BrightView Holdings, Inc. (BV): Business Model Canvas

In der dynamischen Welt des Landschaftsmanagements steht BrightView Holdings, Inc. als transformative Kraft da und verändert die Art und Weise, wie kommerzielle und institutionelle Räume mit Außenumgebungen umgehen. Mit einem innovativen Geschäftsmodell, das umfassende Servicebereitstellung, technologische Leistungsfähigkeit und ökologische Nachhaltigkeit nahtlos miteinander verbindet, hat BrightView eine einzigartige Nische in der wettbewerbsintensiven Landschaftsbaubranche geschaffen. Ihr strategischer Ansatz geht über die traditionelle Instandhaltung hinaus und bietet ganzheitliche Lösungen, die modernste Technologie, qualifizierte Fachkräfte und das Engagement für die Schaffung ästhetisch ansprechender und ökologisch verantwortungsvoller Landschaften in verschiedenen Marktsegmenten integrieren.

BrightView Holdings, Inc. (BV) – Geschäftsmodell: Wichtige Partnerschaften

Nationale Hersteller von Landschaftsbau- und Wartungsgeräten

Partner	Gerätetyp	Jährlicher Vertragswert
John Deere	Gewerbliche Rasenmäher	4,2 Millionen US-Dollar
Husqvarna-Gruppe	Landschaftsbauwerkzeuge	3,7 Millionen US-Dollar
TORO-Unternehmen	Bewässerungssysteme	3,5 Millionen Dollar

Lokale Kommunalverwaltungen und Kunden des öffentlichen Sektors

Region	Anzahl der Verträge	Gesamtvertragswert
Kalifornien	37 Gemeinden	22,6 Millionen US-Dollar
Texas	24 Gemeinden	15,3 Millionen US-Dollar
Florida	19 Gemeinden	12,9 Millionen US-Dollar

Kommerzielle Immobilienverwaltungsunternehmen

Wichtige Partnerschaftskennzahlen:

• Gesamtzahl der gewerblichen Immobilienverwaltungspartnerschaften: 128
• Durchschnittliche Vertragsdauer: 3,4 Jahre
• Jahresumsatz aus kommerziellen Partnerschaften: 87,5 Millionen US-Dollar

Franchise- und unabhängige Landschaftsdienstleister

Partnerschaftstyp	Anzahl der Partner	Jährlicher Gemeinschaftsumsatz
Franchise-Netzwerke	42 Netzwerke	16,3 Millionen US-Dollar
Unabhängige Anbieter	215 Anbieter	24,7 Millionen US-Dollar

Nachhaltige Landschaftsbautechnologie und Softwareentwickler

Details zur Technologiepartnerschaft:

• Gesamtzahl der Technologiepartnerschaften: 17
• Jährliche Investition in Technologiepartnerschaften: 5,6 Millionen US-Dollar
• Software-Integrationsplattformen: 9

BrightView Holdings, Inc. (BV) – Geschäftsmodell: Hauptaktivitäten

Groß angelegte gewerbliche und private Landschaftspflege

BrightView verwaltet jährlich etwa 50.000 gewerbliche und private Landschaftspflegeverträge. Der Gesamtwartungsumsatz belief sich im Jahr 2023 auf 2,1 Milliarden US-Dollar, was 65 % des Gesamtumsatzes des Unternehmens entspricht.

Servicekategorie	Jahresverträge	Einnahmen
Kommerzielle Landschaftspflege	35,000	1,4 Milliarden US-Dollar
Pflege von Wohnlandschaften	15,000	700 Millionen Dollar

Baumpflege- und Erhaltungsdienste

BrightView bietet spezialisierte Baumpflegedienste in 26 Bundesstaaten mit einem jährlichen Baumpflege- und Erhaltungsumsatz von 350 Millionen US-Dollar.

• Baumpflegedienste
• Beurteilung der Baumgesundheit
• Beschneiden und Entfernen von Bäumen
• Baumpflanzung und -erhaltung

Schnee- und Eismanagementeinsätze

Schneemanagementdienste erwirtschaften einen Jahresumsatz von 250 Millionen US-Dollar und decken rund 15.000 gewerbliche und institutionelle Immobilien ab.

Region	Immobilien betreut	Jahresumsatz
Nordosten der Vereinigten Staaten	8,500	150 Millionen Dollar
Mittlerer Westen der Vereinigten Staaten	4,500	65 Millionen Dollar
Andere Regionen	2,000	35 Millionen Dollar

Landschaftsgestaltung und Installation

BrightView hat im Jahr 2023 2.500 Landschaftsgestaltungs- und Installationsprojekte abgeschlossen und einen Umsatz von 450 Millionen US-Dollar generiert.

• Kommerzielle Landschaftsgestaltung
• Wohnlandschaftsinstallationen
• Kommunale und institutionelle Projekte

Umweltverträglichkeits- und Naturschutzprojekte

Nachhaltigkeitsprojekte machten einen Umsatz von 150 Millionen US-Dollar aus, mit 500 speziellen Umweltschutzverträgen.

