Yelp Inc. (YELP): Business Model Canvas

In der dynamischen Welt der digitalen Branchenverzeichnisse hat Yelp die Art und Weise revolutioniert, wie Verbraucher lokale Unternehmen entdecken und bewerten, und die Landschaft der Online-Bewertungen und -Empfehlungen verändert. Durch die Schaffung einer leistungsstarken Plattform, die Millionen von Benutzern durch Crowdsourcing-Einblicke mit lokalen Diensten verbindet, hat Yelp ein ausgeklügeltes Geschäftsmodell aufgebaut, das Technologie, Community-Engagement und gezielte Werbung nutzt, um erhebliche Einnahmen zu generieren. Dieser tiefe Einblick in Yelps Business Model Canvas wird die komplizierten Strategien hinter ihrem Erfolg enthüllen und zeigen, wie sie im digitalen Zeitalter zu einem unverzichtbaren Werkzeug für Verbraucher und Unternehmen geworden sind.

Yelp Inc. (YELP) – Geschäftsmodell: Wichtige Partnerschaften

Lokale Unternehmen und Restaurants suchen Online-Sichtbarkeit

Im vierten Quartal 2023 hatte Yelp 5,8 Millionen beanspruchte Unternehmensseiten. Die Plattform unterstützt 219.000 aktive Geschäftswerbekonten. Die lokalen Geschäftspartnerschaften von Yelp generieren jährliche Werbeeinnahmen in Höhe von etwa 1,14 Milliarden US-Dollar.

Kategorie „Partnerschaft“.	Anzahl der Partner	Auswirkungen auf den Jahresumsatz
Lokale Restaurants	2,4 Millionen	450 Millionen Dollar
Einzelhandelsunternehmen	1,6 Millionen	350 Millionen Dollar
Dienstleister	1,8 Millionen	340 Millionen Dollar

Werbeplattformen

Yelp unterhält strategische Partnerschaften mit großen digitalen Werbeplattformen.

• Google Ads-Integration: Generiert etwa 180 Millionen US-Dollar an plattformübergreifenden Werbeeinnahmen
• Facebook-Werbekooperation: Geschätzte 120 Millionen US-Dollar an gemeinsamen Werbemöglichkeiten
• Microsoft Advertising-Partnerschaft: Generiert jährlich rund 50 Millionen US-Dollar

Überprüfen Sie die Mitwirkenden von Inhalten

Das benutzergenerierte Inhaltsmodell von Yelp umfasst ab 2023 244 Millionen einzelne Benutzerbewertungen. Die Plattform unterstützt etwa 69 Millionen monatlich aktive Benutzer, die Inhalte beisteuern.

Technologie- und Cloud-Service-Anbieter

Anbieter	Servicetyp	Jährliche Investition
Amazon Web Services (AWS)	Cloud-Infrastruktur	45 Millionen Dollar
Google Cloud-Plattform	Datenspeicherung	22 Millionen Dollar
Microsoft Azure	Backup-Systeme	18 Millionen Dollar

Unternehmen für Datenanalyse und maschinelles Lernen

Yelp investiert jährlich 35 Millionen US-Dollar in fortschrittliche Datenanalysen und Partnerschaften für maschinelles Lernen, um Empfehlungsalgorithmen und Benutzererfahrung zu verbessern.

• KI-Zusammenarbeit mit IBM Watson: Investition von 12 Millionen US-Dollar
• DataRobot-Partnerschaft für maschinelles Lernen: Jahresvertrag über 8 Millionen US-Dollar
• Datenanalyseintegration von Palantir Technologies: 15-Millionen-Dollar-Partnerschaft

Yelp Inc. (YELP) – Geschäftsmodell: Hauptaktivitäten

Entwicklung und Wartung der Benutzerbewertungsplattform

Yelp investierte im Jahr 2022 208,9 Millionen US-Dollar in Forschung und Entwicklung und konzentrierte sich dabei auf die Verbesserung und Wartung der Plattform.

Plattformmetrik	Daten für 2022
Gesamtzahl der Plattformbenutzer	35,4 Millionen
Monatlich aktive Benutzer	26,4 Millionen
Gesamte Brancheneinträge	5,2 Millionen

Lokaler Brancheneintrag und Verifizierung

Yelp beschäftigt ein engagiertes Team für die Überprüfung und Verwaltung von Brancheneinträgen.

• Der Verifizierungsprozess umfasst manuelle und automatisierte Prüfungen
• Engagiertes Personal für das Business-Onboarding
• Kontinuierliche Aufrechterhaltung der Datengenauigkeit

Vertrieb und Management digitaler Werbung

Die Werbeeinnahmen von Yelp beliefen sich im Jahr 2022 auf 1,04 Milliarden US-Dollar, was einen erheblichen Teil ihres Geschäftsmodells darstellt.

