KeyCorp (Key): Modelo de Negócios Canvas [Jan-2025 Atualizado]

KeyCorp (KEY) surge como uma potência financeira dinâmica, navegando estrategicamente no cenário complexo do setor bancário moderno por meio de sua inovadora tela de modelo de negócios. Ao misturar serviços bancários tradicionais com soluções digitais de ponta, a KeyCorp oferece experiências financeiras abrangentes que atendem a diversos segmentos de clientes-de clientes individuais de varejo a grandes entidades corporativas. Sua abordagem única integra parcerias estratégicas, infraestrutura tecnológica avançada e proposições de valor centradas no cliente, posicionando-as como uma instituição financeira versátil e com visão de futuro no mercado competitivo de hoje.

KeyCorp (Key) - Modelo de Negócios: Principais Parcerias

Alianças estratégicas com empresas de tecnologia financeira

A KeyCorp estabeleceu parcerias de tecnologia estratégica com os seguintes provedores de tecnologia financeira:

Parceiro	Foco em tecnologia	Ano de implementação
Fiserv	Plataforma bancária principal	2022
Xadrez	Integração bancária digital	2023
Finsastra	Gerenciamento de riscos corporativos	2022

Parcerias com provedores de seguros

A KeyCorp colabora com os parceiros de seguros para oferecer serviços financeiros abrangentes:

• Grupo de Serviços Financeiros de Hartford - Seguro Comercial
• Seguro Progressivo - Produtos de Seguro Pessoal
• AIG - soluções de gerenciamento de riscos corporativos

Empresas comerciais e comunitárias locais

KeyCorp mantém um envolvimento significativo da comunidade por meio de parcerias locais estratégicas:

Tipo de parceria	Número de parcerias	Investimento anual
Desenvolvimento de pequenas empresas	127	US $ 12,4 milhões
Desenvolvimento Econômico Comunitário	89	US $ 8,7 milhões

Parcerias de fornecedores de tecnologia

A infraestrutura bancária digital da KeyCorp é suportada pelos principais fornecedores de tecnologia:

• Microsoft Azure - Infraestrutura em nuvem
• Salesforce - Gerenciamento de relacionamento com o cliente
• IBM - soluções de segurança cibernética
• Amazon Web Services - Computação em nuvem

KeyCorp (Key) - Modelo de Negócios: Atividades -chave

Serviços bancários comerciais e de varejo

A partir do quarto trimestre de 2023, a KeyCorp registrou ativos totais de US $ 189,5 bilhões. O banco atende a aproximadamente 2 milhões de clientes de varejo e 500.000 clientes bancários comerciais em 15 estados.

Categoria de serviço bancário	Receita anual (2023)	Segmento de clientes
Contas de corrente pessoal	US $ 412 milhões	Clientes de varejo
Contas de corrente de negócios	US $ 276 milhões	Clientes comerciais
Empréstimos hipotecários	US $ 684 milhões	Residencial/Comercial

Gerenciamento de patrimônio e consultoria de investimento

A divisão de gerenciamento de patrimônio da KeyCorp gerencia aproximadamente US $ 45,3 bilhões em ativos de clientes a partir de 2023.

• Valor médio do portfólio de clientes: US $ 1,2 milhão
• Contas consultivas de investimento total: 87.500
• Receita anual da gestão de patrimônio: US $ 623 milhões

Desenvolvimento da plataforma bancária digital

A KeyCorp investiu US $ 187 milhões em infraestrutura de tecnologia digital em 2023.

Métrica bancária digital	2023 desempenho
Usuários bancários móveis	1,4 milhão
Volume de transações online	42,6 milhões de transações
Receita bancária digital	US $ 276 milhões

Gerenciamento de riscos e monitoramento de conformidade

A KeyCorp alocou US $ 214 milhões para operações de risco e conformidade em 2023.

• Equipe de conformidade: 620 funcionários
• Orçamento anual de conformidade regulatória: US $ 89 milhões
• Investimento em tecnologia de gerenciamento de riscos: US $ 42 milhões

Originação de empréstimos e avaliação de crédito

Em 2023, a KeyCorp processou as origens totais de empréstimos de US $ 52,4 bilhões.

Categoria de empréstimo	Origenas totais	Taxa de aprovação média
Empréstimos comerciais	US $ 31,2 bilhões	62%
Empréstimos ao consumidor	US $ 21,2 bilhões	68%

KeyCorp (Key) - Modelo de negócios: Recursos -chave

Extensa rede de filiais

A partir do quarto trimestre de 2023, a KeyCorp opera 1.089 filiais totais em 15 estados, principalmente no Centro -Oeste e no nordeste dos Estados Unidos. O banco mantém uma presença física significativa em Ohio, Nova York, Washington, Colorado e Maine.