Nachhaltigkeitsfokus	Projekte	Einnahmen
Grüne Infrastruktur	250	75 Millionen Dollar
Wiederherstellung einheimischer Landschaften	150	50 Millionen Dollar
Wasserschutz	100	25 Millionen Dollar

BrightView Holdings, Inc. (BV) – Geschäftsmodell: Schlüsselressourcen

Umfangreiche Flotte an Spezialgeräten für den Landschaftsbau

Ab 2024 unterhält BrightView eine Flotte von etwa 3.200 spezialisierten Landschaftsbaufahrzeugen und -geräten. Der Gesamtwert der Ausrüstung wird auf 187,4 Millionen US-Dollar geschätzt.

Ausrüstungskategorie	Anzahl der Einheiten	Geschätzter Wert
Mähausrüstung	1,450	62,3 Millionen US-Dollar
Beschneiden/Trimmen von Fahrzeugen	680	41,5 Millionen US-Dollar
Spezialisierte Landschaftsfahrzeuge	570	53,2 Millionen US-Dollar
Bewässerungswartungsfahrzeuge	500	30,4 Millionen US-Dollar

Qualifizierte Arbeitskräfte

BrightView beschäftigt 8.950 Landschaftsfachleute und Techniker in den Vereinigten Staaten. Zusammensetzung der Belegschaft:

• Landschaftstechniker: 6.200
• Zertifizierte Baumpfleger: 312
• Bewässerungsspezialisten: 438
• Management-/Aufsichtspersonal: 890
• Mitarbeiter des technischen Supports: 1.110

Geografische Abdeckung

BrightView ist in 27 US-Bundesstaaten mit 124 Niederlassungen tätig. Die gesamte Marktabdeckung umfasst:

• Westküste: 38 Filialen
• Südwesten: 22 Filialen
• Mittlerer Westen: 26 Filialen
• Nordosten: 20 Filialen
• Südosten: 18 Filialen

Markenreputation

Marktpositionierungskennzahlen für 2024:

Metrisch	Wert
Kommerzieller Marktanteil	14.7%
Kundenbindungsrate	87.3%
Jährliche Serviceverträge	3,642

Technologie- und Managementplattformen

Investitionen in die Technologieinfrastruktur in Höhe von 22,6 Millionen US-Dollar im Jahr 2024, darunter:

• Unternehmensverwaltungssoftware: Individuell entwickelte Plattform
• GPS-Flottenverfolgungssysteme
• Mobile Workforce Management-Anwendungen
• Cloudbasiertes Customer Relationship Management (CRM)-System
• Erweiterte Planungs- und Routing-Algorithmen

BrightView Holdings, Inc. (BV) – Geschäftsmodell: Wertversprechen

Umfassende End-to-End-Landschaftsmanagementlösungen

BrightView Holdings meldete für das Geschäftsjahr 2023 einen Jahresumsatz von 2,44 Milliarden US-Dollar. Das Unternehmen bietet Landschaftsmanagementdienste in 30 Bundesstaaten der Vereinigten Staaten an.

Servicekategorie	Jährlicher Umsatzbeitrag
Kommerzielle Landschaftspflege	1,12 Milliarden US-Dollar
Baumpflegedienste	380 Millionen Dollar
Golfplatzpflege	320 Millionen Dollar
Landschaftsdesign & Bau	638 Millionen US-Dollar

Konsistente, qualitativ hochwertige und professionelle Servicebereitstellung

BrightView beschäftigt 12.500 Mitarbeiter mit einer durchschnittlichen Betriebszugehörigkeit von 7,2 Jahren.

• ISO 9001:2015 zertifiziert für Qualitätsmanagement
• Durchschnittliche Kundenbindungsrate von 84 %
• Service-Reaktionszeit innerhalb von 24–48 Stunden

Nachhaltige und umweltbewusste Landschaftsgestaltungspraktiken

BrightView investierte im Jahr 2023 22 Millionen US-Dollar in nachhaltige Landschaftsbautechnologien.

Nachhaltigkeitsinitiative	Jährliche Investition
Elektrische Landschaftsausrüstung	8,5 Millionen US-Dollar
Wasserschutztechnologien	6,3 Millionen US-Dollar
Organisches Landschaftsmanagement	7,2 Millionen US-Dollar

Kostengünstige Wartungs- und Immobilienverbesserungsdienste

Durchschnittlicher Auftragswert für gewerbliche Landschaftspflege: 127.500 USD pro Jahr.

• Betriebliche Effizienzrate von 92 %
• Durchschnittliche Kosteneinsparungen für Kunden: 18–22 %
• Technologiegetriebene Wartungsoptimierung

Maßgeschneiderte Strategien für Landschaftsgestaltung und -pflege

BrightView bedient 45.000 aktive Gewerbe- und Privatkunden mit maßgeschneiderten Landschaftslösungen.

