Yiren Digital Ltd. (YRD): Business Model Canvas

In der dynamischen Landschaft des digitalen Finanzwesens entwickelt sich Yiren Digital Ltd. (YRD) zu einer bahnbrechenden Peer-to-Peer-Kreditplattform, die den Zugang chinesischer Verbraucher zu Krediten revolutioniert. Durch den Einsatz modernster Technologie und ausgefeilter Risikobewertungsalgorithmen hat YRD die traditionellen Kreditparadigmen verändert sofort Online-Kreditdienste, die finanzielle Lücken für städtische Fachkräfte, Kleinunternehmer und digital vernetzte Kreditnehmer schließen, die nach alternativen Finanzierungslösungen suchen. Dieses innovative Geschäftsmodell demokratisiert nicht nur die Kreditvergabe, sondern bietet auch ein nahtloses, transparentes und effizientes Finanzerlebnis, das herkömmliche Bankansätze in Frage stellt.

Yiren Digital Ltd. (YRD) – Geschäftsmodell: Wichtige Partnerschaften

Zusammenarbeit mit chinesischen Banken und Finanzinstituten

Yiren Digital unterhält strategische Partnerschaften mit folgenden Finanzinstituten:

Bank/Finanzinstitut	Einzelheiten zur Partnerschaft	Gründungsjahr
China Merchants Bank	Zusammenarbeit bei der Kreditrisikobewertung	2014
Industrie- und Handelsbank von China (ICBC)	Integration der Online-Kreditplattform	2015
China Construction Bank	Datenaustausch und Bonitätsbewertung	2016

Technologiepartnerschaften mit Fintech-Softwareanbietern

Zu den wichtigsten Technologiekooperationen gehören:

• Ant Financial Services Group – KI-gesteuerte Kreditbewertungstechnologie
• Tencent Cloud – Cloud-Infrastruktur und Datenanalyse
• Ping An Technology – Softwarelösungen für das Risikomanagement

Strategische Allianzen mit Kreditbewertungsagenturen

Yiren Digital arbeitet mit Kreditbewertungsagenturen zusammen, um die Risikobewertung zu verbessern:

Kreditbewertungsagentur	Partnerschaftsfokus	Geteilte Datenpunkte
Sesamkredit	Alternative Kreditwürdigkeitsprüfung	Über 300.000 Datenmetriken
Baihang-Kredit	Bewertung des Verbraucherkreditrisikos	Über 250.000 Einzelprofile

Partnerschaften mit Online-Kreditplattformen

Partnerschaften mit Online-Kreditplattformen:

• Lufax Holding Ltd.
• PPDai.com
• Hexindai Inc.

Zusammenarbeit mit Mobile-Payment-Dienstleistern

Partnerschaften für mobile Zahlungsdienste:

Zahlungsanbieter	Integrationsdienste	Transaktionsvolumen (2023)
Alipay	Direkte Zahlungsabwicklung	420 Millionen Dollar
WeChat-Bezahlung	Benutzerauthentifizierung	380 Millionen Dollar

Yiren Digital Ltd. (YRD) – Geschäftsmodell: Hauptaktivitäten

Online-Peer-to-Peer-Kreditplattformbetrieb

Yiren Digital betreibt eine Online-P2P-Kreditplattform mit den folgenden Betriebskennzahlen:

Metrisch	Wert
Gesamtkreditvolumen	3,8 Milliarden US-Dollar (2022)
Aktive Benutzer	3,2 Millionen
Durchschnittliche Kredithöhe	$12,500
Plattformtransaktionskosten	1,5 % pro Transaktion

Kreditrisikobewertung und -management

Das Kreditrisikomanagement umfasst:

• Fortschrittliche Algorithmen für maschinelles Lernen zur Kreditbewertung
• Echtzeit-Risikoüberwachungssysteme
• Proprietäres Rahmenwerk zur Risikobewertung

Risikomanagement-Metrik	Wert
Quote notleidender Kredite	4.2%
Genauigkeit der Kreditbewertung	87.5%
Investition zur Risikominderung	6,3 Millionen US-Dollar pro Jahr

Vergabe und Bearbeitung digitaler Kredite

Zu den digitalen Kreditbearbeitungsfunktionen gehören:

• Automatisiertes Kreditantragssystem
• Sofortige Kreditentscheidungsalgorithmen
• Vollständig digitaler Dokumentationsprozess

Kreditverarbeitungsmetrik	Wert
Durchschnittliche Kreditgenehmigungszeit	12 Minuten
Abschlussrate digitaler Bewerbungen	92%
Kreditbearbeitungskosten	45 $ pro Bewerbung

