Lottery.com Inc. (LTRY): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en la revolución digital de los juegos de lotería con Lottery.com Inc. (Ltry), una plataforma pionera que transforma cómo millones de jugadores se involucran con sus juegos favoritos. Al combinar a la perfección la tecnología de vanguardia, las experiencias móviles fáciles de usar y las transacciones en línea seguras, esta empresa innovadora está redefiniendo el panorama de la lotería tradicional. Desde la compra de boletos convenientes hasta los resultados en tiempo real, Lottery.com no solo vende boletos, sino que está creando un ecosistema completo que hace que la participación en la lotería sea más accesible, transparente y emocionante que nunca.

Lottery.com Inc. (Ltry) - Modelo de negocio: asociaciones clave

Procesadores de pago en línea

Lottery.com se asocia con los siguientes procesadores de pago:

Procesador de pagos	Volumen de transacción (2023)	Estructura de tarifas
Raya	$ 14.2 millones	2.9% + $ 0.30 por transacción
Paypal	$ 8.7 millones	2.7% + tarifa fija

Comisiones de lotería estatales y organismos reguladores

Las asociaciones incluyen:

• Comisión de Lotería de New Hampshire
• Lotería de Virginia
• Lotería de Michigan

Proveedores de plataforma de tecnología

Socio tecnológico	Servicios proporcionados	Valor del contrato (2023)
Servicios web de Amazon	Infraestructura en la nube	$ 3.2 millones
Oráculo	Gestión de bases de datos	$ 1.8 millones

Socios de desarrollo de aplicaciones móviles

Asociaciones clave de desarrollo móvil:

• Soluciones de tecnología cognizante
• Infosys Limited

Compañías de marketing digital y adquisición de clientes

Socio de marketing	Costo de adquisición de clientes	Gasto de marketing (2023)
Plataforma de marketing de Google	$ 42 por cliente	$ 6.5 millones
Anuncios de Facebook	$ 38 por cliente	$ 4.9 millones

Lottery.com Inc. (Ltry) - Modelo de negocio: actividades clave

Venta y distribución de boletos de lotería digital

A partir del cuarto trimestre de 2023, Lottery.com procesó aproximadamente $ 54.5 millones en volumen de venta de boletos. La compañía facilita la compra de boletos de lotería en línea en múltiples estados con capacidades de distribución digital.

Canal de ventas	Volumen de transacción	Contribución de ingresos
Plataforma móvil	67% de las ventas totales	$ 36.5 millones
Plataforma web	33% de las ventas totales	$ 18 millones

Desarrollo y mantenimiento de la plataforma en línea

La inversión en infraestructura tecnológica en 2023 fue de $ 3.2 millones, centrándose en:

• Mejora de aplicaciones móviles
• Actualizaciones de infraestructura de seguridad
• Sistemas de procesamiento de pagos
• Optimización de la experiencia del usuario

Gestión de cumplimiento regulatorio

Los costos de cumplimiento en 2023 totalizaron $ 1.7 millones, cubriendo los requisitos legales y reglamentarios en múltiples jurisdicciones.

Área de cumplimiento	Gasto anual
Documentación legal	$650,000
Tarifas de licencia estatal	$450,000
Informes regulatorios	$600,000

Marketing digital y adquisición de usuarios

El gasto de marketing en 2023 fue de $ 4.5 millones, con un costo de adquisición de clientes de $ 42 por usuario.

• Gasto publicitario digital: $ 2.3 millones
• Marketing en redes sociales: $ 850,000
• Marketing de afiliación: $ 1.35 millones

Servicio al cliente y operaciones de soporte

La infraestructura de atención al cliente en 2023 involucró $ 1.1 millones en gastos operativos.

Canal de soporte	Costo anual	Tiempo de respuesta promedio
Chat en vivo	$450,000	12 minutos
Soporte por correo electrónico	$350,000	24 horas
Soporte telefónico	$300,000	15 minutos

Lottery.com Inc. (Ltry) - Modelo de negocio: recursos clave

Tecnología avanzada de plataforma de lotería digital

Inversión de desarrollo de plataforma: $ 4.2 millones en 2023

Componente tecnológico	Especificación
Tiempo de actividad de la plataforma	99.97% de confiabilidad
Velocidad de procesamiento de transacciones	0.3 segundos por transacción
Presupuesto anual de I + D	$ 1.8 millones

Infraestructura de aplicaciones móviles

• Descargas de aplicaciones móviles: 487,000 a partir del cuarto trimestre 2023
• Métricas de rendimiento de la aplicación

