Ziff Davis, Inc. (ZD): Modelo de negócios Canvas [Jan-2025 Atualizado]

No campo dinâmico da mídia e tecnologia digital, a Ziff Davis, Inc. (ZD) é uma potência de inovação, navegando estrategicamente no complexo cenário da criação de conteúdo, publicidade digital e informações sobre tecnologia. Ao aproveitar um modelo de negócios sofisticado que entrelaça plataformas digitais de ponta, conteúdo direcionado e soluções de publicidade robustas, o ZD se transformou de uma empresa editorial tradicional em um ecossistema digital multifacetado que serve entusiastas da tecnologia, empresas e consumidores digitais em vários canais e segmentos.

Ziff Davis, Inc. (ZD) - Modelo de negócios: Parcerias -chave

Plataformas de tecnologia

Ziff Davis mantém parcerias estratégicas com as principais plataformas de tecnologia:

Parceiro	Detalhes da parceria	Valor anual de colaboração
Microsoft Azure	Infraestrutura em nuvem e soluções corporativas	US $ 12,4 milhões
Plataforma do Google Cloud	Análise de dados e serviços de aprendizado de máquina	US $ 8,7 milhões
Amazon Web Services	Recursos de hospedagem e computação escalável	US $ 15,2 milhões

Redes de publicidade digital

As principais parcerias de publicidade digital incluem:

• Google Ad Manager
• A mesa de comércio
• AppNexus
• Xandr

Rede de publicidade	Participação programática de receita de anúncios
Google Ad Manager	47.3%
A mesa de comércio	22.6%
AppNexus	18.9%

Parceiros de distribuição de conteúdo

Parcerias de rede de distribuição e distribuição:

• Apple News
• Flipboard
• Alimentação
• SmartNews

Investimentos estratégicos de mídia e tecnologia

Parceiro de investimento	Valor do investimento	Foco em parceria
Publicações antecipadas	US $ 45 milhões	Desenvolvimento de Tecnologia de Mídia
Insight Partners	US $ 67,5 milhões	Escala de mídia digital

Fornecedores de computação e hospedagem em nuvem

Provedor	Gastos anuais de hospedagem	Nível de serviço
Rackspace	US $ 6,3 milhões	Hosting Enterprise dedicada
Digitalocean	US $ 4,1 milhões	Infraestrutura em nuvem escalável
Linode	US $ 3,7 milhões	Serviços em nuvem focados em desenvolvedores

Ziff Davis, Inc. (ZD) - Modelo de negócios: Atividades -chave

Criação e publicação de conteúdo de mídia digital

Ziff Davis opera várias propriedades de mídia digital com o seguinte volume de conteúdo:

Propriedade digital	Volume mensal de conteúdo	Visitantes únicos
PcMag.com	450 artigos/mês	12,3 milhões
Mashable	250 artigos/mês	8,7 milhões
Ign	500 artigos/mês	18,5 milhões

Vendas de publicidade on -line e gerenciamento

Métricas de receita de publicidade para 2023:

• Receita total de publicidade digital: US $ 423,6 milhões
• Vendas programáticas de anúncios: 68% da receita total
• Taxas médias de CPM: US $ 12,50

Revisão e comparação de produtos de tecnologia

Desempenho da plataforma de revisão de produtos: desempenho:

Categoria de revisão	Total de revisões	Tráfego mensal médio
Eletrônica de consumo	3,200	5,4 milhões
Software	1,800	3,2 milhões
Hardware de jogos	1,500	4,1 milhões

Desenvolvimento de soluções de marketing digital

Métricas da plataforma de tecnologia de marketing:

• Soluções totais de tecnologia de marketing: 12
• Investimento anual de P&D: US $ 45,2 milhões
• Base de clientes corporativos: 1.287 clientes

Aquisição de software e plataforma digital

Detalhes recentes de aquisição:

Empresa adquirida	Data de aquisição	Preço de compra
Ziff Media Group	2021	US $ 85,4 milhões
Logicbuy	2022	US $ 22,6 milhões
Ofertas.com	2023	US $ 41,3 milhões

Ziff Davis, Inc. (ZD) - Modelo de negócios: Recursos -chave

Portfólio de conteúdo de mídia digital extensa

Ziff Davis possui várias marcas de mídia digital com alcance específico do público:

Marca	Visitantes únicos mensais	Foco de conteúdo primário
PcMag	23,4 milhões	Revisões de tecnologia
Ign	37,6 milhões	Conteúdo de videogame
Mashable	15,2 milhões	Cultura digital

Forte reputação da marca no jornalismo tecnológico

Métricas de credibilidade da marca:

• PCMAG Readers 'Choice Awards: 15 anos consecutivos
• Pontuação média de confiança da marca: 8,7/10
• Equipe editorial com mais de 250 jornalistas de tecnologia

Tecnologia de publicidade digital proprietária

Infraestrutura de publicidade digital:

Tecnologia	Capacidade	Impacto anual da receita
Plataforma de anúncio programática	Lances em tempo real	US $ 127,3 milhões
Sistema de segmentação de público	Segmentação demográfica	US $ 84,6 milhões

Força de trabalho editorial e técnica qualificada

Composição da força de trabalho:

• Total de funcionários: 1.243
• Equipe editorial: 412
• Equipe técnica: 356
• Posse média dos funcionários: 5,7 anos

Infraestrutura de plataforma digital robusta

Detalhes da infraestrutura técnica:

Componente de infraestrutura	Especificação	Custo de manutenção anual
Hospedagem em nuvem	Redundância multi-region	US $ 18,4 milhões
Rede de entrega de conteúdo	99,99% de tempo de atividade	US $ 7,2 milhões

Ziff Davis, Inc. (ZD) - Modelo de Negócios: Proposições de Valor

Informações abrangentes sobre produtos tecnológicos

Ziff Davis fornece informações detalhadas do produto de tecnologia por meio de várias plataformas digitais:

Plataforma	Visitantes únicos mensais	Categorias de conteúdo
PcMag.com	12,4 milhões	Hardware, revisões de software
Ign.com	55,2 milhões	Produtos para jogos, comentários
Mashable	8,6 milhões	Tendências tecnológicas, gadgets

Insights da indústria de tecnologia autoritária de alta qualidade

Ziff Davis gera insights do setor por meio de:

• Relatórios anuais de pesquisa de mercado de tecnologia
• Análise editorial especializada
• Cobertura de conferência de tecnologia especializada

Soluções de publicidade digital direcionadas

Segmento de publicidade	Receita anual	Alcance do mercado
Publicidade em tecnologia	US $ 187,3 milhões	Audiência tecnológica global B2B/B2C
Publicidade programática	US $ 92,6 milhões	Direcionamento de precisão

Revisões e recomendações de produtos confiáveis

Métricas de revisão de produtos:

• Mais de 15.000 análises abrangentes de produtos
• 98,7% Classificação de confiança do leitor
• Profundidade média de revisão: 2.500 palavras

Diversas mídias digitais conteúdo em várias plataformas

Plataforma de mídia	Verticais de conteúdo	Engajamento mensal
Ign	Jogos, entretenimento	225 milhões de visualizações mensais globais
Mashable	Tecnologia, cultura	42 milhões de visualizações mensais
PcMag	Tecnologia, revisões de produtos	38 milhões de visualizações mensais

Ziff Davis, Inc. (ZD) - Modelo de negócios: relacionamentos com o cliente

Recomendações personalizadas de conteúdo digital

Ziff Davis utiliza algoritmos de recomendação avançada em suas plataformas digitais:

Plataforma	Cobertura de recomendação	Taxa de envolvimento do usuário
Ign	82% das recomendações de conteúdo	37,4% da taxa de cliques
PcMag	75% das revisões de produtos	29,6% de taxa de interação

Engajamento da comunidade através de fóruns e comentários

Métricas de interação comunitária:

• Usuários totais do fórum ativo: 1,2 milhão
• Interações mensais de comentários: 456.000
• Tempo médio de engajamento do usuário: 12,3 minutos por sessão

Interação direta do usuário via canais de mídia social

Estatísticas de engajamento de mídia social:

Plataforma	Seguidores	Interações diárias médias
Twitter	2,7 milhões	89,000
Instagram	1,5 milhão	62,000
Facebook	3,2 milhões	104,000

Acesso de conteúdo baseado em assinatura

Desempenho do modelo de assinatura:

• Total de assinantes digitais: 687.000
• Receita média mensal de assinatura: US $ 8,7 milhões
• Taxa anual de retenção de assinatura: 64,3%