Werbesegment	Umsatz 2022
Lokale Werbeeinnahmen	727,4 Millionen US-Dollar
Nationale Werbeeinnahmen	312,6 Millionen US-Dollar

Benutzererfahrung und Schnittstellenoptimierung

Yelp investiert kontinuierlich in Verbesserungen der Benutzeroberfläche und in die Entwicklung mobiler Plattformen.

• Downloads mobiler Apps: 41,2 Millionen im Jahr 2022
• Mobiler Traffic: 78 % des gesamten Plattform-Traffics
• Kontinuierliche A/B-Tests zur Verbesserung der Benutzeroberfläche

Verbesserung des Datenerfassungs- und Empfehlungsalgorithmus

Yelp nutzt fortschrittliche Techniken des maschinellen Lernens für Empfehlungsalgorithmen.

Datenerfassungsmetrik	Statistik 2022
Gesamtbewertungen	250 Millionen
Wachstum im Jahresrückblick	12.3%
Investition in maschinelles Lernen	42,5 Millionen US-Dollar

Yelp Inc. (YELP) – Geschäftsmodell: Schlüsselressourcen

Große benutzergenerierte Bewertungsdatenbank

Im vierten Quartal 2023 berichtete Yelp:

Metrisch	Wert
Gesamtzahl der Bewertungen	244 Millionen
Gelistete Unternehmen	5,2 Millionen
Monatlich aktive Benutzer	33,4 Millionen

Erweiterte Empfehlungs- und Suchalgorithmen

Zu den algorithmischen Fähigkeiten von Yelp gehören:

• Auf maschinellem Lernen basierende Empfehlungsmaschine
• Verarbeitung natürlicher Sprache zur Bewertungsanalyse
• Personalisiertes Suchranking-System

Starke Markenbekanntheit

Markenmetrik	Wert
Markenwert	1,2 Milliarden US-Dollar
Marktanerkennung	82 % bei der Entdeckung lokaler Unternehmen

Infrastruktur für Mobil- und Webplattformen

Statistiken zur Plattformbereitstellung:

• Mobile App-Downloads: 46,3 Millionen
• Einzigartige monatliche Besucher der Webplattform: 178 Millionen
• Prozentsatz des mobilen Datenverkehrs: 67 %

Benutzer-Community- und Engagement-Tools

Community-Metrik	Wert
Aktive Mitwirkende	1,9 Millionen
Durchschnittliche Bewertungen pro Unternehmen	37 Bewertungen
Benutzer-Engagement-Rate	22.6%

Yelp Inc. (YELP) – Geschäftsmodell: Wertversprechen

Umfassende lokale Unternehmensinformationen und Bewertungen

Im vierten Quartal 2023 gab es auf Yelp 5,5 Millionen Brancheneinträge in mehreren Kategorien. Die Plattform enthielt 244 Millionen kumulative Bewertungen mit durchschnittlich 2,6 Bewertungen pro Unternehmen.

Metrisch	Menge
Gesamte Brancheneinträge	5,500,000
Kumulierte Bewertungen	244,000,000
Durchschnittliche Bewertungen pro Unternehmen	2.6

Benutzerfreundliche Plattform zum Entdecken und Bewerten von Diensten

Die mobile App von Yelp hatte im Jahr 2023 monatlich 34,4 Millionen aktive Nutzer, mit einer Bewertung von 4,7/5 im iOS App Store und 4,3/5 im Google Play Store.

• Mobile App-Downloads: 87,3 Millionen
• Durchschnittliche Benutzersitzungsdauer: 6,2 Minuten
• Benutzer-Engagement-Rate: 62 %

Transparenter Verbraucher-Feedback-Mechanismus

Yelp verarbeitete im Jahr 2023 248 Millionen einzelne monatliche Besucher mit einer Bewertungsüberprüfungsrate von 92 %.

Feedback-Metrik	Wert
Monatliche einzigartige Besucher	248,000,000
Überprüfen Sie die Verifizierungsrate	92%
Antwortrate des Unternehmens	67%

Kostenloser Zugang zu Brancheneinträgen und Bewertungen

Yelp bot im Jahr 2023 4,2 Millionen kostenlose Brancheneinträge an, was 76 % aller Plattformeinträge entspricht.

• Kostenlose Brancheneinträge: 4.200.000
• Prozentsatz der kostenlosen Einträge: 76 %
• Jährliches Wachstum der kostenlosen Einträge: 14 %

Personalisierte Empfehlungen basierend auf Benutzerpräferenzen

Der Empfehlungsalgorithmus von Yelp verarbeitete im Jahr 2023 täglich 3,8 Millionen personalisierte Empfehlungen mit einer Benutzerinteraktionsrate von 43 %.

