51Talk Online Education Group (COE): Business Model Canvas [Jan-2025 Mis à jour]

Dans le paysage rapide de l'éducation en ligne en évolution, le groupe d'éducation en ligne de 51 ans se distingue comme une force transformatrice, révolutionnant l'apprentissage des langues anglaises à travers des stratégies numériques innovantes. En tirant parti des technologies de pointe, des approches pédagogiques personnalisées et un modèle commercial complet, l'entreprise a sculpté un créneau unique sur le marché de l'éducation chinoise compétitive, offrant une instruction linguistique flexible, abordable et de haute qualité qui s'adresse à divers segments d'apprenants d'enfants d'enfants aux professionnels qui travaillent.

51Talk en ligne Group d'éducation (COE) - Modèle commercial: partenariats clés

Plateformes d'apprentissage en ligne et fournisseurs de technologies

51Talk s'associe aux plateformes technologiques suivantes:

Partenaire	Type de technologie	Détails du partenariat
Zoom	Vidéoconférence	Infrastructure de classe en ligne en temps réel
Nuage d'alibaba	Cloud computing	Stockage de données et infrastructure de serveur

Développeurs de programmes de langue anglaise

Les partenariats clés de développement du curriculum comprennent:

• Évaluation de la langue anglaise de Cambridge
• Pearson Education
• McGraw-Hill Education

Réseaux de recrutement des enseignants professionnels

Réseau de recrutement	Focus géographique	Taille de la piscine des enseignants
TeachAway	Amérique du Nord	Plus de 5 000 professeurs d'anglais
Anglais First (EF)	Mondial	Plus de 10 000 instructeurs de langue

Télécommunications mobiles et fournisseurs de services Internet

• Chine mobile
• Télécom chinois
• Chine Unicom

Cloud Computing and Data Infrastructure Companies

Fournisseur de cloud	Services	Valeur du contrat annuel
Nuage de Tencent	Stockage de données, bande passante	2,4 millions de dollars
Nuage d'alibaba	Infrastructure de serveur	3,1 millions de dollars

51Talk en ligne Group d'éducation (COE) - Modèle commercial: activités clés

Services d'enseignement en ligne en anglais

51 Talk exploite un Plateforme d'enseignement en ligne en ligne en ligne avec les mesures clés suivantes:

• Total des enseignants actifs: 4 500
• Total des étudiants servis: 500 000+
• Durée moyenne de la classe: 25 minutes
• Taux d'enseignement horaire: 10-15 $ l'heure

Développement du curriculum et création de contenu

Aspect du curriculum	Détails
Modules totaux du curriculum	150+
Couverture de groupe d'âge	3-45 ans
Taille de l'équipe de développement de contenu	85 professionnels
Fréquence de mise à jour du contenu annuel	3-4 fois par an

Recrutement et formation des enseignants

Statistiques de recrutement des enseignants:

• Volume de recrutement annuel: 1 200 nouveaux enseignants
• Taux d'acceptation des enseignants: 7,5%
• Durée du programme de formation: 40 heures
• Taux de certification des enseignants: 92%

Maintenance de plate-forme numérique et innovation technologique

Métrique technologique	Spécification
Time de disponibilité de la plate-forme	99.8%
Investissement technologique	3,2 millions de dollars par an
Infrastructure de serveur	Cloud, multi-régions
Équipe d'assistance technique	65 professionnels

Stratégies de marketing et d'acquisition des clients

Métriques de performance marketing:

• Budget marketing annuel: 5,6 millions de dollars
• Coût d'acquisition du client: 45 $ par étudiant
• Canaux de marketing numérique: 7 plateformes principales
• Inscription mensuelle sur les étudiants: 12 000

51Talk en ligne Group d'éducation (COE) - Modèle d'entreprise: Ressources clés

Plateforme d'enseignement en ligne propriétaire

En 2024, la plate-forme d'enseignement en ligne propriétaire de 51Talk supporte:

