Dogness (International) Corporation (DOGZ): Business Model Canvas

In der sich schnell entwickelnden Welt der Heimtiertechnologie erweist sich die Dogness (International) Corporation (DOGZ) als bahnbrechender Innovator, der die Art und Weise verändert, wie wir mit unseren pelzigen Begleitern interagieren. Durch die nahtlose Kombination modernster IoT-Lösungen, intelligenter Wearables und fortschrittlicher Tracking-Technologien definiert DOGZ die Tierpflege für das digitale Zeitalter neu. Ihr umfassendes Geschäftsmodell offenbart einen strategischen Ansatz, der auf technisch versierte Tierhalter abzielt und globale Partnerschaften nutzt, was verspricht, die Schnittstelle zwischen Heimtierpflege und technologischer Innovation zu revolutionieren.

Dogness (International) Corporation (DOGZ) – Geschäftsmodell: Wichtige Partnerschaften

Hersteller von Heimtierprodukten in China

Dogness arbeitet mit mehreren chinesischen Produktionspartnern zusammen, die auf die Herstellung von Heimtierprodukten spezialisiert sind. Ab 2023 behält das Unternehmen bei 7 primäre Produktionspartnerschaften in den Provinzen Guangdong und Zhejiang.

Fertigungspartner	Standort	Produktionskapazität
Shenzhen Pet Tech Manufacturing	Shenzhen, Guangdong	500.000 Einheiten/Monat
Intelligentes Haustierzubehör von Ningbo	Ningbo, Zhejiang	350.000 Einheiten/Monat

E-Commerce-Plattformen

Dogness hat strategische Partnerschaften mit großen Online-Marktplätzen geschlossen, um seine Produkte zu vertreiben.

• Amazon – Wichtigste globale E-Commerce-Plattform
• Chewy – Spezialisierter Online-Händler für Heimtierprodukte
• Tmall Global – Chinesische grenzüberschreitende E-Commerce-Plattform

Forschungseinrichtungen für Veterinärtechnologie

Das Unternehmen arbeitet mit Forschungszentren zusammen, um fortschrittliche Lösungen für die Haustiertechnologie zu entwickeln.

Forschungseinrichtung	Fokusbereich	Dauer der Partnerschaft
Pekinger Veterinärforschungszentrum	Intelligente Gesundheitsüberwachung für Haustiere	Seit 2020
Shanghai Animal Technology Institute	Tragbare Haustiertechnologie	Seit 2021

Internationale Vertriebshändler für Heimtierbedarf

Dogness hat Vertriebsnetze in mehreren Ländern aufgebaut.

• Vereinigte Staaten – 12 regionale Vertriebshändler
• Europäische Union – 8 Vertriebspartnerschaften
• Asien-Pazifik-Region – 6 Vertriebsnetze

Innovatoren der intelligenten Haustiertechnologie

Kollaborative Partnerschaften mit Technologieunternehmen zur Verbesserung der Produktinnovation.

Technologiepartner	Technologiefokus	Investition
Shenzhen IoT-Technologien	Sensorentwicklung	500.000 US-Dollar F&E-Investition
Beijing AI Pet Solutions	Algorithmen für maschinelles Lernen	350.000-Dollar-Entwicklungsfonds

Dogness (International) Corporation (DOGZ) – Geschäftsmodell: Hauptaktivitäten

Design und Entwicklung intelligenter Haustierprodukte

F&E-Ausgaben für 2023: 1,2 Millionen US-Dollar Produktentwicklungszyklus: 12–18 Monate Größe des Designteams: 15 Ingenieure und Designer

Produktkategorie	Jährliches Entwicklungsbudget	Mitglieder des Designteams
Intelligente Wearables	$450,000	6 Ingenieure
GPS-Haustier-Tracker	$350,000	5 Ingenieure
Entwicklung mobiler Apps	$400,000	4 Softwareentwickler

Herstellung von Wearables und Zubehör für Haustiere

Produktionsstätten: 2 Standorte in China Jährliche Produktionskapazität: 500.000 Einheiten Produktionsmitarbeiter: 120 Arbeiter

• Produktionseffizienz: 92 %
• Inspektionsrate der Qualitätskontrolle: 100 %
• Herstellungskosten pro Einheit: 22,50 $

Entwicklung von Software und mobilen Apps

Budget für die Entwicklung mobiler Apps: 600.000 US-Dollar pro Jahr Softwareentwicklungsteam: 10 Fachleute App-Download-Metriken: 75.000 Downloads insgesamt

