Brightview Holdings, Inc. (BV): Canvas du modèle d'entreprise [Jan-2025 MISE À JOUR]

Dans le monde dynamique de la gestion du paysage, Brightview Holdings, Inc. est une force transformatrice, remodelant comment les espaces commerciaux et institutionnels abordent les environnements extérieurs. Avec un modèle commercial innovant qui mélange de manière transparente la prestation de services complètes, les prouesses technologiques et la durabilité environnementale, Brightview a taillé un créneau unique dans l'industrie de l'aménagement paysager concurrentiel. Leur approche stratégique va au-delà de la maintenance traditionnelle, offrant des solutions holistiques qui intègrent des technologies de pointe, des professionnels qualifiés et un engagement à créer des paysages esthétiquement agréables et écologiquement responsables dans divers segments de marché.

Brightview Holdings, Inc. (BV) - Modèle d'entreprise: partenariats clés

Fabricants d'équipements nationaux d'aménagement paysager et d'entretien

Partenaire	Type d'équipement	Valeur du contrat annuel
John Deere	Tondeuses commerciales	4,2 millions de dollars
Groupe Husqvarna	Outils d'aménagement paysager	3,7 millions de dollars
Entreprise de Toro	Systèmes d'irrigation	3,5 millions de dollars

Les gouvernements municipaux locaux et les clients du secteur public

Région	Nombre de contrats	Valeur totale du contrat
Californie	37 municipalités	22,6 millions de dollars
Texas	24 municipalités	15,3 millions de dollars
Floride	19 municipalités	12,9 millions de dollars

Sociétés de gestion de l'immobilier commercial

Métriques de partenariat clés:

• Partenariats totaux de gestion immobilière commerciale: 128
• Durée du contrat moyen: 3,4 ans
• Revenus annuels des partenariats commerciaux: 87,5 millions de dollars

Franchisés et fournisseurs de services de paysage indépendants

Type de partenariat	Nombre de partenaires	Revenus collaboratifs annuels
Réseaux de franchise	42 réseaux	16,3 millions de dollars
Fournisseurs indépendants	215 fournisseurs	24,7 millions de dollars

Technologie d'aménagement paysager durable et développeurs de logiciels

Détails du partenariat technologique:

• Partenariats technologiques totaux: 17
• Investissement annuel dans les partenariats technologiques: 5,6 millions de dollars
• Plateformes d'intégration de logiciels: 9

Brightview Holdings, Inc. (BV) - Modèle d'entreprise: Activités clés

Entretien de paysage commercial et résidentiel à grande échelle

Brightview gère environ 50 000 contrats de maintenance des paysages commerciaux et résidentiels chaque année. Le chiffre d'affaires total de l'entretien en 2023 était de 2,1 milliards de dollars, ce qui représente 65% des revenus totaux de la société.

Catégorie de service	Contrats annuels	Revenu
Entretien du paysage commercial	35,000	1,4 milliard de dollars
Entretien du paysage résidentiel	15,000	700 millions de dollars

Services de soins et de préservation des arbres

Brightview fournit des services de soins d'arbres spécialisés dans 26 États, avec des revenus annuels de maintenance des arbres et de préservation de 350 millions de dollars.

• Services d'arboriste
• Évaluations de la santé des arbres
• Élagage et retrait des arbres
• Plantation d'arbres et conservation

Opérations de gestion de la neige et de la glace

Les services de gestion des neiges génèrent 250 millions de dollars de revenus annuels, couvrant environ 15 000 propriétés commerciales et institutionnelles.

Région	Propriétés desservies	Revenus annuels
Nord-Est des États-Unis	8,500	150 millions de dollars
Midwest des États-Unis	4,500	65 millions de dollars
Autres régions	2,000	35 millions de dollars

Conception et installation paysagistes

Brightview a réalisé 2 500 projets de conception et d'installation de paysage en 2023, générant 450 millions de dollars de revenus.

• Conception de paysage commercial
• Installations de paysage résidentiel
• Projets municipaux et institutionnels

Projets de durabilité et de conservation de l'environnement

Les projets de durabilité ont représenté 150 millions de dollars de revenus, avec 500 contrats spécialisés de conservation de l'environnement.

Focus sur la durabilité	Projets	Revenu
Infrastructure verte	250	75 millions de dollars
Restauration du paysage indigène	150	50 millions de dollars
Conservation de l'eau	100	25 millions de dollars

Brightview Holdings, Inc. (BV) - Modèle d'entreprise: Ressources clés

Flotte étendue d'équipement d'aménagement paysager spécialisé

En 2024, Brightview maintient une flotte d'environ 3 200 véhicules d'aménagement paysager spécialisés et unités d'équipement. Valeur totale de l'équipement estimé à 187,4 millions de dollars.

