Citigroup Inc. (C): Canvas du modèle d'entreprise [Jan-2025 Mis à jour]

Plongez dans le monde complexe de Citigroup Inc., une puissance financière mondiale qui a magistralement élaboré sa stratégie commerciale grâce à la toile innovante du modèle commercial. Ce cadre complet révèle comment Citigroup exploite son vaste réseau mondial, ses technologies numériques de pointe et ses partenariats stratégiques pour fournir des services financiers inégalés sur plusieurs marchés. Des solutions bancaires personnalisées aux stratégies d'investissement sophistiquées, la toile dévoile la machinerie complexe qui anime l'une des institutions financières les plus influentes au monde, offrant un aperçu fascinant de la pensée stratégique derrière son succès remarquable.

Citigroup Inc. (c) - Modèle d'entreprise: partenariats clés

Alliances stratégiques avec des institutions financières mondiales

Citigroup maintient des partenariats stratégiques avec les institutions financières mondiales suivantes:

Institution partenaire	Type de partenariat	Portée géographique
Banque à charte standard	Collaboration des services bancaires d'entreprise	Asie-Pacifique, Moyen-Orient
Hsbc	Solutions de paiement transfrontalières	Marchés mondiaux
Banco Santander	Financement du commerce international	Amérique latine, Europe

Partenariats technologiques pour les solutions bancaires numériques

Citigroup collabore avec des partenaires technologiques pour améliorer les capacités bancaires numériques:

• Microsoft Azure pour l'infrastructure cloud
• Salesforce pour la gestion de la relation client
• IBM pour l'intelligence artificielle et les technologies de blockchain
• Google Cloud pour l'analyse avancée des données

Collaboration avec les startups fintech

Les investissements et les partenariats de startup fintech de Citigroup comprennent:

Démarrer	Montant d'investissement	Domaine de mise au point
Plaid	250 millions de dollars	Intégration de données financières
Bande	100 millions de dollars	Traitement des paiements
Klarna	50 millions de dollars	Achetez maintenant, payez les services ultérieurs

Partenariats avec les réseaux de traitement des paiements

Partenariats clés du réseau de paiement:

• Visa
• MasterCard
• American Express
• UnionPay

Compliance réglementaire et sociétés de conseil

Les partenariats de conformité et de conseil de Citigroup:

Cabinet de conseil	Type de service	Valeur du contrat annuel
Deloitte	Conformité réglementaire	75 millions de dollars
Pwc	Gestion des risques	60 millions de dollars
Ernst & Jeune	Avis financier	55 millions de dollars

Citigroup Inc. (c) - Modèle d'entreprise: activités clés

Services bancaires et financiers mondiaux

Citigroup opère dans 160 pays et juridictions, avec environ 200 millions de comptes clients dans le monde. Total des actifs bancaires mondiaux au quatrième trimestre 2023: 2,416 billions de dollars.

Segment géographique	Revenu total (2023)	Nombre de marchés
Amérique du Nord	37,4 milliards de dollars	50 marchés
Marchés internationaux	22,6 milliards de dollars	110 marchés

Banque d'investissement et marchés des capitaux

Revenus de banque d'investissement pour 2023: 4,9 milliards de dollars. Revenus sur les marchés mondiaux: 12,3 milliards de dollars.

• Volume de transfert de fusions et acquisitions Volume: 1,2 billion de dollars
• Transactions de souscription des actions: 87 milliards de dollars
• Transactions de souscription de la dette: 456 milliards de dollars

Opérations de la banque de détail et commerciale

Base de clients de la banque de détail: 103 millions de comptes. Banque commercial Actif total: 518 milliards de dollars.

Segment bancaire	Revenus totaux	Nombre de clients
Banque de détail	22,7 milliards de dollars	62 millions
Banque commerciale	15,3 milliards de dollars	41 millions

Gestion des risques et avis financier

Actifs totaux de gestion des risques sous surveillance: 3,1 billions de dollars. Dépenses de conformité et de gestion des risques en 2023: 2,8 milliards de dollars.

• Équipe de gestion des risques d'entreprise: 4 200 professionnels
• Investissement en cybersécurité: 1,2 milliard de dollars
• Personnel de conformité réglementaire: 3 800 personnes

Transformation numérique et innovation technologique

Transactions de plate-forme bancaire numérique: 2,4 milliards en 2023. Investissement technologique et d'innovation: 3,6 milliards de dollars.

