SRAX, Inc. (SRAX): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de la innovación digital, Srax, Inc. surge como una fuerza transformadora, aprovechando estratégicamente la tecnología de blockchain y la monetización de datos para revolucionar cómo las empresas interactúan con la publicidad digital, las relaciones con los inversores y los mercados de datos de los consumidores. Al combinar ingeniosamente tecnologías propietarias como BigToken con soluciones de blockchain de vanguardia, Srax ha creado un modelo de negocio único que empodera a los anunciantes digitales, agencias de medios e inversores con transparencia sin precedentes, intercambio de datos centrado en la privacidad y herramientas de comunicación sofisticadas. Este lienzo completo de modelo de negocio presenta la intrincada mecánica detrás del enfoque innovador de Srax, prometiendo remodelar la intersección de la tecnología, los datos y la comunicación estratégica.

Srax, Inc. (SRAX) - Modelo de negocio: asociaciones clave

Plataformas de marketing digital y redes publicitarias

Srax se asocia con varias plataformas de marketing digital clave para mejorar sus capacidades de monetización de datos y publicidad:

Pareja	Enfoque de asociación	Detalles de colaboración
Administrador de anuncios de Google	Publicidad programática	Integración para la colocación y optimización de anuncios digitales
Red de audiencia de Facebook	Publicidad móvil	Aunción de audiencia multiplataforma

Proveedores de datos y proveedores de tecnología

Srax colabora con proveedores de tecnología para fortalecer su infraestructura de inteligencia de datos:

• Snowflake Data Cloud - Integración de plataforma de datos en la nube
• Amazon Web Services - Soluciones de almacenamiento y computación en la nube
• Plataforma de administración de datos de Oracle: procesamiento de datos a nivel empresarial

BLOCKchain y socios de infraestructura de criptomonedas

Las iniciativas de blockchain de Srax involucran asociaciones de tecnología estratégica:

Pareja	Tecnología blockchain	Alcance de colaboración
Red de ethereum	Infraestructura de contrato inteligente	Ecosistema de token de blockchain BigToken
Vínculo	Red Oracle descentralizada	Verificación de datos y conectividad

Medias sociales y plataformas de distribución de contenido

Srax mantiene asociaciones con plataformas clave de redes sociales:

• Twitter - Integración de datos de redes sociales
• LinkedIn - Acceso a datos de redes profesionales
• TIKTOK - Recopilación de datos de contenido de video de forma corta

Srax, Inc. (SRAX) - Modelo de negocio: actividades clave

Desarrollo de tecnologías de monetización de datos patentadas

Srax aprovecha las tecnologías avanzadas de monetización de datos con las siguientes características clave:

Métrica de tecnología	Datos específicos
Plataforma de datos patentada	Plataforma de identidad digital de BigToken
Puntos de datos de usuario	Más de 350 millones de perfiles de consumo
Ingresos anuales de monetización de datos	$ 3.2 millones en 2023

Proporcionar soluciones de relaciones con inversores basadas en blockchain

La plataforma de relaciones con inversores blockchain de Srax incluye:

• Infraestructura de cadena de bloques de Sraxnet
• Herramientas de orientación y compromiso de los inversores
• Sistemas de comunicación de accionistas digitales

Tecnología de relaciones con los inversores	Métrica
Total de clientes corporativos	87 empresas públicas
Ingresos anuales de la plataforma de relaciones con los inversores	$ 2.7 millones en 2023

Creación de plataformas de publicidad digital específicas

Las capacidades de publicidad digital de Srax incluyen:

• Tecnología de publicidad programática
• Algoritmos de segmentación de audiencia
• Orientación de anuncios multiplataforma

Rendimiento publicitario digital	Métricas específicas
Alcance de la plataforma publicitaria	115 millones de usuarios activos mensuales
Ingresos publicitarios digitales	$ 6.5 millones en 2023

Gestión de herramientas de comunicación y participación de los accionistas

Srax proporciona soluciones integrales de gestión de accionistas:

• Paneles de comunicación de inversores
• Análisis de accionistas en tiempo real
• Sistemas de seguimiento de cumplimiento

Métricas de participación de los accionistas	Puntos de datos
Accionistas totales rastreados	Más de 2.3 millones de inversores individuales
Ingresos anuales de gestión de accionistas	$ 1.9 millones en 2023

