KeyCorp (KEY): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

KeyCorp (Key) surge como una potencia financiera dinámica, navegando estratégicamente el complejo panorama de la banca moderna a través de su innovador lienzo de modelo de negocio. Al combinar los servicios bancarios tradicionales con soluciones digitales de vanguardia, KeyCorp ofrece experiencias financieras integrales que atienden a diversos segmentos de clientes, desde clientes minoristas individuales hasta grandes entidades corporativas. Su enfoque único integra asociaciones estratégicas, infraestructura tecnológica avanzada y propuestas de valor centradas en el cliente, posicionándolas como una institución financiera versátil y con visión de futuro en el mercado competitivo actual.

KeyCorp (clave) - Modelo de negocio: asociaciones clave

Alianzas estratégicas con empresas de tecnología financiera

KeyCorp ha establecido asociaciones de tecnología estratégica con los siguientes proveedores de tecnología financiera:

Pareja	Enfoque tecnológico	Año de implementación
Fiserv	Plataforma bancaria central	2022
Tartán	Integración bancaria digital	2023
Finastra	Gestión de riesgos empresariales	2022

Asociaciones con proveedores de seguros

KeyCorp colabora con socios de seguros para ofrecer servicios financieros integrales:

• The Hartford Financial Services Group - Seguro comercial
• Seguro progresivo - productos de seguro personal
• AIG - Soluciones de gestión de riesgos corporativos

Asociaciones locales de negocios y comunitarios

KeyCorp mantiene una participación comunitaria significativa a través de asociaciones estratégicas locales:

Tipo de asociación	Número de asociaciones	Inversión anual
Desarrollo de pequeñas empresas	127	$ 12.4 millones
Desarrollo económico comunitario	89	$ 8.7 millones

Asociaciones de proveedores de tecnología

La infraestructura bancaria digital de KeyCorp es compatible con los proveedores de tecnología clave:

• Microsoft Azure - Infraestructura en la nube
• Salesforce - Gestión de relaciones con el cliente
• IBM - Soluciones de ciberseguridad
• Servicios web de Amazon - Computación en la nube

KeyCorp (clave) - Modelo de negocio: actividades clave

Servicios de banca minorista y comercial

A partir del cuarto trimestre de 2023, KeyCorp informó activos totales de $ 189.5 mil millones. El banco atiende a aproximadamente 2 millones de clientes minoristas y 500,000 clientes de banca comercial en 15 estados.

Categoría de servicio bancario	Ingresos anuales (2023)	Segmento de clientes
Cuentas corrientes personales	$ 412 millones	Clientes minoristas
Cuentas corrientes de negocios	$ 276 millones	Clientes comerciales
Préstamo hipotecario	$ 684 millones	Residencial/comercial

Aviso de gestión de patrimonio e inversiones

La división de gestión de patrimonio de KeyCorp gestiona aproximadamente $ 45.3 mil millones en activos del cliente a partir de 2023.

• Valor promedio de la cartera de clientes: $ 1.2 millones
• Cuentas de asesoramiento de inversiones totales: 87,500
• Ingresos anuales de Wealth Management: $ 623 millones

Desarrollo de la plataforma de banca digital

KeyCorp invirtió $ 187 millones en infraestructura de tecnología digital en 2023.

Métrica de banca digital	2023 rendimiento
Usuarios de banca móvil	1.4 millones
Volumen de transacciones en línea	42.6 millones de transacciones
Ingresos bancarios digitales	$ 276 millones

Gestión de riesgos y monitoreo de cumplimiento

KeyCorp asignó $ 214 millones a operaciones de riesgo y cumplimiento en 2023.

• Personal de cumplimiento: 620 empleados
• Presupuesto anual de cumplimiento regulatorio: $ 89 millones
• Inversión en tecnología de gestión de riesgos: $ 42 millones

Originación de préstamo y evaluación de crédito

En 2023, KeyCorp procesó originaciones totales del préstamo de $ 52.4 mil millones.

Categoría de préstamo	Originaciones totales	Tasa de aprobación promedio
Préstamos comerciales	$ 31.2 mil millones	62%
Préstamos al consumo	$ 21.2 mil millones	68%

KeyCorp (clave) - Modelo de negocio: recursos clave

Red de sucursal extensa

A partir del cuarto trimestre de 2023, KeyCorp opera 1.089 sucursales totales en 15 estados, principalmente en el medio oeste y el noreste de los Estados Unidos. El banco mantiene una presencia física significativa en Ohio, Nueva York, Washington, Colorado y Maine.