Plate-forme numérique	Utilisateurs actifs mensuels	Volume de transaction
Banque mobile	24,6 millions	1,7 milliard de transactions
Banque en ligne	38,4 millions	712 millions de transactions

Citigroup Inc. (c) - Modèle d'entreprise: Ressources clés

Vaste réseau mondial de succursales et de bureaux

Au quatrième trimestre 2023, Citigroup opère dans 160 pays et juridictions dans le monde. La banque maintient 2 217 succursales dans le monde, avec une présence significative à travers:

Région	Nombre de branches
États-Unis	723
Mexique	1,247
Asie-Pacifique	154
EMEA (Europe, Moyen-Orient, Afrique)	93

Infrastructure bancaire numérique avancée

L'infrastructure numérique de Citigroup comprend:

• Plateformes bancaires numériques desservant 50,3 millions d'utilisateurs numériques actifs
• Applications des banques mobiles avec 34,2 millions d'utilisateurs mobiles actifs
• 2,1 milliards de dollars d'investissement annuel dans la technologie et la transformation numérique

Professionnels financiers hautement qualifiés

Composition de la main-d'œuvre en décembre 2023:

Catégorie des employés	Nombre total
Total des employés	238,000
Titulaires de diplômes avancés	62% de la main-d'œuvre
Professionnels des marchés mondiaux	15,700

Grande réputation de marque et confiance des clients

Métriques d'évaluation de la marque:

• Valeur de la marque: 14,2 milliards de dollars (classement Forbes 2023)
• Score de satisfaction du client: 78/100
• Score de promoteur net: 42

Capital financier substantiel et réserves

Indicateurs de ressources financières:

Métrique financière	Montant
Actif total	2,416 billions de dollars
Ratio de capital de niveau 1	13.2%
Total des capitaux propres des actionnaires	232,1 milliards de dollars
En espèces et dû des banques	189,3 milliards de dollars

Citigroup Inc. (c) - Modèle d'entreprise: propositions de valeur

Solutions financières complètes pour les particuliers et les entreprises

Au quatrième trimestre 2023, Citigroup a déclaré 2,2 billions de dollars d'actifs totaux et 1,8 billion de dollars de dépôts totaux. La banque propose une gamme diversifiée de produits financiers avec les mesures clés suivantes:

Catégorie de produits	Revenu total (2023)	Pénétration du marché
Banque de consommation	37,4 milliards de dollars	Actif dans 160 pays
Banque d'entreprise / d'investissement	42,6 milliards de dollars	Top 3 de la banque d'investissement mondiale
Gestion de la richesse	15,2 milliards de dollars	1,3 billion de dollars d'actifs clients

Services bancaires mondiaux sur plusieurs marchés

Citigroup opère dans des régions géographiques clés avec une présence importante sur le marché:

• Amérique du Nord: 45% des revenus totaux
• Amérique latine: 22% des revenus totaux
• Asie-Pacifique: 20% des revenus totaux
• EMEA (Europe, Moyen-Orient, Afrique): 13% des revenus totaux

Plateformes bancaires numériques innovantes

Métriques bancaires numériques pour Citigroup en 2023:

Métrique de la plate-forme numérique	Valeur
Utilisateurs de la banque mobile	21,4 millions
Volume de transaction numérique	1,6 billion de dollars
Pénétration des services bancaires en ligne	78% des clients de détail

Conseils financiers personnalisés et gestion de la patrimoine

Performance du segment de gestion de la patrimoine:

• Actifs totaux de gestion de patrimoine: 1,3 billion de dollars
• Taille moyenne du compte: 2,4 millions de dollars
• Nombre de conseillers de richesse: 4 200
• Revenus de gestion de la patrimoine: 15,2 milliards de dollars

Taux d'intérêt concurrentiels et produits financiers

Taux d'intérêt et compétitivité des produits au quatrième trimestre 2023:

Produit	Taux d'intérêt	Comparaison du marché
Compte d'épargne	4.25%	0,25% au-dessus de la moyenne de l'industrie
Prêts personnels	À partir de 7,99%	Compétitif avec les grandes banques
Taux hypothécaires	6,75% (fixe à 30 ans)	Conformément aux taux du marché

Citigroup Inc. (c) - Modèle d'entreprise: relations clients

Service client personnalisé

Citigroup dessert 160 millions de comptes clients à l'échelle mondiale au quatrième trimestre 2023. La banque offre des services personnalisés dans 160 pays et juridictions.

Segment de clientèle	Niveau de personnalisation	Investissement annuel
Individus de valeur nette élevée	Banque personnelle complète	275 millions de dollars
Clients des entreprises	Gestion des relations dédiées	412 millions de dollars
Clients bancaires au détail	Services numériques ciblés	189 millions de dollars

Plates-formes bancaires numériques et mobiles

Les plateformes bancaires numériques de Citigroup ont traité 2,5 milliards de transactions numériques en 2023.

