Good Times Restaurants Inc. (GTIM): ANSOFF Matrix Analysis [Jan-2025 Mise à jour]

Dans le monde dynamique de la stratégie des restaurants, Good Times Restaurants Inc. (GTIM) se tient à un carrefour pivot de croissance et d'innovation. En fabriquant méticuleusement une matrice ANSOff complète, la société dévoile une feuille de route stratégique qui promet de transformer sa position sur le marché, explorant les voies nuancées des initiatives de marketing ciblées à un développement révolutionnaire de produits et à une diversification potentielle. Ce plan stratégique traite non seulement des défis opérationnels immédiats, mais ouvre également la voie à une expansion ambitieuse, révélant comment un groupe de restaurants agile peut naviguer dans des paysages de marché complexes avec une précision calculée et une vision créative.

Good Times Restaurants Inc. (GTIM) - Matrice Ansoff: pénétration du marché

Développez les efforts de marketing au Colorado et en Arizona

Au quatrième trimestre 2022, Good Times Restaurants a exploité 35 emplacements au total à travers le Colorado et l'Arizona. Les dépenses de marketing étaient de 1,2 million de dollars au cours de l'exercice 2022, ce qui représente 3,7% du total des revenus de l'entreprise.

Mettre en œuvre le programme de fidélité

Les mesures de rétention de la clientèle pour l'exercice 2022 ont montré un taux client répété de 42%. Le programme de fidélité proposé vise à augmenter cela à 55% dans les 12 mois.

• Coût actuel d'acquisition du client: 24,50 $
• Coût de développement du programme de fidélité estimé: 175 000 $
• Augmentation de la rétention de la clientèle projetée: 13-15%

Optimiser la stratégie de tarification du menu

Prix ​​moyen du menu en 2022: 8,75 $. La stratégie d'optimisation des prix proposée cible les clients sensibles aux prix dans la fourchette de 6 $ à 9 $.

Améliorer les capacités de commande numérique

La commande numérique actuelle représentait 22% du total des ventes en 2022, avec des téléchargements d'applications mobiles à 45 000. Investissement dans la plate-forme numérique estimée à 350 000 $.

• Téléchargement de l'application mobile Téléchargement de la croissance: 75 000 à la fin de 2023
• Objectif de vente de commande numérique: 35% des revenus totaux
• Valeur de commande numérique moyenne: 14,25 $

Good Times Restaurants Inc. (GTIM) - Ansoff Matrix: Développement du marché

Explorez l'expansion dans les états adjacents avec des profils démographiques similaires

Good Times Restaurants Inc. exploite actuellement 35 restaurants au total, avec 33 au Colorado et 2 au Kansas. Les objectifs potentiels d'état adjacents de l'entreprise comprennent:

Identifier les nouveaux marchés urbains et suburbains potentiels avec un trafic piétonnier élevé

Les études de marché indiquent des marchés urbains potentiels à fort trafic:

• Région métropolitaine de Denver: 2,9 millions d'habitants
• Colorado Springs: 478 961 résidents
• Corridor urbain de Salt Lake City: 1,2 million d'habitants
• Zone métropolitaine d'Albuquerque: 562 000 résidents

Développer des partenariats de franchise stratégiques dans de nouvelles régions géographiques

Mesures de développement de la franchise actuelles:

Mener des études de marché pour comprendre les préférences des clients potentiels dans les domaines d'expansion cible

Résultats de la recherche sur les préférences du client:

• 70% préfèrent les ingrédients d'origine locale
• 65% intéressé par les pratiques de restauration durables
• 55% disposés à payer une prime pour les repas rapides de haute qualité
• Dépenses moyennes du client: 12,50 $ par visite

Good Times Restaurants Inc. (GTIM) - Matrice Ansoff: développement de produits

Innovations de menu soucieux de la santé

En 2022, Good Times Restaurants a signalé une augmentation de 12,4% des offres de menu soucieuses de la santé. La société a investi 1,2 million de dollars dans le développement de nouveaux éléments de menu nutritionnel.

Options à base de plantes pour Bad Daddy's Burger Bar

Au cours de l'exercice 2022, Bad Daddy's Burger Bar a introduit 4 nouvelles options de hamburger à base de plantes, représentant un investissement de développement de produits de 450 000 $.

• Au-delà de la viande hamburger
• Variante de hamburger impossible
• Hamburger à base de champignons
• Jacquier burger

Offres de menu saisonnière et à durée limitée

Good Times Restaurants a lancé 12 éléments de menu à durée limitée en 2022, générant un chiffre d'affaires supplémentaire de 2,3 millions de dollars.