Estado	Número de ramas
Ohio	413
Nueva York	237
Washington	156
Colorado	122
Maine	89

Tecnología de banca digital avanzada

KeyCorp ha invertido $ 187 millones en infraestructura de banca digital en 2023. Las plataformas digitales del banco incluyen:

• Aplicación de banca móvil con 2.4 millones de usuarios activos
• Plataforma de banca en línea que admite 3.1 millones de cuentas de clientes
• Manejo del sistema de procesamiento de transacciones digitales más de 45 millones de transacciones anualmente

Capital financiero y reservas

Recursos financieros a partir del cuarto trimestre 2023:

Métrica financiera	Cantidad
Activos totales	$ 182.4 mil millones
Relación de capital de nivel 1	11.2%
Equidad total	$ 23.6 mil millones
Equivalentes de efectivo y efectivo	$ 8.3 mil millones

Fuerza laboral hábil

KeyCorp emplea a 18,700 empleados a tiempo completo a diciembre de 2023, con la siguiente composición de la fuerza laboral:

• Promedio de la tenencia del empleado: 7.3 años
• Empleados con certificaciones financieras avanzadas: 62%
• Horas promedio de capacitación anual por empleado: 48 horas

Datos del cliente y capacidades de análisis

La infraestructura de análisis de datos de KeyCorp incluye:

• Base de datos de clientes con 4.2 millones de cuentas individuales y comerciales
• Procesamiento de plataforma de análisis predictivo avanzado 3.8 millones de interacciones del cliente mensualmente
• Modelos de aprendizaje automático que cubren el riesgo de crédito, la segmentación del cliente y las recomendaciones bancarias personalizadas

KeyCorp (clave) - Modelo de negocio: propuestas de valor

Soluciones financieras integrales para individuos y empresas

KeyCorp ofrece una gama de soluciones financieras con activos totales de $ 189.1 mil millones a partir del cuarto trimestre de 2023. El banco proporciona:

• Servicios de préstamos comerciales por un total de $ 84.3 mil millones
• Soluciones bancarias de pequeñas empresas
• Banca corporativa del mercado medio

Categoría de servicio	Valor total	Segmento de mercado
Préstamo comercial	$ 84.3 mil millones	Clientes comerciales
Banca personal	$ 52.6 mil millones	Clientes individuales

Experiencias bancarias personalizadas

KeyCorp proporciona servicios de asesoramiento financiero personalizados con Más de 1.200 ubicaciones de sucursales en 15 estados.

Convenientes plataformas de banca digital y móvil

Métricas bancarias digitales a partir de 2024:

• 1.7 millones de usuarios de banca móvil activa
• Volumen de transacción digital: 68% de las transacciones totales
• Calificación de aplicaciones móviles: 4.5/5 en tiendas de aplicaciones

Tasas de interés competitivas y productos financieros

Producto	Tasa de interés	Depósito mínimo
Cuenta de ahorros	3.25%	$100
Tasas de CD	4.50% - 5.10%	$500

Servicios bancarios locales centrados en la comunidad

KeyCorp invertido $ 21.5 mil millones en desarrollo comunitario e iniciativas económicas locales en 2023.

• Programas de reinversión comunitaria
• Soporte local de pequeñas empresas
• Iniciativas de vivienda asequible

KeyCorp (clave) - Modelo de negocio: relaciones con los clientes

Servicio al cliente personalizado

KeyCorp proporciona un servicio al cliente personalizado a través de múltiples canales:

• Atención al cliente 24/7 disponible por teléfono
• Banca en persona en 1.089 sucursales en 15 estados
• Tiempo promedio de respuesta al servicio al cliente: 2.3 minutos

Canal de servicio	Interacciones anuales del cliente	Tasa de satisfacción del cliente
Rama banca	3.2 millones	87%
Soporte en línea	5.7 millones	92%
Banca telefónica	2.9 millones	85%

Plataformas de autoservicio digital

Las plataformas digitales de KeyCorp incluyen:

• Aplicación de banca móvil con 2.1 millones de usuarios activos
• Plataforma bancaria en línea con 3.6 millones de usuarios registrados
• Volumen de transacciones digitales: $ 42.3 mil millones anuales

Gestión de relaciones para clientes comerciales

Métricas de gestión de la relación bancaria comercial:

Segmento de clientes	Número de clientes	Valor de relación promedio
Compañías del mercado medio	12,500	$ 3.2 millones
Grandes clientes corporativos	1,850	$ 18.7 millones

Soporte de asesoramiento financiero continuo

KeyCorp proporciona servicios de asesoramiento financiero a través de:

