Grupo Aeroportuario del Pacífico, S.A.B. de C.V. (PAC): Análisis de la Matriz ANSOFF [Actualizado en Ene-2025]

En el mundo dinámico de la gestión del aeropuerto, Grupo Aeroportuario del Pacífico (PAC) se encuentra en la encrucijada de la innovación y el crecimiento estratégico. Al navegar magistralmente de la matriz de Ansoff, esta compañía visionaria no solo administra aeropuertos, sino que reinventa todo el ecosistema de viajes aéreos. Desde tecnologías de pasajeros de vanguardia hasta explorar mercados sin explotar en América Latina, PAC está preparado para transformar cómo experimentamos la infraestructura de transporte, combinando la excelencia operativa con iniciativas estratégicas audaces que prometen redefinir los servicios del aeropuerto en el siglo XXI.

Grupo Aeroportuario del PacÍiFo, S.A.B. de C.V. (PAC) - Matriz Ansoff: Penetración del mercado

Aumentar el tráfico de pasajeros a través de campañas de marketing específicas

En 2022, Grupo Aeroportuario del Pacífico reportó 57.5 millones de pasajeros totales en sus 12 aeropuertos en México. La estrategia de marketing de la compañía se centró en aumentar el tráfico de pasajeros a través de campañas específicas.

Optimizar la eficiencia operativa

Métricas de eficiencia operativa de PAC para 2022:

• Gastos operativos: 4.87 mil millones de pesos mexicanos
• Margen operativo: 52.3%
• Costo por pasajero: 84.6 pesos

Mejorar la calidad del servicio al cliente

Puntajes de satisfacción del cliente para aeropuertos PAC en 2022:

Desarrollar programas de fidelización

Estadísticas del programa de lealtad de PAC para 2022:

• Miembros del programa de lealtad total: 1.2 millones
• Repita la tasa de pasajeros: 37.5%
• Gasto promedio por miembro de lealtad: 2,350 pesos

Ingresos totales para Grupo Aeroportuario del Pacíforo en 2022: 16.3 mil millones de pesos mexicanos.

Grupo Aeroportuario del PacÍiFo, S.A.B. de C.V. (Pac) - Ansoff Matrix: Desarrollo del mercado

Explore oportunidades de gestión del aeropuerto en países latinoamericanos adicionales

PAC actualmente administra 12 aeropuertos en México, generando 1,275.5 millones de pesos en ingresos en 2022. A partir de 2023, la compañía tiene presencia operativa en Guadalajara, Puerto Vallarta, San José del Cabo, La Paz, Tijuana y otras ubicaciones mexicanas.

Expandir los servicios comerciales dentro de las redes aeroportuarias existentes

Los ingresos no aeronáuticos de PAC alcanzaron 456.2 millones de pesos en 2022, lo que representa el 35.8% de los ingresos totales.

• Potencial de expansión del espacio minorista: 15,000 metros cuadrados en los aeropuertos actuales
• Ingresos minoristas promedio por pasajero: 85 pesos
• Posibles ingresos anuales adicionales: 102 millones de pesos

Desarrollar asociaciones estratégicas con aerolíneas internacionales

Ciudades secundarias objetivo en México para posibles inversiones en infraestructura del aeropuerto

La inversión actual de PAC en infraestructura del aeropuerto: 2.300 millones de pesos en 2022.

• Posibles objetivos de la ciudad secundaria:
• Aguascalientes: 1.3 millones de población
• Querétaro: 2.1 millones de población
• Hermosillo: 1.1 millones de población

Inversión estimada de infraestructura para nuevos desarrollos de aeropuertos: 500-750 millones de pesos por ubicación.

Grupo Aeroportuario del PacÍiFo, S.A.B. de C.V. (PAC) - Matriz Ansoff: Desarrollo de productos

Tecnologías avanzadas de experiencia en pasajeros digitales

PAC invirtió $ 12.5 millones en tecnología de embarque biométrico en 2022. La compañía desplegó sistemas de reconocimiento facial en 9 aeropuertos en México. El procesamiento de pasajeros biométricos aumentó la eficiencia en un 37% en los terminales participantes.

