Análisis de la Matriz ANSOFF de Good Times Restaurants Inc. (GTIM): [Actualizado en enero de 2025]

En el mundo dinámico de la estrategia de restaurantes, Good Times Restaurants Inc. (GTIM) se encuentra en una encrucijada fundamental de crecimiento e innovación. Al elaborar meticulosamente una matriz de Ansoff integral, la compañía presenta una hoja de ruta estratégica que promete transformar su posición de mercado, explorando las vías matizadas desde iniciativas de marketing específicas hasta el innovador desarrollo de productos y la posible diversificación. Este plan estratégico no solo aborda los desafíos operativos inmediatos, sino que también prepara el escenario para una expansión ambiciosa, revelando cómo un grupo de restaurantes ágil puede navegar en paisajes complejos del mercado con precisión calculada y visión creativa.

Good Times Restaurants Inc. (GTIM) - Ansoff Matrix: Penetración del mercado

Expandir los esfuerzos de marketing en Colorado y Arizona

A partir del cuarto trimestre de 2022, los restaurantes Good Times operaban 35 ubicaciones totales en Colorado y Arizona. El gasto de marketing fue de $ 1.2 millones en el año fiscal 2022, lo que representa el 3.7% de los ingresos totales de la compañía.

Implementar el programa de fidelización

Las métricas de retención de clientes para el año fiscal 2022 mostraron una tasa de cliente repetida del 42%. El programa de lealtad propuesto tiene como objetivo aumentar esto al 55% en 12 meses.

• Costo actual de adquisición de clientes: $ 24.50
• Costo de desarrollo del programa de fidelización estimado: $ 175,000
• Aumento proyectado de retención de clientes: 13-15%

Optimizar la estrategia de precios del menú

Precio promedio del elemento del menú en 2022: $ 8.75. La estrategia de optimización de precios propuesta se dirige a clientes sensibles a los precios en el rango de $ 6- $ 9.

Mejorar las capacidades de pedido digital

El pedido digital actual representaba el 22% de las ventas totales en 2022, con descargas de aplicaciones móviles en 45,000. Inversión en plataforma digital estimada en $ 350,000.

• Targeto de crecimiento de la aplicación móvil de la aplicación: 75,000 a finales de 2023
• Objetivo de ventas de pedidos digitales: 35% de los ingresos totales
• Valor de pedido digital promedio: $ 14.25

Good Times Restaurants Inc. (GTIM) - Ansoff Matrix: Desarrollo del mercado

Explore la expansión en estados adyacentes con perfiles demográficos similares

Good Times Restaurants Inc. actualmente opera 35 restaurantes totales, con 33 en Colorado y 2 en Kansas. Los posibles objetivos de expansión estatales adyacentes de la Compañía incluyen:

Identificar posibles nuevos mercados urbanos y suburbanos con alto tráfico peatonal

La investigación de mercado indica posibles mercados urbanos de alto tráfico:

• Área metropolitana de Denver: 2.9 millones de población
• Colorado Springs: 478,961 residentes
• Corredor urbano de Salt Lake City: 1.2 millones de población
• Área metropolitana de Albuquerque: 562,000 residentes

Desarrollar asociaciones estratégicas de franquicias en nuevas regiones geográficas

Métricas actuales de desarrollo de franquicias:

Realizar investigaciones de mercado para comprender las preferencias potenciales del cliente en las áreas de expansión objetivo

Resultados de la investigación de preferencias del cliente:

• El 70% prefiere los ingredientes de origen local
• 65% interesado en prácticas de restaurantes sostenibles
• 55% dispuesto a pagar la prima por una cena rápida de alta calidad
• Gasto promedio del cliente: $ 12.50 por visita

Good Times Restaurants Inc. (GTIM) - Ansoff Matrix: Desarrollo de productos

Innovaciones de menú conscientes de la salud

En 2022, Good Times Restaurants informó un aumento del 12.4% en las ofertas de menú conscientes de la salud. La compañía invirtió $ 1.2 millones en el desarrollo de nuevos elementos de menú nutricional.

Opciones basadas en plantas para Bad Daddy's Burger Bar

En el año fiscal 2022, Bad Daddy's Burger Bar introdujo 4 nuevas opciones de hamburguesas basadas en plantas, que representan una inversión en desarrollo de productos de $ 450,000.

• Más allá de la hamburguesa de carne
• Variante de hamburguesas imposible
• Hamburguesa a base de hongos
• Hamburguesa de jackfruit

Ofertas de menú de temporada y por tiempo limitado

Good Times Restaurants lanzaron 12 elementos de menú por tiempo limitado en 2022, generando ingresos adicionales de $ 2.3 millones.

