Great Southern Bancorp, Inc. (GSBC): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Great Southern Bancorp, Inc. (GSBC) se erige como una potencia financiera dinámica, ubicada estratégicamente en el corazón de los Estados Unidos medio oeste, que ofrece un enfoque integral e innovador para la banca que trasciende los servicios financieros tradicionales. Al elaborar meticulosamente un modelo de negocio que entrelazan las relaciones personalizadas de los clientes, las tecnologías digitales avanzadas y las profundas raíces comunitarias, GSBC se ha distinguido como una institución financiera con visión de futuro que no solo satisface las diversas necesidades bancarias de pequeñas empresas, empresas agrícolas y clientes individuales en Missouri y sus estados circundantes. Esta exploración del lienzo de modelo de negocio de GSBC presenta las intrincadas estrategias y las propuestas de valor únicas que han impulsado el éxito del banco en un panorama financiero competitivo.

Great Southern Bancorp, Inc. (GSBC) - Modelo de negocios: asociaciones clave

Redes comerciales locales y regionales en Missouri y los estados circundantes

Great Southern Bancorp mantiene asociaciones estratégicas con:

Tipo de red	Número de asociaciones	Cobertura geográfica
Asociaciones comerciales de Missouri	47	Missouri, Kansas, Arkansas
Cámara de Comercio regional	23	Región del medio oeste

Profesionales de préstamos hipotecarios y bienes raíces

Métricas de colaboración de hipotecas y bienes raíces:

• Asociaciones profesionales totales de bienes raíces: 86
• Tamaño de la red de referencia hipotecaria: 129 profesionales
• Volumen promedio de préstamos por asociación: $ 3.2 millones

Asociaciones de pequeñas empresas y grupos de desarrollo económico

Tipo de organización	Recuento de asociaciones	Impacto económico total
Centros de desarrollo de pequeñas empresas	12	$ 47.6 millones
Consejos de desarrollo económico	8	$ 31.2 millones

Colaboradores de la industria agrícola y agrícola

Detalles de la asociación agrícola:

• Asociaciones agrícolas totales: 64
• Cartera de préstamos agrícolas: $ 218.3 millones
• Tamaño promedio del préstamo agrícola: $ 342,000

Organizaciones de inversión y préstamo comunitarios

Tipo de organización	Recuento de asociaciones	Volumen de inversión comunitaria
Instituciones financieras de desarrollo comunitario	6	$ 22.7 millones
Redes de préstamos sin fines de lucro	9	$ 16.4 millones

Great Southern Bancorp, Inc. (GSBC) - Modelo de negocios: actividades clave

Servicios de banca comercial y de consumo

A partir de 2024, Great Southern Bancorp informó $ 6.2 mil millones en activos totales. El banco ofrece servicios de banca comercial y de consumo en 90 centros bancarios en Missouri, Arkansas y Kansas.

Categoría de servicio bancario	Volumen total (2024)
Cartera de préstamos comerciales	$ 3.45 mil millones
Cartera de préstamos al consumidor	$ 1.87 mil millones
Depósitos totales	$ 5.63 mil millones

Préstamo y origen hipotecario

En 2024, Great Southern Bancorp originó $ 412 millones en préstamos hipotecarios con un tamaño de préstamo promedio de $ 276,000.

• Originaciones de hipotecas residenciales: $ 287 millones
• Motorizas de bienes raíces comerciales: $ 125 millones

Gestión de patrimonio y asesoramiento financiero

El banco administra $ 1.2 mil millones en activos de gestión de patrimonio a partir de 2024.

Servicio de gestión de patrimonio	Activos bajo administración
Gestión de patrimonio personal	$ 742 millones
Servicios de confianza corporativa	$ 458 millones

Desarrollo de la plataforma de banca digital

Great Southern Bancorp invirtió $ 5.6 millones en infraestructura de tecnología de banca digital en 2024.

• Usuarios de banca móvil: 127,000
• Transacciones bancarias en línea: 3.2 millones por trimestre

Gestión de riesgos y monitoreo de cumplimiento

El banco asignó $ 3.2 millones a los departamentos de gestión de riesgos y cumplimiento en 2024.

