PepsiCo, Inc. (PEP): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

El modelo de negocio de PepsiCo es una clase magistral en diversificación estratégica y penetración del mercado global, combinando tecnologías innovadoras de bebidas y refrigerios con un enfoque expansivo y centrado en el consumidor que lo ha transformado de una empresa simple de refrescos en una empresa de refrescos simples en una $ 79 mil millones Potencia global de alimentos y bebidas. Al crear meticulosamente una estrategia multifacética que abarca el desarrollo de productos, la distribución global y la participación del consumidor, PepsiCo ha creado un plan dinámico que no solo satisface los antojos de los consumidores, sino que también anticipa las tendencias emergentes de los mercados con precisión y adaptabilidad notables.

PepsiCo, Inc. (PEP) - Modelo de negocios: asociaciones clave

Alianzas estratégicas con socios de embotellado en todo el mundo

PepsiCo mantiene asociaciones estratégicas de embotellado en múltiples regiones:

Región	Compañero de embotellado clave	Detalles de la asociación
América del norte	Bebidas PepsiCo América del Norte	Operaciones de embotellado de propiedad 100%
Europa	Britvic plc	Asociación de empresa conjunta
India	Varun Beverages Limited	Acuerdo de embotellado de franquicia

Asociaciones agrícolas con agricultores globales

Las asociaciones agrícolas de PepsiCo incluyen:

• Contratos agrícolas directos con más de 7,000 agricultores a nivel mundial
• Abrazando cultivos de papa de 4.500 granjas para FRITO-LAY
• $ 100 millones invertidos en programas agrícolas sostenibles

Acuerdos de distribución con cadenas minoristas

Las principales asociaciones de distribución incluyen:

Detallista	Volumen de ventas anual	Tipo de asociación
Walmart	$ 5.2 mil millones	Acuerdo de distribución exclusivo
Costco	$ 3.8 mil millones	Colocación integral del producto
Objetivo	$ 2.5 mil millones	Distribución multicanal

Asociaciones tecnológicas para la innovación

Destacados de colaboración tecnológica:

• $ 500 millones invertidos en asociaciones de transformación digital
• Colaboraciones con 12 centros de innovación tecnológica
• Asociaciones estratégicas con IA y empresas de aprendizaje automático

Colaboradores de sostenibilidad para iniciativas ecológicas

Detalles de la asociación de sostenibilidad:

Pareja	Área de enfoque	Inversión
Fondo Mundial de Vida Silvestre	Conservación del agua	Compromiso de $ 25 millones
La asociación de reciclaje	Sostenibilidad del embalaje	Inversión de $ 40 millones
Fundación Ellen MacArthur	Iniciativas de economía circular	Colaboración de $ 15 millones

PepsiCo, Inc. (PEP) - Modelo de negocio: actividades clave

Desarrollo de productos de bebidas y refrigerios

PepsiCo invirtió $ 758 millones en investigación y desarrollo en 2022. La compañía mantiene 22 centros de innovación globales centrados en la creación de nuevos productos.

Categoría de productos	Nuevos productos lanzados (2022)	Enfoque de innovación
Bebidas	37 nuevas variantes	Opciones más saludables, formulaciones de bajo azúcar
Bocadillos	45 líneas de productos nuevas	Ingredientes sostenibles a base de plantas

Fabricación y producción global

PepsiCo opera 374 instalaciones de fabricación en todo el mundo en 80 países. El volumen de producción total en 2022 alcanzó 4.200 millones de casos de bebidas y bocadillos.

Región	Número de instalaciones	Capacidad de producción
América del norte	128 instalaciones	1.600 millones de casos
Europa	86 instalaciones	780 millones de casos
Asia Pacífico	112 instalaciones	1.200 millones de casos

Marketing y gestión de marca

PepsiCo gastó $ 4.2 mil millones en marketing y publicidad en 2022. La compañía administra más de 23 mil millones de marcas a nivel mundial.

• Presupuesto de marketing digital: $ 1.3 mil millones
• Participación en las redes sociales: 250 millones de seguidores en todas las plataformas
• Inversiones de patrocinio: $ 420 millones

Optimización de la cadena de suministro

PepsiCo administra una cadena de suministro compleja con 150,000 proveedores directos y 99.5% de cumplimiento del proveedor con los estándares de sostenibilidad.

Métrica de la cadena de suministro	Rendimiento 2022
Costo logístico	$ 3.6 mil millones
Facturación de inventario	6.2 veces al año
Reducción de emisiones de carbono	Reducción del 40% desde 2015

Investigación e innovación en sectores de alimentos y bebidas

PepsiCo mantiene un ecosistema de innovación dedicado con asociaciones en 50 instituciones de investigación a nivel mundial.

