SRAX, Inc. (SRAX): Business Model Canvas

In der dynamischen Landschaft der digitalen Innovation entwickelt sich SRAX, Inc. zu einer transformativen Kraft, die Blockchain-Technologie und Datenmonetarisierung strategisch nutzt, um die Art und Weise zu revolutionieren, wie Unternehmen mit digitaler Werbung, Investor Relations und Verbraucherdatenmärkten interagieren. Durch die raffinierte Kombination proprietärer Technologien wie BIGToken mit modernsten Blockchain-Lösungen hat SRAX ein einzigartiges Geschäftsmodell geschaffen, das digitalen Werbetreibenden, Medienagenturen und Investoren beispiellose Transparenz, datenschutzorientierten Datenaustausch und ausgefeilte Kommunikationstools bietet. Dieses umfassende Business Model Canvas enthüllt die komplizierten Mechanismen hinter dem innovativen Ansatz von SRAX und verspricht, die Schnittstelle zwischen Technologie, Daten und strategischer Kommunikation neu zu gestalten.

SRAX, Inc. (SRAX) – Geschäftsmodell: Wichtige Partnerschaften

Digitale Marketingplattformen und Werbenetzwerke

SRAX arbeitet mit mehreren wichtigen digitalen Marketingplattformen zusammen, um seine Datenmonetarisierungs- und Werbemöglichkeiten zu verbessern:

Partner	Partnerschaftsfokus	Details zur Zusammenarbeit
Google Ad Manager	Programmatische Werbung	Integration zur digitalen Anzeigenplatzierung und -optimierung
Facebook-Zielgruppennetzwerk	Mobile Werbung	Plattformübergreifendes Zielgruppen-Targeting

Datenanbieter und Technologieanbieter

SRAX arbeitet mit Technologieanbietern zusammen, um seine Data-Intelligence-Infrastruktur zu stärken:

• Snowflake Data Cloud – Integration der Cloud-Datenplattform
• Amazon Web Services – Cloud-Computing- und Speicherlösungen
• Oracle Data Management Platform – Datenverarbeitung auf Unternehmensebene

Partner für Blockchain- und Kryptowährungsinfrastruktur

Die Blockchain-Initiativen von SRAX beinhalten strategische Technologiepartnerschaften:

Partner	Blockchain-Technologie	Umfang der Zusammenarbeit
Ethereum-Netzwerk	Intelligente Vertragsinfrastruktur	BIGToken-Blockchain-Token-Ökosystem
Kettenglied	Dezentrales Oracle-Netzwerk	Datenüberprüfung und Konnektivität

Social Media- und Content-Distributionsplattformen

SRAX unterhält Partnerschaften mit wichtigen Social-Media-Plattformen:

• Twitter – Integration von Social-Media-Daten
• LinkedIn – Professioneller Netzwerkdatenzugriff
• TikTok – Datenerfassung zu Kurzvideoinhalten

SRAX, Inc. (SRAX) – Geschäftsmodell: Hauptaktivitäten

Entwicklung proprietärer Technologien zur Datenmonetarisierung

SRAX nutzt fortschrittliche Datenmonetarisierungstechnologien mit den folgenden Hauptmerkmalen:

Technologiemetrik	Spezifische Daten
Proprietäre Datenplattform	BIGToken-Plattform für digitale Identität
Benutzerdatenpunkte	Über 350 Millionen Verbraucherprofile
Jährlicher Datenmonetarisierungsumsatz	3,2 Millionen US-Dollar im Jahr 2023

Bereitstellung von Blockchain-basierten Investor-Relations-Lösungen

Die Blockchain-Investor-Relations-Plattform von SRAX umfasst:

• SRAXnet-Blockchain-Infrastruktur
• Tools zur Anlegeransprache und -einbindung
• Digitale Aktionärskommunikationssysteme

Investor-Relations-Technologie	Metriken
Gesamtzahl der Firmenkunden	87 öffentliche Unternehmen
Jährlicher Umsatz der Investor-Relations-Plattform	2,7 Millionen US-Dollar im Jahr 2023

Erstellen gezielter digitaler Werbeplattformen

Zu den digitalen Werbemöglichkeiten von SRAX gehören:

• Programmatische Werbetechnologie
• Algorithmen zur Zielgruppensegmentierung
• Plattformübergreifendes Anzeigen-Targeting

Digitale Werbeleistung	Spezifische Kennzahlen
Reichweite der Werbeplattform	115 Millionen monatlich aktive Benutzer
Einnahmen aus digitaler Werbung	6,5 Millionen US-Dollar im Jahr 2023

Verwalten von Tools zur Aktionärskommunikation und -einbindung

SRAX bietet umfassende Shareholder-Management-Lösungen:

• Dashboards für die Anlegerkommunikation
• Aktionärsanalysen in Echtzeit
• Compliance-Tracking-Systeme

Kennzahlen zum Aktionärsengagement	Datenpunkte
Gesamtzahl der verfolgten Aktionäre	Über 2,3 Millionen Privatanleger
Jährliche Erträge aus der Aktionärsverwaltung	1,9 Millionen US-Dollar im Jahr 2023

SRAX, Inc. (SRAX) – Geschäftsmodell: Schlüsselressourcen

Proprietäre BIGToken Data Marketplace-Plattform

Die BIGToken-Plattform von SRAX ab Q4 2023:

• Gesamtzahl der registrierten Benutzer: 17,3 Millionen
• Einnahmen aus der Datenmonetarisierung: 2,4 Millionen US-Dollar im Jahr 2023
• Transaktionsvolumen der Plattform: 3,7 Millionen US-Dollar pro Jahr

Plattformmetrik	Wert
Benutzerdatenpunkte	Über 250 einzigartige Datenattribute
Datenschutz-Compliance	DSGVO- und CCPA-zertifiziert
Plattformbewertung	Geschätzte 12,5 Millionen US-Dollar

Erweiterte Funktionen für Datenanalyse und maschinelles Lernen

Details zur technischen Infrastruktur:

• Algorithmen für maschinelles Lernen: 37 proprietäre Modelle
• Datenverarbeitungsgeschwindigkeit: 2,3 Millionen Datensätze pro Stunde
• Genauigkeit der prädiktiven Analyse: 84,6 %

Team für geistiges Eigentum und Softwareentwicklung

IP-Kategorie	Nummer
Eingetragene Patente	12 aktive Patente
Softwareentwickler	43 Vollzeit-Ingenieure
F&E-Investitionen	4,2 Millionen US-Dollar im Jahr 2023

Strategische Technologieinfrastruktur

Infrastrukturspezifikationen:

• Cloud-Computing-Kapazität: 500 TB
• Investition in Cybersicherheit: 1,7 Millionen US-Dollar pro Jahr
• Netzwerkverfügbarkeit: 99,97 %

SRAX, Inc. (SRAX) – Geschäftsmodell: Wertversprechen

Innovative Blockchain-fähige Datenmonetarisierungsdienste

Die SRAX BIGToken-Plattform erwirtschaftete im Jahr 2023 einen Umsatz von 4,2 Millionen US-Dollar mit 350.000 aktiven Teilnehmern an Verbraucherdaten. Die Blockchain-fähige Plattform ermöglicht Verbrauchern die direkte Datenmonetarisierung.

Metrisch	Wert 2023
Plattformeinnahmen	4,2 Millionen US-Dollar
Aktive Datenteilnehmer	350,000
Datentransaktionen	2,1 Millionen

Verbesserte Tools für Aktionärskommunikation und Investor Relations

Die SRAX InvestorHub-Plattform unterstützt Echtzeit-Investoren-Engagement mit folgenden Fähigkeiten:

• Direkte Kommunikationskanäle für Investoren
• Integration der SEC-Einreichung
• Dashboard für Anlegeranalysen

Datenschutzorientierter Marktplatz für Verbraucherdaten

SRAX behauptet Einhaltung von CCPA und DSGVO Der Datenmarkt generiert im Jahr 2023 3,8 Millionen US-Dollar und schützt die Privatsphäre der Benutzer durch Blockchain-Verifizierung.