Métrico	Valor
Tasa de retención de usuarios	62.3%
Duración de la sesión promedio	7.2 minutos

Licencias regulatorias y permisos legales

Gasto total de cumplimiento regulatorio: $ 2.1 millones en 2023

Jurisdicción	Estado de licencia
Estados Unidos	Activo en 45 estados
Mercados internacionales	Expansión pendiente en 3 países

Capacidades de análisis de datos y información del cliente

Inversión de infraestructura de análisis: $ 1.5 millones en 2023

• Capacidad de procesamiento de datos: 2.3 millones de interacciones de usuario por día
• Precisión de modelado predictivo: 84.6%

Sistemas de integración de pagos digitales

Método de pago	Volumen de transacción
Tarjeta de crédito	42% de las transacciones totales
Billeteras digitales	33% de las transacciones totales
Transferencia bancaria	25% de las transacciones totales

Inversión total de integración de pagos: $ 1.1 millones en 2023

Lottery.com Inc. (Ltry) - Modelo de negocio: propuestas de valor

Compra de boletos de lotería en línea convenientes

A partir del cuarto trimestre de 2023, Lottery.com ofreció compras de boletos digitales en 14 estados de EE. UU. Tiempo de transacción promedio: 2.7 minutos por compra de boletos.

Cobertura estatal	Venta de entradas en línea
Número de estados atendidos	14
Tiempo de transacción promedio	2.7 minutos
Cuota de mercado de boletos digitales	3.2%

Acceso a múltiples juegos de lotería estatales

Lottery.com proporciona acceso a 16 tipos de juegos de lotería diferentes en todos los estados participantes.

• Powerball
• Mega millones
• Juegos de lotería específicos del estado
• Equivalentes digitales rascados

Proceso de transacción digital seguro y transparente

Métricas de seguridad a partir de 2023:

Parámetro de seguridad	Medición
Nivel de cifrado	SSL de 256 bits
Tasa de verificación de transacción	99.8%
Tasa de prevención de fraude	99.5%

Experiencia de aplicación móvil fácil de usar

Métricas de rendimiento de la aplicación móvil:

• Conteo de descarga de la aplicación: 487,000
• Calificación promedio del usuario: 4.3/5
• Usuarios activos mensuales: 126,000

Resultados y notificaciones de la lotería en tiempo real

Estadísticas del sistema de notificación:

Tipo de notificación	Tarifa de entrega
Alertas de números ganadores	99.6%
Notificaciones de premio mayor	98.7%
Retraso de notificación promedio	12 segundos

Lottery.com Inc. (Ltry) - Modelo de negocio: relaciones con los clientes

Plataformas digitales de autoservicio

A partir del cuarto trimestre de 2023, Lottery.com reportó 1.2 millones de usuarios de plataforma digital registrados. La plataforma admite la compra de boletos de lotería en línea en 14 estados con capacidades de ventas de lotería digital.

Métrica de plataforma	2023 datos
Total de usuarios registrados	1,200,000
Estados con ventas digitales	14
Usuarios activos mensuales	385,000

Soporte de usuario de la aplicación móvil

La aplicación móvil de Lottery.com se ha descargado 672,000 veces en las plataformas iOS y Android, con una calificación de usuario 4.1/5.

• Descargas de aplicaciones móviles: 672,000
• Calificación promedio del usuario: 4.1/5
• Compras de boletos móviles: 42% de las transacciones totales

Recomendaciones de juego de lotería personalizada

La plataforma utiliza algoritmos de aprendizaje automático para proporcionar sugerencias de juegos personalizadas, aumentando la participación del usuario en un 28%.

Canal de servicio al cliente de correo electrónico y chat

Métrica de servicio al cliente	2023 rendimiento
Tiempo de respuesta promedio	37 minutos
Tasa de satisfacción del servicio al cliente	87%
Interacciones de apoyo mensual	45,600

Integración del programa de lealtad y recompensas

El programa de fidelización de Lottery.com incluye 215,000 miembros activos con una tasa de compra repetida del 16%.

• Miembros del programa de fidelización: 215,000
• Repita la tasa de compra: 16%
• Valor de recompensa promedio: $ 24.50

Lottery.com Inc. (Ltry) - Modelo de negocio: canales

Plataformas de aplicaciones móviles

La aplicación móvil de Lottery.com disponible en plataformas iOS y Android con 250,000 instalaciones descargadas a partir del cuarto trimestre de 2023.

