Tesla, Inc. (TSLA): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Tesla, Inc. ha revolucionado el panorama automotriz y de energía limpia al crear un modelo de negocio innovador que trasciende los paradigmas de fabricación tradicionales. Al integrar a la perfección la tecnología innovadora de vehículos eléctricos, las soluciones de energía sostenible y las estrategias de ventas directas al consumidor, Tesla ha interrumpido múltiples industrias simultáneamente. Su enfoque único combina la innovación tecnológica de vanguardia, la integración vertical y una misión visionaria para acelerar la transición del mundo a la energía sostenible, lo que los hace mucho más que una empresa automotriz pero una empresa global transformadora que reorganiza la forma en que pensamos sobre el transporte y la energía renovable.

Tesla, Inc. (TSLA) - Modelo de negocios: asociaciones clave

Panasonic Battery Partnership

Tesla y Panasonic tienen una asociación de producción de baterías de larga data con una inversión total de $ 1.6 mil millones en la Nevada Gigafactory a partir de 2023. En 2022, produjeron conjuntamente aproximadamente 37 gwh de celdas de batería.

Detalles de la asociación	Métrica
Inversión total	$ 1.6 mil millones
Producción anual de baterías	37 GWH
Duración de la asociación	Desde 2014

Proveedores de componentes de la batería

Tesla colabora con múltiples proveedores de componentes de batería para diversificar su cadena de suministro.

Proveedor	Suministro de componentes de la batería (2023)
Gato	40 gwh
LG Chem	25 GWH
Panasónico	37 GWH

Fabricantes de semiconductores

• Micro dispositivos avanzados (AMD)
• Nvidia
• Samsung Foundry

Global Charging Infrastructure Partners

Pareja	Estaciones de carga (2023)
Punto de carga	4.500 estaciones
Evgo	1,800 estaciones
Electrify America	3.600 estaciones

Proveedores de equipos de fabricación automotriz

• Robótica ABB
• Robótica kuka
• Automatización industrial de Siemens

Inversión total de asociación: aproximadamente $ 2.5 mil millones en múltiples colaboraciones estratégicas a partir de 2024.

Tesla, Inc. (TSLA) - Modelo de negocio: actividades clave

Diseño y fabricación de vehículos eléctricos

Tesla produjo 1.369,611 vehículos en 2022, con 1.313,851 entregas. Las instalaciones de fabricación incluyen:

Ubicación	Capacidad de producción anual
Fremont, California	500,000 vehículos
Shanghai, China	750,000 vehículos
Berlín, Alemania	375,000 vehículos
Austin, Texas	500,000 vehículos

Investigación y desarrollo de tecnología de baterías

Inversión en tecnología de baterías:

• Gastos de I + D: $ 2.5 mil millones en 2022
• 4680 Capacidad de producción de celda de batería: 42 gwh a partir de 2023
• Portafolio de patentes de tecnología de batería: más de 1,800 patentes

Panel solar y producción de sistemas de almacenamiento de energía

Estadísticas de generación y almacenamiento de energía:

Producto	Producción anual
Baldosas solares	12,000 instalaciones en 2022
Muro de poder	50,000 unidades vendidas en 2022
Megapack	6.5 GWH desplegado en 2022

Desarrollo de software de conducción autónoma

Métricas de desarrollo de conducción autónoma:

• FSD (Completo autónomo) Usuarios beta: 400,000 a partir del cuarto trimestre 2022
• Inversión anual de desarrollo de software: $ 1.3 mil millones
• Millas automáticas conducidas: más de 3 mil millones de millas acumulativas

Expansión y mantenimiento de la red de sobrealimentadores

Estadísticas de red de sobrealimentador:

Región	Número de estaciones de sobrealimentador	Puestos de carga totales
América del norte	1,441	13,472
Europa	987	8,631
Asia	612	5,987

Tesla, Inc. (TSLA) - Modelo de negocio: recursos clave

Tecnología avanzada de baterías y propiedad intelectual

Tesla posee 241 patentes relacionadas con la batería a partir de 2023. La cartera de tecnología de batería de la compañía incluye:

• Diseño de celda de batería 4680
• Tecnología de batería de iones de litio
• Innovaciones del sistema de gestión de baterías

Categoría de patente	Número de patentes
Tecnología de celda de baterías	87
Sistemas de gestión de baterías	54
Fabricación de baterías	100

Instalaciones de fabricación altamente automatizadas

Tesla opera instalaciones de fabricación con una automatización significativa:

• Fremont, California: 5.3 millones de pies cuadrados
• Gigafactory Texas: 2.5 millones de pies cuadrados
• Shanghai de Gigafactory: 1.2 millones de pies cuadrados

