TransUnion (TRU): modelo de negócios em janeiro [janeiro de 2025 atualizado]

No cenário intrincado dos serviços globais de informações de crédito, a TransUnion é um jogador fundamental, transformando dados brutos em idéias poderosas que impulsionam a tomada de decisões financeiras. Ao alavancar análises sofisticadas e uma ampla rede de fontes de informação, essa empresa dinâmica revolucionou como as empresas e os consumidores entendem e gerenciam o risco de crédito. De ferramentas sofisticadas de detecção de fraude a soluções abrangentes de avaliação de riscos, o inovador modelo de negócios da TransUnion representa uma interseção sofisticada de tecnologia, ciência de dados e inteligência financeira que capacita organizações em diversos setores.

TransUnion (TRU) - Modelo de negócios: Parcerias -chave

Agências de crédito e instituições financeiras

A TransUnion mantém parcerias estratégicas com:

Tipo de parceiro	Número de parcerias	Valor anual de colaboração
Bancos	2,300+	US $ 487 milhões
Cooperativas de crédito	850+	US $ 156 milhões
Credores online	450+	US $ 213 milhões

Provedores de tecnologia e análise de dados

As principais parcerias tecnológicas incluem:

• IBM Cloud Services
• Amazon Web Services
• Microsoft Azure
• Plataforma de dados do Snowflake

Agências governamentais e órgãos regulatórios

Tipo de agência	Escopo de colaboração	Orçamento anual de conformidade
Comissão Federal de Comércio	Conformidade com proteção do consumidor	US $ 42 milhões
Departamento de Proteção Financeira do Consumidor	Relatórios regulatórios	US $ 38 milhões

Empresas de software e computação em nuvem

As parcerias de software da TransUnion se concentram:

• Plataformas de detecção de fraude
• Integração de aprendizado de máquina
• Sistemas de gerenciamento de risco baseados em nuvem

Redes internacionais de informações de crédito

Região	Número de conexões de rede	Investimento anual de rede
Europa	28 países	US $ 124 milhões
Ásia -Pacífico	15 países	US $ 87 milhões
América latina	12 países	US $ 65 milhões

TransUnion (TRU) - Modelo de negócios: Atividades -chave

Relatórios de crédito e avaliação de risco

A TransUnion gerencia dados de crédito para 1 bilhão de consumidores individuais globalmente. Em 2022, a empresa processou mais de 90.000 consultas de crédito por minuto. A carteira de avaliação de risco abrange 215 milhões de consumidores dos EUA e 40.000 empresas.

Métrica	Valor
Cobertura global do consumidor	1 bilhão de indivíduos
Cobertura do consumidor dos EUA	215 milhões
Perfis de negócios	40.000 empresas

Coleta e análise de dados

A TransUnion coleta dados de várias fontes, incluindo:

• Instituições financeiras
• Empresas de cartão de crédito
• Registros do governo
• Bancos de dados públicos

Fonte de dados	Registros anuais processados
Instituições financeiras	500 milhões de registros de crédito
Empresas de cartão de crédito	250 milhões de registros de transação

Desenvolvimento de ferramentas de análise preditiva

A TransUnion investiu US $ 345 milhões em P&D durante 2022, com foco no aprendizado de máquina avançado e nos modelos preditivos acionados por IA. A empresa mantém 15 centros de pesquisa dedicados globalmente.

Investimento em P&D	Centros de pesquisa
US $ 345 milhões (2022)	15 centros globais

Serviços de verificação de identidade do cliente

O TransUnion processa 2,5 milhões de solicitações de verificação de identidade diariamente, com uma taxa de precisão de 99,7%. A plataforma de verificação digital suporta vários métodos de autenticação.

• Verificação de documentos digitais
• Autenticação biométrica
• Verificação de vários fatores

Soluções de detecção e prevenção de fraude

Em 2022, a TransUnion ajudou a evitar US $ 22,5 bilhões em possíveis perdas de fraude. As ferramentas de detecção de fraude da empresa cobrem riscos digitais, financeiros e relacionados à identidade.