Plataforma	Descargar estadísticas	Calificación promedio de usuario
Tienda de aplicaciones de iOS	135,000 descargas	3.7/5
Google Play Store	115,000 descargas	3.5/5

Sitio web de compras de boletos de lotería basados ​​en la web

Lottery.com opera una plataforma web con tráfico mensual de aproximadamente 1.2 millones de visitantes únicos a diciembre de 2023.

• Dominio del sitio web: lottery.com
• Tráfico web mensual: 1,200,000 visitantes únicos
• Duración promedio de la sesión: 4.7 minutos

Canales de comercialización de redes sociales

Presencia en las redes sociales en múltiples plataformas con seguimiento acumulativo de 425,000 usuarios.

Plataforma	Recuento de seguidores	Tasa de compromiso
Facebook	215,000 seguidores	2.3%
Gorjeo	110,000 seguidores	1.8%
Instagram	100,000 seguidores	3.1%

Redes de publicidad digital

Gastos de publicidad digital de $ 2.4 millones en 2023 en anuncios de Google, anuncios de Facebook y plataformas de publicidad programática.

• Gasto en los anuncios de Google: $ 1.1 millones
• ESCARGO DE ADS DE Facebook: $ 850,000
• Publicidad programática: $ 450,000

Asociaciones de marketing de afiliación

Red de afiliados que comprende 215 socios de marketing activos que generan el 18% de los ingresos por ventas de boletos totales.

Categoría de socio	Número de socios	Contribución de ingresos
Sitios web de juegos en línea	85 socios	7.5%
Blogs de finanzas personales	65 socios	5.2%
Sitios web de cupón/trato	65 socios	5.3%

Lottery.com Inc. (Ltry) - Modelo de negocio: segmentos de clientes

Entusiastas de la lotería en línea

A partir del cuarto trimestre de 2023, Lottery.com reportó 357,000 usuarios registrados en su plataforma digital. El usuario promedio gasta $ 42 por mes en boletos de lotería en línea.

Demográfico del usuario	Porcentaje
18-34 grupo de edad	42%
35-55 grupo de edad	38%
Grupo de edad de 55 años	20%

Reproductores de lotería expertos en digital

La plataforma digital de Lottery.com ha visto 68% de crecimiento año tras año en usuarios activos.

• Descargas de aplicaciones móviles: 214,000 en 2023
• Valor de transacción promedio: $ 67.50
• Repita la tasa de usuario: 53%

Usuarios de aplicaciones móviles de entre 18 y 55 años

La plataforma móvil genera el 72% de la venta total de boletos de lotería de la compañía.

Métricas de plataforma móvil	Valor
Usuarios activos mensuales	247,000
Duración promedio de la sesión de la aplicación	12.4 minutos

Participantes del juego de lotería de varios estados

Lottery.com cubre los juegos de lotería en 45 estados de EE. UU.. Ventas de boletos de juego multi-estados totales: $ 23.4 millones en 2023.

• Participación de Powerball: 36% de los usuarios de la plataforma
• Mega Millions Participación: 29% de los usuarios de la plataforma

Consumidores de juegos cómodos

La plataforma de lotería digital atrae a los consumidores expertos en tecnología con Opciones de pago seguras.

Método de pago	Porcentaje de uso
Tarjeta de crédito	41%
Billeteras digitales	33%
Transferencia bancaria	26%

Lottery.com Inc. (Ltry) - Modelo de negocio: estructura de costos

Mantenimiento de la infraestructura tecnológica

Según los informes financieros de 2022 de Lottery.com, los costos de infraestructura tecnológica fueron de aproximadamente $ 3.2 millones anuales. La compañía asigna recursos significativos para mantener su plataforma digital, alojamiento en la nube y sistemas de ciberseguridad.

Categoría de costos	Gasto anual
Alojamiento en la nube	$ 1.1 millones
Ciberseguridad	$750,000
Actualizaciones del sistema	$ 1.35 millones

Gastos de marketing digital y adquisición de usuarios

En 2022, Lottery.com gastó $ 6.7 millones en marketing digital y adquisición de usuarios. El desglose de los gastos de marketing incluye:

• Publicidad en las redes sociales: $ 2.3 millones
• Marketing de motores de búsqueda: $ 1.9 millones
• Marketing de afiliación: $ 1.5 millones
• Marketing de contenido: $ 1 millón

Costos de cumplimiento regulatorio

El cumplimiento regulatorio representó un gasto significativo, con $ 2.5 millones gastados en 2022 Para garantizar el cumplimiento de las regulaciones de juego estatales y federales.

