La empresa Simply Good Foods (SMPL): Lienzo del modelo de negocio [Actualizado en enero de 2025]

En el mundo dinámico del bienestar nutricional, la Compañía Simply Good Foods (SMPL) ha forjado un notable nicho al transformar cómo los consumidores conscientes de la salud abordan la nutrición. Con un modelo de negocio estratégico que combina el desarrollo innovador de productos, el marketing dirigido y una comprensión profunda de las tendencias de estilo de vida del consumidor, SMPL se ha convertido en una potencia en el mercado de nutrición de alto carbohidrato y alta proteína. Su enfoque integral, que abarca desde la formulación del producto hasta el compromiso digital, revela un plan sofisticado para el éxito en la industria competitiva de salud y bienestar.

Simply Good Foods Company (SMPL) - Modelo de negocios: asociaciones clave

Adquisición de Nutrición de Quest

Adquirido por Simply Good Foods en mayo de 2019 por $ 1 mil millones. Quest Nutrition trajo:

• Cartera de barras de nutrición de alta proteína
• Reconocimiento de marca establecido en el mercado de nutrición baja en carbohidratos
• Ingresos anuales de aproximadamente $ 364 millones al momento de la adquisición

Asociaciones de comestibles minoristas

Detallista	Alcance del mercado	Colocación de productos
Walmart	Más de 4.700 tiendas en todo el país	Distribución completa de la línea de productos
Kroger	Más de 2,800 tiendas	Atkins y simplemente buenas líneas de productos de alimentos
Objetivo	1,900+ tiendas	Seleccione la barra de nutrición y las categorías de refrigerios

Asociaciones de fabricación de contratos

Socios de fabricación primarios:

• Compañía de chocolate Blommer
• Instalaciones de fabricación de Ferrero
• Fabricantes de contratos de etiqueta privada en América del Norte

Red de distribución

Los socios de distribución incluyen:

• UNFI (United Natural Foods, Inc.)
• Distribuidores de Kehe
• Tumbas al por mayor

Impacto financiero de la sociedad

Categoría de asociación	Contribución anual de ingresos
Quest Nutrition	$ 364 millones (2019)
Canales de comestibles minoristas	$ 912.3 millones (2023)
Alcance de distribución total	Más de 50,000 ubicaciones minoristas

Simply Good Foods Company (SMPL) - Modelo de negocio: actividades clave

Desarrollo de productos e innovación

La compañía de Simply Good Foods invirtió $ 12.4 millones en investigación y desarrollo en el año fiscal 2023. La cartera de innovación de productos incluye:

• Desarrollo de la barra de proteínas
• Líneas de productos de bocadillos bajos en carbohidratos
• Soluciones nutricionales para ceto

Métrica de innovación	2023 datos
Nuevos lanzamientos de productos	7 variantes de productos nuevos
Gasto de I + D	$ 12.4 millones
Solicitudes de patentes	3 patentes de formulación nutricional

Marketing de marca y compromiso del consumidor

El gasto de marketing para el año fiscal 2023 totalizó $ 45.6 millones, lo que representa el 15.2% de los ingresos totales.

• Canales de marketing digital
• Estrategias de participación en las redes sociales
• Programas de asociación de influencia

Gestión de ventas y distribución

La red de distribución incluye 75,000 puntos minoristas en Estados Unidos y Canadá.

Canal de distribución	Volumen de ventas
Tiendas de comestibles	42% de las ventas totales
Plataformas en línea	28% de las ventas totales
Minoristas especializados	30% de las ventas totales

Investigación nutricional y formulación de productos

El equipo de investigación nutricional consta de 12 científicos y nutricionistas de alimentos a tiempo completo.

• Optimización de macro y micronutrientes
• Análisis de abastecimiento de ingredientes
• Nutricional profile realce

Posicionamiento del mercado de salud y bienestar

El posicionamiento del mercado se centró en segmentos nutricionales de alta carbohidratos y altos proteínas con $ 298.7 millones en ingresos específicos del mercado para 2023.

