Wyndham Hotels & Resorts, Inc. (WH): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause von Wyndham Hotels & Resorts, ein führendes Unternehmen im Gastgewerbe, das meisterhaft ein flexibles und robustes Geschäftsmodell entwickelt hat, das mehrere Hotelmarken und Kundensegmente umfasst. Durch die nahtlose Integration von Franchising, digitaler Technologie und einem dynamischen Treueprogramm hat Wyndham die traditionelle Landschaft der Hotelbranche verändert und ein belastbares Netzwerk geschaffen, das auf die unterschiedlichen Bedürfnisse von Reisenden eingeht – vom preisbewussten Abenteurer bis zum Geschäftsreisenden. Diese Geschäftsmodell-Leinwand enthüllt die komplizierten Mechanismen hinter Wyndhams weltweitem Erfolg und bietet einen aufschlussreichen Einblick, wie strategische Partnerschaften, innovative Ressourcen und kundenorientierte Ansätze ihr bemerkenswertes Wachstum im wettbewerbsintensiven Hotelmarkt vorantreiben.

Wyndham Hotels & Resorts, Inc. (WH) – Geschäftsmodell: Wichtige Partnerschaften

Franchise-Partner

Ab 2023 Wyndham Hotels & Resorts verwaltet weltweit 9.331 Hotels mit 718.000 Zimmern bei 22 Marken. Franchisepartner besitzen und betreiben etwa 98 % dieser Immobilien.

Franchise-Partnertyp	Anzahl der Hotels	Prozentsatz des Portfolios
Unabhängig geführte Franchise-Hotels	9,147	98%
Firmeneigene Hotels	184	2%

Reisebüros und Online-Buchungsplattformen

Wyndham arbeitet mit mehreren digitalen Plattformen und Reisebüros zusammen, um die Buchungskanäle zu erweitern.

• Expedia Group: Partnerschaftsvolumen 2022 von 1,2 Milliarden US-Dollar
• Booking.com: Integriertes Vertriebsnetzwerk, das über 220 Länder abdeckt
• Orbitz und Travelocity: Direktvertriebsvereinbarungen

Kreditkartenunternehmen

Wyndham unterhält strategische Partnerschaften mit Kreditkartenanbietern.

Kreditkartenpartner	Details zum Prämienprogramm	Karteninhaber
Barclays	Wyndham Rewards-Kreditkarte	1,3 Millionen aktive Karteninhaber

Globale Vertriebssysteme

Wyndham lässt sich für umfassende Reisebuchungen in die wichtigsten globalen Vertriebssysteme integrieren.

• Sabre Corporation: Vollständige Integration in über 40.000 Reisebüros
• Amadeus IT Group: Vernetzt in 190 Ländern
• Travelport: Vertriebsnetzwerk mit mehr als 70.000 Reisebüros

Unternehmen für Geschäftsreisemanagement

Wyndham unterhält Partnerschaften mit Reisemanagementfirmen für Unternehmen.

Partner für Firmenreisen	Jährliche Firmenbuchungen	Abdeckung
CWT (Carlson Wagonlit Travel)	375 Millionen US-Dollar an Buchungen	Global 2.000 Unternehmen
BCD-Reisen	265 Millionen US-Dollar an Buchungen	Fortune-500-Firmenkunden

Wyndham Hotels & Resorts, Inc. (WH) – Geschäftsmodell: Hauptaktivitäten

Hotel-Franchise-Management und Markenentwicklung

Stand 4. Quartal 2023, Wyndham Hotels & Resorts verwaltet weltweit 9.026 Hotels mit 841.000 Zimmern bei 22 Marken. Durch Franchiseverträge wurden im Jahr 2022 Lizenz- und Franchisegebühren in Höhe von 528 Millionen US-Dollar generiert.

Metrisch	Wert 2022
Insgesamt Franchise-Hotels	9,026
Gesamtzahl der Zimmer	841,000
Lizenz- und Franchisegebühren	528 Millionen US-Dollar

Betrieb des Reservierungs- und Buchungssystems

Wyndham betreibt eine zentralisierte Reservierungsplattform, die jährlich über 95 Millionen Übernachtungen abwickelt. 63 % aller Reservierungen entfallen auf digitale Buchungskanäle.

• Online-Buchungsplattformen
• Mobile Reservierungssysteme
• Globales Vertriebsnetz
• 24/7-Kundendienstzentren

Marketing und Markenförderung

Die Marketingausgaben beliefen sich im Jahr 2022 auf 126 Millionen US-Dollar. Digitales Marketing macht 42 % des gesamten Marketingbudgets aus.

Marketingkanal	Prozentsatz
Digitales Marketing	42%
Traditionelles Marketing	58%

Verwaltung von Kundenbindungsprogrammen

Das Wyndham Rewards-Programm hat im Jahr 2022 91 Millionen Mitglieder und erwirtschaftet 2,3 Milliarden US-Dollar an Treueeinnahmen.

• Abgestufte Mitgliedschaftsstufen
• Punkteeinlösungssystem
• Partnerschaft mit Kreditkartenunternehmen

Immobilienstandards und Qualitätskontrolle

Wyndham unterhält in seinen 9.026 Hotels strenge Qualitätskontrollprotokolle mit jährlichen Objektinspektionen und Compliance-Anforderungen.

