Citizens Financial Group, Inc. (CFG): Business Model Canvas [Jan-2025 Mis à jour]

Citizens Financial Group, Inc. (CFG) est une puissance financière dynamique, naviguant stratégiquement dans le paysage bancaire complexe grâce à sa toile de modèle commercial innovante. En mélangeant de manière transparente les services bancaires traditionnels avec des solutions numériques de pointe, CFG offre des expériences financières complètes qui s'adressent à divers segments de clients - des consommateurs individuels aux grands clients d'entreprise. Leur approche unique combine des infrastructures technologiques robustes, des relations client personnalisées et un engagement profond envers les services bancaires communautaires locaux, en les positionnant comme une institution financière polyvalente et avant-gardiste sur le marché concurrentiel du nord-est des États-Unis.

Citizens Financial Group, Inc. (CFG) - Modèle commercial: partenariats clés

Alliances stratégiques avec réseaux de traitement des paiements

Citizens Financial Group maintient des partenariats de traitement des paiements critiques avec:

Réseau de paiement	Détails du partenariat	Volume de transaction annuel
Visa	Traitement des cartes de crédit et de débit	47,2 milliards de dollars en 2023
MasterCard	Traitement des cartes de crédit et de débit	39,8 milliards de dollars en 2023

Collaborations locales de prêts commerciaux

Le réseau de partenariat comprend:

• Partenariats de prêt de la Small Business Administration (SBA)
• Réseaux locaux de la Chambre de commerce
• Organisations de développement économique régional

Partenariat de prêt	Volume total des prêts	Taille moyenne du prêt
Partenariats SBA	2,3 milliards de dollars en 2023	185 000 $ par prêt

Fournisseurs de technologies bancaires numériques

Les partenariats technologiques clés comprennent:

• Fiserv - Core Banking Technology
• Salesforce - Gestion de la relation client
• Jack Henry & Associés - plateformes bancaires numériques

Partenaire technologique	Focus technologique	Investissement annuel
Finerv	Infrastructure bancaire de base	42 millions de dollars en 2023

Relations d'assurance et d'investissement

Partenariats complets de services financiers:

• Financier prudentiel
• Groupe d'avant-garde
• Métlife

Partenaire	Type de service	Volume de référence annuel
Financier prudentiel	Produits de retraite et d'investissement	87 500 références clients en 2023

Citizens Financial Group, Inc. (CFG) - Modèle d'entreprise: activités clés

Services bancaires commerciaux et de détail

Au quatrième trimestre 2023, Citizens Financial Group a déclaré 233,4 milliards de dollars de dépôts totaux et 204,5 milliards de dollars de prêts totaux. La banque exploite 2 708 succursales et 3 206 distributeurs automatiques de billets dans 14 États des États-Unis du nord-est, du Mid-Atlantic et du Midwest.

Catégorie de service bancaire	Revenu total (2023)	Nombre de clients
Banque commerciale	3,2 milliards de dollars	78 500 clients commerciaux
Banque de détail	2,8 milliards de dollars	2,6 millions de clients bancaires personnels

Prêt hypothécaire et prêt à la consommation

En 2023, Citizens Financial Group a créé 33,4 milliards de dollars de prêts hypothécaires résidentiels et 12,6 milliards de dollars de produits de prêt de consommation.

• Volume de prêt hypothécaire: 33,4 milliards de dollars
• Volume de prêt à la consommation: 12,6 milliards de dollars
• Taille moyenne du prêt hypothécaire: 342 000 $
• Taille moyenne des prêts aux consommateurs: 18 500 $

Développement de la plate-forme bancaire numérique

Citizens Financial Group a investi 287 millions de dollars dans les technologies numériques et les infrastructures de cybersécurité en 2023. La banque a signalé 1,9 million d'utilisateurs bancaires numériques actifs avec un taux d'engagement des banques mobiles de 72%.

Métrique de la plate-forme numérique	2023 données
Utilisateurs de la banque numérique	1,9 million
Engagement des banques mobiles	72%
Investissement technologique numérique	287 millions de dollars

Gestion des risques et avis financier

La banque a maintenu un Ratio de niveau 1 (CET1) commun de 10,2% en 2023, indiquant de fortes capacités de gestion des risques. Les services totaux de gestion des risques et de conseil ont généré 1,5 milliard de dollars de revenus.