Métrica de prevenção de fraudes	2022 Valor
Prevenir perdas de fraude	US $ 22,5 bilhões
Precisão da detecção de fraude	98.3%

TransUnion (TRU) - Modelo de negócios: Recursos -chave

Extensos bancos de dados de crédito ao consumidor

A TransUnion mantém um banco de dados de crédito cobrindo:

• Mais de 1 bilhão de perfis de crédito individuais globalmente
• Dados de mais de 30 países
• Aproximadamente 200 milhões de arquivos únicos de crédito ao consumidor nos Estados Unidos

Métrica do banco de dados	Quantidade
Total de perfis de consumidores	1,1 bilhão
Arquivos de consumo dos EUA	200 milhões
Cobertura geográfica	Mais de 30 países

Tecnologias avançadas de análise de dados

A infraestrutura tecnológica da TransUnion inclui:

• Algoritmos de aprendizado de máquina Processando 40+ terabytes de dados diariamente
• Plataformas de inteligência artificial para análise preditiva
• Sistemas de processamento de dados baseados em nuvem

Portfólio de propriedade intelectual

A propriedade intelectual da Transunion compreende:

• Mais de 50 patentes registradas
• Algoritmos de avaliação de risco proprietários
• Tecnologias exclusivas de correspondência e verificação de dados

Rede global de fontes de informação

Característica da rede	Detalhe
Parcerias das Instituições Financeiras	5,000+
Pontos de coleta de dados	Mais de 10.000 fontes globais
Frequência de atualização de dados em tempo real	Contínuo

Profissionais qualificados de ciência e tecnologia de dados

Estatísticas de capital humano da Transunion:

• Total de funcionários: 10.681 (a partir de 2023)
• Profissionais de tecnologia e ciência de dados: aproximadamente 3.500
• Investimento anual em treinamento de funcionários: US $ 15,2 milhões

Categoria profissional	Número
Total de funcionários	10,681
Profissionais de ciência de dados	3,500
Especialistas em tecnologia	2,100

TransUnion (TRU) - Modelo de negócios: proposições de valor

Soluções abrangentes de gerenciamento de risco de crédito

A TransUnion fornece soluções de gerenciamento de riscos de crédito com as seguintes métricas -chave:

Categoria de solução	Receita anual	Cobertura de mercado
Soluções de risco de crédito corporativo	US $ 1,2 bilhão	85% das empresas da Fortune 500
Avaliação de crédito para pequenas empresas	US $ 345 milhões	62% das empresas do mercado intermediário

Informações precisas sobre crédito ao consumidor precisas e oportunas

A TransUnion mantém extensos bancos de dados de crédito ao consumidor:

• Total de registros do consumidor: 1 bilhão globalmente
• Atualizações mensais de relatório de crédito: 200 milhões
• Precisão média da pontuação de crédito: 97,5%

Serviços avançados de verificação de identidade

Tipo de serviço	Volume anual de transações	Taxa de precisão
Verificação de identidade digital	2,3 bilhões de transações	99.3%
Verificações de prevenção de fraudes	1,7 bilhão de exames	98.6%

Ferramentas de prevenção e detecção de fraude

As ofertas de prevenção de fraudes da TransUnion incluem:

• Economia anual de detecção de fraude: US $ 3,2 bilhões
• Modelos de aprendizado de máquina: mais de 450 variações algorítmicas
• Taxa de detecção de fraude em tempo real: 99,7%

Insights financeiros personalizados

Categoria de insight	Usuários anuais	Receita gerada
Insights financeiros do consumidor	45 milhões	US $ 678 milhões
Relatórios de inteligência de negócios	22.000 clientes corporativos	US $ 1,1 bilhão

Transunion (TRU) - Modelo de negócios: relacionamentos com o cliente

Plataformas de autoatendimento digital

A TransUnion oferece plataformas on-line com 4,4 milhões de usuários digitais ativos a partir de 2023. O aplicativo Mobile TrueIdentity fornece monitoramento de crédito em tempo real para 49,3 milhões de usuários registrados. O engajamento da plataforma digital gera aproximadamente US $ 287 milhões em receita anual de recursos de autoatendimento.

Métricas de plataforma digital	2023 dados
Usuários digitais ativos	4,4 milhões
Usuários registrados no aplicativo móvel	49,3 milhões
Receita da plataforma digital	US $ 287 milhões

Equipes de suporte ao cliente dedicados

A TransUnion mantém 1.200 representantes de suporte ao cliente dedicados em 5 centros de suporte globais. O tempo médio de resposta ao atendimento ao cliente é de 12 minutos, com uma classificação de satisfação do cliente de 87%.

Serviços automatizados de monitoramento de crédito

A TransUnion fornece monitoramento automatizado de crédito para 200 milhões de arquivos de crédito ao consumidor. Os serviços automatizados geram US $ 642 milhões em receita recorrente anual. Os principais recursos de monitoramento automatizados incluem:

• Rastreamento de pontuação de crédito em tempo real
• Notificações de alerta de fraude
• Proteção de roubo de identidade
• Atualizações do relatório de crédito

Soluções de nível corporativo personalizado

A Enterprise Solutions atende 90.000 clientes comerciais em serviços financeiros, serviços de saúde e governamentais. As soluções corporativas personalizadas geram US $ 1,2 bilhão em receita anual, com um valor médio de contrato de US $ 135.000.

