Ziff Davis, Inc. (ZD): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el ámbito dinámico de los medios y tecnología digitales, Ziff Davis, Inc. (ZD) se destaca como una potencia de innovación, navegando estratégicamente el complejo panorama de la creación de contenido, la publicidad digital y las ideas tecnológicas. Al aprovechar un modelo de negocio sofisticado que entrea segmentos.

Ziff Davis, Inc. (ZD) - Modelo de negocios: asociaciones clave

Plataformas tecnológicas

Ziff Davis mantiene asociaciones estratégicas con plataformas tecnológicas líderes:

Pareja	Detalles de la asociación	Valor de colaboración anual
Microsoft Azure	Infraestructura en la nube y soluciones empresariales	$ 12.4 millones
Plataforma en la nube de Google	Servicios de análisis de datos y aprendizaje automático	$ 8.7 millones
Servicios web de Amazon	Recursos informáticos de alojamiento y escalable	$ 15.2 millones

Redes de publicidad digital

Las asociaciones clave de publicidad digital incluyen:

• Administrador de anuncios de Google
• La mesa de comercio
• AppNexus
• Xandr

Red publicitaria	Participación programática de ingresos publicitarios
Administrador de anuncios de Google	47.3%
La mesa de comercio	22.6%
AppNexus	18.9%

Socios de distribución de contenido

Asociaciones de red de sindicación y distribución:

• Noticias de Apple
• Flipboard
• De alimentación
• SmartNews

Inversiones estratégicas de medios y tecnología

Socio de inversión	Monto de la inversión	Enfoque de asociación
Publicaciones avanzadas	$ 45 millones	Desarrollo de la tecnología de medios
Insight Partners	$ 67.5 millones	Escala de medios digitales

Proveedores de computación y alojamiento de la nube

Proveedor	Gasto de alojamiento anual	Nivel de servicio
Espacio	$ 6.3 millones	Alojamiento dedicado por empresas
Digitalocean	$ 4.1 millones	Infraestructura de nube escalable
Linodo	$ 3.7 millones	Servicios en la nube centrados en el desarrollador

Ziff Davis, Inc. (ZD) - Modelo de negocio: actividades clave

Creación y publicación de contenido de medios digitales

Ziff Davis opera múltiples propiedades de medios digitales con el siguiente volumen de contenido:

Propiedad digital	Volumen de contenido mensual	Visitantes únicos
Pcmag.com	450 artículos/mes	12.3 millones
Compatible	250 artículos/mes	8.7 millones
Encender	500 artículos/mes	18.5 millones

Ventas y gestión publicitaria en línea

Métricas de ingresos publicitarios para 2023:

• Ingresos de publicidad digital total: $ 423.6 millones
• Ventas de anuncios programáticos: 68% de los ingresos totales
• Tasas promedio de CPM: $ 12.50

Revisión y comparación del producto tecnológico

Rendimiento de la plataforma de revisión del producto:

Categoría de revisión	Revisiones totales	Tráfico mensual promedio
Electrónica de consumo	3,200	5.4 millones
Software	1,800	3.2 millones
Hardware de juego	1,500	4.1 millones

Desarrollo de soluciones de marketing digital

Métricas de plataforma de tecnología de marketing:

• Soluciones de tecnología de marketing total: 12
• Inversión anual de I + D: $ 45.2 millones
• Base de clientes empresariales: 1.287 clientes

Adquisición de software y plataforma digital

Detalles de adquisición recientes:

Empresa adquirida	Fecha de adquisición	Precio de compra
Grupo de medios de Ziff	2021	$ 85.4 millones
Lógica	2022	$ 22.6 millones
Ofertas.com	2023	$ 41.3 millones

Ziff Davis, Inc. (ZD) - Modelo de negocio: recursos clave

Extensa cartera de contenido de medios digitales

Ziff Davis posee múltiples marcas de medios digitales con un alcance de audiencia específico:

Marca	Visitantes únicos mensuales	Enfoque de contenido primario
PCMAG	23.4 millones	Revisiones tecnológicas
Encender	37.6 millones	Contenido de videojuego
Compatible	15.2 millones	Cultura digital

Fuerte reputación de marca en periodismo tecnológico

Métricas de credibilidad de la marca:

• PCMAG Readers 'Choice Awards: 15 años consecutivos
• Puntuación promedio de la confianza de la marca: 8.7/10
• Equipo editorial con más de 250 periodistas de tecnología

Tecnología de publicidad digital patentada

Infraestructura de publicidad digital:

Tecnología	Capacidad	Impacto anual de ingresos
Plataforma de anuncios programáticos	Licitación en tiempo real	$ 127.3 millones
Sistema de orientación de audiencia	Segmentación demográfica	$ 84.6 millones

Fuerza laboral editorial y técnica calificada

Composición de la fuerza laboral:

• Total de empleados: 1.243
• Personal editorial: 412
• Personal técnico: 356
• Promedio de la tenencia del empleado: 5.7 años

Infraestructura de plataforma digital robusta

Detalles de la infraestructura técnica:

Componente de infraestructura	Especificación	Costo de mantenimiento anual
Alojamiento en la nube	Redundancia de múltiples regiones	$ 18.4 millones
Red de entrega de contenido	99.99% de tiempo de actividad	$ 7.2 millones

Ziff Davis, Inc. (ZD) - Modelo de negocio: propuestas de valor

Información integral del producto tecnológico

Ziff Davis proporciona información detallada de productos tecnológicos a través de múltiples plataformas digitales:

Plataforma	Visitantes únicos mensuales	Categorías de contenido
Pcmag.com	12.4 millones	Hardware, revisiones de software
Ign.com	55.2 millones	Productos de juego, reseñas
Compatible	8.6 millones	Tendencias tecnológicas, gadgets

Insights de la industria tecnológica autorizada de alta calidad

Ziff Davis genera ideas de la industria a través de:

• Informes anuales de investigación de mercado de tecnología
• Análisis editorial de expertos
• Cobertura de conferencia de tecnología especializada

Soluciones publicitarias digitales específicas

Segmento publicitario	Ingresos anuales	Alcance del mercado
Publicidad tecnológica	$ 187.3 millones	Global B2B/B2C Tech Audience
Publicidad programática	$ 92.6 millones	Orientación de precisión

Revisiones y recomendaciones de productos de confianza

Métricas de revisión de productos:

• Más de 15,000 revisiones integrales de productos
• 98.7% Calificación de fideicomiso de lector
• Profundidad de revisión promedio: 2.500 palabras

Contenido de medios digitales diversos en múltiples plataformas

Plataforma de medios	Contenido vertical	Compromiso mensual
Encender	Juegos, entretenimiento	225 millones de opiniones mensuales globales
Compatible	Tecnología, cultura	42 millones de visitas mensuales
PCMAG	Tecnología, revisiones de productos	38 millones de visitas mensuales

Ziff Davis, Inc. (ZD) - Modelo de negocios: relaciones con los clientes

Recomendaciones de contenido digital personalizado

Ziff Davis utiliza algoritmos de recomendación avanzados en sus plataformas digitales:

Plataforma	Cobertura de recomendación	Tasa de participación del usuario
Encender	82% de las recomendaciones de contenido	37.4% Tasa de clics
PCMAG	75% de las revisiones de productos	29.6% de tasa de interacción

Participación comunitaria a través de foros y comentarios

Métricas de interacción comunitaria:

• Usuarios totales de foro activo: 1.2 millones
• Interacciones mensuales de comentarios: 456,000
• Tiempo promedio de participación del usuario: 12.3 minutos por sesión

Interacción directa del usuario a través de canales de redes sociales

Estadísticas de compromiso de las redes sociales:

Plataforma	Seguidores	Interacciones diarias promedio
Gorjeo	2.7 millones	89,000
Instagram	1.5 millones	62,000
Facebook	3.2 millones	104,000

Acceso a contenido basado en suscripción

Rendimiento del modelo de suscripción:

• Suscriptores digitales totales: 687,000
• Ingresos de suscripción mensuales promedio: $ 8.7 millones
• Tasa de retención de suscripción anual: 64.3%

Plataformas de atención al cliente receptivas

Métricas de rendimiento de soporte al cliente:

Canal de soporte	Tiempo de respuesta	Tasa de resolución
Chat en vivo	12 minutos	92%
Soporte por correo electrónico	24 horas	87%
Soporte telefónico	8 minutos	95%