Servicios de salón de aeropuerto premium

PAC amplió los servicios premium Lounge con una inversión de $ 4.2 millones en 2022. La red actual de salón cubre 14 aeropuertos con servicios mejorados.

• Tamaño promedio de salón: 350 metros cuadrados
• Visitantes anuales de la sala: 423,000
• Ingresos del servicio premium: $ 6.7 millones

Manejo de carga y servicios de logística

La inversión en infraestructura de carga alcanzó $ 18.6 millones en 2022. La capacidad de manejo de carga aumentó en un 22% en los aeropuertos de PAC.

Tecnologías de aeropuerto sostenibles

PAC comprometió $ 22.4 millones a infraestructura sostenible en 2022. Iniciativas de reducción de carbono implementadas en 12 aeropuertos.

• Instalaciones del panel solar: 45,000 metros cuadrados
• Estaciones de carga de vehículos eléctricos: 87 unidades
• Uso de energía renovable: 28% del consumo total de energía

Grupo Aeroportuario del PacÍiFo, S.A.B. de C.V. (PAC) - Matriz Ansoff: Diversificación

Invierta en fuentes de ingresos no aeronauticales como el desarrollo minorista y de bienes raíces

En 2022, PAC generó $ 158.7 millones en ingresos no aeronauticos, lo que representa el 21.4% de los ingresos por aeropuertos totales. Las concesiones minoristas en sus 12 aeropuertos generaron $ 72.3 millones, con espacios comerciales que cubren 53,600 metros cuadrados.

Explore los servicios de consultoría de tecnología para la infraestructura del aeropuerto a nivel mundial

PAC invirtió $ 12.4 millones en infraestructura tecnológica en 2022, con un enfoque en los servicios de transformación digital.

• Proyectos de consultoría de tecnología completada: 7
• Ingresos de consultoría de tecnología total: $ 5.6 millones
• Mercados internacionales de consultoría de tecnología: México, Colombia, Perú

Desarrollar proyectos de energía renovable en las propiedades del aeropuerto

PAC comprometió $ 22.7 millones a la infraestructura de energía renovable en 2022.

Crear plataformas digitales para servicios de aeropuerto y viajes relacionados con los viajes

PAC desarrolló plataformas digitales con una inversión de $ 8.9 millones en 2022.

• Descargas de aplicaciones móviles: 1,240,000
• Ingresos del servicio digital: $ 4.3 millones
• Usuarios de plataforma digital activo: 680,000

Grupo Aeroportuario del Pacífico, S.A.B. de C.V. (PAC) - Ansoff Matrix: Market Penetration

Market Penetration for Grupo Aeroportuario del Pacífico, S.A.B. de C.V. (PAC) focuses on increasing market share and revenue from existing airport services and passenger traffic.

The strategic goal for 2025 includes a target to increase non-aeronautical revenue per passenger by 5.5% in 2025. This effort builds on recent strong commercial performance; for instance, in the third quarter of 2024, total non-aeronautical revenues at Mexican airports grew by +45.5% year-on-year, with revenues from businesses operated directly by Grupo Aeroportuario del Pacífico, S.A.B. de C.V. (PAC) surging by +100.3% in that period.

Optimization efforts are centered on key hubs. At Guadalajara International Airport, which is the third busiest in Mexico, commercial space expansion is a focus, with a Mixed-Use Building project adding a total of 44,189 square meters of commercial space. This is intended to definitely boost sales per square meter by refining the retail concession mix.

Yield maximization strategies are being applied to ancillary services. Grupo Aeroportuario del Pacífico, S.A.B. de C.V. (PAC) is looking to offer dynamic pricing for parking and VIP lounges to maximize yield. Both Tijuana and Los Cabos airports feature these services. The overall operational context shows growth, with Q3 2025 passenger traffic reaching 15,800,000 passengers, a 2.5% increase compared to the same period in 2024.

To drive repeat business, especially at high-traffic locations like Los Cabos and Tijuana, the plan involves launching a loyalty program. This is a push to capture more spending from the existing passenger base, which totaled 62.1 million passengers across all Grupo Aeroportuario del Pacífico, S.A.B. de C.V. (PAC) airports in 2024.