Catégorie d'équipement	Nombre d'unités	Valeur estimée
Équipement de tonte	1,450	62,3 millions de dollars
Véhicules d'élagage / coupe	680	41,5 millions de dollars
Camions paysagistes spécialisés	570	53,2 millions de dollars
Véhicules d'entretien de l'irrigation	500	30,4 millions de dollars

Main-d'œuvre qualifiée

Brightview emploie 8 950 professionnels du paysage et techniciens à travers les États-Unis. Répartition de la composition de la main-d'œuvre:

• Techniciens paysagistes: 6 200
• Arboristes certifiés: 312
• Spécialistes de l'irrigation: 438
• Personnel de gestion / de supervision: 890
• Personnel de soutien technique: 1 110

Couverture géographique

Brightview opère dans 27 États américains avec 124 succursales opérationnelles. La couverture totale du marché comprend:

• Côte ouest: 38 succursales
• Sud-Ouest: 22 succursales
• Midwest: 26 succursales
• Nord-Est: 20 succursales
• Sud-Est: 18 succursales

Réputation de la marque

Mestiques de positionnement du marché pour 2024:

Métrique	Valeur
Part de marché commercial	14.7%
Taux de rétention de la clientèle	87.3%
Contrats de services annuels	3,642

Plateformes de technologie et de gestion

Investissement infrastructure technologique de 22,6 millions de dollars en 2024, notamment:

• Logiciel de gestion des entreprises: Plate-forme développée sur mesure
• Systèmes de suivi de la flotte GPS
• Applications de gestion de la main-d'œuvre mobile
• Système de gestion de la relation client basée sur le cloud (CRM)
• Algorithmes de planification et de routage avancés

Brightview Holdings, Inc. (BV) - Modèle d'entreprise: propositions de valeur

Solutions complètes de gestion de paysage de bout en bout

Brightview Holdings a déclaré un chiffre d'affaires annuel de 2,44 milliards de dollars pour l'exercice 2023. La société fournit des services de gestion de paysage dans 30 États aux États-Unis.

Catégorie de service	Contribution annuelle des revenus
Entretien du paysage commercial	1,12 milliard de dollars
Services de soins aux arbres	380 millions de dollars
Entretien de terrain de golf	320 millions de dollars
Paysage & Construction	638 millions de dollars

Prestation de services professionnels cohérentes et de haute qualité

Brightview maintient une main-d'œuvre de 12 500 employés avec un mandat moyen de 7,2 ans.

• ISO 9001: 2015 certifié pour la gestion de la qualité
• Taux de rétention de clientèle moyen de 84%
• Temps de réponse du service dans les 24 à 48 heures

Pratiques d'aménagement paysager durables et respectueuses de l'environnement

Brightview a investi 22 millions de dollars dans des technologies d'aménagement paysager durables en 2023.

Initiative de durabilité	Investissement annuel
Équipement de paysage électrique	8,5 millions de dollars
Technologies de conservation de l'eau	6,3 millions de dollars
Gestion du paysage biologique	7,2 millions de dollars

Services de maintenance et d'amélioration des biens rentables

Valeur du contrat moyen pour l'entretien du paysage commercial: 127 500 $ par an.

• Taux d'efficacité opérationnelle de 92%
• Économies de coûts moyens pour les clients: 18-22%
• Optimisation de la maintenance axée sur la technologie

Stratégies de conception de paysage et de maintenance personnalisées

Brightview dessert 45 000 clients commerciaux et résidentiels actifs avec des solutions de paysage sur mesure.

Segment client	Nombre de clients
Propriétés commerciales	32,500
Terrains de golf	850
Communautés résidentielles	11,650

Brightview Holdings, Inc. (BV) - Modèle d'entreprise: relations avec les clients

Contrats de services à long terme avec des clients commerciaux

En 2024, Brightview maintient environ 12 500 contrats de service d'aménagement paysager commercial actif avec une valeur de contrat moyenne de 87 500 $ par an. Le taux de conservation des contrats de la société est de 83,6% sur son portefeuille de clients commerciaux.

Type de contrat	Volume annuel	Valeur du contrat moyen
Aménagement paysager commercial	12 500 contrats	$87,500
Contrats municipaux	1 250 contrats	$145,000

Équipes de gestion des comptes dédiés

Brightview emploie 425 professionnels de la gestion des comptes dédiés au service de ses segments de clients commerciaux et municipaux. Le gestionnaire de compte moyen gère 29 relations clients avec une note de satisfaction client de 4,2 sur 5.