• Gerentes de relaciones dedicadas
• Revisiones trimestrales de salud financiera
• Consultas de inversión personalizadas

Programas de fidelización y marketing dirigido

Iniciativas de retención y marketing de los clientes:

Programa	Inscripción	Tasa de retención anual
Programa de recompensas de KeyBank	1,4 millones de miembros	76%
Programa de lealtad de banca comercial	87,500 miembros	84%

KeyCorp (clave) - Modelo de negocio: canales

Red de sucursales físicas

A partir de 2023, KeyCorp opera aproximadamente 1,101 sucursales bancarios en 15 estados en los Estados Unidos. La huella de la rama física del banco cubre regiones clave que incluyen:

Región	Número de ramas
Nordeste	347
Medio oeste	654
Oeste	100

Sitio web de banca en línea

La plataforma bancaria en línea de KeyCorp, Key.com, atiende a aproximadamente 2.3 millones de usuarios de banca digital a partir del cuarto trimestre de 2023.

• Tasa de penetración de banca digital: 68%
• Iniciar sesión mensuales promedio del sitio web: 1.5 millones
• Tasa de apertura de la cuenta en línea: 42% de las cuentas nuevas

Aplicación de banca móvil

La aplicación móvil clave se ha descargado más de 1.8 millones de veces, con usuarios mensuales activos que alcanzan 1.2 millones en 2023.

Módulo de aplicación móvil	2023 datos
Descargas totales	1,800,000
Usuarios activos mensuales	1,200,000
Volumen de transacción móvil	$ 4.3 mil millones

Redes de cajeros automáticos

KeyCorp mantiene una red de 1.350 cajeros automáticos patentados en sus regiones operativas.

• Transacciones de cajeros automáticos gratuitos para clientes clave: 1.350 ubicaciones
• Red de cajero automático asociado: más de 30,000 ubicaciones
• Volumen mensual de transacción de cajeros automáticos: 2.7 millones

Centros de llamadas de servicio al cliente

KeyCorp opera múltiples centros de servicio al cliente que manejan aproximadamente 3,5 millones de interacciones con el cliente anualmente.

Métrico del centro de llamadas	2023 rendimiento
Interacciones anuales totales	3,500,000
Tiempo de espera promedio	4.2 minutos
Tasa de satisfacción del cliente	87%

KeyCorp (clave) - Modelo de negocio: segmentos de clientes

Clientes de banca minorista individual

A partir del cuarto trimestre de 2023, KeyCorp atiende a aproximadamente 2.1 millones de clientes de banca minorista individual en 15 estados en los Estados Unidos.

Características del segmento de clientes	Número total	Saldo de cuenta promedio
Cuentas corrientes personales	1,250,000	$3,750
Cuentas de ahorro personal	850,000	$12,500

Pequeñas y medianas empresas

KeyCorp admite 185,000 pequeños y medianos clientes comerciales en sus regiones operativas.

• Tamaño promedio del préstamo comercial: $ 275,000
• Portafolio de préstamos comerciales totales: $ 42.3 mil millones
• Tipos de cuenta de negocios: 7 categorías distintas

Clientes corporativos y comerciales

KeyCorp atiende a 12,500 clientes corporativos y comerciales con soluciones bancarias especializadas.

Segmento corporativo	Total de clientes	Ingresos anuales promedio
Empresas del mercado intermedio	8,750	$ 150 millones
Grandes clientes corporativos	3,750	$ 750 millones

Individuos de alto nivel de red

KeyCorp gestiona la riqueza para 65,000 personas de alto valor de la red con activos totales bajo una administración de $ 18.7 mil millones.

• Valor de la cartera individual promedio: $ 287,000
• Rango de tarifas de servicio de gestión de patrimonio: 0.50% - 1.25%
• Ofertas de productos de inversión: 22 categorías distintas

Organizaciones comunitarias locales

KeyCorp apoya a 3.750 organizaciones comunitarias locales a través de servicios bancarios especializados y programas de desarrollo comunitario.