Services d'investissement et de gestion de la patrimoine

Citizens Financial Group a géré 78,5 milliards de dollars d'actifs sous gestion en 2023, les services de gestion de patrimoine générant 642 millions de dollars de revenus.

Métrique de gestion de la patrimoine	Performance de 2023
Actifs sous gestion	78,5 milliards de dollars
Revenus de gestion de la patrimoine	642 millions de dollars
Nombre de clients de gestion de patrimoine	124,500

Citizens Financial Group, Inc. (CFG) - Modèle d'entreprise: Ressources clés

Réseau de succursale étendue

Citizens Financial Group exploite 1 165 succursales dans 14 États du nord-est, du Mid-Atlantic et du Midwest des États-Unis au quatrième trimestre 2023.

Concentration de l'État	Nombre de branches
Massachusetts	311
Rhode Island	136
Pennsylvanie	267

Infrastructure de technologie bancaire numérique

Investissement total de plateforme bancaire numérique de 350 millions de dollars en 2023, avec 95% des interactions du client se produisant maintenant via des canaux numériques.

• Application bancaire mobile avec 2,4 millions d'utilisateurs actifs
• Plateforme bancaire en ligne prenant en charge 3,7 millions de comptes clients
• Infrastructure avancée de cybersécurité protégeant 226 milliards de dollars d'actifs totaux

Ressources de capital humain

Au 31 décembre 2023, Citizens Financial Group emploie 16 300 employés à temps plein.

Catégorie des employés	Pourcentage
Rôles destinés aux clients	62%
Rôles d'entreprise / technologique	38%

Actifs financiers et réserves de capital

Ressources financières au quatrième trimestre 2023:

• Actif total: 226,1 milliards de dollars
• Ratio de capital de niveau 1: 10,5%
• Capital commun de niveau de capitaux propres (CET1): 19,4 milliards de dollars

Capacités de plate-forme numérique

Spécifications de la plate-forme bancaire numérique:

• Fiabilité de disponibilité à 99,99%
• Traitement des transactions en temps réel
• Protocoles de sécurité d'authentification multi-facteurs

Citizens Financial Group, Inc. (CFG) - Modèle d'entreprise: propositions de valeur

Solutions financières complètes pour les particuliers et les entreprises

Citizens Financial Group propose une gamme diversifiée de produits financiers avec 222,1 milliards de dollars d'actifs au total au quatrième trimestre 2023. La banque fournit:

• Services bancaires personnels
• Solutions bancaires commerciales
• Prêts aux petites entreprises
• Services bancaires d'entreprise

Catégorie de produits	Valeur totale du portefeuille	Segment de marché
Prêts à la consommation	54,3 milliards de dollars	Individus
Prêts commerciaux	67,8 milliards de dollars	Entreprise
Prêts hypothécaires	38,6 milliards de dollars	Immobilier

Expériences bancaires personnalisées

Citizens Financial Group fournit des solutions financières personnalisées avec plates-formes de fiançailles numériques Servir 3,4 millions de clients bancaires numériques.

Taux d'intérêt concurrentiels et produits financiers

Taux d'intérêt et offres de produits en janvier 2024:

Produit	Taux d'intérêt	Dépôt minimum
Compte d'épargne	4.25%	$100
Compte courant	0.01%	$50
CD de 12 mois	5.15%	$500

Canaux bancaires numériques et physiques pratiques

L'infrastructure bancaire comprend:

• 1 067 succursales de banque de détail
• 2 700 distributeurs automatiques de billets
• Application bancaire mobile
• Plateforme bancaire en ligne

Services bancaires locaux axés sur la communauté

Couverture géographique dans 11 États présentant une présence concentrée dans les régions du nord-est et du milieu de l'Atlantique, desservant environ 2,9 millions de ménages.

État	Nombre de branches	Pénétration du marché
Massachusetts	276	32%
Rhode Island	85	45%
Pennsylvanie	212	22%

Citizens Financial Group, Inc. (CFG) - Modèle d'entreprise: relations avec les clients

Service client personnalisé

Au quatrième trimestre 2023, Citizens Financial Group conserve 2 757 succursales au détail dans 14 États. La banque emploie 18 432 représentants destinés aux clients dédiés au service personnalisé.