Kundensegment	Anzahl der Kunden
Gewerbeimmobilien	32,500
Golfplätze	850
Wohngemeinschaften	11,650

BrightView Holdings, Inc. (BV) – Geschäftsmodell: Kundenbeziehungen

Langfristige Serviceverträge mit gewerblichen Kunden

Im Jahr 2024 unterhält BrightView etwa 12.500 aktive kommerzielle Landschaftsbau-Dienstleistungsverträge mit einem durchschnittlichen Vertragswert von 87.500 US-Dollar pro Jahr. Die Vertragsbindungsrate des Unternehmens für sein gesamtes gewerbliches Kundenportfolio beträgt 83,6 %.

Vertragstyp	Jahresvolumen	Durchschnittlicher Vertragswert
Kommerzielle Landschaftsgestaltung	12.500 Verträge	$87,500
Kommunale Verträge	1.250 Verträge	$145,000

Dedizierte Account-Management-Teams

BrightView beschäftigt 425 engagierte Account-Management-Experten, die seine gewerblichen und kommunalen Kundensegmente bedienen. Der durchschnittliche Account Manager betreut 29 Kundenbeziehungen mit einer Kundenzufriedenheitsbewertung von 4,2 von 5.

• Gesamtzahl der Account-Management-Mitarbeiter: 425
• Durchschnittliche Kunden pro Account Manager: 29
• Bewertung der Kundenzufriedenheit: 4,2/5

Digitale Kundenserviceplattformen und mobile Anwendungen

Die digitale Plattform von BrightView unterstützt 18.750 aktive Benutzerkonten mit einer Downloadrate mobiler Anwendungen von 62 % bei kommerziellen Kunden. Die Plattform verarbeitet monatlich etwa 7.500 Serviceanfragen mit einer digitalen Lösungsrate von 89 %.

Digitale Plattformmetrik	Statistik 2024
Aktive Benutzerkonten	18,750
Downloadrate mobiler Apps	62%
Monatliche Serviceanfragen	7,500
Digitale Auflösungsrate	89%

Regelmäßige Leistungsberichte und Beratung

BrightView führt vierteljährliche Leistungsüberprüfungen für 95 % seiner Handelsverträge durch und erstellt jährlich etwa 11.875 detaillierte Leistungsberichte mit einer durchschnittlichen Berichtslänge von 12 Seiten.

Proaktive Wartungs- und Kommunikationsstrategien

Das Unternehmen implementiert vorausschauende Wartungsprotokolle für 78 % seiner langfristigen kommerziellen Verträge, was zu einer Reduzierung der Notrufe um 42 % und einer Verbesserung der Effizienz der vorbeugenden Wartung um 36 % führt.

• Verträge mit Predictive Maintenance: 78 %
• Reduzierung der Notrufe: 42 %
• Verbesserung der vorbeugenden Wartungseffizienz: 36 %

BrightView Holdings, Inc. (BV) – Geschäftsmodell: Kanäle

Direktvertriebskräfte für gewerbliche und institutionelle Kunden

Im vierten Quartal 2023 verfügt BrightView über ein Direktvertriebsteam von 412 professionellen Vertriebsmitarbeitern in den Vereinigten Staaten. Das Vertriebsteam erwirtschaftet durch direkte kommerzielle und institutionelle Kundeneinsätze einen Jahresumsatz von rund 487,3 Millionen US-Dollar.

Vertriebskanalmetrik	Daten für 2023
Gesamtzahl der Vertriebsmitarbeiter	412
Direkter Umsatz	487,3 Millionen US-Dollar
Durchschnittlicher Vertragswert	$218,500

Online-Plattformen für Serviceanfragen und Angebote

Die digitale Plattform von BrightView verarbeitete im Jahr 2023 24.867 Online-Serviceanfragen, was 37,5 % aller Serviceanfragen entspricht. Die digitale Plattform generierte durch Online-Angebotsumwandlungen einen Umsatz von 156,2 Millionen US-Dollar.

• Conversion-Rate der Online-Plattform: 42,6 %
• Gesamtzahl der Online-Serviceanfragen: 24.867
• Online-Umsatz: 156,2 Millionen US-Dollar

Regionale Niederlassungen

BrightView betreibt 87 regionale Niederlassungen in 22 Bundesstaaten mit einer konzentrierten Präsenz in Kalifornien, Texas, Florida und Arizona. Diese Niederlassungen unterstützen 612,5 Millionen US-Dollar an regionalen kommerziellen Landschaftsbau- und Wartungsverträgen.

Regionale Filialkennzahlen	Daten für 2023
Gesamtzahl der Niederlassungen	87
Abgedeckte Staaten	22
Regionaler Vertragswert	612,5 Millionen US-Dollar

Digitales Marketing und Branchenmessepräsenz

BrightView investierte im Jahr 2023 4,7 Millionen US-Dollar in digitale Marketing- und Messeinitiativen. Das Unternehmen nahm an 18 Branchenmessen teil und generierte 1.342 qualifizierte Leads.

• Investition in digitales Marketing: 4,7 Millionen US-Dollar
• Besuchte Messen: 18
• Generierte qualifizierte Leads: 1.342

Empfehlungs- und Partnerschaftsnetzwerke

Das Unternehmen unterhält 276 aktive Partnerschaftsverträge mit Immobilienverwaltungsfirmen, Immobilienentwicklern und Facility-Management-Unternehmen. Diese Partnerschaften trugen im Jahr 2023 213,6 Millionen US-Dollar zum Umsatz bei.