Segmento de bienestar	Cuota de mercado
Productos de ceto	22.5%
Nutrición baja en carbohidratos	18.3%
Bocadillos de proteínas	15.7%

Simply Good Foods Company (SMPL) - Modelo de negocio: recursos clave

Cartera de marca fuerte

La Compañía Simply Good Foods administra dos marcas principales:

• ATKINS ™ - $ 643.5 millones de ingresos de marca en 2022
• Simply Protein ™: adquirido en 2021 por $ 36 millones

Marca	Ingresos anuales	Segmento de mercado
Atkins ™	$ 643.5 millones	Nutrición baja en carbohidratos
Simplemente proteína ™	$ 24.3 millones	Bocadillos de proteínas

Experiencia nutricional y capacidades de investigación

Investigación de inversión: $ 8.2 millones asignados para el desarrollo de productos en 2022

Infraestructura de fabricación y cadena de suministro

Ubicación de la instalación	Capacidad de producción	Producción anual
Denver, Colorado	120,000 pies cuadrados.	35 millones de unidades
Chicago, Illinois	85,000 pies cuadrados.	22 millones de unidades

Propiedad intelectual y formulaciones de productos

• 17 marcas registradas
• 8 patentes de productos activos
• Formulaciones nutricionales patentadas: 12 recetas únicas

Plataformas de marketing digital y comercio electrónico

Presencia digital:

• Tráfico del sitio web: 2.4 millones de visitantes mensuales
• Ventas de comercio electrónico: $ 187.6 millones en 2022
• Seguidores de redes sociales: 1.2 millones en todas las plataformas

Simply Good Foods Company (SMPL) - Modelo de negocio: propuestas de valor

Productos nutricionales de baja carbohidratos y alta proteína

La Compañía Simply Good Foods genera $ 839.6 millones en ventas netas para el año fiscal 2022, con un enfoque principal en líneas de productos bajos en carbohidratos y altos proteínas.

Categoría de productos	Contenido de proteína	Contribución de ventas netas
Productos nutricionales de Atkins	15-20 g de proteína por porción	62% de los ingresos totales
Productos de nutrición de misiones	20-25 g de proteína por porción	38% de los ingresos totales

Alternativas de alimentos conscientes de la salud

La compañía ofrece alternativas conscientes de la salud con perfiles nutricionales específicos.

• Contenido promedio de carbohidratos netos: 2-4g por porción
• Reducción promedio de azúcar: 80% en comparación con los bocadillos tradicionales
• Opciones de productos sin gluten: 85% de la gama de productos

Soluciones nutricionales convenientes y sabrosas

La cartera de productos incluye formatos de nutrición convenientes con $ 285.4 millones en ventas de productos orientadas a la conveniencia para 2022.

Tipo de producto	Volumen de ventas	Penetración del mercado
Barras de proteínas	$ 156.2 millones	45% de participación de mercado
Batidos de proteínas	$ 89.7 millones	32% de participación de mercado
Chips de proteínas	$ 39.5 millones	Cuota de mercado del 23%

Manejo de peso y ofertas orientadas a la aptitud física

La compañía se dirige al mercado de control de peso con productos especializados.

• Ingresos totales de productos de gestión de peso: $ 412.3 millones
• Promedio de calorías por porción: 180-220 calorías
• Demográfico del consumidor: 25-45 ENCENDIDOS DE ACTIVO

Formulaciones nutricionales respaldadas por la ciencia

Investigación de investigación y desarrollo en 2022: $ 47.6 millones dedicados a la ciencia nutricional y la innovación de productos.

Enfoque de investigación	Inversión	Solicitudes de patentes
Formulación nutricional	$ 28.3 millones	12 nuevas patentes
Tecnología de ingredientes	$ 19.3 millones	8 nuevas patentes

Simply Good Foods Company (SMPL) - Modelo de negocios: relaciones con los clientes

Compromiso digital a través de las redes sociales

A partir de 2024, la Compañía Simply Good Foods mantiene la presencia activa de las redes sociales en múltiples plataformas:

Plataforma	Recuento de seguidores	Tasa de compromiso
Instagram	275,000	3.7%
Facebook	185,000	2.9%
Tiktok	125,000	4.2%

Programas de lealtad y recompensas

La compañía opera un programa de recompensas digitales con las siguientes métricas:

• Miembros del programa de fidelización total: 450,000
• Tasa de canje de puntos promedio: 62%
• Tasa de retención de clientes a través del programa de fidelización: 68%

Plataformas en línea directas al consumidor

Rendimiento del canal de ventas en línea:

Canal	Ingresos anuales	Índice de crecimiento
Sitio web de la empresa	$ 42.3 millones	18.5%
Amazon Direct	$ 29.7 millones	15.2%