Inversión de innovación culinaria

La compañía asignó $ 3.5 millones a la investigación y el desarrollo culinario en 2022, centrándose en perfiles de sabor únicos y técnicas de cocina innovadoras.

• Equipo de I + D culinaria: 18 profesionales
• Nuevos desarrollos de recetas: 22 conceptos únicos
• Solicitudes de patentes: 3 métodos de cocina patentados

Good Times Restaurants Inc. (GTIM) - Ansoff Matrix: Diversificación

Explore la posible adquisición de conceptos de restaurantes complementarios

A partir del año fiscal 2022, Good Times Restaurants Inc. reportó ingresos totales de $ 36.8 millones. La compañía opera 35 restaurantes casuales rápidos en Colorado y tuvo un ingreso neto de $ 1.2 millones.

Considere desarrollar capacidades de cocina fantasma

Se proyecta que el mercado de Ghost Kitchen alcanzará los $ 71.4 mil millones para 2027, con una tasa de crecimiento anual compuesta del 12.5%.

• Inversión inicial estimada en $ 250,000
• Radio de entrega potencial: 5-7 millas
• Ingresos adicionales proyectados: $ 500,000 anuales

Investigar la integración vertical potencial con los socios de la cadena de suministro de alimentos

Los costos actuales de los alimentos representan el 28% de los ingresos de Good Times Restaurants, por un total de aproximadamente $ 10.3 millones anuales.

Desarrollar flujos de ingresos alternativos

La mercancía de marca y el mercado de productos alimenticios empaquetados para marcas de restaurantes se valoraron en $ 1.2 mil millones en 2022.

• Inversión estimada de mercancía inicial: $ 75,000
• Línea de productos potencial de marca: salsas de hamburguesas, hamburguesas congeladas
• Ingresos de mercancía de primer año proyectados: $ 250,000

Good Times Restaurants Inc. (GTIM) - Ansoff Matrix: Market Penetration

You're looking at the immediate, in-market actions Good Times Restaurants Inc. (GTIM) is taking to boost sales from its existing customer base across its Bad Daddy's Burger Bar and Good Times Burgers & Frozen Custard brands. This is about maximizing revenue from the locations already open and operating.

For the fiscal 2025 third quarter ended July 1, 2025, Total Revenues for Good Times Restaurants Inc. were reported at $37.0 million. This performance followed a challenging period where same store sales for company-owned Good Times restaurants decreased by 9.0% for the quarter, and Bad Daddy's restaurants decreased by 1.4%. Year-to-date, same store sales decreased 4.4% for Good Times and 1.2% for Bad Daddy's. The focus on the Colorado market, where Good Times operates 28 restaurants, is evident with the planned launch of the 'Colorado Native Burgers' campaign.

To drive higher check averages, which is a key lever in market penetration, Bad Daddy's Burger Bar has been pushing menu price increases. For the second fiscal quarter of 2025, the average menu price was 4.7% higher than Q2 of fiscal 2024. In the first fiscal quarter of 2025, average menu prices rose 3.9% year-over-year. This strategy aims to offset commodity cost pressures, like the higher purchase prices in ground beef reported in Q2 2025.

Here's a look at the recent sales performance metrics for the established brands:

The company is also focused on improving operational throughput, particularly at the drive-thru focused Good Times brand, which had 27 restaurants in its comparable base for Q3 2025. The goal to capture a larger share of dinner traffic through bundled family meals is a direct tactic to increase transaction volume within existing markets, complementing the focus on higher check averages.

The financial position at the end of the third quarter of fiscal 2025 shows the resources available to fund these in-market initiatives:

• Cash on hand: $3.1 million
• Long-term debt: $2.3 million

Finance: draft 13-week cash view by Friday.

Good Times Restaurants Inc. (GTIM) - Ansoff Matrix: Market Development

You're looking at how Good Times Restaurants Inc. can push its existing brands, Bad Daddy's Burger Bar and Good Times Burgers & Frozen Custard, into new geographic territories. This is Market Development, and right now, the numbers show a company needing a strategic pivot after a tough quarter.

Financially, for the fiscal 2025 third quarter ended July 1, 2025, Total Revenues were $37.0 million. Net Income Attributable to Common Shareholders was $1.5 million, and Adjusted EBITDA was $2.2 million. The balance sheet at that time showed $3.1 million in cash and $2.3 million of long-term debt. As of October 2025, the annual revenue figure was reported at $143.4 million with a market capitalization of $16.88 million.