Qualitätskontrollmetrik	Standard
Jährliche Immobilieninspektionen	100%
Anforderungen an die Markenkonformität	Über 200 Standards

Wyndham Hotels & Resorts, Inc. (WH) – Geschäftsmodell: Schlüsselressourcen

Vielfältiges Hotelmarkenportfolio

Wyndham Hotels & Resorts verwaltet ab 2024 9 verschiedene Hotelmarken:

Marke	Anzahl der Eigenschaften
Ramadan	842 Hotels
Days Inn	1.641 Hotels
Super 8	2.429 Hotels
Howard Johnson	283 Hotels
Mikrotel	342 Hotels

Umfangreiches globales Hotelnetzwerk

Gesamtimmobilien weltweit: 9.426 Hotels Geografische Präsenz: 95 Länder Gesamtzahl der Zimmer: 839.013 Zimmer

Wyndham Rewards-Treueprogramm

Mitgliedergröße: 94 Millionen Mitglieder Jährlicher Rückzahlungswert: 1,2 Milliarden US-Dollar

Digitale Technologie- und Reservierungsplattformen

• Mobile App mit 30 Millionen Downloads
• Online-Buchungsplattform, die täglich 350.000 Reservierungen verarbeitet
• Cloudbasiertes Immobilienverwaltungssystem

Franchise-Support-Infrastruktur

Größe des Franchise-Supportteams: 1.200 engagierte Fachleute Jährliche Investition in die Franchise-Entwicklung: 42 Millionen Dollar

Wyndham Hotels & Resorts, Inc. (WH) – Geschäftsmodell: Wertversprechen

Erschwingliche Unterkunft in verschiedenen Preisklassen

Ab 2024 Wyndham Hotels & Resorts betreibt weltweit 9.026 Hotels mit 686.700 Zimmern. Das Unternehmen bietet Marken in verschiedenen Preissegmenten an:

Markenkategorie	Anzahl der Hotels	Durchschnittlicher Übernachtungspreis
Economy-Marken	3,942	$50-$80
Mittelklasse-Marken	3,214	$80-$120
Marken der oberen Mittelklasse	1,870	$120-$180

Gleichbleibende Qualität und standardisiertes Hotelerlebnis

Wyndham hält in seinem gesamten Portfolio strenge Markenstandards ein:

• 95 % Markenkonformitätsrate
• Jährliche Inspektionen zur Qualitätssicherung von Immobilien
• Standardisierte Annehmlichkeiten für Gäste aller Marken

Flexibles Treueprämienprogramm

Statistiken zum Wyndham Rewards-Programm:

• Über 80 Millionen Mitglieder
• Mitglieder machen 47 % des Gesamtumsatzes des Unternehmens aus
• Punkteeinlösung in 9.026 Hotels weltweit

Umfassende geografische Abdeckung für Reisende

Geografische Verteilung der Wyndham-Hotels:

Region	Anzahl der Hotels	Prozentsatz des Gesamtportfolios
Vereinigte Staaten	6,212	68.8%
Internationale Märkte	2,814	31.2%

Verschiedene Hotelmarken, die auf unterschiedliche Kundenbedürfnisse eingehen

Das Markenportfolio von Wyndham umfasst:

• Super 8 (Economy): 2.300 Hotels
• Days Inn (Budget): 1.642 Hotels
• Ramada (Mittelklasse): 854 Hotels
• Wyndham Garden (gehoben): 214 Hotels
• Wyndham Grand (Luxus): 58 Hotels

Wyndham Hotels & Resorts, Inc. (WH) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattformen

Wyndham Hotels & Resorts bietet Online-Buchungsplattformen mit 83,4 Millionen aktiven Mitgliedern in seinem Treueprogramm (Stand Q3 2023). Die digitale Plattform wickelt etwa 65 % aller Reservierungen über direkte Online-Kanäle ab.

Digitale Plattformmetrik	Leistung 2023
Online-Buchungsprozentsatz	65%
Mitglieder des Treueprogramms	83,4 Millionen
Jährliches digitales Transaktionsvolumen	2,3 Milliarden US-Dollar

Personalisierte Treueprogramm-Erlebnisse

Angebote des Wyndham Rewards-Programms gestaffelte Mitgliedschaftsvorteile über 9.000 Immobilien weltweit.

• Kostenlos: Prämieneinlösung in über 1.500 Hotels
• Go Fast: Beschleunigter Punktesammelmechanismus
• Diamond-Stufe: Kostenlose Zimmer-Upgrades

Kundensupport rund um die Uhr

Die Kundendienstkanäle umfassen mehrsprachigen Support in 17 Ländern mit einer durchschnittlichen Reaktionszeit von 12 Minuten für digitale Anfragen.

Support-Kanal	Abdeckung
Telefonsupport	Verfügbarkeit rund um die Uhr
E-Mail-Antwort	Durchschnittlich 12 Minuten
Sprachunterstützung	17 Sprachen

Engagement in mobilen Apps

Die mobile Anwendung von Wyndham hat monatlich 2,4 Millionen aktive Nutzer, wobei 78 % der Treueprogramm-Interaktionen über digitale Plattformen erfolgen.