Comentarios de los clientes y ciclos de mejora del producto

Métricas de interacción del cliente:

• Respuestas totales de comentarios de los clientes: 87,000 anuales
• Modificaciones del producto basadas en comentarios: 24 SKU
• Tiempo de respuesta promedio a las consultas de los clientes: 6.2 horas

Recomendaciones nutricionales personalizadas

Estadísticas de la plataforma de personalización:

Métrico	Valor
Los usuarios que reciben recomendaciones personalizadas	215,000
Tasa de conversión de las recomendaciones	14.3%
Precisión de recomendación promedio	87%

Simply Good Foods Company (SMPL) - Modelo de negocio: canales

Sitios web de comercio electrónico

La compañía Simply Good Foods aprovecha múltiples plataformas de comercio electrónico para ventas directas de productos:

Plataforma	Detalles del canal de ventas	Contribución anual de ingresos
Sitio web de la empresa	Plataforma directa de ventas en línea	$ 12.4 millones en 2023
Sitio oficial de Nutrición de Quest	Tienda en línea específica de marca	$ 8.7 millones en 2023

Grandes tiendas de comestibles minoristas

Distribución a través de cadenas de comestibles nacionales y regionales:

• Walmart: 4,700 ubicaciones de la tienda
• Kroger: 2,800 ubicaciones de tiendas
• Albertsons: 2,200 ubicaciones de tiendas
• Ingresos totales de comestibles minoristas: $ 287.6 millones en 2023

Mercados en línea

Mercado	Volumen de ventas	Penetración del mercado
Amazonas	$ 42.3 millones en 2023	67% de las ventas del mercado en línea
Walmart.com	$ 18.6 millones en 2023	29% de las ventas del mercado en línea

Tiendas de salud y nutrición especializados

Canales de distribución dirigidos:

• GNC: 2,100 ubicaciones de tiendas
• Vitamin Shoppe: 700 ubicaciones de tiendas
• Ingresos totales de la tienda especializada: $ 76.5 millones en 2023

Plataformas digitales directas al consumidor

Tipo de plataforma	Base de usuarios	Venta anual
Aplicación móvil	1.2 millones de usuarios activos	$ 22.7 millones en 2023
Servicio de suscripción	387,000 suscriptores	$ 45.3 millones en 2023

Simply Good Foods Company (SMPL) - Modelo de negocio: segmentos de clientes

Entusiastas de la salud y el fitness

La Compañía Simply Good Foods se dirige a los entusiastas de la salud y el estado físico con necesidades nutricionales específicas y requisitos dietéticos basados ​​en el rendimiento.

Segmento demográfico	Tamaño del mercado	Gasto anual promedio
Los entusiastas del fitness (rango de edad de 25-45)	42.6 millones de personas	$ 1,287 en productos de salud y nutrición

Consumidores de control de peso

La compañía se centra en los consumidores que buscan activamente soluciones de control de peso a través de productos nutricionales.

• Tamaño del mercado de pérdida de peso de EE. UU.: $ 72.6 mil millones en 2022
• Demográfico objetivo: 18-55 años
• Porcentaje de consumidores que buscan soluciones de control de peso: 49.3%

Seguidores de dieta baja en carbohidratos

Simplemente buenos alimentos atiende específicamente a profesionales de la dieta baja en carbohidratos con ofertas de productos especializados.

Segmento de dieta baja en carbohidratos	Población	Valor de mercado anual
Seguidores de dieta baja en carbohidratos	12.9 millones de personas	$ 15.6 mil millones

Individuos de estilo de vida activos

La compañía se dirige a los consumidores que mantienen estilos de vida activos y de alto rendimiento.

• Población de estilo de vida activo: 67.3 millones de estadounidenses
• Gasto anual promedio en productos nutricionales: $ 1,542
• Rango de edad primaria: 25-44 años

Millennials conscientes de la nutrición y la generación Z

Simplemente buenos alimentos aborda estratégicamente la demografía más joven consciente de la nutrición.

Demográfico	Población	Gasto de productos nutricionales
Millennials	72.1 millones	$ 893 por año
Gen Z	67.4 millones	$ 721 por año

Simply Good Foods Company (SMPL) - Modelo de negocio: Estructura de costos

Investigación y desarrollo de productos

Para el año fiscal 2023, la Compañía Simply Good Foods invirtió $ 16.4 millones en gastos de investigación y desarrollo, lo que representa el 3.2% de las ventas netas totales.