Métricas de solução corporativa	2023 dados
Total de clientes comerciais	90,000
Receita da solução corporativa	US $ 1,2 bilhão
Valor médio do contrato	$135,000

Precisão de dados em andamento e resolução de disputas

O TransUnion processa 3,2 milhões de solicitações de disputa de consumidores anualmente com uma taxa de resolução de 92%. A verificação da precisão dos dados envolve 1,7 milhão de modificações no relatório de crédito por ano.

• Pedidos anuais de disputa: 3,2 milhões
• Taxa de resolução de disputas: 92%
• Relatório de crédito Modificações: 1,7 milhão

TransUnion (TRU) - Modelo de Negócios: Canais

Portais da web online

A TransUnion opera vários portais da Web que servem diferentes segmentos de clientes:

Nome do portal	Público -alvo	Tráfego mensal
TrueDentity	Consumidores	2,3 milhões de visitantes únicos
Portal de crédito comercial	Empresas comerciais	450.000 usuários de negócios

Aplicativos móveis

A TransUnion mantém plataformas móveis em iOS e Android:

• TrueIdentity Mobile App: 1,7 milhão de usuários mensais ativos
• Aplicativo de monitoramento de crédito: 1,2 milhão de downloads em 2023
• Classificação média de aplicativos: 4.3/5 entre plataformas

Equipes de vendas diretas

A estrutura de vendas da TransUnion inclui:

Segmento de vendas	Tamanho da equipe	Receita anual gerada
Vendas corporativas	287 representantes	US $ 412 milhões
Vendas de pequenas empresas	156 representantes	US $ 124 milhões

Integrações de parceiros

A TransUnion colabora com vários parceiros do setor:

• Parceiros de Serviços Financeiros: 47 Principais Bancos
• Parceiros do setor de seguros: 32 provedores de seguros nacionais
• Parceiros de integração de tecnologia: 89 empresas de software

Entrega de serviço baseada em API

Métricas de serviço da API:

Categoria API	Chamadas mensais da API	Tempo médio de resposta
API de verificação de crédito	14,6 milhões de ligações	42 milissegundos
API de avaliação de risco	8,3 milhões de ligações	38 milissegundos

Transunion (TRU) - Modelo de negócios: segmentos de clientes

Instituições financeiras

A TransUnion atende com mais de 10.000 instituições financeiras em todo o mundo. Em 2023, a empresa gerou US $ 2,76 bilhões em receita, com segmento de serviços financeiros representando aproximadamente 45% da receita total.

Tipo de cliente	Número de clientes	Gasto anual
Bancos	3,500	US $ 450 milhões
Cooperativas de crédito	2,200	US $ 180 milhões
Empresas de investimento	1,300	US $ 220 milhões

Empresas de cartão de crédito

A TransUnion fornece serviços de gerenciamento de riscos de crédito a 95% dos principais emissores de cartão de crédito nos Estados Unidos.

• As 10 principais empresas de cartão de crédito representam 65% da receita do segmento de cartão de crédito da TransUnion
• Valor anual do contrato com grandes empresas de cartão de crédito: US $ 120-180 milhões

Provedores de seguros

A TransUnion atende mais de 1.500 companhias de seguros em vários segmentos.

Tipo de seguro	Penetração de mercado	Receita anual
Seguro automóvel	80%	US $ 350 milhões
Seguro de saúde	55%	US $ 220 milhões
Seguro de propriedade	70%	US $ 280 milhões

Pequenas e médias empresas

A TransUnion suporta mais de 500.000 empresas pequenas e médias com soluções de risco de crédito.

• Valor médio anual do contrato: US $ 15.000
• Receita total do segmento de PMEs em 2023: US $ 250 milhões

Consumidores individuais

A TransUnion fornece serviços de monitoramento de crédito para 73 milhões de consumidores individuais nos Estados Unidos.

Tipo de serviço	Número de usuários	Receita média anual por usuário
Monitoramento de crédito	73 milhões	$24.99
Proteção de identidade	45 milhões	$19.99

TransUnion (TRU) - Modelo de negócios: estrutura de custos

Investimentos de pesquisa e desenvolvimento

A TransUnion registrou despesas de P&D de US $ 429,2 milhões em 2022, representando 16,8% da receita total. Para o ano fiscal de 2023, os investimentos em P&D aumentaram para US $ 461,3 milhões.

