Old National Bancorp (ONB): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el plan estratégico de Old National Bancorp (ONB), una potencia financiera del Medio Oeste que transforma la banca tradicional a través del modelado de negocios innovador. Al combinar a la perfección la tecnología digital, las experiencias personalizadas de los clientes y las estrategias centradas en la comunidad, ONB ha creado un modelo de negocio integral que navega por el complejo panorama financiero con una notable agilidad. Su enfoque único integra plataformas digitales de vanguardia, servicios bancarios robustos y relaciones regionales profundas, posicionándolas como un jugador dinámico en el ecosistema bancario en evolución.

Old National Bancorp (ONB) - Modelo de negocios: asociaciones clave

Alianza estratégica con empresas regionales de tecnología financiera

Old National Bancorp ha establecido asociaciones estratégicas con varias empresas de tecnología financiera para mejorar las capacidades de banca digital:

Socio tecnológico	Enfoque de asociación	Año de implementación
Finastra	Integración del sistema bancario central	2022
Fiserv	Soluciones de pago digital	2021
Jack Henry & Asociado	Plataforma de banca móvil	2023

Colaboración con organizaciones y empresas comunitarias locales

Old National Bancorp mantiene fuertes asociaciones locales en sus regiones operativas:

• Consejos de desarrollo económico en Indiana, Illinois, Kentucky y Michigan
• Asociaciones del programa de préstamos de Administración de Pequeñas Empresas (SBA)
• Cámaras locales de comercio en 6 estados

Tipo de asociación	Número de asociaciones activas	Inversión comunitaria anual
Organizaciones comunitarias	87	$ 4.2 millones
Redes de pequeñas empresas	53	$ 2.8 millones

Asociación con proveedores de soluciones de banca digital

Las asociaciones de banca digital se centran en la innovación tecnológica y la mejora de la experiencia del cliente:

• Plaid para la conectividad de datos financieros
• Visa para la integración de tecnología de pago
• MasterCard para soluciones de billetera digital

Relación con proveedores de servicios de seguros y inversiones

Proveedor	Tipo de servicio	Ingresos de la asociación
Seguro nacional	Referencias de gestión de patrimonio	$ 12.5 millones
Edward Jones	Servicios de asesoramiento de inversiones	$ 8.3 millones
Grupo financiero principal	Planificación de jubilación	$ 6.7 millones

Old National Bancorp (ONB) - Modelo de negocio: actividades clave

Servicios bancarios comerciales y personales

A partir del cuarto trimestre de 2023, Old National Bancorp informó activos totales de $ 26.3 mil millones. El banco ofrece servicios bancarios integrales en 7 estados con 250 ubicaciones bancarias.

Categoría de servicio bancario	Valor total de la cartera	Número de clientes
Préstamo comercial	$ 12.4 mil millones	37,500
Banca personal	$ 8.9 mil millones	275,000

Gestión de la plataforma de banca digital

Old National ofrece soluciones de banca digital con las siguientes métricas:

• Usuarios de banca móvil: 215,000
• Cuentas activas de banca en línea: 285,000
• Volumen de transacciones digitales: 3.2 millones de transacciones mensuales

Originación de préstamo y suscripción

Tipo de préstamo	Volumen total	Tiempo de procesamiento promedio
Préstamos comerciales	$ 7.6 mil millones	5-7 días hábiles
Hipotecas residenciales	$ 3.2 mil millones	14-21 días

Gestión de riesgos y cumplimiento

Old National mantiene un Marco de cumplimiento robusto con:

• Personal de cumplimiento: 125 profesionales dedicados
• Presupuesto de cumplimiento anual: $ 18.5 millones
• Calificación de examen regulatorio: satisfactorio

Asesoramiento financiero y gestión de patrimonio

Segmento de servicio	Activos bajo administración	Número de clientes
Gestión de patrimonio	$ 4.7 mil millones	22,000
Aviso de inversión	$ 2.3 mil millones	15,500

Old National Bancorp (ONB) - Modelo de negocios: recursos clave

Red de sucursal extensa

A partir del cuarto trimestre de 2023, Old National Bancorp opera 296 centros bancarios en 7 estados en la región del Medio Oeste, incluidas Indiana, Illinois, Kentucky, Michigan, Minnesota, Ohio y Wisconsin.

