Tesla, Inc. (TSLA): Business Model Canvas [Jan-2025 Mis à jour]

Tesla, Inc. a révolutionné le paysage de l'automobile et de l'énergie propre en fabriquant un modèle commercial révolutionnaire qui transcende les paradigmes de fabrication traditionnels. En intégrant de manière transparente la technologie des véhicules électriques innovants, des solutions énergétiques durables et des stratégies de vente directe aux consommateurs, Tesla a perturbé plusieurs industries simultanément. Leur approche unique combine l'innovation technologique de pointe, l'intégration verticale et une mission visionnaire pour accélérer la transition mondiale vers l'énergie durable, ce qui en fait bien plus qu'une simple entreprise automobile, mais une entreprise mondiale transformatrice remodelant la façon dont nous pensons au transport et aux énergies renouvelables.

Tesla, Inc. (TSLA) - Modèle d'entreprise: partenariats clés

Partenariat Panasonic Battery

Tesla et Panasonic ont un partenariat de production de batterie de longue date avec un investissement total de 1,6 milliard de dollars dans le Gigafactory Nevada en 2023. En 2022, ils ont produit conjointement environ 37 GWh de cellules de batterie.

Détails du partenariat	Métrique
Investissement total	1,6 milliard de dollars
Production annuelle de batterie	37 gwh
Durée du partenariat	Depuis 2014

Fournisseurs des composants de la batterie

Tesla collabore avec plusieurs fournisseurs de composants de batterie pour diversifier sa chaîne d'approvisionnement.

Fournisseur	Alimentation du composant de la batterie (2023)
Catl	40 gwh
LG Chem	25 gwh
Panasonique	37 gwh

Fabricants de semi-conducteurs

• Micro appareils avancés (AMD)
• Nvidia
• Samsung Foundry

Partenaires mondiaux d'infrastructure de charge

Partenaire	Stations de charge (2023)
Point de charge	4 500 stations
Evgo	1 800 stations
Électrifier l'Amérique	3 600 stations

Fournisseurs d'équipements de fabrication automobile

• Abb robotique
• Kuka Robotics
• Automatisation industrielle de Siemens

Investissement total de partenariat: environ 2,5 milliards de dollars dans plusieurs collaborations stratégiques à partir de 2024.

Tesla, Inc. (TSLA) - Modèle d'entreprise: Activités clés

Conception et fabrication de véhicules électriques

Tesla a produit 1 369 611 véhicules en 2022, avec 1 313 851 livraisons. Les installations de fabrication comprennent:

Emplacement	Capacité de production annuelle
Fremont, Californie	500 000 véhicules
Shanghai, Chine	750 000 véhicules
Berlin, Allemagne	375 000 véhicules
Austin, Texas	500 000 véhicules

Recherche et développement de la technologie des batteries

Investissement dans la technologie des batteries:

• Dépenses de R&D: 2,5 milliards de dollars en 2022
• 4680 Capacité de production de cellules de la batterie: 42 GWh à 2023
• Portfolio de brevets technologiques de la batterie: plus de 1 800 brevets

Production du système de stockage du panneau solaire et de l'énergie

Statistiques de génération d'énergie et de stockage:

Produit	Production annuelle
Carreaux de toit solaire	12 000 installations en 2022
Mur de puissance	50 000 unités vendues en 2022
Mégapack	6,5 GWh déployé en 2022

Développement de logiciels de conduite autonome

Métriques de développement de la conduite autonome:

• FSD (autonome complet) Utilisateurs bêta: 400 000 au quatrième trimestre 2022
• Investissement annuel sur le développement de logiciels: 1,3 milliard de dollars
• Miles du pilote automatique conduits: plus de 3 milliards de kilomètres cumulatifs

Expansion et maintenance du réseau de suralimentation

Statistiques du réseau de super-chargeur:

Région	Nombre de stations de suralimentation	Stands de charge totaux
Amérique du Nord	1,441	13,472
Europe	987	8,631
Asie	612	5,987

Tesla, Inc. (TSLA) - Modèle d'entreprise: Ressources clés

Technologie de batterie avancée et propriété intellectuelle

Tesla détient 241 brevets liés à la batterie à partir de 2023. Le portefeuille de technologies de batterie de l'entreprise comprend:

• 4680 Conception de cellules de la batterie
• Technologie de batterie lithium-ion
• Innovations du système de gestion des batteries

Catégorie de brevet	Nombre de brevets
Technologie des cellules de batterie	87
Systèmes de gestion des batteries	54
Fabrication de batteries	100

Installations de fabrication hautement automatisées

Tesla exploite des installations de fabrication avec une automatisation importante:

• Fremont, Californie: 5,3 millions de pieds carrés
• Gigafactory Texas: 2,5 millions de pieds carrés
• Gigafactory Shanghai: 1,2 million de pieds carrés

Facilité	Capacité de production annuelle
Usine de Fremont	500 000 véhicules
Gigafactory Texas	250 000 véhicules
Gigafactory Shanghai	750 000 véhicules

Solide réputation de marque dans les véhicules électriques

Valeur de la marque de Tesla en 2023: 45,3 milliards de dollars

Métrique de la marque	Valeur
Valeur de marque	45,3 milliards de dollars
Part de marché mondial	17.4%

Ingénierie qualifiée et talent de recherche

Total des employés de Tesla: 127 855 au quatrième trimestre 2023

Catégorie des employés	Nombre
Personnel d'ingénierie	38,357
Recherche & Développement	15,542

Infrastructure de charge mondiale approfondie

Statistiques du réseau Tesla Super-chargeger:

• Stations de compresseur total: 5 404
• Connecteurs de compresseur total: 48 636
• Couverture mondiale: 46 pays

Région	Nombre de stations de suralimentation
Amérique du Nord	1,802
Europe	1,521
Asie-Pacifique	2,081

Tesla, Inc. (TSLA) - Modèle d'entreprise: propositions de valeur

Véhicules électriques haute performance avec une technologie de pointe

Accélération à plaid Tesla Model S: 0-60 mph en 1,99 secondes. Modèle Speed ​​Spect Speed: 200 mph. Plage de la batterie pour la longue portée du modèle S: 405 miles par charge. Efficacité de la batterie: 4,1 miles par kWh.

Modèle	Accélération (0-60 mph)	Vitesse de pointe	Gamme
Plaid du modèle	1,99 secondes	200 mph	396 miles
Modèle 3 à longue portée	4,2 secondes	145 mph	358 miles
Plaid du modèle X	2,5 secondes	163 mph	333 miles

Solutions de transport et d'énergie durables

Énergie solaire totale générée en 2022: 3,9 TWH. Stockage d'énergie total déployé en 2022: 6,5 GWh. Compense de carbone à travers les véhicules électriques: estimé 13,4 millions de tonnes métriques de CO2 en 2022.

• Efficacité du toit solaire: taux de conversion de panneau solaire à 22,8%
• Capacité de stockage Powerwall: 13,5 kWh par unité
• Système de stockage d'énergie Megapack: 3 MWh par unité

Capacités de conduite autonomes avancés

Utilisateurs bêta de l'auto-conducteur complet (FSD): 400 000 au T2 2023. Taux d'engagement automatique: 90% pendant la conduite de l'autoroute. Taux d'intervention de la sécurité: 0,2 incident par million de miles.

Caractéristique autonome	Capacité	Précision
Naviguer sur le pilote automatique	Changements de voie routière	97.5%
Reconnaissance du feu	Arrêt automatique	99.1%

Conception de véhicules haut de gamme et innovante

Concevoir des demandes de brevet en 2022: 87. Dépenses de recherche et de développement: 3,1 milliards de dollars en 2022. Prix de conception reçus: 12 reconnaissances de conception internationales.

Réduire les coûts de propriété à long terme

Coût de maintenance moyenne de plus de 5 ans: 4 600 $ (contre 8 300 $ pour les véhicules de luxe traditionnels). Coût énergétique par mile: 0,04 $ (électricité) contre 0,12 $ (essence). Garantie de la batterie: 8 ans ou 150 000 miles.

Catégorie de coûts	Tesla	Véhicule traditionnel
Entretien de 5 ans	$4,600	$8,300
Coût énergétique par mile	$0.04	$0.12

Tesla, Inc. (TSLA) - Modèle d'entreprise: relations clients

Modèle de vente directe dans les magasins appartenant à l'entreprise

Depuis le quatrième trimestre 2023, Tesla exploite 891 magasins de détail et galeries dans le monde. La société maintient une approche de vente directe avec 440 magasins en Amérique du Nord, 267 en Europe et 184 dans les régions d'Asie-Pacifique.

Région	Nombre de magasins	Pourcentage de présence mondiale
Amérique du Nord	440	49.4%
Europe	267	30%
Asie-Pacifique	184	20.6%

Plateforme de configuration et d'achat en ligne

La plate-forme en ligne de Tesla génère environ 17,7 milliards de dollars de revenus de vente en ligne directs en 2023. La plateforme d'achat numérique prend en charge:

• Configuration du véhicule en temps réel
• Piètes instantanés
• Options de financement
• Évaluation des échanges
• Commande directe en ligne

Assistance client robuste et réseau de services

Tesla maintient 181 centres de service dans le monde, avec un temps de réponse de service client moyen de 24 à 48 heures. Le réseau de services couvre 38 pays et prend en charge environ 1,5 million de propriétaires de véhicules actifs.

