Jamf Holding Corp. (JAMF): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário em rápida evolução do gerenciamento de mobilidade corporativa, a Jamf Holding Corp. surgiu como uma força transformadora, revolucionando como as organizações gerenciam e seguram os dispositivos da Apple. Ao criar uma plataforma sofisticada e nativa em nuvem que se integra perfeitamente ao ecossistema da Apple, a JAMF oferece às empresas um nível sem precedentes de controle, segurança e eficiência no gerenciamento de dispositivos. Seu inovador modelo de negócios Canvas revela uma abordagem estratégica que não apenas atende às complexas necessidades tecnológicas das empresas modernas, mas também fornece uma solução escalável e amigável que capacita os departamentos de TI em diversas indústrias.

Jamf Holding Corp. (JAMF) - Modelo de negócios: Parcerias -chave

Apple Inc. Parceria

Parceiro de tecnologia primária: Apple Inc.

Métrica de Parceria	Detalhes específicos
Duração da parceria	Desde 2002
Cobertura do ecossistema da Apple	100% das plataformas de gerenciamento de dispositivos Apple
Status de parceiro autorizado da Apple Enterprise	Parceiro de gerenciamento de mobilidade corporativa verificado

Provedores de serviços em nuvem

Parcerias estratégicas de infraestrutura em nuvem

Provedor de nuvem	Nível de integração	Escopo de serviço
Microsoft Azure	Integração completa	Gerenciamento e implantação em nuvem
Amazon Web Services	Apoio abrangente	Serviços de infraestrutura em nuvem
Plataforma do Google Cloud	Integração parcial	Soluções de mobilidade corporativa

Integradores de software de gerenciamento de mobilidade corporativa (EMM)

• VMware AirWatch
• Microsoft Intune
• IBM MAAS360
• MobileIron

Provedores de serviços gerenciados e empresas de consultoria de TI

Categoria de provedor	Número de parceiros	Alcance geográfico
Global MSP Partners	127	América do Norte, Europa, Ásia-Pacífico
Empresas regionais de consultoria de TI	243	Vários mercados internacionais

Integradores de sistemas globais e revendedores

• Deloitte
• Accenture
• Kpmg
• Pwc
• Tech Mahindra

Ecossistema total de parceria: Mais de 500 parceiros estratégicos de tecnologia e serviço globalmente.

Jamf Holding Corp. (JAMF) - Modelo de negócios: Atividades -chave

Desenvolvendo o software de gerenciamento e segurança de dispositivos Apple

No quarto trimestre 2023, a JAMF relatou 69.126 clientes organizacionais usando suas soluções de gerenciamento de dispositivos Apple. A empresa investiu US $ 130,1 milhões em pesquisa e desenvolvimento durante o ano fiscal de 2023.

Métricas de desenvolvimento de software	2023 dados
Despesas de P&D	US $ 130,1 milhões
Equipe de engenharia de software	Aproximadamente 500 funcionários
Lançamentos anuais de software	4-6 atualizações principais da plataforma

Fornecendo soluções de gerenciamento de dispositivos móveis baseados em nuvem

A plataforma em nuvem da JAMF suporta mais de 29,4 milhões de dispositivos gerenciados da Apple em todo o mundo em dezembro de 2023.

• Infraestrutura em nuvem alimentada pela Amazon Web Services (AWS)
• Garantia de tempo de atividade de 99,99% para clientes corporativos
• Suporte para plataformas iOS, iPados, macOS e TvOS

Criando plataformas de gerenciamento de mobilidade corporativa

A empresa gerou US $ 583,7 milhões em receita total para o ano fiscal de 2023, com 95% derivados de serviços de assinatura recorrentes.

Métricas da plataforma corporativa	2023 Estatísticas
Total de clientes	69.126 organizações
Porcentagem de receita recorrente	95%
Taxa média de retenção de clientes	125%

Oferecendo atualizações contínuas de software e patches de segurança

O JAMF lança patches de segurança e o software atualiza uma média de 12 a 16 vezes por ano em seu portfólio de produtos.