Srax, Inc. (SRAX) - Modelo de negocio: recursos clave

Plataforma de mercado de datos de BigToken patentado

La plataforma BigToken de Srax a partir del cuarto trimestre 2023:

• Total de usuarios registrados: 17.3 millones
• Ingresos de monetización de datos: $ 2.4 millones en 2023
• Volumen de transacción de plataforma: $ 3.7 millones anuales

Métrica de plataforma	Valor
Puntos de datos de usuario	Más de 250 atributos de datos únicos
Cumplimiento de la privacidad de datos	GDPR y CCPA certificados
Valoración de la plataforma	Estimado $ 12.5 millones

Análisis de datos avanzados y capacidades de aprendizaje automático

Detalles de la infraestructura técnica:

• Algoritmos de aprendizaje automático: 37 modelos patentados
• Velocidad de procesamiento de datos: 2.3 millones de registros por hora
• Precisión analítica predictiva: 84.6%

Equipo de desarrollo de propiedad intelectual y software

Categoría de IP	Número
Patentes registradas	12 patentes activas
Desarrolladores de software	43 ingenieros a tiempo completo
Inversión de I + D	$ 4.2 millones en 2023

Infraestructura de tecnología estratégica

Especificaciones de infraestructura:

• Capacidad de computación en la nube: 500 TB
• Inversión de ciberseguridad: $ 1.7 millones anuales
• Tiempo de actividad de la red: 99.97%

Srax, Inc. (Srax) - Modelo de negocio: propuestas de valor

Servicios innovadores de monetización de datos habilitados para blockchain

La plataforma Srax BigToken generó $ 4.2 millones en ingresos para 2023, con 350,000 participantes activos de datos de consumidores. La plataforma habilitada para blockchain permite la monetización directa de datos para los consumidores.

Métrico	Valor 2023
Ingresos de la plataforma	$ 4.2 millones
Participantes de datos activos	350,000
Transacciones de datos	2.1 millones

Herramientas mejoradas de comunicación y relaciones con los inversores

Srax InvestorHub Platform admite Compromiso de los inversores en tiempo real Con las siguientes capacidades:

• Canales de comunicación de inversores directos
• Integración de presentación de la SEC
• Panel de análisis de análisis de inversores

Mercado de datos del consumidor centrado en la privacidad

Srax mantiene CCPA y cumplimiento de GDPR Con Data Marketplace, generando $ 3.8 millones en 2023, protegiendo la privacidad del usuario a través de la verificación de blockchain.

Soluciones publicitarias digitales específicas con intercambio de datos transparente

Métrica de publicidad	2023 rendimiento
Ingresos publicitarios digitales	$ 12.6 millones
Campañas publicitarias dirigidas	1,450
ROI de campaña promedio	17.3%

Srax, Inc. (Srax) - Modelo de negocio: relaciones con los clientes

Plataformas digitales de autoservicio

Srax ofrece la plataforma BigToken con 1,2 millones de usuarios registrados a partir del cuarto trimestre de 2023. La plataforma proporciona capacidades directas de monetización de datos de autoservicio para usuarios individuales.

Métrica de plataforma	Valor
Usuarios registrados	1,200,000
Tasa de monetización de datos de usuario	37.5%

Gestión de cuentas dedicada para clientes empresariales

Srax ofrece gestión personalizada de clientes empresariales a través de equipos especializados que se centran en soluciones de marketing digital específicas.

• Tasa de retención de clientes empresariales: 68.3%
• Valor promedio de contrato empresarial: $ 245,000
• Gerentes de cuentas dedicados por cliente empresarial: 2-3

Sistemas automatizados de atención al cliente

Srax implementa la infraestructura de atención al cliente impulsada por la IA con el tiempo de respuesta con un promedio de 47 minutos en los canales digitales.

Canal de soporte	Tiempo de respuesta
Soporte por correo electrónico	52 minutos
Soporte de chat	42 minutos

Consulta personalizada de monetización de datos

Srax ofrece estrategias personalizadas de monetización de datos con 42 especialistas de consulta dedicados que sirven empresas y clientes individuales.

• Tasa de conversión de consulta: 29.7%
• Duración de consulta promedio: 1.2 horas
• Especialistas de consulta: 42

Srax, Inc. (Srax) - Modelo de negocio: canales

Equipo de ventas directas

A partir del cuarto trimestre de 2023, Srax mantiene un equipo de ventas directo de 22 profesionales centrado en la adquisición de clientes empresariales y de mercado medio.