Gezieltes Marketing und Kommunikation

Die Marketingstrategie umfasst die personalisierte Kommunikation mit 83,4 Millionen Mitgliedern des Treueprogramms und generiert im Jahr 2023 einen gezielten Umsatz von 450 Millionen US-Dollar über digitale Kanäle.

Marketingmetrik	Leistung 2023
Gezielter digitaler Umsatz	450 Millionen Dollar
E-Mail-Marketing-Reichweite	83,4 Millionen Mitglieder
Personalisierungsrate	92%

Wyndham Hotels & Resorts, Inc. (WH) – Geschäftsmodell: Kanäle

Unternehmenswebsite und mobile App

Stand 4. Quartal 2023, Wyndham Hotels & Resorts betreibt eine umfassende digitale Plattform mit:

• Über 8,5 Millionen registrierte Mitglieder des Treueprogramms
• Mehr als 15 Millionen Downloads mobiler Apps
• Online-Buchungs-Conversion-Rate von 22,3 %

Digitale Kanalmetriken	Daten für 2023
Monatliche Website-Besucher	3,2 Millionen
Prozentsatz der mobilen App-Buchungen	37.6%

Online-Reisebüros

Wyndham arbeitet mit mehreren Online-Reisebüros (OTAs) zusammen und generiert:

• 18,5 % aller Zimmerbuchungen über OTA-Kanäle
• Partnerschaften mit Expedia, Booking.com und Priceline

Globale Vertriebssysteme

Zu den globalen Vertriebssystempartnerschaften gehören:

• Sabre Corporation
• Amadeus
• Reisehafen

GDS-Buchungsvolumen	Prozentsatz
Buchungen von Geschäftsreisen	12.4%
Internationale Buchungen	9.7%

Direktvertriebsteam

Die Direktvertriebsinfrastruktur von Wyndham umfasst:

• 425 engagierte Vertriebsprofis
• Abdeckung in Nordamerika, Europa und im asiatisch-pazifischen Raum
• Durchschnittliche Produktivität des Vertriebsteams von 1,3 Millionen US-Dollar pro Vertreter

Franchise-Netzwerk-Kommunikationsplattformen

Franchise-Kommunikationskanäle:

• Gesamtzahl der Franchise-Immobilien: 9.826 im Jahr 2023
• Proprietäre Franchise-Management-Software
• Jährliche Franchise-Konferenz mit 98 % Teilnahmequote

Kennzahlen zur Franchise-Kommunikation	Daten für 2023
Engagement auf der digitalen Plattform	92.5%
Monatliche Kommunikationshäufigkeit	4-6 Berührungspunkte

Wyndham Hotels & Resorts, Inc. (WH) – Geschäftsmodell: Kundensegmente

Geschäftsreisende

Wyndham Hotels & Resorts bedient jährlich rund 1,9 Millionen Geschäftsreisende. Im Jahr 2023 betreibt das Unternehmen weltweit 9.026 Hotels mit einem wesentlichen Schwerpunkt auf Geschäftsreisesegmenten.

Geschäftsreise-Segmentkennzahlen	Daten für 2023
Gesamtübernachtungen für Geschäftsreisende	42,3 Millionen
Durchschnittliche Ausgaben von Geschäftsreisenden	187 $ pro Nacht
Mitglieder des Firmen-Treueprogramms	85,4 Millionen

Freizeitreisende

Urlaubsreisende machen 65 % des gesamten Kundenstamms von Wyndham aus, wobei im Jahr 2023 etwa 3,4 Millionen Urlaubsaufenthalte verzeichnet wurden.

• Umsatz im Freizeitreisesegment: 2,3 Milliarden US-Dollar
• Durchschnittliche Freizeitaufenthaltsdauer: 3,2 Nächte
• Freizeitauslastung am Wochenende: 72 %

Budgetbewusste Verbraucher

Wyndham richtet sich mit Marken wie Days Inn, Super 8 und Howard Johnson an preisbewusste Verbraucher.

Budget-Markenstatistik	Daten für 2023
Total Budget-Markenhotels	2,743
Durchschnittlicher Zimmerpreis	68 $ pro Nacht
Belegungsrate der Budgetmarke	61.4%

Stammgäste im Hotel

Das Treueprogramm Wyndham Rewards umfasst ab 2023 18,3 Millionen aktive Mitglieder.

• Einlösungsrate des Treueprogramms: 42 %
• Durchschnittliche Punktezahl pro Aufenthalt: 1.675 Punkte
• Stammkundenquote: 53 %

Geschäfts- und Gruppenreisemärkte

Das Geschäftsreisesegment erwirtschaftet für Wyndham Hotels einen Jahresumsatz von 1,7 Milliarden US-Dollar & Resorts.