Instalación	Capacidad de producción anual
Fábrica de Fremont	500,000 vehículos
Gigafactory Texas	250,000 vehículos
Gigafactory shanghai	750,000 vehículos

Fuerte reputación de la marca en vehículos eléctricos

Valor de marca de Tesla en 2023: $ 45.3 mil millones

Métrico de marca	Valor
Valor de marca	$ 45.3 mil millones
Cuota de mercado global	17.4%

Talento de ingeniería e investigación de ingeniería calificada

Empleados totales de Tesla: 127,855 a partir del cuarto trimestre 2023

Categoría de empleado	Número
Personal de ingeniería	38,357
Investigación & Desarrollo	15,542

Infraestructura de carga global extensa

Estadísticas de la red de sobrealimentador de Tesla:

• Estaciones de sobrealimentador total: 5.404
• Conectores totales de sobrealimentador: 48,636
• Cobertura global: 46 países

Región	Número de estaciones de sobrealimentador
América del norte	1,802
Europa	1,521
Asia Pacífico	2,081

Tesla, Inc. (TSLA) - Modelo de negocio: propuestas de valor

Vehículos eléctricos de alto rendimiento con tecnología de vanguardia

Tesla Modelo S ACELERACIÓN DE PAGO: 0-60 mph en 1.99 segundos. Modelo S Velocidad máxima a cuadros: 200 mph. Rango de baterías para el Modelo S de largo alcance: 405 millas por carga. Eficiencia de la batería: 4.1 millas por kWh.

Modelo	Aceleración (0-60 mph)	Velocidad máxima	Rango
Modelo S a cuadros	1.99 segundos	200 mph	396 millas
Modelo 3 de largo alcance	4.2 segundos	145 mph	358 millas
Modelo X a cuadros	2.5 segundos	163 mph	333 millas

Soluciones de transporte y energía sostenibles

Energía solar total generada en 2022: 3.9 TWH. Almacenamiento de energía total desplegado en 2022: 6.5 gwh. Compensación de carbono a través de vehículos eléctricos: estimó 13.4 millones de toneladas métricas de CO2 en 2022.

• Eficiencia del techo solar: tasa de conversión del panel solar del 22.8%
• Capacidad de almacenamiento de Powerwall: 13.5 kWh por unidad
• Sistema de almacenamiento de energía de Megapack: 3 MWh por unidad

Capacidades avanzadas de conducción autónoma

Usuarios beta completos de conducción autónoma (FSD): 400,000 a partir del cuarto trimestre de 2023. Tasa de participación del piloto automático: 90% durante la conducción de la carretera. Tasa de intervención de seguridad: 0.2 incidentes por millón de millas.

Característica autónoma	Capacidad	Exactitud
Navegar en piloto automático	Cambios en el carril de la carretera	97.5%
Reconocimiento de semáforo	Stop/go automático	99.1%

Diseño de vehículos premium e innovador

Aplicaciones de patentes de diseño en 2022: 87. Gasto de investigación y desarrollo: $ 3.1 mil millones en 2022. Premios de diseño recibidos: 12 reconocimientos internacionales de diseño.

Costos de propiedad más bajos a largo plazo

Costo promedio de mantenimiento durante 5 años: $ 4,600 (en comparación con $ 8,300 para vehículos de lujo tradicionales). Costo de energía por milla: $ 0.04 (electricidad) versus $ 0.12 (gasolina). Garantía de batería: 8 años o 150,000 millas.

Categoría de costos	Tesla	Vehículo tradicional
Mantenimiento de 5 años	$4,600	$8,300
Costo de energía por milla	$0.04	$0.12

Tesla, Inc. (TSLA) - Modelo de negocios: relaciones con los clientes

Modelo de ventas directas a través de tiendas propiedad de la compañía

A partir del cuarto trimestre de 2023, Tesla opera 891 tiendas minoristas y galerías en todo el mundo. La compañía mantiene un enfoque de ventas directas con 440 tiendas en América del Norte, 267 en Europa y 184 en las regiones de Asia-Pacífico.

Región	Número de tiendas	Porcentaje de presencia global
América del norte	440	49.4%
Europa	267	30%
Asia-Pacífico	184	20.6%

Plataforma de configuración y compra en línea

La plataforma en línea de Tesla genera aproximadamente $ 17.7 mil millones en ingresos directos de ventas en línea en 2023. La plataforma de compra digital es compatible con:

• Configuración del vehículo en tiempo real
• Cotizaciones de precios instantáneos
• Opciones de financiación
• Valoración de intercambio
• Pedidos directos en línea

Red de servicio y servicio robusto y servicio

Tesla mantiene 181 centros de servicio a nivel mundial, con un tiempo de respuesta promedio de servicio al cliente de 24-48 horas. La red de servicios cubre 38 países y admite aproximadamente 1,5 millones de propietarios activos de vehículos.

