Jamf Holding Corp. (JAMF): Modelo de Negocio Canvas [Actualizado en Ene-2025]

En el panorama en rápida evolución de la gestión de la movilidad empresarial, Jamf Holding Corp. se ha convertido en una fuerza transformadora, revolucionando cómo las organizaciones administran y aseguran dispositivos Apple. Al crear una plataforma sofisticada y nativa de la nube que se integra perfectamente con el ecosistema de Apple, JAMF ofrece a las empresas un nivel de control, seguridad y eficiencia sin precedentes en la gestión de dispositivos. Su innovador lienzo de modelo de negocio revela un enfoque estratégico que no solo aborda las complejas necesidades tecnológicas de las empresas modernas, sino que también proporciona una solución escalable y fácil de usar que permite los departamentos de TI en diversas industrias.

Jamf Holding Corp. (JAMF) - Modelo de negocios: asociaciones clave

Asociación de Apple Inc.

Socio de tecnología primaria: Apple Inc.

Métrico de asociación	Detalles específicos
Duración de la asociación	Desde 2002
Cobertura del ecosistema de Apple	100% de las plataformas de administración de dispositivos de Apple
Estado de socio de Apple Enterprise autorizado	Socio de gestión de movilidad empresarial verificada

Proveedores de servicios en la nube

Asociaciones estratégicas de infraestructura en la nube

Proveedor de nubes	Nivel de integración	Alcance del servicio
Microsoft Azure	Integración completa	Gestión y implementación de la nube
Servicios web de Amazon	Apoyo integral	Servicios de infraestructura en la nube
Plataforma en la nube de Google	Integración parcial	Soluciones de movilidad empresarial

Integradores de software Enterprise Mobility Management (EMM)

• VMware Airwatch
• Microsoft Intune
• IBM MAAS360
• Mobileiron

Proveedores de servicios administrados y empresas de consultoría de TI

Categoría de proveedor	Número de socios	Alcance geográfico
Socios globales de MSP	127	América del Norte, Europa, Asia-Pacífico
Empresas de consultoría de TI regionales	243	Múltiples mercados internacionales

Integradores y revendedores globales de sistemas

• Deloitte
• Acentuar
• Kpmg
• PWC
• Tech Mahindra

Ecosistema de asociación total: Más de 500 socios estratégicos de tecnología y servicio a nivel mundial.

Jamf Holding Corp. (JAMF) - Modelo de negocio: actividades clave

Desarrollo del software de administración y seguridad de la gestión de dispositivos Apple

A partir del cuarto trimestre de 2023, JAMF reportó 69,126 clientes organizacionales utilizando sus soluciones de gestión de dispositivos Apple. La compañía invirtió $ 130.1 millones en investigación y desarrollo durante el año fiscal 2023.

Métricas de desarrollo de software	2023 datos
Gasto de I + D	$ 130.1 millones
Personal de ingeniería de software	Aproximadamente 500 empleados
Lanzamientos anuales de software	4-6 actualizaciones de plataformas principales

Proporcionar soluciones de administración de dispositivos móviles basadas en la nube

La plataforma en la nube de Jamf admite más de 29.4 millones de dispositivos Apple administrados a nivel mundial a partir de diciembre de 2023.

• Infraestructura en la nube impulsada por Amazon Web Services (AWS)
• 99.99% Garantía de tiempo de actividad para clientes empresariales
• Soporte para plataformas iOS, iPados, MacOS y TVOS

Creación de plataformas de gestión de movilidad empresarial

La Compañía generó $ 583.7 millones en ingresos totales para el año fiscal 2023, con un 95% derivado de servicios de suscripción recurrentes.

Métricas de plataforma empresarial	2023 estadísticas
Total de clientes	69,126 organizaciones
Porcentaje de ingresos recurrente	95%
Tasa promedio de retención de clientes	125%

Ofreciendo actualizaciones de software continuas y parches de seguridad

Jamf lanza parches de seguridad y actualizaciones de software un promedio de 12-16 veces al año en su cartera de productos.