Tipo de organización	Total de apoyo	Inversión comunitaria anual promedio
Organizaciones sin fines de lucro	2,250	$ 1.2 millones
Entidades del gobierno local	1,500	$ 3.5 millones

KeyCorp (clave) - Modelo de negocio: estructura de costos

Salarios y beneficios de los empleados

Para el año fiscal 2023, KeyCorp informó gastos totales de compensación de empleados de $ 3.99 mil millones. El desglose de los costos relacionados con los empleados incluye:

Categoría de costos	Cantidad ($ millones)
Salarios base	2,450
Bonos de rendimiento	680
Beneficios de atención médica	310
Contribuciones de jubilación	250

Mantenimiento de la infraestructura tecnológica

KeyCorp invirtió $ 542 millones en infraestructura tecnológica y transformación digital en 2023, con la siguiente asignación de costos:

• Sistemas de computación en la nube: $ 187 millones
• Infraestructura de ciberseguridad: $ 124 millones
• Licencias de software y actualizaciones: $ 98 millones
• Mantenimiento de hardware: $ 133 millones

Gastos de operación de rama

Los costos operativos relacionados con las sucursales para 2023 totalizaron $ 678 millones, distribuidos en todo:

Categoría de gastos	Cantidad ($ millones)
Alquiler e instalaciones	276
Utilidades	89
Mantenimiento	163
Equipo	150

Costos de cumplimiento regulatorio

Los gastos de cumplimiento regulatorio de KeyCorp para 2023 ascendieron a $ 224 millones, incluidos:

• Personal legal y de cumplimiento: $ 87 millones
• Gastos de informes y auditoría: $ 62 millones
• Sistemas de tecnología regulatoria: $ 75 millones

Gastos de marketing y adquisición de clientes

Los gastos de marketing para 2023 alcanzaron $ 156 millones, asignados de la siguiente manera:

Canal de marketing	Cantidad ($ millones)
Marketing digital	62
Medios tradicionales	48
Campañas de adquisición de clientes	46

KeyCorp (clave) - Modelo de negocio: flujos de ingresos

Ingresos por intereses de préstamos e inversiones

Para el año fiscal 2023, KeyCorp informó ingresos por intereses netos de $ 4.86 mil millones. La cartera de préstamos de la Compañía generó aproximadamente $ 4.2 mil millones en ingresos por intereses.

Categoría de ingresos	Monto ($ mil millones)
Interés de préstamo comercial	2.35
Interés de préstamo al consumidor	1.85
Intereses de valores de inversión	0.66

Tarifas bancarias y cargos de servicio

KeyCorp generó $ 1.2 mil millones en cargos de servicio y tarifas durante 2023.

• Tarifas de mantenimiento de la cuenta de depósito: $ 380 millones
• Tarifas de sobregiro: $ 220 millones
• Tarifas de transacción de cajeros automáticos: $ 150 millones
• Otros cargos de servicio bancario: $ 450 millones

Comisiones de gestión de patrimonio

La división de gestión de patrimonio de KeyCorp generó $ 752 millones en comisiones para 2023.

Fuente de ingresos de gestión de patrimonio	Cantidad ($ millones)
Tarifas de asesoramiento de inversiones	425
Comisiones de corretaje	327

Servicios de banca de inversión

Los ingresos de la banca de inversión para KeyCorp totalizaron $ 643 millones en 2023.

• Tarifas de asesoramiento de fusión y adquisición: $ 287 millones
• Servicios de suscripción: $ 356 millones

Ingresos de la transacción de la tarjeta de crédito

Los ingresos relacionados con la tarjeta de crédito ascendieron a $ 392 millones para el año fiscal 2023.

Flujo de ingresos de la tarjeta de crédito	Cantidad ($ millones)
Tarifas de intercambio	276
Tarifas de tarjeta anual	116

KeyCorp (KEY) - Canvas Business Model: Value Propositions

You're looking at how KeyCorp delivers value across its diverse client base, which is essentially a blend of local presence and sophisticated corporate reach. Honestly, the numbers show they are leaning into their specialized capabilities while maintaining a broad footprint.

Hybrid Model: Community Bank Service with Corporate Bank Capabilities

KeyCorp provides deposit, lending, cash management, and investment services to individuals and businesses across 15 states through a network of approximately 1,000 branches and 1,200 ATMs under the KeyBank name. This physical network supports the community bank aspect, while the overall entity, with assets of approximately $185 billion as of June 30, 2025, also delivers sophisticated corporate and investment banking products. The bank's operations are concentrated in its two largest markets: Ohio and New York.

Specialized Industry Expertise in Investment Banking Verticals

KeyCorp offers a broad set of scaled capabilities through its KeyBanc Capital Markets trade name, focusing on middle-market companies. This value proposition is backed by strong fee generation. Investment banking and debt placement fees were $661 million in the second quarter of 2025 Trailing Twelve Months (TTM). Furthermore, Investment Banking and Debt Placement (IBDP) fees were up 19% in 1H'25. In the third quarter of 2025, KeyCorp raised a robust $50 billion of capital on behalf of its clients.