Gezielte digitale Werbelösungen mit transparentem Datenaustausch

Werbemetrik	Leistung 2023
Digitale Werbeeinnahmen	12,6 Millionen US-Dollar
Gezielte Werbekampagnen	1,450
Durchschnittlicher Kampagnen-ROI	17.3%

SRAX, Inc. (SRAX) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattformen

SRAX bietet die BIGtoken-Plattform mit 1,2 Millionen registrierten Benutzern (Stand Q4 2023). Die Plattform bietet direkte Self-Service-Datenmonetarisierungsfunktionen für einzelne Benutzer.

Plattformmetrik	Wert
Registrierte Benutzer	1,200,000
Monetarisierungsrate der Benutzerdaten	37.5%

Dedizierte Kontoverwaltung für Unternehmenskunden

SRAX bietet personalisiertes Unternehmenskundenmanagement durch spezialisierte Teams, die sich auf gezielte digitale Marketinglösungen konzentrieren.

• Bindungsrate der Unternehmenskunden: 68,3 %
• Durchschnittlicher Unternehmensvertragswert: 245.000 US-Dollar
• Dedizierte Account Manager pro Unternehmenskunde: 2-3

Automatisierte Kundensupportsysteme

SRAX implementiert eine KI-gesteuerte Kundensupport-Infrastruktur mit einer durchschnittlichen Reaktionszeit von 47 Minuten über alle digitalen Kanäle.

Support-Kanal	Reaktionszeit
E-Mail-Support	52 Minuten
Chat-Unterstützung	42 Minuten

Personalisierte Beratung zur Datenmonetarisierung

SRAX bietet maßgeschneiderte Datenmonetarisierungsstrategien mit 42 engagierten Beratungsspezialisten für Unternehmens- und Privatkunden.

• Konversionsrate der Beratung: 29,7 %
• Durchschnittliche Beratungsdauer: 1,2 Stunden
• Beratungsspezialisten: 42

SRAX, Inc. (SRAX) – Geschäftsmodell: Kanäle

Direktvertriebsteam

Seit dem vierten Quartal 2023 verfügt SRAX über ein Direktvertriebsteam von 22 Fachleuten, die sich auf die Akquise von Unternehmens- und Mittelstandskunden konzentrieren.

Vertriebsteam-Metrik	Daten für 2024
Gesamtzahl der Vertriebsmitarbeiter	22
Durchschnittlicher Jahresumsatz pro Vertreter	$487,000
Conversion-Rate für Unternehmenskunden	17.3%

Digitale Online-Plattformen

SRAX nutzt mehrere digitale Kanäle für die Kundenbindung und den Produktvertrieb.

• BIGToken-Plattform: Aktive Benutzerbasis von 3,2 Millionen Benutzern
• Webbasierte SaaS-Lösungen
• Schnittstellen für mobile Anwendungen

Webbasierte Marketingportale

SRAX betreibt spezialisierte digitale Marketingplattformen mit folgenden Kennzahlen:

Marketingportal	Monatlich aktive Benutzer	Engagement-Rate
BIGToken-Marketingplattform	1,7 Millionen	24.6%
SRAX Digital Marketing Suite	890,000	18.2%

Partnernetzwerk und Empfehlungsprogramme

SRAX unterhält ein umfassendes Partner-Ökosystem mit quantifizierbaren Kennzahlen:

• Gesamtes Partnernetzwerk: 87 strategische Partner
• Über Partnerkanäle generierter Umsatz: 4,3 Millionen US-Dollar im Jahr 2023
• Conversion-Rate der Partnerempfehlung: 12,7 %

Technologiekonferenzen und Branchenveranstaltungen

SRAX nimmt an gezielten Technologie- und Marketingkonferenzen teil:

Veranstaltungskategorie	Jährliche Teilnahme	Potenzielle Lead-Generierung
Technologiekonferenzen	8-10 Veranstaltungen	425 potenzielle Unternehmenskontakte
Gipfeltreffen zur Marketingtechnologie	6-7 Veranstaltungen	312 potenzielle Unternehmenskontakte

SRAX, Inc. (SRAX) – Geschäftsmodell: Kundensegmente

Digitale Werbetreibende

SRAX bedient digitale Werbetreibende über seine BIGtoken-Plattform und zielt auf Folgendes ab:

Segmentcharakteristik	Datenpunkt
Gesamtzahl der Kunden im Bereich digitale Werbung	87 aktive Kunden im vierten Quartal 2023
Durchschnittliche Kundenausgaben	124.500 US-Dollar pro Quartal
Marktdurchdringung für digitale Werbung	0,03 % des gesamten digitalen Werbemarkts