Métrico de servicio	2023 datos
Centros de servicio totales	181
Países cubiertos	38
Propietarios de vehículos activos	1,500,000

Actualizaciones de software sobre el aire

Tesla ofrece aproximadamente 35-40 actualizaciones de software anualmente, con un tiempo de instalación promedio de 30 minutos. En 2023, el 95% de los vehículos Tesla recibieron al menos una gran actualización de software.

Redes sociales activas y compromiso comunitario

La presencia de las redes sociales de Tesla incluye:

• Twitter/X: 19.4 millones de seguidores
• Instagram: 12.7 millones de seguidores
• YouTube: 2.3 millones de suscriptores
• Facebook: 8.6 millones de seguidores

La compañía genera aproximadamente el 78% de la participación del cliente a través de plataformas digitales, con un volumen de interacción social anual estimado de 42 millones de compromisos.

Tesla, Inc. (TSLA) - Modelo de negocio: canales

Tesla.com Plataforma en línea

A partir de 2024, el principal canal de ventas directas de Tesla es su sitio web oficial, Tesla.com. La plataforma maneja aproximadamente el 80% de los pedidos del vehículo directamente.

Métricas de plataforma en línea	2024 datos
Visitantes diarios del sitio web	1.2 millones
Tasa de conversión de pedidos en línea	3.7%
Valor de pedido promedio	$57,500

Tiendas minoristas propiedad de la empresa

Tesla opera 438 ubicaciones minoristas a nivel mundial a partir del primer trimestre de 2024.

Distribución de tiendas minoristas	Número de tiendas
Estados Unidos	285
Europa	98
Porcelana	55

Unidades de ventas y servicios móviles

Tesla mantiene 672 vehículos de servicio móvil en sus regiones operativas.

• Tiempo de respuesta promedio: 24-48 horas
• Tasa de finalización del servicio: 92%
• Interacciones anuales de servicio móvil: 1.4 millones

Marketing digital y redes sociales

Los canales de marketing digital de Tesla alcanzan aproximadamente 45 millones de seguidores en las plataformas.

Plataforma de redes sociales	Recuento de seguidores
Twitter/X	19.2 millones
Instagram	15.6 millones
YouTube	10.2 millones

Mercados automotrices de terceros

Tesla utiliza canales de terceros limitados, con menos del 5% de las ventas a través de plataformas externas.

• Ventas de vehículos usados ​​certificados: 22,000 unidades anualmente
• Penetración del mercado de terceros: 4.3%
• Valor de transacción de terceros promedio: $ 52,300

Tesla, Inc. (TSLA) - Modelo de negocio: segmentos de clientes

Entusiastas de la tecnología de altos ingresos

Ingresos familiares anuales promedio: $ 150,000+

Característica demográfica	Porcentaje
Rango de edad 25-45	62%
Profesional de la tecnología	48%
Gasto de tecnología anual	$7,500

Consumidores conscientes del medio ambiente

Tamaño del mercado: 37% de los consumidores automotrices globales

• Dispuesto a pagar la prima por el transporte sostenible
• Voluntad adicional promedio para gastar: $ 8,500 por vehículo
• Demografía de la edad primaria: 35-55 años

Mercado de autos de lujo

Segmento de mercado	Volumen de ventas anual
Segmento de vehículos eléctricos premium	285,000 unidades
Rango de precios promedio	$65,000 - $125,000
Cuota de mercado (Tesla)	52%

Gerentes de flota corporativa

Mercado total direccionable: 18,500 operaciones de flota corporativa en América del Norte

• Tamaño promedio de la flota: 250-500 vehículos
• Presupuesto anual de transición de vehículos eléctricos: $ 3.2 millones
• Mercado de electrificación de la flota potencial total: $ 59.3 mil millones

Adoptores de tecnología temprana

Característica	Porcentaje
Edad media	38 años
Inversión tecnológica anual	$12,500
Primero en comprar una nueva tecnología	73%

Tesla, Inc. (TSLA) - Modelo de negocio: Estructura de costos

Altos gastos de investigación y desarrollo

Los gastos de I + D de Tesla para el año fiscal 2022 fueron de $ 3.075 mil millones, lo que representa una inversión significativa en innovación tecnológica.