Realizar investigación y desarrollo para herramientas innovadoras de gestión de TI

En 2023, JAMF se centró en las integraciones de IA y el aprendizaje automático, con el 22% del presupuesto de I + D asignado al desarrollo de tecnología emergente.

Áreas de enfoque de I + D	2023 porcentaje de inversión
Mejora de la plataforma central	48%
AI y aprendizaje automático	22%
Innovación de seguridad	18%
Desarrollo de nuevos productos	12%

Jamf Holding Corp. (JAMF) - Modelo de negocio: recursos clave

Plataforma de software patentada

La plataforma de software JAMF Pro administra 24.7 millones de dispositivos Apple en los sectores empresariales y educativos a partir del tercer trimestre de 2023. Ingresos recurrentes anuales (ARR) relacionados con la plataforma: $ 548.3 millones.

Métrica de plataforma	Valor
Dispositivos de Apple administrados totales	24.7 millones
Plataforma ARR	$ 548.3 millones
Base de clientes empresariales	Más de 67,000

Ingeniería de software y equipos de desarrollo de productos

A partir de 2023, Jamf emplea 1.100 empleados totales, con aproximadamente el 40% dedicado a la ingeniería y el desarrollo de productos.

• Total de personal de ingeniería: 440 profesionales
• Presupuesto de desarrollo de productos: $ 87.2 millones en 2023
• Gastos de investigación y desarrollo: 22.3% de los ingresos totales

Pila de infraestructura y tecnología en la nube

JAMF utiliza infraestructura múltiple con enfoque principal en Microsoft Azure y Amazon Web Services (AWS).

Infraestructura métrica	Valor
Proveedores de servicios en la nube	Microsoft Azure, AWS
Inversión anual de infraestructura en la nube	$ 16.5 millones
Centros de datos globales	7 ubicaciones

Cartera de propiedades intelectuales

Jamf sostiene 42 patentes registradas Específicamente relacionado con las tecnologías de administración de dispositivos Apple.

• Patentes totales: 42
• Categorías de patentes: gestión de dispositivos, seguridad, integración
• Inversión anual de IP: $ 3.2 millones

Datos del cliente y capacidades de análisis

JAMF procesa más de 1.2 petabytes de datos de gestión de dispositivos del cliente anualmente.

Métrica de análisis de datos	Valor
Procesamiento de datos anual	1.2 petabytes
Puntos finales de monitoreo de dispositivos en tiempo real	24.7 millones
Inversión de plataforma de análisis	$ 12.6 millones

Jamf Holding Corp. (JAMF) - Modelo de negocio: propuestas de valor

Administración de dispositivos de Apple simplificada para empresas

JAMF proporciona soluciones completas de gestión de dispositivos con las siguientes métricas clave:

Métrico	Valor
Total de clientes empresariales	62,300 a partir del cuarto trimestre 2023
Dispositivos Apple administrado	24,4 millones de dispositivos
Ingresos recurrentes anuales	$ 578.6 millones en 2023

Seguridad y cumplimiento mejorados para entornos móviles corporativos

Las características de seguridad incluyen:

• Capacidades de implementación de touch cero
• Protección avanzada de amenazas
• Monitoreo de cumplimiento en todo el ecosistema de dispositivos

Capacidad de seguridad	Cobertura
Protección del punto final	100% compatibilidad con el dispositivo Apple
Monitoreo de cumplimiento	Evaluación de riesgos en tiempo real

Integración perfecta con el ecosistema de Apple

Capacidades de integración respaldadas por:

• Marco Nativo de Apple MDM
• Integración directa de Apple Business Manager
• Soporte para plataformas iOS, MacOS, iPados, TVOS

Control centralizado y monitoreo de dispositivos corporativos

Las capacidades de gestión incluyen:

Característica de control	Alcance
Gestión de dispositivos remotos	Implementación empresarial global
Distribución de software	Implementación de la aplicación instantánea
Seguimiento de inventario de dispositivos	Monitoreo de activos en tiempo real

Interfaz de administración fácil e intuitiva

Métricas de diseño de interfaz:

• 90% de tasa de satisfacción del usuario
• Configuraciones de tablero personalizables
• Enfoque de gestión de un solo panel de vidrio