Ziff Davis, Inc. (ZD) - Modelo de negocios: canales

Sitios web

Ziff Davis opera múltiples plataformas digitales de alto tráfico:

Sitio web	Visitantes únicos mensuales	Ranking global de Alexa
Pcmag.com	15.2 millones	1,247
Mashable.com	8.7 millones	2,456
Ign.com	22.5 millones	879

Aplicaciones móviles

La cartera de aplicaciones móviles de Ziff Davis incluye:

• Aplicación móvil IGN: 6.3 millones de usuarios mensuales activos
• Aplicación PCMAG: 2.1 millones de descargas
• Aplicación Mashable: 1.8 millones de descargas

Boletines por correo electrónico

Hoja informativa	Recuento de suscriptores	Tarifa de apertura
PCMAG diariamente	1.2 millones	27.5%
IGN INSIDER	850,000	32.1%

Plataformas de redes sociales

Plataforma	Seguidores/suscriptores
Twitter (ign)	5.4 millones
Facebook (PCMAG)	3.2 millones
Instagram (Mashable)	2.7 millones

Redes de publicidad digital

Alcance de publicidad programática:

• Impresiones de anuncios mensuales: 1.200 millones
• Tasa promedio de CPM: $ 4.75
• Ingresos publicitarios: $ 186 millones en 2023

Ziff Davis, Inc. (ZD) - Modelo de negocios: segmentos de clientes

Entusiastas de la tecnología

A partir de 2024, Ziff Davis apunta a aproximadamente 45 millones de entusiastas mensuales de tecnología activa en sus plataformas digitales.

Demográfico	Métricas clave
Rango de edad	25-45 años
Consumo anual de contenido digital	712 horas por usuario
Ingresos promedio	$ 98,500 por año

Consumidores de medios digitales

Ziff Davis alcanza los 78 millones de consumidores de medios digitales únicos mensualmente en su red.

• PCMAG.com: 22 millones de visitantes mensuales
• Ign.com: 35 millones de visitantes mensuales
• Mashable.com: 21 millones de visitantes mensuales

Propietarios de negocios pequeños y medianos

Ziff Davis atiende a aproximadamente 1,2 millones de pequeños y medianos propietarios de negocios a través de contenido digital dirigido y soluciones publicitarias.

Segmento de negocios	Tasa de compromiso
Technology Decision tomadores	68% de compromiso
Buscadores de transformación digital	52% de compromiso

Compradores de productos tecnológicos

Ziff Davis influye anualmente en 3,6 millones de decisiones de compra de productos tecnológicos.

• Influencers de compra de hardware: 1.8 millones
• Influencers de compra de software: 1.2 millones
• Compradores electrónicos de consumo: 600,000

Profesionales de publicidad digital

Ziff Davis ofrece soluciones publicitarias a 85,000 profesionales de marketing digital.

Segmento publicitario	Ingresos anuales
Publicidad programática	$ 42.3 millones
Publicidad directa de campaña	$ 28.7 millones

Ziff Davis, Inc. (ZD) - Modelo de negocio: Estructura de costos

Creación de contenido y gastos editoriales

Para el año fiscal 2023, Ziff Davis reportó $ 87.3 millones en gastos de contenido y editorial en sus propiedades de medios digitales.

Categoría de gastos	Costo anual
Salarios de personal editorial	$ 52.6 millones
Producción de contenido independiente	$ 18.7 millones
Licencias de contenido	$ 16 millones

Mantenimiento y desarrollo de la plataforma digital

Ziff Davis invirtió $ 64.2 millones en tecnología e infraestructura de plataformas digitales en 2023.

• Hosting en la nube y costos del servidor: $ 22.5 millones
• Desarrollo de software: $ 27.3 millones
• Actualizaciones de ciberseguridad y tecnología: $ 14.4 millones

Gastos de marketing y ventas

Los gastos totales de marketing y ventas para 2023 fueron de $ 143.6 millones.

Canal de marketing	Gasto
Publicidad digital	$ 76.9 millones
Compensación del equipo de ventas	$ 41.2 millones
Marketing de eventos	$ 25.5 millones

Inversiones de infraestructura tecnológica

Ziff Davis asignó $ 95.7 millones por infraestructura tecnológica en 2023.

