TransUnion (TRU): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el intrincado panorama de los servicios de información crediticia global, TransUnion se erige como un jugador fundamental, transformando datos sin procesar en poderosos conocimientos que impulsan la toma de decisiones financieras. Al aprovechar el análisis sofisticado y una red expansiva de fuentes de información, esta empresa dinámica ha revolucionado cómo las empresas y los consumidores comprenden y gestionan el riesgo de crédito. Desde sofisticadas herramientas de detección de fraude hasta soluciones integrales de evaluación de riesgos, el modelo de negocio innovador de Transunion representa una intersección sofisticada de tecnología, ciencia de datos e inteligencia financiera que capacita a las organizaciones en diversos sectores.

TransUnion (TRU) - Modelo de negocio: asociaciones clave

Oficinas de crédito e instituciones financieras

TransUnion mantiene asociaciones estratégicas con:

Tipo de socio	Número de asociaciones	Valor de colaboración anual
Bancos	2,300+	$ 487 millones
Coeficientes de crédito	850+	$ 156 millones
Prestamistas en línea	450+	$ 213 millones

Proveedores de tecnología y análisis de datos

Las asociaciones de tecnología clave incluyen:

• Servicios en la nube de IBM
• Servicios web de Amazon
• Microsoft Azure
• Plataforma de datos de copo de nieve

Agencias gubernamentales y cuerpos regulatorios

Tipo de agencia	Alcance de colaboración	Presupuesto anual de cumplimiento
Comisión federal	Cumplimiento de protección del consumidor	$ 42 millones
Oficina de Protección Financiera del Consumidor	Informes regulatorios	$ 38 millones

Software y empresas de computación en la nube

Las asociaciones de software de Transunion se centran en:

• Plataformas de detección de fraude
• Integración de aprendizaje automático
• Sistemas de gestión de riesgos basados ​​en la nube

Redes internacionales de información crediticia

Región	Número de conexiones de red	Inversión de red anual
Europa	28 países	$ 124 millones
Asia Pacífico	15 países	$ 87 millones
América Latina	12 países	$ 65 millones

TransUnion (TRU) - Modelo de negocio: actividades clave

Informes de crédito y evaluación de riesgos

TransUnion administra datos de crédito para mil millones de consumidores individuales a nivel mundial. En 2022, la compañía procesó más de 90,000 consultas de crédito por minuto. La cartera de evaluación de riesgos cubre 215 millones de consumidores estadounidenses y 40,000 empresas.

Métrico	Valor
Cobertura global del consumidor	1 mil millones de personas
Cobertura del consumidor de EE. UU.	215 millones
Perfiles de negocios	40,000 negocios

Recopilación y análisis de datos

TransUnion recopila datos de múltiples fuentes, que incluyen:

• Instituciones financieras
• Compañías de tarjetas de crédito
• Registros gubernamentales
• Bases de datos públicas

Fuente de datos	Registros anuales procesados
Instituciones financieras	500 millones de registros de crédito
Compañías de tarjetas de crédito	250 millones de registros de transacciones

Desarrollo de herramientas de análisis predictivo

Transunion invirtió $ 345 millones en I + D durante 2022, centrándose en el aprendizaje automático avanzado y los modelos predictivos impulsados ​​por la IA. La compañía mantiene 15 centros de investigación dedicados a nivel mundial.

Inversión de I + D	Centros de investigación
$ 345 millones (2022)	15 centros globales

Servicios de verificación de identidad del cliente

Transunion procesa 2,5 millones de solicitudes de verificación de identidad diariamente, con una tasa de precisión del 99,7%. La plataforma de verificación digital admite múltiples métodos de autenticación.

• Verificación de documentos digitales
• Autenticación biométrica
• Verificación multifactor

Soluciones de detección y prevención de fraude

En 2022, Transunion ayudó a prevenir $ 22.5 mil millones en pérdidas potenciales de fraude. Las herramientas de detección de fraude de la compañía cubren riesgos digitales, financieros y relacionados con la identidad.