Jamf Holding Corp. (JAMF) - Modelo de negocios: relaciones con los clientes

Portal de soporte en línea de autoservicio

JAMF proporciona un portal de soporte en línea integral con las siguientes métricas clave:

Característica de portal	Datos cuantitativos
Artículos de la base de conocimiento total	3,500+
Usuarios promedio de portal mensual	45,000
Tasa de resolución de autoservicio	68%

Gestión dedicada del éxito del cliente

El enfoque de éxito del cliente de JAMF incluye:

• Gerentes de cuentas dedicados para clientes empresariales
• Tamaño del equipo de éxito del cliente de 125 profesionales
• Tasa promedio de retención de clientes del 95%

Base de conocimiento impulsada por la comunidad

Estadísticas de plataforma comunitaria de Jamf:

Métrica de la comunidad	Valor
Total de los miembros de la comunidad	87,000+
Usuarios mensuales de la comunidad activa	22,500
Soluciones generadas por la comunidad	1,200+ por trimestre

Seminarios web y sesiones de capacitación regulares de productos

Capacitación y compromiso de seminarios web de Jamf:

• Webinarios semanales realizados: 12-15
• Asistentes anuales de seminarios web totales: 48,000
• Asistencia promedio de seminarios web: 350 participantes

Soporte personalizado de incorporación e implementación

Métricas de servicio de incorporación:

Métrica de incorporación	Valor
Tiempo de incorporación promedio	21 días
Especialistas de incorporación dedicados	65
Puntuación de satisfacción del cliente	4.7/5

Jamf Holding Corp. (JAMF) - Modelo de negocio: canales

Equipo de ventas directas

A partir del cuarto trimestre de 2023, JAMF informó un equipo de ventas directo de 620 representantes de ventas a nivel mundial. El equipo de ventas generó $ 583.4 millones en ingresos recurrentes anuales (ARR) para el año fiscal 2023.

Métricas de canales de ventas	2023 datos
Representantes de ventas totales	620
Ingresos recurrentes anuales	$ 583.4 millones
Cuota de ventas promedio por representante	$940,645

Sitio web en línea y plataforma de comercio electrónico

La plataforma en línea de JAMF procesó el 42% del total de transacciones de software en 2023, con 1.2 millones de visitantes únicos mensualmente.

• Tráfico del sitio web: 1.2 millones de visitantes únicos mensuales
• Porcentaje de transacción en línea: 42%
• Valor de transacción en línea promedio: $ 4,250

Modelo de distribución de software como servicio (SaaS)

En 2023, los ingresos de SaaS de Jamf alcanzaron los $ 456.2 millones, lo que representa el 78% de los ingresos totales de la compañía.

Métricas de distribución de SaaS	2023 rendimiento
Ingresos totales de SaaS	$ 456.2 millones
Porcentaje de ingresos totales	78%
Número de suscriptores SaaS	67,500

Mercados de socios tecnológicos

Jamf colaboró ​​con 87 socios de tecnología en 2023, generando $ 124.6 millones a través de canales de socios.

• Total Technology Partners: 87
• Ingresos del canal de socios: $ 124.6 millones
• Ingresos promedio por socio: $ 1.43 millones

Marketing digital y publicidad en línea

Jamf invirtió $ 42.3 millones en marketing digital durante 2023, logrando un costo de adquisición de clientes de $ 1,850 por cliente empresarial.

Métricas de marketing digital	2023 datos
Gasto total de marketing digital	$ 42.3 millones
Costo de adquisición de clientes	$1,850
Tasa de conversión de marketing digital	3.7%

Jamf Holding Corp. (JAMF) - Modelo de negocio: segmentos de clientes

Departamentos de TI empresariales

A partir del cuarto trimestre de 2023, JAMF sirve a aproximadamente 67,000 clientes empresariales mundiales. La base de clientes empresariales de la compañía incluye el 48% de las compañías Fortune 500 que utilizan sus soluciones de gestión de dispositivos Apple.

Métricas de segmento empresarial	Datos cuantitativos
Total de clientes empresariales	67,000
Penetración Fortune 500	48%
Valor anual promedio del contrato	$35,200

Instituciones educativas

Jamf apoya el 41% de las escuelas K-12 en los Estados Unidos y administra más de 25 millones de dispositivos educativos a nivel mundial.

