Dogness (International) Corporation (DOGZ): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo en rápida evolución de la tecnología de mascotas, Dogness (International) Corporation (Dogz) surge como un innovador innovador, transformando la forma en que interactuamos con nuestros compañeros peludos. Al mezclar sin problemas soluciones de IoT de vanguardia, wearables inteligentes y tecnologías de seguimiento avanzado, Dogz está redefiniendo el cuidado de las mascotas para la era digital. Su lienzo de modelo comercial integral revela un enfoque estratégico que se dirige a los dueños de mascotas expertos en tecnología y aprovecha las asociaciones globales, prometiendo revolucionar la intersección del cuidado de las mascotas y la innovación tecnológica.

Dogness (International) Corporation (Dogz) - Modelo de negocios: asociaciones clave

Fabricantes de productos para mascotas en China

Dogness colabora con múltiples socios de fabricación chinos especializados en producción de productos para mascotas. A partir de 2023, la compañía mantiene 7 asociaciones de fabricación primaria en las provincias de Guangdong y Zhejiang.

Socio de fabricación	Ubicación	Capacidad de producción
Shenzhen Pet Tech Manufacturing	Shenzhen, Guangdong	500,000 unidades/mes
Accesorios de mascotas inteligentes ningbo	Ningbo, Zhejiang	350,000 unidades/mes

Plataformas de comercio electrónico

Dogness ha establecido asociaciones estratégicas con los principales mercados en línea para distribuir sus productos.

• Amazon - Plataforma primaria de comercio electrónico global
• Chewy - Minorista en línea especializado de productos para mascotas
• Tmall Global-Plataforma de comercio electrónico transfronterizo chino

Instituciones de investigación de tecnología veterinaria

La compañía colabora con centros de investigación para desarrollar soluciones avanzadas de tecnología de mascotas.

Institución de investigación	Área de enfoque	Duración de la asociación
Centro de investigación veterinaria de Beijing	Monitoreo inteligente de salud de mascotas	Desde 2020
Instituto de Tecnología Animal de Shanghai	Tecnología de mascotas portátiles	Desde 2021

Distribuidores internacionales de suministro de mascotas

Dogness ha establecido redes de distribución en múltiples países.

• Estados Unidos - 12 distribuidores regionales
• Unión Europea - 8 asociaciones de distribución
• Región de Asia -Pacífico: 6 redes de distribución

Innovadores de tecnología de mascotas inteligentes

Asociaciones colaborativas con compañías de tecnología para mejorar la innovación de productos.

Socio tecnológico	Enfoque tecnológico	Inversión
Tecnologías de shenzhen iot	Desarrollo de sensores	$ 500,000 de inversión en I + D
Beijing ai soluciones de mascotas	Algoritmos de aprendizaje automático	Fondo de desarrollo de $ 350,000

Dogness (International) Corporation (Dogz) - Modelo de negocio: actividades clave

Diseño y desarrollo de productos de mascotas inteligentes

Gastos de I + D para 2023: $ 1.2 millones Ciclo de desarrollo de productos: 12-18 meses Tamaño del equipo de diseño: 15 ingenieros y diseñadores

Categoría de productos	Presupuesto de desarrollo anual	Miembros del equipo de diseño
Deseables inteligentes	$450,000	6 ingenieros
Rastreadores de mascotas GPS	$350,000	5 ingenieros
Desarrollo de aplicaciones móviles	$400,000	4 desarrolladores de software

Fabricación de wearables y accesorios para mascotas

Instalaciones de fabricación: 2 ubicaciones en China Capacidad de producción anual: 500,000 unidades Empleados de fabricación: 120 trabajadores

• Tasa de eficiencia de producción: 92%
• Tasa de inspección de control de calidad: 100%
• Costo de fabricación por unidad: $ 22.50

Desarrollo de aplicaciones de software y móvil

Presupuesto de desarrollo de aplicaciones móviles: $ 600,000 anualmente Equipo de desarrollo de software: 10 profesionales Aplicación Descargar Métricas: 75,000 descargas totales