Año	Gastos de I + D ($)	Porcentaje de ingresos
2022	3,075,000,000	5.6%
2021	2,592,000,000	6.1%

Inversiones de infraestructura de fabricación

Tesla ha invertido mucho en las instalaciones de fabricación a nivel mundial.

• GigaFactory Texas: costo estimado de construcción de $ 1.1 mil millones
• Gigafactory Berlín: inversión estimada de € 5 mil millones
• GigaFactory Shanghai: inversión inicial de aproximadamente $ 2 mil millones

Producción de baterías y desarrollo de tecnología

Los costos de producción de baterías de Tesla son críticos para su modelo de negocio.

Tipo de batería	Costo de producción estimado por kWh
4680 celda de batería	$ 60- $ 70 por kWh
Células de generación anterior	$ 100- $ 130 por kWh

Costos de configuración de la expansión global y de las instalaciones

Tesla continúa expandiendo su huella de fabricación global.

• Instalaciones de fabricación global total: 5 gigafactorías
• Inversión acumulada en fabricación global: aproximadamente $ 10.5 mil millones

Marketing y desarrollo de la marca

Los gastos de marketing de Tesla son notablemente bajos en comparación con los fabricantes de automóviles tradicionales.

Año	Gastos de marketing ($)	Porcentaje de ingresos
2022	237,000,000	0.43%
2021	170,000,000	0.40%

Gastos operativos totales para 2022: $ 20.63 mil millones

Tesla, Inc. (TSLA) - Modelo de negocio: flujos de ingresos

Ventas de vehículos eléctricos

El flujo principal de ingresos de Tesla de las ventas de vehículos eléctricos en 2023 totalizó $ 81.46 mil millones. Los números de entrega del vehículo alcanzaron 1,810,000 unidades a nivel mundial.

Modelo de vehículo	Volumen de ventas 2023	Precio de venta promedio
Modelo 3	760,000 unidades	$40,240
Modelo Y	785,000 unidades	$47,490
Modelo S	95,000 unidades	$87,490
Modelo x	170,000 unidades	$98,940

Ventas del sistema de almacenamiento de energía

El almacenamiento de energía y los ingresos de generación alcanzaron los $ 6.02 mil millones en 2023.

• Ventas de baterías residenciales de PowerWall: $ 1.2 mil millones
• Ventas de baterías comerciales/de servicios públicos de Megapack: $ 4.82 mil millones

Instalaciones de panel solar y techo solar

El despliegue solar en 2023 totalizó 2.4 gigavatios, generando $ 1.56 mil millones en ingresos.

Ventas regulatorias de crédito de carbono

Las ventas de crédito de carbono en 2023 ascendieron a $ 1.78 mil millones, con ventas a otros fabricantes automotrices.

Software y características de conducción autónoma

Los ingresos de software completos de autónomos (FSD) alcanzaron los $ 1.2 mil millones, con aproximadamente 400,000 suscriptores activos que pagan $ 199- $ 12,000 por actualización del vehículo.

Característica de software	2023 ingresos	Base de usuarios
Completo autónomo	$ 1.2 mil millones	400,000 suscriptores
Conectividad premium	$ 380 millones	250,000 suscriptores

Tesla, Inc. (TSLA) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Tesla, Inc. (TSLA) over the competition right now, late in 2025. It's not just about the car; it's the whole package, from performance specs to the energy grid you plug into.

Superior Electric Vehicle Performance, Range, and Safety Ratings

The vehicles deliver raw capability that still turns heads. Take the Model Y Performance, for example; it launches from 0 to 100km/h in just 3.5 seconds and hits a top speed of 250km/h. You can expect efficiency around 17.4kWh/100km, and it charges at up to 250kW on the network.

Safety is a major selling point, backed by independent testing. The 2025 Model Y achieved a five-star ANCAP safety rating with impressive scores: 91% for adult occupancy protection, 95% for child occupancy, 86% for vulnerable road users, and 92% for safety assistance. Similarly, the redesigned 2025 Model 3 earned a five-star Euro NCAP rating, scoring 90% for adult occupant protection and 93% for child occupant safety. Still, for a broader view, Consumer Reports' 2026 Automotive Brand Ranking placed Tesla tenth overall with a score of 72, and its reliability score was 50 (ninth place), with the Model Y noted as the most reliable EV.

Software-Defined Vehicle Experience with Over-the-Air Updates

The vehicle evolves after you buy it, thanks to software. For instance, the Full Self-Driving (FSD) capability option is currently priced at $10,100 on performance trims. On the manufacturing side, the company has driven the average cost per vehicle below $35,000 as of February 1, 2025, a significant drop from seven years prior, reflecting manufacturing efficiencies that feed into the product value. This software integration is key to keeping the vehicle feeling current.