• Penetración del mercado K-12: 41%
• Dispositivos educativos totales administrados: 25 millones
• Clientes de educación superior: 3.200 instituciones

Organizaciones de atención médica

JAMF proporciona soluciones de gestión de dispositivos para el 35% de las organizaciones de atención médica en América del Norte.

Métricas de segmento de atención médica	Datos cuantitativos
Cuota de mercado de la salud de América del Norte	35%
Clientes de atención médica total	5,600

Agencias gubernamentales

Jamf sirve al 22% de las agencias gubernamentales federales y estatales en los Estados Unidos.

• Clientes de la agencia gubernamental: 1.800
• Penetración del gobierno federal: 15%
• Penetración del gobierno estatal: 7%

Pequeñas y medianas empresas

JAMF admite aproximadamente 40,000 pequeñas y medianas empresas con ecosistemas de dispositivos Apple.

Métricas de segmento SMB	Datos cuantitativos
Total de clientes de SMB	40,000
Costo promedio de gestión de dispositivos	$ 18 por dispositivo/mes

Jamf Holding Corp. (JAMF) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, Jamf reportó gastos de I + D de $ 119.3 millones, lo que representa el 32.8% de los ingresos totales.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2023	$ 119.3 millones	32.8%
2022	$ 103.6 millones	33.2%

Mantenimiento de la infraestructura en la nube

Los costos de mantenimiento de la infraestructura en la nube de JAMF para 2023 fueron de aproximadamente $ 42.7 millones.

• Amazon Web Services (AWS) Proveedor primario de infraestructura en la nube
• Plataforma de nube secundaria de Microsoft Azure

Inversiones de ventas y marketing

Los gastos de ventas y marketing para 2023 totalizaron $ 188.2 millones, lo que representa el 51.7% de los ingresos totales.

Año fiscal	Ventas & Gastos de marketing	Porcentaje de ingresos
2023	$ 188.2 millones	51.7%
2022	$ 170.1 millones	54.5%

Compensación de empleados

La compensación total de los empleados para 2023 fue de $ 213.6 millones, incluidos salarios, bonos y compensación basada en acciones.

• Superficiado promedio de empleados: 1.350
• Compensación promedio por empleado: $ 158,222

Asociaciones de licencia y tecnología de software

La asociación tecnológica y los costos de licencia de software para 2023 se estimaron en $ 23.5 millones.

Tipo de asociación	Costo anual estimado
Asociación de tecnología de Apple	$ 12.3 millones
Licencias de integración de Microsoft	$ 6.8 millones
Otras asociaciones tecnológicas	$ 4.4 millones

Jamf Holding Corp. (JAMF) - Modelo de negocios: flujos de ingresos

Licencias SaaS basadas en suscripción

Jamf reportó ingresos totales de $ 583.5 millones para el año fiscal 2022. Los ingresos por suscripción representaron el 89% de los ingresos totales, que son de aproximadamente $ 519.31 millones.

Tipo de ingresos	Cantidad (2022)	Porcentaje
Ingresos por suscripción	$ 519.31 millones	89%
Ingresos de servicios profesionales	$ 64.19 millones	11%

Tarifas de gestión por servicio

JAMF cobra tarifas de gestión por servicio basadas en el tipo de dispositivo y la complejidad de gestión.

• La licencia de administración de dispositivos de Apple varía de $ 4 a $ 12 por dispositivo por mes
• El precio de nivel empresarial varía según el recuento total de dispositivos y los requisitos específicos

Paquetes de software de nivel empresarial

Jamf ofrece paquetes empresariales escalonados con diferentes estructuras de precios:

Nivel de paquete	Costo anual estimado	Características clave
Jamf Pro	$19,999 - $49,999	Administración de dispositivos avanzados
Jamf ahora	$ 2 - $ 12 por dispositivo/mes	Solución de negocios pequeños a medianos

Servicios profesionales y consultoría

Los ingresos por servicios profesionales para 2022 fueron de $ 64.19 millones, lo que representa el 11% de los ingresos totales.