Métrique de service	2023 données
Total des centres de service	181
Les pays couverts	38
Propriétaires de véhicules actifs	1,500,000

Mises à jour des logiciels en direct

Tesla offre environ 35 à 40 mises à jour logicielles par an, avec un temps d'installation moyen de 30 minutes. En 2023, 95% des véhicules Tesla ont reçu au moins une mise à jour logicielle majeure.

Les réseaux sociaux actifs et l'engagement communautaire

La présence des médias sociaux de Tesla comprend:

• Twitter / X: 19,4 millions d'abonnés
• Instagram: 12,7 millions d'abonnés
• YouTube: 2,3 millions d'abonnés
• Facebook: 8,6 millions d'abonnés

La société génère environ 78% de l'engagement client via des plateformes numériques, avec un volume annuel d'interaction des médias sociaux de 42 millions d'engagements.

Tesla, Inc. (TSLA) - Modèle d'entreprise: canaux

Plateforme en ligne Tesla.com

En 2024, le principal canal de vente direct de Tesla est son site Web officiel, Tesla.com. La plate-forme gère directement environ 80% des commandes de véhicules.

Métriques de plate-forme en ligne	2024 données
Visiteurs quotidiens du site Web	1,2 million
Taux de conversion des commandes en ligne	3.7%
Valeur de commande moyenne	$57,500

Magasins de détail appartenant à l'entreprise

Tesla exploite 438 emplacements de détail dans le monde au T1 2024.

Distribution de magasins de détail	Nombre de magasins
États-Unis	285
Europe	98
Chine	55

Unités de vente et de service mobiles

Tesla maintient 672 véhicules de services mobiles dans ses régions opérationnelles.

• Temps de réponse moyen: 24 à 48 heures
• Taux d'achèvement du service: 92%
• Interactions annuelles de service mobile: 1,4 million

Marketing numérique et médias sociaux

Les canaux de marketing numériques de Tesla atteignent environ 45 millions de followers sur les plateformes.

Plateforme de médias sociaux	Nombre de suiveurs
Twitter / x	19,2 millions
Instagram	15,6 millions
Youtube	10,2 millions

Marchés automobiles tiers

Tesla utilise des canaux tiers limités, avec moins de 5% des ventes survenant via des plateformes externes.

• Ventes de véhicules d'occasion certifiés: 22 000 unités par an
• Pénétration du marché tiers: 4,3%
• Valeur de transaction tierce moyenne: 52 300 $

Tesla, Inc. (TSLA) - Modèle d'entreprise: segments de clientèle

Antactifs technologiques à revenu élevé

Revenu annuel moyen des ménages: 150 000 $ +

Caractéristique démographique	Pourcentage
Tranche d'âge de 25 à 45 ans	62%
Professionnel de la technologie	48%
Dépenses technologiques annuelles	$7,500

Consommateurs soucieux de l'environnement

Taille du marché: 37% des consommateurs automobiles mondiaux

• Prêt à payer une prime pour le transport durable
• Volonté supplémentaire moyenne de dépenser: 8 500 $ par véhicule
• Age primaire démographique: 35-55 ans

Marché des voitures de luxe

Segment de marché	Volume des ventes annuelles
Segment de véhicules électriques premium	285 000 unités
Fourchette de prix moyenne	$65,000 - $125,000
Part de marché (Tesla)	52%

Gestionnaires de la flotte d'entreprise

Marché total adressable: 18 500 opérations de flotte d'entreprise en Amérique du Nord

• Taille moyenne de la flotte: 250-500 véhicules
• Budget annuel de transition des véhicules électriques: 3,2 millions de dollars
• Marché total d'électrification potentiel de la flotte: 59,3 milliards de dollars

Les premiers adoptants de la technologie

Caractéristiques	Pourcentage
Âge médian	38 ans
Investissement technologique annuel	$12,500
Premièrement pour acheter de nouvelles technologies	73%

Tesla, Inc. (TSLA) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement élevés

Les dépenses de R&D de Tesla pour l'exercice 2022 étaient de 3,075 milliards de dollars, ce qui représente un investissement important dans l'innovation technologique.