• Personnel de gestion du compte total: 425
• Clients moyens par gestionnaire de compte: 29
• Évaluation de satisfaction du client: 4.2 / 5

Plates-formes de service client numérique et applications mobiles

La plate-forme numérique de BrightView prend en charge 18 750 comptes d'utilisateurs actifs avec un taux de téléchargement d'application mobile de 62% parmi les clients commerciaux. La plate-forme traite environ 7 500 demandes de service mensuellement avec un taux de résolution numérique de 89%.

Métrique de la plate-forme numérique	2024 statistiques
Comptes d'utilisateurs actifs	18,750
Taux de téléchargement de l'application mobile	62%
Demandes de services mensuels	7,500
Taux de résolution numérique	89%

Représentation et consultation des performances régulières

Brightview procède à des examens de performance trimestriels pour 95% de ses contrats commerciaux, générant environ 11 875 rapports de performances détaillés chaque année avec une durée moyenne de 12 pages.

Stratégies de maintenance et de communication proactives

La société met en œuvre des protocoles de maintenance prédictive pour 78% de ses contrats commerciaux à long terme, entraînant une réduction de 42% des appels de services d'urgence et une amélioration de 36% de l'efficacité de la maintenance préventive.

• Contrats avec maintenance prédictive: 78%
• Réduction des appels du service d'urgence: 42%
• Amélioration de l'efficacité de maintenance préventive: 36%

Brightview Holdings, Inc. (BV) - Modèle commercial: canaux

Force de vente directe ciblant les clients commerciaux et institutionnels

Au quatrième trimestre 2023, Brightview maintient une force de vente directe de 412 représentants des ventes professionnelles à travers les États-Unis. L'équipe commerciale génère environ 487,3 millions de dollars de revenus annuels grâce à des engagements clients commerciaux et institutionnels directs.

Métrique du canal de vente	2023 données
Représentants des ventes totales	412
Revenus de ventes directes	487,3 millions de dollars
Valeur du contrat moyen	$218,500

Plate-forme de demande de service en ligne et de devis

La plate-forme numérique de BrightView a traité 24 867 demandes de service en ligne en 2023, représentant 37,5% du total des demandes de service. La plate-forme numérique a généré 156,2 millions de dollars de revenus grâce à des conversions de devis en ligne.

• Taux de conversion de plate-forme en ligne: 42,6%
• Demandes totales de service en ligne: 24 867
• Revenus en ligne: 156,2 millions de dollars

Succursales régionales

Brightview exploite 87 succursales régionales dans 22 États, avec une présence concentrée en Californie, au Texas, en Floride et en Arizona. Ces succursales soutiennent 612,5 millions de dollars de contrats régionaux d'aménagement paysager et d'entretien commercial.

Métriques de branche régionales	2023 données
Total des succursales	87
États couverts	22
Valeur du contrat régional	612,5 millions de dollars

Marketing numérique et présence de salon du commerce de l'industrie

Brightview a investi 4,7 millions de dollars dans les initiatives de marketing numérique et de salon en 2023. La société a participé à 18 salons commerciaux de l'industrie, générant 1 342 prospects qualifiés.

• Investissement en marketing numérique: 4,7 millions de dollars
• Les salons du commerce sont présents: 18
• Leads qualifiés générés: 1 342

Réseaux de référence et de partenariat

La société maintient 276 accords de partenariat actifs avec les sociétés de gestion immobilière, les promoteurs immobiliers et les sociétés de gestion des installations. Ces partenariats ont contribué à 213,6 millions de dollars de revenus en 2023.

Métriques du réseau de partenariat	2023 données
Partenariats actifs	276
Revenus de partenariat	213,6 millions de dollars
Valeur du partenariat moyen	$774,000

Brightview Holdings, Inc. (BV) - Modèle d'entreprise: segments de clientèle

Sociétés de gestion immobilière commerciale

Brightview dessert 15 600 clients de gestion des propriétés commerciales dans 26 États aux États-Unis.

Caractéristique du segment	Métrique
Clients commerciaux totaux	15,600
Couverture géographique	26 États
Valeur du contrat moyen	87 500 $ par an

Institutions municipales et gouvernementales

Brightview maintient des contrats avec 742 entités municipales et gouvernementales à l'échelle nationale.

• Contrats d'entretien des parcs de la ville: 412
• Gestion du paysage du comté: 218
• Aménagement paysager des installations du gouvernement de l'État: 112

Campus éducatifs et établissements de santé

Brightview dessert 1 356 contrats de maintenance du paysage éducatif et de santé.

