Trip.com Group Limited (TCOM): Análisis PESTLE [Actualizado en enero de 2025]

En el panorama dinámico de la tecnología de viajes en línea, Trip.com Group Limited emerge como un jugador fundamental que navega por los complejos desafíos globales. Con los dominios políticos, económicos y tecnológicos, este análisis integral de mortero presenta el intrincado ecosistema que da forma a la trayectoria estratégica de la compañía. Desde paisajes regulatorios chinos hasta tendencias emergentes de viajes digitales, el viaje de Trip.com refleja una interacción matizada de fuerzas externas que impulsan la innovación, la resiliencia y el potencial transformador en el mercado de viajes global en rápida evolución.

Trip.com Group Limited (TCOM) - Análisis de mortero: factores políticos

Regulaciones estrictas del gobierno chino sobre tecnología y sectores de viajes en línea

En 2023, la administración china del ciberespacio implementó Más de 37 nuevas pautas regulatorias afectando las plataformas en línea. Para el sector de viajes en línea específicamente, 6 requisitos de cumplimiento importantes fueron introducidos, impactando directamente el marco operativo de Trip.com.

Área reguladora	Número de nuevas regulaciones	Impacto de cumplimiento
Protección de datos	12	Alto
Gobierno de la plataforma en línea	15	Medio
Derechos del consumidor	10	Alto

Tensiones comerciales de US-China que afectan las operaciones comerciales transfronterizas

A partir del cuarto trimestre de 2023, restricciones comerciales bilaterales han creado desafíos significativos para las empresas de tecnología china que operan internacionalmente.

• Restricciones de exportación de tecnología de EE. UU.: 37 categorías específicas de semiconductores y tecnología
• El escrutinio de la transacción transfronteriza aumentó en un 62% en comparación con 2022
• Costos de cumplimiento adicionales estimados en $ 14.3 millones anuales para Trip.com

Escrutinio de la política de protección de ciberseguridad y protección de datos

La ley de ciberseguridad de China exige Medidas integrales de localización y protección de datos. En 2023, 173 empresas tecnológicas fueron auditados para el cumplimiento.

Métrico de cumplimiento	2023 datos
Requisito de localización de datos	100% de los datos de los usuarios almacenados dentro de los servidores chinos
Costo anual de auditoría de ciberseguridad	$ 2.7 millones
Potencial penalización por incumplimiento	Hasta $ 1.5 millones

Apoyo gubernamental para la economía digital

El gobierno chino asignó $ 327 mil millones para el desarrollo de la economía digital en 2023, con Incentivos específicos para plataformas de tecnología de viajes.

• Reducción de impuestos para la innovación digital: 15% de tasa de impuestos corporativos
• Subvenciones del gobierno para el desarrollo de la tecnología: hasta $ 5.6 millones por empresa calificada
• Soporte de inversión de I + D: 8% de los ingresos totales

Trip.com Group Limited (TCOM) - Análisis de mortero: factores económicos

Volátil Global Viaje Market Recovery Post-Covid-19 Pandemic

Tamaño del mercado global de viajes en 2023: $ 1.7 billones, con una tasa de recuperación proyectada del 18.2% en comparación con 2022. Trip.com Group, los ingresos de Limited en 2023: $ 5.24 mil millones, lo que representa el 42.3% de crecimiento año tras año.

Año	Tamaño del mercado global de viajes	Ingresos de Trip.com	Tasa de recuperación del mercado
2022	$ 1.44 billones	$ 3.68 mil millones	12.5%
2023	$ 1.7 billones	$ 5.24 mil millones	18.2%

Alciamiento de tendencias turísticas nacionales en el crecimiento de la plataforma de conducción de China

Valor de mercado del turismo nacional chino en 2023: $ 814 mil millones. Trip.com El volumen de reservas nacionales aumentó en un 67.4% en comparación con el año anterior.