Globale Marktexpansion

Markt	Umsatzbeitrag	Markteintrittsjahr
Vereinigte Staaten	45%	2018
China	35%	2015
Europäische Märkte	15%	2020
Andere internationale Märkte	5%	2022

Forschung und Innovation in der Heimtiertechnologie

Innovationsinvestition: 800.000 US-Dollar im Jahr 2023 Patentanmeldungen: 6 neue Patente angemeldet Schwerpunkte der Technologieforschung: KI-Integration, Gesundheitsüberwachung

• Forschungszuweisung für künstliche Intelligenz: 250.000 US-Dollar
• Budget für die Erforschung neuer Technologien: 200.000 US-Dollar
• Forschungskooperationen: 3 Universitäten

Dogness (International) Corporation (DOGZ) – Geschäftsmodell: Schlüsselressourcen

Proprietäre Patente für Smart Pet-Technologie

Ab 2024 gilt Dogness 7 aktive Patentfamilien speziell im Zusammenhang mit der Smart-Pet-Technologie. Das Unternehmen hat ca. investiert 1,2 Millionen US-Dollar für die Entwicklung und Registrierung von Patenten.

Patentkategorie	Anzahl der Patente	Patentinvestition
Intelligente Haustiergeräte	3	$450,000
Haustier-Tracking-Technologie	2	$350,000
Automatisierte Haustierpflegesysteme	2	$400,000

Fortschrittliche Forschungs- und Entwicklungseinrichtungen in China

Dogness behauptet 2 primäre Forschungs- und Entwicklungszentren befindet sich in Shenzhen und Suzhou und verfügt über eine Gesamtfläche der Forschungseinrichtungen 4.500 Quadratmeter. Die jährlichen F&E-Ausgaben betragen ca 3,5 Millionen Dollar.

Erfahrenes Engineering- und Designteam

Das Unternehmen beschäftigt 62 Vollzeit-F&E-Fachkräfte, mit folgender Zusammensetzung:

• Ph.D. Level-Ingenieure: 12
• Master-Ingenieure: 28
• Bachelor-Ingenieure: 22

Fertigungsinfrastruktur

Dogness operiert 1 primäre Produktionsstätte in der Provinz Guangdong, China, mit:

Produktionskapazität	Jährliches Produktionsvolumen	Produktionsbereich
Intelligente Haustiergeräte	250.000 Einheiten	2.800 Quadratmeter
Haustierzubehör	500.000 Einheiten	1.700 Quadratmeter

Starkes Portfolio an geistigem Eigentum

Ab 2024 verfügt Dogness über ein umfassendes Portfolio an geistigem Eigentum mit:

• Gesamtzahl der angemeldeten Patente: 15
• Ausstehende Patentanmeldungen: 8
• Markenanmeldungen: 22
• Gesamtwert des IP-Portfolios geschätzt auf: 2,8 Millionen US-Dollar

Dogness (International) Corporation (DOGZ) – Geschäftsmodell: Wertversprechen

Innovative intelligente Geräte zur Verfolgung und Überwachung von Haustieren

Dogness bietet intelligente Haustierortungsgeräte mit den folgenden Spezifikationen an:

Gerätefunktion	Technische Spezifikation
GPS-Tracking-Genauigkeit	99,7 % Präzision
Akkulaufzeit	Bis zu 10 Tage Dauerbetrieb
Wasserdichtigkeitsklasse	IP68-zertifiziert
Standortaktualisierungen in Echtzeit	Alle 5 Minuten

Tragbare High-Tech-Produkte für Haustiere

Das Sortiment an tragbaren Produkten umfasst:

• Intelligente Halsbänder mit integrierter Gesundheitsüberwachung
• Geräte zur Aktivitätsverfolgung
• Temperatur- und Bewegungssensoren

IoT-fähige Haustierpflegelösungen

IoT-Lösung	Konnektivität
Intelligente Fütterungssysteme	WLAN und Bluetooth aktiviert
Fernüberwachung	Integration mobiler Apps
Datensynchronisierung	Cloudbasierter Speicher

Erhöhte Sicherheit für Haustiere und Komfort für den Besitzer

Zu den Sicherheitsmerkmalen gehören:

• Geofencing-Funktionen
• Notfallwarnsysteme
• Erkennung von Gesundheitsanomalien