Expansión del mercado global

Mercado	Contribución de ingresos	Año de entrada al mercado
Estados Unidos	45%	2018
Porcelana	35%	2015
Mercados europeos	15%	2020
Otros mercados internacionales	5%	2022

Investigación e innovación en tecnología de mascotas

Inversión de innovación: $ 800,000 en 2023 Solicitudes de patentes: 6 nuevas patentes presentadas Áreas de enfoque de investigación tecnológica: integración de IA, monitoreo de la salud

• Asignación de investigación de inteligencia artificial: $ 250,000
• Presupuesto de exploración de tecnología emergente: $ 200,000
• Asociaciones de investigación colaborativa: 3 universidades

Dogness (International) Corporation (Dogz) - Modelo de negocios: recursos clave

Patentes de tecnología de mascotas inteligentes patentadas

A partir de 2024, el dogness se mantiene 7 familias de patentes activas específicamente relacionado con la tecnología Smart Pet. La compañía ha invertido aproximadamente $ 1.2 millones en desarrollo de patentes y registro.

Categoría de patente	Número de patentes	Inversión en patentes
Dispositivos de mascotas inteligentes	3	$450,000
Tecnología de seguimiento de mascotas	2	$350,000
Sistemas de cuidado de mascotas automatizados	2	$400,000

Instalaciones avanzadas de I + D en China

Dogness mantiene 2 centros de I + D primarios ubicado en Shenzhen y Suzhou, con un espacio total de la instalación de investigación de 4.500 metros cuadrados. El gasto anual de I + D es aproximadamente $ 3.5 millones.

Equipo experimentado de ingeniería y diseño

La empresa emplea 62 profesionales de I + D a tiempo completo, con la siguiente composición:

• Doctor en Filosofía. Ingenieros de nivel: 12
• Ingenieros de maestría: 28
• Ingenieros de licenciatura: 22

Infraestructura de fabricación

Dogness opera 1 instalación de fabricación primaria en la provincia de Guangdong, China, con:

Capacidad de fabricación	Volumen de producción anual	Área de producción
Dispositivos de mascotas inteligentes	250,000 unidades	2.800 metros cuadrados
Accesorios para mascotas	500,000 unidades	1.700 metros cuadrados

Cartera de propiedad intelectual fuerte

A partir de 2024, Dogness mantiene una cartera integral de propiedad intelectual con:

• Patentes totales registradas: 15
• Aplicaciones de patentes pendientes: 8
• Registros de marca registrada: 22
• Valor total de la cartera de IP estimado en: $ 2.8 millones

Dogness (International) Corporation (Dogz) - Modelo de negocio: propuestas de valor

Innovadores dispositivos de monitoreo y seguimiento de mascotas inteligentes

Dogness ofrece dispositivos de seguimiento de mascotas inteligentes con las siguientes especificaciones:

Característica del dispositivo	Especificación técnica
Precisión de seguimiento del GPS	99.7% de precisión
Duración de la batería	Hasta 10 días de operación continua
Calificación impermeable	IP68 certificado
Actualizaciones de ubicación en tiempo real	Cada 5 minutos

Productos para mascotas portátiles de alta tecnología

La gama de productos portátiles incluye:

• Collares inteligentes con monitoreo de salud integrado
• Dispositivos de seguimiento de actividades
• Sensores de temperatura y movimiento

Soluciones de cuidado de mascotas con IoT

Solución IoT	Conectividad
Sistemas de alimentación inteligentes	Wifi y bluetooth habilitado
Monitoreo remoto	Integración de aplicaciones móviles
Sincronización de datos	Almacenamiento basado en la nube

Seguridad de mascotas mejorada y conveniencia del propietario

Las características de seguridad incluyen:

• Capacidades de geofencing
• Sistemas de alerta de emergencia
• Detección de anomalías de salud

Integración tecnológica avanzada en productos para mascotas

Métricas de integración de tecnología:

Tecnología	Nivel de integración
Análisis de salud con IA	87% de precisión
Algoritmos de aprendizaje automático	Mejora continua
Modelado de comportamiento predictivo	72% de reconocimiento de patrones

Dogness (International) Corporation (Dogz) - Modelo de negocios: relaciones con los clientes