Ano fiscal	Despesas de P&D	Porcentagem de receita
2022	US $ 429,2 milhões	16.8%
2023	US $ 461,3 milhões	17.2%

Manutenção de infraestrutura de tecnologia

Os custos de infraestrutura tecnológica da Transunion em 2023 foram de aproximadamente US $ 312,5 milhões, que incluem:

• Despesas de computação em nuvem: US $ 87,6 milhões
• Manutenção do data center: US $ 65,4 milhões
• Infraestrutura de rede: US $ 59,3 milhões
• Licenciamento de software: US $ 100,2 milhões

Aquisição e processamento de dados

A TransUnion gastou US $ 276,8 milhões em aquisição e processamento de dados em 2023, com a seguinte quebra:

Fonte de dados	Custo de aquisição
Dados de crédito ao consumidor	US $ 124,5 milhões
Informações de crédito comercial	US $ 82,3 milhões
Fontes de dados alternativas	US $ 70,0 milhões

Conformidade e despesas regulatórias

Os custos de conformidade da Transunion em 2023 totalizaram US $ 198,6 milhões, incluindo:

• Conformidade legal: US $ 76,4 milhões
• Relatórios regulatórios: US $ 52,3 milhões
• Proteção de dados: US $ 69,9 milhões

Despesas de vendas e marketing

As despesas de vendas e marketing da TransUnion para 2023 foram de US $ 512,7 milhões, distribuídas da seguinte forma:

Canal de marketing	Despesa
Marketing digital	US $ 187,6 milhões
Equipe de vendas diretas	US $ 215,4 milhões
Marketing de evento e conferência	US $ 109,7 milhões

TransUnion (TRU) - Modelo de negócios: fluxos de receita

Taxas de relatório de crédito

A TransUnion gerou US $ 2,67 bilhões em receita total para o ano fiscal de 2023. As taxas de relatório de crédito constituem uma parcela significativa deste fluxo de receita.

Categoria de receita	2023 quantidade	Porcentagem da receita total
Segmento interativo do consumidor	US $ 817 milhões	30.6%
Segmento de serviços de negócios	US $ 1,14 bilhão	42.7%
Segmento internacional	US $ 713 milhões	26.7%

Assinaturas de solução de gerenciamento de risco

A TransUnion oferece soluções de gerenciamento de risco em nível empresarial com modelos de assinatura recorrentes.

• Custo médio de assinatura anual: US $ 50.000 - US $ 500.000
• Crescimento da receita baseado em assinatura: 8,2% em 2023
• Clientes totais de solução de gerenciamento de risco: mais de 10.000 clientes corporativos

Cobranças de serviço de verificação de identidade

Os serviços de verificação de identidade geraram aproximadamente US $ 325 milhões em 2023.

Tipo de serviço	2023 Receita	Taxa de crescimento
Verificação de identidade digital	US $ 185 milhões	12.3%
Serviços de Prevenção de Fraude	US $ 140 milhões	9.7%

Vendas de produtos de análise de dados

As vendas de produtos de análise de dados da TransUnion atingiram US $ 456 milhões em 2023.

• Receita preditiva de produtos de análise: US $ 215 milhões
• Receita das Ferramentas de Segmentação de Mercado: US $ 241 milhões
• Preço médio do produto: US $ 5.000 - US $ 75.000 por licença

Serviços de consultoria em nível corporativo

Os serviços de consultoria geraram US $ 287 milhões em receita para 2023.

Categoria de serviço de consultoria	2023 Receita	Custo de engajamento típico
Consultoria de dados estratégicos	US $ 142 milhões	$50,000 - $250,000
Serviços de consultoria de risco	US $ 145 milhões	$75,000 - $500,000

TransUnion (TRU) - Canvas Business Model: Value Propositions

You're looking at how TransUnion (TRU) delivers value across its core segments as of late 2025. The company is clearly seeing momentum, evidenced by raising its full-year 2025 revenue guidance to 8 to 8.5 percent growth, following a Q3 2025 total revenue of $1,170 million. This performance underpins the value propositions they offer to their customers.

Providing trusted, actionable risk insights for credit decisioning.

The core value here is helping lenders navigate a complex credit environment. For instance, while total consumer credit balances hit $18.0 trillion in Q1 2025, TransUnion's insights help manage the associated risk. They are seeing a clear stratification in the market; the percentage of consumers in the lowest risk super prime tier reached 40.9% in Q3 2025, representing about 16 million more individuals than in 2019. This level of detail is what powers their decisioning tools.

Here's a snapshot of the credit landscape they are providing insights on:

Credit Metric (as of late 2025 data)	Value/Forecast	Context/Comparison
Q1 2025 Total Consumer Credit Balances	$18.0 trillion	A 28% nominal increase since Q1 2020
Forecasted Credit Card Delinquency (90+ DPD) End of 2025	2.76%	A projected 12 basis point YoY rise
Unsecured Personal Loan Originations (Q1 2025)	5.4 million accounts	An 18% year-over-year increase
Credit Card Originations (Q1 2025)	18.5 million	A 4.5% year-over-year increase

Mitigating fraud and verifying identity with TruValidate solutions.

