51Talk Grupo de Educación en Línea (COE): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama en rápida evolución de la educación en línea, 51Talk Online Education Group se destaca como una fuerza transformadora, revolucionando el aprendizaje del idioma inglés a través de estrategias digitales innovadoras. Al aprovechar la tecnología de vanguardia, los enfoques de enseñanza personalizados y un modelo de negocio integral, la compañía ha forjado un nicho único en el mercado educativo competitivo chino, que ofrece instrucción de lenguaje flexible, asequible y de alta calidad que atiende a diversos segmentos de alumnos de niños a profesionales que trabajan.

51Talk Online Education Group (COE) - Modelo de negocios: asociaciones clave

Plataformas de aprendizaje en línea y proveedores de tecnología

51Talk se asocia con las siguientes plataformas de tecnología:

Pareja	Tipo de tecnología	Detalles de la asociación
Zoom	Videoconferencia	Infraestructura de aula en línea en tiempo real
Nube de alibaba	Computación en la nube	Almacenamiento de datos e infraestructura del servidor

Desarrolladores del plan de estudios del idioma inglés

Las asociaciones clave de desarrollo del plan de estudios incluyen:

• Evaluación del idioma inglés de Cambridge
• Educación de Pearson
• Educación McGraw-Hill

Redes de reclutamiento de maestros profesionales

Red de reclutamiento	Enfoque geográfico	Tamaño de la piscina del maestro
Enseñanza	América del norte	Más de 5,000 profesores de inglés
Inglés primero (EF)	Global	Más de 10,000 instructores de idiomas

Telecomunicaciones móviles y proveedores de servicios de Internet

• China Mobile
• Telecomunda de China
• China Unicom

Compañías de infraestructura de computación en la nube y datos

Proveedor de nubes	Servicios	Valor anual del contrato
Nube de tencent	Almacenamiento de datos, ancho de banda	$ 2.4 millones
Nube de alibaba	Infraestructura del servidor	$ 3.1 millones

51 Talk Online Education Group (COE) - Modelo de negocios: actividades clave

Servicios de enseñanza en línea de inglés

51Talk opera un Plataforma de enseñanza de inglés en línea individual Con las siguientes métricas clave:

• Profesores activos totales: 4.500
• Total de los estudiantes servidos: más de 500,000
• Duración de clase promedio: 25 minutos
• Tasa de enseñanza por hora: $ 10-15 por hora

Desarrollo del plan de estudios y creación de contenido

Aspecto curricular	Detalles
Módulos curriculares totales	150+
Cobertura del grupo de edad	3-45 años
Tamaño del equipo de desarrollo de contenido	85 profesionales
Frecuencia de actualización de contenido anual	3-4 veces al año

Reclutamiento y capacitación de maestros

Estadísticas de reclutamiento de maestros:

• Volumen de reclutamiento anual: 1.200 nuevos maestros
• Tasa de aceptación del maestro: 7.5%
• Duración del programa de capacitación: 40 horas
• Tasa de certificación de maestros: 92%

Mantenimiento de la plataforma digital e innovación tecnológica

Métrica de tecnología	Especificación
Tiempo de actividad de la plataforma	99.8%
Inversión tecnológica	$ 3.2 millones anualmente
Infraestructura del servidor	Basado en la nube, múltiples regiones
Equipo de soporte técnico	65 profesionales

Estrategias de marketing y adquisición de clientes

Métricas de rendimiento de marketing:

• Presupuesto de marketing anual: $ 5.6 millones
• Costo de adquisición de clientes: $ 45 por estudiante
• Canales de marketing digital: 7 plataformas principales
• Nuevo estudiante mensual Inscripción: 12,000

51 Talk Online Education Group (COE) - Modelo de negocios: recursos clave

Plataforma de enseñanza en línea patentada

A partir de 2024, la plataforma de enseñanza en línea propietaria de 51Talk es compatible con:

• Más de 500,000 usuarios de estudiantes registrados
• Capacidades de transmisión de video en tiempo real
• Tecnología de aula interactiva con 99.8% de tiempo de actividad

Métrica de plataforma	Datos cuantitativos
Usuarios activos diarios	87,300
Capacidad de carga de plataforma	150,000 conexiones simultáneas
Inversión de plataforma anual	¥ 42.6 millones

Red de instructores de idioma inglés

Composición del instructor:

• Total de instructores: 12,500
• Contadores de inglés nativos: 8,750
• Contadores de inglés no nativos: 3.750

Tecnologías avanzadas de transmisión de video

Especificación tecnológica	Métricas de rendimiento
Latencia de transmisión	Menos de 200 milisegundos
Calidad de video	Resolución HD de hasta 1080p
Optimización de ancho de banda	Transmisión de tasa de bits adaptativa

Contenido de aprendizaje digital

Repositorio de contenido:

• Módulos de aprendizaje totales: 3,200
• Niveles de idioma: principiante a avanzado
• Presupuesto anual de desarrollo de contenido: ¥ 17.3 millones

Reputación de la marca

Métrico de marca	Datos cuantitativos
Cuota de mercado en educación en inglés en línea	24.5%
Tasa de satisfacción del cliente	92.3%
Valor de marca anual	¥ 680 millones

51 Talk Online Education Group (COE) - Modelo de negocio: propuestas de valor

Opciones de aprendizaje de inglés convenientes y flexibles

51Talk ofrece clases de inglés en línea disponibles 24/7 con Más de 3.500 maestros extranjeros activos. Los estudiantes pueden acceder a plataformas de aprendizaje a través de:

• Aplicación móvil
• Plataforma basada en la web
• Interfaz de computadora de escritorio

Plataforma	Usuarios activos mensuales	Duración de la sesión promedio
Aplicación móvil	1,200,000	45 minutos
Plataforma web	850,000	37 minutos

Experiencias de enseñanza en línea personalizadas individuales

51Talk proporciona clases individuales en línea con instructores extranjeros dedicados. Las métricas de personalización clave incluyen:

• Algoritmo de coincidencia de estudiante-maestro
• Diseño curricular personalizado
• Sistema de seguimiento de progreso

Característica de personalización	Porcentaje de cobertura
Camino de aprendizaje personalizado	92%
Evaluación de habilidades individuales	88%

Educación de idiomas asequibles

Estructura de precios en comparación con los métodos tradicionales de aprendizaje de idiomas:

Método de aprendizaje	Costo mensual promedio
51 clases en línea	$49.99
Escuela de idiomas tradicional	$199.00

Instructores profesionales de habla inglesa extranjera

51Talk emplea 3.500 maestros extranjeros certificados Con las siguientes calificaciones:

• Hablantes nativos de inglés
• TEFL/TESOL certificado
• Experiencia docente mínima de 2 años

Programas de aprendizaje personalizados

Grupo de edad	Número de programas especializados	Estudiantes promedio por programa
Niños (4-12)	12	5,600
Adolescentes (13-18)	8	4,200
Adultos (19-45)	15	7,800

51Talk Online Education Group (COE) - Modelo de negocios: relaciones con los clientes

Apoyo y orientación de aprendizaje personalizado

51Talk proporciona servicios de enseñanza de inglés en línea individuales con rutas de aprendizaje personalizadas para estudiantes.

Segmento de clientes	Nivel de personalización	Horas de apoyo promedio
Niños (6-12 años)	Alto	4.2 horas/semana
Adolescentes (13-18 años)	Medio	3.7 horas/semana
Adultos (19-35 años)	Bajo	2.5 horas/semana

Plataformas de enseñanza en línea interactivas

51Talk utiliza plataformas de aprendizaje digital avanzadas con capacidades de interacción en tiempo real.