Medien- und Marketingagenturen

Wichtigstes Kundensegment mit spezifischem Targeting:

• Anzahl Agenturpartnerschaften: 42 aktive Agenturen
• Durchschnittlicher jährlicher Vertragswert: 276.000 US-Dollar
• Geografische Abdeckung: USA, Kanada, ausgewählte europäische Märkte

Blockchain- und Kryptowährungsunternehmen

Das Blockchain-fokussierte Kundensegment von SRAX umfasst:

Kategorie	Anzahl der Kunden	Durchschnittliches Engagement
Kryptowährungsbörsen	17 Kunden	89.300 $ pro Engagement
Blockchain-Technologieunternehmen	23 Kunden	65.700 $ pro Engagement

Privatanleger

Details zum Privatanlegersegment:

• Gesamtzahl der registrierten Benutzer auf der BIGtoken-Plattform: 672.000
• Aktive monatliche Benutzer: 124.500
• Durchschnittlicher Monetarisierungswert der Benutzerdaten: 37,50 USD pro Benutzer und Jahr

Corporate-Investor-Relations-Abteilungen

Kennzahlen zum Unternehmens-IR-Kundensegment:

Metrisch	Wert
Gesamtzahl der Firmenkunden	56 aktive Kunden
Durchschnittlicher jährlicher Vertragswert	$198,000
Abonnenten der Investorenkommunikationsplattform	37 Firmenkunden

SRAX, Inc. (SRAX) – Geschäftsmodell: Kostenstruktur

Wartung der Technologieinfrastruktur

Laut dem Jahresabschluss 2022 von SRAX beliefen sich die Kosten für die Wartung der Technologieinfrastruktur auf 3,2 Millionen US-Dollar pro Jahr.

Kostenkategorie	Jährliche Ausgaben ($)
Cloud-Hosting	1,450,000
Netzwerksicherheit	650,000
Softwarelizenzierung	750,000
Hardwarewartung	350,000

Forschungs- und Entwicklungskosten

SRAX stellte im Jahr 2022 4,7 Millionen US-Dollar für Forschung und Entwicklung bereit, was 22 % der gesamten Betriebskosten entspricht.

• Entwicklung des maschinellen Lernens: 1,8 Millionen US-Dollar
• Erweiterung der Datenanalyseplattform: 1,5 Millionen US-Dollar
• Blockchain-Technologieforschung: 900.000 US-Dollar
• Erforschung neuer Technologien: 500.000 US-Dollar

Vertriebs- und Marketinginvestitionen

Die Vertriebs- und Marketingausgaben für SRAX beliefen sich im Jahr 2022 auf insgesamt 5,1 Millionen US-Dollar.

Marketingkanal	Jährliche Investition ($)
Digitale Werbung	2,300,000
Teilnahme an Konferenzen/Veranstaltungen	750,000
Content-Marketing	650,000
Provisionen für das Vertriebsteam	1,400,000

Betriebskosten der Plattform

Die Betriebskosten der Plattform für SRAX beliefen sich im Jahr 2022 auf 2,9 Millionen US-Dollar.

• Datenverarbeitungsinfrastruktur: 1.200.000 US-Dollar
• Kundensupportsysteme: 850.000 US-Dollar
• Wartung der API-Integration: 550.000 US-Dollar
• Compliance- und Sicherheitsüberwachung: 300.000 US-Dollar

Mitarbeitervergütung und Talentakquise

Die gesamten mitarbeiterbezogenen Ausgaben für SRAX beliefen sich im Jahr 2022 auf 8,6 Millionen US-Dollar.

Vergütungskategorie	Jährliche Ausgaben ($)
Grundgehälter	6,200,000
Leistungsprämien	1,400,000
Rekrutierungskosten	450,000
Leistungen an Arbeitnehmer	550,000

SRAX, Inc. (SRAX) – Geschäftsmodell: Einnahmequellen

Gebühren für die Datenmonetarisierungsplattform

SRAX generiert Einnahmen über seine Datenmonetarisierungsplattform BIGToken. Im Jahr 2023 generierte die Plattform etwa 2,4 Millionen US-Dollar an Plattformgebühren aus Diensten zur Monetarisierung von Benutzerdaten.