Estado	Número de ramas
Indiana	156
Illinois	48
Kentucky	37
Otros estados	55

Infraestructura bancaria digital

Métricas bancarias digitales:

• Usuarios de banca móvil: 682,000
• Plataformas de banca en línea: aplicaciones web y móviles totalmente integradas
• Volumen de transacción digital: 78% de las transacciones totales en 2023

Recursos de capital humano

Total de empleados al 31 de diciembre de 2023: 4.812

Categoría de empleado	Número de empleados
Empleados de tiempo completo	4,592
Empleados a tiempo parcial	220

Recursos financieros

Métricas financieras clave a partir del cuarto trimestre 2023:

• Activos totales: $ 27.8 mil millones
• Depósitos totales: $ 22.3 mil millones
• Equidad total de los accionistas: $ 3.9 mil millones
• Relación de capital de nivel 1: 12.4%

Recursos tecnológicos

Inversión tecnológica en 2023:

• Presupuesto de tecnología e innovación: $ 87 millones
• Inversión de infraestructura de ciberseguridad: $ 22 millones
• Iniciativas de transformación digital: modernización continua de los sistemas bancarios

Old National Bancorp (ONB) - Modelo de negocio: propuestas de valor

Soluciones bancarias personalizadas para diversos segmentos de clientes

A partir del cuarto trimestre de 2023, Old National Bancorp atiende a aproximadamente 3.5 millones de clientes en múltiples estados, incluidos Indiana, Illinois, Kentucky, Michigan y Wisconsin.

Segmento de clientes	Servicios a medida	Valor de cuenta promedio
Banca personal	Cuentas de control/ahorro	$52,300
Pequeño negocio	Comprobación/préstamos de negocios	$175,600
Corporativo	Banca comercial	$ 1.2 millones

Experiencias bancarias digitales y tradicionales integrales

Estadísticas de la plataforma de banca digital para 2023:

• Usuarios de banca móvil: 1.2 millones
• Transacciones bancarias en línea: 42.3 millones anuales
• Tasa de apertura de la cuenta digital: 65% de las cuentas nuevas

Tasas de interés competitivas y productos financieros

Producto	Tasa de interés	Comparación de mercado
Cuenta de ahorro personal	4.25%	0.35% por encima del promedio regional
Cuenta correcta personal	0.10%	Competitivo con los bancos regionales
CD de 5 años	4.75%	0.50% por encima del promedio nacional

Enfoque bancario local centrado en la comunidad

Métricas de inversión comunitaria para 2023:

• Préstamos de desarrollo comunitario: $ 425 millones
• Contribuciones caritativas locales: $ 3.2 millones
• Número de asociaciones de la comunidad local: 87

Servicios integrados de gestión de patrimonio y planificación financiera

Rendimiento de la división de gestión de patrimonio en 2023:

Servicio	Activos totales bajo administración	Valor promedio de cartera de clientes
Gestión de patrimonio personal	$ 8.6 mil millones	$ 1.2 millones
Planificación de jubilación	$ 3.4 mil millones	$675,000
Aviso de inversión	$ 2.9 mil millones	$520,000

Old National Bancorp (ONB) - Modelo de negocios: relaciones con los clientes

Servicio al cliente personalizado

A partir del cuarto trimestre de 2023, Old National Bancorp informó 266 ubicaciones de banca de servicio completo en 7 estados. El banco mantiene una base de clientes de aproximadamente 3.2 millones de clientes con una calificación promedio de satisfacción del cliente de 4.1 de 5.

Canal de servicio	Métricas de interacción del cliente	Volumen anual
Rama banca personal	Tiempo promedio de interacción con el cliente	17.5 minutos
Soporte telefónico	Tiempo de espera promedio	4.2 minutos
Soporte digital	Tasa de respuesta en línea	92.3%

Plataformas de autoservicio digital

La plataforma de banca digital de ONB reportó 1,4 millones de usuarios de banca digital activa en 2023, lo que representa un crecimiento anual del 22%.