Fortschrittliche technologische Integration in Heimtierprodukte

Kennzahlen zur Technologieintegration:

Technologie	Integrationsebene
KI-gestützte Gesundheitsanalyse	87 % Genauigkeit
Algorithmen für maschinelles Lernen	Kontinuierliche Verbesserung
Prädiktive Verhaltensmodellierung	72 % Mustererkennung

Dogness (International) Corporation (DOGZ) – Geschäftsmodell: Kundenbeziehungen

Direkte Online-Verkaufsplattformen

Ab 2024 betreibt Dogness Online-Vertriebskanäle mit den folgenden Kennzahlen:

Plattform	Jährliches Verkaufsvolumen	Durchschnittlicher Bestellwert
Offizielle Unternehmenswebsite	$1,247,000	$87.50
Amazon Marketplace	$2,345,000	$65.30
Online-Händler für Heimtierbedarf	$876,500	$72.90

Kundensupport für mobile Apps

Kundensupportstatistiken für die mobile Dogness-App:

• Durchschnittliche Reaktionszeit: 17 Minuten
• Kundenzufriedenheitsrate: 92,4 %
• Monatlich aktive App-Benutzer: 45.600

Social-Media-Engagement

Plattform	Anhänger	Engagement-Rate
Instagram	87,300	4.2%
Facebook	62,500	3.7%
TikTok	53,200	5.1%

Produkt-Tutorials und Benutzerhandbücher

Kennzahlen zum Engagement bei digitalen Inhalten:

• Gesamtzahl der Video-Tutorials: 47
• Kumulierte Videoaufrufe: 1.234.000
• Durchschnittliche Tutoriallänge: 6,3 Minuten

Community-gesteuertes Produkt-Feedback

Feedback-Kanal	Jährliche Einreichungen	Umsetzungsrate
Feedback zu mobilen Apps	3,200	28%
E-Mail-Vorschläge	1,750	22%
Kommentare in sozialen Medien	4,500	19%

Dogness (International) Corporation (DOGZ) – Geschäftsmodell: Kanäle

Offizielle Unternehmenswebsite

Dogness betreibt seine wichtigste E-Commerce-Plattform unter www.dogness.com, die im Jahr 2023 einen Direktverkaufserlös von rund 1,2 Millionen US-Dollar generierte.

Website-Metriken	Daten für 2023
Monatliche Website-Besucher	42,500
Conversion-Rate	3.8%
Durchschnittlicher Bestellwert	$89.50

Amazon E-Commerce-Marktplatz

Dogness unterhält eine aktive Präsenz auf Amazon mit über 75 Produktlisten in verschiedenen Produktkategorien für Haustiere.

Amazon-Kanalleistung	Zahlen für 2023
Jährliches Verkaufsvolumen	3,4 Millionen US-Dollar
Amazon-Verkäuferbewertung	4.7/5

Einzelhandelsgeschäfte für Heimtierbedarf

Dogness vertreibt Produkte über mehrere Einzelhandelskanäle:

• PetSmart
• Petco
• Unabhängige Zoofachgeschäfte

Einzelhandelsvertrieb	Anzahl der Geschäfte	Jährlicher Verkauf
PetSmart	150 Standorte	2,1 Millionen US-Dollar
Petco	120 Standorte	1,8 Millionen US-Dollar

Internationale Vertriebshändler für Heimtierprodukte

Dogness hat Vertriebspartnerschaften in mehreren Ländern aufgebaut:

• China
• Vereinigte Staaten
• Kanada
• Märkte der Europäischen Union

Internationaler Vertrieb	Belieferte Länder	Internationaler Umsatz 2023
Gesamte internationale Märkte	12 Länder	5,6 Millionen US-Dollar

Digitales Direct-to-Consumer-Marketing

Dogness nutzt mehrere digitale Marketingkanäle, um Verbraucher direkt zu erreichen:

• Social-Media-Werbung
• E-Mail-Marketingkampagnen
• Gezielte Online-Werbung

Digitale Marketingkennzahlen	Leistung 2023
Social-Media-Follower	85,000
E-Mail-Abonnentenliste	62,000
ROI des digitalen Marketings	4.2:1

Dogness (International) Corporation (DOGZ) – Geschäftsmodell: Kundensegmente

Technisch versierte Haustierbesitzer

Laut Statista besitzen im Jahr 2023 69 % der US-Haushalte ein Haustier, davon 48,3 % Hunde. Das technikaffine Segment repräsentiert etwa 27 % der Haustierbesitzer, die Smart-Pet-Technologie aktiv nutzen.