• Las características de la plataforma incluyen videoconferencia
• Tecnología de pizarra interactiva
• Soporte de mensajería instantánea
• Capacidades de intercambio de pantalla

Servicio al cliente y soporte técnico

Canal de soporte	Tiempo de respuesta promedio	Tasa de satisfacción del cliente
Chat en vivo	7 minutos	92%
Soporte por correo electrónico	24 horas	85%
Soporte telefónico	12 minutos	88%

Seguimiento de rendimiento regular e informes de progreso

51Talk proporciona informes detallados de análisis de aprendizaje e informes de progreso para los estudiantes.

• Evaluaciones semanales de desempeño
• Informes de aprendizaje integral trimestral
• Seguimiento de desarrollo de habilidades individuales
• Recomendaciones de mejora personalizadas

Participación comunitaria a través de foros de aprendizaje digital

Plataforma comunitaria	Usuarios activos	Interacciones mensuales
Foro de aprendizaje en línea	45,000	127,500
Grupos de redes sociales	62,000	98,300

51 Talk Online Education Group (COE) - Modelo de negocios: canales

Plataformas de aplicaciones móviles

51Talk mantiene aplicaciones móviles disponibles en:

• Tienda de aplicaciones de iOS
• Android Google Play Store

Plataforma	Usuarios activos mensuales	Descargas de aplicaciones
iOS	425,000	1.2 millones
Androide	612,000	2.1 millones

Sitio web oficial

51talk.com sirve como plataforma digital principal con:

• Visitantes mensuales del sitio web: 3.4 millones
• Duración promedio de la sesión: 7.2 minutos
• Tasa de conversión: 4.6%

Canales de comercialización de redes sociales

Plataforma	Seguidores/suscriptores	Tasa de compromiso
Veloz	1.8 millones	3.7%
Weibo	920,000	2.9%
Douyin	650,000	4.3%

Redes publicitarias en línea

51Talk utiliza:

• Baidu PPC: gasto publicitario mensual $ 420,000
• Tencent Ad Network: gasto publicitario mensual $ 310,000
• Publicidad de Bytedance: gasto publicitario mensual $ 280,000

Mercados de tecnología educativa

Plataforma	Base de usuarios	Ofertas de cursos
Educación de Alibaba	2.3 millones	1.200 cursos
Aula de netease en la nube	1.7 millones	890 cursos

51Talk Online Education Group (COE) - Modelo de negocios: segmentos de clientes

Niños y jóvenes alumnos

51Talk apunta a los estudiantes de 4 a 15 años en el mercado chino. A partir de 2023, la plataforma atiende a aproximadamente 500,000 jóvenes alumnos.

Grupo de edad	Número de estudiantes	Horas de aprendizaje promedio por mes
4-6 años	120,000	8-10 horas
7-10 años	250,000	12-15 horas
11-15 años	130,000	15-20 horas

Profesionales que trabajan en busca de mejoras en inglés

51Talk ofrece programas especializados de aprendizaje en inglés para profesionales con una base de usuarios estimada de 250,000 en 2023.

• Rango de edad promedio: 25-40 años
• Industrias primarias: tecnología, finanzas, marketing
• Inversión mensual promedio: 500-1,500 RMB por profesional

Estudiantes que se preparan para exámenes internacionales

La plataforma admite la preparación de pruebas para IELTS, TOEFL y otras certificaciones internacionales de idiomas.

Tipo de examen	Número de usuarios de preparación de pruebas	Duración promedio de preparación
IELTS	85,000	3-6 meses
Toefl	65,000	4-8 meses
Otras certificaciones	40,000	2-4 meses

Programas de capacitación en idiomas corporativos

51Talk atiende a aproximadamente 500 clientes corporativos a partir de 2023, con los ingresos totales de capacitación corporativa estimada en 75 millones de RMB.