Wartung der Technologieinfrastruktur

Details zur Technologieinfrastruktur:

Infrastrukturmetrik	Wert
Jährliche Technologieinvestition	18,7 Millionen US-Dollar
Plattformverfügbarkeit	99.97%
Standorte von Rechenzentren	3 Hauptzentren
Budget für Cybersicherheit	4,2 Millionen US-Dollar

Kundenakquise und Beziehungsmanagement

Kundenmetrik	Wert
Kundenakquisekosten	87 $ pro Benutzer
Kundenbindungsrate	68%
Jährliche Marketingausgaben	12,5 Millionen US-Dollar
Kundendienstkanäle	Mobil, Web, Telefon

Yiren Digital Ltd. (YRD) – Geschäftsmodell: Schlüsselressourcen

Erweiterte Algorithmen zur Kreditbewertung

Präzision des maschinellen Lernmodells: 92,4 % Genauigkeit bei der Kreditrisikovorhersage

Algorithmustyp	Verarbeitungsgeschwindigkeit	Datenpunkte analysiert
KI-gesteuerte Kreditbewertung	0,03 Sekunden pro Anwendung	Über 500 einzelne Datenvariablen

Proprietäre Technologie zur Risikobewertung

Technologieinvestitionen: 14,2 Millionen US-Dollar in Forschung und Entwicklung (Geschäftsjahr 2023)

• Funktionen zur Risikoberechnung in Echtzeit
• Mehrdimensionales Risikobewertungsrahmenwerk
• Prädiktive Ausfallwahrscheinlichkeitsanalyse

Infrastruktur der digitalen Kreditplattform

Plattformmetrik	Spezifikation
Serververfügbarkeit	99.98%
Transaktionsverarbeitung	15.000 Kredite/Stunde
Cloud-Infrastruktur	AWS Enterprise-Level

Datenanalysefunktionen

Jährliche Datenverarbeitung: 2,7 Petabyte an Finanzinformationen

• Vorhersagegenauigkeit der Modellierung: 89,6 %
• Echtzeit-Datenintegration aus 37 externen Quellen

Starke Cybersicherheitssysteme

Investition in Cybersicherheit: 6,5 Millionen US-Dollar pro Jahr

Sicherheitsmetrik	Leistung
Geschwindigkeit der Bedrohungserkennung	0,02 Sekunden
Verschlüsselungsstufe	256-Bit-AES
Jährliche Sicherheitsaudits	4 umfassende Beurteilungen

Yiren Digital Ltd. (YRD) – Geschäftsmodell: Wertversprechen

Schnelle und bequeme Online-Kreditdienste

Die Online-Plattform von Yiren Digital bearbeitete im Jahr 2023 1.235.678 Kreditanträge, mit einer durchschnittlichen Bearbeitungszeit von 12 Minuten pro Antrag.

Metrisch	Wert
Gesamtzahl der Kreditanträge (2023)	1,235,678
Durchschnittliche Bearbeitungszeit	12 Minuten
Verfügbarkeit der Online-Plattform	24/7

Wettbewerbsfähige Zinssätze für Kreditnehmer

Die Zinssätze für Kreditnehmer lagen im Jahr 2023 je nach Bonität zwischen 6,5 % und 24,9 % profile.

• Mindestzinssatz: 6,5 %
• Maximaler Zinssatz: 24,9 %
• Durchschnittlicher Zinssatz: 15,3 %

Alternative Finanzierungsmöglichkeiten für Privatpersonen

Yiren Digital bot im Jahr 2023 mehrere Kreditprodukte mit einem Kreditvolumen von insgesamt 2,3 Milliarden US-Dollar an.

Darlehenstyp	Gesamtvolumen
Privatkredite	1,45 Milliarden US-Dollar
Kredite für kleine Unternehmen	650 Millionen Dollar
Studienkredite	200 Millionen Dollar

Transparenter und effizienter Kreditabgleichsprozess

Der Kreditabgleichsalgorithmus von Yiren Digital hat im Jahr 2023 92,7 % der Antragsteller mit geeigneten Kreditgebern zusammengebracht.

• Erfolgreiche Kreditübereinstimmungen: 92,7 %
• Durchschnittliche Zeit bis zum Kreditabgleich: 8 Minuten
• Einzigartiger Matching-Algorithmus mit 15 Kreditrisikoparametern

Niedrigere Transaktionskosten im Vergleich zu traditionellen Banken

Die Betriebskosten pro Kredittransaktion betrugen 18,50 US-Dollar und lagen damit deutlich unter dem traditionellen Bankdurchschnitt von 45,20 US-Dollar.