Segmento turístico	Valor 2022	Valor 2023	Índice de crecimiento
Turismo doméstico China	$ 642 mil millones	$ 814 mil millones	26.8%
Trip.com reservas nacionales	$ 3.2 mil millones	$ 5.36 mil millones	67.4%

Tasas de cambio fluctuantes que afectan el desempeño comercial internacional

Volatilidad del tipo de cambio USD/CNY en 2023: 6.89 a 7.15 rango. Fluctuaciones de divisas Impact de ingresos internacionales de Trip.com en aproximadamente un 4.3%.

Aumento de la competencia en el mercado de reservas de viajes en línea

Tamaño del mercado de reservas de viajes en línea en 2023: $ 432 mil millones. Acción de mercado de Trip.com: 7.2%, con competidores clave que incluyen:

• CTRIP: 5.8% de participación de mercado
• Qunar: 3.6% de participación de mercado
• Reserva de reserva: 22.4% de participación en el mercado global

Compañía	Cuota de mercado 2023	2023 ingresos
Trip.com	7.2%	$ 5.24 mil millones
Ctrip	5.8%	$ 4.12 mil millones
Qunar	3.6%	$ 2.56 mil millones

Trip.com Group Limited (TCOM) - Análisis de mortero: factores sociales

Creciente base de consumidores de clase media con un mayor gasto en viajes

Según la Oficina Nacional de Estadísticas de China, la población de clase media en China alcanzó los 400 millones en 2022, con un ingreso anual disponible entre $ 15,000 y $ 35,000.

Año	Población de clase media	Gasto promedio de viaje
2020	350 millones	$ 1,200 per cápita
2022	400 millones	$ 1,450 per cápita
2023	425 millones	$ 1,600 per cápita

Cambiar hacia experiencias de reserva de viajes digital y móvil

Trip.com reportó el 73.2% de las reservas realizadas a través de plataformas móviles en el tercer trimestre de 2023, con 367 millones de usuarios activos mensuales.

Plataforma	Porcentaje de reserva	Compromiso de usuario
Aplicación móvil	73.2%	367 millones de mau
Sitio web de escritorio	26.8%	142 millones de mau

Creciente preferencia del consumidor por viajes personalizados y experimentales

La investigación de McKinsey indica que el 76% de los viajeros chinos de 25 a 40 años priorizan las experiencias de viaje únicas sobre el turismo tradicional.

Categoría de preferencia de viaje	Porcentaje de viajeros
Viaje experimental	76%
Turismo tradicional	24%

Generaciones más jóvenes Conducir el consumo de viajes con tecnología habilitada

La investigación de Deloitte muestra que los viajeros de la Generación Z y Millennial constituyen el 52% de las reservas de viajes digitales en China, con un presupuesto promedio de viajes anual de $ 2,800.

Generación	Porcentaje de reserva digital	Presupuesto promedio de viajes anual
Gen Z (18-25)	28%	$2,500
Millennials (26-40)	24%	$3,100

Trip.com Group Limited (TCOM) - Análisis de mortero: factores tecnológicos

AI avanzada y aprendizaje automático para recomendaciones de viaje personalizadas

Trip.com invirtió $ 98.3 millones en investigación y desarrollo de tecnología de IA en 2023. El sistema de recomendación de AI de la compañía procesa 3,7 millones de interacciones de usuario diariamente, con un aumento del 42% en la precisión de la sugerencia de viaje personalizada.

Métrica de tecnología de IA	2023 datos
Inversión anual de I + D	$ 98.3 millones
Interacciones diarias del usuario	3.7 millones
Mejora de precisión de recomendación	42%

Inversión significativa en aplicaciones móviles y tecnologías de plataforma digital

Trip.com reportó $ 156.7 millones gastados en la mejora de la plataforma digital en 2023. Las descargas de aplicaciones móviles alcanzaron 87.4 millones, con un crecimiento de 33% año tras año.

Métrica de plataforma móvil	2023 datos
Inversión de plataforma digital	$ 156.7 millones
Descargas de aplicaciones móviles	87.4 millones
Crecimiento de descarga año tras año	33%

Integración de Big Data Analytics para el comportamiento del cliente.

Trip.com procesa 672 petabytes de datos del cliente anualmente. El sistema Big Data Analytics maneja 14.2 millones de puntos de seguimiento de comportamiento del cliente en tiempo real por hora.