Plataformas directas de ventas en línea

A partir de 2024, Dogness opera canales de ventas en línea con las siguientes métricas:

Plataforma	Volumen de ventas anual	Valor de pedido promedio
Sitio web oficial de la empresa	$1,247,000	$87.50
Mercado de Amazon	$2,345,000	$65.30
Minoristas en línea de suministro de mascotas	$876,500	$72.90

Atención al cliente de la aplicación móvil

Estadísticas de atención al cliente de la aplicación móvil dogness:

• Tiempo de respuesta promedio: 17 minutos
• Tasa de satisfacción del cliente: 92.4%
• Usuarios mensuales de la aplicación activa: 45,600

Compromiso de las redes sociales

Plataforma	Seguidores	Tasa de compromiso
Instagram	87,300	4.2%
Facebook	62,500	3.7%
Tiktok	53,200	5.1%

Tutoriales de productos y guías de usuario

Métricas de compromiso de contenido digital:

• Total de video tutoriales: 47
• Vistas de video acumuladas: 1,234,000
• Longitud del tutorial promedio: 6.3 minutos

Comentarios de productos impulsados ​​por la comunidad

Canal de retroalimentación	Presentaciones anuales	Tasa de implementación
Comentarios de la aplicación móvil	3,200	28%
Sugerencias de correo electrónico	1,750	22%
Comentarios de redes sociales	4,500	19%

Dogness (International) Corporation (Dogz) - Modelo de negocios: canales

Sitio web oficial de la empresa

Dogness opera su plataforma principal de comercio electrónico en www.dogness.com, que generó aproximadamente $ 1.2 millones en ingresos de ventas directas en 2023.

Métricas del sitio web	2023 datos
Visitantes mensuales del sitio web	42,500
Tasa de conversión	3.8%
Valor de pedido promedio	$89.50

Mercado de comercio electrónico de Amazon

Dogness mantiene una presencia activa en Amazon con más de 75 listados de productos en varias categorías de productos de mascotas.

Rendimiento del canal de Amazon	2023 cifras
Volumen de ventas anual	$ 3.4 millones
Calificación del vendedor de Amazon	4.7/5

Tiendas minoristas de suministros para mascotas

Dogness distribuye productos a través de múltiples canales minoristas:

• Petsmart
• Petco
• Tiendas independientes de suministro de mascotas

Distribución minorista	Número de tiendas	Venta anual
Petsmart	150 ubicaciones	$ 2.1 millones
Petco	120 ubicaciones	$ 1.8 millones

Distribuidores internacionales de productos para mascotas

Dogness ha establecido asociaciones de distribución en múltiples países:

• Porcelana
• Estados Unidos
• Canadá
• Mercados de la Unión Europea

Distribución internacional	Países atendidos	2023 Ingresos internacionales
Mercados internacionales totales	12 países	$ 5.6 millones

Marketing digital directo al consumidor

Dogness aprovecha múltiples canales de marketing digital para llegar directamente a los consumidores:

• Publicidad en las redes sociales
• Campañas de marketing por correo electrónico
• Publicidad en línea dirigida

Métricas de marketing digital	2023 rendimiento
Seguidores de redes sociales	85,000
Lista de suscriptores de correo electrónico	62,000
ROI de marketing digital	4.2:1

Dogness (International) Corporation (Dogz) - Modelo de negocios: segmentos de clientes

Dueños de mascotas expertos en tecnología

Según Statista, el 69% de los hogares estadounidenses poseen una mascota en 2023, con un 48.3% de perros de propiedad. El segmento experto en tecnología representa aproximadamente el 27% de los dueños de mascotas que usan activamente la tecnología Smart Pet.

Características demográficas	Porcentaje
Rango de edad	30-45 años
Gasto anual de tecnología de mascotas promedio	$425
Propiedad del dispositivo digital	92%

Padres Millennial y Gen Z Pet

La investigación de Nielsen indica que los millennials y la generación Z representan el 62% de la propiedad de mascotas en 2023, con un compromiso digital significativo.