The current footprint is concentrated, which sets the stage for expansion. You need to know where the current assets stand before pushing into Arizona or Texas.

The plan to initiate franchising efforts into new, adjacent states like Arizona and Texas requires capital and operational readiness, especially since same store sales for the Good Times brand decreased 9.0% in Q3 FY2025. The company is actively revisiting its strategy to address sales declines.

Regarding the Bad Daddy's expansion into new metro areas, the existing presence in Georgia, with 5 company-owned locations, serves as a template. However, the company recently took action to reduce its footprint in Georgia by amending its credit agreement on September 30, 2025, to allow the closure of the Bad Daddy's Burger Bar location in Roswell, Georgia. This contrasts with the goal of opening 5 company-owned units in a new metro area like Atlanta.

Targeting non-traditional venues is already partially in play. For Bad Daddy's, there is one licensed unit operating in the Charlotte Douglas International Airport. For the Good Times brand, expansion into smaller-footprint units could mirror the existing structure where 28 of the 30 Good Times units are located primarily in Colorado.

To support the brand awareness needed for any expansion, a focused marketing push is underway. Good Times is launching a new brand campaign entitled 'Colorado Native Burgers'. This is a direct attempt to connect with the brand's roots, which might indirectly appeal to new demographics, though the specific target of 18-25 year olds is a strategic goal that needs dedicated spend metrics.

The need for a regional distribution partnership to support expansion into the Pacific Northwest is critical for scale. Currently, the company operates in seven states with its Bad Daddy's brand. The total number of Bad Daddy's locations is 40.

• Initiate franchising efforts targeting Arizona and Texas.
• Evaluate the closure of 2 locations (Roswell, GA, and Broomfield, CO) as a capital reallocation strategy.
• Leverage the existing airport licensing model for Bad Daddy's, which includes one unit at Charlotte Douglas International Airport.
• Launch the 'Colorado Native Burgers' campaign to support brand equity.
• Review the current Bad Daddy's unit count of 40 across seven states for potential franchise conversion candidates.

Finance: draft 13-week cash view by Friday.

Good Times Restaurants Inc. (GTIM) - Ansoff Matrix: Product Development

You're looking at how Good Times Restaurants Inc. (GTIM) can drive growth by introducing new offerings, which is the Product Development quadrant of the Ansoff Matrix. This is critical, especially when same-store sales (SSS) for the Good Times brand fell 9.0% in the fiscal 2025 third quarter ended July 1, 2025.

Introduce a plant-based burger option across all Bad Daddy's and Good Times menus to capture the growing flexitarian trend. The United States Plant-based Burger Market was valued at USD 6,898.1 Million in 2025, indicating a substantial addressable market. This move directly targets the flexitarian segment, which comprises 85% of plant-based buyers in some analyses.

Test new frozen custard flavors and toppings monthly to boost dessert sales by 10% at Good Times. This initiative comes as Good Times restaurant-level operating profit (RLOP) was 11.2% of sales in Q3 2025, down 530 basis points from the prior year, showing a need to lift margins and traffic. The company is already focused on custard, having designed a new custard base for a summer launch and moving to much smaller, more frequent batches for a smoother product.

Develop a line of proprietary bottled sauces and rubs for retail sale in current restaurant locations. This taps into the broader culinary sauces market, which was projected to be valued at US$53.95 Billion globally in 2025. The US portion of this market is projected to reach USD 7.78 billion by 2032. Bad Daddy's already prepares many sauces and dressings from scratch in its kitchens.

Create a premium, chef-driven salad and bowl menu at Bad Daddy's to increase lunch appeal. This is a direct response to the 1.4% decrease in Bad Daddy's SSS for company-owned restaurants in Q3 2025. The brand achieved a 14.4% RLOP margin in Q3 2025, suggesting strong operational control that can support premium menu development. Bad Daddy's had an average menu price increase of 3.8% in Q3 2025 compared to Q3 2024.

Roll out a new, higher-margin chicken sandwich platform across all Good Times locations. This is aimed at reversing the 9.0% SSS decline seen at Good Times in Q3 2025. The Good Times brand RLOP margin was 11.2% in Q3 2025, compared to 16.5% in Q3 2024, highlighting the necessity for higher-margin items. The company is also launching a new brand campaign entitled 'Colorado Native Burgers' to address sales declines.