• Téléchargements d'applications bancaires mobiles: 37,6 millions
• Utilisateurs bancaires numériques: 28,3 millions
• Volume de transaction en ligne: 1,9 billion de dollars

Gestionnaires de relations dédiées

Citigroup emploie 4 200 gestionnaires de relations dévouées sur les marchés mondiaux.

Catégorie client	Gestionnaires de relations	Portefeuille de clients moyens
Gestion de la richesse	1,600	85 millions de dollars par manager
Banque commerciale	2,600	250 millions de dollars par manager

Support client et services de conseil

Citigroup maintient le support client 24/7 sur plusieurs canaux.

• Représentants du service à la clientèle: 22 000
• Interactions de soutien annuel: 78,4 millions
• Temps de réponse moyen: 2,7 minutes

Programmes de fidélité et de récompenses

Les programmes de fidélité de Citigroup couvrent plusieurs gammes de produits.

Programme de récompenses	Membres actifs	Payage annuel des récompenses
Citi merci les points	12,3 millions	675 millions de dollars
Récompenses de carte de crédit	8,7 millions	423 millions de dollars

Citigroup Inc. (c) - Modèle d'entreprise: canaux

Plateformes bancaires en ligne

La plate-forme bancaire en ligne de Citigroup dessert 165 millions de clients numériques dans le monde au 423. Les transactions bancaires numériques représentent 78% des interactions totales des clients. La plate-forme traite environ 2,3 milliards de transactions numériques par an.

Métriques de plate-forme numérique	2023 statistiques
Clients numériques totaux	165 millions
Volume de transaction numérique	2,3 milliards par an
Pourcentage d'interaction numérique	78%

Applications bancaires mobiles

L'application bancaire mobile de Citigroup compte 48,2 millions d'utilisateurs actifs en décembre 2023. L'application prend en charge les transactions dans 24 pays et est disponible en 14 langues.

• 48,2 millions d'utilisateurs de banques mobiles actives
• Disponible dans 24 pays
• Prend en charge 14 langues

Réseau de succursale physique

Citigroup maintient 2 087 succursales bancaires au détail dans 19 pays à partir de 2024. Les États-Unis comprennent 723 succursales, tandis que les marchés internationaux représentent 1 364 succursales.

Répartition des succursales	Nombre de branches
Branches mondiales totales	2,087
Branches américaines	723
Branches internationales	1,364

Infrastructure ATM

Citigroup exploite 28 343 distributeurs automatiques de billets dans le monde en 2024. Ces distributeurs automatiques traitent environ 1,7 milliard de retraits en espèces et des transactions par an.

Détails du réseau ATM	2024 statistiques
Total de distributeurs automatiques de billets mondiaux	28,343
Transactions ATM annuelles	1,7 milliard

Centres d'appel et support client

Citigroup maintient 47 centres de support client dans le monde, avec 92,6 millions d'interactions de service à la clientèle par an. Les centres opèrent en 37 langues et fournissent un support 24/7.

• 47 centres mondiaux de support client
• 92,6 millions d'interactions client annuelles
• Support disponible en 37 langues
• Opérations de service client 24/7

Citigroup Inc. (c) - Modèle d'entreprise: segments de clientèle

Clients bancaires de détail individuels

Au quatrième trimestre 2023, Citigroup dessert environ 156 millions de clients de la banque de consommation dans le monde.

Segment de clientèle	Nombre de clients	Solde moyen du compte
Comptes de chèques personnels	62 millions	$8,500
Comptes d'épargne personnels	48 millions	$15,200
Détenteurs de cartes de crédit	46 millions	Limite moyenne de crédit de 3 800 $

Petites et moyennes entreprises

Citigroup soutient environ 1,2 million de petites et moyennes entreprises (PME) dans 35 pays.

• Taille moyenne du prêt PME: 750 000 $
• Portfolio total de prêts aux PME: 89,3 milliards de dollars
• Revenu annuel moyen des clients PME: 5,6 millions de dollars

GRANDES clients d'entreprise

Citigroup dessert 3 200 clients multinationaux en 2023.

Segment de l'entreprise	Nombre de clients	Volume de transaction annuel moyen
Fortune 500 Companies	1,800	4,2 milliards de dollars
1000 entreprises mondiales	2,500	3,7 milliards de dollars

Investisseurs institutionnels

Citigroup gère les services d'investissement pour 4 500 investisseurs institutionnels.