The fight against fraud is intensifying, making TruValidate a critical offering. The company reports significant technological improvements; the TruValidate fraud products, now on the OneTru platform, have delivered a 50% improvement in fraud catch while simultaneously reducing false positives. This efficiency is vital when you consider the scale of the problem.

The risk exposure remains high:

• The rate of suspected digital fraud among US Public Sector customers was 6.7% in 2024.
• Total synthetic identity loss exposure for US lenders reached $3.3 billion in H1 2025.
• 52% of Americans reported being targeted by a fraud scheme between August and December 2024.
• 6% of calls into US call centers in 2024 were flagged as high risk for fraud.

Offering precise marketing and audience segmentation via TruAudience.

TransUnion supports customer acquisition and retention efforts by enhancing audience data. The TruAudience marketing analytics suite has been replatformed onto the unified OneTru foundation, allowing for more streamlined and effective data application. While specific revenue for this segment isn't always broken out, the overall U.S. Markets revenue grew 10 percent in Q2 2025, with Financial Services leading that charge at 17 percent growth.

Empowering consumers with credit monitoring and identity protection tools.

Consumer-facing services are a growing area, with Consumer Interactive revenue showing a 2 percent organic increase in Q2 2025. A key action here is the launch of a freemium credit management platform with Credit Sesame, designed to boost consumer engagement. This helps consumers stay informed about their credit health, which is important given the total consumer balances are so high.

Delivering a single source of truth for debt recovery and collections.

While direct collections revenue figures aren't detailed, the value proposition is tied directly to the health of the credit ecosystem. For example, TransUnion's data informs the collections process by providing the most current picture of consumer debt status. The company's strong overall financial health, with an Adjusted EBITDA margin of 36.3 percent in Q3 2025 and a leverage ratio de-levered to 2.8x by Q2 2025, shows they are effectively managing their own data assets and operations. Finance: draft 13-week cash view by Friday.

TransUnion (TRU) - Canvas Business Model: Customer Relationships

You're looking at how TransUnion (TRU) manages its relationships across its diverse customer base, from the biggest banks to individual consumers. It's a mix of dedicated human touch and massive digital scale, which makes sense for a company handling petabytes of sensitive data.

Dedicated sales and account management for large enterprise clients

TransUnion (TRU) structures its B2B engagement based on customer size and vertical. The largest customers, which are key to the overall projected fiscal year 2025 revenue of between $4.432 billion and $4.472 billion, receive the highest level of service. The Financial Services sector, for instance, accounted for about 34% of U.S. consolidated gross revenues in 2024, indicating the importance of these large relationships.

The relationship structure is tiered:

• Dedicated sales teams for largest customers, focused by industry group and geography.
• Shared sales teams for mid-size customers.
• Call centers servicing smaller customers primarily.

The company supports over 65,000 businesses globally. This high-touch approach ensures strategic account management and direct support for the relationships driving the $1,170 million reported revenue in Q3 2025.

Automated, self-service digital platforms for real-time data access

The core of TransUnion's operational efficiency and client interaction is its unified cloud system, OneTru. This platform underpins client-facing services like the TruIQ suite. The sheer volume of data processing highlights the reliance on automation for real-time delivery.

Here's a look at the platform scale and impact:

Metric	Value (as of late 2025 data)	Context/Source
Daily Real-Time Interactions Managed	Over 50 billion	Indicates massive automated throughput
Internal Data Scientists Supported	Over 750	Shows the complexity managed by the platform
Fraud Catch Improvement (TruValidate)	50% improvement	Result of platform migration
U.S. Financial Services Revenue Growth (Q3 2025 YoY)	19%	Reflects strong commercial momentum

This platform architecture helps deliver insights through APIs, events, or batch processes, making data access highly automated for the client base.

High-touch consulting for custom risk model development

For complex risk challenges, TransUnion (TRU) deploys its Advanced Analytics Consulting team, which works closely with clients to develop bespoke models. This is a highly consultative, high-touch service, often involving a Model Risk Management (MRM) compliant process.

The engagement is tailored, starting with an assessment of the lender's business objectives and target segments. The tangible results from this consulting work are significant; for example, one mid-size lender saw a 7% increase in its approval rate after implementing a new custom model developed by the team. This service is a key component of the Analytics and Consulting solutions line.

Freemium and subscription models for direct-to-consumer engagement

TransUnion (TRU) directly engages consumers through various channels, including its own websites and strategic partnerships, often using subscription-based products. A key initiative involves a freemium credit management platform launched in collaboration with Credit Sesame, designed to lower customer acquisition costs and build direct relationships.