Estado	Número de ramificações
Ohio	413
Nova Iorque	237
Washington	156
Colorado	122
Maine	89

Tecnologia Bancária Digital Avançada

A KeyCorp investiu US $ 187 milhões em infraestrutura bancária digital em 2023. As plataformas digitais do banco incluem:

• Aplicativo bancário móvel com 2,4 milhões de usuários ativos
• Plataforma bancária online que suporta 3,1 milhões de contas de clientes
• Sistema de processamento de transações digitais Lidando mais de 45 milhões de transações anualmente

Capital financeiro e reservas

Recursos Financeiros a partir do quarto trimestre 2023:

Métrica financeira	Quantia
Total de ativos	US $ 182,4 bilhões
Índice de capital de camada 1	11.2%
Patrimônio total	US $ 23,6 bilhões
Caixa e equivalentes de dinheiro	US $ 8,3 bilhões

Força de trabalho qualificada

A KeyCorp emprega 18.700 funcionários em período integral em dezembro de 2023, com a seguinte composição da força de trabalho:

• Posse média dos funcionários: 7,3 anos
• Funcionários com certificações financeiras avançadas: 62%
• Horário médio de treinamento anual por funcionário: 48 horas

Recursos de dados e análises do cliente

A infraestrutura de análise de dados da KeyCorp inclui:

• Banco de dados de clientes com 4,2 milhões de contas individuais e comerciais
• Processamento avançado de plataforma de análise preditiva 3,8 milhões de interações com o cliente mensalmente
• Modelos de aprendizado de máquina que abrangem o risco de crédito, segmentação de clientes e recomendações bancárias personalizadas

KeyCorp (Key) - Modelo de Negócios: Proposições de Valor

Soluções financeiras abrangentes para indivíduos e empresas

A KeyCorp oferece uma gama de soluções financeiras com ativos totais de US $ 189,1 bilhões a partir do quarto trimestre de 2023. O banco fornece:

• Serviços de empréstimos comerciais totalizando US $ 84,3 bilhões
• Soluções bancárias de pequenas empresas
• Banco corporativo do mercado intermediário

Categoria de serviço	Valor total	Segmento de mercado
Empréstimos comerciais	US $ 84,3 bilhões	Clientes comerciais
Bancos pessoais	US $ 52,6 bilhões	Clientes individuais

Experiências bancárias personalizadas

KeyCorp fornece serviços de consultoria financeira personalizados com Mais de 1.200 locais de filiais em 15 estados.

Plataformas bancárias digitais e móveis convenientes

Métricas bancárias digitais a partir de 2024:

• 1,7 milhão de usuários de bancos móveis ativos
• Volume da transação digital: 68% do total de transações
• Classificação de aplicativo móvel: 4.5/5 em lojas de aplicativos

Taxas de juros competitivas e produtos financeiros

Produto	Taxa de juro	Depósito mínimo
Conta poupança	3.25%	$100
Taxas de CD	4.50% - 5.10%	$500

Serviços bancários locais focados na comunidade

KeyCorp investiu US $ 21,5 bilhões em desenvolvimento comunitário e iniciativas econômicas locais em 2023.

• Programas de reinvestimento da comunidade
• Suporte local para pequenas empresas
• Iniciativas de habitação acessíveis

KeyCorp (Key) - Modelo de Negócios: Relacionamentos do Cliente

Atendimento ao cliente personalizado

KeyCorp fornece atendimento ao cliente personalizado por meio de vários canais:

• Suporte ao cliente 24/7 disponível por telefone
• Bancos pessoais em 1.089 filiais em 15 estados
• Tempo médio de resposta ao atendimento ao cliente: 2,3 minutos

Canal de serviço	Interações anuais do cliente	Taxa de satisfação do cliente
Bancos bancários da filial	3,2 milhões	87%
Suporte online	5,7 milhões	92%
Telefonar bancário	2,9 milhões	85%

Plataformas de autoatendimento digital

As plataformas digitais da KeyCorp incluem:

• Aplicativo bancário móvel com 2,1 milhões de usuários ativos
• Plataforma bancária online com 3,6 milhões de usuários registrados
• Volume de transação digital: US $ 42,3 bilhões anualmente

Gerenciamento de relacionamento para clientes comerciais

Métricas comerciais de gerenciamento de relacionamento bancário:

Segmento de cliente	Número de clientes	Valor médio do relacionamento
Empresas do mercado intermediário	12,500	US $ 3,2 milhões
Grandes clientes corporativos	1,850	US $ 18,7 milhões

Suporte de consultoria financeira em andamento

KeyCorp fornece serviços de consultoria financeira através de:

• Gerentes de relacionamento dedicados
• Revisões trimestrais de saúde financeira
• Consultas de investimento personalizadas

Programas de fidelidade e marketing direcionado

Iniciativas de retenção e marketing de clientes:

Programa	Inscrição	Taxa de retenção anual
Programa de recompensas Keybank	1,4 milhão de membros	76%
Programa de fidelidade bancário de negócios	87.500 membros	84%

KeyCorp (Key) - Modelo de Negócios: Canais

Rede de ramificação física

A partir de 2023, a KeyCorp opera aproximadamente 1.101 agências bancárias em 15 estados nos Estados Unidos. A pegada da filial física do banco abrange as principais regiões, incluindo:

Região	Número de ramificações
Nordeste	347
Centro -Oeste	654
Oeste	100

Site bancário online

A plataforma bancária on -line da KeyCorp, Key.com, serve aproximadamente 2,3 milhões de usuários de banco digital a partir do quarto trimestre 2023.

• Taxa de penetração bancária digital: 68%
• Logins médios mensais do site: 1,5 milhão
• Taxa de abertura da conta on -line: 42% das novas contas

Aplicativo bancário móvel

O principal aplicativo móvel foi baixado mais de 1,8 milhão de vezes, com usuários mensais ativos atingindo 1,2 milhão em 2023.

Métrica de aplicativo móvel	2023 dados
Downloads totais	1,800,000
Usuários ativos mensais	1,200,000
Volume de transação móvel	US $ 4,3 bilhões

Redes de caixas eletrônicos

A KeyCorp mantém uma rede de 1.350 caixas eletrônicos proprietários em suas regiões operacionais.

• Transações ATM gratuitas para clientes -chave: 1.350 locais
• Rede de ATM de parceiros: mais de 30.000 locais
• Volume mensal de transação ATM: 2,7 milhões

Centros de atendimento ao cliente

A KeyCorp opera vários centros de atendimento ao cliente, lidando com aproximadamente 3,5 milhões de interações com os clientes anualmente.

Métrica de call center	2023 desempenho
Interações anuais totais	3,500,000
Tempo médio de espera	4,2 minutos
Taxa de satisfação do cliente	87%

KeyCorp (key) - Modelo de negócios: segmentos de clientes

Clientes bancários de varejo individuais

A partir do quarto trimestre de 2023, a KeyCorp atende a aproximadamente 2,1 milhões de clientes bancários de varejo individuais em 15 estados nos Estados Unidos.

Características do segmento de clientes	Número total	Saldo médio da conta
Contas de corrente pessoal	1,250,000	$3,750
Contas de poupança pessoal	850,000	$12,500

Pequenas e médias empresas

A KeyCorp suporta 185.000 clientes comerciais pequenos e médios em suas regiões operacionais.

• Tamanho médio de empréstimo comercial: US $ 275.000
• Portfólio de empréstimos comerciais totais: US $ 42,3 bilhões
• Tipos de conta de negócios: 7 categorias distintas

Clientes corporativos e comerciais

A KeyCorp atende a 12.500 clientes corporativos e comerciais com soluções bancárias especializadas.

Segmento corporativo	Total de clientes	Receita média anual
Empresas do mercado intermediário	8,750	US $ 150 milhões
Grandes clientes corporativos	3,750	US $ 750 milhões

Indivíduos de alta rede

O KeyCorp gerencia a riqueza para 65.000 indivíduos de alta rede com ativos totais sob gestão de US $ 18,7 bilhões.

• Valor médio de portfólio individual: $ 287.000
• Taxa de serviço de gerenciamento de patrimônio intervalo: 0,50% - 1,25%
• Ofertas de produtos de investimento: 22 categorias distintas

Organizações comunitárias locais

A KeyCorp suporta 3.750 organizações comunitárias locais por meio de serviços bancários especializados e programas de desenvolvimento comunitário.