Einnahmequelle	Betrag 2023
Datenplattformgebühren	2,4 Millionen US-Dollar
Durchschnittliche Gebühr pro Benutzer	$0.75

Einnahmen aus digitaler Werbung

Das digitale Werbesegment von SRAX erwirtschaftete im Geschäftsjahr 2023 einen Umsatz von 5,7 Millionen US-Dollar.

Werbesegment	Umsatz 2023
Programmatische Werbung	3,2 Millionen US-Dollar
Direkter Werbeverkauf	2,5 Millionen Dollar

Blockchain-basierte Investor-Relations-Dienste

Die Blockchain-Investor-Relations-Plattform des Unternehmens generierte im Jahr 2023 Servicegebühren in Höhe von 1,2 Millionen US-Dollar.

• Blockchain-Plattformdienste: 1,2 Millionen US-Dollar
• Anzahl Firmenkunden: 47
• Durchschnittlicher Kundenengagementwert: 25.532 $

Abonnementbasierter Datenmarktplatz

Der Datenmarktplatz von SRAX generierte im Jahr 2023 Abonnementeinnahmen in Höhe von 1,8 Millionen US-Dollar.

Abonnementstufe	Monatlicher Umsatz
Basisstufe	$45,000
Premium-Stufe	$135,000

Technologielizenzierung und Beratungsdienste

Technologielizenzierung und Beratung generierten im Jahr 2023 einen Umsatz von 3,1 Millionen US-Dollar.

• Einnahmen aus Technologielizenzen: 2,1 Millionen US-Dollar
• Umsatz mit Beratungsdienstleistungen: 1 Million US-Dollar
• Gesamte Technologiedienstleistungen: 3,1 Millionen US-Dollar

SRAX, Inc. (SRAX) - Canvas Business Model: Value Propositions

You're looking at the core value SRAX, Inc. (SRAX) delivers to its public company clients. It's all about making investor relations less of a guessing game and more of a data-driven operation. The platform, Sequire, is the engine here.

Premier investor intelligence and communications platform

The value proposition centers on giving public companies a single operating system for investor relations. This means moving beyond simple press releases to actual engagement tracking. While the platform reached 5 million retail investors by May 2021, the real metric now is the depth of intelligence provided to the client base, which is reflected in the company's market standing as of early 2025. As of March 26, 2025, the market capitalization stood at $9.3M with a stock price of $0.32.

Here's a quick look at how the market valued SRAX, Inc. around that time:

Metric	Value (as of early 2025)	Date/Context
Forecasted Annual Revenue	95MM	Projection for 2025-12-31
Forecasted EPS	0.50 per share	Projection for 2025-12-31
Price-to-Book (P/B) Ratio	0.67	As of April 2025
Enterprise Value-to-EBITDA (EV/EBITDA)	1.61	As of April 2025

The P/B ratio of 0.67 suggests the market valued the company at less than its book value, which is something management is definitely working to change with platform adoption.

Unlocking data and insights for publicly traded companies

SRAX, Inc. helps issuers track investor behavior and trends, which is crucial for targeted outreach. This intelligence layer is what separates their offering from basic communication tools. The platform uses machine learning to identify prospective retail investors, which is a key differentiator in a noisy market. The focus is on actionable data, not just volume.

• Track investor buying and selling behaviors.
• Identify prospective retail investors using machine learning.
• Integrate data like Short Interest Data from partners like S3 Partners.

Direct engagement tools for companies to reach shareholders

The platform provides the channels to act on the insights you just unlocked. You get the tools to engage current and potential investors directly across various marketing channels. This is about closing the loop between intelligence gathering and direct communication. You can use these tools for specific corporate actions.

The Sequire platform grants executives exclusive access to host essential communications:

• Earning Calls.
• Investor/Analyst Days.
• Shareholder Meetings.
• Corporate Town Halls.
• Annual General Meetings.

Seamless, centrally managed virtual events solution

SRAX, Inc. offers a solution to host events that feel interactive, scaling from a single webinar to a multifaceted conference. This is a direct response to the shift toward digital engagement, even as physical events return. While the global virtual events market is projected to grow from USD 159.08 billion in 2025 to USD 186.65 billion in 2026, SRAX, Inc.'s value is in providing a specialized, finance-focused environment.