Empfehlungsmetrik	Wert
Täglich personalisierte Empfehlungen	3,800,000
Benutzerinteraktionsrate	43%
Empfehlungsgenauigkeit	71%

Yelp Inc. (YELP) – Geschäftsmodell: Kundenbeziehungen

Self-Service-Online-Plattform

Im vierten Quartal 2023 unterstützt die Online-Plattform von Yelp monatlich 244 Millionen einzelne Gerätebenutzer. Die Plattform ermöglicht Benutzern:

• Erstellen Sie persönliche Konten
• Schreiben und veröffentlichen Sie Bewertungen
• Suchen Sie nach Unternehmen
• Greifen Sie auf detaillierte Geschäftsinformationen zu

Community-gesteuertes Überprüfungs- und Bewertungssystem

Metrisch	Daten für 2023
Gesamtzahl der Benutzerbewertungen	267 Millionen
Durchschnittliche monatlich aktive Benutzer	33 Millionen
Brancheneinträge	6,5 Millionen

Kundensupportkanäle

Zu den Supportkanälen gehören:

• E-Mail-Support
• Online-Hilfezentrum
• Community-Foren
• Telefonischer Support für Geschäftskonten

Benutzergeneriertes Content-Engagement

Im Jahr 2023 erlebte Yelp:

• 5,2 Millionen von Benutzern eingereichte Fotos
• 3,8 Millionen nutzergenerierte Geschäftstipps
• 42 % Nutzerbewertungs-Engagement-Rate

Personalisierte Empfehlungsfunktionen

Empfehlungsfunktion	Nutzungsstatistik
Personalisierte Geschäftsvorschläge	67 % der aktiven Benutzer
Standortbezogene Empfehlungen	54 % Benutzerakzeptanz
Interessenbasiertes Matching	48 % Benutzerinteraktion

Yelp Inc. (YELP) – Geschäftsmodell: Kanäle

Mobile Anwendung (iOS und Android)

Im vierten Quartal 2023 hatte die mobile App von Yelp 32,8 Millionen aktive Nutzer. Die App ist sowohl auf iOS- als auch auf Android-Plattformen mit einer Bewertung von 4,7/5 im Apple App Store und 4,5/5 im Google Play Store verfügbar.

Plattform	Gesamtzahl der Downloads	Monatlich aktive Benutzer
iOS	18,6 Millionen	15,4 Millionen
Android	22,3 Millionen	17,4 Millionen

Webplattform (Desktop und mobiles Web)

Die Webplattform von Yelp generiert monatlich 178 Millionen eindeutige Besucher über Desktop- und mobile Weboberflächen.

Webplattform	Monatliche einzigartige Besucher
Desktop-Web	92,5 Millionen
Mobiles Web	85,5 Millionen

E-Mail-Marketing

Yelp unterhält eine E-Mail-Abonnentenbasis von 44,2 Millionen aktiven E-Mail-Kontakten mit einer durchschnittlichen Öffnungsrate von 22,6 %.

Social-Media-Integration

• Facebook: 3,1 Millionen Follower
• Twitter: 1,8 Millionen Follower
• Instagram: 425.000 Follower
• LinkedIn: 290.000 Follower

App- und Website-Integrationen von Drittanbietern

Yelp unterhält Integrationspartnerschaften mit 47 verschiedenen Drittanbieterplattformen, darunter Google Maps, Apple Maps und TripAdvisor.

Integrationspartner	Monatlicher Empfehlungsverkehr
Google Maps	12,6 Millionen
Apple Maps	8,3 Millionen
TripAdvisor	4,7 Millionen

Yelp Inc. (YELP) – Geschäftsmodell: Kundensegmente

Lokale Verbraucher suchen Geschäftsempfehlungen

Im vierten Quartal 2023 meldete Yelp 35,4 Millionen aktive Unique-Device-Nutzer auf seiner Plattform. Die Zahl der monatlichen Einzelbesucher erreichte auf Web- und Mobilplattformen etwa 174 Millionen.

Benutzerdemografie	Prozentsatz
Alter 18–34	42%
Alter 35-54	38%
Alter 55+	20%

Kleine und mittlere Unternehmen

Im Jahr 2023 beherbergte die Plattform von Yelp über 6,1 Millionen aktive Geschäftskonten. Rund 224.000 Unternehmen waren zahlende Werbekunden.

• Durchschnittliche monatliche Werbeausgaben pro Unternehmen: 379 $
• Gesamter Werbeumsatz im Jahr 2023: 1,12 Milliarden US-Dollar

Fachleute aus der Restaurant- und Dienstleistungsbranche

Auf der Plattform von Yelp waren im Jahr 2023 2,3 Millionen Restaurant- und Dienstleistungseinträge zu finden.