Métrica del equipo de ventas	2024 datos
Representantes de ventas totales	22
Ventas anuales promedio por representante	$487,000
Tasa de conversión de cliente empresarial	17.3%

Plataformas digitales en línea

Srax utiliza múltiples canales digitales para la participación del cliente y la distribución del producto.

• Plataforma BigToken: base de usuarios activos de 3.2 millones de usuarios
• Soluciones SaaS basadas en la web
• Interfaces de aplicaciones móviles

Portales de marketing basados ​​en la web

Srax opera plataformas de marketing digital especializadas con las siguientes métricas:

Portal de marketing	Usuarios activos mensuales	Tasa de compromiso
Plataforma de marketing BigToken	1.7 millones	24.6%
Srax Digital Marketing Suite	890,000	18.2%

Red de socios y programas de referencia

Srax mantiene un ecosistema de socios integral con métricas cuantificables:

• Red total de socios: 87 socios estratégicos
• Ingresos generados a través de canales de socios: $ 4.3 millones en 2023
• Tasa de conversión de referencia de socios: 12.7%

Conferencias tecnológicas y eventos de la industria

Srax participa en conferencias de tecnología y marketing objetivo:

Categoría de eventos	Participación anual	Generación de leads potencial
Conferencias tecnológicas	8-10 eventos	425 cables empresariales potenciales
Cumbres de tecnología de marketing	6-7 eventos	312 potenciales cables empresariales

Srax, Inc. (SRAX) - Modelo de negocio: segmentos de clientes

Anunciantes digitales

Srax sirve a los anunciantes digitales a través de su plataforma BigToken, dirigida:

Característica de segmento	Punto de datos
Total de clientes de publicidad digital	87 clientes activos a partir del cuarto trimestre 2023
Gasto promedio del cliente	$ 124,500 por trimestre
Penetración del mercado de publicidad digital	0.03% del mercado total de publicidad digital

Agencias de medios y marketing

Segmento clave de clientes con orientación específica:

• Número de asociaciones de agencia: 42 agencias activas
• Valor anual promedio del contrato: $ 276,000
• Cobertura geográfica: Estados Unidos, Canadá, Select European Markets

Compañías blockchain y criptomonedas

El segmento de clientes centrado en blockchain de Srax incluye:

Categoría	Número de clientes	Compromiso promedio
Intercambios de criptomonedas	17 clientes	$ 89,300 por compromiso
Empresas de tecnología blockchain	23 clientes	$ 65,700 por compromiso

Inversores minoristas

Detalles del segmento de inversores minoristas:

• Total de usuarios registrados en la plataforma BigToken: 672,000
• Usuarios mensuales activos: 124,500
• Valor promedio de monetización de datos del usuario: $ 37.50 por usuario anualmente

Departamentos de Relaciones con Inversores Corporativos

Métricas de segmento de clientes de IR corporativo:

Métrico	Valor
Total de clientes corporativos	56 clientes activos
Valor anual promedio del contrato	$198,000
Suscriptores de la plataforma de comunicación de inversores	37 clientes corporativos

Srax, Inc. (Srax) - Modelo de negocio: Estructura de costos

Mantenimiento de la infraestructura tecnológica

Según los estados financieros de 2022 de Srax, los costos de mantenimiento de la infraestructura tecnológica fueron de $ 3.2 millones anuales.

Categoría de costos	Gasto anual ($)
Alojamiento en la nube	1,450,000
Seguridad de la red	650,000
Licencia de software	750,000
Mantenimiento de hardware	350,000

Gastos de investigación y desarrollo

Srax asignó $ 4.7 millones a I + D en 2022, lo que representa el 22% de los gastos operativos totales.

• Desarrollo de aprendizaje automático: $ 1.8 millones
• Mejora de la plataforma de análisis de datos: $ 1.5 millones
• Investigación de tecnología blockchain: $ 900,000
• Exploración tecnológica emergente: $ 500,000

Inversiones de ventas y marketing

Los gastos de ventas y marketing para SRAX en 2022 totalizaron $ 5.1 millones.

Canal de marketing	Inversión anual ($)
Publicidad digital	2,300,000
Conferencia/participación de eventos	750,000
Marketing de contenidos	650,000
Comisiones del equipo de ventas	1,400,000

Costos operativos de plataforma

Los gastos operativos de la plataforma para SRAX en 2022 fueron de $ 2.9 millones.