Here's a look at the fee-based income contribution, showing the scale of the differentiated fee businesses as of Q2 2025 TTM:

Fee Business Component	2Q25 TTM Value (in millions)
Investment banking & debt placement	$661
Trust and investment services	$937
Cards and payments	$638

Comprehensive Wealth Management for Mass Affluent and High-Net-Worth Clients

The Wealth Management segment is a key recurring source of fees and deposits for KeyCorp. Assets under Management (AUM) reached a record $68 billion as of the third quarter of 2025, marking an 11% increase year-over-year. The strategy targets underserved clients, with the Key Private Client group (targeting $250k-$2MM investable assets) enrolling over 45K clients and generating approximately $6 billion in investments & deposits since its inception in 2023. KeyCorp was targeting approximately 10% wealth manager headcount growth in 2025.

Digital-First Banking Solutions like Laurel Road for Doctors and Dentists

Laurel Road is explicitly recognized as one of KeyCorp's business segments as of the 2025 Resolution Plan. This specialized digital offering focuses on professionals like doctors and dentists, providing a modern banking experience. KeyCorp is actively investing in its frontline staff, including payments advisors, to support these sophisticated client needs.

Treasury and Cash Management Solutions for Commercial Clients (KeyVAM®)

Commercial Banking provides treasury management services to large corporations and middle-market companies. While the specific KeyVAM® financial metrics for 2025 aren't explicitly detailed, the segment's importance is evident in the commercial loan growth; average commercial loans increased by $1.1 billion in the third quarter of 2025 compared to the second quarter of 2025. Furthermore, KeyCorp's overall net margin was a healthy 17.5%.

The bank's capital strength supports these offerings, with the estimated Common Equity Tier 1 ratio standing at 11.8% at September 30, 2025. Finance: draft 13-week cash view by Friday.

KeyCorp (KEY) - Canvas Business Model: Customer Relationships

You're looking at how KeyCorp builds and maintains its connections with clients across its various segments as of late 2025. The bank is definitely doubling down on human capital to drive deeper engagement, so let's look at the numbers backing that up.

KeyCorp confirmed it remains on track to increase its front-line staff by approximately 10% in 2025. This group, which the bank defines as its relationship drivers, includes investment bankers, middle market relationship managers, payments advisors, and wealth managers. This hiring push is a direct action to deepen relationships across the franchise.

For middle-market and corporate clients, this investment in dedicated relationship managers is key. Relationship households and commercial clients both continued to grow at about 2% year-to-date as of the third quarter of 2025. The commercial bank team, which includes these relationship managers, is expected to reach around 170 to 180 people following the 10% expansion goal for the year. Furthermore, the bank's overall commercial banking platform generated $2 billion in revenue in 2024.

The high-touch, advisory services for Key Private Bank and Family Wealth clients are clearly a focus area, evidenced by external recognition. Key Private Bank was honored for the best 'Private Banking Client Service' at the 2025 Private Asset Management (PAM) Awards. This segment is managing significant assets; as of the third quarter of 2025, Assets Under Management (AUM) reached a record $68 billion. This wealth management business contributed 21% to the bank's adjusted total noninterest income for the trailing twelve months ending in 3Q25.

Here's a quick look at the scale of the wealth management client base and its contribution:

Metric	Value (as of late 2025/latest data)	Context
Assets Under Management (AUM)	$68 billion	Record high as of Q3 2025
AUM as of December 31, 2024	$55 billion	Prior period benchmark
Noninterest Income Contribution (Wealth Management)	21%	TTM as of 3Q25
Key Private Client Segment Households	Approximately 50,000	Households added since the segment launched in 2023

To support these relationship-focused bankers, KeyCorp accelerated investments in technology, boosting spending by nearly $100 million in 2025. This technology investment helps bankers be more impactful to clients and prospects, with the bank having migrated half of its applications to the cloud.

The strategic emphasis on deep, full-service relationships is central to KeyCorp's framework, particularly within investment banking. While the specific figure of 52% for relationship primacy in investment banking wasn't explicitly found, the bank noted that investment banking and debt placement fees recorded the second-best year-to-date performance in its history through the third quarter of 2025. The strategy explicitly focuses on 'Relationships and Primacy,' aiming for deep, full-service connections that create enduring value.

The bank continues to build out its client service capabilities through specific focus areas:

• Dedicated teams for middle market and corporate clients, including relationship managers.
• Proactive and personalized advice delivered by Key Private Bank advisors.
• Growing the Mass Affluent segment, which set a record for sales production in Q3 2025.
• Investment banking pipelines remaining at historically elevated levels.
• Raising a robust $50 billion of capital on behalf of clients during the third quarter of 2025.