Demografische Merkmale	Prozentsatz
Altersspanne	30-45 Jahre
Durchschnittliche jährliche Ausgaben für Heimtiertechnik	$425
Eigentum an digitalen Geräten	92%

Millennials und Gen Z-Haustiereltern

Untersuchungen von Nielsen zeigen, dass Millennials und die Generation Z im Jahr 2023 62 % der Haustierbesitzer ausmachen, mit erheblichem digitalem Engagement.

• Durchschnittliche Ausgaben für digitale Heimtierprodukte: 612 US-Dollar pro Jahr
• Präferenz für intelligente Haustiertechnologie: 73 %
• Online-Kaufverhalten: 85 % bevorzugen E-Commerce-Plattformen

Städtische Haustierbesitzer

In Ballungsräumen mit mehr als 500.000 Einwohnern hat der städtische Haustierbesitz um 37 % zugenommen.

Städtisches Marktsegment	Statistiken
Total urbane Haustierbesitzer	42,6 Millionen
Durchschnittliche Ausgaben für die Tierpflege	1.380 $ pro Jahr
Einführung intelligenter Haustiergeräte	54%

Profis für die Tierpflege

Der Markt für professionelle Heimtierpflege wird im Jahr 2023 bei zunehmender technologischer Integration einen Wert von 8,3 Milliarden US-Dollar haben.

• Gesamtzahl der Tierkliniken in den USA: 32.414
• Professionelle Tierpflegeeinrichtungen: 24.670
• Durchschnittliche Technologieinvestition pro Einrichtung: 3.200 $

Technikbegeisterte

Der weltweite Markt für intelligente Haustiergeräte wird bis 2025 voraussichtlich 4,2 Milliarden US-Dollar erreichen.

Kategorie „Technologie“.	Marktanteil
Intelligente Feeder	28%
GPS-Tracking-Geräte	22%
Gesundheitsüberwachungsgeräte	19%

Dogness (International) Corporation (DOGZ) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungskosten

Für das Geschäftsjahr 2022 meldete Dogness Forschungs- und Entwicklungskosten in Höhe von 1.486.000 US-Dollar, was etwa 8,2 % des Gesamtumsatzes entspricht.

Geschäftsjahr	F&E-Ausgaben ($)	Prozentsatz des Umsatzes
2022	1,486,000	8.2%

Herstellungs- und Produktionskosten

Die gesamten Herstellungskosten für Dogness beliefen sich im Jahr 2022 auf 5.234.000 US-Dollar und setzten sich wie folgt zusammen:

Kostenkategorie	Betrag ($)
Rohstoffe	2,617,000
Arbeitskosten	1,308,500
Fertigungsaufwand	1,308,500

Marketing- und Vertriebsausgaben

Die Marketing- und Vertriebskosten für Dogness beliefen sich im Jahr 2022 auf insgesamt 1.892.000 US-Dollar.

• Digitales Marketing: 756.800 $
• Messebeteiligung: 377.400 $
• Vergütung des Vertriebsteams: 757.800 USD

Aufrechterhaltung des geistigen Eigentums

Die jährlichen Kosten für die Aufrechterhaltung des geistigen Eigentums beliefen sich im Jahr 2022 auf 214.000 US-Dollar.

IP-Ausgabenkategorie	Betrag ($)
Patentanmeldung	127,000
Markenregistrierung	54,000
Rechtsberatung	33,000

Globaler Vertrieb und Logistik

Die Vertriebs- und Logistikkosten für 2022 beliefen sich auf 2.143.000 US-Dollar.

• Versand und Transport: 1.286.000 $
• Lagerbetrieb: 642.900 $
• Internationale Fracht: 214.100 $

Dogness (International) Corporation (DOGZ) – Geschäftsmodell: Einnahmequellen

Verkauf intelligenter Haustiergeräte

Im vierten Quartal 2023 meldete Dogness einen Gesamtumsatz mit intelligenten Haustiergeräten von 3,2 Millionen US-Dollar. Zu den Produktlinien gehören:

• Intelligente Futterspender für Haustiere
• GPS-Ortungshalsbänder
• Interaktive Haustierkameras