• Total des actifs sous gestion: 1,9 billion de dollars
• Taille moyenne du portefeuille de clients institutionnels: 422 millions de dollars
• Fonds de pension: 1 200 clients
• Hedge funds: 650 clients
• Fonds des richesses souveraines: 180 clients

Individus à haute nette

Le segment bancaire privé de Citigroup dessert 250 000 personnes à haute teneur en noue.

Support de richesse	Nombre de clients	Valeur de portefeuille moyenne
1 M $ - 10 M $	180,000	3,2 millions de dollars
10 M $ - 50 M $	55,000	22,5 millions de dollars
50 M $ +	15,000	125 millions de dollars

Citigroup Inc. (c) - Modèle d'entreprise: Structure des coûts

Investissements technologiques et infrastructures numériques

Les investissements technologiques et infrastructures numériques de Citigroup pour 2023 ont totalisé 8,4 milliards de dollars. Répartition des dépenses de technologie clé:

Catégorie	Montant d'investissement
Cloud computing	2,1 milliards de dollars
Cybersécurité	1,6 milliard de dollars
Plateformes bancaires numériques	1,9 milliard de dollars
IA et apprentissage automatique	1,2 milliard de dollars
Infrastructure d'analyse de données	1,6 milliard de dollars

Salaires et compensation des employés

Compensation totale des employés pour Citigroup en 2023:

• Compensation totale des employés: 28,3 milliards de dollars
• Salaire moyen des employés: 118 500 $
• Rémunération des dirigeants: 42,7 millions de dollars (PDG Jane Fraser)

Frais de conformité réglementaire

Coûts de conformité réglementaire pour 2023:

Zone de conformité	Frais
Représentation juridique et réglementaire	1,5 milliard de dollars
Gestion des risques	1,2 milliard de dollars
Anti-blanchiment	890 millions de dollars
Formation de la conformité	210 millions de dollars

Coûts de marketing et d'acquisition des clients

Dépenses de marketing pour 2023:

• Budget marketing total: 1,7 milliard de dollars
• Marketing numérique: 680 millions de dollars
• Publicité traditionnelle: 420 millions de dollars
• Coût d'acquisition du client: 285 $ par nouveau client

Dépenses opérationnelles mondiales

Répartition mondiale des coûts opérationnels pour 2023:

Catégorie opérationnelle	Frais
Installations et biens immobiliers	2,3 milliards de dollars
Voyage et transport	410 millions de dollars
Maintenance mondiale du réseau	1,1 milliard de dollars
Équipement et fournitures	340 millions de dollars

Citigroup Inc. (c) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des prêts et des produits de crédit

Pour l'exercice 2023, Citigroup a déclaré un chiffre d'affaires net de 51,9 milliards de dollars. La rupture des revenus des intérêts comprend:

Catégorie de prêt	Revenu des intérêts ($ b)
Prêts bancaires à la consommation	22.7
Prêts d'entreprise / institutionnels	24.3
Créances de carte de crédit	4.9

Frais de banque d'investissement

Les revenus de la banque d'investissement pour 2023 ont totalisé 6,2 milliards de dollars, la ventilation du segment suivante:

• Frais de souscription de la dette: 2,8 milliards de dollars
• Frais de souscription des actions: 1,4 milliard de dollars
• Frais de conseil en fusion et acquisition: 2,0 milliards de dollars

Revenus de gestion des actifs

Les revenus de gestion des actifs pour 2023 ont atteint 4,1 milliards de dollars, avec:

Source de revenus	Montant ($ b)
Frais de gestion	3.4
Frais de performance	0.7

Frais de transaction et de service

Les frais de transaction et de service pour 2023 s'élevaient à 8,5 milliards de dollars, notamment:

• Trésor et frais de solutions commerciales: 5,2 milliards de dollars
• Frais de services de compte: 2,3 milliards de dollars
• Autres frais de services bancaires: 1,0 milliard de dollars

Revenu des échanges et des marchés des capitaux

Les revenus des marchés commerciaux et des capitaux pour 2023 ont totalisé 14,6 milliards de dollars, la distribution suivante:

Catégorie de trading	Revenus ($ b)
Trading à revenu fixe	7.3
Trading des actions	4.2
Trading dérivés	3.1

Citigroup Inc. (C) - Canvas Business Model: Value Propositions

You're looking at the core value Citigroup Inc. (C) delivers to its distinct customer groups right now, based on their late 2025 performance metrics. This isn't about strategy talk; it's about the hard numbers that back up their claims.

Seamless cross-border transaction services for multinational corporations

Citigroup Inc. supports global operations across its network spanning more than 180 countries and jurisdictions. The Services segment, which houses much of this capability, posted revenues of $5.4 billion in the third quarter of 2025, marking a 7% increase year-over-year. A key indicator of this cross-border strength is the 10% increase in cross-border transaction value reported for the same period. Furthermore, their role in global financial plumbing is underlined by Assets Under Custody and Administration (AUA) growing 13% to nearly $30 trillion as of the end of September 2025.