Big Data Analytics Metric	2023 datos
Volumen de procesamiento de datos anual	672 petabytes
Puntos de seguimiento de comportamiento en tiempo real	14.2 millones/hora

Tecnologías de blockchain y blockchain para transacciones seguras

Trip.com asignó $ 45.6 millones para la implementación de tecnología blockchain en 2023. La plataforma procesa 3.9 millones de transacciones verificadas de blockchain seguras mensualmente.

Métrica de tecnología blockchain	2023 datos
Inversión en tecnología blockchain	$ 45.6 millones
Transacciones verificadas mensuales de blockchain	3.9 millones

Trip.com Group Limited (TCOM) - Análisis de mortero: factores legales

Cumplimiento de las complejas regulaciones de privacidad de datos chinos e internacionales

Trip.com Group Limited enfrenta Regulaciones estrictas de privacidad de datos en múltiples jurisdicciones:

Regulación	Requisitos de cumplimiento	Potencial bien
Ley de ciberseguridad china	Requisitos de localización de datos	Hasta ¥ 1 millón ($ 145,000)
GDPR (Unión Europea)	Consentimiento de usuarios, protección de datos	Hasta € 20 millones o 4% de la facturación global
Ley de privacidad del consumidor de California	Derechos de datos del consumidor	Hasta $ 7,500 por violación intencional

Navegar por el comercio electrónico transfronterizo y la reserva de viajes Legal Frameworks

El cumplimiento legal transfronterizo implica entornos regulatorios complejos:

• Obtuvo 15 licencias internacionales de servicio de viajes
• Cumple con 47 regulaciones nacionales de comercio electrónico diferentes
• Mantiene operaciones legales en 196 países

Desafíos de protección de propiedad intelectual en el sector tecnológico

Categoría de IP	Número de patentes registradas	Gastos anuales de protección de IP
Patentes tecnológicas	372 patentes registradas	$ 8.3 millones
Copyrights de software	246 derechos de autor registrados	$ 3.7 millones

Adherencia a las leyes de protección del consumidor en múltiples jurisdicciones

Métricas clave de cumplimiento de protección del consumidor:

• Resuelto el 98.6% de las quejas de los clientes dentro de las 48 horas
• Implementó 17 políticas diferentes de reembolso y cancelación
• Mantuvo el 99.2% de cumplimiento con los estándares internacionales de protección del consumidor

Jurisdicción	Regulaciones de protección del consumidor	Tasa de cumplimiento
Porcelana	Commerca E-Derecho de Protección contra los Derechos del Consumidor	100%
Estados Unidos	Ley de Comisión Federal de Comercio	99.7%
unión Europea	Directiva de derechos del consumidor	99.5%

Trip.com Group Limited (TCOM) - Análisis de mortero: factores ambientales

Concéntrate creciente en opciones de viaje sostenibles y ecológicas

Trip.com Group Limited se ha comprometido a reducir las emisiones de carbono en un 30% para 2025 en sus plataformas de viajes digitales. La compañía ha invertido $ 12.5 millones en iniciativas de tecnología verde para soluciones de reserva de viajes sostenibles.

Métrica ambiental	Estado actual	Año objetivo
Reducción de emisiones de carbono	30%	2025
Inversión en tecnología verde	$ 12.5 millones	2024

Iniciativas de reducción de huella de carbono en tecnología de viajes

Trip.com ha implementado mecanismos de seguimiento de carbono digital que ayudan a los viajeros a comprender sus emisiones de carbono relacionadas con los viajes. En 2023, la plataforma procesó 1,2 millones de reservas neutrales en carbono, lo que representa un aumento del 45% respecto al año anterior.

Métrica de neutralidad de carbono	2023 rendimiento	Crecimiento año tras año
Reservas de carbono neutral	1.2 millones	45%

Apoyar el turismo verde y las prácticas de viaje responsables

La compañía se ha asociado con 3.500 hoteles y alojamientos con certificación ecológica a nivel mundial, ofreciendo un listado preferencial y apoyo promocional para proveedores de viajes sostenibles.

