe.

Digitale Plattform	Monatliche einzigartige Besucher
Lokale Nachrichten-Websites	1,2 Millionen
Veranstaltungsinformationsseiten	850,000
Community-Informationsplattformen	550,000

Townsquare Media, Inc. (TSQ) – Geschäftsmodell: Kostenstruktur

Betriebskosten des Radiosenders

Laut Finanzberichten für 2022 beliefen sich die Betriebskosten des Radiosenders von Townsquare Media auf etwa 184,3 Millionen US-Dollar.

Ausgabenkategorie	Jährliche Kosten
Wartung von Rundfunkgeräten	12,6 Millionen US-Dollar
Kosten für die Stationsanlage	8,4 Millionen US-Dollar
Übertragungsinfrastruktur	5,9 Millionen US-Dollar

Wartung der digitalen Plattform

Die Wartungskosten für die digitale Plattform für Townsquare Media beliefen sich im Jahr 2022 auf insgesamt 22,7 Millionen US-Dollar.

• Website-Hosting und Infrastruktur: 6,3 Millionen US-Dollar
• Digitale Technologie-Upgrades: 4,5 Millionen US-Dollar
• Investitionen in Cybersicherheit: 3,2 Millionen US-Dollar

Kosten für die Produktion von Inhalten

Die Ausgaben für die Produktion von Inhalten beliefen sich im Jahr 2022 auf 41,5 Millionen US-Dollar.

Inhaltstyp	Jährliche Produktionskosten
Radioprogrammierung	23,6 Millionen US-Dollar
Digitale Inhalte	11,2 Millionen US-Dollar
Podcast-Produktion	6,7 Millionen US-Dollar

Vertriebs- und Marketingausgaben

Die gesamten Vertriebs- und Marketingausgaben für 2022 beliefen sich auf 36,8 Millionen US-Dollar.

• Umsatz mit digitaler Werbung: 14,5 Millionen US-Dollar
• Umsatz mit Radiowerbung: 12,3 Millionen US-Dollar
• Marketingkampagnen: 10 Millionen US-Dollar

Investitionen in die Technologieinfrastruktur

Die Investitionen in die Technologieinfrastruktur beliefen sich im Jahr 2022 auf 18,6 Millionen US-Dollar.

Technologie-Investitionsbereich	Jährliche Investition
Cloud-Computing-Infrastruktur	7,2 Millionen US-Dollar
Datenanalysesysteme	5,4 Millionen US-Dollar
Software und Lizenzierung	6 Millionen Dollar

Townsquare Media, Inc. (TSQ) – Geschäftsmodell: Einnahmequellen

Verkauf von Radiowerbung

Townsquare Media erzielte im Geschäftsjahr 2022 einen Gesamtumsatz von 305,8 Millionen US-Dollar, wobei Radiowerbung einen erheblichen Teil dieser Einnahmen ausmacht.

Kategorie des Radiosenders	Jährliche Werbeeinnahmen
Lokale Marktradiosender	186,3 Millionen US-Dollar
Regionales Radionetzwerk	72,5 Millionen US-Dollar

Einnahmen aus digitaler Werbung

Digitale Werbung trug im Jahr 2022 87,6 Millionen US-Dollar zum Gesamtumsatz des Unternehmens bei.

• Die Werbeeinnahmen auf digitalen Plattformen stiegen im Jahresvergleich um 12,4 %
• Digitale Werbung macht 28,7 % des gesamten Unternehmensumsatzes aus

Ticketverkauf für Live-Events

Das Live-Event-Segment von Townsquare Media erwirtschaftete im Jahr 2022 Ticketverkäufe in Höhe von 22,4 Millionen US-Dollar.

Ereignistyp	Jährlicher Ticketumsatz
Musikfestivals	15,6 Millionen US-Dollar
Lokale Gemeinschaftsveranstaltungen	6,8 Millionen US-Dollar

Sponsoring- und Partnerschaftserträge

Die Sponsoringeinnahmen erreichten im Jahr 2022 41,2 Millionen US-Dollar.