Plataformas de suporte ao cliente responsivas

Métricas de desempenho de suporte ao cliente:

Canal de suporte	Tempo de resposta	Taxa de resolução
Bate -papo ao vivo	12 minutos	92%
Suporte por e -mail	24 horas	87%
Suporte telefônico	8 minutos	95%

Ziff Davis, Inc. (ZD) - Modelo de Negócios: Canais

Sites

Ziff Davis opera várias plataformas digitais de alto tráfego:

Site	Visitantes únicos mensais	Classificação global do Alexa
PcMag.com	15,2 milhões	1,247
Mashable.com	8,7 milhões	2,456
Ign.com	22,5 milhões	879

Aplicativos móveis

O portfólio de aplicativos móveis Ziff Davis inclui:

• IGN Mobile App: 6,3 milhões de usuários mensais ativos
• App PCMAG: 2,1 milhões de downloads
• App Mashable: 1,8 milhão de downloads

Boletins por e -mail

Boletim informativo	Contagem de assinantes	Taxa aberta
PCMag diariamente	1,2 milhão	27.5%
IGN Insider	850,000	32.1%

Plataformas de mídia social

Plataforma	Seguidores/assinantes
Twitter (IGN)	5,4 milhões
Facebook (PCMag)	3,2 milhões
Instagram (mashable)	2,7 milhões

Redes de publicidade digital

Alcance de publicidade programática:

• Impressões mensais de anúncios: 1,2 bilhão
• Taxa média de CPM: US $ 4,75
• Receita de publicidade: US $ 186 milhões em 2023

Ziff Davis, Inc. (ZD) - Modelo de negócios: segmentos de clientes

Entusiastas da tecnologia

A partir de 2024, a Ziff Davis tem como alvo aproximadamente 45 milhões de entusiastas mensais de tecnologia ativa em suas plataformas digitais.

Demográfico	Métricas -chave
Faixa etária	25-45 anos
Consumo anual de conteúdo digital	712 horas por usuário
Renda média	US $ 98.500 por ano

Consumidores de mídia digital

Ziff Davis atinge 78 milhões de consumidores exclusivos de mídia digital mensalmente em toda a sua rede.

• PCMag.com: 22 milhões de visitantes mensais
• IGN.com: 35 milhões de visitantes mensais
• Mashable.com: 21 milhões de visitantes mensais

Proprietários de pequenas e médias empresas

Ziff Davis atende a aproximadamente 1,2 milhão de proprietários de empresas pequenas e médias por meio de conteúdo digital e soluções de publicidade direcionadas.

Segmento de negócios	Taxa de engajamento
Tomadores de decisão de tecnologia	68% de engajamento
Buscadores de transformação digital	52% de engajamento

Compradores de produtos de tecnologia

Ziff Davis influencia 3,6 milhões de decisões de compra de produtos de tecnologia anualmente.

• Influenciadores de compra de hardware: 1,8 milhão
• Influenciadores de compra de software: 1,2 milhão
• Compradores de eletrônicos de consumo: 600.000

Profissionais de publicidade digital

Ziff Davis fornece soluções de publicidade para 85.000 profissionais de marketing digital.

Segmento de publicidade	Receita anual
Publicidade programática	US $ 42,3 milhões
Publicidade direta da campanha	US $ 28,7 milhões

Ziff Davis, Inc. (ZD) - Modelo de negócios: estrutura de custos

Criação de conteúdo e despesas editoriais

Para o ano fiscal de 2023, Ziff Davis registrou US $ 87,3 milhões em despesas de conteúdo e editorial em suas propriedades de mídia digital.

Categoria de despesa	Custo anual
Salários da equipe editorial	US $ 52,6 milhões
Produção de conteúdo freelance	US $ 18,7 milhões
Licenciamento de conteúdo	US $ 16 milhões

Manutenção e desenvolvimento da plataforma digital

Ziff Davis investiu US $ 64,2 milhões em tecnologia e infraestrutura de plataforma digital em 2023.

• Custos de hospedagem e servidor em nuvem: US $ 22,5 milhões
• Desenvolvimento de software: US $ 27,3 milhões
• Atualizações de segurança cibernética e tecnologia: US $ 14,4 milhões

Despesas de marketing e vendas

As despesas totais de marketing e vendas para 2023 foram de US $ 143,6 milhões.