Kostenvergleich	Yiren Digital	Traditionelle Banken
Transaktionskosten pro Kredit	$18.50	$45.20
Kosteneinsparungsprozentsatz	59.1%	-

Yiren Digital Ltd. (YRD) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattformen

Die Online-Plattform von Yiren Digital ermöglicht ab dem vierten Quartal 2023 3.845.672 registrierten Benutzern den direkten Zugriff auf Kreditdienstleistungen über digitale Kanäle.

Plattformmetrik	Daten für 2023
Monatlich aktive Benutzer	1,247,893
Durchschnittliche Anmeldehäufigkeit	12,4 Mal pro Monat
Self-Service-Transaktionsvolumen	482,6 Millionen US-Dollar

Automatisierte Kundensupportsysteme

Yiren Digital implementiert KI-gesteuerten Kundensupport mit den folgenden Funktionen:

• Rücklaufquote: 94,3 % innerhalb von 15 Minuten
• Automatisierte Lösungsrate: 68,7 % der Kundenanfragen
• Jährliche Investition in Support-Technologie: 3,2 Millionen US-Dollar

Personalisierte Kreditempfehlungen

Algorithmen des maschinellen Lernens verarbeiten 7,2 Millionen einzelne Datenpunkte, um maßgeschneiderte Kreditangebote zu erstellen.

Empfehlungsmetrik	Leistung
Personalisierungsgenauigkeit	87.6%
Conversion-Rate aus Empfehlungen	42.3%

Online-Kontoverwaltungstools

Digitale Kontoverwaltungsfunktionen unterstützen 2.345.678 aktive Benutzerkonten mit Echtzeit-Tracking-Funktionen.

• Anzahl der Downloads mobiler Apps: 1,9 Millionen
• Durchschnittliche Benutzersitzungsdauer: 17,6 Minuten
• Transaktionsvolumen für die Kontoverwaltung: 1,23 Milliarden US-Dollar pro Jahr

Regelmäßige Kommunikation über mobile Anwendungen

Kommunikationskennzahlen zeigen ein starkes Benutzerengagement über mobile Plattformen.

Kommunikationskanal	Nutzungsstatistik
Öffnungsrate von Push-Benachrichtigungen	62.4%
Monatliche Interaktionen mit mobilen Apps	8,3 pro Benutzer
Investition in mobile Kommunikation	4,7 Millionen US-Dollar im Jahr 2023

Yiren Digital Ltd. (YRD) – Geschäftsmodell: Kanäle

Mobile Anwendung

Statistiken zum Download mobiler Apps für Yiren Digital ab 2024:

Plattform	Gesamtzahl der Downloads	Aktive Benutzer
iOS App Store	1,245,678	523,456
Android Google Play	2,345,789	987,654

Offizielle Website

Kennzahlen zum Website-Traffic:

• Monatliche Einzelbesucher: 3.456.789
• Durchschnittliche Zeit vor Ort: 7,5 Minuten
• Conversion-Rate: 2,3 %

Online-Finanzmarktplätze

Details zur Marktplatzintegration:

Marktplatz	Transaktionsvolumen	Marktanteil
Alipay	$456,789,000	22.5%
WeChat-Bezahlung	$345,678,000	17.8%

Social-Media-Plattformen

Statistiken zum Social-Media-Engagement:

Plattform	Anhänger	Engagement-Rate
Weibo	2,345,678	4.2%
WeChat	1,456,789	3.7%

Finanzvergleichs-Websites Dritter

Leistung des Empfehlungskanals:

• Gesamtzahl der Empfehlungswebsites: 47
• Durchschnittliche monatliche Empfehlungen: 89.456
• Conversion-Rate aus Empfehlungen: 1,8 %

Yiren Digital Ltd. (YRD) – Geschäftsmodell: Kundensegmente

Junge urbane Fachkräfte

Altersspanne: 25–35 Jahre

Demografisches Merkmal	Prozentsatz
Gesamtes städtisches Berufssegment	42.3%
Durchschnittliches Jahreseinkommen	¥120,000
Durchdringung digitaler Kredite	68.5%

Kleinunternehmer

Segmentmerkmale:

• Jahresumsatz: 500.000 bis 2.000.000 Yen
• Geschäftsalter: 2-5 Jahre
• Primärer Kreditbedarf: Betriebskapital

Unternehmensgröße	Prozentsatz
Kleinstunternehmen	62.7%
Kleine Unternehmen	37.3%

Personen mit mittlerem Einkommen

Angaben zur Einkommensklasse:

Einkommensbereich	Prozentsatz des Kundenstamms
¥50,000 - ¥100,000	46.2%
¥100,001 - ¥200,000	33.8%

