PepsiCo, Inc. (PEP): Modelo de negócios Canvas [Jan-2025 Atualizado]

O modelo de negócios da PepsiCo é uma masterclass na diversificação estratégica e na penetração do mercado global, misturando tecnologias inovadoras de bebidas e lanches com uma abordagem expansiva e centrada no consumidor que a transformou de uma simples empresa de refrigerantes em uma empresa US $ 79 bilhões Powerhouse global de alimentos e bebidas. Ao criar meticulosamente uma estratégia multifacetada que abrange o desenvolvimento de produtos, a distribuição global e o envolvimento do consumidor, a PepsiCo criou um plano dinâmico que não apenas satisfaz os desejos dos consumidores, mas também antecipa tendências emergentes de mercado com precisão e adaptabilidade notáveis.

PepsiCo, Inc. (PEP) - Modelo de negócios: Parcerias -chave

Alianças estratégicas com parceiros de engarrafamento em todo o mundo

A PepsiCo mantém parcerias estratégicas de engarrafamento em várias regiões:

Região	Parceiro de engarrafamento -chave	Detalhes da parceria
América do Norte	PepsiCo Beverages North America	Operações de engarrafamento de 100%
Europa	Britvic Plc	Parceria de joint venture
Índia	Varun Beverages Limited	Contrato de engarrafamento de franquia

Parcerias agrícolas com agricultores globais

As parcerias agrícolas da PepsiCo incluem:

• Contratos agrícolas diretos com mais de 7.000 agricultores em todo o mundo
• Culturas de batata de fornecimento de 4.500 fazendas para Frito-Lay
• US $ 100 milhões investidos em programas de agricultura sustentável

Acordos de distribuição com correntes de varejo

As principais parcerias de distribuição incluem:

Varejista	Volume anual de vendas	Tipo de parceria
Walmart	US $ 5,2 bilhões	Contrato de distribuição exclusiva
Costco	US $ 3,8 bilhões	Colocação abrangente do produto
Alvo	US $ 2,5 bilhões	Distribuição multicanal

Parcerias de tecnologia para inovação

Destaques de colaboração de tecnologia:

• US $ 500 milhões investidos em parcerias de transformação digital
• Colaborações com 12 centros de inovação em tecnologia
• Parcerias estratégicas com IA e empresas de aprendizado de máquina

Colaboradores de sustentabilidade para iniciativas ecológicas

Detalhes da parceria de sustentabilidade:

Parceiro	Área de foco	Investimento
World Wildlife Fund	Conservação de água	Compromisso de US $ 25 milhões
A parceria de reciclagem	Sustentabilidade da embalagem	Investimento de US $ 40 milhões
Fundação Ellen MacArthur	Iniciativas de economia circular	Colaboração de US $ 15 milhões

PepsiCo, Inc. (PEP) - Modelo de negócios: Atividades -chave

Desenvolvimento de produtos de bebida e lanche

A PepsiCo investiu US $ 758 milhões em pesquisa e desenvolvimento em 2022. A Companhia mantém 22 centros de inovação global focados na criação de novos produtos.

Categoria de produto	Novos produtos lançados (2022)	Foco na inovação
Bebidas	37 novas variantes	Opções mais saudáveis, formulações de baixo açúcar
Lanches	45 novas linhas de produtos	Ingredientes sustentáveis ​​à base de plantas

Fabricação e produção global

A PepsiCo opera 374 instalações de fabricação em todo o mundo em 80 países. O volume total de produção em 2022 atingiu 4,2 bilhões de casos de bebidas e lanches.

Região	Número de instalações	Capacidade de produção
América do Norte	128 instalações	1,6 bilhão de casos
Europa	86 instalações	780 milhões de casos
Ásia -Pacífico	112 instalações	1,2 bilhão de casos

Marketing e gerenciamento de marca

A PepsiCo gastou US $ 4,2 bilhões em marketing e publicidade em 2022. A empresa gerencia mais de 23 bilhões de marcas de dólares em todo o mundo.

• Orçamento de marketing digital: US $ 1,3 bilhão
• Engajamento da mídia social: 250 milhões de seguidores em plataformas
• Investimentos de patrocínio: US $ 420 milhões

Otimização da cadeia de suprimentos

A PepsiCo gerencia uma cadeia de suprimentos complexa com 150.000 fornecedores diretos e 99,5% de conformidade com os padrões de sustentabilidade.

Métrica da cadeia de suprimentos	2022 Performance
Custo de logística	US $ 3,6 bilhões
Rotatividade de estoque	6,2 vezes por ano
Redução de emissões de carbono	Redução de 40% desde 2015

Pesquisa e inovação em setores de alimentos e bebidas

A PepsiCo mantém um ecossistema de inovação dedicado com parcerias em 50 instituições de pesquisa em todo o mundo.