Integrated Energy Ecosystem (Solar Roof, Powerwall, Megapack)

Tesla's energy division is scaling rapidly, offering a complete solution from home backup to utility-scale storage. In the third quarter of 2025, the company deployed a record 12.5 GWh of battery storage systems globally, which is an 81% year-over-year increase. This segment brought in $3.4 billion in revenue in Q3 2025, up 27% from the prior year, achieving a segment gross margin of 31%.

Here's a quick look at the capacity of the core hardware components as of Q2 2025 deployments:

Product	Capacity/Unit	Q2 2025 Deployment (GWh)
Megapack	Up to 3 MWh	6.2 GWh
Powerwall	13.5 kWh	2.6 GWh
Powerpack	Roughly 210 kWh	0.8 GWh

The utility-scale Megapack 3, part of the new Megablock platform, can form a 20 MWh solution, boasting a site-level density of 248 MWh AC-per-acre. The cost efficiency is also improving; the average installed cost per kWh for a Megapack system fell to $290 in Q2 2025.

Potential for Future Autonomous Mobility via Robotaxi and CyberCab

The vision for fully autonomous mobility is materializing, albeit with shifting timelines. CEO Elon Musk announced that production for the purpose-built Cybercab-a vehicle with no steering wheel or pedals-is targeted to begin in April 2025 at the Austin factory, aiming for an annual output of 2-3 million units with a 10-second cycle time. The Cybercab is designed with only 80 structural parts, compared to the Model Y's 200+. For immediate deployment, the company scaled back its goal for unsupervised Robotaxi service to launching in eight to 10 U.S. metro areas within the next two months (from late October 2025). The initial rollout, which began around June 2025 in Austin, utilized existing Model Y vehicles running the latest FSD software.

Access to the World's Largest, Most Reliable Fast-Charging Network

The Supercharger network remains a significant moat, expanding aggressively. As of November 2025, Tesla operates over 75,000 Supercharger stalls across more than 7,800 sites globally. In Q3 2025 alone, the company added 3,589 new stalls, an increase of 27% year-over-year, with a quarterly throughput of approximately 1.8 TWh of energy.

The network is also getting faster and more accessible:

• V4 Superchargers enable charging speeds up to 500 kW for passenger vehicles.
• V4 capacity can climb to 1.2 MW per stall for the Tesla Semi.
• Almost two-thirds (or 65%) of the stalls are open to non-Tesla EVs.
• The anticipated cost for a new V4 stall in the U.S. may drop to less than $40,000, down from the $40-45k range for V3.

Finance: draft 13-week cash view by Friday.

Tesla, Inc. (TSLA) - Canvas Business Model: Customer Relationships

Direct-to-consumer sales model via online orders and company showrooms

Tesla, Inc. vehicle deliveries for the first half of 2025 totaled over 718,000 units (Q1: over 336,000; Q2: over 384,000). The FactSet consensus estimate for full-year 2025 deliveries was 1.66 million electric vehicles.

The company sold 86,700 China-made electric vehicles in November 2025, which was 10% more than November 2024. The revamped Model Y was launched in the U.S. market in March 2025.

Digital, low-touch service model with mobile service and remote diagnostics

Tesla's mobile service program sees technicians perform routine maintenance and minor repairs at the customer's location. Mobile service units handle 80% of repairs on-site.

High-engagement community and social media interaction

Tesla brand loyalty as of mid-2025 stood at 52.1%, down from approximately 67% in 2022-2023. Tesla fuel-type loyalty as of mid-2025 was 68.9%.

In 2022, the referral program contributed to 10% of new sales.

Subscription-based services for FSD and premium connectivity

The total paid Full Self-Driving (FSD) customer base represented approximately 12% of the existing fleet as of the third quarter of 2025. Tesla boasts over 1 million FSD-equipped vehicles as of mid-2025.

FSD (Supervised) software costs $8,000 outright or $99 per month as of late 2025.

The FSD take rate for the broader fleet has climbed to the teens from single-digit percentages.

For newer Model S and Model X buyers, the outright purchase take rate for FSD was 50-60% before the mandatory inclusion in the Luxe Package.

The FSD V14 update achieved a 30% improvement in intervention rates compared to V13, as shared in the Q3 2025 update.

The company reported a 15% rise in software-related income in its Q3 2025 earnings call.

FSD-related revenue in Q3 2025 was lower than the $326 million recorded in the same period of 2024.

Analysts forecast that recurring FSD revenue could contribute over $1 billion annually by 2026.