• Actualizaciones del centro de datos: $ 38.6 millones
• AI y tecnologías de aprendizaje automático: $ 33.2 millones
• Infraestructura de red: $ 23.9 millones

Compensación y beneficios de los empleados

La compensación total de los empleados para 2023 alcanzó los $ 218.4 millones.

Componente de compensación	Costo anual
Salarios base	$ 156.3 millones
Bonos de rendimiento	$ 37.5 millones
Atención médica y beneficios	$ 24.6 millones

Ziff Davis, Inc. (ZD) - Modelo de negocios: flujos de ingresos

Ingresos publicitarios digitales

Ziff Davis informó ingresos por publicidad digital de $ 542.3 millones en 2023.

Plataforma publicitaria	Ingresos ($ M)
Publicidad de pcmag.com	187.6
Publicidad IGN	156.9
Publicidad mashable	84.2

Servicios de suscripción de contenido

Los ingresos por suscripción totalizaron $ 328.7 millones en 2023.

• Pcmag.com Subscripción digital: $ 89.5 millones
• Membresía de IGN Premium: $ 124.3 millones
• Suscripción de extrema tecnología: $ 42.6 millones
• Otras suscripciones digitales: $ 72.3 millones

Comisiones de marketing de afiliación

El marketing de afiliados generó $ 214.6 millones en 2023.

Canal afiliado	Ingresos de la Comisión ($ M)
Recomendaciones de productos	98.7
Enlaces de compra de tecnología	76.4
Referencias de productos de juego	39.5

Licencias de revisión de productos de tecnología

Los ingresos por licencias alcanzaron los $ 97.3 millones en 2023.

• Licencias de informes de tecnología empresarial: $ 42.6 millones
• Consumer Electronics Review Licensing: $ 54.7 millones

Monetización de la plataforma digital

Los ingresos totales de la plataforma digital fueron de $ 276.4 millones en 2023.

Plataforma	Ingresos ($ M)
Plataformas de compras de comparación	112.8
Comisiones del mercado digital	86.5
Plataformas de contenido patrocinadas	77.1

Ziff Davis, Inc. (ZD) - Canvas Business Model: Value Propositions

You're looking at the core value Ziff Davis, Inc. delivers across its portfolio, which is clearly segmented and quantified by late 2025 performance metrics. The company's strategy centers on owning high-authority digital properties and essential infrastructure data tools.

Trusted, vertical-specific content and product reviews (PCMag, CNET)

The content value proposition is supported by the financial performance of the underlying segments. Ziff Davis, Inc. reported total revenues of $363.7 million for the third quarter of 2025, marking its fifth consecutive quarter of revenue growth, up nearly 3% year-over-year from $353.6 million in Q3 2024. The CEO specifically highlighted strong performance from CNET in Q3 2025. The company is exploring transactions because management believes every division should command a multiple higher than the current Ziff Davis, Inc. multiple.

The breadth of this content ecosystem is vast, touching on high-growth sectors:

• Health and Wellness segment revenue grew 13% year-over-year in Q3 2025.
• Three out of Ziff Davis, Inc.'s five reportable segments grew revenue in Q3 2025.
• The company has deployed over $3 billion of capital on Mergers and Acquisitions (M&A) to build this portfolio.

High-accuracy internet performance data (Ookla Speedtest)

Ookla, a Ziff Davis, Inc. company, provides the definitive measure of connectivity, underpinning its value proposition with massive, real-time data sets. This data is used by operators, governments, and regulators to drive network advancements.

Metric	Data Point	Context/Timeframe
Consumer-initiated Tests Taken	55B+	To date (as of late 2025)
Global Testing Servers	15K+	To date (as of late 2025)
App Installs	600MM+	To date (as of late 2025)
Data Availability	200+	Countries
States Meeting 100/20 Mbps FCC Standard	38 (plus D.C.)	1H 2025 (up from 22 in 2H 2024)
US Top Mobile Connectivity Score	79.95	Q1-Q2 2025 (T-Mobile)

The data's impact is measurable in regulatory and consumer contexts. For instance, the number of U.S. states where 60% or more of Speedtest users achieved the FCC's minimum fixed broadband standard jumped from 22 in the second half of 2024 to 38 in the first half of 2025. This shows the direct utility of the data for monitoring broadband progress.