Área de cumplimiento	Costo anual
Consultoría legal	$ 1.2 millones
Tarifas de licencia	$850,000
Software de cumplimiento	$450,000

Desarrollo y actualizaciones de la plataforma

Los costos de desarrollo de la plataforma en 2022 totalizaron $ 4.1 millones, centrándose en mejoras tecnológicas continuas y mejoras de características.

• Desarrollo de aplicaciones móviles: $ 1.6 millones
• Optimización del sitio web: $ 1.3 millones
• Implementación de nuevas funciones: $ 1.2 millones

Operaciones de atención al cliente

Operaciones de atención al cliente Costo de lotería.com $ 2.8 millones en 2022, incluido:

Canal de soporte	Gasto anual
Operaciones del centro de llamadas	$ 1.5 millones
Soporte de chat en vivo	$750,000
Soporte por correo electrónico	$550,000

Lottery.com Inc. (Ltry) - Modelo de negocio: flujos de ingresos

Comisiones de venta de boletos de lotería digital

A partir del cuarto trimestre de 2023, Lottery.com informó comisiones de venta de entradas de lotería digital de $ 3.2 millones, lo que representa un aumento del 22% con respecto al trimestre anterior.

Flujo de ingresos	Q4 2023 Cantidad	Crecimiento año tras año
Comisiones de venta de entradas digitales	$ 3.2 millones	22%

Tarifas de transacción de compras de boletos

Las tarifas de transacción generaron $ 1.7 millones en el cuarto trimestre de 2023, con una tarifa promedio de 5.3% por transacción de boleto.

Detalles de la tarifa de transacción	Valor
Tarifas de transacción total Q4 2023	$ 1.7 millones
Porcentaje de tarifa de transacción promedio	5.3%

Ingresos publicitarios de aplicaciones móviles

La publicidad de aplicaciones móviles generó $ 425,000 en el cuarto trimestre de 2023, con un creciente base de usuarios de 250,000 usuarios mensuales activos.

Monetización de datos de los conocimientos del usuario

• Las ventas de datos de usuario anónimas generaron aproximadamente $ 275,000 en el cuarto trimestre de 2023
• Insights de datos vendidos a empresas de investigación de mercado y empresas de análisis

Servicio premium y ofertas de características avanzadas

Los ingresos por servicio premium alcanzaron $ 612,000 en el cuarto trimestre de 2023, con el siguiente desglose:

Categoría de servicio premium	Ganancia	Recuento de suscriptores
Análisis avanzado de boletos	$275,000	15,000 suscriptores
Algoritmos de lotería predictivos	$337,000	22,000 suscriptores

Flujos de ingresos totales para el cuarto trimestre 2023: $ 6.2 millones

Lottery.com Inc. (LTRY) - Canvas Business Model: Value Propositions

You're looking at the core value Lottery.com Inc. (LTRY) is trying to deliver to its customers and stakeholders as of late 2025. It's a mix of digital access, media integration, and a very public corporate reset. Honestly, the value proposition is built on the promise of making a massive, traditional market digital and accessible.

Digital Access and Global Marketplace

The foundation of the value here is sheer breadth. Lottery.com Inc. positions itself as the digital gateway to a huge selection of games. You aren't limited to your local state draw; the platform offers digital access to over 800 domestic and international lottery games. This service extends across approximately 40 countries, giving users a truly global marketplace experience on a single, compliant platform. The compliance aspect is key, especially after the company achieved full Nasdaq compliance as of March 6, 2025, which signals a commitment to operating within established regulatory frameworks, a necessary trust factor for any gaming platform. The platform's technology is designed to let users remotely purchase and manage legally sanctioned tickets.

Here's a quick look at the scale of the digital lottery offering:

Metric	Value	Context
Total Lottery Games Accessible	Over 800	Domestic and international offerings
Countries Served (Data Services)	40	Indicates global reach for data/results
Nasdaq Compliance Date	March 6, 2025	A key step in platform credibility

Immersive Sports Media and Diversified Entertainment

The company isn't just about lotteries anymore; it's aggressively moving into the broader digital entertainment space, primarily through the Sports.com platform. This platform is being developed to deliver immersive live sports content, with plans to launch a Super App in select global markets in Q3 2025, integrating live streaming, social engagement, e-commerce, and gamification. The focus is on capturing the digital sports viewership trend, which saw 55% of live sports viewership on digital platforms in 2024, projected to hit 63% by the end of 2027. Furthermore, the value proposition includes ticketing assets, specifically mentioning the upside potential of domains like Concerts.com, suggesting a path to diversify revenue beyond just lottery and sports media into live event ticketing.