• Plus de 500 000 utilisateurs étudiants enregistrés
• Capacités de streaming vidéo en temps réel
• Technologie interactive en classe avec une disponibilité de 99,8%

Métrique de la plate-forme	Données quantitatives
Utilisateurs actifs quotidiens	87,300
Capacité de chargement de plate-forme	150 000 connexions simultanées
Investissement annuel sur la plate-forme	42,6 millions de ¥

Réseau d'instructeurs de langue anglaise

Composition de l'instructeur:

• Instructeurs totaux: 12 500
• Présidents anglais natifs: 8,750
• Présidents non natifs: 3 750

Technologies de streaming vidéo avancées

Spécifications technologiques	Métriques de performance
Latence de streaming	Moins de 200 millisecondes
Qualité vidéo	Jusqu'à 1080p HD Résolution
Optimisation de la bande passante	Streaming de débit binaire adaptatif

Contenu d'apprentissage numérique

Référentiel de contenu:

• Modules d'apprentissage totaux: 3200
• Niveaux linguistiques: débutant à avancé
• Budget annuel de développement de contenu: 17,3 millions de ¥

Réputation de la marque

Métrique de la marque	Données quantitatives
Part de marché dans l'éducation en ligne en ligne	24.5%
Taux de satisfaction client	92.3%
Valeur de marque annuelle	680 millions de ¥

51Talk en ligne Group d'éducation (COE) - Modèle d'entreprise: propositions de valeur

Options d'apprentissage en anglais pratique et flexible

51Talk propose des cours d'anglais en ligne disponibles 24/7 avec Plus de 3 500 enseignants étrangers actifs. Les étudiants peuvent accéder aux plateformes d'apprentissage à travers:

• Application mobile
• Plate-forme Web
• Interface ordinateur de bureau

Plate-forme	Utilisateurs actifs mensuels	Durée moyenne de la session
Application mobile	1,200,000	45 minutes
Plate-forme Web	850,000	37 minutes

Expériences d'enseignement en ligne personnalisées individuelles

51talk fournit cours en ligne individuels avec des instructeurs étrangers dédiés. Les mesures de personnalisation clés comprennent:

• Algorithme de correspondance d'étudiant-enseignant
• Conception de curriculum personnalisée
• Système de suivi des progrès

Fonction de personnalisation	Pourcentage de couverture
Chemin d'apprentissage personnalisé	92%
Évaluation des compétences individuelles	88%

Éducation linguistique abordable

Structure de tarification par rapport aux méthodes traditionnelles d'apprentissage des langues:

Méthode d'apprentissage	Coût mensuel moyen
51 Talk Cours en ligne	$49.99
École de langue traditionnelle	$199.00

Instructeurs de langue d'anglais étrangers professionnels

51 TALK Emploie 3 500 enseignants étrangers certifiés avec les qualifications suivantes:

• Anglophones natifs
• Certifié TEFL / TESOL
• Minimum 2 ans d'expérience d'enseignement

Programmes d'apprentissage personnalisés

Groupe d'âge	Nombre de programmes spécialisés	Étudiants moyens par programme
Enfants (4-12)	12	5,600
Adolescents (13-18)	8	4,200
Adultes (19-45)	15	7,800

51Talk en ligne Group d'éducation (COE) - Modèle d'entreprise: relations avec les clients

Aide à l'apprentissage personnalisé et conseils

51Talk fournit des services d'enseignement en ligne en ligne en ligne avec des chemins d'apprentissage personnalisés pour les étudiants.

Segment de clientèle	Niveau de personnalisation	Heures de soutien moyennes
Enfants (6-12 ans)	Haut	4,2 heures / semaine
Adolescents (13-18 ans)	Moyen	3,7 heures / semaine
Adultes (19-35 ans)	Faible	2,5 heures / semaine

Plateformes d'enseignement en ligne interactives

51Talk utilise des plateformes d'apprentissage numérique avancées avec des capacités d'interaction en temps réel.