Canal de service	Volume d'interaction client annuel
Interactions en branche	12,3 millions
Support téléphonique	8,7 millions
Support numérique	15,6 millions

Plates-formes de libre-service numériques

Citizens Financial Group a déclaré 1,8 million d'utilisateurs de banque numérique active en 2023, avec 64% des transactions clients effectuées via des plateformes mobiles et en ligne.

• Téléchargements d'applications bancaires mobiles: 1,2 million
• Banque en ligne utilisateurs actifs: 1,8 million
• Taux d'achèvement des transactions numériques: 64%

Gestion des relations pour les clients commerciaux

La banque dessert 47 000 clients commerciaux et d'entreprises avec des gestionnaires de relations dédiés.

Segment client	Nombre de clients	Revenu annuel moyen par client
Marché intermédiaire	28,500	2,3 millions de dollars
Grande entreprise	4,750	12,6 millions de dollars
Petite entreprise	13,750	$385,000

Programmes de fidélisation de la clientèle

Le programme de fidélité de Citizens Financial Group comprend 672 000 participants actifs avec un taux de rétention de 43% pour les clients bancaires premium.

• Membres du programme de fidélité totale: 672 000
• Taux de rétention de la clientèle premium: 43%
• Rachure annuelle moyenne des récompenses: 276 $ par client

Stratégies de communication multicanal

La banque utilise cinq canaux de communication principaux avec une approche intégrée.

Canal de communication	Volume d'interaction annuel
E-mail	22,4 millions
Notifications mobiles	18,6 millions
Téléphone	8,7 millions
Bifurquer	12,3 millions
Publication de publication	6,2 millions

Citizens Financial Group, Inc. (CFG) - Modèle d'entreprise: canaux

Réseau de succursale physique

Depuis 2023, Citizens Financial Group fonctionne 1 165 succursales de banque de détail Dans 14 États, principalement dans le nord-est, le milieu de l'Atlantique et le Midwest des États-Unis.

Concentration de l'État	Nombre de branches
Massachusetts	298
Rhode Island	180
Pennsylvanie	267
New York	156

Site Web de banque en ligne

La plate-forme numérique de Citizens Bank sert 2,7 millions d'utilisateurs bancaires en ligne actifs.

• Trafficage du site Web: 12,4 millions de visites mensuelles
• Taux d'ouverture du compte numérique: 35% des nouveaux comptes
• Volume de transaction en ligne: 68% du total des transactions clients

Application bancaire mobile

Caractéristiques de l'application mobile Citizens Bank:

• 4,2 millions d'utilisateurs de services bancaires mobiles actifs
• Téléchargements d'applications: 1,9 million en 2023
• Volume de capture de dépôt mobile: 1,3 milliard de dollars par mois

Réseau ATM

Type de guichet automatique	Compte total
ATM appartenant à des banques	1,350
ATM des partenaires de réseau	32,000
Accès ATM gratuit total	33,350

Centres d'appels de service client

Infrastructure de support client:

• 5 Emplacements du centre d'appel primaire
• Volume d'appel annuel: 18,6 millions d'interactions client
• Temps de réponse moyen: 2,7 minutes
• Évaluation de satisfaction du client: 87%

Citizens Financial Group, Inc. (CFG) - Modèle d'entreprise: segments de clients

Clients bancaires de détail individuels

Au quatrième trimestre 2023, Citizens Financial Group dessert environ 2,7 millions de clients bancaires au détail dans 14 États des États-Unis du nord-est, du Mid-Atlantic et du Midwest.

Répartition du segment de la clientèle	Total des clients	Solde moyen du compte
Comptes de chèques personnels	1,350,000	$4,750
Comptes d'épargne personnels	980,000	$12,300

Petites et moyennes entreprises

Citizens Financial Group soutient environ 125 000 clients commerciaux de petite et moyenne taille.

• Portfolio de prêt d'entreprise: 23,4 milliards de dollars
• Taille moyenne des prêts commerciaux: 385 000 $
• Gamme de lignes de crédit commercial: 50 000 $ - 5 millions de dollars

Clients corporatifs et commerciaux

La banque dessert 8 500 clients d'entreprise et commerciaux avec des actifs bancaires commerciaux totaux de 67,3 milliards de dollars en décembre 2023.