• Descargas de aplicaciones de banca móvil: 875,000
• Volumen de transacciones en línea: 42.6 millones de transacciones anuales
• Tasa de apertura de la cuenta digital: 63% de las cuentas nuevas

Modelo de banca de relación

Old National Bancorp utiliza un enfoque bancario basado en relaciones con una tasa promedio de retención de clientes del 87.4% en 2023.

Segmento de clientes	Valor de relación promedio	Tasa de retención
Banca personal	$24,500	85.6%
Banca de negocios	$187,300	91.2%
Gestión de patrimonio	$475,600	94.3%

Consultas de asesoramiento financiero regular

En 2023, ONB realizó 42,300 consultas de asesoramiento financiero en su red, con una duración de consulta promedio de 67 minutos.

Programas de fidelización y participación específica del cliente

El programa de lealtad del banco, lanzado en 2022, incluye 215,000 participantes activos con una redención anual de recompensa anual de $ 276 por cliente.

• Inscripción del programa de recompensas: 37% de la base total de clientes
• Tasa de éxito de venta cruzada: 24.6%
• Participación del programa de referencia del cliente: 18,700 referencias en 2023

Old National Bancorp (ONB) - Modelo de negocios: canales

Red de sucursales físicas

A partir de 2024, Old National Bancorp opera 181 centros bancarios en múltiples estados, incluidos Indiana, Illinois, Kentucky, Michigan y Minnesota.

Estado	Número de ramas
Indiana	89
Illinois	32
Kentucky	24
Michigan	21
Minnesota	15

Plataforma bancaria en línea

La plataforma digital de Old National Bancorp sirve a aproximadamente 286,000 usuarios de banca en línea activos a partir del cuarto trimestre de 2023.

• La plataforma web es compatible con el acceso a la cuenta las 24 horas, los 7 días de la semana,
• Ofrece pago de facturas, transferencias de fondos y visualización
• Características de seguridad integradas con autenticación multifactor

Aplicación de banca móvil

La aplicación móvil del banco tiene 212,000 usuarios mensuales activos en 2024.

Plataforma	Calificación de la tienda de aplicaciones
Apple App Store	4.7/5
Google Play Store	4.6/5

Red de cajeros automáticos

Old National Bancorp mantiene 246 cajeros automáticos patentados en sus regiones operativas.

• Transacciones gratuitas en cajeros automáticos de propiedad
• Acceso a 32,000 Nationwide Allpoint ATM Network
• Retiros sin algas en las ubicaciones de los socios

Centros de llamadas de servicio al cliente

El banco opera tres centros de servicio al cliente primarios que manejan un promedio de 42,500 interacciones con el cliente mensualmente.

Tipo de servicio	Tiempo de respuesta promedio
Apoyo bancario personal	3.2 minutos
Soporte bancario comercial	4.7 minutos
Apoyo técnico	5.1 minutos

Old National Bancorp (ONB) - Modelo de negocios: segmentos de clientes

Clientes de banca minorista individual

A partir del cuarto trimestre de 2023, Old National Bancorp atiende a aproximadamente 3.2 millones de clientes de banca minorista individual en múltiples estados.

Demográfico del cliente	Número de clientes	Saldo de cuenta promedio
Cuentas corrientes personales	1,450,000	$5,675
Cuentas de ahorro personal	980,000	$12,350

Pequeñas y medianas empresas

Old National Bancorp admite 45.300 clientes comerciales pequeños y medianos en sus regiones operativas.

• Portafolio de préstamos comerciales: $ 2.3 mil millones
• Tamaño promedio del préstamo comercial: $ 157,000
• Cuentas corrientes de negocios: 32,500

Clientes de banca corporativa y comercial

El banco atiende a 2,750 clientes de banca corporativa y comercial con préstamos comerciales totales de $ 8.6 mil millones.

Segmento corporativo	Total de clientes	Préstamos comerciales totales
Grandes clientes corporativos	350	$ 5.4 mil millones
Clientes corporativos de mercado medio	2,400	$ 3.2 mil millones

Clientes de gestión de patrimonio

Old National Bancorp administra $ 12.7 mil millones en activos de gestión de patrimonio para 28,600 clientes.

• Clientes de alto patrimonio neto: 6.500
• Mass Afluent Clients: 22,100
• Valor promedio de la cartera: $ 444,000

Organizaciones comunitarias locales

El banco apoya a 1.750 organizaciones comunitarias locales con servicios bancarios especializados.