Type de client	Nombre de contrats
Universités et collèges	876
K-12 districts scolaires	348
Hôpitaux et centres médicaux	132

Développements de logements résidentiels

Brightview maintient les services de paysage pour 2 184 communautés de logements résidentiels.

• Gestion du paysage HOA: 1 642 communautés
• Complexes résidentiels multifamiliaux: 542 propriétés

Environnements de campus d'entreprise et industriels

Brightview fournit des services de paysage à 1 128 campus d'entreprise et industriels.

Secteur de l'industrie	Nombre de campus
Campus technologiques	398
Installations de fabrication	312
Parcs de siège social	418

Brightview Holdings, Inc. (BV) - Modèle d'entreprise: Structure des coûts

Condemnisation de la main-d'œuvre et de la main-d'œuvre

Depuis l'exercice 2023, Brightview Holdings a déclaré des coûts de main-d'œuvre totaux de 498,3 millions de dollars. La rupture de l'indemnisation de la main-d'œuvre comprend:

Catégorie des employés	Coût annuel
Techniciens de terrain	276,4 millions de dollars
Personnel administratif	112,6 millions de dollars
Gestion	109,3 millions de dollars

Acquisition et entretien de l'équipement

Les dépenses liées à l'équipement pour 2023 ont totalisé 87,2 millions de dollars, avec l'allocation suivante:

• Nouveaux achats d'équipement: 52,6 millions de dollars
• Entretien de l'équipement: 34,6 millions de dollars

Dépenses opérationnelles de la flotte

Les coûts liés à la flotte pour Brightview en 2023 ont été structurés comme suit:

Catégorie de dépenses	Coût annuel
Coût de carburant	24,7 millions de dollars
Entretien des véhicules	18,3 millions de dollars
Location / dépréciation des véhicules	42,5 millions de dollars

Technologie et investissements logiciels

Les dépenses technologiques pour 2023 s'élevaient à 23,4 millions de dollars, avec la ventilation suivante:

• Licence logicielle: 8,6 millions de dollars
• Infrastructure informatique: 9,2 millions de dollars
• Investissements en cybersécurité: 5,6 millions de dollars

Coûts de marketing et de développement commercial

Les dépenses de marketing de Brightview en 2023 ont été documentées comme suit:

Canal de marketing	Dépenses annuelles
Marketing numérique	6,2 millions de dollars
Publicité traditionnelle	3,8 millions de dollars
Développement commercial	5,5 millions de dollars

Brightview Holdings, Inc. (BV) - Modèle d'entreprise: Strots de revenus

Contrats de maintenance paysagiste récurrents

Valeur du contrat annuel: 750,3 millions de dollars au cours de l'exercice 2023. Les contrats de maintenance récurrents représentent 62% du total des revenus de l'entreprise.

Type de contrat	Revenus annuels	Pourcentage du total
Propriétés commerciales	456,2 millions de dollars	40.7%
Paysages municipaux	187,5 millions de dollars	16.7%
Entretien HOA	106,6 millions de dollars	9.5%

Projets de conception et d'installation de paysage unique

Revenu total du projet: 215,7 millions de dollars au cours de l'exercice 2023. Valeur moyenne du projet: 87 500 $.

• Installations de paysage résidentiel: 95,3 millions de dollars
• Projets de conception de paysage commercial: 120,4 millions de dollars

Services de gestion de la neige et de la glace

Revenus annuels des services de neige et de glace: 128,6 millions de dollars. Couverture contractuelle saisonnière dans 12 États du Nord.

Région	Revenus des services de neige
Nord-est	52,4 millions de dollars
Midwest	43,2 millions de dollars
États de montagne	33,0 millions de dollars

Services spécialisés en matière de soins et de préservation des arbres

Revenus annuels des services d'arbres spécialisés: 87,2 millions de dollars.

• Consultations arboristes: 22,5 millions de dollars
• Services d'élimination des arbres: 39,7 millions de dollars
• Préservation des arbres: 25,0 millions de dollars

Conseil en durabilité et gestion de l'environnement

Revenus annuels des services de durabilité: 45,3 millions de dollars.

Catégorie de service	Revenu
Évaluations d'impact environnemental	18,6 millions de dollars
Conception de paysage durable	26,7 millions de dollars

BrightView Holdings, Inc. (BV) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients choose BrightView Holdings, Inc. over the competition. It really boils down to breadth of service, scale, and specialized knowledge, all backed by some solid financial footing as of late 2025.