Metric	Value/Rate (as of late 2025)	Context/Period
Total Paid FSD Customer Base	12% of existing fleet	Q3 2025
FSD Outright/Subscription Price	$8,000 / $99 per month	Late 2025 Pricing
Model S/X FSD Purchase Take Rate	50-60%	Pre-Luxe Package
Broader Fleet FSD Take Rate	In the teens	Late 2025
FSD V14 Intervention Improvement vs V13	30%	Q3 2025 Update
Software-Related Income Growth	15% increase	Q3 2025
FSD Revenue (Q3 2024)	$326 million	Q3 2024 Benchmark

The company's total revenue for the third quarter of 2025 was $28.1 billion.

The goal for the proposed $1 trillion pay package includes hitting 10 million FSD subscriptions by 2035.

The new vehicle rental program offers flexible durations from three to seven days.

Tesla, Inc. (TSLA) - Canvas Business Model: Channels

You're looking at how Tesla, Inc. gets its products and services in front of customers, which is a mix of direct control and massive infrastructure investment. This approach is key to their entire sales and ownership experience.

Company-owned physical showrooms and galleries globally

Tesla relies on a direct-to-consumer model, bypassing traditional independent dealerships. This channel is where customers see, test drive, and take delivery of vehicles. While specific, up-to-the-minute figures for showrooms and galleries alone as of late 2025 aren't explicitly separated in the latest reports, the combined physical footprint is substantial. As of the end of fiscal year 2024, Tesla operated over 1,300 stores and service locations globally. This physical presence is critical for brand experience and initial customer touchpoints, even as transaction volumes shift.

Direct online sales platform for vehicles and energy products

The primary transaction channel for most sales is the direct online platform. Customers configure and order vehicles, Powerwalls, and other energy products entirely through the Tesla website or app. This digital channel allows for rapid price adjustments and direct communication of product availability, though specific revenue or volume percentages attributed solely to online sales for 2025 aren't broken out in the most recent public filings.

Global Supercharger network for charging and brand exposure

The Supercharger network functions as a critical channel for enabling long-distance travel and reinforcing brand loyalty. As of the third quarter of 2025, Tesla operated 7,753 DC fast-charging stations worldwide, comprising 73,817 connectors (stalls). By November 2025, some reports place the network at about 7,900 stations with over 75,000 connectors. The latest V4 hardware supports peak charging rates up to 500 kW for passenger vehicles and up to 1.2 MW for the Tesla Semi. This network is also increasingly a channel for non-Tesla revenue as it opens to other brands.

Dedicated mobile service fleet and fixed service centers

Service delivery is a two-pronged channel: fixed service centers and the mobile fleet. The fixed centers handle more complex repairs, while the mobile fleet brings service directly to the customer. By the end of fiscal year 2024, the dedicated mobile service fleet had grown to over 1,900 vehicles, designed to handle a high volume of routine repairs conveniently. The fixed service locations, which are included in the 1,300+ total locations as of the end of fiscal year 2024, support the mobile units and handle major work.

Here's the quick math on the physical and charging infrastructure scale:

Channel Component	Metric	Latest Reported Number (as of late 2025 or closest)
Fixed Sales/Service Locations	Total Count (End of FY 2024)	Over 1,300
Mobile Service Fleet	Total Vehicle Count (End of FY 2024)	Over 1,900 vehicles
Supercharger Network	Total Stations (Q3 2025)	7,753 stations
Supercharger Network	Total Connectors/Stalls (Q3 2025)	73,817 connectors
Supercharger Network	Peak Power (V4 Passenger Vehicle)	500 kW
Supercharger Network	Peak Power (V4 Tesla Semi)	1.2 MW

The growth in energy deployments also uses these channels, with 12.5 GWh of storage deployed in Q3 2025.

The physical and digital channels work together to support the entire product lifecycle:

• Physical Showrooms: Initial product viewing and test drives.
• Online Platform: Primary point of sale for vehicles and energy products.
• Supercharger Network: Essential post-sale infrastructure support.
• Service Fleet/Centers: Maintenance and repair support.

Tesla, Inc. (TSLA) - Canvas Business Model: Customer Segments

You're looking at the core customer groups for Tesla, Inc. (TSLA) as of late 2025, based on the latest available delivery and deployment figures from the third quarter of 2025. It's clear the business is heavily weighted toward the mass market, but the other segments are showing significant growth momentum.

High-end consumers and early technology adopters (Cybertruck, Model S/X)

This segment, comprising the Model S, Model X, and the Cybertruck, represents the premium and niche end of the automotive business. Honestly, these models are now a small fraction of the total volume, but they carry the brand's halo effect.