• Les fonctionnalités de la plate-forme incluent la vidéoconférence
• Technologie de tableau blanc interactif
• Support de messagerie instantanée
• Capacités de partage d'écran

Service client et support technique

Canal de support	Temps de réponse moyen	Taux de satisfaction client
Chat en direct	7 minutes	92%
Assistance par e-mail	24 heures	85%
Support téléphonique	12 minutes	88%

Suivi des performances régulières et rapport des progrès

51Talk fournit des analyses d'apprentissage détaillées et des rapports de progression des étudiants.

• Évaluations hebdomadaires des performances
• Rapports d'apprentissage complets trimestriels
• Suivi du développement des compétences individuelles
• Recommandations d'amélioration personnalisées

Engagement communautaire grâce à des forums d'apprentissage numérique

Plate-forme communautaire	Utilisateurs actifs	Interactions mensuelles
Forum d'apprentissage en ligne	45,000	127,500
Groupes de médias sociaux	62,000	98,300

51Talk en ligne Group d'éducation (COE) - Modèle commercial: canaux

Plates-formes d'application mobile

51Talk maintient les applications mobiles disponibles sur:

• IOS App Store
• Android Google Play Store

Plate-forme	Utilisateurs actifs mensuels	Téléchargements d'applications
ios	425,000	1,2 million
Androïde	612,000	2,1 millions

Site officiel

51talk.com sert de plate-forme numérique principale avec:

• Visiteurs mensuels du site Web: 3,4 millions
• Durée moyenne de la session: 7,2 minutes
• Taux de conversion: 4,6%

Canaux de marketing des médias sociaux

Plate-forme	Adeptes / abonnés	Taux d'engagement
Wechat	1,8 million	3.7%
Weibo	920,000	2.9%
Douyin	650,000	4.3%

Réseaux de publicité en ligne

51 Talk utilise:

• Baidu PPC: AD mensuel dépenser 420 000 $
• Tencent Ad Network: Monthly Ad Spey 310 000 $
• Publicité de ByTedance: Annonce mensuelle dépenser 280 000 $

Marchés de technologie éducative

Plate-forme	Base d'utilisateurs	Offrandes de cours
Éducation à l'alibaba	2,3 millions	1 200 cours
Salle de classe NetEase Cloud	1,7 million	890 cours

51Talk en ligne Group d'éducation (COE) - Modèle d'entreprise: segments de clientèle

Enfants et jeunes apprenants

51 Talk cible les étudiants âgés de 4 à 15 ans sur le marché chinois. En 2023, la plate-forme dessert environ 500 000 jeunes apprenants.

Groupe d'âge	Nombre d'étudiants	Heures d'apprentissage moyen par mois
4-6 ans	120,000	8-10 heures
7-10 ans	250,000	12-15 heures
11-15 ans	130,000	15-20 heures

Professionnels de travail à la recherche d'amélioration de l'anglais

51Talk propose des programmes d'apprentissage en anglais spécialisés aux professionnels avec une base d'utilisateurs estimée à 250 000 en 2023.

• Tranche d'âge moyenne: 25 à 40 ans
• Industries primaires: technologie, finance, marketing
• Investissement mensuel moyen: 500-1 500 RMB par professionnel

Étudiants qui se préparent aux examens internationaux

La plate-forme prend en charge la préparation des tests pour l'IELTS, le TOEFL et d'autres certifications linguistiques internationales.

Type d'examen	Nombre d'utilisateurs de préparation au test	Durée de préparation moyenne
Ielts	85,000	3-6 mois
Toefl	65,000	4-8 mois
Autres certifications	40,000	2-4 mois

Programmes de formation linguistique d'entreprise

51 Talk dessert environ 500 clients d'entreprise à partir de 2023, avec des revenus totaux de formation d'entreprise estimés à 75 millions de RMB.