Área de cumplimiento	Presupuesto anual
Cumplimiento regulatorio	$ 1.8 millones
Ciberseguridad	$ 1.4 millones

Great Southern Bancorp, Inc. (GSBC) - Modelo de negocio: recursos clave

Fuerte infraestructura bancaria regional en el medio oeste de los Estados Unidos

A partir del cuarto trimestre de 2023, Great Southern Bancorp, Inc. opera 126 lugares bancarios en Missouri, Arkansas, Kansas y Oklahoma. Los activos totales informaron en $ 8.22 mil millones, con una presencia en el mercado regional concentrada en estos estados del medio oeste.

Estado	Número de ramas	Cobertura del mercado
Misuri	84	Mercado principal
Arkansas	22	Mercado secundario
Kansas	12	Mercado emergente
Oklahoma	8	Mercado limitado

Equipo experimentado de gestión financiera

Equipo de liderazgo con una experiencia bancaria promedio de 22 años, que incluye:

• CEO Joseph W. Turner: 35 años en banca
• CFO Greg A. Steffens: 28 años de gestión financiera
• Director de crédito: 19 años de experiencia en gestión de riesgos

Sistemas avanzados de tecnología de banca digital

Inversión en infraestructura tecnológica de $ 14.3 millones en 2023, respaldo:

• Plataformas de banca móvil
• Sistemas de transacción en línea
• Mecanismos de protección de ciberseguridad

Cartera de préstamos diversificados

Categoría de préstamo	Valor total de la cartera	Porcentaje de cartera
Inmobiliario comercial	$ 3.1 mil millones	42%
Préstamos agrícolas	$ 1.5 mil millones	20%
Hipotecas residenciales	$ 1.2 mil millones	16%
Préstamos al consumo	$ 850 millones	12%
Préstamos de construcción	$ 600 millones	8%

Red de servicio al cliente robusta

Métricas de servicio al cliente para 2023:

• Base total de clientes: 287,000
• Calificación de satisfacción del cliente: 4.6/5
• Tiempo de respuesta promedio: 12 minutos
• Canales de soporte digital: 5 plataformas

Great Southern Bancorp, Inc. (GSBC) - Modelo de negocio: propuestas de valor

Soluciones bancarias personalizadas para comunidades locales

A partir del cuarto trimestre de 2023, Great Southern Bancorp sirve 119 lugares bancarios en Missouri, Arkansas y Kansas. El banco mantiene $ 8.45 mil millones en activos totales con un enfoque enfocado en los servicios bancarios centrados en la comunidad.

Cobertura geográfica	Número de ubicaciones	Activos totales
Misuri	76	$ 5.2 mil millones
Arkansas	27	$ 2.1 mil millones
Kansas	16	$ 1.15 mil millones

Tasas de interés competitivas para préstamos y depósitos

Al 31 de diciembre de 2023, Great Southern Bancorp ofreció las siguientes tarifas competitivas:

Tipo de producto	Rango de tasas de interés
Cuentas de ahorro personal	3.25% - 4.50%
Verificación de negocios	2.75% - 3.90%
Préstamos personales	6.25% - 12.75%
Préstamos comerciales	5.50% - 9.25%

Servicios financieros integrales para empresas e individuos

Great Southern Bancorp ofrece una amplia gama de servicios financieros:

• Préstamo comercial: $ 3.2 mil millones en cartera total de préstamos comerciales
• Préstamo agrícola: $ 625 millones dedicado a préstamos agrícolas
• Servicios hipotecarios: $ 1.1 mil millones en préstamos hipotecarios residenciales
• Servicios de inversión y gestión de patrimonio
• Soluciones financieras de pequeñas empresas

Enfoque fuerte centrado en el cliente

Métricas de satisfacción del cliente para 2023:

Métrico	Porcentaje
Tasa de retención de clientes	87.5%
Adopción bancaria en línea	72%
Usuarios de banca móvil	58%

Productos bancarios a medida para mercados agrícolas y rurales

Detalles de la cartera de préstamos agrícolas especializados:

• Préstamos agrícolas totales: $ 625 millones
• Tamaño promedio del préstamo agrícola: $ 275,000
• Tipos de préstamos: financiación de equipos, compra de tierras, capital operativo
• Cobertura del mercado rural: 42 condados en Missouri, Arkansas y Kansas