Módulos de seguridad y cumplimiento complementario

Módulos de seguridad adicionales a un precio por separado:

• Jamf Protect: aproximadamente $ 10 por dispositivo por mes
• Defensa de amenaza de Jamf: $ 6- $ 15 por dispositivo por mes

Jamf Holding Corp. (JAMF) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Jamf Holding Corp. for managing their Apple fleet. It boils down to delivering specialized, high-value services for a specific, growing ecosystem.

Unified management and security for Apple-first environments

Jamf Holding Corp. specializes in offering a comprehensive management and security solution tailored specifically for Apple-first environments. This focus translates directly into financial performance that reflects customer commitment. For instance, Annual Recurring Revenue (ARR) reached $728.6 million as of the third quarter of 2025, showing a 16% year-over-year increase. Also, the Net Retention Rate remained strong at 103% as of the second quarter of 2025, indicating existing customers are expanding their use of Jamf Holding Corp. services. The security segment is a major driver here; Security ARR hit $203 million in Q2 2025, marking a 40% year-over-year growth, and now represents 29% of the total ARR. Security ARR was $162 million in Q1 2025, representing 25% of total ARR then.

Enterprise-secure, consumer-simple user experience

The value proposition here is delivering enterprise-grade security without bogging down the user experience that Apple users expect. The financial evidence of this high-value delivery is seen in the gross margins. For Q3 2025, Jamf Holding Corp. reported a non-GAAP gross profit of $148.1 million, which is 81% of total revenue. In the prior quarter, Q2 2025, the non-GAAP gross profit was $141.6 million, or 80% of total revenue. This high margin shows the efficiency of delivering software that users find simple to adopt and use, which helps IT maintain compliance and security without friction.

Zero-Touch Deployment and lifecycle management

This is about getting devices into users' hands ready to work, immediately secure, and configured correctly, all without IT ever physically touching the hardware. Jamf Holding Corp. achieves this through seamless integration with Apple's native programs. You use the platform's integration with Apple Business Manager and Apple School Manager to automate device enrollment, app deployment, updates, and permission setting from one central spot. This automation directly reduces administrative overhead, which is a key component of the total cost of ownership benefit for Apple devices in the enterprise.

Segment-specific platforms (Jamf for K-12, Jamf for SMB)

Jamf Holding Corp. tailors its offering to specific user bases, moving beyond a one-size-fits-all approach. They launched platform solutions specifically for different needs. For example, they offer Jamf for K-12, which is tailored for education organizations. Also available are Jamf for Small Business, aimed at organizations with fewer than 250 employees, and Jamf for Mac, targeting commercial organizations with over 1000 employees. The acquisition of Identity Automation for $215 million in early 2025 specifically strengthens their position in verticals like education and healthcare by adding dynamic identity management capabilities.

Here's a quick look at how the core revenue and growth metrics evolved across the first three quarters of fiscal year 2025, showing the realized value of these propositions:

Metric	Q1 2025	Q2 2025	Q3 2025
Total Revenue	$167.6 million	$176.5 million	$183.5 million
Annual Recurring Revenue (ARR)	$657.9 million	$710.0 million	$728.6 million
Security ARR	$162 million	$203 million	Data not specified
Year-over-Year Revenue Growth	10%	15%	15% (vs Q3 2024)

The company's market capitalization stood at $1.73 billion as of December 2025, with the stock trading around $12.97.

Jamf Holding Corp. (JAMF) - Canvas Business Model: Customer Relationships

You're managing a large fleet of Apple devices in a complex enterprise environment; that's where Jamf Holding Corp.'s dedicated customer relationship focus really shows. The company understands that your IT administrators are long-tenured experts who need deep, reliable integration, not just a quick fix. This focus on the core technical user drives stickiness.

For your larger Enterprise accounts, the relationship is definitely high-touch. Jamf Holding Corp. has been increasing investment and resources specifically to support Enterprise customers, recognizing they deliver higher growth, stronger retention, and greater return on investment. You see this in the dedicated direct sales teams engaging with prospective clients, who are instrumental in understanding the specific needs of large organizations. Furthermore, your reliance on their support is high; any failure to maintain expected support levels could hurt expansion and retention, especially since many enterprise customers require high levels of focused support, including premium support offerings, to fully realize product benefits.