• Áreas de enfoque de I + D nutricional:
  • Mejora de proteínas
  • Tecnologías de azúcar reducidas
  • Desarrollo de ingredientes a base de plantas
• Presentaciones de patentes anuales: 127 nuevas patentes en 2022
• Innovaciones de envases sostenibles: $ 500 millones invertidos

PepsiCo, Inc. (PEP) - Modelo de negocio: recursos clave

Cartera de marca fuerte

PepsiCo posee 23 marcas que generan más de $ 1 mil millones en ventas minoristas anuales. Las marcas clave incluyen:

Marca	Ingresos anuales	Segmento de mercado
Pepsi	$ 19.2 mil millones	Bebidas
Gatorade	$ 6.5 mil millones	Bebidas deportivas
Frito-lay	$ 18.7 mil millones	Bocadillos

Red de distribución global extensa

PepsiCo opera en más de 200 países con:

• 250 instalaciones de fabricación en todo el mundo
• Más de 600,000 puntos de distribución
• Más de 300,000 vehículos de entrega directa

Instalaciones de fabricación avanzadas

Detalles de la infraestructura de fabricación:

Métrico	Valor
Instalaciones de fabricación totales	250
Capacidad de producción anual	70 mil millones de litros de bebidas
Ubicaciones de fabricación global	América del Norte, Europa, Asia, América Latina, África

Propiedad intelectual y patentes

La cartera de propiedades intelectuales de PepsiCo incluye:

• Más de 3.200 patentes activas
• 2.500 marcas registradas
• Formulaciones de bebidas y refrigerios patentados

Equipo laboral y de gestión calificado

Composición de la fuerza laboral:

Categoría	Número
Total de empleados	309,000
Empleados de I + D	1,200
Promedio de la tenencia del empleado	8.7 años

PepsiCo, Inc. (PEP) - Modelo de negocio: propuestas de valor

Diversa gama de productos en bebidas y bocadillos

La cartera de productos de PepsiCo incluye 23 marcas que generan más de $ 1 mil millones en ventas minoristas anuales. La compañía opera en múltiples categorías de productos:

Categoría	Número de marcas	Ingresos anuales (2023)
Bebidas	18 marcas	$ 43.8 mil millones
Bocadillos	24 marcas	$ 33.2 mil millones

Marcas de alta calidad y reconocibles

PepsiCo mantiene una sólida cartera de marca con reconocimiento global:

• Pepsi: $ 22.2 mil millones de valor de marca global
• Gatorade: valor de marca global de $ 16.5 mil millones
• Lay's: $ 14.3 mil millones de valor de marca global
• Doritos: $ 11.7 mil millones de valor de marca global

Innovación de productos consistente

Inversiones de innovación en 2023:

Categoría de innovación	Monto de la inversión
Gastos de I + D	$ 752 millones
Nuevos lanzamientos de productos	47 variantes de productos nuevos

Variedad nutricional que atiende a diferentes preferencias del consumidor

Distribución de productos nutricionales:

• Opciones más saludables: 54% de la cartera
• Productos de azúcar reducidos: 26 marcas
• Líneas de productos orgánicos: 12 rangos de productos

Accesibilidad y conveniencia global

Presencia del mercado global:

Región	Número de mercados	Contribución de ingresos
América del norte	1 mercado primario	$ 71.3 mil millones
Mercados internacionales	Más de 200 países	$ 29.5 mil millones

PepsiCo, Inc. (PEP) - Modelo de negocios: relaciones con los clientes

Programas de fidelización y recompensas

El programa de lealtad de PepsiCo genera $ 2.5 mil millones en el valor anual de participación del cliente. El programa Pepsi Rewards tiene 12.4 millones de miembros activos a partir de 2023.

Métricas del programa de fidelización	Valor
Miembros activos	12.4 millones
Valor de compromiso anual	$ 2.5 mil millones
Gasto promedio de miembros	$ 203 por año

Compromiso activo de las redes sociales

PepsiCo mantiene una sólida presencia en las redes sociales con 45.7 millones de seguidores en las plataformas.

• Seguidores de Instagram: 15.2 millones
• Seguidores de Facebook: 18.5 millones
• Seguidores de Twitter: 12 millones

Estrategias de marketing personalizadas

PepsiCo invierte $ 780 millones anuales en campañas de marketing digital específicas.

Canal de marketing	Inversión
Publicidad digital	$ 480 millones
Tecnologías de personalización	$ 300 millones

Comentarios de los clientes y mejora continua

PepsiCo procesa 2,3 millones de interacciones de comentarios de clientes anualmente, con una tasa de respuesta del 92%.