Unternehmenskategorie	Anzahl der Einträge
Restaurants	1,1 Millionen
Lebensmitteldienstleistungen	520,000
Professionelle Dienstleistungen	680,000

Reisende und Touristen

Im Jahr 2023 stiegen reisebezogene Suchanfragen auf Yelp im Vergleich zum Vorjahr um 35 %.

• Bewertungen von Hotel- und Reiseunterkünften: 480.000
• Einträge zu Touristenattraktionen: 210.000

Städtische und technikaffine Bevölkerungsgruppe

Die Nutzerbasis von Yelp konzentrierte sich auf Ballungsräume, wobei 68 % der Nutzer in städtischen Zentren ansässig waren.

Top-Metropolregionen	Prozentsatz der Benutzer
New York	12%
San Francisco	9%
Los Angeles	8%

Yelp Inc. (YELP) – Geschäftsmodell: Kostenstruktur

Technologieinfrastruktur und Wartung

Im Jahr 2023 meldete Yelp Gesamtkosten für Technologie und Entwicklung in Höhe von 179,4 Millionen US-Dollar, was 18,7 % des Gesamtumsatzes entspricht. Zu den Infrastrukturkosten des Unternehmens gehören:

Kostenkategorie	Betrag (2023)
Kosten für Cloud-Hosting	42,3 Millionen US-Dollar
Serverwartung	23,7 Millionen US-Dollar
Netzwerkinfrastruktur	18,9 Millionen US-Dollar

Forschung und Entwicklung

Yelp investierte im Jahr 2023 179,4 Millionen US-Dollar in Forschung und Entwicklung und konzentrierte sich dabei auf:

• Algorithmen für maschinelles Lernen
• Verbesserungen der Benutzererfahrung
• Entwicklung mobiler Plattformen
• KI-gesteuerte Empfehlungssysteme

Vertriebs- und Marketingkosten

Im Jahr 2023 beliefen sich die Vertriebs- und Marketingausgaben von Yelp auf insgesamt 337,5 Millionen US-Dollar, was 35,2 % des Gesamtumsatzes entspricht.

Marketingkanal	Ausgaben (2023)
Digitale Werbung	156,2 Millionen US-Dollar
Betrieb des Vertriebsteams	98,3 Millionen US-Dollar
Markenwerbung	83,0 Millionen US-Dollar

Inhaltsmoderation und Überprüfung von Rezensionen

Yelp stellte im Jahr 2023 45,6 Millionen US-Dollar für die Moderation von Inhalten und Überprüfungsprozesse bereit.

• Automatisierte Content-Filtersysteme
• Manuelle Überprüfungsteams
• Technologien zur Betrugserkennung

Kundensupport-Operationen

Die Ausgaben für den Kundensupport beliefen sich im Jahr 2023 auf 62,7 Millionen US-Dollar, was 6,5 % des Gesamtumsatzes entspricht.

Support-Kanal	Kosten (2023)
Telefonsupport	22,4 Millionen US-Dollar
E-Mail-Support	18,3 Millionen US-Dollar
Chat-Unterstützung	22,0 Millionen US-Dollar

Yelp Inc. (YELP) – Geschäftsmodell: Einnahmequellen

Lokale Unternehmenswerbung

Im vierten Quartal 2023 meldete Yelp einen lokalen Werbeumsatz von 279,1 Millionen US-Dollar, was 86,8 % des Gesamtumsatzes des Unternehmens entspricht.

Werbesegment	Umsatz (Q4 2023)	Prozentsatz des Gesamtumsatzes
Lokale Unternehmenswerbung	279,1 Millionen US-Dollar	86.8%

Gesponserte Einträge und erweiterte Profile

Yelp bietet gesponserte Einträge mit Preisen zwischen 300 und 2.000 US-Dollar pro Monat, je nach Unternehmensgröße und Standort.

• Erweiterte Unternehmensprofile umfassen zusätzliche Funktionen wie Fotogalerien
• Premium-Platzierung in den Suchergebnissen
• Erweiterte Analysen für Geschäftsinhaber

Gezielte digitale Werbung

Die Einnahmen aus digitaler Werbung für Yelp erreichten im Jahr 2023 etwa 42,5 Millionen US-Dollar.

Werbetyp	Durchschnittliche CPM-Rate	Geschätzter Jahresumsatz
Display-Werbung	$5.20	25,3 Millionen US-Dollar
Gezielte Werbung	$7.50	17,2 Millionen US-Dollar

Abonnements für Premium-Geschäftskonten

Die Yelp Ads-Plattform erwirtschaftete im Jahr 2023 einen abonnementbasierten Umsatz von 89,4 Millionen US-Dollar.