The approach for Small to Midsize Businesses (SMB) is different, though. As part of its strategic reinvestment plan, Jamf Holding Corp. is working to Simplify approach to SMB by scaling through the channel while simultaneously developing a more automated customer solution and experience to deliver greater customer value and improve operational efficiency. This means you, as an SMB, might experience a more streamlined, self-service path compared to the bespoke attention given to the largest accounts.

The proof of this relationship strategy, which spans both high-touch and scaled models, is evident in the retention numbers. Customers who stay and expand their use of Jamf Holding Corp.'s platform are the bedrock of their recurring revenue base. Here's a snapshot of the financial health tied to these relationships as of late 2025:

Metric	Value (as of Q3 2025)	Value (as of TTM ended Q2 2025)
Dollar-based Net Retention Rate	104%	103%
Total Annual Recurring Revenue (ARR)	$728.6 million	$710.0 million
Security ARR Growth (YoY)	44%	40%
Total Revenue (Q3 2025)	$183.5 million	$176.5 million (Q2 2025)

That 103% dollar-based net retention rate for the trailing twelve months ended June 30, 2025, tells you that even after accounting for any churn, the remaining customers expanded their spending enough to grow the base by 3%. Also, the growth in Security ARR, hitting $216 million as of September 30, 2025, shows that customers are adopting more of the platform solutions, which is a key indicator of successful upselling and cross-selling within the existing base.

The focus on customer success is also reflected in their operational alignment:

• Increasing investment and resources to support Enterprise customers.
• Developing a more automated customer solution and experience for SMBs.
• International revenue growth reached 15% year-over-year in Q2 2025, showing global customer adoption is strong.
• The company's sales strategy relies on positive recommendations and referrals from existing customers.

Finance: draft 13-week cash view by Friday.

Jamf Holding Corp. (JAMF) - Canvas Business Model: Channels

Global Partner Program (channel-first strategy)

Jamf Holding Corp. achieved a 5-Star Rating in the 2025 CRN Partner Program Guide. The Jamf Global Partner Program reaches partners in over 70 countries worldwide. The program has seen more than doubled the number of partners in the first twelve months of its launch. As of September 2025, there was an over 50% year-over-year increase in partner-driven deal registration. The strategic reinvestment plan for 2025 includes SMB channel optimization. The company is reallocating resources to expand channel partnerships, particularly in the U.S., targeting commercial and SMB segments.

Metric	Value/Status (Late 2025 Context)
CRN Partner Program Rating	5-Star Award in 2025
Global Reach	Partners in over 70 countries
Partner Count Growth (YoY Launch)	More than doubled
Partner-Driven Deal Registration Growth (YoY)	Over 50% increase

Direct Enterprise Sales Force

The strategic reinvestment plan for 2025 includes a go-to-market enhancement prioritizing enterprise customers. Management is reallocating resources to scale enterprise sales talent. The company is targeting higher retention and growth in commercial segments through this focus.

Online platform for self-service and SMB adoption

The strategic reinvestment plan involves simplifying the approach for Small to Medium Business (SMB) customers through channel partners and automation. Jamf Business Plan achieved year-over-year Annual Recurring Revenue (ARR) growth of over 50% as of the end of fiscal year 2024. Jamf Pro and Jamf Business Plan are available in the Azure Marketplace.

• Jamf Business Plan ARR Growth (FY2024 YoY): Over 50%
• Platform Availability: Azure Marketplace

Apple's own distribution ecosystem

Jamf Holding Corp. ended the second quarter of 2025 with total Annual Recurring Revenue (ARR) of $710.0 million. Security ARR as of June 30, 2025, was $203 million, representing 29% of total ARR. For the third quarter of 2025, total ARR reached $728.6 million.

Jamf Holding Corp. (JAMF) - Canvas Business Model: Customer Segments

You're looking at where Jamf Holding Corp. focuses its sales and development efforts as of late 2025. Honestly, the customer base isn't just one big blob; they segment their approach because a school district's needs are defintely different from a Fortune 100 tech firm's.