Data points showing direct consumer engagement trends include:

• Rent payment reporting participation rose to 13% of consumers in 2025, up from 11% in 2024.
• 57% of renters are more likely to rent from a property manager who reports payments.
• Gen Z participation in self-reporting rent payments declined to 18% in 2025 from 26% in 2024.

The Consumer Interactive segment accounted for roughly 14% of U.S. revenue in 2024, showing the financial weight of these direct-to-consumer relationships. Finance: draft 13-week cash view by Friday.

TransUnion (TRU) - Canvas Business Model: Channels

You're looking at how TransUnion (TRU) gets its solutions-from credit risk scores to fraud mitigation-into the hands of its diverse customer base as of late 2025. The channel strategy is clearly multi-pronged, designed to serve large financial institutions while aggressively pursuing growth in emerging verticals and direct consumer engagement.

Direct sales force to financial services and emerging verticals remains a core engine. This channel targets the largest revenue pools. For instance, in the third quarter of 2025, the Financial Services revenue growth accelerated to a strong 19 percent, showing the direct sales team is effectively closing deals in that segment. Furthermore, the Emerging Verticals channel showed growth of 7.5 percent in the same period. For the sales personnel driving this, U.S. base salary ranges for roles like Client Executive are between $78,100.00 and $123,000.00 annually, with commission targets generally set between 20% and 50% of that base salary.

APIs and digital platforms for real-time data delivery are critical for modern, high-volume clients, especially in fraud and identity resolution. The effectiveness of these digital channels is highlighted by the ongoing battle against digital fraud. In the first half of 2025, 8.3 percent of all digital account creation attempts were suspected of fraud. TransUnion's solutions, delivered via these platforms, are essential here, as the volume of digital account takeover increased by 21 percent from the first half of 2024 to the first half of 2025.

The Direct-to-Consumer website and mobile applications channel focuses on consumer-paid services, though it has faced headwinds. For example, Consumer Interactive revenue declined by 11 percent in the fourth quarter of 2024. However, TransUnion is actively trying to re-energize this through strategic collaboration, such as the planned launch of a freemium credit management platform with Credit Sesame.

Strategic Alliance Distribution Partner Program for decisioning platforms is a key route for expanding reach without scaling the internal direct sales force for every niche. This program includes tiers like Strategic Alliance (Tier 1), Elite (Tier 2), and Certified (Tier 3) partners. These partners, such as GDS Link, integrate TransUnion data into their own decisioning platforms, allowing business users to build and deploy risk strategies in real-time.

For Third-party resellers and brokers in international markets, the channel is showing robust expansion. The International segment revenue grew 12 percent on a constant currency basis in Q4 2024. By Q3 2025, the International segment still posted 6 percent organic constant currency growth, with specific markets like the UK, Canada, and Africa showing double-digit growth. India, a key international market, saw commercial growth of 8 percent in Q2 2025.

Here's a snapshot of how the primary commercial segments, which are heavily influenced by these channels, performed through the first three quarters of 2025:

Metric / Channel Proxy	Q3 2025 Value (Millions USD)	YoY Growth Rate (Q3 2025 vs Q3 2024)	Nine Months 2025 Value (Millions USD)
Total Revenue	$1,170	8 percent	(Not available for 9 months, but Q2 2025 revenue was $1,140 million)
Financial Services Revenue Growth (Channel Proxy)	N/A	19 percent (Q3 2025 acceleration)	N/A
Emerging Verticals Revenue Growth (Channel Proxy)	N/A	7.5 percent (Q3 2025)	N/A
International Revenue Growth (Organic Constant Currency)	N/A	6 percent (Q3 2025)	N/A
Cash Provided by Operating Activities	N/A	N/A	$668 million (Nine Months Ended Sept 30, 2025)

The company's overall 2025 financial guidance reflects confidence in these channels, projecting reported revenue growth between $4.432 billion and $4.472 billion, representing 6% to 7% growth for the full year.

You should check the Q4 2025 earnings release for the final revenue contribution breakdown by these specific distribution methods, as the current data relies on segment performance as a proxy for channel success. Finance: draft 13-week cash view by Friday.

TransUnion (TRU) - Canvas Business Model: Customer Segments

You're looking at the core customer base for TransUnion (TRU) as of late 2025, based on their latest reported performance through the third quarter of 2025.

Financial Services (Banks, Credit Unions, Online Lenders)-the largest segment.

This group is the engine of the U.S. Markets segment. In the third quarter of 2025, the Financial Services vertical within U.S. Markets showed accelerated growth of 19 percent organically. This vertical includes Consumer Lending, Mortgage, Auto, and Card and Banking lines of business. For context from the prior year, the Financial Services sector accounted for about 34 percent of TransUnion's consolidated gross revenues in the United States in 2024. Lenders rely on TransUnion solutions across the entire lending lifecycle, from customer acquisition to debt collection.