• Entreprise Taille du client: petites à grandes entreprises
• Valeur du contrat moyen: 150 000 à 500 000 RMB par an
• Industries servies: technologie, finance, fabrication

Apprenants individuels de langue motivés

La plate-forme accueille environ 200 000 apprenants indépendants à la recherche d'un développement personnel du langage.

Catégorie des apprenants	Nombre d'utilisateurs	Abonnement mensuel moyen
Apprenants de passe-temps	120,000	99-299 RMB
Auto-apprentissage sérieux	80,000	300-599 RMB

51 Talk en ligne Group d'éducation (COE) - Modèle d'entreprise: Structure des coûts

Compensation et recrutement des instructeurs

Structure de compensation des instructeurs de 51 Talk basée sur 2024 données:

Catégorie d'instructeur	Gamme de rémunération mensuelle	Coût annuel
Instructeurs d'anglais natifs	$1,500 - $2,500	7,2 millions de dollars
Instructeurs locaux philippins	$800 - $1,500	4,5 millions de dollars

Infrastructure technologique et maintenance de la plate-forme

Coûts annuels d'infrastructure technologique:

• Hébergement cloud: 1,2 million de dollars
• Développement de la plate-forme: 850 000 $
• Support technique: 450 000 $
• Cybersécurité: 350 000 $

Frais de marketing et d'acquisition des clients

Canal de marketing	Dépenses annuelles	Pourcentage du budget marketing
Publicité numérique	2,1 millions de dollars	45%
Marketing des médias sociaux	1,3 million de dollars	28%
Programmes de référence	$750,000	16%
Médias traditionnels	$500,000	11%

Développement du contenu et création de programmes

Dépenses annuelles de développement de contenu:

• Conception du programme d'études: 650 000 $
• Production de matériel d'apprentissage: 450 000 $
• Localisation du contenu: 250 000 $
• Intégration de la technologie éducative: 350 000 $

Frais généraux opérationnels et administratifs

Répartition des dépenses opérationnelles:

Catégorie de dépenses	Coût annuel
Loyer de bureau	$480,000
Salaires administratifs	1,2 million de dollars
Services publics et maintenance	$220,000
Juridique et conformité	$180,000

51Talk en ligne Group d'éducation (COE) - Modèle d'entreprise: Strots de revenus

Packages d'abonnement mensuels

51Talk propose des forfaits d'abonnement mensuels à plusieurs niveaux pour l'apprentissage en ligne de la langue anglaise:

Type de package	Prix ​​mensuel (RMB)	Nombre de classes
Plan de base	299	8 classes / mois
Plan standard	499	12 cours / mois
Plan premium	799	16 cours / mois

Modèles de tarification par classe

Structure de tarification unique:

• Classe individuelle: 89 RMB par session de 25 minutes
• Classe de groupe: 59 RMB par session de 45 minutes
• Classe d'essai: 9 RMB pour les nouveaux utilisateurs

Contrats du programme de formation d'entreprise

Répartition des revenus des clients de l'entreprise:

Type de contrat	Valeur du contrat annuel (RMB)	Taille moyenne du client
Small Enterprise Package	50,000 - 100,000	10-50 employés
Package d'entreprise moyenne	100,000 - 500,000	50-200 employés
Package de grande entreprise	500,000 - 2,000,000	200 à 500 employés

Cours avancés et ventes de programmes spécialisés

Prix ​​spécialisée du cours:

• Cours de préparation de l'IELTS: 1 299 RMB
• Programme intensif en anglais d'entreprise: 1 599 RMB
• Masterclass de conversation avancée: 899 RMB

Offres de ressources éducatives supplémentaires

Strots de revenus supplémentaires:

Type de ressource	Prix ​​(RMB)	Contribution des revenus
Matériel d'apprentissage en ligne	99 - 299	5-7% du total des revenus
Fonctionnalités premium d'application mobile	39 - 149 / mois	3 à 5% du total des revenus
Bibliothèque de cours enregistrée	199 - 499	2 à 4% des revenus totaux

51Talk Online Education Group (COE) - Canvas Business Model: Value Propositions

You're looking at the core reasons why students choose 51Talk Online Education Group (COE) right now, late in 2025. The value proposition centers on delivering quality, personalized English education that remains accessible, which the recent operational numbers definitely back up.