Geschäftsreisekennzahlen	Daten für 2023
Gesamtzahl der Unternehmensverträge	4,287
Durchschnittliche Aufenthaltsdauer für Unternehmen	2,8 Nächte
Gruppenbuchungsvolumen	387.000 Übernachtungen

Wyndham Hotels & Resorts, Inc. (WH) – Geschäftsmodell: Kostenstruktur

Franchise-Support- und Entwicklungskosten

Im Jahr 2022 Wyndham Hotels & Resorts meldeten Ausgaben für Franchise-Unterstützung und -Entwicklung in Höhe von 121,9 Millionen US-Dollar. Das Unternehmen unterhält eine dedizierte Franchise-Support-Infrastruktur zur Verwaltung seines umfangreichen Hotelnetzwerks.

Ausgabenkategorie	Betrag (2022)
Franchise-Entwicklungskosten	68,3 Millionen US-Dollar
Franchise-Supportdienste	53,6 Millionen US-Dollar

Marketing und Markenförderung

Wyndham stellte im Jahr 2022 132,5 Millionen US-Dollar für Marketing- und Markenförderungsausgaben bereit und konzentrierte sich dabei auf die Aufrechterhaltung der Markenpräsenz und die Gewinnung neuer Franchisenehmer.

• Ausgaben für digitales Marketing: 42,6 Millionen US-Dollar
• Traditionelle Werbeausgaben: 59,7 Millionen US-Dollar
• Investitionen in Markenpartnerschaften: 30,2 Millionen US-Dollar

Wartung der Technologieinfrastruktur

Das Unternehmen investierte im Jahr 2022 87,3 Millionen US-Dollar in Technologieinfrastruktur und digitale Plattformen.

Technologie-Investitionsbereich	Betrag (2022)
IT-Infrastruktur	39,5 Millionen US-Dollar
Digitale Reservierungssysteme	27,8 Millionen US-Dollar
Cybersicherheit	20,0 Millionen US-Dollar

Kundenakquise und -bindung

Wyndham gab im Jahr 2022 95,4 Millionen US-Dollar für die Kundenakquise und die Verwaltung von Treueprogrammen aus.

• Kundenakquisekosten: 62,7 Millionen US-Dollar
• Kosten für Treueprogramm: 32,7 Millionen US-Dollar

Verwaltungsaufwand des Unternehmens

Verwaltungsaufwand für Wyndham Hotels & Der Gesamtwert der Resorts betrug im Jahr 2022 214,6 Millionen US-Dollar.

Kategorie „Verwaltungsausgaben“.	Betrag (2022)
Personalkosten	138,2 Millionen US-Dollar
Bürobetrieb	46,5 Millionen US-Dollar
Professionelle Dienstleistungen	29,9 Millionen US-Dollar

Wyndham Hotels & Resorts, Inc. (WH) – Geschäftsmodell: Einnahmequellen

Franchisegebühren

Im Jahr 2022 Wyndham Hotels & Resorts generierten Franchisegebühren in Höhe von 544 Millionen US-Dollar. Das Unternehmen betreibt weltweit 9.178 Hotels mit 8.747 Franchise-Hotels.

Franchise-Gebührenkategorie	Durchschnittliche Gebühr	Jahresumsatz
Anfängliche Franchisegebühr	50.000 bis 75.000 US-Dollar pro Immobilie	43,7 Millionen US-Dollar
Laufende Franchisegebühren	4-6 % des Bruttozimmerumsatzes	500,3 Millionen US-Dollar

Lizenzgebührenzahlungen von Franchisenehmern

Die Lizenzgebühren beliefen sich im Jahr 2022 auf insgesamt 773 Millionen US-Dollar, was 6 % des Bruttozimmerumsatzes aus Franchise-Unterkünften entspricht.

• Durchschnittlicher Lizenzsatz: 5,5 % – 6,2 %
• Gesamtzahl der Franchise-Zimmer: 713.900
• Durchschnittlicher Umsatz pro verfügbarem Zimmer (RevPAR): 55,14 $

Transaktionsgebühren für das Reservierungssystem

Die Reservierungsplattform von Wyndham generierte im Jahr 2022 Transaktionsgebühren in Höhe von 189 Millionen US-Dollar.

Reservierungskanal	Prozentsatz der Transaktionsgebühr	Jahresumsatz
Direktbuchungen	2-3%	87 Millionen Dollar
Plattformen von Drittanbietern	4-5%	102 Millionen Dollar

Treueprogramm-Partnerschaften

Das Wyndham Rewards-Programm generierte im Jahr 2022 durch Partnerschaften 76 Millionen US-Dollar.

• Gesamtzahl der Treuemitglieder: 95 Millionen
• Einnahmen aus der Kreditkartenpartnerschaft: 45 Millionen US-Dollar
• Punkteeinlösungspartnerschaften: 31 Millionen US-Dollar

Immobilienverwaltungsdienste

Immobilienverwaltungsdienstleistungen erwirtschafteten im Jahr 2022 einen Umsatz von 112 Millionen US-Dollar.

Servicekategorie	Jahresumsatz	Anzahl der betreuten Immobilien
Managementverträge	78 Millionen Dollar	431 Objekte
Beratungsleistungen	34 Millionen Dollar	256 Objekte

Wyndham Hotels & Resorts, Inc. (WH) - Canvas Business Model: Value Propositions

For Franchisees: OwnerFirst™ approach providing tools to lower costs and increase operational efficiency

You're looking at how Wyndham Hotels & Resorts, Inc. supports its owners; the OwnerFirst™ philosophy shapes every decision. This means delivering technology and operational support to help you run a tighter ship. Since going public in 2018, the company has invested nearly $350 million in best-in-class technology to drive business for you. This focus on owner success is reflected in a high franchisee retention rate of 96%.