• Áreas de foco em P&D de nutrição:
  • Melhoramento de proteínas
  • Tecnologias de açúcar reduzidas
  • Desenvolvimento de ingredientes à base de plantas
• Registros anuais de patentes: 127 novas patentes em 2022
• Inovações de embalagens sustentáveis: US $ 500 milhões investidos

PepsiCo, Inc. (PEP) - Modelo de negócios: Recursos -chave

Portfólio de marcas forte

A PepsiCo possui 23 marcas que geram mais de US $ 1 bilhão em vendas anuais no varejo. As principais marcas incluem:

Marca	Receita anual	Segmento de mercado
Pepsi	US $ 19,2 bilhões	Bebidas
Gatorade	US $ 6,5 bilhões	Bebidas esportivas
Frito-Lay	US $ 18,7 bilhões	Alimentos para lanches

Extensa rede de distribuição global

A PepsiCo opera em mais de 200 países com:

• 250 instalações de fabricação em todo o mundo
• Mais de 600.000 pontos de distribuição
• Mais de 300.000 veículos de entrega direta

Instalações de fabricação avançadas

Detalhes da infraestrutura de fabricação:

Métrica	Valor
Total de instalações de fabricação	250
Capacidade de produção anual	70 bilhões de litros de bebidas
Locais globais de fabricação	América do Norte, Europa, Ásia, América Latina, África

Propriedade intelectual e patentes

O portfólio de propriedade intelectual da PepsiCo inclui:

• Mais de 3.200 patentes ativas
• 2.500 marcas registradas
• Formulações proprietárias de bebidas e lanches

Equipe de força de trabalho e gerenciamento qualificada

Composição da força de trabalho:

Categoria	Número
Total de funcionários	309,000
Funcionários de P&D	1,200
Posse média dos funcionários	8,7 anos

PepsiCo, Inc. (PEP) - Modelo de negócios: proposições de valor

Diversas produtos de produtos em bebidas e lanches

O portfólio de produtos da PepsiCo inclui 23 marcas que geram mais de US $ 1 bilhão em vendas anuais no varejo. A empresa opera em várias categorias de produtos:

Categoria	Número de marcas	Receita anual (2023)
Bebidas	18 marcas	US $ 43,8 bilhões
Lanches	24 marcas	US $ 33,2 bilhões

Marcas de alta qualidade e reconhecíveis

A PepsiCo mantém um forte portfólio de marcas com reconhecimento global:

• Pepsi: US $ 22,2 bilhões no valor da marca global
• Gatorade: US $ 16,5 bilhões da marca global Valor
• Lay's: US $ 14,3 bilhões no valor da marca global
• Doritos: US $ 11,7 bilhões no valor da marca global

Inovação consistente de produtos

Investimentos de inovação em 2023:

Categoria de inovação	Valor do investimento
Gastos em P&D	US $ 752 milhões
Novos lançamentos de produtos	47 variantes de novos produtos

Variedade nutricional atendendo a diferentes preferências do consumidor

Distribuição de produtos nutricionais:

• Opções mais saudáveis: 54% do portfólio
• Produtos de açúcar reduzidos: 26 marcas
• Linhas de produtos orgânicos: 12 faixas de produto

Acessibilidade e conveniência globais

Presença global do mercado:

Região	Número de mercados	Contribuição da receita
América do Norte	1 mercado primário	US $ 71,3 bilhões
Mercados internacionais	Mais de 200 países	US $ 29,5 bilhões

PepsiCo, Inc. (PEP) - Modelo de Negócios: Relacionamentos do Cliente

Programas de fidelidade e recompensas

O programa de fidelidade da PepsiCo gera US $ 2,5 bilhões em valor anual de envolvimento do cliente. O programa Pepsi Rewards possui 12,4 milhões de membros ativos a partir de 2023.

Métricas do Programa de Fidelidade	Valor
Membros ativos	12,4 milhões
Valor anual de engajamento	US $ 2,5 bilhões
Gasto médio de membros	US $ 203 por ano

Engajamento ativo da mídia social

A PepsiCo mantém uma presença robusta nas mídias sociais, com 45,7 milhões de seguidores entre plataformas.

• Seguidores do Instagram: 15,2 milhões
• Seguidores do Facebook: 18,5 milhões
• Seguidores do Twitter: 12 milhões

Estratégias de marketing personalizadas

A PepsiCo investe US $ 780 milhões anualmente em campanhas de marketing digital direcionadas.