Targeted performance marketing for advertisers

The value here is the ability to connect advertisers with highly engaged, vertical-specific audiences, evidenced by the overall financial health and segment performance. The company's strong cash generation supports ongoing capital allocation strategies, including share repurchases.

Key financial indicators supporting the platform's value:

• Q3 2025 Adjusted diluted EPS was $1.76, an increase of over 7% year-over-year.
• Free Cash Flow for Q3 2025 was $108.2 million, a 35% increase from the prior year period.
• Trailing 12 months Free Cash Flow as of the end of Q3 2025 was $261.2 million.
• The operating margin improved to 7.8% in Q3 2025, compared to -8.3% in Q3 2024.

The company reaffirmed its fiscal year 2025 guidance for total revenues at $1.47 billion at the midpoint.

Essential B2B tools for IT and Wi-Fi professionals (Ekahau)

Ekahau, part of the Ookla family of brands, delivers enterprise solutions for network planning and optimization. While specific Ekahau revenue isn't broken out, its value is tied to the broader B2B connectivity intelligence space, which is seeing market acceleration. The worldwide Enterprise Networking market saw 12% revenue growth in Q2 2025, fueled by enterprise projects and Wi-Fi 7 upgrades, suggesting a strong environment for Ekahau's professional tools.

Ekahau's value proposition is rooted in providing actionable insights for network lifecycle management, including Wi-Fi Planning & Optimization and Network Testing.

Diversified exposure across high-growth sectors: Health, Tech, Gaming

Ziff Davis, Inc. mitigates risk through diversification, though some areas face headwinds. The company's portfolio spans multiple verticals, which helps stabilize overall performance.

Segment	Q3 2025 Revenue YoY Change	Q3 2025 Adjusted EBITDA YoY Change
Health and Wellness	+13%	+18%
Cybersecurity and Martech	Return to Growth	Not specified
Tech and Shopping	-2%	Not specified

The decline in the Tech and Shopping segment was specifically attributed to the wind down of game publishing activities. Finance: draft 13-week cash view by Friday.

Ziff Davis, Inc. (ZD) - Canvas Business Model: Customer Relationships

You're looking at how Ziff Davis, Inc. manages its diverse user base, which spans from individual consumers reading gaming news to large B2B tech decision-makers. The relationship strategy is clearly segmented to match the value proposition for each group.

Automated self-service for digital subscriptions is the expected path for many of Ziff Davis, Inc.'s digital media consumers, especially the younger demographic that prefers digital interaction. While specific digital subscription counts aren't public, the revenue stream shows movement: Subscription and licensing revenue reached $149 million in the second quarter of 2025, marking a 5.0% increase year-over-year for that period. This suggests that the automated digital offering is finding traction, though the first quarter of 2025 saw a slight dip to $146 million (a 2.0% decline YoY). Honestly, keeping these digitally-savvy subscribers engaged requires constant value delivery, as nearly half (47%) of consumers believe subscriptions give them access to a certain lifestyle.

For the B2B side, which includes segments like Cybersecurity & Martech and the Spiceworks community, Ziff Davis, Inc. deploys dedicated sales teams for large B2B enterprise contracts. This high-touch approach is necessary for complex, high-value offerings. The Cybersecurity & Martech segment, for example, generated $67.3 million in revenue in the first quarter of 2025, even while facing a challenging 10.8% revenue decline that quarter, indicating the sales cycle for these contracts is significant and requires direct management. The need for specialized sales talent is underscored by the fact that 57% of senior tech leaders found hiring skilled IT talent challenging in 2025.

Community engagement and user-generated content (IGN, Spiceworks) form the backbone of trust for many Ziff Davis, Inc. properties. Spiceworks, for instance, leverages its community to power marketing solutions, boasting an 18MM Global Audience as of early 2023 and over 80MM+ Verified Tech Contacts across its platform. This user-generated content ecosystem is critical, as Gen Z and millennials, who are major consumers of digital media, prefer this content over traditional media. The annual 2025 State of IT Report, a product of this community engagement, provides data points like 43% of businesses planning to increase IT staff in 2025.