Métrica de prevención de fraude	Valor 2022
Pérdidas de fraude evitadas	$ 22.5 mil millones
Precisión de detección de fraude	98.3%

TransUnion (TRU) - Modelo de negocio: recursos clave

Bases de datos de crédito de consumo extensas

TransUnion mantiene una cubierta de base de datos de crédito:

• Más de mil millones de perfiles de crédito individuales a nivel mundial
• Datos de más de 30 países
• Aproximadamente 200 millones de archivos de crédito de consumo únicos en los Estados Unidos

Métrico de base de datos	Cantidad
Perfiles de consumo totales	1.100 millones
Archivos de consumo de EE. UU.	200 millones
Cobertura geográfica	Más de 30 países

Tecnologías de análisis de datos avanzados

La infraestructura tecnológica de Transunion incluye:

• Algoritmos de aprendizaje automático Procesamiento 40+ terabytes de datos diariamente
• Plataformas de inteligencia artificial para análisis predictivo
• Sistemas de procesamiento de datos basados ​​en la nube

Cartera de propiedades intelectuales

La propiedad intelectual de Transunion comprende:

• Más de 50 patentes registradas
• Algoritmos de evaluación de riesgos de propiedad
• Tecnologías únicas de coincidencia de datos y verificación

Red global de fuentes de información

Característica de la red	Detalle
Asociaciones de instituciones financieras	5,000+
Puntos de recopilación de datos	Más de 10,000 fuentes globales
Frecuencia de actualización de datos en tiempo real	Continuo

Profesionales de ciencia y tecnología de datos calificados

Estadísticas de capital humano de Transunion:

• Total de empleados: 10,681 (a partir de 2023)
• Profesionales de tecnología y ciencia de datos: aproximadamente 3,500
• Inversión anual en capacitación de empleados: $ 15.2 millones

Categoría profesional	Número
Total de empleados	10,681
Profesionales de ciencias de datos	3,500
Expertos en tecnología	2,100

TransUnion (TRU) - Modelo de negocio: propuestas de valor

Soluciones integrales de gestión de riesgos de crédito

TransUnion proporciona soluciones de gestión de riesgos de crédito con las siguientes métricas clave:

Categoría de soluciones	Ingresos anuales	Cobertura del mercado
Soluciones de riesgo de crédito empresarial	$ 1.2 mil millones	85% de las compañías Fortune 500
Evaluación de crédito para pequeñas empresas	$ 345 millones	62% de las empresas del mercado medio

Información de crédito al consumidor precisa y oportuna

TransUnion mantiene extensas bases de datos de crédito al consumidor:

• Registros totales del consumidor: mil millones a nivel mundial
• Actualizaciones mensuales del informe de crédito: 200 millones
• Precisión promedio de puntaje de crédito: 97.5%

Servicios de verificación de identidad avanzada

Tipo de servicio	Volumen de transacción anual	Tasa de precisión
Verificación de identidad digital	2.300 millones de transacciones	99.3%
Controles de prevención de fraude	1.700 millones de proyecciones	98.6%

Herramientas de prevención y detección de fraude

Las ofertas de prevención de fraude de Transunion incluyen:

• Ahorro anual de detección de fraude: $ 3.2 mil millones
• Modelos de aprendizaje automático: más de 450 variaciones algorítmicas
• Tasa de detección de fraude en tiempo real: 99.7%

Ideas financieras personalizadas

Categoría de información	Usuarios anuales	Ingresos generados
Ideas financieras del consumidor	45 millones	$ 678 millones
Informes de inteligencia de negocios	22,000 clientes corporativos	$ 1.1 mil millones

TransUnion (TRU) - Modelo de negocio: relaciones con los clientes

Plataformas de autoservicio digital

TransUnion ofrece plataformas en línea con 4.4 millones de usuarios digitales activos a partir de 2023. La aplicación TrueIdentity Mobile proporciona un monitoreo de crédito en tiempo real para 49.3 millones de usuarios registrados. La participación de la plataforma digital genera aproximadamente $ 287 millones en ingresos anuales de las características de autoservicio.

Métricas de plataforma digital	2023 datos
Usuarios digitales activos	4.4 millones
Usuarios registrados de la aplicación móvil	49.3 millones
Ingresos de la plataforma digital	$ 287 millones

Equipos dedicados de atención al cliente

TransUnion mantiene 1.200 representantes dedicados de atención al cliente en 5 centros de apoyo global. El tiempo promedio de respuesta al servicio al cliente es de 12 minutos, con una calificación de satisfacción del cliente del 87%.

Servicios automatizados de monitoreo de crédito

TransUnion proporciona monitoreo de crédito automatizado para 200 millones de archivos de crédito al consumo. Los servicios automatizados generan $ 642 millones en ingresos recurrentes anuales. Las características de monitoreo automatizadas de clave incluyen:

• Seguimiento de puntaje de crédito en tiempo real
• Notificaciones de alerta de fraude
• Protección de robo de identidad
• Actualizaciones de informe de crédito

Soluciones personalizadas de nivel empresarial

Enterprise Solutions atiende a 90,000 clientes comerciales en servicios financieros, atención médica y sectores gubernamentales. Las soluciones empresariales personalizadas generan $ 1.2 mil millones en ingresos anuales con un valor de contrato promedio de $ 135,000.