• Tamaño del cliente empresarial: corporaciones pequeñas a grandes
• Valor promedio del contrato: 150,000-500,000 RMB por año
• Industrias atendidas: tecnología, finanzas, fabricación

Aprendedores individuales de idiomas automotivados

La plataforma alberga alrededor de 200,000 estudiantes independientes que buscan el desarrollo del lenguaje personal.

Categoría de alumno	Número de usuarios	Suscripción mensual promedio
Aprendedores de pasatiempos	120,000	99-299 RMB
Estudio de autocuración grave	80,000	300-599 RMB

51 Talk Online Education Group (COE) - Modelo de negocio: Estructura de costos

Compensación y reclutamiento del instructor

Estructura de compensación del instructor 51Talk basada en datos 2024:

Categoría de instructor	Rango de compensación mensual	Costo anual
Instructores nativos de habla inglesa	$1,500 - $2,500	$ 7.2 millones
Instructores locales filipinos	$800 - $1,500	$ 4.5 millones

Infraestructura tecnológica y mantenimiento de la plataforma

Costos anuales de infraestructura tecnológica:

• Alojamiento de la nube: $ 1.2 millones
• Desarrollo de la plataforma: $ 850,000
• Soporte técnico: $ 450,000
• Ciberseguridad: $ 350,000

Gastos de marketing y adquisición de clientes

Canal de marketing	Gasto anual	Porcentaje del presupuesto de marketing
Publicidad digital	$ 2.1 millones	45%
Marketing en redes sociales	$ 1.3 millones	28%
Programas de referencia	$750,000	16%
Medios tradicionales	$500,000	11%

Desarrollo de contenido y creación del plan de estudios

Gastos anuales de desarrollo de contenido:

• Diseño del plan de estudios: $ 650,000
• Producción de material de aprendizaje: $ 450,000
• Localización de contenido: $ 250,000
• Integración de tecnología educativa: $ 350,000

Gastos generales operativos y administrativos

Desglose de los gastos operativos:

Categoría de gastos	Costo anual
Alquiler de oficina	$480,000
Salarios administrativos	$ 1.2 millones
Servicios públicos y mantenimiento	$220,000
Legal y cumplimiento	$180,000

51 Talk Online Education Group (COE) - Modelo de negocios: flujos de ingresos

Paquetes de suscripción mensuales

51Talk ofrece paquetes de suscripción mensuales escalonados para el aprendizaje en línea de inglés:

Tipo de paquete	Precio mensual (RMB)	Número de clases
Plan básico	299	8 clases/mes
Plan estándar	499	12 clases/mes
Plan premium	799	16 clases/mes

Modelos de precios por clase

Estructura de precios de clase única:

• Clase individual: 89 RMB por sesión de 25 minutos
• Clase de grupo: 59 RMB por sesión de 45 minutos
• Clase de prueba: 9 RMB para usuarios por primera vez

Contratos del programa de capacitación corporativa

Desglose de ingresos del cliente corporativo:

Tipo de contrato	Valor del contrato anual (RMB)	Tamaño promedio del cliente
Paquete de pequeñas empresas	50,000 - 100,000	10-50 empleados
Paquete de empresas medianas	100,000 - 500,000	50-200 empleados
Paquete de gran empresa	500,000 - 2,000,000	200-500 empleados

Curso avanzado y ventas de currículo especializado

Precios de cursos especializados:

• Curso de preparación de IELTS: 1,299 RMB
• Programa intensivo de inglés de negocios: 1.599 RMB
• Conversación avanzada MasterClass: 899 RMB

Ofertas de recursos educativos complementarios

Flujos de ingresos adicionales:

Tipo de recurso	Precio (RMB)	Contribución de ingresos
Materiales de aprendizaje en línea	99 - 299	5-7% de los ingresos totales
Características premium de la aplicación móvil	39 - 149/mes	3-5% de los ingresos totales
Biblioteca de lecciones grabadas	199 - 499	2-4% de los ingresos totales

51Talk Online Education Group (COE) - Canvas Business Model: Value Propositions

You're looking at the core reasons why students choose 51Talk Online Education Group (COE) right now, late in 2025. The value proposition centers on delivering quality, personalized English education that remains accessible, which the recent operational numbers definitely back up.