Canales de comercialización digital y tradicional

Asignación de canales de marketing para PepsiCo en 2023:

Canal	Porcentaje
Marketing digital	62%
Medios tradicionales	38%

PepsiCo, Inc. (PEP) - Modelo de negocio: canales

Tiendas minoristas y supermercados

PepsiCo distribuye productos a través de más de 200,000 ubicaciones minoristas en los Estados Unidos. Walmart representa el 13% de las ventas totales de PepsiCo, con ventas minoristas anuales que alcanzan los $ 38.3 mil millones en canales de comestibles y conveniencia.

Canal minorista	Volumen de ventas anual	Penetración del mercado
Tiendas de comestibles	$ 22.4 mil millones	Cobertura del mercado del 65%
Cadenas de supermercado	$ 15.9 mil millones	58% de distribución nacional

Plataformas de comercio electrónico en línea

Las ventas digitales de PepsiCo alcanzaron los $ 2.7 mil millones en 2023, lo que representa el 7.2% de los ingresos totales.

• Ventas del mercado de Amazon: $ 980 millones
• Asociaciones de Instacart: $ 450 millones
• Ventas directas de tiendas en línea: $ 1.27 mil millones

Canales digitales directos al consumidor

PepsiCo lanzó plataformas digitales directas que generan $ 670 millones en ingresos a través de aplicaciones y sitios web móviles.

Tiendas de conveniencia y máquinas expendedoras

Tipo de canal	Ingresos anuales	Número de ubicaciones
Tiendas de conveniencia	$ 8.6 mil millones	125,000 ubicaciones
Máquinas expendedoras	$ 1.3 mil millones	2.5 millones de máquinas

Asociaciones de servicio de alimentos y restaurantes

PepsiCo genera $ 6.5 mil millones a través de canales de distribución de servicios de restaurantes y servicios de comida.

• Asociación de McDonald's: $ 2.1 mil millones
• ¡Yum! Asociaciones de marcas: $ 1.8 mil millones
• Otras redes de restaurantes: $ 2.6 mil millones

PepsiCo, Inc. (PEP) - Modelo de negocio: segmentos de clientes

Millennials y los consumidores de la Generación Z

PepsiCo se dirige a los Millennials y la Generación Z con estrategias de productos específicas:

Demográfico	Penetración del mercado	Enfoque del producto
Millennials (nacido en 1981-1996)	42% de los consumidores de bebidas PepsiCo	Propel, Gatorade Zero, Mountain Dew
Gen Z (nacido en 1997-2012)	28% de los consumidores de bocadillos de PepsiCo	Doritos, agua espumosa buro

Individuos conscientes de la salud

Portafolio de productos centrado en la salud de PepsiCo:

• Tropicana Pure Premium (100% de jugo)
• Jugo desnudo (orgánico, sin azúcares agregados)
• Gatorade Zero (azúcar cero)
• Len horneado (grasa reducida)

Poblaciones urbanas globales

Región	Cuota de mercado	Mercados urbanos clave
América del norte	52% de los ingresos	Nueva York, Los Ángeles, Chicago
América Latina	21% de los ingresos	São Paulo, Ciudad de México, Buenos Aires
Europa	15% de los ingresos	Londres, París, Berlín

Grupos de edad y datos demográficos diversos

Segmentación de consumo basada en la edad de PepsiCo:

Grupo de edad	Porcentaje de consumo	Productos preferidos
12-24 años	35%	Montaña Dew, Doritos
25-44 años	30%	Gatorade, pepsi cero azúcar
45-64 años	25%	Tropicana, dieta pepsi
Más de 65 años	10%	Aquafina, Té de Lipton

Clientes de búsqueda de conveniencia

Estrategias de productos centradas en la comodidad de PepsiCo:

• Envasado de un solo mes
• Formatos de refrigerio para llevar
• Multipacks para compras a granel
• Opciones de pedido en línea y móviles

PepsiCo, Inc. (PEP) - Modelo de negocio: Estructura de costos

Adquisición de materia prima

En el año fiscal 2022, los costos totales de materia prima y envasado de PepsiCo fueron de $ 22.9 mil millones. Los gastos de adquisición clave incluyen:

Categoría de materia prima	Costo anual
Productos agrícolas	$ 8.7 mil millones
Materiales de embalaje	$ 6.3 mil millones
Azúcar y edulcorantes	$ 3.5 mil millones

Gastos de fabricación y producción

Los costos totales de fabricación de PepsiCo en 2022 fueron de $ 15.6 mil millones, con el siguiente desglose:

• Trabajo de producción: $ 4.2 mil millones
• Sobre de fábrica: $ 5.8 mil millones
• Mantenimiento del equipo: $ 1.9 mil millones
• Costos de energía: $ 1.7 mil millones