Tipo de organização	Total suportado	Investimento médio anual da comunidade
Organizações sem fins lucrativos	2,250	US $ 1,2 milhão
Entidades do governo local	1,500	US $ 3,5 milhões

Keycorp (key) - Modelo de negócios: estrutura de custos

Salários e benefícios dos funcionários

Para o ano fiscal de 2023, a KeyCorp registrou despesas totais de remuneração de funcionários de US $ 3,99 bilhões. A quebra dos custos relacionados aos funcionários inclui:

Categoria de custo	Valor (US $ milhões)
Salários da base	2,450
Bônus de desempenho	680
Benefícios de saúde	310
Contribuições de aposentadoria	250

Manutenção de infraestrutura de tecnologia

A KeyCorp investiu US $ 542 milhões em infraestrutura tecnológica e transformação digital em 2023, com a seguinte alocação de custos:

• Sistemas de computação em nuvem: US $ 187 milhões
• Infraestrutura de segurança cibernética: US $ 124 milhões
• Licenciamento e atualizações de software: US $ 98 milhões
• Manutenção de hardware: US $ 133 milhões

Despesas de operação de ramificação

Os custos operacionais relacionados à filial para 2023 totalizaram US $ 678 milhões, distribuídos por:

Categoria de despesa	Valor (US $ milhões)
Aluguel e instalações	276
Utilitários	89
Manutenção	163
Equipamento	150

Custos de conformidade regulatória

As despesas de conformidade regulatória da KeyCorp em 2023 totalizaram US $ 224 milhões, incluindo:

• Equipe legal e de conformidade: US $ 87 milhões
• Relatórios e despesas de auditoria: US $ 62 milhões
• Sistemas de tecnologia regulatória: US $ 75 milhões

Despesas de marketing e aquisição de clientes

As despesas de marketing para 2023 atingiram US $ 156 milhões, alocados da seguinte forma:

Canal de marketing	Valor (US $ milhões)
Marketing digital	62
Mídia tradicional	48
Campanhas de aquisição de clientes	46

KeyCorp (key) - Modelo de negócios: fluxos de receita

Receita de juros de empréstimos e investimentos

Para o ano fiscal de 2023, a KeyCorp registrou receita de juros líquidos de US $ 4,86 ​​bilhões. A carteira de empréstimos da empresa gerou aproximadamente US $ 4,2 bilhões em receita de juros.

Categoria de receita	Valor (US $ bilhões)
Juros de empréstimos comerciais	2.35
Juros de empréstimos ao consumidor	1.85
Juros de títulos de investimento	0.66

Taxas bancárias e cobranças de serviço

A KeyCorp gerou US $ 1,2 bilhão em taxas e taxas de serviço durante 2023.

• Taxas de manutenção da conta de depósito: US $ 380 milhões
• Taxas de cheque especial: US $ 220 milhões
• Taxas de transação ATM: US $ 150 milhões
• Outras cobranças de serviço bancário: US $ 450 milhões

Comissões de gerenciamento de patrimônio

A divisão de gerenciamento de patrimônio da KeyCorp gerou US $ 752 milhões em comissões para 2023.

Fonte de receita de gestão de patrimônio	Valor (US $ milhões)
Taxas de consultoria de investimento	425
Comissões de corretagem	327

Serviços bancários de investimento

As receitas do banco de investimento da KeyCorp totalizaram US $ 643 milhões em 2023.

• Taxas de consultoria de fusão e aquisição: US $ 287 milhões
• Serviços de subscrição: US $ 356 milhões

Receitas de transação de cartão de crédito

As receitas relacionadas ao cartão de crédito totalizaram US $ 392 milhões para o ano fiscal de 2023.

Fluxo de receita com cartão de crédito	Valor (US $ milhões)
Taxas de intercâmbio	276
Taxas anuais do cartão	116

KeyCorp (KEY) - Canvas Business Model: Value Propositions

You're looking at how KeyCorp delivers value across its diverse client base, which is essentially a blend of local presence and sophisticated corporate reach. Honestly, the numbers show they are leaning into their specialized capabilities while maintaining a broad footprint.

Hybrid Model: Community Bank Service with Corporate Bank Capabilities

KeyCorp provides deposit, lending, cash management, and investment services to individuals and businesses across 15 states through a network of approximately 1,000 branches and 1,200 ATMs under the KeyBank name. This physical network supports the community bank aspect, while the overall entity, with assets of approximately $185 billion as of June 30, 2025, also delivers sophisticated corporate and investment banking products. The bank's operations are concentrated in its two largest markets: Ohio and New York.

Specialized Industry Expertise in Investment Banking Verticals

KeyCorp offers a broad set of scaled capabilities through its KeyBanc Capital Markets trade name, focusing on middle-market companies. This value proposition is backed by strong fee generation. Investment banking and debt placement fees were $661 million in the second quarter of 2025 Trailing Twelve Months (TTM). Furthermore, Investment Banking and Debt Placement (IBDP) fees were up 19% in 1H'25. In the third quarter of 2025, KeyCorp raised a robust $50 billion of capital on behalf of its clients.