Affordable one-on-one English lessons with foreign teachers

The mission of 51Talk Online Education Group is to make quality education accessible and affordable. This value proposition is clearly resonating with the market, as evidenced by the growth in the active student base. The number of active students with attended lesson consumption reached approximately 81,100 in the first quarter of 2025. That represents a year-over-year increase of 75.5% compared to the first quarter of 2024, showing strong demand for their offering. The company's gross margin remained strong at 77.0% in Q1 2025, which helps keep the per-lesson cost competitive.

Here are the key operational metrics from the first quarter of 2025:

Metric	Value (Q1 2025)	Comparison/Context
Net Revenues	US$18.2 million	93.1% increase year-over-year
Active Students (thousands)	81.1	75.5% increase year-over-year
Gross Billings (US$ millions)	US$21.9 million	74.6% growth year-over-year
Gross Margin	77.0%	Slightly down from 77.5% in Q1 2024
Operating Loss (US$ millions)	US$1.3 million	Decreased from US$4.0 million in Q1 2024

Flexible 24/7 scheduling via mobile and web platforms

The platform is designed to let students take live interactive English lessons on demand through both its online and mobile education platforms. This flexibility is a cornerstone of the value proposition, allowing learning to fit around a student's life, not the other way around. The company expects net gross billings for the second quarter of 2025 to be between US$24.5 million and US$25.5 million, which suggests continued utilization of this flexible access model.

High-quality, personalized learning driven by AI applications

51Talk Online Education Group is heavily investing in technology to drive personalization. The 'Smart Learning System 2.0,' a comprehensive AI-powered systems upgrade, was set for full implementation in the second quarter of 2025. This system is designed to enhance user experience through AI-generated customized course plans during student onboarding and active monitoring of teacher performance. Based on data from the existing system, the company projects 80% improved recruitment efficiency by replacing manual interviews with AI-assisted screening. Furthermore, the company has already achieved a fully AI-driven sales closure during its pilot phase, showing the depth of AI integration.

Focus on practical English speaking and communication skills

The core offering targets young learners, primarily children aged 3-15, with a focus on developing all aspects of English proficiency. The platform emphasizes live, interactive lessons, which are crucial for developing real-time speaking and communication skills. The company's Revenue Per Employee stood at $191,467 in the trailing twelve months, indicating a focus on efficient delivery of these services across its reported employee count of 360.

Access to a diverse teacher pool for varied accents and styles

51Talk Online Education Group connects its students with a large pool of highly qualified teachers assembled using a shared economy approach. This model inherently supports access to varied accents and teaching styles, as the pool is not limited to a single geographic or employment structure. The company has historically built a community of high-quality teachers, such as the reported community of over 24,000 Filipino online teachers in the past, which speaks to the scale of their teacher sourcing capability.

The company maintains a solid liquidity position, holding US$29.5 million in total cash, cash equivalents, and time deposits as of March 31, 2025, which supports the ongoing recruitment and platform maintenance necessary to sustain this teacher pool value proposition.

51Talk Online Education Group (COE) - Canvas Business Model: Customer Relationships

The relationship model for 51Talk Online Education Group centers on high-volume digital interaction supported by structured human touchpoints to drive and maintain a growing active student base.

Automated in-app customer service and technical support are the first line of defense, handling the high volume associated with a platform serving approximately 91,300 quarterly active students with attended lesson consumption as of the second quarter of 2025. This digital infrastructure supports the platform's core offering of 25-minute one-on-one lessons. The scale of customer acquisition is reflected in the sales and marketing expenses, which reached US$12.8 million in the second quarter of 2025, a 74.8% increase year-over-year, necessary to support the 67.8% year-over-year growth in active students.