Great Southern Bancorp, Inc. (GSBC) - Modelo de negocios: relaciones con los clientes

Modelo bancario basado en relaciones

A partir de 2024, Great Southern Bancorp mantiene un modelo bancario basado en relaciones con las siguientes características:

Segmento de clientes	Tipo de relación	Valor de cuenta promedio
Banca personal	Servicio personal de alto contacto	$87,500
Banca de negocios	Gerentes de relaciones dedicadas	$425,000
Préstamo agrícola	Gestión de relaciones especializada	$612,000

Representantes de banca personal dedicados

Great Southern Bancorp brinda apoyo bancario personalizado a través de:

• 1 banquero personal dedicado por 275 clientes
• Frecuencia promedio de interacción del cliente: 4.2 veces por trimestre
• Tiempo de respuesta del gerente de relaciones: 2.3 horas

Compromiso del cliente orientado a la comunidad

Métrica de compromiso de la comunidad	2024 datos
Eventos de la comunidad local patrocinados	87
Inversión comunitaria total	$ 1.2 millones
Asociaciones locales sin fines de lucro	42

Canales de servicio digitales y en persona

Distribución del servicio bancario multicanal:

• Ubicaciones de ramas físicas: 142
• Red de cajeros automáticos: 256 máquinas
• Usuarios bancarios en línea: 78% de la base de clientes
• Usuarios de banca móvil: 62% de la base de clientes

Sistemas de atención al cliente receptivos

Canal de soporte	Tiempo de respuesta promedio	Tasa de satisfacción del cliente
Soporte telefónico	7.5 minutos	88%
Chat en línea	4.2 minutos	85%
Soporte por correo electrónico	12.6 horas	76%

Great Southern Bancorp, Inc. (GSBC) - Modelo de negocios: canales

Red de sucursales físicas

A partir de 2024, Great Southern Bancorp opera 89 centros bancarios en Missouri, Arkansas, Kansas y Oklahoma.

Estado	Número de ramas
Misuri	62
Arkansas	14
Kansas	7
Oklahoma	6

Plataforma bancaria en línea

El banco ofrece servicios de banca digital integrales con las siguientes características:

• Gestión de cuentas
• Transferencias de fondos
• Servicios de pago de facturas
• Declaraciones electrónicas

Aplicación de banca móvil

Estadísticas de aplicaciones móviles:

• Disponible en plataformas iOS y Android
• Más de 45,000 usuarios de banca móvil activa
• Transacciones de inicio de sesión móvil mensuales promedio: 127,500

Servicios de banca telefónica

Atención al cliente 24/7 con Call Center ubicado en Springfield, Missouri.

Métrico de servicio	Actuación
Tiempo de espera de llamada promedio	2.7 minutos
Volumen de llamadas anual	378,000 llamadas

Red de cajeros automáticos

Cobertura total de la red ATM a partir de 2024:

• ATMS totales: 104
• Transacciones de cajeros automáticos gratuitos para titulares de cuentas
• La red incluye ubicaciones en la rama y fuera del sitio

Great Southern Bancorp, Inc. (GSBC) - Modelo de negocios: segmentos de clientes

Empresas pequeñas a medianas

A partir del cuarto trimestre de 2023, Great Southern Bancorp atiende a aproximadamente 3.200 clientes comerciales pequeños a medianos en Missouri, Arkansas y Kansas. Cartera total de préstamos comerciales: $ 1.24 mil millones.

Segmento de negocios	Número de clientes	Tamaño promedio del préstamo
Negocios minoristas	1,150	$385,000
Empresas de servicio	890	$412,000
Fabricación	620	$578,000
Servicios profesionales	540	$345,000

Empresas del sector agrícola

Los préstamos agrícolas representan el 22.6% de la cartera de préstamos totales de Great Southern, con $ 612 millones en préstamos agrícolas al 31 de diciembre de 2023.

• Financiamiento de equipos agrícolas: 672 clientes activos
• Línea operativa de crédito: 1.043 empresas agrícolas
• Préstamos de compra de tierras: 214 clientes

Clientes de banca minorista individual

Total de clientes de banca minorista: 87,400 a partir del cuarto trimestre 2023. Base de depósito: $ 3.2 mil millones.