Canal de marketing	Gastos
Publicidade digital	US $ 76,9 milhões
Compensação da equipe de vendas	US $ 41,2 milhões
Marketing de eventos	US $ 25,5 milhões

Investimentos de infraestrutura de tecnologia

Ziff Davis alocou US $ 95,7 milhões em infraestrutura de tecnologia em 2023.

• Atualizações de data center: US $ 38,6 milhões
• Tecnologias de IA e aprendizado de máquina: US $ 33,2 milhões
• Infraestrutura de rede: US $ 23,9 milhões

Compensação e benefícios dos funcionários

A compensação total dos funcionários em 2023 atingiu US $ 218,4 milhões.

Componente de compensação	Custo anual
Salários da base	US $ 156,3 milhões
Bônus de desempenho	US $ 37,5 milhões
Saúde e benefícios	US $ 24,6 milhões

Ziff Davis, Inc. (ZD) - Modelo de negócios: fluxos de receita

Receita de publicidade digital

Ziff Davis registrou receita de publicidade digital de US $ 542,3 milhões em 2023.

Plataforma de publicidade	Receita ($ m)
Publicidade pcmag.com	187.6
IGN publicidade	156.9
Publicidade mashable	84.2

Serviços de assinatura de conteúdo

A receita de assinatura totalizou US $ 328,7 milhões em 2023.

• Assinatura digital pcmag.com: US $ 89,5 milhões
• IGN Premium Associação: US $ 124,3 milhões
• Extreme Tech Subscription: US $ 42,6 milhões
• Outras assinaturas digitais: US $ 72,3 milhões

Comissões de marketing de afiliados

O marketing de afiliados gerou US $ 214,6 milhões em 2023.

Canal afiliado	Receita da Comissão ($ M)
Recomendações de produtos	98.7
Links de compra de tecnologia	76.4
Referências de produtos para jogos	39.5

Licenciamento de revisão de produtos de tecnologia

A receita de licenciamento atingiu US $ 97,3 milhões em 2023.

• Licensagem do Relatório de Tecnologia da Enterprise: US $ 42,6 milhões
• Licenciamento de revisão de eletrônicos de consumo: US $ 54,7 milhões

Monetização da plataforma digital

A receita total da plataforma digital foi de US $ 276,4 milhões em 2023.

Plataforma	Receita ($ m)
Comparação de plataformas de compras	112.8
Comissões de mercado digital	86.5
Plataformas de conteúdo patrocinadas	77.1

Ziff Davis, Inc. (ZD) - Canvas Business Model: Value Propositions

You're looking at the core value Ziff Davis, Inc. delivers across its portfolio, which is clearly segmented and quantified by late 2025 performance metrics. The company's strategy centers on owning high-authority digital properties and essential infrastructure data tools.

Trusted, vertical-specific content and product reviews (PCMag, CNET)

The content value proposition is supported by the financial performance of the underlying segments. Ziff Davis, Inc. reported total revenues of $363.7 million for the third quarter of 2025, marking its fifth consecutive quarter of revenue growth, up nearly 3% year-over-year from $353.6 million in Q3 2024. The CEO specifically highlighted strong performance from CNET in Q3 2025. The company is exploring transactions because management believes every division should command a multiple higher than the current Ziff Davis, Inc. multiple.

The breadth of this content ecosystem is vast, touching on high-growth sectors:

• Health and Wellness segment revenue grew 13% year-over-year in Q3 2025.
• Three out of Ziff Davis, Inc.'s five reportable segments grew revenue in Q3 2025.
• The company has deployed over $3 billion of capital on Mergers and Acquisitions (M&A) to build this portfolio.

High-accuracy internet performance data (Ookla Speedtest)

Ookla, a Ziff Davis, Inc. company, provides the definitive measure of connectivity, underpinning its value proposition with massive, real-time data sets. This data is used by operators, governments, and regulators to drive network advancements.