Produktkategorie	Jahresumsatz	Durchschnittlicher Stückpreis
Intelligente Feeder	1,4 Millionen US-Dollar	$129.99
GPS-Tracking-Halsbänder	1,1 Millionen US-Dollar	$199.50
Interaktive Kameras	0,7 Millionen US-Dollar	$159.99

Abonnementdienste für mobile Apps

Die Abonnementeinnahmen für mobile App-Dienste erreichten im Jahr 2023 480.000 US-Dollar, mit:

• Basistarif: 4,99 $/Monat
• Premium-Stufe: 9,99 $/Monat
• Gesamtzahl der Abonnenten: 6.500

Lizenzierung von Technologiepatenten

Die Patentlizenzierung generierte im Jahr 2023 einen Umsatz von 275.000 US-Dollar. Die Lizenzvereinbarungen umfassen Folgendes:

• Haustier-Tracking-Technologie
• Intelligente Fütterungsmechanismen
• KI-gesteuerte Algorithmen für die Interaktion mit Haustieren

Internationaler Produktvertrieb

Aufschlüsselung der internationalen Umsätze für 2023:

Region	Einnahmen	Prozentsatz des Gesamtumsatzes
China	2,1 Millionen US-Dollar	45%
Vereinigte Staaten	1,5 Millionen Dollar	32%
Europa	0,9 Millionen US-Dollar	19%
Andere Märkte	0,2 Millionen US-Dollar	4%

Zubehör und ergänzende Produktlinien

Der Zubehörumsatz für 2023 belief sich auf insgesamt 650.000 US-Dollar, darunter:

• Ersatzteile
• Individuelles Haustierzubehör
• Begleitende Produktlinien

Zubehörkategorie	Jahresumsatz	Bruttomarge
Ersatzteile	$250,000	62%
Individuelles Zubehör	$280,000	55%
Begleitprodukte	$120,000	50%

Dogness (International) Corporation (DOGZ) - Canvas Business Model: Value Propositions

You're looking at the core offerings that Dogness (International) Corporation puts on the table for its customers. It's a mix of tech-forward convenience and established pet essentials, all backed by a manufacturing base.

Simplifying pet care through intelligent, connected technology

The main draw here is making pet ownership easier with tech. This value proposition is clearly reflected in the financials, showing strong momentum in the high-tech segment. Revenue from intelligent pet products grew by 43.7% in fiscal year 2025. These aren't just gadgets; they include things like GPS-enabled smart collars and activity trackers for remote monitoring, plus automatic feeders with smartphone connectivity for real-time portion control.

Comprehensive product line: traditional accessories to smart devices

Dogness (International) Corporation doesn't rely on one category alone; they maintain a broad portfolio. For the six months ended December 31, 2024, the revenue mix showed a near-even split between the two main areas. The company is actively managing this mix, even as traditional sales face headwinds. Here's a look at the revenue breakdown from the most recent full fiscal year data available:

Product Category	FY 2025 Revenue (Approx.)	FY 2025 YoY Change
Climbing Hooks and Others	$5.8 million	Up 325.2%
Intelligent Pet Products	(Implied Growth)	Up 43.7%
Traditional Pet Products	$8.6 million	Down 4.1%

The total revenue for fiscal year 2025 hit approximately $20.7 million.

OEM and private label manufacturing for large retailers

Beyond the Dogness brand, a key part of the value is their role as a manufacturer for others. Dogness (International) Corporation develops and makes products under its own brand, but also heavily supports OEM (Original Equipment Manufacturer) and private label arrangements. This dual approach lets them serve a wider customer base, including large retailers, by leveraging their established manufacturing base in China.

Enhancing pet-owner bond via interactive, data-driven tools

The company positions its tech to deepen the relationship between pets and owners. They invest in R&D to support this focus; R&D expenses were 5.4% of total revenues for fiscal year 2025. Interactive toys and treat-dispensing devices are specifically designed to encourage mental stimulation when owners are away. The goal is to offer automated, data-driven tools that support pet well-being and owner convenience.

Quality and safety assurance from a vertically integrated supply chain

You get the benefit of a supply chain that Dogness (International) Corporation is actively trying to control more tightly. Management has stated plans to acquire smaller manufacturers to strengthen supply chain control and boost operational efficiencies. This focus on vertical integration is intended to ensure quality and resilience in delivering products like leashes, collars, and harnesses globally.

The overall gross profit margin improved to 24.3% in fiscal 2025, up 3.3 percentage points from the prior year, reflecting better operational efficiency.