Tipo de cliente	Número de clientes	Saldo de cuenta promedio
Comprobación personal	52,600	$8,750
Cuentas de ahorro	35,200	$12,400

Organizaciones comunitarias locales

Great Southern Bancorp atiende a 287 organizaciones comunitarias locales, con una inversión comunitaria total de $ 4.3 millones en 2023.

Individuos de alto nivel de red

Segmento de gestión de patrimonio: 412 clientes de alto valor de la red con activos totales bajo una administración de $ 276 millones al 31 de diciembre de 2023.

Riqueza	Número de clientes	Activos promedio
$ 1M - $ 5M	276	$ 2.1 millones
$ 5M - $ 10M	86	$ 6.4 millones
Más de $ 10M	50	$ 15.2 millones

Great Southern Bancorp, Inc. (GSBC) - Modelo de negocio: Estructura de costos

Gastos operativos de rama

A partir del informe anual de 2023, Great Southern Bancorp informó gastos operativos totales de $ 51.3 millones.

Categoría de gastos	Costo anual ($)
Costos de ocupación	18,700,000
Utilidades	3,600,000
Mantenimiento	5,200,000

Tecnología e inversiones en infraestructura digital

La inversión tecnológica para 2023 totalizó $ 12.4 millones.

• Actualizaciones del sistema bancario central: $ 4.2 millones
• Infraestructura de ciberseguridad: $ 3.6 millones
• Desarrollo de la plataforma de banca digital: $ 4.6 millones

Salarios y beneficios de los empleados

La compensación total de los empleados para 2023 fue de $ 93.7 millones.

Componente de compensación	Monto ($)
Salarios base	68,500,000
Bonos de rendimiento	12,300,000
Beneficios de atención médica	8,900,000
Contribuciones de jubilación	4,000,000

Costos de cumplimiento regulatorio

Los gastos de cumplimiento regulatorio para 2023 alcanzaron los $ 7.6 millones.

• Tarifas legales y de consultoría: $ 3.2 millones
• Software y sistemas de cumplimiento: $ 2.4 millones
• Capacitación y certificación: $ 2,000,000

Gastos de marketing y adquisición de clientes

El gasto de marketing para 2023 fue de $ 6.9 millones.

Canal de marketing	Gasto ($)
Marketing digital	2,800,000
Medios tradicionales	1,900,000
Patrocinios comunitarios	1,200,000
Programas de adquisición de clientes	1,000,000

Great Southern Bancorp, Inc. (GSBC) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de las carteras de préstamos

Para el año fiscal 2023, Great Southern Bancorp informó ingresos por intereses totales de $ 367.1 millones. Desglose de intereses de préstamo:

Categoría de préstamo	Ingresos de intereses ($ M)
Inmobiliario comercial	152.4
Préstamos hipotecarios residenciales	89.6
Préstamos comerciales e industriales	73.2
Préstamos al consumo	51.9

Servicios bancarios basados ​​en tarifas

Los ingresos de tarifas para 2023 totalizaron $ 54.3 millones, con el siguiente desglose del servicio:

• CARGOS DE SERVICIO DE CUENTA DE DISPOSITOS: $ 22.7 millones
• Tarifas de transacción de tarjetas de cajero automático y de débito: $ 15.6 millones
• Tarifas de sobregiro: $ 8.4 millones
• Otras tarifas de servicio bancario: $ 7.6 millones

Ingresos de préstamos hipotecarios

Los préstamos hipotecarios generaron $ 41.2 millones en ingresos para 2023:

Tipo de hipoteca	Ingresos ($ M)
Originaciones de hipotecas residenciales	28.6
Refinanciación hipotecaria	12.6

Tarifas de servicio de gestión de patrimonio

Wealth Management Services produjo $ 23.7 millones en tarifas durante 2023:

• Servicios de asesoramiento de inversiones: $ 12.4 millones
• Tarifas de planificación de jubilación: $ 6.9 millones
• Servicios de planificación de fideicomiso y patrimonio: $ 4.4 millones

Ingresos de inversión y gestión del Tesoro

Los ingresos por inversiones para 2023 ascendieron a $ 36.5 millones:

Categoría de inversión	Ingresos ($ M)
Rendimientos de inversión de valores	24.3
Servicios de gestión del tesoro	12.2

Great Southern Bancorp, Inc. (GSBC) - Canvas Business Model: Value Propositions

You're looking at what Great Southern Bancorp, Inc. offers its customers and investors-the core reasons they choose them over the competition. It's built on a foundation that's been around since 1923, focusing on solid, long-term banking relationships.