Here's a look at the fee-based income contribution, showing the scale of the differentiated fee businesses as of Q2 2025 TTM:

Fee Business Component	2Q25 TTM Value (in millions)
Investment banking & debt placement	$661
Trust and investment services	$937
Cards and payments	$638

Comprehensive Wealth Management for Mass Affluent and High-Net-Worth Clients

The Wealth Management segment is a key recurring source of fees and deposits for KeyCorp. Assets under Management (AUM) reached a record $68 billion as of the third quarter of 2025, marking an 11% increase year-over-year. The strategy targets underserved clients, with the Key Private Client group (targeting $250k-$2MM investable assets) enrolling over 45K clients and generating approximately $6 billion in investments & deposits since its inception in 2023. KeyCorp was targeting approximately 10% wealth manager headcount growth in 2025.

Digital-First Banking Solutions like Laurel Road for Doctors and Dentists

Laurel Road is explicitly recognized as one of KeyCorp's business segments as of the 2025 Resolution Plan. This specialized digital offering focuses on professionals like doctors and dentists, providing a modern banking experience. KeyCorp is actively investing in its frontline staff, including payments advisors, to support these sophisticated client needs.

Treasury and Cash Management Solutions for Commercial Clients (KeyVAM®)

Commercial Banking provides treasury management services to large corporations and middle-market companies. While the specific KeyVAM® financial metrics for 2025 aren't explicitly detailed, the segment's importance is evident in the commercial loan growth; average commercial loans increased by $1.1 billion in the third quarter of 2025 compared to the second quarter of 2025. Furthermore, KeyCorp's overall net margin was a healthy 17.5%.

The bank's capital strength supports these offerings, with the estimated Common Equity Tier 1 ratio standing at 11.8% at September 30, 2025. Finance: draft 13-week cash view by Friday.

KeyCorp (KEY) - Canvas Business Model: Customer Relationships

You're looking at how KeyCorp builds and maintains its connections with clients across its various segments as of late 2025. The bank is definitely doubling down on human capital to drive deeper engagement, so let's look at the numbers backing that up.

KeyCorp confirmed it remains on track to increase its front-line staff by approximately 10% in 2025. This group, which the bank defines as its relationship drivers, includes investment bankers, middle market relationship managers, payments advisors, and wealth managers. This hiring push is a direct action to deepen relationships across the franchise.

For middle-market and corporate clients, this investment in dedicated relationship managers is key. Relationship households and commercial clients both continued to grow at about 2% year-to-date as of the third quarter of 2025. The commercial bank team, which includes these relationship managers, is expected to reach around 170 to 180 people following the 10% expansion goal for the year. Furthermore, the bank's overall commercial banking platform generated $2 billion in revenue in 2024.

The high-touch, advisory services for Key Private Bank and Family Wealth clients are clearly a focus area, evidenced by external recognition. Key Private Bank was honored for the best 'Private Banking Client Service' at the 2025 Private Asset Management (PAM) Awards. This segment is managing significant assets; as of the third quarter of 2025, Assets Under Management (AUM) reached a record $68 billion. This wealth management business contributed 21% to the bank's adjusted total noninterest income for the trailing twelve months ending in 3Q25.

Here's a quick look at the scale of the wealth management client base and its contribution:

Metric	Value (as of late 2025/latest data)	Context
Assets Under Management (AUM)	$68 billion	Record high as of Q3 2025
AUM as of December 31, 2024	$55 billion	Prior period benchmark
Noninterest Income Contribution (Wealth Management)	21%	TTM as of 3Q25
Key Private Client Segment Households	Approximately 50,000	Households added since the segment launched in 2023

To support these relationship-focused bankers, KeyCorp accelerated investments in technology, boosting spending by nearly $100 million in 2025. This technology investment helps bankers be more impactful to clients and prospects, with the bank having migrated half of its applications to the cloud.

The strategic emphasis on deep, full-service relationships is central to KeyCorp's framework, particularly within investment banking. While the specific figure of 52% for relationship primacy in investment banking wasn't explicitly found, the bank noted that investment banking and debt placement fees recorded the second-best year-to-date performance in its history through the third quarter of 2025. The strategy explicitly focuses on 'Relationships and Primacy,' aiming for deep, full-service connections that create enduring value.

The bank continues to build out its client service capabilities through specific focus areas:

• Dedicated teams for middle market and corporate clients, including relationship managers.
• Proactive and personalized advice delivered by Key Private Bank advisors.
• Growing the Mass Affluent segment, which set a record for sales production in Q3 2025.
• Investment banking pipelines remaining at historically elevated levels.
• Raising a robust $50 billion of capital on behalf of clients during the third quarter of 2025.