Année	Dépenses de R&D ($)	Pourcentage de revenus
2022	3,075,000,000	5.6%
2021	2,592,000,000	6.1%

Investissements d'infrastructure manufacturière

Tesla a investi massivement dans des installations de fabrication dans le monde.

• Gigafactory Texas: coût de construction estimé de 1,1 milliard de dollars
• Gigafactory Berlin: investissement estimé de 5 milliards d'euros
• Gigafactory Shanghai: investissement initial d'environ 2 milliards de dollars

Production de batteries et développement technologique

Les coûts de production de batterie de Tesla sont essentiels à son modèle commercial.

Type de batterie	Coût de production estimé par kWh
4680 cellule de batterie	60 $ - 70 $ par kWh
Cellules de génération précédente	100 $ - 130 $ par kWh

Expansion mondiale et coûts de configuration des installations

Tesla continue d'étendre son empreinte de fabrication mondiale.

• Total des installations de fabrication mondiale: 5 gigafactories
• Investissement cumulatif dans la fabrication mondiale: environ 10,5 milliards de dollars

Marketing et développement de marque

Les dépenses de marketing de Tesla sont notablement faibles par rapport aux constructeurs automobiles traditionnels.

Année	Dépenses de marketing ($)	Pourcentage de revenus
2022	237,000,000	0.43%
2021	170,000,000	0.40%

Total des dépenses d'exploitation pour 2022: 20,63 milliards de dollars

Tesla, Inc. (TSLA) - Modèle d'entreprise: Strots de revenus

Ventes de véhicules électriques

Le principal flux de revenus de Tesla des ventes de véhicules électriques en 2023 a totalisé 81,46 milliards de dollars. Les numéros de livraison des véhicules ont atteint 1 810 000 unités dans le monde.

Modèle de véhicule	2023 Volume de vente	Prix ​​de vente moyen
Modèle 3	760 000 unités	$40,240
Modèle Y	785 000 unités	$47,490
Modèle S	95 000 unités	$87,490
Modèle X	170 000 unités	$98,940

Ventes du système de stockage d'énergie

Les revenus de stockage et de production d'énergie ont atteint 6,02 milliards de dollars en 2023.

• Ventes de batterie résidentielle Powerwall: 1,2 milliard de dollars
• Ventes de batteries commerciales / à l'échelle des services publics Megapack: 4,82 milliards de dollars

Installations de toit solaire et solaire

Le déploiement solaire en 2023 a totalisé 2,4 gigawatts, générant 1,56 milliard de dollars de revenus.

Ventes de crédit en carbone réglementaire

Les ventes de crédit en carbone en 2023 s'élevaient à 1,78 milliard de dollars, avec des ventes à d'autres constructeurs automobiles.

Caractéristiques de conduite logicielles et autonomes

Les revenus du logiciel complet de l'auto-conduite (FSD) ont atteint 1,2 milliard de dollars, avec environ 400 000 abonnés actifs en payant 199 à 12 000 $ par amélioration du véhicule.

Caractéristique logicielle	Revenus de 2023	Base d'utilisateurs
Auto-conducteur complet	1,2 milliard de dollars	400 000 abonnés
Connectivité premium	380 millions de dollars	250 000 abonnés

Tesla, Inc. (TSLA) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Tesla, Inc. (TSLA) over the competition right now, late in 2025. It's not just about the car; it's the whole package, from performance specs to the energy grid you plug into.

Superior Electric Vehicle Performance, Range, and Safety Ratings

The vehicles deliver raw capability that still turns heads. Take the Model Y Performance, for example; it launches from 0 to 100km/h in just 3.5 seconds and hits a top speed of 250km/h. You can expect efficiency around 17.4kWh/100km, and it charges at up to 250kW on the network.

Safety is a major selling point, backed by independent testing. The 2025 Model Y achieved a five-star ANCAP safety rating with impressive scores: 91% for adult occupancy protection, 95% for child occupancy, 86% for vulnerable road users, and 92% for safety assistance. Similarly, the redesigned 2025 Model 3 earned a five-star Euro NCAP rating, scoring 90% for adult occupant protection and 93% for child occupant safety. Still, for a broader view, Consumer Reports' 2026 Automotive Brand Ranking placed Tesla tenth overall with a score of 72, and its reliability score was 50 (ninth place), with the Model Y noted as the most reliable EV.

Software-Defined Vehicle Experience with Over-the-Air Updates

The vehicle evolves after you buy it, thanks to software. For instance, the Full Self-Driving (FSD) capability option is currently priced at $10,100 on performance trims. On the manufacturing side, the company has driven the average cost per vehicle below $35,000 as of February 1, 2025, a significant drop from seven years prior, reflecting manufacturing efficiencies that feed into the product value. This software integration is key to keeping the vehicle feeling current.