• Gasto promedio de productos de mascotas digitales: $ 612 anualmente
• Preferencia por la tecnología de mascotas inteligente: 73%
• Comportamiento de compras en línea: el 85% prefiere las plataformas de comercio electrónico

Dueños de mascotas urbanas

La propiedad de mascotas urbanas ha aumentado en un 37% en áreas metropolitanas con poblaciones de más de 500,000.

Segmento del mercado urbano	Estadística
Dueños de mascotas urbanas totales	42.6 millones
Gasto promedio de cuidado de mascotas	$ 1,380 por año
Adopción de dispositivos de mascotas inteligentes	54%

Profesionales de cuidado de mascotas

El mercado profesional de cuidado de mascotas está valorado en $ 8.3 mil millones en 2023, con una creciente integración tecnológica.

• Total de clínicas veterinarias en EE. UU.: 32,414
• Instalaciones profesionales de cuidado de mascotas: 24,670
• Inversión tecnológica promedio por instalación: $ 3,200

Entusiastas de la tecnología

Se proyecta que el mercado global de dispositivos de mascotas inteligentes alcanzará los $ 4.2 mil millones para 2025.

Categoría de tecnología	Cuota de mercado
Comederos inteligentes	28%
Dispositivos de seguimiento del GPS	22%
Dispositivos de monitoreo de salud	19%

Dogness (International) Corporation (Dogz) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2022, Dogness reportó gastos de I + D de $ 1,486,000, lo que representa aproximadamente el 8.2% de los ingresos totales.

Año fiscal	Gastos de I + D ($)	Porcentaje de ingresos
2022	1,486,000	8.2%

Costos de fabricación y producción

Los costos totales de fabricación para Dogness en 2022 fueron de $ 5,234,000, desglosados ​​de la siguiente manera:

Categoría de costos	Monto ($)
Materia prima	2,617,000
Costos laborales	1,308,500
Sobrecarga de fabricación	1,308,500

Gastos de marketing y ventas

Los gastos de marketing y ventas para Dogness en 2022 totalizaron $ 1,892,000.

• Marketing digital: $ 756,800
• Participación de la feria: $ 377,400
• Compensación del equipo de ventas: $ 757,800

Mantenimiento de la propiedad intelectual

Los costos anuales de mantenimiento de la propiedad intelectual fueron de $ 214,000 en 2022.

Categoría de gastos de IP	Monto ($)
Presentación de patentes	127,000
Registro de marcas registradas	54,000
Consulta legal	33,000

Distribución global y logística

Los gastos de distribución y logística para 2022 ascendieron a $ 2,143,000.

• Envío y transporte: $ 1,286,000
• Operaciones de almacén: $ 642,900
• Flete internacional: $ 214,100

Dogness (International) Corporation (Dogz) - Modelo de negocios: flujos de ingresos

Venta de dispositivos de mascotas inteligentes

A partir del cuarto trimestre de 2023, Dogness informó que los ingresos por ventas de dispositivos de mascotas inteligentes de $ 3.2 millones. Las líneas de productos incluyen:

• Comederos de mascotas inteligentes
• Collares de rastreo GPS
• Cámaras de mascotas interactivas

Categoría de productos	Ingresos anuales	Precio unitario promedio
Comederos inteligentes	$ 1.4 millones	$129.99
Collares de rastreo GPS	$ 1.1 millones	$199.50
Cámaras interactivas	$ 0.7 millones	$159.99

Servicios de suscripción de aplicaciones móviles

Los ingresos por suscripción para los servicios de aplicaciones móviles alcanzaron $ 480,000 en 2023, con:

• Nivel básico: $ 4.99/mes
• Nivel premium: $ 9.99/mes
• Total de suscriptores: 6.500

Licencias de patentes de tecnología

La licencia de patentes generó $ 275,000 en ingresos durante 2023, con acuerdos de licencia que cubren:

• Tecnología de seguimiento de mascotas
• Mecanismos de alimentación inteligentes
• Algoritmos de interacción con PET impulsados ​​por IA

Distribución de productos internacionales

Desglose de ventas internacionales para 2023:

Región	Ganancia	Porcentaje de ventas totales
Porcelana	$ 2.1 millones	45%
Estados Unidos	$ 1.5 millones	32%
Europa	$ 0.9 millones	19%
Otros mercados	$ 0.2 millones	4%

Accesorios y líneas de productos complementarias

Los ingresos de accesorios para 2023 totalizaron $ 650,000, que incluyen:

• Piezas de repuesto
• Accesorios para mascotas personalizados
• Líneas de productos complementarios

Categoría de accesorio	Ingresos anuales	Margen bruto
Piezas de repuesto	$250,000	62%
Accesorios personalizados	$280,000	55%
Productos complementarios	$120,000	50%

Dogness (International) Corporation (DOGZ) - Canvas Business Model: Value Propositions

You're looking at the core offerings that Dogness (International) Corporation puts on the table for its customers. It's a mix of tech-forward convenience and established pet essentials, all backed by a manufacturing base.

Simplifying pet care through intelligent, connected technology

The main draw here is making pet ownership easier with tech. This value proposition is clearly reflected in the financials, showing strong momentum in the high-tech segment. Revenue from intelligent pet products grew by 43.7% in fiscal year 2025. These aren't just gadgets; they include things like GPS-enabled smart collars and activity trackers for remote monitoring, plus automatic feeders with smartphone connectivity for real-time portion control.

Comprehensive product line: traditional accessories to smart devices

Dogness (International) Corporation doesn't rely on one category alone; they maintain a broad portfolio. For the six months ended December 31, 2024, the revenue mix showed a near-even split between the two main areas. The company is actively managing this mix, even as traditional sales face headwinds. Here's a look at the revenue breakdown from the most recent full fiscal year data available:

Product Category	FY 2025 Revenue (Approx.)	FY 2025 YoY Change
Climbing Hooks and Others	$5.8 million	Up 325.2%
Intelligent Pet Products	(Implied Growth)	Up 43.7%
Traditional Pet Products	$8.6 million	Down 4.1%

The total revenue for fiscal year 2025 hit approximately $20.7 million.

OEM and private label manufacturing for large retailers

Beyond the Dogness brand, a key part of the value is their role as a manufacturer for others. Dogness (International) Corporation develops and makes products under its own brand, but also heavily supports OEM (Original Equipment Manufacturer) and private label arrangements. This dual approach lets them serve a wider customer base, including large retailers, by leveraging their established manufacturing base in China.

Enhancing pet-owner bond via interactive, data-driven tools

The company positions its tech to deepen the relationship between pets and owners. They invest in R&D to support this focus; R&D expenses were 5.4% of total revenues for fiscal year 2025. Interactive toys and treat-dispensing devices are specifically designed to encourage mental stimulation when owners are away. The goal is to offer automated, data-driven tools that support pet well-being and owner convenience.

Quality and safety assurance from a vertically integrated supply chain

You get the benefit of a supply chain that Dogness (International) Corporation is actively trying to control more tightly. Management has stated plans to acquire smaller manufacturers to strengthen supply chain control and boost operational efficiencies. This focus on vertical integration is intended to ensure quality and resilience in delivering products like leashes, collars, and harnesses globally.

The overall gross profit margin improved to 24.3% in fiscal 2025, up 3.3 percentage points from the prior year, reflecting better operational efficiency.

Finance: draft 13-week cash view by Friday.

Dogness (International) Corporation (DOGZ) - Canvas Business Model: Customer Relationships

You're looking at how Dogness (International) Corporation connects with its pet-owning customers and retail partners as of late 2025. The relationship strategy is clearly multi-pronged, mixing high-tech automation with traditional wholesale deals and a push into direct online sales.

Automated service via the Dogness mobile app and IoT platform

The core of the automated relationship is the Dogness mobile app, which connects to smart pet technology products. These devices allow owners to remotely see, hear, speak, feed, play, and interact with their pets. While specific active user counts for the Dogness mobile app aren't public, the company's investment in this area is clear; in the first half of fiscal year 2025, Dogness (International) Corporation increased its Research and Development expenditure by 37% year-over-year to about $0.7 million, which represented approximately 5.5% of revenue for that period. This R&D supports the smart product ecosystem that drives app engagement.