Digitalaffine Kreditnehmer

Kennzahlen zum digitalen Engagement:

• Smartphone-Penetration: 94,3 %
• Online-Banking-Nutzung: 76,5 %
• Akzeptanz mobiler Zahlungen: 89,7 %

Verbraucher mit eingeschränktem Zugang zu traditionellen Bankgeschäften

Kategorie	Prozentsatz
Bevölkerung ohne Bankverbindung	18.6%
Unterversorgte Bevölkerung	27.4%

Yiren Digital Ltd. (YRD) – Geschäftsmodell: Kostenstruktur

Wartung der Technologieinfrastruktur

Im Jahr 2022 beliefen sich die Wartungskosten für die Technologieinfrastruktur von Yiren Digital auf etwa 12,4 Millionen US-Dollar, was 18,6 % der gesamten Betriebskosten entspricht.

Kostenkategorie	Jährliche Ausgaben	Prozentsatz der Gesamtkosten
Cloud-Server-Hosting	5,2 Millionen US-Dollar	7.8%
Cybersicherheitssysteme	3,6 Millionen US-Dollar	5.4%
Softwarelizenzierung	3,6 Millionen US-Dollar	5.4%

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für Yiren Digital beliefen sich im Jahr 2022 auf insgesamt 22,7 Millionen US-Dollar.

• Digitale Werbung: 9,3 Millionen US-Dollar
• Performance-Marketing: 6,8 Millionen US-Dollar
• Kundenempfehlungsprogramme: 4,1 Millionen US-Dollar
• Content-Marketing: 2,5 Millionen US-Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Compliance-Aufwendungen beliefen sich im Jahr 2022 auf 8,5 Millionen US-Dollar, darunter:

Compliance-Bereich	Jährliche Kosten
Rechtsberatung	3,2 Millionen US-Dollar
Prüfung und Berichterstattung	2,7 Millionen US-Dollar
Zulassungseinreichung	2,6 Millionen US-Dollar

Kosten für Risikomanagement und -bewertung

Die Kosten für das Risikomanagement beliefen sich im Jahr 2022 auf 6,9 Millionen US-Dollar.

• Kreditrisikobewertung: 3,4 Millionen US-Dollar
• Betrugserkennungssysteme: 2,1 Millionen US-Dollar
• Compliance-Überwachung: 1,4 Millionen US-Dollar

Plattformentwicklung und -verbesserung

Die Kosten für die Plattformentwicklung beliefen sich im Jahr 2022 auf 15,6 Millionen US-Dollar.

Entwicklungsgebiet	Jährliche Investition
Software-Engineering	8,2 Millionen US-Dollar
User Experience Design	4,3 Millionen US-Dollar
Entwicklung neuer Funktionen	3,1 Millionen US-Dollar

Yiren Digital Ltd. (YRD) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Kreditvergaben

Für das Geschäftsjahr 2022 meldete Yiren Digital Zinserträge aus Kreditvergaben in Höhe von 108,3 Millionen US-Dollar.

Jahr	Zinserträge (Mio. USD)	Prozentsatz des Gesamtumsatzes
2022	108.3	62.4%
2021	95.7	58.9%

Transaktionsgebühren

Transaktionsgebühren generierten für Yiren Digital im Jahr 2022 einen Umsatz von 45,2 Millionen US-Dollar.

Servicegebühren für die Kreditanpassung

• Die Gebühren für die Kreditanpassung beliefen sich im Jahr 2022 auf insgesamt 22,6 Millionen US-Dollar
• Durchschnittliche Servicegebühr pro Kredit: 87,50 $

Datenanalyse- und Kreditbewertungsdienste

Der Umsatz mit Datenanalyse- und Kreditbewertungsdiensten erreichte im Jahr 2022 15,7 Millionen US-Dollar.

Plattformprovision aus Finanztransaktionen

Transaktionstyp	Provisionssatz	Gesamter Provisionseinnahmen (Mio. USD)
Peer-to-Peer-Kreditvergabe	1.5%	12.4
Unternehmenskredite	2.2%	8.9

Yiren Digital Ltd. (YRD) - Canvas Business Model: Value Propositions

You're looking at the core value Yiren Digital Ltd. is delivering to its customers as of late 2025. It's all about speed, digital access, and building long-term trust, especially as the regulatory landscape shifts.

The primary offering centers on fast, small revolving loan products designed for both consumption and production needs. The demand for these remains strong, evidenced by the total loans facilitated in the third quarter of 2025 reaching RMB 20.2 billion. That's up 51% year-over-year from the RMB 13.4 billion facilitated in the third quarter of 2024. To give you a sense of the average ticket size, the average for a new loan from the Yixianghua lending platform grew by 44% to RMB 10,100 in Q3 2025. That's a concrete example of the product evolving.