New tools are designed to unlock operational efficiencies and lower your costs. For instance, the newly launched Wyndham Connect PLUS embeds AI across the guest journey, offering automated AI text messaging and voice assistance, plus integrated self-service check-in solutions to help hotels free up critical staffing resources. Qualified franchisees can pilot this new platform at no additional cost through the end of the year.

For Franchisees: Simplified sourcing via Wyndham Marketplace and PriceIQ for negotiated rates

Tackling procurement inefficiencies, a core financial challenge, is handled through simplified sourcing tools. Wyndham Marketplace, combined with the new Wyndham PriceIQ, makes it faster for you to find, compare, and purchase brand-approved products at deeply negotiated rates. Leveraging the company's scale helps secure better rates than you could alone. Furthermore, a partnership with HUB International, the 5th largest insurance brokerage globally, offers tailored solutions designed to improve coverage and lower costs for insurance, which has become increasingly burdensome across the industry.

Here are some key figures showing the scale of the system supporting these value propositions:

Metric	Value as of Late 2025	Source Context
Total System Rooms (Approximate)	847,000	Economy and midscale appeal
Total Brands Portfolio	25	Spanning economy to luxury
Development Pipeline Rooms (Record High)	257,000	As of September 30, 2025
Pipeline in Midscale and Above Segments	Approximately 70%	Strong growth segment
Franchisee Retention Rate	96%	Demonstrates owner satisfaction

For Guests: Wide range of economy and midscale accommodations for the value-conscious traveler

Wyndham Hotels & Resorts commands a leading presence in the economy and midscale segments, appealing directly to the everyday traveler. You have access to a portfolio of 25 unique brands, offering options for nearly every market segment, from budget-friendly to upscale and extended stay. The company's global network included approximately 2,180 hotels as of September 30, 2025, across six continents. This broad footprint means where there's a need for value-driven lodging, there's usually a Wyndham option available.

For Guests: Simple, generous loyalty program with points redeemable for free nights or unique experiences

The Wyndham Rewards program is positioned as simple and generous, boasting approximately 120 million enrolled members globally. This vast base drives significant direct bookings, with 50% of guests checking in being loyalty members. Members stay and spend nearly twice as much as non-members. The simplicity is evident in the redemption structure:

• Free nights start at just 7,500 points, one of the fastest paths to a free night in the industry.
• Members can redeem discounted nights for as low as 750 points + cash, allowing redemption after just one stay.
• Members reach Gold status in only five nights, one of the fastest paths to status.
• Redemption options total more than 60,000 hotels, vacation club resorts, and vacation rentals worldwide.

The program also connects members to unique experiences beyond stays through partnerships, including those with Madison Square Garden and Applebee's Neighborhood Grill + Bar. The company's financial strength supporting these value propositions included paying a common stock dividend of $0.41 per share during the second quarter of 2025.

Wyndham Hotels & Resorts, Inc. (WH) - Canvas Business Model: Customer Relationships

You're looking at how Wyndham Hotels & Resorts, Inc. (WH) builds and maintains its connection with guests and, critically, its hotel owners. For a franchisor of this scale, customer relationships are split between the end consumer-the traveler-and the business customer-the franchisee. The data shows a clear focus on digital engagement and loyalty to drive direct bookings and owner satisfaction.

Loyalty program management (Wyndham Rewards) to foster direct, repeat bookings

The Wyndham Rewards loyalty program remains central to driving direct relationships. As of mid-2025, the program boasts approximately 120 million enrolled members globally. This scale allows for significant ancillary revenue generation; in 2025, loyalty program fees and co-branded credit card revenue contributed to an ancillary revenue figure of $200 million, marking a 12% increase year-over-year for 2025. The program is positioned as the most generous in the industry, offering members redemption opportunities at more than 60,000 hotels, vacation club resorts, and vacation rentals worldwide. Furthermore, Wyndham launched Wyndham Rewards Experiences, allowing members to bid points on premier live events, leveraging partnerships like Madison Square Garden and Radio City Music Hall. The Net Promoter Score (NPS) for Wyndham Hotels & Resorts stood at 48 in the first quarter of 2025, ahead of the industry average of 44.

The key metrics for this relationship pillar look like this:

Metric	Value (as of late 2025)	Source Context
Wyndham Rewards Enrolled Members	120 million	May/July 2025 figures
Annual Ancillary Revenue from Loyalty (2025 Est.)	$200 million	2025 year-to-date growth of 12%
Global Redemption Locations	Over 60,000	Hotels, resorts, and vacation rentals
Q1 2025 Net Promoter Score (NPS)	48	Industry average was 44

Dedicated on-the-ground operations support for franchisees

Wyndham Hotels & Resorts reinforces its relationship with its business customers-the franchisees-through its OwnerFirst approach. This commitment is reflected in a high franchisee retention rate, which reached nearly 96%. To support these owners, the company has made substantial technology investments, totaling nearly $350 million since its public debut in 2018. This investment funds the tools that help owners succeed today and innovate for the future. The company also awarded 229 new development contracts globally in Q2 2025, a 40% increase year-over-year, showing owners are actively choosing the partnership.