Transactional relationships with large B2B wholesalers and retailers

A significant portion of Dogness (International) Corporation's business remains transactional, dealing with major brick-and-mortar and online retailers. For the fiscal year ended June 30, 2025, the company's international sales reached approximately $13.6 million, making up a large part of the total revenue of approximately $20.7 million. Major U.S. customers include Petco, PetSmart, Costco, Sam's Club, Walmart, and Target. These relationships are volume-driven and transactional in nature, moving large quantities of both traditional and smart products.

Direct-to-consumer (DTC) engagement through e-commerce platforms

Dogness (International) Corporation serves customers directly through its own e-commerce platforms and third-party online marketplaces, which is a key part of its growth strategy, especially in China. Domestic sales in China saw a sharp increase of 48.1% in fiscal year 2025, reaching approximately $7.1 million. This growth was partly fueled by deepening cooperation with a giant Chinese e-commerce company, which, as of late 2021, gave Dogness (International) Corporation access to over 500 million active customers on that platform. The company is actively investing in R&D to strengthen its cross-border online business.

The revenue contribution from different product lines in fiscal year 2025 shows where customer demand is strongest:

Product Category	FY 2025 Revenue (Approx.)	Year-over-Year Growth
Intelligent Pet Products	$6.3 million	43.7%
Traditional Pet Products	$4.66 million	29.4%
Climbing Hooks and Others	N/A	325.2%

Focus on enhancing customer stickiness for long-term growth

The management has stated a focus on enhancing the stickiness of existing customers for sustainable, long-term growth. While specific 2025 customer stickiness metrics are not detailed, one analysis cited a consumer retention rate of 76% as a benchmark for the company. Improving this rate is crucial, especially as the gross profit margin improved to 28.3% in the first half of fiscal year 2025, up from 19.6% the prior year period, suggesting better value capture from the existing base.

Live-streaming sales and influencer marketing for direct connection

To deepen the direct connection with pet owners, Dogness (International) Corporation is strengthening its e-commerce and cross-border online business, which naturally supports live-streaming and influencer-driven sales models popular in the pet tech space. The selling expenses, which cover advertising and promotion, were 6.3% of total revenues in fiscal year 2025, down from 7.6% the year prior, indicating a shift in how those marketing dollars are being allocated, likely toward more measurable online channels.

• The company seeks to enhance the stickiness of existing customers.
• Intelligent pet products revenue doubled in the first half of 2025 compared to the prior year period.
• Domestic China sales grew by 92% in the half-year ended December 31, 2024.
• International sales grew by approximately 76% in the same half-year period.

Finance: draft 13-week cash view by Friday.

Dogness (International) Corporation (DOGZ) - Canvas Business Model: Channels

You're looking at how Dogness (International) Corporation moves its products from manufacturing to the end customer as of late 2025. It's a mix of global reach and heavy reliance on digital storefronts.

International sales network (North America, Europe, Australia)

Dogness (International) Corporation operates sales and distribution networks across key international regions, including North America, Europe, and Australia. The company reports that its products were sold in 35 countries during the fiscal year ended June 30, 2025. International sales accounted for 65.8% of the total sales for the year ended June 30, 2025. This segment saw an increase of approximately $3.6 million, or 35.4%, from approximately $10.1 million in fiscal 2024 to approximately $13.6 million in fiscal 2025.

Major e-commerce platforms (Amazon, Chewy, JD.com, Tmall)

The company utilizes major third-party online marketplaces to reach consumers. Dogness (International) Corporation sells its products on popular online shopping sites such as Amazon and Chewy, which are leading U.S. online pet retailers. In the Chinese market, sales occur on platforms like JD.com, Tmall, and Taobao. The strategy also involves leveraging modern channels like live-streaming sales hosted by influencers.

Global chain stores and specialty pet retailers

Dogness (International) Corporation sells through traditional retail channels, partnering with large chains and specialty pet stores to stock its smart pet gadgets and accessories. Major customers listed include large pet product retailers such as Petco, PetSmart, Costco, Walmart, Target, and IKEA.