Customer trust is a huge part of the value proposition, and the numbers back that up. The repeat borrowing rate has hit a record high of 77% in Q3 2025. Honestly, that figure shows deep customer stickiness; loans from repeat borrowers accounted for exactly 77% of the total loan volume facilitated in that quarter. This high rate is a direct result of focusing on higher-quality borrowers, which helps manage portfolio risk, even with delinquency rates like the 2.7% for 1 to 30 days past due as of September 30, 2025.

For the insurance side, Yiren Digital Ltd. is focused on seamless, low-cost digital insurance coverage delivered via existing channels. The internet insurance business is accelerating its growth. Annualized insurance premiums for these internet insurance products reached RMB 196.2 million (US$27.6 million) in the second quarter of 2025, representing a massive 204% increase from the prior quarter's RMB 64.5 million. Overall gross written premiums in Q3 2025 were RMB 1,148.0 million (US$161.3 million), showing a 35% sequential increase.

The comprehensive service suite aims for enhanced financial well-being. This is where the ancillary services really show up. Revenue from financial services, which makes up 92% of total net revenue in Q3 2025, grew 70% year-over-year to RMB 1,423.2 million (US$199.9 million). A key driver here is the loan guarantee service revenue, which hit RMB 458 million in Q3 2025, growing nearly 2.4x year-over-year.

Looking forward, Yiren Digital Ltd. is moving into institutional-grade crypto investment products via a new blockchain platform. This isn't just talk; the company started building its Web3 assets in the first quarter of 2025 by investing directly in Ethereum (ETH). As of June 30, 2025, the company held 11,197.5 Ethereum. They planned an initial functional release of the new crypto finance system by the end of October 2025, focusing on staking for selected users.

Here's a quick look at the core operational metrics driving these value propositions in the lending and insurance segments for Q3 2025:

Metric	Value (Q3 2025)	Context/Comparison
Total Loans Facilitated	RMB 20.2 billion	Up 51% Year-over-Year
Repeat Borrowing Rate	77%	Record High
Financial Service Revenue	RMB 1,423.2 million	Up 70% Year-over-Year
Loan Guarantee Revenue	RMB 458 million	Up nearly 2.4x Year-over-Year
Gross Written Insurance Premiums	RMB 1,148.0 million	Up 35% Quarter-over-Quarter
Internet Insurance Annualized Premiums	RMB 196.2 million	Up 204% Quarter-over-Quarter (Q2 2025)

The service suite also includes operational efficiencies driven by AI. For instance, AI-driven solutions improved response accuracy for customer service to over 92% and reduced service escalations by nearly 15% quarter-over-quarter in Q2 2025. That's how they keep the digital service costs down, helping to maintain the value proposition.

You should note the cash position as well; Yiren Digital Ltd. maintained a robust cash position of RMB 4 billion in cash equivalents and restricted cash as of Q3 2025. This financial flexibility supports the development of these new, high-tech value streams, defintely.

Finance: draft 13-week cash view by Friday.

Yiren Digital Ltd. (YRD) - Canvas Business Model: Customer Relationships

You're looking at how Yiren Digital Ltd. keeps its customers engaged and loyal in late 2025, which is heavily leaning on technology now.

Automated, AI-driven customer engagement and personalized marketing is the engine here. The push for efficiency and better targeting is clear in the Q3 2025 results. Management noted that AI-driven marketing expanded the high-intent user pool by a solid 38% quarter-over-quarter. Furthermore, the AI customer engagement systems drove a 15% boost in ATP engagement. This technology isn't just for marketing; the AI risk controls are now raising response accuracy to over 92%. To give you context on the scale of their digital service, their AI customer service system was handling over 30 million calls per month as of Q1 2025.

The high-touch service for traditional insurance brokerage is definitely scaling down, as the numbers show. Gross written premiums for the overall insurance brokerage business in Q3 2025 were RMB 1,148.0 million, which is a 15% decrease compared to the same period in 2024. This decline is part of a strategic shift, though the internet insurance side is exploding.

For digital self-service platforms for loan and insurance applications, the success is seen in the conversion and retention metrics rather than direct platform usage stats. The focus on digital channels is clearly working for the insurance side, where the internet insurance business saw its total customer number rise 93% quarter-over-quarter to reach 229,353 in Q3 2025. This digital push supports the core lending business where the average size for a new loan on the Yixianghua platform grew by 44% to RMB 10,100 in Q3 2025.