Segment de l'entreprise	Total des clients	Revenus annuels moyens
Sociétés du marché intermédiaire	5,200	50 millions de dollars - 1 milliard de dollars
GRANDES clients d'entreprise	3,300	Plus d'un milliard de dollars

Individus à haute nette

Citizens Financial Group gère environ 42 000 relations avec les clients à forte valeur élevée.

• Solde du compte minimum: 250 000 $
• Actifs totaux de gestion de patrimoine: 18,5 milliards de dollars
• Valeur moyenne du portefeuille des clients: 1,2 million de dollars

Marché professionnel étudiant et jeune

La banque cible environ 350 000 étudiants et jeunes clients professionnels.

Caractéristiques du segment	Total des clients	Âge moyen
Comptes étudiants	175,000	22-24 ans
Jeunes professionnels	175,000	25-35 ans

Citizens Financial Group, Inc. (CFG) - Modèle d'entreprise: Structure des coûts

Salaires et avantages sociaux des employés

Au quatrième trimestre 2023, Citizens Financial Group a déclaré des frais totaux d'indemnisation des employés de 2,97 milliards de dollars. La ventilation comprend:

Catégorie de dépenses	Montant (millions de dollars)
Salaires de base	1,850
Bonus de performance	540
Avantages sociaux	310
Contributions à la retraite	270

Maintenance de technologie et d'infrastructure

L'investissement technologique pour 2023 a totalisé 685 millions de dollars, avec des allocations spécifiques:

• Maintenance de la plate-forme bancaire numérique: 230 millions de dollars
• Infrastructure de cybersécurité: 185 millions de dollars
• Cloud Computing et systèmes réseau: 160 millions de dollars
• Licence et mises à jour du logiciel: 110 millions de dollars

Succursale des dépenses opérationnelles

Les coûts annuels liés à la succursale pour 2023 étaient de 412 millions de dollars, notamment:

Coût opérationnel	Montant (millions de dollars)
Loyer et location	185
Services publics	87
Entretien	65
Équipement de succursale	75

Coûts de conformité réglementaire

Les dépenses réglementaires pour 2023 s'élevaient à 295 millions de dollars, distribué comme suit:

• Personnel juridique et de conformité: 120 millions de dollars
• Rapports et documentation: 85 millions de dollars
• Audit externe et conseil: 90 millions de dollars

Frais de marketing et d'acquisition des clients

Les dépenses de marketing pour 2023 étaient de 215 millions de dollars, avec une allocation entre les canaux:

Canal de marketing	Montant (millions de dollars)
Publicité numérique	85
Médias traditionnels	62
Parrainages et événements	38
Campagnes d'acquisition de clients	30

Citizens Financial Group, Inc. (CFG) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des prêts et hypothèques

Pour l'exercice 2023, Citizens Financial Group a rapporté 4,87 milliards de dollars de revenus d'intérêts nets. La répartition du portefeuille de prêts comprend:

Catégorie de prêt	Solde total des prêts
Prêts commerciaux	54,3 milliards de dollars
Prêts à la consommation	41,2 milliards de dollars
Hypothèques résidentielles	35,6 milliards de dollars

Frais bancaires et frais de service

En 2023, Citizens Financial Group a généré 1,23 milliard de dollars de frais de service et de frais.

• Frais de service de compte de dépôt: 456 millions de dollars
• Frais de découvert: 287 millions de dollars
• Frais de maintenance du compte: 214 millions de dollars

Frais d'investissement et de gestion de la patrimoine

Le segment de gestion de la patrimoine produit 612 millions de dollars de revenus de frais pour 2023.

Type de service	Revenus des frais
Gestion des actifs	378 millions de dollars
Avis financier	234 millions de dollars

Revenus de transaction de carte de crédit

Les revenus liés à la carte de crédit totalisent 389 millions de dollars en 2023.

• Frais d'échange: 267 millions de dollars
• Frais de carte annuels: 122 millions de dollars

Revenu du Trésor et des marchés des capitaux

Segment du trésor et des marchés des capitaux générés 524 millions de dollars de revenus pour 2023.

Source de revenu	Revenu
Revenu commercial	276 millions de dollars
Frais de banque d'investissement	248 millions de dollars

Citizens Financial Group, Inc. (CFG) - Canvas Business Model: Value Propositions

You're looking at the core things Citizens Financial Group, Inc. offers to keep clients engaged and the bank growing. Here's the breakdown of what they are selling as of late 2025, grounded in their recent performance.