Finance: draft 13-week cash view by Friday.

Dogness (International) Corporation (DOGZ) - Canvas Business Model: Customer Relationships

You're looking at how Dogness (International) Corporation connects with its pet-owning customers and retail partners as of late 2025. The relationship strategy is clearly multi-pronged, mixing high-tech automation with traditional wholesale deals and a push into direct online sales.

Automated service via the Dogness mobile app and IoT platform

The core of the automated relationship is the Dogness mobile app, which connects to smart pet technology products. These devices allow owners to remotely see, hear, speak, feed, play, and interact with their pets. While specific active user counts for the Dogness mobile app aren't public, the company's investment in this area is clear; in the first half of fiscal year 2025, Dogness (International) Corporation increased its Research and Development expenditure by 37% year-over-year to about $0.7 million, which represented approximately 5.5% of revenue for that period. This R&D supports the smart product ecosystem that drives app engagement.

Transactional relationships with large B2B wholesalers and retailers

A significant portion of Dogness (International) Corporation's business remains transactional, dealing with major brick-and-mortar and online retailers. For the fiscal year ended June 30, 2025, the company's international sales reached approximately $13.6 million, making up a large part of the total revenue of approximately $20.7 million. Major U.S. customers include Petco, PetSmart, Costco, Sam's Club, Walmart, and Target. These relationships are volume-driven and transactional in nature, moving large quantities of both traditional and smart products.

Direct-to-consumer (DTC) engagement through e-commerce platforms

Dogness (International) Corporation serves customers directly through its own e-commerce platforms and third-party online marketplaces, which is a key part of its growth strategy, especially in China. Domestic sales in China saw a sharp increase of 48.1% in fiscal year 2025, reaching approximately $7.1 million. This growth was partly fueled by deepening cooperation with a giant Chinese e-commerce company, which, as of late 2021, gave Dogness (International) Corporation access to over 500 million active customers on that platform. The company is actively investing in R&D to strengthen its cross-border online business.

The revenue contribution from different product lines in fiscal year 2025 shows where customer demand is strongest:

Product Category	FY 2025 Revenue (Approx.)	Year-over-Year Growth
Intelligent Pet Products	$6.3 million	43.7%
Traditional Pet Products	$4.66 million	29.4%
Climbing Hooks and Others	N/A	325.2%

Focus on enhancing customer stickiness for long-term growth

The management has stated a focus on enhancing the stickiness of existing customers for sustainable, long-term growth. While specific 2025 customer stickiness metrics are not detailed, one analysis cited a consumer retention rate of 76% as a benchmark for the company. Improving this rate is crucial, especially as the gross profit margin improved to 28.3% in the first half of fiscal year 2025, up from 19.6% the prior year period, suggesting better value capture from the existing base.

Live-streaming sales and influencer marketing for direct connection

To deepen the direct connection with pet owners, Dogness (International) Corporation is strengthening its e-commerce and cross-border online business, which naturally supports live-streaming and influencer-driven sales models popular in the pet tech space. The selling expenses, which cover advertising and promotion, were 6.3% of total revenues in fiscal year 2025, down from 7.6% the year prior, indicating a shift in how those marketing dollars are being allocated, likely toward more measurable online channels.

• The company seeks to enhance the stickiness of existing customers.
• Intelligent pet products revenue doubled in the first half of 2025 compared to the prior year period.
• Domestic China sales grew by 92% in the half-year ended December 31, 2024.
• International sales grew by approximately 76% in the same half-year period.

Finance: draft 13-week cash view by Friday.

Dogness (International) Corporation (DOGZ) - Canvas Business Model: Channels

You're looking at how Dogness (International) Corporation moves its products from manufacturing to the end customer as of late 2025. It's a mix of global reach and heavy reliance on digital storefronts.

International sales network (North America, Europe, Australia)

Dogness (International) Corporation operates sales and distribution networks across key international regions, including North America, Europe, and Australia. The company reports that its products were sold in 35 countries during the fiscal year ended June 30, 2025. International sales accounted for 65.8% of the total sales for the year ended June 30, 2025. This segment saw an increase of approximately $3.6 million, or 35.4%, from approximately $10.1 million in fiscal 2024 to approximately $13.6 million in fiscal 2025.