Access to global capital markets and liquidity solutions

The Markets division delivered its best third quarter ever in Q3 2025, with revenues climbing 15% year-over-year to $5.6 billion. This was supported by Equity markets revenues surging 24%, while prime balances saw continued momentum, increasing approximately 44%. The Banking segment, which includes investment banking fees, saw revenues grow 34% year-over-year in Q3 2025, reflecting strong activity in dealmaking.

Comprehensive wealth management for high-net-worth clients

The Wealth segment generated revenues of $2.2 billion in Q3 2025, an 8% increase from the prior year. Client asset gathering was strong, with the business reporting a record $18.6 billion in Net New Investment Assets (NNIA) for the quarter. Total client investment assets stood at $660 billion at the end of September 2025, representing a 14% gain. The Citigold business specifically saw revenues rise 14% to $1.3 billion.

Leading U.S. branded credit card products and rewards

Citigroup Inc.'s U.S. Personal Banking (USPB) segment, which includes branded cards, has shown consistent operational strength, achieving positive operating leverage for the 12th consecutive quarter. While Q3 2025 data focuses on revenue, prior period data shows the scale of the card business: branded credit card spending volumes reached $135 billion in the fourth quarter of the previous year, with average loans in that segment at $113 billion, up 6% year-on-year.

Institutional stability and a diversified global balance sheet

The bank's foundational strength is evident in its balance sheet metrics as of the third quarter of 2025. You can see the scale and capital position clearly here:

Metric	Value (Q3 2025 or Latest Available)
Total Assets (End of Q3 2025)	$2,642.475 billion
Year-over-Year Total Asset Growth (Q3 2025)	8.71%
CET1 Capital Ratio (End of Q3 2025)	13.2%
Supplementary Leverage Ratio (Q3 2025)	5.5%
Total Reported Revenues (Q3 2025)	$22.1 billion
Total Shareholder Capital Returned (Q3 2025)	~$6.1 billion

The reported Return on Tangible Common Equity (RoTCE) for Q3 2025 was 8.0%, though excluding the notable goodwill impairment, it reached 9.7%.

The core offerings driving these numbers are:

• Services revenues up 7% (Q3 2025)
• Markets revenues up 15% (Q3 2025)
• Wealth NNIA of $18.6 billion (Q3 2025 record)
• Citigold revenues up 14% (Q3 2025)
• Banking revenues up 34% (Q3 2025)

Finance: draft 13-week cash view by Friday.

Citigroup Inc. (C) - Canvas Business Model: Customer Relationships

You're looking at how Citigroup Inc. structures its interactions with clients across its simplified, five-core-business model as of late 2025. It's all about targeted service intensity, from dedicated human touchpoints to scaled digital efficiency.

Dedicated relationship managers for institutional clients

For the Institutional Clients Group, the relationship model centers on deep, cross-border expertise. The Services division, which includes Treasury and Trade Solutions (TTS) and Securities Services, acts as a preeminent banking partner for institutions needing global reach. Citigroup operates in more than 180 countries and jurisdictions to support these relationships. In Q2 2025, the firm's cross-border transaction values within TTS grew by 9% year-over-year, reflecting strong client engagement in transaction services. The scale of custody and administration handled by Securities Services reached $28.2 trillion in Q2 2025.

High-touch, advisory services for Citigold Private Client

The Citigold Private Client tier is explicitly designed for an elevated, high-touch relationship. To qualify for this tier, clients must maintain a minimum combined average monthly balance of at least $1 million in eligible linked deposit, retirement, and investment accounts. This relationship includes access to a Dedicated Wealth Team, comprising a Wealth Advisor and Portfolio Consultants, offering professional guidance and advanced financial planning. The focus on this segment is yielding results; the Wealth business reported revenues of $2.2 billion in Q2 2025, a 20% increase year-over-year, with client investment assets standing at $635 billion. The pre-tax margins for the Wealth business hit 29% in Q2 2025.

Here's a quick look at the entry requirement for this relationship level:

Relationship Tier	Minimum Combined Average Monthly Balance
Citigold Private Client	$1,000,000

Digital self-service and mobile banking for U.S. consumers

For U.S. consumers in the Personal Banking and Wealth Management segment, the relationship leans heavily into digital self-service. The bank converted 4 million retail banking customers to its new banking platform in the U.S. The active mobile user base for these consumers saw an 8% increase. In the Branded Cards business, which is a key part of the consumer offering, interest-earning balances grew by 5% year-over-year in Q3 2025. The spending volumes on branded credit cards reached $135 billion in the period ending early 2025.