Investissement d'innovation culinaire

La société a alloué 3,5 millions de dollars à la recherche et au développement culinaires en 2022, en se concentrant sur des profils de saveurs uniques et des techniques de cuisson innovantes.

• Équipe de R&D culinaire: 18 professionnels
• Nouveaux développements de recettes: 22 concepts uniques
• Demandes de brevet: 3 méthodes de cuisine propriétaires

Good Times Restaurants Inc. (GTIM) - Ansoff Matrix: Diversification

Explorez l'acquisition potentielle de concepts de restaurants complémentaires

Depuis l'exercice 2022, Good Times Restaurants Inc. a déclaré un chiffre d'affaires total de 36,8 millions de dollars. L'entreprise exploite 35 restaurants fast-casuaux à travers le Colorado et avait un revenu net de 1,2 million de dollars.

Envisagez de développer des capacités de cuisine fantôme

Le marché des Ghost Kitchen devrait atteindre 71,4 milliards de dollars d'ici 2027, avec un taux de croissance annuel composé de 12,5%.

• Investissement initial estimé à 250 000 $
• Rayon de livraison potentiel: 5-7 miles
• Revenus supplémentaires projetés: 500 000 $ par an

Étudier l'intégration verticale potentielle avec les partenaires de la chaîne d'approvisionnement alimentaire

Les coûts alimentaires actuels représentent 28% des revenus des restaurants du bon temps, totalisant environ 10,3 millions de dollars par an.

Développer des sources de revenus alternatives

Les marchandises de marque et le marché des produits alimentaires emballés pour les marques de restaurants étaient évaluées à 1,2 milliard de dollars en 2022.

• Investissement initial des marchandises estimées: 75 000 $
• Ligne de produit de marque potentielle: sauces hamburger, galettes de hamburger congelées
• Revenus de marchandises prévues en première année: 250 000 $

Good Times Restaurants Inc. (GTIM) - Ansoff Matrix: Market Penetration

You're looking at the immediate, in-market actions Good Times Restaurants Inc. (GTIM) is taking to boost sales from its existing customer base across its Bad Daddy's Burger Bar and Good Times Burgers & Frozen Custard brands. This is about maximizing revenue from the locations already open and operating.

For the fiscal 2025 third quarter ended July 1, 2025, Total Revenues for Good Times Restaurants Inc. were reported at $37.0 million. This performance followed a challenging period where same store sales for company-owned Good Times restaurants decreased by 9.0% for the quarter, and Bad Daddy's restaurants decreased by 1.4%. Year-to-date, same store sales decreased 4.4% for Good Times and 1.2% for Bad Daddy's. The focus on the Colorado market, where Good Times operates 28 restaurants, is evident with the planned launch of the 'Colorado Native Burgers' campaign.

To drive higher check averages, which is a key lever in market penetration, Bad Daddy's Burger Bar has been pushing menu price increases. For the second fiscal quarter of 2025, the average menu price was 4.7% higher than Q2 of fiscal 2024. In the first fiscal quarter of 2025, average menu prices rose 3.9% year-over-year. This strategy aims to offset commodity cost pressures, like the higher purchase prices in ground beef reported in Q2 2025.

Here's a look at the recent sales performance metrics for the established brands:

The company is also focused on improving operational throughput, particularly at the drive-thru focused Good Times brand, which had 27 restaurants in its comparable base for Q3 2025. The goal to capture a larger share of dinner traffic through bundled family meals is a direct tactic to increase transaction volume within existing markets, complementing the focus on higher check averages.

The financial position at the end of the third quarter of fiscal 2025 shows the resources available to fund these in-market initiatives:

• Cash on hand: $3.1 million
• Long-term debt: $2.3 million

Finance: draft 13-week cash view by Friday.

Good Times Restaurants Inc. (GTIM) - Ansoff Matrix: Market Development

You're looking at how Good Times Restaurants Inc. can push its existing brands, Bad Daddy's Burger Bar and Good Times Burgers & Frozen Custard, into new geographic territories. This is Market Development, and right now, the numbers show a company needing a strategic pivot after a tough quarter.

Financially, for the fiscal 2025 third quarter ended July 1, 2025, Total Revenues were $37.0 million. Net Income Attributable to Common Shareholders was $1.5 million, and Adjusted EBITDA was $2.2 million. The balance sheet at that time showed $3.1 million in cash and $2.3 million of long-term debt. As of October 2025, the annual revenue figure was reported at $143.4 million with a market capitalization of $16.88 million.