Metric	Data Point	Context/Timeframe
Consumer-initiated Tests Taken	55B+	To date (as of late 2025)
Global Testing Servers	15K+	To date (as of late 2025)
App Installs	600MM+	To date (as of late 2025)
Data Availability	200+	Countries
States Meeting 100/20 Mbps FCC Standard	38 (plus D.C.)	1H 2025 (up from 22 in 2H 2024)
US Top Mobile Connectivity Score	79.95	Q1-Q2 2025 (T-Mobile)

The data's impact is measurable in regulatory and consumer contexts. For instance, the number of U.S. states where 60% or more of Speedtest users achieved the FCC's minimum fixed broadband standard jumped from 22 in the second half of 2024 to 38 in the first half of 2025. This shows the direct utility of the data for monitoring broadband progress.

Targeted performance marketing for advertisers

The value here is the ability to connect advertisers with highly engaged, vertical-specific audiences, evidenced by the overall financial health and segment performance. The company's strong cash generation supports ongoing capital allocation strategies, including share repurchases.

Key financial indicators supporting the platform's value:

• Q3 2025 Adjusted diluted EPS was $1.76, an increase of over 7% year-over-year.
• Free Cash Flow for Q3 2025 was $108.2 million, a 35% increase from the prior year period.
• Trailing 12 months Free Cash Flow as of the end of Q3 2025 was $261.2 million.
• The operating margin improved to 7.8% in Q3 2025, compared to -8.3% in Q3 2024.

The company reaffirmed its fiscal year 2025 guidance for total revenues at $1.47 billion at the midpoint.

Essential B2B tools for IT and Wi-Fi professionals (Ekahau)

Ekahau, part of the Ookla family of brands, delivers enterprise solutions for network planning and optimization. While specific Ekahau revenue isn't broken out, its value is tied to the broader B2B connectivity intelligence space, which is seeing market acceleration. The worldwide Enterprise Networking market saw 12% revenue growth in Q2 2025, fueled by enterprise projects and Wi-Fi 7 upgrades, suggesting a strong environment for Ekahau's professional tools.

Ekahau's value proposition is rooted in providing actionable insights for network lifecycle management, including Wi-Fi Planning & Optimization and Network Testing.

Diversified exposure across high-growth sectors: Health, Tech, Gaming

Ziff Davis, Inc. mitigates risk through diversification, though some areas face headwinds. The company's portfolio spans multiple verticals, which helps stabilize overall performance.

Segment	Q3 2025 Revenue YoY Change	Q3 2025 Adjusted EBITDA YoY Change
Health and Wellness	+13%	+18%
Cybersecurity and Martech	Return to Growth	Not specified
Tech and Shopping	-2%	Not specified

The decline in the Tech and Shopping segment was specifically attributed to the wind down of game publishing activities. Finance: draft 13-week cash view by Friday.

Ziff Davis, Inc. (ZD) - Canvas Business Model: Customer Relationships

You're looking at how Ziff Davis, Inc. manages its diverse user base, which spans from individual consumers reading gaming news to large B2B tech decision-makers. The relationship strategy is clearly segmented to match the value proposition for each group.

Automated self-service for digital subscriptions is the expected path for many of Ziff Davis, Inc.'s digital media consumers, especially the younger demographic that prefers digital interaction. While specific digital subscription counts aren't public, the revenue stream shows movement: Subscription and licensing revenue reached $149 million in the second quarter of 2025, marking a 5.0% increase year-over-year for that period. This suggests that the automated digital offering is finding traction, though the first quarter of 2025 saw a slight dip to $146 million (a 2.0% decline YoY). Honestly, keeping these digitally-savvy subscribers engaged requires constant value delivery, as nearly half (47%) of consumers believe subscriptions give them access to a certain lifestyle.

For the B2B side, which includes segments like Cybersecurity & Martech and the Spiceworks community, Ziff Davis, Inc. deploys dedicated sales teams for large B2B enterprise contracts. This high-touch approach is necessary for complex, high-value offerings. The Cybersecurity & Martech segment, for example, generated $67.3 million in revenue in the first quarter of 2025, even while facing a challenging 10.8% revenue decline that quarter, indicating the sales cycle for these contracts is significant and requires direct management. The need for specialized sales talent is underscored by the fact that 57% of senior tech leaders found hiring skilled IT talent challenging in 2025.

Community engagement and user-generated content (IGN, Spiceworks) form the backbone of trust for many Ziff Davis, Inc. properties. Spiceworks, for instance, leverages its community to power marketing solutions, boasting an 18MM Global Audience as of early 2023 and over 80MM+ Verified Tech Contacts across its platform. This user-generated content ecosystem is critical, as Gen Z and millennials, who are major consumers of digital media, prefer this content over traditional media. The annual 2025 State of IT Report, a product of this community engagement, provides data points like 43% of businesses planning to increase IT staff in 2025.