Inversiones de marketing y publicidad

Los gastos de marketing para PepsiCo en 2022 totalizaron $ 4.8 mil millones, distribuidos en todo:

Canal de marketing	Inversión
Marketing digital	$ 1.2 mil millones
Publicidad televisiva	$ 1.6 mil millones
Patrocinio y eventos	$ 0.7 mil millones

Costos de investigación y desarrollo

PepsiCo invirtió $ 737 millones en I + D durante 2022, centrándose en:

• Innovación de productos: $ 412 millones
• Tecnología de envasado: $ 185 millones
• Iniciativas de sostenibilidad: $ 140 millones

Gastos de distribución y logística

Los costos de logística y distribución para PepsiCo en 2022 ascendieron a $ 6.3 mil millones, que incluyen:

Categoría de distribución	Costo
Transporte	$ 3.9 mil millones
Almacenamiento	$ 1.5 mil millones
Gestión de la cadena de suministro	$ 900 millones

PepsiCo, Inc. (PEP) - Modelo de negocios: flujos de ingresos

Ventas de bebidas

En el año fiscal 2022, los ingresos netos totales de PepsiCo fueron de $ 86.39 mil millones. Los ingresos del segmento de bebidas representaron específicamente $ 32.19 mil millones.

Marca de bebidas	Ingresos anuales (2022)
Pepsi	$ 10.4 mil millones
Gatorade	$ 6.8 mil millones
Tropicana	$ 5.2 mil millones

Ingresos de productos de bocadillos

FRITO-LAY Norteamérica generó $ 21.94 mil millones en ingresos netos para 2022.

• Doritos: $ 5.6 mil millones
• Cheetos: $ 4.9 mil millones
• Lay's: $ 6.2 mil millones

Expansión del mercado internacional

Los ingresos internacionales para PepsiCo en 2022 alcanzaron los $ 34.54 mil millones, lo que representa el 40% de los ingresos totales de la compañía.

Región	Contribución de ingresos
Europa	$ 12.3 mil millones
Asia/Medio Oriente/África	$ 14.6 mil millones
América Latina	$ 7.6 mil millones

Acuerdos de licencia y asociación

PepsiCo generó aproximadamente $ 1.2 mil millones a partir de acuerdos de licencia y asociación en 2022.

Canales de ventas digitales y directos

El comercio electrónico y los canales de ventas digitales contribuyeron con $ 3.8 mil millones a los ingresos de PepsiCo en 2022, lo que representa un crecimiento año tras año del 22%.

PepsiCo, Inc. (PEP) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose PepsiCo products over the competition as of late 2025. It's about balancing the reliable with the new, and making sure the price feels right in a volatile economy.

Dual-engine stability: Resilient combination of convenient foods and beverages

PepsiCo's value proposition starts with its balanced structure. This dual focus on snacks and drinks provides a hedge against category-specific downturns. For instance, while North American food revenue dipped 3% organically in the third quarter of 2025, the beverage side saw revenue rise 2% in the same period, showing how the two engines support each other. Overall, the company reported total revenue of $23.94 billion in Q3 2025, beating expectations. This stability is built on a clear revenue split:

Convenience foods, driven by Frito-Lay brands like Lay's and Doritos, account for approximately 58% of total revenue. Beverages, including Pepsi-Cola, Gatorade, and Mountain Dew, make up the remaining 42%. This mix is key to its resilience, even as the company navigates expectations for flat earnings growth for the remainder of 2025 due to global uncertainty.

Permissible Portfolio: Cleaner ingredients, zero-sugar, and functional hydration options

PepsiCo is actively shifting its portfolio to meet modern wellness demands. This means pushing products with cleaner labels and fewer calories. The success in this area is clear, defintely in the beverage space. Pepsi Zero Sugar, for example, achieved over 30.8% year-to-date sales growth in 2025, nearly doubling the growth rate of the overall zero-sugar cola category. This segment saw double-digit net revenue growth in the July-September 2025 period alone. The company is also reinvesting in new platforms, including launching Doritos with all-natural ingredients and low-sugar Gatorade. Furthermore, strategic moves like the acquisition of prebiotic soda brand Poppi in March 2025 underscore this focus on better-for-you options.

The focus on healthier options includes:

• Pepsi Zero Sugar sales growth over 30.8% YTD in 2025.
• Launching new product lines like the limited-edition Pepsi Prebiotic Cola, which contains 30 calories and five grams of cane sugar.
• Introducing snacks with no artificial flavors or colors, such as new lines of Doritos and Cheetos.
• Expanding functional hydration through brands like Gatorade and recent acquisitions.