Integrated, advice-based consumer banking experience

Citizens Financial Group, Inc. focuses on delivering a unified banking journey, supported by solid operational efficiency. The bank reported an efficiency ratio of 63.0% for the third quarter of 2025, an improvement of approximately 170 basis points sequentially.

The performance metrics supporting this value proposition include:

• Net Interest Income (NII) for Q3 2025 was $1,488 million, up 3.5% quarter-over-quarter.
• Net Interest Margin (NIM) on an FTE basis stood at 3.00% in Q3 2025.
• Total Revenue for Q3 2025 reached $2,118 million.

Comprehensive commercial solutions: lending, treasury, and capital markets

For businesses, Citizens Financial Group, Inc. provides a full suite of services, seeing significant momentum in fee-based areas. The growth in Capital Markets fees was particularly strong in Q3 2025.

Here are the hard numbers showing the commercial segment's value delivery in Q3 2025:

Metric	Amount/Rate	Change
Capital Markets Fees	Not specified in millions	Up 58% QoQ; Up 77% YoY
Period-end Loans and Leases	$140.9 billion	Up 1% QoQ (spot basis)
Period-end Deposits	$180.0 billion	Up 1% QoQ

Also, in the broader market context relevant to treasury solutions, a Citizens Bank survey from 2025 showed that 73% of midsize businesses use either Real Time Payments (RTP) or FedNow.

Specialized Private Wealth management for high-net-worth clients

The Private Bank buildout is tracking well, contributing measurably to earnings and asset growth. This segment is a key driver of loan and deposit expansion.

The Private Wealth contribution details for Q3 2025 are:

• Contribution to Earnings Per Share (EPS): $0.08, an increase of $0.02 quarter-over-quarter.
• Wealth Fee Revenue Growth: Up 6% QoQ and up 22% Year-over-Year.
• Assets Under Management (AUM) reached $6.5 billion as of Q2 2025, on track for 5% EPS accretion for 2025.

Citizens Pay: point-of-sale financing for large merchants and SMBs

Citizens Pay offers installment loans at the point of sale. While the most recent specific portfolio size for late 2025 wasn't immediately available, the historical growth trajectory shows the scale of this offering.

The merchant-financing loan portfolio grew from $700 million to $1.2 billion over the year prior to 2025.

Strong balance sheet and liquidity

Citizens Financial Group, Inc. maintains a position of strength in capital and liquidity, which underpins all other value propositions. This stability gives them room to execute strategic initiatives and return capital.

Key balance sheet and capital figures from Q3 2025:

• Common Equity Tier 1 (CET1) ratio: 10.7%.
• Return on Tangible Common Equity (ROTCE): 11.7%, up 70 basis points QoQ.
• Spot Loan-to-Deposit Ratio (LDR): 78.3%.
• Total Assets as of September 30, 2025: $222.7 billion.
• Pre-provision Profit (PPNR) for Q3 2025 was $783 million, up 9% QoQ.

The Board also approved an expansion of the repurchase program to $1.5 billion as of Q2 2025, supported by this strong capital base. Finance: draft 13-week cash view by Friday.

Citizens Financial Group, Inc. (CFG) - Canvas Business Model: Customer Relationships

You're looking at how Citizens Financial Group, Inc. (CFG) is changing the way it connects with clients, moving from simple transactions to deeper, advice-led relationships. This is critical as the bank manages its $222.7 billion in assets as of September 30, 2025.

Shift to an advice-based model, moving away from transaction-focus

Citizens Financial Group is clearly pushing its client base toward advice and planning, especially in the Small and Midsize Business (SMB) segment. The data from the fourth annual Citizens Business Report Survey in 2025 shows a strong correlation between seeking advice and outperformance.

Here are the tactics of the advice-driven SMB outperformers:

• 53% prioritize cash flow management in 2025, compared to only 38% of other companies.
• 48% plan to start using new financial management tools this year, an adoption rate five times that of other companies.
• 47% say they will lean even more heavily on expert advice in 2025, versus only 6% of other businesses.

The bank is making sure its business bankers are central to this strategy; 84% of advice-driven companies specify their business banker is a key member of their expert advisor team. This shift supports the goal of offering tailored advice, ideas, and solutions.