Año fiscal	Inversión de I + D	Porcentaje de ventas netas
2023	$ 16.4 millones	3.2%

Gastos de fabricación y producción

El costo total de bienes de la compañía vendidos (COGS) para 2023 fue de $ 356.7 millones, con métricas de producción clave de la siguiente manera:

• Sobrecoss de fabricación: $ 42.3 millones
• Costos laborales directos: $ 23.6 millones
• Gastos de materia prima: $ 290.8 millones

Inversiones de marketing y publicidad

Los gastos de marketing para el año fiscal 2023 totalizaron $ 74.2 millones, lo que representa el 14.5% de las ventas netas.

Categoría de gastos de marketing	Cantidad
Marketing digital	$ 31.6 millones
Publicidad tradicional	$ 22.8 millones
Actividades promocionales	$ 19.8 millones

Costos de cadena de suministro y distribución

Los gastos de distribución y logística para 2023 ascendieron a $ 62.5 millones, con el siguiente desglose:

• Costos de transporte: $ 38.7 millones
• Gastos de almacenamiento: $ 15.3 millones
• Gestión de inventario: $ 8.5 millones

Adquisición y retención de talentos

Los gastos totales relacionados con el personal para 2023 fueron de $ 89.6 millones, que incluyen:

Categoría de gastos	Cantidad
Salarios y salarios	$ 67.3 millones
Beneficios para empleados	$ 14.2 millones
Reclutamiento y capacitación	$ 8.1 millones

Simply Good Foods Company (SMPL) - Modelo de negocios: flujos de ingresos

Venta de productos a través de canales minoristas

En el año fiscal 2023, la compañía Simply Good Foods informó ventas netas de $ 828.2 millones de ventas de productos minoristas. Los canales de distribución minorista clave incluyen:

Canal minorista	Volumen de ventas	Porcentaje de ingresos
Tiendas de comestibles	$ 412.5 millones	49.8%
Tiendas de conveniencia	$ 217.3 millones	26.2%
Comerciantes masivos	$ 198.4 millones	24%

Ventas directas de comercio electrónico

Las ventas directas de comercio electrónico para 2023 alcanzaron los $ 54.6 millones, lo que representa el 6.6% de los ingresos totales de la compañía.

• Ventas directas del sitio web: $ 38.2 millones
• Ventas del mercado en línea: $ 16.4 millones

Programas de nutrición basados ​​en suscripción

Los ingresos por suscripción para 2023 totalizaron $ 22.3 millones, con el siguiente desglose:

Tipo de programa	Suscriptores	Ingresos anuales
Suscripción de barra de proteínas	37,500	$ 15.6 millones
Suscripción de reemplazo de comidas	12,800	$ 6.7 millones

Ingresos de distribución al por mayor

Los ingresos de distribución al por mayor para 2023 ascendieron a $ 142.5 millones, con una distribución primaria a:

• Tiendas de salud y nutrición: $ 87.3 millones
• Centros de fitness y gimnasios: $ 55.2 millones

Ingresos de licencias y asociación de marca

Los ingresos por licencias y asociación de marca para 2023 fueron de $ 16.7 millones, generados a partir de:

Tipo de asociación	Ganancia
Licencias de marca de nutrición	$ 11.4 millones
Asociaciones de productos de marca compartida	$ 5.3 millones

The Simply Good Foods Company (SMPL) - Canvas Business Model: Value Propositions

You're looking at the core promises The Simply Good Foods Company makes to its customers, grounded in the latest numbers from fiscal year 2025.

High-protein, low-sugar, low-carb nutritional snacking

The Simply Good Foods Company is focused on leading the movement toward high protein, low-sugar, low-carb foods and beverages, a trend management noted was mainstreaming in 2025. This value proposition is exemplified by specific product formulations across the portfolio.

• Atkins Protein-Rich Shakes contain 20 g of protein per serving.
• Atkins Protein-Rich Shakes contain only 1 g of sugar per serving.
• Atkins Protein-Rich Shakes contain 2 g of net carbs per serving (calculated as 9 g Total Carbs minus 7 g Fiber).
• The original Atkins diet Phase 1 restricts daily intake to 20 grams of Net Carbs daily.