Tipo de organización	Número de clientes	Préstamos comunitarios totales
Organizaciones sin fines de lucro	850	$ 215 millones
Gobiernos municipales	620	$ 340 millones
Instituciones educativas	280	$ 125 millones

Old National Bancorp (ONB) - Modelo de negocio: Estructura de costos

Gastos operativos de rama

Para el año fiscal 2023, Old National Bancorp informó gastos operativos totales de sucursales de $ 312.4 millones. Esto incluye:

Categoría de gastos	Cantidad ($ m)
Alquiler y servicios públicos	87.6
Mantenimiento	45.2
Seguridad de la rama	22.8
Material de oficina	15.3

Tecnología y mantenimiento de infraestructura digital

Los costos de infraestructura tecnológica para 2023 totalizaron $ 156.7 millones, con el siguiente desglose:

• Sistemas bancarios centrales: $ 68.4 millones
• Infraestructura de ciberseguridad: $ 42.3 millones
• Plataformas de banca digital: $ 35.6 millones
• Soporte y mantenimiento de TI: $ 10.4 millones

Salarios y beneficios de los empleados

La compensación total de los empleados para 2023 fue de $ 456.9 millones, estructurada de la siguiente manera:

Componente de compensación	Cantidad ($ m)
Salarios base	312.6
Bonos de rendimiento	78.3
Beneficios de atención médica	45.2
Contribuciones de jubilación	20.8

Costos de cumplimiento regulatorio

Los gastos de cumplimiento regulatorio para 2023 ascendieron a $ 87.5 millones, que incluyen:

• Personal legal y de cumplimiento: $ 32.6 millones
• Informes y documentación: $ 24.3 millones
• Auditoría y gestión de riesgos: $ 18.7 millones
• Capacitación regulatoria: $ 11.9 millones

Gastos de marketing y adquisición de clientes

Los gastos de marketing para 2023 totalizaron $ 64.2 millones, distribuidos en todo:

Canal de marketing	Cantidad ($ m)
Marketing digital	22.7
Publicidad de medios tradicional	18.5
Campañas de adquisición de clientes	15.3
Patrocinios y eventos comunitarios	7.7

Old National Bancorp (ONB) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos e inversiones

Para el año fiscal 2023, informó Old National Bancorp $ 1.54 mil millones en ingresos por intereses netos. El desglose de los activos generadores de intereses incluye:

Categoría de activos	Valor total ($)
Préstamos comerciales	$ 15.2 mil millones
Préstamos hipotecarios residenciales	$ 6.8 mil millones
Valores de inversión	$ 4.5 mil millones

Tarifas de servicio bancario

Los ingresos por la tarifa de servicio para 2023 totalizaron $ 248.3 millones, con los siguientes segmentos clave:

• Tarifas de mantenimiento de la cuenta de depósito: $ 87.6 millones
• Tarifas de transacción de cajeros automáticos: $ 42.1 millones
• Tarifas de sobregiro: $ 63.5 millones
• Otras tarifas de servicio bancario: $ 55.1 millones

Comisiones de gestión de patrimonio

Segmento de gestión de patrimonio generado $ 156.7 millones en comisiones para 2023, con fuentes de ingresos primarios:

Categoría de servicio	Ingresos de la Comisión ($)
Servicios de asesoramiento de inversiones	$ 92.4 millones
Planificación de jubilación	$ 38.6 millones
Servicios de confianza	$ 25.7 millones

Tarifas de transacción

Los ingresos por tarifas de transacción en 2023 ascendieron a $ 187.5 millones, incluido:

• Tarifas de transacción con tarjeta de crédito: $ 76.2 millones
• Tarifas de transacción de tarjetas de débito: $ 64.9 millones
• Tasas de transferencia de cables: $ 23.4 millones
• Tarifas de transacción de divisas: $ 23.0 millones

Venta de productos de inversión y seguros

Ventas de productos de inversión y seguros generados $ 112.6 millones En 2023:

Categoría de productos	Ingresos de ventas ($)
Fondos mutuos	$ 48.3 millones
Productos de seguro de vida	$ 39.7 millones
Ventas de anualidades	$ 24.6 millones

Old National Bancorp (ONB) - Canvas Business Model: Value Propositions

You're looking at the core reasons clients choose Old National Bancorp. It's not just about having an account; it's about the stability and performance backing that relationship.