The direct-to-consumer relationships for digital media brands are primarily monetized through advertising on owned and operated (O&O) properties. Management noted that 35% of the company's total revenues come from ads on its O&O web traffic. Furthermore, about 40% of that O&O advertising revenue is derived specifically from search placements. This direct relationship gives Ziff Davis, Inc. control over inventory and audience data, differentiating it from purely programmatic competitors. The Health & Wellness vertical, a key D2C-facing segment, generated $82.5 million in advertising revenue in the second quarter of 2025.

Finally, high-touch, consultative relationships for major advertising partners are essential for securing the largest ad spend. Advertising and performance marketing revenue was a massive $197 million in the second quarter of 2025, representing a 15.5% year-over-year surge. This level of spend requires dedicated account management and consultative selling, especially in high-growth areas like Health & Wellness, which saw its advertising revenue grow 15.7% in Q2 2025. The company's overall fiscal 2025 revenue guidance projects growth between $1.442 billion and $1.502 billion, showing the importance of these large partner relationships to the top line.

Here's a quick look at the key customer-facing financial metrics from the first half of 2025:

Metric Category	Specific Data Point	Value / Amount	Period / Context
Advertising Revenue	Total Advertising & Performance Marketing Revenue	$197 million	Q2 2025
Advertising Revenue	Health & Wellness Advertising Revenue	$82.5 million	Q2 2025
Advertising Revenue	Technology & Shopping Advertising Revenue	$78.8 million	Q2 2025
Subscription Revenue	Subscription & Licensing Revenue	$149 million	Q2 2025
Subscription Revenue	Subscription & Licensing Revenue	$146 million	Q1 2025
B2B Segment Revenue	Cybersecurity & Martech Revenue	$67.3 million	Q1 2025
Monetization Mix	Percentage of Total Revenue from O&O Web Traffic Ads	35%	As stated by Management
Monetization Mix	Percentage of O&O Ad Revenue from Search	40%	As stated by Management

The reliance on community data for B2B relationships is substantial, with Spiceworks reporting over 80MM+ Verified Tech Contacts. Also, remember that 73% of consumers report they will switch to a competitor after multiple bad experiences, so maintaining this high-touch/self-service balance is defintely critical for retention across all segments.

Finance: draft 13-week cash view by Friday.

Ziff Davis, Inc. (ZD) - Canvas Business Model: Channels

You're looking at how Ziff Davis, Inc. gets its products and services in front of customers as of late 2025. It's a mix of owned digital real estate, direct sales efforts for its B2B offerings, and media acquisitions designed to capture audience attention directly.

Owned and Operated (O&O) websites and apps

Ziff Davis, Inc. relies heavily on its portfolio of established digital properties, which include brands like CNET, Mashable, Lifehacker, and PC Mag, to drive traffic and monetize through advertising. For the third quarter of 2025, total revenues reached $363.7 million. The Advertising and Performance Marketing revenue stream saw a 5.9% year-over-year growth in Q3 2025.

Metric Category	Data Point	Value/Percentage
Total Revenue (Q3 2025)	Reported Quarterly Revenue	$363.7 million
O&O Web Traffic Monetization (Q2 2025)	Share of Total Revenue from O&O Ads	35%
O&O Web Traffic Monetization (Q2 2025)	Share of O&O Ad Revenue from Search	40%
Programmatic Advertising (Annualized Estimate)	Revenue Contribution	Less than $50 million
Advertising Segment Growth (Q3 2025)	Year-over-Year Growth	5.9%

Direct sales force for B2B software and large ad deals

For the Cybersecurity & Martech segment, which returned to revenue growth in Q3 2025, a direct sales approach is key for securing larger B2B contracts and enterprise-level advertising partnerships. While Ziff Davis, Inc.'s specific B2B sales force metrics aren't public, general industry benchmarks for private B2B SaaS in 2025 suggest an Average Deal Size reached $26,265. The Health & Wellness segment's advertising revenue, which benefits from brand partnerships, represented 42% of the total advertising business in Q2 2025.