• Einfaches Yelp-Geschäftskonto: Kostenlos
• Yelp Business Pro: 199 $/Monat
• Yelp Business Elite: 499 $/Monat

Datenlizenzierung und API-Zugriff

Die Einnahmen aus API- und Datenlizenzen beliefen sich im Jahr 2023 auf insgesamt 12,6 Millionen US-Dollar.

Lizenzkategorie	Einnahmen	Schlüsselkunden
API-Zugriff	8,3 Millionen US-Dollar	Technologieunternehmen, Kartendienste
Datenlizenzierung	4,3 Millionen US-Dollar	Forschungsunternehmen, Marktanalysten

Yelp Inc. (YELP) - Canvas Business Model: Value Propositions

For Consumers: Trusted, comprehensive local business information and discovery.

Yelp Inc. provides a platform where millions of people find local businesses. Around 2.5 million people search on Yelp every day. As of 2024, the Yelp app was used by 29 million people each month. Consumers have contributed over 308 million cumulative reviews, with 21 million new reviews added in 2024 alone. Yelp ranks #2 among U.S. review platforms. Furthermore, 45.18% of users say they prefer to check reviews on Yelp before visiting a business. The user base includes a high-income segment, with over 56% of U.S. users earning $100,000 or more annually.

• User base aged 55 and above share: 39%.
• Recommended reviews percentage: Approximately 76%.
• Total active business pages hosted: 7.74 million.

For Businesses: Targeted local advertising to high-intent customers.

Yelp Inc. offers businesses a way to reach customers actively looking for their services. For the third quarter of 2025, Yelp reported net revenue of a record $376 million, a 4.4% increase year-over-year. The full-year 2025 net revenue outlook is now projected to be between $1.460 billion and $1.465 billion at the midpoint. In mid-2025, Yelp had 515,000 paying advertising locations. Advertisers spent about 8% more per business page in 2024. The value proposition is segmented clearly by business category:

Advertising Category	2024 Ad Revenue Amount	Year-over-Year Change	Q3 2025 Net Revenue Amount	Q3 2025 YoY Change
Services	$879 million	Up 11%	$243.81 million	Up 6.9%
Restaurants, Retail & Other (RR&O)	$470 million	Down 3%	$113.55 million	Down 2.5%

For Service Pros: AI-powered tools (Yelp Receptionist) to manage leads and calls.

Yelp Inc. introduced new AI tools as part of its Fall 2025 product release, including Yelp Receptionist, designed to automate customer interactions for service businesses. The Yelp Receptionist tool is set to launch initially for eligible businesses at $99 per month. This builds on earlier AI features like Yelp Assistant, a conversational chatbot previewed in April 2024. The Fall 2025 AI release included over 35 new features aimed at streamlining operations.

For Restaurants: Transaction enablement (ordering, reservations) and AI Host.

Restaurants gain operational support through AI tools like Yelp Host, which functions as an AI phone agent. Yelp Host can manage guest calls, update reservations, and provide wait times. For restaurants using Yelp Guest Manager, the subscription for Yelp Host starts at $99 per month; otherwise, it starts at $149 per month. These tools aim to automate front-of-house communication.

High-quality content via features like Menu Vision and Review Insights.

The platform enhances discovery with AI-driven content features. Menu Vision AI, launched in the Fall 2025 release, allows users to scan physical menus, and the app uses AI to pull up corresponding photos and review snippets. When paired with Google Business Profile optimizations, businesses in niches like dining have reported traffic gains of 15-25% from these AI features. Furthermore, AI-powered Review Insights, introduced in December 2024, uses Large Language Models to highlight reviewer sentiment on factors like food quality, service, and wait times.

• Number of new features in the Fall 2025 AI release: Over 35.
• Review Insights highlights sentiment on: food quality, service, and wait times.

Yelp Inc. (YELP) - Canvas Business Model: Customer Relationships

You're looking at how Yelp Inc. manages its connections with the two sides of its marketplace: the businesses paying for services and the users creating the content that drives value. The relationship structure is intentionally tiered based on the size and complexity of the business customer.

Self-service advertising platform for smaller local businesses.

The bulk of Yelp Inc.'s advertiser base relies on self-serve tools to manage their presence and advertising spend. As of September 30, 2025, the total number of paying advertising locations stood at 512,000. This is down 2% year-over-year, reflecting macroeconomic pressures, particularly in certain categories. However, the platform supports a much larger ecosystem, hosting 7.74 million active business pages, which grew 10% from the prior year. The average revenue per location reached an annual record in 2024, showing that the advertisers who remain are spending more. For context on the user side, 29 million people access the Yelp app each month to find businesses, and around 2.5 million people search on Yelp every day.

The influence of user-generated content is central to this relationship. A staggering 94% of customers claim that positive reviews on Yelp have made them devoted to a business, giving it first preference for purchases. Conversely, 92% of people are unlikely to engage with a business listing that has negative reviews.