• Unternehmenssponsoring über Radio- und digitale Plattformen
• Partnerschaftsvereinbarungen für lokale Märkte

Monetarisierung digitaler Inhalte

Die Monetarisierung digitaler Inhalte machte im Jahr 2022 einen Umsatz von 18,5 Millionen US-Dollar aus.

Digitaler Content-Stream	Jahresumsatz
Streaming-Plattform	8,7 Millionen US-Dollar
Podcast-Werbung	6,3 Millionen US-Dollar
Abonnements für digitale Inhalte	3,5 Millionen Dollar

Townsquare Media, Inc. (TSQ) - Canvas Business Model: Value Propositions

You're looking at the core reasons why Small and Medium-sized Businesses (SMBs) choose Townsquare Media, Inc. over alternatives in their local markets. The value proposition centers on a unified, local media approach that blends traditional reach with modern digital performance.

Integrated local media solution (radio, digital, events) for SMBs

Townsquare Media, Inc. offers a single point of contact for local advertising, which simplifies marketing for SMBs. This means a client can buy radio spots, digital display ads, and event sponsorships all together. This integration is key to their Digital First Local Media strategy. As of the first nine months of 2025, the digital side of the business is now the primary revenue driver, representing 55% of the Company's total net revenue. Also, Digital Segment Profit accounted for 55% of the total Segment Profit for the same nine-month period. This shows where the core value delivery is shifting.

The value proposition is built on a multi-platform offering, which includes:

• Radio broadcast presence in local markets.
• Owned and operated digital properties and mobile apps.
• Subscription-based digital marketing services.
• Live events that drive community interaction.

High-margin, subscription-based digital marketing (TSI profit margin 33% in Q3 2025)

The Townsquare Interactive (TSI) subscription service is a major value driver due to its high profitability. This segment delivers subscription digital marketing solutions, essentially acting as a recurring revenue stream. For the third quarter of 2025, TSI delivered segment profit margins that were very strong at 33%. This high margin is a significant differentiator. Furthermore, TSI showed strong profit growth, with Q3 segment profit increasing 21% year-over-year. Management expects the profit margin for Townsquare Interactive to remain above 30% for the full year 2025.

Here's a look at the digital profit performance as of Q3 2025:

Metric	Value	Period
Townsquare Interactive (TSI) Segment Profit Margin	33%	Q3 2025
TSI Segment Profit Growth	+21%	Q3 2025 Year-over-Year
Digital Segment Profit Margin (Overall)	26%	First Nine Months of 2025

Programmatic advertising reach in non-Top 50 US markets

Townsquare Media, Inc. provides digital advertising solutions, including programmatic, that extend beyond the largest media markets. This allows SMBs in smaller or mid-sized US markets to access sophisticated digital advertising tools. The Direct Digital Advertising revenue streams, which include programmatic sales and direct sales of owned and operated digital properties, showed solid performance, increasing 7% year-over-year in the third quarter of 2025. This growth demonstrates the value in their targeted, non-Top 50 market digital execution.

Stable, cash-generating broadcast platform (Q3 2025 ex-political profit margin 28%)

While digital is growing its revenue share, the broadcast platform remains a stable, cash-generating asset that benefits from disciplined expense management. The value here is reliable local reach combined with operational efficiency. For the third quarter of 2025, the broadcast profit margin, when excluding political advertising revenue, expanded significantly to 28%, up from 25% in Q3 2024. This improvement, despite broadcast advertising net revenue declining 13.8% in Q3 2025, underscores the value derived from careful expense control on a mature asset base.

Deep community engagement and local brand trust

The foundational value proposition rests on deep roots in the local communities where Townsquare Media, Inc. operates. The radio assets provide a level of local trust and engagement that is hard for purely digital competitors to replicate. This local trust translates into client confidence for advertising spend. The company supports this with a shareholder return mechanism, having declared a quarterly cash dividend of $0.20 per share, which represented an implied dividend yield of approximately 13% as of late 2025.