Portfolio diversification across bars, shakes, and salty snacks

The company's value proposition is delivered through three uniquely positioned brands: Atkins, Quest, and OWYN, spanning bars, ready-to-drink (RTD) shakes, and salty snacks. This diversification is key to capturing different consumer needs within the nutritional snacking category.

Here's how the brands performed in terms of retail takeaway growth for the thirteen weeks ending May 31, 2025 (Q3 FY2025):

Brand	Product Focus	FY2025 Q3 Retail Takeaway Growth (YoY)	FY2025 Q4 Retail Takeaway Growth (YoY)
Quest	High-Protein Bars & Salty Snacks	11%	~11%
OWYN	Plant-Based RTD Shakes	24%	~14%
Atkins	Low-Carb/Keto Legacy	-13%	~-12%

By the end of Q3 FY2025, Quest Nutrition and OWYN in aggregate represented about 70% of net sales. For the full fiscal year 2025, The Simply Good Foods Company reported total net sales of $1,450.9 million.

Quest: Category disruption with high-growth salty snacks

A major element of the value proposition is using the Quest brand to disrupt the salty snacks category by offering high-protein, low-sugar alternatives. The salty snack segment within Quest has shown significant velocity.

• For the thirteen weeks ending May 31, 2025 (Q3 FY2025), the salty snack segment retail takeaway for Quest Nutrition increased 31% year-over-year.
• Quest chips now represent more than a third of the total Quest Nutrition retail sales as of Q3 FY2025.
• During Q2 FY2025, the salty side of the Quest snack segment had quarterly retail takeaway growth of about 45%, and this platform generated over $300 million in retail sales.
• In Q2 FY2025, Quest salty snacks accounted for 35% of the total Quest Nutrition net sales.

OWYN: Plant-based, allergen-friendly protein beverages

The acquisition of OWYN brings a distinct value proposition centered on plant-based and allergen-friendly protein beverages, tapping into a new consumer segment. The brand continues to show strong growth post-acquisition.

• OWYN's retail takeaway growth across combined channels was about 24% year-over-year in Q3 FY2025.
• The Simply Good Foods Company updated its FY2025 outlook to expect OWYN Net Sales of $145 million (mid-point of the $140 - $150 million range).
• In Q2 FY2025, OWYN point-of-sales growth was about 52%.
• As of Q3 FY2025, the brand's ACV (All Commodity Volume) stood at 62%, indicating room for further distribution expansion.

Finance: draft 13-week cash view by Friday.

The Simply Good Foods Company (SMPL) - Canvas Business Model: Customer Relationships

You're looking at how The Simply Good Foods Company connects with the people buying their nutritional snacks and beverages as of late 2025. The relationship strategy blends traditional retail support with direct digital outreach, all while pushing brands aligned with major health trends.

Automated retail replenishment and distributor management

The Simply Good Foods Company relies heavily on its retail partners, where efficient shelf stocking is key to capturing impulse buys. While specific automation percentages aren't public, the focus on strong point-of-sale (POS) growth suggests effective inventory flow to meet demand.

The company's success in retail takeaway, which was up about 3% in the third quarter of fiscal year 2025, indicates that replenishment systems are generally keeping pace with consumer pull, despite some brand challenges.

• Atkins retail takeaway declined about 13% in Q3 2025, suggesting potential inventory or placement issues in that channel.
• Quest Nutrition saw consumption growth of 11% in Q4 2025, showing strong pull-through at the shelf.
• OWYN's retail takeaway grew approximately 24% in Q3 2025, pointing to successful distribution expansion and replenishment for the newer brand.

Direct-to-consumer (DTC) engagement via brand websites

The Simply Good Foods Company actively drives traffic to its brand-specific e-commerce sites, which helps capture higher margins and deeper customer data. This channel is a direct line to the consumer, bypassing the traditional retailer relationship.

The company has noted that the e-commerce channel for Atkins continues to drive solid growth, up midsingle digits, supported by products like the 30g ConstRong RTDs launched a year ago. Quest's success, approaching $1 billion in net sales, is also heavily supported by its digital presence, including questnutrition.com.

The overall strategy includes an expansion of e-commerce infrastructure, which has been cited as a factor in reducing reliance on traditional retailers. For the OWYN brand, increased distribution volumes were up 25% in Q2 2025, alongside a velocity gain of 22%, indicating that both physical presence and direct digital/retail demand are strong.