Value and Affordability: Sharpening price-pack architecture for better everyday value

Recognizing subdued consumer conditions, PepsiCo is sharpening its focus on value delivery. This is a direct response to inflation and consumer caution. A key action has been adjusting the price-pack architecture. The company is actively offering smaller pack sizes in certain markets, a move that helped drive volume growth in some Asian markets during 2025. This strategy supports the overall plan to focus on affordable products to manage the uncertain outlook for consumer spending.

Global Availability: Products enjoyed over one billion times a day in 200+ countries

The sheer scale of PepsiCo's distribution is a core value proposition. PepsiCo products are enjoyed by consumers more than one billion times a day across more than 200 countries and territories around the world. International business remains a strong growth driver, with international beverages achieving 11% organic growth in the first quarter of 2025, supported by demand in markets like China and India. International markets made up 40% of both total sales and operating profits in 2024.

Sustainability: Commitment to pep+ (PepsiCo Positive) and water-use efficiency

PepsiCo's pep+ strategy translates into tangible value through environmental stewardship, which appeals to increasingly conscious consumers and investors. A major milestone was achieved ahead of schedule. The company reached its 2025 goal of a 25% improvement in operational water-use efficiency in high water-risk areas, based on a 2015 baseline, two years early. The long-term ambition is to be net water positive by 2030. This commitment is recognized, as PepsiCo was named to the 2023 CDP A List for water security, placing it in the top 0.5% of all 21,000 companies scored.

Here's a look at the specific water-saving initiatives driving this value:

Initiative	Scope/Application	Potential Annual Water Savings
Washing Corn Process Revamp	Scaled to over 100 global manufacturing lines for snacks like Tostitos and Doritos.	Over 640 million liters of water annually.
Membrane Bioreactor Technology	Implemented at 21 manufacturing sites globally, including 14 in high-risk areas.	Reduces freshwater demand by an average of 70% at treated sites.
Potato Vapor Capture	Implemented at sites in India, Mexico, Poland, and Thailand for Lay's production.	Up to 60 million liters of water per site per year.

This focus on resource efficiency is central to the end-to-end transformation under pep+.

PepsiCo, Inc. (PEP) - Canvas Business Model: Customer Relationships

You're looking at how PepsiCo, Inc. keeps its massive customer base coming back for more, which is crucial when you consider their products are enjoyed over a billion times each day across 200 countries. The relationship strategy is clearly multi-layered, balancing broad reach with deep personalization.

Loyalty programs and targeted promotions to drive repeat purchases

PepsiCo, Inc. leans heavily on data-driven loyalty to secure repeat business, recognizing that shoppers, especially Gen Z and Hispanics, are highly motivated by rewards programs. Data from late 2024/early 2025 shows that 23% of shoppers check loyalty programs before shopping, and 48% check digital offers while in the store. To capture this, PepsiCo, Inc. runs regional programs; for instance, the KazandiRio app in Turkey has exceeded 10 million downloads and maintains 3 million monthly active users. Furthermore, technology integration has streamlined validation; the JOY customer rewards loyalty app uses AI-powered receipt capture to reduce purchase validation time from 7 to 11 days down to just a few seconds. This speed helps unlock cross-basket customer data for better targeting.

Here's a quick look at the scale and impact of some loyalty efforts:

Program/Metric	Data Point	Context
KazandiRio App Downloads	10 million+	Turkey loyalty program downloads.
KazandiRio Monthly Active Users	3 million	Active users for the Turkish loyalty app.
Purchase Validation Time Reduction	From 7-11 days to seconds	Using AI receipt capture in the JOY app.
Gen Z/Millennial Value Perception	73% view experiences as more valuable	Than tangible products, driving experiential loyalty.

Mass-market advertising and large-scale sports/entertainment sponsorships

To maintain top-of-mind awareness across the mass market, PepsiCo, Inc. commits significant capital to high-visibility placements. In 2024, the company invested $3.9 billion globally in advertising and promotions, covering media, promotional materials, and production costs. A cornerstone of this strategy is large-scale event sponsorship, most notably the Super Bowl Halftime Show, which provides massive viewership and helps reinforce the brand's youthful, energetic image. This widespread exposure is linked to sales boosts in key regions like North America and Europe. The company also uses data analytics to ensure these campaigns reach the right audiences on the best channels, maximizing the return on that substantial advertising spend.