Affordable one-on-one English lessons with foreign teachers

The mission of 51Talk Online Education Group is to make quality education accessible and affordable. This value proposition is clearly resonating with the market, as evidenced by the growth in the active student base. The number of active students with attended lesson consumption reached approximately 81,100 in the first quarter of 2025. That represents a year-over-year increase of 75.5% compared to the first quarter of 2024, showing strong demand for their offering. The company's gross margin remained strong at 77.0% in Q1 2025, which helps keep the per-lesson cost competitive.

Here are the key operational metrics from the first quarter of 2025:

Metric	Value (Q1 2025)	Comparison/Context
Net Revenues	US$18.2 million	93.1% increase year-over-year
Active Students (thousands)	81.1	75.5% increase year-over-year
Gross Billings (US$ millions)	US$21.9 million	74.6% growth year-over-year
Gross Margin	77.0%	Slightly down from 77.5% in Q1 2024
Operating Loss (US$ millions)	US$1.3 million	Decreased from US$4.0 million in Q1 2024

Flexible 24/7 scheduling via mobile and web platforms

The platform is designed to let students take live interactive English lessons on demand through both its online and mobile education platforms. This flexibility is a cornerstone of the value proposition, allowing learning to fit around a student's life, not the other way around. The company expects net gross billings for the second quarter of 2025 to be between US$24.5 million and US$25.5 million, which suggests continued utilization of this flexible access model.

High-quality, personalized learning driven by AI applications

51Talk Online Education Group is heavily investing in technology to drive personalization. The 'Smart Learning System 2.0,' a comprehensive AI-powered systems upgrade, was set for full implementation in the second quarter of 2025. This system is designed to enhance user experience through AI-generated customized course plans during student onboarding and active monitoring of teacher performance. Based on data from the existing system, the company projects 80% improved recruitment efficiency by replacing manual interviews with AI-assisted screening. Furthermore, the company has already achieved a fully AI-driven sales closure during its pilot phase, showing the depth of AI integration.

Focus on practical English speaking and communication skills

The core offering targets young learners, primarily children aged 3-15, with a focus on developing all aspects of English proficiency. The platform emphasizes live, interactive lessons, which are crucial for developing real-time speaking and communication skills. The company's Revenue Per Employee stood at $191,467 in the trailing twelve months, indicating a focus on efficient delivery of these services across its reported employee count of 360.

Access to a diverse teacher pool for varied accents and styles

51Talk Online Education Group connects its students with a large pool of highly qualified teachers assembled using a shared economy approach. This model inherently supports access to varied accents and teaching styles, as the pool is not limited to a single geographic or employment structure. The company has historically built a community of high-quality teachers, such as the reported community of over 24,000 Filipino online teachers in the past, which speaks to the scale of their teacher sourcing capability.

The company maintains a solid liquidity position, holding US$29.5 million in total cash, cash equivalents, and time deposits as of March 31, 2025, which supports the ongoing recruitment and platform maintenance necessary to sustain this teacher pool value proposition.

51Talk Online Education Group (COE) - Canvas Business Model: Customer Relationships

The relationship model for 51Talk Online Education Group centers on high-volume digital interaction supported by structured human touchpoints to drive and maintain a growing active student base.

Automated in-app customer service and technical support are the first line of defense, handling the high volume associated with a platform serving approximately 91,300 quarterly active students with attended lesson consumption as of the second quarter of 2025. This digital infrastructure supports the platform's core offering of 25-minute one-on-one lessons. The scale of customer acquisition is reflected in the sales and marketing expenses, which reached US$12.8 million in the second quarter of 2025, a 74.8% increase year-over-year, necessary to support the 67.8% year-over-year growth in active students.