Enterprise Businesses (increased investment focus)

The Enterprise segment is where Jamf Holding Corp. is putting significant muscle, especially around platform solutions that drive security uptake. You see this focus reflected in the Security ARR, which hit $216 million as of September 30, 2025, making up 30% of the total Annual Recurring Revenue (ARR) of $728.6 million. This acceleration in security revenue, up 44% year-over-year for Security ARR in Q3 2025, shows that large businesses are prioritizing endpoint protection for their Apple fleets. The company is pushing its platform strategy here to capture more wallet share beyond just basic management.

Education sector (K-12 being a key vertical)

Education remains a bedrock for Jamf Holding Corp., and K-12 is a major vertical within that. The company specifically launched Jamf for K-12 as one of its segment-specific platforms. Furthermore, the acquisition of Identity Automation, which closed in April 2025, directly bolsters capabilities relevant to both education and healthcare by adding advanced identity and access management tools. While we don't have a specific revenue split for K-12, the strategic investment here suggests it's a high-volume, high-touch area for them.

Small to Midsize Businesses (SMB)

For smaller organizations, Jamf Holding Corp. tailors its offering with the Jamf for Small Business platform. These customers often need simplicity and speed, which aligns with the core value proposition of managing Apple devices right out of the box. The overall customer count, which stood at over 76,500 at the end of 2024, is supported by this segment, even if the larger enterprises drive more of the high-dollar ARR growth. It's about broad market coverage, you see.

Government and Healthcare organizations

Government and Healthcare organizations are critical, especially given the stringent security and compliance needs they face. The company's focus on security ARR growth is highly relevant here. We know Jamf Holding Corp. has been working toward compliance with programs like StateRAMP, which is key for securing government contracts. The integration of Identity Automation also helps serve the complex access control requirements common in hospital systems. These sectors value the platform's ability to manage and secure devices without needing physical access, which is a big plus for remote or distributed workforces in these fields.

Here's a quick look at the overall scale supporting these segments as of late 2025:

Metric	Value (Q3 2025 or Latest Available)	Context
Total Customers	Over 76,500 (End of 2024)	Total organizations served globally.
Total Devices on Platform	Over 33.2 million (End of 2024)	Total endpoints managed across all segments.
Total ARR	$728.6 million (Q3 2025)	Represents the recurring revenue base.
Security ARR	$216 million (Q3 2025)	A key growth driver across Enterprise and regulated sectors.
International Revenue Growth	15% Year-over-Year (Q2 2025)	Indicates global adoption outside the US.

The company's product strategy is clearly segment-aware, aiming to provide tailored value propositions:

• Jamf for Mac
• Jamf for Mobile
• Jamf for K-12
• Jamf for Small Business

If onboarding takes 14+ days, churn risk rises, especially in the SMB space where IT resources are thin.

Jamf Holding Corp. (JAMF) - Canvas Business Model: Cost Structure

You're looking at the major drains on Jamf Holding Corp.'s cash flow as they push platform innovation and realign their go-to-market strategy. Honestly, for a company in this growth phase, high operating expenses are expected, but you need to watch where the dollars are actually going.

The Cost Structure is heavily influenced by investment in the core product and the sales engine. Research and Development (R&D) is a key cost driver, fueling platform innovation and the security features that are becoming a larger part of their Annual Recurring Revenue (ARR). Similarly, Sales and Marketing (S&M) expenses are significant, especially as they execute the strategic reinvestment plan announced in mid-2025 to enhance growth in Enterprise and simplify the SMB approach, which involved workforce reductions.

Here are the concrete numbers we can pull from the latest filings and announcements as of late 2025:

• Restructuring Charges: Jamf Holding Corp. estimated it would incur charges of approximately $11.0 to $12.5 million in connection with a workforce reduction announced in July 2025.
• The company expected that most of these restructuring charges would be incurred in the third quarter of 2025.
• These restructuring charges are intended to be excluded from certain of the company's non-GAAP financial measures.