Dedicated Private Wealth teams for high-touch, personalized service

The expansion of the Private Bank/Private Wealth segment is a cornerstone of the high-touch strategy, aiming to capture the high-net-worth market with personalized service. This segment is a major growth driver, targeted to contribute at least 5% accretion to Citizens Financial Group's bottom line in 2025.

The Private Bank showed significant growth in the second quarter of 2025:

Metric	Q2 2025 Result	Comparison/Context
Loan Growth (Quarterly High)	$1.2 billion	Period-end loan balances reached $4.9 billion.
Average Deposit Growth	$966 million	Supports the overall balance sheet strength.
Assets Under Management (AUM)	$6.5 billion	Up from $5.2 billion in Q1 2025.
EPS Contribution	$0.06	Up from $0.04 in the previous quarter.

Management is targeting a 20% to 24% return on equity for the Private Bank segment in 2025, underscoring the focus on high-value client relationships.

'One Citizens' initiative for cross-segment collaboration and comprehensive solutions

While the specific term 'One Citizens' isn't quantified with a direct metric in the latest reports, the strategic initiatives point to this integrated approach. The bank commenced work on a broad 'Reimagining the Bank' initiative, a multi-year TOP program designed to drive benefits from using new technologies to serve customers in new ways and run the bank better. This implies breaking down silos to offer comprehensive solutions across Consumer, Commercial, and Wealth segments. The Private Bank build-out itself is described as an effort to offer integrated wealth and banking services.

Digital self-service tools via mobile and online banking

Digital capabilities are being enhanced to support self-service and improve efficiency, which frees up human advisors for more complex needs. Citizens Financial Group is actively upgrading its core systems and leveraging advanced technology.

Key technology and adoption indicators include:

• The bank moved 750 applications to the cloud.
• It eliminated 25 data centers.
• Infrastructure costs were cut by 10-15%.
• The size of digital payments reached $173 million in 2024, showing a 17% annual growth rate.

In Consumer Banking, this translates to an integrated experience that includes mobile and online banking, alongside approximately 3,000 ATMs and 1,000 branches across 14 states and the District of Columbia as of September 30, 2025.

Full-service customer contact center support

The full-service customer contact center remains a key part of the integrated Consumer Banking experience. To enhance this channel, Citizens Financial Group is deploying Artificial Intelligence (AI) to support representatives directly. More than half of Citizens' customer service representatives now use AI in the contact centers to receive real-time suggestions during calls.

For example, if a customer asks for a low-interest credit card with good rewards, the system suggests the Summit Reserve card on the representative's screen. This use of generative AI in the contact center is part of the broader 'Reimagining the Bank' effort to improve service delivery.

Finance: draft the Q4 2025 Customer Satisfaction Index (CSI) target by next Monday.

Citizens Financial Group, Inc. (CFG) - Canvas Business Model: Channels

You're looking at how Citizens Financial Group, Inc. (CFG) gets its products and services to customers as of late 2025. It's a mix of the physical and the digital, which is standard for a bank this size.

The physical footprint remains important for core services. Citizens Financial Group, Inc. maintains a physical branch network across exactly 14 states and the District of Columbia. As of June 30th, 2025, the network included approximately 1,000 branches. Complementing this is an extensive ATM network, reported at approximately 3,100 machines as of that same date.

For the digital-first customer, Citizens Access serves as the dedicated channel. This division is an online-only platform focusing on high-yield savings and Certificates of Deposit (CDs). Here are the specific rates accurate as of 10/30/2025:

Product	Balance Tier	APY
High Yield Savings	$0.01 - $4,999.99	3.35%
High Yield Savings	$5,000.00 or more	3.35%
Online CD	8-month term (Minimum $5,000)	3.65%

Customer support for Citizens Access is available seven days a week via phone or chat. This digital channel exists alongside the comprehensive mobile and online banking platforms used by all segments for daily transactions.

For higher-value segments, the distribution shifts to dedicated personnel. The Private Wealth channel saw significant growth metrics leading into 2025. You can see the scale of that channel:

• Citizens Private Bank deposits reached $8.7 billion by Q1 2025.
• Assets Under Management (AUM) reached $5.2 billion by Q1 2025.
• AUM climbed further to $6.5 billion by Q2 2025.
• The segment is targeting a 20% to 24% return on equity for 2025.