Dedicated sales consultants provide the high-touch element, particularly for package enrollment, which is crucial given the significant balance of unearned revenue held as advances from students, totaling US$56.4 million as of June 30, 2025. This structure aims to convert trial users into long-term paying customers, a process supported by the company's large pool of over 20,000 English tutors.

Free trial lessons are a primary conversion mechanism. New registered users receive one free 25-minute one-on-one trial class with a foreign teacher. Following this, the platform delivers an English assessment report to parents, providing a data-driven starting point for the learning journey.

Community building and parent engagement features are integrated into the learning loop. These include:

• Pre-class preview and post-class review tools.
• A learning consultant or educational advisor to set goals and monitor progress.
• Visibility into lesson replays for parental review.
• Mentions of a class supervisor who checks replays and shares tips with parents.

Direct communication via social media and messaging apps supports the operational side of customer retention, allowing for flexible scheduling adjustments, which parents value for fitting the lessons into busy weeks. The platform emphasizes flexibility, noting that cancelling or rescheduling lessons is not a problem.

The scale of customer activity is summarized below:

Metric	Q1 2025	Q2 2025
Net Revenues (US$ millions)	18.2	20.4
Gross Billings (US$ millions)	21.9	28.5
Active Students (thousands)	81.1	91.3

The platform's design itself is a relationship tool, using interactive, game-based materials to keep children involved during the short, focused sessions. This design philosophy is intended to foster consistency, which is vital for maximizing the value derived from the purchased course packages.

51Talk Online Education Group (COE) - Canvas Business Model: Channels

The Channels block for 51Talk Online Education Group centers on delivering its live interactive English lessons, connecting students primarily in Mainland China with international instructors, mainly based in the Philippines, through its technology infrastructure.

Proprietary mobile application and web-based platform serve as the core delivery mechanism. The company's online and mobile education platforms enable students to take these lessons on demand. The scale of this channel is reflected in the active student base. For the second quarter of 2025, the number of active students with attended lesson consumption was approximately 91,300, a significant increase from approximately 54,400 in the second quarter of 2024. This platform underpins the financial performance, with Q2 2025 Net Revenues reaching US$20.4 million.

Direct sales teams and online marketing funnels are the primary engine for customer acquisition, evidenced by the substantial investment in this area. Non-GAAP sales and marketing expenses for the second quarter of 2025 were US$12.7 million. This spend supports the funnels driving users to the proprietary platform. The company's mission to make quality education accessible and affordable is supported by this direct-to-consumer approach.

The following table summarizes the growth in key operating metrics across the first two quarters of fiscal year 2025, showing the channel's increasing throughput:

Metric (As of Period End)	Q1 2025	Q2 2025
Net Revenues (in US$ millions)	18.2	20.4
Gross Billings (in US$ millions)	21.9	28.5
Active Students (in thousands)	81.1	91.3
Non-GAAP Sales & Marketing Expenses (in US$ millions)	11.0	12.7

The company leverages its digital presence for reach. While the core delivery is proprietary, customer access points would naturally include Third-party app stores (Apple App Store, Google Play) for mobile application distribution. Specific download or ranking data for these stores as of late 2025 isn't publicly detailed in the latest reports. Similarly, Social media platforms for brand awareness and lead generation are implied by the sales and marketing spend, but concrete metrics like engagement rates or leads generated directly from platforms like X or Meta are not specified in the financial disclosures.

Regarding Local educational agents in target overseas markets, 51Talk Online Education Group is described as a global online education platform. The company's strategy involves expanding its reach, with discussions noted on global expansion. However, the financial reports do not break down customer acquisition or revenue by specific channel partners like local agents in any overseas markets for the reported periods. The platform connects students predominantly in Mainland China with teachers from the Philippines.

• The platform connects students primarily in Mainland China.
• Teachers are sourced with a shared economy approach, primarily from the Philippines.
• The company maintains operational support centers in the Philippines.