Stock-based compensation (SBC) remains a substantial non-cash expense, used to align employee interests with shareholder value. While you mentioned a planned figure of $105.0 million, the guidance provided earlier in 2025 for the full fiscal year was slightly different, which you should definitely track:

Cost Component	Period/Scope	Reported/Planned Amount (USD)
Stock-based Compensation and related payroll taxes (Guidance)	Full Fiscal Year 2025	Approximately $112.5 million
Restructuring Charges (Estimated)	Q3 2025 Incurrence	$11.0 million to $12.5 million

For the nine months ended September 30, 2025, the reported GAAP operating expenses give you a sense of the scale of R&D and S&M, though these figures are presented in thousands in the source documents, which seems low relative to revenue, so you must cross-reference with the non-GAAP figures for a full picture. Still, these are the reported components:

Expense Category	Period Ended September 30, 2025	Amount (in thousands)
Sales and marketing	Nine Months	$2,038
Research and development	Nine Months	$1,570

The focus on platform innovation means R&D costs are structural. Also, remember that Sales and marketing expenses consist primarily of personnel costs, sales commissions, and general promotional activities. The go-to-market realignment is directly reflected in these personnel and severance costs.

• For the third quarter of 2025, Jamf Holding Corp. reported total revenue of $183.5 million.
• Non-GAAP operating income for Q3 2025 reached $47.2 million, or a 26% margin, showing operating leverage despite the ongoing costs.
• Security ARR hit $216 million as of September 30, 2025, which is a 44% year-over-year growth, indicating that R&D spend is translating into higher-value revenue streams.

Finance: draft 13-week cash view by Friday.

Jamf Holding Corp. (JAMF) - Canvas Business Model: Revenue Streams

You're looking at the core engine of Jamf Holding Corp.'s financial performance, which is overwhelmingly subscription-based. This model is what gives the company its predictable, high-quality revenue stream, and honestly, it's the key to its valuation.

Subscription Revenue (primary source, TTM ARR $728.6 million)

The bedrock here is the Annual Recurring Revenue (ARR), which hit $728.6 million as of September 30, 2025, representing a 16% increase year-over-year. This recurring revenue is the dominant driver, making up approximately 98% of total revenue in Q1 2025. You see this stickiness reflected in the Net Retention Rate, which was a healthy 103% as of Q2 2025. This means existing customers, on average, spent more than they did the prior year, which is exactly what you want to see in a subscription model.

Here's a quick look at the ARR trajectory leading up to Q3 2025:

Metric	As of Q1 2025	As of Q2 2025	As of Q3 2025
Total ARR	$658 million	$710.0 million	$728.6 million
Total ARR YoY Growth	9%	14%	16%

Security Solutions ARR (fastest growth, approximately $220 million)

The security segment is where the action is, showing the fastest growth and driving platform adoption. As of the end of Q3 2025, Security ARR reached $216 million. That figure represents 30% of the total ARR base. The growth rate for this segment was a massive 44% year-over-year in Q3 2025. This acceleration is key; it's up from 29% of total ARR in Q2 2025 (at $203 million in Security ARR).

• Security ARR as of September 30, 2025: $216 million.
• Security ARR YoY Growth (Q3 2025): 44%.
• Security ARR as a percentage of Total ARR (Q3 2025): 30%.

Cross-sell and upsell of platform solutions (e.g., Identity Automation)

The growth in Security ARR is directly tied to the successful cross-sell and upsell of platform solutions, especially following the acquisition of Identity Automation on April 1, 2025. This acquisition added dynamic identity management capabilities, which feeds directly into the higher-value security offerings. The momentum is clear: net new ARR growth accelerated for the first time since Q2 2022 (excluding FX) in Q1 2025. The strategy is to move customers from just device management to a broader, stickier platform that includes security and identity automation, which naturally drives up the average ARR per customer.

Professional services and training fees

This is the less strategic part of the revenue mix. To be fair, less strategic revenue sources, which include services and licenses, continued to show year-over-year declines in Q1 2025, consistent with the company's strategic pivot toward pure subscription. While specific dollar amounts for professional services and training fees aren't broken out separately in the latest reports, they fall under this category, meaning they are not the focus for future growth.

Finance: draft 13-week cash view by Friday.