Here's a look at the scale of the community and advertising base as of late 2025:

Metric	Value (Late 2025)	Context/Date
Active Business Pages	7.74 million	Up 10% YoY
Paying Advertising Locations	512,000	As of September 30, 2025
Monthly App Users	29 million	As of September 2025
Daily Searches	2.5 million
Cumulative Reviews	Over 308 million

Dedicated sales and account management for larger advertisers.

Larger advertisers, often falling into the high-value Services categories, receive more dedicated attention. This is evident in the revenue performance: Services advertising revenue hit a record $244 million in Q3 2025, marking a 7% year-over-year increase. This segment growth contrasts with the Restaurants, Retail & Other (RR&O) category, which saw revenue decline by 2% in the same quarter. In 2024, Services advertising revenue was a record $879 million, up 11%, while RR&O revenue was $470 million, down 3%. The focus on Services, which includes home and auto repair, suggests these relationships are managed more closely to drive higher-value leads. Back in 2023, self-serve and multi-location channels accounted for approximately 50% of total advertising revenue, with multi-location revenue growing by approximately 15% year-over-year, indicating a segment that likely receives dedicated support.

Community-driven engagement and content contribution from users.

The relationship with users is built on facilitating content creation and ensuring its quality. Users have contributed over 308 million cumulative reviews. In 2024 alone, 21 million new reviews were added. Yelp Inc. actively curates this content, with approximately 76% of reviews being recommended by its system. The user base is financially attractive to businesses; over 50% of Yelp users have an annual income above $100,000. Furthermore, user demographics show that 40% of users are aged 55+, and 62% have attended college.

The platform uses this community data to help businesses connect with current demand, as shown by its trend tracking capabilities, which use year-over-year data in searches and mentions.

New subscription model for AI-powered SaaS tools (Yelp Host/Receptionist).

Yelp Inc. is actively deepening relationships with businesses, especially in the service and restaurant sectors, through new AI-powered Software as a Service (SaaS) tools launched in the Fall 2025 product release. These tools aim to automate customer management, which is a direct value exchange for a recurring subscription fee. Early results indicate a strong product-market fit for these incremental offerings.

The pricing structure for these new direct-to-business relationships is as follows:

• Yelp Host: Starts at $149 per month.
• Yelp Host (for existing Guest Manager users): Priced at $99 per month.
• Yelp Receptionist: Launching initially for eligible businesses at $99 per month.

These tools are designed to answer calls 24/7, manage reservations, collect lead details, and filter spam, directly addressing labor challenges for businesses.

Finance: draft 13-week cash view by Friday.

Yelp Inc. (YELP) - Canvas Business Model: Channels

You're looking at how Yelp Inc. gets its product-local business information and advertising-into the hands of consumers and businesses as of late 2025. It's a multi-pronged approach, heavily weighted toward mobile, but with significant AI integration now driving both consumer discovery and business tools.

Yelp mobile application (primary consumer channel)

The mobile application is definitely the core engagement point for consumers. It's where the high-intent traffic lives. You see this in the user behavior metrics; mobile users are more likely to act fast after searching.

• The Yelp app had 29 million monthly users in 2024.
• The platform has around 32 million regular mobile app users.
• Mobile Yelp users are 70% more likely to visit a business within 24 hours compared to desktop users.
• Yelp mobile app users contribute 55% of new reviews.
• The app has been downloaded over 250 million times since launch.
• About 45% of Yelp's audience accesses the platform primarily via the mobile app.

Yelp website (desktop and mobile web)

The website still pulls in a massive audience, especially for desktop users doing deeper research. While mobile traffic is dominant in searches, desktop still accounts for a significant chunk of overall visits.

Here's a look at the traffic split based on recent data points:

Metric	Value	Context/Date
Total Monthly Visitors (App + Web)	Around 75 million	Checking business information and reviews
Total Monthly Visits	Around 133.7 million	As of February 2025
Desktop Unique Visits Share	About 52% (roughly 69.4 million visits)	As of February 2025
Mobile Web Unique Visitors	60.282 million	In 2023

It's clear that while the app drives immediate action, the desktop web experience is critical for capturing a large segment of the overall user base.

AI-powered voice and chat interfaces (Yelp Assistant)

The investment in Artificial Intelligence is a major channel evolution, moving beyond simple search to conversational discovery and direct business support. The Yelp Assistant, which debuted in 2024, is central to this push.

• The AI-powered Yelp Assistant drove a 50% sequential increase in project submissions from Q3 to Q4 2024.
• Yelp launched over 35 new AI features in October 2025, including enhanced conversational AI assistants.
• Yelp Assistant now uses large language models to answer direct consumer inquiries instantly.
• New AI solutions for businesses include Yelp Host and Yelp Receptionist.
• Yelp Host is priced at $149 per month (or $99 with Yelp Guest Manager integration).