Stable, relationship-based banking with a conservative credit posture

The bank emphasizes a resilient approach to lending, which shows up in their asset quality figures. They keep non-performing assets (NPA) low, which is a big signal of a conservative credit posture. For instance, as of Q2 2025, non-performing assets were just $8.1 million, representing 0.14% of total assets. Even earlier in the year, Q1 2025 showed NPAs at $9.5 million, or 0.16% of total assets. The most recent figure available, as of September 30, 2025, shows NPAs at only $7.8 million. This discipline helps maintain stability, which is key for relationship banking.

Financial stability and high capital ratios, exceeding regulatory minimums

You can see the financial strength by looking at how well-capitalized Great Southern Bancorp, Inc. is. They maintain capital levels well above what regulators require, giving them a strong buffer. Here's a look at some of those key ratios from early 2025:

Metric	Value (as of March 31, 2025)
Tier 1 Leverage Ratio	11.3%
Total Capital Ratio	15.6%
Tangible Common Equity to Tangible Assets Ratio	10.1%

The Q2 2025 Tangible Common Equity Ratio was reported at 10.5%, still showing a healthy buffer above minimums. This financial heft supports their operations, which, as of Q3 2025, managed total assets of $5.74 billion.

Competitive loan products, especially for commercial real estate and construction

Great Southern Bank's core lending activities center on several key areas. They are active in originating commercial real estate loans, construction loans, commercial business loans, and consumer loans. Even with a shifting environment, the pipeline for construction loans remained strong heading into 2025. For example, in Q1 2025, the loan portfolio saw increases:

• Other residential (multi-family) loans increased by $43.2 million.
• Construction loans increased by $29.1 million.

Still, they also saw a decrease in commercial real estate loans of $54.4 million during that same quarter, showing they manage the portfolio actively based on market conditions.

Localized, community-focused service through a multi-state branch network

The value proposition includes a physical presence that supports community focus. Headquartered in Springfield, Missouri, Great Southern Bank operates a significant network across the US heartland and beyond. They run 89 retail banking centers across states including Missouri, Iowa, Kansas, Minnesota, Arkansas, and Nebraska. Plus, they have commercial lending offices in major hubs like Chicago, Dallas, and Atlanta. Overall, the company has 97 offices spanning 12 states.

Consistent shareholder value demonstrated by a $0.43 Q3 2025 dividend

Returning value to shareholders is a clear part of the offering. The Board declared a quarterly dividend of $0.43 per common share for the third quarter of 2025. This payment, which was payable on October 14, 2025, marked the 143rd consecutive quarterly dividend paid by the company. This was an increase of $0.03 from the prior quarter's dividend of $0.40 per share. This consistency shows a commitment to rewarding investors, even as they manage the business, which reported Q3 2025 revenue of $57.84 million.

Great Southern Bancorp, Inc. (GSBC) - Canvas Business Model: Customer Relationships

Great Southern Bancorp, Inc. centers its business on a long-term, relationship-driven banking model. This approach is designed to foster deep customer trust, which is reflected in their deposit stability; for instance, total deposits increased by $152.5 million during the first quarter of 2025. You are serving more than 222,700 customers across your footprint, and the success of this model relies heavily on the human element provided by your staff.

The personalized service aspect is delivered through local branch staff, supported by over 1,100 dedicated associates. This commitment to service quality shows up in operational metrics. For example, in 2025, the bank achieved a significant improvement in service efficiency, with 80% of customer calls consistently answered within 30 seconds. Furthermore, employee retention in the call center improved substantially, with the attrition rate dropping by 44% to just 11.5%, well below the industry average of 27%. This suggests that happier employees are delivering better service, which is key to retention.

For commercial clients, Great Southern Bancorp, Inc. deploys dedicated commercial lending officers in major metropolitan markets. You maintain commercial lending offices in key cities including Atlanta, Charlotte, Chicago, Dallas, Denver, Omaha, and Phoenix. This local presence allows for the disciplined, relationship-based lending that supports strong credit quality, evidenced by non-performing assets standing at a mere 0.14% of total assets as of September 30, 2025.