Asociaciones de turismo verde	Número de socios ecológicos	Cobertura global
Hoteles con certificación ecológica	3,500	Global

Promoción de soluciones digitales para reducir el impacto ambiental del viaje físico

Las plataformas digitales de Trip.com han reducido el consumo de papel en un 78% a través de boletos digitales y confirmaciones de reserva electrónica. La función de experiencias de viaje virtuales de la compañía ha generado 2.3 millones de reservas digitales en 2023.

Métrica de sostenibilidad digital	2023 rendimiento	Porcentaje de reducción/crecimiento
Reducción del consumo de papel	78%	Reducción
Experiencias de viaje virtual	2.3 millones de reservas	N / A

Trip.com Group Limited (TCOM) - PESTLE Analysis: Social factors

You're looking at how people actually want to travel now, which is the core of what Trip.com Group is capitalizing on. The post-pandemic travel hangover is real, and it's translating directly into strong top-line growth for TCOM.

Strong, sustained pent-up demand for international travel post-pandemic continues to fuel growth

Honestly, the desire to get out there hasn't faded; it's just been waiting for the right moment. For Trip.com Group, that moment is now, especially with Asia reopening fully. We saw their international business segments showing substantial growth, signaling that cross-border travel is back in a big way. To be fair, this isn't just a small uptick; in Q3 2025, Trip.com Group reported an impressive 60% year-over-year increase in international OTA platform bookings.

The momentum is clear across their financials. For instance, in Q1 2025, inbound travel bookings surged by approximately 100% year-over-year, a figure matched in Q2 2025. Even better, their outbound bookings have now surpassed 120% of pre-COVID levels as of Q2 2025. This isn't just a recovery; it's an expansion past old benchmarks. The global context supports this: international tourism hit 99% of pre-pandemic levels in 2024.

Younger generations (Gen Z) prioritize experiential travel and unique, short-form trips

The younger set, Gen Z especially, isn't interested in just ticking off landmarks. They want to do things, not just see things. This shift toward experiential travel means TCOM needs to offer more than just flights and hotels; they need curated activities. Data shows that up to 68% of Gen Z travelers prefer adventure-based vacations, like cultural immersion experiences, over standard sightseeing tours.

This focus on experience over mere consumption shows up in their spending habits, too. Approximately 71% of Gen Z and Millennial respondents said they would skip daily luxuries, like that morning coffee shop run, to save for travel experiences. Plus, media consumption is a huge booking driver; 70% of travelers across the Asia-Pacific region plan trips inspired by what they see on screen. For TCOM, this means their marketing and product offerings must be deeply integrated with social media trends and authentic local activities. Culinary tourism is a prime example: 60% of Trip.com users have searched for food-related content since early 2024.

Increased consumer focus on 'bleisure' travel (mixing business and leisure) drives premium bookings

The line between the office and vacation is getting blurrier, and that's a tailwind for travel companies. 'Bleisure'-blending business and leisure-is now a mainstream way to travel. In the U.S. alone, 60% of business travelers extend their work trips for leisure. This trend is significant for Trip.com Group because it often means longer stays and higher overall booking values.

The market reflects this premiumization. The global bleisure travel market size is projected to be worth around $762.01 billion in 2025. While TCOM's overall corporate travel revenue saw a 12% year-over-year increase in Q1 2025, the underlying trend suggests these blended trips are more lucrative per trip than pure business travel. Here's the quick math: if a business trip extends by even two days for leisure, that's two extra nights of accommodation and potential activity bookings that wouldn't have happened otherwise. What this estimate hides is the potential for higher-tier bookings during the leisure extension.

Growing preference for personalized, mobile-first booking and in-trip services

Tech-savviness isn't optional for travelers anymore; it's expected. Consumers want everything fast, tailored, and on their phone. Mobile booking is dominant in the OTA space. Online travel booking via mobile devices (app-based) already held a 52.19% share of the market in 2024. Furthermore, 80% of Gen Z/Millennials book trips using mobile apps.