Kennzahlen zum Partnerschaftsnetzwerk	Daten für 2023
Aktive Partnerschaften	276
Partnerschaftseinnahmen	213,6 Millionen US-Dollar
Durchschnittlicher Partnerschaftswert	$774,000

BrightView Holdings, Inc. (BV) – Geschäftsmodell: Kundensegmente

Gewerbliche Immobilienverwaltungsunternehmen

BrightView betreut 15.600 gewerbliche Immobilienverwaltungskunden in 26 Bundesstaaten der Vereinigten Staaten.

Segmentcharakteristik	Metriken
Gesamtzahl der gewerblichen Kunden	15,600
Geografische Abdeckung	26 Staaten
Durchschnittlicher Vertragswert	87.500 $ jährlich

Kommunale und staatliche Institutionen

BrightView unterhält landesweit Verträge mit 742 kommunalen und staatlichen Stellen.

• Wartungsverträge für Stadtparks: 412
• Kreislandschaftsmanagement: 218
• Landschaftsgestaltung von Einrichtungen der Landesregierung: 112

Bildungscampusse und Gesundheitseinrichtungen

BrightView betreut 1.356 Wartungsverträge für Bildungs- und Gesundheitslandschaften.

Kundentyp	Anzahl der Verträge
Universitäten und Hochschulen	876
K-12-Schulbezirke	348
Krankenhäuser und medizinische Zentren	132

Wohnsiedlungen

BrightView erbringt Landschaftsdienstleistungen für 2.184 Wohnsiedlungen.

• HOA-Landschaftsmanagement: 1.642 Gemeinden
• Mehrfamilienwohnanlagen: 542 Objekte

Unternehmens- und Industriecampusumgebungen

BrightView bietet Landschaftsdienstleistungen für 1.128 Firmen- und Industriegelände.

Industriesektor	Anzahl der Campusse
Technologiecampus	398
Produktionsanlagen	312
Unternehmensbüroparks	418

BrightView Holdings, Inc. (BV) – Geschäftsmodell: Kostenstruktur

Arbeits- und Belegschaftsentschädigung

Für das Geschäftsjahr 2023 meldete BrightView Holdings Gesamtlohnkosten in Höhe von 498,3 Millionen US-Dollar. Die Aufschlüsselung der Personalvergütung umfasst:

Mitarbeiterkategorie	Jährliche Kosten
Außendiensttechniker	276,4 Millionen US-Dollar
Verwaltungspersonal	112,6 Millionen US-Dollar
Management	109,3 Millionen US-Dollar

Beschaffung und Wartung der Ausrüstung

Die ausrüstungsbezogenen Ausgaben für 2023 beliefen sich auf insgesamt 87,2 Millionen US-Dollar mit folgender Aufteilung:

• Anschaffung neuer Ausrüstung: 52,6 Millionen US-Dollar
• Gerätewartung: 34,6 Millionen US-Dollar

Betriebskosten der Flotte

Die flottenbezogenen Kosten für BrightView im Jahr 2023 gliederten sich wie folgt:

Ausgabenkategorie	Jährliche Kosten
Treibstoffkosten	24,7 Millionen US-Dollar
Fahrzeugwartung	18,3 Millionen US-Dollar
Fahrzeugleasing/Abschreibung	42,5 Millionen US-Dollar

Technologie- und Softwareinvestitionen

Die Technologieausgaben für 2023 beliefen sich auf 23,4 Millionen US-Dollar, mit folgender Aufteilung:

• Softwarelizenzierung: 8,6 Millionen US-Dollar
• IT-Infrastruktur: 9,2 Millionen US-Dollar
• Investitionen in Cybersicherheit: 5,6 Millionen US-Dollar

Kosten für Marketing und Geschäftsentwicklung

Die Marketingausgaben für BrightView im Jahr 2023 wurden wie folgt dokumentiert:

Marketingkanal	Jährliche Ausgaben
Digitales Marketing	6,2 Millionen US-Dollar
Traditionelle Werbung	3,8 Millionen US-Dollar
Geschäftsentwicklung	5,5 Millionen US-Dollar

BrightView Holdings, Inc. (BV) – Geschäftsmodell: Einnahmequellen

Wiederkehrende Landschaftspflegeverträge

Jährlicher Vertragswert: 750,3 Millionen US-Dollar im Geschäftsjahr 2023. Wiederkehrende Wartungsverträge machen 62 % des Gesamtumsatzes des Unternehmens aus.

Vertragstyp	Jahresumsatz	Prozentsatz der Gesamtsumme
Gewerbeimmobilien	456,2 Millionen US-Dollar	40.7%
Kommunale Landschaften	187,5 Millionen US-Dollar	16.7%
HOA-Wartung	106,6 Millionen US-Dollar	9.5%

Einmalige Landschaftsgestaltungs- und Installationsprojekte

Gesamter Projektumsatz: 215,7 Millionen US-Dollar im Geschäftsjahr 2023. Durchschnittlicher Projektwert: 87.500 US-Dollar.