Conduzindo pesquisa e desenvolvimento para ferramentas inovadoras de gerenciamento de TI

Em 2023, o JAMF se concentrou nas integrações de IA e aprendizado de máquina, com 22% do orçamento de P&D alocado para o desenvolvimento de tecnologia emergente.

Áreas de foco em P&D	2023 porcentagem de investimento
Aprimoramento da plataforma principal	48%
AI e aprendizado de máquina	22%
Inovação em segurança	18%
Desenvolvimento de novos produtos	12%

Jamf Holding Corp. (JAMF) - Modelo de negócios: Recursos -chave

Plataforma de software proprietária

A Plataforma de Software Jamf Pro gerencia 24,7 milhões de dispositivos de Apple nos setores empresariais e educacionais a partir do terceiro trimestre de 2023. Receita recorrente anual (ARR) relacionada à plataforma: US $ 548,3 milhões.

Métrica da plataforma	Valor
Total de dispositivos de maçã gerenciados	24,7 milhões
Plataforma arr	US $ 548,3 milhões
Base de clientes corporativos	Mais de 67.000

Equipes de engenharia de software e desenvolvimento de produtos

A partir de 2023, o JAMF emprega 1.100 funcionários totais, com aproximadamente 40% dedicados ao desenvolvimento de engenharia e produto.

• Equipe total de engenharia: 440 profissionais
• Orçamento de desenvolvimento de produtos: US $ 87,2 milhões em 2023
• Despesas de pesquisa e desenvolvimento: 22,3% da receita total

Infraestrutura em nuvem e pilha de tecnologia

O JAMF utiliza infraestrutura de várias nuvens com foco primário nos Serviços da Web do Microsoft Azure e da Amazon (AWS).

Métrica de infraestrutura	Valor
Provedores de serviços em nuvem	Microsoft Azure, AWS
Investimento anual de infraestrutura em nuvem	US $ 16,5 milhões
Data Centers globais	7 locais

Portfólio de propriedade intelectual

Jamf segura 42 patentes registradas Especificamente relacionado às tecnologias de gerenciamento de dispositivos da Apple.

• Total de patentes: 42
• Categorias de patentes: gerenciamento de dispositivos, segurança, integração
• Investimento anual de IP: US $ 3,2 milhões

Recursos de dados e análises do cliente

O JAMF processa mais de 1,2 petabytes de dados de gerenciamento de dispositivo do cliente anualmente.

Métrica de análise de dados	Valor
Processamento anual de dados	1.2 Petabytes
Terminais de monitoramento de dispositivos em tempo real	24,7 milhões
Investimento da plataforma de análise	US $ 12,6 milhões

Jamf Holding Corp. (JAMF) - Modelo de negócios: proposições de valor

Gerenciamento de dispositivos Apple simplificado para empresas

O JAMF fornece soluções abrangentes de gerenciamento de dispositivos com as seguintes métricas -chave:

Métrica	Valor
Total de clientes corporativos	62.300 a partir do quarto trimestre 2023
Dispositivos da Apple gerenciados	24,4 milhões de dispositivos
Receita recorrente anual	US $ 578,6 milhões em 2023

Segurança e conformidade aprimoradas para ambientes móveis corporativos

Os recursos de segurança incluem:

• Recursos de implantação zero-touch
• Proteção avançada de ameaças
• Monitoramento de conformidade no ecossistema de dispositivos

Capacidade de segurança	Cobertura
Proteção do terminal	100% de compatibilidade do dispositivo Apple
Monitoramento de conformidade	Avaliação de risco em tempo real

Integração perfeita com o ecossistema de maçã

Recursos de integração suportados por:

• Estrutura nativa da Apple MDM
• Integração direta do Apple Business Manager
• Suporte para iOS, macOS, iPados, plataformas de tvOS

Controle e monitoramento centralizado de dispositivos corporativos

Os recursos de gerenciamento incluem:

Recurso de controle	Escopo
Gerenciamento de dispositivo remoto	Implantação global da empresa
Distribuição de software	Implantação de aplicativos instantâneos
Rastreamento de inventário de dispositivos	Monitoramento de ativos em tempo real

Interface de gerenciamento amigável e intuitiva

Métricas de design de interface:

• Taxa de satisfação do usuário de 90%
• Configurações de painel personalizáveis
• Abordagem de gerenciamento de um pano único de vidro

Jamf Holding Corp. (JAMF) - Modelo de Negócios: Relacionamentos do Cliente

Portal de suporte on-line de autoatendimento

O JAMF fornece um portal de suporte on -line abrangente com as seguintes métricas -chave:

Recurso do portal	Dados quantitativos
Artigos da Base de Conhecimento Total	3,500+
Usuários médios mensais do portal	45,000
Taxa de resolução de autoatendimento	68%

Gerenciamento dedicado ao sucesso do cliente

A abordagem de sucesso do cliente da JAMF inclui:

• Gerentes de conta dedicados para clientes corporativos
• Tamanho da equipe de sucesso do cliente de 125 profissionais
• Taxa média de retenção de clientes de 95%

Base de conhecimento orientada pela comunidade

Estatísticas da plataforma comunitária de Jamf:

Métrica comunitária	Valor
Total de membros da comunidade	87,000+
Usuários mensais da comunidade ativa	22,500
Soluções geradas pela comunidade	1.200+ por trimestre

Webinars regulares de produtos e sessões de treinamento

Treinamento de Jamf e engajamento de seminários on -line:

• Webinars mensais conduzidos: 12-15
• Participantes totais anuais do webinar: 48.000
• Atendimento médio de webinar: 350 participantes

Suporte personalizado de integração e implementação

Métricas de serviço de integração:

Métrica de integração	Valor
Tempo médio de integração	21 dias
Especialistas em integração dedicados	65
Pontuação de satisfação do cliente	4.7/5

Jamf Holding Corp. (JAMF) - Modelo de Negócios: Canais

Equipe de vendas diretas

No quarto trimestre 2023, a JAMF relatou uma equipe de vendas direta de 620 representantes de vendas em todo o mundo. A equipe de vendas gerou US $ 583,4 milhões em receita recorrente anual (ARR) para o ano fiscal de 2023.

Métricas de canal de vendas	2023 dados
Total de representantes de vendas	620
Receita recorrente anual	US $ 583,4 milhões
Cota de vendas médias por representante	$940,645

Site on-line e plataforma de comércio eletrônico

A plataforma on -line da JAMF processou 42% do total de transações de software em 2023, com 1,2 milhão de visitantes únicos mensalmente.

• Tráfego do site: 1,2 milhão de visitantes únicos mensais
• Porcentagem de transações online: 42%
• Valor médio da transação online: $ 4.250

Modelo de distribuição de software como serviço (SaaS)

Em 2023, a receita de SaaS da JAMF atingiu US $ 456,2 milhões, representando 78% da receita total da empresa.

Métricas de distribuição de SaaS	2023 desempenho
Receita total de SaaS	US $ 456,2 milhões
Porcentagem da receita total	78%
Número de assinantes de SaaS	67,500

Mercados de parceiros de tecnologia

O JAMF colaborou com 87 parceiros de tecnologia em 2023, gerando US $ 124,6 milhões através de canais parceiros.

• Total Technology Partners: 87
• Receita do canal de parceiros: US $ 124,6 milhões
• Receita média por parceiro: US $ 1,43 milhão

Marketing digital e publicidade online

A JAMF investiu US $ 42,3 milhões em marketing digital durante 2023, alcançando um custo de aquisição de clientes de US $ 1.850 por cliente corporativo.

Métricas de marketing digital	2023 dados
Gastos de marketing digital total	US $ 42,3 milhões
Custo de aquisição do cliente	$1,850
Taxa de conversão de marketing digital	3.7%

Jamf Holding Corp. (JAMF) - Modelo de negócios: segmentos de clientes

Departamentos de TI da empresa

A partir do quarto trimestre 2023, o JAMF atende a aproximadamente 67.000 clientes da empresa global. A base de clientes corporativos da empresa inclui 48% das empresas da Fortune 500 utilizando suas soluções de gerenciamento de dispositivos Apple.

Métricas do segmento corporativo	Dados quantitativos
Total de clientes corporativos	67,000
Fortuna 500 penetração	48%
Valor médio anual do contrato	$35,200

Instituições educacionais

O JAMF suporta 41% das escolas de ensino fundamental e médio nos Estados Unidos e gerencia mais de 25 milhões de dispositivos educacionais em todo o mundo.