Finance: draft the Q4 2025 client engagement KPI dashboard by end of next week.

KeyCorp (KEY) - Canvas Business Model: Channels

You're looking at how KeyCorp actually gets its products and services into the hands of its customers, which is a mix of old-school physical presence and modern digital pipes. It's not just one thing; it's a coordinated effort across different business lines.

Physical branch and ATM network in core regional markets.

KeyBank maintains a significant physical footprint, which is a key channel for its Consumer Banking segment. As of June 30, 2025, KeyCorp served clients through a network of approximately 1,000 full-service branches and approximately 1,200 ATMs across 15 states where it operates. For management purposes, this retail franchise is segmented into 25 markets within six internally-defined geographic regions. This physical presence supports deposit-taking, lending, and relationship management for individuals and small businesses.

KeyBank mobile and online banking platforms for all segments.

The digital channel is seeing major investment to support the shift in customer behavior. KeyCorp plans to spend $900 million on technology in 2025, which is a 10% increase from 2024, focusing on enhancing these platforms. The mobile app offers features like sign-on using facial recognition or fingerprint for quick access, and an Immediate Funds option for check deposits, though this service carries a 2% fee with a $2 minimum. Customer adoption of faster payments is evident, as KeyBank is on track to process over 4 million Real-Time Payments (RTP) transactions in 2025, up from 3.6 million in 2024.

KeyBanc Capital Markets' nationwide sales force for corporate clients.

For KeyBanc Capital Markets (KBCM), the channel is primarily a high-touch, nationwide sales force supported by deep industry expertise. This group delivers sophisticated corporate and investment banking products directly to corporate and institutional clients. The scale of their activity is substantial; KBCM raised more than $125 billion of capital for its clients over the last twelve months. To be more specific on recent activity, they raised $50 billion of capital on behalf of clients during the third quarter of 2025 alone. Their equity research team supports this sales effort by providing coverage on over 500 publicly traded companies.

Laurel Road digital lending platform for national niche markets.

Laurel Road, KeyBank's digital lending platform, targets national niche markets, particularly healthcare and business professionals, using a fully digital channel. This platform offers student loan refinancing, mortgages, and personal loans. For personal loans, the platform offers fixed rates from 8.99% to 23.25% APR. They cater to specialized needs; for instance, doctors and medical residents can access loans up to $80,000 with repayment terms up to seven years, which is more favorable than the standard maximum of $45,000. Furthermore, Laurel Road offers a High Yield Savings product currently earning 3.50% APY.

Commercial payments and embedded banking APIs for B2B partners.

The B2B channel is increasingly reliant on technology integration, moving beyond traditional relationship management. KeyCorp's commercial payments business is showing resilience, with management projecting adjusted fees to grow 5% or better in 2025. To support this, KeyBank is actively developing its API infrastructure. A critical upgrade to the API gateway platform required client migration activities to be completed by August 15, 2025. A new Commercial Accounts API is coming soon, designed to simplify account lookup and reporting, providing information on pending and posted transactions across Wire, ACH, and RTP payment types.

Here's a quick look at the scale of the physical and digital footprint:

Channel Component	Metric/Value	Date/Period
KeyBank Physical Branches	Approximately 1,000	June 30, 2025
KeyBank ATMs	Approximately 1,200	June 30, 2025
KeyBank States of Operation	15	2025
KeyBank RTP Transactions (Projected)	Exceed 4 million	2025
KeyBank Technology Spend	$900 million	2025
KBCM Capital Raised (TTM)	More than $125 billion	Last Twelve Months
Laurel Road Personal Loan Max (Niche)	$80,000	2025

The digital lending platform is also focused on specific professional segments, which is a clear channel segmentation strategy. You can see this in the specialized loan amounts offered to medical professionals.

• Laurel Road Personal Loan APR Range: 8.99% - 23.25%.
• Laurel Road High Yield Savings APY: 3.50%.
• Student Loan Refinance Fixed Rate Start: 4.99% (as of 1/9/2025).
• Commercial Payments Adjusted Fee Growth Expectation: 5% or better.

The API channel is clearly being pushed to B2B partners, with a hard deadline of August 15, 2025, for migrating to the new gateway platform. Finance needs to track the adoption rate of the new Commercial Accounts API as it rolls out.

KeyCorp (KEY) - Canvas Business Model: Customer Segments

You're looking at the specific groups KeyCorp targets with its services as of late 2025. This segmentation shows where the bank focuses its lending, advisory, and digital efforts across different wealth and business profiles.