The core value proposition components for SMB clients include:

• Unmatched local market penetration via radio.
• Digital marketing solutions that drive measurable results.
• A stable, proven partner for local advertising spend.

Finance: draft 13-week cash view by Friday.

Townsquare Media, Inc. (TSQ) - Canvas Business Model: Customer Relationships

You're managing relationships in a local media environment where national digital giants are constantly vying for the same ad dollar. Townsquare Media, Inc. (TSQ) leans heavily on a dual approach to keep clients engaged and services delivered effectively.

High-touch, local sales team for complex ad campaigns

For intricate advertising needs, the relationship is face-to-face. The sales force works directly with local, regional, and national advertisers to build complex, integrated campaigns across Townsquare Media's platforms. This direct engagement supports the growth seen in specific revenue streams; for instance, direct digital advertising revenue streams saw a 7% year-over-year increase in the third quarter of 2025. This suggests the high-touch sales effort is successfully converting local business needs into tangible digital advertising wins.

Automated, scalable digital fulfillment for Townsquare Interactive (TSI)

The fulfillment for Townsquare Interactive, the subscription digital marketing solutions business, is designed for scale. This automation is key to maintaining high profitability even when revenue dips slightly. In the third quarter of 2025, Townsquare Interactive delivered very strong profit growth, with Q3 segment profit increasing 21% year-over-year, or approximately $1.1 million. This efficiency is supported by strong margins, which hit a robust 33% in Q3 2025, with full-year profit margins expected to remain above 30%.

The difference in performance between the digital and broadcast sides of the business highlights where the relationship focus is yielding the best operational returns:

Metric	Digital Advertising (Ignite)	Subscription Digital Marketing (TSI)	Broadcast Advertising
Q3 2025 Segment Profit Growth (YoY)	Not specified	21%	Not specified (but margins increased)
Q3 2025 Segment Profit Margin	21.5%	33%	28% (Excluding political)
Revenue Share (9 Months Ended Sept 30, 2025)	Part of 55% of Total Net Revenue	Part of 55% of Total Net Revenue	Remaining portion of Total Net Revenue

Direct community interaction via local radio personalities and events

The foundation of Townsquare Media, Inc.'s relationship strategy remains its local presence outside the top 50 U.S. markets, operating in 74 markets total. The local radio personalities are the human connection point, driving audience engagement that underpins the value proposition for local advertisers. While Broadcast Advertising net revenue (excluding political) declined 8.1% in Q3 2025, the segment profit margins meaningfully increased year-over-year to 28% when excluding political revenue, showing disciplined expense management around this core community asset.

Long-term contracts for subscription digital marketing services

Townsquare Interactive partners with Small and Medium-sized Businesses (SMBs) using a subscription model for services like website design, SEO, and social media management. This subscription structure inherently implies a longer-term commitment from the customer base, which is what drives the segment profit growth of 21% in Q3 2025. The high margin of 33% for TSI in Q3 2025 is a direct reflection of the value customers place on this ongoing, sticky service.

Investor relations managing a quarterly cash dividend of $0.20 per share

Investor relationships are managed with a clear commitment to shareholder returns, evidenced by the consistent dividend policy. The Board of Directors approved a quarterly cash dividend of $0.20 per share on November 10, 2025, payable on February 02, 2026. This translates to an annual dividend of $0.80 per share. As of early December 2025, the forward dividend yield was reported around 16.15%. The company has increased its dividend for 1 successive year, and over the past 5 years, the dividend has grown at an average annual rate of 14.48%. This commitment to the $0.20 payout is a primary focus for investor communications, alongside debt reduction efforts, such as repurchasing $6 million of Term Loans at a discount in the third quarter of 2025.