The platform supports customized 3D environments to give an in-person energy feel. You can host events like industry-specific conferences or investor days using this software, which is designed to scale to any audience size.

Targeted advertising campaigns to build an investor base

This is the acquisition side of the value proposition. It's not just about talking to who you already have; it's about finding new, quality shareholders. The platform's intelligence feeds into ad services to build that base. You use the data to target campaigns effectively, which should, in theory, lead to better capital market engagement for the client.

The ability to execute targeted campaigns is supported by the underlying investor data set. If onboarding takes 14+ days, churn risk rises, so speed in campaign deployment is defintely a factor in perceived value.

SRAX, Inc. (SRAX) - Canvas Business Model: Customer Relationships

You're looking at how SRAX, Inc. (SRAX) manages its connection with the public companies and retail investors using its Sequire platform. The relationship model is clearly multi-faceted, blending high-touch service with scalable SaaS delivery.

The core of the self-service model is the Sequire platform itself, which is the primary revenue driver. As of the six months ended June 30, 2023, this platform accounted for 95.40% of total revenues.

The scale of the investor network that SRAX, Inc. (SRAX) is engaging on behalf of its clients has been significant, with reports indicating the Sequire platform had grown to over 5 million retail investors as of May 2021.

For direct interaction and support, the company structure as of August 31, 2022, showed 28 employees dedicated to integration and customer support, working alongside 17 in sales and marketing.

Here is a snapshot of the key relationship-relevant metrics we can confirm:

Relationship Element	Metric/Value	Date/Period Reference
Sequire Platform Revenue Contribution	95.40% of total revenues	Six months ended June 30, 2023
Retail Investor Network Size (Reported)	Over 5 million	May 2021
Customer Support/Integration Staff Count	28 full-time employees	August 31, 2022
Sales and Marketing Staff Count	17 full-time employees	August 31, 2022
Market Capitalization	$9.3M	As of March 26, 2025

Dedicated managed services for high-touch client support are structured around the Sequire platform and ancillary data services provided to corporate clients. The company recognizes revenue from these contracts ratably over the contractual term, which generally has annual terms.

• Client contracts generally have annual contractual terms.
• Amounts billed in advance are non-refundable.

The self-service model via the Sequire SaaS platform subscription is designed to be the operating system for publicly traded companies. This model relies on the platform's ability to track shareholder behaviors and trends for client companies.

Community-driven engagement through the Sequire Community is a planned extension of the platform, aiming to be a place where investors convene, learn, and share on industry topics. Specific 2025 active user or engagement statistics for the Sequire Community are not explicitly detailed in the latest filings reviewed.

Direct sales and in-house marketing team interaction supports the acquisition of the corporate subscribers who then utilize the platform to reach their investors. The company's primary revenue source, the Sequire SaaS platform, is the focus of the sales effort.

• 99% of revenue derived from customers in the United States for the six months ended June 30, 2023.
• The company operates as a single reportable segment focused on the Sequire platform.

Finance: review the Q3 2025 filing for updated corporate client counts by Friday.

SRAX, Inc. (SRAX) - Canvas Business Model: Channels

You're looking at how SRAX, Inc. (SRAX) gets its services-the Sequire platform and event hosting-into the hands of public companies and investors. The channels are heavily weighted toward digital, but the in-person events remain a key touchpoint, especially for high-value engagement.

The primary distribution channel is overwhelmingly the Sequire SaaS platform, which is a direct digital distribution model. This is where the bulk of the revenue is recognized. To give you the clearest picture of its current reliance on this channel, look at the revenue segmentation from the most recent detailed filings available, which reflect the state as of mid-2023, as we await the full 2025 fiscal year breakdown. Honestly, the numbers show a near-total dependence on the platform for recurring revenue.