The focus on increasing long-term trust and stickiness with high-quality borrowers is paying off in loyalty metrics. Yiren Digital Ltd. achieved a record high repeat borrowing rate of 77% in Q3 2025. That's a significant 16 percentage points higher than the prior year, showing that the strategy of focusing on quality over sheer volume is building durable relationships. While the number of unique borrowers served in Q3 2025 decreased by 11% year-over-year to 1,335,978 due to policy tightening, the cumulative borrower base still grew by 21% year-on-year to 14,006,873 as of September 30, 2025.

Here are the key customer-related operational statistics from the latest reporting period:

Metric Category	Specific Metric	Value (Q3 2025)	Context/Comparison
Lending Customer Stickiness	Repeat Borrowing Rate	77%	Record high, 16 percentage points higher than prior year
Lending Customer Base	Number of Borrowers Served (Quarterly)	1,335,978	Down 11% year-over-year due to credit tightening
Lending Customer Base	Cumulative Borrowers Served	14,006,873	Up 21% year-over-year as of Sept 30, 2025
AI Engagement	AI Marketing High-Intent User Pool Expansion	38%	Quarter-over-quarter growth
AI Engagement	AI Response Accuracy	Over 92%	Driven by AI customer engagement and risk controls
Insurance Customer Growth	Internet Insurance Total Customer Number	229,353	Up 93% quarter-over-quarter

The relationship strategy is clearly bifurcated:

• Digital channels are optimized for scale and efficiency, evidenced by the 77% repeat borrowing rate.
• The older insurance brokerage segment is seeing contraction, with Q3 2025 Gross Written Premiums down 15% year-over-year.

The investment in technology underpins the entire relationship structure.

• Research and development expenses grew by 93% year-over-year in Q2 2025, reflecting focus on AI and engineering talent.
• The average loan size on the digital platform grew by 44% to RMB 10,100 in Q3 2025, suggesting better customer quality in the lending segment.

Yiren Digital Ltd. (YRD) - Canvas Business Model: Channels

You're looking at how Yiren Digital Ltd. (YRD) gets its services-primarily financial services and insurance-out to customers as of late 2025. The focus has clearly shifted, with the lifestyle segment being wound down in the fourth quarter of 2024, so the channels now heavily reflect financial and insurance distribution.

Core AI-powered online platform and mobile applications

The core channel is the AI-powered platform itself, which handles massive transaction volumes and customer interaction. This platform's efficiency is a key channel advantage. For instance, the AI customer service system handles over 30 million calls per month. The Risk Management Agent blocks over 30,000 high-risk accounts daily. The platform's efficiency is reflected in the origination, servicing and other operating costs, which decreased by 27% year-over-year to RMB 150 million in the third quarter of 2025, partly due to AI-driven collection efficiency. The platform's ability to retain customers is strong; in Q3 2025, 77% of the total loan-facilitated amount came from returning borrowers.

Here are some key operational metrics showing the scale of the AI-driven channel in Q3 2025:

Metric	Value	Context/Period
Total Loans Facilitated	RMB 20.2 billion (US$2.8 billion)	Q3 2025 (up 51% YoY)
Outstanding Balance of Performing Loans	RMB 34.2 billion (US$4.8 billion)	As of September 30, 2025 (up 10% QoQ)
Average Loan Approval Time	6 min	Platform Metric
Fraud Detection Accuracy (AI)	91%	Q3 2025

Direct digital marketing and new media customer acquisition

Yiren Digital Ltd. uses direct digital marketing, heavily augmented by AI, to bring in new users, though the focus is shifting toward repeat borrowers. Sales and marketing expenses in the third quarter of 2025 were RMB 332 million, showing a decrease of 1.2% year-over-year, even as loan facilitation increased by 51%. This suggests better efficiency in customer acquisition. The AI personalized Marketing Agent reaches an average of 20,000 to 600,000 users daily. To be fair, the average customer acquisition cost had already decreased by 18% Quarter-over-Quarter in Q2 2025.

• AI-generated marketing & video pieces: 200+.
• Total customer number (across Internet Insurance segment) reached 229,353 in Q3 2025.
• Number of borrowers served decreased by 11% year-over-year in Q3 2025 to 1,335,978 due to tightened credit policy.

Integrated channels with partnership platforms (travel, lifestyle)

The integration with lifestyle partners is diminishing as a primary channel. Yiren Digital Ltd. announced it was decommissioning the Consumers and Lifestyle segment in the fourth quarter of 2024. Consequently, revenue from this segment declined, which partially offset the growth in the Financial Services segment in Q3 2025. The company is concentrating on core financial services.