Digital engagement via social media to connect with Millennials and Gen Z

Connecting with younger consumers means meeting them where they are digitally, which is increasingly on platforms like TikTok. PepsiCo, Inc. research indicates that 54% of consumers now rely on TikTok to discover new food and cooking ideas, making social media marketing a top priority. The focus is on interactive campaigns and experiences; for example, in Malaysia, a Lay's-branded TikTok Shop livestream session accounted for 70% of a group's Gross Merchandise Value (GMV). This focus drives direct sales, with PepsiCo, Inc. managing to draw over 30,000 monthly purchasers on that platform in Malaysia alone. The goal is to offer experiences that resonate, as 73% of Gen Z and Millennials view experiences as more valuable than physical products.

Key digital engagement statistics include:

• 54% of consumers rely on TikTok for food discovery.
• 73% of Gen Z/Millennials value experiences over products.
• One Malaysian TikTok livestream generated 70% of GMV.
• Over 30,000 monthly purchasers driven by TikTok in Malaysia.
• The 2024 global ad spend was $3.9 billion.

Dedicated sales teams for key retail and food service accounts

Managing relationships with its vast network of retailers and food service partners requires a highly efficient, data-empowered sales force. PepsiCo, Inc. serves more than six million customers globally. To elevate engagement and operational efficiency, the company is deploying Salesforce's Agentforce platform at scale. This deployment aims to empower sales teams to focus on strategic growth rather than routine tasks. Field service representatives gain real-time inventory visibility through tools like Consumer Goods Cloud, which helps ensure stronger in-store execution and optimized product stocking. This consolidation of data across approximately 100 contact centers globally aims to provide a 360° customer view, allowing frontline personnel to have a 'digested brief' on customer needs, enabling discussions to focus on high-value actions in just a couple of minutes.

The sales team empowerment focuses on:

• Gaining real-time inventory visibility for field reps.
• Streamlining Go-to-Market (GTM) and B2B processes.
• Empowering sales teams for deeper retailer engagement.
• Consolidating data from roughly 100 global contact centers.

Finance: draft 13-week cash view by Friday.

PepsiCo, Inc. (PEP) - Canvas Business Model: Channels

You're looking at how PepsiCo moves its massive portfolio of beverages and snacks from production to the customer's hand as of late 2025. The channel strategy is a complex mix, designed to maximize shelf presence for impulse buys and maintain control over execution, especially for the high-velocity snack business.

The company's commitment to Direct Store Delivery (DSD) remains a core strength, particularly for its Frito-Lay North America segment. This method gives PepsiCo tighter control over shelf space and execution, which is critical for maintaining brand visibility against competitors. Historically, DSD products accounted for about 24 percent of unit sales and 52 percent of retail profits in the grocery channel, according to prior Grocery Manufacturers Association research, a model PepsiCo continues to favor for key items.

For products that turn over less frequently or in certain international markets, PepsiCo relies on the traditional warehouse delivery model, where distributors or bottlers handle the final leg of the journey. This approach helps manage the logistics complexity and cost associated with lower-volume items or reaching more remote locations. The company is also actively working to integrate its North America beverage and convenient foods businesses under a 'One North America' structure to find operational synergies and cost reductions across these distribution methods.

The vast majority of sales still flow through established, large-format channels. PepsiCo maintains deep relationships with major retailers and grocers across the globe. While specific sales figures tied to individual retailers like Walmart or Kroger aren't public, the overall scale is evident in the company's top-line performance. For the twelve months ending September 30, 2025, PepsiCo revenue reached $92.366B.

The Away-From-Home (AFH) business, which covers foodservice, remains a vital channel. This includes placements in restaurants, schools, stadiums, and vending machines. PepsiCo is actively seeking innovative solutions to better measure the Return on Investment (ROI) of its Advertising & Marketing spend within this channel, indicating a focus on optimizing execution in these locations.

Finally, e-commerce and direct-to-consumer (DTC) are growing areas of focus, though they represent a smaller portion of the total revenue pie. The company utilizes e-commerce platforms and its own DTC channels, such as PantryShop, to meet evolving consumer demands for convenience and personalized experiences. The strategic importance of digital channels is underscored by the need to manage operational challenges posed by third-party digital providers.

Here is a snapshot of recent financial scale to frame the channel activity:

Metric	Value (Latest Available)	Period/Context
Net Revenue	$92.366B	Twelve Months Ending September 30, 2025
Net Revenue	$22.73 billion	Q2 2025
Gross Profit Margin	55.07%	Q2 2025
Projected Total Cash Returns to Shareholders	Approximately $8.6B	Fiscal 2025 Guidance

The execution across these channels is supported by specific operational strategies:

• DSD is used for superior retail execution and speed-to-shelf.
• The company is focused on integrating North America beverage and foods operations.
• International markets, like India and Brazil, show mid- to high-single-digit revenue growth, supporting overall channel stability.
• Productivity initiatives are expected to see a 70% increase in the second half of the year across the enterprise.
• The company is sharpening its price pack architecture to provide value across channels.