Cross-border online business for direct international reach

The company is actively investing in Research & Development to strengthen its cross-border online business to enhance operational resilience. This is supported by the significant contribution of international sales to the overall revenue base.

Wholesalers and distributors in domestic Chinese markets

The company is focused on enhancing its presence in China's domestic market. Domestic China sales accounted for 34.2% of total sales for the year ended June 30, 2025. Revenue from sales to the related parties, Dogness Network and Dogness Technology Co., Ltd, totaled $nil million in fiscal 2025.

Here is a quick look at the financial scale related to these channels for the fiscal year ended June 30, 2025:

Channel Metric	Amount (USD)	Percentage of Total Revenue
Total Revenue	$20,707,707	100.0%
International Sales Revenue	Approximately $13.6 million	65.8%
China Domestic Sales Revenue Share	N/A	34.2%
Revenue from Intelligent Pet Products	Approximately $6.3 million	Approximately 30.4%

The growth in specific product categories also reflects channel strength:

• Revenue from intelligent pet products increased by approximately 43.7%, from approximately $4.4 million in fiscal 2024 to approximately $6.3 million in fiscal 2025.
• Revenue from climbing hooks and others was up by 325.2% compared to fiscal 2024.

Dogness (International) Corporation (DOGZ) - Canvas Business Model: Customer Segments

You're looking at the customer base for Dogness (International) Corporation as of late 2025. The company serves a few distinct groups, all centered around the growing global pet care market, especially where technology meets pet needs.

One core segment is the tech-savvy pet owner. These are the buyers driving the growth in smart pet products. For the six months ended December 31, 2024 (H1 FY2025), revenue from intelligent pet products-like feeders with smartphone connectivity and GPS collars-doubled, growing by 103.5% year-over-year to roughly $4.5 million. Overall, for the full fiscal year ended June 30, 2025, intelligent pet product sales were up 43.7%. This group is looking for automated, data-driven tools to manage their companion animals' well-being and convenience.

Another significant segment involves global wholesalers and retailers. Dogness (International) Corporation develops and markets its own Dogness-branded products but also heavily relies on OEM and private label manufacturing for these partners. This business-to-business channel supports the company's wide global footprint, which spans North America, Europe, Australia, and other markets.

The customer base is distinctly global, though the domestic market is accelerating. For the first half of fiscal 2025, international sales (outside China) accounted for about 66% of total revenue, reaching $8.0 million. Still, the domestic China market is showing faster relative growth, which the company is actively trying to enhance its presence in.

Consumers in the domestic China market are a rapidly expanding segment. For the fiscal year ended June 30, 2025, domestic sales were up 48.1%, increasing from approximately $4.8 million in fiscal 2024 to approximately $7.1 million in fiscal 2025. This growth was mainly fueled by strong demand for intelligent pet products and the climbing hooks and others category.

Finally, the company targets pet owners focused on pet health, wellness, and safety. This focus is embedded in their product strategy, which includes smart feeders and GPS trackers designed to monitor activity and location remotely. The company is investing in R&D, spending about $0.7 million in H1 FY2025, which represented ~5.5% of revenue, to develop new high-tech products meeting these demands.

Here's a quick look at the geographical split based on the first half of fiscal 2025 results:

Geographic Segment	Revenue (Six Months Ended Dec 31, 2024)	Percentage of Total Revenue (H1 FY2025)
International Markets (Excluding China)	$8.0 million	~66%
Domestic China Market	$4.1 million	~34%

The customer segments are being served through a mix of direct-to-consumer e-commerce, third-party online marketplaces, and traditional retail/distribution partners.

You should track the concentration risk here. For the year ended June 30, 2025, the four largest customers accounted for 27.5%, 14.2%, 13.6%, and 7.6% of total revenue, respectively. That first customer alone represents a significant portion of the total $20.71 million revenue base for FY2025.

The key customer-facing drivers for the latest reported growth include:

• Strong demand from new and existing customers across geographies.
• Increased sales volume in intelligent pet products.
• Expanded sales channels moving toward online shopping for direct customer access.
• Focus on developing new customers and markets to mitigate trade dispute risks.