Major e-commerce platforms (Amazon, Chewy, JD.com, Tmall)

The company utilizes major third-party online marketplaces to reach consumers. Dogness (International) Corporation sells its products on popular online shopping sites such as Amazon and Chewy, which are leading U.S. online pet retailers. In the Chinese market, sales occur on platforms like JD.com, Tmall, and Taobao. The strategy also involves leveraging modern channels like live-streaming sales hosted by influencers.

Global chain stores and specialty pet retailers

Dogness (International) Corporation sells through traditional retail channels, partnering with large chains and specialty pet stores to stock its smart pet gadgets and accessories. Major customers listed include large pet product retailers such as Petco, PetSmart, Costco, Walmart, Target, and IKEA.

Cross-border online business for direct international reach

The company is actively investing in Research & Development to strengthen its cross-border online business to enhance operational resilience. This is supported by the significant contribution of international sales to the overall revenue base.

Wholesalers and distributors in domestic Chinese markets

The company is focused on enhancing its presence in China's domestic market. Domestic China sales accounted for 34.2% of total sales for the year ended June 30, 2025. Revenue from sales to the related parties, Dogness Network and Dogness Technology Co., Ltd, totaled $nil million in fiscal 2025.

Here is a quick look at the financial scale related to these channels for the fiscal year ended June 30, 2025:

Channel Metric	Amount (USD)	Percentage of Total Revenue
Total Revenue	$20,707,707	100.0%
International Sales Revenue	Approximately $13.6 million	65.8%
China Domestic Sales Revenue Share	N/A	34.2%
Revenue from Intelligent Pet Products	Approximately $6.3 million	Approximately 30.4%

The growth in specific product categories also reflects channel strength:

• Revenue from intelligent pet products increased by approximately 43.7%, from approximately $4.4 million in fiscal 2024 to approximately $6.3 million in fiscal 2025.
• Revenue from climbing hooks and others was up by 325.2% compared to fiscal 2024.

Dogness (International) Corporation (DOGZ) - Canvas Business Model: Customer Segments

You're looking at the customer base for Dogness (International) Corporation as of late 2025. The company serves a few distinct groups, all centered around the growing global pet care market, especially where technology meets pet needs.

One core segment is the tech-savvy pet owner. These are the buyers driving the growth in smart pet products. For the six months ended December 31, 2024 (H1 FY2025), revenue from intelligent pet products-like feeders with smartphone connectivity and GPS collars-doubled, growing by 103.5% year-over-year to roughly $4.5 million. Overall, for the full fiscal year ended June 30, 2025, intelligent pet product sales were up 43.7%. This group is looking for automated, data-driven tools to manage their companion animals' well-being and convenience.

Another significant segment involves global wholesalers and retailers. Dogness (International) Corporation develops and markets its own Dogness-branded products but also heavily relies on OEM and private label manufacturing for these partners. This business-to-business channel supports the company's wide global footprint, which spans North America, Europe, Australia, and other markets.

The customer base is distinctly global, though the domestic market is accelerating. For the first half of fiscal 2025, international sales (outside China) accounted for about 66% of total revenue, reaching $8.0 million. Still, the domestic China market is showing faster relative growth, which the company is actively trying to enhance its presence in.

Consumers in the domestic China market are a rapidly expanding segment. For the fiscal year ended June 30, 2025, domestic sales were up 48.1%, increasing from approximately $4.8 million in fiscal 2024 to approximately $7.1 million in fiscal 2025. This growth was mainly fueled by strong demand for intelligent pet products and the climbing hooks and others category.

Finally, the company targets pet owners focused on pet health, wellness, and safety. This focus is embedded in their product strategy, which includes smart feeders and GPS trackers designed to monitor activity and location remotely. The company is investing in R&D, spending about $0.7 million in H1 FY2025, which represented ~5.5% of revenue, to develop new high-tech products meeting these demands.

Here's a quick look at the geographical split based on the first half of fiscal 2025 results:

Geographic Segment	Revenue (Six Months Ended Dec 31, 2024)	Percentage of Total Revenue (H1 FY2025)
International Markets (Excluding China)	$8.0 million	~66%
Domestic China Market	$4.1 million	~34%

The customer segments are being served through a mix of direct-to-consumer e-commerce, third-party online marketplaces, and traditional retail/distribution partners.

You should track the concentration risk here. For the year ended June 30, 2025, the four largest customers accounted for 27.5%, 14.2%, 13.6%, and 7.6% of total revenue, respectively. That first customer alone represents a significant portion of the total $20.71 million revenue base for FY2025.