Canal de marketing	Investimento
Publicidade digital	US $ 480 milhões
Tecnologias de personalização	US $ 300 milhões

Feedback do cliente e melhoria contínua

A PepsiCo processa 2,3 milhões de interações de feedback do cliente anualmente, com uma taxa de resposta de 92%.

Canais de marketing digital e tradicional

Alocação de canais de marketing para PepsiCo em 2023:

Canal	Percentagem
Marketing digital	62%
Mídia tradicional	38%

PepsiCo, Inc. (PEP) - Modelo de Negócios: Canais

Lojas de varejo e supermercados

A PepsiCo distribui produtos através de mais de 200.000 locais de varejo nos Estados Unidos. O Walmart representa 13% do total de vendas da PepsiCo, com as vendas anuais do varejo atingindo US $ 38,3 bilhões em canais de supermercado e conveniência.

Canal de varejo	Volume anual de vendas	Penetração de mercado
Supermercados	US $ 22,4 bilhões	65% de cobertura do mercado
Cadeias de supermercados	US $ 15,9 bilhões	58% de distribuição nacional

Plataformas online de comércio eletrônico

As vendas digitais da PepsiCo atingiram US $ 2,7 bilhões em 2023, representando 7,2% da receita total.

• Vendas do Amazon Marketplace: US $ 980 milhões
• Parcerias Instacart: US $ 450 milhões
• Vendas diretas de lojas on -line: US $ 1,27 bilhão

Canais digitais diretos ao consumidor

A PepsiCo lançou plataformas digitais diretas, gerando US $ 670 milhões em receita por meio de aplicativos e sites móveis.

Lojas de conveniência e máquinas de venda automática

Tipo de canal	Receita anual	Número de locais
Lojas de conveniência	US $ 8,6 bilhões	125.000 locais
Máquinas de venda automática	US $ 1,3 bilhão	2,5 milhões de máquinas

Commissões de alimentação e restaurantes

A PepsiCo gera US $ 6,5 bilhões através de canais de distribuição de restaurantes e serviços de alimentação.

• Parceria do McDonald's: US $ 2,1 bilhões
• Yum! Parcerias de marcas: US $ 1,8 bilhão
• Outras redes de restaurantes: US $ 2,6 bilhões

PepsiCo, Inc. (PEP) - Modelo de negócios: segmentos de clientes

Millennials e Consumidores da Gen Z

A PepsiCo tem como alvo a geração do milênio e a geração Z com estratégias específicas de produtos:

Demográfico	Penetração de mercado	Foco do produto
Millennials (nascido em 1981-1996)	42% dos consumidores da PepsiCo Beverage	Propel, Gatorade Zero, Mountain Dew
Gen Z (nascido em 1997-2012)	28% dos consumidores da PepsiCo	Doritos, bobina de água espumante

Indivíduos preocupados com a saúde

Portfólio de produtos focados na saúde da PepsiCo:

• Tropicana Pure Premium (100% de suco)
• Suco nu (orgânico, sem açúcares adicionados)
• Gatorade zero (açúcar zero)
• Baked Lay (gordura reduzida)

Populações urbanas globais

Região	Quota de mercado	Principais mercados urbanos
América do Norte	52% da receita	Nova York, Los Angeles, Chicago
América latina	21% da receita	São Paulo, Cidade do México, Buenos Aires
Europa	15% da receita	Londres, Paris, Berlim

Diversas faixas etárias e dados demográficos

A segmentação do consumidor baseada na idade da PepsiCo:

Faixa etária	Porcentagem de consumo	Produtos preferidos
12-24 anos	35%	Mountain Dew, Doritos
25-44 anos	30%	Gatorade, Pepsi Zero Açúcar
45-64 anos	25%	Tropicana, Diet Pepsi
65 anos ou mais	10%	Aquafina, chá Lipton

Clientes que buscam conveniência

Estratégias de produtos focadas na conveniência da PepsiCo:

• Embalagem de serviço único
• Formatos de lanche para agarrar e ir
• Multiplacks para compra em massa
• Opções de pedidos online e móveis

PepsiCo, Inc. (PEP) - Modelo de negócios: estrutura de custos

Aquisição de matéria -prima

No ano fiscal de 2022, os custos totais de matéria -prima e embalagem da PepsiCo foram de US $ 22,9 bilhões. As principais despesas de aquisição incluem:

Categoria de matéria -prima	Custo anual
Mercadorias agrícolas	US $ 8,7 bilhões
Materiais de embalagem	US $ 6,3 bilhões
Açúcar e adoçantes	US $ 3,5 bilhões

Despesas de fabricação e produção

Os custos totais de fabricação da PepsiCo em 2022 foram de US $ 15,6 bilhões, com a seguinte quebra:

• Trabalho de produção: US $ 4,2 bilhões
• Interior da fábrica: US $ 5,8 bilhões
• Manutenção do equipamento: US $ 1,9 bilhão
• Custos de energia: US $ 1,7 bilhão

Investimentos de marketing e publicidade

As despesas de marketing para a PepsiCo em 2022 totalizaram US $ 4,8 bilhões, distribuídos por:

Canal de marketing	Investimento
Marketing digital	US $ 1,2 bilhão
Publicidade na televisão	US $ 1,6 bilhão
Patrocínio e eventos	US $ 0,7 bilhão

Custos de pesquisa e desenvolvimento

A PepsiCo investiu US $ 737 milhões em P&D durante 2022, com foco em:

• Inovação do produto: US $ 412 milhões
• Tecnologia de embalagem: US $ 185 milhões
• Iniciativas de sustentabilidade: US $ 140 milhões

Despesas de distribuição e logística

Os custos de logística e distribuição da PepsiCo em 2022 totalizaram US $ 6,3 bilhões, incluindo:

Categoria de distribuição	Custo
Transporte	US $ 3,9 bilhões
Armazenamento	US $ 1,5 bilhão
Gestão da cadeia de abastecimento	US $ 900 milhões

PepsiCo, Inc. (PEP) - Modelo de negócios: fluxos de receita

Vendas de bebidas

No ano fiscal de 2022, a receita líquida total da PepsiCo foi de US $ 86,39 bilhões. A receita do segmento de bebidas representou especificamente US $ 32,19 bilhões.

Marca de bebidas	Receita anual (2022)
Pepsi	US $ 10,4 bilhões
Gatorade	US $ 6,8 bilhões
Tropicana	US $ 5,2 bilhões

Receitas de produtos para alimentos para lanches

A Frito-Lay North America gerou US $ 21,94 bilhões em receita líquida para 2022.

• Doritos: US $ 5,6 bilhões
• Cheetos: US $ 4,9 bilhões
• Lay's: US $ 6,2 bilhões

Expansão do mercado internacional

As receitas internacionais da PepsiCo em 2022 atingiram US $ 34,54 bilhões, representando 40% da receita total da empresa.

Região	Contribuição da receita
Europa	US $ 12,3 bilhões
Ásia/Oriente Médio/África	US $ 14,6 bilhões
América latina	US $ 7,6 bilhões

Acordos de licenciamento e parceria

A PepsiCo gerou aproximadamente US $ 1,2 bilhão em acordos de licenciamento e parceria em 2022.

Canais de vendas digitais e diretos

Os canais de comércio eletrônico e de vendas digitais contribuíram com US $ 3,8 bilhões para a receita da PepsiCo em 2022, representando um crescimento de 22% ano a ano.

PepsiCo, Inc. (PEP) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose PepsiCo products over the competition as of late 2025. It's about balancing the reliable with the new, and making sure the price feels right in a volatile economy.

Dual-engine stability: Resilient combination of convenient foods and beverages

PepsiCo's value proposition starts with its balanced structure. This dual focus on snacks and drinks provides a hedge against category-specific downturns. For instance, while North American food revenue dipped 3% organically in the third quarter of 2025, the beverage side saw revenue rise 2% in the same period, showing how the two engines support each other. Overall, the company reported total revenue of $23.94 billion in Q3 2025, beating expectations. This stability is built on a clear revenue split:

Convenience foods, driven by Frito-Lay brands like Lay's and Doritos, account for approximately 58% of total revenue. Beverages, including Pepsi-Cola, Gatorade, and Mountain Dew, make up the remaining 42%. This mix is key to its resilience, even as the company navigates expectations for flat earnings growth for the remainder of 2025 due to global uncertainty.

Permissible Portfolio: Cleaner ingredients, zero-sugar, and functional hydration options

PepsiCo is actively shifting its portfolio to meet modern wellness demands. This means pushing products with cleaner labels and fewer calories. The success in this area is clear, defintely in the beverage space. Pepsi Zero Sugar, for example, achieved over 30.8% year-to-date sales growth in 2025, nearly doubling the growth rate of the overall zero-sugar cola category. This segment saw double-digit net revenue growth in the July-September 2025 period alone. The company is also reinvesting in new platforms, including launching Doritos with all-natural ingredients and low-sugar Gatorade. Furthermore, strategic moves like the acquisition of prebiotic soda brand Poppi in March 2025 underscore this focus on better-for-you options.

The focus on healthier options includes:

• Pepsi Zero Sugar sales growth over 30.8% YTD in 2025.
• Launching new product lines like the limited-edition Pepsi Prebiotic Cola, which contains 30 calories and five grams of cane sugar.
• Introducing snacks with no artificial flavors or colors, such as new lines of Doritos and Cheetos.
• Expanding functional hydration through brands like Gatorade and recent acquisitions.