Métricas de soluciones empresariales	2023 datos
Total de clientes comerciales	90,000
Ingresos de soluciones empresariales	$ 1.2 mil millones
Valor de contrato promedio	$135,000

Precisión de datos en curso y resolución de disputas

TransUnion procesa 3,2 millones de solicitudes de disputa al consumidor anualmente con una tasa de resolución del 92%. La verificación de precisión de los datos implica modificaciones de informes de crédito de 1,7 millones por año.

• Solicitudes de disputas anuales: 3.2 millones
• Tasa de resolución de disputas: 92%
• Modificaciones del informe de crédito: 1.7 millones

TransUnion (TRU) - Modelo de negocio: canales

Portales web en línea

TransUnion opera múltiples portales web que sirven diferentes segmentos de clientes:

Nombre de portal	Público objetivo	Tráfico mensual
Trueidentidad	Consumidores	2.3 millones de visitantes únicos
Portal de crédito comercial	Empresas comerciales	450,000 usuarios comerciales

Aplicaciones móviles

TransUnion mantiene plataformas móviles en iOS y Android:

• Aplicación móvil TrueIdentity: 1.7 millones de usuarios mensuales activos
• Aplicación de monitoreo de crédito: 1.2 millones de descargas en 2023
• Calificación promedio de la aplicación: 4.3/5 en todas las plataformas

Equipos de ventas directos

La estructura de ventas de Transunion incluye:

Segmento de ventas	Tamaño del equipo	Ingresos anuales generados
Ventas empresariales	287 representantes	$ 412 millones
Ventas de pequeñas empresas	156 representantes	$ 124 millones

Integraciones de socios

TransUnion colabora con múltiples socios de la industria:

• Socios de servicios financieros: 47 bancos principales
• Socios de la industria de seguros: 32 proveedores de seguros nacionales
• Socios de integración de tecnología: 89 compañías de software

Entrega de servicios basados ​​en API

Métricas de servicio API:

Categoría API	Llamadas mensuales de API	Tiempo de respuesta promedio
API de verificación de crédito	14.6 millones de llamadas	42 milisegundos
API de evaluación de riesgos	8.3 millones de llamadas	38 milisegundos

TransUnion (TRU) - Modelo de negocio: segmentos de clientes

Instituciones financieras

TransUnion atiende a más de 10,000 instituciones financieras a nivel mundial. En 2023, la Compañía generó $ 2.76 mil millones en ingresos, con el segmento de servicios financieros que representa aproximadamente el 45% de los ingresos totales.

Tipo de cliente	Número de clientes	Gasto anual
Bancos	3,500	$ 450 millones
Coeficientes de crédito	2,200	$ 180 millones
Empresas de inversión	1,300	$ 220 millones

Compañías de tarjetas de crédito

TransUnion proporciona servicios de gestión de riesgos de crédito al 95% de los principales emisores de tarjetas de crédito en los Estados Unidos.

• Las 10 principales compañías de tarjetas de crédito representan el 65% de los ingresos del segmento de tarjetas de crédito de Transunion
• Valor anual del contrato con las principales compañías de tarjetas de crédito: $ 120-180 millones

Proveedores de seguros

TransUnion atiende más de 1,500 compañías de seguros en múltiples segmentos.

Tipo de seguro	Penetración del mercado	Ingresos anuales
Seguro de automóvil	80%	$ 350 millones
Seguro médico	55%	$ 220 millones
Seguro de propiedad	70%	$ 280 millones

Empresas pequeñas y medianas

TransUnion admite más de 500,000 empresas pequeñas y medianas con soluciones de riesgo de crédito.

• Valor anual promedio del contrato: $ 15,000
• Ingresos de segmento Total de PYME en 2023: $ 250 millones

Consumidores individuales

TransUnion proporciona servicios de monitoreo de crédito a 73 millones de consumidores individuales en los Estados Unidos.

Tipo de servicio	Número de usuarios	Ingresos anuales promedio por usuario
Monitoreo de crédito	73 millones	$24.99
Protección de identidad	45 millones	$19.99

TransUnion (TRU) - Modelo de negocio: Estructura de costos

Inversiones de investigación y desarrollo

TransUnion informó gastos de I + D de $ 429.2 millones en 2022, lo que representa el 16.8% de los ingresos totales. Para el año fiscal 2023, las inversiones de I + D aumentaron a $ 461.3 millones.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2022	$ 429.2 millones	16.8%
2023	$ 461.3 millones	17.2%

Mantenimiento de la infraestructura tecnológica

Los costos de infraestructura tecnológica para TransUnion en 2023 fueron de aproximadamente $ 312.5 millones, lo que incluye:

• Gastos de computación en la nube: $ 87.6 millones
• Mantenimiento del centro de datos: $ 65.4 millones
• Infraestructura de red: $ 59.3 millones
• Licencias de software: $ 100.2 millones

Adquisición y procesamiento de datos

Transunion gastó $ 276.8 millones en adquisición y procesamiento de datos en 2023, con el siguiente desglose:

Fuente de datos	Costo de adquisición
Datos de crédito al consumidor	$ 124.5 millones
Información de crédito comercial	$ 82.3 millones
Fuentes de datos alternativas	$ 70.0 millones

Cumplimiento y gastos regulatorios

Los costos de cumplimiento para Transunion en 2023 totalizaron $ 198.6 millones, que incluyen:

• Cumplimiento legal: $ 76.4 millones
• Informes regulatorios: $ 52.3 millones
• Protección de datos: $ 69.9 millones

Gastos de ventas y marketing

Los gastos de ventas y marketing de Transunion para 2023 fueron de $ 512.7 millones, distribuidos de la siguiente manera:

Canal de marketing	Gastos
Marketing digital	$ 187.6 millones
Equipo de ventas directas	$ 215.4 millones
Marketing de eventos y conferencias	$ 109.7 millones

TransUnion (TRU) - Modelo de negocio: flujos de ingresos

Tarifas de informes de crédito

Transunion generó $ 2.67 mil millones en ingresos totales para el año fiscal 2023. Las tarifas de informes de crédito constituyen una parte significativa de este flujo de ingresos.

Categoría de ingresos	Cantidad de 2023	Porcentaje de ingresos totales
Segmento interactivo del consumidor	$ 817 millones	30.6%
Segmento de servicios comerciales	$ 1.14 mil millones	42.7%
Segmento internacional	$ 713 millones	26.7%

Suscripciones de solución de gestión de riesgos

TransUnion ofrece soluciones de gestión de riesgos a nivel empresarial con modelos de suscripción recurrentes.

• Costo promedio de suscripción anual: $ 50,000 - $ 500,000
• Crecimiento de ingresos basado en suscripción: 8.2% en 2023
• CLIENTES TOTAL DE SOLUCIÓN DE GESTIÓN DE RIESGOS: Más de 10,000 clientes empresariales

Cargos de servicio de verificación de identidad

Los servicios de verificación de identidad generaron aproximadamente $ 325 millones en 2023.

Tipo de servicio	2023 ingresos	Índice de crecimiento
Verificación de identidad digital	$ 185 millones	12.3%
Servicios de prevención de fraude	$ 140 millones	9.7%

Venta de productos de análisis de datos

Las ventas de productos de análisis de datos de Transunion alcanzaron los $ 456 millones en 2023.

• Ingresos de productos Analytics Predictive: $ 215 millones
• Ingresos de herramientas de segmentación de mercado: $ 241 millones
• Precios promedio del producto: $ 5,000 - $ 75,000 por licencia

Servicios de consultoría a nivel empresarial

Los servicios de consultoría generaron $ 287 millones en ingresos para 2023.

Categoría de servicio de consultoría	2023 ingresos	Costo de compromiso típico
Consultoría de datos estratégicos	$ 142 millones	$50,000 - $250,000
Servicios de asesoramiento de riesgos	$ 145 millones	$75,000 - $500,000

TransUnion (TRU) - Canvas Business Model: Value Propositions

You're looking at how TransUnion (TRU) delivers value across its core segments as of late 2025. The company is clearly seeing momentum, evidenced by raising its full-year 2025 revenue guidance to 8 to 8.5 percent growth, following a Q3 2025 total revenue of $1,170 million. This performance underpins the value propositions they offer to their customers.

Providing trusted, actionable risk insights for credit decisioning.

The core value here is helping lenders navigate a complex credit environment. For instance, while total consumer credit balances hit $18.0 trillion in Q1 2025, TransUnion's insights help manage the associated risk. They are seeing a clear stratification in the market; the percentage of consumers in the lowest risk super prime tier reached 40.9% in Q3 2025, representing about 16 million more individuals than in 2019. This level of detail is what powers their decisioning tools.

Here's a snapshot of the credit landscape they are providing insights on:

Credit Metric (as of late 2025 data)	Value/Forecast	Context/Comparison
Q1 2025 Total Consumer Credit Balances	$18.0 trillion	A 28% nominal increase since Q1 2020
Forecasted Credit Card Delinquency (90+ DPD) End of 2025	2.76%	A projected 12 basis point YoY rise
Unsecured Personal Loan Originations (Q1 2025)	5.4 million accounts	An 18% year-over-year increase
Credit Card Originations (Q1 2025)	18.5 million	A 4.5% year-over-year increase

Mitigating fraud and verifying identity with TruValidate solutions.