Trip.com Group is leaning into this hard, using AI to deliver the personalization people crave. They upgraded their trip planner with AI to generate customized itineraries based on user preferences. This focus on a seamless, mobile-first experience is crucial for capturing the younger demographic. If onboarding takes 14+ days, churn risk rises. The platform needs to feel intuitive, like a personal travel assistant in your pocket.

Here is a snapshot of the social data points driving TCOM's strategy:

Social Trend Indicator	Key Metric/Value	Source Context/Year
International Travel Rebound	60% YoY increase in TCOM international OTA bookings	Q3 2025
Experiential Focus (Gen Z)	68% of Gen Z prefer adventure/immersive experiences	2025 Data
Bleisure Adoption	60% of U.S. business travelers extend trips for leisure	Current Trend
Mobile Dominance	52.19% of online travel booking via mobile devices	2024
Media Influence	70% of travelers plan trips inspired by screen content	2025 Forecast
Culinary Interest	60% of TCOM users searched for food content	Since early 2024

Finance: draft 13-week cash view by Friday.

Trip.com Group Limited (TCOM) - PESTLE Analysis: Technological factors

You're looking at a company where technology isn't just a department; it's the engine driving every booking and every customer interaction. For Trip.com Group, the pace of tech investment in 2025 is aggressive, prioritizing market share capture over immediate margin smoothing. Honestly, if you aren't spending heavily on AI right now, you're already behind in this sector.

Heavy investment in Artificial Intelligence (AI) for personalized recommendations and customer service

Trip.com Group is clearly doubling down on AI, treating it as a core differentiator against global rivals like Booking.com and Expedia. This isn't just talk; we see it in the financials. In the third quarter of 2025, their product development expenses-where much of this AI work lands-hit RMB 4.1 billion (USD 574 million), a 12% jump year-over-year. To be fair, in Q1 2025, Product R&D was 25% of revenue, totaling 3.5 billion yuan. The payoff is showing up in user behavior: AI-driven tools like Trip.Planner saw a 60% booking surge in H1 2025, and unique visits to AI agents like Trip Genie skyrocketed by 180% to 200% year-over-year in Q3 2025. That's how you turn a platform into a sticky ecosystem.

The goal is hyper-personalization, moving beyond simple search results to a true digital concierge experience. For example, their AI is handling customer service solutions and streamlining content for hotel partners, which cuts down on human labor costs.

Here's a quick look at the scale of AI adoption:

Metric	Value (2025 Data)	Source Period
Product Development Expense	RMB 4.1 billion	Q3 2025
AI Agent Unique Visits Growth	180% to 200% YoY	Q3 2025
User Session Duration Increase (AI-driven)	50%	Q1 2025
Trip.Planner Booking Surge	60%	H1 2025

What this estimate hides is that this aggressive spending pace is actually exceeding their revenue growth rate of 16%. They are buying future market share.

The launch of proprietary large language models (LLMs) to enhance travel planning tools

Trip.com Group isn't just using off-the-shelf AI; they are building vertical-specific models. Remember their LLM, Wendao? It was trained on 20 billion travel-relevant data sets. While Wendao was an earlier initiative, the current focus is on deploying these specialized capabilities through tools like Trip.Planner, which integrates real-time transport and attraction data. The advantage here, as Chairman James Liang noted, is that their proprietary user insights and verified inventories allow them to deliver more trustworthy recommendations than general-purpose AI agents. This strategy aims to cement their position as the leader in travel-focused AI.

Competition from super-apps (e.g., WeChat) integrating travel services challenges market share

The domestic battleground is tough, and you can't ignore the behemoths. E-commerce giants like Alibaba and Tencent-the owner of WeChat-still command a significant share of the China Online Travel Booking Market. While Trip.com Group is seeing massive growth in international and inbound travel, the super-apps' seamless integration of daily life services, including travel booking, means they are always a threat for user attention and transaction volume within their core market. If onboarding takes 14+ days, churn risk rises, and a super-app is always just a tap away.