• Penetração de mercado K-12: 41%
• Dispositivos educacionais totais gerenciados: 25 milhões
• Clientes do ensino superior: 3.200 instituições

Organizações de saúde

A JAMF fornece soluções de gerenciamento de dispositivos para 35% das organizações de saúde na América do Norte.

Métricas do segmento de saúde	Dados quantitativos
Participação de mercado de saúde norte -americana	35%
Total de clientes de saúde	5,600

Agências governamentais

O JAMF atende a 22% das agências do governo federal e estadual nos Estados Unidos.

• Clientes da agência governamental: 1.800
• Penetração do governo federal: 15%
• Penetração do governo do estado: 7%

Pequenas e médias empresas

O JAMF suporta aproximadamente 40.000 empresas pequenas e médias com ecossistemas de dispositivos Apple.

Métricas de segmento SMB	Dados quantitativos
Total de clientes SMB	40,000
Custo médio de gerenciamento de dispositivos	US $ 18 por dispositivo/mês

Jamf Holding Corp. (JAMF) - Modelo de negócios: estrutura de custos

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2023, o JAMF registrou despesas de P&D de US $ 119,3 milhões, representando 32,8% da receita total.

Ano fiscal	Despesas de P&D	Porcentagem de receita
2023	US $ 119,3 milhões	32.8%
2022	US $ 103,6 milhões	33.2%

Manutenção da infraestrutura em nuvem

Os custos de manutenção da infraestrutura em nuvem da JAMF para 2023 foram de aproximadamente US $ 42,7 milhões.

• Amazon Web Services (AWS) Provedor de infraestrutura em nuvem primária
• Plataforma de nuvem secundária do Microsoft Azure

Investimentos de vendas e marketing

As despesas de vendas e marketing de 2023 totalizaram US $ 188,2 milhões, representando 51,7% da receita total.

Ano fiscal	Vendas & Despesas de marketing	Porcentagem de receita
2023	US $ 188,2 milhões	51.7%
2022	US $ 170,1 milhões	54.5%

Compensação dos funcionários

A compensação total dos funcionários em 2023 foi de US $ 213,6 milhões, incluindo salários, bônus e compensação baseada em ações.

• Funcionário médio funcionário: 1.350
• Compensação média por funcionário: US $ 158.222

Parcerias de licenciamento e tecnologia de software

A parceria de tecnologia e os custos de licenciamento de software para 2023 foram estimados em US $ 23,5 milhões.

Tipo de parceria	Custo anual estimado
Apple Technology Partnership	US $ 12,3 milhões
Licenciamento de integração da Microsoft	US $ 6,8 milhões
Outras parcerias de tecnologia	US $ 4,4 milhões

Jamf Holding Corp. (JAMF) - Modelo de negócios: fluxos de receita

Licenciamento de SaaS baseado em assinatura

A JAMF registrou receita total de US $ 583,5 milhões para o ano fiscal de 2022. A receita de assinatura representou 89% da receita total, o que é de aproximadamente US $ 519,31 milhões.

Tipo de receita	Valor (2022)	Percentagem
Receita de assinatura	US $ 519,31 milhões	89%
Receita de Serviços Profissionais	US $ 64,19 milhões	11%

Taxas de gerenciamento por dispositivo

O JAMF cobra taxas de gerenciamento por dispositivo com base no tipo de dispositivo e complexidade de gerenciamento.

• A licença de gerenciamento de dispositivos Apple varia de US $ 4 a US $ 12 por dispositivo por mês
• Os preços no nível da empresa varia de acordo com a contagem total de dispositivos e os requisitos específicos

Pacotes de software em nível corporativo

O JAMF oferece pacotes corporativos em camadas com diferentes estruturas de preços:

Nível do pacote	Custo anual estimado	Principais recursos
Jamf Pro	$19,999 - $49,999	Gerenciamento avançado de dispositivos
Jamf agora	$ 2 - $ 12 por dispositivo/mês	Solução pequena a média

Serviços profissionais e consultoria

A receita de serviços profissionais para 2022 foi de US $ 64,19 milhões, representando 11% da receita total.