The fight against fraud is intensifying, making TruValidate a critical offering. The company reports significant technological improvements; the TruValidate fraud products, now on the OneTru platform, have delivered a 50% improvement in fraud catch while simultaneously reducing false positives. This efficiency is vital when you consider the scale of the problem.

The risk exposure remains high:

• The rate of suspected digital fraud among US Public Sector customers was 6.7% in 2024.
• Total synthetic identity loss exposure for US lenders reached $3.3 billion in H1 2025.
• 52% of Americans reported being targeted by a fraud scheme between August and December 2024.
• 6% of calls into US call centers in 2024 were flagged as high risk for fraud.

Offering precise marketing and audience segmentation via TruAudience.

TransUnion supports customer acquisition and retention efforts by enhancing audience data. The TruAudience marketing analytics suite has been replatformed onto the unified OneTru foundation, allowing for more streamlined and effective data application. While specific revenue for this segment isn't always broken out, the overall U.S. Markets revenue grew 10 percent in Q2 2025, with Financial Services leading that charge at 17 percent growth.

Empowering consumers with credit monitoring and identity protection tools.

Consumer-facing services are a growing area, with Consumer Interactive revenue showing a 2 percent organic increase in Q2 2025. A key action here is the launch of a freemium credit management platform with Credit Sesame, designed to boost consumer engagement. This helps consumers stay informed about their credit health, which is important given the total consumer balances are so high.

Delivering a single source of truth for debt recovery and collections.

While direct collections revenue figures aren't detailed, the value proposition is tied directly to the health of the credit ecosystem. For example, TransUnion's data informs the collections process by providing the most current picture of consumer debt status. The company's strong overall financial health, with an Adjusted EBITDA margin of 36.3 percent in Q3 2025 and a leverage ratio de-levered to 2.8x by Q2 2025, shows they are effectively managing their own data assets and operations. Finance: draft 13-week cash view by Friday.

TransUnion (TRU) - Canvas Business Model: Customer Relationships

You're looking at how TransUnion (TRU) manages its relationships across its diverse customer base, from the biggest banks to individual consumers. It's a mix of dedicated human touch and massive digital scale, which makes sense for a company handling petabytes of sensitive data.

Dedicated sales and account management for large enterprise clients

TransUnion (TRU) structures its B2B engagement based on customer size and vertical. The largest customers, which are key to the overall projected fiscal year 2025 revenue of between $4.432 billion and $4.472 billion, receive the highest level of service. The Financial Services sector, for instance, accounted for about 34% of U.S. consolidated gross revenues in 2024, indicating the importance of these large relationships.

The relationship structure is tiered:

• Dedicated sales teams for largest customers, focused by industry group and geography.
• Shared sales teams for mid-size customers.
• Call centers servicing smaller customers primarily.

The company supports over 65,000 businesses globally. This high-touch approach ensures strategic account management and direct support for the relationships driving the $1,170 million reported revenue in Q3 2025.

Automated, self-service digital platforms for real-time data access

The core of TransUnion's operational efficiency and client interaction is its unified cloud system, OneTru. This platform underpins client-facing services like the TruIQ suite. The sheer volume of data processing highlights the reliance on automation for real-time delivery.

Here's a look at the platform scale and impact:

Metric	Value (as of late 2025 data)	Context/Source
Daily Real-Time Interactions Managed	Over 50 billion	Indicates massive automated throughput
Internal Data Scientists Supported	Over 750	Shows the complexity managed by the platform
Fraud Catch Improvement (TruValidate)	50% improvement	Result of platform migration
U.S. Financial Services Revenue Growth (Q3 2025 YoY)	19%	Reflects strong commercial momentum

This platform architecture helps deliver insights through APIs, events, or batch processes, making data access highly automated for the client base.

High-touch consulting for custom risk model development

For complex risk challenges, TransUnion (TRU) deploys its Advanced Analytics Consulting team, which works closely with clients to develop bespoke models. This is a highly consultative, high-touch service, often involving a Model Risk Management (MRM) compliant process.

The engagement is tailored, starting with an assessment of the lender's business objectives and target segments. The tangible results from this consulting work are significant; for example, one mid-size lender saw a 7% increase in its approval rate after implementing a new custom model developed by the team. This service is a key component of the Analytics and Consulting solutions line.

Freemium and subscription models for direct-to-consumer engagement

TransUnion (TRU) directly engages consumers through various channels, including its own websites and strategic partnerships, often using subscription-based products. A key initiative involves a freemium credit management platform launched in collaboration with Credit Sesame, designed to lower customer acquisition costs and build direct relationships.