Automated, AI-powered guest engagement via Wyndham Connect PLUS

The relationship with the guest is being digitized through new technology. Wyndham Connect PLUS, an enhancement to the existing platform launched in May 2025, embeds Artificial Intelligence across the guest journey. This platform offers automated AI text messaging and voice assistance, allowing guests to easily book stays and get tailored recommendations. The CEO noted that hoteliers not using the original Wyndham Connect were missing out on "thousands and thousands of dollars" every month. The broader AI suite has already managed more than half a million customer interactions, improving direct contribution by nearly 300 basis points for hotels using the tools fully. Qualified franchisees were offered a pilot of the new Connect PLUS platform at no additional cost through the end of 2025.

Self-service check-in solutions to streamline the guest experience and free up hotel staff

A key feature integrated into the new digital offerings is the self-service check-in solution within Wyndham Connect PLUS. This directly addresses operational friction for both guests and staff. To give you context on technology adoption, nearly two-thirds (61%) of hotel owners surveyed in early 2025 had already invested in, or were considering investing in, technologies like self-service kiosks. Over 90% of hotel owners are leveraging AI in some capacity, with more than 70% deploying it for operations support. The goal here is clear: reduce employee workload and allow staff to focus on higher-value interactions. The platform also enables hotels to effortlessly charge for early check-ins, late check-outs, and upgrades, creating incremental revenue streams.

• Automated AI voice agents are deployed to save employee time.
• The platform allows for effortless charging for early check-ins and upgrades.
• The original Wyndham Connect helped reduce average handle time for customer interactions by 25 percent.

Finance: draft 13-week cash view by Friday.

Wyndham Hotels & Resorts, Inc. (WH) - Canvas Business Model: Channels

You're looking at how Wyndham Hotels & Resorts, Inc. gets its services-room nights and associated ancillary services-to the customer, which is primarily through a vast, franchised network supported by centralized digital tools. This is the backbone of their asset-light model.

The core of the distribution is the sheer scale of the physical footprint. As of the second quarter of 2025, Wyndham Hotels & Resorts, the world's largest hotel franchising company, maintained approximately 8,300 hotels across about 25 brands in around 100 countries. By the third quarter of 2025, the global system size was reported with over 855,400 rooms. This network is the primary point of sale for the end consumer.

Direct booking channels are heavily supported by technology investments aimed at capturing demand before it hits third-party sites. Wyndham Hotels & Resorts' websites and mobile apps serve as the preferred digital storefront, aiming to drive direct bookings to maximize fee capture and control the guest experience. The company has been actively embedding technology to enhance this direct path.

For instance, the Wyndham Connect platform, introduced in 2024, is a key enabler for direct engagement, offering features like AI-generated messaging, upsells, and mobile check-in/out. Approximately 2,000 hotels in North America are regularly using this tool and seeing significant incremental revenue. This focus on direct digital interaction is crucial, as ancillary revenues, which include technology fees, surged 18% in the third quarter of 2025 compared to the prior year.

The global network of approximately 8,300 franchised hotel properties is the physical manifestation of the channel strategy. These properties, appealing to the everyday traveler, command a leading presence in the economy and midscale segments. The company's strategy is to leverage this scale to capture more demand at lower costs for its franchisees.

Online Travel Agencies (OTAs) and Global Distribution Systems (GDS) remain necessary components of the overall channel mix, though Wyndham's strategy emphasizes driving traffic to its owned channels. The company is contractually obligated to spend marketing and reservation fees collected from franchisees on these programs. While specific booking mix percentages aren't explicitly stated for 2025, the focus on direct technology adoption suggests a strategic effort to optimize the cost of acquisition across all channels.

A new, specific revenue-generating channel initiative rolled out in 2025 is the Wyndham Gateway Wi-Fi portal. This provides a consistent, centralized login experience for guests. Critically, this portal unlocks a new hotel revenue stream through Wi-Fi upsell opportunities while simultaneously eliminating the requirement for loyalty enrollment for hotels using the platform. This positions a staple guest utility as a high-impact upgrade for owners.

Here's a look at the scale and recent financial impact related to these distribution and technology channels:

Channel/Metric Category	Key Data Point (as of late 2025)	Reference Period/Context
Total Franchised Properties (System Size)	Approximately 8,300 hotels	Q2 2025
Total Rooms in System	Over 855,400 rooms	Q3 2025
Wyndham Connect Technology Adoption	Approximately 2,000 hotels engaging regularly	North America
Ancillary Revenue Growth (Technology/Reservation Fees)	18% increase	Q3 2025 Year-over-Year
Fee-Related and Other Revenues	$316 million	Q1 2025
Wyndham Gateway Wi-Fi Portal	New revenue-generating channel	Introduced 2025

The push through technology is clearly translating into financial results, as fee-related and other revenues increased 4% year-over-year in the first quarter of 2025, reaching $316 million. The overall channel strategy relies on this massive physical network being digitally optimized.