Módulos de segurança e conformidade adicionais

Módulos de segurança adicionais com preços separadamente:

• JAMF Protect: aproximadamente US $ 10 por dispositivo por mês
• Defesa de ameaça de atolamento: US $ 6 a US $ 15 por dispositivo por mês

Jamf Holding Corp. (JAMF) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Jamf Holding Corp. for managing their Apple fleet. It boils down to delivering specialized, high-value services for a specific, growing ecosystem.

Unified management and security for Apple-first environments

Jamf Holding Corp. specializes in offering a comprehensive management and security solution tailored specifically for Apple-first environments. This focus translates directly into financial performance that reflects customer commitment. For instance, Annual Recurring Revenue (ARR) reached $728.6 million as of the third quarter of 2025, showing a 16% year-over-year increase. Also, the Net Retention Rate remained strong at 103% as of the second quarter of 2025, indicating existing customers are expanding their use of Jamf Holding Corp. services. The security segment is a major driver here; Security ARR hit $203 million in Q2 2025, marking a 40% year-over-year growth, and now represents 29% of the total ARR. Security ARR was $162 million in Q1 2025, representing 25% of total ARR then.

Enterprise-secure, consumer-simple user experience

The value proposition here is delivering enterprise-grade security without bogging down the user experience that Apple users expect. The financial evidence of this high-value delivery is seen in the gross margins. For Q3 2025, Jamf Holding Corp. reported a non-GAAP gross profit of $148.1 million, which is 81% of total revenue. In the prior quarter, Q2 2025, the non-GAAP gross profit was $141.6 million, or 80% of total revenue. This high margin shows the efficiency of delivering software that users find simple to adopt and use, which helps IT maintain compliance and security without friction.

Zero-Touch Deployment and lifecycle management

This is about getting devices into users' hands ready to work, immediately secure, and configured correctly, all without IT ever physically touching the hardware. Jamf Holding Corp. achieves this through seamless integration with Apple's native programs. You use the platform's integration with Apple Business Manager and Apple School Manager to automate device enrollment, app deployment, updates, and permission setting from one central spot. This automation directly reduces administrative overhead, which is a key component of the total cost of ownership benefit for Apple devices in the enterprise.

Segment-specific platforms (Jamf for K-12, Jamf for SMB)

Jamf Holding Corp. tailors its offering to specific user bases, moving beyond a one-size-fits-all approach. They launched platform solutions specifically for different needs. For example, they offer Jamf for K-12, which is tailored for education organizations. Also available are Jamf for Small Business, aimed at organizations with fewer than 250 employees, and Jamf for Mac, targeting commercial organizations with over 1000 employees. The acquisition of Identity Automation for $215 million in early 2025 specifically strengthens their position in verticals like education and healthcare by adding dynamic identity management capabilities.

Here's a quick look at how the core revenue and growth metrics evolved across the first three quarters of fiscal year 2025, showing the realized value of these propositions:

Metric	Q1 2025	Q2 2025	Q3 2025
Total Revenue	$167.6 million	$176.5 million	$183.5 million
Annual Recurring Revenue (ARR)	$657.9 million	$710.0 million	$728.6 million
Security ARR	$162 million	$203 million	Data not specified
Year-over-Year Revenue Growth	10%	15%	15% (vs Q3 2024)

The company's market capitalization stood at $1.73 billion as of December 2025, with the stock trading around $12.97.

Jamf Holding Corp. (JAMF) - Canvas Business Model: Customer Relationships

You're managing a large fleet of Apple devices in a complex enterprise environment; that's where Jamf Holding Corp.'s dedicated customer relationship focus really shows. The company understands that your IT administrators are long-tenured experts who need deep, reliable integration, not just a quick fix. This focus on the core technical user drives stickiness.

For your larger Enterprise accounts, the relationship is definitely high-touch. Jamf Holding Corp. has been increasing investment and resources specifically to support Enterprise customers, recognizing they deliver higher growth, stronger retention, and greater return on investment. You see this in the dedicated direct sales teams engaging with prospective clients, who are instrumental in understanding the specific needs of large organizations. Furthermore, your reliance on their support is high; any failure to maintain expected support levels could hurt expansion and retention, especially since many enterprise customers require high levels of focused support, including premium support offerings, to fully realize product benefits.