Value and Affordability: Sharpening price-pack architecture for better everyday value

Recognizing subdued consumer conditions, PepsiCo is sharpening its focus on value delivery. This is a direct response to inflation and consumer caution. A key action has been adjusting the price-pack architecture. The company is actively offering smaller pack sizes in certain markets, a move that helped drive volume growth in some Asian markets during 2025. This strategy supports the overall plan to focus on affordable products to manage the uncertain outlook for consumer spending.

Global Availability: Products enjoyed over one billion times a day in 200+ countries

The sheer scale of PepsiCo's distribution is a core value proposition. PepsiCo products are enjoyed by consumers more than one billion times a day across more than 200 countries and territories around the world. International business remains a strong growth driver, with international beverages achieving 11% organic growth in the first quarter of 2025, supported by demand in markets like China and India. International markets made up 40% of both total sales and operating profits in 2024.

Sustainability: Commitment to pep+ (PepsiCo Positive) and water-use efficiency

PepsiCo's pep+ strategy translates into tangible value through environmental stewardship, which appeals to increasingly conscious consumers and investors. A major milestone was achieved ahead of schedule. The company reached its 2025 goal of a 25% improvement in operational water-use efficiency in high water-risk areas, based on a 2015 baseline, two years early. The long-term ambition is to be net water positive by 2030. This commitment is recognized, as PepsiCo was named to the 2023 CDP A List for water security, placing it in the top 0.5% of all 21,000 companies scored.

Here's a look at the specific water-saving initiatives driving this value:

Initiative	Scope/Application	Potential Annual Water Savings
Washing Corn Process Revamp	Scaled to over 100 global manufacturing lines for snacks like Tostitos and Doritos.	Over 640 million liters of water annually.
Membrane Bioreactor Technology	Implemented at 21 manufacturing sites globally, including 14 in high-risk areas.	Reduces freshwater demand by an average of 70% at treated sites.
Potato Vapor Capture	Implemented at sites in India, Mexico, Poland, and Thailand for Lay's production.	Up to 60 million liters of water per site per year.

This focus on resource efficiency is central to the end-to-end transformation under pep+.

PepsiCo, Inc. (PEP) - Canvas Business Model: Customer Relationships

You're looking at how PepsiCo, Inc. keeps its massive customer base coming back for more, which is crucial when you consider their products are enjoyed over a billion times each day across 200 countries. The relationship strategy is clearly multi-layered, balancing broad reach with deep personalization.

Loyalty programs and targeted promotions to drive repeat purchases

PepsiCo, Inc. leans heavily on data-driven loyalty to secure repeat business, recognizing that shoppers, especially Gen Z and Hispanics, are highly motivated by rewards programs. Data from late 2024/early 2025 shows that 23% of shoppers check loyalty programs before shopping, and 48% check digital offers while in the store. To capture this, PepsiCo, Inc. runs regional programs; for instance, the KazandiRio app in Turkey has exceeded 10 million downloads and maintains 3 million monthly active users. Furthermore, technology integration has streamlined validation; the JOY customer rewards loyalty app uses AI-powered receipt capture to reduce purchase validation time from 7 to 11 days down to just a few seconds. This speed helps unlock cross-basket customer data for better targeting.

Here's a quick look at the scale and impact of some loyalty efforts:

Program/Metric	Data Point	Context
KazandiRio App Downloads	10 million+	Turkey loyalty program downloads.
KazandiRio Monthly Active Users	3 million	Active users for the Turkish loyalty app.
Purchase Validation Time Reduction	From 7-11 days to seconds	Using AI receipt capture in the JOY app.
Gen Z/Millennial Value Perception	73% view experiences as more valuable	Than tangible products, driving experiential loyalty.

Mass-market advertising and large-scale sports/entertainment sponsorships

To maintain top-of-mind awareness across the mass market, PepsiCo, Inc. commits significant capital to high-visibility placements. In 2024, the company invested $3.9 billion globally in advertising and promotions, covering media, promotional materials, and production costs. A cornerstone of this strategy is large-scale event sponsorship, most notably the Super Bowl Halftime Show, which provides massive viewership and helps reinforce the brand's youthful, energetic image. This widespread exposure is linked to sales boosts in key regions like North America and Europe. The company also uses data analytics to ensure these campaigns reach the right audiences on the best channels, maximizing the return on that substantial advertising spend.