'One Citi' cross-selling across five core businesses

The 'One Citi' concept drives the relationship strategy, ensuring clients can access the firm's full global network across its five core businesses. This strategy is supported by the active exit from 14 non-core international consumer markets to focus capital and resources. The firm's vision is to deliver this integrated service by being the premier partner for institutions with cross-border needs, a global leader in wealth management, and a valued personal bank in the U.S. home market.

Personalized digital experiences via AI integration

Citigroup Inc. is embedding Artificial Intelligence to personalize and streamline client interactions. The firm armed 30,000 developers with AI tools to write code and launched two AI platforms to boost efficiency for its 143,000 colleagues. This focus extends to institutional processes; in a June 2025 survey of market participants, 86% reported piloting GenAI for post-trade functions. Furthermore, 67% of institutional investors are using GenAI specifically for post-trade reconciliation, reporting, and clearing/settlements.

Here are the reported AI adoption statistics from industry surveys:

AI Application Area (Post-Trade)	Percentage Piloting/Using GenAI
Piloting GenAI (General)	86%
Using GenAI for Reconciliation/Reporting	67%
Using GenAI for Clearing and Settlements	67%

If onboarding takes 14+ days, churn risk rises.

Finance: draft 13-week cash view by Friday.

Citigroup Inc. (C) - Canvas Business Model: Channels

You're looking at how Citigroup Inc. (C) actually gets its value proposition to its customers, which is a mix of massive global scale and targeted digital precision as of late 2025. The channel strategy is clearly bifurcated between its Institutional Clients Group (ICG) and its Personal Banking and Wealth Management (PBWM) segments.

The sheer geographic reach is a key differentiator. Citigroup Inc. (C) maintains a physical presence in 94 markets globally, allowing it to connect and do business in nearly 180 countries and jurisdictions where it serves clients. This physical footprint supports its institutional and private bank offices, with 77 markets specifically hosting trading floors.

For the retail and wealth side, the focus is on high-value physical hubs supported by digital scale. Singapore is one of four global wealth hubs, alongside Hong Kong, UAE, and London. The flagship hub in Singapore at 268 Orchard Road has hosted 32,500 engagements with clients since its opening in late 2020.

The digital channels are seeing significant adoption, especially in the consumer space. The active mobile user base reached 20 million as of January 2025, marking an 8% increase. This digital push supports the PBWM segment, which generated $5.3 billion in U.S. Personal Banking revenue in Q3 2025. The commercial side leverages CitiDirect Commercial Banking, which supports over 57% of the total commercial banking client base globally and is live in 8 key locations including the U.S., Hong Kong, and Singapore. Furthermore, the Citi Payments Express online bill payment offering is live in 18 countries, having converted 4 million retail banking customers in the U.S..

The Markets division relies heavily on its electronic execution platforms, which drove Q3 2025 Markets revenues to $5.6 billion. The Equity markets portion specifically generated $1.54 billion in Q3 2025, supported by record prime balances that were up approximately 44% year-over-year in that quarter.

Co-brand partner channels are a vital part of the credit card business, where Citigroup Inc. (C) is the third-largest issuer of credit cards in the U.S.. The Global Co-branded Credit Card Market size was expected to reach $16.00 billion in 2025. Citigroup Inc. (C) maintains private-label and co-brand cards with major retailers such as Macy's Inc. and Wayfair Inc.. The bank is also actively managing its key airline partnerships, securing full control over the American Airlines portfolio from Barclays Bank starting in 2026.

Here is a summary of the scale across these key channels as of late 2025:

Channel Component	Metric	Value / Count	Period / Context
Global Physical Footprint	Markets with Trading Floors	77 markets	Late 2025
Global Physical Footprint	Markets with Physical Presence	94 markets	Late 2025
Digital Platforms (Consumer)	Active Mobile Users	20 million	January 2025
Digital Platforms (Consumer)	Active Digital Users (Online/Mobile)	25 million	Q1 2024
Digital Platforms (Commercial)	CitiDirect Commercial Banking Coverage	over 57% of total commercial client base	As of August 2025
Digital Platforms (Commercial)	Citi Payments Express Countries Live	18 countries	Late 2025
Wealth Hubs (Physical)	Global Wealth Hub Locations	4 (Singapore, Hong Kong, UAE, London)	Late 2025
Wealth Hubs (Physical)	Singapore Flagship Engagements	32,500 engagements	Since late 2020
Trading Desks (Electronic)	Markets Revenue	$5.6 billion	Q3 2025
Co-brand Partners	Global Co-branded Card Market Size Estimate	$16.00 billion	2025 Estimate

The U.S. Personal Banking revenue, which flows through its digital and branch network, was $5.3 billion in Q3 2025. Also, the Wealth Management segment generated $2.2 billion in revenue for Q3 2025, driven partly by $18.6 billion in record Net New Investment Assets for that quarter.