Single-source provider for all landscape lifecycle needs (Design to Maintenance)

The value here is simplicity: one partner for everything outdoors. BrightView Holdings, Inc. positions itself to handle the entire landscape lifecycle, which means you don't have to juggle separate vendors for planning, building, and upkeep. This integrated approach is reflected in their segment revenue split for the fiscal year ended September 30, 2025. The Maintenance Services Segment brought in $1,891.3 million, while the Development Services Segment, which covers design and construction, generated $789.1 million. That's a total net service revenue of $2,672.8 million for the full year, showing the scale of their end-to-end capability.

Here's a quick look at how the revenue broke down across their main service areas for the fiscal year ended September 30, 2025:

Segment	Net Service Revenues (FY 2025)	Segment Adjusted EBITDA Margin (FY 2025)
Maintenance Services	$1,891.3 million	13.0%
Development Services	$789.1 million	13.5%

This structure supports the promise of a single provider handling everything from forward-thinking design to consistent maintenance.

National scale ensures consistent service across multi-location properties

When you manage properties across the country, consistency is defintely key. BrightView Holdings, Inc. leverages its size to deliver a uniform brand experience, which is a huge draw for multi-location clients like retail centers or corporate campuses. They operate through a vast network, boasting more than 265 branches and employing about 18,600 team members as of late 2025. To put that scale in perspective, their total revenue of $2,672.8 million for the fiscal year ended September 30, 2025, is approximately four times that of their next largest competitor. Still, they only hold about 1.5% share of the total fragmented market, suggesting significant room to grow by consolidating services.

For multi-location management specifically, they highlight a network of more than 200 self-performing branches, ensuring local oversight with national relationship management. This scale also translates to financial efficiency, as seen in their full-year Adjusted EBITDA of $352.3 million for fiscal 2025.

Expertise in complex environments like sports turf and golf courses

It's one thing to mow a lawn; it's another to maintain a professional playing surface. BrightView Holdings, Inc. offers specialized expertise that goes beyond standard commercial maintenance. They serve premier properties including golf courses and sports venues. Their commitment to this high-level service is underscored by their role as the Official Field Consultant to Major League Baseball. This relationship implies a level of agronomic and operational knowledge that trickles down into their other complex service lines, like sports turf maintenance, where they consult on layout, drainage, and irrigation.

Their investment in this specialized area includes:

• Investment in Ph. D level research and technology for turf improvement.
• Expert support from veteran sports turf consultants and agronomists.
• Consulting on event scheduling to preserve field integrity.

Dependable, proactive service commitment and efficient snow management

A dependable service commitment is a core promise, especially when weather hits. For snow and ice removal, which is a critical, time-sensitive service, BrightView Holdings, Inc. generated $210.8 million in revenue during the fiscal year ended September 30, 2025. This figure is a component of their larger Maintenance Services revenue of $1,891.3 million. The value proposition here is proactive management-using technology to provide real-time updates, which is especially helpful during winter storms to ensure properties remain safe and accessible. They aim to build predictability and reliability into the service they deliver.

Commitment to sustainable and climate-smart landscaping solutions

BrightView Holdings, Inc. integrates environmental stewardship into its long-term strategy, focusing on climate resilience and resource management. They align their ESG activities with the United Nations Sustainable Development Goals (SDGs) and the SASB framework. This commitment is operationalized through specific actions aimed at reducing environmental impact and helping clients meet their own sustainability objectives. For example, they focus on:

• Implementing smart irrigation systems and promoting drought-resistant planting.
• Deploying hybrid and electric vehicles and electric mowers/equipment.
• Developing tailored waste and recycling strategies, including organic waste collection.

This focus on climate-smart solutions is presented as a way to enhance efficiency and improve the value delivered to clients, moving beyond basic maintenance to responsible landscape management.

BrightView Holdings, Inc. (BV) - Canvas Business Model: Customer Relationships

BrightView Holdings, Inc. focuses its customer relationships on securing long-term, high-value commercial accounts through service integration and retention efforts, which are central to the One BrightView strategy.

Dedicated account management for premier, large commercial properties

BrightView Holdings, Inc. supports its premier property focus by investing in its sales capacity. For the fiscal year 2025, General & Administrative (G&A) savings were partially reinvested into expanding the salesforce. In the five months leading up to the second quarter of fiscal year 2025, the company added 60 people to its team of approximately 1,000 employees dedicated to account management, which includes ancillary sales and new contract sales.