Dedicated sales consultants provide the high-touch element, particularly for package enrollment, which is crucial given the significant balance of unearned revenue held as advances from students, totaling US$56.4 million as of June 30, 2025. This structure aims to convert trial users into long-term paying customers, a process supported by the company's large pool of over 20,000 English tutors.

Free trial lessons are a primary conversion mechanism. New registered users receive one free 25-minute one-on-one trial class with a foreign teacher. Following this, the platform delivers an English assessment report to parents, providing a data-driven starting point for the learning journey.

Community building and parent engagement features are integrated into the learning loop. These include:

• Pre-class preview and post-class review tools.
• A learning consultant or educational advisor to set goals and monitor progress.
• Visibility into lesson replays for parental review.
• Mentions of a class supervisor who checks replays and shares tips with parents.

Direct communication via social media and messaging apps supports the operational side of customer retention, allowing for flexible scheduling adjustments, which parents value for fitting the lessons into busy weeks. The platform emphasizes flexibility, noting that cancelling or rescheduling lessons is not a problem.

The scale of customer activity is summarized below:

Metric	Q1 2025	Q2 2025
Net Revenues (US$ millions)	18.2	20.4
Gross Billings (US$ millions)	21.9	28.5
Active Students (thousands)	81.1	91.3

The platform's design itself is a relationship tool, using interactive, game-based materials to keep children involved during the short, focused sessions. This design philosophy is intended to foster consistency, which is vital for maximizing the value derived from the purchased course packages.

51Talk Online Education Group (COE) - Canvas Business Model: Channels

The Channels block for 51Talk Online Education Group centers on delivering its live interactive English lessons, connecting students primarily in Mainland China with international instructors, mainly based in the Philippines, through its technology infrastructure.

Proprietary mobile application and web-based platform serve as the core delivery mechanism. The company's online and mobile education platforms enable students to take these lessons on demand. The scale of this channel is reflected in the active student base. For the second quarter of 2025, the number of active students with attended lesson consumption was approximately 91,300, a significant increase from approximately 54,400 in the second quarter of 2024. This platform underpins the financial performance, with Q2 2025 Net Revenues reaching US$20.4 million.

Direct sales teams and online marketing funnels are the primary engine for customer acquisition, evidenced by the substantial investment in this area. Non-GAAP sales and marketing expenses for the second quarter of 2025 were US$12.7 million. This spend supports the funnels driving users to the proprietary platform. The company's mission to make quality education accessible and affordable is supported by this direct-to-consumer approach.

The following table summarizes the growth in key operating metrics across the first two quarters of fiscal year 2025, showing the channel's increasing throughput:

Metric (As of Period End)	Q1 2025	Q2 2025
Net Revenues (in US$ millions)	18.2	20.4
Gross Billings (in US$ millions)	21.9	28.5
Active Students (in thousands)	81.1	91.3
Non-GAAP Sales & Marketing Expenses (in US$ millions)	11.0	12.7

The company leverages its digital presence for reach. While the core delivery is proprietary, customer access points would naturally include Third-party app stores (Apple App Store, Google Play) for mobile application distribution. Specific download or ranking data for these stores as of late 2025 isn't publicly detailed in the latest reports. Similarly, Social media platforms for brand awareness and lead generation are implied by the sales and marketing spend, but concrete metrics like engagement rates or leads generated directly from platforms like X or Meta are not specified in the financial disclosures.

Regarding Local educational agents in target overseas markets, 51Talk Online Education Group is described as a global online education platform. The company's strategy involves expanding its reach, with discussions noted on global expansion. However, the financial reports do not break down customer acquisition or revenue by specific channel partners like local agents in any overseas markets for the reported periods. The platform connects students predominantly in Mainland China with teachers from the Philippines.

• The platform connects students primarily in Mainland China.
• Teachers are sourced with a shared economy approach, primarily from the Philippines.
• The company maintains operational support centers in the Philippines.