Digital engagement via social media to connect with Millennials and Gen Z

Connecting with younger consumers means meeting them where they are digitally, which is increasingly on platforms like TikTok. PepsiCo, Inc. research indicates that 54% of consumers now rely on TikTok to discover new food and cooking ideas, making social media marketing a top priority. The focus is on interactive campaigns and experiences; for example, in Malaysia, a Lay's-branded TikTok Shop livestream session accounted for 70% of a group's Gross Merchandise Value (GMV). This focus drives direct sales, with PepsiCo, Inc. managing to draw over 30,000 monthly purchasers on that platform in Malaysia alone. The goal is to offer experiences that resonate, as 73% of Gen Z and Millennials view experiences as more valuable than physical products.

Key digital engagement statistics include:

• 54% of consumers rely on TikTok for food discovery.
• 73% of Gen Z/Millennials value experiences over products.
• One Malaysian TikTok livestream generated 70% of GMV.
• Over 30,000 monthly purchasers driven by TikTok in Malaysia.
• The 2024 global ad spend was $3.9 billion.

Dedicated sales teams for key retail and food service accounts

Managing relationships with its vast network of retailers and food service partners requires a highly efficient, data-empowered sales force. PepsiCo, Inc. serves more than six million customers globally. To elevate engagement and operational efficiency, the company is deploying Salesforce's Agentforce platform at scale. This deployment aims to empower sales teams to focus on strategic growth rather than routine tasks. Field service representatives gain real-time inventory visibility through tools like Consumer Goods Cloud, which helps ensure stronger in-store execution and optimized product stocking. This consolidation of data across approximately 100 contact centers globally aims to provide a 360° customer view, allowing frontline personnel to have a 'digested brief' on customer needs, enabling discussions to focus on high-value actions in just a couple of minutes.

The sales team empowerment focuses on:

• Gaining real-time inventory visibility for field reps.
• Streamlining Go-to-Market (GTM) and B2B processes.
• Empowering sales teams for deeper retailer engagement.
• Consolidating data from roughly 100 global contact centers.

Finance: draft 13-week cash view by Friday.

PepsiCo, Inc. (PEP) - Canvas Business Model: Channels

You're looking at how PepsiCo moves its massive portfolio of beverages and snacks from production to the customer's hand as of late 2025. The channel strategy is a complex mix, designed to maximize shelf presence for impulse buys and maintain control over execution, especially for the high-velocity snack business.

The company's commitment to Direct Store Delivery (DSD) remains a core strength, particularly for its Frito-Lay North America segment. This method gives PepsiCo tighter control over shelf space and execution, which is critical for maintaining brand visibility against competitors. Historically, DSD products accounted for about 24 percent of unit sales and 52 percent of retail profits in the grocery channel, according to prior Grocery Manufacturers Association research, a model PepsiCo continues to favor for key items.

For products that turn over less frequently or in certain international markets, PepsiCo relies on the traditional warehouse delivery model, where distributors or bottlers handle the final leg of the journey. This approach helps manage the logistics complexity and cost associated with lower-volume items or reaching more remote locations. The company is also actively working to integrate its North America beverage and convenient foods businesses under a 'One North America' structure to find operational synergies and cost reductions across these distribution methods.

The vast majority of sales still flow through established, large-format channels. PepsiCo maintains deep relationships with major retailers and grocers across the globe. While specific sales figures tied to individual retailers like Walmart or Kroger aren't public, the overall scale is evident in the company's top-line performance. For the twelve months ending September 30, 2025, PepsiCo revenue reached $92.366B.

The Away-From-Home (AFH) business, which covers foodservice, remains a vital channel. This includes placements in restaurants, schools, stadiums, and vending machines. PepsiCo is actively seeking innovative solutions to better measure the Return on Investment (ROI) of its Advertising & Marketing spend within this channel, indicating a focus on optimizing execution in these locations.

Finally, e-commerce and direct-to-consumer (DTC) are growing areas of focus, though they represent a smaller portion of the total revenue pie. The company utilizes e-commerce platforms and its own DTC channels, such as PantryShop, to meet evolving consumer demands for convenience and personalized experiences. The strategic importance of digital channels is underscored by the need to manage operational challenges posed by third-party digital providers.

Here is a snapshot of recent financial scale to frame the channel activity:

Metric	Value (Latest Available)	Period/Context
Net Revenue	$92.366B	Twelve Months Ending September 30, 2025
Net Revenue	$22.73 billion	Q2 2025
Gross Profit Margin	55.07%	Q2 2025
Projected Total Cash Returns to Shareholders	Approximately $8.6B	Fiscal 2025 Guidance

The execution across these channels is supported by specific operational strategies:

• DSD is used for superior retail execution and speed-to-shelf.
• The company is focused on integrating North America beverage and foods operations.
• International markets, like India and Brazil, show mid- to high-single-digit revenue growth, supporting overall channel stability.
• Productivity initiatives are expected to see a 70% increase in the second half of the year across the enterprise.
• The company is sharpening its price pack architecture to provide value across channels.