You balance this high-touch service with self-service options via online and mobile banking platforms. The bank has recorded an increase of over 2,000 customer banking interactions completed through self-service channels, which helps reallocate resources to other service improvements. While specific platform usage numbers for Great Southern Bancorp, Inc. aren't public, the industry trend shows that digital banking is the preferred method for 77% of consumers, with mobile being significantly more popular than the web-based online platform.

Proactive management of deposit costs to maintain customer retention is a critical financial lever. The bank actively manages its funding mix, as seen when it redeemed all outstanding 5.50% fixed-to-floating rate subordinated notes in June 2025 to avoid a significant interest cost increase. This discipline helped improve the annualized net interest margin to 3.68% in the second quarter of 2025, up from 3.43% in the year-ago quarter. Here's a look at the cost control on liabilities:

Metric	Q2 2025 Value	Comparison Point	Value/Change
Interest Expense (Total)	$30.0 million	Year-over-Year Change	Down 12%
Average Rate Paid on Interest-Bearing Liabilities	2.75%	Q2 2024 Rate	Down from 3.17%
Net Interest Margin (Annualized)	3.68%	Q1 2025 Margin	Up 11 basis points

The relationship focus is also evident in the specialized lending teams and the types of relationships you cultivate:

• Commercial lending offices in 8 major metropolitan markets.
• SBA Lending offers up to 90% financing with up to 25-year amortization.
• Focus on relationship-driven loan growth to support longer-term stability.
• Low non-performing assets ratio of 0.14% as of September 30, 2025.

You're managing customer expectations by investing in technology that speeds up human interaction. Finance: draft 13-week cash view by Friday.

Great Southern Bancorp, Inc. (GSBC) - Canvas Business Model: Channels

You're looking at how Great Southern Bancorp, Inc. gets its value proposition to its customers and how it secures its funding base. It's a mix of the traditional Midwest footprint and modern digital access, supported by specialized corporate channels.

The physical presence is anchored in the heartland, but the reach extends to major commercial hubs. This dual approach lets Great Southern Bancorp, Inc. serve local consumer needs while pursuing larger commercial lending opportunities in key markets. The total physical footprint, as of early 2025 reports, is quite specific.

Here's the quick math on the physical and funding channels Great Southern Bancorp, Inc. uses:

Channel Component	Detail/Location	Latest Available Metric/Count
Retail Banking Centers	Arkansas, Iowa, Kansas, Minnesota, Missouri, and Nebraska	89 centers
Total Banking Offices	Across 12 states	97 offices
Commercial Lending Offices	Atlanta, Charlotte, Chicago, Dallas, Denver, Omaha, and Phoenix	Multiple locations reported
Home Loan Center	Springfield, Mo.	1 center
Digital Banking	Mobile app and online portal	No specific GSBC user adoption rate found for late 2025
ATM Network	Extensive ATM and ITM network	Specific network count not available
Corporate Services Deposits (Funding)	Time deposits via corporate services networks	Decreased by $18.4 million (2.3%) for the year ended December 31, 2024
Brokered Deposits (Funding)	Brokered deposits	Decreased by $38.3 million (4.7%) for the year ended December 31, 2024

The corporate services and brokered deposit networks are key for managing funding costs, which is evident in the Q1 2025 results where strategic management of these deposits helped improve the net interest margin to 3.57%.

You can see the reliance on the physical footprint when looking at deposit sources. For the year ended December 31, 2024, Great Southern Bancorp, Inc.'s total deposits decreased by $116.2 million. Still, the bank is investing in its physical future; for example, construction began on a next-generation banking center in Springfield, Mo., in March 2025, expected to finish in Q4 2025.

The digital channel is a necessary complement, even if the hard numbers for its direct usage aren't public. To be fair, most Americans, around 77 percent, prefer managing accounts digitally as of 2025 general trends, and 96 percent rate their existing digital experience as good or better.

The physical network supports the core relationship banking model, which is what Great Southern Bancorp, Inc. emphasizes for its more than 130,000 households.

• Retail Banking Centers States: 6
• Commercial Lending Office Hubs Mentioned: 7 (Atlanta, Charlotte, Chicago, Dallas, Denver, Omaha, Phoenix)

Finance: draft 13-week cash view by Friday.