Integrated Energy Ecosystem (Solar Roof, Powerwall, Megapack)

Tesla's energy division is scaling rapidly, offering a complete solution from home backup to utility-scale storage. In the third quarter of 2025, the company deployed a record 12.5 GWh of battery storage systems globally, which is an 81% year-over-year increase. This segment brought in $3.4 billion in revenue in Q3 2025, up 27% from the prior year, achieving a segment gross margin of 31%.

Here's a quick look at the capacity of the core hardware components as of Q2 2025 deployments:

Product	Capacity/Unit	Q2 2025 Deployment (GWh)
Megapack	Up to 3 MWh	6.2 GWh
Powerwall	13.5 kWh	2.6 GWh
Powerpack	Roughly 210 kWh	0.8 GWh

The utility-scale Megapack 3, part of the new Megablock platform, can form a 20 MWh solution, boasting a site-level density of 248 MWh AC-per-acre. The cost efficiency is also improving; the average installed cost per kWh for a Megapack system fell to $290 in Q2 2025.

Potential for Future Autonomous Mobility via Robotaxi and CyberCab

The vision for fully autonomous mobility is materializing, albeit with shifting timelines. CEO Elon Musk announced that production for the purpose-built Cybercab-a vehicle with no steering wheel or pedals-is targeted to begin in April 2025 at the Austin factory, aiming for an annual output of 2-3 million units with a 10-second cycle time. The Cybercab is designed with only 80 structural parts, compared to the Model Y's 200+. For immediate deployment, the company scaled back its goal for unsupervised Robotaxi service to launching in eight to 10 U.S. metro areas within the next two months (from late October 2025). The initial rollout, which began around June 2025 in Austin, utilized existing Model Y vehicles running the latest FSD software.

Access to the World's Largest, Most Reliable Fast-Charging Network

The Supercharger network remains a significant moat, expanding aggressively. As of November 2025, Tesla operates over 75,000 Supercharger stalls across more than 7,800 sites globally. In Q3 2025 alone, the company added 3,589 new stalls, an increase of 27% year-over-year, with a quarterly throughput of approximately 1.8 TWh of energy.

The network is also getting faster and more accessible:

• V4 Superchargers enable charging speeds up to 500 kW for passenger vehicles.
• V4 capacity can climb to 1.2 MW per stall for the Tesla Semi.
• Almost two-thirds (or 65%) of the stalls are open to non-Tesla EVs.
• The anticipated cost for a new V4 stall in the U.S. may drop to less than $40,000, down from the $40-45k range for V3.

Finance: draft 13-week cash view by Friday.

Tesla, Inc. (TSLA) - Canvas Business Model: Customer Relationships

Direct-to-consumer sales model via online orders and company showrooms

Tesla, Inc. vehicle deliveries for the first half of 2025 totaled over 718,000 units (Q1: over 336,000; Q2: over 384,000). The FactSet consensus estimate for full-year 2025 deliveries was 1.66 million electric vehicles.

The company sold 86,700 China-made electric vehicles in November 2025, which was 10% more than November 2024. The revamped Model Y was launched in the U.S. market in March 2025.

Digital, low-touch service model with mobile service and remote diagnostics

Tesla's mobile service program sees technicians perform routine maintenance and minor repairs at the customer's location. Mobile service units handle 80% of repairs on-site.

High-engagement community and social media interaction

Tesla brand loyalty as of mid-2025 stood at 52.1%, down from approximately 67% in 2022-2023. Tesla fuel-type loyalty as of mid-2025 was 68.9%.

In 2022, the referral program contributed to 10% of new sales.

Subscription-based services for FSD and premium connectivity

The total paid Full Self-Driving (FSD) customer base represented approximately 12% of the existing fleet as of the third quarter of 2025. Tesla boasts over 1 million FSD-equipped vehicles as of mid-2025.

FSD (Supervised) software costs $8,000 outright or $99 per month as of late 2025.

The FSD take rate for the broader fleet has climbed to the teens from single-digit percentages.

For newer Model S and Model X buyers, the outright purchase take rate for FSD was 50-60% before the mandatory inclusion in the Luxe Package.

The FSD V14 update achieved a 30% improvement in intervention rates compared to V13, as shared in the Q3 2025 update.

The company reported a 15% rise in software-related income in its Q3 2025 earnings call.

FSD-related revenue in Q3 2025 was lower than the $326 million recorded in the same period of 2024.

Analysts forecast that recurring FSD revenue could contribute over $1 billion annually by 2026.