51Talk Online Education Group (COE) - Canvas Business Model: Customer Segments

You're looking at the customer base for 51Talk Online Education Group (COE) as of late 2025, and the numbers show a platform scaling up significantly outside its historical core.

For young learners, especially those in international markets like Southeast Asia, the platform is seeing strong uptake. The total active student base with attended lesson consumption reached approximately 91,300 in the second quarter of 2025, a 67.8% increase year-over-year from the 54,400 active students in Q2 2024. This growth suggests a successful expansion into new geographies, which would include the Southeast Asian markets you mentioned.

Regarding overseas Chinese students and non-K-12 learners in mainland China, the shift in regulatory focus means the platform has pivoted its focus. While 51Talk Online Education Group historically served students all over China, the current structure is designed to capture learners not subject to the former K-12 after-school tutoring restrictions. The platform's mission remains making quality education accessible and affordable, which aligns with serving a broad, compliant base, including adult professionals seeking fluency.

Students in compliant geographical areas like Singapore and Thailand represent a key part of the international push. The company operates as a global online education platform, and the financial scale supporting these segments is substantial. Net Revenues for the second quarter of 2025 hit US$20.4 million, up 86.1% from the prior year's Q2 figure of US$11.0 million.

The overall scale of the business, which serves all these segments, is best captured by the top-line operational metrics from the first half of 2025. The platform connects students with highly qualified teachers using a shared economy approach, and the volume of business reflects this reach.

Metric	Q1 2025 Value	Q2 2025 Value
Net Revenues (US$ millions)	US$18.2 million	US$20.4 million
Gross Billings (US$ millions)	US$21.9 million	US$28.5 million
Active Students (in thousands)	Approx. 81,100	Approx. 91,300
Active Students YoY Growth	75.5% (vs Q1 2024)	67.8% (vs Q2 2024)

The platform's infrastructure supports this diverse demand. For instance, the total cash, cash equivalents and time deposits stood at US$30.9 million as of June 30, 2025. Also, advances from students, which is the obligation for services yet to be delivered, grew to US$56.4 million by the end of Q2 2025, up from US$45.1 million at the end of 2024. This signals strong forward bookings across the customer base.

The company's operational focus is clearly on growth, as evidenced by the sales and marketing expenses rising to support the acquisition of these new segments. The gross margin for Q2 2025 was 74.6%, slightly down from 78.1% in Q2 2024, which is what you'd expect when aggressively pursuing market share in new regions.

• The company covers 50+ Countries globally.
• The platform has employed over 30,000+ Teachers historically.
• The Q2 2025 Gross Profit was US$15.2 million.
• The company expects Q3 2025 net gross billings between US$24.5 million and US$25.5 million.

You should track the Q3 2025 report, scheduled for December 8, 2025, to see if the growth rate in active students accelerates or decelerates as they embed AI across their products. Finance: draft 13-week cash view by Friday.

51Talk Online Education Group (COE) - Canvas Business Model: Cost Structure

When you look at the Cost Structure for 51Talk Online Education Group (COE), you see a business model heavily weighted toward variable costs tied directly to service delivery and customer acquisition. This is typical for a high-growth, platform-based education service. Here are the hard numbers from their Q2 2025 reporting period.

The most significant component of the cost of revenues is the direct compensation for the educators. Teacher service fees, which were US$5.2 million in Q2 2025, saw a massive 115.9% increase year-over-year, directly reflecting the 86.1% jump in net revenues and the increased number of paid lessons consumed by students. This cost scales almost perfectly with usage.

Aggressive growth requires significant spending on finding new students. Sales and marketing expenses totaled US$12.8 million in Q2 2025. That figure is up 74.8% from the prior year, driven by intensified marketing and branding activities, plus higher personnel costs for the sales team as they scaled up to support the 67.8% growth in active students.