Middle-market commercial clients (revenue between $10 million and $2 billion)

KeyCorp focuses on middle-market companies, positioning itself as large enough to offer full capabilities but manageable for the CFO. KeyBank serves approximately 4,600 middle-market clients across 27 markets, with those operations combined generating about $2 billion in revenue annually. A July 2025 sentiment report surveyed executives from businesses with annual revenues between $10 million and $1 billion.

Mass affluent and high-net-worth individuals (Key Private Client, $250k+ AUM)

The wealth management structure clearly delineates client tiers. Key Private Client specifically targets those with investable assets between $250k and $2MM. Key Private Bank, serving the higher end, reported $55 billion in Assets Under Management (AUM) and $60 billion in Assets Under Administration (AUA) as of December 31, 2024. Overall Assets Under Management for Key Wealth Management reached a record $68 billion in the third quarter of 2025.

Retail consumers in the 15-state branch footprint

The Consumer Bank serves individuals across KeyCorp's 15-state footprint. As of 3Q25, this segment includes approximately ~2MM+ Households. The bank operates approximately 1,000 branches and ~1,200 ATMs to support this base. Relationship households in the consumer segment continue to grow at an annualized rate of 2%.

Corporate and institutional clients utilizing investment banking services

This segment is a key driver of fee income. KeyCorp raised a robust $50 billion of capital on behalf of its clients during the third quarter of 2025. Trust and investment services fees contributed 12% to adjusted total noninterest income in 2Q25 TTM, while investment banking and debt placement fees contributed 27%.

Healthcare professionals targeted by the Laurel Road digital bank

Laurel Road is a national digital bank focused on healthcare professionals, including physicians, dentists, and nurses. Since its inception in 2013, Laurel Road has helped thousands of professionals consolidate and refinance more than $9 billion in federal and private school loans. The platform garnered more than 7,000 nurse sign-ups for its Loyalty Checking waitlist.

Here's a quick look at the scale across the primary segments as of the latest reporting periods:

Customer Segment	Key Metric	Value/Range	Reporting Date/Context
Middle-Market Commercial Clients	Number of Clients Served	4,600	As of mid-2025
Middle-Market Commercial Clients	Annual Revenue Range Served	$10 million to $2 billion	Prompt Requirement/Contextual Range
Mass Affluent/HNW (Key Private Client)	Investable Assets Target	$250k to $2MM	Key Private Client segment definition
Wealth Management (Total AUM)	Total Assets Under Management	$68 billion	3Q25
Retail Consumers (Branch Footprint)	Households Served	~2MM+	3Q25
Retail Consumers (Branch Footprint)	Branch Network Size	~1,000	As of late 2025
Corporate & Institutional (Investment Banking)	Capital Raised in Quarter	$50 billion	3Q25
Healthcare Professionals (Laurel Road)	Total Student Loan Refinanced (Cumulative)	>$9 billion	Since 2013

The Consumer Bank segment's focus areas for relationship building include:

• Targeting existing Key households eligible for mass affluent offering (over 40%).
• Achieving relationship household growth at an annualized rate of 2%.
• Supporting approximately ~250k+ Business Clients within the Retail & Business Banking umbrella.
• Managing approximately $88 billion in Deposits for the Retail & Business Banking segment as of 3Q25.

For Laurel Road, the focus on healthcare professionals is evident in specific product uptake:

• Garnered over 7,000 nurse sign-ups for the Loyalty Checking waitlist.
• Refinanced $2.3 billion in student loans through Laurel Road in 2021 alone.

The bank is definitely using its niche digital play to capture high-earning, low-risk clientele without the cost of physical branch integration.

KeyCorp (KEY) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving KeyCorp's cost base as of late 2025. This is where the money goes to keep the lights on and fund future growth initiatives.

Technology Investment: KeyCorp has made a significant commitment to its digital future. The bank plans to spend $900 million on technology in 2025, which represents a 10% increase over the spend in 2024. This spend is a major component of the overall non-interest expense structure.

Personnel Costs and Staffing: Personnel expenses are a core cost driver. KeyCorp remains on target to increase its front line bankers-including investment bankers, middle market relationship managers, payments advisors, and wealth managers-by 10% in 2025. Looking at the most recent quarter, Q3 2025 saw personnel expense increase by $37 million compared to Q2 2025, driven by incentive compensation and these continued investments in people. Overall, noninterest expense rose 7% year-over-year in Q3 2025, with personnel costs being a primary factor in that increase.