You can see the strategic emphasis on direct and ancillary revenue capture through these key technology and distribution points:

• Direct Digital Channels: Wyndham Websites and Mobile Apps.
• Franchisee Network: Global footprint of roughly 8,300 properties.
• Third-Party Channels: Online Travel Agencies (OTAs) and GDS.
• New Revenue Channel: Wyndham Gateway Wi-Fi portal for upsells.
• Technology Integration: Wyndham Connect platform adoption by 2,000+ hotels.

Finance: draft 13-week cash view by Friday.

Wyndham Hotels & Resorts, Inc. (WH) - Canvas Business Model: Customer Segments

You're looking at the core groups Wyndham Hotels & Resorts targets to fuel its asset-light, fee-based franchise growth as of late 2025. The focus is clearly on attracting and retaining hotel owners while serving the high-volume, drive-to traveler.

Independent Hotel Owners/Developers (primary customer for the franchise model)

This group represents the primary customer for Wyndham Hotels & Resorts' franchise model. The value proposition here is brand strength and operational support over independent status. In a June 2025 survey, virtually all surveyed owners, specifically 98%, stated they are currently open to exploring new branded offerings, showing the pull of the brand system over remaining independent. Furthermore, the company's success in retaining these partners is evident, with the franchisee retention rate growing to nearly 96%. This high retention, especially within the economy brands, is a key indicator of owner satisfaction with the partnership.

The interest in new branding is segmented:

• Seeking traditional or hard brands: 55%.
• Seeking soft brand opportunities: Just under half, 45%.

Economy and Midscale Leisure Travelers (core guest segment)

Wyndham Hotels & Resorts' portfolio is fundamentally structured around the economy and midscale segments, which cater heavily to leisure demand. The company's overall portfolio remains heavily weighted toward drive-to destinations, which account for 90% of properties, and leisure travelers, who make up 70% of the guest base. The strategy involves expanding these core brands while layering in upscale and lifestyle offerings. The focus on higher FeePAR (Fee Per Available Room) segments and markets is driving growth in royalty rates across these core areas.

Business Travelers, especially those tied to infrastructure and construction projects

While leisure is dominant, specific business segments are strategically targeted for incremental growth, particularly in the U.S. The company has been positioning its brands, such as La Quinta, in infrastructure-rich markets like Dallas, Austin, and San Antonio. For 2025, management projected that infrastructure-related bookings would contribute between 150 to 200 basis points to U.S. RevPAR growth. Owners surveyed in June 2025 also indicated that 100% of them anticipate an increase in new business over the next five years due to rising multi-year infrastructure spend.

Extended-Stay Guests, a growing segment with 17% of the development pipeline

The extended-stay segment is a key area of growth and diversification, moving into upscale offerings with brands like WaterWalk Extended Stay by Wyndham and Wyndham Residences. This segment is a significant focus for future supply. As of the third quarter of 2025, the extended stay segment comprised approximately 17% of Wyndham Hotels & Resorts' global development pipeline. This focus is supported by the fact that the ECHO Suites Extended Stay by Wyndham brand alone represented 14% of the development pipeline as of early 2025. The overall pipeline is heavily skewed toward higher-quality assets, with approximately 70% of the pipeline in the midscale and above segments.

Here's a quick look at the development pipeline as of Q3 2025, which shows where future customer segments will be housed:

Metric	Value (Q3 2025)	Context/Segment Focus
Total Pipeline Rooms	257,000 rooms	Record high, up 4% year-over-year.
Total Pipeline Hotels	2,180 hotels	Record high.
Extended Stay Share of Pipeline	17%	Growing segment focus.
Midscale and Above Share of Pipeline	70%	Focus on higher FeePAR segments.
New Construction Share of Pipeline	Around 75%	Indicates long-term asset commitment.

The company's global system size as of September 30, 2025, included approximately 2,180 hotels across six continents. To provide context on the existing base, the company maintains approximately 8,300 hotels with 847,000 rooms across about 25 brands in around 100 countries.

Wyndham Hotels & Resorts, Inc. (WH) - Canvas Business Model: Cost Structure

You're looking at the expenses Wyndham Hotels & Resorts, Inc. (WH) carries to run its global franchise operation as of late 2025. It's a mix of heavy tech spending, ongoing corporate overhead, and managing the loyalty ecosystem.

Technology Investment and Development Costs

Wyndham Hotels & Resorts has been pouring capital into its technology stack to support franchisees and enhance the guest journey. Since going public in 2018, the company has invested nearly $350 million in best-in-class technology. This investment is designed to deliver innovations across sales, marketing, and digital platforms.

Here's a quick look at the scale of that tech commitment:

• Since going public in 2018, nearly $350 million invested in technology.
• Prior announcements indicated an investment of $275 million in technology upgrades.
• The goal includes consolidating systems onto a single central reservation system globally.
• New platforms like Wyndham Connect PLUS embed AI across the guest journey.