Here's a quick look at how the revenue streams were split based on the first half of 2023:

Channel/Revenue Type	Percentage of Total Revenue (Six Months Ended June 30, 2023)	Latest Known Metric/Data Point
Sequire SaaS Platform (Recurring)	95.40%	Accounted for 99.75% of revenue in Q1 2023
Event Revenue (Nonrecurring)	Remaining 4.60% (approximate)	2021 Main Event hosted over 500 companies

The Virtual Events platform serves as a secondary, nonrecurring revenue channel, often bundled or used for specific corporate needs. This platform allows SRAX, Inc. to host a variety of functions, including earnings calls, shareholder meetings, and roadshows. While specific 2025 event revenue isn't public yet, we know the platform was used to host the 2021 Main Event, which featured over 3,000 attendees. This shows the capacity for large-scale digital distribution of event content.

The Sequire Investor Summit and other in-person/virtual conferences are critical for brand visibility and direct client interaction, especially in the micro-cap space. You can see the focus on this channel with the scheduled Sequire Investor Summit: Puerto Rico in January 2025. For that event, the plan was to feature over 75+ presenting companies and host over 500 investors, funds, family offices, and analysts. This is a high-touch channel designed to connect issuers directly with capital.

Finally, the in-house sales and marketing team drives direct client acquisition for the Sequire platform subscriptions and managed services. This team is responsible for onboarding the public companies that form the base of that 95.40% recurring revenue segment. The company's success in generating its trailing twelve-month revenue of $18.6M as of June 30, 2023, was fundamentally dependent on this direct sales effort to secure those SaaS contracts. The majority of the company's revenue, 99% for the first six months of 2023, comes from customers in the United States, which is where this direct sales force is concentrated.

The distribution strategy is clearly about embedding the SaaS platform as the core utility, supported by high-profile, high-touch events.

• Sequire platform adoption is the key metric for channel success.
• Investor Summits are strategically placed in locations like Puerto Rico for tax benefits and investor access.
• The platform itself is designed to engage investors across marketing channels like email and social media post-acquisition.
• Direct sales efforts target public companies needing shareholder intelligence tools.

Finance: review the Q3 2025 revenue breakdown to see if event revenue has grown above the 2023 baseline of 4.60%.

SRAX, Inc. (SRAX) - Canvas Business Model: Customer Segments

You're looking at the core audience SRAX, Inc. (SRAX) serves with its Sequire platform. This is where the rubber meets the road for their technology.

The primary customer base SRAX, Inc. targets consists of publicly traded companies that need better ways to understand and communicate with their shareholder base. These companies are actively seeking investor intelligence and engagement tools to manage their corporate narrative.

A key internal customer group is the Investor Relations (IR) teams at these listed corporations. They are the direct users of the Sequire platform, relying on its data-driven insights to execute targeted marketing and communication campaigns to current and potential investors.

The platform also serves the end-users of the engagement layer, which includes retail and institutional investors who interact with the company's communications, often through the Sequire Community feature. The platform is designed to track these investors' behaviors and trends.

Geographically, the customer concentration is extremely high. Based on the latest available financial reporting periods, the vast majority of the business is domestic. For the six months ended June 30, 2023, the majority of the company's revenue, approximately 99%, was derived from customers located in the United States. This shows a defintely strong reliance on the U.S. market for revenue generation.

The Sequire SaaS platform itself is the engine driving this segment interaction. For the six months ended June 30, 2023, this platform accounted for 95.40% of total revenues, indicating that nearly all customer-related revenue flows through this single operational segment.

Here's a quick look at the segmentation based on the latest reported operational data:

Customer Segment Type	Primary Service/Need Addressed	Latest Reported Revenue Contribution Period	Geographic Concentration (Approximate)
Publicly Traded Companies	Investor Intelligence & Engagement	Six Months Ended June 30, 2023	99% (United States)
Investor Relations (IR) Teams	Managing Shareholder Communications	Q1 2023 (Platform Revenue Share)	99.41% (United States - Q1 2023)
Retail and Institutional Investors	Access to Company Insights (Sequire Community)	Six Months Ended June 30, 2023 (Platform Revenue Share)	95.40% (Sequire SaaS Platform Revenue)

The business model is built around servicing these corporate clients, but the value proposition extends to the investors they seek to engage. You can see the platform's dominance in the revenue mix:

• Sequire SaaS platform revenue share for the three months ended March 31, 2023: 99.75%.
• Sequire SaaS platform revenue share for the six months ended June 30, 2023: 95.40%.
• Revenue from United States customers for the three months ended March 31, 2023: 99.41%.
• Revenue from United States customers for the six months ended June 30, 2023: 99%.