Full-Service Regional Banking: Comprehensive commercial, consumer, and agricultural services

Old National Bancorp provides a full spectrum of financial services across its footprint. This is evidenced by strong activity in key lending areas. For instance, commercial loan production in the third quarter of 2025 hit $2.8 billion, showing active engagement with business clients. The bank's offerings include loans, deposits, and investment products, positioning it as a comprehensive financial resource. Furthermore, the successful integration of Bremer Bank has expanded this service delivery capability.

Financial Stability: Strong liquidity with an 87% loan-to-deposit ratio

A key value proposition is the bank's strong liquidity position, which directly translates to client confidence. As of the third quarter of 2025, Old National Bancorp maintained a loan-to-deposit ratio of 87%. This ratio, supported by period-end total deposits of $55.0 billion, indicates prudent balance sheet management. This stability is further reinforced by a core deposit franchise that grew at an annualized rate of 5.8% in Q3 2025.

Wealth Management: Offering comprehensive wealth and investment solutions

The bank's commitment extends beyond traditional lending and deposits into managing client assets. The services offered include investment products, which is a standard component of a full-service regional bank model. The successful integration of Bremer Bank brought in additional specialty products and Wealth and Investment services to the combined entity. The bank's focus on a low-cost deposit base helps fund these higher-value activities.

High Profitability: Adjusted Return on Average Tangible Common Equity of 20.1% (Q3 2025)

Operational efficiency and profitability are central to the value Old National Bancorp delivers to its shareholders, which underpins its ability to serve clients long-term. For the third quarter of 2025, the adjusted Return on Average Tangible Common Equity (ROATCE) reached 20.1%. This strong profitability is paired with an adjusted efficiency ratio of 48.1% for the same period. This means the bank is generating significant returns relative to its equity base while keeping operating costs well-controlled.

Trusted Partner: Long-term, relationship-based client focus since 1834

Old National Bancorp emphasizes being a primary, trusted partner to its clients, supported by a strong credit culture. This relationship focus is reflected in the quality of its loan book. Nonaccrual loans stood at 1.23% of total loans in Q3 2025, demonstrating resilient credit quality. Also, the bank reported annualized core deposit growth of 5.8%, which speaks directly to the strength of its client relationships and its ability to gather low-cost funding.

Here's a quick look at the key financial metrics supporting these value propositions from the Q3 2025 results:

Metric	Value	Context
Adjusted ROATCE	20.1%	High Profitability Indicator (Q3 2025)
Loan-to-Deposit Ratio	87%	Financial Stability/Liquidity (Q3 2025)
Adjusted Efficiency Ratio	48.1%	Operational Performance (Q3 2025)
Period-End Total Deposits	$55.0 billion	Deposit Franchise Strength (Q3 2025)
Net Interest Income	$582.6 million	Core Revenue Generation (Q3 2025)
Nonaccrual Loans	1.23%	Credit Quality/Risk Management (Q3 2025)

The value proposition is also built on the breadth of its operations, which you can see in the revenue drivers:

• Net Interest Margin (Fully Taxable Equivalent Basis): 3.64%
• Commercial Loan Production: $2.8 billion (Q3 2025)
• Core Deposit Growth (Annualized): 5.8% (Q3 2025)
• Total Loans (Period-End): $48.0 billion (Q3 2025)

The bank is definitely focused on top-quartile performance, which is what clients expect from a stable regional partner.

Old National Bancorp (ONB) - Canvas Business Model: Customer Relationships

You're looking at how Old National Bancorp (ONB) builds and maintains its connections with clients and the communities it serves as of late 2025. The core philosophy centers on deep, lasting ties, blending high-touch personal service with modern digital access.

Relationship Banking Model: Focus on long-term, highly valued partnerships

Old National Bancorp focuses on building long-term, highly valued partnerships with clients across its consumer, commercial, and wealth segments. This approach is a hallmark of the institution, tracing its roots back to 1834. The bank, as of Q2 2025, managed approximately $71 billion of assets and held $38 billion of assets under management. This scale, positioning Old National Bancorp among the top 25 banking companies headquartered in the United States, is meant to support these deep relationships.