Townsquare Media, Inc. (TSQ) - Canvas Business Model: Channels

You're looking at how Townsquare Media, Inc. gets its content and services in front of customers as of late 2025. It's a mix of old-school local presence and newer digital delivery, which is key to their current strategy.

The company's reach is anchored in local markets, but the financial weight is shifting heavily toward digital offerings. For the first nine months of 2025, digital revenue accounted for a solid 55% of total net revenue. This digital focus is driving segment profit, with the digital segment operating at a 26% profit margin in the third quarter of 2025.

Here's a look at the core channels and their associated hard numbers from the latest reports:

Channel Component	Key Metric/Statistic (Latest Available 2025 Data)	Financial Impact/Context
Local terrestrial radio stations (AM/FM)	Approximately 309 radio stations across 66 small to mid-sized markets (as of August 2025 profile).	Broadcast Advertising net revenue declined 13.8% year-over-year in Q3 2025. Broadcast ex-political segment profit margin was 28% in Q3 2025.
Owned and operated local news and entertainment websites	400+ local companion websites.	Direct Digital Advertising revenue streams grew 7% year-over-year in Q3 2025. Owned and Operated (O&O) digital grew 10% in Q3 (excluding remnant drag).
Townsquare Interactive (TSI) SaaS platform	Subscription Digital Marketing Solutions revenue decreased 2.3% year-over-year in Q3 2025.	TSI segment profit increased 21% year-over-year in Q3 2025, with margins around 33% in Q3 2025. Forecasted profit growth for FY2025 is $2 million to $3 million.
Mobile applications	Streaming radio app, radioPup, available for iOS and Android.	Part of the digital portfolio contributing to 55% of YTD total net revenue in the first nine months of 2025.
Local live events and concerts	Approximately 500 live events mentioned in prior asset descriptions.	Other revenue (which includes live events) surged 19.9% in Q2 2025, contributing roughly $5.5 million in Q2 2025. Other net revenue increased 11.6% for the nine months ended September 30, 2025.

The digital side of the business is clearly the focus for growth and margin expansion, even as the legacy radio channel faces revenue pressure. The company reported Q3 2025 net revenue of $106.8 million and Adjusted EBITDA of $22.0 million.

You can see the overall scale and the debt management efforts tied to these channels:

• FY2025 Net Revenue guidance was revised down to $426 million to $430 million.
• FY2025 Adjusted EBITDA guidance was revised down to $88 million to $90 million.
• Total Debt Outstanding as of September 30, 2025, was $463.4 million.
• Townsquare Media, Inc. has reduced its outstanding debt by $17 million since the February 2025 refinancing.
• Cash & Cash Equivalents on hand as of September 30, 2025, stood at $3.2 million.

The digital advertising platform, Townsquare Ignite, is also a key distribution point, utilizing proprietary programmatic advertising technology. Remnant website revenue, which is part of the digital advertising channel, saw a significant headwind, declining approximately 50% year-over-year in Q3 2025, falling to about $2.5 million for that quarter.

Townsquare Media, Inc. (TSQ) - Canvas Business Model: Customer Segments

You're looking at the core groups Townsquare Media, Inc. (TSQ) serves as of late 2025, which clearly shows the company's pivot to digital while still serving its local roots. The numbers tell a story of a business heavily reliant on its digital client base now.

The primary customer base for advertising spend is segmented by market size and service type. The company's focus remains outside the Top 50 U.S. markets, which helps them carve out share in less contested local advertising spaces.