Here are some relevant recent financial and operational statistics:

The focus on non-aeronautical revenue is a clear trend, as seen in the following breakdown of growth drivers:

• Directly operated business revenues surged by +100.3% in Q3 2024.
• Revenues from third-party businesses climbed by +16.1% in Q3 2024.
• Best-performing segments in Q3 2024 included car rentals, food & beverage, and retail, surging by +23.4% collectively.
• Non-aeronautical revenues grew by 32.7% in Q4 2024.

Grupo Aeroportuario del Pacífico, S.A.B. de C.V. (PAC) - Ansoff Matrix: Market Development

You're looking at expanding Grupo Aeroportuario del Pacífico, S.A.B. de C.V. (PAC) into new geographic markets, building on the success of your existing Mexican and Jamaican operations. This is about taking what works and applying it elsewhere.

For securing new routes from key US/Canadian hubs, we see activity already happening in 2025. Air Canada, for example, announced 13 new routes across Latin America, the Caribbean, and Mexico for the Winter 2025-26 season, with capacity up 16% compared to the previous winter. Specifically for your Mexican assets, Air Canada is launching Toronto (YYZ) to Guadalajara (GDL) with three weekly flights starting November 4, 2025. Furthermore, US carriers are entering markets near your portfolio; United Airlines started service to Puerto Escondido earlier in 2025, and American Airlines plans service from Dallas/Fort Worth in Dec-2025. For your Jamaican operations, Air Canada is adding Montego Bay, Jamaica as a destination from both Halifax and Ottawa.

Leveraging the Jamaican model means looking at the structure you established there. Grupo Aeroportuario del Pacífico, S.A.B. de C.V. (PAC) secured the Norman Manley International Airport (NMIA) in Kingston, Jamaica, via a Public Private Partnership with a 25-year concession and an option for an additional five years. This existing structure in Kingston serves as the blueprint for pursuing new concessions in Central or South America, though specific 2025 bids for those regions aren't public right now.

Regarding the performance at Montego Bay, the actual international traffic figures for 2025 show volatility, which is important context for any growth target. For instance, October 2025 saw Montego Bay traffic decline by 17.6% compared to October 2024, largely due to Hurricane Melissa. In September 2025, the decrease was 0.3% versus September 2024. To give you a broader picture of the international segment across your portfolio in the first half of 2025, the company added 11 international routes as part of 21 total new routes added.

To attract cargo carriers, you can point to the immediate post-disaster response. After Hurricane Melissa in October 2025, Grupo Aeroportuario del Pacífico, S.A.B. de C.V. (PAC) facilitated the movement of over 60 tonnes of materials via five cargo planes to speed up the rehabilitation of Montego Bay. Air Canada's President, Cargo, noted that new routes are designed to take advantage of cargo opportunities in the region.

Here's a look at recent passenger traffic for context:

The cash position as of March 31, 2025, was Ps. 16,227.8 million. Also, in August 2025, the company completed the issuance of bond certificates for Ps. 8.5 billion.

You should map out which new Canadian or US city pairs offer the best potential for the Guadalajara and Montego Bay routes based on the new capacity announcements. Finance: draft 13-week cash view by Friday.

Grupo Aeroportuario del Pacífico, S.A.B. de C.V. (PAC) - Ansoff Matrix: Product Development

You're looking at how Grupo Aeroportuario del Pacífico, S.A.B. de C.V. (PAC) plans to grow by enhancing its existing airport offerings, which falls squarely into the Product Development quadrant of the Ansoff Matrix. This involves significant capital deployment to upgrade facilities and services across its network.

The company has laid out substantial plans for its Master Development Program (MDP) covering 2025 through 2029. For the 12 Mexican airports, the total committed investment is MXP 43,185 million over the five-year period. This is described as the largest investment in the air terminals' history.

The Product Development strategy is heavily focused on physical infrastructure upgrades, with terminal buildings receiving the largest allocation at 37% of the total investment. You can see the breakdown for the major hubs below, which shows Guadalajara Airport receiving the lion's share of the planned capital expenditure.