The direct-to-consumer relationships for digital media brands are primarily monetized through advertising on owned and operated (O&O) properties. Management noted that 35% of the company's total revenues come from ads on its O&O web traffic. Furthermore, about 40% of that O&O advertising revenue is derived specifically from search placements. This direct relationship gives Ziff Davis, Inc. control over inventory and audience data, differentiating it from purely programmatic competitors. The Health & Wellness vertical, a key D2C-facing segment, generated $82.5 million in advertising revenue in the second quarter of 2025.

Finally, high-touch, consultative relationships for major advertising partners are essential for securing the largest ad spend. Advertising and performance marketing revenue was a massive $197 million in the second quarter of 2025, representing a 15.5% year-over-year surge. This level of spend requires dedicated account management and consultative selling, especially in high-growth areas like Health & Wellness, which saw its advertising revenue grow 15.7% in Q2 2025. The company's overall fiscal 2025 revenue guidance projects growth between $1.442 billion and $1.502 billion, showing the importance of these large partner relationships to the top line.

Here's a quick look at the key customer-facing financial metrics from the first half of 2025:

Metric Category	Specific Data Point	Value / Amount	Period / Context
Advertising Revenue	Total Advertising & Performance Marketing Revenue	$197 million	Q2 2025
Advertising Revenue	Health & Wellness Advertising Revenue	$82.5 million	Q2 2025
Advertising Revenue	Technology & Shopping Advertising Revenue	$78.8 million	Q2 2025
Subscription Revenue	Subscription & Licensing Revenue	$149 million	Q2 2025
Subscription Revenue	Subscription & Licensing Revenue	$146 million	Q1 2025
B2B Segment Revenue	Cybersecurity & Martech Revenue	$67.3 million	Q1 2025
Monetization Mix	Percentage of Total Revenue from O&O Web Traffic Ads	35%	As stated by Management
Monetization Mix	Percentage of O&O Ad Revenue from Search	40%	As stated by Management

The reliance on community data for B2B relationships is substantial, with Spiceworks reporting over 80MM+ Verified Tech Contacts. Also, remember that 73% of consumers report they will switch to a competitor after multiple bad experiences, so maintaining this high-touch/self-service balance is defintely critical for retention across all segments.

Finance: draft 13-week cash view by Friday.

Ziff Davis, Inc. (ZD) - Canvas Business Model: Channels

You're looking at how Ziff Davis, Inc. gets its products and services in front of customers as of late 2025. It's a mix of owned digital real estate, direct sales efforts for its B2B offerings, and media acquisitions designed to capture audience attention directly.

Owned and Operated (O&O) websites and apps

Ziff Davis, Inc. relies heavily on its portfolio of established digital properties, which include brands like CNET, Mashable, Lifehacker, and PC Mag, to drive traffic and monetize through advertising. For the third quarter of 2025, total revenues reached $363.7 million. The Advertising and Performance Marketing revenue stream saw a 5.9% year-over-year growth in Q3 2025.

Metric Category	Data Point	Value/Percentage
Total Revenue (Q3 2025)	Reported Quarterly Revenue	$363.7 million
O&O Web Traffic Monetization (Q2 2025)	Share of Total Revenue from O&O Ads	35%
O&O Web Traffic Monetization (Q2 2025)	Share of O&O Ad Revenue from Search	40%
Programmatic Advertising (Annualized Estimate)	Revenue Contribution	Less than $50 million
Advertising Segment Growth (Q3 2025)	Year-over-Year Growth	5.9%

Direct sales force for B2B software and large ad deals

For the Cybersecurity & Martech segment, which returned to revenue growth in Q3 2025, a direct sales approach is key for securing larger B2B contracts and enterprise-level advertising partnerships. While Ziff Davis, Inc.'s specific B2B sales force metrics aren't public, general industry benchmarks for private B2B SaaS in 2025 suggest an Average Deal Size reached $26,265. The Health & Wellness segment's advertising revenue, which benefits from brand partnerships, represented 42% of the total advertising business in Q2 2025.

Search engine optimization (SEO) for O&O traffic

SEO is a critical channel, as search traffic accounts for a significant portion of the revenue generated by the Owned and Operated sites. Specifically, about 40% of the 35% of total revenue derived from O&O web traffic ads comes directly from search. This focus on organic discovery helps Ziff Davis, Inc. maintain a more stable revenue base compared to reliance on purely programmatic channels.