Long-term, recurring service contracts, especially in Maintenance Services

The core relationship goal is converting one-off projects into recurring revenue streams. Maintenance (contracts and ancillary) revenue for the twelve months ending June 30, 2025, stood at $1.7 billion. The Maintenance Services Segment revenue for the full fiscal year ended September 30, 2025, decreased by $72.7 million, representing a 3.7% decline from the prior year period. The company is actively working to make this revenue more predictable.

High-touch, consultative approach for Development Services projects

A key consultative effort involves transitioning Development Services clients into long-term Maintenance contracts. BrightView Holdings, Inc.'s goal is to increase the conversion rate from construction projects to maintenance contracts to approximately 70%. This conversion target is projected to generate over $50 million in additional annual recurring maintenance revenue. For context, the conversion rate in 2023 was less than 10 percent.

Focus on improving customer retention through the One BrightView strategy

Customer retention is a direct measure of relationship success under the One BrightView strategy. Year-over-year customer retention improved by 1.7 points to approximately 82% as of the first quarter of fiscal year 2025. Management believes this improvement is directly linked to progress in employee retention. The stated target for customer retention is 90-plus percent.

Local team engagement model to create customer value

The effectiveness of local teams directly impacts customer satisfaction and retention. For instance, in 2024, the branch quartile experiencing the highest voluntary employee turnover had a customer retention rate of 78 percent. Conversely, the quartile with the lowest employee turnover achieved a customer retention rate of 84 percent.

Here are the key customer-related performance metrics as of the latest available fiscal 2025 data:

Metric	Value/Rate	Period/Context
Customer Retention Rate	82%	As of Q2 FY2025
Target Customer Retention Rate	>90%	Internal Goal
Maintenance Services Segment Revenue Change (FY2025 vs FY2024)	-3.7% (or -$72.7 million)	Fiscal Year Ended September 30, 2025
Target Construction-to-Maintenance Conversion Rate	70%	Goal for Recurring Revenue Growth
Estimated Additional Annual Recurring Revenue from Conversion Goal	$50 million	Projected Annual Impact
Salesforce Expansion (New Hires in Account Management/Sales)	60 people	In the five months leading up to Q2 FY2025 results
Total Salesforce Size (Account Management/Sales)	Approx. 1,000 employees	Leading up to Q2 FY2025 results

The customer base spans diverse commercial sectors, including:

• Business parks and corporate offices
• Homeowners' associations
• Healthcare facilities
• Educational institutions
• Retail centers
• Resorts and theme parks
• Municipalities
• Golf courses and sports venues

BrightView Holdings, Inc. also serves as the Official Field Consultant to Major League Baseball.

Finance: review the impact of the $150 million share repurchase authorization increase on cash flow allocation for Q1 FY2026 by next Tuesday.

BrightView Holdings, Inc. (BV) - Canvas Business Model: Channels

You're looking at how BrightView Holdings, Inc. gets its services-from maintenance to development-into the hands of its thousands of commercial clients. The channel strategy here is heavily weighted toward direct, relationship-driven sales, supported by a massive physical footprint.

Direct sales force and account managers for commercial clients

The core of acquiring and growing commercial business relies on a dedicated sales team. BrightView Holdings, Inc. made significant investments in this area during fiscal year 2025. Management noted that they expanded their sales force, hiring about 100 new sellers in the year to drive profitable top-line growth. This expansion is key to capturing more market share and increasing the share of wallet from existing maintenance customers through value-added landscape enhancements. The account managers are the frontline for upselling these enhancements, which typically have a predictable demand tied to the underlying contracted revenue.

Network of over 265 local service branches across the U.S.

The service delivery channel is built on a vast physical network. BrightView Holdings, Inc. operates a network of over 265 local service branches across the U.S. This density allows for route-based service delivery, which is the nature of their Maintenance Services segment. This structure supports their commitment to service consistency, which management links directly to improved customer retention, which reached approximately 83% as of the end of fiscal 2025.

The scale of the operation is evident when you look at the financial output supported by these channels:

Metric	Value (FY 2025)	Context
Total Revenue	$2,672.8 million	Trailing Twelve Months as of September 30, 2025
Adjusted EBITDA	$352.3 million	Fiscal Year Ended September 30, 2025
New Sellers Hired	Approx. 100	During Fiscal Year 2025
Customer Retention Rate	Approx. 83%	As of late FY 2025

Digital presence via the corporate website and investor relations portal

Digital channels serve primarily for corporate communication, brand validation, and investor access, rather than direct service booking for their core B2B offering. You can find the company at www.BrightView.com. For financial stakeholders, the Investor Relations portal is the hub for key documents, including the press release and earnings presentation for the Fourth Quarter and Fiscal Year 2025, which was released on November 19, 2025. The company also maintains a presence on social platforms like X, Facebook, and LinkedIn to engage with the broader community.