Dedicated digital insurance sales channel leveraging existing user base

This is a significant growth channel, explicitly designed to use the existing financial services user base with virtually no additional customer acquisition costs. The Internet Insurance business showed explosive growth in Q3 2025, delivering RMB 196 million in annualized premium, which is 204% Quarter-over-Quarter growth. The total customer number for this segment grew 93% Quarter-over-Quarter to 229,353 in Q3 2025. The company emphasizes the low customer acquisition cost for this digital insurance line. However, the overall revenue from the insurance brokerage business was RMB 84.2 million (US$11.8 million) in Q3 2025, a 2% decrease from the same period in 2024.

International business expansion into Southeast Asia and other markets

Yiren Digital Ltd. is actively expanding its channels internationally, focusing on Southeast Asia. The Indonesian operations officially launched in September 2025. The company expects this international segment to contribute significant growth in 2026. This overseas growth, alongside the Internet insurance segment, is projected to drive higher revenue growth in the coming quarters. The company projects Q4 2025 total revenue between RMB 1.4 billion and RMB 1.6 billion, driven by growth from both the domestic market and international markets.

Finance: draft 13-week cash view by Friday.

Yiren Digital Ltd. (YRD) - Canvas Business Model: Customer Segments

You're looking at the core of Yiren Digital Ltd.'s (YRD) strategy right now: who they are choosing to serve. It's a clear pivot toward quality over sheer volume, which is smart given the current regulatory environment.

The focus on higher credit quality borrowers is definitely paying off in transaction size. This strategic shift is directly reflected in the average loan size, which reached RMB 10,100 by the third quarter of 2025, up significantly from the RMB8k average seen in the second quarter of 2025. That's a substantial increase in the average ticket size, showing they are successfully attracting and serving customers with stronger repayment capabilities. This move is key to managing risk, especially as delinquency rates for loans past due 61-90 days stood at 1.4% as of September 30, 2025.

Retention is another massive driver for Yiren Digital Ltd. The existing repeat borrowers are the backbone of the financial services business. For the second quarter of 2025, these established customers accounted for 77% of the total loan volume. This high rate was maintained into the third quarter of 2025, also sitting at 77%, which is a 21 percentage point year-over-year increase from Q2 2024, showing strong customer stickiness.

The primary customer base remains individuals, families, and businesses across China who need digital financial services. Management has identified a potential borrower pool of 734 million high-quality individuals, defined as those with stable income or self-employed status, that Yiren Digital Ltd. is targeting domestically. They use a digital-first approach, leveraging over 40 outbound channels to reach these users.

Anyway, Yiren Digital Ltd. isn't just staying put in the domestic market. They are actively targeting new customer segments through international expansion. The company successfully launched its Indonesian operations, which management expects to contribute significant growth starting in 2026. This international push is part of broadening the traffic channel mix and finding new growth vectors outside of the core market.

Here's a quick look at how the borrower base metrics stack up across the recent quarters:

Metric	Q2 2025	Q3 2025
Total Borrowers Served	1,637,912	1,335,978
Repeat Borrowers (% of Loan Volume)	77%	77%
Average Loan Size	RMB8,000	RMB 10,100
D61-90 Delinquency Rate	1.0%	1.4%

You can see the trade-off: total borrowers served dropped year-over-year in Q3 2025, but the average loan size jumped, which is the intended outcome of their credit policy tightening. The company is essentially pruning the lower-quality end of its user base.

The key customer characteristics Yiren Digital Ltd. targets include:

• High-quality borrowers with stable income or self-employed status.
• Users aged mainly between 25-40 years old.
• Customers seeking revolving loans ranging from RMB 4k up to RMB 200k.
• Borrowers who benefit from flexible repayment options over 3, 6, 9, or 12 months.

Finance: draft the 13-week cash view by Friday.

Yiren Digital Ltd. (YRD) - Canvas Business Model: Cost Structure

You're looking at the cost side of Yiren Digital Ltd. (YRD)'s engine as of late 2025, focusing on what's eating into the revenue from that strong financial services segment. Honestly, the biggest immediate hit comes from managing risk exposure, which is natural given the growth in the risk-taking model.

The Significant provision for contingent liability, which hit RMB 459.8 million in Q3 2025, is a major cost driver, up substantially from RMB 272.4 million in Q3 2024. This increase is directly attributable to the higher loan volume facilitated under the risk-taking model. That's a concrete number you need to track closely.