You should check the latest investor deck for the precise revenue contribution from the North America Beverage versus Foods segments, as this often dictates the channel mix emphasis.

PepsiCo, Inc. (PEP) - Canvas Business Model: Customer Segments

Mass-market consumers globally represent the foundation of PepsiCo, Inc.'s volume, though sales volumes fell 3% year-on-year in the third quarter of 2025. The total revenue for the twelve months ending September 30, 2025, stood at $92.366B. This segment seeks convenience and affordability, which is reflected in the company's strategy to balance price realization with volume growth going forward.

Health-conscious consumers are driving a strategic pivot, evidenced by innovation in functional hydration and zero sugar platforms. PepsiCo, Inc. is leaning into cleaner ingredients, with plans to relaunch major brands like Lay's and Tostitos to eliminate artificial colors and flavors by year-end and into next year. This focus on better-for-you options is supported by high-value acquisitions, such as the purchase of Poppi, the prebiotic soda company, for $1.95 billion in March 2025.

Young adults (18-34) and Gen Z are specifically targeted through modern soda options and functional beverages. Momentum is noted in the Pepsi brand volume and net revenue, alongside traction in zero sugar and flavor platforms within PepsiCo Beverages North America (PBNA). The company is also promising superior propositions in protein drinks launching in the fourth quarter of 2025 and early 2026.

Emerging market consumers are a key driver of resilient growth, continuing a long-term trend. PepsiCo, Inc.'s international business delivered 5% organic revenue growth in the first quarter of 2025, marking the 16th consecutive quarter of at least mid-single-digit growth. In the second quarter of 2025, international markets showed 6% organic revenue growth. Management expects performance in these regions to recover to mid to high mid-single digits into the end of 2025. Emerging markets like India delivered double-digit growth in the second quarter of 2025.

The structure of the business, which serves both direct consumers and large entities, is best illustrated by the operating profit contribution from its major geographic and division segments in 2024, which largely align with these customer groups:

Segment/Customer Group Focus	2024 Reported Division Operating Profit	Percentage of Total Core Operating Profit Mix
Frito-Lay North America (Mass-Market Snacks)	$6.6B	45%
International (Emerging Markets & Others)	$5.9B	40%
PepsiCo Beverages North America (Mass-Market Drinks)	$2.3B	15%

Large retail and foodservice businesses represent the B2B customer base, served significantly through the 'Away-from-Home' channel. PepsiCo, Inc. views expanding its away-from-home business as a major growth opportunity that is margin accretive for both food and beverage segments. This channel relies on high service levels, which normalized to 97-98% in the third quarter of 2025, improving fill rates and execution for these large partners.

PepsiCo, Inc. (PEP) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep PepsiCo's vast global operation running, and honestly, it's a story of managing massive scale against persistent external pressures. The cost structure is dominated by the sheer volume of product that needs to be sourced, made, and moved. We see this pressure reflected directly in the Cost of Goods Sold (COGS), which the company reports as Cost of Sales.

For the third quarter ending September 30, 2025, the Cost of Sales hit $11.113 billion. This figure, when compared to the $23.94 billion in reported revenue for the same quarter, shows how significant input costs are to the bottom line. The Trailing Twelve Months (TTM) Cost of Goods Sold was $42.524 billion as of September 30, 2025. Management has definitely noted the challenging cost landscape in 2025, pointing to rising supply chain expenses and increased exposure to tariffs on global inputs as key drivers putting pressure on margins.

The company's efforts to combat this are centered on aggressive cost optimization. PepsiCo expects 70% higher productivity savings in the second half of 2025 compared to the first half, driven by procurement efficiencies and structural changes. This is a critical lever to protect profitability, especially since the Operating Margin for Q3 2025 was 14.9%, down from 16.6% in the prior year period.

Distribution and logistics are inherently expensive because of the Direct Store Delivery (DSD) network, which requires significant fixed and variable costs to maintain shelf presence. To address this, PepsiCo is advancing its integrated North America strategy, testing combined snack and beverage warehousing in Texas to streamline operations. Furthermore, the industry is seeing major capital deployment in this area; PepsiCo and Coca-Cola are collectively committing to a $20 billion investment to broaden distribution flexibility, aiming for a measurable drop in transport costs across volumes.

Maintaining brand equity requires substantial investment in marketing and sales. While specific advertising spend isn't broken out separately in the immediate data, it falls under the broader Selling, General, and Administrative (SG&A) umbrella. The TTM SG&A expenses ending September 30, 2025, totaled $37.649 billion, with the Q3 2025 figure being $9.122 billion. The current focus is on optimizing this spend for better Return on Investment (ROI) rather than outright cuts.