The current footprint is concentrated, which sets the stage for expansion. You need to know where the current assets stand before pushing into Arizona or Texas.

The plan to initiate franchising efforts into new, adjacent states like Arizona and Texas requires capital and operational readiness, especially since same store sales for the Good Times brand decreased 9.0% in Q3 FY2025. The company is actively revisiting its strategy to address sales declines.

Regarding the Bad Daddy's expansion into new metro areas, the existing presence in Georgia, with 5 company-owned locations, serves as a template. However, the company recently took action to reduce its footprint in Georgia by amending its credit agreement on September 30, 2025, to allow the closure of the Bad Daddy's Burger Bar location in Roswell, Georgia. This contrasts with the goal of opening 5 company-owned units in a new metro area like Atlanta.

Targeting non-traditional venues is already partially in play. For Bad Daddy's, there is one licensed unit operating in the Charlotte Douglas International Airport. For the Good Times brand, expansion into smaller-footprint units could mirror the existing structure where 28 of the 30 Good Times units are located primarily in Colorado.

To support the brand awareness needed for any expansion, a focused marketing push is underway. Good Times is launching a new brand campaign entitled 'Colorado Native Burgers'. This is a direct attempt to connect with the brand's roots, which might indirectly appeal to new demographics, though the specific target of 18-25 year olds is a strategic goal that needs dedicated spend metrics.

The need for a regional distribution partnership to support expansion into the Pacific Northwest is critical for scale. Currently, the company operates in seven states with its Bad Daddy's brand. The total number of Bad Daddy's locations is 40.

• Initiate franchising efforts targeting Arizona and Texas.
• Evaluate the closure of 2 locations (Roswell, GA, and Broomfield, CO) as a capital reallocation strategy.
• Leverage the existing airport licensing model for Bad Daddy's, which includes one unit at Charlotte Douglas International Airport.
• Launch the 'Colorado Native Burgers' campaign to support brand equity.
• Review the current Bad Daddy's unit count of 40 across seven states for potential franchise conversion candidates.

Finance: draft 13-week cash view by Friday.

Good Times Restaurants Inc. (GTIM) - Ansoff Matrix: Product Development

You're looking at how Good Times Restaurants Inc. (GTIM) can drive growth by introducing new offerings, which is the Product Development quadrant of the Ansoff Matrix. This is critical, especially when same-store sales (SSS) for the Good Times brand fell 9.0% in the fiscal 2025 third quarter ended July 1, 2025.

Introduce a plant-based burger option across all Bad Daddy's and Good Times menus to capture the growing flexitarian trend. The United States Plant-based Burger Market was valued at USD 6,898.1 Million in 2025, indicating a substantial addressable market. This move directly targets the flexitarian segment, which comprises 85% of plant-based buyers in some analyses.

Test new frozen custard flavors and toppings monthly to boost dessert sales by 10% at Good Times. This initiative comes as Good Times restaurant-level operating profit (RLOP) was 11.2% of sales in Q3 2025, down 530 basis points from the prior year, showing a need to lift margins and traffic. The company is already focused on custard, having designed a new custard base for a summer launch and moving to much smaller, more frequent batches for a smoother product.

Develop a line of proprietary bottled sauces and rubs for retail sale in current restaurant locations. This taps into the broader culinary sauces market, which was projected to be valued at US$53.95 Billion globally in 2025. The US portion of this market is projected to reach USD 7.78 billion by 2032. Bad Daddy's already prepares many sauces and dressings from scratch in its kitchens.

Create a premium, chef-driven salad and bowl menu at Bad Daddy's to increase lunch appeal. This is a direct response to the 1.4% decrease in Bad Daddy's SSS for company-owned restaurants in Q3 2025. The brand achieved a 14.4% RLOP margin in Q3 2025, suggesting strong operational control that can support premium menu development. Bad Daddy's had an average menu price increase of 3.8% in Q3 2025 compared to Q3 2024.

Roll out a new, higher-margin chicken sandwich platform across all Good Times locations. This is aimed at reversing the 9.0% SSS decline seen at Good Times in Q3 2025. The Good Times brand RLOP margin was 11.2% in Q3 2025, compared to 16.5% in Q3 2024, highlighting the necessity for higher-margin items. The company is also launching a new brand campaign entitled 'Colorado Native Burgers' to address sales declines.