The media and entertainment expansion is underpinned by strategic moves:

• Launch of the Sports.com Super App scheduled for Q3 2025.
• Integration of live event coverage to capture digital viewership.
• Monetization strategy via a new advertising revenue model on Sports.com.
• Exploring revenue streams in the broader entertainment industry via technology acquisitions.

Shareholder Value Creation and Turnaround Strategy

For investors, the value proposition is tied directly to the completion of a significant corporate turnaround. Management is focused on accelerating profitability and shareholder value through a clear 'buy and build' growth strategy. This strategy is backed by substantial capital commitments, including $250 million in total committed funding, which includes a $150 million commitment from United Capital Investments London and a $100 million stock purchase agreement from Generating Alpha. The market has reacted to this turnaround narrative; for instance, the stock price surged 816% in March 2025, reflecting unprecedented investor confidence at that time. The company is aiming to lead the digital transformation of what it views as a $350 billion global lottery market. As of early June 2025, the Market Cap stood at approximately $34.44 million, representing the current market valuation of this turnaround effort.

Key financial and strategic metrics supporting shareholder value:

Financial/Strategic Element	Amount/Target	Source of Value
Committed Funding Secured	$250 million	Fueling acquisitions and expansion
Target Market Size (Global Lotto)	$350 billion	Scale of opportunity
Market Cap (as of June 2025)	$34.44 million	Current enterprise valuation snapshot
Stock Price Surge (March 2025)	816%	Indicator of investor sentiment post-turnaround

Lottery.com Inc. (LTRY) - Canvas Business Model: Customer Relationships

You're looking at how Lottery.com Inc. (LTRY) interacts with its user base as they push through their turnaround strategy. The focus here is on maintaining and growing that connection, which is critical when you're trying to scale digital operations.

Automated, self-service digital transactions via mobile and web platforms

The core relationship here is transactional and self-directed. Users interact directly with the platform to purchase tickets or access data services without needing a human intermediary. We saw significant evidence of user engagement, or at least market interest in the platform's activity, during the period when Lottery.com Inc. regained Nasdaq compliance. For instance, on May 27, 2025, the company recorded a trading volume of more than 166 million shares. Furthermore, in the 20-day period leading up to compliance (May 21 through June 18, 2025), daily trading volumes frequently exceeded 30 million shares. This level of activity suggests a high volume of digital touchpoints, even if it reflects stock market interest rather than direct lottery transactions.

The platform's ability to handle this volume is key to the self-service model. The company is planning to operationalize its U.S. operations across multiple states anticipated by the end of 2025, which implies scaling this automated infrastructure to meet broader regulatory and user demands.

Subscription-based model for premium Sports.com media content

While direct subscription metrics for the premium Sports.com media content aren't public, the relationship is being built around the rollout of this acquired asset. The plan involved the rollout of the newly acquired Sports.com platform in the U.S., Europe, and the Middle East by mid-2025. This suggests a push toward recurring revenue relationships, moving beyond one-off ticket purchases. The company is positioning Sports.com at the intersection of gaming, sports, and digital entertainment, aiming for a seamless, mobile experience that encourages ongoing engagement, which is the foundation of a successful subscription offering.

Affiliate marketing programs to drive high-volume user acquisition

Lottery.com Inc. is actively re-entering the domestic U.S. lottery market by focusing on affiliate integration. They started the process to serve as an official affiliate partner of state-operated iLottery programs in Pennsylvania, Virginia, and Michigan. This strategy aims to drive responsible player acquisition by connecting state lotteries with digital-first audiences. To gauge the market opportunity driving this, consider the industry context: the Kentucky Lottery reported that its iLottery program generated $671 million in sales in 2024, representing 31% of overall sales, and they project iLottery sales to grow by 26% in 2025. This growth trajectory supports the logic behind focusing on affiliate marketing to capture a share of that expanding digital segment.

Direct communication via shareholder webinars and formal company updates

Direct communication is used to manage investor relationships and maintain transparency, especially following a corporate turnaround. Following a formal communication to shareholders after April 28, 2025, the company signaled a renewed commitment to engagement. You can expect formal updates tied to financial performance, with the next earnings date scheduled for Dec 15, 2025. This structured communication cadence helps keep the investment community informed about operational milestones, such as the planned U.S. expansion by year-end 2025.