Data points showing direct consumer engagement trends include:

• Rent payment reporting participation rose to 13% of consumers in 2025, up from 11% in 2024.
• 57% of renters are more likely to rent from a property manager who reports payments.
• Gen Z participation in self-reporting rent payments declined to 18% in 2025 from 26% in 2024.

The Consumer Interactive segment accounted for roughly 14% of U.S. revenue in 2024, showing the financial weight of these direct-to-consumer relationships. Finance: draft 13-week cash view by Friday.

TransUnion (TRU) - Canvas Business Model: Channels

You're looking at how TransUnion (TRU) gets its solutions-from credit risk scores to fraud mitigation-into the hands of its diverse customer base as of late 2025. The channel strategy is clearly multi-pronged, designed to serve large financial institutions while aggressively pursuing growth in emerging verticals and direct consumer engagement.

Direct sales force to financial services and emerging verticals remains a core engine. This channel targets the largest revenue pools. For instance, in the third quarter of 2025, the Financial Services revenue growth accelerated to a strong 19 percent, showing the direct sales team is effectively closing deals in that segment. Furthermore, the Emerging Verticals channel showed growth of 7.5 percent in the same period. For the sales personnel driving this, U.S. base salary ranges for roles like Client Executive are between $78,100.00 and $123,000.00 annually, with commission targets generally set between 20% and 50% of that base salary.

APIs and digital platforms for real-time data delivery are critical for modern, high-volume clients, especially in fraud and identity resolution. The effectiveness of these digital channels is highlighted by the ongoing battle against digital fraud. In the first half of 2025, 8.3 percent of all digital account creation attempts were suspected of fraud. TransUnion's solutions, delivered via these platforms, are essential here, as the volume of digital account takeover increased by 21 percent from the first half of 2024 to the first half of 2025.

The Direct-to-Consumer website and mobile applications channel focuses on consumer-paid services, though it has faced headwinds. For example, Consumer Interactive revenue declined by 11 percent in the fourth quarter of 2024. However, TransUnion is actively trying to re-energize this through strategic collaboration, such as the planned launch of a freemium credit management platform with Credit Sesame.

Strategic Alliance Distribution Partner Program for decisioning platforms is a key route for expanding reach without scaling the internal direct sales force for every niche. This program includes tiers like Strategic Alliance (Tier 1), Elite (Tier 2), and Certified (Tier 3) partners. These partners, such as GDS Link, integrate TransUnion data into their own decisioning platforms, allowing business users to build and deploy risk strategies in real-time.

For Third-party resellers and brokers in international markets, the channel is showing robust expansion. The International segment revenue grew 12 percent on a constant currency basis in Q4 2024. By Q3 2025, the International segment still posted 6 percent organic constant currency growth, with specific markets like the UK, Canada, and Africa showing double-digit growth. India, a key international market, saw commercial growth of 8 percent in Q2 2025.

Here's a snapshot of how the primary commercial segments, which are heavily influenced by these channels, performed through the first three quarters of 2025:

Metric / Channel Proxy	Q3 2025 Value (Millions USD)	YoY Growth Rate (Q3 2025 vs Q3 2024)	Nine Months 2025 Value (Millions USD)
Total Revenue	$1,170	8 percent	(Not available for 9 months, but Q2 2025 revenue was $1,140 million)
Financial Services Revenue Growth (Channel Proxy)	N/A	19 percent (Q3 2025 acceleration)	N/A
Emerging Verticals Revenue Growth (Channel Proxy)	N/A	7.5 percent (Q3 2025)	N/A
International Revenue Growth (Organic Constant Currency)	N/A	6 percent (Q3 2025)	N/A
Cash Provided by Operating Activities	N/A	N/A	$668 million (Nine Months Ended Sept 30, 2025)

The company's overall 2025 financial guidance reflects confidence in these channels, projecting reported revenue growth between $4.432 billion and $4.472 billion, representing 6% to 7% growth for the full year.

You should check the Q4 2025 earnings release for the final revenue contribution breakdown by these specific distribution methods, as the current data relies on segment performance as a proxy for channel success. Finance: draft 13-week cash view by Friday.

TransUnion (TRU) - Canvas Business Model: Customer Segments

You're looking at the core customer base for TransUnion (TRU) as of late 2025, based on their latest reported performance through the third quarter of 2025.

Financial Services (Banks, Credit Unions, Online Lenders)-the largest segment.

This group is the engine of the U.S. Markets segment. In the third quarter of 2025, the Financial Services vertical within U.S. Markets showed accelerated growth of 19 percent organically. This vertical includes Consumer Lending, Mortgage, Auto, and Card and Banking lines of business. For context from the prior year, the Financial Services sector accounted for about 34 percent of TransUnion's consolidated gross revenues in the United States in 2024. Lenders rely on TransUnion solutions across the entire lending lifecycle, from customer acquisition to debt collection.