Here's a breakdown of the key customer groups and the financial context surrounding them through the first nine months of 2025 (9M 2025) and Q3 2025:

Revenue Contribution by Customer Type (9M 2025 & Q3 2025 Context)

Customer Segment Focus	Relevant Financial/Statistical Metric	Value/Amount
Local Radio Listeners & Digital Consumers (Audience Base)	Digital Net Revenue as % of Total Net Revenue (9M 2025)	55%
Local Radio Listeners & Digital Consumers (Audience Base)	Digital Segment Profit as % of Total Segment Profit (9M 2025)	55%
Small and Medium-Sized Businesses (SMBs) & Direct Advertisers	Direct Digital Advertising Revenue Growth (Q3 2025 YoY)	+7%
Local Radio Listeners & Digital Consumers (Audience Base)	Townsquare Interactive Segment Profit Growth (Q3 2025 YoY)	+21%
Political Advertisers	Expected Full Year 2025 Political Revenue	Less than $2 million
Political Advertisers	Reported Political Revenue (Q3 2025)	$1.3 million

The shift is clear: digital revenue streams are now the majority of the business. For the first nine months of 2025, total Digital net revenue increased by 2.1% year-over-year, while Broadcast Advertising net revenue decreased by 10.8%.

The customer segments can be further detailed by the specific services they purchase:

• Small and Medium-Sized Businesses (SMBs) in non-Top 50 US markets: The core audience for the company's 74 market footprint.
• Regional and national advertisers seeking local market penetration: These clients utilize the company's ability to outperform the industry in local and national broadcast market share, per Miller Kaplan estimates.
• Other local media companies (Media Partnerships division): This group engages with the programmatic offering through third-party media partnerships.
• Local radio listeners and digital content consumers: The base for Townsquare Ignite digital advertising and Townsquare Interactive subscription services.
• Political advertisers: A cyclical segment, with expected FY 2025 revenue of less than $2 million compared to $3 million in 2023.

The Media Partnerships division, which serves other local media companies, is a specific growth vector for regional and national reach. Management targets this division to generate at least $50 million in revenue within five years, with an expected profit margin around 20%. As of Q2 2025, this model involved six partners reaching 19 incremental markets.

For the Townsquare Interactive segment, which serves SMBs with subscription digital marketing, the profit margins in Q3 2025 were very strong at 33%, and management expects margins to remain above 30% for the full year 2025.

Finance: draft 13-week cash view by Friday.

Townsquare Media, Inc. (TSQ) - Canvas Business Model: Cost Structure

You're looking at the expenses that drive Townsquare Media, Inc.'s operations as of late 2025. It's a mix of legacy media overhead and modern digital investment.

Significant fixed costs for broadcast infrastructure and licenses are embedded in the cost base, even as digital revenue grows. While specific fixed costs for licenses aren't itemized, the Broadcast Advertising segment's profit margin reflects the underlying operational cost structure. For the three months ended September 30, 2025, the Broadcast Advertising segment reported an operating income of $12.0 million, with margins (excluding political) improving to 28% in Q3 2025 from 25% in Q3 2024, showing diligent expense management against revenue declines.

High personnel costs for local sales teams and content creators are a major component, often captured within Selling, General & Administrative (SG&A) and direct operating expenses. SG&A for the period ending November 2025 was reported at $22.95 million, compared to $23.87 million the prior period. Direct operating expenses for the three months ended September 30, 2025, saw a decrease of $5.0 million year-over-year.

The cost of servicing debt is a clear, measurable outflow. As of September 30, 2025, Townsquare Media, Inc. had total outstanding indebtedness of approximately $463.4 million. The interest expense for the three months ended September 30, 2025, resulted in a $3.4 million increase compared to the same period last year. Furthermore, cash flow from operations for the first nine months of 2025 was used to fund $41 million in interest payments.

Technology development and maintenance costs for digital platforms are essential to supporting the digital segment, which accounted for 55% of total net revenue for the first nine months of 2025. While direct technology spend isn't explicitly detailed, the Digital Segment Profit grew 3.6% year-over-year for the first nine months of 2025, operating at a 26% profit margin. The company's total liabilities reached $573.1 million as of September 30, 2025.

Operating costs for live events are grouped into the Other category, as the live events business is reported there. For the three months ended September 30, 2025, the company reported a net loss of $5.5 million.