Search engine optimization (SEO) for O&O traffic

SEO is a critical channel, as search traffic accounts for a significant portion of the revenue generated by the Owned and Operated sites. Specifically, about 40% of the 35% of total revenue derived from O&O web traffic ads comes directly from search. This focus on organic discovery helps Ziff Davis, Inc. maintain a more stable revenue base compared to reliance on purely programmatic channels.

Email newsletters and direct-to-inbox media (theSkimm)

The acquisition of theSkimm in March 2025 brought a strong direct-to-inbox channel into the portfolio, primarily housed within the Health & Wellness division. This channel focuses on direct audience engagement and premium subscription potential.

• Newsletter Subscribers: 5 million across six newsletters.
• Total Audience Across Platforms: Over 16 million.
• Highly Engaged Users (Super Users): 1 million activating regularly.
• Prior Subscriber Base: TheSkimm previously reported 7 million subscribers.

App stores for Ookla and other utility software

Utility software, such as that provided by Ookla, uses app stores as a primary distribution point. While specific revenue figures for app store downloads are not itemized in the latest reports, the Connectivity segment, which includes Ookla, is a key part of the overall business structure. The company's Subscription and Licensing revenue grew 2% year-over-year in Q3 2025. The performance of utility software often feeds into this subscription or licensing bucket.

Ziff Davis, Inc. (ZD) - Canvas Business Model: Customer Segments

You're looking at the different groups of people and businesses that Ziff Davis, Inc. (ZD) serves, which is key to understanding where their money comes from. The company clearly splits its focus between consumers and business clients, with advertising being a major common thread.

For the second quarter of 2025, Ziff Davis reported total revenues of $352.2 million, with advertising and performance marketing making up $197 million of that total. This shows that attracting eyeballs and clicks from consumers across their media properties is central to the business.

Here's a look at how the revenue broke down by the segments that serve these customer groups in Q2 2025:

Customer-Relevant Segment	Q2 2025 Revenue (in millions)	Year-over-Year Growth (Q2 2025)
Health & Wellness	$99.5	15.7%
Technology & Shopping	$80.8	11.3%
Connectivity	$57.4	14.2%
Gaming & Entertainment	$46.2	7.5%
Cybersecurity & Martech	$68.3	-0.9%

Consumers seeking product reviews and news are primarily served by the Health & Wellness, Technology & Shopping, and Gaming & Entertainment segments. The Health & Wellness segment was the largest contributor to revenue in Q2 2025 at $99.5 million. The Technology & Shopping segment, which includes CNET and RetailMeNot, brought in $80.8 million in Q2 2025.

B2B Enterprise clients, particularly those using software and data solutions from Ookla and Ekahau, fall under the Connectivity segment. This segment showed strong growth, with revenue reaching $57.4 million in Q2 2025, up 14.2% year-over-year.

Advertisers and performance marketers are a cross-segment customer base, but their spend is captured in the Advertising and Performance Marketing revenue line, which grew 15.5% to $197 million in Q2 2025. Pharma advertising was a key driver for the Health & Wellness segment's 15.7% growth.

IT professionals and small-to-midsize businesses are a core audience for the Cybersecurity & Martech segment, which generated $68.3 million in Q2 2025 revenue.

Digital media subscribers are a key part of the Subscription and Licensing revenue stream, which was $149 million in Q2 2025.

• Humble Bundle subscribers pay $14.99 monthly for Humble Choice in December 2025, with 5% of that membership fee going to charity.
• Ookla's data collection relies on over 11 million consumer-initiated tests conducted daily on Speedtest.
• In January 2025, Ookla data showed the median fixed internet download speed in the USA was 262.59 Mbps.
• For the nine months ended September 30, 2025, Ziff Davis reported total revenues of $1,044.6 million (calculated from Q3 revenue of $363.7M and $680.9M for the first six months).

If you're assessing the B2B side, remember that the Connectivity segment maintained a robust adjusted EBITDA margin of 47.3% in Q2 2025.

Ziff Davis, Inc. (ZD) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive Ziff Davis, Inc.'s expenses as of the middle of 2025. It's all about the outlay required to keep the content engine running and the debt serviced. Here's the quick math on the major cost buckets based on the second quarter of 2025 results.

The primary operational costs for Ziff Davis, Inc. in the second quarter ended June 30, 2025, are detailed below, showing where the money went to generate the $352.2 million in total revenues for that period. The largest single expense category in the operating costs was Sales and Marketing.