Need to continually upgrade data security protocols against sophisticated cyber threats

With all this valuable, personalized data flowing through their systems-and AI adoption soaring-data security is a non-negotiable operational cost. Globally, cybersecurity spending is projected to hit $213 billion in 2025. For Trip.com Group, this means constantly upgrading protocols against threats that are increasingly accelerated by generative AI itself. Data Loss Prevention (DLP) is the top investment priority for many enterprises this year. You need to ensure your security stack is keeping pace with the industry's general 12.2% year-on-year security spend growth.

Key security focus areas for a company handling this volume of transactions include:

• Securing data used to train AI models.
• Strengthening endpoint protection.
• Ensuring robust identity and access management.
• Maintaining compliance with evolving global regulations.

Finance: draft 13-week cash view by Friday.

Trip.com Group Limited (TCOM) - PESTLE Analysis: Legal factors

You're navigating a global regulatory minefield where a single booking can trigger compliance checks across multiple jurisdictions, and frankly, the scrutiny on digital platforms is only increasing as we move through 2025.

Strict data privacy regulations (e.g., GDPR, China's PIPL) necessitate complex compliance frameworks.

For Trip.com Group Limited, operating across Europe and Asia means juggling the General Data Protection Regulation (GDPR) and China's Personal Information Protection Law (PIPL) simultaneously. These aren't perfectly aligned; for instance, PIPL requires a Personal Information Protection Impact Assessment (PIPIA) with more specific scenarios than the GDPR's Data Protection Impact Assessment (DPIA). The financial risk of non-compliance is substantial. Under GDPR, fines can hit up to EUR 20 million or 4% of your global annual turnover, whichever is higher. For a multinational like TCOM, the annual cost of maintaining GDPR compliance-including legal fees, audits, and staff training-can easily exceed $1 million for very large organizations.

Anti-monopoly and fair competition laws in China require careful market conduct.

China's regulatory environment for platform economies remains tight. The State Administration for Market Regulation (SAMR) unveiled draft antitrust compliance guidelines in November 2025, focusing on risks like algorithmic collusion and unfair pricing. Furthermore, the revised Anti-Unfair Competition Law (2025 AUCL), effective in October 2025, specifically targets large enterprises for abusing an 'advantageous position' and prohibits forcing merchants into below-cost sales. This means TCOM must defintely audit its supplier terms, especially regarding payment deadlines, to avoid penalties that can reach up to RMB 5 million (approximately USD 700,000) for severe violations.

Here's a quick look at the potential financial exposure from these key legal frameworks:

Regulation/Factor	Jurisdiction	Maximum Penalty/Cost Indicator (2025 Data)
GDPR Fines	EU/EEA	EUR 20 million or 4% of global turnover
PIPL Assessment Requirement	China	Requires PIPIA, distinct from GDPR's DPIA
2025 AUCL Payment Abuse Fine (Severe)	China	Up to RMB 5 million (approx. USD 700,000)
Large Firm Annual GDPR Compliance Cost	Global/EU	Over $1 million annually for very large firms

International air and hotel booking regulations vary widely, complicating global expansion.

As an agent, Trip.com Group Limited is bound by the terms of the underlying suppliers-the airlines and hotels-which differ by country. When a customer needs to change a flight, the fees are provider-dependent; for example, some airline change fees can range from S$50 to over S$200, plus any fare difference. You need robust systems to correctly map and display these varied supplier rules instantly, which is a major operational hurdle for global scale. You can't just apply one standard policy across the board.

Consumer protection laws regarding cancellations and refunds are becoming more stringent globally.

The trend is clearly toward faster, automatic refunds for consumers, putting pressure on intermediaries like TCOM to manage cash flow accordingly. In the EU, following dialogue with the European Commission, major OTAs committed to transferring airline refunds to consumers within 7 days of receipt, aiming for a maximum 14-day total refund time for customers. Meanwhile, in the US, proposed legislation in September 2025 aimed to mandate automatic refunds for international flight delays of 6 or more hours. This means your treasury function needs to be ready to process customer refunds quickly, even before the funds from the airline are fully settled, to meet these new, tighter service level agreements.

• EU OTA refund commitment: Max 14 days to consumer.
• US proposed delay for international refund: 6+ hours.
• Airline change fees can exceed S$200.

Finance: draft 13-week cash view by Friday, specifically modeling the working capital impact of a 7-day maximum pass-through window for EU flight cancellations.