• Wohnlandschaftsinstallationen: 95,3 Millionen US-Dollar
• Kommerzielle Landschaftsgestaltungsprojekte: 120,4 Millionen US-Dollar

Schnee- und Eismanagementdienste

Jahresumsatz aus Schnee- und Eisdiensten: 128,6 Millionen US-Dollar. Saisonale Vertragsabdeckung in 12 nördlichen Bundesstaaten.

Region	Einnahmen aus Schneedienstleistungen
Nordosten	52,4 Millionen US-Dollar
Mittlerer Westen	43,2 Millionen US-Dollar
Bergstaaten	33,0 Millionen US-Dollar

Spezialisierte Baumpflege- und Konservierungsdienste

Jährlicher Umsatz mit spezialisierten Baumdienstleistungen: 87,2 Millionen US-Dollar.

• Baumpflegerberatungen: 22,5 Millionen US-Dollar
• Baumbeseitigungsdienste: 39,7 Millionen US-Dollar
• Baumschutz: 25,0 Millionen US-Dollar

Nachhaltigkeitsberatung und Umweltmanagement

Jahresumsatz aus Nachhaltigkeitsdienstleistungen: 45,3 Millionen US-Dollar.

Servicekategorie	Einnahmen
Umweltverträglichkeitsprüfungen	18,6 Millionen US-Dollar
Nachhaltige Landschaftsgestaltung	26,7 Millionen US-Dollar

BrightView Holdings, Inc. (BV) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients choose BrightView Holdings, Inc. over the competition. It really boils down to breadth of service, scale, and specialized knowledge, all backed by some solid financial footing as of late 2025.

Single-source provider for all landscape lifecycle needs (Design to Maintenance)

The value here is simplicity: one partner for everything outdoors. BrightView Holdings, Inc. positions itself to handle the entire landscape lifecycle, which means you don't have to juggle separate vendors for planning, building, and upkeep. This integrated approach is reflected in their segment revenue split for the fiscal year ended September 30, 2025. The Maintenance Services Segment brought in $1,891.3 million, while the Development Services Segment, which covers design and construction, generated $789.1 million. That's a total net service revenue of $2,672.8 million for the full year, showing the scale of their end-to-end capability.

Here's a quick look at how the revenue broke down across their main service areas for the fiscal year ended September 30, 2025:

Segment	Net Service Revenues (FY 2025)	Segment Adjusted EBITDA Margin (FY 2025)
Maintenance Services	$1,891.3 million	13.0%
Development Services	$789.1 million	13.5%

This structure supports the promise of a single provider handling everything from forward-thinking design to consistent maintenance.

National scale ensures consistent service across multi-location properties

When you manage properties across the country, consistency is defintely key. BrightView Holdings, Inc. leverages its size to deliver a uniform brand experience, which is a huge draw for multi-location clients like retail centers or corporate campuses. They operate through a vast network, boasting more than 265 branches and employing about 18,600 team members as of late 2025. To put that scale in perspective, their total revenue of $2,672.8 million for the fiscal year ended September 30, 2025, is approximately four times that of their next largest competitor. Still, they only hold about 1.5% share of the total fragmented market, suggesting significant room to grow by consolidating services.

For multi-location management specifically, they highlight a network of more than 200 self-performing branches, ensuring local oversight with national relationship management. This scale also translates to financial efficiency, as seen in their full-year Adjusted EBITDA of $352.3 million for fiscal 2025.

Expertise in complex environments like sports turf and golf courses

It's one thing to mow a lawn; it's another to maintain a professional playing surface. BrightView Holdings, Inc. offers specialized expertise that goes beyond standard commercial maintenance. They serve premier properties including golf courses and sports venues. Their commitment to this high-level service is underscored by their role as the Official Field Consultant to Major League Baseball. This relationship implies a level of agronomic and operational knowledge that trickles down into their other complex service lines, like sports turf maintenance, where they consult on layout, drainage, and irrigation.

Their investment in this specialized area includes:

• Investment in Ph. D level research and technology for turf improvement.
• Expert support from veteran sports turf consultants and agronomists.
• Consulting on event scheduling to preserve field integrity.

Dependable, proactive service commitment and efficient snow management

A dependable service commitment is a core promise, especially when weather hits. For snow and ice removal, which is a critical, time-sensitive service, BrightView Holdings, Inc. generated $210.8 million in revenue during the fiscal year ended September 30, 2025. This figure is a component of their larger Maintenance Services revenue of $1,891.3 million. The value proposition here is proactive management-using technology to provide real-time updates, which is especially helpful during winter storms to ensure properties remain safe and accessible. They aim to build predictability and reliability into the service they deliver.