The approach for Small to Midsize Businesses (SMB) is different, though. As part of its strategic reinvestment plan, Jamf Holding Corp. is working to Simplify approach to SMB by scaling through the channel while simultaneously developing a more automated customer solution and experience to deliver greater customer value and improve operational efficiency. This means you, as an SMB, might experience a more streamlined, self-service path compared to the bespoke attention given to the largest accounts.

The proof of this relationship strategy, which spans both high-touch and scaled models, is evident in the retention numbers. Customers who stay and expand their use of Jamf Holding Corp.'s platform are the bedrock of their recurring revenue base. Here's a snapshot of the financial health tied to these relationships as of late 2025:

Metric	Value (as of Q3 2025)	Value (as of TTM ended Q2 2025)
Dollar-based Net Retention Rate	104%	103%
Total Annual Recurring Revenue (ARR)	$728.6 million	$710.0 million
Security ARR Growth (YoY)	44%	40%
Total Revenue (Q3 2025)	$183.5 million	$176.5 million (Q2 2025)

That 103% dollar-based net retention rate for the trailing twelve months ended June 30, 2025, tells you that even after accounting for any churn, the remaining customers expanded their spending enough to grow the base by 3%. Also, the growth in Security ARR, hitting $216 million as of September 30, 2025, shows that customers are adopting more of the platform solutions, which is a key indicator of successful upselling and cross-selling within the existing base.

The focus on customer success is also reflected in their operational alignment:

• Increasing investment and resources to support Enterprise customers.
• Developing a more automated customer solution and experience for SMBs.
• International revenue growth reached 15% year-over-year in Q2 2025, showing global customer adoption is strong.
• The company's sales strategy relies on positive recommendations and referrals from existing customers.

Finance: draft 13-week cash view by Friday.

Jamf Holding Corp. (JAMF) - Canvas Business Model: Channels

Global Partner Program (channel-first strategy)

Jamf Holding Corp. achieved a 5-Star Rating in the 2025 CRN Partner Program Guide. The Jamf Global Partner Program reaches partners in over 70 countries worldwide. The program has seen more than doubled the number of partners in the first twelve months of its launch. As of September 2025, there was an over 50% year-over-year increase in partner-driven deal registration. The strategic reinvestment plan for 2025 includes SMB channel optimization. The company is reallocating resources to expand channel partnerships, particularly in the U.S., targeting commercial and SMB segments.

Metric	Value/Status (Late 2025 Context)
CRN Partner Program Rating	5-Star Award in 2025
Global Reach	Partners in over 70 countries
Partner Count Growth (YoY Launch)	More than doubled
Partner-Driven Deal Registration Growth (YoY)	Over 50% increase

Direct Enterprise Sales Force

The strategic reinvestment plan for 2025 includes a go-to-market enhancement prioritizing enterprise customers. Management is reallocating resources to scale enterprise sales talent. The company is targeting higher retention and growth in commercial segments through this focus.

Online platform for self-service and SMB adoption

The strategic reinvestment plan involves simplifying the approach for Small to Medium Business (SMB) customers through channel partners and automation. Jamf Business Plan achieved year-over-year Annual Recurring Revenue (ARR) growth of over 50% as of the end of fiscal year 2024. Jamf Pro and Jamf Business Plan are available in the Azure Marketplace.

• Jamf Business Plan ARR Growth (FY2024 YoY): Over 50%
• Platform Availability: Azure Marketplace

Apple's own distribution ecosystem

Jamf Holding Corp. ended the second quarter of 2025 with total Annual Recurring Revenue (ARR) of $710.0 million. Security ARR as of June 30, 2025, was $203 million, representing 29% of total ARR. For the third quarter of 2025, total ARR reached $728.6 million.

Jamf Holding Corp. (JAMF) - Canvas Business Model: Customer Segments

You're looking at where Jamf Holding Corp. focuses its sales and development efforts as of late 2025. Honestly, the customer base isn't just one big blob; they segment their approach because a school district's needs are defintely different from a Fortune 100 tech firm's.