Finance: draft the Q4 2025 client engagement KPI dashboard by end of next week.

KeyCorp (KEY) - Canvas Business Model: Channels

You're looking at how KeyCorp actually gets its products and services into the hands of its customers, which is a mix of old-school physical presence and modern digital pipes. It's not just one thing; it's a coordinated effort across different business lines.

Physical branch and ATM network in core regional markets.

KeyBank maintains a significant physical footprint, which is a key channel for its Consumer Banking segment. As of June 30, 2025, KeyCorp served clients through a network of approximately 1,000 full-service branches and approximately 1,200 ATMs across 15 states where it operates. For management purposes, this retail franchise is segmented into 25 markets within six internally-defined geographic regions. This physical presence supports deposit-taking, lending, and relationship management for individuals and small businesses.

KeyBank mobile and online banking platforms for all segments.

The digital channel is seeing major investment to support the shift in customer behavior. KeyCorp plans to spend $900 million on technology in 2025, which is a 10% increase from 2024, focusing on enhancing these platforms. The mobile app offers features like sign-on using facial recognition or fingerprint for quick access, and an Immediate Funds option for check deposits, though this service carries a 2% fee with a $2 minimum. Customer adoption of faster payments is evident, as KeyBank is on track to process over 4 million Real-Time Payments (RTP) transactions in 2025, up from 3.6 million in 2024.

KeyBanc Capital Markets' nationwide sales force for corporate clients.

For KeyBanc Capital Markets (KBCM), the channel is primarily a high-touch, nationwide sales force supported by deep industry expertise. This group delivers sophisticated corporate and investment banking products directly to corporate and institutional clients. The scale of their activity is substantial; KBCM raised more than $125 billion of capital for its clients over the last twelve months. To be more specific on recent activity, they raised $50 billion of capital on behalf of clients during the third quarter of 2025 alone. Their equity research team supports this sales effort by providing coverage on over 500 publicly traded companies.

Laurel Road digital lending platform for national niche markets.

Laurel Road, KeyBank's digital lending platform, targets national niche markets, particularly healthcare and business professionals, using a fully digital channel. This platform offers student loan refinancing, mortgages, and personal loans. For personal loans, the platform offers fixed rates from 8.99% to 23.25% APR. They cater to specialized needs; for instance, doctors and medical residents can access loans up to $80,000 with repayment terms up to seven years, which is more favorable than the standard maximum of $45,000. Furthermore, Laurel Road offers a High Yield Savings product currently earning 3.50% APY.

Commercial payments and embedded banking APIs for B2B partners.

The B2B channel is increasingly reliant on technology integration, moving beyond traditional relationship management. KeyCorp's commercial payments business is showing resilience, with management projecting adjusted fees to grow 5% or better in 2025. To support this, KeyBank is actively developing its API infrastructure. A critical upgrade to the API gateway platform required client migration activities to be completed by August 15, 2025. A new Commercial Accounts API is coming soon, designed to simplify account lookup and reporting, providing information on pending and posted transactions across Wire, ACH, and RTP payment types.

Here's a quick look at the scale of the physical and digital footprint:

Channel Component	Metric/Value	Date/Period
KeyBank Physical Branches	Approximately 1,000	June 30, 2025
KeyBank ATMs	Approximately 1,200	June 30, 2025
KeyBank States of Operation	15	2025
KeyBank RTP Transactions (Projected)	Exceed 4 million	2025
KeyBank Technology Spend	$900 million	2025
KBCM Capital Raised (TTM)	More than $125 billion	Last Twelve Months
Laurel Road Personal Loan Max (Niche)	$80,000	2025

The digital lending platform is also focused on specific professional segments, which is a clear channel segmentation strategy. You can see this in the specialized loan amounts offered to medical professionals.

• Laurel Road Personal Loan APR Range: 8.99% - 23.25%.
• Laurel Road High Yield Savings APY: 3.50%.
• Student Loan Refinance Fixed Rate Start: 4.99% (as of 1/9/2025).
• Commercial Payments Adjusted Fee Growth Expectation: 5% or better.

The API channel is clearly being pushed to B2B partners, with a hard deadline of August 15, 2025, for migrating to the new gateway platform. Finance needs to track the adoption rate of the new Commercial Accounts API as it rolls out.

KeyCorp (KEY) - Canvas Business Model: Customer Segments

You're looking at the specific groups KeyCorp targets with its services as of late 2025. This segmentation shows where the bank focuses its lending, advisory, and digital efforts across different wealth and business profiles.