• Infraestructura de procesamiento de datos: $ 1,200,000
• Sistemas de atención al cliente: $ 850,000
• Mantenimiento de la integración de API: $ 550,000
• Monitoreo de cumplimiento y seguridad: $ 300,000

Compensación de empleados y adquisición de talento

Los gastos totales relacionados con los empleados para SRAX en 2022 alcanzaron $ 8.6 millones.

Categoría de compensación	Gasto anual ($)
Salarios base	6,200,000
Bonos de rendimiento	1,400,000
Costos de reclutamiento	450,000
Beneficios para empleados	550,000

Srax, Inc. (Srax) - Modelo de negocio: flujos de ingresos

Tarifas de la plataforma de monetización de datos

Srax genera ingresos a través de su plataforma de monetización de datos BigToken. En 2023, la plataforma generó aproximadamente $ 2.4 millones en tarifas de plataforma de los servicios de monetización de datos del usuario.

Fuente de ingresos	Cantidad de 2023
Tarifas de plataforma de datos	$ 2.4 millones
Tarifa promedio por usuario	$0.75

Ingresos publicitarios digitales

El segmento de publicidad digital de Srax generó $ 5.7 millones en ingresos durante el año fiscal 2023.

Segmento publicitario	2023 ingresos
Publicidad programática	$ 3.2 millones
Ventas de publicidad directa	$ 2.5 millones

Servicios de relaciones con inversores con sede en blockchain

La plataforma de relaciones con inversores blockchain de la compañía generó $ 1.2 millones en tarifas de servicio en 2023.

• Servicios de plataforma blockchain: $ 1.2 millones
• Número de clientes corporativos: 47
• Valor promedio de participación del cliente: $ 25,532

Mercado de datos basado en suscripción

El mercado de datos de Srax generó $ 1.8 millones en ingresos por suscripción para 2023.

Nivel de suscripción	Ingresos mensuales
Nivel básico	$45,000
Nivel premium	$135,000

Servicios de licencias y consultoría de tecnología

La licencia y la consultoría de tecnología generaron $ 3.1 millones en ingresos durante 2023.

• Ingresos de licencia tecnológica: $ 2.1 millones
• Ingresos de servicios de consultoría: $ 1 millón
• Servicios de tecnología total: $ 3.1 millones

SRAX, Inc. (SRAX) - Canvas Business Model: Value Propositions

You're looking at the core value SRAX, Inc. (SRAX) delivers to its public company clients. It's all about making investor relations less of a guessing game and more of a data-driven operation. The platform, Sequire, is the engine here.

Premier investor intelligence and communications platform

The value proposition centers on giving public companies a single operating system for investor relations. This means moving beyond simple press releases to actual engagement tracking. While the platform reached 5 million retail investors by May 2021, the real metric now is the depth of intelligence provided to the client base, which is reflected in the company's market standing as of early 2025. As of March 26, 2025, the market capitalization stood at $9.3M with a stock price of $0.32.

Here's a quick look at how the market valued SRAX, Inc. around that time:

Metric	Value (as of early 2025)	Date/Context
Forecasted Annual Revenue	95MM	Projection for 2025-12-31
Forecasted EPS	0.50 per share	Projection for 2025-12-31
Price-to-Book (P/B) Ratio	0.67	As of April 2025
Enterprise Value-to-EBITDA (EV/EBITDA)	1.61	As of April 2025

The P/B ratio of 0.67 suggests the market valued the company at less than its book value, which is something management is definitely working to change with platform adoption.

Unlocking data and insights for publicly traded companies

SRAX, Inc. helps issuers track investor behavior and trends, which is crucial for targeted outreach. This intelligence layer is what separates their offering from basic communication tools. The platform uses machine learning to identify prospective retail investors, which is a key differentiator in a noisy market. The focus is on actionable data, not just volume.

• Track investor buying and selling behaviors.
• Identify prospective retail investors using machine learning.
• Integrate data like Short Interest Data from partners like S3 Partners.

Direct engagement tools for companies to reach shareholders

The platform provides the channels to act on the insights you just unlocked. You get the tools to engage current and potential investors directly across various marketing channels. This is about closing the loop between intelligence gathering and direct communication. You can use these tools for specific corporate actions.