Funding Costs: The cost of funding remains a critical variable cost. For the third quarter of 2025, the overall cost of deposits settled at 1.97%. This figure reflects a decline of 2 basis points from the prior quarter, showing effective management of deposit pricing even as average deposits grew to $150.4 billion in Q3 2025.

Non-Interest Expenses Overview: Non-interest expenses, which capture operating costs outside of interest paid on deposits, increased by 7% year-over-year in Q3 2025. This increase was partially offset by a decrease in non-personnel expenses, such as lower net occupancy and professional fees.

Here's a quick look at some key Q3 2025 expense and related credit cost metrics:

Expense/Cost Metric	Amount/Rate (Q3 2025)	Comparison Context
Planned 2025 Technology Spend	$900 million	10% increase from 2024
Overall Cost of Deposits	1.97%	Down 2 basis points from Q2 2025
Non-Interest Expense YoY Change	7% increase	Year-over-year change for Q3 2025
Provision for Credit Losses (Quarterly)	$107 million	Compared to $138 million in Q2 2025

Credit Loss Provisioning: The cost set aside for potential loan defaults is a major non-operating expense line. As of September 30, 2025, KeyCorp's allowance for credit losses stood at $1.7 billion. For the third quarter of 2025 specifically, the provision for credit losses recorded was $107 million. This was accompanied by net loan charge-offs totaling $114 million, or 0.42% of average total loans for the quarter.

You should note the drivers behind these figures:

• Personnel Expense Drivers: Incentive compensation tied to noninterest income growth.
• Non-Personnel Expense Offsets: Lower net occupancy and professional fees.
• Credit Quality Movement: The Q3 2025 provision included a $7 million reserve release.
• Loan Portfolio Remix: Ongoing shift from low-yielding consumer loans to C&I loans.

Finance: draft 13-week cash view by Friday.

KeyCorp (KEY) - Canvas Business Model: Revenue Streams

You're looking at how KeyCorp actually brings in the money as of late 2025, which is really the core of their business model right now. For a bank this size, it boils down to two main buckets: what they earn on their assets (loans and securities) and the fees they charge for services.

The primary engine remains Net Interest Income (NII), which is the difference between what KeyCorp earns on its earning assets and what it pays out on deposits and borrowings. For the third quarter of 2025, taxable-equivalent NII hit $1.19 billion. That was a solid sequential lift, up 4% from the second quarter of 2025, which saw NII of about $1.15 billion. This improvement came from better balance sheet mix, lower deposit costs, and redeploying maturing investments into higher-yielding assets. Honestly, NII is still the foundation of their profitability.

The other major component is Non-interest income, often called fee income. This grew 8% year-over-year in Q3 2025, showing that their fee-based businesses are gaining traction faster than expenses. This growth is particularly important because it shows diversification away from pure interest rate dynamics. The Q3 2025 figure for total noninterest income was $702 million, excluding the impact of the prior year's securities sale loss.

Here's a breakdown of the key fee-based revenue drivers from Q3 2025:

• Investment banking and debt placement fees totaled $184 million for the quarter.
• Trust and investment services income was $150 million.
• Cards and payments income generated $86 million.
• Commercial mortgage servicing fees were $73 million.

The wealth management side is clearly performing well, with Assets Under Management (AUM) reaching a record $68 billion as of September 30, 2025, which is an 11% jump year-over-year. That growth in AUM directly feeds into the trust and investment services income.

KeyCorp is also seeing specific strength in its capital markets activities. You can see the dollar amounts and their recent performance trends here:

Revenue Stream Component	Q3 2025 Amount (Millions USD)	Sequential Growth (QoQ)	Year-over-Year Growth (YoY)
Net Interest Income (Taxable Equivalent)	$1,190	4%	24%
Investment Banking and Debt Placement Fees	$184	3.4%	7.6%
Trust and Investment Services Income	$150	2.7%	7.1%
Cards and Payments Income	$86	~1.2%	~1.2%
Commercial Mortgage Servicing Fees	$73	~4.3%	N/A

The commercial side is also contributing through specialized services. For instance, KeyCorp noted that Commercial mortgage servicing fees were $73 million in the quarter, holding near historic highs. Plus, they maintain active special servicing balances that were elevated at over $11 billion, up 48% compared to the prior year, which helps sustain those servicing fee levels, though they expect a slight decline in Q4 2025 for those specific fees.

Also, remember that KeyCorp raised a robust $50 billion of capital on behalf of its clients during the third quarter, though they only retained 15% on their own balance sheet, which is a key indicator of their fee-generating advisory activity.