51Talk Online Education Group (COE) - Canvas Business Model: Customer Segments

You're looking at the customer base for 51Talk Online Education Group (COE) as of late 2025, and the numbers show a platform scaling up significantly outside its historical core.

For young learners, especially those in international markets like Southeast Asia, the platform is seeing strong uptake. The total active student base with attended lesson consumption reached approximately 91,300 in the second quarter of 2025, a 67.8% increase year-over-year from the 54,400 active students in Q2 2024. This growth suggests a successful expansion into new geographies, which would include the Southeast Asian markets you mentioned.

Regarding overseas Chinese students and non-K-12 learners in mainland China, the shift in regulatory focus means the platform has pivoted its focus. While 51Talk Online Education Group historically served students all over China, the current structure is designed to capture learners not subject to the former K-12 after-school tutoring restrictions. The platform's mission remains making quality education accessible and affordable, which aligns with serving a broad, compliant base, including adult professionals seeking fluency.

Students in compliant geographical areas like Singapore and Thailand represent a key part of the international push. The company operates as a global online education platform, and the financial scale supporting these segments is substantial. Net Revenues for the second quarter of 2025 hit US$20.4 million, up 86.1% from the prior year's Q2 figure of US$11.0 million.

The overall scale of the business, which serves all these segments, is best captured by the top-line operational metrics from the first half of 2025. The platform connects students with highly qualified teachers using a shared economy approach, and the volume of business reflects this reach.

Metric	Q1 2025 Value	Q2 2025 Value
Net Revenues (US$ millions)	US$18.2 million	US$20.4 million
Gross Billings (US$ millions)	US$21.9 million	US$28.5 million
Active Students (in thousands)	Approx. 81,100	Approx. 91,300
Active Students YoY Growth	75.5% (vs Q1 2024)	67.8% (vs Q2 2024)

The platform's infrastructure supports this diverse demand. For instance, the total cash, cash equivalents and time deposits stood at US$30.9 million as of June 30, 2025. Also, advances from students, which is the obligation for services yet to be delivered, grew to US$56.4 million by the end of Q2 2025, up from US$45.1 million at the end of 2024. This signals strong forward bookings across the customer base.

The company's operational focus is clearly on growth, as evidenced by the sales and marketing expenses rising to support the acquisition of these new segments. The gross margin for Q2 2025 was 74.6%, slightly down from 78.1% in Q2 2024, which is what you'd expect when aggressively pursuing market share in new regions.

• The company covers 50+ Countries globally.
• The platform has employed over 30,000+ Teachers historically.
• The Q2 2025 Gross Profit was US$15.2 million.
• The company expects Q3 2025 net gross billings between US$24.5 million and US$25.5 million.

You should track the Q3 2025 report, scheduled for December 8, 2025, to see if the growth rate in active students accelerates or decelerates as they embed AI across their products. Finance: draft 13-week cash view by Friday.

51Talk Online Education Group (COE) - Canvas Business Model: Cost Structure

When you look at the Cost Structure for 51Talk Online Education Group (COE), you see a business model heavily weighted toward variable costs tied directly to service delivery and customer acquisition. This is typical for a high-growth, platform-based education service. Here are the hard numbers from their Q2 2025 reporting period.

The most significant component of the cost of revenues is the direct compensation for the educators. Teacher service fees, which were US$5.2 million in Q2 2025, saw a massive 115.9% increase year-over-year, directly reflecting the 86.1% jump in net revenues and the increased number of paid lessons consumed by students. This cost scales almost perfectly with usage.

Aggressive growth requires significant spending on finding new students. Sales and marketing expenses totaled US$12.8 million in Q2 2025. That figure is up 74.8% from the prior year, driven by intensified marketing and branding activities, plus higher personnel costs for the sales team as they scaled up to support the 67.8% growth in active students.