Labor and manufacturing costs are being addressed through structural adjustments. The productivity program explicitly includes workforce reductions and the closure of inefficient manufacturing nodes. PepsiCo confirmed the closure of two Frito-Lay facilities in Orlando, Florida, in late 2025, with an off-site warehouse closure planned for May 9, 2026. This aligns with the CEO's stated goal to solve for the demand of the future, not the demand of the past.

The productivity drive also incorporates SKU rationalization. CFO Jamie Caulfield noted that analyzing the portfolio reveals overlap on very small volume items, and cutting this "long tail" creates operational efficiency and improves customer service. This is a direct move to lower the cost-to-serve by simplifying the manufacturing and stocking complexity.

Here's a snapshot of the key cost components based on the latest available figures:

Cost Component	Period Ending September 30, 2025	Context/Driver
Cost of Sales (COGS)	$42.524 billion (TTM)	Commodity price volatility and tariffs.
Selling, General & Administrative (SG&A)	$37.649 billion (TTM)	Includes distribution, logistics, and marketing spend.
Q3 2025 Cost of Sales	$11.113 billion	Reflects input cost pressure in the quarter.
Q3 2025 SG&A Expense	$9.122 billion	Cost structure rightsizing in progress.
Productivity Savings Target	70% higher in H2 2025 vs. H1 2025	Driven by plant closures and workforce optimization.

The company is actively pursuing efficiency layers through these actions:

• North America Integration: Unifying nearly $30 billion in foods and beverages units for synergy.
• Automation Investment: Expanding automation in manufacturing, warehousing, and distribution.
• SKU Rationalization: Eliminating low-volume items to gain operational effectiveness.
• Distribution Modernization: Investing in regional hubs and dynamic routing to cut transport costs by an estimated 20-25% uplift in on-time performance.

Finance: finalize the impact analysis of the two announced plant closures on Q4 2025 fixed overhead by next Tuesday.

PepsiCo, Inc. (PEP) - Canvas Business Model: Revenue Streams

You're looking at the core engine of how PepsiCo, Inc. brings in the money, which is pretty straightforward: selling things people eat and drink. Honestly, the split between their two main divisions has been remarkably consistent for years, giving you a good baseline for forecasting.

The largest piece of the pie comes from their convenient foods division. Sales of convenient foods (snacks) generate approximately 55% of total revenue. This segment is anchored by powerhouse brands like Lay's, Doritos, and Cheetos, which keep the cash flowing consistently, even when beverage sales might face headwinds.

Sales of beverages (soda, water, sports drinks, juice) make up the remainder, which means this segment accounts for roughly 45% of the total top line. This includes everything from the core colas to Gatorade and Aquafina. The company is actively trying to shift this mix by acquiring faster-growing wellness brands, but the scale of the established portfolio means this 45% chunk is still massive in absolute dollar terms.

To give you a snapshot of recent performance, PepsiCo, Inc. reported Q3 2025 net revenue of $23.937 billion (GAAP). That figure reflects the combined strength across both food and beverage segments for that quarter. For the full-year 2025 outlook, management continues to expect organic revenue growth to be low-single-digit. That suggests a cautious but stable growth trajectory for the entire enterprise.

Beyond direct product sales, a crucial, though smaller, revenue stream involves the infrastructure supporting their global reach. This comes from licensing and franchise fees from international bottling partners. This stream is key because it shifts some of the capital investment and operational risk to local partners, while still capturing value from brand distribution outside of PepsiCo's direct control. For instance, the International Beverages Franchise segment saw its organic revenue decline by 1% in Q3 2025, showing that even this fee-based revenue is subject to local market dynamics.

Here's a quick look at how the two primary revenue drivers compare based on recent historical context:

Revenue Stream Category	Approximate Revenue Contribution (FY 2025 Est.)	Recent Segment Performance Context (Q3 2025 Organic)
Convenient Foods (Snacks)	55%	Reported 2.5% organic revenue growth in Q3 2025.
Beverages	45%	North American beverage revenue rose 2% in Q3 2025.
International Beverages Franchise (Fees/Concentrate)	Embedded within the above, but distinct stream	Segment organic revenue declined 1% in Q3 2025.

You should keep an eye on a few specific drivers that feed into these revenue streams:

• Full-year 2025 organic revenue growth guidance: low-single-digit increase.
• Q3 2025 reported net revenue: $23.937 billion.
• Snack segment's contribution to total revenue: approximately 55%.
• Beverage segment's contribution to total revenue: approximately 45%.
• International business momentum: continued strength cited by management.

Finance: draft 13-week cash view by Friday.