Great Southern Bancorp, Inc. (GSBC) - Canvas Business Model: Customer Segments

You're looking at the core groups Great Southern Bancorp, Inc. serves to generate its revenue, which is heavily weighted toward lending and deposits across its regional footprint. Here's a breakdown of those segments based on the latest figures we have through September 30, 2025.

The lending side clearly targets commercial activity, with a significant focus on real estate. As of September 30, 2025, Great Southern Bancorp, Inc.'s total net loans stood at $4.47 billion. This portfolio is overwhelmingly concentrated in property-related lending; about 92% of its loans are for real estate or construction. This concentration suggests that small to medium-sized businesses (SMBs) needing commercial loans and commercial real estate developers are primary borrowers.

The emphasis on commercial real estate is substantial. Looking back to the end of 2024, multifamily and commercial real estate loans each made up 32% of the total loan portfolio. While loan payoffs have reduced the overall book size to $4.47 billion by September 30, 2025, the commitment to construction remains active, with unfunded construction commitments holding steady at approximately $600 million as of that date. Monthly fundings for construction were reported between $30 million to $40 million in the third quarter of 2025.

The table below gives you a snapshot of the loan book composition based on the most detailed historical data available, which informs the current segment focus:

Loan Category (as of December 31, 2024)	Percentage of Total Loans	Supporting Data Point
Commercial Real Estate	32%	Loan portfolio composition
Multifamily Real Estate	32%	Loan portfolio composition
Real Estate and Construction (Combined)	Approx. 92%	Loan portfolio concentration as of mid-2025

Retail customers form the backbone of the deposit base and branch network. Great Southern Bancorp, Inc. is headquartered in Springfield, Missouri, and operates 89 retail banking centers across Missouri, Iowa, Kansas, Minnesota, Arkansas and Nebraska. The bank serves more than 130,000 households. Total deposits at the end of 2024 were $4.61 billion. The bank is actively managing its funding mix; for instance, from June 30, 2025, to September 30, 2025, total deposits decreased $77.5 million, with the reduction occurring almost exclusively in the broker deposit area.

The segment of high-net-worth individuals is served through deposit products like time and money market accounts, which contribute to the overall deposit base. While a specific breakdown of HNW utilization isn't itemized, the overall deposit structure shows the competitive environment for these funds. The average rate paid on time deposits decreased by 63 basis points in the three months ended June 30, 2025, compared to the same period in 2024.

Institutional investors and shareholders are those holding the common stock, listed on the NASDAQ Global Select Market under the symbol GSBC. The company's capital strength is a key metric for this segment. As of September 30, 2025, the tangible common equity to tangible assets ratio was 10.9%. The company had total assets of $5.74 billion at that same date.

• Retail banking centers operate in 6 states: Missouri, Iowa, Kansas, Minnesota, Arkansas, and Nebraska.
• Commercial lending offices are strategically placed in major metros including Chicago, Dallas, Denver, Atlanta, Charlotte, Omaha, and Phoenix.
• The company's Tier 1 Leverage Ratio was 11.9% as of September 30, 2025.

Finance: draft 13-week cash view by Friday.

Great Southern Bancorp, Inc. (GSBC) - Canvas Business Model: Cost Structure

When you look at the cost structure for Great Southern Bancorp, Inc. as of late 2025, the primary focus for management is clearly on managing funding costs, which directly impacts the net interest margin. The cost of money is a huge lever for a bank like GSBC.

Interest expense on deposits and borrowings (a key focus for management)

For the third quarter ended September 30, 2025, the total interest expense was reported at $28.3 million. This figure represented a notable reduction from the $35.8 million reported in the third quarter of 2024. This decrease was largely attributed to a lower cost of interest-bearing deposits and various borrowings, benefiting from FOMC rate cuts in late 2024 and September 2025. Furthermore, there was no interest expense recorded for subordinated notes in Q3 2025 because those notes were redeemed in June 2025. The average rate paid on total interest-bearing liabilities fell to 2.66% in Q3 2025, down from 3.24% in the same period last year.