Metric	Value/Rate (as of late 2025)	Context/Period
Total Paid FSD Customer Base	12% of existing fleet	Q3 2025
FSD Outright/Subscription Price	$8,000 / $99 per month	Late 2025 Pricing
Model S/X FSD Purchase Take Rate	50-60%	Pre-Luxe Package
Broader Fleet FSD Take Rate	In the teens	Late 2025
FSD V14 Intervention Improvement vs V13	30%	Q3 2025 Update
Software-Related Income Growth	15% increase	Q3 2025
FSD Revenue (Q3 2024)	$326 million	Q3 2024 Benchmark

The company's total revenue for the third quarter of 2025 was $28.1 billion.

The goal for the proposed $1 trillion pay package includes hitting 10 million FSD subscriptions by 2035.

The new vehicle rental program offers flexible durations from three to seven days.

Tesla, Inc. (TSLA) - Canvas Business Model: Channels

You're looking at how Tesla, Inc. gets its products and services in front of customers, which is a mix of direct control and massive infrastructure investment. This approach is key to their entire sales and ownership experience.

Company-owned physical showrooms and galleries globally

Tesla relies on a direct-to-consumer model, bypassing traditional independent dealerships. This channel is where customers see, test drive, and take delivery of vehicles. While specific, up-to-the-minute figures for showrooms and galleries alone as of late 2025 aren't explicitly separated in the latest reports, the combined physical footprint is substantial. As of the end of fiscal year 2024, Tesla operated over 1,300 stores and service locations globally. This physical presence is critical for brand experience and initial customer touchpoints, even as transaction volumes shift.

Direct online sales platform for vehicles and energy products

The primary transaction channel for most sales is the direct online platform. Customers configure and order vehicles, Powerwalls, and other energy products entirely through the Tesla website or app. This digital channel allows for rapid price adjustments and direct communication of product availability, though specific revenue or volume percentages attributed solely to online sales for 2025 aren't broken out in the most recent public filings.

Global Supercharger network for charging and brand exposure

The Supercharger network functions as a critical channel for enabling long-distance travel and reinforcing brand loyalty. As of the third quarter of 2025, Tesla operated 7,753 DC fast-charging stations worldwide, comprising 73,817 connectors (stalls). By November 2025, some reports place the network at about 7,900 stations with over 75,000 connectors. The latest V4 hardware supports peak charging rates up to 500 kW for passenger vehicles and up to 1.2 MW for the Tesla Semi. This network is also increasingly a channel for non-Tesla revenue as it opens to other brands.

Dedicated mobile service fleet and fixed service centers

Service delivery is a two-pronged channel: fixed service centers and the mobile fleet. The fixed centers handle more complex repairs, while the mobile fleet brings service directly to the customer. By the end of fiscal year 2024, the dedicated mobile service fleet had grown to over 1,900 vehicles, designed to handle a high volume of routine repairs conveniently. The fixed service locations, which are included in the 1,300+ total locations as of the end of fiscal year 2024, support the mobile units and handle major work.

Here's the quick math on the physical and charging infrastructure scale:

Channel Component	Metric	Latest Reported Number (as of late 2025 or closest)
Fixed Sales/Service Locations	Total Count (End of FY 2024)	Over 1,300
Mobile Service Fleet	Total Vehicle Count (End of FY 2024)	Over 1,900 vehicles
Supercharger Network	Total Stations (Q3 2025)	7,753 stations
Supercharger Network	Total Connectors/Stalls (Q3 2025)	73,817 connectors
Supercharger Network	Peak Power (V4 Passenger Vehicle)	500 kW
Supercharger Network	Peak Power (V4 Tesla Semi)	1.2 MW

The growth in energy deployments also uses these channels, with 12.5 GWh of storage deployed in Q3 2025.

The physical and digital channels work together to support the entire product lifecycle:

• Physical Showrooms: Initial product viewing and test drives.
• Online Platform: Primary point of sale for vehicles and energy products.
• Supercharger Network: Essential post-sale infrastructure support.
• Service Fleet/Centers: Maintenance and repair support.

Tesla, Inc. (TSLA) - Canvas Business Model: Customer Segments

You're looking at the core customer groups for Tesla, Inc. (TSLA) as of late 2025, based on the latest available delivery and deployment figures from the third quarter of 2025. It's clear the business is heavily weighted toward the mass market, but the other segments are showing significant growth momentum.

High-end consumers and early technology adopters (Cybertruck, Model S/X)

This segment, comprising the Model S, Model X, and the Cybertruck, represents the premium and niche end of the automotive business. Honestly, these models are now a small fraction of the total volume, but they carry the brand's halo effect.