Trip.com Group Limited (TCOM) - PESTLE Analysis: Environmental factors

You're looking at how the planet itself is shaping the travel booking game for Trip.com Group Limited. Honestly, the pressure is on from both the folks buying tickets and the regulators to prove you're part of the solution, not the problem.

Growing consumer and regulatory demand for transparent, low-carbon travel options

The market is definitely shifting; it's not just a niche concern anymore. My analysis of the 2024 data shows that a significant chunk of your user base now expects you to be upfront about the environmental cost of their trip. Specifically, 72.4% of global travelers are drawn to online travel agencies (OTAs) that highlight sustainable travel options. Furthermore, a clear majority, 75.83% of travelers, expect OTAs like Trip.com Group to clearly label sustainable choices when they are booking. This isn't just about feeling good; it's about transparency, which is becoming a basic consumer right in this space.

To meet this, Trip.com Group launched a new feature providing quantified carbon emissions data across major transport modes-flights, car rentals, airport transfers, and European trains. This move directly addresses the demand for clarity. If onboarding takes 14+ days, churn risk rises.

Pressure to offer and promote sustainable hotels and eco-friendly transportation

It's one thing to show the data; it's another to give users better choices. Trip.com Group is actively pushing greener inventory. In 2024 alone, the Group successfully encouraged travelers to place over 100 million orders on products flagged as more sustainable. This is a massive volume of transactions influenced by green nudges. They are also driving supply-side change with initiatives like the 'Low-Carbon Hotel Initiative' aimed at encouraging hotels in China to adopt lower-carbon practices. Plus, they are making sure users can compare vehicle types, offering data to compare electric, hybrid, and traditional car rentals.

Here's a quick look at the scale of their current green product push:

Metric	Value (2024/2025 Target)	Source/Context
Orders on Sustainable Products (2024)	Over 100 million	Actual 2024 performance.
Lower-Carbon Products Goal	Over 10,000	Future target.
Travelers Targeted for Low-Carbon Consideration	100 million	Future target.
Green Electricity Use in Leased Data Centers (2024)	42.6%	Operational efficiency metric.

What this estimate hides is the actual reduction in emissions from those 100 million orders, which is the ultimate goal.

Climate change impacts (e.g., extreme weather) disrupt flight schedules and destination viability

We have to be realists; the physical world is pushing back. Extreme weather events-think intense heatwaves, floods, and wildfires-are no longer rare; they are a direct operational risk. A recent WTM Global Travel Report found that 29% of travelers from key global markets avoided a destination in the past 12 months specifically due to concerns about inclement or extreme weather. This directly impacts destination viability and booking patterns. Gen Z travelers are even more sensitive, with 43% admitting to reconsidering where to go because of weather risks.

For Trip.com Group, this translates to potential flight schedule disruptions and last-minute itinerary changes, especially in climate-vulnerable regions. The aviation sector already saw challenges in 2024, with some US carriers having to reduce passenger loads during extreme heat events. The World Bank projects that by 2050, a staggering 140 million people will be directly impacted by events like droughts and floods, which will only increase destination unpredictability.

You need to watch weather-sensitive destinations closely. For example, in 2024, scorching temperatures in Thailand affected tourist behavior during peak months.

Need to report on and reduce the carbon footprint of its own operations and supply chain

The commitment to carbon neutrality by 2050, in line with joining the Science Based Target initiative (SBTi), requires concrete internal action. Trip.com Group is quantifying its footprint, including Scope 3 emissions (which covers things like leased data centers and business travel), as detailed in their 2024 Sustainability Report. They are tackling their own energy use head-on.

Here are the hard numbers on their internal operational progress for 2024:

• Solar panels at HQ/retreats offset 245+ tons of CO2.
• Solar installations generated 457 MWh of clean electricity.
• Increased green electricity use in leased data centers to 42.6%.
• Corporate travel division, Trip.Biz, earned an EcoVadis Sustainability Silver rating.

This isn't just PR; these are measurable reductions in their direct operational impact. Finance: draft 13-week cash view by Friday.