These relationship managers, covering both Private Wealth and Commercial Banking, are the direct channel for complex advisory services, including lending, treasury management, and capital markets capabilities.

Citizens Financial Group, Inc. (CFG) - Canvas Business Model: Customer Segments

You're looking at how Citizens Financial Group, Inc. (CFG) structures its client base across its core operations as of late 2025. This segmentation drives their product delivery, from the branch network to the Capital Markets desk.

As a baseline for context, Citizens Financial Group, Inc. reported total assets of $222.7 billion as of September 30, 2025, with total deposits reaching $180.0 billion on the same date. Net loans and leases stood at $138.9 billion.

Segment Focus	Key Metric	Latest Reported Value (2025)
Overall Scale	Total Assets (Sept 30, 2025)	$222.7 billion
Overall Scale	Total Deposits (Sept 30, 2025)	$180.0 billion
Private Bank/Wealth	Deposits (Q1 2025)	$8.7 billion
Private Bank/Wealth	Assets Under Management (Q2 2025)	$6.5 billion
Consumer Banking Footprint	Number of Branches	Approximately 1,000
Consumer Banking Footprint	Number of ATMs	Approximately 3,100

The bank operates across three reportable segments for management purposes: Consumer Banking, Commercial Banking, and Non-Core.

Mass Market Individuals (retail banking and lending)

This group is served through the Consumer Banking segment, which provides the full range of banking, lending, savings, and wealth management products for individuals. The physical delivery network supports this segment heavily.

• Geographic reach covers approximately 14 states and the District of Columbia.
• The network includes about 1,000 branches and approximately 3,100 ATMs.
• Retail loan balances saw a decrease of $494 million in Q1 2025, partially offset by growth in the Private Bank.

Mass Affluent and High-Net-Worth Individuals (Citizens Private Bank/Wealth)

Citizens Financial Group, Inc. launched the Private Bank to target high-end clients, often recruiting talent from disrupted firms. This segment is a key growth driver, aiming for high returns.

Here's the quick math on their Private Bank trajectory:

Metric	2024 End Figure	Q1 2025 Figure	2025 Target/Projection
Deposits	$7 billion	$8.7 billion	$12 billion
Loans	$3.1 billion	N/A	$9 billion
Assets Under Management (AUM)	$4.7 billion	N/A	$11 billion

The segment is showing momentum; wealth fees rose 7% in Q1 2025 due to higher annuity sales. The Private Bank is projected to achieve a Return on Equity (ROE) exceeding 20% in 2025 and contribute at least 5% accretion to the bottom line. In November 2025, they added a team managing $880 million in client assets.

Small Businesses (lending, treasury, and BNPL merchant partners)

Small business offerings are integrated within the Consumer Banking segment, alongside personal banking and lending. Specific standalone financial data for the Small Business lending portfolio or BNPL merchant partner count isn't explicitly broken out in the latest public reports.

• Products include a full range of lending and banking solutions.
• The BNPL merchant partner segment is part of the overall strategy, but concrete figures for its size or transaction volume aren't available here.

Middle-Market Companies (core Commercial Banking focus)

Commercial Banking is a core focus, offering lending, treasury management, foreign exchange, and risk management solutions to middle-market companies. This segment is central to the bank's lending book.

The loan portfolio experienced some shifts; Commercial loans and leases saw a decrease of $743 million in Q1 2025, primarily attributed to market conditions impacting client demand. However, management expects average loan balances to be stable for the full year 2025, supported by growth in commercial lending categories.

Large Corporations and Financial Institutions (Capital Markets)

This group utilizes Citizens Financial Group, Inc.'s capabilities in loan syndication, corporate finance, merger and acquisition advisory, and debt and equity capital markets.

Market activity drove strong results here; Capital Markets revenues in Q3 2025 were the highest since the fourth quarter of 2021, with pipelines remaining strong. Still, noninterest income from Capital Markets fees declined 17% sequentially in Q1 2025.

Finance: draft the Q4 2025 segment revenue attribution by Friday.

Citizens Financial Group, Inc. (CFG) - Canvas Business Model: Cost Structure

You're looking at the engine room of Citizens Financial Group, Inc. (CFG) costs as of late 2025. This is where the money goes to keep the lights on, the systems running, and the talent hired.