In Q3 2025, deliveries for Model S, Model X, and Cybertruck combined totaled 15,933 units. That was only about 3% of the total vehicle deliveries for the quarter. To give you a specific example of the split, the Cybertruck alone accounted for 5,385 units sold in the US during Q3 2025. For context, in Q2 2025, the older models (S/X) made up just 1.6% of total sales, amounting to 6,394 units. This group is definitely the enthusiast and high-margin buyer, but they aren't driving the volume.

Mass-market EV buyers globally (Model 3/Y Standard)

This is where the overwhelming majority of Tesla's business volume lies. The Model 3 and Model Y are the workhorses, especially with the introduction of the Standard versions designed for cost efficiency.

The sheer scale here is what matters for the top-line numbers. For Q3 2025, the Model 3 and Model Y deliveries hit 481,166 units globally. That single group represented approximately 97% of all vehicles delivered that quarter. Even in the softer Q2 2025, these two models accounted for 373,728 units, or 97.3% of the total. The Model Y continues to be a sales leader, with an estimated 114,897 units sold in the US in Q3 2025 alone.

Here's a quick comparison of the volume drivers:

Metric	Model 3/Y (Q3 2025)	Other Models (Q3 2025)
Production Units	435,826	11,624
Deliveries	481,166	15,933
% of Total Deliveries	~97%	~3%

Commercial and utility-scale energy storage providers (Megapack, Megablock)

The Energy segment is a fast-growing customer base, primarily utility companies and large commercial operators buying Megapack systems. This area boasts 30%+ gross margins.

Tesla deployed 12.5 GWh of energy storage products in Q3 2025, which was an 81% year-over-year increase from the 6.9 GWh delivered in Q3 2024. The revenue from this segment was substantial, bringing in $3.4 billion in Q3 2025, compared to $21.2 billion from the automotive segment in the same period. For the utility-scale market specifically, Tesla was ranked the 3rd leading supplier for global BESS cell shipments in the first three quarters of 2025, with total shipments reaching 252.5 GWh in that period. Furthermore, the new Megablock solution is designed to be a 20 MWh system using four Megapack 3 units.

Fleet operators and future Robotaxi network participants

This segment is currently nascent but has the highest projected future revenue potential, centered around the autonomous ride-hailing service. You should note that the actual operational fleet is still small as of late 2025, but the targets are aggressive.

CEO Elon Musk stated the goal is to have Robotaxi service available to half the population of the US by the end of 2025, subject to regulatory approvals. Deutsche Bank estimates the fleet could reach as many as 1,500 robotaxis by year-end 2025, ramping up from an estimated current base of 150 to 200 autonomous vehicles. The plan targeted 1,000 vehicles in the Bay Area and 500 or more in Austin by the end of the year. The software supporting this, FSD 13.2, is targeting a rollout to 100,000 vehicles by year-end. The projected fare for this service is between $0.30-$0.40 per mile.

Key near-term metrics for this customer group include:

• Projected year-end 2025 Robotaxi fleet size: 1,500 vehicles.
• Targeted expansion fleet size by Q4 2025: 10,000 units.
• Current operational fleet estimate (late 2025): 150 to 200 AVs.
• Projected Robotaxi revenue per mile: $0.30-$0.40.

Finance: draft 13-week cash view by Friday.

Tesla, Inc. (TSLA) - Canvas Business Model: Cost Structure

You're looking at the expense side of the ledger for Tesla, Inc. (TSLA) as of late 2025, and it's clear that growth demands serious capital. The cost structure is dominated by massive, forward-looking investments rather than just keeping the lights on for current sales.

Significant Capital Expenditure (CapEx)

Capital spending remains a huge drain, though the forecast has been adjusted downward from earlier expectations. Management now projects capital expenditures in 2025 to be around $9 billion, a reduction from previous guidance of over $10 billion, and below the average analyst estimate of $10.16 billion for the year. This spending is spread across developing and ramping new products, building or ramping manufacturing facilities on three continents, piloting new battery cell technologies, expanding the Supercharger network, and investing in autonomy and AI training products. For context, the company's CapEx for the period ending December 31, 2024, was $2.78 billion, showing the significant step-up planned for the current fiscal year. Still, some analyses projected CapEx to reach $10 billion in 2025 before a slight decrease. Here's the quick math on the recent CapEx trajectory:

Metric	Value/Projection	Source Context
Projected 2025 CapEx (Management)	Around $9 billion	Cybercab manufacturing, semi production, and AI infrastructure build-out
Previous 2025 CapEx Guidance	Over $10 billion	Before July 2025 revision
Analyst Estimate for 2025 CapEx	$10.16 billion	Average estimate
CapEx for Period Ending Dec 31, 2024	$2.78 billion	Reflecting prior investment levels

High Cost of Goods Sold (COGS)

The cost of making the vehicles and energy products is under pressure, largely due to raw materials. The cost of sales for vehicles spiked 61% Year-over-Year (YoY), which translated to an increase of nearly $5 billion in the third quarter of a recent year, driven by rising commodity costs. Battery cell procurement is a major component here; key raw materials like cobalt, lithium, and nickel represent about a third of the total costs of a battery cell. To counter this, Tesla is heavily investing in its own battery production, such as the joint battery cell manufacturing plant with Panasonic, a $4 billion project that faced cost increases. The shift in cathode material chemistry, for example, from NCA to NCM, is partly driven by the fact that manganese is significantly cheaper than aluminum-almost incomparable.

Operating Expenses and Compensation

Operating expenses reflect the intense focus on future technology, which compresses current profitability. In the third quarter of fiscal 2025, the operating margin was down 5 percentage points YoY to 5.8%. This compression stems from several areas:

• Increased restructuring costs.
• Significant spending on AI chip design efforts.
• Rising legal expenses.
• Increasing compensation packages.

Stock-based compensation is a notable line item; one analyst noted that Tesla dilutes its shareholders at about 3.6% per year, a rate not offset by share buybacks. Furthermore, the potential cost associated with the CEO's new performance award, if all targets are met, is an unprecedented potential liability, aiming for nearly $7.5 trillion in shareholder value creation over the vesting period, though this is tied to massive future performance milestones.

Continuous Investment in Expansion and Efficiency

The CapEx figures directly fund the continuous push for scale and efficiency. The investment supports the expansion of Gigafactories across three continents, which is essential for meeting global demand and ultimately reducing per-unit production costs. The goal is to improve supply chain efficiency through vertical integration, especially in battery manufacturing. For instance, one key battery plant is projected to increase US production capacity by 60 percent by March 2027. This aggressive build-out is intended to stabilize COGS by 2026 as new production technologies come online.

Supercharger Network Costs

Costs associated with the Supercharger network are factored into the overall capital spending plans. This includes the capital outlay for the build-out of new charging locations globally, as well as ongoing maintenance expenses to keep the network operational and reliable for the growing fleet. Specific 2025 dollar amounts allocated solely to the Supercharger network build-out and maintenance are typically bundled within the broader CapEx guidance.

Finance: draft 13-week cash view by Friday.

Tesla, Inc. (TSLA) - Canvas Business Model: Revenue Streams

The Revenue Streams component of Tesla, Inc.'s Business Model Canvas is built upon several distinct, yet increasingly interconnected, sources of income as of late 2025. The core remains vehicle sales, but the growth trajectory is heavily influenced by energy products and software monetization.

The primary revenue components for Tesla, Inc. in the third quarter of 2025 were:

• Automotive sales revenue, totaling $20.36 billion in Q3 2025
• Energy Generation and Storage sales, reaching $3.42 billion in Q3 2025
• Services and Other revenue (Supercharging, maintenance, insurance) at $3.48 billion in Q3 2025
• Sales of Automotive Regulatory Credits, which were $417 million in Q3 2025

The Full Self-Driving (FSD) software component represents a critical, high-margin revenue opportunity, though its reported quarterly revenue recognition can fluctuate based on prior period sales and subscription adoption rates.

Here's a quick look at the key revenue figures from the third quarter of 2025, showing the relative scale of each segment:

Revenue Stream	Q3 2025 Amount
Automotive Sales Revenue	$20.36 billion
Energy Generation and Storage Sales	$3.42 billion
Services and Other Revenue	$3.48 billion
Automotive Regulatory Credits Sales	$417 million

Focusing specifically on the software monetization aspect, the Full Self-Driving (FSD) stream is characterized by its pricing structure and user base metrics:

• Tesla reported over 1.2 million active FSD subscriptions in Q3 2025.
• Only about 12% of the existing fleet are paid FSD customers as of the Q3 2025 earnings call.
• The one-time purchase price for FSD (Supervised) in the US market is $8,000.
• The monthly subscription option for FSD is priced at $99 per month.
• FSD-related revenue for Q3 2025 was reported to be lower than the $326 million recognized in the same period of 2024.

The Energy Generation and Storage segment showed significant year-over-year growth, with its revenue surging approximately 44% compared to Q3 2024, driven by record deployments of energy storage products like Megapack and Powerwall.