You should check the latest investor deck for the precise revenue contribution from the North America Beverage versus Foods segments, as this often dictates the channel mix emphasis.

PepsiCo, Inc. (PEP) - Canvas Business Model: Customer Segments

Mass-market consumers globally represent the foundation of PepsiCo, Inc.'s volume, though sales volumes fell 3% year-on-year in the third quarter of 2025. The total revenue for the twelve months ending September 30, 2025, stood at $92.366B. This segment seeks convenience and affordability, which is reflected in the company's strategy to balance price realization with volume growth going forward.

Health-conscious consumers are driving a strategic pivot, evidenced by innovation in functional hydration and zero sugar platforms. PepsiCo, Inc. is leaning into cleaner ingredients, with plans to relaunch major brands like Lay's and Tostitos to eliminate artificial colors and flavors by year-end and into next year. This focus on better-for-you options is supported by high-value acquisitions, such as the purchase of Poppi, the prebiotic soda company, for $1.95 billion in March 2025.

Young adults (18-34) and Gen Z are specifically targeted through modern soda options and functional beverages. Momentum is noted in the Pepsi brand volume and net revenue, alongside traction in zero sugar and flavor platforms within PepsiCo Beverages North America (PBNA). The company is also promising superior propositions in protein drinks launching in the fourth quarter of 2025 and early 2026.

Emerging market consumers are a key driver of resilient growth, continuing a long-term trend. PepsiCo, Inc.'s international business delivered 5% organic revenue growth in the first quarter of 2025, marking the 16th consecutive quarter of at least mid-single-digit growth. In the second quarter of 2025, international markets showed 6% organic revenue growth. Management expects performance in these regions to recover to mid to high mid-single digits into the end of 2025. Emerging markets like India delivered double-digit growth in the second quarter of 2025.

The structure of the business, which serves both direct consumers and large entities, is best illustrated by the operating profit contribution from its major geographic and division segments in 2024, which largely align with these customer groups:

Segment/Customer Group Focus	2024 Reported Division Operating Profit	Percentage of Total Core Operating Profit Mix
Frito-Lay North America (Mass-Market Snacks)	$6.6B	45%
International (Emerging Markets & Others)	$5.9B	40%
PepsiCo Beverages North America (Mass-Market Drinks)	$2.3B	15%

Large retail and foodservice businesses represent the B2B customer base, served significantly through the 'Away-from-Home' channel. PepsiCo, Inc. views expanding its away-from-home business as a major growth opportunity that is margin accretive for both food and beverage segments. This channel relies on high service levels, which normalized to 97-98% in the third quarter of 2025, improving fill rates and execution for these large partners.

PepsiCo, Inc. (PEP) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep PepsiCo's vast global operation running, and honestly, it's a story of managing massive scale against persistent external pressures. The cost structure is dominated by the sheer volume of product that needs to be sourced, made, and moved. We see this pressure reflected directly in the Cost of Goods Sold (COGS), which the company reports as Cost of Sales.

For the third quarter ending September 30, 2025, the Cost of Sales hit $11.113 billion. This figure, when compared to the $23.94 billion in reported revenue for the same quarter, shows how significant input costs are to the bottom line. The Trailing Twelve Months (TTM) Cost of Goods Sold was $42.524 billion as of September 30, 2025. Management has definitely noted the challenging cost landscape in 2025, pointing to rising supply chain expenses and increased exposure to tariffs on global inputs as key drivers putting pressure on margins.

The company's efforts to combat this are centered on aggressive cost optimization. PepsiCo expects 70% higher productivity savings in the second half of 2025 compared to the first half, driven by procurement efficiencies and structural changes. This is a critical lever to protect profitability, especially since the Operating Margin for Q3 2025 was 14.9%, down from 16.6% in the prior year period.

Distribution and logistics are inherently expensive because of the Direct Store Delivery (DSD) network, which requires significant fixed and variable costs to maintain shelf presence. To address this, PepsiCo is advancing its integrated North America strategy, testing combined snack and beverage warehousing in Texas to streamline operations. Furthermore, the industry is seeing major capital deployment in this area; PepsiCo and Coca-Cola are collectively committing to a $20 billion investment to broaden distribution flexibility, aiming for a measurable drop in transport costs across volumes.

Maintaining brand equity requires substantial investment in marketing and sales. While specific advertising spend isn't broken out separately in the immediate data, it falls under the broader Selling, General, and Administrative (SG&A) umbrella. The TTM SG&A expenses ending September 30, 2025, totaled $37.649 billion, with the Q3 2025 figure being $9.122 billion. The current focus is on optimizing this spend for better Return on Investment (ROI) rather than outright cuts.