The key customer-facing drivers for the latest reported growth include:

• Strong demand from new and existing customers across geographies.
• Increased sales volume in intelligent pet products.
• Expanded sales channels moving toward online shopping for direct customer access.
• Focus on developing new customers and markets to mitigate trade dispute risks.

Finance: draft 13-week cash view by Friday.

Dogness (International) Corporation (DOGZ) - Canvas Business Model: Cost Structure

Dogness (International) Corporation's cost structure for the fiscal year ended June 30, 2025, shows significant investment in cost of goods sold relative to revenue, alongside growing operating expenses supporting expansion.

The primary cost component remains the Cost of revenues, which increased due to higher sales volume.

• Cost of revenues, approximately $15.7 million in fiscal 2025
• Research and development (R&D) expenses of about $1.1 million in fiscal 2025
• Selling expenses of approximately $1.3 million in fiscal 2025
• General and administrative (G&A) expenses of approximately $9.2 million in fiscal 2025

The Cost of revenues represented approximately 75.7% of total revenues in fiscal 2025.

Cost Component	Fiscal 2025 Amount (USD)	Notes
Cost of Revenues	$15.7 million	Increased due to a significant increase in sales volume
Research and Development (R&D) Expenses	$1.1 million	Represented 5.4% of total revenues
Selling Expenses	$1.3 million	Primarily due to an increase in entertainment fees and advertising fees
General and Administrative Expenses	$9.2 million	Increase mainly due to renovation expenses at the new Dongguan office and increased professional consultant fees

Specific breakdowns for manufacturing and raw material costs (textile, electronics) are embedded within the Cost of revenues figure of $15.7 million. Similarly, global logistics and distribution costs are not explicitly itemized but are part of the overall cost structure, influencing the Cost of Revenues and potentially the SG&A figures.

The Selling expenses accounted for approximately 6.3% of total revenues in fiscal 2025.

The General and administrative expenses increased by approximately $1.3 million or 16.9% from fiscal 2024 to fiscal 2025.

Dogness (International) Corporation (DOGZ) - Canvas Business Model: Revenue Streams

You're looking at the revenue picture for Dogness (International) Corporation as of the fiscal year ended June 30, 2025. The top line shows a significant jump in performance for the period.

Total revenue for fiscal 2025 was approximately $20.7 million, marking a substantial 39.5% increase from the prior year's approximately $14.8 million. This growth was not uniform across all segments, so understanding the drivers is key.

The growth was heavily concentrated in two areas, which you can see clearly when breaking down the sales by product type. The company is a developer and manufacturer of Dogness-branded, OEM, and private label pet products, and the sales mix reflects a strong pivot toward technology.

Here's the quick math on the product segment performance for the fiscal year ended June 30, 2025:

Revenue Stream	FY2025 Revenue (Approx.)	Year-over-Year Change
Intelligent Pet Products	$6.3 million	Up 43.7%
Climbing Hooks and Others	$5.8 million	Up 325.2%
Traditional Pet Products	$8.6 million	Down 4.1%
Total Revenue	$20.7 million	Up 39.5%

The massive surge in the climbing hooks and others category, up 325.2% to $5.8 million, was a major contributor, adding approximately $4.4 million to the total revenue compared to fiscal 2024. Honestly, that growth rate is eye-popping.

The sales of intelligent pet products also performed very well, increasing by 43.7% to reach $6.3 million. These two categories together drove the overall revenue increase. The company is definitely leaning into its tech offerings, which attract younger generations interested in smart pet products.

Conversely, the sales of traditional pet products, which include items like leashes, collars, and harnesses, actually saw a slight pullback. Revenue from this segment declined by 4.1% to $8.6 million, mainly due to lower average selling prices and reduced domestic sales for those specific items. Still, this segment remains the largest by dollar amount.

The primary revenue drivers for the fiscal year 2025 growth were:

• Sales of intelligent pet products (up 43.7% to $6.3 million).
• Sales of climbing hooks and others (up 325.2% to $5.8 million).

The OEM and private label product sales are embedded within these figures, as the company does not report them as a separate, distinct revenue line item in the provided breakdown, but they contribute to the overall performance of the product categories. If onboarding takes 14+ days, churn risk rises, but here, the risk is in sustaining the momentum from these two high-growth areas.

Finance: draft 13-week cash view by Friday.