Here's a quick look at key expense-related metrics from Q3 2025:

Cost Metric	Amount (Q3 2025)	Period Covered
Total Outstanding Indebtedness	$463.4 million	As of September 30, 2025
Interest Expense Increase	$3.4 million	Three months ended September 30, 2025 vs prior year
Cash Interest Payments	$41 million	First nine months of 2025
Total Expenses	$100.8 million	Three months ended September 30, 2025
SG&A	$22.95 million	Period ending November 2025
Net Loss	$5.5 million	Three months ended September 30, 2025

You can see the cost structure is heavily influenced by debt service and the fixed nature of broadcast operations, even as they manage direct operating costs:

• Digital Segment Profit Margin: 26% (Nine months 2025)
• Debt Reduction Since February 2025 Refinancing: $17 million
• Total Assets: $539.2 million (As of September 30, 2025)
• Decrease in Direct Operating Expenses: $5.0 million (Q3 2025 vs prior year)
• Quarterly Cash Dividend Paid: $0.20 per share

Finance: draft 13-week cash view by Friday.

Townsquare Media, Inc. (TSQ) - Canvas Business Model: Revenue Streams

The revenue streams for Townsquare Media, Inc. are anchored in a dual focus: traditional local radio advertising and an increasingly dominant digital marketing solutions portfolio.

The full-year 2025 net revenue guidance is set between $426 million and $430 million.

For the first nine months of 2025, total Digital net revenue increased +2.1% year-over-year, representing 55% of the Company's total net revenue.

Here's a breakdown of the key revenue components based on third quarter 2025 performance and guidance:

Revenue Stream Component	Q3 2025 Net Revenue (USD)	Year-over-Year Change (Q3 2025)	YTD 2025 Share of Total Net Revenue
Broadcast Advertising	$47 million	Down 13.8%	Approximately 45% (Implied from YTD Digital at 55%)
Digital Advertising (Townsquare Ignite & Other Digital)	Approximately $40.3 million (Total Digital $58.9M minus Interactive $18.6M)	Digital Advertising (Ignite) dipped 1.5%	Digital (Total) 55%
Subscription Digital Marketing Solutions (Townsquare Interactive)	$18.6 million	Down 2.3%	Not explicitly stated as a percentage of total revenue
Live Events Revenue	Not explicitly stated for Q3 2025	Surged 19.9% in Q2 2025	Not explicitly stated

Digital Advertising (Townsquare Ignite)

• Direct Digital Advertising revenue streams grew 7% year-over-year in the third quarter.
• Total digital revenue for the third quarter was $58.9 million.
• Townsquare Ignite digital advertising revenue declined 1.6% year-over-year in Q3 2025.
• Segment profit margins for Townsquare Ignite contracted to 21.5% in Q3 2025.
• Programmatic advertising makes up approximately 60% of the segment revenue.
• Management expects the division to reach at least $50 million in revenue within five years at a 20% profit margin.

Subscription Digital Marketing Solutions (Townsquare Interactive)

• Q3 net revenue was $18.6 million, a decrease of 2.3% year-over-year.
• Segment profit increased 21% year-over-year in Q3 2025.
• Segment profit margins were 33% in Q3 2025.
• For the first nine months of 2025, segment profit increased +19% year-over-year, an increase of $3 million.
• Full-year 2025 profit margin expected to remain above 30%.

Broadcast Advertising (local and national spots)

• Broadcast advertising net revenue was $47 million in Q3 2025.
• Broadcast segment revenue was down 13.8% year-over-year in Q3 2025.
• Excluding political advertising, broadcast net revenue declined 8.1% in Q3 2025.
• For the first nine months of 2025, broadcast advertising revenue is down 10.8% (or 8.0% excluding political).
• Segment profit margins for broadcast local radio increased from 25% to 28% year-over-year in Q3 2025 (excluding political).

Live Events revenue

• Live Events revenue surged 19.9% in Q2 2025.