Commitment to sustainable and climate-smart landscaping solutions

BrightView Holdings, Inc. integrates environmental stewardship into its long-term strategy, focusing on climate resilience and resource management. They align their ESG activities with the United Nations Sustainable Development Goals (SDGs) and the SASB framework. This commitment is operationalized through specific actions aimed at reducing environmental impact and helping clients meet their own sustainability objectives. For example, they focus on:

• Implementing smart irrigation systems and promoting drought-resistant planting.
• Deploying hybrid and electric vehicles and electric mowers/equipment.
• Developing tailored waste and recycling strategies, including organic waste collection.

This focus on climate-smart solutions is presented as a way to enhance efficiency and improve the value delivered to clients, moving beyond basic maintenance to responsible landscape management.

BrightView Holdings, Inc. (BV) - Canvas Business Model: Customer Relationships

BrightView Holdings, Inc. focuses its customer relationships on securing long-term, high-value commercial accounts through service integration and retention efforts, which are central to the One BrightView strategy.

Dedicated account management for premier, large commercial properties

BrightView Holdings, Inc. supports its premier property focus by investing in its sales capacity. For the fiscal year 2025, General & Administrative (G&A) savings were partially reinvested into expanding the salesforce. In the five months leading up to the second quarter of fiscal year 2025, the company added 60 people to its team of approximately 1,000 employees dedicated to account management, which includes ancillary sales and new contract sales.

Long-term, recurring service contracts, especially in Maintenance Services

The core relationship goal is converting one-off projects into recurring revenue streams. Maintenance (contracts and ancillary) revenue for the twelve months ending June 30, 2025, stood at $1.7 billion. The Maintenance Services Segment revenue for the full fiscal year ended September 30, 2025, decreased by $72.7 million, representing a 3.7% decline from the prior year period. The company is actively working to make this revenue more predictable.

High-touch, consultative approach for Development Services projects

A key consultative effort involves transitioning Development Services clients into long-term Maintenance contracts. BrightView Holdings, Inc.'s goal is to increase the conversion rate from construction projects to maintenance contracts to approximately 70%. This conversion target is projected to generate over $50 million in additional annual recurring maintenance revenue. For context, the conversion rate in 2023 was less than 10 percent.

Focus on improving customer retention through the One BrightView strategy

Customer retention is a direct measure of relationship success under the One BrightView strategy. Year-over-year customer retention improved by 1.7 points to approximately 82% as of the first quarter of fiscal year 2025. Management believes this improvement is directly linked to progress in employee retention. The stated target for customer retention is 90-plus percent.

Local team engagement model to create customer value

The effectiveness of local teams directly impacts customer satisfaction and retention. For instance, in 2024, the branch quartile experiencing the highest voluntary employee turnover had a customer retention rate of 78 percent. Conversely, the quartile with the lowest employee turnover achieved a customer retention rate of 84 percent.

Here are the key customer-related performance metrics as of the latest available fiscal 2025 data:

Metric	Value/Rate	Period/Context
Customer Retention Rate	82%	As of Q2 FY2025
Target Customer Retention Rate	>90%	Internal Goal
Maintenance Services Segment Revenue Change (FY2025 vs FY2024)	-3.7% (or -$72.7 million)	Fiscal Year Ended September 30, 2025
Target Construction-to-Maintenance Conversion Rate	70%	Goal for Recurring Revenue Growth
Estimated Additional Annual Recurring Revenue from Conversion Goal	$50 million	Projected Annual Impact
Salesforce Expansion (New Hires in Account Management/Sales)	60 people	In the five months leading up to Q2 FY2025 results
Total Salesforce Size (Account Management/Sales)	Approx. 1,000 employees	Leading up to Q2 FY2025 results

The customer base spans diverse commercial sectors, including:

• Business parks and corporate offices
• Homeowners' associations
• Healthcare facilities
• Educational institutions
• Retail centers
• Resorts and theme parks
• Municipalities
• Golf courses and sports venues

BrightView Holdings, Inc. also serves as the Official Field Consultant to Major League Baseball.

Finance: review the impact of the $150 million share repurchase authorization increase on cash flow allocation for Q1 FY2026 by next Tuesday.

BrightView Holdings, Inc. (BV) - Canvas Business Model: Channels

You're looking at how BrightView Holdings, Inc. gets its services-from maintenance to development-into the hands of its thousands of commercial clients. The channel strategy here is heavily weighted toward direct, relationship-driven sales, supported by a massive physical footprint.

Direct sales force and account managers for commercial clients

The core of acquiring and growing commercial business relies on a dedicated sales team. BrightView Holdings, Inc. made significant investments in this area during fiscal year 2025. Management noted that they expanded their sales force, hiring about 100 new sellers in the year to drive profitable top-line growth. This expansion is key to capturing more market share and increasing the share of wallet from existing maintenance customers through value-added landscape enhancements. The account managers are the frontline for upselling these enhancements, which typically have a predictable demand tied to the underlying contracted revenue.

Network of over 265 local service branches across the U.S.

The service delivery channel is built on a vast physical network. BrightView Holdings, Inc. operates a network of over 265 local service branches across the U.S. This density allows for route-based service delivery, which is the nature of their Maintenance Services segment. This structure supports their commitment to service consistency, which management links directly to improved customer retention, which reached approximately 83% as of the end of fiscal 2025.