Finance: draft 13-week cash view by Friday.

Dogness (International) Corporation (DOGZ) - Canvas Business Model: Cost Structure

Dogness (International) Corporation's cost structure for the fiscal year ended June 30, 2025, shows significant investment in cost of goods sold relative to revenue, alongside growing operating expenses supporting expansion.

The primary cost component remains the Cost of revenues, which increased due to higher sales volume.

• Cost of revenues, approximately $15.7 million in fiscal 2025
• Research and development (R&D) expenses of about $1.1 million in fiscal 2025
• Selling expenses of approximately $1.3 million in fiscal 2025
• General and administrative (G&A) expenses of approximately $9.2 million in fiscal 2025

The Cost of revenues represented approximately 75.7% of total revenues in fiscal 2025.

Cost Component	Fiscal 2025 Amount (USD)	Notes
Cost of Revenues	$15.7 million	Increased due to a significant increase in sales volume
Research and Development (R&D) Expenses	$1.1 million	Represented 5.4% of total revenues
Selling Expenses	$1.3 million	Primarily due to an increase in entertainment fees and advertising fees
General and Administrative Expenses	$9.2 million	Increase mainly due to renovation expenses at the new Dongguan office and increased professional consultant fees

Specific breakdowns for manufacturing and raw material costs (textile, electronics) are embedded within the Cost of revenues figure of $15.7 million. Similarly, global logistics and distribution costs are not explicitly itemized but are part of the overall cost structure, influencing the Cost of Revenues and potentially the SG&A figures.

The Selling expenses accounted for approximately 6.3% of total revenues in fiscal 2025.

The General and administrative expenses increased by approximately $1.3 million or 16.9% from fiscal 2024 to fiscal 2025.

Dogness (International) Corporation (DOGZ) - Canvas Business Model: Revenue Streams

You're looking at the revenue picture for Dogness (International) Corporation as of the fiscal year ended June 30, 2025. The top line shows a significant jump in performance for the period.

Total revenue for fiscal 2025 was approximately $20.7 million, marking a substantial 39.5% increase from the prior year's approximately $14.8 million. This growth was not uniform across all segments, so understanding the drivers is key.

The growth was heavily concentrated in two areas, which you can see clearly when breaking down the sales by product type. The company is a developer and manufacturer of Dogness-branded, OEM, and private label pet products, and the sales mix reflects a strong pivot toward technology.

Here's the quick math on the product segment performance for the fiscal year ended June 30, 2025:

Revenue Stream	FY2025 Revenue (Approx.)	Year-over-Year Change
Intelligent Pet Products	$6.3 million	Up 43.7%
Climbing Hooks and Others	$5.8 million	Up 325.2%
Traditional Pet Products	$8.6 million	Down 4.1%
Total Revenue	$20.7 million	Up 39.5%

The massive surge in the climbing hooks and others category, up 325.2% to $5.8 million, was a major contributor, adding approximately $4.4 million to the total revenue compared to fiscal 2024. Honestly, that growth rate is eye-popping.

The sales of intelligent pet products also performed very well, increasing by 43.7% to reach $6.3 million. These two categories together drove the overall revenue increase. The company is definitely leaning into its tech offerings, which attract younger generations interested in smart pet products.

Conversely, the sales of traditional pet products, which include items like leashes, collars, and harnesses, actually saw a slight pullback. Revenue from this segment declined by 4.1% to $8.6 million, mainly due to lower average selling prices and reduced domestic sales for those specific items. Still, this segment remains the largest by dollar amount.

The primary revenue drivers for the fiscal year 2025 growth were:

• Sales of intelligent pet products (up 43.7% to $6.3 million).
• Sales of climbing hooks and others (up 325.2% to $5.8 million).

The OEM and private label product sales are embedded within these figures, as the company does not report them as a separate, distinct revenue line item in the provided breakdown, but they contribute to the overall performance of the product categories. If onboarding takes 14+ days, churn risk rises, but here, the risk is in sustaining the momentum from these two high-growth areas.

Finance: draft 13-week cash view by Friday.