Emerging Verticals: Insurance, Government, Landlords, and Automotive.

The Emerging Verticals group is gaining traction, showing growth of 7.5 percent in Q3 2025, which management noted was their strongest performance since 2022. The Auto line of business, part of Financial Services but also a key vertical focus, saw strong growth in Q2 2025, with Auto up 19 percent year-over-year. TransUnion serves these verticals for identity verification, fraud mitigation, and risk assessment.

Media and Marketing firms for audience data and attribution.

This area is covered by the Consumer Interactive business, which grew 2 percent organically in Q2 2025. For marketing purposes, TransUnion's analysis from September 2025 segments U.S. consumers into four groups, where 35 percent of Americans are classified as Stable Spenders who are keeping up with inflation, while 43 percent are struggling as Budgeting Realists. TransUnion supports these firms with audience data and insights through tools like TruAudience.

Individual Consumers seeking credit reports and identity protection.

Consumers use TransUnion services to manage personal finances and guard against identity theft. In 2024, revenues from identity protection and breach solutions scaled to $165 million, up from $95 million in 2022. As of September 30, 2025, there were 194.2 million shares of TransUnion common stock outstanding.

Global customers across 30+ countries, including India and Latin America.

TransUnion supports over 65,000 businesses globally. The International segment generated $260 million in revenue in Q3 2025, an 8 percent year-over-year increase. Management highlighted double-digit organic constant currency growth in the UK, Canada, and Africa for Q3 2025. For the full year 2024, key international revenue contributors were India at 6.4 percent, the UK at 5.4 percent, and Canada at 3.7 percent of total revenue.

Here's a quick look at the reported revenue performance for the U.S. Markets and International segments in Q3 2025:

Segment	Q3 2025 Revenue (Millions USD)	Year-over-Year Revenue Growth	Key Vertical Growth (Q3 2025)
U.S. Markets	$913	8 percent	Financial Services: 19 percent organic
International	$260	8 percent (Reported)	India: 5 percent on new wins

The company's strategy involves deep penetration in core verticals, scaling existing solutions, and broadening the product portfolio, with specific attention to high-growth areas like Trusted Call Solutions (TCS), which was expected to reach $150 million in 2025.

• The U.S. represented approximately 76 percent of TransUnion's total annual revenue in 2024.
• In Q3 2025, the percentage of individuals in the lowest risk super prime credit tier rose to 40.9 percent, up from 37.1 percent in Q3 2019.
• The subprime delinquency rate in Q3 2025 was 11.4 percent.
• TransUnion increased its share repurchase program authorization to $1 billion.

Finance: draft 13-week cash view by Friday.

TransUnion (TRU) - Canvas Business Model: Cost Structure

You're looking at the engine room costs for TransUnion, the core expenses that keep the data flowing and the compliance checks running. Honestly, for a data and analytics firm, the biggest levers are always technology and the people who interpret that data.

Technology and Infrastructure Investment, Including Cloud Migration

Technology is a massive, ongoing cost, but you see the payoff in performance. The accelerated technology investment to migrate to the cloud, known as Project Rise, was planned for completion by the end of 2024. Still, the spending continues into 2025. For the nine months ended September 30, 2025, capital expenditures totaled $229 million, up from $199 million in the same period in 2024. This spend reflects the ongoing shift to a modern, API-based architecture. Looking specifically at operating expenses, Technology and communication expenses for the three months ended September 30, 2025, hit $204.4 million.

Here's a look at the investment cadence:

Metric	Period Ended September 30, 2025	Period Ended September 30, 2024
Capital Expenditures (9 months)	$229 million	$199 million
Technology & Communication Expense (3 months)	$204.4 million	$173.0 million
CapEx as % of Revenue (9 months)	7%	6%

Data Acquisition and Processing Costs from Various Sources

The lifeblood of TransUnion is its data, and acquiring and maintaining that data is a core component of the Cost of Services. These costs include data acquisition and royalty fees, personnel costs for databases, and data center costs. For the three months ended March 31, 2025, the Cost of Services (exclusive of depreciation and amortization) was $445.6 million, an increase of $39.4 million year-over-year for the three months ended September 30, 2025.

The components driving the Cost of Services increase include:

• An increase of approximately $22.0 million in product and fulfillment costs, mainly due to higher product pricing and increased volume.
• A net increase of approximately $9.0 million in labor-related costs within the segment.