In Q3 2025, deliveries for Model S, Model X, and Cybertruck combined totaled 15,933 units. That was only about 3% of the total vehicle deliveries for the quarter. To give you a specific example of the split, the Cybertruck alone accounted for 5,385 units sold in the US during Q3 2025. For context, in Q2 2025, the older models (S/X) made up just 1.6% of total sales, amounting to 6,394 units. This group is definitely the enthusiast and high-margin buyer, but they aren't driving the volume.

Mass-market EV buyers globally (Model 3/Y Standard)

This is where the overwhelming majority of Tesla's business volume lies. The Model 3 and Model Y are the workhorses, especially with the introduction of the Standard versions designed for cost efficiency.

The sheer scale here is what matters for the top-line numbers. For Q3 2025, the Model 3 and Model Y deliveries hit 481,166 units globally. That single group represented approximately 97% of all vehicles delivered that quarter. Even in the softer Q2 2025, these two models accounted for 373,728 units, or 97.3% of the total. The Model Y continues to be a sales leader, with an estimated 114,897 units sold in the US in Q3 2025 alone.

Here's a quick comparison of the volume drivers:

Metric	Model 3/Y (Q3 2025)	Other Models (Q3 2025)
Production Units	435,826	11,624
Deliveries	481,166	15,933
% of Total Deliveries	~97%	~3%

Commercial and utility-scale energy storage providers (Megapack, Megablock)

The Energy segment is a fast-growing customer base, primarily utility companies and large commercial operators buying Megapack systems. This area boasts 30%+ gross margins.

Tesla deployed 12.5 GWh of energy storage products in Q3 2025, which was an 81% year-over-year increase from the 6.9 GWh delivered in Q3 2024. The revenue from this segment was substantial, bringing in $3.4 billion in Q3 2025, compared to $21.2 billion from the automotive segment in the same period. For the utility-scale market specifically, Tesla was ranked the 3rd leading supplier for global BESS cell shipments in the first three quarters of 2025, with total shipments reaching 252.5 GWh in that period. Furthermore, the new Megablock solution is designed to be a 20 MWh system using four Megapack 3 units.

Fleet operators and future Robotaxi network participants

This segment is currently nascent but has the highest projected future revenue potential, centered around the autonomous ride-hailing service. You should note that the actual operational fleet is still small as of late 2025, but the targets are aggressive.

CEO Elon Musk stated the goal is to have Robotaxi service available to half the population of the US by the end of 2025, subject to regulatory approvals. Deutsche Bank estimates the fleet could reach as many as 1,500 robotaxis by year-end 2025, ramping up from an estimated current base of 150 to 200 autonomous vehicles. The plan targeted 1,000 vehicles in the Bay Area and 500 or more in Austin by the end of the year. The software supporting this, FSD 13.2, is targeting a rollout to 100,000 vehicles by year-end. The projected fare for this service is between $0.30-$0.40 per mile.

Key near-term metrics for this customer group include:

• Projected year-end 2025 Robotaxi fleet size: 1,500 vehicles.
• Targeted expansion fleet size by Q4 2025: 10,000 units.
• Current operational fleet estimate (late 2025): 150 to 200 AVs.
• Projected Robotaxi revenue per mile: $0.30-$0.40.

Finance: draft 13-week cash view by Friday.

Tesla, Inc. (TSLA) - Canvas Business Model: Cost Structure

You're looking at the expense side of the ledger for Tesla, Inc. (TSLA) as of late 2025, and it's clear that growth demands serious capital. The cost structure is dominated by massive, forward-looking investments rather than just keeping the lights on for current sales.

Significant Capital Expenditure (CapEx)

Capital spending remains a huge drain, though the forecast has been adjusted downward from earlier expectations. Management now projects capital expenditures in 2025 to be around $9 billion, a reduction from previous guidance of over $10 billion, and below the average analyst estimate of $10.16 billion for the year. This spending is spread across developing and ramping new products, building or ramping manufacturing facilities on three continents, piloting new battery cell technologies, expanding the Supercharger network, and investing in autonomy and AI training products. For context, the company's CapEx for the period ending December 31, 2024, was $2.78 billion, showing the significant step-up planned for the current fiscal year. Still, some analyses projected CapEx to reach $10 billion in 2025 before a slight decrease. Here's the quick math on the recent CapEx trajectory:

Metric	Value/Projection	Source Context
Projected 2025 CapEx (Management)	Around $9 billion	Cybercab manufacturing, semi production, and AI infrastructure build-out
Previous 2025 CapEx Guidance	Over $10 billion	Before July 2025 revision
Analyst Estimate for 2025 CapEx	$10.16 billion	Average estimate
CapEx for Period Ending Dec 31, 2024	$2.78 billion	Reflecting prior investment levels

High Cost of Goods Sold (COGS)

The cost of making the vehicles and energy products is under pressure, largely due to raw materials. The cost of sales for vehicles spiked 61% Year-over-Year (YoY), which translated to an increase of nearly $5 billion in the third quarter of a recent year, driven by rising commodity costs. Battery cell procurement is a major component here; key raw materials like cobalt, lithium, and nickel represent about a third of the total costs of a battery cell. To counter this, Tesla is heavily investing in its own battery production, such as the joint battery cell manufacturing plant with Panasonic, a $4 billion project that faced cost increases. The shift in cathode material chemistry, for example, from NCA to NCM, is partly driven by the fact that manganese is significantly cheaper than aluminum-almost incomparable.

Operating Expenses and Compensation

Operating expenses reflect the intense focus on future technology, which compresses current profitability. In the third quarter of fiscal 2025, the operating margin was down 5 percentage points YoY to 5.8%. This compression stems from several areas:

• Increased restructuring costs.
• Significant spending on AI chip design efforts.
• Rising legal expenses.
• Increasing compensation packages.

Stock-based compensation is a notable line item; one analyst noted that Tesla dilutes its shareholders at about 3.6% per year, a rate not offset by share buybacks. Furthermore, the potential cost associated with the CEO's new performance award, if all targets are met, is an unprecedented potential liability, aiming for nearly $7.5 trillion in shareholder value creation over the vesting period, though this is tied to massive future performance milestones.

Continuous Investment in Expansion and Efficiency

The CapEx figures directly fund the continuous push for scale and efficiency. The investment supports the expansion of Gigafactories across three continents, which is essential for meeting global demand and ultimately reducing per-unit production costs. The goal is to improve supply chain efficiency through vertical integration, especially in battery manufacturing. For instance, one key battery plant is projected to increase US production capacity by 60 percent by March 2027. This aggressive build-out is intended to stabilize COGS by 2026 as new production technologies come online.

Supercharger Network Costs

Costs associated with the Supercharger network are factored into the overall capital spending plans. This includes the capital outlay for the build-out of new charging locations globally, as well as ongoing maintenance expenses to keep the network operational and reliable for the growing fleet. Specific 2025 dollar amounts allocated solely to the Supercharger network build-out and maintenance are typically bundled within the broader CapEx guidance.

Finance: draft 13-week cash view by Friday.

Tesla, Inc. (TSLA) - Canvas Business Model: Revenue Streams

The Revenue Streams component of Tesla, Inc.'s Business Model Canvas is built upon several distinct, yet increasingly interconnected, sources of income as of late 2025. The core remains vehicle sales, but the growth trajectory is heavily influenced by energy products and software monetization.

The primary revenue components for Tesla, Inc. in the third quarter of 2025 were:

• Automotive sales revenue, totaling $20.36 billion in Q3 2025
• Energy Generation and Storage sales, reaching $3.42 billion in Q3 2025
• Services and Other revenue (Supercharging, maintenance, insurance) at $3.48 billion in Q3 2025
• Sales of Automotive Regulatory Credits, which were $417 million in Q3 2025

The Full Self-Driving (FSD) software component represents a critical, high-margin revenue opportunity, though its reported quarterly revenue recognition can fluctuate based on prior period sales and subscription adoption rates.

Here's a quick look at the key revenue figures from the third quarter of 2025, showing the relative scale of each segment:

Revenue Stream	Q3 2025 Amount
Automotive Sales Revenue	$20.36 billion
Energy Generation and Storage Sales	$3.42 billion
Services and Other Revenue	$3.48 billion
Automotive Regulatory Credits Sales	$417 million

Focusing specifically on the software monetization aspect, the Full Self-Driving (FSD) stream is characterized by its pricing structure and user base metrics:

• Tesla reported over 1.2 million active FSD subscriptions in Q3 2025.
• Only about 12% of the existing fleet are paid FSD customers as of the Q3 2025 earnings call.
• The one-time purchase price for FSD (Supervised) in the US market is $8,000.
• The monthly subscription option for FSD is priced at $99 per month.
• FSD-related revenue for Q3 2025 was reported to be lower than the $326 million recognized in the same period of 2024.

The Energy Generation and Storage segment showed significant year-over-year growth, with its revenue surging approximately 44% compared to Q3 2024, driven by record deployments of energy storage products like Megapack and Powerwall.