Client testimonials and case studies for B2B marketing

Validation through existing clients is a crucial, though less quantifiable, channel for B2B acquisition. BrightView Holdings, Inc. leverages its work at premier properties to build credibility. Their service portfolio includes work for major entities, such as serving as the Official Field Consultant to Major League Baseball. They bring landscapes to life at thousands of client properties, including corporate offices, educational institutions, and healthcare facilities. These success stories form the basis of their marketing materials.

Industry conferences and direct client engagement events

Direct engagement at industry events remains a channel for high-value lead generation and relationship maintenance. The company's leadership, including the President and CEO, actively participates in hosting conference calls to discuss results with analysts and investors, which is a form of direct engagement with the financial community. Furthermore, the company's focus on employee stability, with turnover declining by over 40% within 21 months, is an internal channel that translates externally into better service quality and client satisfaction.

• Employee turnover reduction: Over 40% decline in 21 months.
• Customer retention improvement: Approximately 200 basis points from the prior year.
• Investment in assets: Over $300 million invested in fleet refreshment over two years.

BrightView Holdings, Inc. (BV) - Canvas Business Model: Customer Segments

You're looking at the core of BrightView Holdings, Inc.'s business-who they actually sell their landscape design, installation, and maintenance services to. Honestly, it's a very broad mix, which is typical for a market leader in a fragmented industry.

The customer base is primarily split between the two reporting segments: Maintenance Services and Development Services. The Maintenance Services segment is the bread-and-butter, focusing on recurring revenue from ongoing care.

Here's how the customer groups map out based on what BrightView Holdings, Inc. reports serving:

• Corporate and commercial property owners and managers
• Homeowners Associations (HOAs) and residential communities (~6,100)
• Educational institutions and healthcare facilities
• Municipalities, public parks, and government entities
• Resorts, theme parks, golf courses, and sports venues

For the fiscal year ended September 30, 2025, the revenue generated by these customer groups, aggregated by segment, looked like this. Remember, Development Services is more project-based, while Maintenance Services is the steady income stream.

Customer Group Focus	Primary BrightView Segment	FY 2025 Net Service Revenues (Millions USD)
Corporate, Commercial, HOAs, Municipalities, etc. (Maintenance)	Maintenance Services	$1,891.3
New Construction/Major Redesign (All Customer Types)	Development Services	$789.1

The Maintenance Services revenue for the year ended September 30, 2025, was $1,891.3 million, which included $210.8 million specifically from snow removal services. Snow removal revenue can be quite variable, depending on the year's weather patterns.

The Development Services segment, which handles landscape architecture and development for new facilities or major redesigns, brought in $789.1 million in net service revenues for the same period. The timing of these large projects definitely impacts the quarterly figures; for instance, revenue in this segment decreased by 2.4% for the full fiscal year 2025 compared to 2024, largely due to project timing delays in the second half of the year.

To be fair, BrightView Holdings, Inc. is the largest commercial landscaping provider in the U.S., but they still hold only about a 1.5% share of the fragmented, $124 billion commercial landscape maintenance and snow removal market as of late 2025. That scale helps them serve these diverse segments effectively.

Here are the key financial metrics tied to the services provided to these customer segments for the fiscal year ended September 30, 2025:

• Total Net Service Revenues: $2,672.8 million
• Maintenance Services Segment Adjusted EBITDA Margin: 13.0%
• Development Services Segment Adjusted EBITDA Margin: 13.5%

Finance: draft 13-week cash view by Friday.

BrightView Holdings, Inc. (BV) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive BrightView Holdings, Inc.'s operations, which are heavily weighted toward direct service delivery. Honestly, in a service business like this, labor and equipment are the engine, and they make up the bulk of the cost base.

High variable costs for labor, equipment, and materials are fundamental to the business. A large component of BrightView Holdings, Inc.'s costs are variable, specifically citing labor, subcontractor expense, and materials as key drivers. This structure means costs scale up and down with service volume, which is a necessary feature for managing the cyclical and weather-dependent nature of the work.

Capital expenditures are significant as the company maintains its operational scale. While the guidance for Net CapEx for fiscal year 2025 was set between $180 million and $200 million, the reported Capital Expenditures for the full fiscal year ended September 30, 2025, reached $254.2 million as part of its long-term investment plan. This level of investment supports the fleet and equipment necessary for its national footprint.

The costs associated with managing and maintaining a large vehicle fleet are substantial. BrightView Holdings, Inc. operates through more than 265 branches, requiring extensive logistics and asset management. Cost management initiatives have specifically targeted reduced vehicle and equipment related costs, showing this is a major focus area for margin improvement.