Emerging Verticals: Insurance, Government, Landlords, and Automotive.

The Emerging Verticals group is gaining traction, showing growth of 7.5 percent in Q3 2025, which management noted was their strongest performance since 2022. The Auto line of business, part of Financial Services but also a key vertical focus, saw strong growth in Q2 2025, with Auto up 19 percent year-over-year. TransUnion serves these verticals for identity verification, fraud mitigation, and risk assessment.

Media and Marketing firms for audience data and attribution.

This area is covered by the Consumer Interactive business, which grew 2 percent organically in Q2 2025. For marketing purposes, TransUnion's analysis from September 2025 segments U.S. consumers into four groups, where 35 percent of Americans are classified as Stable Spenders who are keeping up with inflation, while 43 percent are struggling as Budgeting Realists. TransUnion supports these firms with audience data and insights through tools like TruAudience.

Individual Consumers seeking credit reports and identity protection.

Consumers use TransUnion services to manage personal finances and guard against identity theft. In 2024, revenues from identity protection and breach solutions scaled to $165 million, up from $95 million in 2022. As of September 30, 2025, there were 194.2 million shares of TransUnion common stock outstanding.

Global customers across 30+ countries, including India and Latin America.

TransUnion supports over 65,000 businesses globally. The International segment generated $260 million in revenue in Q3 2025, an 8 percent year-over-year increase. Management highlighted double-digit organic constant currency growth in the UK, Canada, and Africa for Q3 2025. For the full year 2024, key international revenue contributors were India at 6.4 percent, the UK at 5.4 percent, and Canada at 3.7 percent of total revenue.

Here's a quick look at the reported revenue performance for the U.S. Markets and International segments in Q3 2025:

Segment	Q3 2025 Revenue (Millions USD)	Year-over-Year Revenue Growth	Key Vertical Growth (Q3 2025)
U.S. Markets	$913	8 percent	Financial Services: 19 percent organic
International	$260	8 percent (Reported)	India: 5 percent on new wins

The company's strategy involves deep penetration in core verticals, scaling existing solutions, and broadening the product portfolio, with specific attention to high-growth areas like Trusted Call Solutions (TCS), which was expected to reach $150 million in 2025.

• The U.S. represented approximately 76 percent of TransUnion's total annual revenue in 2024.
• In Q3 2025, the percentage of individuals in the lowest risk super prime credit tier rose to 40.9 percent, up from 37.1 percent in Q3 2019.
• The subprime delinquency rate in Q3 2025 was 11.4 percent.
• TransUnion increased its share repurchase program authorization to $1 billion.

Finance: draft 13-week cash view by Friday.

TransUnion (TRU) - Canvas Business Model: Cost Structure

You're looking at the engine room costs for TransUnion, the core expenses that keep the data flowing and the compliance checks running. Honestly, for a data and analytics firm, the biggest levers are always technology and the people who interpret that data.

Technology and Infrastructure Investment, Including Cloud Migration

Technology is a massive, ongoing cost, but you see the payoff in performance. The accelerated technology investment to migrate to the cloud, known as Project Rise, was planned for completion by the end of 2024. Still, the spending continues into 2025. For the nine months ended September 30, 2025, capital expenditures totaled $229 million, up from $199 million in the same period in 2024. This spend reflects the ongoing shift to a modern, API-based architecture. Looking specifically at operating expenses, Technology and communication expenses for the three months ended September 30, 2025, hit $204.4 million.

Here's a look at the investment cadence:

Metric	Period Ended September 30, 2025	Period Ended September 30, 2024
Capital Expenditures (9 months)	$229 million	$199 million
Technology & Communication Expense (3 months)	$204.4 million	$173.0 million
CapEx as % of Revenue (9 months)	7%	6%

Data Acquisition and Processing Costs from Various Sources

The lifeblood of TransUnion is its data, and acquiring and maintaining that data is a core component of the Cost of Services. These costs include data acquisition and royalty fees, personnel costs for databases, and data center costs. For the three months ended March 31, 2025, the Cost of Services (exclusive of depreciation and amortization) was $445.6 million, an increase of $39.4 million year-over-year for the three months ended September 30, 2025.

The components driving the Cost of Services increase include:

• An increase of approximately $22.0 million in product and fulfillment costs, mainly due to higher product pricing and increased volume.
• A net increase of approximately $9.0 million in labor-related costs within the segment.