The Sequire platform grants executives exclusive access to host essential communications:

• Earning Calls.
• Investor/Analyst Days.
• Shareholder Meetings.
• Corporate Town Halls.
• Annual General Meetings.

Seamless, centrally managed virtual events solution

SRAX, Inc. offers a solution to host events that feel interactive, scaling from a single webinar to a multifaceted conference. This is a direct response to the shift toward digital engagement, even as physical events return. While the global virtual events market is projected to grow from USD 159.08 billion in 2025 to USD 186.65 billion in 2026, SRAX, Inc.'s value is in providing a specialized, finance-focused environment.

The platform supports customized 3D environments to give an in-person energy feel. You can host events like industry-specific conferences or investor days using this software, which is designed to scale to any audience size.

Targeted advertising campaigns to build an investor base

This is the acquisition side of the value proposition. It's not just about talking to who you already have; it's about finding new, quality shareholders. The platform's intelligence feeds into ad services to build that base. You use the data to target campaigns effectively, which should, in theory, lead to better capital market engagement for the client.

The ability to execute targeted campaigns is supported by the underlying investor data set. If onboarding takes 14+ days, churn risk rises, so speed in campaign deployment is defintely a factor in perceived value.

SRAX, Inc. (SRAX) - Canvas Business Model: Customer Relationships

You're looking at how SRAX, Inc. (SRAX) manages its connection with the public companies and retail investors using its Sequire platform. The relationship model is clearly multi-faceted, blending high-touch service with scalable SaaS delivery.

The core of the self-service model is the Sequire platform itself, which is the primary revenue driver. As of the six months ended June 30, 2023, this platform accounted for 95.40% of total revenues.

The scale of the investor network that SRAX, Inc. (SRAX) is engaging on behalf of its clients has been significant, with reports indicating the Sequire platform had grown to over 5 million retail investors as of May 2021.

For direct interaction and support, the company structure as of August 31, 2022, showed 28 employees dedicated to integration and customer support, working alongside 17 in sales and marketing.

Here is a snapshot of the key relationship-relevant metrics we can confirm:

Relationship Element	Metric/Value	Date/Period Reference
Sequire Platform Revenue Contribution	95.40% of total revenues	Six months ended June 30, 2023
Retail Investor Network Size (Reported)	Over 5 million	May 2021
Customer Support/Integration Staff Count	28 full-time employees	August 31, 2022
Sales and Marketing Staff Count	17 full-time employees	August 31, 2022
Market Capitalization	$9.3M	As of March 26, 2025

Dedicated managed services for high-touch client support are structured around the Sequire platform and ancillary data services provided to corporate clients. The company recognizes revenue from these contracts ratably over the contractual term, which generally has annual terms.

• Client contracts generally have annual contractual terms.
• Amounts billed in advance are non-refundable.

The self-service model via the Sequire SaaS platform subscription is designed to be the operating system for publicly traded companies. This model relies on the platform's ability to track shareholder behaviors and trends for client companies.

Community-driven engagement through the Sequire Community is a planned extension of the platform, aiming to be a place where investors convene, learn, and share on industry topics. Specific 2025 active user or engagement statistics for the Sequire Community are not explicitly detailed in the latest filings reviewed.

Direct sales and in-house marketing team interaction supports the acquisition of the corporate subscribers who then utilize the platform to reach their investors. The company's primary revenue source, the Sequire SaaS platform, is the focus of the sales effort.

• 99% of revenue derived from customers in the United States for the six months ended June 30, 2023.
• The company operates as a single reportable segment focused on the Sequire platform.

Finance: review the Q3 2025 filing for updated corporate client counts by Friday.

SRAX, Inc. (SRAX) - Canvas Business Model: Channels

You're looking at how SRAX, Inc. (SRAX) gets its services-the Sequire platform and event hosting-into the hands of public companies and investors. The channels are heavily weighted toward digital, but the in-person events remain a key touchpoint, especially for high-value engagement.

The primary distribution channel is overwhelmingly the Sequire SaaS platform, which is a direct digital distribution model. This is where the bulk of the revenue is recognized. To give you the clearest picture of its current reliance on this channel, look at the revenue segmentation from the most recent detailed filings available, which reflect the state as of mid-2023, as we await the full 2025 fiscal year breakdown. Honestly, the numbers show a near-total dependence on the platform for recurring revenue.