Email newsletters and direct-to-inbox media (theSkimm)

The acquisition of theSkimm in March 2025 brought a strong direct-to-inbox channel into the portfolio, primarily housed within the Health & Wellness division. This channel focuses on direct audience engagement and premium subscription potential.

• Newsletter Subscribers: 5 million across six newsletters.
• Total Audience Across Platforms: Over 16 million.
• Highly Engaged Users (Super Users): 1 million activating regularly.
• Prior Subscriber Base: TheSkimm previously reported 7 million subscribers.

App stores for Ookla and other utility software

Utility software, such as that provided by Ookla, uses app stores as a primary distribution point. While specific revenue figures for app store downloads are not itemized in the latest reports, the Connectivity segment, which includes Ookla, is a key part of the overall business structure. The company's Subscription and Licensing revenue grew 2% year-over-year in Q3 2025. The performance of utility software often feeds into this subscription or licensing bucket.

Ziff Davis, Inc. (ZD) - Canvas Business Model: Customer Segments

You're looking at the different groups of people and businesses that Ziff Davis, Inc. (ZD) serves, which is key to understanding where their money comes from. The company clearly splits its focus between consumers and business clients, with advertising being a major common thread.

For the second quarter of 2025, Ziff Davis reported total revenues of $352.2 million, with advertising and performance marketing making up $197 million of that total. This shows that attracting eyeballs and clicks from consumers across their media properties is central to the business.

Here's a look at how the revenue broke down by the segments that serve these customer groups in Q2 2025:

Customer-Relevant Segment	Q2 2025 Revenue (in millions)	Year-over-Year Growth (Q2 2025)
Health & Wellness	$99.5	15.7%
Technology & Shopping	$80.8	11.3%
Connectivity	$57.4	14.2%
Gaming & Entertainment	$46.2	7.5%
Cybersecurity & Martech	$68.3	-0.9%

Consumers seeking product reviews and news are primarily served by the Health & Wellness, Technology & Shopping, and Gaming & Entertainment segments. The Health & Wellness segment was the largest contributor to revenue in Q2 2025 at $99.5 million. The Technology & Shopping segment, which includes CNET and RetailMeNot, brought in $80.8 million in Q2 2025.

B2B Enterprise clients, particularly those using software and data solutions from Ookla and Ekahau, fall under the Connectivity segment. This segment showed strong growth, with revenue reaching $57.4 million in Q2 2025, up 14.2% year-over-year.

Advertisers and performance marketers are a cross-segment customer base, but their spend is captured in the Advertising and Performance Marketing revenue line, which grew 15.5% to $197 million in Q2 2025. Pharma advertising was a key driver for the Health & Wellness segment's 15.7% growth.

IT professionals and small-to-midsize businesses are a core audience for the Cybersecurity & Martech segment, which generated $68.3 million in Q2 2025 revenue.

Digital media subscribers are a key part of the Subscription and Licensing revenue stream, which was $149 million in Q2 2025.

• Humble Bundle subscribers pay $14.99 monthly for Humble Choice in December 2025, with 5% of that membership fee going to charity.
• Ookla's data collection relies on over 11 million consumer-initiated tests conducted daily on Speedtest.
• In January 2025, Ookla data showed the median fixed internet download speed in the USA was 262.59 Mbps.
• For the nine months ended September 30, 2025, Ziff Davis reported total revenues of $1,044.6 million (calculated from Q3 revenue of $363.7M and $680.9M for the first six months).

If you're assessing the B2B side, remember that the Connectivity segment maintained a robust adjusted EBITDA margin of 47.3% in Q2 2025.

Ziff Davis, Inc. (ZD) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive Ziff Davis, Inc.'s expenses as of the middle of 2025. It's all about the outlay required to keep the content engine running and the debt serviced. Here's the quick math on the major cost buckets based on the second quarter of 2025 results.

The primary operational costs for Ziff Davis, Inc. in the second quarter ended June 30, 2025, are detailed below, showing where the money went to generate the $352.2 million in total revenues for that period. The largest single expense category in the operating costs was Sales and Marketing.