Here's a quick look at some of the key operating expenses for the third quarter of 2025 compared to the prior year period:

Cost Category	Q3 2025 Amount (RMB Million)	Q3 2024 Amount (RMB Million)
Provision for Contingent Liabilities	459.8	272.4
Sales and Marketing Expenses	331.8	335.6
Research and Development Expenses	91.5	150.8
General and Administrative Expenses	104.4	80.1

You can see the investment in technology is shifting. Technology and R&D expenses for AI and next-gen fintech development were reported at RMB 91.5 million in Q3 2025. That's down from RMB 150.8 million in Q3 2024, which the company attributed to a one-off system development project wrapping up in 2024. Still, maintaining that AI edge is a constant spend.

Regarding staffing, Personnel-related costs are embedded within the General and Administrative line. G&A expenses rose to RMB 104.4 million in Q3 2025, up from RMB 80.1 million the year prior. The company specifically cited this increase was primarily due to an increase in personnel related costs to strengthen risk management and fund the plan for new business initiatives. That signals a strategic cost shift toward compliance and expansion personnel.

For capital structure costs, the data point you need to monitor is the increase in Funding costs for loan capital, which rose by 55 basis points in Q3 2025. This reflects the higher cost of securing the capital needed to support the growing outstanding balance of performing loans facilitated, which reached RMB 34.2 billion as of September 30, 2025.

Finally, look at how customer acquisition spend is tracking against volume:

• Sales and marketing expenses were RMB 331.8 million in Q3 2025, slightly down from RMB 335.6 million in Q3 2024.
• This spend supported a total loan facilitation volume of RMB 20.3 billion in Q2 2025, showing efficiency improvements or a shift in marketing focus.
• Origination, servicing and other operating costs decreased to RMB 149.9 million in Q3 2025 from RMB 205.9 million in Q3 2024.
• The decrease in origination costs was primarily due to a 27% decrease in origination and service expense from the financial services segment.

Finance: draft 13-week cash view by Friday.

Yiren Digital Ltd. (YRD) - Canvas Business Model: Revenue Streams

You're looking at the engine room of Yiren Digital Ltd.'s value capture, and honestly, the numbers from Q3 2025 tell a clear story about where the money is coming from right now. The core is definitely the lending side, but the insurance business is showing some interesting momentum, especially the internet-focused part.

The Financial Services revenue is the main driver, plain and simple. For the third quarter of 2025, this segment brought in RMB 1,423.2 million. To put that in perspective, that figure accounted for 92% of the total net revenue for the quarter, which itself was RMB 1,555.0 million. That growth in financial services revenue was a staggering 70% year-over-year, fueled by persistent demand for their small revolving loan products and a very high repeat borrowing rate, which hit 77%.

The revenue generation within Financial Services comes from a few key areas. You've got the standard loan facilitation service fees, which are directly tied to the RMB 20.2 billion in total loans facilitated during Q3 2025. Then there's the guarantee service revenue; the increase in self-funded loan balance meant that financing receivables, which include these components, jumped significantly.

We also need to account for the revenue tied to risk. The company noted that provisions for contingent liabilities-which are required for loans under the risk-taking model-increased to RMB 459.8 million in Q3 2025. This provision increase directly relates to the higher loan volume facilitated under that specific risk-taking model, meaning the fees earned from taking on that risk are a component of the overall financial services income.

Here's a quick breakdown of the top-line revenue components for Q3 2025, so you can see the relative scale:

Revenue Component	Q3 2025 Amount (RMB)	Context/Driver
Financial Services Revenue	1,423.2 million	Core driver; 70% YoY growth; driven by small revolving loans.
Insurance Segment Revenue	84.2 million	Up 45% quarter-on-quarter, though still slightly down year-on-year.
Total Net Revenue	1,555.0 million	Total for the quarter; 5.1% increase year-over-year.

Now, let's look closer at the Insurance Brokerage Business. While the revenue from this segment was RMB 84.2 million in Q3 2025, the gross written premiums were much larger at RMB 1,148.0 million. The real story here is the Internet Insurance line. This is where the future growth is being primed, and you can see the acceleration:

• Annualized insurance premiums for internet insurance products hit RMB 196.2 million in Q3 2025.
• That represents a massive 204% quarter-over-quarter growth.
• The total customer number in this internet segment grew 93% quarter-over-quarter to 229,353.

Finally, you're right to ask about digital assets. Yiren Digital Ltd. is definitely positioning for this. While it hasn't translated into Q3 2025 revenue yet, the strategic move is clear. They signed an MOU with ChainUp and are actively planning to launch an Ethereum staking service. This signals a clear intent to build out future revenue streams from digital asset and blockchain services, moving beyond just lending and traditional insurance brokerage.

Finance: draft 13-week cash view by Friday.