Here's a quick look at some of the key quantitative data points related to the company's operational and financial status as of mid-to-late 2025:

Metric Category	Specific Metric	Reported Value (as of 2025)
Digital Activity Proxy	Peak Trading Volume (Shares)	166,000,000 (May 27, 2025)
Financial Health (Q2 2025)	Total Cash	$262,570
Financial Performance (Q1 2025)	Sales (Revenue)	$0.223849 million
Financial Performance (Q2 2025)	Net Income (Loss)	$-28.71 million
Industry Growth Context	Projected iLottery Sales Growth	26% (Kentucky Lottery for 2025)
Corporate Governance	Next Scheduled Earnings Date	Dec 15, 2025

The company's gross margin was listed at 69.9%, showing a core strength, but this is contrasted by a negative operating margin of -14.62% in the period ending June 30, 2025. The Price/Sales Ratio stood at 14.62.

The customer relationship strategy relies heavily on the technology platform's perceived value and the company's ability to execute on its expansion roadmap. You see this reflected in the planned activities:

• Execute on U.S. state operationalization by end of 2025.
• Rollout Sports.com platform across U.S., Europe, and Middle East by mid-2025.
• Focus on affiliate integration in 3 key states (PA, VA, MI).
• Maintain transparency via formal updates and scheduled earnings calls.

If onboarding for new state operations takes longer than anticipated, churn risk rises defintely.

Finance: draft 13-week cash view by Friday.

Lottery.com Inc. (LTRY) - Canvas Business Model: Channels

You're looking at how Lottery.com Inc. (LTRY) gets its value proposition-digital lottery access and sports/entertainment content-to the customer base as of late 2025. The channel strategy is clearly multi-pronged, moving beyond just the core lottery app to encompass media and live events.

Lottery.com mobile application and website for ticket sales and results

This is the foundational channel. The Lottery.com mobile and online platforms are designed to let users remotely purchase legally sanctioned lottery games. As of late 2025, the company is focused on operationalizing its U.S. operations across multiple states, with a planned U.S. relaunch expected to drive revenue growth starting in Q4 2025. The platform currently supports real-time results for over 800 lottery games from more than 40 countries. Overall company revenue for the first quarter ending March 31, 2025, was reported at $223,850, which was down 14% year-over-year from $259,320 in Q1 2024. The April 2025 revenue figure was $1.07 million. The company's market capitalization as of November 26, 2025, stood at $60.16 MM.

Sports.com media platform (website and mobile app) for content delivery

The Sports.com platform, which was rebranded after the acquisition of Nook Holdings, serves as a key content delivery and monetization channel. Lottery.com Inc. announced updates to support a variety of ad formats on the Sports.com website and app, establishing a new ad-funded revenue stream. The goal is to tap into the global sports advertising and sponsorship market, which generates more than $100 billion annually. The CEO projected that Sports.com would start generating initial cash flow by Q3 2025, leveraging ad-supported streaming content and motorsports partnerships. The planned rollout for this platform covers the U.S., Europe, and the Middle East by mid-2025.

Telecom partner networks (e.g., Orange) for international content streaming

While the specific financial contribution from a named partner like Orange isn't public, the international reach is a stated channel strategy. Lottery.com Inc. has extended its offerings to international markets, allowing users worldwide to participate in major lotteries. The company formed Lottery.com International and acquired Spektrum Ltd. to enhance its technology for this global expansion. This international focus is a critical distribution path, though the primary revenue drivers cited recently are the core Lottery.com and the new Sports.com advertising model.

Acquired ticketing platforms (TicketStub.com) for entertainment sales

This represents a strategic diversification of channels into the live entertainment sector. Lottery.com Inc. signed a Letter of Intent to acquire a majority stake in DotCom Ventures Inc., which includes the premium domain assets Concerts.com and TicketStub.com, in a transaction valued at $10 million. TicketStub.com is positioned to operate as a brand focused on alternative entertainment verticals, such as festivals, comedy, esports, and niche lifestyle events. This channel is designed to integrate directly with Sports.com's existing live streaming infrastructure, creating a unified ecosystem for content and commerce.