Mass-market advertising and digital marketing for brand awareness

Investment in marketing is a clear priority for The Simply Good Foods Company to maintain and grow brand awareness across its portfolio. The company has accelerated its pace of product innovation while broadening its reach with marketing up about 50% since fiscal 2023.

Selling and marketing expenses for the third quarter of fiscal year 2025 were reported at $101.9 million. For context, Q1 2025 selling and marketing expenses were $33.0 million, and Q2 2025 expenses were $35.1 million, showing significant investment in the latter half of the year or the aggregation of costs across the business units.

The company has strong marketing plans in place to support all its brands, especially around the 'New Year, New You' season, aiming for solid volume-driven growth.

Brand/Metric	Time Period	Reported Value	Context
Quest Consumption Growth	Q4 2025	11% year-over-year	Strong digital and in-store pull.
Quest Consumption Growth	Fiscal Year 2025	12%	Full year performance.
Quest Net Sales Growth	Fiscal Year 2025 (52-week basis)	Over 13%	Reflects strong digital and retail traction.
Total Selling & Marketing Expense	Q3 Fiscal Year 2025	$101.9 million	Indicates significant investment in awareness.
Household Penetration (Quest)	Q4 2025	19%	Up 170 basis points versus prior year.

Community building around specific dietary lifestyles (e.g., Keto, plant-based)

Customer relationships are deeply tied to the specific dietary lifestyles the brands serve, such as Keto for Atkins and Quest, and plant-based for OWYN. The company's vision is to be the scaled leader in high protein, low sugar, and low carb food and beverage, tapping into a generational shift.

The acquisition of OWYN enhanced presence in the ready-to-drink shake segment, positioning The Simply Good Foods Company to lead the accelerating clean label movement, which is a core community focus for that brand. The success of Quest in salty snacks, making up about 35% of Quest Nutrition's net sales in Q2 2025, shows the community is embracing product line extensions that fit their macro goals.

Revitalization efforts for brands like Atkins include new packaging and advertising designed to improve marketing ROI, with targeted campaigns aiming to reach new, growing demographics, such as users of GLP-1 drugs.

• Quest represented almost 2/3 of net sales in Q4 2025.
• Quest and OWYN now represent nearly 3/4 of The Simply Good Foods Company's net sales combined.
• The company paid off $150 million of debt and repurchased more than $50 million of its stock in fiscal year 2025, demonstrating financial strength to support long-term community investment.

The Simply Good Foods Company (SMPL) - Canvas Business Model: Channels

The Simply Good Foods Company deploys a multi-faceted channel strategy to get its nutritional snacking products, primarily under the Quest, Atkins, and OWYN banners, into the hands of consumers. This approach relies on broad physical retail presence supplemented by digital avenues.

Mass merchandise and grocery stores (e.g., Walmart, Kroger) represent a core part of the physical footprint. The performance within these large accounts is critical, as evidenced by the challenges faced by the Atkins brand. For the fourth quarter of fiscal year 2025, the decline in Atkins retail takeaway, which fell about 12%, was partly attributed to distribution losses at a key mass account. This highlights the dependency on securing and maintaining shelf space in these high-volume locations.

For E-commerce platforms like Amazon and brand websites, The Simply Good Foods Company is focused on expanding its digital availability. Management has stated a strategy that includes expanding physical availability across the store and online to build brand awareness. While specific e-commerce revenue percentages aren't broken out, the overall growth strategy emphasizes digital reach alongside traditional retail.

The segment covering Club and convenience stores, plus gas stations, also faces specific headwinds. The fourth quarter of fiscal year 2025 saw distribution losses for the Atkins brand specifically cited at club stores. This indicates that while these channels are part of the intended distribution network, performance can be volatile and directly impact brand results.

Regarding International distribution for Quest and Atkins brands, this area represents a smaller, yet distinct, part of the channel mix. For the second quarter of fiscal year 2025, international organic net sales were reported at $6.4 million. This figure represented a year-over-year decline of $2.1 million in that specific quarter. By the end of fiscal year 2025, international sales made up about 2% of the company's total net sales.