• U.S. Branded Cards interest-earning balances grew 5% year-over-year in Q3 2025.
• The bank is the third-largest credit card issuer in the U.S..
• The Banking segment saw revenues of $2.13 billion in Q3 2025.
• Investment Banking revenue reached $1.15 billion in Q3 2025.

Citigroup Inc. (C) - Canvas Business Model: Customer Segments

You're looking at the core groups Citigroup Inc. serves across its global footprint as of late 2025. Honestly, the client base is split into two massive buckets: the Institutional Clients Group and Personal Banking and Wealth Management.

For the institutional side, you're talking about multinational corporations and financial institutions. These clients rely on Citigroup Inc. for cross-border needs, which is a huge part of their value proposition. The Services division, which houses Treasury and Trade Solutions (TTS) and Securities Services for these clients, posted revenues of $5.1 billion in the second quarter of 2025. Also, the Banking division, which serves corporate clients, saw revenues increase by 18% in Q2 2025.

Governments and public sector entities are another key segment, leaning on Citigroup Inc.'s global network for banking and capital markets support. The bank does business in more than 180 countries and jurisdictions, which is essential for serving sovereign clients.

The wealth management tiers target high-net-worth and ultra-high-net-worth individuals, plus the affluent and mass-affluent. The wealth revenues showed strong growth, increasing 24% in the first quarter of 2025 across all three client segments. Client investment assets in the wealth segment hit $595 billion as of Q1 2025.

The U.S. consumer base is anchored by its credit card operations. While the firm has been simplifying its consumer footprint globally, the U.S. remains a core market. For instance, average loans in the branded card segment were $113 billion year-over-year as of the end of 2024.

Here's a quick look at how some of these segments stacked up with the latest figures we have:

Customer Segment Category	Metric Type	Latest Reported Value (2025 or most recent)	Period/Context
Wealth Management Clients	Client Investment Assets	$595 billion	Q1 2025
Institutional Clients (Services Revenue)	Revenue	$5.1 billion	Q2 2025
U.S. Consumer Cards	Average Loans	$113 billion	Year-over-year as of Q4 2024
U.S. Consumer Cards	Net Credit Loss Rate	3.6%	Q4 2024
Global Operations	Countries/Jurisdictions Served	More than 180	Late 2025

You can see the focus on scaling wealth management and maintaining strength in institutional services. The consumer segment is clearly defined by its card base, which is substantial:

• Multinational corporations and financial institutions
• Governments and public sector entities
• High-net-worth and ultra-high-net-worth individuals
• Affluent and mass-affluent U.S. consumers (Citigold, Citi Priority)
• U.S. consumer card members (over 70 million customers)

The firm is definitely targeting market share gains across these areas, especially wealth management, as part of its 2025-2026 priorities. Finance: draft 13-week cash view by Friday.

Citigroup Inc. (C) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive Citigroup Inc.'s operational spending as of late 2025. Honestly, managing these costs is central to hitting their return targets.

Transformation and technology investment costs remain a significant outlay. Citigroup Inc. made significant progress on its multi-year restructuring plan, with many programs at or mostly at the target state by Q2 2025, including the end-to-end risk management lifecycle and the Compliance Risk Management framework. Still, higher investments in Citi's transformation and technology were noted as a driver for higher expenses in the second quarter of 2025.

Compensation and benefits expenses saw an increase in Q2 2025. This was driven by higher severance of approximately $400 million, primarily tied to the realignment of the technology workforce. Productivity savings and stranded cost reductions partially offset these continued investments in the businesses.

Regulatory and compliance expenses are reflected in expense movements compared to prior periods. For instance, Q2 2025 operating expenses benefited from the absence of tax- and legal-related expenses seen in the prior-year period, and the absence of civil money penalties in the prior-year period also lowered the reported expense base.

Here's a look at the key expense figures and targets we have for 2025:

Expense Metric/Target	Amount/Value	Period/Context
Full-Year 2025 Expense Target	Slightly below $53.4 billion	Full Year 2025 Guidance
Total Operating Expenses	$13.6 billion	Q2 2025 Reported
Year-to-Date Operating Expense Change	Down 1%	First Half of 2025 vs. H1 2024
Severance Expense	Approximately $400 million	Q2 2025
Stranded Costs Remaining	About $1.2 billion	As of Q2 2025 (from an initial $3 billion)

General operating expenses, which include items like real estate and marketing, are embedded within the total expense figures. The firmwide expense discipline is being maintained even as they invest. The full-year 2025 expense target is projected to be slightly below $53.4 billion, though management noted that if revenues come in at the higher end of the range, around $84 billion, expenses could track commensurately higher.