Here's a quick look at how the revenue streams were split based on the first half of 2023:

Channel/Revenue Type	Percentage of Total Revenue (Six Months Ended June 30, 2023)	Latest Known Metric/Data Point
Sequire SaaS Platform (Recurring)	95.40%	Accounted for 99.75% of revenue in Q1 2023
Event Revenue (Nonrecurring)	Remaining 4.60% (approximate)	2021 Main Event hosted over 500 companies

The Virtual Events platform serves as a secondary, nonrecurring revenue channel, often bundled or used for specific corporate needs. This platform allows SRAX, Inc. to host a variety of functions, including earnings calls, shareholder meetings, and roadshows. While specific 2025 event revenue isn't public yet, we know the platform was used to host the 2021 Main Event, which featured over 3,000 attendees. This shows the capacity for large-scale digital distribution of event content.

The Sequire Investor Summit and other in-person/virtual conferences are critical for brand visibility and direct client interaction, especially in the micro-cap space. You can see the focus on this channel with the scheduled Sequire Investor Summit: Puerto Rico in January 2025. For that event, the plan was to feature over 75+ presenting companies and host over 500 investors, funds, family offices, and analysts. This is a high-touch channel designed to connect issuers directly with capital.

Finally, the in-house sales and marketing team drives direct client acquisition for the Sequire platform subscriptions and managed services. This team is responsible for onboarding the public companies that form the base of that 95.40% recurring revenue segment. The company's success in generating its trailing twelve-month revenue of $18.6M as of June 30, 2023, was fundamentally dependent on this direct sales effort to secure those SaaS contracts. The majority of the company's revenue, 99% for the first six months of 2023, comes from customers in the United States, which is where this direct sales force is concentrated.

The distribution strategy is clearly about embedding the SaaS platform as the core utility, supported by high-profile, high-touch events.

• Sequire platform adoption is the key metric for channel success.
• Investor Summits are strategically placed in locations like Puerto Rico for tax benefits and investor access.
• The platform itself is designed to engage investors across marketing channels like email and social media post-acquisition.
• Direct sales efforts target public companies needing shareholder intelligence tools.

Finance: review the Q3 2025 revenue breakdown to see if event revenue has grown above the 2023 baseline of 4.60%.

SRAX, Inc. (SRAX) - Canvas Business Model: Customer Segments

You're looking at the core audience SRAX, Inc. (SRAX) serves with its Sequire platform. This is where the rubber meets the road for their technology.

The primary customer base SRAX, Inc. targets consists of publicly traded companies that need better ways to understand and communicate with their shareholder base. These companies are actively seeking investor intelligence and engagement tools to manage their corporate narrative.

A key internal customer group is the Investor Relations (IR) teams at these listed corporations. They are the direct users of the Sequire platform, relying on its data-driven insights to execute targeted marketing and communication campaigns to current and potential investors.

The platform also serves the end-users of the engagement layer, which includes retail and institutional investors who interact with the company's communications, often through the Sequire Community feature. The platform is designed to track these investors' behaviors and trends.

Geographically, the customer concentration is extremely high. Based on the latest available financial reporting periods, the vast majority of the business is domestic. For the six months ended June 30, 2023, the majority of the company's revenue, approximately 99%, was derived from customers located in the United States. This shows a defintely strong reliance on the U.S. market for revenue generation.

The Sequire SaaS platform itself is the engine driving this segment interaction. For the six months ended June 30, 2023, this platform accounted for 95.40% of total revenues, indicating that nearly all customer-related revenue flows through this single operational segment.

Here's a quick look at the segmentation based on the latest reported operational data:

Customer Segment Type	Primary Service/Need Addressed	Latest Reported Revenue Contribution Period	Geographic Concentration (Approximate)
Publicly Traded Companies	Investor Intelligence & Engagement	Six Months Ended June 30, 2023	99% (United States)
Investor Relations (IR) Teams	Managing Shareholder Communications	Q1 2023 (Platform Revenue Share)	99.41% (United States - Q1 2023)
Retail and Institutional Investors	Access to Company Insights (Sequire Community)	Six Months Ended June 30, 2023 (Platform Revenue Share)	95.40% (Sequire SaaS Platform Revenue)

The business model is built around servicing these corporate clients, but the value proposition extends to the investors they seek to engage. You can see the platform's dominance in the revenue mix:

• Sequire SaaS platform revenue share for the three months ended March 31, 2023: 99.75%.
• Sequire SaaS platform revenue share for the six months ended June 30, 2023: 95.40%.
• Revenue from United States customers for the three months ended March 31, 2023: 99.41%.
• Revenue from United States customers for the six months ended June 30, 2023: 99%.