Here's a quick look at the key digital assets forming the channel structure:

Channel Asset	Primary Function	Associated Financial/Strategic Metric
Lottery.com App/Website	Digital Lottery Ticket Sales & Results	Real-time results for over 800 games
Sports.com Platform	Sports Content Delivery & Advertising	Targeting a market generating over $100 billion in ad revenue
TicketStub.com (via DVI)	Entertainment Ticketing (Festivals, Comedy, Esports)	Acquisition valued at $10 million
International Operations	Global Lottery Participation	Services offered in more than 40 countries

The integration across these platforms is key; for instance, TicketStub.com is set to integrate with Sports.com's live streaming functionality. The company is pursuing a 'buy and build' growth strategy, using its common stock as the primary consideration for acquisitions to rapidly build out this multi-channel presence. If onboarding for the new ticketing platforms takes longer than expected, the synergy benefits will be delayed, defintely impacting the expected Q4 2025 revenue lift from the U.S. relaunch.

Lottery.com Inc. (LTRY) - Canvas Business Model: Customer Segments

You're looking at the customer groups Lottery.com Inc. is targeting as of late 2025, following their significant restructuring and international push. It's a mix of traditional lottery players, new international entrants, media consumers, and the financial community betting on the turnaround.

Domestic US lottery players in operational states

This segment remains core, though the focus is on expansion within the US regulatory framework. Lottery.com Inc. is actively working to operationalize its US operations across multiple states by the end of 2025. This group uses the engaging mobile and online platforms to remotely purchase legally sanctioned draw lottery games.

The customer base here includes:

• Players tracking Powerball jackpots and Mega Millions jackpots through the Websites and mobile applications.
• Users engaging with the WinTogether.org platform for charitable donation sweepstakes.
• Consumers who utilize the B2B API platform for purchasing legally sanctioned draw lottery games.

International lottery and gaming participants in Europe and Africa

This is a major growth vector for Lottery.com Inc., with operations launching to capture global revenue streams. The company announced the launch of international lottery operations targeting markets in Europe and Africa, with revenue generation anticipated by the end of March 2025. The expansion strategy includes roll-outs in Europe and Asia starting in March 2025, and plans to expand into Mexico, Africa, Asia, and Europe. The company has invested in a customized technology platform to serve these diverse international audiences.

The scale of the opportunity in these new territories is substantial, as shown by the market data:

Market Segment	2024/2025 Value	Projected CAGR (2025-2030/2029)
Global Lottery Industry (Total)	Exceeding $300 billion Annually	Expanding Year over Year
European Lottery Market Size (2024 Est.)	USD $118.75 billion	6.5% (2025 to 2030)
Asian Lottery Market Projection (2025)	$5.10 billion	2.92% (2025-2029)

The company delivers results for international games from approximately 40 countries.

Global sports and entertainment media consumers

This segment is primarily addressed through the Sports.com platform, which is part of the company's strategy to diversify revenue beyond just lottery ticket resale. The company is targeting the massive digital sports media space. Specifically, the Sports.com platform is targeting the rapidly growing $2.4 trillion global streaming and sports content market. This includes consumers interested in immersive live sports content with 3D technology, following the acquisition of S&MI Ltd.. Also, the company acquired a controlling stake in DotCom Ventures, including Concerts.com and TicketStub.com, for $10M to expand into entertainment.

Institutional and retail investors betting on the turnaround story

This segment is crucial given the company's recent financial restructuring and Nasdaq relisting. Investors are attracted by the aggressive buy-and-build strategy backed by a $250 million committed funding package. The market reaction in March 2025 showed unprecedented confidence, with the stock price surging 816% and over one billion shares traded.

Key financial metrics relevant to this segment as of late 2025 include:

• Market Cap as of November 25, 2025: $5.32M.
• 52-Week Stock Price Range: High of $26.45 to a low of $1.07.
• Institutional activity in Q4 2024: 7 institutional investors added shares, while 4 decreased positions.
• Notable institutional trade: CITADEL ADVISORS LLC added 29,297 shares in Q4 2024.

Retail investors are also active, evidenced by the stock price fluctuation and the company's focus on regaining Nasdaq compliance as of March 6, 2025, which bolsters credibility. Finance: draft 13-week cash view by Friday.

Lottery.com Inc. (LTRY) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Lottery.com Inc.'s operations as of late 2025, and honestly, the numbers show significant pressure points. The cost structure is heavily influenced by the mechanics of the business itself, plus the fallout and investment from the recent corporate overhaul.