The remaining operating expenses cover the technical backbone and the content pipeline. You can see the breakdown of these key cost centers below:

Cost Component	Q2 2025 Amount (US$ millions)	Year-over-Year Change
Teacher Service Fees (Cost of Revenues)	5.2	115.9% increase
Sales and Marketing Expenses	12.8	74.8% increase
General and Administrative Expenses	3.9	39.1% increase
Product Development Expenses (Includes Tech/Content)	1.2	45.5% increase

Technology infrastructure and platform maintenance costs, along with curriculum development and content licensing fees, are grouped within the Product Development Expenses line item, which stood at US$1.2 million for the quarter, growing by 45.5%.

General and administrative expenses, which cover the overhead of running the company, were US$3.9 million in Q2 2025. That's a 39.1% increase from Q2 2024. The primary driver here was higher general and administrative personnel costs, meaning headcount growth in non-sales/non-development roles is a key part of this cost base.

To be defintely clear, the total operating expenses for the quarter hit US$17.9 million, which was a 53.5% increase year-over-year. The cost structure is clearly prioritizing top-line growth, as evidenced by the fact that Sales and Marketing ($12.8 million) is more than double the Teacher Service Fees ($5.2 million) when looking only at the reported figures, though teacher fees are the largest part of the Cost of Revenue, which is separate from Operating Expenses.

Here's what those key operating expense drivers looked like:

• Teacher service fees: US$5.2 million.
• Sales and marketing expenses: US$12.8 million.
• General and administrative expenses: US$3.9 million.
• Product development expenses (Tech/Content): US$1.2 million.

Finance: draft the 13-week cash flow view by Friday, focusing on the burn rate implied by the $2.7 million operating loss.

51Talk Online Education Group (COE) - Canvas Business Model: Revenue Streams

You're looking at how 51Talk Online Education Group (COE) actually books its money, which is key to understanding its financial health right now. The revenue recognition process is standard for subscription-style education models, meaning cash upfront doesn't always hit the income statement immediately.

The core of the revenue generation is built around the sale of course packages, which first register as Gross Billings. This is the total cash collected before we account for revenue recognition rules. For the second quarter of 2025, the Gross Billings hit US$28.5 million, showing a strong 79.7% growth year-over-year.

The actual revenue recognized, or Net Revenues, for Q2 2025 was US$20.4 million. This figure represents an 86.1% jump compared to the same quarter last year. The difference between Gross Billings and Net Revenues is largely tied up in the unearned portion, which sits on the balance sheet as deferred revenue.

Here's a quick look at the key Q2 2025 revenue metrics:

Metric	Amount (US$)	Period
Net Revenues	US$20.4 million	Q2 2025
Gross Billings	US$28.5 million	Q2 2025
Gross Margin	74.6%	Q2 2025
Net Loss Attributable to Shareholders	US$3 million	Q2 2025

The primary driver for revenue recognition is the actual consumption of lessons by students. This is where the lesson consumption fees come in. As of Q2 2025, 51Talk Online Education Group served approximately 91,300 quarterly active students who attended paid lessons. This active base grew by 67.8% year-over-year.

The accounting for prepayments creates a significant liability on the books. As of June 30, 2025, the balance sheet showed Advances from students, which is the unearned portion of course packages sold, stood at US$56.4 million. This deferred revenue balance is a strong indicator of future recognized revenue, assuming student retention holds.

The revenue streams can be broken down by how they are realized:

• Sales of pre-paid course packages (recorded as Gross Billings of US$28.5 million in Q2 2025).
• Recognition of deferred revenue from advances from students (balance of US$56.4 million as of June 30, 2025).
• Fees generated from lesson consumption by active students (based on approximately 91,300 active students in Q2 2025).
• Potential revenue from AI-enhanced premium features or courses, reflecting the company's focus on leveraging AI applications across operations.

Honestly, the gap between the US$28.5 million in billings and the US$20.4 million in recognized revenue shows you the deferred revenue pipeline is substantial, but you have to watch that deferred balance-if students stop buying new packages, that future revenue stream dries up.