Enterprise Businesses (increased investment focus)

The Enterprise segment is where Jamf Holding Corp. is putting significant muscle, especially around platform solutions that drive security uptake. You see this focus reflected in the Security ARR, which hit $216 million as of September 30, 2025, making up 30% of the total Annual Recurring Revenue (ARR) of $728.6 million. This acceleration in security revenue, up 44% year-over-year for Security ARR in Q3 2025, shows that large businesses are prioritizing endpoint protection for their Apple fleets. The company is pushing its platform strategy here to capture more wallet share beyond just basic management.

Education sector (K-12 being a key vertical)

Education remains a bedrock for Jamf Holding Corp., and K-12 is a major vertical within that. The company specifically launched Jamf for K-12 as one of its segment-specific platforms. Furthermore, the acquisition of Identity Automation, which closed in April 2025, directly bolsters capabilities relevant to both education and healthcare by adding advanced identity and access management tools. While we don't have a specific revenue split for K-12, the strategic investment here suggests it's a high-volume, high-touch area for them.

Small to Midsize Businesses (SMB)

For smaller organizations, Jamf Holding Corp. tailors its offering with the Jamf for Small Business platform. These customers often need simplicity and speed, which aligns with the core value proposition of managing Apple devices right out of the box. The overall customer count, which stood at over 76,500 at the end of 2024, is supported by this segment, even if the larger enterprises drive more of the high-dollar ARR growth. It's about broad market coverage, you see.

Government and Healthcare organizations

Government and Healthcare organizations are critical, especially given the stringent security and compliance needs they face. The company's focus on security ARR growth is highly relevant here. We know Jamf Holding Corp. has been working toward compliance with programs like StateRAMP, which is key for securing government contracts. The integration of Identity Automation also helps serve the complex access control requirements common in hospital systems. These sectors value the platform's ability to manage and secure devices without needing physical access, which is a big plus for remote or distributed workforces in these fields.

Here's a quick look at the overall scale supporting these segments as of late 2025:

Metric	Value (Q3 2025 or Latest Available)	Context
Total Customers	Over 76,500 (End of 2024)	Total organizations served globally.
Total Devices on Platform	Over 33.2 million (End of 2024)	Total endpoints managed across all segments.
Total ARR	$728.6 million (Q3 2025)	Represents the recurring revenue base.
Security ARR	$216 million (Q3 2025)	A key growth driver across Enterprise and regulated sectors.
International Revenue Growth	15% Year-over-Year (Q2 2025)	Indicates global adoption outside the US.

The company's product strategy is clearly segment-aware, aiming to provide tailored value propositions:

• Jamf for Mac
• Jamf for Mobile
• Jamf for K-12
• Jamf for Small Business

If onboarding takes 14+ days, churn risk rises, especially in the SMB space where IT resources are thin.

Jamf Holding Corp. (JAMF) - Canvas Business Model: Cost Structure

You're looking at the major drains on Jamf Holding Corp.'s cash flow as they push platform innovation and realign their go-to-market strategy. Honestly, for a company in this growth phase, high operating expenses are expected, but you need to watch where the dollars are actually going.

The Cost Structure is heavily influenced by investment in the core product and the sales engine. Research and Development (R&D) is a key cost driver, fueling platform innovation and the security features that are becoming a larger part of their Annual Recurring Revenue (ARR). Similarly, Sales and Marketing (S&M) expenses are significant, especially as they execute the strategic reinvestment plan announced in mid-2025 to enhance growth in Enterprise and simplify the SMB approach, which involved workforce reductions.

Here are the concrete numbers we can pull from the latest filings and announcements as of late 2025:

• Restructuring Charges: Jamf Holding Corp. estimated it would incur charges of approximately $11.0 to $12.5 million in connection with a workforce reduction announced in July 2025.
• The company expected that most of these restructuring charges would be incurred in the third quarter of 2025.
• These restructuring charges are intended to be excluded from certain of the company's non-GAAP financial measures.