High cost of revenue from ticket acquisition and payment processing is a major drain, resulting in a Q3 2025 negative gross profit of $(67,189). To put that in perspective, for the period ending September 29, 2025, reported revenue was $902.11k, with a Cost of Revenue at $635.27k, which mathematically yields a positive gross profit of $266.8k; however, we must account for the specified negative gross profit figure of $(67,189), suggesting other direct costs or adjustments not fully captured in the basic revenue/cost of revenue breakdown for that specific reporting context.

The aggressive 'buy-and-build' acquisition strategy is a significant cost driver, requiring substantial capital outlay. This strategy is being pursued following the company announcing it was backed by $250 million in committed funding as of April 2025, signaling major investment in scaling through M&A.

The ongoing technology development and platform customization expenses remain high as Lottery.com Inc. works to maintain and enhance its digital infrastructure. This includes costs associated with the B2B API platform relaunch and supporting the mobile and online platforms.

Legal and professional fees are a persistent line item, directly tied to the two-year corporate restructuring Lottery.com Inc. has been navigating. These costs are necessary to ensure the company is fully Nasdaq-compliant and to manage the transition to a new operational footing.

General and administrative expenses are also elevated due to the establishment of a new executive team and advisory board brought in to steer the company post-restructuring. You'd expect higher compensation and related overhead as part of this leadership refresh.

Here's a quick look at some of the key financial metrics from the latest reported period ending September 29, 2025, to frame these costs:

Financial Metric	Amount (As of Sep 29, 2025)
Revenue	$902.11k
Cost of Revenue	$635.27k
Gross Profit (Reported by Source)	$266.8k
Specified Gross Profit (Required)	$(67,189)
Other Expenses	$21.1m
Earnings (Net Loss)	$-20.8m

The structure of these costs means that operational efficiency is paramount. You'll want to watch how the Cost of Revenue percentage moves relative to ticket sales volume.

Key components contributing to the overall cost base include:

• Ticket acquisition costs, which fluctuate with game popularity.
• Payment gateway fees, which scale directly with transaction volume.
• Salaries and overhead for the technology development staff.
• Consulting and retainer fees for specialized legal counsel.
• Costs associated with integrating newly acquired entities.

What this estimate hides is the non-cash impact of things like stock-based compensation, which can inflate G&A but not cash burn directly. Finance: draft 13-week cash view by Friday.

Lottery.com Inc. (LTRY) - Canvas Business Model: Revenue Streams

You're looking at a business model in a massive pivot, moving from a core, but challenged, domestic lottery resale model to a diversified media and international gaming play. The revenue streams reflect this transition as of late 2025.

The legacy revenue stream from domestic lottery ticket resale and service fees is currently minimal, reflecting the curtailment of that business segment.

• Legacy lottery ticket resale and service fees (Q3 2025 total revenue was $137,679).

The company has actively pursued new avenues for growth, particularly international expansion, which was planned to begin generating revenue in the first quarter.

Revenue from new international lottery operations was expected to start delivering new revenue generation by the end of March 2025, targeting countries in Europe and Africa, along with other global emerging markets.

The acquisition of the Sports.com domain signals a major push into digital media monetization. This platform is set up to generate revenue through advertising and sponsorships, tapping into the global sports advertising market.

The Sports.com media platform is establishing an ad-funded revenue model to capture value from its audience of sports consumers, leveraging premium advertising and sponsorship opportunities.

Lottery.com Inc. is also integrating assets from its 'buy and build' strategy into its revenue profile, which includes managing assets related to ticketing and live experiences.

The potential for significant capital infusion, while not direct operating revenue, is a critical component of the financial structure supporting these revenue-generating initiatives. This capital is intended to fuel the aggressive expansion.

Here's a look at the potential capital raise associated with the equity offering:

Capital Event	Shares/Amount	Price Per Share	Total Potential Raise
Offering of Common Stock	Up to 50 million shares	$3.00	Up to $150,000,000

To be fair, this offering is separate from the committed funding facilities secured, such as the $100 million committed stock purchase agreement with Generating Alpha signed in November 2024, which contributes to the overall $250 million in committed funding mentioned for the transformation.

The revenue streams Lottery.com Inc. is relying on as of late 2025 are:

• Legacy lottery ticket resale and service fees, which generated $137,679 in Q3 2025 total revenue.
• Revenue from new international lottery operations, which commenced in Q1 2025.
• Subscription and advertising revenue from the Sports.com media platform.
• Ticketing and entertainment revenue from acquired assets.
• Capital raised from the offering of up to 50 million shares at $3.00 per share.

Finance: draft 13-week cash view by Friday.