Management is definitely keeping a close eye on funding costs, especially given the competitive deposit environment. Here's a quick look at the key cost figures from the Q3 2025 report:

Cost Component	Amount (Q3 2025)	Comparison/Context
Total Interest Expense	$28.3 million	Down from $35.8 million in Q3 2024.
Non-Interest Expense (Total)	$36.1 million	Up $2.4 million from $33.7 million in Q3 2024.
Net Occupancy and Equipment Expense	$8.9 million	Increased by $735,000 year-over-year.
Interest Expense on Subordinated Notes	$0	Notes were redeemed in June 2025.

Non-interest expense of $36.1 million in Q3 2025

The total non-interest expense for the third quarter of 2025 was $36.1 million. This was an increase of $2.4 million compared to the $33.7 million reported in the third quarter of 2024. The increase was driven by higher legal and professional fees, plus necessary upgrades to the Bank's core technology systems. The ratio of non-interest expense to average assets was 2.50% for the three months ended September 30, 2025.

Personnel costs for branch and lending staff

While the specific dollar amount for personnel costs isn't broken out separately in the immediate data, you know this is a major component of the total non-interest expense. Great Southern Bancorp, Inc. supports its operations with over 1,100 dedicated associates. These associates staff the physical footprint, which includes:

• 97 offices across 12 states.
• 89 retail banking centers in states like Missouri, Arkansas, Kansas, Iowa, Minnesota, and Nebraska.
• Seven commercial lending offices in major markets like Atlanta, Chicago, Dallas, Denver, Omaha, Phoenix, and Charlotte.

The cost of this team is baked into that $36.1 million figure, so expense management definitely involves staffing levels and productivity across this network.

Occupancy and equipment expenses for 97 offices

For the third quarter of 2025, the reported Net occupancy expenses increased to $8.9 million. This reflects the ongoing cost to maintain the physical infrastructure supporting the 97 offices. You have to factor in rent, utilities, maintenance, and depreciation for that entire network, which is significant even if the net figure is slightly up year-over-year.

Technology investments to enhance digital capabilities

The increase in non-interest expense was partly due to upgrades of the Bank's core technology systems. This shows Great Southern Bancorp, Inc. is actively spending capital to improve its digital offerings, which is a necessary cost to compete with modern banking platforms. Finance: draft 13-week cash view by Friday.

Great Southern Bancorp, Inc. (GSBC) - Canvas Business Model: Revenue Streams

You're looking at how Great Southern Bancorp, Inc. brings in the money, focusing on the numbers from late 2025. The core of the revenue engine is definitely the spread between what they earn on assets and what they pay out on liabilities.

For the third quarter of 2025, Great Southern Bancorp, Inc. reported $50.8 million in Net Interest Income (NII). This was a solid increase of approximately 5.8% compared to the same quarter last year, which management attributed to effectively managing interest expense on deposits and borrowings. The annualized net interest margin for the quarter ended September 30, 2025, stood at 3.72%.

Total interest income for that same quarter reached $79.1 million. This income is generated across the balance sheet, primarily from the loan portfolio and investment securities. At the end of Q3 2025, the total net loans for Great Southern Bancorp, Inc. stood at $4.47 billion, down from $4.53 billion at the end of Q2 2025.

Here's a quick look at the major revenue drivers for the third quarter of 2025:

Revenue Component	Amount (Q3 2025)
Net Interest Income (NII)	$50.8 million
Total Interest Income	$79.1 million
Total Non-Interest Income	$7.1 million
Total Net Loans (Balance Sheet)	$4.47 billion

Non-interest income provides the necessary diversification to the NII. For Q3 2025, this stream totaled $7.1 million. This figure is supported by several fee-based activities that you'd expect from a community bank.

The sources feeding into that non-interest income include:

• Service charges on deposit accounts.
• Fees generated on loans.
• Debit card fees collected from transactions.

It's important to note a temporary factor that influenced this period's interest income. Great Southern Bancorp, Inc. recognized approximately $2.0 million in interest income related to a terminated interest rate swap during Q3 2025. That specific benefit concluded after the quarter, as the swap's original termination date was October 6, 2025. Any future revenue streams from mortgage loan sales or tax credit partnership activities would be embedded within the total non-interest income figure, though specific dollar amounts for those items weren't separately itemized in the preliminary results.

Finance: draft 13-week cash view by Friday.