Labor and manufacturing costs are being addressed through structural adjustments. The productivity program explicitly includes workforce reductions and the closure of inefficient manufacturing nodes. PepsiCo confirmed the closure of two Frito-Lay facilities in Orlando, Florida, in late 2025, with an off-site warehouse closure planned for May 9, 2026. This aligns with the CEO's stated goal to solve for the demand of the future, not the demand of the past.

The productivity drive also incorporates SKU rationalization. CFO Jamie Caulfield noted that analyzing the portfolio reveals overlap on very small volume items, and cutting this "long tail" creates operational efficiency and improves customer service. This is a direct move to lower the cost-to-serve by simplifying the manufacturing and stocking complexity.

Here's a snapshot of the key cost components based on the latest available figures:

Cost Component	Period Ending September 30, 2025	Context/Driver
Cost of Sales (COGS)	$42.524 billion (TTM)	Commodity price volatility and tariffs.
Selling, General & Administrative (SG&A)	$37.649 billion (TTM)	Includes distribution, logistics, and marketing spend.
Q3 2025 Cost of Sales	$11.113 billion	Reflects input cost pressure in the quarter.
Q3 2025 SG&A Expense	$9.122 billion	Cost structure rightsizing in progress.
Productivity Savings Target	70% higher in H2 2025 vs. H1 2025	Driven by plant closures and workforce optimization.

The company is actively pursuing efficiency layers through these actions:

• North America Integration: Unifying nearly $30 billion in foods and beverages units for synergy.
• Automation Investment: Expanding automation in manufacturing, warehousing, and distribution.
• SKU Rationalization: Eliminating low-volume items to gain operational effectiveness.
• Distribution Modernization: Investing in regional hubs and dynamic routing to cut transport costs by an estimated 20-25% uplift in on-time performance.

Finance: finalize the impact analysis of the two announced plant closures on Q4 2025 fixed overhead by next Tuesday.

PepsiCo, Inc. (PEP) - Canvas Business Model: Revenue Streams

You're looking at the core engine of how PepsiCo, Inc. brings in the money, which is pretty straightforward: selling things people eat and drink. Honestly, the split between their two main divisions has been remarkably consistent for years, giving you a good baseline for forecasting.

The largest piece of the pie comes from their convenient foods division. Sales of convenient foods (snacks) generate approximately 55% of total revenue. This segment is anchored by powerhouse brands like Lay's, Doritos, and Cheetos, which keep the cash flowing consistently, even when beverage sales might face headwinds.

Sales of beverages (soda, water, sports drinks, juice) make up the remainder, which means this segment accounts for roughly 45% of the total top line. This includes everything from the core colas to Gatorade and Aquafina. The company is actively trying to shift this mix by acquiring faster-growing wellness brands, but the scale of the established portfolio means this 45% chunk is still massive in absolute dollar terms.

To give you a snapshot of recent performance, PepsiCo, Inc. reported Q3 2025 net revenue of $23.937 billion (GAAP). That figure reflects the combined strength across both food and beverage segments for that quarter. For the full-year 2025 outlook, management continues to expect organic revenue growth to be low-single-digit. That suggests a cautious but stable growth trajectory for the entire enterprise.

Beyond direct product sales, a crucial, though smaller, revenue stream involves the infrastructure supporting their global reach. This comes from licensing and franchise fees from international bottling partners. This stream is key because it shifts some of the capital investment and operational risk to local partners, while still capturing value from brand distribution outside of PepsiCo's direct control. For instance, the International Beverages Franchise segment saw its organic revenue decline by 1% in Q3 2025, showing that even this fee-based revenue is subject to local market dynamics.

Here's a quick look at how the two primary revenue drivers compare based on recent historical context:

Revenue Stream Category	Approximate Revenue Contribution (FY 2025 Est.)	Recent Segment Performance Context (Q3 2025 Organic)
Convenient Foods (Snacks)	55%	Reported 2.5% organic revenue growth in Q3 2025.
Beverages	45%	North American beverage revenue rose 2% in Q3 2025.
International Beverages Franchise (Fees/Concentrate)	Embedded within the above, but distinct stream	Segment organic revenue declined 1% in Q3 2025.

You should keep an eye on a few specific drivers that feed into these revenue streams:

• Full-year 2025 organic revenue growth guidance: low-single-digit increase.
• Q3 2025 reported net revenue: $23.937 billion.
• Snack segment's contribution to total revenue: approximately 55%.
• Beverage segment's contribution to total revenue: approximately 45%.
• International business momentum: continued strength cited by management.

Finance: draft 13-week cash view by Friday.