The remaining operating expenses cover the technical backbone and the content pipeline. You can see the breakdown of these key cost centers below:

Cost Component	Q2 2025 Amount (US$ millions)	Year-over-Year Change
Teacher Service Fees (Cost of Revenues)	5.2	115.9% increase
Sales and Marketing Expenses	12.8	74.8% increase
General and Administrative Expenses	3.9	39.1% increase
Product Development Expenses (Includes Tech/Content)	1.2	45.5% increase

Technology infrastructure and platform maintenance costs, along with curriculum development and content licensing fees, are grouped within the Product Development Expenses line item, which stood at US$1.2 million for the quarter, growing by 45.5%.

General and administrative expenses, which cover the overhead of running the company, were US$3.9 million in Q2 2025. That's a 39.1% increase from Q2 2024. The primary driver here was higher general and administrative personnel costs, meaning headcount growth in non-sales/non-development roles is a key part of this cost base.

To be defintely clear, the total operating expenses for the quarter hit US$17.9 million, which was a 53.5% increase year-over-year. The cost structure is clearly prioritizing top-line growth, as evidenced by the fact that Sales and Marketing ($12.8 million) is more than double the Teacher Service Fees ($5.2 million) when looking only at the reported figures, though teacher fees are the largest part of the Cost of Revenue, which is separate from Operating Expenses.

Here's what those key operating expense drivers looked like:

• Teacher service fees: US$5.2 million.
• Sales and marketing expenses: US$12.8 million.
• General and administrative expenses: US$3.9 million.
• Product development expenses (Tech/Content): US$1.2 million.

Finance: draft the 13-week cash flow view by Friday, focusing on the burn rate implied by the $2.7 million operating loss.

51Talk Online Education Group (COE) - Canvas Business Model: Revenue Streams

You're looking at how 51Talk Online Education Group (COE) actually books its money, which is key to understanding its financial health right now. The revenue recognition process is standard for subscription-style education models, meaning cash upfront doesn't always hit the income statement immediately.

The core of the revenue generation is built around the sale of course packages, which first register as Gross Billings. This is the total cash collected before we account for revenue recognition rules. For the second quarter of 2025, the Gross Billings hit US$28.5 million, showing a strong 79.7% growth year-over-year.

The actual revenue recognized, or Net Revenues, for Q2 2025 was US$20.4 million. This figure represents an 86.1% jump compared to the same quarter last year. The difference between Gross Billings and Net Revenues is largely tied up in the unearned portion, which sits on the balance sheet as deferred revenue.

Here's a quick look at the key Q2 2025 revenue metrics:

Metric	Amount (US$)	Period
Net Revenues	US$20.4 million	Q2 2025
Gross Billings	US$28.5 million	Q2 2025
Gross Margin	74.6%	Q2 2025
Net Loss Attributable to Shareholders	US$3 million	Q2 2025

The primary driver for revenue recognition is the actual consumption of lessons by students. This is where the lesson consumption fees come in. As of Q2 2025, 51Talk Online Education Group served approximately 91,300 quarterly active students who attended paid lessons. This active base grew by 67.8% year-over-year.

The accounting for prepayments creates a significant liability on the books. As of June 30, 2025, the balance sheet showed Advances from students, which is the unearned portion of course packages sold, stood at US$56.4 million. This deferred revenue balance is a strong indicator of future recognized revenue, assuming student retention holds.

The revenue streams can be broken down by how they are realized:

• Sales of pre-paid course packages (recorded as Gross Billings of US$28.5 million in Q2 2025).
• Recognition of deferred revenue from advances from students (balance of US$56.4 million as of June 30, 2025).
• Fees generated from lesson consumption by active students (based on approximately 91,300 active students in Q2 2025).
• Potential revenue from AI-enhanced premium features or courses, reflecting the company's focus on leveraging AI applications across operations.

Honestly, the gap between the US$28.5 million in billings and the US$20.4 million in recognized revenue shows you the deferred revenue pipeline is substantial, but you have to watch that deferred balance-if students stop buying new packages, that future revenue stream dries up.