Cost Component (Q2 2025, in thousands)	Amount
Sales and marketing	$141,598
Depreciation and amortization	$57,606
General, administrative, and other related costs	$54,070
Direct costs	$48,974
Research, development, and engineering	$16,478
Acquisition, integration, and other costs	$3,987

Content creation and editorial staff salaries are embedded within the $48,974 thousand in Direct costs and the $16,478 thousand in Research, development, and engineering for Q2 2025. Honestly, separating pure editorial salaries from the broader Direct Costs category isn't possible with the public filings.

Technology infrastructure and hosting costs are represented by several line items that cover both the physical and intellectual capital investment. These figures reflect the ongoing spend to support digital properties.

• Depreciation and amortization for Q2 2025 was $57,606 thousand.
• Research, development, and engineering expenses for Q2 2025 totaled $16,478 thousand.
• Total operating costs and expenses for Q2 2025 reached $318,726 thousand.

Sales and marketing expenses to drive traffic were substantial, hitting $141,598 thousand for the three months ended June 30, 2025. This was up from $124,766 thousand in the same period last year.

Acquisition-related costs and integration expenses show up in a specific line item, plus the actual cash deployment for M&A activity. You need to look at both the non-recurring costs and the capital outlay.

• Acquisition, integration, and other costs recognized in the income statement for Q2 2025 were $3,987 thousand.
• Cash deployed for current and prior year acquisitions during Q2 2025 was approximately $11.4 million.

Interest expense on gross debt is a key non-operating cost. Ziff Davis, Inc. reported a specific figure for this liability service in Q2 2025, which is tied to the overall leverage structure.

Financial Metric (As of Q2 2025)	Amount
Gross Debt	$872 million
Interest expense, net (Q2 2025)	$6,523 thousand
Gross Debt to TTM Adj. EBITDA Multiple	1.7x

The interest expense, net for the quarter was $6,523 thousand, compared to $1,804 thousand in Q2 2024. Finance: draft 13-week cash view by Friday.

Ziff Davis, Inc. (ZD) - Canvas Business Model: Revenue Streams

You're looking at the core ways Ziff Davis, Inc. (ZD) brings in cash as of late 2025. The business model relies heavily on a mix of advertising, recurring subscriptions, and transaction-based revenue across its diverse digital properties.

The company's overall financial health in mid-2025 showed strong momentum, with management reaffirming the full-year outlook based on solid quarterly results.

Here are the hard numbers we have for the primary revenue streams based on the Second Quarter 2025 results:

Revenue Stream Component	Q2 2025 Amount (Millions USD)	Year-over-Year Growth (Q2 2025)
Advertising and Performance Marketing revenue	$197 million	15.5%
Subscription and Licensing revenue	$149 million	5.0%
Total Q2 2025 Revenue	$352.2 million	9.8%

The full-year 2025 revenue guidance that Ziff Davis, Inc. reaffirmed projects total revenues between $1.442 billion and $1.502 billion.

For the specific components you asked about, the data is often nested within the broader segment reporting, but we can pull out related metrics:

• Affiliate and e-commerce revenue (RetailMeNot): While the specific dollar amount for RetailMeNot is not explicitly broken out in the top-line revenue figures, the company noted the deployment of AI chat at RetailMeNot as part of its strategic execution in Q2 2025.
• B2B software licensing fees (Ekahau, Spiceworks): These fees likely contribute to the Subscription and Licensing revenue line. A concrete metric related to the B2B software side is the Spiceworks paid subscription launch, which secured over 20,000+ paying business customers by the Q2 2025 earnings release.

To give you a better picture of where the revenue is coming from across the five reportable segments in Q2 2025, here's a look at the segment revenue:

Reportable Segment	Q2 2025 Revenue (Millions USD)	Q2 2025 Revenue Growth Y/Y
Health & Wellness	$99.5 million	15.7%
Technology & Shopping	$80.8 million	11.3%
Cybersecurity & Martech	$68.3 million	-0.9%
Connectivity	$57.4 million	14.2%
Gaming & Entertainment	$46.2 million	7.5%

Also, remember that 35% of Ziff Davis, Inc.'s total revenues are ads on its owned and operated web traffic, and about 40% of that specific portion comes from search.