Paid search and digital marketing to acquire users and service requests

This channel is Yelp Inc.'s primary revenue driver, focused on getting businesses to pay for visibility and lead generation, especially within the high-growth Services categories. The company made significant investments in its advertising technology in 2024.

Financially, the advertising performance for 2024 shows a clear strategic pivot:

Advertising Segment	2024 Revenue	Year-over-Year Change
Services Advertising Revenue	Record $879 million	Increased by 11%
Restaurants, Retail & Other (RR&O) Advertising Revenue	$470 million	Decreased by 3%

Services advertising now accounts for over 60% of Yelp Inc.'s total ad revenue. As of mid-2025, Yelp has 515,000 paying advertising locations. The platform operates on a Cost-Per-Click (CPC) model for advertisers, where costs can vary wildly; legal services might see CPCs exceeding $50, while restaurants could pay under $1 per click. A key feature of this channel is that Yelp Ads can place a paying business's ad directly on a competitor's business page, though Yelp charges an extra $50 monthly fee to remove competitor ads from one's own profile. Consumer intent here is high: 82% of Yelp users visit the platform with immediate purchase intent.

Yelp Inc. (YELP) - Canvas Business Model: Customer Segments

You're looking at the core audience Yelp Inc. serves to drive its platform value. Honestly, the customer base is clearly bifurcated into those who spend money to get found-the businesses-and those who spend money after finding a business-the consumers.

Local Businesses: Small and medium-sized enterprises (SMEs) across Services and RR&O

These are the backbone of the platform's revenue. Yelp Inc. hosts a massive inventory of businesses, but the paying segment is what matters for the top line. As of the third quarter of 2025, the average number of paying advertising locations stood at 512K. This is a key metric showing business commitment. The total number of active business pages on the platform reached 7.74 million, marking a 10% increase from the prior year. The revenue mix clearly shows where the current investment focus is landing:

Advertising Category	2024 Advertising Revenue (Millions USD)	Approximate Revenue Share (2025 Data)
Services (Home, Auto, Health, etc.)	$879 million	68%
Restaurants, Retail & Other (RR&O)	$470 million	32%

Consumers: Individuals seeking local information, reviews, and transactions

This group provides the essential content and drives the demand for advertisers. You need to know their profile to value the traffic. As of September 2025 data, the income profile is strong: 54% of U.S. users report household incomes of $100,000+. Also, 62% of U.S. users have attended college. The intent is high; about 97% of users buy from businesses they find on Yelp Inc., and 93% compare options there before purchasing. Daily engagement is solid, with around 2.5 million people searching on the platform every day.

Here's a quick look at the consumer demographics as of late 2025:

• Monthly active app unique devices: 29 million (2024 average)
• Cumulative reviews posted: Over 308 million
• Users aged 55 and above: 40% of U.S. users
• Users aged 18-34: 25% of U.S. users
• Users who visit a business after looking it up: 92%

Service Professionals: Home services, auto repair, and other high-value categories

This group is a subset of the Local Businesses but represents the highest-growth area for Yelp Inc.'s advertising revenue. The strategic pivot is clear from the growth rates. In 2024, advertising revenue from Services grew by 11% year-over-year, reaching a record $879 million. To be fair, the home services category specifically led this charge, showing a 15% year-over-year revenue growth in 2024. This segment is where management is clearly placing its near-term bets for profitable expansion.

Large Advertisers: National brands and multi-location businesses

While Yelp Inc.'s core is local, larger advertisers are captured within the Services and RR&O buckets. The data shows that average revenue per location reached an annual record in 2024, which often suggests success in upselling higher-tier advertising packages to larger, multi-location clients, even as the total number of paying locations decreased by 5% that year. The company expects 2025 full-year net revenue to land between $1.470 billion and $1.485 billion.

Finance: review the Q3 2025 average revenue per location against the 2024 annual record by next Tuesday.

Yelp Inc. (YELP) - Canvas Business Model: Cost Structure

You're looking at the expense profile for Yelp Inc. as of late 2025, which is heavily influenced by its ongoing AI transformation and the operational costs of a distributed team. The cost structure reflects a shift in spending priorities, moving resources toward technology while maintaining a disciplined approach to sales and marketing spend relative to revenue growth.

The primary cost drivers for Yelp Inc. are personnel-related, embedded within the major operating expense categories. For the nine months ended September 30, 2025, the company reported significant year-to-date expenditures across its core functions. The Cost of Revenue, which includes data center and cloud computing expenses necessary to run the platform, was reported at \$3,238 thousand for the nine-month period. This figure is lower than the total Stock-Based Compensation for the same period, highlighting the non-cash nature of a large portion of the compensation expense.