Personnel Expenses for 13,400 Employees, Especially Data Scientists

Personnel is a significant fixed cost. TransUnion maintained a workforce of 13,400 employees as of December 31, 2024, which is the latest figure aligning with late 2025 operational scale. Labor-related expenses, which include fully burdened compensation and subcontractor costs, are a major part of the operating structure. The company is actively managing this through its Global Capability Centers (GCCs) in locations like India, South Africa, and Costa Rica, which support about one-third of the employee base.

Regulatory Compliance and Legal Costs Globally

Regulatory overhead is non-negotiable in this industry. You saw a major swing in Q1 2025 due to legal matters. For the three months ended March 31, 2025, Selling, General and Administrative (SG&A) expenses decreased by $48.8 million year-over-year, largely because of a $56.0 million reduction in legal and regulatory expenses following the dismissal of an accrued lawsuit liability. However, you can't forget past costs; a subsidiary, Argus, paid $37 million in March 2024 to resolve allegations related to improperly monetizing government-contracted data. Litigation and professional services generally fall under the Other segment items in the operating expense breakdown.

Sales, General, and Administrative (SG&A) Expenses; Aiming for $35 million in 2026 Operating Savings

SG&A covers sales, management personnel, advertising, and professional services. For the first quarter of 2025 (three months ended March 31, 2025), SG&A expenses were $256.8 million. The company is focused on driving down structural costs through its transformation program, which is expected to conclude its one-time investment phase in 2025, with an expected $100 million to $120 million in one-time charges for 2025. The explicit goal you're tracking is aiming for $35 million in annualized operating expense savings by 2026 relative to 2023 levels, which is part of a larger, previously announced goal of $120 million to $140 million in savings by 2026.

The key cost management actions include:

• Targeting $35 million in annualized operating expense savings by 2026.
• Realizing approximately half of the total expected operating expense savings in 2024.
• Incurring $100 million to $120 million in one-time transformation charges during 2025.

Finance: draft 13-week cash view by Friday.

TransUnion (TRU) - Canvas Business Model: Revenue Streams

You're looking at how TransUnion (TRU) actually makes its money, which is really about monetizing its massive data assets across different customer needs. The revenue streams are quite diverse, but a few key areas drive the bulk of the top line.

The largest single contributor comes from business-to-business activities, specifically fees from business credit reports and scores. As of the third quarter of 2025, the U.S. Markets segment, which houses these core credit reporting services for businesses, generated gross revenue of $912.8 million out of total reported revenue of $1,170 million for that quarter, putting the segment contribution near 78% of the total revenue base for that period. This shows how critical the core U.S. credit bureau function remains.

Another significant area is the growth in advanced solutions. This includes sales of advanced analytics, fraud, and marketing solutions. For instance, the Trusted Call Solutions (TCS) suite, which helps transform the phone engagement experience, is projected to scale significantly, moving from approximately $50 million in revenue in Fiscal Year 2022 to a projected $320 million by Fiscal Year 2025, targeting what TransUnion sees as a $1 billion+ addressable market. That's serious growth in the non-core credit reporting side.

Subscription revenue from the Consumer Interactive segment, covering things like credit monitoring and identity protection, is also a steady stream, though it can be lumpy due to large breach remediation contracts. For context on the scale of identity protection, revenues from identity protection and breach solutions reached $165 million in 2024, up from $95 million in 2022. Licensing fees for proprietary software and decisioning platforms are embedded within the segment revenues, supporting the core data services and advanced solutions.

Here's a quick look at the scale of the business based on recent guidance and segment performance:

Metric	Value/Range	Reference Period/Context
Full-Year 2025 Adjusted EBITDA Projection	$1.622 billion and $1.637 billion	Full-Year 2025 Guidance
U.S. Markets Gross Revenue (Q3 2025)	$912.8 million	Third Quarter 2025
Total Revenue (Q3 2025)	$1,170 million	Third Quarter 2025
Trusted Call Solutions (TCS) Projected Revenue	$320 million	Projected for Fiscal Year 2025
Identity Protection & Breach Solutions Revenue	$165 million	Full Year 2024

You should also note the performance of the core U.S. Financial Services within U.S. Markets, which saw a 17% increase in revenue in the second quarter of 2025. That growth is fueled by lending activity across credit card, consumer lending, and auto sectors.

The revenue streams break down into key areas of service delivery:

• Fees from business credit reports and scores.
• Subscription revenue for consumer monitoring.
• Sales of fraud and marketing solutions like TruValidate.
• Licensing for decisioning platforms.
• Growth from International segments (e.g., India grew 18% in Q4 2024).

If onboarding for new enterprise clients takes longer than expected, the realization of new licensing and solution revenue could definitely slip into the next fiscal year.

Finance: draft 13-week cash view by Friday.