Dedicated Advisors: High-touch service for commercial and wealth clients

For commercial and higher-net-worth clients, Old National Bancorp deploys dedicated expertise through its wealth management division, 1834, a division of Old National Bank, and Old National Wealth Advisors (ONWA). This structure provides a boutique-style experience, which you can see in the dedicated staffing numbers for wealth services.

• ONWA comprises approximately 125 team members.
• This team includes more than 70 wealth advisors located across the Midwest and Southeast footprint.
• 1834, which caters to higher-net-worth clients, has expanded its physical presence to include Naples, Florida, alongside existing markets like Nashville and Scottsdale.

The professionals at ONWA offer integrated services including Wealth Planning, Investment Management, and Estate Planning & Administration.

Digital Self-Service: Providing seamless self-service options via mobile/web

To complement the high-touch service, Old National Bancorp continues to invest in technology to make banking simpler and more accessible. The Chief Information Officer discussed how technological advancements are transforming traditional banking operations for a more streamlined and secure experience. This digital push is evident in the platform enhancements made in 2024.

• Old National introduced a new small business digital banking platform in 2024.
• This platform includes modern money movement capabilities and comprehensive business management tools.
• The bank offers seamless self-service options alongside assisted service channels.
• The Investment Strategies Team of ONWA specifically caters to clients who desire a self-service approach to online investing.

Community Engagement: Local presence and community investment

Community investment and engagement are central to Old National Bancorp's stated values, evidenced by its commitment figures and external recognition. The bank was named one of The Civic 50 by Points of Light for the second consecutive year in 2025, an honor reserved for the 50 most community-minded companies in the nation.

Here's a look at the concrete community investment metrics, primarily reflecting 2024 activity and forward-looking commitments:

Metric	Amount/Count	Context/Year
Total Community Growth Plan Commitment	$11.1 billion	Expanded in 2025 (Original $8.3B in 2022)
2024 Charitable Giving & Sponsorships	More than $12.6 million	2024 Investment
Organizations Benefited (2024)	Over 2,500	2024 Investment
Team Member Volunteer Hours (2024)	Nearly 68,000 hours	2024 Activity
Estimated Value of Volunteer Hours (2024)	Exceeds $2 million	2024 Activity
Bremer Footprint Community Commitment (Addendum)	$1.635 billion	Loans/Investments from 2026 to 2028
Bremer Donations (Pre-Acquisition)	$2.7 million	2024 Bremer Activity

The commitment to the communities acquired through the Bremer Bank partnership includes a pledge to invest approximately $179 million in loans and investments within that footprint by 2028, representing a 60% increase over Bremer Bank baselines.

Old National Bancorp (ONB) - Canvas Business Model: Channels

You're looking at how Old National Bancorp moves its services to the client base as of late 2025. It's a mix of the old school and the new, which is typical for a regional powerhouse that's been growing through acquisition.

Physical Branch Network: Traditional branches in the Midwest and Southeast

Old National Bancorp serves clients across Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Tennessee, and Wisconsin. The physical footprint saw significant expansion due to major partnerships finalized in 2024 and 2025. The bank celebrated 190 years of operation, starting in November 1834.

Here's a look at the physical network growth tied to recent strategic moves:

Channel Event/Metric	Date/Reference Point	Impact/Scale
Pre-Merger Banking Centers (Approximate)	Prior to 2024	250 banking centers
CapStar Bank Partnership Finalized	April 1, 2024	Added 23 banking centers (Tennessee, North Carolina)
Bremer Bank Partnership Finalized	October 2025	Added 70 branches (based on Dec 31, 2024, agreement data)
Combined Asset Size Post-Bremer	Late 2025	$70 billion

The total physical presence is now scaled up considerably in the Upper Midwest and Southeast regions. Still, the industry trend shows branch consolidation; for example, in 2018, Old National Bancorp trimmed its network by selling 10 branches in Wisconsin.