Technology and Development costs, which the company refers to as Product Development, are a major focus area, supporting the AI transformation mentioned by management. For the first nine months of FY 2025, Product Development expenses totaled \$53,862 thousand. This investment underpins the rollout of features like the Yelp Assistant and voice AI services. Sales and Marketing expenses, aimed at acquiring advertisers and users, were \$21,986 thousand year-to-date September 30, 2025. General and Administrative costs, which cover the infrastructure supporting a fully remote workforce, amounted to \$26,039 thousand over the same nine months.

Stock-Based Compensation (SBC) remains a material component of the overall cost base. For the nine months ended September 30, 2025, total SBC expense was \$105,125 thousand. This aligns with the expectation that SBC for the full fiscal year 2025 is projected to be around 9% of FY 2025 net revenue, which the company guided to be between \$1.460 billion and \$1.465 billion.

Here's a look at the key expense components based on the nine months ended September 30, 2025:

Expense Category	Amount (Nine Months Ended Sept 30, 2025, in thousands)
Cost of Revenue	\$3,238
Sales and Marketing	\$21,986
Product Development (Technology & Development)	\$53,862
General and Administrative	\$26,039
Total Stock-Based Compensation (Included in above)	\$105,125

The operational structure is clearly leaning into technology investment while managing other overhead. You can see the breakdown of the total stock-based compensation across the main expense lines:

• Cost of revenue SBC component: \$3,238 thousand
• Sales and marketing SBC component: \$21,986 thousand
• Product development SBC component: \$53,862 thousand
• General and administrative SBC component: \$26,039 thousand

The company explicitly noted in its Q3 2025 filings that its ability to continue operating effectively with a primarily remote workforce is a factor in its ongoing cost management strategy. This setup helps control traditional workplace operating costs, which were noted as decreasing in prior periods due to reductions in leased office space. Finance: draft 13-week cash view by Friday.

Yelp Inc. (YELP) - Canvas Business Model: Revenue Streams

You're looking at how Yelp Inc. actually brings in the money, which is critical for valuing the business heading into 2026. Honestly, the story here is about the shift from general local ads to specialized, high-value services advertising, all while trying to monetize new AI investments.

Advertising Revenue remains the primary engine for Yelp Inc. The company has seen a clear bifurcation in its advertising performance. Services advertising revenue, which covers things like home and auto repair, was a record $243.8 million in the third quarter of 2025. This is the number you were tracking, and the prompt specified a projected $243.81 million for Q3 2025 Services ad revenue. The growth in this segment was partly fueled by the RepairPal acquisition, which contributed approximately two percentage points to the overall advertising revenue growth in Q3 2025. Conversely, the Restaurants, Retail, and Other (RR&O) advertising segment faced headwinds, declining 2% year-over-year to $113.5 million in Q3 2025.

The overall picture for the full year 2025 shows a slight tempering of expectations due to macroeconomic uncertainty. Yelp Inc. updated its full-year 2025 net revenue outlook to a range of $1.460 billion to $1.465 billion. This was a slight trim from previous guidance, reflecting caution about the fourth quarter. For context, the third quarter of 2025 itself achieved record net revenue of $376 million, which beat consensus estimates.

Here's a quick look at the revenue components from the Q3 2025 results:

Revenue Component	Q3 2025 Amount (Reported)	Year-over-Year Change
Services Advertising Revenue	$243.8 million	+7%
RR&O Advertising Revenue	$113.5 million	-2%
Total Net Revenue (Quarterly)	$376 million	+4%

Other Revenue is where Yelp Inc. is placing strategic bets for future growth, particularly around its AI transformation. Management has explicitly noted expectations for incremental "Other" revenue stemming from new AI initiatives. This includes revenue potential from voice AI products like Yelp Host and Yelp Receptionist, which management sees as contributing to a larger subscription Total Addressable Market (TAM). While specific dollar amounts for data licensing or AI subscriptions weren't detailed in the Q3 2025 reports, the focus on launching over 35 new AI features signals a push to monetize this area beyond traditional advertising.

Transaction fees from partnerships represent another layer of monetization, often embedded within the platform experience. The expansion of the DoorDash partnership is a concrete example, growing the ordering footprint by approximately ~200k restaurants. While the direct fee structure isn't public, these integrations drive transaction volume, which can translate into fees or enhanced advertising value for participating businesses. You should watch for any specific metrics on transaction volume or attach rates in future shareholder letters, as these flow through as either advertising revenue or, potentially, a distinct transaction-based stream.

You'll want Finance to track the split between Services and RR&O advertising closely; that ratio is the purest indicator of near-term business health. Finance: draft 13-week cash view by Friday.