The cost structure is being actively managed through several levers:

• Transformation expenses are expected to trend down over time.
• Productivity savings are being realized, some enabled by AI integration.
• Continued reduction in severance costs is expected following the Q2 2025 realignment.
• Stranded costs are actively being reduced, with about $1.2 billion remaining to be brought down.

The Q2 2025 reported expense increase of 2% on a reported basis was largely offset by lower tax and deposit insurance costs.

Citigroup Inc. (C) - Canvas Business Model: Revenue Streams

You're looking at how Citigroup Inc. actually makes its money right now, late in 2025. It's a mix of traditional lending income and high-fee institutional services, so let's break down the numbers you need to see.

Net Interest Income (NII) from lending and deposits

Net Interest Income (NII) is the core spread between what Citigroup Inc. earns on its assets, like loans, and what it pays out on its liabilities, like customer deposits. For the third quarter of 2025, total NII came in at $14.9 billion. This was up 12% year-over-year, driven by growth across most segments. Management had previously guided for Net Interest Income excluding Markets to grow by approximately 4% for the full year 2025, but by October, they revised that outlook upward, expecting NII ex-markets to advance about 5.5% for the full year. That's a solid beat on the initial expectation, showing the benefit of higher deposit balances and spreads.

Here are some key components contributing to that NII:

• Deposits by TTS customers reached $726.4 billion at the end of June 2025, up 11% from 2024.
• End-of-period loans increased to $734 billion in Q3 2025 from $725 billion in Q2 2025.

Non-interest revenue from investment banking fees

Investment banking fees are a key part of the non-interest revenue, coming from advisory, underwriting, and other deal-related services. In the second quarter of 2025, investment banking revenues rose 15% year-over-year, hitting $981 million. By the third quarter, the total Banking revenue, which includes these fees, reached $2.18 billion, with investment banking fees specifically up 17% year-over-year for that quarter. CFO Mark Mason noted in September that they were seeing good momentum across all investment-banking products.

Service fees from Treasury and Trade Solutions (TTS)

The Treasury and Trade Solutions (TTS) business generates revenue from service fees related to cash management, trade finance, and liquidity solutions. In the second quarter of 2025, TTS revenue was $3.67 billion. For the third quarter of 2025, TTS revenues were $3.9 billion, marking a 7% increase year-over-year. Non-interest revenue for TTS, which is where service fees primarily sit, saw a 15% increase compared to the first quarter of 2025.

Trading revenue from Markets (Q2 2025 Markets revenue: $5.1 billion)

The Markets division captures revenue from fixed income, currencies, and equities trading activities. As you noted, the second quarter of 2025 Markets revenue was reported at $5.1 billion. To be fair, other reports place Q2 2025 Markets revenue slightly higher at $5.88 billion, up 16% year-over-year. The third quarter showed continued strength, with Markets revenues hitting $5.6 billion, a 15% increase year-over-year.

Full-year 2025 revenue guidance of approximately $84 billion

Citigroup Inc. raised its full-year 2025 revenue guidance to approximately $84 billion, putting it at the high end of its previous range. However, by mid-October, management indicated that the full-year revenue expectation was now trending to be higher than $84 billion, including the impact of foreign exchange translation.

Here's a quick look at the reported quarterly revenue components we have data for:

Revenue Component	Q2 2025 Reported Amount	Q3 2025 Reported Amount
Total Firm Revenue	$21.7 billion	$22.1 billion
Markets Revenue	$5.1 billion (as specified) / $5.88 billion	$5.6 billion
Services Revenue (includes TTS)	$5.1 billion	$5.4 billion
Banking Revenue (includes IB Fees)	Not explicitly isolated for total revenue	$2.18 billion

You can see the momentum across the segments, which is what drives that full-year guidance update. If onboarding takes 14+ days, churn risk rises, but here, the revenue momentum is defintely positive.

The key revenue drivers for Citigroup Inc. as of late 2025 include:

• Strong growth in Net Interest Income, revised up to a 5.5% increase for NII ex-markets for the full year.
• Record third-quarter revenue across all five core business segments.
• Markets delivered its best third quarter ever with revenues up 15% year-over-year.
• Banking revenues were up 34% in Q3 2025 compared to Q3 2024.

Finance: draft 13-week cash view by Friday.