The overall channel effectiveness can be viewed through the lens of the brand portfolio's contribution to the full fiscal year 2025 net sales of $1,450.9 million. The shift in sales mix shows where the company's channel execution is currently strongest:

Brand/Segment	FY 2025 Net Sales Contribution (Approximate Percentage)
Quest	63%
Atkins	25%
OWYN	10%
International Sales	2%

The company is actively investing to support future channel growth. For instance, The Simply Good Foods Company is committing $30-$40 million to enhance its salty snack production capacity, which directly supports the Quest brand's strong consumption growth in that category. This investment is intended to strengthen future growth avenues across the existing channel structure.

• Quest retail takeaway grew about 12% for the full fiscal year 2025.
• OWYN retail takeaway grew about 34% for the full fiscal year 2025.
• Atkins retail takeaway declined about 10% for the full fiscal year 2025.
• The company repaid $150.0 million of its term loan debt during fiscal year 2025.

The Simply Good Foods Company (SMPL) - Canvas Business Model: Customer Segments

The Simply Good Foods Company serves distinct customer groups primarily through its portfolio of Quest, Atkins, and OWYN brands, aligning with the generational shift towards high protein, low sugar, and low carb food and beverage options.

Health-conscious consumers seeking high-protein, low-sugar options are a core focus, evidenced by the strong performance of the Quest and OWYN brands, which aggregate to about 70% of net sales as of the third quarter of fiscal year 2025.

• The overall category and The Simply Good Foods Company retail takeaway started fiscal year 2025 up about 8%.
• For the full fiscal year 2025, reported net sales increased 9%, with organic net sales growing 3%.

Active lifestyle and fitness enthusiasts (Quest core) represent a segment driving significant growth. The Quest brand is noted as the largest and highest margin brand.

• Quest consumption grew 12% for the full fiscal year 2025 on a 52-week basis.
• Quest consumption increased 11% in the fourth quarter of fiscal year 2025.
• Quest household penetration expanded to 19%, an increase of 170 basis points versus the prior year.
• The Quest Salty Snacks portfolio saw consumption up 31% for the fourth quarter.

Individuals following specific diets (e.g., Atkins, Keto) are primarily served by the Atkins brand, which targets low-carb consumers. This segment has faced recent headwinds, as reflected in the financial adjustments.

Brand/Segment Focus	Fiscal Year 2025 Retail Takeaway Performance (Q4 vs. prior year)	Financial Impact/Note
Atkins (Low-Carb Diets)	Declined about 10% for the full year 2025.	Recognized a $60.9 million non-cash Loss on Impairment related to the brand in Q4 2025.
Quest (High-Protein/Fitness)	Grew about 12% in fiscal year 2025 (52-week basis).	Consumption up 15.9% in Q4 2025.
OWYN (Plant-Based/Allergen-Sensitive)	Growth of about 34% in Q4 2025 retail takeaway.	Net sales for fiscal year 2025 were projected at $145 million at the mid-point.

Plant-based and allergen-sensitive consumers (OWYN core) are targeted by the OWYN brand, which focuses on allergen-free protein shakes and powders. The acquisition of OWYN has been instrumental in revenue growth.

• OWYN net sales contributed $32.3 million in the first quarter of fiscal year 2025.
• OWYN saw retail takeaway growth of 67% in Q1 2025.
• In a prior period, OWYN generated over $69 million in total sales in SPINS tracked channels alone.

The Simply Good Foods Company (SMPL) - Canvas Business Model: Cost Structure

You're looking at The Simply Good Foods Company's cost base as of late 2025, right after they closed out their 2025 fiscal year. It's a structure heavily influenced by brand mix shifts and persistent cost pressures, so let's break down the key components.

Cost of Goods Sold (COGS) is a major component due to input inflation. The pressure on COGS directly hit the gross margin for the full fiscal year 2025, which settled at 36.2%, a decrease of 220 basis points versus the prior year. This margin compression was primarily attributed to elevated input cost pressure and the inclusion of the OWYN Acquisition. For the fourth quarter alone, the impact was more severe, with the gross margin landing at 34.3%, a 450 basis point decrease year-over-year, driven mainly by those high input costs, though modest benefits from productivity and pricing offered some offset. The narrative here is clear: input inflation remains a top-line cost challenge for The Simply Good Foods Company.