Middle-market commercial clients (revenue between $10 million and $2 billion)

KeyCorp focuses on middle-market companies, positioning itself as large enough to offer full capabilities but manageable for the CFO. KeyBank serves approximately 4,600 middle-market clients across 27 markets, with those operations combined generating about $2 billion in revenue annually. A July 2025 sentiment report surveyed executives from businesses with annual revenues between $10 million and $1 billion.

Mass affluent and high-net-worth individuals (Key Private Client, $250k+ AUM)

The wealth management structure clearly delineates client tiers. Key Private Client specifically targets those with investable assets between $250k and $2MM. Key Private Bank, serving the higher end, reported $55 billion in Assets Under Management (AUM) and $60 billion in Assets Under Administration (AUA) as of December 31, 2024. Overall Assets Under Management for Key Wealth Management reached a record $68 billion in the third quarter of 2025.

Retail consumers in the 15-state branch footprint

The Consumer Bank serves individuals across KeyCorp's 15-state footprint. As of 3Q25, this segment includes approximately ~2MM+ Households. The bank operates approximately 1,000 branches and ~1,200 ATMs to support this base. Relationship households in the consumer segment continue to grow at an annualized rate of 2%.

Corporate and institutional clients utilizing investment banking services

This segment is a key driver of fee income. KeyCorp raised a robust $50 billion of capital on behalf of its clients during the third quarter of 2025. Trust and investment services fees contributed 12% to adjusted total noninterest income in 2Q25 TTM, while investment banking and debt placement fees contributed 27%.

Healthcare professionals targeted by the Laurel Road digital bank

Laurel Road is a national digital bank focused on healthcare professionals, including physicians, dentists, and nurses. Since its inception in 2013, Laurel Road has helped thousands of professionals consolidate and refinance more than $9 billion in federal and private school loans. The platform garnered more than 7,000 nurse sign-ups for its Loyalty Checking waitlist.

Here's a quick look at the scale across the primary segments as of the latest reporting periods:

Customer Segment	Key Metric	Value/Range	Reporting Date/Context
Middle-Market Commercial Clients	Number of Clients Served	4,600	As of mid-2025
Middle-Market Commercial Clients	Annual Revenue Range Served	$10 million to $2 billion	Prompt Requirement/Contextual Range
Mass Affluent/HNW (Key Private Client)	Investable Assets Target	$250k to $2MM	Key Private Client segment definition
Wealth Management (Total AUM)	Total Assets Under Management	$68 billion	3Q25
Retail Consumers (Branch Footprint)	Households Served	~2MM+	3Q25
Retail Consumers (Branch Footprint)	Branch Network Size	~1,000	As of late 2025
Corporate & Institutional (Investment Banking)	Capital Raised in Quarter	$50 billion	3Q25
Healthcare Professionals (Laurel Road)	Total Student Loan Refinanced (Cumulative)	>$9 billion	Since 2013

The Consumer Bank segment's focus areas for relationship building include:

• Targeting existing Key households eligible for mass affluent offering (over 40%).
• Achieving relationship household growth at an annualized rate of 2%.
• Supporting approximately ~250k+ Business Clients within the Retail & Business Banking umbrella.
• Managing approximately $88 billion in Deposits for the Retail & Business Banking segment as of 3Q25.

For Laurel Road, the focus on healthcare professionals is evident in specific product uptake:

• Garnered over 7,000 nurse sign-ups for the Loyalty Checking waitlist.
• Refinanced $2.3 billion in student loans through Laurel Road in 2021 alone.

The bank is definitely using its niche digital play to capture high-earning, low-risk clientele without the cost of physical branch integration.

KeyCorp (KEY) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving KeyCorp's cost base as of late 2025. This is where the money goes to keep the lights on and fund future growth initiatives.

Technology Investment: KeyCorp has made a significant commitment to its digital future. The bank plans to spend $900 million on technology in 2025, which represents a 10% increase over the spend in 2024. This spend is a major component of the overall non-interest expense structure.

Personnel Costs and Staffing: Personnel expenses are a core cost driver. KeyCorp remains on target to increase its front line bankers-including investment bankers, middle market relationship managers, payments advisors, and wealth managers-by 10% in 2025. Looking at the most recent quarter, Q3 2025 saw personnel expense increase by $37 million compared to Q2 2025, driven by incentive compensation and these continued investments in people. Overall, noninterest expense rose 7% year-over-year in Q3 2025, with personnel costs being a primary factor in that increase.