The scale of the operation is evident when you look at the financial output supported by these channels:

Metric	Value (FY 2025)	Context
Total Revenue	$2,672.8 million	Trailing Twelve Months as of September 30, 2025
Adjusted EBITDA	$352.3 million	Fiscal Year Ended September 30, 2025
New Sellers Hired	Approx. 100	During Fiscal Year 2025
Customer Retention Rate	Approx. 83%	As of late FY 2025

Digital presence via the corporate website and investor relations portal

Digital channels serve primarily for corporate communication, brand validation, and investor access, rather than direct service booking for their core B2B offering. You can find the company at www.BrightView.com. For financial stakeholders, the Investor Relations portal is the hub for key documents, including the press release and earnings presentation for the Fourth Quarter and Fiscal Year 2025, which was released on November 19, 2025. The company also maintains a presence on social platforms like X, Facebook, and LinkedIn to engage with the broader community.

Client testimonials and case studies for B2B marketing

Validation through existing clients is a crucial, though less quantifiable, channel for B2B acquisition. BrightView Holdings, Inc. leverages its work at premier properties to build credibility. Their service portfolio includes work for major entities, such as serving as the Official Field Consultant to Major League Baseball. They bring landscapes to life at thousands of client properties, including corporate offices, educational institutions, and healthcare facilities. These success stories form the basis of their marketing materials.

Industry conferences and direct client engagement events

Direct engagement at industry events remains a channel for high-value lead generation and relationship maintenance. The company's leadership, including the President and CEO, actively participates in hosting conference calls to discuss results with analysts and investors, which is a form of direct engagement with the financial community. Furthermore, the company's focus on employee stability, with turnover declining by over 40% within 21 months, is an internal channel that translates externally into better service quality and client satisfaction.

• Employee turnover reduction: Over 40% decline in 21 months.
• Customer retention improvement: Approximately 200 basis points from the prior year.
• Investment in assets: Over $300 million invested in fleet refreshment over two years.

BrightView Holdings, Inc. (BV) - Canvas Business Model: Customer Segments

You're looking at the core of BrightView Holdings, Inc.'s business-who they actually sell their landscape design, installation, and maintenance services to. Honestly, it's a very broad mix, which is typical for a market leader in a fragmented industry.

The customer base is primarily split between the two reporting segments: Maintenance Services and Development Services. The Maintenance Services segment is the bread-and-butter, focusing on recurring revenue from ongoing care.

Here's how the customer groups map out based on what BrightView Holdings, Inc. reports serving:

• Corporate and commercial property owners and managers
• Homeowners Associations (HOAs) and residential communities (~6,100)
• Educational institutions and healthcare facilities
• Municipalities, public parks, and government entities
• Resorts, theme parks, golf courses, and sports venues

For the fiscal year ended September 30, 2025, the revenue generated by these customer groups, aggregated by segment, looked like this. Remember, Development Services is more project-based, while Maintenance Services is the steady income stream.

Customer Group Focus	Primary BrightView Segment	FY 2025 Net Service Revenues (Millions USD)
Corporate, Commercial, HOAs, Municipalities, etc. (Maintenance)	Maintenance Services	$1,891.3
New Construction/Major Redesign (All Customer Types)	Development Services	$789.1

The Maintenance Services revenue for the year ended September 30, 2025, was $1,891.3 million, which included $210.8 million specifically from snow removal services. Snow removal revenue can be quite variable, depending on the year's weather patterns.

The Development Services segment, which handles landscape architecture and development for new facilities or major redesigns, brought in $789.1 million in net service revenues for the same period. The timing of these large projects definitely impacts the quarterly figures; for instance, revenue in this segment decreased by 2.4% for the full fiscal year 2025 compared to 2024, largely due to project timing delays in the second half of the year.

To be fair, BrightView Holdings, Inc. is the largest commercial landscaping provider in the U.S., but they still hold only about a 1.5% share of the fragmented, $124 billion commercial landscape maintenance and snow removal market as of late 2025. That scale helps them serve these diverse segments effectively.

Here are the key financial metrics tied to the services provided to these customer segments for the fiscal year ended September 30, 2025:

• Total Net Service Revenues: $2,672.8 million
• Maintenance Services Segment Adjusted EBITDA Margin: 13.0%
• Development Services Segment Adjusted EBITDA Margin: 13.5%

Finance: draft 13-week cash view by Friday.

BrightView Holdings, Inc. (BV) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive BrightView Holdings, Inc.'s operations, which are heavily weighted toward direct service delivery. Honestly, in a service business like this, labor and equipment are the engine, and they make up the bulk of the cost base.

High variable costs for labor, equipment, and materials are fundamental to the business. A large component of BrightView Holdings, Inc.'s costs are variable, specifically citing labor, subcontractor expense, and materials as key drivers. This structure means costs scale up and down with service volume, which is a necessary feature for managing the cyclical and weather-dependent nature of the work.