Digital Banking: Mobile app and online banking platforms

Old National Bancorp launched a new small business digital banking platform in 2024, focusing on modern money movement and self-service options. While specific Old National Bancorp adoption rates aren't public for late 2025, the broader US context shows this channel is dominant:

• Over 83% of U.S. adults used digital banking services as of 2025.
• Approximately 76% of U.S. adults use mobile banking apps.
• 39% of U.S. adults now rely exclusively on mobile banking.

The bank's Q2 2025 results show revenue from Debit card and ATM fees was reported as 12,922 (likely in thousands of USD, suggesting revenue of about $12.922 million for the quarter).

Commercial Relationship Managers: Direct sales force for commercial clients

The direct sales channel remains key for the commercial segment. Old National Bancorp has dedicated Relationship Managers who focus on local markets and industry expertise for clients needing term loans, lines of credit, and treasury management. James A. Sandgren serves as the Executive VP & CEO of Commercial Banking, indicating a structured leadership focus on this direct sales channel. These managers work to customize solutions, offering the personal touch alongside the resources of a premier institution.

ATMs and Contact Centers: Standard access and support infrastructure

For standard access, Old National Bancorp maintains its ATM infrastructure, which contributes to fee income. For support, the bank offers a centralized contact option. You can reach them by calling 800-731-2266.

The bank reported Q2 2025 net income applicable to common shares of $121.4 million, showing the operational scale supported by these varied channels.

Old National Bancorp (ONB) - Canvas Business Model: Customer Segments

Old National Bancorp serves a diversified client base across its footprint, significantly enhanced by the integration of Bremer Financial Corporation, which closed on May 1, 2025.

Commercial Clients: Businesses driving strong commercial loan production

This segment is a key driver of loan growth for Old National Bancorp.

Metric	Value (as of Q3 2025)
Total Commercial Loan Production (Q3 2025)	$2.8 billion
Period-End Commercial Loan Pipeline	$4.2 billion
Total Period-End Loans (All Segments)	$48.0 billion

Growth in core deposits is specifically noted as being driven by both existing and new commercial clients.

Retail/Consumer Customers: Individuals seeking deposit and loan products

This segment contributes to the bank's granular, low-cost deposit franchise.

• Period-end total deposits reached $55.0 billion as of Q3 2025.
• Core deposits showed an annualized increase of 5.8%.
• Total deposit costs were 197 bps.

High-Net-Worth Individuals: Clients utilizing wealth management services

Wealth management services are delivered through several models, including 1834, which is tailored for high-net-worth clients.

Wealth Metric	Value (as of late 2025)
Total Assets (Overall)	Approximately $71 billion
Assets Under Management (AUM)	Approximately $38 billion
Wealth Advisors (ONWA)	More than 70

The wealth division, now Old National Wealth Advisors (ONWA), also includes the Investment Strategies Team and Private Wealth Management.

Agricultural Businesses: Specialized segment from the Bremer partnership

The partnership with Bremer Financial Corporation brought a strong commercial and agricultural focus to Old National Bancorp, expanding its reach into the Upper Midwest.

• Bremer Bank offered full-service, relationship-based banking with a strong agricultural focus.
• Bremer Wealth accounts transition to the Old National Wealth Management technology platform in February 2026.

Old National Bancorp (ONB) - Canvas Business Model: Cost Structure

You're looking at the core expenses Old National Bancorp (ONB) is managing as of late 2025, especially following the integration of the Bremer Bank partnership. The cost structure is heavily influenced by funding costs and the expenses associated with that recent expansion.

Interest Expense: Cost of total deposits at 1.97% in Q3 2025

The cost associated with funding operations through deposits was a key metric in the third quarter of 2025. Old National Bancorp reported that the total cost of deposits was 197 bps for Q3 2025. This figure represents the interest paid on the total deposit base, which stood at $55.0 billion at the end of the third quarter of 2025. This cost was up 4 bps from the prior quarter, reflecting the general rate environment.

Merger-Related Expenses: Pre-tax charges of $69.3 million in Q3 2025

The ongoing integration costs from the Bremer partnership are clearly visible in the reported figures. For the third quarter of 2025, Old National Bancorp recorded pre-tax charges of $69.3 million specifically for merger-related expenses. This charge is excluded when calculating adjusted noninterest expense to show core operating performance. The total reported noninterest expense for Q3 2025 was $445.7 million, which included this significant charge.