The overall overhead is significant. For the first quarter of 2025, the underlying noninterest expense hit $1.314 billion. This level of spending pushed the efficiency ratio to 67.9% for the three months ended March 31, 2025.

Here's a breakdown of those noninterest expenses, showing the quarter-over-quarter changes from Q4 2024:

Expense Category (in millions)	Q1 2025 Amount	QoQ Change
Underlying Noninterest Expense Total	$1,314	Up $22 million (1.7%)
Salaries and employee benefits	Not specified	Increased $39 million
Equipment and software expense	Not specified	Increased $4 million
Outside services	Not specified	Decreased $11 million
Occupancy	Not specified	Increased $5 million
Other operating expense	Not specified	Decreased $15 million

The commitment to modernizing operations is clear in the technology spend. Citizens Financial Group spent $194 million on technology in Q1 2025. This investment is ongoing, as Equipment and software expense increased by $10 million year-over-year from Q1 2024 to Q1 2025, driven by platform costs and continued tech investment.

Personnel costs reflect strategic growth, especially in wealth management. Salaries and employee benefits increased by $22 million year-over-year in Q1 2025, directly reflecting hiring related to the Private Bank and Private Wealth build-out. To be fair, this talent acquisition is a major focus; for instance, in November 2025, Citizens expanded its Private Wealth business by adding a team that previously managed $880 million in client assets.

Funding the balance sheet involves substantial interest expense, though specific Q1 2025 figures aren't fully detailed here. We do know about recent debt activity:

• Citizens Financial Group issued $750 million of fixed/floating-rate senior notes in March 2025, maturing in March 2031.
• The company announced the redemption of all outstanding 4.300% Fixed-Rate Subordinated Notes due December 3, 2025, with a redemption date set for November 3, 2025. The prompt suggests this amount was $450 million.

Finally, the cost of operating under current banking laws is a persistent factor. Citizens Financial Group stated it will continue to evaluate the impact of prudential regulatory changes, including their potential resultant changes in regulatory and compliance costs and expenses.

Finance: draft 13-week cash view by Friday.

Citizens Financial Group, Inc. (CFG) - Canvas Business Model: Revenue Streams

You're looking at how Citizens Financial Group, Inc. (CFG) actually brings in the money based on their latest reported figures from Q3 2025. It's a mix of traditional lending income and various fees, which is pretty standard for a large regional bank, but the recent fee growth is definitely worth noting.

The core of the revenue engine remains the spread between what they earn on assets and what they pay on liabilities. For the third quarter of 2025, Net Interest Income (NII) hit $1,488 million. That NII figure reflected a 3.5% sequential increase from the prior quarter, supported by a Net Interest Margin (NIM) that expanded by 5 basis points to reach 3.00% on a fully taxable equivalent basis. That's the bread and butter.

Anyway, the non-interest income side showed some real zip, especially in the capital markets. Here's a quick look at the major components driving the revenue streams as of the end of September 2025:

Revenue Component	Q3 2025 Financial Data Point	Context/Change
Net Interest Income (NII)	$1,488 million	Sequential growth of 3.5%
Total Noninterest Income	$630 million	The broader bucket including service charges and other fees
Period-end Loans and Leases	$140.9 billion	Loan portfolio size at quarter-end

When you break down that Noninterest Income, the fee-based revenue streams are showing distinct performance trends. It's clear where the recent momentum is coming from.

• Fee Income from Capital Markets saw a massive sequential jump of 58% Quarter-over-Quarter (QoQ) in Q3 2025, driven by a pick-up in market activity, hitting their highest revenues in that segment since Q4 2021.
• Fee Income from Wealth Management also contributed positively, growing by 6% QoQ.

The loan book itself is a key asset generating income. As of the period-end for Q3 2025, the total loans and leases on the books stood at $140.9 billion. This represented a 1% sequential growth, with the Private Bank and retail sectors being the primary drivers of that loan expansion.

Service charges and fees from consumer and commercial products fall under the broader Noninterest Income line, which totaled $630 million for the quarter. While the exact split isn't itemized in the headline figures, the growth in Capital Markets and Wealth Management fees suggests those areas are contributing significantly to that total fee pool. The bank is definitely pivoting toward more durable fee sources, moving away from being overly reliant on mortgage activity, which is a smart move in this environment.

Finance: draft 13-week cash view by Friday.