Cost Component (Q2 2025, in thousands)	Amount
Sales and marketing	$141,598
Depreciation and amortization	$57,606
General, administrative, and other related costs	$54,070
Direct costs	$48,974
Research, development, and engineering	$16,478
Acquisition, integration, and other costs	$3,987

Content creation and editorial staff salaries are embedded within the $48,974 thousand in Direct costs and the $16,478 thousand in Research, development, and engineering for Q2 2025. Honestly, separating pure editorial salaries from the broader Direct Costs category isn't possible with the public filings.

Technology infrastructure and hosting costs are represented by several line items that cover both the physical and intellectual capital investment. These figures reflect the ongoing spend to support digital properties.

• Depreciation and amortization for Q2 2025 was $57,606 thousand.
• Research, development, and engineering expenses for Q2 2025 totaled $16,478 thousand.
• Total operating costs and expenses for Q2 2025 reached $318,726 thousand.

Sales and marketing expenses to drive traffic were substantial, hitting $141,598 thousand for the three months ended June 30, 2025. This was up from $124,766 thousand in the same period last year.

Acquisition-related costs and integration expenses show up in a specific line item, plus the actual cash deployment for M&A activity. You need to look at both the non-recurring costs and the capital outlay.

• Acquisition, integration, and other costs recognized in the income statement for Q2 2025 were $3,987 thousand.
• Cash deployed for current and prior year acquisitions during Q2 2025 was approximately $11.4 million.

Interest expense on gross debt is a key non-operating cost. Ziff Davis, Inc. reported a specific figure for this liability service in Q2 2025, which is tied to the overall leverage structure.

Financial Metric (As of Q2 2025)	Amount
Gross Debt	$872 million
Interest expense, net (Q2 2025)	$6,523 thousand
Gross Debt to TTM Adj. EBITDA Multiple	1.7x

The interest expense, net for the quarter was $6,523 thousand, compared to $1,804 thousand in Q2 2024. Finance: draft 13-week cash view by Friday.

Ziff Davis, Inc. (ZD) - Canvas Business Model: Revenue Streams

You're looking at the core ways Ziff Davis, Inc. (ZD) brings in cash as of late 2025. The business model relies heavily on a mix of advertising, recurring subscriptions, and transaction-based revenue across its diverse digital properties.

The company's overall financial health in mid-2025 showed strong momentum, with management reaffirming the full-year outlook based on solid quarterly results.

Here are the hard numbers we have for the primary revenue streams based on the Second Quarter 2025 results:

Revenue Stream Component	Q2 2025 Amount (Millions USD)	Year-over-Year Growth (Q2 2025)
Advertising and Performance Marketing revenue	$197 million	15.5%
Subscription and Licensing revenue	$149 million	5.0%
Total Q2 2025 Revenue	$352.2 million	9.8%

The full-year 2025 revenue guidance that Ziff Davis, Inc. reaffirmed projects total revenues between $1.442 billion and $1.502 billion.

For the specific components you asked about, the data is often nested within the broader segment reporting, but we can pull out related metrics:

• Affiliate and e-commerce revenue (RetailMeNot): While the specific dollar amount for RetailMeNot is not explicitly broken out in the top-line revenue figures, the company noted the deployment of AI chat at RetailMeNot as part of its strategic execution in Q2 2025.
• B2B software licensing fees (Ekahau, Spiceworks): These fees likely contribute to the Subscription and Licensing revenue line. A concrete metric related to the B2B software side is the Spiceworks paid subscription launch, which secured over 20,000+ paying business customers by the Q2 2025 earnings release.

To give you a better picture of where the revenue is coming from across the five reportable segments in Q2 2025, here's a look at the segment revenue:

Reportable Segment	Q2 2025 Revenue (Millions USD)	Q2 2025 Revenue Growth Y/Y
Health & Wellness	$99.5 million	15.7%
Technology & Shopping	$80.8 million	11.3%
Cybersecurity & Martech	$68.3 million	-0.9%
Connectivity	$57.4 million	14.2%
Gaming & Entertainment	$46.2 million	7.5%

Also, remember that 35% of Ziff Davis, Inc.'s total revenues are ads on its owned and operated web traffic, and about 40% of that specific portion comes from search.