Overhead costs for a decentralized branch network and corporate functions are managed through centralized oversight. Selling, General and Administrative Expense for the fiscal year ended September 30, 2025, totaled $457.8 million, which represented 17.1% of the total Net Service Revenues of $2,672.8 million for the same period. Corporate expenses, which include executive compensation, finance, legal, and information technology, are included within this consolidated SG&A figure and are not allocated to the operating segments.

You've definitely seen increased labor costs for landscape services reflected in the industry. The company has actively pursued cost management initiatives that included lower personnel related costs, which helped drive Segment Adjusted EBITDA Margin expansion in the Maintenance Services segment for the nine months ended June 30, 2025. BrightView Holdings, Inc. supports its operations with about 18,600 employees.

Here's a quick look at the key financial components impacting the cost structure for the fiscal year ended September 30, 2025:

Cost/Expense Category	FY 2025 Financial Amount/Metric	Context/Detail
Total Net Service Revenues	$2,672.8 million	Base for cost percentage calculations.
Selling, General and Administrative Expense (SG&A)	$457.8 million	Decreased 7.8% from the 2024 period.
SG&A as Percentage of Revenue	17.1%	Down 80 basis points from 17.9% in FY 2024.
Capital Expenditures (CapEx)	$254.2 million	Reported total investment in property and equipment for FY 2025.
Net CapEx Guidance (FY 2025)	$180 million to $200 million	Figure used in Adjusted Free Cash Flow projections.
Maintenance Services Revenue	$1,891.3 million	Largest revenue segment, heavily reliant on labor/equipment.
Development Services Revenue	$789.1 million	Segment where overhead cost reductions were a key driver of margin improvement.

The focus on efficiency is clear when you look at the segment performance. For instance, the Development Services Segment saw margin increases primarily driven by reductions in overhead costs due to cost management initiatives. This suggests active management of fixed and semi-fixed costs across the decentralized structure.

• Variable Cost Drivers: Labor, subcontractor expense, and materials.
• Employee Base: Approximately 18,600 team members.
• Cost Management Focus: Reduced vehicle and equipment related costs.
• Overhead Reduction Impact: Drove Segment Adjusted EBITDA Margin increase in Development Services.

Finance: draft 13-week cash view by Friday.

BrightView Holdings, Inc. (BV) - Canvas Business Model: Revenue Streams

You're looking at how BrightView Holdings, Inc. actually brings in the money across its service lines for the fiscal year ended September 30, 2025. The revenue streams are primarily split between ongoing service contracts and project-based work. Honestly, the recurring maintenance revenue forms the bedrock of the financial stability here.

For the full fiscal year 2025, the core revenue streams break down like this, based on the reported figures:

Revenue Stream Category	Net Service Revenue (FY 2025)
Maintenance Services net service revenue	$1,891.3 million
Development Services net service revenue	$789.1 million
Total Revenue (Sum of above)	$2,680.4 million

The Maintenance Services segment is the largest component. Within that, a specific, weather-dependent service contributes a notable amount. Snow and ice removal revenue for fiscal year 2025 was reported at $210.8 million, which is a component falling under the broader Maintenance Services umbrella.

BrightView Holdings, Inc. also generates revenue from Enhancement services. These are essentially add-on projects or upgrades that are sold to existing maintenance contract customers. This strategy helps boost the average revenue per customer without the full sales cycle required for a new contract.

The focus on operational efficiency translated directly to the bottom line, even with some top-line softness due to project timing and strategic pruning of non-core business. For the full fiscal year 2025, BrightView Holdings, Inc. achieved an Adjusted EBITDA of $352.3 million, reflecting strong margin control. This record performance shows the success of the One BrightView strategy.

To give you a clearer picture of where that profitability came from, here's how the segment Adjusted EBITDA stacked up for the full fiscal year 2025:

• Maintenance Services Segment Adjusted EBITDA: $245.5 million
• Development Services Segment Adjusted EBITDA: $106.8 million
• Total Adjusted EBITDA: $352.3 million

It's interesting to note the segment performance changes year-over-year, even as the total Adjusted EBITDA hit a record. For instance, the Maintenance Services Segment revenue decreased by 3.7% for the full fiscal year 2025 compared to the 2024 period, yet its Adjusted EBITDA still increased by $9.3 million to $245.5 million. Meanwhile, Development Services Segment revenue decreased by 2.4%, but its Adjusted EBITDA still grew by $18.3 million to $106.8 million. That margin expansion is definitely the key story in the revenue stream execution.