Personnel Expenses for 13,400 Employees, Especially Data Scientists

Personnel is a significant fixed cost. TransUnion maintained a workforce of 13,400 employees as of December 31, 2024, which is the latest figure aligning with late 2025 operational scale. Labor-related expenses, which include fully burdened compensation and subcontractor costs, are a major part of the operating structure. The company is actively managing this through its Global Capability Centers (GCCs) in locations like India, South Africa, and Costa Rica, which support about one-third of the employee base.

Regulatory Compliance and Legal Costs Globally

Regulatory overhead is non-negotiable in this industry. You saw a major swing in Q1 2025 due to legal matters. For the three months ended March 31, 2025, Selling, General and Administrative (SG&A) expenses decreased by $48.8 million year-over-year, largely because of a $56.0 million reduction in legal and regulatory expenses following the dismissal of an accrued lawsuit liability. However, you can't forget past costs; a subsidiary, Argus, paid $37 million in March 2024 to resolve allegations related to improperly monetizing government-contracted data. Litigation and professional services generally fall under the Other segment items in the operating expense breakdown.

Sales, General, and Administrative (SG&A) Expenses; Aiming for $35 million in 2026 Operating Savings

SG&A covers sales, management personnel, advertising, and professional services. For the first quarter of 2025 (three months ended March 31, 2025), SG&A expenses were $256.8 million. The company is focused on driving down structural costs through its transformation program, which is expected to conclude its one-time investment phase in 2025, with an expected $100 million to $120 million in one-time charges for 2025. The explicit goal you're tracking is aiming for $35 million in annualized operating expense savings by 2026 relative to 2023 levels, which is part of a larger, previously announced goal of $120 million to $140 million in savings by 2026.

The key cost management actions include:

• Targeting $35 million in annualized operating expense savings by 2026.
• Realizing approximately half of the total expected operating expense savings in 2024.
• Incurring $100 million to $120 million in one-time transformation charges during 2025.

Finance: draft 13-week cash view by Friday.

TransUnion (TRU) - Canvas Business Model: Revenue Streams

You're looking at how TransUnion (TRU) actually makes its money, which is really about monetizing its massive data assets across different customer needs. The revenue streams are quite diverse, but a few key areas drive the bulk of the top line.

The largest single contributor comes from business-to-business activities, specifically fees from business credit reports and scores. As of the third quarter of 2025, the U.S. Markets segment, which houses these core credit reporting services for businesses, generated gross revenue of $912.8 million out of total reported revenue of $1,170 million for that quarter, putting the segment contribution near 78% of the total revenue base for that period. This shows how critical the core U.S. credit bureau function remains.

Another significant area is the growth in advanced solutions. This includes sales of advanced analytics, fraud, and marketing solutions. For instance, the Trusted Call Solutions (TCS) suite, which helps transform the phone engagement experience, is projected to scale significantly, moving from approximately $50 million in revenue in Fiscal Year 2022 to a projected $320 million by Fiscal Year 2025, targeting what TransUnion sees as a $1 billion+ addressable market. That's serious growth in the non-core credit reporting side.

Subscription revenue from the Consumer Interactive segment, covering things like credit monitoring and identity protection, is also a steady stream, though it can be lumpy due to large breach remediation contracts. For context on the scale of identity protection, revenues from identity protection and breach solutions reached $165 million in 2024, up from $95 million in 2022. Licensing fees for proprietary software and decisioning platforms are embedded within the segment revenues, supporting the core data services and advanced solutions.

Here's a quick look at the scale of the business based on recent guidance and segment performance:

Metric	Value/Range	Reference Period/Context
Full-Year 2025 Adjusted EBITDA Projection	$1.622 billion and $1.637 billion	Full-Year 2025 Guidance
U.S. Markets Gross Revenue (Q3 2025)	$912.8 million	Third Quarter 2025
Total Revenue (Q3 2025)	$1,170 million	Third Quarter 2025
Trusted Call Solutions (TCS) Projected Revenue	$320 million	Projected for Fiscal Year 2025
Identity Protection & Breach Solutions Revenue	$165 million	Full Year 2024

You should also note the performance of the core U.S. Financial Services within U.S. Markets, which saw a 17% increase in revenue in the second quarter of 2025. That growth is fueled by lending activity across credit card, consumer lending, and auto sectors.

The revenue streams break down into key areas of service delivery:

• Fees from business credit reports and scores.
• Subscription revenue for consumer monitoring.
• Sales of fraud and marketing solutions like TruValidate.
• Licensing for decisioning platforms.
• Growth from International segments (e.g., India grew 18% in Q4 2024).

If onboarding for new enterprise clients takes longer than expected, the realization of new licensing and solution revenue could definitely slip into the next fiscal year.

Finance: draft 13-week cash view by Friday.