Capital expenditures are significant as the company maintains its operational scale. While the guidance for Net CapEx for fiscal year 2025 was set between $180 million and $200 million, the reported Capital Expenditures for the full fiscal year ended September 30, 2025, reached $254.2 million as part of its long-term investment plan. This level of investment supports the fleet and equipment necessary for its national footprint.

The costs associated with managing and maintaining a large vehicle fleet are substantial. BrightView Holdings, Inc. operates through more than 265 branches, requiring extensive logistics and asset management. Cost management initiatives have specifically targeted reduced vehicle and equipment related costs, showing this is a major focus area for margin improvement.

Overhead costs for a decentralized branch network and corporate functions are managed through centralized oversight. Selling, General and Administrative Expense for the fiscal year ended September 30, 2025, totaled $457.8 million, which represented 17.1% of the total Net Service Revenues of $2,672.8 million for the same period. Corporate expenses, which include executive compensation, finance, legal, and information technology, are included within this consolidated SG&A figure and are not allocated to the operating segments.

You've definitely seen increased labor costs for landscape services reflected in the industry. The company has actively pursued cost management initiatives that included lower personnel related costs, which helped drive Segment Adjusted EBITDA Margin expansion in the Maintenance Services segment for the nine months ended June 30, 2025. BrightView Holdings, Inc. supports its operations with about 18,600 employees.

Here's a quick look at the key financial components impacting the cost structure for the fiscal year ended September 30, 2025:

Cost/Expense Category	FY 2025 Financial Amount/Metric	Context/Detail
Total Net Service Revenues	$2,672.8 million	Base for cost percentage calculations.
Selling, General and Administrative Expense (SG&A)	$457.8 million	Decreased 7.8% from the 2024 period.
SG&A as Percentage of Revenue	17.1%	Down 80 basis points from 17.9% in FY 2024.
Capital Expenditures (CapEx)	$254.2 million	Reported total investment in property and equipment for FY 2025.
Net CapEx Guidance (FY 2025)	$180 million to $200 million	Figure used in Adjusted Free Cash Flow projections.
Maintenance Services Revenue	$1,891.3 million	Largest revenue segment, heavily reliant on labor/equipment.
Development Services Revenue	$789.1 million	Segment where overhead cost reductions were a key driver of margin improvement.

The focus on efficiency is clear when you look at the segment performance. For instance, the Development Services Segment saw margin increases primarily driven by reductions in overhead costs due to cost management initiatives. This suggests active management of fixed and semi-fixed costs across the decentralized structure.

• Variable Cost Drivers: Labor, subcontractor expense, and materials.
• Employee Base: Approximately 18,600 team members.
• Cost Management Focus: Reduced vehicle and equipment related costs.
• Overhead Reduction Impact: Drove Segment Adjusted EBITDA Margin increase in Development Services.

Finance: draft 13-week cash view by Friday.

BrightView Holdings, Inc. (BV) - Canvas Business Model: Revenue Streams

You're looking at how BrightView Holdings, Inc. actually brings in the money across its service lines for the fiscal year ended September 30, 2025. The revenue streams are primarily split between ongoing service contracts and project-based work. Honestly, the recurring maintenance revenue forms the bedrock of the financial stability here.

For the full fiscal year 2025, the core revenue streams break down like this, based on the reported figures:

Revenue Stream Category	Net Service Revenue (FY 2025)
Maintenance Services net service revenue	$1,891.3 million
Development Services net service revenue	$789.1 million
Total Revenue (Sum of above)	$2,680.4 million

The Maintenance Services segment is the largest component. Within that, a specific, weather-dependent service contributes a notable amount. Snow and ice removal revenue for fiscal year 2025 was reported at $210.8 million, which is a component falling under the broader Maintenance Services umbrella.

BrightView Holdings, Inc. also generates revenue from Enhancement services. These are essentially add-on projects or upgrades that are sold to existing maintenance contract customers. This strategy helps boost the average revenue per customer without the full sales cycle required for a new contract.

The focus on operational efficiency translated directly to the bottom line, even with some top-line softness due to project timing and strategic pruning of non-core business. For the full fiscal year 2025, BrightView Holdings, Inc. achieved an Adjusted EBITDA of $352.3 million, reflecting strong margin control. This record performance shows the success of the One BrightView strategy.

To give you a clearer picture of where that profitability came from, here's how the segment Adjusted EBITDA stacked up for the full fiscal year 2025:

• Maintenance Services Segment Adjusted EBITDA: $245.5 million
• Development Services Segment Adjusted EBITDA: $106.8 million
• Total Adjusted EBITDA: $352.3 million

It's interesting to note the segment performance changes year-over-year, even as the total Adjusted EBITDA hit a record. For instance, the Maintenance Services Segment revenue decreased by 3.7% for the full fiscal year 2025 compared to the 2024 period, yet its Adjusted EBITDA still increased by $9.3 million to $245.5 million. Meanwhile, Development Services Segment revenue decreased by 2.4%, but its Adjusted EBITDA still grew by $18.3 million to $106.8 million. That margin expansion is definitely the key story in the revenue stream execution.