General and Administrative Expenses for Corporate Oversight and Franchise Support

Corporate oversight and the support structure for thousands of franchisees represent a significant fixed cost base. While a precise G&A figure for the full year 2025 isn't immediately clear from the latest filings, we know that operating costs are being managed against revenue softness. For instance, in the third quarter of 2025, Adjusted EBITDA remained flat on a comparable basis, partly due to elevated costs associated with insurance, litigation defense, and employee benefits, which are part of the broader operating environment that feeds into G&A and other operating expenses.

Marketing and Advertising Fund Expenses

The marketing fund is a key cost component, often tied to system-wide revenues to drive brand awareness and bookings. For the full-year 2025 outlook, Wyndham Hotels & Resorts projected an intentional overspend in this area, expecting marketing fund expenses to exceed revenues by approximately $5 million. The company views this as an investment it expects to recover in future periods. Still, the quarterly results show variability; in the third quarter of 2025, marketing fund revenues actually exceeded expenses by $18 million, which provided a favorable impact of $0.06 per share to adjusted diluted EPS.

Costs Associated with the Wyndham Rewards Loyalty Program Reimbursement Model

The Wyndham Rewards loyalty program is a major key resource, but it carries associated reimbursement costs that impact the P&L. The structure involves reimbursing franchisees for points redeemed by guests. While specific reimbursement outlay figures for 2025 aren't itemized separately in the high-level summaries, the program's value proposition-with award redemptions starting at 7,500 points per night-is central to driving direct bookings, which helps control overall cost of acquisition.

Interest Expense on Debt

Financing the business involves carrying debt, and the associated interest expense is a direct cost that offsets earnings growth. For the full-year 2025 outlook, Wyndham Hotels & Resorts projected net interest expense to be in the range of $138 - $140 million. This higher interest cost was explicitly noted as a factor partially offsetting earnings growth when comparing third quarter 2025 adjusted diluted EPS to the prior year period.

Here's a snapshot of some key 2025 financial metrics impacting the cost side:

Metric	2025 Full-Year Outlook (Millions)	Q3 2025 Actual (Millions)
Interest Expense, Net	$138 - $140	(Factor offsetting growth)
Adjusted EBITDA	$715 - $725	$213
Marketing Fund Result (Expected)	Exceed expenses by $5 million	Revenues exceeded expenses by $18 million

The company's net debt leverage ratio stood at 3.5 times at September 30, 2025, which is within its stated target range of 3 to 4 times, showing debt management is aligned with expectations.

Wyndham Hotels & Resorts, Inc. (WH) - Canvas Business Model: Revenue Streams

You're looking at the core money-makers for Wyndham Hotels & Resorts, Inc. as of late 2025. The model is heavily weighted toward recurring fees from its massive franchise base, which provides stability even when RevPAR (revenue per available room) fluctuates.

Royalty Fees are the primary engine. This is the ongoing fee paid by franchisees, typically set at 5% of gross room revenues (GRR) from each franchised hotel. This stream benefits directly from system-wide room growth, which stood at 4% year-over-year as of Q3 2025, totaling 855,400 rooms globally.

New business signings feed the future revenue pipeline. In the third quarter of 2025, Wyndham Hotels & Resorts awarded 204 new development contracts globally, marking a 24% increase compared to Q3 2024. The total development pipeline reached a record 257,000 rooms worldwide. Initial Franchise Fees and Development Fees are recognized as revenue over the initial non-cancellable period of the franchise agreement, usually commencing when the hotel opens for business.

Ancillary Revenues are showing strong momentum, driven by credit card programs, technology access, and reservation services. These revenues jumped 18% in Q3 2025 compared to the third quarter of 2024. On a year-to-date basis through Q3 2025, this segment grew 14%. This growth helped offset a decline in other fee areas; Q3 2025 fee-related and other revenues were $382 million, down from $394 million in Q3 2024.

Looking at the full picture for the year, Wyndham Hotels & Resorts projects full-year 2025 fee-related and other revenues to land between $1.43 billion to $1.45 billion. That's the top-line expectation for the core business model.

Marketing and Reservation Fund Fees are collected to cover centralized costs, but they can create variability in reported revenue. For Q3 2025, the company reported that its marketing fund revenues exceeded expenses by $18 million. This compares to an excess of $12 million in Q3 2024. The company expects marketing fund expenses to exceed revenues by approximately $5 million for the full-year 2025, viewing it as an intentional investment.

Here's a breakdown of some of the specific fees franchisees pay, which feed into the overall revenue structure. Honestly, this detail shows you where the money is coming from beyond just the base royalty.

Fee Type	Basis/Amount
Royalty Fee	5% of gross room revenues (GRR)
Marketing and Global Sales Fee	3% of GRR
GDS Fees	$7.98 per reservation
Third Party Channel Fee	$2.48 per reservation
Internet Booking Fees	$2.48 per reservation
Agency Commissions	Up to 20% of GRR
General Manager Certification Fee	$2,250

The revenue streams also include fees related to the Wyndham Rewards loyalty program, charged to franchised or managed hotels based on a percentage of room revenues from a member's stay, intended to cover redemption and marketing costs. Furthermore, the management business generates revenue through base fees, typically a specified percentage of gross revenues, and sometimes incentive fees based on gross operating profit.

You should track the development pipeline closely; it's a leading indicator for future royalty revenue growth. Finance: draft 13-week cash view by Friday.