Selling and marketing expenses (S&M), with increased spend on Quest/OWYN. While the overall spending mix is shifting, specific quarterly data shows a planned reduction in legacy brand support. For the fourth quarter of fiscal year 2025, Selling and Marketing expenses were $32.4 million, which was a decrease of $9.6 million compared to the year-ago fourth quarter, driven by a planned decrease in marketing spend for the Atkins business. However, earlier in the year, the inclusion of OWYN was already adding to the base; for instance, first quarter S&M was $33.0 million, an increase of $1.0 million primarily due to the inclusion of OWYN. This suggests a reallocation of marketing dollars toward the high-growth Quest and OWYN brands, even if the total reported S&M figure for a specific quarter might look lower due to planned cuts elsewhere.

General and administrative (G&A) costs, including employee-related expenses. Full-year G&A expenses for fiscal year 2025, excluding one-time items, increased by $9.1 million to reach $117.3 million, driven by higher employee-related costs and corporate expenses, partly from the OWYN integration. Looking at the fourth quarter, G&A expenses, excluding one-time items, actually decreased by $5.5 million to $27.6 million, which management noted was driven primarily by lower employee-related costs and corporate expenses. This shows a recent trend of cost optimization within the G&A base as the OWYN integration winds down.

Here's a snapshot of the reported operating expense components for the fourth quarter of fiscal year 2025:

Expense Category	FY2025 Q4 Amount	Year-over-Year Change (Q4)
Operating Expenses (Total)	$138.4 million	Increased $40.3 million
Selling and Marketing Expenses	$32.4 million	Decreased $9.6 million
General and Administrative Expenses	$40.6 million	Decreased $0.6 million

Low capital expenditures (CapEx) of $10 million to $15 million (FY2025 guidance). The Simply Good Foods Company maintained a relatively lean capital expenditure profile relative to its sales base for the fiscal year 2025. The guidance provided earlier in the year targeted CapEx in the range of $10 million to $15 million. To be fair, the actual reported CapEx for the full fiscal year 2025 ended up being about $20.5 million, which included $18.0 million spent in the fourth quarter to support strategic growth investments. The planned investment for the following year, FY2026, was noted to be higher, between $30 million to $40 million, primarily for salty snacks capacity.

You can see the cost structure is dynamic, with inflation hitting COGS hard, while S&M is being actively managed by shifting focus away from the legacy Atkins brand toward the high-growth Quest and OWYN platforms. Finance: draft 13-week cash view by Friday.

The Simply Good Foods Company (SMPL) - Canvas Business Model: Revenue Streams

You're looking at how The Simply Good Foods Company brings in its money as of late 2025. It's a story driven by brand performance and channel execution, so let's look at the hard numbers from the last full fiscal year.

Net Sales for Fiscal Year 2025 totaled $1,450.9 million. This top-line figure reflects growth driven by strong performance in newer segments, even while navigating inflationary headwinds and the lapping of a fifty-third week in the prior year period.

The revenue mix is heavily weighted toward the high-growth brands. Quest brand products, representing about 60% of net sales, anchor the revenue base. The remaining revenue comes from the legacy Atkins brand products and the newer OWYN brand.

Here's a quick look at the key components driving that total revenue:

Revenue Stream Component	Financial Metric/Range	Data Point Reference
Total Fiscal Year 2025 Net Sales	$1,450.9 million	Reported Full Year Result
OWYN Brand Net Sales Contribution (FY2025 Est.)	$140-$150 million	Updated Fiscal Year Outlook
Quest Brand Share of Net Sales	About 60%	Reported Brand Weighting

The performance across the three main brand pillars shows distinct revenue trajectories. You can see the momentum in the consumption data, which directly feeds into future sales realization. The Simply Good Foods retail takeaway in the fourth quarter of fiscal year 2025 showed this clearly:

• Quest brand products saw retail takeaway growth of approximately 11% in the fourth quarter.
• OWYN brand products delivered retail takeaway growth of approximately 14% in the fourth quarter.
• Atkins brand products experienced a decline in retail takeaway of about 12% in the fourth quarter.

To be fair, the growth rates for OWYN were even higher earlier in the year, with Q3 retail takeaway growth around 24% and Q2 growth near 52%, showing significant acceleration following the acquisition. The revenue stream from OWYN brand products is projected to hit the $140-$150 million mark for the full fiscal year 2025.

Sales are generated through a combination of channels. The primary mechanism for revenue capture is sales through traditional retail channels, as evidenced by the focus on retail takeaway data. However, the company also actively drives sales through e-commerce platforms, which is a growing component of the overall revenue stream, supporting the double-digit consumption growth seen in the Quest and OWYN lines.