Personnel Costs and Technology and Data Processing: Operating Expenses

Personnel costs, covering salaries and benefits for the expanded workforce, and technology investments are embedded within the noninterest expense structure. To get a clearer view of the run-rate costs, we look at the adjusted noninterest expense, which strips out the merger charges and other one-time items. For Q3 2025, the adjusted noninterest expense was $376.5 million. This was higher than the $343.6 million reported for Q2 2025, which the company attributed to the full quarter impact of Bremer, suggesting higher ongoing personnel and operating costs from the expanded footprint. The Chief Information Officer has emphasized the critical role technology plays in transforming operations, building on prior investments like the new small business digital banking platform introduced in 2024.

Here's a quick look at the key expense and funding cost drivers for Q3 2025:

Cost Component	Q3 2025 Financial Metric	Amount/Rate
Total Noninterest Expense (Reported)	Total Noninterest Expense	$445.7 million
Total Noninterest Expense (Adjusted)	Adjusted Noninterest Expense	$376.5 million
Cost of Total Deposits	Total Deposit Costs	197 bps
Merger-Related Charges	Pre-tax Merger-Related Expenses	$69.3 million
Comparison Point	Adjusted Noninterest Expense (Q2 2025)	$343.6 million

The disciplined expense management is reflected in the efficiency ratio improving to 48.1% on an adjusted basis for Q3 2025.

The bank is definitely focused on keeping funding costs tight while absorbing the higher operating costs of the new structure. Finance: draft 13-week cash view by Friday.

Old National Bancorp (ONB) - Canvas Business Model: Revenue Streams

You're looking at how Old National Bancorp actually brings in the money, which for a bank like this, boils down to two main buckets: interest earned and fees collected. Honestly, the interest side is the engine room.

Net Interest Income (NII) is the core driver. For the third quarter of 2025, Old National Bancorp reported NII on a fully taxable equivalent (FTE) basis of $582.6 million. This number reflects the difference between the interest earned on their assets, like loans, and the interest paid out on their liabilities, like deposits. The net interest margin (NIM) for that quarter improved to 3.64% on an FTE basis, up 11 basis points from the prior quarter, helped by higher asset yields.

The biggest component feeding that NII is the lending business. You're looking at income generated from the total loan portfolio, which stood at period-end $48.0 billion as of the end of Q3 2025. This portfolio includes both commercial and consumer loans, and the growth in that loan book, excluding loans acquired in the Bremer transaction, was up 3.1% annualized for the quarter.

Next up is Noninterest Income, which is the fee-based revenue stream. This shows the bank successfully diversifying away from pure lending income. For Q3 2025, total noninterest income was reported around $130.5 million. This revenue stream gets its power from capital markets and wealth management activities, plus standard banking fees. It's defintely a key area for profitability, especially with the full quarter impact of the Bremer partnership showing through.

Here's a quick look at the components that make up that fee-based revenue for the third quarter of 2025, based on adjusted figures:

Revenue Component	Q3 2025 Adjusted Amount
Total Noninterest Income (Reported)	$130.5 million
Total Noninterest Income (Adjusted)	$130 million
Bank Fees	$41 million
Wealth Management Fees	$40 million
Capital Markets Revenue	$13 million
Mortgage Fees	$10 million

The Service Charges and Fees are a specific part of that noninterest income, representing the day-to-day transaction revenue you'd expect from a retail and commercial bank. The bank fees component, which covers these standard transaction fees, contributed $41 million to the adjusted noninterest income for the quarter. This shows the value of maintaining a broad client base for routine banking services.

To be fair, you should keep an eye on the mix of these revenue sources. For context, looking back over the last five years, net interest income made up about 78.5% of Old National Bancorp's total revenue, underscoring the primary importance of their lending operations.

The key fee-based revenue streams contributing to Noninterest Income include:

• Wealth Management Fees: $40 million in Q3 2025.
• Bank Fees (Transaction/Service): $41 million in Q3 2025.
• Capital Markets Revenue: $13 million in Q3 2025.
• Mortgage Fees: $10 million in Q3 2025.

Finance: draft Q4 2025 revenue projection based on Q3 performance by next Tuesday.