Funding Costs: The cost of funding remains a critical variable cost. For the third quarter of 2025, the overall cost of deposits settled at 1.97%. This figure reflects a decline of 2 basis points from the prior quarter, showing effective management of deposit pricing even as average deposits grew to $150.4 billion in Q3 2025.

Non-Interest Expenses Overview: Non-interest expenses, which capture operating costs outside of interest paid on deposits, increased by 7% year-over-year in Q3 2025. This increase was partially offset by a decrease in non-personnel expenses, such as lower net occupancy and professional fees.

Here's a quick look at some key Q3 2025 expense and related credit cost metrics:

Expense/Cost Metric	Amount/Rate (Q3 2025)	Comparison Context
Planned 2025 Technology Spend	$900 million	10% increase from 2024
Overall Cost of Deposits	1.97%	Down 2 basis points from Q2 2025
Non-Interest Expense YoY Change	7% increase	Year-over-year change for Q3 2025
Provision for Credit Losses (Quarterly)	$107 million	Compared to $138 million in Q2 2025

Credit Loss Provisioning: The cost set aside for potential loan defaults is a major non-operating expense line. As of September 30, 2025, KeyCorp's allowance for credit losses stood at $1.7 billion. For the third quarter of 2025 specifically, the provision for credit losses recorded was $107 million. This was accompanied by net loan charge-offs totaling $114 million, or 0.42% of average total loans for the quarter.

You should note the drivers behind these figures:

• Personnel Expense Drivers: Incentive compensation tied to noninterest income growth.
• Non-Personnel Expense Offsets: Lower net occupancy and professional fees.
• Credit Quality Movement: The Q3 2025 provision included a $7 million reserve release.
• Loan Portfolio Remix: Ongoing shift from low-yielding consumer loans to C&I loans.

Finance: draft 13-week cash view by Friday.

KeyCorp (KEY) - Canvas Business Model: Revenue Streams

You're looking at how KeyCorp actually brings in the money as of late 2025, which is really the core of their business model right now. For a bank this size, it boils down to two main buckets: what they earn on their assets (loans and securities) and the fees they charge for services.

The primary engine remains Net Interest Income (NII), which is the difference between what KeyCorp earns on its earning assets and what it pays out on deposits and borrowings. For the third quarter of 2025, taxable-equivalent NII hit $1.19 billion. That was a solid sequential lift, up 4% from the second quarter of 2025, which saw NII of about $1.15 billion. This improvement came from better balance sheet mix, lower deposit costs, and redeploying maturing investments into higher-yielding assets. Honestly, NII is still the foundation of their profitability.

The other major component is Non-interest income, often called fee income. This grew 8% year-over-year in Q3 2025, showing that their fee-based businesses are gaining traction faster than expenses. This growth is particularly important because it shows diversification away from pure interest rate dynamics. The Q3 2025 figure for total noninterest income was $702 million, excluding the impact of the prior year's securities sale loss.

Here's a breakdown of the key fee-based revenue drivers from Q3 2025:

• Investment banking and debt placement fees totaled $184 million for the quarter.
• Trust and investment services income was $150 million.
• Cards and payments income generated $86 million.
• Commercial mortgage servicing fees were $73 million.

The wealth management side is clearly performing well, with Assets Under Management (AUM) reaching a record $68 billion as of September 30, 2025, which is an 11% jump year-over-year. That growth in AUM directly feeds into the trust and investment services income.

KeyCorp is also seeing specific strength in its capital markets activities. You can see the dollar amounts and their recent performance trends here:

Revenue Stream Component	Q3 2025 Amount (Millions USD)	Sequential Growth (QoQ)	Year-over-Year Growth (YoY)
Net Interest Income (Taxable Equivalent)	$1,190	4%	24%
Investment Banking and Debt Placement Fees	$184	3.4%	7.6%
Trust and Investment Services Income	$150	2.7%	7.1%
Cards and Payments Income	$86	~1.2%	~1.2%
Commercial Mortgage Servicing Fees	$73	~4.3%	N/A

The commercial side is also contributing through specialized services. For instance, KeyCorp noted that Commercial mortgage servicing fees were $73 million in the quarter, holding near historic highs. Plus, they maintain active special servicing balances that were elevated at over $11 billion, up 48% compared to the prior year, which helps sustain those servicing fee levels, though they expect a slight decline in Q4 2025 for those specific fees.

Also, remember that KeyCorp raised a robust $50 billion of capital on behalf of its clients during the third quarter, though they only retained 15% on their own balance sheet, which is a key indicator of their fee-generating advisory activity.