Here's a look at the Q3 2025 financial snapshot that frames the urgency for these product initiatives:

The company ended Q3 2025 with $3.1 million in cash and reported Net Income Attributable to Common Shareholders of $1.5 million for the quarter. The Adjusted EBITDA for the quarter was $2.2 million. The Q2 2025 results showed a Net Loss Attributable to Common Shareholders of $0.6 million on Total Revenues of $34.3 million, illustrating the volatility in recent performance.

The focus on new products is supported by recent marketing shifts, including hiring a new Senior Director of Marketing, Jason Murphy, to oversee all advertising and promotion strategy for both concepts. The company is shifting marketing spend from radio to social, digital, Connected TV, and outdoor ads.

• The Q2 2025 Bad Daddy's RLOP margin was 13.6%.
• The Q2 2025 Good Times RLOP was $0.7 million, or 8% of sales.
• Bad Daddy's average menu price increased 3.8% in Q3 2025 over Q3 2024.
• Good Times average menu price in Q3 2025 was approximately the same as the prior year quarter.
• The company repurchased 21,968 shares during Q3 2025 under its share repurchase program.

Finance: draft 13-week cash view by Friday.

Good Times Restaurants Inc. (GTIM) - Ansoff Matrix: Diversification

You're looking at the Diversification quadrant of the Ansoff Matrix for Good Times Restaurants Inc. (GTIM), which means exploring new products in new markets. Given the latest figures, this is a necessary pivot; the Q3 Fiscal 2025 results showed Total Revenues at $37.0 million, a 2.4% decrease compared to the prior year's third quarter. The comparable sales performance was tough: Bad Daddy's SSS fell 1.4%, and the Good Times brand SSS dropped 9.0% for the quarter. The year-to-date picture wasn't much better, with Bad Daddy's down 1.2% and Good Times down 4.4%. The company's balance sheet as of July 1, 2025, shows $3.1 million in cash against $2.3 million of long-term debt, which sets the immediate capital availability for these moves.

Here are the potential diversification avenues, grounded in the current operational scale and financial position.

Acquire a small, complementary fast-casual concept focused on breakfast or ethnic cuisine.

This strategy targets a new market segment (time of day or cuisine type) with an acquired, established product. Consider the scale: Bad Daddy's Burger Bar had 41 traditional units as of early 2023, and its prior year sales were around $103.2 million. A small acquisition would need to be immediately accretive or offer significant operational synergies. The current cash position of $3.1 million might cover a very small tuck-in acquisition or a significant down payment.

Develop a ghost kitchen model for Bad Daddy's to service dense urban areas without a full brick-and-mortar investment.

This is a new market (location/format) for an existing product. The goal is to capture sales in high-density areas where a full-service buildout isn't feasible. Benchmarking against industry peers shows that top burger franchises can see Average Unit Volumes (AUVs) exceeding $1 million. If a ghost kitchen can achieve 50% of a lower-tier unit's volume, that's still incremental revenue without the capital expenditure of a full restaurant build.

License the Bad Daddy's brand for a line of frozen, ready-to-eat meals in grocery stores.

This leverages the brand equity into a new product category (CPG) and new market (grocery retail). The upfront investment is primarily in R&D, packaging, and securing distribution slots, which is typically lower than opening a new restaurant. The upfront franchise fee for Bad Daddy's was listed as $35,000 in a 2014 document, suggesting a lower entry barrier for licensing IP compared to franchising.

You need a clear view of the potential return profile for these initial concepts. Here's a quick comparison based on potential scale and investment profile:

Launch a separate, delivery-only virtual brand operating out of existing Good Times kitchens after 8 PM.

This is a product development play within the existing market (location/customer base) but targeting an underserved time slot. The Net Income for Q3 2025 was $1.5 million, and Adjusted EBITDA was $2.2 million; maximizing kitchen utilization after 8 PM directly improves the fixed cost absorption rate for the existing assets. The incremental cost is near zero, primarily marketing and menu engineering.

Invest in a minority stake in a food technology company to enhance operational efficiency and customer experience.

This is a financial investment in a new product/service area (technology) for a new market (tech sector). The investment would need to be small relative to the $3.1 million cash balance to maintain liquidity. The goal here is efficiency gains that could impact the 13.5% restaurant-level operating profit margin seen at the Good Times brand in Q1 2024, or the 10.7% margin at Bad Daddy's in that same quarter.

• The Q3 2025 Adjusted EBITDA was $2.2 million.
• The company ended Q3 2025 with $3.1 million in cash.
• The long-term debt was $2.3 million.
• The prior fiscal year (2024) saw total revenues of $142.32 million.
• The TTM revenue ending July 1, 2025, was $143.40 million.