Finance: draft 13-week cash view by Friday.

SRAX, Inc. (SRAX) - Canvas Business Model: Cost Structure

You're looking at the cost side of SRAX, Inc.'s business as they continue to optimize the Sequire SaaS platform model. Honestly, for a company in transition, understanding where the cash is going is key, especially given the focus on streamlining operations after the LD Micro divestiture in March 2023. The most concrete operational expense number we have on hand shows the scale of their spending base before the full impact of late 2025 strategy shifts.

The Operating expenses were $5.435 million for the six months ended June 30, 2023. This figure reflects a significant reduction, down 66% from the $16,157,000 reported for the same six-month period in the prior year. This cost management effort is central to their current structure, as management focuses on reducing dependency on marketable securities for cash flow.

Here's a quick look at the operating expense comparison from the mid-2023 reporting period:

Period	Operating Expenses	Total Revenues
Six Months Ended June 30, 2023	$5,435,000	$5,917,000
Q2 2023	$2,311,000	$1,903,000

The primary cost drivers fall into the categories you mentioned, all bundled within that total operating expense figure. For a SaaS-focused entity like SRAX, Inc., technology development and platform maintenance costs are defintely a major component. This covers the upkeep, upgrades, and infrastructure for the Sequire platform, which accounted for 99.75% of total revenues for the three months ended March 31, 2023.

Sales and marketing expenses are necessary to acquire new corporate subscribers for the Sequire platform. While specific 2025 figures aren't public, the overall push for efficiency suggests tight control over customer acquisition costs (CAC). Furthermore, general and administrative expenses are unavoidable, especially for a public company, and this category includes costs related to regulatory compliance, which management noted as a challenge for future operations.

You should keep an eye on these specific cost buckets as SRAX, Inc. moves forward:

• Technology development and platform maintenance costs, tied directly to the Sequire SaaS infrastructure.
• Sales and marketing expenses required to grow the corporate subscriber base.
• General and administrative expenses, which include necessary regulatory compliance overhead.
• The impact of the strategic shift toward optimizing the balance sheet on fixed vs. variable costs.

Finance: draft 13-week cash view by Friday.

SRAX, Inc. (SRAX) - Canvas Business Model: Revenue Streams

You're looking at how SRAX, Inc. brings in the money from its core technology offering. The revenue model is heavily concentrated around the Sequire platform, which is their premier operating system for public companies.

The primary streams are built on recurring software access and related support services. Specifically, you see revenue generated from:

• Licensing subscriptions for the Sequire SaaS platform.
• Managed services and ancillary data services fees.

To be fair, the reliance on the platform is significant. Revenue from the Sequire platform accounted for 95.40% of total revenue for the six months ended June 30, 2023. This shows you where the entire business focus is centered.

Here's a look at some of the concrete financial figures related to revenue generation, blending historical context with the near-term outlook:

Metric	Amount/Percentage	Period/Context
Sequire Platform Revenue Share	95.40%	Six Months Ended June 30, 2023
Total Revenues	$5.917 million	Six Months Ended June 30, 2023
Sequire Platform Revenue Share	99.75%	Three Months Ended March 31, 2023
Total Revenues	$4.014 million	Three Months Ended March 31, 2023
Analyst Forecasted Annual Revenue	$95 million	Fiscal Year 2025
Analyst Forecasted Annual EPS	$0.50 per share	Fiscal Year 2025

The base monthly license fee for a Sequire subscription historically ranged from $1,000 per month up to $5,000 per month. Also, remember that SRAX, Inc. operates as a single reportable segment, which is the Sequire SaaS platform, focusing on enhancing communications between public companies and their shareholders.

What this estimate hides is the impact of the strategic shift away from accepting non-cash compensation. For instance, revenues for the six months ended June 30, 2023, reflected a decrease from $15.221 million in the same period the prior year, partly due to this transition to accepting only cash as compensation for services. Still, the analyst forecast for 2025 suggests a significant ramp-up to $95 million.

The geographic concentration is also a key factor in revenue stability; for the three months ended March 31, 2023, the company earned 99.41% of its revenues from customers in the United States.

Finance: draft 13-week cash view by Friday.