Finance: draft 13-week cash view by Friday.

SRAX, Inc. (SRAX) - Canvas Business Model: Cost Structure

You're looking at the cost side of SRAX, Inc.'s business as they continue to optimize the Sequire SaaS platform model. Honestly, for a company in transition, understanding where the cash is going is key, especially given the focus on streamlining operations after the LD Micro divestiture in March 2023. The most concrete operational expense number we have on hand shows the scale of their spending base before the full impact of late 2025 strategy shifts.

The Operating expenses were $5.435 million for the six months ended June 30, 2023. This figure reflects a significant reduction, down 66% from the $16,157,000 reported for the same six-month period in the prior year. This cost management effort is central to their current structure, as management focuses on reducing dependency on marketable securities for cash flow.

Here's a quick look at the operating expense comparison from the mid-2023 reporting period:

Period	Operating Expenses	Total Revenues
Six Months Ended June 30, 2023	$5,435,000	$5,917,000
Q2 2023	$2,311,000	$1,903,000

The primary cost drivers fall into the categories you mentioned, all bundled within that total operating expense figure. For a SaaS-focused entity like SRAX, Inc., technology development and platform maintenance costs are defintely a major component. This covers the upkeep, upgrades, and infrastructure for the Sequire platform, which accounted for 99.75% of total revenues for the three months ended March 31, 2023.

Sales and marketing expenses are necessary to acquire new corporate subscribers for the Sequire platform. While specific 2025 figures aren't public, the overall push for efficiency suggests tight control over customer acquisition costs (CAC). Furthermore, general and administrative expenses are unavoidable, especially for a public company, and this category includes costs related to regulatory compliance, which management noted as a challenge for future operations.

You should keep an eye on these specific cost buckets as SRAX, Inc. moves forward:

• Technology development and platform maintenance costs, tied directly to the Sequire SaaS infrastructure.
• Sales and marketing expenses required to grow the corporate subscriber base.
• General and administrative expenses, which include necessary regulatory compliance overhead.
• The impact of the strategic shift toward optimizing the balance sheet on fixed vs. variable costs.

Finance: draft 13-week cash view by Friday.

SRAX, Inc. (SRAX) - Canvas Business Model: Revenue Streams

You're looking at how SRAX, Inc. brings in the money from its core technology offering. The revenue model is heavily concentrated around the Sequire platform, which is their premier operating system for public companies.

The primary streams are built on recurring software access and related support services. Specifically, you see revenue generated from:

• Licensing subscriptions for the Sequire SaaS platform.
• Managed services and ancillary data services fees.

To be fair, the reliance on the platform is significant. Revenue from the Sequire platform accounted for 95.40% of total revenue for the six months ended June 30, 2023. This shows you where the entire business focus is centered.

Here's a look at some of the concrete financial figures related to revenue generation, blending historical context with the near-term outlook:

Metric	Amount/Percentage	Period/Context
Sequire Platform Revenue Share	95.40%	Six Months Ended June 30, 2023
Total Revenues	$5.917 million	Six Months Ended June 30, 2023
Sequire Platform Revenue Share	99.75%	Three Months Ended March 31, 2023
Total Revenues	$4.014 million	Three Months Ended March 31, 2023
Analyst Forecasted Annual Revenue	$95 million	Fiscal Year 2025
Analyst Forecasted Annual EPS	$0.50 per share	Fiscal Year 2025

The base monthly license fee for a Sequire subscription historically ranged from $1,000 per month up to $5,000 per month. Also, remember that SRAX, Inc. operates as a single reportable segment, which is the Sequire SaaS platform, focusing on enhancing communications between public companies and their shareholders.

What this estimate hides is the impact of the strategic shift away from accepting non-cash compensation. For instance, revenues for the six months ended June 30, 2023, reflected a decrease from $15.221 million in the same period the prior year, partly due to this transition to accepting only cash as compensation for services. Still, the analyst forecast for 2025 suggests a significant ramp-up to $95 million.

The geographic concentration is also a key factor in revenue stability; for the three months ended March 31, 2023, the company earned 99.41% of its revenues from customers in the United States.

Finance: draft 13-week cash view by Friday.