Specifically addressing the required points, the investment for terminal expansion and upgrades is part of this larger commitment. While the outline specifies an investment of MXN 6.5 billion for 2025 MDP projects, the first half of 2025 already saw capital investments executed of about MXN 12,800,000,000.0.

For logistics and cargo handling, Grupo Aeroportuario del Pacífico, S.A.B. de C.V. is actively developing these areas, particularly at Guadalajara and Tijuana airports. At Tijuana, the company acquired a real estate entity for US$35.4 million to control 26 hectares of the airport polygon, with the principal activity being the subleasing of cargo operation areas, hangars, and related ancillary services. Guadalajara Airport, positioned as "The Mexican Silicon Valley," is slated for a major expansion, including a new terminal building that will add over 69,000 square meters of space and nearly 17 km of internal roadways to improve traffic flow.

To enhance services for business travelers, who represented 38% of the passenger profile in the first half of 2025, Grupo Aeroportuario del Pacífico, S.A.B. de C.V. is focused on improving operational efficiency. The overall investment plan includes an average of a 45% increase in inspection points across the network. Furthermore, the company has a dedicated subsidiary, Aerohoteles del Pacífico, S.A. de C.V. (AHP), for the operation of hotels, supporting the development of adjacent commercial real estate, as seen with the Mixed-Use Building at Guadalajara Airport which includes office buildings slated for completion in 2025. Non-aeronautical revenues, which include these commercial activities, already represented 29% of total revenues in Q1 2025.

The strategic focus on non-aeronautical revenue is clear, with directly operated business lines increasing their contribution to 43% of non-aeronautical revenues in Q1 2025, up from 30% in Q1 2024.

Grupo Aeroportuario del Pacífico, S.A.B. de C.V. (PAC) - Ansoff Matrix: Diversification

Diversification for Grupo Aeroportuario del Pacífico, S.A.B. de C.V. (PAC) involves moving into new markets with new service offerings, building upon the existing operational base that saw total revenues reach Ps. 10.88 billion in the second quarter of 2025. The company's strong liquidity, with cash and cash equivalents reported at Ps. 16,227.8 million as of March 31, 2025, provides a solid foundation for these non-core expansions.

The following initiatives represent potential moves into the Diversification quadrant, leveraging existing assets like the Guadalajara International Airport (GDL), which is already situated near the 'Corredor industrial de El Salto.'

• - Acquire a minority stake in a regional MRO (Maintenance, Repair, and Overhaul) facility.
• - Launch a dedicated airport technology consulting service for Latin American peers.
• - Develop and operate an industrial park near the Guadalajara airport for air cargo logistics.
• - Invest $50 million into renewable energy generation for self-consumption across all 14 airports.

The proposed renewable energy investment of $50 million is a capital allocation decision that sits alongside the existing Master Development Program (MDP) for Mexican airports, which commits MXP 43,185 million for the 2025-2029 period. The company already has a Director of Sustainability, Quality, Innovation, and Technologies, indicating an internal structure capable of managing such a project, which aligns with existing environmental actions to reduce electrical energy consumption.

The development of an industrial park near Guadalajara is supported by the airport's existing role as the second busiest in Mexico for air cargo and the planned MXP 22.4 billion pesos investment allocated specifically to the Guadalajara International Airport infrastructure within the MDP.

The technology consulting service leverages internal expertise, as evidenced by the company's history of executing a technical assistance and transfer of technology agreement dating back to 1999, and the presence of a New Business Director with consulting experience across Latin America.

The financial capacity to support these new ventures is underscored by the company's overall market standing, with a market capitalization of $12.19 billion and a net margin of 25.27% reported in late 2025. The EBITDA for the third quarter of 2025 reached 5.1 billion pesos, showing strong operational profitability to fund growth outside core airport concessions.

The potential for the technology consulting arm is supported by the fact that Grupo Aeroportuario del Pacífico, S.A.B. de C.V. operates 14 airports in total (12 in Mexico and 2 in Jamaica), representing a significant peer group in the region for service deployment.

For the MRO acquisition, the company's existing portfolio includes major hubs like Guadalajara and Tijuana, which are key centers for air traffic, providing immediate scale for a newly acquired maintenance service.