Stock-based compensation (SBC) remains a substantial non-cash expense, used to align employee interests with shareholder value. While you mentioned a planned figure of $105.0 million, the guidance provided earlier in 2025 for the full fiscal year was slightly different, which you should definitely track:

Cost Component	Period/Scope	Reported/Planned Amount (USD)
Stock-based Compensation and related payroll taxes (Guidance)	Full Fiscal Year 2025	Approximately $112.5 million
Restructuring Charges (Estimated)	Q3 2025 Incurrence	$11.0 million to $12.5 million

For the nine months ended September 30, 2025, the reported GAAP operating expenses give you a sense of the scale of R&D and S&M, though these figures are presented in thousands in the source documents, which seems low relative to revenue, so you must cross-reference with the non-GAAP figures for a full picture. Still, these are the reported components:

Expense Category	Period Ended September 30, 2025	Amount (in thousands)
Sales and marketing	Nine Months	$2,038
Research and development	Nine Months	$1,570

The focus on platform innovation means R&D costs are structural. Also, remember that Sales and marketing expenses consist primarily of personnel costs, sales commissions, and general promotional activities. The go-to-market realignment is directly reflected in these personnel and severance costs.

• For the third quarter of 2025, Jamf Holding Corp. reported total revenue of $183.5 million.
• Non-GAAP operating income for Q3 2025 reached $47.2 million, or a 26% margin, showing operating leverage despite the ongoing costs.
• Security ARR hit $216 million as of September 30, 2025, which is a 44% year-over-year growth, indicating that R&D spend is translating into higher-value revenue streams.

Finance: draft 13-week cash view by Friday.

Jamf Holding Corp. (JAMF) - Canvas Business Model: Revenue Streams

You're looking at the core engine of Jamf Holding Corp.'s financial performance, which is overwhelmingly subscription-based. This model is what gives the company its predictable, high-quality revenue stream, and honestly, it's the key to its valuation.

Subscription Revenue (primary source, TTM ARR $728.6 million)

The bedrock here is the Annual Recurring Revenue (ARR), which hit $728.6 million as of September 30, 2025, representing a 16% increase year-over-year. This recurring revenue is the dominant driver, making up approximately 98% of total revenue in Q1 2025. You see this stickiness reflected in the Net Retention Rate, which was a healthy 103% as of Q2 2025. This means existing customers, on average, spent more than they did the prior year, which is exactly what you want to see in a subscription model.

Here's a quick look at the ARR trajectory leading up to Q3 2025:

Metric	As of Q1 2025	As of Q2 2025	As of Q3 2025
Total ARR	$658 million	$710.0 million	$728.6 million
Total ARR YoY Growth	9%	14%	16%

Security Solutions ARR (fastest growth, approximately $220 million)

The security segment is where the action is, showing the fastest growth and driving platform adoption. As of the end of Q3 2025, Security ARR reached $216 million. That figure represents 30% of the total ARR base. The growth rate for this segment was a massive 44% year-over-year in Q3 2025. This acceleration is key; it's up from 29% of total ARR in Q2 2025 (at $203 million in Security ARR).

• Security ARR as of September 30, 2025: $216 million.
• Security ARR YoY Growth (Q3 2025): 44%.
• Security ARR as a percentage of Total ARR (Q3 2025): 30%.

Cross-sell and upsell of platform solutions (e.g., Identity Automation)

The growth in Security ARR is directly tied to the successful cross-sell and upsell of platform solutions, especially following the acquisition of Identity Automation on April 1, 2025. This acquisition added dynamic identity management capabilities, which feeds directly into the higher-value security offerings. The momentum is clear: net new ARR growth accelerated for the first time since Q2 2022 (excluding FX) in Q1 2025. The strategy is to move customers from just device management to a broader, stickier platform that includes security and identity automation, which naturally drives up the average ARR per customer.

Professional services and training fees

This is the less strategic part of the revenue mix. To be fair, less strategic revenue sources, which include services and licenses, continued to show year-over-year declines in Q1 2025, consistent with the company's strategic pivot toward pure subscription. While specific dollar amounts for professional services and training fees aren't broken out separately in the latest reports, they fall under this category, meaning they are not the focus for future growth.

Finance: draft 13-week cash view by Friday.