Here's a look at the Q3 2025 financial snapshot that frames the urgency for these product initiatives:

The company ended Q3 2025 with $3.1 million in cash and reported Net Income Attributable to Common Shareholders of $1.5 million for the quarter. The Adjusted EBITDA for the quarter was $2.2 million. The Q2 2025 results showed a Net Loss Attributable to Common Shareholders of $0.6 million on Total Revenues of $34.3 million, illustrating the volatility in recent performance.

The focus on new products is supported by recent marketing shifts, including hiring a new Senior Director of Marketing, Jason Murphy, to oversee all advertising and promotion strategy for both concepts. The company is shifting marketing spend from radio to social, digital, Connected TV, and outdoor ads.

• The Q2 2025 Bad Daddy's RLOP margin was 13.6%.
• The Q2 2025 Good Times RLOP was $0.7 million, or 8% of sales.
• Bad Daddy's average menu price increased 3.8% in Q3 2025 over Q3 2024.
• Good Times average menu price in Q3 2025 was approximately the same as the prior year quarter.
• The company repurchased 21,968 shares during Q3 2025 under its share repurchase program.

Finance: draft 13-week cash view by Friday.

Good Times Restaurants Inc. (GTIM) - Ansoff Matrix: Diversification

You're looking at the Diversification quadrant of the Ansoff Matrix for Good Times Restaurants Inc. (GTIM), which means exploring new products in new markets. Given the latest figures, this is a necessary pivot; the Q3 Fiscal 2025 results showed Total Revenues at $37.0 million, a 2.4% decrease compared to the prior year's third quarter. The comparable sales performance was tough: Bad Daddy's SSS fell 1.4%, and the Good Times brand SSS dropped 9.0% for the quarter. The year-to-date picture wasn't much better, with Bad Daddy's down 1.2% and Good Times down 4.4%. The company's balance sheet as of July 1, 2025, shows $3.1 million in cash against $2.3 million of long-term debt, which sets the immediate capital availability for these moves.

Here are the potential diversification avenues, grounded in the current operational scale and financial position.

Acquire a small, complementary fast-casual concept focused on breakfast or ethnic cuisine.

This strategy targets a new market segment (time of day or cuisine type) with an acquired, established product. Consider the scale: Bad Daddy's Burger Bar had 41 traditional units as of early 2023, and its prior year sales were around $103.2 million. A small acquisition would need to be immediately accretive or offer significant operational synergies. The current cash position of $3.1 million might cover a very small tuck-in acquisition or a significant down payment.

Develop a ghost kitchen model for Bad Daddy's to service dense urban areas without a full brick-and-mortar investment.

This is a new market (location/format) for an existing product. The goal is to capture sales in high-density areas where a full-service buildout isn't feasible. Benchmarking against industry peers shows that top burger franchises can see Average Unit Volumes (AUVs) exceeding $1 million. If a ghost kitchen can achieve 50% of a lower-tier unit's volume, that's still incremental revenue without the capital expenditure of a full restaurant build.

License the Bad Daddy's brand for a line of frozen, ready-to-eat meals in grocery stores.

This leverages the brand equity into a new product category (CPG) and new market (grocery retail). The upfront investment is primarily in R&D, packaging, and securing distribution slots, which is typically lower than opening a new restaurant. The upfront franchise fee for Bad Daddy's was listed as $35,000 in a 2014 document, suggesting a lower entry barrier for licensing IP compared to franchising.

You need a clear view of the potential return profile for these initial concepts. Here's a quick comparison based on potential scale and investment profile:

Launch a separate, delivery-only virtual brand operating out of existing Good Times kitchens after 8 PM.

This is a product development play within the existing market (location/customer base) but targeting an underserved time slot. The Net Income for Q3 2025 was $1.5 million, and Adjusted EBITDA was $2.2 million; maximizing kitchen utilization after 8 PM directly improves the fixed cost absorption rate for the existing assets. The incremental cost is near zero, primarily marketing and menu engineering.

Invest in a minority stake in a food technology company to enhance operational efficiency and customer experience.

This is a financial investment in a new product/service area (technology) for a new market (tech sector). The investment would need to be small relative to the $3.1 million cash balance to maintain liquidity. The goal here is efficiency gains that could impact the 13.5% restaurant-level operating profit margin seen at the Good Times brand in Q1 2024, or the 10.7% margin at Bad Daddy's in that same quarter.

• The Q3 2025 Adjusted EBITDA was $2.2 million.
• The company ended Q3 2025 with $3.1 million in cash.
• The long-term debt was $2.3 million.
• The prior fiscal year (2024) saw total revenues of $142.32 million.
• The TTM revenue ending July 1, 2025, was $143.40 million.